Soft Life CEO by Breanna Aponte (Breanna Aponte)

Meet your host, Breanna Aponte! In this episode she explains her entrepreneur journey, recent business pivot, some fun facts and what you can expect from the Soft Life CEO Podcast. 

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

This episodes discusses:

• The E-Myth Change the way you view entrepreneurship.
• The Big 3 The secret to setting and reaching goals.
• Budgeting Secrets How to be a good steward over what you have now, to deserve what you’re asking for.
• Unlocking Your Discipline Leadership & delegation tactics.
• Brain Dump & Reset Starting & ending your day correctly to have purposeful days, everyday.

Links Mentioned:
The E-Myth Revisited
The Psychology of Money
Dave Ramsey Financial Peace University
Quickbooks (Business Accounting Tool)
Monarch (Budgeting Tool)

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Maya Elious shares the story behind the growth of her million dollar brand and business. Mindset, messaging and marketing are just a few of the things touched on in this episode.

Instagram:
@breannaaponte 
@thesoftlifeceo
@mayaelious

Website: 
www.thesoftlifeceo.com 
www.mayaelious.com

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

I dropped out of college at the age of 19 to start my first business. Most people don't know the tramatizing story behind why...in this episode I share details of my decision to drop out, the life altering reason behind it and give my opinion and advice on college as a whole.

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

India Logan and Host Breanna Aponte talk about the 5 Steps to Reaching Your Fullest Potential. In this episode they discuss:

• Nourishing Your Passion
• Navigating Your Life w/ Faith
• Finding Mentorship
• Sustaining Your Motivation
• Building a Relationship w/ God
• Being Consistent in Your Faith

Instagram: 
@breannaaponte 
@thesoftlifeceo
@doctorindialogan

Website: 
www.thesoftlifeceo.com 
www.doctorindialogan.com

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

In this episode I shed light on the power of Mastering Progression NOT perfection.

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Tina Meeks is a full time influencer, wife and mama of 4. She uses her platform to showcase marriage, motherhood and her favorite products. She has grown a combined social media following of over 300k and is here to talk about her journey of being a full-time content creator and Instagram influencer. In this episode we discuss:

• The truth about being an influencer
• Getting started with becoming an influencer
• Reaching the right audience
• What paying brands look for
• Creating authentic partnership content
• Process for pitching and closing deals
• Free Vs paid work
• Typical work week of an influencer

Instagram:
@breannaaponte 
@thesoftlifeceo
@herlifesparkles

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Dre Smith discusses the benefits of podcasting for entrepreneurs, misconceptions about podcasting, tips for consistency, batch creating episodes, choosing between audio and visual podcasts, timing for guest interviews, preparing for guest interviews, podcast hosting platforms, and monetizing podcasts. In this conversation, Dre Smith discusses the different ways to monetize podcasts, including dynamic ad insertion, custom or host read ads, custom segments, and general sponsorships. He explains the concept of CPMs (cost per thousand views) and how it affects podcast monetization. Dre also shares insights on getting picked up by a network, setting goals, and growing your show. He emphasizes the importance of marketing on social media and cross-promotion with other podcasts. Additionally, he provides tips for building a podcast Instagram page, including creating engaging content and fostering a sense of community.

Takeaways
Podcasts can be monetized through various methods, including dynamic ad insertion, custom or host read ads, custom segments, and general sponsorships.CPMs (cost per thousand views) are a key metric in podcast monetization, representing the cost per thousand downloads or impressions.To get picked up by a network, it is important to set clear goals and demonstrate consistent growth in your show, including a minimum number of downloads per month.Effective marketing on social media, including sharing engaging clips and cross-promotion with other podcasts, can help build an audience and increase listenership.Building a podcast Instagram page involves creating a sense of community and sharing diverse content related to the podcast's subject matter.

Chapters
00:00 Introduction and Background
04:15 Benefits of Podcasting for Entrepreneurs
07:10 Misconceptions about Podcasting
08:55 Tips for Consistency in Podcasting
09:17 Batch Creating Episodes
13:18 Choosing Between Audio and Visual Podcasts
24:09 Preparing for Guest Interviews
30:12 Podcast Hosting Platforms
35:02 Monetizing Podcasts
36:22 Monetizing Podcasts: Visual vs. Audio
37:37 Ways to Monetize Podcasts: Dynamic Ad Insertion
39:04 Ways to Monetize Podcasts: Custom or Host Read Ads
40:00 Ways to Monetize Podcasts: Custom Segments and General Sponsorships
41:25 Understanding CPMs in Podcast Monetization
45:22 Criteria for Monetizing Audio Podcasts
47:32 Getting Picked Up by a Network: Setting Goals and Growing Your Show
49:09 Criteria for Joining a Network: Minimum Downloads
50:57 Marketing Tips: Social Media and Cross Promotion
58:09 Building a Podcast Instagram Page: Creating Community and Engaging Content

Recommended Hosting Platform
Spreaker

Connect w/ Dre
Instagram

Connect w/ Relationship Restored
Instagram
TikTok
YouTube
Website

Podcasts
Worth Thee Wait 
Real Love Scenario
For The Gurls 

In this conversation, the host and guest discuss the challenges and rewards of being a mamapreneur. They cover topics such as launching a clothing line, starting a course, and balancing motherhood and entrepreneurship. The guest shares her entrepreneurial journey and emphasizes the importance of investing in oneself. They also discuss the misconceptions of mamapreneurship and the struggles of juggling multiple roles. The conversation concludes with the guest sharing resources for entrepreneurs and moms, including a podcast and a book recommendation. In this conversation, Jordynn shares her experiences as a mom and entrepreneur, discussing topics such as incorporating parenthood into content creation, the importance of mom friends, building relationships as a mom, making friends as a mom entrepreneur, preparing for motherhood as an entrepreneur, involving children in entrepreneurial endeavors, finding support as a mom entrepreneur, creating a productive work environment, transitioning from a 9-to-5 job to full-time entrepreneurship, unexpected synergies between motherhood and entrepreneurship, and marketing strategies for selling planners as digital products. Her final advice emphasizes the importance of confidence and investing in oneself.

Takeaways

• Invest in yourself and seek mentorship to thrive as an entrepreneur.
• Start a course based on your expertise and share your knowledge with others.
• Establish boundaries and prioritize self-care to balance motherhood and entrepreneurship.
• There is no perfect balance, but rather a constant process of prioritizing and adjusting.
• Family content is popular, but it's important to avoid exploiting children and ensure their well-being.

Chapters
00:00 Introduction and Technical Difficulties
01:13 Introducing the Guest and Her Journey
02:49 Discussion on Mamapreneurship
03:08 Entrepreneurial Journey
04:17 Starting a Course
05:12 Helping Others and Coaching
06:30 Investing in Yourself
07:35 Creating a Course
09:37 Balancing Motherhood and Entrepreneurship
10:08 Juggling Entrepreneurship and Motherhood
12:27 Prioritizing Self-Care
13:37 The Number of Children and Challenges
20:20 Scheduling and Planning
22:46 Top Resources for Entrepreneurs and Moms
25:08 Creating a $27 Digital Product
26:19 Benefits and Struggles of Being a Mom Influencer
28:03 Incorporating Parenthood into Content Creation
29:04 The Importance of Mom Friends
30:00 Building Relationships as a Mom
31:04 Making Friends as a Mom Entrepreneur
32:29 Preparing for Motherhood as an Entrepreneur
33:46 Involving Children in Entrepreneurial Endeavors
36:27 Finding Support as a Mom Entrepreneur
39:00 Creating a Productive Work Environment
41:36 Transitioning from a 9-to-5 Job to Full-Time Entrepreneurship
47:32 Unexpected Synergies Between Motherhood and Entrepreneurship
50:51 Marketing Strategies for Selling Planners as Digital Products
55:00 Final Advice: Confidence and Investing in Yourself

In this episode, Queen shares her entrepreneurial journey as a travel nurse turned full-time IV hydration business owner. She discusses the challenges faced by black women in the healthcare system and the importance of having an advocate during the birthing process. Queen also talks about the transition from nursing to entrepreneurship and the importance of creating a supportive community. She emphasizes the need for planning, saving money, and putting faith over fear when considering taking the leap into entrepreneurship. Queen highlights the benefits of creating digital products and provides advice on finding a niche and building a community. In this conversation, Queen and Bre discuss the importance of mentorship, the value of building a community, and strategies for creating inclusive and accessible services. Queen shares her experience in entrepreneurship and emphasizes the need for preparation and authenticity. She also highlights the significance of mentorship in her own journey and the impact it has had on her personal growth. Queen discusses her upcoming projects, including her work as a certified nurse midwife and her plans to expand her IV hydration business. She also shares her social media platforms, such as Instagram, TikTok, and YouTube, where she provides valuable content for nurses and aspiring entrepreneurs.

Takeaways

• Transitioning from nursing to entrepreneurship requires planning, saving money, and putting faith over fear.
• Black women face challenges in the healthcare system and need advocates during the birthing process.
• Creating a supportive community is crucial for success in entrepreneurship.
• Digital products can provide a source of passive income and allow for scalability.
• Finding a niche and building a community are key steps in creating and launching digital products. Mentorship plays a crucial role in supporting aspiring entrepreneurs and can expedite the learning process, reduce mistakes, and provide guidance and support.
• Building a community is essential for entrepreneurs, as it fosters connections, provides opportunities for collaboration, and allows for the exchange of knowledge and experiences.
• In order to drive meaningful change and improve maternal health outcomes in marginalized communities, it is important to build community among healthcare providers, empower women to advocate for themselves, and create a birth team that prioritizes the individual's needs and preferences.
• When pricing products or services, it is important to consider the audience's preferences and needs, offer payment plan options, and demonstrate the value through testimonials and reviews.
• Being intentional and authentic in building relationships and connections is key to fostering trust and long-lasting mentorship.
• Platforms like Mighty Networks and Circle can be effective tools for building and managing communities, providing a space for engagement, content sharing, and networking.
• Preparation is crucial for success in entrepreneurship, and it is important to be mentally, physically, emotionally, and financially prepared for the opportunities that come your way.
• Authenticity and showing up as your true self can attract like-minded individuals and create a strong connection with your audience.
• Expanding your brand and business requires continuous learning, exploring new opportunities, and being open to different avenues and experiences.
• Social media platforms like Instagram, TikTok, and YouTube can be valuable tools for sharing knowledge, connecting with others, and building a personal brand.

Chapters

00:00 Introduction and Background
11:04 Creating a Supportive Community
32:08 Building a Community and Nurturing Relationships with Mentors
38:15 Continued Learning and Mentorship for Personal and Professional Growth
49:15 Effective Platforms for Building and Engaging with Communities

Links

• Weekly Vlog: Join me in a WEEK in the life as Nurse Queen!

Connect w/ Queen Dickens

Instagram

Tik Tok

Youtube

Website

In this episode, Erin On Demand shares her journey as a mamapreneur and how she built her relatable brand. She started her YouTube channel in 2018 and focused on sharing her story and experiences as she built her business. Erin emphasizes the importance of starting where you are and being vulnerable in your content. She also provides advice for starting a YouTube channel, including not needing expensive equipment and starting with short-form content.

Erin believes that YouTube is for everyone, as long as they are willing to put in the work and be consistent. She also discusses the intersection of content between YouTube, Instagram, and TikTok, and the importance of having a focal point for each platform. Erin started her podcast, Sips of Success, with her husband as a way to practice being in front of the camera. The podcast allows her to share a different side of herself and connect with her audience on a more personal level.

When deciding on the best platform to start with, Erin advises considering your lifestyle, the type of content you gravitate towards, and what you're best at. She emphasizes the importance of authenticity and consistency in choosing a platform. Erin created her top three notebook after realizing the impact of writing down her top priorities each day. The notebook became a hit and inspired her to create more simple and effective products. She advises asking for help and leveraging your network when starting a product-based business. Erin is preparing for motherhood and plans to take time off while ensuring her business continues to run smoothly with the help of a project manager. She finds inspiration in her upcoming role as a mother and is motivated to be the best version of herself for her daughter.

Erin shares her takeaways from Rachel Rogers' book on planning your year like a millionaire, including the importance of setting big goals and pushing yourself to achieve them. In this conversation, Erin and All About Your Brand discuss the importance of setting big goals and creating a clear vision for success. We highlight Serena Williams' approach to setting high goals and how it drives her to achieve more. Erin emphasizes the need to be specific and granular when setting goals and creating a vision, considering even the small day-to-day decisions. We also touch on the topics of financial planning and letting go of negative thoughts.

Erin shares her experience with building her brand and offers advice on starting a product-based business. We discuss the building blocks of a profitable online brand, including having a strong value proposition, consistency, and solving a problem. We also address the challenges of staying productive without losing interest or experiencing burnout and the importance of mindset and faith in overcoming challenges. Erin shares her favorite part of what she does, which is being creative and seeing her ideas resonate with her audience.

Takeaways

• Start where you are and be vulnerable in your content.
• You don't need expensive equipment to start a YouTube channel.
• YouTube is for everyone, as long as you are willing to put in the work and be consistent.
• Have a focal point for each platform to cater to your audience's preferences.
• Content can intersect between YouTube, Instagram, and TikTok, but it's helpful to have a specific focus for each platform. Consider your lifestyle, the type of content you gravitate towards, and what you're best at when choosing a platform to start with.
• Writing down your top priorities each day can help improve productivity and focus.
• Ask for help and leverage your network when starting a product-based business.
• Take time off for motherhood while ensuring your business continues to run smoothly with the help of a project manager.
• Set big goals and push yourself to achieve them. Setting big goals and having a clear vision can drive success and help overcome challenges.
• Being specific and granular when setting goals and creating a vision is important, considering even the small day-to-day decisions.
• Financial planning and letting go of negative thoughts are crucial for building a successful brand.
• When starting a product-based business, it's important to have demand and do market research.
• The building blocks of a profitable online brand include having a strong value proposition, consistency, and solving a problem.
• Staying productive without losing interest or experiencing burnout requires finding joy in the creative process and aligning with one's purpose.
• Overcoming challenges in entrepreneurship requires a mindset of expecting success and having faith in the journey.
• Meeting and engaging with the audience in person can make the brand feel more real and meaningful.
• Listeners can stay in touch with Erin through her website and social media channels.

Chapters

00:00 Introduction and Excitement for the Interview
02:10 Erin's Background and Journey to Entrepreneurship
06:18 Starting a YouTube Channel and This or That Game
08:03 Advice for Starting a YouTube Channel
12:57 The Power of Relatability and Vulnerability
21:46 YouTube: Who is it For?
25:56 Starting with Shorts on YouTube
29:01 The Value of Podcasting and Personal Conversations
31:49 Choosing the Right Platform for Your Content
32:18 Consistency and Choosing the Right Platform
34:39 Creating a Productivity Notebook
45:16 Balancing Multiple Businesses and Motherhood
56:43 Setting Big Goals and Creating a Detailed Vision
01:03:02 Setting Goals and Building a Profitable Online Brand
01:03:42 Overcoming Challenges in Entrepreneurship
01:05:43 The Power of Faith and Positive Expectations
01:06:11 Finding Joy in Creativity and Audience Connection

Links

• Programs: https://erinondemand.com/
• Top 3 Notebooks: https://simplementco.com/ 

Connect w/ Erin On Demand

• Instagram
• Youtube

In this conversation, Alyssa Davis discusses the importance of authenticity in building a brand on social media. She emphasizes the need to stay true to one's core values and beliefs, regardless of trends or external pressures. Alyssa also shares strategies for growing a following on TikTok and Instagram, including showing up as your future self, engaging with your audience, and maintaining consistency. She advises new content creators to define their brand, focus on their why, and enjoy the beginner season.

Alyssa also discusses the role of faith in her content creation and offers recommendations for books on building faith. Alyssa Davis shares her tips for balancing a full-time job and building a personal brand. 

She emphasizes the importance of creating systems, setting boundaries, and outsourcing tasks. Alyssa also highlights the need for work-life balance and self-care. She discusses how she includes her audience in her content by using features like polls and live videos. Alyssa talks about the challenges she faced in building her brand and how she overcame them. She also shares her thoughts on the future of content creation and the importance of diversifying platforms. Alyssa's personal brand has helped her grow as an individual and she finds inspiration in her younger self. She encourages others to be authentic and true to themselves in their content creation journey.Takeaways

• Stay true to your core values and beliefs when building a brand on social media.
• Show up as your future self and engage with your audience to grow your following.
• Define your brand, focus on your why, and enjoy the beginner season as a new content creator.
• Faith can play a role in content creation and can be shared authentically.
• Recommended books for building faith: '30 Days to Understanding Your Bible' and 'Fervent: A Woman's Battle Plan to Specific and Strategic Prayer.' Create systems and set boundaries to balance work and building a brand
• Outsource tasks and ask for help when needed
• Prioritize work-life balance and self-care
• Engage with your audience through features like polls and live videos
• Overcome challenges by focusing on your why and staying true to yourself
• Diversify platforms and consider long-term goals in content creation
• Find inspiration in your own journey and be authentic in your content

Alyssa's InstagramA
lyssa's TikTok

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Jade Hall, a wellness coach and lifestyle creator, shares her entrepreneurial journey and how she balances her wellness, self-care, and motherhood. She emphasizes the importance of self-care and accepting the circumstances as they are. Jade highlights the need to lean on your tribe and ask for help as a mom and entrepreneur. 

Connect w/ Jade Hall
Instagram
Youtube 
TikTok

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training: 
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

Instagram: 
@breannaaponte 
@thesoftlifeceo

Website: 
www.thesoftlifeceo.com 

Community: 
www.thesoftlifeceo.com/society

Free Training:
www.thesoftlifeceo.com/free-training-optin

YouTube: 
@thesoftlifeceo

Relationship Restored: 
www.relationshiprestored.com

In this engaging conversation, Tisia Saffold shares her remarkable journey from a corporate career to becoming a successful entrepreneur and social media influencer. She discusses her early experiences in education, the challenges she faced during her transition, and the strategies she employed to grow her online presence.

Tisia emphasizes the importance of authenticity, consistency, and understanding audience preferences in content creation. She also highlights the need for automation and systems to manage the increased engagement that comes with viral growth. In this conversation, Tisia Saffold discusses her journey through sudden fame on social media, the mental health challenges that accompany it, and how she navigates criticism while building a supportive community.

She shares insights on the importance of resilience, the need for automation in her work, and her strategies for overcoming burnout. Tisia also provides a glimpse into her daily life as a content creator and her future plans, including community events and merchandise.

Takeaways

• Tisia's journey reflects the importance of taking risks in one's career.
• The transition from corporate to entrepreneurship can be fulfilling but challenging.
• Going viral often requires authenticity and relatability in content.
• Understanding your audience is crucial for effective content delivery.
• Consistency in branding helps in establishing a strong online presence.
• Different social media platforms serve different purposes and audiences.
• Automation can help manage increased engagement effectively.
• Personal experiences can resonate deeply with audiences and foster connection.
• It's essential to have a clear understanding of what your brand represents.
• Tisia's story encourages others to embrace their unique paths.  It's important to automate and seek help when overwhelmed.
• Recognition can change personal dynamics, including dating.
• Mental health is impacted by social media growth and criticism.
• Celebrating small wins is crucial for mental well-being.
• Criticism can be compartmentalized and used as motivation.
• Building a community is essential for sustained engagement.
• Redirecting efforts can help overcome burnout.
• Batch content creation can alleviate daily pressure.
• Maintaining a supportive circle is vital for mental health.
• Future plans include community events and merchandise.

Chapters
00:00 Introduction to Tisia's Journey
01:53 From Corporate to Purpose: Tisia's Early Career
05:08 The Leap of Faith: Embracing Entrepreneurship
07:37 Going Viral: The Shift to Influencing
10:06 Strategies for Social Media Growth
18:43 Navigating Different Platforms: Instagram vs. TikTok
20:25 Managing Growth: Automation and Systems
21:49 Navigating Fame and Recognition
23:12 Mental Health and Social Media Impact
27:15 Handling Criticism and Building Resilience
29:17 Creating a Supportive Community
34:36 Overcoming Burnout and Staying Motivated
36:19 Behind the Scenes: A Week in the Life
40:11 Future Plans and Exciting Projects

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In this interview, Carmen Renee, a full-time influencer, shares her journey and insights into the world of influencing. She emphasizes the importance of aligning with brands that resonate with your values and being selective with brand partnerships. Carmen also discusses the challenges of being an influencer, including the misconception that it's an easy and glamorous lifestyle. She provides tips for being consistent in content creation, such as batching content and finding a realistic schedule.

Carmen also shares her favorite tools and apps for editing content and highlights the costs associated with being an influencer, including subscription fees for editing apps and platforms for deep linking and link management. In this conversation, Carmen shares her experience and insights as an influencer. She discusses the challenges of managing contracts and opportunities as a solo influencer and the importance of finding the right management agency.

Carmen also provides advice for aspiring influencers, emphasizing the need for consistency, niche selection, and vulnerability. She highlights the importance of claiming social media handles and establishing what you want to talk about. Carmen also discusses the definition of success as an influencer and the importance of staying true to your personal beliefs when working with brands. Lastly, she emphasizes the value of incorporating feedback and engagement from your audience into your content creation process.

Takeaways

• Align with brands that align with your values and resonate with your audience.
• Being an influencer is not as easy as it may seem, and there are many behind-the-scenes tasks and responsibilities.
• Consistency in content creation is important, but find a schedule that works for you and give yourself grace.
• Use tools and apps like CapCut and Lightroom for editing content.
• Consider the costs associated with being an influencer, such as subscription fees for editing apps and platforms for deep linking and link management.
• When building a team, be selective and find individuals who can assist with specific tasks and responsibilities. Managing contracts and opportunities as a solo influencer can be overwhelming, and it may be beneficial to work with a management agency.
• Consistency, niche selection, and vulnerability are key factors in building a successful personal brand as an influencer.
• Claiming social media handles and establishing what you want to talk about are important steps when starting out as an influencer.
• Success as an influencer can be defined by achieving financial stability, being able to take care of your family, and doing what you love.
• Incorporating feedback and engagement from your audience through polls, quizzes, and check-ins can help guide your content creation process and business decisions.

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