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DateTitreDurée
28 Sep 2020Is it Ethical to Reopen or Stay Open in 2020?00:28:56

Warning - we recorded this before we reopened - but we thought the information was still worth a listen

On today's episode:

Is it ethical to reopen or stay open during COVID-19?

Topics Covered:

  • Ina Garten's Beatty's Chocolate Cake
  • Is it ethical to reopen or stay open during COVID-19
  • Listen to yourself first
  • If you're allowed to reopen and feel safe do it.

26 Feb 2020What Obstacles Are Holding You Back?00:48:19

We’re constantly surrounded by obstacles in life. What makes the difference between you as a successful spa owner and any other person, is how you handle those obstacles. When a door slams shut in your face, you have to ask yourself, is that really a road worth travelling down, is there another route that you can take to get there or can you take this head on? In this episode, we share some of our own obstacles, how we dealt with them and the steps that you can take to smash down those doors! 

Topics Mentioned

  • Girl Scout Cookies
  • Valentines follow-up
  • Identify the gaps in your business
  • We didn’t do upgrades this year
  • Think about whether you need robes in your rooms
  • Ramona ordered too much lettuce
  • One of the last episodes in the closet
  • Obstacles happen work through them 
  • Spapreneur challenge!
  • Get t-shirts
  • Broken windows - those you can not replace 
  • Spapreneur Community

Resources Mentioned


26 Oct 2021Finding Meaning & Success as a Spa Owner | Interview with Tonya Dalton00:41:12

Ready to find meaning and success as a Spa Owner? On today's episode I've invited back the incredible Tonya Dalton. Tanya Dalton is a best-selling author, speaker, nationally recognized productivity expert, and serves as a growth strategist for female leaders. Our conversation is based on her second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success.

We are talking all about:

2020 Lessons

How to Turn Regret Into Resilience

How to Appreciate The Dreams You Have Already Reached

Choosing Your Own Title

The 5th Why

& SO Much More

Resources Mentioned:

On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success

InkWell Planners

Spapreneur ® Alliance


22 Apr 2020Special Guest Mike Michalowicz: Entrepreneurship Made Simple00:30:56

We have the amazing Mike Michalowicz joining us on the show! Mike is the author of Ramona’s most recommended books to help you grow your business, Profit First. His advice can truly transform your business and thinking. On this episode, Mike is giving out a bunch of expert advice that you need to be hearing right now!

Resources Mentioned


08 Jan 2020Make A Fresh Start In 202000:39:32

Like everyone else at this time of the year, we’re looking back on the past year and looking forward to reaching our 2020 business and personal goals. The New Year is also the perfect time for fresh starts. Maybe you had plans for last year, that for whatever reason, didn’t happen. Maybe it wasn’t the right time for you and your business or other things happened that took priority so you put ideas on the back burner. Whatever it was, don’t dwell on it! Use 2020 to make a fresh start.

Topics Mentioned

  • Looking back on 2019
  • It’s a busy time guys, plan
  • Take a look back on the last decade
  • What worked and what didn’t work in your spa business?
  • Ramona has a milestone birthday this year
  • 2020 is the year of rest
  • Sunday night business meeting for spa owners
  • Fresh start
  • Do you want us to cover something on the podcast?

Resources Mentioned


22 Oct 2020Knowing Your Numbers with Danielle Hayden00:50:08

On today's episode of the Spapreneur Podcast we have another amazing guest! Danielle Hayden is a recovering hairstylist who went to business school and ended up in accounting. Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and is the author of the Profit Planner book series.

Before she became a CFO, she had plans to open her own hair salon and that prompted her move to attend business school. Her background in the salon world and business education allows her to bring her unique experience and knowledge to salon and spa owners!

Topic We Cover

  • Business education is so important
  • Your business financials effect your personal life
  • Knowing where the problems are to invest correctly in your business
  • Avoiding the feast or famine spending cycle
  • Connecting Your Core Values to Your Business Financial Goals
  • Volume versus Higher Price Sales
  • Why Now is the BEST time to do a Financial Plan
  • Key Performance Indicators (KPIs)
  • Asking for Help where you aren't good in your business
  • Don't feel shame for what you aren't good at in your business - ask for help
  • Look to your past to make decisions on your future
  • Data is our Friend
  • Female versus male energy in business
  • Money is emotional
  • 2020 it Rained
  • Day one or day 1000 it's never too early or late to get financial knowledge

18 Aug 2021I have No Money for My Business00:26:13

On today's episode of the Spaprenuer® podcast, Ramona goes over the final excuse in her excuses series - no money. It is often the most used excuse because money is tied to so many things. It's an easy excuse to use and hide behind. Every business owner has had to use bootstraps and budgeting to get ahead. Don't let old attitudes about money stop you from getting to where you want to be.

Topics Covered

  • Most businesses start with little to no money
  • Money is a finite resource
  • Get money focused
  • Money is a tool
  • Every dollar that comes to you has to have a job
  • Treat your business like a revenue-producing entity
  • Investments in your business shouldn't be a vanity thing
  • Stop putting up with nonsense from clients
  • Invest in accounting education
  • Align your revenue goal to your personal money goals
  • You need a household budget - four walls and a dream life
  • Invest in professional services that matter
  • The CEO Schedule

Resources Mentioned


30 Mar 2020COVID-19: Put Action Plans In Place00:31:58

The Coronavirus pandemic has put you in a panic of fear. Nobody ever thought anything like this could happen and has been a huge shock to our industry. There has never been a more important time for us all to come together, to support and encourage each other. You might need a helping hand to get through this, and that’s what we’re here to do. On this episode of the Spapreneur podcast, we’re giving you the support and action plans you can put in place to help you and your business get through this difficult time. You are not alone in this!

Topics Mentioned


  • Nobody ever thought anything like this would happen
  • Making a decision to close was hard
  • This situation was Ramona’s breaking point 
  • You’re in a panic of fear
  • We are taking this time to complete the construction
  • Check your legal rights when it comes to rent
  • This is a wake up call for our industry
  • These are the steps you need to be taking
  • Action plans you need to follow

 

Resources Mentioned



22 Jan 2020Have You Set Your Goals?00:37:30

Having something to work or focus on can help if you deal with anxiety, depression, or just make things a lot clearer, because you can count your wins, blessings, or just see how freaking badass you are. On this episode of the Spapreneur podcast, Ramona is digging into her 20 for 2020 list and giving some great advice and suggestions for your own 20 for 2020 list. We encourage all spa owners and businesses to please make a list like this - even if it is a few items. It’s not too late!

Topics Mentioned 

  • Take time to think about your resolutions in 2020
  • Introspective examination 
  • Ramona’s 20 for 20 review 

Resources Mentioned 


17 Mar 2021Stop Being Terrified of your Numbers00:31:10

On today's episode on the Spapreneur Podcast, Tracey Bissett is our guest co-host today.

Topics Covered

  • The emotions of money
  • It's your job to be accountable for your numbers.
  • The cost of service goes up at different times.
  • Have enough cash flow to manage your business
  • Cash flow is different than revenue.
  • Have to be a financial detective
  • Pricing is important
  • Money memory from childhood
  • Value-based Clients vs. Service-Based Clients
  • Your bookkeeper can't read your mind.

Resources Mentioned


08 Apr 2020Special Guest Katie Krimitsos: Women's Meditation Network00:22:34

We provide services to help clients become stress free, to ease their aches and pains and leave them feeling refreshed and relaxed when they walk out of the door. We as Spa Owners are now going through our own stress, fear and uncertainties and we need support to deal with this. On this episode, we have the wonderful Kate Krimitsos joining us from the Women’s Meditation Network to talk about the advantages of meditation, how you can start, and how it can totally transform your mood and thinking.

28 Apr 2021Mother's Day Tips for Day Spa00:14:40

In today's episode, Ramona is giving you a game plan for Mother's Day success. Mother's Day is May 9th this year, and you don't want to miss out. These are her tips for making the most of this seasonal boost.

Topics Covered

  • This year's Mother's Day is going to be big.
  • Know who your Mother's Day customers are - the gift giver
  • Old school tip - hint hint still works
  • Remind them gift certificates are always a good option
  • Manage the expectations of the clients
  • The messaging you need to use to convince them you're the Mother's Day solution.
  • Cause a bit of panic
  • Use inclusive marketing terms
  • Make it stupid easy for the men to buy
  • Remind Clients Mother's Day is Everywhere

Resources Mentioned


19 Dec 2019Stop Making Mountains Out of Mole Hills00:37:15

There are many times when people think they are having to deal with big catastrophes in their business and personal life, but I can guarantee that in almost every single one of those situations, they were not even close to being a catastrophe. Our automatic reaction is to panic and think that this is the ‘worst situation ever’ when really it’s not that bad at all.  On this episode of the Spapreneur podcast, we’re talking about true catastrophes, how we deal with them and plans that you can put in place.

Topics Mentioned

  • We eat turkey, not cheer for it at football
  • Making mountains out of mole hills
  • Perspective
  • What is a catastrophe?
  • It’s a perception issue
  • What would be a catastrophe? 
  • Prepare for catastrophe
  • Are you being a drama queen?
  • Ramona was a drama quuen

Resources Mentioned


20 Jul 2021Creating More Time By Creating Repeatable Systems00:41:08

On today’s episode of the Spapreneur Podcast we welcome Tracy Morgan (no not the 30 Rock one). Tracy's mission is to ensure entrepreneurs always have time for what matters most- in biz and life.

This message struck to her core when a jet-setting career (and a 100 year flood!) got between her and her new-born baby. Becoming a mother re-shaped her life and her choices.


It was the turning point that pivoted her from a successful corporate consulting career to creating Tracy Lynn Morgan.com, an on-line consulting company focused on helping heath coaches, consultants & practice owners scale-up their profits while scaling-back their hours.


Using her 14+ years of Lean Process Improvement & Behavior Change expertise, she now helps Health Entrepreneurs set-up systems that deliver exceptional client results that attract, retain and create raving-fan clients who

become their brands most powerful marketing tool.


She created her signature "Time To Profit" method, to help CEO's & practice managers free up time to build a more profitable business around a lifestyle they love... and always have time for what matters most.

15 Apr 2020Special Guest Amber Dugger: Profit for Keeps00:50:39

Money! This is one of the things, if not THE ONE thing that a lot of Spa Owners are stressing about the most at this time. On this episode, we have the truly amazing Amber Dugger joining us on the show. Amber runs her own financial coaching business, Profit for Keeps and is also Ramona’s personal finance coach. After this episode, you’ll be filled with positive thoughts and a great amount of information on how you can take control of your financial position during this difficult time.

Resources Mentioned


20 Jan 2021How to Fill Your Schedule for a Whole Year00:32:29

On today’s episode of the Spapreneur® podcast, we have a fantastic guest Katt Phillips a solo esthetician who is booked a year in advance and makes multiple six figures. Her system for booking her clients is genius, so much so that Ramona actually hired her to coach the team at DeStress Express. Grab some notes because this episode has so many action steps to fill your schedules.

Topics Covered 

  • Katt’s background
  • How she filled her schedule and made it last 
  • Switching to online booking didn’t make it easier 
  • She wasn’t serving her best clients and her body was breaking down
  • She doesn’t have front desk support 
  • Fills her books with her best clients 
  • Don’t let the online scheduler rule your appointment book
  • Know yourself when your brain works best 
  • Group your clients - top clients first 
  • Give VIP clients one emergency pass a year
  • The invitation is important 

Resources Mentioned 


03 Nov 2021Specializing to Build a Business Without Burnout | With Annie Schuessler00:43:39

On today's episode I am interviewing Annie Schuessler, AKA The Rebel Therapist. She is sharing her advice to build your business with the structure, the methods and the modalities that you want to specialize in. Annie has been running a successful private practice for over 20 years, and has mentored other therapists in their businesses for 10 years. This episode is jampacked with valuable information!

We Are Going Over:

How to find your specialty

How to avoid burnout

Mindset issues that are holding you back from charging what you're worth

Building a business based on what YOU truly want

Resources Mentioned:

The Rebel Therapist

Annie's Instagram

Spapreneur® Coaching Programs

18 Jan 2021Applying for Grants and Loans00:35:18

On today's episode of the Spapreneur® Podcast, we're tackling the chaos of applying for SBA loans and grants. 2020 we applied and got many grants that sustained us through our shutdown. Rick Graves, aka Dupa, our CFO for DeStress Express, gives you step by step tips for getting past the bureaucracy of applying for these type of programs.

Topics Covered

  • Got to get over the documents and the bureaucracy
  • Why we got 3 grants and what we used them for
  • How you find out about grants
  • Get the state certification for minority or women-owned business
  • Get passed the bank titles and find a person to support you
  • How to turn the PPE loan into a grant
  • Latest priorities for the second PPE loan
  • SBA Requirements for the PPE Loan Program
  • Get a CPA that will back you up
  • Don't be afraid of Quickbooks
  • Don't be ashamed of your financial books
  • Be stubborn
  • What you can use the PPE loan on to turn it into a grant
  • Do I really need this PPE program?


Resources Mentioned


27 Jan 2021Building a Team through Your Core Values00:45:31

On today’s episode of the Spapreneur® Podcast Ramona is joined by the fantastic Leslie Lyons. 

Leslie is a powerful woman filled with wisdom that we all need, especially focusing on building a team. You’re going to want to get your notebook out because Leslie is going to blow your mind.

Leslie is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. With a background in corporate sales, youth ministry (yes she’s a Christian and the owner of a pole studio!), and as a leader for studio owners throughout the US, Leslie has spent her life pouring into women emotionally and spiritually. Now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need.  

Topics Covered 

  • Embracing being a CEO in your business 
  • Leading with your heart and your head while building a team
  • How to begin trusting someone with your brand
  • The questions to ask
  • Why you do what you do?
  • Developing a corporate culture
  • Knowing your core values
  • How to trust your own voice
  • The Enneagram 
  • How do we bring the core values to the interview process?
  • Your Values Should be in your want ads

Resources Mentioned



24 Mar 2021How to Protect Your Business Legally00:35:23

On today's episode of the Spapreneur® Podcast, we have Cory Sterling. Cory is the founder of the heart-leading law firm Conscious Counsel, a lawyer, small business owner, group fitness instructor, and yoga teacher. He wrote The Yoga Law Book and has served hundreds of clients in the health space worldwide, the majority of whom own or operate a wellness studio. He has presented at conferences worldwide, teaching about the law in a FUN and practical way.

He won the award for "Highest Rated Session" at MindBody Bold, amongst a field of health and wellness leading minds and best presenters. In March 2020, he completed the MindBody Business Consulting Program to learn overall best business practices for studios and is the only lawyer to hold the certificate.

Topics Covered

  • He started the service because he loves the industry and product
  • How does a lawyer become a yoga instructor?
  • Legal Complications that Happen
  • Why a Waiver of Liability is the Most Important Document for a Wellness Professional
  • Why DIY Legal is a Bad Idea
  • Do your legal agreements and contracts fit your business?
  • Pay me now or pay me later.
  • Using the legal document to be open and honest with your clients
  • The screenshot defense
  • Contractor vs. Employee Distinction
  • The wellness space is an open minefield
  • Get everything in writing

Resources Mentioned


09 Nov 2020Can Your Staff Function without You?00:43:47

On today's episode of the Spapreneur® podcast it's all about hair and policies. Sessy's hair stylist didn't follow the 5 Pillar and her hair paid the price. Do you have a backup plan if you're injured or suddenly can't work?

Topics Covered

  • The great hair debacle - 2020 strikes again
  • What's More Important? Your Hair or Your Pride?
  • Don't talk while the dryer is going
  • Are you in the position to keep your business if you have an emergency?
  • Front desk that works
  • Building a Team that Can Pick Up when You Fall Down
  • You will Never, Ever Scale if You Can't Relinquish Control
  • You Have to Have a Plan if Emergencies Happen

04 Mar 2020Own Your Spa Business Title00:38:29

Understanding the business roles and titles in the spa industry is a helping hand in growing your business. What really matters is having the confidence in yourself to own those business titles and work your way to the top! In this episode, we give you a full breakdown of the roles that can sit within your business, the tasks they fulfil as well as why and how you should be owning that CEO title. 

Topics Mentioned

  • Spapreneur is now trademarked! Yay!
  • CEO, COO, Director of the Board
  • The Spapreneur CEO Course
  • Do titles really matter? 
  • Management structures 
  • Career paths
  • The CEO gets dirty
  • Own it!
  • You wear multiple hats
  • Have the confidence 

Resources Mentioned



05 May 2021Learning Selling Skills from a Girl Scout00:19:19

On today's episode of the Spapreneur® Podcast, we have Ramona's daughter who is a super selling Girl Scout cookie seller. We talk about how Addison set goals and achieved them.

Topics Covered

  • Actually, she sold over 2300 boxes of cookies
  • She had a focused goal
  • Lots of tactics
  • Retention of customers
  • Found emerging markets
  • Dealing with Covid-19 restrictions
  • Using the pandemic as a selling advantage
  • Don't discount for package prices
  • Personal touch and telling your story
  • Sometimes you need a bad guy

Resources Mentioned


28 Oct 2020How to Handle Team Members during COVID-1900:29:28

On today's episode of the Spapreneur Podcast: we're back and up to date. And we're in the office! So you're going to hear our people in and out. We're celebrating because we're coming back.

We're talking about how to balance posting on social media versus what your clients see. How to handle employees when they aren't socially distancing themselves during their off time.

Topics We Cover

  • It's been a long, fucked up year
  • Family updated and events
  • President Trump held a rally
  • You don't know who you're associating with
  • Ramona is Punished
  • Setting boundaries
  • You can't control their personal life, but you can control their professional life
  • It's like dealing with teenagers

16 Jun 2021Finding More Time without Sacrificing Yourself00:48:39

On today's episode of the Spapreneur® Podcast, Ramona is interviewing the incredible Tanya Dalton. Tanya Dalton is a best-selling author, speaker, sought-after business coach for women entrepreneurs, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders in the corporate and entrepreneurial sectors. Her 12-month mentorship program, The Intentional CEO, helps female entrepreneurs grow thriving businesses and thriving personal lives. In addition to having her book, The Joy of Missing Out, being named one of the Top 10 Business Books of 2019 by Fortune Magazine, Tanya’s podcast, The Intentional Advantage, is ranked among the top 50 in the self-improvement category on iTunes. Tanya is also the founder and CEO of inkWELL Press Productivity Co., a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.

Topics Mentioned

  • The world feels so busy.
  • When you feel too busy to do the things you want or need to do
  • Enough is a gross word
  • Assess your mindset around success
  • Give yourself grace during the tradition from old normal to post-pandemic
  • Start mapping where you want your week to go
  • Keep your north star clear and in front
  • Will this matter in five years?
  • Overwhelm is when we don't know where to start
  • Obstacles are opportunities
  • The goals and opportunities have to grow and change with you
  • Don't create your life around a system - choose to be the center of the system
  • Taking care of yourself allows you to take care of others
  • There is no catching up on 2020 - instead, accept we lost a year
  • Our past is there to help us learn
  • Having a rough time gives you so much power if you recognize the gifts it brings
  • Track the patterns in your life to see what's working and what needs adjustment 
  • Five minutes with peak productivity
  • The priority list vs the todo list

Resources Mentioned


02 Jun 2021SEO Tactics You Need in Your Spa00:44:54

On today's episode of the Spapreneur® Podcast, we have Jarod Spiewak from CometFuel and he's talking all about SEO.

Jarod is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, marketing agency that helps exceptional businesses fuel long-term growth, without all the typical agency BS.

Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslist “gigs”.

Several “real jobs” and years later, after working as the lead strategist for a marketing agency and as a contractor to several other agencies… Jarod didn't feel as though the agency that he wanted to work for existing, so he started it instead.

A boutique agency that values results, honest communication, transparency, education, and cutting through the BS. Over the past few years, Comet Fuel (formerly Blue Dog Media) has successfully managed over $10MM in advertising spend and has returned millions of dollars in profit to their clients.

Topics Covered

  • Background in SEO that made major changes
  • Why SEO is important in small business marketing
  • Yes Google is King of the Organic Search
  • Use all the Google Tools available
  • Google looks different depending on the search
  • Maps more important than Organic Reach
  • To test your search go into incognito mode
  • How do you climb to the top of search
  • You need to build your SEO equity
  • Use your niche to build search equity
  • Onsite and off-site
  • People write questions in the search bar

Resources Mentioned


02 Nov 2020Building a Staff in the Time of COVID-1900:36:53

On today's episode we're talking about recruiting and keeping staff in the COVID-19 era. It's important to know who you are as a person before you hire staff members.

Topics Covered:

  • The weird thing Evan laughs at
  • How do we manage our staff without turmoil
  • Stop comparing yourselves to us
  • Understand your company culture
  • Understand Your Core Values
  • Hire to Replace your Weakness
  • Don't be Afraid of Sorority Members
  • Does the modality fit your company's ideal client?
  • The clients don't belong to them
  • You're not their parent
  • The team is your first customer
  • It's a number's game

Resources Mentioned


03 Feb 20212021 Business Trends to Take Advantage Of00:33:56

On today's episode of the Spapreneur® Podcast, Lynn is back, which means you know it's going to be a fun episode. This is a pitter-patter episode and recording at the lakehouse! We're talking about trends you're going to notice in 2021 that you can take advantage of. Drop the excuses and reset for the year.

Topics Covered

  • What retire life looks like
  • Why Sessy doesn't want to be on the podcast every episode
  • No more excuses
  • 2021 trends
  • Sessy is upset at the spa lobbyist
  • Educate the lawmakers
  • The work from home needs
  • Plant the Seeds Now for When the World Opens Up
  • Finding the Baby Massage Therapists
  • The Survey and Tupperware Lids
  • Adjustments for Valentine's Day

Resources Mentioned

  • Google Forms
  • Spapreneur Facebook Group
  • Clubhouse

07 Apr 2021Entrepreneur Lessons with Kristen Bowen00:52:44

On today's episode of the Spapreneur® Podcast, Ramona is joined by the incredible Kristen Bowen. It took a complete health crash to lead Kristen Bowen to create Living the Good Life Naturally in 2002. Autoimmune issues and a

series of failed surgeries left Kristen bedridden and depressed, with daily seizures. Through research and looking for outside-the-box

solutions, she discovered that to regain her health, she needed to build a strong foundation. That foundation included food as

medicine and the number one building block for optimal health: Magnesium. She discovered that oral magnesium was not effective

and began using liquid magnesium as a foot soak, finding that the body could utilize it more effectively.

Kristen’s health improved. She began to research and create natural bath and body products for herself, her family, and friends with

skin sensitivities. She began sharing her knowledge as she researched and found clean sources of whole food supplements and

minerals. She never intended to start a business, but friends offered to pay her for her products and advice. Living the Good Life

Naturally was created.

Starting with one-on-one consultations with clients to farmers markets for the bath and body line, Kristen’s business quickly moved

from the small kitchen and extra bedroom in her home to a retail space in Logan, Utah. She hosted a Rocky Mountain Regional radio

show for seven years, where she answered natural health questions. This led to workshops and keynote opportunities at natural

health conferences. This quickly led to needing a full-time team for production, dealing with marketing, running the retail shop, and

many things that it takes to run a business.

From small beginnings in her 10 by 15 basement kitchen to her warehouse, store, and online business, Kristen has helped thousands

of individuals reclaim their own health foundation. As she tells her clients: “You are the CEO of your health. Let me be on your board.

Topics Covered

  • The health crisis that brought Kristen success
  • She never thought about starting a business
  • How Kristen got to health crisis to running a successful business
  • The bar of soap moment
  • When your value doesn't match your product
  • You need to be willing to charge what you're worth
  • Entrepreneurs Have a Gap in creating systems to free themselves
  • Build your trust bank
  • Your systems have to evolve
  • We soak ourselves in our business to hide broken patterns in our home


Resources Mentioned


18 Nov 2020Turning Major Fails into Customer Service Wins00:31:34

On this episode of the Spapreneur® podcast, Lynn and Ramona talked about a situation that happened when a major mistake happened and how it turned into an amazing customer experience. We take a real situation and turn it into a lesson for every business owner.

Topics Mentioned

  • Sessy loves her ringtones.
  • Our love of Costco is limitless.
  • "Don't talk. I have to call Your Mother."
  • Offer Solutions to Help Your Clients Walk Away Well
  • The first Step Acknowledge the Problem.
  • Built-up Good Will Helps
  • Loyalty to the Place Happens More Often
  • Sometimes you have to admit you're human.
  • The minute you know something is messed up, fix it.
  • Check your systems and processes before the busy season
  • Train your staff to think, "what would they do?".
  • What happens if they pull a "Karen."
  • It is 10x More Expensive To Get a New Client than Keep a Current Client

Resources Mentioned


13 Apr 2021Planning Your Quarterly Focus00:15:09

On today's episode of the Spapreneur® Podcast Ramona is talking about how she's setting her quarterly focus and how you can too. She's introducing you to a new tool she's invented and why her goals for business.

Topics Covered

  • Take stock for the last quarter - use a GOBU
  • The GOBU vs SWOT
  • How to use the GOBU
  • Gather Your Numbers
  • Turn the items in the GOBU to a goal
  • Find the one thing that would dramatically change your business or life

Resources Mentioned


08 Sep 202121 Things You Should Delegate00:29:08

Are you the CEO of your business? Do you find yourself overwhelmed with to-dos at home and at work? Do you wish you had more time in the day? If so, It’s time to start delegating non-CEO tasks. Today's topic is 21 things you should consider either outsourcing or delegating to help you have more CEO time in your business. (Or maybe even that vacation you've been dreaming of for years!)

We are going over:

Why you need to be delegating and outsourcing

Where to start when considering what to delegate and what to keep for yourself

Mindset blocks as a CEO

What lessons I have learned after many years as a CEO

How much your time is really worth


Resources Mentioned:

Spapreneur® Mastermind

Spapreneur® Group Coaching

09 Jun 2021Pride in Father's Day00:22:08

On today's episode of the Spapreneur® Podcast, Ramona is flying solo and talking about Father's Day, June 20th.

Topics Covered

  • Huge Marketing Opportunity to get income in your spa
  • Spas are for dads
  • Choose more "manly" treatments
  • Market date nights and partner with a great local business
  • The reservice pink tax
  • Remember who is the customer for the holiday
  • People want experience gifts
  • Don't forget the inclusion
  • Use people of color in your marketing
  • Why we support Black Lives Matter

Resources Mentioned


11 Dec 2019Surround Yourself With Your Ideal Clients00:38:57

Ideal clients are not just those that walk through the door wanting treatments. As a business owner you need to make sure your whole team are also your ideal clients. From your therapists and front desk staff, through to your tech guy, you need to make sure that these are people who you can count upon, who you can trust and are people you truly want to be around. On this episode of the Spapreneur podcast, we’re giving you the 6 core values that you should be thinking about when deciding whether someone is your ideal client!

Topics Mentioned

  • Old lady shop
  • Ideal clients
  • This therapist is not Lynn’s ideal client
  • Clients belong to themselves
  • We’ve been dealing with a few issues 
  • If you could clone three people in your business who would it be
  • Take note of these 6 core values

Resources Mentioned


31 Mar 2021Using Pinterest to Market Your Local Business00:39:02

On today's episode of the Spapreneur® Podcast, we have the fantastic Kate Ahl. Kate is the owner and founder of Simple Pin Media, where she and her team help manage Pinterest accounts—over 700 to date—for small businesses nationwide. She’s also the popular Simple Pin podcast host, where she shares Pinterest marketing advice using data-driven results. Her passion is to help small businesses keep it simple, be authentic, and pin with purpose.

Topics Mentioned

  • Why Pinterest is Different from Other Social Media Accounts
  • Focus on the Benefits of the Service
  • Go to Pinterest and Search Specific Benefits
  • Trends on Pinterest work
  • Pinterest is a Long Term Investment
  • Why Now is the Time to Plan for Pinterest Holiday Season
  • Using Your Profile to Boost Your Local
  • You have to do a tiny bit of content
  • You can use Review on Pinterest
  • Specific Products Make Great Blog Posts
  • Images are Key for the Pin Images - 2:3
  • Specific boards are key for board management


Resources Mentioned


01 Apr 2020Special Guest Jennifer Briney: Congressional Dish00:26:31

While we go through this difficult time with our businesses, we need as much information and support that we can get! The awesome Jennifer Briney from Congressional Dish has joined us for a special episode of the Spapreneur podcast to do just that! Jennifer focuses and deep dives into the legislation that she believes impact our lives that is not getting covered by the mainstream media. She’s giving you the latest updates, advice and the actions you should be taking right now to help your business during COVID-19. You have power, so be sure to max out on the opportunities that are available to you!

06 Nov 2019Dealing With Tragedy00:31:10

No one likes to talk about death. The thing is, it’s something that happens and it’s something that y’all should be prepared for. After the recent passing of a close friend we wanted to share with you the importance of preparing for tragedies as well as our own advice on things that you need to plan and have in place for both your business and personal life. This is so important. 

This podcast covers strategies to handle unexpected death as a business owner, and why you need to plan ahead for tragedies.

Topics Mentioned

  • Dealing with tragedy
  • Why you need to plan for these events
  • Get your legal documents in order
  • Sorting out debts
  • Insurance advice
  • Sort out your team

Resources Mentioned



13 Jul 2021How to Teach Client Retention to Your Staff00:18:34

On today's episode of the Spapreneur® Podcast, Ramona Rice is taking you through the steps of training your staff to focus on client retention. According to Harvard Business Review, a 5% increase in a small business's customer retention rate can increase the business's revenue by up to 95%.

Subscribe to the podcast on Apple Podcast, Spotify, or your favorite podcast app.

Topics Covered:

  • Why Client Retention is the Key Metric in Your Business
  • How to Calculate Client Retention
  • When to calculate
  • Ways to increase retention

Resources Mentioned


22 Nov 2019Are You Focused On The Right Priorities?00:34:49

It’s one of the busiest times of the year for Spa Owners. You can often get caught up completing small jobs and tasks which are not always the most important ones to get done. You need to make sure that you\'re focused on the right priorities whether it is delegating to the team or removing non essential things off your to do list! On this episode of the Spapreneur podcast, we’re sharing more of our experiences of dealing with these types of situations and handing out lots of advice.

Topics Mentioned

  • Lynn has broke the cardinal rule
  • Front Desk staff meeting
  • Lynn is taking too much on
  • Delegation
  • You can’t do it all y’all 
  • Meet on your schedule
  • Are you focusing on the right priorities? 
  • Lynn lost the mother and baby

Resources Mentioned


26 May 2021Using Products to Bring in More Revenue00:41:35

On today's episode of the Spapreneur®, The Product Boss is here! The Product Boss is actually two amazing women who work together, Jacqueline Snyder and Minna Khounlo-Sithep. These women are the combined force behind The Product Boss small business coaching platform and Apple top 10 marketing podcast. 

Together, they have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through coaching, digital courses, highlighting female founders each Monday on their podcast, and other important initiatives. Their goal is to change the landscape of product entrepreneurship by connecting small business owners worldwide through a blend of real-life business tactics, creative strategy, and modern leadership.

In addition, Jacqueline and Minna co-founded the “Shop 1 in 5™ Pledge” – a commitment to make 1 in 5 purchases from a small business, online or “offline,” realizing the importance of supporting small retail businesses, online shops, makers, manufacturers, restaurants and many other small businesses that are the backbone of our economy.

Ramona isn't lying - she LOVES these women, and you should totally listen to them.

Topics Mentioned

  • Why you want to sell things - yes you really do
  • Selling products extend the experience of the spa to home
  • How to get clients to buy products
  • What you look for when picking a product line for your spa
  • Co-Branding vs. Wholesale
  • What about coming up with your own lines of products
  • It isn't easy to be a service provider and a product maker and do both well
  • The sales rep is everything
  • Use it in real-time with clients before investing in making a product
  • With product, understand what your customers expect and want
  • Customize the experience to lead into selling the product
  • Use the products to create a system for your clients - sell the system
  • Teach your team to sell from recommendation


Resources Mentioned


27 Jul 2021Why You Shouldn't Crowd Source Business Advice00:15:50

On today's episode of the Spapreneur® Podcast, Ramona Rice is back with her excuses series and the excuse of not knowing where to seek business information is the topic. As part of the Spapreneur excuses series we’re going to talk about one of the things a lot of you do to make excuses for not getting the goals you want. There is an epidemic of crowdsourcing for business ideas in our industry and Ramona is here to call it out. 

Topics Covered

  • Why crowdsourcing business information is a bad idea
  • Surface information
  • They don't know you
  • Taking advice from unsuccessful people
  • You don't know their motivation
  • Why I invest in business coaching
  • Why you're asking on a Facebook Group





21 Sep 2020Why Sales Aren't Icky00:39:16

On today's episode of the Spapreneur Podcast:

Guest today is Nikki Rausch, from Your Sales Maven is joining Ramona today. After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves.

Topics We Cover:

  • Misconceptions About Selling
  • Why Selling Makes an Impact
  • Don't Sell From Someone Else's Wallet
  • You're Not Your Ideal Client
  • Don't Make it About You
  • The Selling Staircase
  • The Close Language

Where you can Find Nikki:

 www.yoursalesmaven.com

https://www.facebook.com/yoursalesmaven/

https://www.instagram.com/your_sales_maven/

https://yoursalesmaven.com/podcast/

https://www.linkedin.com/in/nicolerausch/

https://twitter.com/yoursalesmaven

https://www.youtube.com/channel/UCG_fQKDlfI9bOk621GtKW9w?view_as=subscriber

13 Jan 2021Making a Fresh Start Stick00:19:13

In today’s episode of the Spapreneur Podcast Ramona is flying solo talking about a fresh start for 2021. We are still in recovery and rebuilding mode. Every new year offers a fresh start. Here are three ways to make a fresh start stick and last well into 2022. Grab a notebook and take notes because there are golden nuggets.

Topics Covered 

  • Where were the Spapreneurs in 2020?
  • The three methods of a fresh start 
  • Listen to things again and again to gain insights 
  • A fresh start can happen at any moment
  • Make a decision to make a fresh start
  • You cannot go backward
  • Choose your path wisely 
  • Don’t go it alone 


Resources Mentioned 


13 Oct 2021All About Med Spas | With Skylar Pearson00:31:19

It’s time for Spa Business 2.0. We are talking about Med Spas and how they differ from your traditional spa services. In this interview with Med Spa Expert Skylar Pearson we are pulling back the curtain on his business journey and the lessons we can take from him in our own spa businesses at any level.

We are discussing:

Med Spas vs Traditional Spas

How you can benefit from Med Spa technology and services 

Skyler's journey to where he is today

How to serve your clients and let the money follow

+So much more!

Resources:


Skylar Pearson on LinkedIn


Ramona’s Coaching Programs

30 Jun 202113 Essential Books Every Spa Owner Need to Consume00:18:41

In today's episode of the Spapreneur® Podcast, Ramona dives into her favorite topic - reading. Yes, Ramona is an avid reader and will try to read close to 90 books this year. So much of her success as a business owner leads back to books she has read. And since she gets asked all the time, here are the 13 Essential Books

The Essential 13

* The links to these books will not send proceeds to Spapreneur® or Ramona directly. Instead, she uses the Amazon Smiles donation link to support her favorite charity, The Muse Writers Center. *

1. Profit First by Mike Michalowicz is a required book for Spapreneur® because this accounting system changes lives and builds accountability and wealth. 

2. The Pumpkin Plan by Mike Michalowicz. Yes, another Mike book teaches how to focus on the right clients who bring in the best returns. It helps break the idea that the client is always the right myth.

3. Virtual Freedom by Chris Ducker - Chris was a personal mentor and coach to Ramona at the beginning of Spapreneur, and he taught her how to use assistants. Suppose you need help on how to find and hire, this a good book to start.

4. Content Machine by Dan Norris - this book is the OG guide on using content marketing. 

5.  The 12 Week Year by Brian Moran - Get more done in 12 weeks than others do in 12 months - this program is great for helping focus on key goals and priorities.

6. Your Best Year Ever - Michael Hyatt - a guide to help you stick to goals and things you want to pursue. 

7. Finish by Jon Acuff - it's easy to start on a path of goals but difficult to finish. In this book, you'll learn how to make goals that you can actually achieve. 

8. 

29 Jan 2020Business Health Checks00:36:10

Giving your business a health check is so important! Taking time to ensure you are on track to meet your goals, giving yourself space to generate new ideas and plan for the months ahead are going to ensure that your business continues to grow. In this episode, Lynn and Ramona are giving their own business a health check, sharing their new ideas to generate even more income, and giving you the insights into running a highly successful day spa. 

 Topics Mentioned

  • Lynn shares her 20 for 2020 list
  • Spending audit
  • Gift certificates at day spas
  • Create momentum to generate new clients at your spa
  • Consider a pay raise
  • Six Pillars
  • Valentines day for spa owners
  • Ideas, ideas and more ideas
  • You need at least one business goal for your spa
  • It’s ok to promote your business

Resources Mentioned


13 Nov 2019Plan That Sh*t Out00:30:49

We broke our ‘Don’t F*ck with the money\' rule! You read that right, we didn’t follow our own advice, and guess what, we’re paying for it now. On this episode of the Spapreneur podcast, we’re talking about some recent experiences where we went against our own advice, the impact this has had and why it\'s so important to stick to your business roadmap.

Topics Mentioned

  • We’re renovating again!
  • Follow the roadmap
  • We’ve been dealing with car trouble too
  • Chasing the money and not the client
  • Managing money
  • Moral of the story - map that sh*t out

Resources Mentioned


10 Mar 2021How to Find Clients for Specific Modalities00:44:17

On today's episode of the Spapreneur® Podcast, we have the fantastic Mindy Totten as our guest. Mindy's mission is to help other massage and bodywork therapists build profitable businesses so they could serve more people AND make a great living doing it. Through her private mentoring, group coaching programs, and as host of the Do It With Intention podcast, she’s here to show bodyworkers how to build practices that they love -- all without burning out or selling out. When she’s not helping big-hearted therapists create their dream practices, you can find her doing renovations on her beach place, hanging out with her remarkable redbone coonhound, George, or bingeing episodes of Outlander.

Topics Covered

  • Connections that are meant to be
  • Teaching led to massage discovery.
  • You don't have to be everything to everyone.
  • Find one thing you're good at and focus on that.
  • Don't cram everything into your business card
  • When you're not passionate about a modality don't do it
  • If you're dreading the client you got to fix it
  • Share the results, not the science
  • Are you keeping the client out of fear or joy?
  • Know about yourself and honor your choices
  • Should you go broad or deep?
  • The great awakening from COVID-19

Resources mentioned


24 Dec 2019Merry Christmas00:08:16

Christmas is the perfect time to think about all the things that you are grateful for. It’s a time to celebrate the joys of being a Spa owner and the gifts that come from owning your own business. It’s also a time for Lynn and Ramona to share their thanks. To thank you for being supportive, for being members of the spapreneur community and continued listeners to the podcast. Make 2020 the best year yet for your business!

04 Aug 2021Yes You Can Hire Someone in 202100:26:59

On this episode of the Spapreneur® Podcast, we’re focusing on the next part in our excuses series - “I can’t hire staff.” Ramona dives into this topic and how it had affected in your business.

There is a epidemic of not being able to find staff. We’ve experienced it in my own business - we want to hire 10 massage therapists and at least two more front desk staff. But like a lot of you we are having problems just getting people to show up. 

But you can’t use a lack of not having a staff be an excuse because there are things you can do to get people to work for you.

Topics Covered

  • Yes there is a labor shortage
  • How I’m able to go on vacation and my spa is still able to run
  • The key is low staff turnover
  • We’re having people not even showing up for interviews
  • New graduates are coming
  • ”I can’t find someone as good as me”
  • Where are the gaps in your business you need to hire for
  • What are you missing and what are the clients asking for?
  • Know your core values and strengths for your business
  • Train into your company culture and experience
  • You have to let go of complete control of your business
  • You have to be willing to be teachable and learn from your team
  • Let your staff members have ownership mentality
  • Make sure you’ve put the want ad everywhere
  • Leave no stone unturned
  • Are you offering enough money
  • Do you have the supply of clients to meet the demand of another practitioner
  • Have you identified where you need coverage 
  • Ideal team member avatar
  • Get testimonials from your team
  • Have a team page on your website 

Resources Mentioned


19 May 2021Mindset and Money Moves for Success00:45:52

On today's episode of the Spapreneur® Podcast, Emily King is our guest. We're talking about how to increase your bottom line by aligning your money story with your prices.

Emily is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she’s worked with 100’s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP practitioner, timeline therapist, and pilates instructor (yes--all those things!), Emily brings the perfect mix of manifesting-woo and business chops to the table to help women across the world live their best ‘Rich Woman’ lives - a life of financial freedom, fulfillment and fun.

Topics Covered

  • Money is Our Favorite
  • The Fear and Judgment of making Money
  • Why the Spa industry is afraid of making money
  • Don't spend your client's money for them
  • How to release the guilt of charging what you should
  • How to get free of the fear of making money
  • Lots of different ways to bring in more money, without charging more
  • You can't wait until you're comfortable raising your rates
  • Every dollar that comes into your being needs to have a purpose
  • Go for the big goal - it's okay
  • Being successful doesn't mean you're not afraid
  • Money personality types

Resources Mentioned


15 Sep 2021Using Instagram for Your Business with Elicia Crook from Massage Champions00:38:33

I am so excited for you, my Spapreneurs! Today I am interviewing Elicia Crook and we are talking about all things Instagram marketing. Are you ready to grow your spa business on Instagram? Then this is the episode for you!

Elicia is a Massage therapist, business coach, author & mentor to hundreds of therapists worldwide. Elicia has been enjoying business success for over 16 years & now teaches solo therapists and clinic owners how to build successful businesses & live life on their terms.

We will be going over:

  • What is the value of marketing on Instagram? 
  • Who can benefit most from marketing on Instagram?
  • What should you post?
  • How often should you post?
  • How can you grow your following?
  • And so much more!

Resources Mentioned:



12 Feb 2020Valentines Day Prep00:41:16

Valentine\'s Day can be an amazing and profitable day for any Spapreneur - so long as you have a Valentine\'s Day plan. This week, we’ve been digging in the archives and pulled out one of our most popular episodes! On this episode Lynn and Ramona go through all the things that they personally do to ensure they are ready for all the love and hearts. This is a good one you guys!

If you\'re a spa owner and want to create a plan to get the most out of the Valentine\'s Day crowd, this episode is for you.

07 Jul 2021What Excuses Are Holding You Back? (Excuses Series)00:25:03

On today's episode of the Spapreneur® Podcast, Ramona Rice is kicking off the Spapreneur® Excuses series. Excuses are easy but working towards your goals takes effort, time, and luck. In this episode of the Spapreneur® Podcast, Ramona Rice is going to go over some common excuses she sees in the spa world and how to overcome them. 

Topics Covered:

  • Excuse 1: Clients 
  • Have a client standards agreement Understand client expectations 
  • Know your ideal client for your business and for each staff member
  • Retention as a company focus
  • Excuse 2: Not enough time
  • Prioritize what’s important
  • Track your hours
  • Use block scheduling 
  • Excuse 3: I don’t have the knowledge 
  • Crowdsourcing information in Facebook Groups
  • Sign up for business training 
  • Excuse 4: Not enough staff 
  • The unemployment extra money is running out 
  • Have a hiring plan in place 
  • Your ideal team member avatar 
  • Excuse 5: No Money 
  • Profit first - book by Mike Michalowicz a proven system of business accounting and accountability that will enable you to enjoy profits as a business owner
  • Know your numbers - you have to know how much 
  • Stop asking for financial advice in Facebook groups

Resources Mentioned:


15 Jan 2020Small Changes Big Results00:34:10

You will often find that small changes you make in your business and personal life have the biggest impact. We know because we’ve done it and seen some amazing results. In this episode, we’re talking about the 10% goal when it comes to change and sharing some great examples of small changes you can implement today, that are guaranteed to transform not only your business, but your personal life too. Believe me y’all, this works.

Topics Mentioned

  • Habits
  • Just change one thing in your business
  • These are examples of where one small change worked
  • 10% more goal
  • Here are some of our small changes
  • Try these small changes in your spa business
  • Do more with less
  • Look around and see what small changes you can make

Resources Mentioned


10 Nov 2021More Money Less Work - Erinn Bridgman on Money Mindset & Management00:34:18
Are you a spa owner still struggling with trading time for money? Erinn Bridgman is a Strategic Money Mastery Coach and is teaching us how you can work less hours while earning more! She is also helping us overcome our limiting beliefs around money and write a new story for ourselves and businesses as Spapreneurs®

Topics Covered:

HOW TO BE COMFORTABLE WITH RISK

HOW TO BE GOOD WITH MONEY EVEN IF YOU "DON'T LIKE NUMBERS"

HOW TO OVERCOME LIMITING BELIEFS

BREAKING GENERATIONAL CURSES

HOW TO MAKE YOUR MONEY WORK WITH YOU

Resources Mentioned:

Money Mastermind With Erinn

Instagram@erinnbridgman

ErinnBridgman.com


Join Ramona for the 2021 Massage Boss Summit


(Episode 156 With Emily King | Learn Your Money Code)

07 Feb 2020What is the ONE thing you want to learn to grow your business?00:35:41

As a business owner there is so much that we can and need to learn to make sure our business is a success. There’s no point jumping in at the deep end and trying to learn everything all at once, it just doesn’t work. You need to take things one step at a time. If you were asked what one thing you would love learn to help grow your business what would that be? Well, you have the opportunity to do that, and win access to the Spaprenur Membership Community, FREE, for one whole year! Interested? Head over to the free Spapreneur Facebook Group and share the one specific thing you want to learn to grow your business.

Topics Mentioned

  • Lynn is back
  • Family is so important
  • Expenses and numbers
  • 6 Pillars Framework for Spa Owners
  • CEO Mindset vs Business Owner
  • Clients in your spa business
  • Outreach
  • Money
  • Systems and processes every spa business needs
  • What do you want to learn? 
  • Win an free annual pass to the spapreneur community

Resources Mentioned



18 Feb 2021Groupon is Not a Smart Business Partner00:20:14

On today's episode of the Spapreneur® Podcast, Ramona is riding solo and talking about Groupon. Ugh, not her favorite topic, but too many spa owners use it for marketing their business. In this episode, Ramona dives deep into the reasons why Groupon works and doesn't for your business.

Reminder if you love the podcast help us out by leaving a rating or review - it helps other people discover the podcast.

Topic Covered

  • Some of the good things about Groupon
  • The fine print of Groupon
  • The Main Reason It's a Bad Idea for Your Business


Resources Mentioned


22 Sep 2021Growing Your Business by Scaling Down - With Rebecca Brumfield00:31:04

Are you feeling stuck on where to take your spa business? Are you ready to grow but you aren't sure which direction to go? The answer may just surprise you…

Today’s episode is everything you need to know about transitioning and downsizing. And you will learn how growth sometimes comes with scaling back. I am interviewing Rebecca Brumfield. Rebecca is passionate about helping women bodyworkers build successful businesses. Rebecca is also my good friend and I am so excited to invite them back on the show!

We are going over:

How downsizing can actually help your business grow

How to make transitions in business

Why success I a personal metric

Why and How to align your goals with your core values

Doing business on your terms



Resources Mentioned: 


Rebecca’s Facebook Group - Badass Bodyworkers


Learn About Ramona’s Coaching Programs


30 Oct 2020We're Talking about Anxiety and Business00:41:27

On today's episode of the Spapreneur® Podcast we're talking about how it's extra this time of the year and anxiety is up. With the election and discussion, it's hard to escape and your clients feel they can take over your emotional state. How do we take on this challenge and anxiety with grace? This is what we're talking about today.

Topics Covered:

  • We have a new editor - Joel Sharpton! and he has the coolest wife
  • Sessy is heading to Europe again!
  • September the 2nd New Year
  • Amber Dugger is amazing
  • We take anxiety meds - and it's okay
  • When we feel taken hostage by the client
  • You Don't Have to Respond
  • Have a question that works that isn't political
  • When you're out of control
  • Control what you can control
  • You can't fix everything
  • Don't be a sponge be a duck
  • Pillar 5 - Systems and Processes
  • The difference between surrendering and giving up

Resources Mentioned


12 May 2021Why Branding Is So Important for Business00:38:43

On today's episode of the Spapreneur® Podcast, we have Ross Kimbarovsky from Crowdspring! We discuss the importance of having strong branding and design in all aspects of your business.

Ross founded and is the CEO at Crowdspring. More than 220,000 experienced freelancers help businesses, entrepreneurs, agencies, and non-profits with high-quality custom logo design, web design, graphic design, product design, and company naming services. Crowdspring has worked with the world’s best brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips, and many of the world’s best agencies – and tens of thousands of entrepreneurs and startups. Before founding Crowdspring, Ross practiced law for 13 years as a successful trial attorney. Fun fact: there's a rumor that Ross left his law practice in 2007 to found Crowdspring so that he could wear shorts to work. That rumor is true.

Topics Covered

  • Why Ross left the courtroom to start a branding company
  • Ramona accidentally stole Safeway's logo
  • Why cheap design costs
  • The problem with sloppy design
  • Give your clients a brand identity
  • A logo creates an emotional reaction and an expectation
  • Don't hide your personality
  • Mistakes with Brand Voice
  • Know who your customer is
  • SWOT!
  • Your business can't be rescued with great branding
  • Your brand voice also includes your recruitment of your team members

Resources Mentioned


24 Feb 2021Booking Keeping Doesn't Have to Be Scary00:34:59

On today's episode of the Spapreneur® Podcast, we have the amazing Alison Wright from Freelancer Booking Course. Now Alison is actually my personal friend and my accountability partner. She has an incredible course that doesn't require a math degree or even QuickBooks.

Topics Covered

  • Numbers are scary and that's okay
  • The easiest receipt tip ever
  • Numbers don't lie
  • How to make adjustments and changes

Resources Mentioned


01 Sep 2021Are You Doing a Nice Job?00:40:59

Are you a wellness professional or spa owner wanting to build a more sustainable business? On today's episode of the Spaprenuer® podcast, Ramona is interviewing Shaun Hill, host of the Nice Job Podcast. We are going over all things reviews. Reviews are one of the tools we have used to help us build a seven figure company. Tune in to learn how you can best take advantage of this strategy in your own business.

Questions Answered

  • What is Nice Job?
  • What is the most effective way to ask for reviews?
  • What should you do if you get a bad review?
  • How do you know it's time to make a pivot in your services?
  • How can you utilize reviews in your marketing? 

 

Resources Mentioned


03 Mar 2021How to Overcome Procrastination in Your Business00:21:14

On today's episode of the Spapreneur® Podcast, we're going to get right to the point - procrastination sucks. Not only because it prevents us from getting ahead but it's a time sucker because you run out of it.

Topics Covered

  • Why I didn't want to record this episode
  • Why are You Procrastinating?
  • Routines Help
  • Put on Real Clothes and Shoes
  • Have a Reward
  • What is the Win for Finishing?
  • Perfect is a Lie


Resources Mentioned


10 Feb 2021What Mattresses Tell Us About Business00:48:06

On today's episode of the Spapreneur® Podcast, we have guests who are experts in retail management and marketing. Mark Kinsley is President and CEO of Englander, a top-15 US mattress company founded in 1894. Mark Quinn is the Co-Founder of Spink & Co, Farm-Grown Beds, and the VP of Key Accounts and Marketing for Sherwood Bedding. Together, they are "Dos Marcos," and they're talking about their new book titled Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love With Your Store. 

Topics Covered

  • We're in the life improvement business
  • What transition is happening in your client's life
  • Building a Referral Based Business
  • Entrepreneurs Solve Problems
  • If they don't feel anything you don't have a relationship
  • What Christmas tree sales can show us about sales
  • Create little moments of surprise and delight throughout
  • Why you should form a relationship with a local mattress store
  • Why shop local works to promote your business
  • Make sure the values match your brand
  • Why Covid allows you to be more creative
  • What brings you in today?


Resources Mentioned


21 Apr 2021Why Email Matters for Business00:35:01

On today's episode of the Spapreneur® Podcast, we have the wonderful Meghan Nesta as our cohost.

Meghan is a Senior Product Manager at AWeber. During her 5+ years with the AWeber team, she has served on various teams that include both native mobile app and web-based feature development. A firm believer in collaboration and its status as the secret sauce to developing the most successful features, Meghan has a passion for continually developing ways to involve the entire team in the product development process. A seasoned speaker at events across the country, Meghan is passionate about educating entrepreneurs and small business owners about growing their businesses through email marketing. She is also an active member of and contributor to ProductTank Philadelphia.

We talk about all things email marketing, and there is so much value you're going to want to listen twice.

Topics Mentioned

  • Why you want to use an email service provider instead of a free Gmail Account
  • Get a Branded Email
  • Send emails that matter to your clients
  • A split test email
  • How often should we send emails
  • You want to be specific with your emails
  • Create Templates to make workflows easier
  • How do I know to segment? Ask the clients and base it on them
  • How to prioritize which emails
  • it's not bugging them to send them emails

Resources Mentioned


28 Sep 2016Meet the hosts of the Spapreneur Podcast | Spapreneur 00100:22:37
Summary of the Episode Lynn was in sales for ten years and a top sales person but stressed to the max and for two years she wanted to get out of sales. Then she hurt her back and sought out massage therapy, and she decided to go to massage school. While attending massage school, Lynn…
28 Nov 2016Why Every Spapreneur Needs a Business Plan00:17:30
You got to have a business plan for your spa to succeed. If you don’t have a plan, you need to close your doors or go work for one of those corporate spas. This is the topic for today’s Spapreneur Podcast. Driving factor for many individuals to become part of the spa industry is…
04 Jan 2017How Do You Control the Treatment Room00:32:29
Who controls the treatment room you or the client? That is the question Lynn and Ramona discuss on this episode of Spapreneur Podcast. From everything from the temperature to music, the client has a lot of say in their spa appointment. But do you have the skills, language, and backbone required when faced with a…
11 Jan 2017Valentine’s Day Prep Plan00:39:52
Valentine's Day can be an amazing and profitable day for any Spapreneur - so long as you have a Valentine's Day plan. On this episode Lynn and Ramona go through all the things that they personally do to ensure they are ready for all the love and hearts. Make sure to visit Spapreneur.com for full show notes and links to resources.
19 Jan 2017Delegation is a Business Owner’s Best Friend00:29:34
We’re talking about control issues and the importance of delegation as you grow your business. Y’all have been asking about how to build your staff, but you have problems letting things go. Or you’re worried that if you hire someone, they won’t do it just right. Here we break down how we handle bringing in…
02 Feb 20171 Client Retention Hack Spas Can’t Skip00:20:09
On today’s show, Lynn and Ramona talk all about building client retention with one simple hack – giving the client a reason to return. Giving a client a reason to return is crucial to the building of your business. Too often we see Spapreneurs saying they can’t build repeat clientele or they just aren’t getting referrals. Not true…
03 Mar 2017Creating a Fun Atmosphere for Your Spa Staff00:15:57
If you had the February like we did then you need to figure out ways to make your staff feel as pampered as your spa guests. We give you some great ideas how to invest in your people because when everyone is happy the clients can feel it. And it keeps people from poaching your…
16 Mar 2017Managing Client Expectations00:20:20
The Spapreneurs are back and have lots of great stories and tips for managing client expectations! Topics: Where Lynn and Ramona went during February What happens when clients expect one thing, and you deliver something else What your website is showing what the client is going to expect Setting up protocols and how to follow them…
11 May 2017Work Your Front Desk!00:22:40
On today’s episode, we’re talking about the front desk! When you have a great front desk it frees you up to do other things. Topics We Cover: Don’t be afraid to relinquish control is a freeing experience if you do it right What happens when Lynn has to run the front desk – it becomes performance…
17 May 2017Pick Up a Phone and Call Your Clients00:21:30
On today’s episode: Technology has helped us grow our business, but there is a limit to it. How you respond using technology matters – because often we can’t put emotion into an email or text response – so how do you handle that in what is a very personal business? Topics Covered How technology is…
24 May 2017Don’t Pick a Stupid Spa Name00:16:35
On today’s show: The name you choose for your business matters – a lot. It’s often the first impression of your business. Don’t set yourself up for questions you don’t want to answer. Topics Why competitors don’t matter The competitor down the road is stupid – wait until you hear this story We have enough…
07 Jun 2017Making Your Spa a Place Where People Want To Work00:19:59
On today’s show: How to listen to your staff members so you can create an environment that serves the clients and the therapists well. Take the time to listen to your staff when they have concerns and questions about your business. Topics: Not everyone deals with changes well Know the personalities of all the people…
31 May 2017Mo Front Desk Mo Drama00:24:30
On Today’s Show: More adventures in front desk land – because sometimes we don’t get it right. You don’t understand multitasking until you’ve run our front desk – which is why we put a lot of value on who we hire for the position and who we don’t. Listen and learn from our latest front…
26 May 2017Ask the Spapreneurs: Do Best of Contests Matter?00:04:35
On this week’s Ask the Spapreneurs a Facebook group member asks the question – do best of contests really matter? Ramona gives the low down in this quick Ask the Spapreneurs episode. Want to ask the Spapreneurs a question? Join our free Facebook Community! There you can engage with the Spapreneurs and all of our…
14 Jun 2017How we sold $25,000 worth of massages in four days using Email00:20:53
On today's Spapreneur podcast: Lynn celebrated her birthday and decided to eat birthday cake while recording this episode. How we're becoming a "grown up" with a new website and app for our clients. So we needed to raise money - and boy did we! Topics Covered: 4 or more membership system The thoughts of free…
21 Jun 2017How to Set the Customer Service Tone at Your Day Spa00:23:47
On Today’s Episode: Ramona and Lynn talk about customer service today! Lynn has a brand new customer service crush with her Frontier Rep. It doesn’t matter if you a huge spa or single person, customer service matters – a lot! You as the business owner have to set the tone for customer service for your…
28 Jun 2017How to Be Accessible to Your Clients and Staff00:22:38
On today’s show, we talk about how to be approachable in the spa business. This industry more than any other you really have to be available emotionally for clients. Accessibility is so important for growing your business. We are trusted with our clients to make good recommendations. Some clients you may be more accessible to…
27 Sep 2017Absolutely This is the Time of Year to Plan00:35:15
This episode is brought to you by We’re back! Summer is over and your favorite Spapreneurs are back on the air! We’re talking about getting your last quarter of the year ready to go Fall through Valentine’s Day 2018! In this episode we go over some key points to create your plan for success in…
04 Oct 2017Cheap Marketing Ideas That Work00:36:59
No fear in this industry – here are some of the things that got us started. You must try everything to get your business going and some things might freak you out. Those are the things that are likely to be the most successful. Things We Talked About in this Episode: How to get over…
10 Oct 2017Myths About Working in Spas00:41:06
Lynn is still not willing to say absolutely. We’re myth busting in this episode. Seriously we are breaking down the myths that are holding you back from success! On today’s podcast: Lynn is sharing decorating ideas Myth of the “Spa Professional” Myth you must be quiet and listen to massage music Myth of worrying about…
18 Oct 2017How to Raise Your Rates00:31:46
Today we’re talking about raising your rates. Pricing yourself correctly is an art, but one that you can hone. What We Talked About: Should you open your own place right away How to look at competitors Why money needs to be the first rule When you know when it’s time to raise your rates Who…
25 Oct 2017How to Get More Testimonials00:38:58
One of the best ways to build new business is to get testimonials, but so many of you can’t seem to figure out the formula to get more and consistent testimonials. We have the system and we’re sharing it with you today. Sadly the review that we talk about is no longer on Facebook –…
31 Oct 2017Spa Horror Stories | A Halloween Special Episode00:35:39
Happy Halloween Spapreneurs! We’re sharing some of our ‘horror’ stories with spooky additions thanks to John Bukenas from Audio Editing Solutions. If you have a Spa Horror Story to share let us know hello@spapreneur.com. Things We Talk About The Ghost in the Spa Massage Therapist and the Shaman Captain Compost The Crumudengon and his Wife…
08 Nov 2017How to Host a Spa Open House00:28:52
On today’s episode, we’re talking about open houses! Remember the purpose of the open house is to show off your business to clients and to bring in their friends. What we talk about Themes for open houses Do you have mini services or not? Purpose of the open house How to get people to invite…
15 Nov 2017How to Handle Inappropriate Clients00:38:12
On today’s Spapreneur podcast we’re talking about a hot topic – sexual harassment. There is no industry that doesn’t deal with sexual harassment – but it seems in spa-land we have a different relationship with harassment. We talk about what to do when this happens. Stop and No are complete sentences. No amount of money is…
06 Dec 2017What To Do To Make This the BEST Holiday Season00:36:12
On today’s episode, we’re talking about the Holiday season. Ramona’s back from the UK, we both survived Thanksgiving and we’re ready for the Holidays – or are we. We discuss the Massage Envy controversy and how it affects our business, and how successful our open house was! Then we go into what you need to…
14 Dec 2017How to plan for your best 201800:45:22
On today’s episode, we talk about planning for 2018! It’s not too late to start planning for the BEST year ever! We’ve got a roadmap and why writing everything down makes it totally real! What new thing are you going to do to make your business jump start for 2018? What We Talk About We…
20 Dec 2017The Six Pillars to Spa Success00:44:57
On this episode, we talk about the six things all spa professionals need to succeed. 2018 is just days away and we want y’all ready to go! We want you to build your business beyond the treatment room and this episode will help! The Six Pillars of a successful spa are new clients, retention, building…
17 Jan 2018Getting Back to Basics00:32:17
On this week’s episode We handle our question of the week, Sessy talks about changes she wants to make in her life and business. It starts with looking her own roadmap and be honest about the need for the new roadmap. We’re writing a managerial procedures manager, and Lynn wants to become less of a friend…
24 Jan 2018Make Your Clients Look Like Valentines Day Heroes00:41:11

We’re repurposing our fabulous Valentine’s Day episode from last year – because it’s just that good! It’s fun to hear things like Sessy complaining about her butt – she’s better now because she’s been working out for a full year! Remember for Valentine’s Day – you are responsible for him having a happy Valentine’s Day.…

01 Feb 2018When Your Business Costs You Personal Relationships00:32:29
On today’s episode, we talk about to avoid the case of the f*ck its that sometimes happens with owning a business. Trust us, no matter how successful you’ll face with the f*uck its, so get some perspective. Self-care is so important for the Spapreneur -it’s something we often skip. Relationships can sometimes be a self-care item that…
08 Feb 2018How to Convert Once a Year Clients into Regular Clients00:22:36
We got the date wrong – it’s the week before – it’s going to be okay, we’re really good at helping spa workers get more clients, not checking dates. On today’s episode, we learn about eating shorts when you can’t find the right decor for your spa. Valentine’s Day is on a Wednesday this year,…
14 Feb 2018Communication is your best business building tool00:41:19
On today’s episode, we celebrate communication in your business. In everything, you do in life, communication matters. Being clear, concise in running your own business is one of the most important things about your business. Expanding your business means that you as an owner have to be very clear in your expectations. Communicate to yourself…
22 Feb 2018How to Roll with the Punches for Your Day Spa00:33:34
On this episode, it’s full of helpful tips like stop worrying about matching your stuff and have a plan for overcoming what we go through in this episode. We’ve survived Valentine’s Day – and rolled with the punches. You can too! Between therapists not letting us know that stuff is missing from there not letting us…

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