Success With Jewelry (Laryssa Wirstiuk and Liz Kantner)

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer.  

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, Liz and our special guest discuss the brands in the industry that stand out to them the most.

• Todd Reed: https://toddreed.com/
• Judy Geib: https://judygeib.com/
• Gabriella Kiss: https://www.gabriellakiss.com/
• Tura Sugden: https://turasugden.com/
• Johnny Ninos: https://ninosstudio.com/
• Shane Yamane: https://syamane-studio.com/
• Loren Nicole: https://loren-nicole.com/
• Alex Monroe: https://www.alexmonroe.com/

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #11. This week, we’re talking all about public relations for jewelry brands.

• What is public relations?
• How do you get started? 
• Some tips for doing your own and the reality of hiring an agency.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Links/brands mentioned in this episode:

Harwell Godfrey heart charms - https://www.nationaljeweler.com/articles/11262-harwell-godfrey-launches-latest-charitable-pendant-at-new-york-fashion-week

Diamonds Do Good bracelets - https://www.diamondsdogood.com/

Marla Aaron vending machines - https://marlaaaron.com/pages/the-vending-machine

Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically:

• What's content marketing, and how is it different from other types of marketing you're doing?

• What are the common types of content marketing?

• How do you know that content marketing is right for your business? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She’s the founder of @anzagems and a co-founding collaborator of @moyogems. Monica believes that gems can be beautiful and beneficial. We dive deep into defining and sharing your values. 

In the bonus content, we'll explore this topic further and talk about sharing your story authentically. 

Learn more about Monica:

https://www.anzagems.com/
https://www.instagram.com/idazzle

To enroll in Christina's course "Foundations For Sustainable Jewelry Practices", visit this page: https://www.christinatmiller.com/a/2147530767/U8RRxUpU. Save 10% with code SWJ.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important.  

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll share more ways to build trust with your audience.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com. 

Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. 

• We’ll share how to get started planning your year 

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll dive deeper and share more details about creating your plan and specifically content planning. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically:

• What is it, and how does it work? 

• What are the pros and cons? 

• Who should use it, and how should you use it?  

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #111. In this episode, we're chatting with Sohail Dewani, founder of Jewelers League. With over 15 years of experience, Sohail helps jewelry businesses thrive in the digital world with e-commerce solutions. We’ll be talking about SEO and tips for driving more traffic to your website. 

By becoming an Insider, you'll also get access to our bonus segment, where we share common mistakes and easy updates you can make to your ecommerce website. 

Learn more about Sohail here: https://jewelersleague.com/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business!

• Why should you put hiring on your radar in 2024
• When's it time to hire, and what are your options?
• How to get clear on your hiring goals and find the right employee

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, Laryssa talks more about her own personal experience hiring employees and building her team. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024.

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they also share brands they love to follow on Instagram.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. 

• They get honest about what they're doing wrong and what they can improve

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, they explain how you can audit your own marketing and then convert that audit into useful action steps.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #93. In this episode, we’ll discuss how to audit the marketing in your business. 

In the bonus content of this episode, we’ll dive deeper into what to do when your business is feeling stuck.

Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing

To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically:

• Why email marketing is so important 
• How to get started with email marketing 
• What makes a good email 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering:

• What shows we walked

• All of our thoughts

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we answer the BIG question, "Should you be doing trade shows?"

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #110. In this episode, we're chatting with Kelly Hedgpeth, founder of Grace & Co. Business Solutions. With over 17 years of experience, Kelly is an expert in streamlining systems, especially for small businesses. She’ll share what you need to know about setting up effective systems to keep your business running smoothly.

Stay tuned for our bonus segment, where we’ll dive into practical tips for getting started with systems in your business.

Learn more about Kelly and Grace & Co. here: https://www.graceandcosolutions.com/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #9. This week, we’re talking all about email marketing for jewelry brands. We cover:

• Why is email marketing important? 
• How to start and grow your email list. 
• Tips for gathering and utilizing information about your email subscribers. 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Links/brands mentioned in this episode:

Brilliant Earth - https://www.brilliantearth.com/
Satya - https://www.satyajewelry.com/
James Allen - https://www.jamesallen.com/

Welcome to episode #47. This week, we're going to help you establish or level-up your branding.   

• Is your brand strong enough? Should you establish a new brand or refresh your existing brand?

• If you're interested in exploring brand development further, what to prepare and what research to do?

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share What to do next? How much will that cost?

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year.

• We’ll share tips for setting your 2024 goals

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll be talking through setting our own goals for the upcoming year.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best practices for each one. More specifically:

• What’s going on with Instagram?

• Social media platforms to consider and best practices for each

• How to choose which social media platforms are right for your jewelry brand 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about: 

• Where to start
• Creating an outreach strategy
• Important things to consider  

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner.

• What steps should you take?

• How do you know when something might not be a good fit?

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll share more insights into how to stand up for yourself and take control of your business.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #1. In this episode, we'll be sharing the "why" behind our Success With Jewelry podcast and community. In this intro episode, you'll learn the following three things:

• What is "Success With Jewelry", and how was the idea born?
• How has the project evolved over the past nine months, and what are we doing now?
• What are we offering, and how can you benefit? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Episode Links

Welcome to episode #12. This week, we’re talking all about influencer marketing for jewelry brands.

• What does the influencer marketing landscape look like in 2022?
• Is influencer marketing worth it? 
• When should you consider it for your brand?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #46. This week, we're talking about branding for jewelry businesses.

• What is a brand?

• Elements of a strong brand

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. 

In the extended version of this episode, we talk about:

• Tips for defining your jewelry brand

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business:

• Why they can be an effective form of audience building

• Some general guidelines

• And what to look for when seeking out collaborations

In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to look for potential collaborators.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.

July 4, 2023 is the LAST DAY to join the Success With Jewelry Insider Community for just $5/month. When you join, you get access to extended episodes, one-on-one access to us, webinars, and other resources. Visit https://successwithjewelry.com to take advantage of this offer.

Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More specifically:

• Why consistency matters for email marketing

• Consistency means putting together a content calendar and considering your storytelling/messaging

• Get comfortable with email metrics, so you get comfortable with consistency

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a product drop, the launch of a new service, or the beginning of a discount/sale. We're covering: 

• Tips for planning ahead

• When and how often to promote your launch

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she’s experienced with direct outreach and nurturing her clients. 

All The Brilliants Website: https://www.allthebrilliants.com/

All The Brilliants Instagram: https://www.instagram.com/allthebrilliants/

In the bonus content, Melissa shares her top tips for clienteling. To get access to the exclusive content as well as direct access to us, sign up by visiting https://www.SUCCESSWITHJEWELRY.com. 

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including:

• Why Mother's Day is an important holiday for jewelry businesses

• How to make your plan

• And how to stay consistent and follow through

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll talk more about planning ahead to make the most of seasons and holidays.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #112 and to 2025! We’re starting the year with a behind-the-scenes brainstorm and strategy session. Join us as we reflect on 2024's standout episodes, listener feedback, and lessons learned to chart a course for a more organized, intentional year of podcast content.

In this episode, we’ll dive into our goals for 2025, from defining key themes to exploring fresh content structures, dream collaborations, and exciting guest possibilities. Plus, in our bonus segment, we’ll share our boldest ideas for the podcast’s future—unfiltered and open for your input.

Tune in and help shape what’s next for the show. Let’s make 2025 unforgettable!

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to consider. More specifically:

• What is a welcome series, and why is it important? 
• Welcome series best practices 
• Other key automations to consider 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing. 

In this episode, we discuss TikTok and how it can benefit jewelry brands.

In the bonus content, we also dive into which other platforms jewelry brands should focus on right now.

Brands mentioned in this episode:

• Susannah King London: https://www.susannah-king-london.com/

• Starling: https://www.starlingjewelry.com/

• Artifex: https://artifexfine.com/

• Blanks Jewelry: https://blanksjewelry.co/

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #114! Laryssa and Liz are chatting about how to navigate Instagram as a jewelry brand in 2025. While we don’t think you should put all your efforts into Instagram, it’s still an important piece of a comprehensive marketing strategy. We’ll share what’s working on Instagram right now and how you can use it to grow your business and connect with your customers. 

In our bonus segment, we’ll discuss which brands are doing it right and why.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. 

• A brain dump of ideas for the upcoming year that you can use!

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’re going to discuss some of the most exciting things we saw other brands do this past year and trends for next.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list.

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll share what makes a "good" email and current trends in email marketing.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We’ll chat about the shows we walked, trends we noticed, and the insights we learned. 

In the bonus content, we discuss what we think is going on in the industry and our uncensored thoughts - just for Insiders.

Brands mentioned in this episode:

• 12th HOUSE https://12thhousejewelry.com/

• Ciara Bowles Jewellery https://www.ciarabowles.com/

• Hilary Finck Jewelry https://hilaryfinck.com/

• Karin Luvaas https://karinluvaas.com/

• Sunlit Fine Jewelry https://www.sunlitfinejewelry.com/

• Svetlana Lazar https://svetlanalazar.com/

• Tamsin Rasor https://tamsinrasor.com/

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta.

• What is Threads?

• Our initial reactions about this new social media platform

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. 

In the extended version of this episode, we talk about:

• How to use it for your jewelry business

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically:

• Why product pages are so important 
• What a product page should include
• How updating your product page can increase conversions

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering:

• When to start promoting holiday
• What are some promos and discounts you can offer? What to do if you never discount your products?

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share other ways to really make the holidays feel special for your customers.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #119! In this episode, we’re joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and storyteller. 

Over the years, she’s transformed Gem Gossip from a blog into a platform where she curates and sells stunning vintage and antique jewelry—along with her original designs.

We’ll dive into the power of content and collaboration in the jewelry industry, how Danielle built a strong online presence, and her best tips for selling jewelry online. Whether you're looking to grow your audience, boost your sales, or refine your storytelling, you won’t want to miss this conversation!

In the bonus content, Danielle and Liz recap the NYC jewelry trade shows that took place in early February. They share key takeaways, emerging trends, and what stood out at this season’s events.

Where to Find Danielle:

Gem Gossip: https://gemgossip.com/
Gem Gossip Instagram: https://www.instagram.com/gemgossip/
Shop Gem Gossip Instagram: https://www.instagram.com/shopgemgossip/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #104. We’ll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you’re considering running a sale during the upcoming season, we’ve got some insights to help you maximize your efforts.

In the bonus content, we share even more tips on creating a promotion that truly connects and drives results. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content.

• What are the options and which do we recommend? 

• What are the benefits of using an app to plan and schedule your content? 

• Why planning your content is so important. 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #17. This week, we’re sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definitely want to make sure your ecommerce storefront is working for you. The next few episodes will be all about ecommerce for jewelry brands, and this episode will serve as a foundation for the content ahead.

We're here to help you optimize your ecommerce store, and we’re going to talk about:

• What's different about selling your products online vs. in person? 
• What are the ecommerce platforms available, and what are our opinions on them?
• What are the must-have elements of an effective ecommerce shop?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business.

• What is AI and what do we think about it? 

• Can AI help your business? 

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share some ways you can consider using AI in your business.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover:

•  Why should a jewelry brand consider wholesale? 

• Tips for a successful wholesale strategy

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share more tips and discuss some of the biggest mistakes brands make when it comes to wholesale.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically:

• What is it?

• What are the pros and cons? 

• Should you get verified? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage of business and business goals. More specifically:

• How much to invest based on revenue and stage of business growth

• What you should be investing that money in

• What can you expect things to cost?

• What to do if you don't have the money to invest

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #6. In this episode, we'll be talking about TikTok and its role today in a comprehensive digital marketing strategy for jewelry brands. You'll learn the following things:

• What's up with TikTok? Why is this a platform you should be paying attention to? 
• Is TikTok right for you? Should you set up an account and start posting?
• What are the best practices for TikTok? How can you give it your "all"?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! 

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, dig deeper into storytelling and talk about the trade show scene. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #115! This week, we’re thrilled to welcome Morgan Miller, Sales Director at the COUTURE Show and Luxury Lifestyle at NY NOW. Together, we’ll explore the critical role education plays in supporting emerging brands in the jewelry industry and highlight exciting opportunities for designers to seize.

In our bonus segment, Morgan will share her invaluable tips for navigating trade shows like a pro.

NY NOW Luxury Lifestyle: https://nynow.com/luxurylifestyle/

Follow Morgan on Instagram: https://www.instagram.com/mackmamamiller

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website.

In the bonus content, we'll be taking everything we learned from the website audit and creating an action plan. 

To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering:

• Why testimonials are so important

• How to get them from your customers

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we talk about where to share your testimonials and how to leverage them in your marketing.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/

Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok.

• Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections.

• Kylie shares how she creates engaging content by staying authentic and sharing her quirks, using content buckets to keep her ideas organized.

In the bonus content, Liz and Kylie talk about brands that inspire them the most.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we’ll take a look at how the strong support for artists in places like Asheville highlights the power of storytelling in the creative world.

Stick around for some bonus content as we break down real examples of big-name brands successfully pulling back the curtain to reveal their behind-the-scenes magic. Whether you’re a jewelry designer or any kind of creative, this episode is packed with insights on how sharing your journey can make all the difference.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year.

• How to set your priorities and determine the resources you'll need

• How to decide where to be spending your marketing dollars

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’re going to discuss some ways you can free yourself up to work more "on" your business rather than "in" your business.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com. 

Welcome to episode #15. This week, we’re talking all about content planning for jewelry brands. We'll be covering:

• Where should you be sharing content? 
• What should you be posting? And how can you keep track of your posting schedule?
• Aligning your content. 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are interested in pursuing retailer partnerships. We cover: 

• What is a trade show
• Should you do one? 

 We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. 

 In the extended version of this episode, we talk about:

• Preparing for a trade show

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We’ll cover…

• Why is marketing valuable? 

• Is the cost worth it? 

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we cover:

• How much does marketing actually cost? 

• Consultants, advertising, photoshoots, etc 

• If you were a brand, where would you spend your money? 

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #2. In this episode, we'll be talking about the state of the industry. In this episode, you'll learn the following three things:

• What is happening in the jewelry industry from our perspective.
• How things have changed over the past year.
• What we think you should be doing now to find success?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas.

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll share how to actually use your customer personas and which questions you should be asking as you're doing the research.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone rings made to move with you, making elegant and fun jewelry a staple for daily life.

Alissa is here to share how she built her brand, what it means to be officially licensed, and how she approaches designing jewelry that fits seamlessly into any lifestyle. We’ll dive into the design process, the challenges of marketing fine jewelry to a modern audience, and the importance of creating pieces that are both stylish and practical. 

Plus, for Insiders only, Alissa shares her approach to customer education and how she helps clients feel confident about their jewelry choices! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Where to Find Casual Carats
Website: https://casualcarats.com/
Instagram: https://www.instagram.com/casualcaratsjewelry/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #16. This week, we’re talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be covering:

• Promoting ready-to-ship products 
• Reaching out to top clients 
• Promoting your retailers  

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks!

• What were Laryssa's highlights from JCK?

• What the heck is going on with Meta? Updates about Instagram

In the bonus content of this episode, we chat about Vegas trends.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!).

In the bonus content, we guide you to our most important episodes. To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com. 

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #54. In this episode, we'll cover why it’s important to be passionate about your brand and share that passion with your target audience. We discuss:

• Tips for sharing your passion  

• What to do when you’re feeling burnt out

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share brands that inspire us with the way they share their enthusiasm and passion.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs:

• Why it’s important 

• How to get started 

• Tips for continuing to nurture your clients 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #20. This week, we’ll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically:

• Why is the homepage so important?
• Homepage best practices.
• Tips for driving traffic to your website. 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: 

• Why's it important to audit your brand, and how often should you do it?

• What are the steps to auditing?

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share: How to create an action plan and what to do after the audit?

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work.

In the bonus content (for Insiders only), we'll be sharing some of our favorite makers who excel at showing their process.

Check out the Slowmade Podcast: https://podcasts.apple.com/us/podcast/slowmade-podcast/id1715184392

See Christine's Work: https://www.christinemighion.com/

To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms.

• Why does Pinterest matter in 2023, and why should you consider incorporating it into your SMM strategy?
• What are the best practices for Pinterest?
• What can you expect when you start optimizing your Pinterest?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. 

• Tips for a successful event 

• The importance of follow up

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share collaboration and event ideas.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #18. This week, we’ll be sharing an intro to ecommerce analytics. More specifically:

• How to access your website’s analytics.
• What are KPIs, and which metrics are most important? 
• What the numbers mean and how you can use them to adjust your strategy.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Modernist, and Art Deco architecture, Cindy translates these influences into elegant, wearable jewelry. She’s successfully grown her business over the years, and in this episode, she’s sharing insights on how she did it—plus valuable advice for emerging jewelry brands looking to find their footing.

Here's one piece of advice she'd like you all to know: "Think about what sparked joy in your heart when you decided to start a business making and designing jewelry, and let that be the motivation that continues to inspire you moving forward."

Plus, for Insiders only, Cindy will reveal her top tips for emerging designers! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Where to Find Cindy:
Website: https://cindyliebel.com/
Instagram: https://www.instagram.com/cindyliebeljewelry

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during the holiday season.

We'll also explore how early planning can make a big difference in reaching your business objectives and provide tips on what products to stock up on based on past sales data.

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
 
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #124! This week, Laryssa and Liz interview Cami Leisk, co-founder of Loam Marketing—a company dedicated to helping artists market their work effectively. Loam provides photography, video, and website services designed specifically for artists and arts organizations.

She’s here to share how artists can leverage their content across multiple online platforms to maximize visibility and engagement—without feeling overwhelmed. We’ll dive into essential marketing photos, blog topics that translate into social media, the power of consistency, and even why you don’t need Instagram if it’s not your thing.

Plus, for Insiders only, Cami shares her top strategies for making content creation feel effortless! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Where to Find Cami
Website: https://loamnc.com/
Instagram: https://www.instagram.com/loam.marketing/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically:

• What is it, and how does it work? 

• What are the pros and cons? 

• Who should use it, and how should you use it? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Links from the episode: https://www.instagram.com/reel/CqYBvIpjS_O/?igshid=Mzc1MmZhNjY=

Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you!  

• What does this mindset look like, and how do we see it manifested most often?

• How can you work to improve your mindset? 

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we share examples of brands that are communicating with us very regularly, but we love them anyway and are never bothered by them!

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #19. This week, we’ll be talking about the best practices for structuring your ecommerce website and creating a user-friendly navigation. More specifically:

• How should you approach structuring your ecommerce website?
• How should your website navigation function? What are the best practices?
• What steps can you take to improve your navigation?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #5. In this episode, we'll be talking about Instagram and its role today in a comprehensive digital marketing strategy for jewelry brands. You'll learn the following things:

• Why Instagram is important 
• What exactly is the algorithm? 
• What’s actually working on Instagram?

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast host and founder of Sunlight Tax.

She believes that creative and mission-forward people like us should have access to clear, judgment-free info about taxes and managing our money. She'll be answering all of Liz's tax questions.

Plus, for Insiders only, Hannah's diving into her top tips for making tax season stress free. Join us in the bonus episode for all the fun extras! ✨Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry

Where to Find Hannah:
Sunlight Tax Website: https://www.sunlighttax.com/
Course: https://courses.sunlighttax.com/file-your-boi-report-new-rule-for-llcs
Podcast: https://www.sunlighttax.com/podcast
Instagram: https://www.instagram.com/sunlighttax/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. 

• We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. 

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll talk more specifically about brands with marketing that's catching our attention and why it’s good.

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing!

We’ll cover key strategies for creating engaging holiday marketing campaigns, from email and social media to special promotions and holiday-themed branding. Plus, we’ll share tips on how to elevate your customer service, communicate order deadlines, and create a memorable shopping experience.

To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com. 

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #13. This week, we’re talking all about planning to optimize your marketing efforts.

• How to get started
• Setting goals and objectives 
• Creating your plan

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #108. We're discussing the importance of planning and tips for effectively doing it. And stick around for the bonus content, where we share some challenges designers face when planning and overcoming them.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can’t rely solely on social media, it’s time to build sustainable ways to connect with your audience—and email is one of the best tools for that.

They cover how to grow your list, craft engaging content, and optimize your emails for sales. 

Plus, in the bonus content, they're sharing some of our favorite brands to receive emails from and breaking down what makes their content so compelling.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #3. In this episode, we'll be talking about holiday planning. You'll learn the following things:

• Holiday Planning: Why is it so important? 
• Tips to successfully plan ahead.
• Frustrations with planning and how to overcome them.

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates: 

• What’s new on Instagram?

• How to use Broadcast Channels.  

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. 

In the extended version of this episode, we talk about:

• What should you be focusing on with Instagram?

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically:

• A look at Q1 so far and what’s changed 

• What to focus on in your business 

• Tips to take action 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #7. In this episode, we'll be talking about merchandising and its role in building a successful jewelry business. In this episode, we're going to be chatting about:

• What exactly is merchandising? 
• Why is it important? 
• How can you improve your merchandising? 

We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We’ll cover…

• When to start 

• Where to start 

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we share why holiday planning is important and give you some homework.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. Membership is only $20/month for weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover:

• Why you need to promote a promotion in order to see results

• How much lead time as well as where to promote

We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the extended version of this episode, we cover what to do if your followers/subscribers aren't responding in the way you hope.

To get access to exclusive content, sign up by visiting https://SUCCESSWITHJEWELRY.com. You'll get weekly extended episodes, personal engagement and interaction by us, free webinars, and courses, active group discussion and community, and more.

Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004.

They have developed proprietary systems to help the jewelry industry enter the new era of responsible and sustainable businesses. They share their deep knowledge of the jewelry market and connect their commitment to addressing social, economic, environmental and cultural challenges tied to gold, gemstone, and diamond supply chains, with an emphasis on artisanal and small-scale gold mining.

In the bonus content of this episode, Liz and Christina also discuss how to avoid greenwashing in your marketing.

Links From the Episode:
https://www.christinatmiller.com/
https://jewelryglossaryproject.com/

To enroll in Christina's course "Foundations For Sustainable Jewelry Practices", visit this page: https://www.christinatmiller.com/a/2147530767/U8RRxUpU. Save 10% with code SWJ.

Enrollment will be open the full month of July, with an Office Hour mid-September.

To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #107. We’re diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we both try to cope with anxiety on a daily basis. Can you relate? We'd love to hear about your coping strategies! Stick around for some bonus content where we get a little more candid about our experiences with anxiety in entrepreneurship.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to Success with Jewelry Episode #120! This week we’re diving into the importance of headshots and visually representing your brand. Your imagery speaks volumes before you even say a word, so how you present yourself matters!

And in the bonus content…

We get a little nostalgic (and maybe a little emotional) about Jamie Joseph retiring—and someone may or may not have a $2,700 ring sitting in their cart. 

Plus, we dive into brands with strong imagery—who’s doing it well, why consistency matters, and whether polished or off-the-cuff content resonates more. 

Join us in the bonus episode for all the fun extras! ✨

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #113! Liz chats with Alisa Thorp, one half of the duo behind Mercurius Jewelry, an ethical fine jewelry brand that borrows its name from the centuries-old philosophy of Alchemy. Both Alisa and her husband David are captivated by gemstones. 

In today's episode, Liz and Alisa discuss the Tucson Gem Show, a key event for gemstone enthusiasts and jewelry designers. Alisa shares her experiences and tips to help us navigate this expansive marketplace.

In the bonus segment for Insiders only, Alisa shares her biggest tips for designers shopping the show.

Learn more about Mercurius: https://www.mercuriusjewelry.com/
Follow them on Instagram: https://www.instagram.com/mercuriusjewelry/

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.

Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024.

• How can you make the most of your social media marketing efforts this year?

• Which trends might be worth trying?

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll give you our totally unfiltered take on how social media marketing will evolve this year for jewelry brands. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling".  

• We’ll share tips for clienteling and one-on-one outreach.  

We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 

In the bonus content of this episode, we’ll discuss direct outreach to your wholesale prospects. 

To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.

We’re taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you. 

Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with.

While Success with Jewelry has changed form over the course of the year, we’re excited about where we are at now - a podcast and community to share resources with you. And we have ideas for 2023 that we are very excited about. 

Thank you so much for listening, for supporting us and being a member of our community. We are looking forward to connecting more in the new year!