StrategyCast (Lori Jones from Avocet Communications)

Internal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.

“As a small business you need to communicate your name. You don’t want them to remember the cuteness of your logo; you need them to remember your name and remember it with a feeling.”

Listen & Learn:

• The psychology behind a logo.
• The advantages of doing a logo refresh vs. an entirely new design
• The four tips for the perfect logo.
• How many colors a logo should have.
• How to avoid over-designing your logo.
• Why simplicity is key to any logo design.

Richard Lau, founder of Logo.com, an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes. He has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is executive director of WaterSchool, a charity focused on clean water projects in Uganda. Utilizing his experience as a means to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.

Logos designed for maximum impact. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT LOGO.COM, CLICK HERE.

TO FIND RICHARD LAU ON LINKEDIN, CLICK HERE.

“Some people just think of YouTube as nothing more than cat videos, and that’s where you just have to change your mentality.”

Ben Petersen, marketing manager at Blade HQ, is a guerrilla storyteller with a passion for craftsmanship. Ben has spent the last seven years selling pocketknives on both the B2C and D2C sides of e-commerce, and now manages the in-house creative team at Blade HQ. Accolades include: consistent double-digit revenue growth at Blade HQ, receiving the Best Video Award from the American Marketing Association, and millions of views on YouTube.

Listen And Learn:

• YouTube strategies that grow subscribers and viewers.
• The importance of feedback to grow a brand.
• How cross-channel pollination works to reinforce consistent content across all platforms.
• Creating a “hype vortex.”
• Why enthusiasm is the most important ingredient to create top of mind awareness.

TO LEARN MORE ABOUT  BLADE HQ, CLICK HERE.

TO FIND BEN PETERSEN ON LINKEDIN, CLICK HERE.

“Build a cult following around one singular passion point so that you can attract ardent fans and push others away.”

Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken Sailor Whiskey, Northstar Financial, American Bank, and Centennial BANK. The services Door No. 3 provides include strategy, brand positioning, integrated campaign development, and media planning/buying. Prentice is also the host of The Empowerment Challenger podcast, where he talks with founders, marketers, and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Listen & Learn:

• Embracing challenger brands.
• The five personality steps of an empowered challenger brand.
• Challenger strategies that help brands grow.
• Attracting the most ardent fans.
• How “compulsive servitude” builds audiences and advocacy.
• Don’t be afraid to steal market share from the behemoths.

TO LEARN MORE ABOUT, DOOR NO.3, CLICK HERE.

TO FIND PRENTICE HOWE ON LINKEDIN, CLICK HERE. 

If you are an early-stage venture, knowing what creates your enterprise value is vitally important. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Zane Tarence, as they discuss the ways to determine your enterprise value, and how to create your optionality.

This lively and engaging conversation covers many other topics as well, including defining your legacy, transition planning, the different kinds of revenue, risk-adjusted future cash flows, and making sure that your business is investment-ready.

To provide securities-related services discussed herein, certain principals of Founders Advisors, LLC are licensed with Founders M&A Advisory, LLC, member of FINRA & SiPC. Founders M&A Advisory is a wholly-owned subsidiary of Founders Advisors. Neither Founders M&A Advisory nor Founders Advisors provide investment advice.

SHOW NOTES

Kim Tracy owns and operates The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. She has helped hundreds of seasoned professionals move forward in their careers. Listen to this episode to gain insight on taking a second look at your internal processes.

Listen and Learn:

• How to implement a "result only work" environment
• Why your millennial team members need to be built up
• How to increase communications and productivity in the office
• Where the B2B tech industry is headed
• How to integrate your teams

TO FIND KIM ON LINKEDIN, CLICK HERE.

Lori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.

“Because there’s so much virtual noise today because we’re all at home, LinkedIn notes and connections are more important than ever.”

Listen & Learn:

• How to collect clean data from a virtual trade show.
• How to drive virtual trade show attendees to your protocol.
• Making sure your sales team is aligned and using LinkedIn properly.
• Knocking down the myths of LinkedIn.
• Even if trade shows are virtual this year, you still have to get to the buyers’ table.
• How to have robust trade show lead gen strategy, even if the event is virtual.

Christina Wegner is the vice president of marketing for Vollrath. In her position, she is responsible for the development and execution of marketing communications and branding strategies across all Vollrath businesses – domestic and international. She has an extensive portfolio and is a proven leader with a wealth of knowledge in diverse and global markets. Before joining Vollrath, Christina most recently served as the assistant director of field marketing for Northwestern Mutual, where she was responsible for brand building, growing diverse, professional, and personal markets, and strategic planning. She earned her MBA in Business Administration from the University of Wisconsin-Milwaukee, and her bachelor’s degree in Business Administration with an emphasis on marketing from the University of Montana. 

Creative strategies for making the most out of a virtual trade show. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT VOLLRATH, CLICK HERE.

TO FIND CHRISTINA WEGNER ON LINKEDIN, CLICK HERE.

Inspiring thought leadership through podcasting with Lori Jones and her guest Tyler Chisholm CEO of Clearmotive Marketing Group on this episode of Integrate & Ignite. Listen in here.

Powerful content strategies are the topic of this informative and thought-provoking episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest James Scherer of Codeless.

SHOW NOTES

Denise R. Green is a speaker, writer and executive coach committed to helping people go from burned-out (or blah) to brilliant. After a successful career with Oracle Corporation and Charles Schwab, Denise founded Brilliance Inc., a coaching corporation whose purpose is to unleash human potential. For more than a decade, she and her team have helped thousands of people feel less stressed, and have more ease and fulfillment in all areas of their lives.

Denise's new book, Work-Life Brilliance: Tools to Break Stress and Create the Life & Health You Crave (Brilliance Publishing, April 2017) is about reigniting one's internal spark. She has also authored the ebooks: Conversations for Brilliance, Influence the Boss, and How to Say No With Grace, Not Guilt. 

Listen and Learn:

• How to tame your thoughts
• Why using the word "no" makes you feel guilty
• How to manage your whole life
• Why we need to disconnect from social media
• How to say "no" with grace, not guilt

TO FIND DENISE ON LINKEDIN, CLICK HERE.

TO FIND DENISE'S BOOKS, CLICK HERE. 

Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.

SHOW NOTES

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is the Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy Founder of Interview Valet, the category king of Podcast Interview Marketing.

Listen and Learn:

• How to grow a brand and increase ROI
• Why podcasting is a powerful marketing tool
• How podcasting can integrate your internal teams
• Why your brand needs a podcast
• What are the benefits of being a podcast guest

TO FIND TOM ON LINKEDIN, CLICK HERE.

TO FIND TOM'S BOOK: PODCAST GUEST PROFITS, CLICK HERE

Bob Tipton is a high-energy, innovative, and insightful transformational change architect, leadership facilitator, keynote speaker, and author who is passionate about helping individuals, groups, and entire organizations reach for and achieve exceptional results. He has more than 35 years of experience in assisting organizations of all types in designing and facilitating transformational change through excellence in vision creation, strategy development, process execution, and technological effectiveness.

During this time, he has held various roles including the founder and CEO of an organizational development / strategy firm, SVP of corporate communications and capabilities for a significant professional services company, managing director of a $40+ million branding, identity and marketing organization, CIO of a $1B+ company, CTO of a $1B technology, creative and strategy professional services firm, and other roles where he spent years in the trenches developing and deploying real-world solutions.

Further, Tipton has published 300+ articles, 15 white papers and three books related to organizational transformation and technological excellence, and he is a well-known and popular speaker and workshop facilitator throughout the world. He is in demand for sessions at business conferences, seminars, and other symposiums, and has won best speaker /facilitator awards at numerous events.

SHOW NOTES

Jane Park-Gonzales was born and raised on the island of Maui - the most beautiful place on earth!  She grew up in the outdoors, the beach, the jungle, the sun and the waterfalls. Her educational background is a mixed bag,  studying fine literature, creative writing, and journalism at the University of Colorado, at Boulder and a Culinary Arts and Food & Beverage Management degree from the Art Institute of California.

Jane returned to Maui when she was 23 and fell into Event Planning by chance.   She founded Belle Destination Weddings & Events in 2008, finding a need for a planning company that created truly soulful experiences for couples traveling to Hawaii for their wedding celebrations.  Belle is the anti-cookie cutter planning firm, taking the mundane and cliche out of events and providing their couples and their guests with unforgettable memories that truly stand out.

Listen and Learn:

• Why it's ok to get help from the experts 
• What the benefits of having a working partnership are
• Why owning your own business is not for the faint of heart
• How to use a "restart button" to stay inspired 
• The importance of process and systems

TO LEARN MORE ABOUT BELLE DESTINATION WEDDINGS & EVENTS, CLICK HERE.

 Craig Beinecke and Adam Cookson are co-founders of TekDry International, a revolutionary, new, and growing retail consumer service for recovering water logged phones and devices while saving your data in 30 minutes. This is an encore interview on the Integrate & Ignite Podcast. Why, you might ask? Well….TekDry was featured on Shark Tank last night! And, we are conducting a post-show interview to learn more about this amazing adventure!

Adam’s responsibilities include strategic business planning, domestic and international business development, capital formation, investor relations, and leading TekDry’s business team for growth and expansion.

Craig is focused on developing strategic partnerships with retail stores to offer the localized TekDry service.

The two gentlemen met during their MBA program at the University of Denver.

“Strategy is a fancy word for making informed choices to meet your business objectives.”

Nag-Bushan Odekar, vice president and head of marketing/individual markets for Great-West Financial, is a marketing executive with superior analytical/problem-solving skills, creativity, strategic agility, and entrepreneurial drive. He began his financial services career at Fidelity Investments in 1999. Nag also has prior experience as the co-founder and CMO at ForeverCar.com, an online retailer that enables consumers to purchase and finance automobile warranties. Prior to ForeverCar, Nag was vice president of consumer marketing at Aviva (now Athene), a leader in indexed life and annuities, where he led the company’s innovation pipeline and brand strategy.

Listen And Learn: 

• How connecting to a brand means offering a solution.
• Why statistics might be interesting, but they don’t necessarily mean that they will change buyer behavior.
• How to know the difference between objectives, strategies, planning, and tactics.
• How to create your brand’s narrative.
• The importance of creating emotional connections.

TO LEARN MORE ABOUT GREAT-WEST FINANCIAL CLICK HERE.

TO FIND NAG ODEKAR ON LINKEDIN, CLICK HERE. 

“The starting place is about attention; how you are going to get into somebody’s mind and get into a position that they remember you.”

As VP, Head of Marketing for Cognite North America, John King drives the development and execution of the company's global marketing, communications, production, and media strategy. An early executive at the company, John built and manages the marketing organization, is the founding editor and production director of the quarterly publication, Cognitive Times, and founding producer of the company's annual global tech conference, Time Machine. John is in what he calls, “a constant state of learning,” and is a thoughtful leader driving his team to be analytical, creative, collaborative, and in a state of perpetual improvement.

Listen & Learn:

• How a great story can transform your audience.
• The importance of gleaning anecdotal data from customers.
• How product evolution is a big indicator that you’re ready for the next stage.
• How to set benchmarks throughout the many stages of business startup.
• How to make a mid-stage shift in strategy.
• What you need to know about AI, IOT, cybersecurity, and collecting data.

TO LEARN MORE ABOUT COGNITE, CLICK HERE.

TO FIND JOHN KING ON LINKEDIN, CLICK HERE.

“We are in a knowledge economy and we have got to continue to invest in our talent.”

Janine Davidson, Ph.D., is the president of Metropolitan State University of Denver, the state’s third-largest public university, serving more than 20,000 students in high-quality, career-oriented undergraduate and graduate academic programs. As president, she has listed her top three priorities as 1) students, 2) students, and 3) students, and has become known on campus for her relatable personality. She’s one of few university presidents who is as comfortable in board meetings as she is playing ping pong with undergraduates. Prior to joining the University, Davidson served as the 32nd undersecretary of the United States Navy, where she managed all Department of the Navy affairs including acquisition, finance, personnel, legislative affairs, research and development, and was responsible for the health and well-being of nearly 900,000 sailors, marines, civilians, and their families.

Listen And Learn:

• The unique challenges facing leaders in higher education.
• Her commitment to meeting a market need in higher education.
• How she put in place a student-focused infrastructure.
• Her approach to “inclusive leadership.”
• How leadership at a university is a hybrid between “being a mayor and being a CEO.”

TO LEARN MORE ABOUT METROPOLITAN STATE UNIVERSITY OF DENVERCLICK HERE.

TO FIND DR. JANINE DAVIDSON ON LINKEDIN, CLICK HERE.

Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.

Market research takes the guesswork out of product validity, audience, segmentation, overall positioning, and many other items that are essential for startup incumbent and established businesses. Listen in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Michele Linn founder of Mantis Research to learn more! And to see examples of how Michele repurposes research go to https://avocetcommunications.com/podcast

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company. SmartFem was created as a result of her many years as a publicist, columnist and as a Radio & TV Personality. Lea has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community. Her passion is in connecting people. In fact Lea is often called the connector due to her extensive network. Lea is passionate about working with young professionals and ensures that SmartFem magazine helps create opportunities for interns and graduates from ASUs Walter Cronkite School.

When it comes to speaking, Lea is a breath of fresh air, focusing on leadership, innovation and change to drive business. Her inspirational stories and humor will engage audiences to start thinking bigger. Lea speaks from experience as she shares her stories on making her online magazine into a full service digital marketing and advertising company. She encourages her audience to think bigger and bolder about their own business. Lea motivates her audience in the same manner as she motivates her team, find your voice. Lea shares her ups and downs as well as her successes and failures to give your audience a fresh perspective on marketing, leadership, innovation and customer service.

An online marketing, and social media expert, Lea shares the latest trends to help companies move to the next level in the ever changing digital space. Lea is an expert and a top speaker. She walks her talk. She will impart valuable information in a fun and entertaining way and will leave your audience wanting more.

“Getting people to connect and tell their stories about your brand is the Holy Grail of after-transactional marketing.”

Tony is the driving force and creative genius behind Hammitt, a true American luxury brand based in Los Angeles. A lifelong entrepreneur, Tony established his pattern of success early, through his startups in the construction and finance industries, before moving on to high fashion. Tony’s primary goal at Hammitt is to create a successful American brand built on the European model where design and craftsmanship lead, and product is made to order and crafted for a lifetime. Tony is respected for his business success and remembered for his endless optimism, inspiring positivity, and ever-present smile.

LISTEN AND LEARN:

• The Three Cs of Hammitt.
• Why he encourages and celebrates mistakes.
• His unique take on what it means to be an entrepreneurial leader.
• The goal of after-transactional marketing.
• How to build lifelong customers.

TO FIND TONY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT HAMMITT, CLICK HERE.

“You can’t send out an email just because it’s Wednesday.”

Stephanie Maassen is the senior CRM manager at Balsam Brands, a B-to-C eCommerce retailer specializing in selling high-end Christmas trees and home décor products both domestically and internationally. As senior CRM manager, Stephanie manages the catalog and email channels from concept to completion across multiple brands. She oversees a team that drives initiatives to generate awareness, build loyalty, and consideration to purchase while generating profitable revenue growth and increasing repeat purchase rate. Stephanie is a creative, dynamic, and versatile marketer as well as an analytical thinker with the ability to extract insights from multiple data sources. Her project management skills have led campaigns with aggressive timelines, and she is known for her leadership skills and her ability to work collaboratively across organizations to ensure win-win outcomes and achieve common goals.

Listen And Learn:

• The pros and cons of drip campaigns.
• Creating an emotional appeal for customers.
• Moving customers through the funnel to grow sales and garner repeat business.
• Where most people go wrong in their email marketing campaigns.
• How to build brand loyalists.
• How to go beyond promotional messages to creating emotional engagement.

TO LEARN MORE ABOUT BALSAM BRANDS, CLICK HERE.

TO FIND STEPHANIE MAASSEN ON LINKEDIN, CLICK HERE.

Max Rogers is a veteran entrepreneur and leader with a track record of growing successful businesses. His business philosophy is deeply rooted in honesty, transparency, providing valued and excellent service while enabling employees to enjoy rewarding careers.

As the President of AddOns, Inc., Max is responsible for scheduling, directing, coordinating and supervising the company so that AddOns, Inc. may service customers under the optimum conditions of productivity, efficiency, cost effectiveness and ease of operations.

Max took partial ownership of AddOns, Inc. in 2003 after operating his own functional consulting group successfully for four years. He holds a Bachelor of Science in Mechanical Engineering from the University of Wyoming.

“The brand is a souvenir of a lifestyle.”

In May of 2017, W.H. Ranch won the Artisan Challenge, cementing owner Ryan Martin in the history books as the Greatest Jean Maker in the World. Ryan is the company’s CEO, CFO, COO, Head Designer, Head Pattern Maker, Head Sewer, Director of Marketing, Creative Director, Head Buyer, Head of Sales, Head of Research and Development, and janitor. Ryan is focused on creating “Heirloom Quality” jeans. For him, this concept conveys the generations of knowledge, five to be precise, that have been passed on to him that are used on every single product from W.H. Ranch Dungarees.

Listen And Learn:

• How he combines old world and new world approaches to build his brand.
• How focusing on the romanticism of the brand has created a loyal customer following.
• The importance of aspirational branding.
• Utilizing brand ambassadors to create and push out content.
• His strategy for staying true to the brand and delivering on its promise.

TO LEARN MORE ABOUT W.H RANCH, CLICK HERE.

SHOW NOTES 

Lori Canova has been the President and Chief Executive Officer of the "I Have a Dream" Foundation of Boulder County since 1997. Under her leadership, the organization has grown from two Dreamer cohorts to 17, serving over 1,000 students and their families in four communities (Boulder, Lafayette, Longmont and Carbon Valley) within two of the largest school districts in Colorado (Boulder Valley and St. Vrain Valley.)

Lori helped start the local Mentors Matter group which focuses on recruitment of mentors, especially mentors of color. She also helped launch a county-wide collaborative school supply drive, Crayons to Calculators and is a co-founder and co-chair of a collective impact initiative called Dream Big focusing on closing the achievement and opportunity gap in Boulder County. Prior to joining "I Have A Dream, Lori was the Program Director for Big Brothers of Metro Denver; a Program Director for the Mental Health Association of Colorado; the Director of SB94 Juvenile Diversion Program for Jefferson Center for Mental Health; and an Adolescent Counselor for Human Services, Inc.

Lori has a Master of Social Work from the University of Denver and completed her undergraduate work in Social Work at Colorado State University. Lori served on the board of directors for Foothills United Way from 2005-2007 and was chair of the board for Volunteers in Prevention from 1993-1995. In 2010, Lori received the Woman of the Year award from the Boulder Professional Women Group. In 2015, Lori received the Partnership Award from Boulder Housing Partners and was awarded the Women Who Light the Community Award from the Boulder Chamber of Commerce.

SHOW NOTES

Stephen Perun is the Offering Management Lead for Automotive and Connected Vehicles for Watson IoT. In this, role he provides business consulting and technical expertise in the areas of Connected Vehicle and Enterprise Mobility to launch new solutions for IBM. He coordinates strategy, business development, marketing, sales and development in support of these solutions. Mr. Perun has 26 years experience in software solutions, 17 in wireless and emerging technologies, and 9 in manufacturing. Stephen is the co-author of the new book.  My Cognitive autoMOBILE Life: Digital Divorce from a Cognitive Personal Assistant.

Listen and Learn:

• How marketing can connect you to your customers
• Why you should never stop learning
• How to make a product social media friendly
• When brands need to interact with customers
• How personalized experiences can create growth for a brand

TO FIND STEPHEN ON LINKEDIN, CLICK HERE.

TO FIND STEPHEN'S BOOK: MY COGNITIVE AUTOMOBILE LIFE: DIGITAL DIVORCE FROM A COGNITIVE PERSONAL ASSISTANT, CLICK HERE.

SHOW NOTES

Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations designed to build awareness, drive demand, build community, position clients as thought leaders and to directly impact our clients’ bottom lines and business goals. With a heavy emphasis on media relations, content development and copy writing, Lisa’s areas of specialization include: food and consumer goods, healthcare, children’s and women’s issues, education, LOHAS/natural and organic industry, business-to-business and business-to-consumer product launches.

Listen and Learn about the 2018 Public Relations Trends:

• Finding The News & Audience
• Thought Leadership
• Influencer Marketing
• The Changing Tools For Pitching PR
• The Shrinking Chasm Between Retail & B2B PR

TO FIND LISA ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT AVOCET COMMUNICATIONS, CLICK HERE

SHOW NOTES

Dug is an accomplished entrepreneur, musician, producer and transformational inspirational speaker. He is a Master Practitioner and Licensed Trainer of NLP and Neo Ericksonian Hypnosis. Dug was a top speaker/trainer for Tony Robbins and co-authored Multiple Streams of Inspiration with Jack Caneld. He is VP of Training and Development at Palm Healthcare in Delray Beach, Florida.

His greatest passion is to help human beings achieve their full potential to live their dreams. His training and experience have given him keen insights and skills to support his clients to “Feed their Passion, and Starve their Fear”.

Listen and Learn:

• Why an organization is a family
• That the bigger the company the harder the communication is
• How to have a flexible approach 
• How to create raving fans, both internally and externally  
• The importance of allowing people to be vulnerable 

TO LEARN MORE ABOUT PALM HEALTHCARE, CLICK HERE.

TO FIND DUG ON LINKEDIN, CLICK HERE.

“You have to know the difference between apples and orangutans.”

Connor Wood Bicycles, LLC was founded by Chris Connor in 2012 to build wood bicycles that beautifully combine form and function. Chris, now the worldwide expert on building wood bicycles, is a longtime Denver woodworker and cycling enthusiast. After years of experience building classical guitars and designing and building modern furniture, Chris took his love and respect for the beauty, strength, and durability of wood into the realm of bicycles. Connor Wood Bicycles uses a unique combination of sustainably harvested American White Ash, Black Walnut and Kevlar in curved composite laminations throughout its bikes.

Listen And Learn:

• How he targets his audiences and creates touch points.
• Finding your strengths, finding the arena you belong, and “knowing the difference between apples and orangutans.”
• The importance of testing and scaling.
• About the unexpected places, he has found his audiences.
• How he has used earned media and third-party endorsement to grow his brand.

TO LEARN MORE ABOUT CONNOR WOOD BICYCLES CLICK HERE.

TO FIND CHRIS CONNOR ON LINKEDIN, CLICK HERE.

“Reusing content is the best way to keep costs down.”

Mickey Burnett is partner and vice president of marketing and sales of EVOLVE Brands, a start-up plant-based, organic snacking company with brands Supernola and Gorilly Goods. Over the course of his 20-year career, Mickey has been a high-performing consumer package goods marketer and has managed legacy brands, acquired brands, and is known for developing and launching sustainable innovation across various categories. Prior to EVOLVE Brands, he led the brand marketing team for Mike’s Hard Lemonade, including the segment-leading White Claw Hard Seltzer. Before Mike’s, Mickey spent eight years with The Hershey Company developing global innovation, managing the Halloween and Valentine’s portfolios, and leading the post-acquisition national launch of Brookside.

Listen And Learn:

• How to cultivate your tribe.
• How to grow foundational customers.
• How to engage your audience with snackable content.
• Bring consumer insights to life.
• Creating frequency.
• Reusing content is the best way to keep costs down.

TO LEARN MORE ABOUT, EVOLVE BRANDS, CLICK HERE.

TO FIND MICKEY BURNETT ON LINKEDIN, CLICK HERE.

“It’s about solving, not selling.”

Listen & Learn:

• Defining conversational marketing.
• The difference between pushing out messages vs. having a conversation.
• Why it’s important to solve customers’ issues vs. sell them a product or service.
• The importance of being a good listener.
• Including chatbots and live chats into your conversational marketing strategies.
• Meet people where they are in the buying cycle.

We deploy people-first strategies that are about solving problems. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT WILD COFFEE, CLICK HERE.

TO FIND AMY ANDERSON ON LINKEDIN, CLICK HERE.

“LinkedIn is by far the easiest network in the world to go viral on.” 

AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management. He is globally recognized as one of the top LinkedIn Ads experts, and he speaks with, trains, presents, and manages advertising campaigns for executives and teams around the world. To date, he and his team have managed >200 LinkedIn Ads accounts, spent a cumulative $110M+ on the platform, and have managed four of LinkedIn's top 10 accounts.

Listen And Learn:

• The big difference between organic and paid LinkedIn-only marketing.
• His Best Practices for LinkedIn advertising.
• How to bring your AMO to your social marketing.
• Why he recommends focusing on “matched audiences.”
• How to become an influencer on the platform.
• Why the currency of the Internet is a comment.

TO LEARN MORE ABOUT B2LINKED.COM, CLICK HERE.

TO FIND AJ WILCOX ON LINKEDIN, CLICK HERE.

It is better to be extraordinary at one thing than to be average at multiple things. Join host Lori Jones and her guest Allen Adamson of Metaforce on this episode of the Integrate & Ignite Marketing Podcast to learn about his new book, SEEING THE HOW: Transforming What People Do, Not Buy, to Gain Market Advantage and the importance of understanding your extraordinary offering and making it the hero.

“Customers are telling retailers what they want; the retailers aren’t receiving that feedback.”

Matt Rhodus is director and industry principal for Strategic Initiatives at NetSuite, the world’s leading provider of cloud-based business management software. Matt helps lead and manage the retail apparel, footwear, and accessories vertical and the cross-functional team that represents the NetSuite AFA across all products. He is focused on closing new business, delivering growing existing business, delivering product to meet current and future customer needs, solutions Innovation, sales and pipeline building, market position, messaging and awareness, as well as customer delivery and success.

Listen & Learn:

• What rapidly changing consumer expectations mean for retailers.
• Exploring “the mind gap” between consumers and retailers.
• Why there needs to be a retailer revolution.
• Why creating a strong brand is not all about sales.
• Why shiny new technologies are not the silver bullet.
• The importance of creating a simple and streamlined retail experience.

TO LEARN MORE ABOUT, ORACLE NETSUITE CLICK HERE.

TO FIND MATT RHODUS ON LINKEDIN, CLICK HERE.

“Video is changing everything.”

Jason Hsaio is the chief video officer and co-Founder of Animoto (animoto.com), an award-winning online video maker that makes it easy for anyone to create a professional-quality video. Used by millions of consumers, businesses, photographers, and educators, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Prior to Animoto, Jason served as a television producer for MTV Networks.

Listen And Learn: 

• Video is probably one of the most effective forms of communication and can do just about everything.
• Why video is the best way to convey the most authentic version of you and your brand.
• The strategy behind saving the best for first, not last.
• The most important element of any video.
• How video can help garner qualified leads to grow your business.
• Ways to promote a service through a video marketing strategy.

TO LEARN MORE ABOUT ANIMOTO, CLICK HERE.

TO FIND JASON HSAIO ON LINKEDIN, CLICK HERE.

Lynn S. Evans, CFP® is a national leader in the financial planning industry, successful author, speaker, host of a top-ranked podcast, and has a strong record of accomplishment as CEO of financial planning and wealth advisory companies, including her latest venture, Women of Substance LLC. She has developed several groundbreaking presentations on the relationship between women and money.

Her presentations encourage participants to look into their past for clues on what they were taught about money and how that colors how they relate to money as adult women, how to break those bonds, and how to have a happy, positive relationship with money.

In her recent book, “Power of the Purse: Fear Free Finances for Baby Boomer Women”, Lynn addressed what she views as the financial knowledge gap of Baby Boomer women where traditional stereotypes are being re-examined and exciting new opportunities await on the horizon. Viewing divorce, retirement, and widowhood not as a time of withdrawal and fear, but gearing up for new challenges and rewards, Lynn helps women prepare financially — and emotionally — for these significant transitions.

Lynn earned her BA from Cedar Crest College in Allentown, Pennsylvania. She’s held the CFP® mark of distinction for more than 25 years. Lynn is active in her community and has held leadership positions in a variety of civic organizations including the Women’s Resource Center of Scranton, which she co-founded, Maternal and Family Health Services, charter member of the NE PA Chapter of the National Association of Women Business Owners, Cedar Crest College’s Alumnae Association, and the President’s Advisory Board of Keystone College, Factoryville, Pennsylvania.

Lynn and her husband, Patrick, enjoy spending family time with their son, Tyler, and boating on Lake Wallenpaupack in Pennsylvania’s Pocono Mountains.

SHOW NOTES

Min Wang is Vice President of Digital Marketing for Brocade globally, where she leads the teams responsible for the company’s digital and customer experience transformation, marketing operations, online marketing, Web, Search, demand generation and pipeline, marketing technology, data, and analytics.

Min has 20 years of high-tech industry experience spanning software, hardware and cloud services. As a transformative, passionate and result-driven marketing executive, Min has a track record of successfully leading customer experience and digital transformation across global IT and marketing organizations. She is obsessed with data and technology, and use them to grow revenue and improve marketing efficiency. She is also proficient in building and leading highly-motivated multi-disciplinary global teams.

Listen and Learn:

• How to bridge the communication gap between sales and marketing
• Why B2B brands need digital marketing
• How the customer journey can improve a brand's marketing efforts
• Why integrated marketing is so powerful

TO FIND, MIN ON LINKEDIN, CLICK HERE.

Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.

“When you are experiencing disruption and change, there is no better time to disrupt and change.”

Shawn Rogers, vice president of corporate marketing at TIBCO, is an internationally recognized strategist, thought leader, speaker, and author specializing in artificial intelligence, machine learning, analytics, business intelligence, Cloud, IoT, Big Data, and social media technologies. He has founded and sold two Internet/media start-ups and co-founded the BeyeNETWORK. Shawn guided the company's international growth strategy and helped the BeyeNETWORK grow globally making it the largest and most-read online community covering analytics, business intelligence, data warehousing, and data integration.

Listen & Learn:

• What smart companies are doing to keep their brands vibrant during the COVID crisis.
• Why brands need to shift their focus to include a more service-oriented message.
• There’s a time to drive our businesses and then there’s a time to be part of a community and look for ways to help that community.
• How to use the current crisis to differentiate your brand.
• Why it’s important to have a handle on the analytical environment that impacts your business.
• Why it’s important to be beware of the data changes that are impacting your businesses during the COVID crisis.

TO LEARN MORE ABOUT TIBCO, CLICK HERE.

TO FIND SHAWN ROGERS ON LINKEDIN, CLICK HERE.

SHOW NOTES

For over 25 years, Keith has led tech companies, from basement startups to Fortune 500, to achieve explosive growth by: 
1) Leading disruptive innovation and creating award-winning offerings that delight, captivate, and change the behavior of consumers
2) Developing and implementing integrated product, go-to-market, partnering, and capital strategies that outflank entrenched competition
3) Building, leading, and inspiring high-performance, cross-functional teams to drive both steady growth through operational best practices and step-function growth through innovation.

Listen and Learn:

• Why you need both, marketing and an amazing product or idea
• Discover the importance of building a huge toolkit of capabilities
• Where disruption comes from
• Why you need to be resolute in your decision but flexible in your approach
• How calculated risk help you succeed

TO FIND KEITH ON LINKEDIN, CLICK HERE.

“Getting to know your customers isn’t easy; it should always be evolving.”  

Mario Nawfal is founder of the IBC Group, a network of experts in over 40 countries that has risen in less than a year to become the established industry authority in the rapidly growing blockchain and Crypto space. This dynamic entrepreneur embarked upon his path with only $300 in the bank, selling blenders door to door. That experience led to his founding of Froothie Australia, a globally recognized brand of blenders and juicers. Through unconventional marketing techniques, efficient logistical systems, and a team of global contractors, Mario has propelled Froothie from $1 million in year one to over $10 million in year two, all bootstrapped.

Listen And Learn:

• Testing, scaling, and the importance of proof of concept.
• How he defines and reaches his targeted audiences.
• Ways to present your brand’s competitive marketplace advantages.
• When to conduct market and competitive research.
• How to ignite customer count.
• Ways to think outside the box to get attention.
• The importance of being humble enough to learn from your competitors.

TO LEARN MORE ABOUT, IBC GROUP, CLICK HERE.

TO FIND MARIO NAWFAL ON LINKEDIN, CLICK HERE.

“You might think you know what the customer wants and needs. But, sometimes as marketers, we have to get off our high horse and ask the consumer what they think. You might realize that you don’t know.”

Erin Dwyer, vice president of digital at the skincare brand, Drunk Elephant, is a dynamic marketing executive with a 15-year progressive career and unique blend of experience that bridges gaps at the intersections of digital marketing, strategy, product, and technology. She is a confident strategist with a contagious passion for harnessing online landscapes, web platforms, social sites, and emerging apps and technologies to reach and engage audiences. Her industry experience includes entertainment, CPG, sports, software, gaming, and technology.

Listen And Learn:

• How to use your social community to test and confirm messaging.
• Why she recommends starting with an owned approach, followed by earned, paid, and shared.
• Why all marketing “starts with who you are.”
• How to execute quality and a brand’s aesthetic.
• The need to prioritize lower funnels vs. upper funnels when implementing a marketing strategy.

TO LEARN MORE DRUNK ELEPHANT CLICK HERE.

TO FIND ERIN DWYER ON LINKEDIN, CLICK HERE.

SHOW NOTES

Rick has been in executive leadership roles specifically in the areas of new business development, business-to-business and business-to-consumer advertising, non-profit fundraising and ministry marketing, both as a client and as an agency representative.

In marketing and new business development, Rick has designed successful marketing plans, implemented financially accountable marketing processes, developed dynamic sales teams and focused business development efforts toward advantageous and profitable prospects.

Rick has a passion for career ministry, coaching and supporting those in job transition.

Rick has been integral in strategic planning initiatives and the launch of 5 key programs for non-profit organization within a 6-month period exceeding the fundraising goals of $2 million through donor acquisitions and affinity sponsorship agreements.

As a seasoned executive building new business initiatives, Rick developed a strategic marketing plan and media partnership alliance, increasing profitability by 25% of $75 million for a leading non-profit organization.

Through an aggressive new business and targeted sales initiative, Rick was successful in contract negotiations and agreements with 7 of the top 10 targeted prospective clients leading to $5 million in revenue over a 6-month time frame.

Sarah Brown is a growth catalyst for B2B tech companies. She co-hosts Helping Sells Radio podcast, a technology podcast focused on helping customers discover, adopt and thrive using your software, and is the Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation, and support.

At ServiceRocket, Sarah drives customer acquisition and foster customer growth throughout the lifecycle through digital channels. She oversees customer marketing, social media, public relations, communications and recruitment marketing for the company. She is on the partnership team for Workplace by Facebook, contributing to ServiceRocket's partner strategy and content and enabling companies to implement, adopt and get the most out of Workplace. Sarah launched and currently co-hosts ServiceRocket's Helping Sells Radio podcast, which made the iTunes "New and Notable” and "What’s Hot” lists in the Technology category in 2016.

In 2014, Sarah founded Flatirons Tech, a diversity- and inclusion-focused tech meetup based in Boulder, CO. Flatirons Tech works with local startups and organizations to put on events that promote inclusion in tech throughout the Front Range and beyond. Sarah currently sits on the National Center For Women & Information Technology (NCWIT) Affinity Group Alliance (AGA) representing Flatirons Tech.

In 2015, Sarah created and executed the marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired that same year. In 2016, she received ServiceRocket's "Share The Knowledge" Award. In 2016, she was also named to Amity's "Customer Success A-List" and included in Search Engine Journal's list of 100 Amazing Women Marketers to Follow on Twitter. In May 2015, May 2016 and again in April 2017, Sarah received the Top 100 Customer Success Influencer award from MindTouch. In July 2017, she was named a Top 75 SaaS Influencer by Tenfold.

Listen and Learn:

• How to increase revenue in today's subscription-based economy
• The importance of customer experience in the B2B Industries 
• Why the top of the funnel is an investment

TO LEARN MORE ABOUT SERVICEROCKET CLICK HERE.

TO FIND SARAH ON LINKEDIN, CLICK HERE.

Kim Tracy possesses a solid communications background including marketing, public relations, and sales. Throughout her career, she has designed and implemented public relations and marketing campaigns, and executed special events for clients in the following industries: consumer products, non-profit, high-tech, professional sports, real estate, and healthcare.

As marketing manager for Penton Media’s Boardwatch and CLEC Magazine, Kim managed all aspects of promoting both trade pubs and their complementary Web sites. The marketing department collaborated with in-house graphic designers, supported a nationwide sales team, and exhibited at competing and their own trade shows.

Kim’s sales background includes work with Hershey Foods, Keller Williams Realty, and The KOR Hotel Group in Playa del Carmen, Mexico.

Since 2008, Kim has owned and operated The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. Throughout her career, Kim has helped hundreds of seasoned professionals move forward in their careers.

In 2015, two clients approached Kim about representing them as a speaker’s agent. Seeing that “stars were aligning”, Kim began researching speaker’s bureaus and saw an opportunity not only to help business owners, entrepreneurs, and others achieve their goals, but to continue having a positive impact on people’s lives. 

Innovation, different perspectives, and growth…all the things that provide value to your customers…come from transparency. Learn more from host Lori Jones and her guest Erich Faust, global strategic marketing leader of Fortune 100 companies, on this edition of the Integrate & Ignite Marketing Podcast. Join Lori and Erich as they discuss value-based marketing, building audiences, articulating your brand’s “Why,” and delighting your customers!

“How would you feel if a competitor’s ad was shown right before your video? It’s actually a very good thing.”

Nate Woodbury, owner of Be The Hero Studios, is a YouTube producer, currently producing a variety of "How To" YouTube channels. He helps his clients grow their YouTube following and turn their channels into lead generation machines that generate seven figures. His largest channel generates over $1M per month all from organic YouTube traffic. The strategic videos Nate produces ensure that customers find his clients, and more importantly, trust them. Nate is a master of efficiency and his brain always thinks in reference to the end result. He believes that activity without a focus on results is a waste of time, so he is always innovating ways to minimize time and expense and maximize results.

Listen & Learn:

• How to tap into the 1.9 billion active YouTube users.
• Why what you are sharing will ultimately make all the difference.
• Why “how-to” videos work so well.
• The importance of authenticity.
• The four ingredients to a powerful YouTube strategy.
• How to get an abundance of traffic to your YouTube channel.

TO LEARN MORE ABOUT BE THE HERO STUDIOS, CLICK HERE.

TO FIND NATE WOODBURY ON LINKEDIN, CLICK HERE.

“It’s key to understand how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.”

Graeme Strachan is a management consultant with a passion for helping companies succeed by aligning operational reality to strategic intent. Working across industries as diverse as financial services, mining, education, digital media, and the not-for profit world for 20 years, he is known to bring breakthrough-thinking to solve complex business problems. Graeme is committed through client work and community involvement to making Denver a better place to work and live. As CEO of ViTL Solutions his job is to support and develop the company’s team so each individual is enabled and enthused to deliver outstanding results for their clients.

Listen & Learn:

• How companies can traverse the value gap once the COVID crisis is over.
• Ensuring that you can create as much value as possible for the costs of your goods and services.
• Solving new problems for new and existing customers.
• Understanding how you can repurpose the skills, capabilities, and resources in your organization to solve new problems.
• How your value proposition changed because of COVID.
• Why straight talk, reassurance, and consistency is important during the COVID crisis.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.

Through more than 20 years in the Workforce Management, sales and operations fields, Steve has a clear understanding of the challenges retailers face communicating with distributed locations. He noticed a change in the marketplace around the time he founded ThinkTime. Large, expensive, difficult-to-deploy systems no longer met the needs of today's retail organizations.

Steve and his team built ThinkTime in the cloud, so it's more affordable and easier to install. He knows most retail companies can't spend days training staff on a communication system; you want to start communicating right away.

Steve has previous relevant experience overseeing 200 associates and a $40M P&L for the retail and healthcare consulting practices at Kronos Incorporated - a $1B in revenue Workforce Management software provider.

He has hands on operational and financial experience increasing consultants, revenue, margin, and team utilization.

Steve has International experience deploying Retail Workforce Management software in Europe and South Africa. He created the new Alliance Partnership programs with Arthur Anderson’s retail team located in London, England.

Extensive software product expertise in Workforce Management including: Time and Attendance, Scheduling, Task Management, Help Ticketing, and Analytics in retail and healthcare.

Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.

“Humans are emotional buyers.”

Jeffrey Shaw is the author of LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible. Jeffrey helps his clients understand the "lingo" of their ideal customers they want to reach and the audience they want to impact. Jeffrey believes that to understand the lingo of those you want to attract is to know their essence, their values, and what emotionally triggers them so that you stand out, and that to build a successful business is not about education or even skill set. It's about understanding the culture, mindset, values, and the way of being of those you want to serve.

Listen And Learn:

• The five emotional triggers that form the basis for lingo.
• How familiarity is the most powerful of emotions when it comes to connecting with your customers.
• Why it’s vitally important to deeply and empathetically understand whom you want to reach and to build a business from their perspective.
• His ultimate goal when it comes to customer connection.
• The importance of understanding your audience’s “secret language.”
• How personas and avatars only go so far.

TO FIND JEFFREY SHAW ON LINKEDIN, CLICK HERE.

SHOW NOTES

Matthew is the Director of Communications for WhiteWave Foods, a leading consumer packaged food,
and beverage company that manufactures, markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products, and organic produce.

As the Director of Communications, Matthew oversees and is directly responsible for the company’s communications programs around crisis and issues management, financial communications, M&A/integration, employee & executive communications and corporate marketing and thought leadership.

Prior to joining WhiteWave, Matthew was the General Manager of Olson PR, an award-winning marketing, and communications agency based out of Chicago, IL. At Olson, Matthew was General Manager of the company’s Western Division which included offices in San Francisco and Denver, and he managed communications campaigns for a wide variety of national and international Fortune 500 companies including SABMiller, AB InBev, Heineken, Carlsberg, Belize Tourism Board, Fitbit, Wrigley, and a variety of others.

One of Matthew’s longest serving clients at Olson was a coalition of the world’s four largest global brewers and brewing industry associations that he helped collaborate on issues of shared importance including excise tax, commercial freedom, reputation and global stakeholder engagement. He also ran the company’s crisis and issues management practice including managing all crisis and issues for the Belize Tourism Board and Fitbit, and he created and executed holistic consumer and business-to-business marketing communications strategies for a wide variety of Olson clients including TiVo, Wrigley, and Cool Planet.

Before joining Olson, Matthew worked at Weber Shandwick Worldwide where he led the issues and crisis management programs for the U.S. Dairy Industry and the U.S. Pork Industry and counseled a variety of major global companies through both large and small-scale crises, including Mars Incorporated, SC Johnson and Son, and Kraft Foods.

Earlier in his career, Matthew spent five years working at various levels of state and federal government including the Wisconsin State Governor, The U.S. Department of Education, Congressman Jim Sensenbrenner and the White House. He graduated from George Washington University with B.S. in Political Science.

“Failure is fuel. It is what propels us onward and upward.”

As AlloSource’s Chief Financial Officer, Raime Leeby Muhle oversees all of the finance, accounting, and information technology needs of the organization.

With over 18 years of experience, Raime’s background spans emerging high growth businesses to large and mature organizations. She has held various senior leadership positions with finance and operational responsibilities. Prior to AlloSource, Raime held key leadership positions at Galvanize, Arrow Electronics, and Level 3 Communications.

Listen And Learn:

• Why diversity is important when hiring.
• How, as a leader, she works to empower her teams.
• Ways to work around the natural friction between the sales, marketing, and finance teams in any organization.
• The importance of listening, open dialogue, and collaboration between the sales, marketing, and finance teams.
• Her definition of a true partnership.

TO LEARN MORE ABOUT  BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.

TO FIND RAIME LEEBY ON LINKEDIN, CLICK HERE.

Lloyd Lewis is president and CEO of Arc Thrift Stores. Arc has 24 stores and 15 donation stations in Colorado. Arc provide advocacy for people with intellectual and developmental disabilities and is one of the largest employers of individuals with intellectual and developmental disabilities in the state of Colorado.

Lewis’ role includes oversight and management of Arc’s retail stores, corporate and support operations, and a staff of over 1,500 employees. Under Lewis’ tenure, revenue has grown from $30 million to $75 million annually and earned income from $2 million to $10 million annually.

Lewis currently serves as board chair of the Colorado Cross Disability Coalition and of the Atlantis Community Foundation.

At Arc, Lewis is instrumental in forging relationships with communities of color, including Mi Casa Resource Center, the Latina Chamber of Denver, as well as other community organizations including the Mayor’s Road Home project. He received the Civil Rights Award from NewsEd Corporation for his work with challenged communities in 2008. He is also the recipient of an award as one of Denver’s “unsung heroes” in celebration of Denver’s 150^th anniversary in 2009, and Lewis and Arc were named 2010 “Change Maker” for the City of Denver Change Maker program sponsored by Ashoka and the City of Denver.

“People don’t buy from companies, they buy from people.”

As chief marketing officer and chief operating officer at Steiner Sports, Kelvin is at the intersection of sports marketing and finance. A CPA, former CFO, and business owner, he utilizes his extensive experience in business consulting to help businesses grow and profit by identifying and leveraging sports, athletes and major events with a constant eye on the bottom line. Kelvin helps companies – from new startups to Fortune 500s – monetize their marketing spend by determining what sports marketing strategy will benefit the company the most, providing access to the right athletes and properties at the right time, negotiating contracts for the best deals, and measuring and analyzing results to ensure ROI.

Listen And Learn:

• How small and large brands can benefit from sports marketing.
• The benefits to smaller brands of using event marketing to earn implied endorsements.
• Using sports marketing to build audience affinity.
• His recommendations for integrating a sports marketing approach your marketing mix.
• How the power of sports marketing can enhance any product or service.

TO LEARN MORE ABOUT STEINER SPORTS, CLICK HERE.

TO FIND KELVIN JOSEPH ON LINKEDIN, CLICK HERE.

Karl has been a get-your-hands-dirty entrepreneur for 20+ years. He has a BA in Economics from Colorado College and an MBA from CU Boulder. Karl’s background is in running marketing and sales companies. For the past 6 years, he has run The Carruthers Group, a sales growth agency focused on implementing and executing programs for improving all phases of the sales funnel.

“Be your customer’s voice and their advocate.”

A Colorado native and proud Walmart associate, Emily Barrett is a senior marketing manager who has worked on Walmart’s Grocery Pickup & Delivery business for over four years. She has taken the program from a two-city pilot to a national offering. She is now spearheading Walmart’s Grocery Delivery program, which will be in over 1,600 stores and 200 markets by year-end. She has a passion for marketing and understanding her customer, which allows her to use her analytical and creative side to deliver successful campaigns.

Listen And Learn:

• How to balance the need to drive trial while focusing on repeat customers.
• Delighting the customer at all points in the sales funnel.
• Using data to refine marketing initiatives.
• How content impacts an integrated marketing approach.
• Taking advantage of your customers’ “idle time.”

TO LEARN MORE ABOUT WALMART eCOMMERCE, CLICK HERE.

TO FIND EMILY BARRETT ON LINKEDIN, CLICK HERE.

Understanding your customer is all guesswork until you start marketing, researching, and mining the data. This edition of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Valentin Radu of CVO Academy and Omniconvert is full of tips for innovators and startups defining their audiences and bringing their products to market.

As founder and president of Motere Consulting, Dr. Stephen Long applies an educative, rather than rehabilitative, consulting model resulting in an average of 115% financial performance improvement for his clients with a zero failure rate. Through his work with exceptional leaders, champion athletes, fighter pilots, military special operations personnel, top salespeople, high performers and corporate executives, Dr. Long has helped permanently raise productivity from adequate to outstanding. Applying his strategies and techniques, Dr. Long has helped a variety of companies realize a significant increase in performance through management team execution specifically management succession, turnarounds, performance plateaus and change management practices.

As a primary source, Dr. Long provides a breakthrough social operating system that immediately enhances an organization's productivity and efficiency. Dr. Longs 30 years of experience and expertise has earned him a reputation as one of the world's leading experts in performance psychology. Armed with a legacy of success from a broad array of industries, Dr. Long's expertise in behavior change, psychometrics, and collective belief systems equips client firms with the skills that are neglected by other consulting firms, leaving executives with temporary improvement rather than the long-term success they require. Dr. Long's strategies provide rapid improvements followed by long-term success.

“Marketing is part science, part art. You need the soft skills in order to be successful.”

Kelly Miano is the senior director of marketing at Perennial®, a human health science company dedicated to developing targeted, plant-based nutrition for adults 50+. She is a passionate marketing leader with 20+ years of experience in entrepreneurial and corporate environments. She has a strong track record of creating and executing innovative, integrated programs that build brands - from start-ups to iconic brands including Silk Soymilk, Madhava Natural Sweeteners, Smart Balance/Earth Balance, TCBY and Mrs. Fields. Kelly holds an MBA from the Leeds School of Business and BA in Ethnic Studies from the University of Colorado, at Boulder.

Listen & Learn:

• Five tips to building a startup brand.
• Being brave and bold with your marketing.
• Measurement and creating future demand.
• Products do not sell themselves; marketing needs to be part of the mix.
• How to build authority around marketing in an organization that may not value marketing.
• The sweet spots and the signals to be aware of when assessing a growth strategy for startup brands.

TO LEARN MORE ABOUT PERENNIAL, CLICK HERE.

TO FIND KELLY MIANO ON LINKEDIN, CLICK HERE.

It takes grit to rebrand. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Melanie Crutchley of Creyos as they walk listeners through how they worked together on the rebrand of her company, including changing the company’s name. You can listen in here.

Join host Lori Jones and her guest George Kapernaros of the YOCTO Agency for a deep dive into personalized email marketing strategies on the Integrate & Ignite Marketing Podcast.

SHOW NOTES

Dr. Rick Brinkman is a leadership and communications expert who teaches Conscious Communication® for leadership, teamwork, customer service, and effective meetings. Since 1987 he has conducted more than 4,000 programs in 17 countries, sharing his insights on human behavior and strategies for practical communication.

Rick is known for Educating through Entertainment, using humor and storytelling to make learning memorable. A popular keynote speaker, his clients range from the Astronaut Corps at NASA and the FBI to Merck, Adobe, the Federal Reserve, and IBM. His newest book is Dealing With Meetings You Cant Stand: Meet Less and Do More.

Listen and Learn:

• Why meetings can cause problems in the workplace
• How to transform your meeting with a five-step process
• What two things should be on every meeting agenda
• How utilizing visuals can cut your meeting length in half
• Why you should add a speaking order to your meeting

TO FIND RICK ON LINKEDIN, CLICK HERE.

TO FIND RICK'S BOOK, CLICK HERE.

Dave is the boss around TeamSnap, doing everything from running the company to sweeping the floors, and everything in between. Since forming the company he has managed three successful investment rounds, secured strategic partnerships and overseen impressive growth. He continues to focus on both day-to-day and long-term initiatives while managing the company. 

Dave has more than 20 years of experience in technology leadership positions. He was previously CEO of SANRAD, a venture-funded storage networking company, which he joined in 2006. He also helped found LeftHand Networks, a Boulder-based company recently sold to Hewlett-Packard. Prior to that, Dave was with Hewlett-Packard.

Dave began his professional career as a field engineer in North and West Africa with Schlumberger Ltd. He holds a B.S. in Mechanical Engineering from Cornell University and an MBA from Harvard.

An avid skier and wannabe competitive cyclist, Dave lives in Boulder with wife Deb and two children, Mariel and Gabe. He enjoys reading, cooking, and microbreweries.

“If you’re not targeting the folks that can best benefit, you’re wasting a lot of time and resources on audiences that are never going to buy.”

Jennifer Holtvluwer is the chief marketing officer at Spirion, the leader in data privacy and protection software. Their solutions discover, classify, and remediate sensitive personal data that are highly targeted by cybercriminals. Jennifer’s passion is to protect what matters most – the personal data privacy and data security of Spirion’s colleagues, customers, and the community. Spirion builds and delivers the most accurate data discovery and classification solutions on the planet so that we can ultimately protect humanity (yes, humanity) by eliminating data privacy breaches. Period. Jennifer is guided by the belief that customers don’t want fast and easy – they want accurate and persistent.

Listen & Learn:

• Tips for finding your ideal customer.
• The importance of providing value sooner to your customers.
• Provide what is meaningful to your customers so you can better market to them.
• Why you should know your buyer’s consequence.
• Ways to move customers through the funnel to acquisition more quickly. 

Finding and messaging to your ideal customer to accelerate the deal cycle. Call LORI JONES today at 303-678-7102 to learn more!

“Starting your own Amazon store isn’t hard; don’t get overwhelmed.”

Janis Carmena, founder of eCommerce Queen Bee, helps entrepreneurs to build their own private label product lines to sell on platforms like Amazon, Ebay, sales funnels and through their own website. I will guide you through the whole process and help you scale your business so you can quit your 9-5 and do something you love. She also developed Four Degrees of Brand, a course designed to help entrepreneurs get selling online fast and efficiently and help scale their products into a whole product line and brand.

Listen & Learn:

• Defining your “zone of intelligence.”
• How to become an “attractive character” to grow your brand.
• Why authenticity is the new currency today.
• How to retail arbitrage.
• Letting Amazon do the work for you.
• How to compete on Amazon.

The keys to growing and scaling your brand online. Call LORI JONES today at 303-678-7102 to learn more!

TO LEARN MORE ABOUT eCOMMERCE QUEEN BEE, CLICK HERE.

TO FIND JANIS CARMENA ON LINKEDIN, CLICK HERE.

SHOW NOTES

Kelly Charlton is a senior leader with a background in customer-centered marketing, sales operations, and sales management. Adept at grasping big picture concepts in large companies and complex industries, Mrs. Charlton is skilled at creating strategic marketing plans from high-level visioning, and then implementing those plans to achieve company targets. 

While serving on a leadership team, Mrs. Charlton is as a role model. Within the start-up environment, her optimistic mindset, hands-on change management experience and tenacious pursuit of goals are tremendous assets. 

A decade of experience in sales, sales management, and sales operations have prepared Mrs. Charlton for her role as a senior marketing leader. She effectively incorporates sales goals into marketing strategy and appropriately communicates between both teams.

Listen and Learn:

• How to manage your brand's voice
• Why your business needs a purpose
• How to craft an impactful message
• Why your brand and marketing need to be integrated
• How to create a loyal customer

TO FIND KELLY ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT ENAVATE, CLICK HERE

SHOW NOTES

Marja Norris is the CEO and founder of MarjaNorris.com, a company dedicated to helping women achieve their career goals with style and confidence. With a distinguished career in finance, she has successfully navigated the male-dominated business world and is passionate about coaching women on how to be taken seriously, be heard, and get what they want at work.

Her latest book, The Unspoken Code: A Businesswomans No-Nonsense Guide to Making It in the Corporate World, provides women with the tools to awaken their dreams and reach their highest goals.

Listen and Learn:

• How to conduct business in a male-dominated field
• Why you should "fake it before you make it"
• How to communicate effectively with male co-workers
• The importance of the "ABC's": Attitude, Behavior, and Confidence

TO FIND MARJA ON LINKEDIN, CLICK HERE.

TO FIND MARJA'S BOOK, CLICK HERE. 

IF YOU’RE READY TO MOVE YOUR DIGITAL MARKETING INTO THE STRATOSPHERE, CALL LORI JONES TODAY AT 303-678-7102.

“A brand is defined in a consumer’s mind and that takes time.”

Listen & Learn:

• Products don’t sell themselves. Why being bold and brave strategies win the day.
• How to rise above the sea of sameness and differentiation your brand in the marketplace.
• Understanding the intersection between a well-planned brand strategy and brand activation.
• The importance of immersion and of truly understanding your customers’ pain points and needs.
• Defining your points of parity and points of differentiation.
• The importance of having a consistent go-to-market strategy.

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer-packaged goods that specializes in a complete approach to market research, product design, and testing. After earning a degree and an early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business and he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that being that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael currently leads SmashBrand’s research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand's entire process. Just imagine where a consumer product could go if you already knew it would work!

Taking bold and brave risks to get brands noticed in the marketplace. Call LORI JONES today to learn more. 303-678-7102.

TO LEARN MORE ABOUT SMASHBRAND, CLICK HERE.

TO FIND MICHAEL KEPLINGER ON LINKEDIN, CLICK HERE.

Tune in as Lori Jones and her guest Stephanie Cox CEO of Lumavate redefine what it means to truly connect with your audience with personalized marketing strategies.

Andy Rossmeissl of Faraday joins the Integrate & Ignite Marketing Podcast and host Lori Jones to talk about AI-powered predictive analytics. Tune in to hear Andy’s insights and recommendations for how to have a better understanding of how your customers might interact with your brand in the future, but also how they have engaged with it in the past.

“New knowledge is always built on something we already know and then extending it.”

Listen & Learn:

• How thought leadership is based on new knowledge.
• The importance of not publishing a book before it’s ready.
• Building credibility through thought leadership.
• Why content is critical to help grow your brand through a thought leadership strategy.
• The pros and cons of working with a publisher vs. self-publishing.
• Trademarks, intellectual property, and distribution of a book

Ken Schuetz is the CEO and founder of Aligned Influence Consulting, the creator of the Aligned Influence model, and the author of the about-to-be-published book, Aligned Influence: Beyond Governance. Ken invested the first 25 years of his career as an executive at the University of Colorado, Boulder, where he currently is a member of the teaching faculty of the Leeds School of Business. He has served on the boards of schools, churches, and nonprofits, and served as the chairman of the Substantial Services Taskforce for the National Education Broadband Service Association and the International Development Committee for St. Vrain Valley Habitat for Humanity. Ken’s new book, which is available on his website and on Amazon, addresses the complex “ecosystems” within organizations, especially between board members and executive leadership. This ecosystem of influence is not well understood, until now. Ken and the Aligned Influence model offer a unique perspective to this central problem and a solution that addresses organizational alignment as a necessary prerequisite to effectiveness.

Thought leadership strategies to differentiate your brand and shift paradigms in the marketplace. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT ALIGNED INFLUENCE, CLICK HERE.

TO FIND KEN SCHUETZ ON LINKEDIN, CLICK HERE.

“Most business owners have been more conscientious about writing directions and instructions for their babysitters (than they have) with writing contingency plans for their businesses.”

Nate Sachs is the founder and owner of Blueprints For Tomorrow. He has four decades of experience in succession, contingency, and key employee retention, and is also an author, credentialed national speaker, and adviser to over three thousand entrepreneurs. Nate frequently lecturers across the country to business owners on various topics, has published over 200 articles, and is a sought-after expert resource for publications about strategic business planning and exit strategies. Out of 150 speakers in their first year speaking for Vistage International, Nate received the Speaker of the Year award and to date, delivers 75-100 presentations a year. 

Listen And Learn:

• Why less than 5% of all business owners can walk away from their businesses and maintain the same lifestyle they are currently enjoying.
• How he helps business owners simplify and mitigate three of their biggest challenges.
• Why it’s difficult for business owners to look at the end of the runway and talk about their mortality.
• The most common challenges entrepreneurs face when it comes to succession planning, attracting and retaining talent, and planning for retirement.
• How he helps business owners prepare for the unexpected.

TO LEARN MORE ABOUT BLUEPRINTS FOR TOMORROW, CLICK HERE.

TO FIND NATE SACHS ON LINKEDIN, CLICK HERE.

Studies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.

“Before you walk a mile in another person’s shoes, you must take your own shoes off first.”

Rob Andzik is president of AMERGINT Technologies, a company that delivers next-generation technologies to the space industry. The company’s mission is simple: be technically focused and customer-supportive. Rob and his team at AMERGINT solve hard problems through innovation and by building intellectual capital that their customers leverage. Before coming to AMERGINT, Rob worked at Lockheed Martin and RT Logic. He is co-chair of the OMG Space Domain Task Force and co-author of the Ground Equipment Monitoring Service (GEMS) specification.

Listen And Learn:

• What it takes to create a “sticky” team culture.
• How a leader must conduct “the whole orchestra.”
• Innovative ways to build trust with customers.
• How leadership roles shift as a company grows.
• Why it’s important to empower and defend your culture and your team.

TO LEARN MORE ABOUT AMERGINT TECHNOLOGIES , CLICK HERE.

TO FIND ROB ANDZIK ON LINKEDIN, CLICK HERE.

“When you focus on what the person WANTS, you can technically sell something without ever talking about the features and benefits.”

Brandi Starr is the COO and managing consultant of the Tegrita Consulting Group, an Atlanta-based company focused on providing a Return on Marketing Investment (ROMI) and securing their clients’ success. Brandi is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15-year career has spanned a variety of industries and marketing disciplines. Her expertise includes demand generation and nurture strategy, business process transformation, controlling email frequency, and custom security, and she is the SME for the Higher Education vertical.

Listen And Learn:

• How marketing automation is about “right message, right time, right place.”
• How to take advantage of the fact that the customer is always plugged in and engaging in different ways.
• Using paid search to outwit the competition.
• The importance of focusing on the customer experience and the buyer’s journey.
• How to take risks, focus on the big picture, and gather data to get the biggest return.

TO LEARN MORE ABOUT  TEGRITA CONSULTING GROUP, CLICK HERE.

TO FIND BRANDI STARR ON LINKEDIN, CLICK HERE.

“The consumer is you.”

Renata Ferraiolo began her career at British American Tabaco (Souza Cruz), in Rio de Janeiro, Brazil. Throughout her career, she has held many different roles all over the world in marketing, sales, and general management. Known as a result-driven, creative and people-person marketing executive, she has over 23 years of FMCG experience and is a storyteller by nature. Renata is very focused on developing and expanding on marketing capabilities, brand purpose, social cause marketing, and omnichannel. She prides herself on being a global citizen, with passion for her family, traveling, and discovering new things.

Listen And Learn:

• Set of strategies that focus on personalizing customer touch points across channels.
• Her philosophy of humanizing marketing.
• Combining the emotional and the functional.
• Building stories and emotional epiphanies.
• The power of storytelling.
• Getting your team in the right mindset to implement a People-First marketing strategy

TO FIND RENATA FERRAIOLO ON LINKEDIN, CLICK HERE.

Never before have customers been more empowered. Today’s customer wants to try before they buy and to self-serve. Listen in to host Lori Jones’ conversation with Liza Adams, senior technology marketing executive, on this episode of the Integrate & Ignite Marketing Podcast to learn more.

“Building your intuition is like building a muscle.”

Bri Seeley is an inspirational woman who supports women around the world to bring their visions to life. Through her signature six-month training outlined in her bestselling book, Permission to Leap (and her podcast by the same name!) she guides entrepreneurs through the process of leaping from the day you commit to your vision, all the way through each stage, up until the day you land softly on the other side of it all. A catalyst, speaker, and author, she is a regular contributor for The Huffington Post and Influencive and is known by many for her compassionate, yet tell-it-like-it-is guidance that creates massive and epic changes in every woman she encounters. Bri has been featured on NBC's The Today Show, Forbes, Inc., Medium, Free Enterprise, Kickstarter, and PBS. In 2016, she received the Outstanding Small Business award from the Los Angeles Mayor's Office.

Listen And Learn:

• How to be in control of your “internal state of being.”
• How to be “in joy,” even when doing the things that you might not like doing.
• The importance of surrendering control so that you can be open to the “nudge from the universe.”
• How a lack of commitment creates stagnation.
• Why intuition is something that you must actively engage with every single day.

TO FIND BRI'S BOOK, PERMISSION TO LEAP, CLICK HERE.

TO FIND BRI SEELEY ON LINKEDIN, CLICK HERE.

“eCommerce and Amazon might be the only channel that is actually performing for some brands and keeping the rest of the business afloat.”

Kiri Masters is the founder and CEO of Bobsled Marketing, which helps consumer product brands grow their sales on Amazon. Kiri is also a contributor to Forbes, the host of the Ecommerce Braintrust podcast, and the author of two books, The Amazon Expansion Plan and Amazon for CMOs. Recently, Kiri and the Marketplace Institute team have launched the "Amazon Hotline," where members can get on-demand, real-time answers to critical questions, and join a mastermind of peers to workshop issues and opportunities as a small group.

Listen & Learn:

• Tips on what every marketer should do when they are putting a product on Amazon.
• Why brands need to take advantage of Amazon’s full-channel capabilities.
• During the COVID pandemic, how can businesses use the Amazon marketplace to keep their brands active and relevant?
• 15% of all sales are eCommerce, and 50% of those come from Amazon. How has your brand integrated an Amazon strategy into your marketing mix?
• How buying habits have been fast-forwarded because of COVID-19.
• The difference between “exploring and picking” when customers are buying online.

TO LEARN MORE ABOUT BOBSLED MARKETING, CLICK HERE.

TO FIND KIRI MASTERS ON LINKEDIN, CLICK HERE.

“Be a glass box, not a black box.”

Geoffrey Colon, senior marketing communications designer at Microsoft, works at the intersection of tech, design, media, human behavior, popular culture, trends, and product innovation. He defines himself as a dreamer + doer + thinker. He is the author of the 2016 book DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. At Microsoft, Geoffrey explores and executes creative data-driven communication and design solutions in the emerging world of media. He is the producer of the weekly marketing podcast for eccentric minds, DISRUPTIVE FM, and has been featured on Cheddar TV, Success magazine, The Huffington Post, The Wall Street Journal, “Marketplace” on NPR, Entrepreneur, Search Engine Journal, Fast Company, Adweek, and Business Insider.

Listen And Learn:

• Being “flawsome” should be a goal.
• Why businesses that are trying to provide solutions with quick and easy answers are missing the point.
• Going beyond the utilitarian to the emotional.
• The intersection between marketing and product development.
• Why we need marketers that understand and celebrate fringe ideas and things that are weird.

TO LEARN MORE ABOUT MICROSOFT, CLICK HERE.

TO FIND GEOFFREY COLON ON LINKEDIN, CLICK HERE.

It’s not about WHAT you do, it’s about WHY you do it. Call Avocet Communications TODAY at 303-678-7102 and we can help you define YOUR why!

Happy Holidays to you and your families! Tune in to this special edition of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ Christmas poem, a fun-filled rhyme highlighting trends for 2023! From user-based content to voice search to interactive customer and influencer outreach to DEI, this is a timely and spirited bit of cheer and an episode full of insights to help with your planning for next year! Merry Christmas and thanks for listening!

“The role of the ghostwriter is to be a vessel between you and your audience.”

Listen & Learn:

• The three-part technical process for defining voice when ghostwriting.
• Writing a book is not an early-stage strategy.
• How a ghostwriter is an advocate for the reader.
• The advantages of having a ghostwriter on your team.
• The pros and cons of self-publishing vs. using a publisher.
• How to prep your internal teams prior to a book launch

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey. She started Laura Is Writing to help entrepreneurs to write, publish, and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books. Laura is also the author of How To Write This Book: Write, Publish and Market Your Business Bestseller and Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast. Born and raised in Sydney, Australia, Laura now lives in Lisbon, Portugal.

Incorporating a thought leadership publishing approach into your marketing strategies. Learn more from LORI JONES today by calling 303-678-7102.

TO FIND LAURA GALE ON LINKEDIN, CLICK HERE.

SHOW NOTES

Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She’s worked with a variety of clients from eCommerce to subscription services to B2B lead generation.

Caitlin specializes in data-focused digital marketing experimentation to push past “best practices” to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.

Listen and Learn:

• What leadership qualities are needed to navigate a team through a changing business climate
• What the ins-and-outs of a pay to play market are
• Why you must be nimble to be successful with digital marketing
• How to design your campaigns around who your customers are
• Why it is imperative that your marketing team and sales team are aligned

TO FIND CAITLIN ON LINKEDIN, CLICK HERE.

TO LEARN MORE ABOUT 3Q DIGITAL, CLICK HERE.

SHOW NOTES

His go-from-poverty-to-prosperity story is one for the movies. Born into a family living in a shack in a small town in Kansas and knowing only poverty, food stamps, and hand-me-down clothes, Michael J. Maher conquered incredible challenges and a near-death experience to be known by many different titles: Millionaire Real Estate Agent, Star Power Star, Referral Guru, Hall of Famer, #1, International Bestselling Author, Moving America Forward Entrepreneurial Award

Michael is known as North Americas Most Referred Real Estate Professional selling over 1700 homes from referrals over the last 17 years and receiving over 500 referrals per year for 8 straight years making millions selling real estate.

His book, (7L) The Seven Levels of Communication: Go from Relationships to Referrals has been Amazon.com's #1 bestseller in the Real Estate Sales category for an incredible 6 straight years. Michael also co-authored the instant bestseller, The Miracle Morning for Real Estate Agents. 

Michael appears with the legendary William Shatner on the TV Show Moving America Forward and on the show, Michael is presented the prestigious Moving America Forward Entrepreneurial Award for innovative products and services. Michael J. Maher is endorsed by such powerhouses as Dave Ramsey, Zig Ziglar, Gary Keller, Dave Liniger, Todd Duncan, Bob Burg, Dr. Ivan Misner, and many more.

Listen and Learn:

• Why you should never forget where you are from
• How to escape the chase cycle
• Why should you give massive value first
• How the generosity cycle can help you succeed
• The importance of a handwritten note

TO FIND MICHAEL ON LINKEDIN, CLICK HERE.

TO FIND MICHAEL'S BOOK "7L: THE SEVEN LEVELS OF COMMUNICATION", CLICK HERE.

Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!

SHOW NOTES

Author, speaker, and creative Randall Kenneth Jones has built a marketing and public relations portfolio that includes such respected household names as TJMaxx, Pier 1, Walgreens, Carter’s, GEICO, Sears, The Washington Post & The Wall Street Journal.

After Jones’ 2010 move from Washington, D.C., to Naples, Florida, the award-winning writer & creative director approached the Naples Daily News and offered to write an independent newspaper column—a blend of personal & professional development. For the next few years, the Jones personally arranged to conduct over 100 best-practices interviews. His subjects included Pat Benatar, Brian Boitano, Carl Edwards, Jeffrey Hayzlett, Shirley Jones, Sonny Jurgensen, Sue Monk Kidd, Hoda Kotb, Colin Mochrie, Suze Orman, General Barry McCaffrey, Cynthia Rhodes, Tommy Tune, Vanessa Williams and many more. 

With a Foreword by Peggy Post (The Emily Post Institute) and an Introduction by Erin Brockovich, Jones’ subsequent book, ‘Show Me: Celebrities, Business Tycoons, Rock Stars, Journalists, Humanitarians, Attack Bunnies & More!’ was published in late 2016. 

Having spent most of his life as an actor and improviser, Jones is happiest before an audience. His favorite stage roles include: The Monster/Young Frankenstein, Professor Callahan/Legally Blonde, Roger DeBris/The Producers, Bottom/A Midsummer Night’s Dream and a gender-bending Jane Hudson in Whatever Happened to Baby Jane? For Jones, time on stage is a blissful extension of the creativity-fueled lifestyle he is so blessed to enjoy.

Listen and Learn:

• Why you should be an active listener
• Discover the importance of positive communication
• Why creative thinking and innovation are vital
• What authentic self-expression is and how to obtain it
• How idea generation has evolved

TO FIND RANDY'S BOOK "SHOW ME", CLICK HERE.

TO FIND RANDY ON LINKEDIN, CLICK HERE.

“Owning the entire customer experience is more important than the product itself.” 

As CEO of Brightpearl, Derek O’Carroll is responsible for the overall company strategy and for delivering on Brightpearl’s mission to automate retail. Brightpearl is a scalable cloud platform designed especially for high-growth multi-channel retailers wishing to automate and integrate their e-Commerce and accounting operations. He has spent his career developing a highly successful track record of creating value to IT companies in EMEA Specialties including building exceptional teams and creating winning environments, simple messaging, zero ambiguity, and a train for excellence. In 1994 he founded Adnet, Ireland’s first online advertising agency building database driven websites and offering SEO services. In 1999 he founded Vordel, which became a leading provider of XML security solutions and was sold to Axway in 2012.

Listen And Learn:

• Why 35% of shoppers say that they are less loyal to brands than they were a year ago.
• The perfect direct-to-consumer retail experience defined.
• Defining customer friction and how to avoid it.
• The secret to successful direct-to-consumer retail strategies.
• What gets buyers to return to a brand and spend more on their second visit?
• The importance of establishing empathy.
• Why the human element matters in direct-to-consumer retail marketing.

TO LEARN MORE ABOUT BRIGHTPEARL, CLICK HERE.

TO FIND DEREK O’CARROLL ON LINKEDIN, CLICK HERE.

“Get out there and make some exciting things happen for your brand as if you didn’t have a budget!”

Randall Scott White is a driven innovator recognized for his proven business results. Throughout his 20-year career, he has been in marketing and Internet leadership positions with Clear Channel Radio, Dave's Killer Bread, Safeway, Urban Airship, and several major technology companies. His expertise is in brand integrity and reputation, corporate crisis management, product development, virtual reality, augmented reality, and effective content creation. An entrepreneur who celebrates creativity and originality, Randall is taking his career to the next level and pioneering the concept of what he calls, “resilience marketing.”

Listen & Learn:

• What should be in your resiliency marketing tool kit.
• The five-step process to creating a resilient marketing strategy.
• How to monitor your brand’s voice in the marketplace.
• Do “friendly battle” with your competition.
• Strategically responding to negative reviews.

TO FIND RANDALL WHITE ON LINKEDIN, CLICK HERE.

Scott Sutton, President & Founder of Unser Karting and Events has a Bachelor of Arts in Communications from Washington State University. He has a diverse background, working in an array of fields including public relations, advertising, operations, sales, and marketing. He has worked in various industries including high technology, retail, service, and construction. In 2004, Scott started his first company, a high tech security integration firm which he grew into a multi-million-dollar company. Scott later sold to a public entity where he held the President and CEO position for two years. Before Scott started Unser Karting & Events, he was responsible for starting up a security integration division for a large technology company. When Scott isn’t working, you can find him hanging out with his wife and 2 daughters or on his bike on a quiet road or trail in the Colorado Foothills.

“The winners in today’s marketplace tend to be better at execution and faster to move.”

Allen Adamson, NYU professor and co-founder and managing partner of Metaforce, is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to healthcare and financial services to hospitality and entertainment. With his perspective and depth of experience, Allen helps his clients understand and activate strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. He is the author of Shift Ahead, a book that explains how the best organizations recognize when its time to change direction, and how they pull it off while bolstering their brands. Allen is also the author of several other books, including BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead, and has appeared on Nightline, the Today Show, CNBC’s Squawk Box and The Closing Bell, and on Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes.

Listen And Learn:

• Why every brand needs a visionary at the top.
• Lessons learned from the Kodak and Blackberry companies.
• The mindset of an effective leader.
• The danger of entrepreneurs and leaders getting stymied by “analysis paralysis.”
• Why all leaders need to reimagine and reinvent in order to stay relevant.
• How to “stay the best in a fast-changing environment.”

TO LEARN MORE ABOUT NYU, CLICK HERE.

TO LEARN MORE ABOUT METAFORCE, CLICK HERE.

TO FIND ALLEN ADAMSON ON LINKEDIN, CLICK HERE.

“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences.

Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.

Listen And Learn:

• How to deliver the experience your customers are expecting by using behavioral science and conversion optimization.
• Why most optimization strategies are broken and how to fix them.
• Why you don’t have to be a data scientist to implement conversion optimization.
• Why data only works if there is a culture of experimentation.
• The importance and necessity of embracing data.

TO LEARN MORE ABOUT  CONVERSION SCIENCES, CLICK HERE.

TO FIND BRIAN MASSEY ON LINKEDIN, CLICK HERE.

“If you ask someone about their company’s mission, you just see blank stares.”

Listen & Learn:

• The building blocks for creating a Vivid Vision for your brand.
• The difference between a mission, a set of goals, company values, and a vision.
• How a Vivid Vision creates a culture and impacts retention.
• The questions you should ask to articulate your Vivid Vision.
• The importance of leadership when creating a Vivid Vision.
• How a Vivid Vision must start with alignment

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. He has a passion for helping companies succeed by aligning operational reality to strategic intent. Graeme is known for bringing clients breakthrough thinking to solve complex business challenges.

Are you clear on your brand’s mission, its values, and its vision? We help clients define and put into action their Vivid Visions. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT VITL, CLICK HERE.

TO FIND GRAEME STRACHAN ON LINKEDIN, CLICK HERE.