Supercharging Business Success (Bill Prater: America's Business Alchemist)

What You’ll Learn From This Episode: Creating a realistic growth goals Knowing what a 'ruler method' is Importance of having the right goal and clients Related Links and Resources: Darrell wrote a book called "Revenue Growth Engine", you can get that on Amazon or you can text the word 'revenue' to 21,000 and get instant access to the audio. You'll get access to our toolkit and also the opportunity to get access to a book full of ideas and strategies to help you accelerate your growth. Go to www.revenuegrowthengine.net/book. Summary: Darrell Amy, is passionate about helping great Kingdom[1]minded companies grow revenue. He’s the author of the best-selling book Revenue Growth Engine: How To Align Sales & Marketing To Drive Accelerate Growth. In addition to his work helping businesses grow, he’s the co-founder of the Kingdom Missions Fund and the executive director of the ManAlive EXPEDITION. As a Revenue Growth Strategist, he enjoys getting behind the scenes, rolling up his sleeves, and helping company owners, sales leaders, and marketing teams build revenue growth strategies so they can maximize their impact. Here are the highlights of this episode: Darrell has shared with us that he enjoys working with B2B companies that have sales teams. The problem that he sees is that these companies are setting in what he calls aggressive but realistic growth goals. A lot of companies have unrealistic growth goals and Darrell says it's really critical that businesses get very competent at setting goals that their team believes in. Most companies can do more when they get strategic about how they're going to fuel that growth. If you're feeling that tension and that frustration, it may be time to take a look at the systems that are driving your revenue growth or lack thereof. Let's look at the two drivers of growth; net new business and cross sell revenue. How many new clients can we bring on board and cross sell? What processes can we put in place to increase our revenue per client? You're going to find it's aggressive because when you get net new and cross sell going at the same time. You move from linear growth to exponential growth. Darrell's Valuable Free Action (VFA): Darrell's advice is that if you want to compound net new and cross sell, you need to have the types of clients that can buy everything that you offer, and he calls them 'ideal clients'. Those clients that can keeps coming back for your entire portfolio. Ultimately, they're the type of client that aligns with your company values that they're going to stick around. If we want to accelerate growth, we need the type of clients

What You’ll Learn From This Episode: Learning to take consistent action Handling productivity shame Taking that messy, small, action! Related Links and Resources: If you go to www.kristinswansonconsulting.com you can download the free "Make it Happen Planner." Make a plan to start taking action, breaking it down into your quarters and months and make this happen. Summary: Kristin Swanson helps people execute their “someday when” procrastinated projects with ease.  As a completion expert, coach & cancer survivor, Kristin has learned the importance of getting out of one’s own way and stop waiting until “someday” to make a unique impact. Realizing deeply that “you only live once,” she has gained perspective, tools and strategies to overcome the illusions fear instills in us. Here are the highlights of this episode: When we asked Kristin who she catered to, she told us that her ideal clients would be entrepreneurs and solopreneurs who have the urgency to turn their 'someday wind projects' into reality. She said it's important to take consistent action. Most of these clients she encountered had this feeling of "productivity shame". A feeling at the end of the day, like you didn't get to the things that you really wanted to get done. There would be feelings of regret and they tell themselves "I'm not spending my time where I really truly want to be spending my time." The problem is, they start taking all the courses, reading all the books and not implementing on a day-to-day basis. Not integrating it to your day-to-day life and just the waiting. Waiting until I feel ready, seems to be the biggest mistake. You should take action every day if you can. If there is something in the back of your mind that is whispering at you. I believe these are "soul led goals" that comes with no regrets and they're big projects that are not going to happen overnight anyway. Start small and start now. Once you get started, you'll be astounded with the compound effect and really the synchronicities that start to happen when you do that. Kristin’s Valuable Free Action (VFA): The action that I would say is to get quiet and visualize your future self in having done the thing. And then asking that future self "What are some possible action steps I could have taken to get to where you are?" and just start taking action every day. Messy, small, action!

What You’ll Learn From This Episode: Removing 'key person' dependency Applying 'critical client' flow Systemizing business if you don't like systems Related Links and Resources: If you go to www.systemology.com/resources, they'll find there a bunch of resources and one of them is the 'client flow template'. It's a PDF with the empty spaces for you to fill in. Summary: In 2016, David Jenyns successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, Melbourne SEO. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Here are the highlights of this episode: During the interview, David told us that his ideal client would be a business owner who finds themself as the bottleneck in their business. They're starting to scale or wanting to scale, but they're really finding that everything needs to come through them. And that really seems to be the biggest linchpin or the thing that's holding them back from growth. The problem that they really help solve centers around the same thing, is helping businesses become more repeatable. He said that businesses and business owners must remove key person dependency, whether it's themselves or any other team member in order to make business a lot stronger and a lot more scalable. Oftentimes if the business owner feels like they're running an adult daycare center; constantly having to tend to different team members and clients when they come in. Maybe they've tried to systemize their business and they haven't failed. Business owner just loves to do everything and they think they're the best at everything. Therefore, they need to create the systems, but oftentimes they're not a system person. A lot of business owners tend to overcomplicate things. It's quite natural for the business owner to not like documenting systems, but that doesn't mean you can’t run a systems driven business. Every business should be working towards building systems, reducing that key person dependency and making sure that the business can grow without them because that's the real key. David's Valuable Free Action (VFA): David has an exercise called 'critical client' flow. On a paper,  you map the linear journey of your dream client and selling your primary product or service to that dream client. From start to finish, think about "How do you grab their attention? How do you handle the inquiry when it comes into you? What's your sales process? How do you invoice them or take money? How do you onboard them? How do you deliver your core products or service? And then how do you get them to come back?" Literally map that out on a four bit of paper. You don't use more than about two or three words to explain each of the different steps. Exercise alone can be really eye opening for determining where should you start or what systems should you put in place. Just focus on the critical client flow and you'll get a tremendous result.

What You’ll Learn From This Episode:'Deadly Quad' - biggest risk in the businessApplying the 5CsEffects of high level of stress in the businessRelated Links and Resources:David is giving a free diagnostic so that you will get that clarity around your business. Go to https://metattude.com/deadly-quad-diagnosticSummary:David Deane-Spread is a 25-year veteran CEO coach and founder of Metattude.  His clients range across federal and state government, public and private companies to small & medium businesses – his favorites, because they have the most skin in the game!David honed his skills in the military, law enforcement and another discreet agency where he specialized in developing and leading covert operators. He later adapted those skills to serve as a CEO and managing director of both private and public companies in Australia and Europe, before realizing his true calling was developing leaders, because they have the biggest impact on the workplace.Here are the highlights of this episode:David informed us that his ideal client would be a business owner who has about 200 staff and want to improve their business.He says that the 'deadly quad' is the biggest risks to the business. First would be the difficult behaviors that block progress, suck energy and cause mistrust. Secondly would be the misalignment and that's wasting time, resources, and causing confusion. Then you've got poor delegation which really impacts performance and productivity. And finally, those badly run meetings that everyone complains. Which actually causes a total waste of time at disengagement.There is a high level of stress when things are not working, and people start to feel frustration and disappointment because of slow or no progress in strategy execution. Then there would be unnecessary conflict. So, the customer satisfaction turns out to be at a lower level because the people aren't behaving the way the boss would really like them to behave.They tolerate unacceptable behavior because they can't afford to lose them. So, they hang in there and deal with all the problems around them. Then they will start to micromanage because of the situation. And once they micromanaged, then they're going to really annoy people. Threats and micromanagement don't work. David’s Valuable Free Action (VFA):Business owners should get absolute clarity about the actual state of their business regarding to that deadly quad, because too many business leaders make assumptions about those areas. Where are the bad behaviors? What's it doing to us? To what extent are we aligned or misaligned? Is our delegation process working and are our meetings effective? And if they don't have clarity around that, then they're going to be bumbling around in the dark.

What you need to know about our guest:Personality is important, but it’s your strength of character that determines your destiny.Pam is an innovator in the leadership and team assessments domain. After two decades of experience as a senior leader in the hospitality industry with Embassy Suites and later Hilton, she formed an original leadership theory and framework based on 12 character strengths that grow positive influence in people, teams and culture. She observed that there was ONE difference between dysfunctional teams and teams that flourish. And that one thing is measured by and taught with the use of the Tilt Suite of Development Assessments. Tilt365.com has a worldwide network of partners working around the world to grow character strengths in business. Its mission is to help the next generation of leaders produce ethical innovations that solve the complex problems of our time. "The one thing that can make the world a better place, is growing our inner character strength. The surprising byproduct of making that investment in yourself is a profound increase in your happiness in life and work.” Pam BoneyWe serve team leaders and their teams, as well as the talented professionals who help them grow. The problem we solve is extremes that arise from four hidden ego-fears that create dysfunction in teams. We solve these problems through innovative assessments and solutions that grow character strengths and team agility. We are different in that we don’t stop at the bias of personality type. We teach people how to grow well-rounded character strengths so their interactions are more productive, positive, and innovative. Knowing your preferred patterns can actually cause self-limiting beliefs, so we help you see the path to whole-person integration.Related Links:Company site: www.tilt365.com Email: pam@tilt365.com

What You’ll Learn From This Episode: The value of paid ads Know how to be strategic in your approach to marketing Why you need to clearly define your goal before you ever place an ad anywhere Related Links and Resources: Simply go to https://ppcpitbulls.com where you will find tons of resources to pick from. About our guest: Andy Janaitis is the founder and chief strategist of PPC Pitbulls, an e-commerce digital marketing agency, supporting craft food, beverage, and clothing brands with Google and Facebook ads as well as email marketing.Andy has over 10 years of agency experience in the digital space, across several industries and now focuses on creating custom strategies and driving measurable results for businesses looking to grow and find more customers online. Andy's Valuable Free Action (VFA): A great tool to help you begin forging a strategy for your marketing efforts - https://ppcpitbulls.com/digital-marketing-maturity-model/

What You’ll Learn From This Episode:You are an expert, you are just not monetizing it enough.How to define your niche that loves your expertise.Why you need to take action and stop getting ready.Related Links and Resources:Debbie is gifting you a literal blueprint detailing how to become an expert in your niche in just a few simple steps. You will find it right here: www.ExpertPositioningSuccess.com Summary:Debbie is the World’s #1 Authority on Expert Positioning. She is an internationally recognized business growth and market positioning expert.Debbie has been a professional speaker and business mentor for 25 years and presented before thousands of people in 28 countries. She is also the bestselling author of 10 books, including The Highly Paid Expert, Success Is Easy, and her newest book Expert Positioning.Learn more at www.DebbieAllen.com.

What You’ll Learn From This Episode: How to stop buying the next great software because it "sounds good". How to build your entire sales funnel without lifting a finger. How to have a high-performance funnel delivering sales in just 6 weeks. Related Links and Resources: Want an entire library of all of the most effective funnels right now? Tammy is giving them to you; https://funnelcures.com/scaleology Summary: Tammy Lane and her amazing team have been creating funnels since the dawn of Facebook, and in those years she has brought in more than $20 million of sales online. Before Tammy spotted the enormous gap screaming for a simple, one-stop funnel software, Tammy spent some significant time in the trenches creating her own multi-million-dollar businesses - three times! She has also worked as a CPA (Accountant) which means she looks at everything from a risk vs reward perspective and always ensures the numbers will make sense for her clients. For more than 15 years, Tammy has been building 7-figure Facebook funnels for her private clients so they can reap the benefits of never-ending, high-quality leads, clients, and sales while they do great things in the world. After realizing it could have been so much quicker, cheaper, and way less painful if she’d just had the right solution to start with (for herself and her clients), she decided to build the solution… FunnelCures. Chris’ Valuable Free Action (VFA): Pick one funnel that will deliver the results you want and get it implemented.

What You’ll Learn From This Episode:How define what we call their brand story and their financial story and put it together in a nice, clear and concise fashion.In order to have a really nice good pitch deck, whether to raise capital or sell your company, you've gotta be able to tell a really good story in 5, maybe 10 minutes.Why you don't want to use spreadsheets and detailed financial forecasts.Related Links and Resources:Michael's Gift to you:How to build your very own capital raise slide deck.Get yours here:capraisedeck.comSummary:Michael is the CEO of Brand Iron where we help clients "Forge Brands and Drive Revenue" We brand and position companies to achieve their desired outcomes.Learn more at: capraisedeck.com

What You’ll Learn From This Episode:When we work all the time, we miss out on other things that could be going on in life like friendships, relationships, travel experiences, maybe even a second business.Why the lack of creativity and belief can mean time off is not spent doing something extraordinary.Entrepreneurs have a hard time letting go of lost opportunities and that prevents us from focusing on what we need to be doing.Related Links and Resources:Wade's Gift to you:Free membership in Wade's 3-Day Weekend Club.Get yours here:https://www.3dayweekendentrepreneur.com/SuperchargingBusinessSuccessSummary:Wade teaches Entrepreneurs & Professionals to create an abundant & sustainable 3-Day Weekend lifestyle so they can better enjoy their family, friends, and life.He's a 20+ year Software Company Founder, Business Growth Coach and Author of books on business growth, finance, personal growth, parenting, & spirituality.He & his family have lived ocean-side in North America & South America.He enjoys 3-day weekends and Fridays at the beach playing volleyball with friends + weekends with his family.Learn more at: https://www.3dayweekendentrepreneur.com

What You’ll Learn From This Episode:You're not holding yourself accountable to communication mastery at the highest level.Why you need to devote 5 minutes a day for answering a single question about your expertise. In a year, you will have 365 great answers and be bulletproof.Pick three people you admire in your own industry. Make it industry specific, and just watch them keynote and just ask yourself what is one thing that that speaker has that I don't in my game?.Related Links and Resources:Wade's Gift to you:Free live communications workshop.Sign up here:rockstarcommunicator.comSummary:Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.Learn more at: rockstarcommunicator.com

What You’ll Learn From This Episode:We all need one or two people to help us in achieving our goals.You must be ready to welcome change in your life and that's very important.How to overcome faulty mindset, belief systems and programming.Related Links and Resources:Ombola's Gift to you:A free 30 minutes of business advisory consultation for any business owner or entrepreneur.Sign up here:https://omobolastephen.online/projects/Summary:Omobola Stephen is a podcast host, business mentor, and author. She is the host of Life Well lived by Omobola Stephen and The Backstory with Omobola Stephen.Both podcasts focus on Personal development and government/Politics.Her podcast, Life well lived by Omobola Stephen has gained global recognition in the personal development category. She has over two hundred and fifty disruptive mind-shift episodes and still counting with experts and professionals across the globe. Her passion is to transform the mindset of people through her disruptive mind-shift conversations both on her shows and during strategic sessions with her clients.Learn more at: https://omobolastephen.online/

What You’ll Learn From This Episode:The key factor for blocking growth or bottleneck of growth is not having one or two key players.You must be open to more diverse input.Why you need an organizational chart for today and for the future.Related Links and Resources:Patty's Gift to you:A free collection of hiring checklists and tools.Get yours here:https://dedominicweb.com/tools/Summary:Patty DeDominic was an award-winning entrepreneur who grew her start-up to over 600 employees and sold it.  Then she became a business coach to help entrepreneurs avoid the long learning curve and eliminate roadblocks faster. Patty has been named CEO of the Year and one of America’s finest employers. She loves helping small businesses grow.Learn more at: https://dedominicweb.com/

What You’ll Learn From This Episode:Figuring out what you really want in life and who you wish to be.Start to listen to your own voice and then start to draw and assemble the picture, the vision of what that would look like, feel like, sound like, smell like.A Vision Board is not just a set it and forget it thing.Related Links and Resources:Steve's Gift to you:A Video and Action Sheet explaining the most basic steps of Visualization, for personal and professional growth.Get yours here:MotivationalFirewood.com/bonus5Summary:As The Motivational Firewood® Guy, Steve Gamlin blends back-to-basics positivity, Visualization & humor, teaching his clients to SEE their desired outcomes, understand their WHY, & build ACTION PLANS to achieve them, via his Vision Board Mastery program, 1-to-1 and Group Coaching, plus Live and Virtual events.Learn more at: MotivationalFirewood.com

What You’ll Learn From This Episode:Stop using techniques that are just not creating that predictable and reliable flow of new leads.The most important real estate on your LinkedIn profile is your headline—turn that into your elevator pitch.If you're posting content and reaching out the response rate that you can get on LinkedIn is so much better than cold calling or cold emailing.Related Links and Resources:Candyce's Gift to you:A framework for using LinkedIn for lead generation and a workbook that will help you update their headline for hyper effectiveness.Get yours here:https://www.learning.propelgrowth.com/podcastsSummary:Candyce is a serial entrepreneur who has started 5 businesses. In 2018, she pivoted her current company to a new target market. Needing to find sales leads quickly, she experimented with LinkedIn and landed on an approach that delivered 125 sales calls and $438K in new sales in 6 months. 100s of sellers are now using her strategy to build sales pipelines.Learn more at: https://www.learning.propelgrowth.com

What You’ll Learn From This Episode:Solos want to get what they want out of self-employment, but they don't want to downsize their life.Why you really must know what the most impactful actions are that you can take and how to take those actions more effectively.The market tells you what product to build for them, not you. That's a very important distinction.Related Links and Resources:Larry's Gift to you:The Self-Employment Mastery System™ for experienced achievement-oriented solopreneurs tired of feeling ineffective despite significant time, energy, and money expended>Sign up here:https://www.gosoloinc.com/Summary:Larry has over 22 years working for himself made $17M in revenue, averaging over $750,000 in annual business receipts. What happened behind the curtains is more interesting than the results. After two years hosting events and running groups Larry founded Solopreneur Inc. His people told him they felt like one-man bands struggling to master self-employment.. With his partner Dave, Larry created The Solopreneur Inc. support system to solve the problem. Solopreneur Inc. provides a way for solopreneurs to fund their lifestyle, but unlike his other businesses without compromising happiness.Learn more at: https://www.gosoloinc.com/

What You’ll Learn From This Episode:Why whether you're starting a podcast or a YouTube channel, you're generally trying to just put content out there to see what sticks - a "hoping strategy" at best.Social media is just another form of marketing that might work for you, and it'll work better for some offers and it'll work horrible for other offers.You need to look at these big four platforms, Facebook reels, Instagram reels, TikTok, and YouTube shorts.Related Links and Resources:Omar's Gift to you:Book a call with Omar and he'll literally sit down there with you 30 minutes to an hour, nothing more out of it, and he'll break down exactly what you're doing and give you a solid strategy on what you should do next. You don't really have to do anything else with Omar after.Sign up here:https://www.nomadscast.com/ - Scroll to the bottom.Summary:Omar is the founder of Nomads Cast, a Content Marketing Agency. Being an avid lover of travel and building online businesses, Omar began his journey into the content space with his first podcast, The Nomadic Executive. During this time, he interviewed top leaders in the entrepreneurship space from Dan Lok, to Pat Flynn, Iman Gadzhi, Eric Siu, and John Lee Dumas. After hundreds of episodes and a growing agency, today Omar and his team have helped over 50 podcasters generate millions of dollars from their video content. Learn more at: https://www.nomadscast.com/

What You’ll Learn From This Episode:What real freedoms are, the freedom of health, the freedom of wealth, the freedom of relationships.Why every decision within your business should be made at the lowest possible level.What the 5 P's are and how to clarify them for yourself.Related Links and Resources:Pete's Gift to you:Pete has set up a free assessment that identifies and scores a whole of your business attributes and then produces a full written report for you.Get yours up here:https://simplifyingentrepreneurship.com/freedomSummary:Pete helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business.He’s refined his tips, tools, and techniques within his own businesses over the past 25 years and loves sharing them so others can live the life they deserve as business leaders.Learn more at: website@simplifyingentrepreneurship.com

What You’ll Learn From This Episode:Video adds an an additional dimension so you can read the person's body language and you can evaluate their personality.If you find yourself struggling to convert people on the back end, if you find that you're repeating the same boring questions over and over, video is a good.Have a conversation with somebody behind the camera and you will find that your content is much more magnetic and much more instructive.Related Links and Resources:Bob's Gift to you:Bob has created the ultimate video guide to building trust and creating customers for life. It is a 30 page report they typically sell for $39.Get yours up here:"The Ultimate Guide For Using Video To Build Trust and Create Customers”https://www.ultimatevideoguide.comSummary:Bob is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising.Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you.Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.Learn more at: https://feedstories.com/​

What You’ll Learn From This Episode:Just being passionate about something does not translate into being a good business owner.Watch out for Charlatan Marketers who promise big results, charge you a bunch of money, and don't really deliver you anything of valueAvoid copying your competition because how do you know they know what they are doing?Related Links and Resources:Bethanie's Gift to you:Get a free copy of her 8-page Social Media Strategies Workbook.Get yours here:https://www.timetothrivemembership.com/socialSummary:Bethany Meadows has been a mompreneur for almost 20 years and understands firsthand about the “juggle” of running a business and raising a family. In 2008, after going through a divorce and wanting to continue homeschooling her five children, starting her own business seemed like the answer. Using her previous experience as a corporate marketing executive, Bethany founded Vertical Solutions Media, a full-service brand and marketing agency that helps businesses grow and succeed.Her most recent book The Juggle is REAL! Finding success and balance as a mompreneur gives the reader the benefit of 30 years of brand and marketing experience to help them grow their business. At the same time, she explores how to strike the right balance, remove friction, build a tribe and find parenting success. As part of that mission, Bethany launched www.TimeToThrive.Zone as a way of helping small business owners level up their sales and marketing skills.Learn more at: www.TimeToThrive.Zone

What You’ll Learn From This Episode:A lack of system is probably the single most important problem that everyone shares.Instead of focusing on the quality of their network, they, they focus on the quantity of their connections—big mistake.Your Linkedin profile is not for you, it's for your ideal reader, your ideal prospect.Related Links and Resources:Daniel's Gift to you:A Linkedin cheat sheet enabling you to improve your profile dramatically in just a few stepsGet yours up here:https://www.danielalfon.com/freebie/#billSummary:Daniel Alfon is the author of “Build a LinkedIn Profile for Business Success.”Daniel joined LinkedIn in early 2004, which means he has made all the mistakes you can imagine but came back to tell what works!Today, Daniel's clients get results organically: No need to spam people when growing your business. Absolutely no need to share 24/7 when pivoting. And you never have to become someone else, because LinkedIn is here to serve you and not the other way around.Daniel publishes articles, interviews and exclusive content about advanced LinkedIn strategies to clients and subscribers on his website: DanielAlfon.com​

What You’ll Learn From This Episode:Why not having a content strategy is such a big mistake.Make it a practice to record a video answering a customer question every day. Soon you will have a great library of FAQs.You desperately to build the muscle of creating.Related Links and Resources:Antiba's Gift to you:"What I'm gonna give you there is my guide to creating your first five YouTube videos. And on top of it all, you also get my SOPs that my team uses to help our clients get started on."Get yours up here:https://clientattractionpros.com/resources/downloads/free-youtube-guide-sops/Summary:Atiba started his career in internet-based search in 1996.  In the early 2000’s he consulted for several government agencies (INS, EPA, DLA, and several military departments) and led teams that designed and built search tools.  For the EPA, in 2001, Atiba and his team built a $10 million dollar system that allowed the EPA to easily search their data agency-wide. After almost 10 years in the government sector, Atiba turned to the private sector and the burgeoning field of SEO.  Using a unique method of blending storytelling with search keywords Atiba has helped rank over 10, 000 pages on Google’s Page 1 for various search terms.When he is not geeking out on the latest SEO principles and trends Atiba is a man of God, husband, father, and IG Food Influencer in the Washington DC area.Find out more:https://clientattractionpros.com/

What You’ll Learn From This Episode:The average person re receives over 4,000 notifications on their phone every single month, over 134 emails a day.So when somebody receives a handwritten note, it's like a surprise, it's a delight.A simple 5% improvement on your retention rate can increase your year over year revenue by 25 to 95%.Related Links and Resources:Rick's Gift to you:Actually, he is giving two of them.First, you get to send out your first handwritten note to anyone for free.Second, he will get, via mail, a beautiful same pack with many examples to help you decide what you would like to send.You can get these right here:https://simplynoted.com/pages/businessSummary:Rick Elmore is an entrepreneur, sales and marketing expert. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience.“I help businesses of all industries to stand out from their competition & build meaningful relationships by using unique marketing platform”Learn more here: https://simplynoted.com/

What You’ll Learn From This Episode:You started this company to make an impact, but you're starting to feel a little bit like your passion is turned into a prison.Take a two hour walk and just think about your business strategy.Your passion made you start your business, but it will not be the tool to scale it to size.Related Links and Resources:Jaxon's Gift to you:A membership in his upcoming "The Goal Setting Process Of Dynasties".https://www.spearandclover.comSummary:Jason Skeesick is a US Army veteran, coach, and an entrepreneurial evangelist. He is a father, husband, fighter, and carrier of heavy things.His company Spear and Clover helps businesses with good leaders, talented teams, and strong playbooks go from perennial contenders to championship dynasties.You can find Jason hosting the weekly Spear and Clover Podcast available on Youtube and across all audio platforms.Learn more here: https://www.spearandclover.com/

What You’ll Learn From This Episode:It's really about focusing on the client and going through their process to find what they're really looking for and how they really wanna grow.You need to do is understand who you wanna reach, what industries you wanna reach, the size of the industry you wanna reach.The podcasting world's kind of still the Wild West, so I always recommend people should do a little homework first.Related Links and Resources:Lisa's Gift to you:A collection of podcast ad reads to give you an idea about what you can do.https://twit.tv/advertiseSummary:Lisa Laporte has worked a number of executive positions in a range of organizations with a focus on startups for over thirty years. She has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career.Laporte started her own consulting firm in her 30s, handling a variety of C-level jobs for them. She eventually decided that she wanted to pursue a different professional path, which led her to TWiT.tv, a Podcast Network that features the #1 ranked technology podcast This Week in Tech, along with other top-ranked online shows.Learn more here: https: //twit.tv/

What You’ll Learn From This Episode:The problem is that individuals are doing things in their life, but they're not feeling fulfilled in a business aspect.How people stand in their own way and are not able to think outside the box.Ask yourself what is really driving you and if your prospects want that.Related Links and Resources:Catherine's Gifts to you:FREE guides: Personal Growth: https://www.catherinemccourt.com/free-tips-to-prosperBusiness Coaching & Consulting: https://www.catherinemccourt.com/create-page Summary:Catherine is the Founder of Fearless Future Inc., a Transformational Life & Business Coach and hosts the Podcast: Fearless Future w/Catherine McCourt.Her programs empower individuals, entrepreneurs, and businesses to think differently, discover and lead with purpose to prosper. Through her own soul journey and a successful 20-year career in business, Catherine has honed her skills in helping her clients succeed on a path for change and set the foundation to thrive. Learn more here: https://www.catherinemccourt.com/​

What You’ll Learn From This Episode:You have to transition from the expert to a manager, and then ultimately transition to an entrepreneurial business owner.Think about what can you do to eliminate yourself from this business.Most of the time we are the chokehold of the business because we can not let go.Related Links and Resources:Sabastian's Gift to you:Valuable Free Resource (VFR):https://growwith.sebastianschieke.com/360-degree-leadership-assessment/Summary:Sebastian Schieke is an Entrepreneur, CEO Mentor+Coach, Business Angel, and Investor. He founded, ran, and grew multiple 7-figure companies. He invests in Startups, mentor and coach CEOs, and help them to move their teams forward. He has also gone through challenging times. He knows what it takes and how to get there, taught by business and life and not only through seminars and books.Learn more here: https://www.sebastianschieke.com/

What You’ll Learn From This Episode:Over 60% of people don't stay to the end of a of a webinar.If you're sharing your slides the traditional way it typically means, Death by Powerpoint.If a picture is a thousand words, then a video must be worth tens of thousands. Use B-roll video clips in your next presentation.Related Links and Resources:Johnny's Gift to you:A guide called Presentation Transformation, and it'll walk you through the hardware, the software, the setup in about 10 to 12 pages.Get it right here: https://johnnybeirne.com/. A popup window will appear for you.Summary:Johnny Beirne helps world-class experts to stand out on screen so that they deliver with maximum engagement with minimum effort and can 3x their webinar conversion.Learn more here: https://johnnybeirne.com/.

What You’ll Learn From This Episode:With the right approach, small and medium sized businesses can make use of the same sort of intellectual rigor that makes big businesses super strong brands.Lots of companies don't really go about their branding in a very thoughtful wayYour brand needs to communicate the three R's, which is being recognized, being remembered, and being revered.Related Links and Resources:Phillip's Gift to you:9 Brand Design Elements You Absolutely Positively NeedURL:https://philipvandusen.com/freebieSummary:Philip VanDusen, is a creative entrepreneur and owner of Verhaal Brand Design a branding agency based in New Jersey, USA.  As a thought leader, Philip shares his expertise in marketing, design and entrepreneurship on YouTube to his 255k subscribers, in his Brand•Muse newsletter, on the Brand Design Masters podcast and in his Brand Design Masters Facebook community.In his career, Philip has lead creative teams on both the client-side and agency-sides of the street— serving as VP of Design for PepsiCo and Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of the Fortune 100.Learn more here: https://johnnybeirne.com/.

What You’ll Learn From This Episode:They know that they have a lot of expertise, years and years of expertise often, but they feel like they don't have the experience because maybe they're a new consultant or a new coach.Nobody really cares about you. They care what you can do for them.Look into your existing network. Reach out to five people this week. Just reconnect with five people that you maybe worked with in the past.Related Links and Resources:Karen's Gift to you:Free Masterclass: You'll get some tips as to how to kind of shift the way you look at LinkedIn, stop thinking about it as a resume, start thinking about it as the first impression people get when they Google you.URL:KarenYankovich.com/masterclassSummary:Karen Yankovich is the CEO of Uplevel Media, LLC. Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops.Host of the Good Girls Get Rich Podcast and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results-oriented and expert LinkedIn Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche.Learn more here: KarenYankovich.com

What You’ll Learn From This Episode:If you say to me, I'm a "health coach" or similar, you literally just commoditized what you do. All things considered people are going to make their decisions based on price.When you emulate what other people are doing, you're only ever gonna be the second best version of that person.You need to stand out. So, ask 20 to 30 people "when you hear my name, what do you think about?"Related Links and Resources:Patty's Gift to you:Discover your “Positioning to Profit” Potential with this quiz and supporting reportGet yours here:http://positioningquiz.comSummary:Patty Dominguez is the founder of Positioning to Profit.  She helps service-based women entrepreneurs establish their Category of One status making their competition irrelevant. She also hosts a thriving community of female entrepreneurs over in Prolific Cafe.  She and the Mavens, as they are affectionately known, focus on creating a collaborative network to help build each other’s businesses. Learn more here: https://www.positioningtoprofit.com/

What You’ll Learn From This Episode:The surface level problem is being able to communicate effectively who they are and who they serve.Number one, understand who your I ideal client is. Number two, how do you serve them?You need to develop a clear and concise 30 second message that diferentiates you from everyone else.Related Links and Resources:Laura's Gift to you:A special report on "Brand Messages That Convert"Get yours here:https://courses.30secondsuccess.com/Summary:Global Speaker, Best-selling Author of 30 Second Success: ditch the pitch and start connecting!, and Communications Consultant. Know as the Chief Instigator at 30 Second Success, she works with inspiring business owners and professionals who understand the power of connecting and want to make the most of their networking with an impactful message that leads to deeper conversations and more opportunities.Laura inspires audiences around the world to dig deep and find the words that define who they are and how they serve others. Helping business owners and professionals “ditch the pitch and start connecting” is her passion and her mission.Learn more here: https://30secondsuccess.com/

What You’ll Learn From This Episode:The problem becomes you end up being time capped and income capped.If you're anything like the people that I work with, you don't test your idea before you finish it.Look at your existing systems and see where they could, where you could teach somebody else—convert that to a product.Related Links and Resources:Kathleens's Gift to you:A special collection of $100,000 Case StudiesGet yours here:https://thewellpaidexpert.com/100kcasestudySummary:Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She works with them to uncover those income streams, leverage their expertise, and package it properly.Learn more here: ​https://thewellpaidexpert.com

What You’ll Learn From This Episode:Aligning with people that have those similar beliefs and approaches really makes the world a much better place for all of us.If you haven't taken some time to make sure your podcast aligns with what you are doing with your objectives, if it doesn't make sense for you to be there, you're wasting everyone's time, including yourself.Be a podcast guest because you're getting to talk about your passion. You get to talk about the things you love with someone else who loves it too.Related Links and Resources:Jason's Gift to you:Access to a masterclass called"5 Things People Fail to Do Before Becoming a Podcast Guest,"Get inside here:jasoncercone.com/sbspodcastSummary:Jason Cercone helps value-driven coaches and consultants establish authority status and become thought leaders in their niche by effectively leveraging podcast guest appearances. He is also The Voice of Evolution of Brand, a podcast featuring authentic entrepreneurs and professionals sharing brand-building strategies to help you succeed in your professional pursuits, as well as a contributing author to the best-selling book, PodMatch Guest Mastery.Learn more here: https://jasoncercone.com

What You’ll Learn From This Episode:They either realize that no-show is costing them a lot of time and money, or it's just annoying.You must figure out at what point is closest to your appointment time that will give you enough time to fill an opening.Everyone has a limited amount of time, meaning a no-show costs you twice—no revenue AND no time to replace it.Related Links and Resources:Jonathan's Gift to you:Our free guide will teach you the 5 critical strategies to make no-shows a thing of the past.Get your very own here:https://www.goreminders.com/appointment-show-up-maximizerSummary:Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders & online booking. At GoReminders, Jonathan heads up Growth & Marketing and loves helping small businesses with automation and communication.Learn more here: https://www.goreminders.com/

What You’ll Learn From This Episode:In order to scale impact, in order to grow authority, you have to start to make yourself more and more obsoleteThere is a relationship that she calls the "slave relationship" to your business where you are the slave.Without the appropriate mindset to make sure that you actually know that you are about to do something that changes the way you do things, nothing can happen.Related Links and Resources:Beatte's Gift to you:Her proprietary "Growth Blocker Quiz" where you will discover what is holding you back and what to do about it.Get your very own here: www.growthblockerquiz.comSummary:Beate’s entrepreneurial journey is a crazy transition from being a broke single mom and immigrant who was $135,000 in debt, to cracking the code and then selling her business to Bill Gates for millions.She helps consultants, coaches, and service providers who want to grow their authority so that they can scale their impact. I help them to design the framework, strategy, and the system to streamline operations and workflows.She is passionate about building structure for overwhelmed and frustrated business owners who can’t squeeze any more time out of their busy days.In so many words – she doesn’t sell the dream, she provides the strategy.Learn more here: https://beatechelette.com

What You’ll Learn From This Episode:What, what am I gonna do about the people that are relying on me to help them make their own livelihood?You have to be really clear about your ideal client.You have to know what you believe in, so then you can design and execute your plan.Related Links and Resources:Pat's Gift to you:Free Planning Guide: Take Less Than 30 Minutes to Plan Your Company’s MarketingFor 90 Days or More.Get your very own copy here:https://afpmarketing.com/create-plan-sign-up/Summary:Pat Altvater is the owner of AFP Marketing and the publisher of Soar to Success Magazine.She’s an accomplished entrepreneur that left corporate America over 20 years ago and hasn’t looked backHer first foray into business ownership started when she became a franchisee. She and a partner owned 10 locations of the fitness franchise, Curves for Women from 2002 until 2009. It ended badly; however, it was a great learning experience.In 2010, she started AFP Marketing on a shoestring and has built it up into a full-service marketing agency. As a Marketing Strategist she works with successful business owners and professionals to create and implement a business acceleration roadmap that positions them to achieve the sales growth they desire.She is a member of NAWBO, the National Association of Women Business Owners, and over the past nine years have served on the Board of the Cleveland Chapter as Director of Marketing, Director of Programming, President and Past President.Learn more here: https://afpmarketing.com/

What You’ll Learn From This Episode:If we could actually learn how to manage our stress levels, And actually harness the power that stress is not necessarily a bad thing.Notice how your body speaks to you mentally, emotionally, and physically. All three components are speaking. Are you listening?Anytime you feel mentally, emotionally, or physically a sense of overwhelm use Nancy's STOP tool.Related Links and Resources:Nancy's Gift to you:Her famous Mindful Pause Meditation MP3.Get your very own copy by simply asking for it yourself:nancy@awakenwithlight.comSummary:For 35 years, Nancy has helped Business Owners and Corporations peak perform and create exponential success. Whether setting up safety programs in the transportation industry or creating multi-million-dollar independent insurance agencies, one of which was her own, Nancy has been assisting business professionals and organizations in creating seven-figure success. Most recently, for the last 15 plus years, Nancy found her true passion and purpose in coaching company leaders and employees to manage high levels of stress and navigate the unprecedented challenges facing today’s organizations. She uniquely blends her entrepreneurial business knowledge with her training in mindset skills such as Mindful Based Stress Reduction (MBSR) and Naropa University’s Mindful Leadership Training. Nancy teaches business professionals to be creative, innovative, and resilient during challenges to create a life of design, not one of default. Furthermore, she assists organizations in increasing morale, profitability and reducing workman’s comp claims and absenteeism by implementing programs that support employee engagement by improving mental and emotional mindset. Learn more here: https://awakenwithlight.com/

What You’ll Learn From This Episode:One of the ways in which that you can level up your skills is to borrow those experiences from people who have been there and done thatIt all has to get done, but you don't have to do all the doing. Your job is to resource the doing.Stay curious!Related Links and Resources:Jerry's Gift to you:2023 Strategic Planning - Seed Questions https://l.provenchaos.com/2023-questionsSummary:For twenty-five years, Jerry's fearlessly positive approach to business led to massive success. He's led five companies in five different industries in B2B and B2C and in both products and services. His companies have been recognized as Franchise 500 (2x), Inc Fastest Growing (2x), Business Journal Fast 50 (3x), and Trend Magazine Best Places to Work. Individually, he has been selected as Business Journal's Ultimate CEO and Business Journal's 40 under 40. Jerry runs Proven Chaos - a company driven to help CEOs create compelling companies that outperform… and still make it home for dinner. Jerry's mission: positively impact 5MM people in 5 years through better business.Jerry is an award-winning CEO who advises high-growth leadership teams.Jerry is passionate about using leadership as a force for good. He is on a mission to positively impact 5MM people in the next 5 years through better business.Learn more here: https://provenchaos.com/

What You’ll Learn From This Episode:Growing businesses are typically duct taped and bubble gummed and rubber banded together with a bunch of different softwares.Most common is the business is successful from a revenue perspective, but from a profit perspective, it's not.If you can track just, just high level metrics across these five areas, you're gonna be leaps and bounds above most of your competition.Related Links and Resources:Jerry's Gift to you:CEO Dashboardvisionaryvitals.comSummary:From being left at a yard sale as a 12 week old baby to losing $160k of his own money in a failed company, Kyle knows what failure feels like, tastes like, and smells like. But he did not let his circumstances determine his attitude in life. From the lessons learned, Kyle Livingston has since built three 7 figure brick and mortar companies and helped turn nine companies in the red to be wildly profitable. Now as a Business Consultant and Coach his goal is to help others turn Chaos into Profit.Learn more here: https://www.7figureindustry.com/

What You’ll Learn From This Episode:Big Mistake: Only looking inside of your industry.Think about whatever your ideal day looks like, script it and make sure you include one to two hours of inspiration time.First, admit what your weaknesses are and then shed everything that comes into your day in that category.Related Links and Resources:Jeff's Gift to you:3-Part Master Class on Main Street Success in an Amazon World - https://thebigticketlife.com/mainstreetSummary:Jeff does business in your bedroom. He co-owns Gardner’s Mattress & More, the region's premier better sleep store. He is fanatical about the 5-star experience and has gathered thousands of 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. Jeff’s marketing skills and knowledge are regularly featured and acknowledged online, in books, and in magazines.He is best suited working with clients in a fractional visionary role with high performing integrators who realize they can hit new levels but just need an ally and visionary to support their efforts.Learn more here: https://thebigticketlife.com/

What You’ll Learn From This Episode:Because change is so scary, less than 10% of the population is interested in growthAt any given moment, there's always room to stretchWhen people don't ask for help, they end up on on a treadmill, a circular treadmillRelated Links and Resources:Lori's Gift to you:Two (2) Months of Coaching following Graduation from 21st Century Leadership. Just mention you heard about her offer on this podcast.Summary:Lori Marcoux is the owner of Extraordinary Learning - a progressive leadership training and development company based in the United States. Lori is an ambitious high achiever whose focus is on helping those who aim to be the best version of themselves, unflappable, taking full ownership for results.Learn more here: www.extraordinarylearning.com

What You’ll Learn From This Episode:Entrepreneurs, for the most part are, are struggling, suffering, making sacrifices, and typically are stressed out, burnt out, and essentially have no time for anything.Entrepreneurs are going so fast that they're actually missing out on the joy of actually having their business—their original objective.The solution is to schedule quiet time, at least 15 minutes each day, and make a commitment to actually do it.Related Links and Resources:Ken's Gift to you:Free Masterclass Training...“3 Secrets preventing you from adapting and pivoting right now!”Get your's here: https://adaptandpivotnow.com/Summary:Ken Attard is the founder of Mindset Malta. After successfully working with various clients over the span of 15 years, Ken now specializes as a Mindset Consultant specifically helping Frustrated Entrepreneurs to Adapt and Pivot using his proprietary Arc Method allowing them to have more free time, guaranteed.Helping you shift your Mindset to create the results that you desire is without a doubt one of his biggest passions in life. Ken brings to the stage his personal experiences not only as a Mindset Consultant, but also as an Entrepreneur, Father and human being like the rest of this planet. He has a firm belief that life is not meant to be difficult or a continuous struggle, but is meant to be fun and flowing, full of new experiences that are fruitful, abundant and inspiring. His fun and easy-going manner comes through in the way he conveys his message which allows you to feel at ease, be empowered and ultimately get the results you want.Learn more here: https://adaptandpivotnow.com/

What You’ll Learn From This Episode:Big Mistake: Too much planning before starting up. You need to start and course correct later.You need to kind of figure out these goals in advance so then you can go back after three months, six months, or whatever time period, and be able to see if it's working or not.Subscribe to five different shows and for the next 30 days, listen to those shows. Write down what you like about 'em. Write down what you don't like about it, and you're going to get a really good feel for podcasting.Related Links and Resources:Sunny's Gift to you:Short PDF outlining the benefits of doing a podcast for your business.Get yours here: https://independentpodcast.network/training/5-ways-podcasts-can-grow-your-business/Summary:Sunny Gault is passionate about helping professionals achieve their podcasting goals. In 2005, she started her first podcast in her backyard. Her show was discovered by a popular video-sharing site which earned her a job and launched her podcasting career. Since then, Sunny has been involved in every aspect of podcasting- from concept and creation to launching her own podcast networks. Sunny is currently the Founder and CEO of Independent Podcast Network which provides independent podcasters with expert tools and resources to stay competitive. Sunny also explains how to master the 5 Ps of Podcasting with her free online podcast courses! Her most recent podcast, Podcast Your Business, teaches entrepreneurs how to have a successful podcast that benefits their business. Prior to podcasting, Sunny was an award-winning broadcast journalist, having worked at television and radio stations across the country. Sunny lives in San Diego, California with her husband and their four children.Learn more here: https://independentpodcast.network

What You’ll Learn From This Episode:Why most fall prey to the next shiny penny and why it is the biggest mistake you can make when trying to build your brand.they've got to look at their point of differentiation. What is it that sets them apart from everybody else doing the exact same thing that they're doing to the exact same people they're doing it to?You can have a great photo shoot, nice slick logo, perfect tagline, right? But a brand is not just those three things. We look at 77 different criteria, and those are designed to produce a purposeful. and profitable per personal brand, and that's really what sets us apart from everybody else.Related Links and Resources:Tonya and Michael's Gift to you:The Ultimate Guide to a Profitable Personal Brand, and you can go to https://www.brandfaceforexperts.com/guide to grab that beautiful book.Summary:Tonya Eberhart and Michael Carr are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace®, the most comprehensive personal brand-building system across the globe. They have helped and inspired thousands of Coaches, Creators and Experts to define, develop, and display a profitable personal brand so they can “change how they’re seen and charge what they’re worth”.  Their mantra is "People don't do business with a logo. They do business with a person."Learn more here: https://brandfacestar.com/discussyourbrandindustry

What You’ll Learn From This Episode:Oh crap, I really gotta become a business owner.Most new entrepreneurs don't know how to totally shift from an employee mindset to a business owner mindset. It's a massive leap.Personal branding are the stories that people tell about you when you're not in the room. So you need to be putting out social content, pick one platform and go all in on the freaking platform.Related Links and Resources:Donnie's Gift to you:Champions 90 Challenge:Building a business is hard and the mental beat-down is real. You walked away from a career no longer able to be confined by a corporate structure.The stress of finding clients, delivering what you sell, and keeping your head in the game is crazy hard.You work long hours always thinking about the business and then feel guilty when you should be spending time with the family. You can't stop thinking about the bills and the people who are counting on you.Get yours here: https://successchampionnetworking.com/champions-90/Summary:Donnie Boivin is is a five-time Best Selling Author and an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. Donnie is a community builder at heart — he builds champions.Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.Learn more here: https://successchampionnetworking.com/

What You’ll Learn From This Episode:In this episode of "Supercharging Business Success," host Bill Prater interviews hiring expert Steven Goldberg about how to take the guesswork out of hiring in just seven minutes. Goldberg discusses his experience in assisting companies in hiring the right person for the job and the common mistakes that companies make in the hiring process. He also provides valuable tips and advice on how to hire the right fit for the job and offers a free gift to listeners. Goldberg emphasizes the importance of having the right person in the job to deliver quality and quantity of products and services expected by customers.Related Links and Resources:Stephen's Gift to you:A free test run of the PXT Select psychometric assessment tool http://www.optimusperformance.ca/PXT_Select/#introSummary:For more than 25 years, Stephen Goldberg has been assisting companies in hiring the best person for the job by taking the guesswork out of hiring. Utilizing the PXT Select assessment tool, he provides the data to select the best person for the job, not just the most skilled. Having the right person in the job enables the organization to deliver both the quantity and quality of products and services expected by customers. Stephen grew up working in a successful family business and went from weekend order picker to director of sales. Along the way he discovered his love of learning and his interest in people and business. This led him to transition into the work he does today, working directly with business owners of companies from 10-200 employees.Learn more here: http://www.optimusperformance.ca

What You’ll Learn From This Episode:In this episode of "Supercharging Business Success", host Bill Prater interviews Emmanuel Rose, a marketing expert and founder of Strategic e-Marketing, about authentic marketing to Generation Z. Emmanuel shares his experience in helping manufacturing companies achieve business success by bringing them up to speed with modern marketing strategies. He identifies the common problem of these companies having a book of business but not fully allocating marketing dollars, resulting in a gap in their marketing efforts. Emmanuel also highlights the mistakes that companies make when trying to solve this problem internally. He suggests making the CEO the primary influencer to create a week's worth of content to push out to various platforms.Related Links and Resources:Emanuel's Gift to you:Champions 90 Challenge:Use coupon code "Prater" for free workbook (just pay shipping).In the AUTHENTICITY workbook, I review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a market.Summary:Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting-edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day-to-day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age."The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.

Show Notes: Agatha Wright is the founder of Fluxus Haus Inc., an organization that focuses on impactful collaborations to break down barriers and support historically marginalized communities and individuals. Agatha's background in art and her commitment to diversity, equity, and inclusion have shaped the core values of Fluxus Haus Inc.. The organization works with a diverse and robust artist roster, collaborating partners, and both emerging and established nonprofit organizations. They strive to serve historically divested communities, recognizing the importance of addressing inequities and focusing on those who have been historically overlooked. Fluxus Haus Inc. helps clients overcome barriers to grant funding by providing personalized support, demystifying the grant application process, and emphasizing the importance of documentation and compliance. Agatha shares some common problems faced by organizations and artists seeking grant funding. One major barrier is the lack of access to resources and knowledge required to submit compelling grant applications. Many applicants struggle with technical aspects such as internet access, administrative capabilities, and support documentation. Another challenge is understanding the different platforms and requirements in the grant world. Agatha highlights the importance of building relationships, conducting research, and demystifying the application process. She also emphasizes the need for representation, comprehensive team building, and ongoing assessments to ensure program effectiveness. Agatha's personalized approach, industry knowledge, and dedication to staying current with trends and opportunities set her apart from competitors in the grant writing field. Company site: fluxushaus.org  

What You’ll Learn From This Episode:Why your revenue is growing, but there's no money left over.How you overcomplicate the whole process of understanding the numbers in your business.Why you need to start tracking your cash flow manually yourself for a few weeks.Related Links and Resources:Alvin is offering a free 15 minute cash flow and profit audit with him personally. Simply go to his Linkedin page and tell you heard this offer on Bill Prater's podcast: https://www.linkedin.com/in/alvinnarsey/Summary:Alvin Narsey has had an exciting journey buying and selling multiple Pharmacy Businesses in Australia over the past 16 years.  He is known for his ability to simplify the fundamentals in growing retail businesses.Alvin has a framework that boils down to implementing the basics, focussing on CASHFLOW and PROFIT and from day one setting everything up so your retail business runs without YOU.Learn more at: https://www.linkedin.com/in/alvinnarsey/

What You’ll Learn From This Episode:Why story-telling is essential to being a great leader.What your core story needs to be.Why you must have all 7 stories perfected to consistently demonstrate your leadership abilities.Related Links and Resources:Kurian is giving you a copy of his next book "Leadership Parables". You can get on the waiting list right here: https://docs.google.com/forms/d/e/1FAIpQLSdDEKkEA-zPEVkgCaV1XORD0NhMoZqOycRE887Ibedu9ybClg/viewformSummary:Kurian is the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry.Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.Learn more at: https://strategypeak.com/

What You’ll Learn From This Episode:How to get people to follow you and love to do so.How to communicate from the other person's perspective.How to recognize and deal with the quiet quitters in your company.Related Links and Resources:Jay is gifting you several complimentary gifts. You will find them right here: https://www.jaywilliamsco.com/booksSummary:Jay helps leaders from small businesses to Fortune 500 companies achieve desired outcomes through his leadership philosophy and methodology. He has significant experience in executive development, sales, process analysis and transformation, client services, and change management.Learn more at: https://www.jaywilliamsco.com

What You’ll Learn From This Episode:Why you might be lacking clarity in your messaging, clarity in your vision, and often clarity in your offer.Why you don't want to present yourself as the hero and forget to present what transformation the audience or your customer's going to have.Why you must ask and answer 3 key questions about your offer before you make one.Related Links and Resources:Chrissy's Gift to you:Get clarity by using her Clarity JournalGet yours right here:https://chrissybernal.com/podcastgiveaway/Summary:After accidentally ending up in the global spotlight for her unique identical twins, Chrissy was forced to create & grow a brand on the fly. She knew she needed to harness the power of the publicity they were getting. Fast forward 15 years, and now by combining her formal education with the real-world knowledge gained from her family’s growth toward global brand awareness, she has a deep understanding of how to help brands clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known, and she does so with proven Branding & Marketing frameworks and strategic PR.She began her professional career as a newspaper editor for The University of Mary Hardin-Baylor, her university. Since graduating over 20 years ago, she’s also become a published author and ghostwriter and has been involved in every aspect of building a brand.Chrissy lives with her husband and three children, one of whom has special needs, just outside of Houston, TX, and has three European Blue Great Danes.When not working or attending one of her daughter’s gigs, you can find her watching a Hallmark mystery movie, reading a book, going to the gym or trying something new in the kitchen.Learn more at: https://chrissybernal.com

What You’ll Learn From This Episode:How do we increase sales with data driven creative marketingThe biggest mistake is to throw a bunch of tactics around and hope that somehow they work without having a strategy to unify everything.Why you must work backwards and optimize the approaches that are actually working.Related Links and Resources:Pamela's Gift to you:The Digital Marketing Assessment.Get yours here:https://www.pamelawilson.com/consultingSummary:Pamela Wilson is a 30-year business owner. She’s a digital marketing expert, executive coach, keynote speaker, and the founder of PamelaWilson.com. She's the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy. Learn more at: https://www.pamelawilson.com

What You’ll Learn From This Episode:What do to before you hire a marketing person or a marketing firm.Who you need to talk to who will tell you exactly what your customer wants.Why your revenue is not growing anywhere near as fast as it could.Related Links and Resources:Tim is gifting you his Revenue Roadblock Scorecard and a complimentary strategy session. You can get yours here: https://www.rialtomarketing.com/revenue-roadblock-scorecard/Summary:Tim is an entrepreneur/business owner with marketing and growth expertise. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.Since then, he’s had failures and successes. He started Rialto Marketing in 2013 and has been helping B2B professional service firms that want to accelerate revenue growth and attract more ideal clients. He believes marketing shouldn’t be difficult. But, you must remove your revenue roadblocks if you want to grow consistently and predictably.Learn more at: https://www.rialtomarketing.com/

What You’ll Learn From This Episode: Why entrepreneurs who really have messages and stories to tell about their business and really want to exponentially grow their business, but are stuck. How the lack of self-esteem can hold you back from getting the message inside you out to those who need it. How blackberry pies relate to podcasting. Related Links and Resources: Michael created a complete guide to Podcasting for Your Business. Get yours at: https://www.endlessstages.com/ Summary: Michael is the author of the #1 bestselling book, Falling Down Getting UP.  He is a dynamic business coach, lifelong entrepreneur, yoga teacher and co-founder of Endless Stages - a company dedicated to help motivated authors, speakers and experts get their voice, message and story out to the world. Over the years, he’s dived into photography, real estate, option trading, coaching and yoga. Michael struggled and healed himself from chronic health conditions and is grateful that he's been able to take his personal challenges and help others find what inspires and motivates them.

What You’ll Learn From This Episode:How small business owners try to do it all and they just can't.The importance of being proactive vs. reactive.Why you must determine who is your audience, who is the person that will buy your products, shop at your store, who needs your services, and then market directly to them.Related Links and Resources:Sherry's Gift to you:A JOLT session: a two hour intensive one one-on-one consulting session designed to move the needle in your business to the direction you want to go in—value $175.Get yours here:https://central515.com/jolt-session-2/Summary:Sherry Eichberger is the Owner of Central515 Consulting. She is a creative business consultant with a focus on Inbound Marketing, PR and Events. She's been helping small to medium sized businesses thrive for over 8 years. She injects creativity into every aspect of running a business.Learn more at: https://central515.com

What You’ll Learn From This Episode:The real problem that we're solving is we're stopping the high turnover and improving the low level of employee engagementWhy the tendency to just throw money at the workforce is usually a good short term fix but it really makes the problem worse in the long term.Why all tasks are not created equally and do not have the same bottom line value.Related Links and Resources:Kevin's Gift to you:The Task Quotient (TQ) AssessmentGet yours here:https://magnaleader.co/GIFTSummary:Dr. Kevin Gazzara is an ICF certified coach, and a certified Positive Intelligence (PQ) Mental Fitness coach. Kevin has taught Management and Leadership development in the corporate world during his 18 years at Intel Corporation and as a University professor at 6 Universities for the last 26 years. Today, he is the Senior Partner of Magna Leadership Solutions founded in 2007, and the coauthor of the acclaimed book “The Leader of OZ”.Learn more at: https://magnaleader.co

What You’ll Learn From This Episode:Why you need to be open to discovering your blind spots and discovering how things might change in your live to create more successWhy 97% of the population is driven by their feelings rather than their commitments or their goals or their intent.Why you must honest with yourself. To be a scientist and ask, Why did I feel that? Where's that coming from? Why did I do that? Where was that coming from?Related Links and Resources:Dan's Gift to you:His TED Talk about human connection and relationships.Get yours right here:Just go to YouTube and type in Dan Foxx in the search bar.  It is the video at the top of the results.Summary:Dan Foxx is an Executive Coach.  He has coached over 500 CEOs and 5,000 VPs over the last 25 years.  He has coached executives all over America and the world, including places like: Amsterdam, Paris, London, and Mumbai.  Dan has coached in good times and bad, like the dot-com-era when money was free, and through the dot-com crash.  He is a sought after public speaker, guest on television talk shows, an executive team facilitator, conflict resolution coach, and leadership coach to CEOs.  He also the author of the best selling book: Confessions From the Heart of an Executive Coach, available on Amazon.FoxxLearn more at: www.unlockyourleadership.com

What You’ll Learn From This Episode:Why you might be lacking clarity in your messaging, clarity in your vision, and often clarity in your offer.Why you don't want to present yourself as the hero and forget to present what transformation the audience or your customer's going to have.Why you must ask and answer 3 key questions about your offer before you make one.Related Links and Resources:Chrissy's Gift to you:Get clarity by using her Clarity JournalGet yours right here:https://chrissybernal.com/podcastgiveaway/Summary:After accidentally ending up in the global spotlight for her unique identical twins, Chrissy was forced to create & grow a brand on the fly. She knew she needed to harness the power of the publicity they were getting. Fast forward 15 years, and now by combining her formal education with the real-world knowledge gained from her family’s growth toward global brand awareness, she has a deep understanding of how to help brands clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known, and she does so with proven Branding & Marketing frameworks and strategic PR.She began her professional career as a newspaper editor for The University of Mary Hardin-Baylor, her university. Since graduating over 20 years ago, she’s also become a published author and ghostwriter and has been involved in every aspect of building a brand.Chrissy lives with her husband and three children, one of whom has special needs, just outside of Houston, TX, and has three European Blue Great Danes.When not working or attending one of her daughter’s gigs, you can find her watching a Hallmark mystery movie, reading a book, going to the gym or trying something new in the kitchen.Learn more at: https://chrissybernal.com

What You’ll Learn From This Episode:How do you actually find and book paid gigs, emphasis on the paid part?How to avoid one of the biggest mistakes that a lot of speakers make, especially early on, is going to go too broad and vague.Why you must treat speaking as a business.Related Links and Resources:Grant's Gift to you:A 7-step free guide to landing paid speaking engagements.Get yours here:https://thespeakerlab.com/sevensteps Summary:As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses.  Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished entrepreneur. Featured on the Inc. 5000 list, Forbes, Inc, Entrepreneur, and The Huffington Post, he has committed his expertise and insight to equip others to share their meaningful message with the masses. His leadership and dedication to creating a one-of-a-kind organizational culture are evidenced by the impact of the team he leads.Learn more at: https://thespeakerlab.com

What You’ll Learn From This Episode:SAGE is an acronym for Self-awareness, Accountability, Growth, and Empowerment.Why it is so difficult to change your mindset.A different approach to leadership.Related Links and Resources:Kyle is gifting his proprietary guide to accountability. You can get your hands on it at his website:https://www.sagemindset.com/accountability-guide/Plus, Kyle has just finished his new book:https://book.sagemindset.com/A bit about Kyle:Kyle Gillette has helped small business owners and leaders around the world to take their businesses from good to great.He is an ICF-certified coach, behavioral analyst, and creator of the SAGE Mindset Framework that helps leaders and small business owners become the leaders they’re meant to be.As a mindset coach helping clients understand how their thoughts affect their lives and business, Kyle understands what it takes for someone’s mindset to change.SAGE is an acronym for Self-awareness, Accountability, Growth, and Empowerment.He focuses on helping his clients build a foundation of Self-awareness in their life and business. Create exceptional Accountability to achieve big goals, dreams, and results with a Growth mindset that Empowers others to do, have, and be more than they ever thought possible!He’s the host of the SAGE Mindset podcast, developer of the SAGE Leadership Framework, the SAGE Mindset App, and owner of SAGE Mindset Coaching – a coaching and consulting organization.

What You’ll Learn From This Episode:Why you don't want to get caught up in the social media echo chamber.Why you don't want to swipe or emulate what the leaders in your industry are doing.Get old direct mail sales letters and to write them out by hand, copy them down onto a physical piece of paper, a yellow, legal pad and a pen and write them word for word.Related Links and Resources:Andrew's Gift to you:Learn my 4-step Framework for creating REAL contentHere are a few of the things you'll learn in this free training:The simple principle that 99% of online business owners miss when it comes to creating content that people actually enjoy reading.How to capitalize on Steve Jobs’ 1997 prediction for the future of content marketing that is finally coming true today.Why most free content is worthless, and what to do instead that can make your content significantly more valuable and even cherished by your readers.How to sell your programs without "selling," acting salesy, or feeling sleazy.Get yours right here:aryder.me/sbsSummary:Andrew Ryder is a content marketing strategist and email copywriter helping entrepreneurs to grow and keep an engaged audience, create content faster, and never run out of ideas.Learn more at: aryder.me

What You’ll Learn From This Episode:If you don't connect with your audiences, nothing else really matters.It's not about us. It is about them. We need to help them accomplish what they need to accomplish.The importance of changing your mindset from "it's about me" to "it's about them".Related Links and Resources:Peter is gifting 52 Free Public Speaking TipsGet your copy here: PeterGeorgePublicSpeaking.com/tips/Summary:Peter George believes that everyone should be able to confidently share their knowledge and experience.As a public speaking coach, he specializes in helping professional speakers, authors, consultants, and executives be calm, confident, and credible® every time they speak.Throughout his childhood, Peter dealt with a lisp and a stutter. Consequently, he grew up shy and introverted, avoiding communicating with others as much as possible. When he got into the business world, he quickly realized that his lack of presentation skills kept him at a disadvantage. After seeking help, he now credits his public speaking coaches for much of his business success.Over the past 17 years, Peter has helped professionals from around the corner to those in Fortune 100 companies develop into speakers who understand how to craft and deliver presentations that engage, persuade, and inspire, ultimately helping them increase their impact, influence, and income.Learn more at: PeterGeorgePublicSpeaking.com

What You’ll Learn From This Episode:How to create new habits for health, wealth, and relationships to get you to the next level.Why low self-esteem is holding you back.How you can get on the path to continuous improvement.Related Links and Resources:Kevin is gifting his signature course - NEXT LEVEL 5 TO THRIVE. You can get yours right here: https://www.nextleveluniverse.com/next-level-5-to-thrive-registration/Summary:Kevin is the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement Podcast with more than 1,000 episodes and 600K+ listens in over 125 countries.Learn more at: https://www.nextleveluniverse.com/

What You’ll Learn From This Episode:You want to make sure that when your audience is searching on Google, Especially when they're searching your own brand name, that they see the message as you intended.Why you need to educate Google like you would a child.Don't make the mistake Amazon did for over 20 years.Related Links and Resources:Jason's Gift to you:Copywriting Secrets for SEO in 2022. Get your copy right here:https://solutions.kalicube.com/produce-great-copywriting-for-seo-in-2022Summary:Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.Jason has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the cartoon characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. In 1988 he graduated from Liverpool John Moores University with a degree in Economics and Statistical Analysis. Learn more at: https://kalicube.com/

What You’ll Learn From This Episode:How your podcast can be converted into a lead generation funnel.The key mistakes nearly every podcaster makes over and over again.How you can get others to promote your podcast for you.Related Links and Resources:Get your free ticket to the Podcast Sales Funnel Secrets Masterclass and Learn Exactly How to Cash-In on the Hidden Funnel that Turns Your Podcast Into a Daily Leads and Sales Machine (Without Needing Paid Ads or a Large Audience!)www.PodcastSalesMachine.comSummary:Evans is known as the go-to expert for growing and monetizing podcasts using his unique, new Podcast Sales Funnel Framework.After serving clients in multiple Industries and leading them to successfully generate millions of listeners and millions in revenue using podcasts, his unique methodology has attracted some of The Who’s Who of business leaders today.Evans is on a mission to help podcasting entrepreneurs like you build profitable businesses, create more time freedom, generate infinite positive impact, and change more lives by using his Podcast Sales Funnel Framework.Learn more at: www.PodcastSalesMachine.com

What you need to know about our guest:Andrew Jernigan has lived/worked across five continents over the last twenty-five years, as single, married, and with his family. Serving as CEO of Insured Nomads, he leads the direction and vision for insurance as a service (IaaS) through a hybrid fintech/insurtech/traveltech platform for the globally mobile – whether vacationing, able to work from anywhere short term or long term, digital nomad, retiree, student or expat – they’ve got the coverage that is needed for this lifestyle. Insured Nomads, the evolution of insurance for the revolution of travel.Related Links:Company site: https://insurednomads.comCompany LinkedIn: https://linkedin.com/company/insurednomads  LinkedIn Profile: https://linkedin.com/in/andrewjerniganCompany Facebook: https://facebook.com/insurednomadsFacebook Profile: https://facebook.com/andrewjerniganCompany Twitter: https://twitter.com/insurednomadsTwitter Profile: https://twitter.com/andrewjerniganCompany Instagram: https://instagram.com/insurednomadsYouTube Profile: https://www.youtube.com/channel/UC0nVZ-b1GGWpR3BBdFPrnDAEmail: members@insurednomadsThe Question Andrew Enjoys Explaining:"What is even more dangerous for travelers than the health and safety concerns of traveling for work, pleasure and exploration?"Answer:We're in a scenario in the world right now where there between 45 and 50 million people are affected by human slavery today. And that's it's occurring in every continent. I mean, every country, every city and every town is affected.We're striving for a world where people and the planet function in harmony, a world where no one is for sale. A lot of money comes through the hands of insurance companies and all of our team there to provide great coverage, but also to give a fortune away to those who need assistance in coming out of a vulnerable or exploited situation that leads to human traffic.

What You’ll Learn From This Episode:What do to if you think no one wants to hear your story.Why you should create a timeline of the top five highs and lows in your life.Why publishing your life story could bring pleasant surprises that surpass anything you could dream of.Related Links and Resources:Natasha is gifting you a memoir discovery worksheet that will really open your mind to why you should do this, how you should do this and what benefit you'll get as well as your readers will get afterward.You get your very own by simply emailing natasha@officialnatashamiller.com and put "memoir discovery worksheet" in the subject line.Summary:Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions which has been an Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha studied entrepreneurship at the Harvard Business School and MIT, and is a trained classical violinist and accomplished jazz vocalist. She now resides in San Francisco, CA where she is a member and is on the regional board of EO (Entrepreneurs’ Organization).Learn more at: https://www.officialnatashamiller.com/

What You’ll Learn From This Episode:How a lot of people can overcomplicate their marketing and sales processThe importance of networking at scale because instead of talking to a few people, you're talking to a few hundred.Why you should write down your 10 frequently asked questions and create a quick video answering them.Related Links and Resources:Chris's Gift to you:Ten video examples to swipe:Get yours here:https://www.cleavercreates.com/tenfreevideosSummary:Chris started his career directing and producing short films before founding CLEAVER Creative in 2013.  He grew the company by creating animation videos for companies including Accenture, Salesforce and SAP. In 2019 before the pandemic struck Chris discovered significant organic traction creating videos on LinkedIn.  Since then he’s been helping businesses to develop their own video strategies through B2B videos on LinkedIn to grow their brands authentically.Learn more at: https://www.cleavercreates.com

What You’ll Learn From This Episode:How most business owners over-complicate what they need to do to succeed wildly.The two key skills you must master first.How you get your online business set up for a few hundred dollars.Related Links and Resources:Tom is gifting you the keys to how to get started fast in his new ebook: "How Tom automates his business, saves millions of keystrokes, and handles customers and prospects lightning fast.https://www.ScrewTheCommute.com/automatefreeSummary:Tom Antion has never had a job.He's an Internet Multimillionaire "guy next door" and founder of the only licensed, dedicated Internet marketing school in the country.  He's the subject of a Hollywood Documentary "The American Entrepreneur" premiering in Fall 2022.Learn more at: https://www.ScrewTheCommute.com

What You’ll Learn From This Episode: How to attract new clients consistently without paid advertising. The importance of creating outstanding content on a consistent basis. Why having great social media profiles factor into your visibility and attracting your ideal clients. Related Links and Resources: Tracy is gifting a course and guide titled, "You really can create social media content with ease!". Get yours at: www.tracybeavers.com/social Summary: Tracy Beavers is a Business and Sales coach from Arkansas. She has helped hundreds of entrepreneurs over the years with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies. She walks hand in hand with her clients providing them a roadmap of clear action steps so they can put their blinders on and confidently get to work. Building your business does NOT have to be a struggle. Tracy can show you how to build with EASE.

What You’ll Learn From This Episode:Why you do not want this self talk: I love what I do, but I hate to sell, because hate is a strong word.Why you must start changing the negative approach that you have to the only thing that drives business—selling.Why you need to stop sending signals that say you are bothering someone and using language that says, I don't mean to bother you.Related Links and Resources:Summary:Liz Wendling is a nationally recognized speaker, sales consultant, and author of 6 books. Her two most recent are The Heart of Authentic Selling and Sell Without Selling Your Soul.  Liz is driven by the mantra, It's not WHAT you sell, it's HOW you sell that matters. Liz understands the sales challenges that professionals face when selling in today's competitive environment and shows them how to make a profound difference in their sales approach, language, and process —online and offline. Whether it's for her one-on-one consulting, group coaching, multiple-day training, or workshops, Liz will customize programs around the specific needs, challenges, and objectives a business faces.Learn more at: https://www.lizwendling.com/

What You’ll Learn From This Episode:Why figuring out how to take that into a more scalable model that takes less time is the next code to crack in the expert model.Why you need to find and lean on someone you can trust.If you don't have a way to predictably generate on profile leads, you don't have a business.Related Links and Resources:Chris's Gift to you:A literal mountain of resources all designed to help you scale your business.Get yours right here:Just go to ​https://groupcoachnation.comSummary:Chris works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here. Learn more at: https://groupcoachnation.com

What You’ll Learn From This Episode:Why it's easy for us to recall folks who genuinely helped us and were really effective salespeople.What we can do to make selling less like rejection and more like play in a game that you don't necessarily win a hundred percent of the time but you still enjoyed it even if you didn't win.What you do to be more intentional about creating more of those conversational opportunities.Related Links and Resources:Reubens's Gift to you:Here's a "Fill in the Blank" proposal template that's his most popular giveaway: https://www.mimiran.com/sample-proposal/fill-in-the-blank-consulting-proposal-template/Summary:Reuben Swartz is the founder of Mimiran, the fun CRM for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. He went from a background in computer science and software engineering to sales and marketing consulting for the Fortune 500, while struggling with sales and marketing for his own firm. His mission is to help other independent consultants make a bigger dent in the universe and get more clients by using their talents to teach instead of market, connect instead of network, and help instead of sell.Learn more at: https://www.mimiran.com

What You’ll Learn From This Episode:Why you have to have a really powerful positioning statement about why your book is about.Why 81% of people think about it, or been told to write a book less than 1% actually pull it off.How you can simply talk to a ghostwriter who is able to capture your unique essence and style and repurpose it in a best selling book.Related Links and Resources:Over 2,000,000 Entrepreneurs will Publish a Book in 2023Over 98% of them will Fail... HARDWeird Fact: 100% of people believe they are in the 2%.Not only is this statistically impossible, but without guidance, your book, your message, and you potential influence will leave you...Insignificant & anonymous.Get the solution here: https://authoryourbrand.com/goSummary:Doug Crowe is an author, speaker, and business growth strategist. He's passionate about helping executives and founders create a personal brand through a book… without them writing a word.His flagship company, Author Your Brand, ghostwrites and publishes books. His client list includes C-suite executives from Starbucks, NASA, Nascar, Pepsi, Touchstone Pictures, Johnson & Johnson, Merck, Louis Vuitton, Vistage, and Stamps.com.He’s been published and featured in Entrepreneur Magazine, the Chicago Tribune, Reuters News, Bloomberg, Daily Cafe, ABC News Chicago, ABC radio Chicago, Daily Herald Chicago, Chicago Business Ledger, Seattle Times, Playboy Radio, and KTLA Los Angeles.Learn more at: https://dougcrowe.com/

What You’ll Learn From This Episode: How to have an effective direct mail campaign A 200% guarantee of your mail being delivered and read by your leads Consistent way to find and convert customers and patients without the changing rules of the online platforms Related Links and Resources: Grab the “The Simple 3 Steps Process that Ensure Direct mail Success” book which is for FREE which includes a video companion training as well: https://book.3dmailresults.com/3-step-process-book Summary: Travis Lee is Internationally known as the expert in getting direct mail delivered, opened and read. As a Co-founder and President of 3D Mail Results, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies. His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year, consistently providing a positive returns of 200% to over 3500% for his clients. He is the “Go-To-Guy” to many of the top marketers in the country for 3D Mail ideas and implementation, including Dan Kennedy, and his company, GKIC, Bill Glazer, Chris Cardell, and his clients include a “Who’s Who List” of top direct marketers in the world. Here are the highlights of this episode: 2:15 Travis’ ideal Client: We work mainly with small to medium size businesses who are looking to grow their businesses with direct mail. We are working mainly with service-based businesses and professional practices like doctors, dentist, auto repair shops. And the common thing a lot of them have is that they are commonly overwhelmed with all the new shiny objects available especially online. They're looking for more consistent way to find and convert customers and patients without the changing rules of the online platforms. They are looking for a medium with some less competition. The mail boxes is not fully as they used to be. And if they are in the B2B sector, if they're looking to shorten their sales cycle and tighten up that time from time of first contact to the money-changing hands. 3:35Problem Travis helps solve: We allow people to have more conversations with the right person, develop deep relationships, because every transaction that happens, every business transaction or even in our personal lives starts with a conversation. So, having that coherent conversation, getting to know the person building that relationship leads to any other thing that we want in life. Whether we are looking for funding, whether we were looking for a new client, or whether we are looking at it. 4:36Typical symptoms that clients do before reaching out to Travis: The frustration with all the different things going on online. Ebbs and flows of sales, so high peaks when they turn the marketing on, and low values when they turn it off, that rollercoaster motion. And if they're living in the online world, their adds and cost are increasing, cost per click, cost per impression and all that stuff. Cost per acquisition is going up. and all that leads to one certainty which is what we don't want as a business owner. 5:46What are some of the common mistakes that folks make before finding Travis and his solution: The biggest problem I see, is they do the random acts of marketing. They walk into the office one day and say "crap, I need customers, I need new ones, I need my old ones to come back" and they turned the marketing faucet on. Marketing is not about random acts of marketing; it needs to be about systems. Any business is built on system, and same with advertising and direct mail. If you have system set-up then you can avoid the random acts of marketing. 6:47Travis’ Valuable Free Action (VFA): Especially right now given the circumstances that we're in, there's no better place to start than your lost customers and unconverted leads.

What You’ll Learn From This Episode: Difference of selling advice in selling your product How focusing your referrals is the foundation of all of your marketing Getting a system that drives referrals Related Links and Resources: If you go to www.unstoppableceo.net/sbs, they can go there and download the book, a short book, about 45-minute read, combine using a book and using a podcast to exponentially and continually expand your referrals Summary: Steve Gordon is the author of five books, including the Amazon Business #1 bestseller Unstoppable Referrals: 10x Referrals, Half the Effort, and Podcast Prospecting: How to Land High-Ticket Clients with a Podcast. He’s the host of The Unstoppable CEO™ Podcast and has appeared on over 100 podcasts. His firm helps digital agencies, consultants, and expertise-based businesses systematically attract more clients Here are the highlights of this episode: 1:25 Steve’s ideal Client: Our ideal client is any business where you're hired for your expertise; consultants or sometimes consulting firms. Anyone who is really delivering their advice and their expertise as their product. 1:53Problem Steve helps solve: The big problem that they have is that selling your advice is very different in selling a product, because 'you' are the product. You have to be the salesperson typically and then run into a phone booth and put up your superman suit, come back out and save the day for your client. It can be very hard to make that transition from salesperson to trusted advisor. And so, what we do is we help our clients build systems that pre-sale their prospects so that when they arrive, have a sales conversation and they have already decided that you're their guy, they made the important choice and all you got to do at that point is work out the charms of the deal. 2:50Typical symptoms that clients do before reaching out to Steve: If you're lying awake at night at 2 o'clock in the morning in the dark with a little cold sweat beating off out of your body and you're worried because you don't know where the next deal is coming from, then we maybe should talk. That's usually when it kicks in for people. 3:33What are some of the common mistakes that folks make before finding Steve and his solution: The biggest is what I call 'dabbling'. When it comes to marketing and business development, people tend to hear about the latest and greatest thing, right now TikTok is on the rage, and before that it was Instagram, Snapchat or LinkedIn, you name it. Today there are more options for you that there have ever been in the history to promote your business. Your biggest risk is that you have an abundance of choice. What we see happen too often is that businesses get caught dabbling in a little bit of this and that, or a little bit of the other thing, and they never really master any those channels for business development. Most of the companies we worked with, they're landing very high-ticket engagements, they don't need a thousand or 10,000 clients in a year, they need the right dozen, two dozen or three dozen. And solving that problem is very different than trying to get that thousand or 10,000, so you can do that very effectively by focusing and mastering one or maybe two channels. 4:58Steve’s Valuable Free Action (VFA): The best place to start is to focus on your referrals; that is to me the foundation for all of your marketing. And before you try to go and do anything more elaborate than that, get a system in place that drives referrals. And the one thing that you can do today is sit down and think about the types of information that you need to convey to a potential client to get them to a point that they want to meet with you or somebody on your sales team. These are things that you likely already have around. Compile that together or what we like to say 'package it' into what we called a referral kit. You might put that in a form of a short book, a webinar or some other form,

What You’ll Learn From This Episode: Difference of selling advice in selling your product How focusing your referrals is the foundation of all of your marketing Getting a system that drives referrals Related Links and Resources: If you go to www.unstoppableceo.net/sbs, they can go there and download the book, a short book, about 45-minute read, combine using a book and using a podcast to exponentially and continually expand your referrals Summary: Steve Gordon is the author of five books, including the Amazon Business #1 bestseller Unstoppable Referrals: 10x Referrals, Half the Effort, and Podcast Prospecting: How to Land High-Ticket Clients with a Podcast. He’s the host of The Unstoppable CEO™ Podcast and has appeared on over 100 podcasts. His firm helps digital agencies, consultants, and expertise-based businesses systematically attract more clients Here are the highlights of this episode: 1:25 Steve’s ideal Client: Our ideal client is any business where you're hired for your expertise; consultants or sometimes consulting firms. Anyone who is really delivering their advice and their expertise as their product. 1:53Problem Steve helps solve: The big problem that they have is that selling your advice is very different in selling a product, because 'you' are the product. You have to be the salesperson typically and then run into a phone booth and put up your superman suit, come back out and save the day for your client. It can be very hard to make that transition from salesperson to trusted advisor. And so, what we do is we help our clients build systems that pre-sale their prospects so that when they arrive, have a sales conversation and they have already decided that you're their guy, they made the important choice and all you got to do at that point is work out the charms of the deal. 2:50Typical symptoms that clients do before reaching out to Steve: If you're lying awake at night at 2 o'clock in the morning in the dark with a little cold sweat beating off out of your body and you're worried because you don't know where the next deal is coming from, then we maybe should talk. That's usually when it kicks in for people. 3:33What are some of the common mistakes that folks make before finding Steve and his solution: The biggest is what I call 'dabbling'. When it comes to marketing and business development, people tend to hear about the latest and greatest thing, right now TikTok is on the rage, and before that it was Instagram, Snapchat or LinkedIn, you name it. Today there are more options for you that there have ever been in the history to promote your business. Your biggest risk is that you have an abundance of choice. What we see happen too often is that businesses get caught dabbling in a little bit of this and that, or a little bit of the other thing, and they never really master any those channels for business development. Most of the companies we worked with, they're landing very high-ticket engagements, they don't need a thousand or 10,000 clients in a year, they need the right dozen, two dozen or three dozen. And solving that problem is very different than trying to get that thousand or 10,000, so you can do that very effectively by focusing and mastering one or maybe two channels. 4:58Steve’s Valuable Free Action (VFA): The best place to start is to focus on your referrals; that is to me the foundation for all of your marketing. And before you try to go and do anything more elaborate than that, get a system in place that drives referrals. And the one thing that you can do today is sit down and think about the types of information that you need to convey to a potential client to get them to a point that they want to meet with you or somebody on your sales team. These are things that you likely already have around. Compile that together or what we like to say 'package it' into what we called a referral kit. You might put that in a form of a short book, a webinar or some other form,

What You’ll Learn From This Episode: Earn more money without sacrificing your lifestyle Raise your rates without losing clients Separating your fee from time into the pricing strategy ​ Related Links and Resources: The resource is called 'Get Paid What You're Worth' and you can find this at www.businesssuccesssolution.com/worth. Summary: Loren Fogelman is a keynote speaker and one of America’s top ranked business coaches. From 2018 to 2020, Loren has been steadily recognized by HubSpot in its annual list of the world’s top 22 business coaches. As a keynote speaker, Loren has delivered talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche conferences for accounting professionals. Loren is an expert in pricing strategy and sales for small business owners. Her passion is empowering entrepreneurs to double revenues by working half the time through strategic pricing and effective sales techniques. Loren coaches service-based entrepreneurs to shift away from the trap of the “dollars-per-hour” business model to a value-based model that has, in some cases, allowed her clients to reduce workload by as much as 50% while doubling revenues. Here are the highlights of this episode: 2:07 Loren’s ideal Client: My ideal clients are service-based entrepreneurs and business owners who charge by the hour, the session or the project. They wanted to be able to earn more money, however, they don't want to make the sacrifice of their lifestyle in order to be able to have more revenue coming in. 2:36Problem Loren helps solve: The primary problem is how to earn more without having to sacrifice other parts of their life in order to be able to bring more revenue. Basically, what they don't know how to do is to separate their fees from time. And when their income is connected to their time, they are having to give up other important parts of their life if they want to earn more money. That's a big problem. 3:19Typical symptoms that clients do before reaching out to Loren: The thing that comes up to them a lot of times is that they want to raise their rates however they are afraid of losing clients. Nobody else maybe charges more than that. They feel that their geography can only handle a certain amount for that rate, and they won't tolerate more. As a result of that, they are trading their doubts for hours. And what I believe is that when they are doing that, not only is it unfair to them, but it is unfair to their clients as well because it puts them on opposing sides. Where your clients want you to work as quickly as possible (they are watching the clock) and you want to take as long as possible. Therefore, it actually doesn't encourage or incentivize you to become more efficient, and really gain more expertise in what you do. 4:26What are some of the common mistakes that folks make before finding Loren and her solution: What happens is, when they are talking with someone or in any type of networking or marketing, they are focusing on the features, the products, the steps as opposed to the benefits and outcome. That is because the products, the system, the steps, is important to you as the business owner. You invested a lot of time, money, and effort in gaining that level of expertise or that process. However, that's not what your clients is really investing in. Your clients actually invest in your expertise in what you know and not what you do. What you have to show them is that what they have to gain from investing in you is going to be greater than the fees that they actually pay for your service. I just want to say that one more time for emphasize: clients need to believe that the investment that they are going to make in working with you is less than what they have to gain. They couldn't make more money or free up more time by having you than what they are going to be paying you for your...

What You’ll Learn From This Episode: How DIY can be frustrating if you’re lacking a system Why getting people for yearly enrollment for your coaching is better Why group coaching is important ​ Related Links and Resources: You can get her free resource if you go to www.highlyprofitablepractice.com, it's a couple of pages, and it actually teaches you how to do a pilot group or mastermind program in under two weeks and get it off the ground without a lot of tech or a lot of anything. Summary: After a 25-year career as a psychotherapist in private practice Susan Epstein launched her first coaching business in 2005.  Susan was a pioneer in the Parent Coaching Industry and founded the Parent Coach Academy a Parent Coach Certification Program. She has trained and certified hundreds of parenting coaches. In 2015 Susan pivoted and launched her newest business, Highly Profitable Practice. She is a business coach and strategist working with coaches, therapists and healers to fill their practices and then leverage their time.  She does this by offering Masterclasses, Masterminds, Group Coaching Programs and Individual Coaching.   Susan coaches her clients to follow her model by focusing on taking consistent action, eliminating distraction, and finding their ONE THING. Since then, Susan has scaled her business and has a team of coaches who deliver programming and a team of admins who do all the 'tech and back end detail work.' With this shift, Susan is able to help more coaches achieve their dreams of having a real and profitable business. Here are the highlights of this episode: 2:13 Susan’s ideal Client: My ideal client is a coach that already has clients & knows what their business is, they're not trying to figure out what their niches. Now they might be pivoting because of the current situation with the pandemic, that's fine. But they have some success and they've been successful in their lives before they were a coach, because none of us were born as a coach. They want to work less, because they want to have a life. They want to have a consistent monthly income, they want to save for their retirement, and they want to not do all the stuff on the back end. They want to be able to do what they love to do, and they're lacking systems in order to do that. 3:13 Problem Susan helps solve: They are trying to DIY, do everything themselves. Build their websites, do their social media promotion, build their landing pages, do all the networking, do all the follow-up, trying to figure out how to do payment links, they are following 15 different gurus, everybody's telling them different things to do. They've probably spent gobs of money on programs that did not fit them, weren't good for them or they didn't deliver what they said. They're frustrated and some of them are wishing they could find a job. 4:17 Typical symptoms that clients do before reaching out to Susan: They're making offers but they're getting more No's than yes's. They're always on enrollment, they're always chasing the next client, they're working way too many hours. They wake up and at their computer at 6 o'clock in the morning and they're sitting on it until 10 at night. Their partner is probably saying "this isn't working, are you sure you want to keep doing this? Are you sure you want to keep on investing and doing this business?" but the person is feeling I meant to do this, I'm supposed to do this, this is what my calling is, I don't want to give up but I don't know where to go, nobody understands what I'm trying to build here. 5:45 What are some of the common mistakes that folks make before finding Susan and her solution: The biggest mistake I see in the clients that has come to me or people that had talked to me is that they are enrolling people for too short of time period like a 6-week program, 3-month program or a 6-month program, instead of getting people into a yearly commitment for the coaching. And once you do that,

What You’ll Learn From This Episode: How technical hurdle can stop you from focusing on your core business Getting customer feedback using NPS (Net Promoter Score) Why retaining and having a happy customer is important ​ Related Links and Resources: We have a free PDF that will show you 6 ways that you can retain more customer without worrying of adding additional traffic and get more people on the top of your funnel. It will be https://paykickstart.com/retention-accelerator/ Summary: Mark Thompson is the co-founder of PayKickstart.com - a SaaS that is reinventing the modern-day shopping cart and affiliate management, helping thousands of businesses and Entrepreneurs sell more, maximize customer lifetime value and automate subscription commerce. Mark has spent over a decade in the world of marketing and software, selling over $20+ million dollars of his flagship training programs and software. Here are the highlights of this episode: 1:38 Mark’s ideal Client: We work with a lot of digital entrepreneurs, who work with a lot of small businesses like solopreneurs, small to medium size businesses anywhere from doing software information products to running a membership site. That's really who we target. 2:00Problem Mark helps solve: When it comes to accepting payments, managing current payments, managing affiliate partners, there's a lot of technical hurdles that online business owners will encounter. We really alleviate all those technical hurdles when it comes to accepting payments, having your customer go through the buying process, and communicating with your customer throughout the buyer's journey. We handle that for them. 2:46Typical symptoms that clients do before reaching out to Mark: A lot of the people we talked to have challenges with growth, with scale. They hit a road block and they're losing profit and revenue because of XYZ. Every customer we talked to is a little bit different but most of the time is prohibiting them to grow their business. 3:25What are some of the common mistakes that folks make before finding Mark and his solution: The biggest mistake I've seen is that people try to take their billing and affiliate management platform in-house. They try to have development resources, they spent time, money, and energy trying to handle all that themselves. What ends up happening is, it takes them away from their core business, who they're trying to target. All they're to do is sit there and figuring out 'how do I do PayPal integration.. how do I start accepting credit card..' so they started to do all those stuff from scratch and it takes away from their core business. That's why people or other online businesses will utilize our platform, so that they can integrate seamlessly, they can be set-up right away and they can focus on their core product and service. 4:35Mark’s Valuable Free Action (VFA): The biggest thing and where things are starting to shift is getting customer value; customer happiness. People are buying, and staying customers if they're happy and they're using your product. So, the main thing that I always tell our customers is you need to gauge on how happy your customers are. Something as simple as doing an NPS score; it's a simple one question of how are we doing, rate it from one to ten. Anyone who's giving you below than eight, there's usually something hang-up in the buyer's journey where you can improve on it. It could be something like pre-sales or could be after the sales. It's important to be able to gather that intelligence and then come out with a system in reaching out to them and getting that customer feedback. NPS means Net Promoter Score. And like what I said, it's a simple one question. Sometimes people think 'I need to send a survey with 15 questions to my customers' but the problem is customers just like you, everyone's busy. They don't have time to fill-in so many questions out. One of the things why NPS is so effective because it's one simple questi...

What You’ll Learn From This Episode: Converting "leads problem" to "sales problem" Getting the right first impression on your LinkedIn profile Having the right platform for strategy and campaign ​ Related Links and Resources: To get a free profile review, visit the site https://linkedconversionsfreelinkedinprofilereview.getresponsepages.com/ Summary: Rob Lowe has a background in Web, SEO, adwords and Social Media Marketing. He can bring a common sense approach to the marketing puzzle for business owners seeking growth and wanting to scale their businesses. He leads a team of Social Media Experts, who help their clients position themselves as leading experts in their space and increase sales; They work with consultants, advisors, and business owners to grow their businesses exponentially via the LinkedIn channel. Here are the highlights of this episode: 1:35 Rob’s ideal Client: My ideal client is somebody that really seeks to grow their business, and business to business is the focus, and wants to grow their business via LinkedIn channel. We're the medium in helping them grow through the LinkedIn channel. 1:58 Problem Rob helps solve: People who start the conversion "Rob, I need more leads!", so we make it a sales problem. Does that make sense? (I got a leads problem, I will make it to sales problem). 2:39 Typical symptoms that clients experience before reaching out to Rob: Well in the old days we say the phone isn't ringing with new prospects or customers, and people like that. They come to us with needs; the business needs to grow and they have a cycle. They do a little bit of business development they get from leads. They go facilitate the work, they come back, they got an empty leads funnel. Feast-famine. What you need is somebody filling the funnel so you can facilitate the leads outside the funnel and actually close deals as a business owner. 3:52 What are some of the common mistakes that folks make before finding Rob and his solution: I'm firm believer in outsourcing special services where you outsource an expert that actually does what they do so that you can focus on running the business. So, the biggest mistake that actually people are doing is spending hours on a platform that they don't understand. LinkedIn's an animal; a lot of people have tried, most have failed. Then they say well 'LinkedIn doesn't work', but that's because you're a mortgage broker, you're a financial planner, you're a business owner, you're not a social media expert. And worse than that, you're not a LinkedIn expert. I'm not a LinkedIn expert but I employ a LinkedIn expert. 4:57 Rob’s Valuable Free Action (VFA): Well, start having a look at your profile and fix your profile, get the first impression, a pleasurable one and a business like one for people seeking your services. That's the most actionable thing I can say along with your website, your LinkedIn profile is the landing page is a website. Make it a good one. Depends on your perspective. If you're an SEO expert, it's all on Google. But people have stopped playing on Google a long time ago. They're active on social. It's choosing the right platform. LinkedIn isn't specifically the correct platform for every business. Facebook, Instagram, Pinterest, you name it. Google even. All right. But choose the right platform where your clients are engaged and active. Market to them there, engage with them there. 6:18 Rob’s Valuable Free Resource (VFR): It's a free profile review, that's linkedconversionsfreelinkedinprofilereview.getresponsepages.com 7:24 Have I chosen the right platform to market to my audience? I would think that's the most important starting point. I see a lot of people focusing attention on SEO, Adwords, Facebook, Instagram. They're not choosing the platform of choice where they are going to get the most benefit. So if I leave everybody out there with any wisdom, target the right platform. I'm not saying don't have a representation on the other ...

What You’ll Learn From This Episode: Converting "leads problem" to "sales problem" Getting the right first impression on your LinkedIn profile Having the right platform for strategy and campaign   Related Links and Resources: To get a free profile review, visit the site https://linkedconversionsfreelinkedinprofilereview.getresponsepages.com/ Summary: Rob Lowe has a background in Web, SEO, adwords and Social Media Marketing. He can bring a common sense approach to the marketing puzzle for business owners seeking growth and wanting to scale their businesses. He leads a team of Social Media Experts, who help their clients position themselves as leading experts in their space and increase sales; They work with consultants, advisors, and business owners to grow their businesses exponentially via the LinkedIn channel. Here are the highlights of this episode: 1:35 Rob’s ideal Client: My ideal client is somebody that really seeks to grow their business, and business to business is the focus, and wants to grow their business via LinkedIn channel. We're the medium in helping them grow through the LinkedIn channel. 1:58 Problem Rob helps solve: People who start the conversion "Rob, I need more leads!", so we make it a sales problem. Does that make sense? (I got a leads problem, I will make it to sales problem). 2:39 Typical symptoms that clients experience before reaching out to Rob: Well in the old days we say the phone isn't ringing with new prospects or customers, and people like that. They come to us with needs; the business needs to grow and they have a cycle. They do a little bit of business development they get from leads. They go facilitate the work, they come back, they got an empty leads funnel. Feast-famine. What you need is somebody filling the funnel so you can facilitate the leads outside the funnel and actually close deals as a business owner. 3:52 What are some of the common mistakes that folks make before finding Rob and his solution: I'm firm believer in outsourcing special services where you outsource an expert that actually does what they do so that you can focus on running the business. So, the biggest mistake that actually people are doing is spending hours on a platform that they don't understand. LinkedIn's an animal; a lot of people have tried, most have failed. Then they say well 'LinkedIn doesn't work', but that's because you're a mortgage broker, you're a financial planner, you're a business owner, you're not a social media expert. And worse than that, you're not a LinkedIn expert. I'm not a LinkedIn expert but I employ a LinkedIn expert. 4:57 Rob’s Valuable Free Action (VFA): Well, start having a look at your profile and fix your profile, get the first impression, a pleasurable one and a business like one for people seeking your services. That's the most actionable thing I can say along with your website, your LinkedIn profile is the landing page is a website. Make it a good one. Depends on your perspective. If you're an SEO expert, it's all on Google. But people have stopped playing on Google a long time ago. They're active on social. It's choosing the right platform. LinkedIn isn't specifically the correct platform for every business. Facebook, Instagram, Pinterest, you name it. Google even. All right. But choose the right platform where your clients are engaged and active. Market to them there, engage with them there. 6:18 Rob’s Valuable Free Resource (VFR): It's a free profile review, that's linkedconversionsfreelinkedinprofilereview.getresponsepages.com 7:24 Have I chosen the right platform to market to my audience? I would think that's the most important starting point. I see a lot of people focusing attention on SEO, Adwords, Facebook, Instagram. They're not choosing the platform of choice where they are going to get the most benefit. So if I leave everybody out there with any wisdom, target the right platform. I'm not saying don't have a representation on the other ...

What You’ll Learn From This Episode: Why investing in security is a MUST How to make sure not to focus on compliance but on good practice Why leadership and governance are the solution to most security problems Related Links and Resources: My free gift is a community gift. There is an organization called 'The Center for Internet Security', they're a global organization, they have well-defined practices, it’s www.cisecurity.org. To get to me directly, they can email me at keyaan.williams@class-llc.com or you can go to the website www.class-llc.com Summary: Keyaan Williams is the Founder and Managing Director of Cyber Leadership and Strategy Solutions (CLASS-LLC), a professional services firm that helps global clients with cybersecurity strategy risk management, and workforce development. His reputation for leadership was established when he led the operational transformation of the Information Systems Security Association (ISSA) as the President of the International Board of Directors, and he has also been recognized for his service in the U.S. Army Chemical Corps. Keyaan has contributed to many books and publications including The Language of Cybersecurity, Using Security Metrics to Drive Action, CISO Magazine, the ISSA Journal, and the Crisis Response Journal. Here are the highlights of this episode: 1:32 Keyaan’s ideal Client: You read my bio, and it sounds like we're only working with very large companies but my ideal client really is small to medium size business. 66% of SMBs fail after having a data breach or a cyber-attack. So, my personal preferences are to work with those smaller businesses to help them stay in business. 2:03 Problem Keyaan helps solve: All businesses struggle understanding what security means, part of that is the security industry. People in this profession talk in technical terms and they have a hard time transitioning or translating that information into a business decision. So, one of the things that I help do is, it goes back to the old school decision support systems; where I tell people what they need to know so that they can make an inform decisions as one to benefit your organization and lead them to success. 2:51 Typical symptoms that clients do before reaching out to Keyaan: What's interesting is that, industry research says that it takes 9 months, 270 days for a mature organization to determine or to identify that they have a breach, or that they have some kind of cyber-attack. Because the attackers are very stealthy and their intention is not to get caught unless you're dealing with ransom lawyer. The objective of the business owner, regardless of the size of the business, is to make sure that they don't focus on compliance but they focus on good practices that are going to protect the organization. And then they invest in 'incident response' so that when a problem is found, they fix it as quickly as possible and get back to normal. 3:45 What are some of the common mistakes that folks make before finding Keyaan and his solution: There's two categories that answers the question. If the company is investing in security, most companies only invest in obligations that are define by a regulation or a contract. If you go back two years, 90% of the data breaches that have happened where in companies that were compliant with their regulations. So, it highlights the compliance is not the answer to the problem, it's the bear minimal. The other problem is that some companies don't invest in security or whatsoever. The National Association Corporate Directors identified that 61% of corporate executives will ignore security concerns to achieve a business outcome. But security concerns and failures in that area put 66% of companies out of business, so there's a mismatch between what's driving the business owner and the things they need to put in place to stay in business. 4:53 Keyaan’s Valuable Free Action (VFA): One of the best things that you can do is understand your envir...

What You’ll Learn From This Episode: Why 'paying attention' is so important How the customer service experience is partly determined by the personality of the employee How valuable is 'trust' Related Links and Resources: The website is www.youcanleadcoaching.com and the resource is our newsletter 'Smart Boss’ and if they'd like to give us a call, well do a free 3-15 minutes just to have a conversation about the topic of customer service. Summary: Len-ann McGookey Gardner is a coach to business leaders in 53 countries around the world. From CEOs of Fortune 500 companies to entrepreneurs just starting out, she’s the go-to resource for getting and keeping the customers that make you successful! Lenann’s a Harvard MBA who launched 2 new brands -- one did 150 million dollars in sales in Year 1, and the other did 60 million dollars in its first 6 months. She’s won the “Top Performing CEO” award, the Marketer of the Year Award, she’s the author of 2 books. Here are the highlights of this episode: 1:43 Lenann’s ideal Client: Probably a business owner who hasn't updated the communication skills of his or her frontline employees in too long. 2:02 Problem Lenann helps solve: Lousy, time-wasting, customer service. 2:27 Typical symptoms that clients do before reaching out to Lenann: Probably the emotions are frustrations. You know, "why aren't these people paying attention." Just get focus, pay attention to these people, talk nice to them, don't ruin these relationships that are so valuable to our future. And the emotion is frustration because you think you've been clear; "look pay attention" but that's never enough. 3:05 What are some of the common mistakes that folks make before finding Lenann and her solution: The biggest mistake is, we think 'do as I do'; watch me, let me show you how to do it. I'm teaching this to some extent because some people say "Lenann, show us how to do this, we'll do what you do" but that's not appropriate because not everybody has my personality or your personality. So, the customer service experience is partly determined by the personality of the employee. They're not going to do it exactly the same as the big boss but I hope they are going to do some principles that are up to date, that are 21st century principles from what people are expecting now. 4:07 Lenann’s Valuable Free Action (VFA): The topic of 'trust' is really interesting because trust is really something that exist almost nowhere anymore. Nobody trusts nobody about nothing. It's very challenging to get someone to trust you and trust is usually a precursor to buying something from you. I don't buy from people that I don't trust, I figured that I'm going to get hurt. Trust is something that you can learn about and it happens to a couple of my classmates and graduate schools who studied the topic, published books, they're very well-known, they've done a lot of things with it but how to create trust or at least how to encourage trust in the people you're dealing with. To me, it would be the one simple short thing. And in my most recent book (Win More Clients) I did four pages on that topic because I want people to understand that trust is more valuable than money now. If you have enough trust, it will turn into money. 5:26 Lenann’s Valuable Free Resource (VFR): The website is youcanleadcoaching.com and the resource is our newsletter 'Smart Boss' but I've spoken with your staff and they said "you should be willing to talk with our listeners" so, I'm willing to talk with your listeners. If they'd like to give us a call, we'll do a free 3-15 minutes just to have a conversation about the topic of customer service and how so many companies are falling behind and losing business as a result. 6:20 Is it possible to grow a business when you have the pandemic on, we got fires in California, we got all kinds of scary things happening. Can you grow a business in the face of all that? I think you can absolutely grow a business at thi...

What You’ll Learn From This Episode: How to grow independently over everyone else or your competition How to get that unique selling proposition and connect with your audience Differentiating corporate and person branding Related Links and Resources: The free resource is they can get at www.g3brandingformula.com/masterclass. This is a webinar that I setup especially for you. It’s kind of detailed up exactly when you need to go out there and build your USP (Unique Selling Proposition). Summary: Leonard Kim is the coauthor of Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success. In his book, Leonard reveals the seven-step brand process, which teaches readers how to own and expose who they truly are, form meaningful relationships that move the needle and ultimately, uncover the greatness that already exists from within, to stack success. His TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes, Inc. Magazine, and Mashable. Leonard is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 500,000 people. He’s been featured in a huge list of publications, including Mashable, Inc, Entrepreneur, Forbes, Fortune and more. Here are the highlights of this episode: 1:53 Leonard’s ideal Client: My ideal clients are a business owner or a large company who's looking to go out there and becoming the number one dominant force in their industry. If we see how most of the people compete in the business, what they do is they try to compare apples to apples to gelatos and they compete to rise up to the top. But there's a better way to go out and do it. And that's by taking yourself outside the competition and just growing independently over everyone else. When you're able to do that, you are able to stop competing with the competition, you're not going 'one-on-one' with them instead you are on a different path because you don't even see other competition existing. In that way, you can carve out the new path for yourself to reach the eminent top. 2:53 Problem Leonard helps solve: The biggest problem I solve is most people don’t really know how to get that unique selling proposition to go out there and distinguished themselves from the rest of the audience. And the other thing that's distinguished is a lot of people don't know how to bring their real selves into the situation. Now, if we look at the culture today, if we look at Instagram, TikTok, and everything else, people are promoting their very best moments in their lives. Yet, when we think about someone with the Lamborghini, Ferrari or something like that.. "how's that guy got that car?" and we can't really relate to them. And it causes a disconnect between us and them. Instead, relational components that allow us to go and connect with others, comes from hardships, from the pain, from the trials and tribulations that we've been through. And by owning our own story, we're be able to go out there and connect with others, and so many people are too scared or don't know how to go out there and communicate that message in a way to go and connect with their audience, that they're missing the point and not they're not able to connect with their audience in a way were they're actually giving them to 'know, like, trust' and fall in love with them. When someone falls inlove with you, they're either want to get married to you or do business with you. 4:23 Typical symptoms that clients do before reaching out to Leonard: For me personally, I talked a lot about my failures, my struggles,

What You’ll Learn From This Episode: Identifying your biggest bottleneck is Knowing if you are actually having a leadership and management issues Doing ‘self-growth’ and then growing your business Related Links and Resources: My 'Profit Priorities Punchlist', it's a waited scoring system of how to figure out which bottleneck solutions is best to implement now. It's www.bbg.li/punchlist Summary: Today I’m digging in with Josh Long of BottleneckBreakthrough.com. Josh has been helping business owners unlock sustainable growth since 2008 when he worked with Chet Holmes to help launch his consulting agency. He quickly became the marketing director of Business Breakthroughs International with Chet and Tony Robbins, and has since worked with other thought leaders like Jay Abraham, Dan Kennedy, and Perry Marshall. Here are the highlights of this episode: 1:17 Josh’s ideal Client: B2B companies, somewhere between 2-10 million whom I worked with most. I've worked with larger than that, I tend not to work with smaller than that. Once they get into a million, they tend to get into some leadership and management issues coming up that need to be dealt with. Everybody used to come to me thinking that they have a marketing problem, but in reality, it becomes a management and systems problem so often. I can do both, I enjoy marketing but it doesn't seem to move the needle that much, once you get that 7-figure ranges. 2:04 Problem Josh helps solve: The biggest thing is that they don't know how to identify with their biggest bottleneck is. It's the 'peter principle' right? We all grow into our level of incompetence and we don't know what we don't know. Most often they 'bootstrap', they know everything about their business, they can do all parts of it but that's not the solution anymore. Working harder, grunting it out, trying to direct all their staff how to do exactly how they want, is not the answer. So, it really becomes a leadership and management problems that most small business owners have to transition from that 'hairbrained' to 'do everything entrepreneur' to that organizational leader that can grow and be the business owner and get out of the way and develop management, develop staff that can make decisions and give results. 3:10 Typical symptoms that clients do before reaching out to Josh: The big issue is, they are feeling really trapped by their business. I really never found anybody with a 5 million company that's happy. It's because up into that point, they used to play 'whack-a-mole' everyday; problems come out at them, they whack them, they knock them out, they go on. But once you get to that 3,4,5 million-dollar range, the problems are bigger and you can't solve them with quick response, you can't just 'shoo' them away. And all of a sudden, all of your staff are stuck waiting on you as the owner because they're not equipped, they're not empowered, they don't feel confident in making a decision and getting it done. And so, everything grinds into screeching halt that is growth oriented. And everybody becomes focused on maintaining the status quo. It's really that frustration; you start getting lethargic, you start thinking about other businesses, you start having other hobbies, you start sabotaging it, and in reality, you are just a little shift away from mocking more growth and really getting into 10 million and beyond. It's all a leadership management problem. Many business owners hit that spot. They're just frustrated, they start viewing their staff as 'flaky', they thinking that nobody can make decisions, nobody can do as well as them. It's that classic "might as well do it myself" and they get stuck with nothing. 4:54 What are some of the common mistakes that folks make before finding Josh and his solution: The bigger problems are, that they try something and it doesn't work immediately then they moved on. and because they're not certain that it's going to work,

What You’ll Learn From This Episode: How to strategically use your network and also leverage technology for growth The importance of having a compelling brand Having the right strategy to run your business Related Links and Resources: I actually have three resources. The first one is a "3 Steps Success Guide to Networking" which is going to give you far more details than what I have here. I also have an "Executive Happy Hour Guide." ' And the third thing that I'm offering is I'm actually doing a 'free 5-day training' in my Private Facebook group. Go to www.Joycelayman.com and you're going to find that link on my website and it's going to take you in where you need to be. Summary: Founder, all in one business strategist, keynote speaker, and car enthusiast are just a few words that describe Joyce Layman. She's authored two books including Just Another Leap that was based on her TEDx talk, and Your Connecting Advantage: success tactics to turn life into one big connecting opportunity. Joyce has been referred to as a walking LinkedIn and Bob Burg, best-selling author of the Endless Referrals and The Go-Giver calls her the greatest networker in the world. Since 2008 Joyce has worked with various industries, solopreneurs to CEOs, and sizes of organizations to help them grow their brands and businesses through the power of relationships. Here are the highlights of this episode: 2:02 Joyce’s ideal Client: My ideal clients are service-based professionals; typically, B2B and I do have a couple of B2C, but they feel like they've been shredding water with their sales and marketing efforts far too long. And so, they want to work with somebody that's got a 360 (degrees) approach, especially right now with everything that's happening with the pandemic and understanding more about social media and technology to make their life easier. 2:31 Problem Joyce helps solve: I help them translate their business into an online world now. They have brick and mortar and they're always going to stay brick and mortar, but it's not being an Instagram influencer or a Facebook influencer. But it's taking what they do and it's actually using the power of relationships through social media and also through one-on-one, and get their voice out there in a bigger way. But it all goes back to crafting a clear compelling brand online, extremely important to do that first. Understanding how to strategically use their network and also leverage technology for growth. 3:24 Typical symptoms that clients do before reaching out to Joyce: They've been working far too long trying to joggle too many pieces. Often the clients I worked with, they hired individual consultants or coaches to come in with different aspects on their business versus one person that can handle everything. Whether it's from think, sales, and marketing but it's from start to finish. But ultimately, they want to sell something. 3:59 What are some of the common mistakes that folks make before finding Joyce and her solution: When it comes to networking especially business development, how you do business development has shifted. The three biggest mistakes I see are first of, they don't have a clear compelling brand; somebody's going to google you, they're going to google your company. If you’ll pull-up LinkedIn first in a search, that's their first experience with your company. Far too often, sales professionals and business owners are going to go hunt and network without building their brand. Second, they have no strategy so they end up wasting a lot of time at a wrong event, meeting the wrong people and you have no time to waste. Thirdly, it's not attracting connections or introductions, and when we're talking about networking, we're talking about millions of dollars, huge accounts, short in-sale cycles from months to minutes through your network. 5:09 Joyce’s Valuable Free Action (VFA): This goes back to mind set, you want to make a top 10 list. The reason you want to do it,

What You’ll Learn From This Episode: How to stop struggling with your life and find your real happiness Know about the ‘equation of life’ and nurture your habits What’s the real definition of success Related Links and Resources: You can go to my website: www.mooremomentum.com and there's actually a FREE life evaluation quiz. And you can very quickly see where you stand in each of your five cores. Summary: Will Moore, founder of “The Momentum Movement,” is a dynamic entrepreneur, speaker, life coach, and happiness expert. After exiting his delivery startup for a nine-figure sum, Will realized that true "success" is not just about finances, but nurturing and finding balance in the 5 core areas of life. He's now dedicated his life to helping others discover what these areas are and how to replace the failure habits built in each with what he calls "success habits." His main goal is to help others build momentum every day so they can fire on all cylinders on their way to becoming an unstoppable force, then pay it forward to help the rest of the world do the same. Here are the highlights of this episode: 1:37 Will’s ideal Client: My ideal client is really anybody that is struggling with their life; age to me is just a number, you could be having a mid-life crisis, you could be at the tail-end of your life where you're retiring and then "now what?". You could be "I hit rock bottom when I was in college", suicidal, or "what's the world all about, what am I supposed to do with myself?" because you can't keep on going this way. Anybody who's sort of like tired of hearing the same things over and over in terms of what success or what happiness should be and they're not able to find it and they're frustrated. That's exactly what I help people with. 2:32 Problem Will helps solve:  We're here for one reason: to be HAPPY. How that comes out, how that's form or in what way. Unfortunately, our society has focused on just one of those ways which is the financial and the career, which is one of my 5 cores which is important, so don't get me wrong. But to me, it's too much focus on that and it’s causing us into going off in the wrong directions and make all of our decisions based on that. On what that ends up leading to is a less satisfied, less fulfilment and less happiness. 3:27 Typical symptoms that clients do before reaching out to Will: I'd like to describe it 'I hit my rock bottom' as I said in college. A lot of people felt like hover just between their rock bottom and their full potential. I think if everybody were to look into the mirror and ask themselves honestly "am I firing in all cylinders? Am I reaching my top potential in these main areas of my life like: my physical, my mindset, my relationships, my emotional help in giving back, my career, my finances? Am I waking up every day and can't wait to start the day?" of course we're all going to have good days and bad days but in general, excited to start the day. If you're not feeling that way and you're grudgingly waking up and just sort of getting through it, then am your guy. 4:33 What are some of the common mistakes that folks make before finding Will and his solution: Everything that I revolve my system around is habits; we are our habits and habits are us. I have this thing that I called "the equation of life' and basically this is your belief system + your repeated actions + time = who you will become. Unfortunately, people tend to look in the very small or not too far ahead of them, and they just focus on that low hanging fruit, and they take those things of what they think will make them happy in the short run. And they don't look at big picture of what's really going to bring true fulfillment and happiness. So, to me, it ties to habits and that equation of life that I mentioned. It's making sure that you're shifting those bad habits that you may have develop to no fault of your own, that may have come through society, media,

What You’ll Learn From This Episode: Why leaders should have confidence Knowing your company’s blind spot Giving importance to your people or employees Related Links and Resources: The resource is "7 Steps to Fly Daily", they can go to www.danielgomezinspires.com/7steps and they can download the free PDF training & then they'll also going to get a series of emails Summary: Daniel B. Gomez is an Award-Winning Business Strategist, Corporate Trainer, and Executive Confidence Coach and is the President/Founder of Daniel Gomez Enterprises. Daniel speaks and coaches at events all over the world! His passion is to elevate businesses and entrepreneurs to achieve their true potential through their training and coaching programs. Daniel has empowered his clients to build epic success in their personal and professional lives. He is the International Best-Selling Author of "You Were Born to Fly", a book written to inspire and give people the high-performance habits and confidence needed to be the leaders of their own destiny. Daniel’s high-energy and ability to unlock the untapped potential in people have made him a highly sought-out speaker and trainer for top organizations including the U.S. Air Force. He was honored with the “Best of 2019” award for his confidence coaching and business strategies. He and his wife, Mari Gomez, believe in giving back and support women whose lives have been impacted by breast cancer through their 501(c)(3) nonprofit “The Mari Strong Foundation.” Here are the highlights of this episode: 2:01 Daniel’s ideal Client: My ideal client is that business owner or organization that lost their confidence and they need to pivot with the new paradigm shift. The thing is, most businesses wants to shift, they say pivot, but if they pivot with the same old paradigm, then you'll never going to succeed. 2:33 Problem Daniel helps solve: You can't win without confidence; and when the leader becomes complacent, when he notices that commonality and then a new problem arises, they don't see it because they're stuck in complacency, they're stuck in commonality and then they don't have the confidence to take action to the new. So, they lose the vision for what they're trying to do with their organizations to begin with. And once you lose your vision, once you get stuck, you and I both know that it's hard to get unstuck. 3:19 Typical symptoms that clients do before reaching out to Daniel: When you get frustrated and your employees are disengaged, there's a reason that your employees are disengaged. And so many times we think that it's our employees, but the thing is, it's not the employees, it starts at the top. One thing that I realize that insecure leaders will tend to micro manage and take them out on their employees but when in reality, it has nothing to do with the employees. It's just that inability and insecurity of that leader that keep people from being their best. And the moment you laid off from your employees, is the moment you start flying and you start seeing the result that you need for your organization or for your business. But if you don't have the confidence to let go and let your employees make you a star because of your insecurities, you'll never going to succeed the way to need to. 4:32 What are some of the common mistakes that folks make before finding Daniel and his solution: It's like automobiles; automobiles have blind spots; it's made by human beings. When I go and do an assessment of an organization, there's so many blind spots that they don't see. As a leader, you can't be everywhere all the time. I was with an organization this week and I just saw a couple of things. Maybe you want to address that, maybe you don't but I gave him the feedback and the recommendation how to fix it. And he goes "that's going on here, now?" and it amaze me when they don't even realize it. I ask them a simple question: what's the culture of your organization? he says "what do you mean?

What You’ll Learn From This Episode: How to overcome stage fright or the feel of hesitation to do something Benefits of having a structured presentation Importance of getting feedback from a professional Related Links and Resources: I put together my best public speaking and confidence Masterclass. They can go to www.confidencecoach.ae/masterclass. Summary: ​Before Andreea Zoia was recognized as an expert in confidence coaching, a highly sought-out presenter, and an inspirational voice for university students – And a desirable coach for royal family members, CEOs, high-ranked consultants and organizations such as: Emirates, Hermes, Adnoc, Dubai Tourism and Audi – Andreea was known as “the shy little girl with selective mutism.” Seeking a fresh start, Andreea moved from Romania to the UAE at the age of 19 to follow her big dream of becoming a model. Working as a model for years boosted Andreea’s confidence and pushed her to follow her next big dream – being a presenter. Pooling in her 15+ years of experience, Andreea has dedicated her life to helping individuals build their brand, presentation skills and confidence, to levels that are unimaginable. Here are the highlights of this episode: 2:10 Andreea’s ideal Client: I love helping the super busy CEO, the entrepreneur who wants to solve the latest problems, the managers who have so much on their hands, and the last thing that they want to worry about is memorizing their presentation or how they can structure it. I am thrilled to help people who want to take center stage, who want to talk on the TEDx stage or any stage and share their ideas in the world. So, when someone doesn't have time to structure a presentation and they don't have time to memorize it which is a big problem, I come in handy to help the CEO and entrepreneur to do that very quickly and efficiently. 3:02 Problem Andreea helps solve: Lack of time, immense stage fright which is common; more than 75% of the world population doesn't like to be expose while speaking live on a platform or in a podcast. Because they don't have time to reflect on what are their values, what is their overall mission in life, what is that that they want to do in life. Because they're busy with doing life, they don't have a structure or they don't have their ideas in order. So, when it comes to speaking on stage, they feel like someone is testing them. In fact, the audience wants to learn, be inspired, have novelty from them. The biggest thing that blocks people from expressing themselves is fear of being judge and not having time to organize their ideas and thoughts. 4:19 Typical symptoms that clients do before reaching out to Andreea: The biggest one is hesitation; avoiding to take center stage, avoiding to go on a meeting and say "I have some fresh ideas, I would like to share them with you." Lack of courage, to speak your mind, or to contribute to a business meeting. Hesitation to say "I will show up in front of the media.. I will speak live on Facebook.. I will be the brand ambassador for my company today." They doubt that they are not able to do so, simply because they haven't tried. So, the symptoms would be hesitation and this is something that fuels me to go on LinkedIn, to go on all social media platforms and give lots of emotional and logical reasons to more entrepreneurs to show up, or choose to show up, and have an online presence. Because really, we need to be present in order for us to call in our tribe. 5:42 What are some of the common mistakes that folks make before finding Andreea and her solution: If they lack feedback from a professional, it's almost as if you will go to anybody else to ask for advice but they are not certified. If you want to know better if you should do a surgery, say you don't like your nose, your lips, or your face structure, you don't just ask your friend for their opinion, you actually booked in a session with an aesthetic doctor who understands symmetry and mathemat...

What You’ll Learn From This Episode:Avoiding self-employment trapHow can you have a business that doesn't 'own you' but you own businessHow 'Controlitis. by far is the number one constraint to people growing beyond just themselvesRelated Links and Resources:I've arranged my staff to give them a full month of free coaching. This is straight-up coaching; two one-to-one sessions, several small group sessions. Access to several of our best tools and they can get that at www.mauimastermind.com/freemonthSummary:David Finkel is the Wall Street Journal and Business Week best-selling author of 12 business books. David wrote his current bestseller, The Freedom Formula: How to Succeed in Business Without Sacrificing Your Family, Health, or Life. He co-authored, SCALE, with Jeff Hoffman, co-founder of Priceline.com.David is the CEO of Maui Mastermind®, North America’s premier business coaching company which helps business owners grow their companies and get their lives back. Over the past 20 years, David and the other Maui coaches and advisors have personally scaled companies with an aggregate value of $63 billion.His syndicated column on Inc.com and Forbes.com garner million readers every year.  His work has been featured in such prestigious media outlets as the Wall Street Journal, Bloomberg Businessweek, Fox Business, MSNBC, and Inc. Magazine.Here are the highlights of this episode:2:46 David’s ideal Client: Three levels of building a business; level 1 start-up, level 2 owner relying company, and level 3 is an owner independent company. We tend to work with people in that      Owner reliance stage. They started to build a business but it's totally circumscribed by them. Generally, sales of maybe half a million to 20 million dollars a year. They want to grow but more importantly than just growth or at least equal importantly, they want their lives back.3:23 Problem David helps solve: I'm going to give you two. First one I called it 'self-employment trap', they build this business but it all revolves around them, all roads lead back to them. They don't have a business; they have a self-employment job. The second one is that they start to break part of that but they are still relying on what I called 'hit-by-a-bus' test. If something happens to them or if one key person in their company, they are in a world of hurt within 30 to 60 days. Their business is out of business. That's generally the biggest problem that we solve.4:09 Typical symptoms that clients do before reaching out to David: It boils down to two things; stress and overwhelm. They have businesses that work, it's profitable, they've been doing this for a while, but everything falls back to them. Before we start working with a client, before we work with them, 60 to 80 hours or more per week is a very typical work week. Generally, if they take any vacation before we work with them, it's not really a vacation. They still check in everyday with email, text, and other app feeds. And so, the questions now become "how can they actually have a business that doesn't own them but they own their business?" that's generally what it is that they’re feeling. They're feeling out of control with this part, they feel like their business literally has this 'hooks' into them. They're appreciative that it supported them as well as it has but there's this low level that if something happens to them, their businesses is gone. And they're really feeling overwhelmed and tired before we even start working with them.5:19 What are some of the common mistakes that folks make before finding David and his solution:  I got two quick ones; they biggest one is that they're trying to 'brute force' their solution, "oh if I need to grow, I'm going to grow by working harder, longer work nights, on the weekends, I'll bring a little bit of work on my vacation because no one's calling me, I can get the real work done.." and the problem is, there's always this level that the ceiling of success with that.

What You’ll Learn From This Episode: How to show up powerfully and have that platform presence Learn ‘listener-centered communication’ Using Facebook as your own ‘green room’ Related Links and Resources: The tool that I have for everybody today is an audio course called "Seven Deadly Mistakes Speakers Make and How to Avoid Them for Maximum Success." You can find that at www.diresta.com Summary: Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations. Diane is Past President of the NYC chapter of National Speakers Association and former media trainer for the NBA and WNBA. She was featured on CNN, and quoted in the NY Times, Wall Street Journal, London Guardian, and Investors Business Daily and Bloomberg radio. She is a Certified Virtual Presenter. And her blog, Knockout Presentations, made the Top 50 Public Speaking blogs. She has unique ability to get to the core of the message and translate complexity into simplicity. Diane is also a licensed Speech Pathologist. Here are the highlights of this episode: 1:40 Diane’s ideal Client: My ideal client is a thought leader or CEO who is out there promoting their brand but they're challenge by giving presentations. So, it could be a Founder who's pitching for funding, CEO giving a high-stakes presentation at a conference, or it could be a solopreneur who needs an elevator pitch. 2:04 Problem Diane helps solve: The principle problem is presence; how to show up powerfully and have that presence when they are on the platform. Whether it's in person or on an electronic platform. A lot of times, what happens is they're leaving money on the table because they're avoiding speaking or they're not doing it well. Speaking is one of the most cost-effective and powerful marketing strategies, but you need to know how to do it. 2:48 Typical symptoms that clients do before reaching out to Diane: The primary problem or feeling in their body is usually nervousness and anxiety but one of the symptoms that tells me they lack presence is that they don't engage the audience; they stand up there like a talking head memorizing their script and there's no connection, or they're reading their slides. That's one of the issues. Another issue is that they don't know how to connect on an eye level, so they haven't learned how to take the audience or a big group and make that a one-on-one experience. Those are some of the ways that I know people lack presence and the big killer is monotone. If you're dispassionate, then you do not have presence. 3:47 What are some of the common mistakes that folks make before finding Diane and her solution: The biggest mistake that most people make across the board is being speaker-centered; and that's all about 'me, myself, and I'. So, they talk about their topic as if that's the most important thing to the audience. Here's the truth - the audience doesn't care; they only care about their self-interest. I work with people to show them listener-centered communication which is a model that helps them dig-in into the audience needs, find a hook and then lead with that hook. And when you learn that process, you can give a knockout presentation literally in seven minutes and more often we do it in six. 4:39 Diane’s Valuable Free Action (VFA): What you can open up on Facebook is your own green room, and that allows you to do Facebook live right into that room because it's private, nobody can see it. And so, that lowers the risk and you can store your videos there, so it's a great practice area. 5:15Diane’s Valuable Free Resource (VFR): The tool that I have for everybody today is an audio course called "Seven Deadly Mistakes Speakers Make and How to Avoid Them for Maximum Success." You can find that at diresta.com. 5:49 A lot of people right now are thinking "I need to work on my presentation but I can't really hire a coach. What can I do?

What You’ll Learn From This Episode: How to avoid having the wrong conversations with your prospect clients Learn the concept of 'bridge strategy' The right way to influence the decision makers Related Links and Resources: Now the name of the game is all about 'influence', how are you influencing these decision makers at the top, that's what this tool is all about. It's at www.thecorporateagent.com/influence  there are four resources there. Summary: As CEO and founder of The Corporate Agent, Angelique Rewers has been called, "The undisputed champion at helping small businesses landing big clients by Inc. Magazine. Today, The Corporate Agent's clients are landing deals with iconic brands like Facebook, Google, Delta and McDonald's - as well as organizations in the mid-market, higher education, nonprofit and government sectors. Angelique is regularly called upon by top media outlets to share her expertise, including ABC, NBC, CBS, Forbes, The Washington Post, HuffPost, Newsday, Inc. Magazine, Entrepreneur Magazine, Business Leader, and more. She is also a regular panelist on Yahoo! Finance's TV show, YFi PM. Here are the highlights of this episode: 2:19 Angelique’s ideal Client: CEOs and Owners of service-based businesses that want more corporate customers that stay with them longer. 2:36 Problem Angelique helps solve: When you're trying to win corporate customers or clients there are three problems; you don't have enough decision makers to talk to, they do not want to talk to you and when you are talking to them, you are having the wrong conversations. You're alienating them and talking to them like sales people vs the humans that they are. So those are the three problems that we solve. Having not enough decision makers to talk to, getting them to actually want to talk to you and having the right conversations when you win those coveted meetings. 3:19 Typical symptoms that clients do before reaching out to Angelique: The biggest thing that we see is that folks are out there doing a lot of marketing these days but those marketing efforts isn't actually landing them the meetings, or their sales team gets that meeting and it doesn't go anywhere. At the end of the day, it's actually pretty easy these days to get visibility. Visibility is the easy part of it, it's what you will do once you get that visibility. Why isn't it converting into conversations that go anywhere or they're having great conversation that are bringing 'zero' revenue. Those are typically what's coming up for people. 4:11 What are some of the common mistakes that folks make before finding Angelique and her solution: Well, it's a big difference if you're trying to get into it all by yourself as a solo expert or consultant vs a more established company. But I know who your audience is, so I'll take the ladder for that question. One of the big problems is that people don't understand what tool, tactic, or strategy they should be using at any given time. They're constantly misreading where they are in the relationship with the organization. They might be trying to sell when actually they're not even at a point of knowing what the problem is. So now they're poking the decision makers with the stick asking "does that hurt? Well how about that, does that hurt.. or maybe this hurt so now, maybe we can sell you over here.. ". And almost all of the strategies that are taught in sales training or sales skills & development, all of it is actually designed to alienate the decision maker. And so, it doesn't work at all. And they're using the wrong tool at the wrong time and they're pushing the decision makers to actually want to avoid them in the future instead of picking up the phone when they call. 5:26 Angelique’s Valuable Free Action (VFA): Is to design a 'bridge strategy'; a strategy that's actually going to buy you time with those critical decision makers that are starve for time or out of mental bandwidth,

What You’ll Learn From This Episode: Knowing your sales process Importance of practice what you learn Learning 'emotional triggers' Related Links and Resources: I bought the URL which is called www.meetwithbenjamin.com and that will give you a free consultation with me to sit down and talk over everything base on what you need, there's analysis points on that. Summary: Benjamin Brown or Ben is a sales expert, author, and a father of two young children. He worked in sales for over 23 years and currently work with small businesses with sales issues and low sales.  Ben uses his vast knowledge that he acquired over two decades to create a proven and tested sales process that can be implemented and adjusted for almost any product or service. He said "when sales is done right, it is a pleasing process!" Here are the highlights of this episode: 1:23 Ben’s ideal Client: My ideal client is a business-to-business, normally between 500 to 500 million dollars, but the small sales team with the ability and lack of knowledge of what a sale actually is and the sales process. 1:48 Problem Ben helps solve: Well, most of the time businesses are so successful that they do a lot of marketing but they don't have sales process. So, the first thing I ask is "what is your sales process?" and if they can't answer that with distinctive steps that they normally use that reputable, that's improvable, then there's a problem that they normally have. There's money being wasted. 2:25 Typical symptoms that clients do before reaching out to Ben: It's normally with them being uncomfortable; actually, talking to prospects. Most of the people use copy now, emails, things on that nature. People are not doing face-to-face, zoom-to-zoom, or phone-to-phone. And so, their personality is not shown, there's a lot if "uuhh" and "uhhm" on the phone. They're not comfortable picking up the phone and just calling somebody. That shows a lot right there. 3:10 What are some of the common mistakes that folks make before finding Ben and his solution: They're reading a lot of books, they're getting confused, and they're using a lot of theory which sales as a skill. So, it has to be practice right in order to use it. You cannot do welding from a book; you have to actually use it. Normally use a coach, somebody's that going to work with you to improve your skills. Besides that, you're just winging it and it's a lot of theory. 3:51 Ben’s Valuable Free Action (VFA): One of the things they don't understand is that people buy emotionally still, and there's a step that you need to use which basically I teach called it "emotional triggers" which is asking more questions to figure out what it is and how you'll solving that problem. And how to use that to convey that you're there to help, and that will make the sale a lot easier and also ability to close on the in without being a 'hard closer' which that doesn't work much anymore. 4:36 Ben’s Valuable Free Resource (VFR): I will make it very easier for people to reach out to me, I bought the URL which is called meetwithbenjamin.com, and that will give you a free consultation with me to sit down and talk over everything base on what you need, there's analysis points on that. And everybody needs some advice base upon their business anyway, right? So, time is of the essence. That schedules a call with my business schedule where I can sit down and talk with you and figure out what problems, is there an alignment, does this work for you, do you have a need, so on and so forth. So, it makes it easier for people to do that. that's meetwithbenjamin.com and that's put you directly in a queue. 5:38 What is a sale? Sales has nothing to do with business; it's actually an ability to make somebody move. A sale is just small movements for people to get the problem solve that they need, so the steps are in that movement. I have an eight and a six year old, where my daughter will ask me to pick her up, pick her up, pick her up..

What You’ll Learn From This Episode:Knowing the right sales tactics and strategy to increase revenueEffectiveness of the doing the old-fashion 'picking up the phone'The three I's: introduction, invitation, and informationRelated Links and Resources:A one-hour, deep dive into your business as long as that involves sales, marketing, social media, and business growth. If you send me some stuff in advance, I promise to read it and get acquainted and then I will talk about tips, tactics, tricks, techniques that will absolutely help solve some of the issues you may be having. The website is called www.paymewhatyouwant.com.Summary:Adrian Miller runs 4 companies that have one common theme - business attraction and growth. Her businesses include sales consulting and training, content development, integrated marketing, and business networking, quite a handful but somehow it more than works!  Her consulting and content expertise includes working with the owners and “C” level executives of companies ranging in size from entrepreneurial start-ups to middle market firms across a vast diversity of industries, and helping them to identify and overcome obstacles to sales growth and increased revenues. She provides customized sales training solutions and content that brings stories to life and she also creates marketing programs that help her clients to woo and win new business.Here are the highlights of this episode:1:45 Adrian’s ideal Client: Any company across pretty much every vertical and professional services category that wants to get new business but perhaps even more importantly, wants to retain and grow their existing clients. Particularly important in this point in time when getting new might be a problem now.2:21 Problem Adrian helps solve: Most of my clients have the inability to deploy really results-driven sales tactics and strategy. They are getting less revenue than desired and, in some cases, than they actually need. So, they may have these tactics and strategies somewhere written out in some process plan but they can't figure out how to get them to work.3:09 Typical symptoms that clients do before reaching out to Adrian: Definitely decrease revenue and that can be COVID induced or not but definitely decrease in revenue. Lowered morale, anyone in the organization feeling reduced enthusiasm and energy for what they actually do. And the worst, client's attrition. Because that lowered morale usually results in diminished productivity, the deliverables aren't as good as they were or they should be and that leads to client attrition.4:12 What are some of the common mistakes that folks make before finding Adrian and her solution: First of all, doing it yourself and that self-reliance that entrepreneurs or small business owners have, it's the cold cliché; it's hard to see the picture when you're in the frame, and it really is. And so that's problem number one. Problem number two is kind of a 'new-ish' problem in this era, people think social media is the answer; if they post it, they will come. They see it as very minimal variables to entry, probably three in a lot of cases, and so they reduce their marketing that actually has an investment attached to it. Because if I post on LinkedIn X numbers of times an hour, I'm going to definitely be able to get new clients. So, they don't really continue their investment in marketing and perhaps as well they don't invest in skills enhancement for themselves as well as any staff members they have. It's a full pull back.5:44 Adrian’s Valuable Free Action (VFA): PICK UP THE PHONE; I know that sounds so old-fashioned, but pick up the phone. And I know it's hard to get people and you'll have to leave voicemails, all the rest of that stuff and that's fine. Because voicemail can be very powerful too. But pick up the phone and 'stay on brain'; don't become invisible, unrecognizable but pick up the phone and utilize some of those skills and tactics that were very useful and effective in older days.

What You’ll Learn From This Episode: How online courses can increase customer and team satisfaction Knowing what course to create The right tools to create a course Related Links and Resources: What I'd like you to do is get the process on how to create and launch their online course that they can go to, it's www.ucfbook.com and they can get access to that course. It is a very simple step by step. Right after they download the book, on the next page you can get invited to also watch a 90-minute free training that walks them through that guideline and gives them every step they need to be able to create an online course. Summary: Iman Aghay is a serial entrepreneur, international speaker and 6-time #1 best-selling author. He is best known as the founder of Success Road Academy, and has created over 50 courses that help coaches, authors, speakers and entrepreneurs grow their business aligned with their life purpose. Iman is also the founder of Entrepreneurs International Network, which has a community of over 150, 000 members in 5 countries. Iman is also part owner of JV Insider Circle, the world’s leading community for entrepreneurs to find partnerships and deals, by utilizing community and connection. He believes that all entrepreneurs can build a business based on their life’s purpose. His vision of having a massive positive impact on 100 million people has fueled his love and passion for guiding entrepreneurs to success. Here are the highlights of this episode: 2:14 Iman’s ideal Client: My perfect clients are people who have expertise and knowledge that want to share it with other people and want to make an impact to the world. And I know that in your audience, there are lots of companies and groups that are doing an amazing work. There is a very big importance in their business to transfer that knowledge and information either from one generation in their company to the other generation in the company, or from the team to the customers, or from one group of team members to the other team members which actually make it extremely valuable for them to discover how to create and launch online courses. Now, they can sell it or offer it as free, or they can give access to other people. But using the online courses on a platform makes a huge difference in their success in increasing their customer satisfaction and their team satisfaction rate. 3:27Problem Iman helps solve: I always say it this way; if you ever found yourself that you needed to repeat one thing twice in a day, that means that it needs to turn into course. And you not having turning that into a course decreases your productivity. If you ever found yourself two team members need to repeat themselves on something over and over, or one team member needs to repeat the same thing to a client over and over, that means that it can be put into a course, into a system that simply they can say "hey, here's the thing, go watch this 5-minute video/ 20-minute video that will show you exactly what you need to do. If you couldn't get it done then come back to me but watch this video to give you step-by-step." 4:31Typical symptoms that clients do before reaching out to Iman: Two things: number 1-"I wish people knew about this!" because it can make a huge difference in their businesses, in their life, in their experience. Number 2- "I wish that before coming to me, you knew about this. So, I didn't need to explain myself over and over before." If you have any of those feelings, that means it's your time. 5:19What are some of the common mistakes that folks make before finding Iman and his solution: The first biggest mistake that they make is that they sit on their own and they're like "what's the course I want to create?" and they go create without any conversation with their clients or with the students. And what happens is, the back course will look perfect to you but what's perfect to you is not perfect to the students.

What You’ll Learn From This Episode:Scaling your business and having time of your ownStop following what everybody else's doing and learn to market rightCreating 'consumer awareness' guideRelated Links and Resources:She recently conducted a masterclass, a training to literally teach people on how to get a conveyor belt of leads. That is at www.go.heartrepreneur.com/training-conveyorbelt. If you just go to www.heartrepreneur.com and it says 'start here' and you can find it there as well. Summary:Terri Levine is the founder of Heart-repreneur® and is a business marketing consultant who assists businesses worldwide with business growth, sales, and marketing. She has more than 40 years of business experience, encompassing work with more than 6,000 business owners and entrepreneurs in a variety of industries. She is also a bestselling author of dozens of books, has her own radio and TV show, and is also a keynote speaker.Terri has a passion for helping businesses to grow with her own personal experience gained while building multiple successful businesses from the ground up. Terri has created the Heart-repreneur® cause teaching business owners to do business heart-to-heart. Terri conducts training seminars, programs, helping entrepreneurs become more profitable and increase their bottom line. She is passionate about speaking to business owners about what tactics they can do to skyrocket their business.Here are the highlights of this episode:2:02 Terri’s ideal Client: I work with people that own service businesses of any type. They're not a product just service and in particular, I work with a lot of Doctors and other professionals. As long as it's a service, I can help.2:23 Problem Terri helps solve: They really have two problems; the first problem is that they haven't really able to scale their business. So, either they're stagnant or they don't really have time of their own. They have their business to a level where it's producing the income they want; however, they're giving up for each time.2:58 Typical symptoms that clients do before reaching out to Terri: First of all, they usually feel 'some lack'; lack of time with their kids, maybe their appearance, maybe with their family or family vacation, so their big problem is lack of time. Second, they're typically frustrated; no matter what marketing they seem to do, either it doesn't work or is very costly or they barely get ahead. They feel struggles, frustration, even some anxiety perhaps, they're not sleeping well at night. If we're diagnosing 'symptoms', we're looking for struggle, frustration, overwhelm and a real yearning to have more time and live life more fully.4:05 What are some of the common mistakes that folks make before finding Terri and her solution: Well the first thing is, is that most of them really don't know how to do marketing. They didn't get trained in marketing, they didn't study marketing, and so they just follow whatever everybody else’s doing and they hope that that's right. They use things such as expensive Facebook ads, or paper clip, or they send out massive emails, and they're wasting time. money, and even energy on branding, on logos, on social media that literally is not what's going to move the needles. Stop following what everybody else's doing and learn to market right.4:53 Terri’s Valuable Free Action (VFA): That's really a pretty easy thing to do. You want to create what's called 'consumer awareness' guide. It's not a marketing piece, it really is a guide so it could be the top 5 mistakes people make when going to see a doctor or the type 8 mistakes that people make when going to a dentist. And you literally just tackle each of one of those mistakes and you tell the solution. And at the very end you say "this consumer awareness guide was brought to you by.." whatever the name your company is. And you put that on the landing page, it literally can take two seconds to get up there. Doesn't have to be a work of art,

What You’ll Learn From This Episode:Importance of not ignoring customers walking out the back doorThe mistake of not understanding your customerThe value of becoming a customer of your own companyRelated Links and Resources:I have a new resource that is entitled "Four Things that Every Marketer Must Know about Customer Experience", you can get it on my website at www.dangingiss.com/4-things-marketers-must-know-about-cx/ will bring it right into that free download.Summary:Dan Gingiss is an international keynote speaker and customer experience coach who believes that a remarkable customer experience can be your best marketing. His 20-year professional career consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media and customer service. He held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana.Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast and a regular contributor to Forbes.Here are the highlights of this episode:1:53 Dan’s ideal Client: My ideal clients sit in either the marketing or the customer service/experience side of the business. And nowadays, it's becoming a little bit 'muddier' because those teams are finally starting to work together which is great. Usually I'm talking to a Director or above, probably a VP Executive level in the customer service or marketing area. Somebody who is really looking to 'supercharge' the customer experience in their organization and get more people talking about their brand.2:41 Problem Dan helps solve: The big problem is that so many companies are focused on acquiring new customers and getting new sales, and they're putting all their money there. What they're ignoring is that there's customers walking out the back door. I like to refer to this as the 'leaky bucket' and every company has a leaky bucket. The customers that are walking out the back door are very dangerous; because A: they're usually doing it so silently, they're not telling you why they're leaving and B: they're usually going to your competition. So, if we can stop the leaky bucket, if we can plug it up and keep the customers that we have, we actually take pressure off of our sales team and the marketing team because they don't have to constantly have these increasing goals every year. It gets harder and harder because we're literally swimming against the stream.3:57 Typical symptoms that clients do before reaching out to Dan: Well, I would say a few things. The first is, if you have a retention rate that you're not happy with, if people are leaving again, either telling you or not, and you don't know why. That's a big indicator that something is wrong. If your sales and marketing team are so stressed out every year because you keep on increasing the goals just to keep up, that's a pretty good sign. I worked for a startup once where in order to net a million dollars in sales, the sales team had to sell 1.4 million dollars. That was just to make up for the sales they were losing on the back end.  Think about the stress that you put to people to chase that. The other thing is, if you're looking over to fence it on your competition, and you're saying "man, they're really doing some cool things and experiences, and I wish my company could do that. I wish we could create memorable experiences for our customers" that's the time to call Dan Gingiss.5:14 What are some of the common mistakes that folks make before finding Dan and his solution: Usually the biggest mistake is not understanding your customer. In some companies, in some organizations, we are our own customers or we are our target audience and so it's easier to relate to the customer. In other organizations it's completely not true. One of my consulting clients right now is in the dentist supply business.