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This week Mills dives into some strategy around goal setting

She talks through ways to look back, be present and move forward into your next few months in business.

Want to watch mills? she's on youtube as well https://youtu.be/wVwyfJv_PH4

Connect with Mills:

• ⁠Apply to work with me⁠

•.   ⁠Soul Leaders Academy⁠ 

• Let’s connect on Instagram! ⁠@mills_gray⁠

• ⁠Join my Free Facebook group⁠

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Mills dives a little deep into 7 steps to help you get unstuck in your business.

this week Mills talks about a social media bundle she sells https://millsgray.kartra.com/page/socialbundle

If you like what Mills does please review her on the platform you are listening on

Connect with Mills:

• ⁠Apply to work with me⁠

•.   ⁠Soul Leaders Academy⁠ 

• Let’s connect on Instagram! ⁠@mills_gray⁠

• ⁠Join my Free Facebook group⁠

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FEAR can halt us, it can scare us, it can limit us, so how do we get out of our own way and deal with the FEAR?

For more info on Mills check www.millsgray.com

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Understanding how your empowered or disempowered feminine and masculine energy is showing up and the effect on your business.

Mills is currently enrolled in a HUMAN DESGIN Embodiment programme! and is sharing some experience around her learnings so far.

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Mills dives into how to save time using automation. You will get the best value from this if you participate!

Connect with Mills:

• ⁠Apply to work with me⁠

•.   ⁠Soul Leaders Academy⁠ 

• Let’s connect on Instagram! ⁠@mills_gray⁠

• ⁠Join my Free Facebook group⁠

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Mills dives into some objection handling this week.

If you would like to come to her in person event in Farnham Surrey where she will be recording her podcast live! then please click on the link below

https://millsgray.kartra.com/page/prosperevent

Connect with Mills:

• ⁠Apply to work with me⁠

•.   ⁠Soul Leaders Academy⁠ 

• Let’s connect on Instagram! ⁠@mills_gray⁠

• ⁠Join my Free Facebook group⁠

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On the 9th June Mills is hosting a retreat that is full booked, She thought it would be useful to let you know what steps she to consider when launching, (this could be a retreat a masterclass, a summit etc)

If you have any questions then drop Mills a message via IG on Mills_Gray

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Are you holding yourself back, and ultimately holding others growth and transformation back? Mills chat's through and reflects on moving past limiting beliefs and stepping into your power. She discusses her sold out retreat and reflects on the what if's

If you would like to look at her retreat for 2024 please check http://www.rewildretreat.com

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The final part to Mill's in person event, which talks about Facebook groups

Mills has a course on how to build facebook groups

https://millsgray.kartra.com/page/growfbgroup

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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Mills has a big announcement ! have a listen it's a goodie

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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This week Mills dives into how she launched a sell out workshop (25 tickers in a few days)

She talks about her branding, check out the amazing Helix Design https://www.instagram.com/helix_design_studio

Connect with Mills:

• ⁠Apply to work with me⁠

•.   ⁠Soul Leaders Academy⁠ 

• Let’s connect on Instagram! ⁠@mills_gray⁠

• ⁠Join my Free Facebook group⁠

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Meet Nikki Wheeldon serial entrepreneur and mum of two. Co-founder of Jampot Business Support (www.jam-pot.com) and also Co-Founder of Communal Brew (www.communalbrew.com)

A candid discussion about growing a business, helping other entrepreneurs with a flexible model of support.   

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Mills interviews Susie who is a serial networker, business owner with many different offerings including building a business on instagram where she get's paid to promote.

She also runs a networking group.

You can find Susie on instagram https://www.instagram.com/wikiplacesforkids_official/

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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Mills has been in Sales since 2000 that's a whopping 23 years. Here she shares some of her do's and don'ts for making it easy to sell.

If you would like some more tips then please subscribe to her podcast and get alerts each time she releases one.

Come say hi on Insta www.instagram.com/mills_gray

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Lewis Herridge is the outdoor bloke, an ultra marathon runner a back to basic revival of body and mind. 

www.instagram.com/theoutdoorbloke 

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Meet Cath who chats about spirituality and growing her business - we can have it all without exception. 

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This week Mills dives into your marketing. If it’s taking months to convert clients, your messaging might be wrong… 😑 

When you have the right marketing message, clients can sign up within hours of first seeing you. ⏰ 

I remember a time when I would be sitting at the start of the month counting conversations and potential clients, either panicking and thinking I needed to work harder to fill my pipeline, or pondering what to do next to make a sale. 💰

  📋I had a list of people I was following up with for months who weren’t buying but weren’t saying no (we all know those types!).

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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An awesome chat with Kate Munro Boot who is an intuitive chef, brings love to her food and creations, has created a path and business following what she loves doing. 

From super yachts with billionaires to retreats & foraging. Join the chat. I loved it. 

To follow her you can find her here https://www.instagram.com/themindfulchefette/

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This week Mills discusses boundaries with your business. If you could change something in your business what would you look at?

Head over to Instagram and share your business boundaries www.instagram.com/mills_gray

IF you would like a free training on growing you business then check out https://millsgray.kartra.com/page/PIF

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A mini dive into pricing and how to correctly find the price for your service.

If you would like more then here is an exercise for you https://millsgray.kartra.com/page/pricing

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Today Mills dives into how to grow and scale and how you have capacity to grow to the income and client numbers you want.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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Mills dives into some mindset work around things not going so well.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

•.   ⁠⁠Soul Leaders Academy⁠⁠ 

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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In this episode of Soul Leaders, Mills Gray dives deep into the pivotal role of lead generation in business growth. Mills shares insights on how to consistently attract new clients through organic growth strategies, ensuring a fresh pool of potential clients. She breaks down the episode into three key parts: organic growth, borrowing audiences, and paid growth strategies, focusing today on the first segment—organic growth.

**Key Topics Covered:**

1. **Introduction to Lead Generation:**

  - Importance of lead generation in business growth.

  - Challenges of selling to a stagnant audience.

2. **Organic Growth Strategies:**

  - The necessity of mastering organic growth before moving to paid strategies.

  - Importance of consistent and intentional organic marketing efforts.

3. **Focus on Facebook Groups:**

  - Facebook groups as a powerful tool for lead generation.

  - Benefits include raising authority, nurturing clients, and generating content ideas.

  - Example of group member request questions leading to email list growth.

4. **Instagram for Lead Generation:**

  - Creative opportunities with Instagram, including reels and stories.

  - Using hashtags to find and connect with ideal clients.

  - Benefits of using ManyChat for automation and efficiency.

5. **Best Practices for Organic Growth:**

  - Importance of sticking to one platform initially and being consistent.

  - Understanding your strengths and choosing the right platform accordingly.

  - Transitioning leads from social media to an email list.

6. **Case Study:**

  - Example of Tommy, a men's coach who successfully grew a small but highly engaged Facebook group and made significant sales.

7. **Upcoming Episodes:**

  - Next episode will focus on borrowing audiences to grow your business.

**Action Items:**

- For more insights or questions, connect with Mills on Instagram: @Mills_Gray

- Interested in growing your Facebook group? Check out Mills' digital course for just £37. https://millsgray.kartra.com/page/growfbgroup

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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In this episode of the Soul Leaders podcast, host Mills Grey dives deep into the often-taboo topic of money. She explores the complexities of our relationship with money, addressing how it impacts our personal and professional lives. Mills reflects on her own journey from feeling repelled by flashy displays of wealth to developing a healthier, more balanced perspective on money.

### Key Discussion Points:

1. **Authenticity and Money:** Mills shares her initial aversion to the ostentatious displays of wealth often seen in the coaching industry. She discusses how rejecting the focus on money was just as unhealthy as obsessing over it and highlights the importance of finding a balanced, authentic relationship with money.

2. **Common Money Mindsets:**

  - **Fear and Control:** Mills explains that not caring about money is often a way to exert control in situations where one feels helpless or scared.

  - **Inherited Beliefs:** Many people adopt their money mindsets from their parents or upbringing, which can manifest as fear of spending, difficulty in charging appropriately for services, or a reluctance to invest in oneself.

3. **Identifying Unhealthy Money Beliefs:** Mills encourages listeners to journal about their feelings towards money, examining whether their attitudes might be masking deeper fears or insecurities.

4. **Practical Exercise:** She suggests giving money a purpose by outlining what one would do with a significant amount of unexpected income. This exercise helps in visualizing and planning for financial growth, making it feel more achievable and less intimidating.

5. **Money as Energy:** Mills discusses the concept of money as an exchange of energy and how it often feels intangible despite its significant impact on our lives.

6. **Addressing Money Objections in Business:** She notes that financial objections are common when selling services and can stem from various issues, including unclear marketing messages or clients’ own fears around spending money.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

### Key Takeaways:

- **Balanced Perspective:** Find a middle ground between rejecting and obsessing over money.

- **Authenticity:** Be true to your own relationship with money, without feeling pressured to conform to external displays of wealth.

- **Purposeful Spending:** Plan how you would use money if you had more of it, making financial growth feel more manageable.

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Welcome to Soul Leaders, the podcast for service-based business owners who want to grow and scale their business with effective marketing and lead generation strategies. Hosted by Mills Gray, this episode concludes a three-part series on lead generation, focusing on Facebook ads.

**Episode Summary:**

In this final installment, Mills repurposes a previously aired episode to delve into the power of Facebook ads for lead generation. Building on previous discussions about organic growth and collaborations, she emphasizes the importance of having foundational elements in place before investing in paid advertising.

**Key Points:**

1. **Importance of Foundation:**

  - Ensure all elements are in place before spending on ads to avoid wasting money.

  - Facebook ads are powerful but must be used correctly for effective results.

2. **Understanding Your Ideal Client:**

  - Crucial to have a detailed understanding of your ideal client.

  - Knowing their problems, desires, fears, and daily habits helps tailor your marketing message effectively.

3. **Creating an Effective Lead Magnet:**

  - A compelling lead magnet is essential for attracting potential clients.

  - Example: Mills' client Natalie, a master yoga instructor, successfully used a video lead magnet to attract leads.

  - Spend adequate time creating a valuable lead magnet without getting overwhelmed.

4. **Developing a Hook and Nurture Sequence:**

  - A strong hook is necessary to entice prospects to download your lead magnet.

  - Implement a nurture sequence via email to engage and build relationships with leads.

  - Share testimonials, authority, and personal stories to connect with your audience.

5. **Branding and Ad Design:**

  - Invest in quality branding to create visually appealing ads.

  - Ensure your ad is a "scroll stopper" that captures attention immediately.

6. **Balancing Organic and Paid Strategies:**

  - Continue using organic strategies like Facebook groups alongside paid ads.

  - Mills shares her success with growing a Facebook group and using it to expand her email list.

**Practical Advice:**

- **Start with Organic Growth:** Before diving into paid ads, establish a strong foundation with organic growth strategies.

- **Refine Your Ideal Client Profile:** Continually update and refine your understanding of your ideal client.

- **Create and Optimize Lead Magnets:** Develop lead magnets that are valuable and engaging, using videos if possible.

- **Implement a Robust Nurture Sequence:** Design an email sequence to nurture leads and build relationships.

- **Invest in Quality Branding:** Ensure your ads are visually appealing and branded effectively.

- **Combine Strategies:** Use a mix of organic and paid strategies for comprehensive lead generation.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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- **Recap and Importance of Lead Generation**:

 - Emphasizes the necessity of growing an email list as a cornerstone of business growth.

 - Lead generation allows direct communication with potential clients and safeguards against relying solely on social media platforms.

- **Collaborations and Borrowing Audiences**:

 - Identify who shares your ideal client but isn't a direct competitor.

 - Examples: A business coach collaborating with a Facebook ad specialist or SEO expert.

 - Encourage a growth mindset and view collaborations as mutually beneficial, not competitive.

- **Forms of Collaboration**:

 - Summits, panels, in-person events, podcast appearances, and retreats.

 - Case Study: A breathwork specialist gained clients by offering sessions at a retreat.

- **Practical Tips for Successful Collaborations**:

 - Don’t wait to be asked; proactively seek out opportunities.

 - Prepare subjects you can speak on and the value you offer.

 - Have a well-crafted PDF or proposal ready to present your collaboration ideas.

- **Personal Experience**:

 - Mils shares her experience of being part of a summit, gaining 200 new email subscribers, and converting some into clients.

 - Highlights the power of starting conversations to drive conversions.

- **Effective Call to Action**:

 - Example: After a training session, invite potential clients to start a conversation by DMing a specific keyword.

 - Focus on starting conversations rather than hard selling.

- **Encouragement to Collaborate**:

 - Collaborations bring new people into your world and foster business growth.

 - Mils invites listeners to share their collaboration stories and reach out for conversations.

- **Conclusion**:

 - Request for listeners to rate, review, and share the podcast.

 - Teaser for next week's episode focusing on paid lead generation strategies.

#### Call to Action:

- **Engagement**:

 - Rate and review the podcast to help others discover it.

 - Share the podcast with your network to promote a growth mindset and collaborative spirit.

 - Reach out to Nils on social media to share your experiences or start a conversation.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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In this episode, Mills shares a deeply personal story about a monumental decision to overhaul her business. She talks about the fears she faced, the strategic changes she made, and the incredible results that followed. If you're contemplating a major shift in your business but feel apprehensive, this episode is packed with insights and inspiration to help you take the leap.

**Key Takeaways:**

1. **Introduction and Backstory**:

  - Mills introduces herself and gives a brief backstory of her journey from a life and health coach to a business strategist.

  - She shares how she transitioned into business coaching and started the Soul Leaders group coaching program.

2. **The Decision to Pivot**:

  - Mills discusses the nudges she felt to make a change and the internal struggle she faced in deciding to stop her group coaching program.

  - The fears she had about making the change, such as losing income, having to start over, and potentially disappointing her current clients.

3. **Working Through the Change**:

  - The process of identifying the type of clients she wanted to serve and the attributes she had to help them.

  - The importance of building trust in herself and the practical steps she took to revise her business strategy, offer, lead generation, and marketing approach.

4. **Implementing New Strategies**:

  - Mills talks about how she updated her marketing copy, lead magnet, and sales strategy to attract her new target clients.

  - She emphasizes the significance of not wasting time, automating processes, and forming new habits to align with her business goals.

5. **Results and Success**:

  - The amazing outcomes of her business overhaul, including signing up 15 clients in three months, achieving her vision board goals, and feeling more aligned and in flow.

  - Encouragement for listeners who want to make a change but fear rocking the boat, with a focus on strategic planning and trust-building.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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**Episode Summary:**

Welcome back to another episode of Soul Leaders! In this episode, Mills dives into a crucial but often overlooked aspect of lead generation: your content. Are you guilty of producing vanilla content? Mills breaks down why boring content can stifle your business growth and how to revitalize your approach to attract the right clients. 

**Key Takeaways:**

1. **Understanding Vanilla Content:** Vanilla content is uninspired and bland, leading to boredom for both you and your audience. This results in attracting the wrong clients.

2. **Client Example:** Mills shares a case study of a client who was stuck in a content rut and serving the wrong audience. By shifting her content strategy, she reignited her passion and began attracting her ideal clients.

3. **Intentional Selling:** The importance of being intentional in your marketing messages to attract and resonate with your target audience.

4. **Identity and Ideal Client:** Key questions to ask about your and your client's identities to create more engaging and effective content.

5. **Mirroring Client Language:** How using your clients’ language can make your content more relatable and impactful.

**Actionable Steps:**

1. **Reflect on Your Identity:**

  - Who are you, and how do you want to show up in your business?

  - What words and feelings resonate with you?

2. **Understand Your Ideal Client:**

  - Who are they and what characteristics do they exhibit?

  - What values drive their decisions and what challenges do they face?

3. **Revamp Your Content:**

  - Infuse your personality and spice up your content to stand out.

  - Mirror your client’s language to make your messages resonate more deeply.

4. **Be Intentional:**

  - Ensure your marketing messages are purposeful and directed towards attracting your ideal clients.

**Connect with Mills:**

- **Work with Mills:** Interested in one-on-one coaching? Mills is currently accepting bookings for September. Choose from two-month, three-month, or six-month containers.

- **Application:** https://millsgray.kartra.com/survey/application/

- **Instagram:**https://www.instagram.com/mills_gray/- Slide into Mills’ DMs for a chat!

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In this episode, Mills dives deep into the concept of intentional selling, a strategy designed to help business owners regain control of their time and energy, especially in a world dominated by social media distractions. If you often find yourself stuck in a cycle of endless scrolling, comparing your business to others, or feeling like you're constantly "working" but not getting the results you want, this episode is for you.

Mills shares personal experiences and practical tips on how to be more intentional with your time, energy, and business strategies. She discusses the importance of focusing on high-impact activities, the 80/20 rule, and how being organized can transform not just your business, but your entire life. Learn how to set up systems that reduce your time on social media, improve your productivity, and ultimately, drive your business to the next level.

**Key Takeaways:**

- **The Social Media Trap:** Understanding how excessive time on social media can drain your energy and negatively impact your business mindset.

- **Intentionality in Business:** How to focus your efforts on high-impact activities that truly move the needle in your business.

- **The 80/20 Rule:** Leveraging the idea that 80% of your results come from 20% of your actions and cutting out the rest.

- **Practical Systems:** Setting up systems, routines, and habits that help you stay organized and productive without feeling overwhelmed.

- **Case Study:** Mills’ approach to intentionally growing her Facebook group and how this strategy can be applied to other areas of your business.

- **Balancing Life and Business:** Tips on how to structure your workweek to allow more time for personal life, avoiding burnout, and staying energized.

- **The Power of Planning:** Why planning your content and business activities ahead of time can be a game changer, even for those who are neurodiverse.

**Call to Action:**

- If you're feeling overwhelmed and want to bring intentionality into your business, Mills is opening up a few spots for one-on-one coaching in September. Reach out via Instagram DMs to learn more about how you can work together.

**Resources Mentioned:**

- Connect with Mills on Instagram:@mills_gray

- Learn more about Mills’ coaching programs on her website:www.millsgray.com

APPLY TO WORK WITH MILLS

**Listener Interaction:**

- How is intentionality playing a role in your business? Share your thoughts or experiences by tagging Mills on social media or leaving a comment on her latest post.

**Closing Thoughts:**

Mills encourages listeners to take a moment to assess how intentional they are being in their business and to take steps to eliminate distractions. Remember, it’s not about doing more, it’s about doing what matters most.

---

**Subscribe & Leave a Review:**

- Enjoying the Soul Leaders podcast? Don’t forget to subscribe, rate, and leave a review on your favorite podcast platform!

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In this episode, we dive into the vibrant energy of September—often likened to a "new school term" for business owners. Host Mills Grey explores how to leverage this renewed sense of focus and momentum to recalibrate your goals for the final stretch of 2024. Whether you're a business owner juggling parenting or someone feeling the anxiety of getting back into the swing of things, this episode offers practical advice to realign your goals, overcome fears, and step into success.

**Key Takeaways:**

1. **Embracing September Energy:** Learn how the post-summer shift can be a powerful time to refocus your business goals and harness that "new school term" energy.

2. **Practical Goal Setting:**

  - Write down your top three business goals for the rest of 2024.

  - Dig into the "why" behind these goals to uncover their true purpose and importance.

3. **Addressing Fears and Blocks:**

  - Identify any negative thoughts or fears that arise when thinking about your goals.

  - Reflect on whether these fears are holding you back and how to manage them.

4. **Stepping into Success:**

  - Visualize how you will handle achieving your goals and the characteristics you'll need to embody.

  - Practice "acting as if" to mentally prepare for your success without falling into inauthenticity.

5. **Trust the Process:** 

  - Lean into past experiences where trusting yourself led to success, and use these as reminders to trust the process moving forward.

**Listener Engagement:**

- **Share Your Progress:** Mills invites you to DM her on Instagram with your thoughts, progress, or any questions about the episode. 

- **September Coaching Spots:** Limited one-on-one coaching spots are available for September. If you’re interested, check the show notes for a link to apply or reach out directly via Instagram DMs.

- **Podcast Review Contest:** Leave a review of the podcast and notify Mills to be entered into a prize draw for a free strategy call.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

**Special Announcement:**

- **Podcast Release Schedule:** Apologies for last week’s early release—consider it a bonus! Continue tuning in every week for more insights and strategies to grow your business.

**Call to Action:**

- **Leave a Review:** Share the podcast with your business besties and write a review to enter the competition.

- **Join the Conversation:** Head over to Instagram to discuss this episode with Mills and other listeners.

---

**Remember to subscribe, rate, and review the podcast on your favorite platform. Thanks for listening!**

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**Episode Summary:**

In this episode of *Soul Leaders*, Mills Gray dives deep into the world of lead generation, a crucial element for any service-based business. Sharing a recent success story of one of her clients, Mills explains how getting your marketing message right, being intentional with lead generation, and finding the best strategy for your business can yield incredible results. With personal examples and actionable advice, Mills demystifies lead generation and offers practical strategies to implement today.

**Key Topics Covered:**

- A client success story: how intentional lead generation led to a sold-out retreat and high-ticket clients.

- Different types of lead generation strategies and how to choose the best one for your business.

- The importance of understanding your ideal client beyond just demographics—how they feel and what motivates them.

- Why there is no one-size-fits-all solution for lead gen, and how to find what works best for you.

- The power of Facebook groups, email nurturing, and organic lead strategies in generating consistent leads.

- Why Mills doesn’t believe in cold outreach and prefers more personal, organic strategies for lead generation.

- How focusing on lead generation can make selling feel less "icky" and more authentic.

**Key Takeaways:**

1. **Client Wins**: Success is in the strategy! From filling retreats to landing high-ticket clients, nailing your marketing message and lead gen is key.

2. **Best Lead Gen Strategies**: There’s no silver bullet—every business is different.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

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"Lead generation isn’t about what strategy will work for everyone. It’s about finding what works best for you, your business, and your ideal clients."* – Mills Gray

In this episode of *Soul Leaders*, host Mills Gray delves into the intricacies of lead generation, offering a fresh perspective on how to approach it in a way that aligns with your business goals. Mills shares her insights from her latest presentation, where she talked about lead generation strategies, and answers a common question: “What’s the best lead generation method?”

**Key Topics Covered:**

- **Why There's No One-Size-Fits-All Solution**: Every business is unique, and so is the ideal lead generation strategy. Mills discusses why it's essential to understand your business needs and those of your clients before diving into tactics.

- **Building Foundations for Effective Lead Gen**: It’s not just about implementing a strategy. Mills explains how laying the right business foundations can make lead generation easier and more effective.

- **The Right Fit for You and Your Clients**: Instead of jumping into quick-fix solutions, Mills emphasizes the importance of creating a business that you love and identifying the right leads that genuinely resonate with your offerings.

- **Different Lead Gen Projects**: From YouTube and Instagram to challenges and workshops, Mills shares the variety of lead generation options that can grow your email list, explaining why some might work better for you than others.

- **Understanding Your Client's Mindset**: Mills highlights the importance of diving deep into what your ideal client wants before deciding on the perfect lead gen strategy.

If you’re ready to generate aligned, high-quality leads that feel easy and natural, Mills has one spot left for one-on-one coaching! Reach out on Instagram @Mills_gray or apply via the link below to start transforming your lead generation process.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In this episode of *Soul Leaders*, Mills dives into the world of attracting your ideal client organically using social media. By reverse-engineering the client acquisition process, Mills explains the key steps that lead to successful organic lead generation. From creating powerful hooks to writing strong, engaging content, Mills shares strategies to help you up your Instagram game and attract clients without feeling overwhelmed.

Key topics covered include:

- How to create strong hooks that capture attention.

- Crafting content that speaks directly to your ideal client's pain points and desires.

- The importance of call-to-actions (CTAs) to drive engagement.

- Using emojis and hashtags strategically in your posts.

- Tips on engaging with followers and building community.

Mills also offers valuable tips on content creation, ensuring that your posts don’t just add to the noise but are impactful and resonate with your audience. Whether you’re struggling with writing captions or finding the right hooks, Mills has you covered with practical advice to take your social media strategy to the next level.

**Key Takeaways:**

- Reverse-engineering the client acquisition process.

- Understanding the importance of hooks in content creation.

- How to write captions that resonate and engage.

- Leveraging calls to action, hashtags, and emojis to boost your social media presence.

- The role of consistency and clarity in social media success.

**Resources Mentioned:**

-FREE DOWNLOAD HOW TO CREATE CAPTIONS AND HOOKS

- [Link to a month’s worth of hooks - £9 digital product]

**Competition Alert:**

Rate and review the *Soul Leaders* podcast, and let Mills know to be entered into a prize draw for a free strategy session!

**Connect with Mills:**

- Instagram: @mills-gray

- Website: www.millsgray.com

Show notes transcribed using cockatoo

Hosted on Acast. See acast.com/privacy for more information.

Thank you for tuning into another episode of *Soul Leaders*! I'm Mills, your host, and I’m so excited you’re here with me today. We’re diving into optimizing your content for different audiences—specifically, how to create content that speaks to both *cold* and *warm* audiences. 

Too often, I see creators assume their entire audience already knows who they are and what they offer. This mindset can really slow down conversions, especially with cold audiences, who are potential new followers or leads discovering you for the first time. The challenge is not to alienate these cold audiences by only speaking to those who already know you.

Let’s break it down, starting with your Instagram profile:

1. Optimizing Your Title

  Your title is prime real estate for searchable terms. It’s not just about your name; it's about letting people know exactly what you do. For instance, I use “Camilla (Mills) Gray, Marketing Strategist & Mentor” because “Marketing Strategist” is searchable. It’s clear, and it speaks to both warm and cold audiences. Does your title say what you do? If it’s just your business name and that doesn’t give any clue about what you do, you might be missing out on potential new followers.

2. Writing a Bio That Speaks to Cold Audiences

  Your bio should be written with cold audiences in mind. It should clearly state *how you help people* and *what you help them with*. Keep it concise but impactful. Think of it as a snapshot of your value. 

 For example, in my bio, I talk about helping ambitious women generate more leads and higher cash months with intentional marketing. This speaks to people who might be meeting me for the first time. What does your bio say? Does it immediately tell someone new how you can help them?

3. Your Grid’s First Three Images

  The top three images on your Instagram grid are crucial for cold audiences. Ask yourself: do these images represent what you do and how you help? Are they aligned with your lead magnet? If someone is new to your page, these images need to immediately communicate the value you offer. Don’t assume everyone knows what you do; make it explicit.

4. Intentionally Writing Content for Cold Audiences

  When creating your posts, think about how you can communicate to someone who’s never heard of you before. Avoid jargon or making assumptions about what they know. You want to clearly spell out the value you provide, even if you're discussing client transformations or success stories.

5. Email Marketing & Speaking to Cold Audiences

  Even in email marketing, balance your content to ensure it appeals to cold leads who may not yet know the full extent of what you do. Highlight your offers clearly and avoid assuming everyone is familiar with your services. 

Lastly, as you create content, think about calling out your ideal client. Be specific about who you want to work with, and who your content is for. This helps attract the right people while naturally filtering out those who aren't the right fit.

Thanks again for listening. I hope you’ve found this episode valuable, and I look forward to seeing you next week!

NEW LEAD GEN COURSE LAUNCHED !

https://organic-lead-generation.com

Connect with Mills:

My website https://www.millsgray.com/

• ⁠⁠Apply to work with me⁠⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

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Episode Summary:

In this week's episode, Mills dives deep into how she's transformed her mindset and business over the past year. She reflects on the shifts she's made, including refining her product suite, improving her consistency with content (especially the podcast!), and setting clear boundaries in both her work and personal life. Mills also shares the importance of having a strong mindset and acting as the future version of yourself to break through resistance and embrace growth.

She highlights her recent focus on levelling up through consistency, from weekly podcast episodes to planning her content more effectively. Mills emphasizes that progress doesn’t always come from massive changes but rather through smaller, consistent actions that contribute to long-term growth. Whether you’re struggling with resistance, looking for ways to grow your business, or simply in need of inspiration, this episode will motivate you to take action and reflect on your own journey.

Key Topics Covered:

- Mindset and Up-Leveling: How getting into the right mindset helps you step into the future version of yourself and reach new business goals.

- Reflection on Business Growth: Taking time to recognize the wins, big or small, through practices like creating a “brag sheet.”

- Consistency in Podcasting: How Mills has stayed consistent with her podcast this year, what tools she uses to streamline the process, and the positive impact it’s had on her brand.

- Product Suite Overhaul: The shift from group coaching to one-on-one coaching, digital products, and how it has re-energized her passion for mentoring.

- Boundary Setting: Maintaining balance between growing a business and personal life by sticking to clear work hours and creating space for personal activities.

- Investing in Personal Growth: How working with a coach and joining a mastermind helped Mills break through comfort zones and continue evolving.

- Planning for Success: The importance of mapping out content, offers, and goals for future growth.

Key Takeaways:

- Small, consistent actions lead to long-term business growth.

- Reflecting on wins, no matter how small, is crucial for maintaining motivation and perspective.

- Stepping out of your comfort zone requires both mindset work and taking practical steps toward growth.

- Investing in yourself and your business through coaching or masterminds can be transformative.

- Setting clear boundaries can prevent burnout while allowing for significant business progress.

Resources Mentioned:

- Previous Episode: Why I Overhauled My Business(S5 Ep 33) – Mills reflects on why she revamped her business and how it’s been transformational.

And Why Faking It till you make it is BS S5 Ep 14

-Cockatoo – Tool Mills uses to transcribe her podcast episodes for show notes.

- ChatGPT– Used for creating podcast show notes from the transcription.

Connect with Mills:

- Instagram: https://www.instagram.com/mills_gray/

- Website: https://www.millsgray.com/

Lead generation - Getting your organic strategy sorted with List Building Blueprint https://organic-lead-generation.com

Apply to work with me https://millsgray.kartra.com/survey/application

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The journey from not knowing what she wanted to do, to delivering to corporates, and consumers with health wellbeing and breathe work

In this episode, Mills chats with Lisa Marie Wynne, a passionate advocate for breathwork and wellness. Lisa shares insights on her **Breathwork 101: Breathe More, Stress Less** mini course, designed to help individuals incorporate simple breathing techniques into their daily routines. She emphasizes the importance of intentional breathing, especially during hectic moments, and discusses how just 18 minutes of focused breathwork can significantly improve mental clarity and reduce stress.

They dive into a few steps that help her

1. Being Intentional:

  - Lisa emphasizes the importance of setting clear intentions in both her personal and professional life.

2. Staying Consistent:

  - Consistency is a key lesson for Lisa in her coaching journey. She recognizes that maintaining regular practices and routines, whether in breathwork or business strategies, is essential for achieving lasting results. Consistency fosters trust with clients and reinforces the habits that lead to positive change. Lisa stresses that small, consistent actions can lead to significant transformations over time.

3. Knowing Her Niche:

  - Understanding her niche has been crucial for Lisa's success. She has identified her target audience

Mills also recounts her personal journey with breathwork, including its healing effects during her scuba diving experiences and how it helped her overcome challenges like chronic PTSD.

Check out Lisa's 101 free download https://lisa-zsx5fm8o.scoreapp.com/

For Mills Webstie https://www.millsgray.com/

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Episode Summary:

In this episode, we chat with Amy, founder of Sculpt Pilates, an online Pilates platform designed for women at home. Amy shares her journey of starting her business, the challenges she faced, and how working with a business coach helped her overcome those hurdles and scale her business. She discusses the importance of having clarity, confidence, and creativity in business, as well as her passion for strength training and balanced living. We also dive into her recent successes, including selling out a Pilates retreat, creating lead magnets that convert, and the importance of community in her business.

Key Takeaways:

1. Starting Sculpt Pilates: Amy shares how she began Sculpt Pilates, an online Pilates platform for women, with passion and enthusiasm but little strategy. She discusses how her vision evolved and the steps she took to structure her business.

2. The Importance of Business Coaching: Amy opens up about how working with a coach helped her gain clarity, improve her marketing strategy, and remove fear, which was essential in scaling her business.

3. Marketing and Lead Generation: She explains how she learned to implement lead magnets, funnel systems, and nurturing sequences, which automated parts of her business and led to increased sales without constant active engagement.

4. Confidence in Business: Amy talks about her growing confidence in business after nailing down her target market, her marketing, and lead generation processes. She’s now at a place where she feels empowered to grow her brand sustainably.

5. Diversifying Income Streams: Amy shares how she expanded her business beyond memberships to include courses, retreats, and one-on-one sessions. One of her popular offerings, a seven-week strength training course for women, has been a game-changer.

6. Retreat Success: Amy discusses the success of her recent Pilates retreat, which combined community-building, Pilates, and balance with fun activities like a pajama party. She also highlights how new participants were converted into long-term members.

7. Balanced Living Philosophy: Amy’s philosophy is all about balance. Her approach focuses on strength and well-being, without the pressure of aesthetic perfection. Her members are more focused on long-term health, strength, and enjoying life, including indulging in the occasional glass of wine or pasta dish.

8. Ongoing Evolution: As her business continues to evolve, Amy emphasizes the importance of creativity, adaptability, and keeping her content fresh to retain members and attract new ones.

Memorable Quotes from Amy:

- "You have to be internally ingrained in making your business work. Trying and failing? I’m totally okay with that."

- "When you feel clear about what you're doing, that is the most powerful thing."

- "My women are all about balance—it's about strength for life, not about having a six-pack."

Connect with Amy:

- Website: [Sculpt Pilates](https://www.sculptpilates.com)

- Instagram:https:https://www.instagram.com/sculptpilatesbyamy/

Free Download https://sculpt-pilates.myflodesk.com/freeworkout

Join Amy’s Programs:

- Sculpt Pilates Membership:Access to online Pilates classes, nutrition plans, and more. https://www.sculpt-pilates.co.uk/sculptmembersarea

Don't forget to Subscribe & Leave a Review:

www.millsgray.com

Loved this episode? Don’t forget to subscribe and leave us a review on Apple Podcasts, Spotify, or wherever you’re listening.

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Episode Summary: 

In this episode of *Soul Leaders*, Mills dives deep into how to master your organic strategy before spending any money on Facebook ads. If you’ve ever felt like Facebook ads could be your golden ticket but don’t yet have your foundation in place, this is for you! Mills covers key steps like building effective lead magnets, crafting strong email flows, and how to collaborate strategically to grow your audience organically. 

Key Takeaways:

-Lead Magnets: Create compelling, low-commitment offers like PDFs, videos, or workshops to attract leads without overwhelming them.

- Opt-in Forms: Make sure your opt-in form is visible and simple for users to exchange their email address.

- Email Flows: Write compelling email hooks and keep your follow-ups concise and relevant—especially in regions like the UK where fewer emails are preferred.

- Collaborations: Partner with businesses that share your target audience but aren’t competitors (e.g., a nutritionist collaborating with a yoga instructor).

- Organic Promotion: Use social media and PR opportunities to promote your lead magnets and collaborations.

Client Success Stories:

- One client made £400 in sales just hours after launching her first lead magnet.

- Another creative client built a funnel and sold 7 out of 10 spots in her training within 24 hours, earning £3,500.

Want to Go Deeper? 

If you’re ready to build your lead generation and email strategy, check out Mills’ *List Building Blueprint* course. For £99 (or two payment options), you’ll learn how to create irresistible lead magnets, set up high-converting opt-in forms, craft powerful email flows, and promote organically. Plus, you get access to a Slack community and templates for your emails and hooks.

Resources Mentioned:

- List Building Blueprint Master your organic email growth strategy https://organic-lead-generation.com

- Follow Mills on Instagram: [@mills_gray https://instagram.com/mills_gray

-website https://www.millsgray.com/

Connect with Mills:

- Instagram: [@mills_gray](https://instagram.com/mills_gray)  

- Have questions? Send a DM or voice note!

Be sure to subscribe for more tips on mastering your business strategy, and stay tuned for next week's episode!

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In this episode of *Soul Leaders*, Mills candidly shares how she navigates those off days where everything feels disjointed, using her own morning experiences as an example. She discusses ways to reset your mindset, particularly for business owners or creatives who may feel disconnected or in a slump. Mills introduces practical strategies for reigniting motivation, including the power of reusing content, journaling, breathwork, and reconnecting with nature. Throughout the episode, she emphasizes the importance of finding personal routines that resonate and letting go of rigid expectations.

- **[0:01:39]** - It’s normal to feel out of flow, especially as business owners.Mills emphasizes the importance of not always having to be “on” and introduces a mindset shift: “It's okay not to be at 100% all the time.”  

- **[0:02:48]** - A content strategy tip: Reuse content when you’re not feeling creative. Mills encourages listeners to take the pressure off themselves by revisiting old posts and ideas, avoiding burnout.  

- **[0:03:39]** - Mindset hack: Journaling. Asking yourself, “How am I feeling right now?” and using tools like hypnosis or meditation to shift your energy.  

- **[0:05:03]** - Discovering what practices resonate for you personally, whether through breathwork, meditation, or even spending time in nature.  

- [0:06:31] - Practical suggestions on free resources like YouTube for breathwork and meditation.  

- [0:07:24] - The *Miracle Morning* story: Mills reflects on how rigid routines can sometimes feel counterproductive, leading her to tailor practices like exercise, meditation, and journaling to fit her life in a more flexible way.  

- [0:09:03] - The importance of not forcing yourself to do routines at prescribed times—find what works for you, and do it on your own schedule.  

- [0:11:49] - Personal anecdotes about how smaller, manageable routines like 10-minute breathwork can be just as powerful as longer sessions.  

- [0:12:15] - Final takeaway: “Slow down to speed up your magnetism.” It’s important to recognize when you’re off and gently guide yourself back into flow.  

- [0:12:47] - Mills invites listeners to share their own mindset practices and routines via Instagram DMs and encourages an open conversation.  

Quote of the week

- Slow down to speed up your magnetism. – Mills on the importance of rest and mindfulness in recharging yourself.

Fave mediations - Deepak chopra

fave breathwork tips - listen to episode *42

connect with Mills

www.millsgray.com

insta

www.instagram.com/mills_gray

apply to work with Mills https://millsgray.kartra.com/survey/application/

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Welcome to the first episode of this special three-day mini-series, *The CEO Pathway to Scale*, where Mills Gray, a business coach and mentor, breaks down the key principles and strategies that helped her build multiple six-figure businesses. This episode dives into scaling your business without burning out, exploring ways to create high-cash months, and moving away from scrappy marketing and sales cycles.

Mills will walk you through the "Stacked Offer Strategy" — a powerful method for generating sustainable revenue by leveraging multiple income streams within your business.

**1:34 - 2:33** — The “Not Quite There” Story  

Mills discusses the feeling many entrepreneurs experience of not being “quite there,” how scrappy marketing and lengthy sales processes contribute to burnout, and why business owners need to shift focus.

**2:33 - 4:34** — The Reality of Scaling  

Exploring the overwhelm many face while scaling. Mills highlights how many business owners get stuck in a "hamster wheel" of marketing, selling, and serving without truly scaling. She identifies the need to build sustainable business systems.

**4:34 - 5:32** — Critical Elements for Success  

Mills emphasizes the three essential elements needed for a thriving business: energy, delivery, and creativity. These are the foundations that keep a business owner moving forward and avoiding burnout.

**5:32 - 8:07** — The Myth of the 10k Months  

Mills breaks down the overhyped “10k month” revenue target and how focusing on monthly targets can lead to burnout. She shares her own journey of switching from monthly to quarterly revenue goals for a healthier, more aligned business approach.

**8:07 - 10:12** — The Challenges of Evergreen Programs  

Mills discusses her experience with evergreen programs and why they didn’t deliver the scalability she was promised. She shares the limitations of relying solely on one revenue stream and why diversifying income streams is essential.

**10:12 - 14:17** — The Stacked Offer Strategy  

Introducing the Stacked Offer Strategy, Mills explains how business owners can diversify their income within their current business by offering multiple solutions, such as done-for-you services, group coaching, and digital products.

**14:17 - 18:10** — A Real Client Success Story  

Mills shares a client success story (Kate) to demonstrate the power of the stacked offer strategy. Kate went from selling low-ticket offers to generating 6k in 11 days after restructuring her business offerings.

**18:10 - 19:45** — Audit Your Business  

Mills invites listeners to reflect on their own business structure: What offers are currently in place? What gaps exist between where you are now and where you want to be? She encourages listeners to evaluate what is lighting them up in their business.

Action Step

Complete today’s mini-audit:

1. Review your current business offers.  

2. Identify what lights you up and what drains your energy.  

3. Consider how you can stack your offers to create sustainable revenue.

---

Connect with Mills

- Instagram: [@Mills_gray](https://www.instagram.com/mills_gray)

- Email: hello@millsgray.com

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Episode Summary:

Welcome back to Day Two of the CEO Pathway to Scale series! In this episode, we dive into one of my favourite topics – the Client Magnet Method.

This method is all about building a foundation that attracts clients who are ready to buy from you.

We’re unpacking how to ensure that your audience is not only aligned with your offerings but also eager to engage with them. If you haven’t yet caught up on Day One, be sure to go back – it’s foundational to our three-part strategy.

Today’s focus includes:

Lead Generation & Content Strategy: Key ways to organically grow your audience and set up an effective lead generation funnel.

Stacked Offers & Audience Readiness: Using stacked offers to create audience demand, with examples from live events that sell out fast.

Mistakes to Avoid: Common pitfalls like relying on repeat clients, underutilizing long-form content, or attracting the wrong audience with your messaging.

The Power of a Targeted Lead Magnet: How to craft a lead magnet that brings in quality leads, not just any leads, with real-world success stories from clients.

Content Strategy Essentials: A breakdown of how to repurpose content effectively, establish a strong presence on platforms like Instagram and LinkedIn, and nurture potential clients through long-form content.

Key Takeaways:

1. Client Magnet Method Foundations: Effective lead generation and content are essential to attracting an aligned audience.

2. Lead Magnet Strategy: Craft a lead magnet with a targeted hook that speaks directly to your ideal client’s needs.

3. Cross-Platform Content Strategy: Repurpose content wisely and nurture your audience through long-form formats such as blogs, podcasts, or Facebook groups.

4. Messaging and Ideal Client: Active listening is critical. Regularly audit your messaging to ensure it resonates with the type of clients you want to attract.

5. Intentional Selling: Prequalify potential clients through strategic conversations and content, and close more sales via direct chat.

Action Step for Listeners:  

Today, audit your Instagram or main social platform. Is your messaging clear, and does it effectively direct potential clients to your lead magnet? Share your progress in my DMs instagram (@Mills_Gray), and let’s keep building momentum!  

Join us tomorrow for the final day of this series, where we’ll discuss the CEO Systems Framework and dive into the essential systems you need to scale with ease. 

---

Links & Resources Mentioned:

- Follow Mills Gray on Instagram [@Mills_Gray](https://instagram.com/Mills_Gray)  

- Day One of the CEO Pathway to Scale Series https://shows.acast.com/soul-leaders-podcast-with-mills-gray-/episodes/the-ceo-pathway-to-scale-day-1

check my website https://www.millsgray.com/

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Welcome to the final day of the "CEO Pathway to Scale" series, where we dive deep into creating a business that can run smoothly without constant oversight. In this episode, we explore the *CEO Systems Framework*, which focuses around systems that enable true freedom while ensuring your business remains scalable and efficient. You'll learn to streamline operations, prepare for growth, and reduce overwhelm through intentional planning, automation, and robust client experiences. Mills shares personal insights on shifting from hustle to strategic work, including her experience in setting boundaries and creating a sustainable workflow that frees up time and mental energy.

Key Takeaways:

1. Framework Essentials: The CEO Systems Framework is designed for business sustainability, allowing leads to flow, processes to run smoothly, and time off without halting operations.

2. Assessing Offers & Systems: Evaluate which parts of your client journey and systems can be automated, adjusted, or need upgrading.

3. Planning as Key to Freedom: Mills explains the value of planning, revealing how intentional content planning saves time and keeps you on track with monthly goals.

4. Future-Proofing: Prepping for team growth—whether through systems or automations—ensures seamless client experiences, even with rapid expansion.

5. Intentional Tech: Integrate only the necessary tech—like MiniChat for lead responses—to keep client interactions streamlined and impactful without feeling overwhelmed by automation.

Action Steps:

1. Audit your existing systems. What processes can be automated or delegated?

2. Set up an intentional planning session to map out content, goals, and key projects for the month ahead.

3. Consider if your client journey is set up to handle high demand, including systems for onboarding, follow-ups, and feedback.

4. Take stock of any tech you might need to add or improve, such as email marketing automations or CRM platforms.

Join the Conversation:

Got insights or questions? Send Mills a DM and share your progress and any thoughts on the CEO Systems Framework. How are you planning to scale your business with less hustle and more efficiency?

Apply to work with Mills

Website

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Episode Overview

Welcome back to *Soul Leaders*! In this episode, Mills dives into strategic planning for Q1, with insights and actionable steps to help you kick off 2025 with purpose and direction. This episode is perfect for business owners preparing for a strong start to the new year including how to launch. Launch a programme/vip/retreat/workshop

Key Takeaways:

Catch-Up and Recent Highlights

  - Mills shares her recent experience as the “podcast queen,” promoting a three-day podcast series and seeing impressive engagement results.

  - Key insight: Consistent visibility across platforms (Instagram, Facebook, LinkedIn, YouTube) boosts audience reach and engagement. 

Planning vs. Winging It

  - Having a flexible plan allows for adaptability, but planning is essential for growth and scaling.

  - Loose freedom is great, but structure is key to avoid scrambling last minute, especially with big launches.

Three Key Elements of Effective Planning

  - Intentional Aligned Action Take purposeful steps. Ask yourself, “Why am I doing this? What’s my end goal?”

  - Reverse Engineering: Start with your goal and work backward to determine the specific steps needed.

  - Taking Small Steps: Regular

Quotes

You have to be in love with organic marketing because it does require you to just continuously have a strategy and post.

Loose freedom is great, but structure is key...planning is going to be the thing that helps you scale.

Work with Mills

Connect with Mills www.millsgray.com

apply to work with Mills

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Join us as Kat Amey shares her inspiring journey from yoga teacher to successful transformational coach. Discover how she built a thriving business helping people in their 30s and 40s create lives that break free from societal expectations.

Key Highlights

• Building a diverse product suite from £5 bookmarks to premium coaching packages
• Generating 30+ leads in a single day through strategic Facebook engagement
• Creating successful UK-based transformation retreats
• Overcoming mindset blocks around selling and client relationships

Business Evolution

Kat's business transformation showcases the power of diversification:

• Expanded from 3-month to 6-month coaching packages
• Introduced multiple price points:
• Journaling bookmarks (£5)
• Online/in-person workshops
• Group coaching programs
• Premium 1:1 coaching
• Transformational retreats

Marketing Success Story

• Primary Strategy: Organic lead generation through Facebook groups
• Key Win: 30 leads generated from one strategic group interaction
• Lead Magnet: Vision board workbook
• Approach: Value-first engagement in targeted group discussions

Upcoming Retreats

June Retreat - Cornwall

• Focus: Outdoor activities
• Features: Yoga, meditation, paddleboarding
• Availability: 4 spots remaining

https://www.kathrynamey.com/2025-retreat

November Retreat

• Focus: Indoor reflection and planning
• Features: Journaling, goal-setting for the new year
• Early Bird: 2 spots available
• Regular: 5 spots available

https://www.kathrynamey.com/nov2025-retreat

Free Resources

Download Kat's complimentary journaling guide and prompts to start your transformation journey today.

Connect with Kat.

https://www.instagram.com/kat_amey

FB: https://www.facebook.com/groups/thewellnesshub.101

Web: www.kathrynamey.com:

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🎄 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Ready to crush Q1 while everyone else is still setting New Year's resolutions? This special announcement episode reveals how you can turn your December downtime into 2025 design time with our upcoming "12 Days of CEO Magic" series.

⚡️ Quick Links

• Register for 12 Days of CEO Magic: https://millsgray.kartra.com/page/12days
• Connect with Mills: @Mills_Gray
• Join the conversation: #12DaysOfCEOMagic

💫 Episode Highlights

Pippa's Story: December Planning, Q1 Domination

• Planned entire Q1 strategy during December
• Created comprehensive content and launch calendar
• Result: 3.5x revenue growth year-over-year
• Key difference: Strategic planning while others were distracted

12 Days of CEO Magic Series Details

• Dates: December 2-13, 2024
• Format: Daily 10-minute strategic sessions
• Delivery: Private podcast feed + email support

What You'll Learn:

1. The Stacked Offer Strategy
2. Client Attraction Framework
3. Content Creation Systems
4. Strategic Planning Frameworks
5. CEO-Level Operations
6. Plus daily implementation guides

Free Bonus Materials:

• Daily Implementation Workbooks
• Strategic Planning Templates
• Quick Win Action Steps
• DM Support Throughout

🎁 What's Included

• 12 Strategic Training Sessions
• Implementation Workbooks
• Planning Templates
• Bonus Resources
• Community Support
• 
  

💡 Notable Quotes

"The CEOs who crush Q1 are the ones who plan in December." "While everyone else is posting about mince pies, you'll be plotting your business domination."

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🎯 Episode Snapshot

Creating offers that sell like Oasis concert tickets - learn how to build a strategic offer stack that creates genuine excitement and demand in your audience.

💫 Episode Highlights

Success Stories:

• Mills' in-person event: 30 tickets sold in 24 hours with waitlist
• Client Kat's transformation: From single offer struggle to multiple successful income streams
• Added workshops
• Sold-out retreats
• Implemented VIP days
• Created stationery products

The Journey:

• From early struggles with course launches
• Through the "5 Ones" strategy limitation
• To creating the Stacked Offer Strategy

Why Stack Your Offers:

• Not everyone is ready for your highest ticket offer
• Different entry points for different client stages
• Creates multiple income streams
• Allows for creativity in business

🔍 Your Audit Questions:

1. When was the last time your audience was genuinely excited about an offer launch?
2. Did your last 3 launches create FOMO or require pushing to fill?
3. What's the current journey between your offers?
4. How many price points do you currently offer?
5. Are you secretly hoping your lowest offer doesn't sell?

✨ Action Steps:

1. Write down every offer launched in last 6 months
2. Note which sold like "Oasis tickets" vs "pulling teeth"
3. Review your current offer journey
4. Complete the audit questions
5. Share your insights with Mills in DMs

💡 Notable Quotes

"If you wait until January, you will be chasing your tail somewhat." "This is the juicy information that I work with my clients with."

🎁 Special Offer

Engage with Mills throughout the 12 days to win a 30-minute strategy session!

• Share to stories
• Tag @Mills_Gray
• Engage in DMs
• Points mean prizes!

📱 Connect With Mills

• Instagram: @Mills_Gray
• DM for engagement points
• Share your audit answers
• www.millsgray.com

🔜 Coming Tomorrow

Day 2: The Lead Magnet Formula

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🎯 Episode Snapshot

Learn how to create lead magnets that attract your ideal clients and avoid the costly mistake of generic hooks that bring in the wrong audience.

💫 Episode Highlights

The Generic Lead Magnet Trap:

• Real story: Attracting window cleaners and pest control businesses
• Why generic hooks like "how to get more clients" fail
• The power of industry-specific targeting
• 
  

Types of Effective Hooks:

• Problem aware hooks
• Question hooks
• Shock factor hooks
• Numbers/steps hooks
• Emotional hooks
• 
  

The Perfect Lead Magnet Formula:

• Keep it short and accessible
• Clear pathway to your offer
• Maximum 2-hour creation time
• Must deliver quick wins
• Needs to align with your core offers
• 
  

The Three Pillars Context:

• Stacked offer strategy
• Client magnet method
• CEO systems framework
• 
  

🔍 Your Lead Magnet Reality Check:

1. Does your lead magnet specifically call out your ideal client's industry/role?
2. How many actual clients downloaded your lead magnet last month?
3. Could any business owner benefit from your lead magnet? (Red flag if yes!)
4. What immediate quick win does your lead magnet deliver?
5. Out of your last 10 leads, how many converted to offers?
6. Is your language industry-appropriate or too jargon-heavy?

⚠️ Common Lead Magnet Mistakes:

• Too long or complicated
• No clear pathway to offers
• Generic targeting
• Misaligned with actual services
• Over-investing creation time

✨ Action Steps:

1. Review your current lead magnet hook
2. Check your conversion pathway
3. Audit your language and specificity
4. Time your creation process
5. Test with your target audience

💡 Notable Quotes

"The hook has to be relevant to the lead magnet." "Don't spend more than two hours on a lead magnet."

🎁 Engagement Reminder

Win a 30-minute strategy call:

• Share to stories
• Tag @Mills_Gray
• Engage with content
• Share your biggest aha moments

📱 Connect With Mills

• Instagram: @Mills_Gray
• DM your audit answers
• Share your aha moments
• www.millsgray.com

🔜 Coming Tomorrow

Day 3: The Spider Web Content Strategy - turning new leads into hot prosp

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Day 3: Content That Converts Cold to Hot - The Spider Web Strategy

Episode 3 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Learn how to create an interconnected content strategy that catches your ideal clients across all platforms, turning your content into a strategic web rather than isolated posts.

💫 Episode Highlights

Client Success Story: Lisa's Journey

• Initially Instagram-focused
• Multiple modalities (Life Coach & Breathwork Practitioner)
• Corporate client attraction challenge
• Results: Secured three high-ticket leads from LinkedIn
• Successfully booked multiple day events

The Spider Web Strategy: Three Core Elements

• The Central Hub (The Thread)Long-form content
• Podcasts
• Blog posts
• YouTube videos
• LinkedIn articles

• The Connection PointsSocial media posts
• Email content
• Stories/Reels
• DM conversation starters
• Facebook group content

• The Cross-Platform WebPlatform cross-referencing
• Strategic nurture sequences
• Content adaptation
• Audience movement between platforms

🔍 Daily Content Connection Audit:

1. Can you spot the golden thread connecting your platforms?
2. Is it immediately obvious who you help when someone lands on your profile?
3. Does your bio speak to problems or just credentials?
4. Would your last 9 posts help a new follower understand your offer?
5. Are you cross-promoting or just cross-posting?

✨ Action Steps:

1. Identify your central content hub
2. Map your content connections
3. Perform the "30-second stranger test"
4. Rate your current status (Red/Yellow/Green)
5. Plan your cross-platform strategy

💡 Notable Quotes

"Spiderwebs are totally beautiful, often interconnected... they're just this beautiful woven web." "The magic happens when everything connects."

🎯 Quick Implementation Test

Ask someone outside your business world to look at your profile for 30 seconds and tell you what they think you do.

📊 Rate Your Status:

• 🔴 Red: Needs work
• 🟡 Yellow: Getting there
• 💚 Green: Nailing it

🎁 Engagement Reminder

Win a 30-minute strategy call:

• Share to stories
• Tag @Mills_Gray
• DM your red/yellow/green status
• Each engagement = 1 point

📱 Connect With Mills

• Instagram: @Mills_Gray
• DM your audit results
• Share your biggest takeaways
• www.millsgray.com

🔜 Coming Next

Day 4: Active Listening Marketing

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🎯 Episode Snapshot

Learn how to transform your marketing by using your clients' exact language instead of industry jargon, making your content more relatable and effective.

💫 Episode Highlights

The Breakthrough Moment

• Client DM: "I'm so tired of posting and praying. I feel like I'm just chucking spaghetti at the wall"
• How one phrase transformed Mills' entire marketing approach
• The power of client language versus "clever" content
• 
  

Active Listening Framework:

• CaptureSave DMs describing struggles
• Screenshot testimonials
• Note discovery call language
• Monitor comments and replies
• CategorizePain points
• Desired outcomes
• Objections
• Celebrations
• CreateUse exact words in hooks
• Build content around actual questions
• Design offers solving real problems

🔍 Common Marketing Mistakes:

• Using industry jargon clients don't understand
• Trying to sound "professional" instead of relatable
• Operating in an echo chamber
• Presuming audience knowledge
• Missing real pain points

✨ Success Story

Mindset Coach Transformation:

• Before: Using terms like "overcome limiting beliefs"
• After: Using client language like "stop overthinking everything"
• Result: More engagement and right-fit clients

📝 Daily Audit Questions:

1. When was the last time you used client's exact words?
2. Are you asking questions in DMs or just responding?
3. How many of your last 5 posts include real stories?
4. Are you saving client language systematically?
5. Reality check: Assumptions vs. actual conversations?

🎯 Quick Implementation:

1. Open your DMs
2. Find a client problem description
3. Screenshot it
4. Use it as your next content piece

💡 Notable Quotes

"Your clients are giving you marketing gold every single day. You just need to listen for it." "The number one reason offers don't sell is that they're selling something that isn't needed."

🎁 Engagement Reminder

• Share to stories
• Tag @Mills_Gray
• DM your biggest aha moment
• Join the points competition
• www.millsgray.com

🔜 Coming Tomorrow

Day 5: The Qualification Framework - Making Sales in DMs Without Endless Discovery Calls

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🎯 Episode Snapshot

Learn how to move away from endless discovery calls and implement a strategic DM selling system that pre-qualifies leads and saves time.

💫 Episode Highlights

The Sales Call Reality Check:

• Hours spent on non-converting calls
• No-shows and time wasters
• Surprise pitch attempts
• Calendar overwhelm
• Energy drain

The Qualification Framework:

• Self-Qualifying Content:Price transparency
• Process sharing
• Results showcasing
• Specific client criteria
• Clear expectations
• Strategic DM Process:Qualifying questions
• Value-based conversations
• Clear next steps
• Boundary setting
• Conversion Ready Systems:Payment plans prepared
• Onboarding process
• Follow-up framework
• Clear pathways

🔍 Ideal Client Specificity:

Beyond basic demographics:

• Ambitious and driven
• Solution-focused
• "Hell yes" energy
• Fun humans
• Ready to implement

✨ Success Strategy:

• Transparent pricing upfront
• Pre-qualification through content
• DM qualification process
• Clear conversion pathway
• Systematic follow-up

📝 Daily Audit Questions:

1. How many hours spent on sales calls last month?
2. What percentage of calls converted?
3. Do prospects know pricing before calls?
4. Pattern in non-converting calls?
5. DM qualification process check?

🎯 Quick Implementation:

1. Review last 3 sales calls
2. List all questions asked
3. Transform into content points
4. Create qualification post
5. Implement DM strategy

💡 Notable Quotes

"Your time is your most valuable asset." "If you're not following up, you're leaving money on the table, trust." "I want ambitious, driven, go-getters, solution-focused, hell yes, fun humans in my world."

🚫 Common Mistakes:

• Jumping on calls without qualification
• Hiding pricing until calls
• No follow-up system
• Lack of boundaries
• Unclear client criteria

🎁 Engagement Prompt:

Share with @Mills_Gray:

• Your biggest aha moment
• What you're committing to change
• Your qualification process wins

🔜 Coming Tomorrow

Day 6: Energy-Based Business Planning

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Day 6: Why Working Harder Isn't Working (And What To Do Instead)

Episode 6 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Learn how to build your business around your energy instead of forcing your energy around your business - creating sustainable success without burnout.

💫 Episode Highlights

The Energy-Based Framework:

• Energy Mapping:Track peak performance times
• Identify natural rhythms
• Notice creativity patterns
• Document recovery needs
• Consider cycle tracking
• Strategic Scheduling:One week on, one week off client calls
• Content creation during peak energy
• Admin during lower energy periods
• Time allocation framework (⅓ content, ⅓ selling, ⅓ serving)
• Boundary Setting:Clear working hours
• Non-negotiable rest periods
• Aligned launch timing
• Saying no to energy drains
• 
  

🔍 The Car Analogy:

"Working against your energy is like driving with the handbrake on - you can move, but it's a struggle."

✨ Client Success Story: Suzie's Transformation

Before:

• Reactive to client demands
• Exhausted from poor scheduling
• Resentful of business demands
• Struggling with boundaries

After Implementation:

• Clear working hours
• Strategic content creation
• High-energy client calls
• Recovery days after events
• Better engagement
• Increased revenue
• Sellout events

📝 Daily Audit Questions:

1. When did you last feel truly energized delivering your offer?
2. Where are your calendar energy drains?
3. Which clients light you up vs drain you? (List characteristics)
4. Are peak energy hours matched to high-value tasks?
5. Where are you saying yes when you want to say no?

🎯 Quick Implementation:

Rate your calendar appointments:

• 🔴 Energy drain
• 🟡 Neutral
• 💚 Energy giving Action: Move red appointments to better times

💡 Notable Quotes

"Your energy is literally your most valuable business asset." "Managing your time is good, but managing your energy is better."

🚫 Common Energy Mistakes:

• Working when energy is lowest
• Forcing other people's schedules
• Creating content when burnt out
• Launching at wrong times
• Ignoring energy signals

🎁 Personal Example:

Mills' Content Creation Win:

• Aligned with energy
• 12 episodes recorded in 24 hours
• Complete project in 48 hours
• Driven by genuine excitement

📱 Connect With Mills

• Instagram: @Mills_Gray
• Share your biggest energy drain
• Get personalized solutions
• www.millsgray.com

🔜 Coming Tomorrow

Day 7: The Content Repurposing Machine - Creating More Impact with Less Effort

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Episode 7 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Learn how to transform one piece of content into multiple assets, creating a month's worth of content in just one hour using the content repurposing machine.

💫 Episode Highlights

The Content Repurposing Framework:

• Core Content Creation:Choose primary platform
• Create long-form content
• Focus on quality over quantity
• Include multiple teaching points
• Content Pillars:Problem-specific content
• Transformation content
• Authority-driven content
• Strategic Breakdown:Extract key quotes
• Pull out teaching points
• Identify story elements
• Note actionable tips

One Piece of Content Becomes:

• 3 carousel posts for Instagram
• 5 story prompts
• Blog post for SEO
• Facebook group live
• Email sequence
• Multiple DM conversation starters
• Cross-platform promotion

🔍 Common Content Creation Mistakes:

• Daily creation from scratch
• Not maximizing best performers
• Time spent on low-engagement content
• Missing repurposing opportunities
• Burnout from constant creation

✨ Client Success Story: Jane's Transformation

Before:

• Overwhelmed with content creation
• Burning out
• Unclear strategy
• Inconsistent results

After Implementation:

• One weekly podcast as core content
• Strategic breakdown system
• Multi-platform adaptation
• Immediate ROI
• Better work-life balance
• Increased engagement

📝 Daily Audit Questions:

1. How many pieces are created from scratch vs repurposed?
2. Have you fully leveraged your best performing content?
3. Are you batching content or creating daily?
4. Do you have a content bank?
5. When did you last repurpose a past high performer?

🎯 Quick Implementation:

1. Find your last piece of long-form content
2. List all:

• Quotes
• Teaching points
• Stories
• Tips

1. Create new content from each element

💡 Notable Quotes

"It's not about creating more content, it's about getting more mileage from the content you've created." "We want to make it easy peasy lemon squeezy."

📊 Platform Reach Mentioned:

• Facebook Group: 4,700+ members
• Email List: Nearly 7,000
• Instagram: Almost 8,000 followers

📱 Connect With Mills

• Instagram: @Mills_Gray
• Share your content creation struggles
• Get personalized solutions
• www.millsgray.com
• 
  

🔜 Coming Tomorrow

Day 8: Strategic Social Proof - Turning Client Wins into Magnetic Marketing

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Day 8: Beyond Basic Testimonials - The Trust-Building Framework

Episode 8 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Learn how to transform basic testimonials into powerful client journey stories that sell your offers for you through strategic social proof.

💫 Episode Highlights

The Trust-Building Framework:

• Capture System:Win celebration prompts
• Journey documentation
• Progress tracking
• Regular check-ins
• Systematic collection
• Content Creation:Before and after stories
• Progress milestones
• Specific results
• Client journey mapping
• Transformation details
• Strategic Sharing:Platform-specific formats
• Timeframe clarity
• Problem-solution matching
• Objection addressing
• Journey showcasing

🔍 Common Social Proof Mistakes:

• Generic "she was great" testimonials
• Missing journey details
• Waiting until the end to capture success
• Not leveraging small wins
• No systematic gathering process
• Letting powerful moments slip away

✨ Example Structure for Wins:

Don't just say "Made X amount" Include:

• Starting point
• Initial struggles
• Changes made
• Emotional journey
• Next steps

📝 Daily Audit Questions:

1. When was the last time you actively collected a testimonial?
2. Do your testimonials show specific transformations?
3. Are you capturing client wins in the moment?
4. Do case studies show clear before/after scenarios?
5. Would your ideal client see themselves in your social proof?

🎯 Quick Implementation:

1. Open your messages
2. Find last three client wins
3. Create a success story bank (Google Doc)
4. Set up regular check-in prompts
5. Start documenting journeys

💡 Notable Quotes

"Every client win is a future client buying." "A strategically captured client journey sells your offer for you."

🚫 What Not to Do:

• Wait until project end for testimonials
• Share generic praise without details
• Miss documenting small wins
• Forget to address common objections
• Leave wins uncaptured

🎁 Action Steps:

Create a system for:

• Regular win check-ins
• Journey documentation
• Progress tracking
• Success story banking
• Strategic sharing

📱 Connect With Mills

• Instagram: @Mills_Gray
• Share your social proof aha moment
• Get feedback on your system
• www.millsgray.com

🔜 Coming Tomorrow

Day 9: Intentional Client Attraction - How to Call in Your Driven AF Clients

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Day 10: Why Your Email List Is Dying (And How to Revive It)

Episode 10 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Learn how to transform a dying email list into a revenue generator with the Strategic Nurture System, consistently generating 20-40% of monthly revenue from email marketing.

💫 Episode Highlights

The Strategic Nurture System:

• Value Strategy:Welcome sequence that connects
• Regular value drops
• Client story integration
• Problem-solution content
• Behind-the-scenes glimpses
• Relationship Building:Personality injection ('Mills-isms')
• Consistent communication
• Community building
• Two-way engagement
• Trust development
• Strategic Sales Integration:Natural buying triggers
• Offer awareness
• Social proof inclusion
• Clear call-to-actions
• Follow-up framework

🔍 Common Email Marketing Mistakes:

• Building lists but rarely emailing
• Only showing up to sell
• Missing strategic nurture sequence
• Inconsistent messaging
• Lack of personality
• Poor relationship building

✨ Success Story:

Before:

• 300 person list
• 12% open rate
• Sporadic emails
• Fear of bothering subscribers

After Implementation:

• List grew to nearly 7,000
• 30-40% average open rate
• £5,000 in sales
• Genuine relationships built

📝 Weekly Email Structure:

• Monday: Value/Teaching
• Wednesday: Client Success Story
• Friday: Behind-the-scenes/Personal Story

🎯 Quick Implementation:

1. Open email platform
2. Check last 5 emails
3. Rate for:

• Value given
• Personality shown
• Clear next steps

1. Plan next 4 weeks of emails

💡 Notable Quotes

"Your email isn't just about a numbers game, it's about a relationship opportunity." "It takes on average eight follow-ups for somebody to say yes."

📊 Daily Audit Questions:

1. Current email open rate?
2. Last email sent date?
3. Welcome sequence existence?
4. Unsubscribe rate check?
5. Natural offer integration?

📱 Connect With Mills

• Instagram: @Mills_Gray
• Share email marketing struggles
• Engage for points toward strategy session

🔜 Coming Tomorrow

Day 11: The Natural Sales Framework

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Day 11: From 'Please Buy' to 'Hell Yes' - The Natural Sales Framework

Episode 11 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Learn how to transform desperate "spots available" posts into a strategic selling system that creates natural buying momentum and attracts ideal clients.

💫 Episode Highlights

The Strategic Selling Framework:

• Buying Momentum Creation:Value stacking
• Social proof integration
• Problem-solution alignment
• Desire building
• Case study integration
• Sales Message Strategy:Clear value articulation
• Benefit focus
• Transformation showcase
• Objection prevention
• Price positioning
• Conversion System:Follow-up framework
• Payment options
• Onboarding process
• Client experience design
• Buyer's remorse prevention

🔍 Common Selling Mistakes:

• Random selling without strategy
• Discounting when nervous
• Taking wrong-fit clients
• Missing natural buying moments
• No follow-up system
• Hoping instead of selling

✨ Strategic Sequence Elements:

• Regular client win sharing
• Clear calls to action
• Behind-the-scenes value
• Trust building content
• Buying confidence creation

📝 Daily Audit Questions:

1. What's your current conversion rate?
2. Are you following up systematically?
3. Do you have clear buying pathways?
4. How many touchpoints before purchase?
5. Are you selling strategically or randomly?

🎯 Quick Implementation:

Review your last 3 sales attempts:

1. What worked?
2. What felt off/icky?
3. Note client objections
4. Identify conversion points
5. Create strategic sequence

💡 Notable Quotes

"No one likes being sold to, everyone loves buying." "Praying and hoping is not a strategy."

🚫 Avoid These Approaches:

• Desperate "spots available" posts
• Random discount offers
• Scarcity-based selling
• Fix-me-quick clients
• Lack of follow-up

📱 Connect With Mills

• Instagram: @Mills_Gray
• Share your sales strategy wins
• Get feedback on your approach
• www.millsgray.com

🔜 Coming Tomorrow

Day 12: The CEO Systems Framework - The glue that holds your business together

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Day 12: The CEO Systems Framework - Creating Your Dream Business

Episode 12 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Learn how to create a business that doesn't stop when you do through strategic systems implementation, automation, and proper frameworks.

💫 Episode Highlights

The CEO Systems Framework:

• Business Foundation Systems:Tech stack essentials
• Customer journey mapping
• Future-proof planning
• Team preparation
• Bottleneck removal
• Client Experience Systems:Automated onboarding
• Communication flows
• Payment systems
• Service delivery
• Client satisfaction
• Growth & Scale Systems:Monthly CEO planning
• Content repurposing
• Automation setup
• Lead generation flows
• Team expansion prep

🔍 Common Problems Addressed:

• Being the business bottleneck
• Lack of clear systems
• Reactive vs proactive approach
• Unable to handle sudden growth
• Business dependent on owner

✨ Success Story Example:

Client Transformation:

• Before: Missing school events, constant voice notes, no presence
• After: Clear boundaries, automated responses, structured planning
• Result: Present in life while business runs smoothly

📝 Perfect Business Day Vision:

• Working 10 till 3
• Clear boundaries
• Systems running smoothly
• Time for strategic thinking
• Everything gets done

🎯 Action Steps:

1. Write down your perfect day vision
2. Assess if you could handle 20 new clients
3. Traffic light your current systems:

• 🟢 Green: Love and using
• 🟡 Yellow: Unsure about
• 🔴 Red: Not using/unnecessary

💡 Notable Quotes

"None of us started a business to replace a job that just pays worse." "Small little changes make massive differences."

📊 Implementation Timeline:

• 3 months: Basic implementation
• 6 months: Refinement and habit formation
• Ongoing: High cash month sustainability

🔧 Key Systems Focus:

• Accounting systems
• Calendar management
• Email platforms
• Payment processing
• Client onboarding
• Lead generation

📱 Connect With Mills

• Instagram: @Mills_Gray
• DM for one-on-one opportunities
• Three and six-month programs available
• www.millsgray.com

🎁 Final Series Message

"Imagine what it would look like to work with me. This is free - imagine what we could do together."

Ready to implement? DM Mills "I'm fucking ready" to discuss one-on-one support!

Would you like me to:

1. Add more system examples?
2. Include implementation timeline?
3. Develop system audit template?
4. Add more success metrics?

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Day 9: Calling in Your Driven AF Clients - Intentional Client Attraction

Episode 9 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint

🎯 Episode Snapshot

Learn how being boldly authentic in your marketing attracts dream clients while naturally repelling wrong-fit prospects.

💫 Episode Highlights

The Intentional Client Attraction Framework:

• Client Identity Clarity:Who lights you up?
• What's their energy like?
• Key qualities they possess
• Red flag identification
• Where they hang out
• Clear Communication:Use their exact language
• Share your boundaries
• State personality traits
• Show ambition markers
• Own your expertise
• Strategic Positioning:Platform selection
• Content alignment
• Offer structure
• Pricing strategy
• Value articulation

🔍 Common Marketing Mistakes:

• Using corporate language
• Avoiding personality
• Trying to include everyone
• Watering down messaging
• Being afraid to repel

✨ Success Story:

Personal Transformation:

• Before: Professional, corporate language
• After: "Ambitious, driven AF humans ready to level up"
• Result: Attracted highest-paying client

📝 Daily Audit Questions:

1. Does your content clearly state who you serve?
2. Were your last 5 clients dream clients?
3. Are you stating who you don't work with?
4. Is your messaging attracting or convincing?
5. Could anyone benefit from your offer? (Red flag if yes!)

💡 Notable Quotes

"Trying to appeal to everyone usually means you're attracting no one." "The more specific you are about who you want to work with, the more magnetic your marketing becomes."

🎯 Quick Implementation:

1. Review last 5 posts
2. Circle generic language
3. Note specificity opportunities
4. Draft one bold post
5. Tag Mills in your content

🚫 Signs You're Too Generic:

• Constant price questioning
• Needing to convince
• Non-implementers
• Energy vampires
• Universal appeal

📱 Connect With Mills

• Instagram: @Mills_Gray
• Share your ideal client description
• Get feedback on your bold post

🔜 Coming Tomorrow

Day 10: The Nurture System - Keeping Your Email List Alive and Buying

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"Having the strategies is one thing, but implementing it are two very different things, my friends." - Mills Gray

Episode Overview

In this candid follow-up to the "12 Days of CEO Magic" series, Mills reflects on the impact of sharing her business frameworks and discusses why having strategies alone isn't enough for success. Through real client examples and authentic insights, she explores the crucial difference between knowing what to do and actually implementing it effectively.

Key Highlights

• Reflection on the success and impact of the "12 Days of CEO Magic" series
• The importance of implementation over just collecting strategies
• Real-world case study of client Kat's transformation
• Discussion of key business frameworks including:
• Act Offer Strategy
• Client Magnet Method
• CEO Systems
• Spider Web Content Strategy

Value Bombs

• The power of having both support and strategy in business growth
• Why real-time problem solving and accountability matter
• How customization of frameworks leads to better results
• The importance of celebrating small wins in business

Next Steps

For listeners ready to move from strategy to implementation, connect with Mills on social media: @Mills_Gray or www.millsgray.com

Coming Up

Stay tuned for special episodes coming out on Boxing Day and January 2nd, 2024!

Connect With Mills

DM Mills on Instagram: @Mills_Gray Message: "I'm ready to work with you Mills"

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"Today's episode is your kind of non-bullshit 2025 planning guide. And I feel like it's one that you might actually use." - Mills Gray

Episode Overview

In this Boxing Day special, Mills breaks down a practical and honest approach to business planning for 2025. Moving beyond traditional goal-setting exercises, she offers a three-part framework for meaningful reflection and planning that serves real business owners.

Key Highlights

• A realistic approach to year-end review and planning
• Three-part framework for business evaluation:

1. Celebrating Real Wins
2. Honest Reality Check
3. Energy Audit

Part 1: Celebrating Real Wins

• Revenue milestones and growth
• Client success stories
• Personal growth moments including:
• Saying no to non-ideal clients
• Raising prices confidently
• Implementing automation
• Maintaining content consistency
• Setting boundaries
• Overcoming imposter syndrome

Part 2: Honest Reality Check

• Identifying soul-draining activities
• Evaluating marketing tactics that didn't work
• Time allocation analysis
• Content engagement review
• Client feedback patterns
• Areas of over-complication
• Unused tools and subscriptions audit

Part 3: Energy Audit

• Actual working patterns
• Peak performance times
• Seasonal patterns
• Client work energy assessment
• Content creation flow
• Sales conversion analysis
• Financial deep dive

Coming Up

Stay tuned for the strategic planning episode releasing on January 2nd, 2025!

2024 Milestones

• Weekly podcast episodes throughout the year
• Three-step series completion
• 12 Days of CEO Magic series
• Consistent content delivery

Connect With Mills

Share your thoughts and planning insights with Mills on social media Tag Mills in your stories for a reshare

or visit her website www.millsgray.com

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 2025 Strategic Business Planning Guide

Key Takeaways:

Power Quarter Planning

• Identify your strongest performing quarter
• Plan major launches around your peak energy periods
• Example quote: "I want you to choose your most powerful quarter. So have a think about when you know you'll show up the strongest."

Content Strategy Alignment

• Focus on content types that play to your strengths (video, writing, speaking)
• Choose platforms where you feel most authentic
• Identify core topics that convert well

Offer Stack Review

• Evaluate current offerings: keep, ditch, or tweak
• Look for gaps in revenue streams
• Consider new opportunities for 2025

Systems & Support

• Assess need for:
• Automation
• Delegation
• Team support (VA, strategic help, branding)
• Tech systems

Non-Negotiables for 2025

• Set firm commitments
• Create implementation timelines
• Book monthly CEO days for planning

Revenue Planning

• Set realistic quarterly targets
• Break down monthly revenue goals
• Analyze if current offers can meet targets

Implementation Tips:

• Allow flexibility in plans
• Spend 30 minutes weekly reviewing progress
• Focus on one major initiative per quarter
• Don't try to change everything at once

Notable Quote: "Without implementation you're really just journaling. So we need to make sure that there is implementation going on and that you're not just doing all these great grand plans, got these great ideas, you're writing it all down and it stays in a book."

Contact Information: Instagram: Mills_Gray Services: Three-tiered structure focusing on:

• Stacked off strategy
• Client magnet method
• CEO systems framework

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summary

In this conversation, Mills Gray discusses the transition into a CEO mindset, emphasing the importance of habit stacking, strategic planning, and effective systems for business success.

She shares insights on optimizing lead generation, enhancing client journeys, and the significance of mindset shifts from being reactive to strategic. The conversation also highlights practical steps for identifying bottlenecks and setting boundaries to improve productivity and revenue without increasing work hours.

takeaways

• Habit stacking is a crucial skill for business owners.
• Monthly mapping days help in setting clear goals.
• Lead generation strategies are essential for business growth.
• Onboarding processes can significantly save time.
• A well-organized calendar enhances productivity.
• Shifting mindset from worker bee to CEO is vital.
• Identifying bottlenecks can streamline operations.
• Setting boundaries is important for maintaining work-life balance.
• Automation can free up valuable time for business owners.
• 2025 is the year to take bold actions and stop playing small.

Quotes

• "Onboarding can save you a lot of time."
• "What would a CEO do in this situation?"
• "Identify where you are the bottleneck."

Contact

www.millsgray.com

www.instagram.com/mills_gray

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In this episode of the Soul Leaders podcast, host Mills shares her personal journey with cold water swimming and how it has transformed her mindset. She draws parallels between the challenges of cold water swimming and the obstacles faced in business, emphasizing the importance of stepping out of one's comfort zone. Mills discusses the common barriers that prevent individuals from investing in themselves and their businesses, encouraging listeners to take messy action rather than waiting for the perfect moment. She concludes with a challenge for listeners to confront their fears and take actionable steps towards their goals.

Takeaways

• Cold water swimming boosts my confidence and mindset.
• Stepping out of comfort zones leads to growth.
• Waiting to be ready can hinder progress.
• Investing in yourself is crucial for success.
• Messy action is better than perfection.
• Identify and confront your fears.
• Taking action can lead to unexpected results.
• Small changes can lead to significant growth.
• Journaling can help clarify excuses and fears.
• Engaging with challenges can lead to personal development.

Quotes

• "What's the real fear here?"
• "Flip the fear into action."
• "Journal your biggest excuse."

Contact

www.millsgray.com

www.instagram.com/mills_gray

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In this episode of the Soul Leaders podcast, host Mills Gray discusses the common challenges business owners face, particularly the feeling of being a bottleneck in their own business. She shares insights on how to identify and overcome these bottlenecks through strategic planning, automation, and effective team management. The conversation emphasizes the importance of understanding the client journey and implementing systems that allow for smoother operations and scaling. Mills also highlights the success stories of her clients who have managed to automate their sales processes and achieve significant growth without being overwhelmed.

Takeaways

• Many business owners feel like they are the bottleneck in their growth.
• It's common to feel overwhelmed by constant client demands and decision-making.
• Small tweaks in processes can lead to significant improvements.
• Identifying tasks that require your unique input is crucial for efficiency.
• Automation can help streamline client onboarding and communication.
• Planning and strategizing are essential for effective scaling.
• Having a clear team structure and guidelines can alleviate pressure.
• Tracking your daily tasks can reveal inefficiencies and bottlenecks.
• Understanding the client journey is key to improving sales processes.
• Realizing where the bottleneck is allows for targeted solutions.

Quotes From Mills

• "Why is this not happening for me?"
• "Does this actually need me?"
• "Realise where the bottleneck is."

Connect with Mills

www.millsgray.com

instagram.com/mills_gray

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"When I am lit up, when I am in flow, I can go literally at a thousand miles per hour versus when I'm not in flow, I don't."

This week Mills dives into the power of human design in business launches, sharing her recent success in rapidly launching an in-person event "Stand Out and Rise" while following her generator energy. She breaks down her strategic approach to event planning - from venue selection to waitlist creation - demonstrating how to launch efficiently by prioritising sales before content creation.

Key Topics:

• Launching an in-person event (Stand Out and Rise/SOAR) while leveraging human design principles
• Using generator energy effectively for business launches
• Step-by-step process for launching an in-person event
• Data-driven approach to content creation

Launch Process:

1. Venue selection in Guildford
2. Secured guest expert (Pippa - PR specialist)
3. Topic selection based on podcast analytics and engagement data
4. Created waitlist while developing sales page
5. Used AI for sales page content creation
6. Launched to waitlist first (40 signups), then wider network

Event Details:

• Name: Stand Out and Rise (SOAR)
• Location: Guildford, Surrey
• Focus: Visibility, content creation, AI usage, attracting ideal clients
• Format: Will be recorded as podcast content

Key Insights:

• Importance of selling first, creating content later
• Using data to inform decision-making
• Leveraging human design (generator type) for optimal performance
• Breaking down large projects into manageable steps

Looking to book SOAR - click here

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Email Nurture Sequence: Why your lead magnet isn't converting

Sit back with me today as we dive into something super important - the nurture sequence. It's all about building that essential trust before any sale happens. And if you're finding yourself with amazing lead magnets but hearing crickets afterward, or rushing straight to the sale without building connection, this episode is exactly what you need.

I want to break down why your nurture sequence might be holding you back (and yes, if you're jumping straight from a free PDF to selling your £2,000 course, we need to talk!). Think of it like dating - you wouldn't go straight from "hello" to "let's get married," right? Let's explore how to create that perfect journey for your clients.

Special Blueprint Alert! 🎉 Stay until the end for my proven content strategy blueprint, including exactly how to structure your value-first emails, story-based content, and authority-building messages. Plus, I'm sharing a golden nugget I usually save just for my 1:1 clients!

Topics covered on The Art of the Nurture Sequence:

1. Common nurture sequence problems and why they're costing you sales
2. How to build the perfect bridge between your lead magnet and your offer
3. Creating trust-building content that showcases your expertise without overwhelming your audience
4. The proven framework for compelling nurture content (including my secret authority-building tips!)

Let's work together:

• Two 1:1 spots available for complete business overhaul
• DM me on Instagram @mills_gray to discuss working together
• Ready to transform your lead generation and nurture sequence?

Remember - the goal isn't just to maintain contact, it's to create an environment where buying from you feels like the next logical step.

Resources mentioned:

• Free lead magnet: Irresistible Hooks & Captions Guide A free lead magnet about creating irresistible hooks and captions for content https://millsgray.kartra.com/page/IGcpationshooks
• Recent podcast feature (link in bio!)
• Nurture sequence blueprint

Current non-negotiable: Every Wednesday, gym session with Faye followed by 90 minutes in the spa - because even CEOs need their reset time! Come share your non-negotiables with me in the DMs - I'd love to hear them!

my recent guest appearance on another podcast discussing lead generation.

https://podcasts.apple.com/gb/podcast/lead-generation-selling-and-scaling-as-a/id1728025722?i=1000686196298

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Welcome to Soul Leaders, the go-to podcast for service based business, coaches, creators and business owners that wants to get more confident in their digital marketing and selling.

I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again.

Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story"

You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go!

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Is Your Business Running You? The Real Talk About Boundaries and Business Transformation

Sit back, relax, and let's dive deep today. We're talking about something that comes up over and over again with my clients - it's all about transforming burnout into a business model that actually energizes you and has you loving your work again.

I want to share a story that might sound familiar. A client came to me absolutely exhausted (I could see why!). She had a thriving membership program, was super passionate about her work in weight loss coaching, clients were getting amazing results... but she was answering WhatsApp messages late into the night and checking her phone first thing in the morning. Sound familiar? Let's dive into how we transformed this.

Special Announcement for February! 🎉 I'm launching something exciting for those of you who want support but aren't ready for a longer commitment - The CEO Scale Sprint! This focused 30-day intensive is where we'll transform one key area of your business together. Beta price of £495 (increasing to £695 in March) with just 3 spaces available.

Let's work together:

Topics covered on Breaking Free From Business Burnout:

1. Why giving everyone the same level of access means you're actually underserving your best clients
2. How to reimagine your offer suite to serve both your clients and yourself better
3. Setting real boundaries that stick (and why your business needs them to scale)
4. Creating value alignment at each tier - making your services more accessible AND more profitable

• DM me 'CEO Sprint' on Instagram @mills_gray
• Join the community: facebook group mind your mindset
• website www.millsgray.com

Remember - you can't serve your clients by burning yourself out. It's time to make sure your business model serves everyone, including you.

Resources mentioned:

• Voxer for business boundaries
• WhatsApp business strategies
• CEO Scale Sprint program
• Grab those opportunities, and if you're a parent - yes, it's half term this month! Make this shorter month count. Come say hello in the DMs if this resonated with you!

click the link below to see more about CEO SCAL SPRINT

https://docs.google.com/document/d/18MZPLuUKdOE3tcH6CmTcr7z-9qvDwSOrChAKuzi0GhU/copy

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Hosted on Acast. See acast.com/privacy for more information.

Meet Gemma Ann Barnes, a speaking and performance expert helping female visionaries master their stage presence, pitch confidently, and create massive impact through live speaking. From her roots in performing arts to becoming the go-to coach for stage-ready entrepreneurs, Gemma shares invaluable insights on commanding attention and converting from stage.

Topics covered in this episode:

1. Transitioning from performing arts to business ownership - why resilience matters
2. Handling public visibility and criticism while staying true to your vision
3. The power of authentic content creation versus following market trends
4. Why speaking engagements trump online presence for authority building

Special Guest Insights: Currently accepting speaking clients at two levels:

• Speaker Intensive: 4-hour foundation program for aspiring speakers (0-10 speaking gigs)
• 1:1 Coaching: Personalized support for upcoming speaking events and stage presence mastery

Let's connect:

• Find Gemma: @GemmaAnnBarnes on Instagram
• Website: gemmaannbarnes.com
• Book a Speaker Intensive session https://www.gemmaannebarnes.com/the-speaker-intensive

Key quote: "Online space is saturated... But as soon as you step onto a stage, that audience in the room, they are eating at the palm of your hand."

Resources mentioned:

• Speaker Intensive Program
• 1:1 Speaking Coach services
• Performance preparation techniques
• Voice coaching expertise

Next episode: Mills will share another inspiring female entrepreneur success story next month - stay tuned!

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Episode Overview

Grab your coffee and join me today as I answer your most-asked questions from my Instagram DMs! From authentic marketing to offer strategies and content creation, I'm diving deep into the real questions you've been sending me. If you've been wondering about being yourself in business while attracting the right clients, this episode is exactly what you need.

Key Topics Covered

In this value-packed Q&A episode, I explore:

• How to be bold enough to repel the wrong fit clients
• Why authenticity in marketing matters (and how to actually do it)
• My transition from the "Five Ones" approach to a stacked offer strategy
• Using my Spider Web content strategy for efficient content creation
• Real stories about trusting your gut in business relationships

Featured Question Breakdowns

On Authentic Marketing:

• Why being "vanilla" doesn't serve you or your clients
• The power of using your authentic voice (yes, even if you swear!)
• How showing up as yourself attracts the right clients
• My real example: How using "driven as fuck" in my content attracted the perfect client

On My Offer Strategy:

• Why I moved away from the "Five Ones" approach
• My current offer structure:
• Digital products (£9 - £197)
• New 4-week sprint program
• 4-month and 8-month coaching options
• The importance of creating clear pathways between offers

On Content Strategy:

• My Spider Web content strategy explained link -
• https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994
• How I turn one piece of content into multiple formats
• Example: Converting a 20-minute podcast into various content pieces
• My tips for efficient content repurposing

Resources Mentioned

• My CEO Day Spider Web Content Strategy (check show notes for access)
• https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994
• Workshop details for Guildford event
• Examples of successful "Five Ones" implementation (Taki Moore, Maria Went)

Let's Connect!

• Come say hi on Instagram - I love sending voice note responses to your questions! IG @mills_gray
• Share this episode to your stories and tag me for a happy dance!
• my website www.millsgray.com

Take Action

1. Review your content strategy using my Spider Web method
2. Evaluate your offer stack - are there gaps to fill?
3. Check your marketing messages - are you being authentically you?
4. 
   

Remember, as I always say: Your gut always knows - trust it in business and beyond!

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Breaking the Business Blueprint: Why Cookie-Cutter Strategies Don't Work

Episode Overview

Grab your coffee and join me today as I share a vulnerable moment about dealing with online trolls and reveal why cookie-cutter business strategies don't work. If you've been feeling pressured to follow conventional business models that don't align with your natural strengths, this episode will show you how creating individualised strategies can lead to remarkable results – even for businesses in the same industry!

Key Topics Covered

In this value-packed episode, I explore:

• Why cookie-cutter business strategies often fail entrepreneurs
• How I create custom strategies for clients in the same industry with different needs
• The importance of building a business around your natural strengths and energy
• Real success stories: How two yoga instructors with different businesses both achieved $8k in revenue with tailored approaches
• My personal experience dealing with trolls and criticism on business ads

Featured Stories & Breakdowns

On Dealing with Business Trolls:

• My vulnerable moment dealing with critics who misunderstood my business approach
• Why people who have time to write essays in comment sections aren't growing their own businesses
• The criticism of being "cookie-cutter" that inspired this episode's topic

On Customised Business Strategy:

• Case Study #1: Yoga teacher with 30k+ engaged followers who needed monetisation pathways
• Case Study #2: Yoga instructor trainer who needed to reclaim time while maintaining income
• How different price points and strategies led to similar £8k results for both businesses
• Why individualism is at the core of my coaching philosophy

On Finding Your Aligned Business Model:

• The two-column exercise to identify what energises vs. drains you in your business
• How to build your business model around your natural strengths and operating style
• Incorporating human design principles to enhance business alignment *want to get a report here you go https://millsgray.kartra.com/page/HDbusinessaudit
• Moving away from "vanilla" content to what genuinely lights you up

Special Mention

I just hosted an amazing in-person SAW event! Stay tuned for next week's episode where I'll be discussing launching in-person events and the power of face-to-face connections.

Resources Mentioned

• Human design as a tool for business alignment
• The two-column exercise for identifying energy-giving vs. energy-draining activities

Take Action

• Complete the two-column exercise: activities that energise you vs. drain you
• Evaluate how much of your current business model is built around your strengths
• Consider if you're ready to build a business designed around how you naturally operate
• Rate and review this podcast to help others discover it!

Let's Connect!

• Drop into my DMs to share what you discovered from today's episode
• Share your two-column exercise insights with me on Instagram @mills_gray
• www.millsgray.com

Remember: The most successful business isn't the one following the industry blueprint – it's the one designed around YOUR strengths and operating style!

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Grab your coffee and join me today as I chat with Hazel Anderson-Turner, a business and coaching psychologist specializing in burnout prevention. Hazel shares her personal burnout story, how it led to writing her book "Coaching Through Burnout," and valuable insights about maintaining psychological flexibility. If you've ever felt overwhelmed by work or struggled with work-life boundaries, this episode offers genuine strategies to help you navigate these challenges more effectively.

Exciting Announcement 🎉

Hazel's book "Coaching Through Burnout" is now available at all major retailers including Waterstones, Foyles, and Amazon!

Key Topics Covered

In this value-packed interview, we explore:

• Hazel's personal burnout journey in corporate while juggling a new baby
• How to recognise burnout warning signs before reaching crisis point
• The power of choice in preventing burnout
• Creating non-negotiable self-care practices when facing intense work periods
• How leadership styles evolve through entrepreneurship
• Finding your authentic definition of success

Featured Conversation Breakdowns

On Burnout Recognition:

• The physical warning signs (sleep disruption, frequent illness)
• Why we often manage symptoms rather than addressing underlying issues
• How parenthood can dramatically shift our capacity to "push through"

On Post-Burnout Business Design:

• Setting functional boundaries around working hours
• Recognising when you're slipping back into burnout-inducing patterns
• Understanding your natural energy cycles and seasonal productivity

On Leadership Evolution:

• Moving from saying "yes to everything" to becoming more discerning
• Learning to honor your body's signals and energy levels
• The importance of reconnecting with nature and seasonal rhythms

On Success Redefinition:

• Shifting from external achievements to meaningful experiences
• Balancing purpose with financial well-being
• The joy of creating experiences for loved ones through your business success

Resources Mentioned

• Hazel's book: "Coaching Through Burnout"
• Acceptance and Commitment Coaching approach
• Self-publishing through The Unbound Press

Let's Connect!

• Find Hazel's book on Amazon, Waterstones, or Foyles
• Follow Hazel for more burnout prevention strategies https://hazelandersonturner.co.uk/

Take Action

• Identify your own burnout warning signs
• Create non-negotiable self-care practices for busy periods
• Consider your "power quarters" - when do you naturally have the most energy?
• Build a support network for your entrepreneurial journey

Remember, as Hazel reminds us: Your business should serve you too, not just your clients. Success isn't just about achievement but creating a meaningful life aligned with your values.

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Episode Overview

Grab your coffee and join me today as I dive into the crucial importance of lead generation for sustainable business growth! In this episode, I'm sharing my personal journey with lead generation - from painful early mistakes to recent sold-out launches. If you're tired of the feast or famine cycle in your business, this episode will give you practical strategies to build a consistent lead generation engine that works even when you're not actively selling.

Exciting Announcement 🎉

I've recently launched the CEO Scale Sprint - a targeted 30-day intensive where we focus on filling a specific gap in your business that will drive immediate results. If you're looking for focused, transformative support, this could be perfect for you!

Key Topics Covered

In this value-packed episode, I explore:

• Why lead generation is a long-term strategy, not a last-minute effort before launching
• How I transformed from begging for clients to having sold-out launches
• The relationship between lead generation and consistent nurturing
• Breaking the feast-or-famine business cycle with strategic lead generation
• Creating a "superfan system" where people are ready to buy when you launch

Featured Insights

On My Lead Generation Journey:

• The painful story of my first launch "Happy Me" that cost thousands but had zero leads
• How I shifted from focusing on creating offers to building relationships
• My recent successful launches: the in-person SAW event and the CEO Scale Sprint
• Why two years of consistent lead generation created my "overnight success"

On Building Your Lead Generation Engine:

• Why lead generation isn't just about collecting email addresses
• The importance of attracting your "dreamy as fuck" clients through targeted messaging
• Creating multiple touchpoints for potential clients to experience your expertise
• Building relationships with the right people who become superfans

On Nurturing Your Leads:

• The crucial relationship between lead generation and nurturing
• Creating slick nurture sequences that build relationships on autopilot
• Why consistency matters - showing up with value even when not actively selling
• Understanding that 90% of people who find you today won't buy today

Action Steps: Audit Your Lead Generation System

Ask yourself these questions:

1. Is my primary lead magnet specifically designed for my dreamy client, or is it generic?
2. Do I have a consistent nurture system that builds relationships after someone joins my world?
3. Am I showing up consistently with value even when I'm not actively selling?
4. Do I have multiple touchpoints where potential clients can experience my expertise?
5. Am I playing the long game or focused only on immediate conversions?

If you answered "no" to any of these questions, start by creating one strategic lead magnet that's laser-focused on your dream client's specific challenges and desired outcomes.

Let's Connect!

• DM me on Instagram to check my April availability if you'd like my help with your lead generation strategy @mills_gray on IG
• Share what piece of free content you've created that consistently attracts your dream clients and why you think it resonates with them

Resources Mentioned

• SOAR in-person event in Guildford
• CEO Scale Sprint program www.millsgray.com
• Superfan system concept (credit to Sophie Griffiths)

Remember, as I always say: Building a lead generation engine that creates mega fans takes time - it's a slow burner, but absolutely worth the investment!

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Episode Overview

Grab your coffee and join me today as I dive into the reality of different business timelines and results. Through two powerful client case studies, I'm sharing unfiltered truth about why some businesses see fast returns while others take longer - and why both paths can lead to success. If you've been comparing your timeline to others and feeling discouraged, this episode will give you the perspective and action steps you need.

Key Topics Covered

In this value-packed episode, I explore:

• Two real client case studies with dramatically different success timelines
• Why comparing business timelines without context is misleading
• The crucial factors that influence how quickly you'll see results
• How to build resilience when results take longer than expected
• Practical ways to measure progress beyond just sales numbers

Client Case Study Breakdowns

Kate's 11-Day ROI Journey:

https://podcasts.apple.com/gb/podcast/s5-ep-26-client-success-from-%C2%A3495-packages-to-%C2%A36k-in-11-days/id1551636077?i=1000660392062

• Product-driven strategist helping companies get into retail
• We restructured her offer from £495 audits to £6,000 done-for-you services
• She sold her first high-ticket offer within 11 days
• Success came quickly because we optimized what was already in place

Viola's 6-Month Growth Path:

• Copywriter specialising in beauty brands
• Built her business foundation from scratch
• Needed everything: website, offer development, marketing message
• After six months of consistent effort, achieved a £15,000 month
• Success took longer but created sustainable growth

Understanding Your Business Timeline

Your results depend on factors unique to you:

• Your starting point and existing foundations
• Whether you have an established network and credibility
• Your business model (high ticket vs. low volume)
• Your market's typical buying cycle
• How quickly you can implement strategies
• Your consistency level day after day

Building Resilience for the Journey

• Focus on what's working by tracking clear metrics
• Celebrate milestones along the way
• Build a support system that understands the entrepreneurial journey
• Learn to distinguish between "not working yet" and "not working at all"
• Commit to the process and trust your strategy

Action Steps

Grab a piece of paper and create two columns:

1. First column: List all visible metrics of success (revenue, client numbers, testimonials)
2. Second column: Write down invisible progress indicators (clarity, content created, relationships built)
3. Circle three items from the second column that you can celebrate right now

Connect With Me

If you're ambitious, driven, and tired of seeing others in your industry succeed while you're still building, DM me on Instagram. Let's have a conversation about how I can help you achieve those goals and take a seat at the table of those who are scaling.

Remember, your timeline is unique to you - it's not a reflection of your worth or potential, but of your specific circumstances and starting point.

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Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you've ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you.

Exciting Announcement 🎉

I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £100!

https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing

Key Topics Covered

In this value-packed episode, I explore:

• Why what seems like rejection is actually a powerful sign your marketing is working exactly as it should
• How trying to appeal to everyone leads to resonating with literally no one
• The dangers of watering down your personality and avoiding strong opinions in your content
• Why attracting lukewarm prospects leads to clients who drain your energy and relationships you dread
• The mindset shift needed to see unsubscribes as creating space for your dream clients

Featured Breakdowns

On Authentic Marketing:

• My journey from "baby Mills" who was afraid of turning people away to showing up as my full self
• Why being a people-pleaser in your marketing attracts clients who question your worth and pricing
• The freedom that comes from using authentic language (yes, even dropping the occasional f-bomb)
• How calling out "ambitious, driven as fuck" people in my content attracts exactly those clients

On Email Marketing Strategy:

• Why your email list is not a numbers game, but a relationship game
• The data perspective: how unsubscribes actually improve your open rates and engagement
• My "garden" analogy: unsubscribers aren't weeds being pulled, but a natural process that allows your stronger plants to thrive
• Why bigger isn't always better when it comes to your audience

On Business Boundaries:

• The importance of clear, communicated boundaries in your marketing
• How sharing when and how you work filters out wrong-fit clients
• The energetic shift that happens when you stop trying to appeal to everyone
• Why I don't want "40 calls a day" or "just any old Joe" in my business

Resources Mentioned

• New digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th)
• https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing
• Self-paced course with workbooks and easy-to-digest training videos
• Human Design as a tool for maintaining your energy (I'm a Generator!)

Let's Connect!

• Come into my DMs if you want to chat about this topic @mills_gray
• Share your answers to the reflection questions below

Take Action

Ask yourself these questions:

• When was the last time you expressed a strong opinion in your marketing that may have been polarizing?
• Do you feel energized by most of your clients you're working with?
• Do you have clear, communicated boundaries and expectations for your audience?

Remember, when the wrong people leave, it creates space for the right people to find you!

Hosted on Acast. See acast.com/privacy for more information.

Episode Overview

Grab your coffee and join Mills today as she wraps up this month's theme on magnetic marketing. If you've ever found yourself in that uncomfortable "please buy from me" energy, feeling desperate when posting about your offers or discussing prices, this episode is exactly what you need. Mills shares her journey from random, hope-based selling to creating a strategic framework that has clients saying "Hell yes, I'm in!"

Exciting Announcement 🎉

Last chance to grab the beta offer for the digital product "SOAR: Stand Out And Rise" at £100 off! Price increases after Friday, April 25th.

https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing

Key Topics Covered

In this value-packed episode, Mills explores:

• Why "hope is not a strategy" in business
• The problem with random selling and why it creates feast or famine cycles
• How to shift from convincing to attracting your ideal clients
• Creating a natural sales framework based on buying momentum
• Why high-quality clients sense desperation and how it repels them
• The importance of strategic content sequencing to build momentum

Featured Breakdowns

On Sales Energy:

• Why the desperate "please buy from me" energy pushes dream clients away
• The difference between selling to people versus helping people buy
• How authenticity attracts the right clients more effectively than desperation

On Strategic Selling:

• Why randomly posting about offers without context doesn't work
• How to create content that builds natural buying momentum
• The importance of "sorting" for ideal clients rather than convincing everyone

On Mills' Journey:

• Her background in sales and why that didn't automatically translate to success
• Common pitfalls she experienced: discounting out of nervousness, taking misfit clients
• How shifting from scarcity to abundance transformed her business

Resources Mentioned

• SOAR: Stand Out And Rise digital product (special beta pricing ends April 25th) https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing
• Previous April episodes on magnetic marketing
• Guest expert episode with Ray Dodd S6 Ep 16

Let's Connect!

• Share your answers to Mills' audit questions about your current sales process
• Let Mills know your thoughts on the episode

Take Action

• Audit your current conversion rate from discovery calls
• Evaluate how much of your content leads to clients
• Check if you have a systematic follow-up process
• Assess if you have a clear pathway for clients

Remember, as Mills says: "Hope is not a strategy—it's a recipe for inconsistent income, energy-draining clients, and a business that feels heavy and not fun."

Hosted on Acast. See acast.com/privacy for more information.

The Power of Repelling: Embracing Unsubscribes in Your Business

Episode Overview

Grab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you.

Exciting Announcement 🎉

I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £150!

https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing

Key Topics Covered

In this value-packed episode, I explore:

• Why what seems like rejection is actually a powerful sign your marketing is working exactly as it should
• How trying to appeal to everyone leads to resonating with literally no one
• The dangers of watering down your personality and avoiding strong opinions in your content
• Why attracting lukewarm prospects leads to clients who question your worth and drain your energy
• The mindset shift needed to see your email list as a relationship game, not a numbers game

Featured Breakdowns

On Marketing Authenticity:

• My journey from "baby Mills" who feared being disliked to showing up as my full self
• Why second-guessing your personality and boundaries attracts clients who don't align with you
• The freedom and results that come from using your authentic voice and language
• How calling out specifically who I want to work with ("ambitious, driven as fuck") filters my audience

On Email Marketing Strategy:

• Why a smaller, more engaged list is better than a large, unresponsive one
• The data perspective: how unsubscribes actually improve your open rates and engagement
• My "garden" analogy: unsubscribers create space for your ideal clients to thrive
• The energetic shift that happens when wrong-fit people leave your ecosystem

On Business Boundaries:

• Why dreading client calls is a sign something needs to change in your marketing
• The importance of clear, communicated boundaries in attracting the right people
• How sharing when and how you work filters out wrong-fit clients
• Why I don't want "40 calls a day" but rather fewer, higher-quality connections

Resources Mentioned

• New digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th)
• Self-paced course with workbooks and easy-to-digest training videos
• Human Design as a tool for maintaining your energy (I'm a Generator!)

Let's Connect!

• Come into my DMs if you want to chat about this topic
• Share your answers to the reflection questions below

Take Action

Ask yourself these questions:

• When was the last time you expressed a strong opinion in your marketing that may have been polarizing?
• Do you feel energized by most of your clients you're working with?
• Do you have clear, communicated boundaries and expectations for your audience?

Remember, when the wrong people leave, it creates space for the right people to find you!

Hosted on Acast. See acast.com/privacy for more information.

Grab your coffee and join me today as I chat with the fabulous Ray Dodd, a money mindset and business strategy coach who's bringing a completely fresh perspective to how women think about wealth. From discussing our societal conditioning around money to exploring why women face unique financial challenges, Ray shares insights that will transform how you view your relationship with money. This conversation is perfect for anyone who's ever felt conflicted about charging what they're worth or struggled with money blocks.

Exciting Announcement 🎉

Ray is launching her "Plenty" membership program - an accessible, consistent money mindset support system designed to help you navigate financial challenges no matter what business stage you're in!

www.raydodd.co.uk/plenty

Key Topics Covered

In this value-packed episode, we explore:

• Why women have specific patterns around money and how centuries of conditioning affect our financial decisions
• The concept of "Plenty" versus "Abundance" and why the distinction matters for inclusive wealth
• How we often price for our own money blocks or our clients' money blocks
• The danger of making financial decisions for your clients based on your assumptions
• Why debt is neutral (yes, really!) and how we judge different types of debt differently

Featured Breakdowns

On Women's Money Conditioning:

• Ray's personal journey from financial avoidance to money mindset expert
• How society shifted from "women as caregivers" to "women in the workforce" without addressing underlying conditioning
• Why the societal expectation to be "kind" often prevents women from charging appropriately
• Ray's "Wheel of Conditioning" framework that identifies eight ways women are conditioned around money

On Authentic Money Coaching:

• Why Ray initially resisted calling herself a "money mindset coach"
• The problem with the "blonde on a beach" money coach stereotype
• How Ray's approach differs from manifestation-focused money coaching
• The importance of addressing systemic issues alongside personal mindset work

On Pricing Strategy:

• Why "pricing for kindness" can actually hold back the people you're trying to help
• The powerful shift from seeing higher prices as "expensive" to seeing them as "expansive"
• Ray's experience with clients on benefits who became six-figure business owners
• The importance of not making financial decisions for your clients based on assumptions

Resources Mentioned

• Ray's "Wheel of Conditioning" framework
• The "Plenty" membership program for ongoing money mindset support
• Claude AI as Ray's favorite business tool for structuring her thoughts
• Ectoen Hydro Barrier Serum (Ray's skincare recommendation!)

Let's Connect!

• Find Ray on Instagram (details in show notes)
• Connect with Mills to continue the money mindset conversation

Take Action

• Reflect on whether you're pricing for your money blocks or your clients' money blocks
• Consider where "kindness at all costs" might be holding you back financially
• Think about areas where you might be making financial assumptions about your clients

Remember, there's plenty for everyone - your financial success doesn't come at the expense of others!

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Mills has been working on an incredible launch of an online programme that is self paced 8 weeks to more clients.

For the first week of the launch she will also be offering a cheeky bonus with two other courses as well!

https://millsgray.kartra.com/page/SLonlinehub

The bonus includes Grow your own facebook group (Mills has grown her own facebook group to over 4k people in a year)

The bonus also includes a social media bundle which will help you to create up to 60 pieces of content

Grab your spot now

https://millsgray.kartra.com/page/SLonlinehub

Hosted on Acast. See acast.com/privacy for more information.

The Law of Conformity - This week Mills dives into why it's good to hang out with the right peeps!

Who you surround yourself in business matters.

If you would like to be part of my online community then here is a little link to my facebook group which has over 1200 people

https://www.facebook.com/groups/433788787764559/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

This week Mills dives into a case study of her clients Janie who was scared of funnels, she didn't want to even spell the word let alone embrace it for her business.

Funnels and lead generation can be overwhelming but it can make business easier and fun and help you to fall in love with your business again.

Connect with Mills:

• ⁠⁠Apply to work with me⁠⁠

• ⁠Online course Soul Leaders Academy The Digital Hub⁠

• Let’s connect on Instagram! ⁠⁠@mills_gray⁠⁠

• ⁠⁠Join my Free Facebook group⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

Today Mills discusses what three elements you might need to adopt to grow and scale your business past referrals. She discusses growing a team, seeing the benefits and solutions vs seeing the problems, and maintaining your personal power when it comes to speaking your message.

Mills discusses a few platforms that have helped her to grow, including Kartra (affiliate link below)

https://millsgray.krtra.com/t/b9qRdtIw3JdT

That link will take you to a free 14 day Kartra trial.

Hosted on Acast. See acast.com/privacy for more information.