SMC: School Marketing and Communications (imageseven)

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.

• SMPerth - Local SEO: 7 Tips for 2024
• CustomerGauge: Net Promoter Rookie Mistakes to Avoid
• Malvern College - This is Malvern College 
• Malvern College - Meet all our Role Models 

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the buying decision process; the launch of the print edition of The Educator magazine; Google Search Console; how to submit your school to Wikipedia; and Uber and GoToMeeting’s content marketing.

Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping your search engine optimisation up-to-date.

School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp

In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth. 

• Electronics Hub – The Average Screen Time and Usage by Country
• Apple – Crush! | iPad Pro
• imageseven - Image/Copy Ratios for Publications – A Quick Reference Guide 

Got more questions for Charlie and the team? You can ask them via the following:

•          Email: smc@imageseven.com.au
•         Survey: imageseven.typeform.com

In the final episode of the year, Charlie and Rita talk about the top marketing trends for 2020 – from shoppable posts, virtual and augmented reality, Google Ads and everything in-between. Stay tuned for episode 172 which will be released on 22 January 2020.

Episode links:

Top Marketing Trends for 2020
https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#482d163d13d5

Brad and Scully discuss news that many Australian students lack hope for the future. In addition, they examine how single-sex non-government schools are outperforming their co-educational counterparts; and how Google’s Accelerated Mobile Pages update will affect marketers. This episode’s commonly asked school marketing question looks at the top ten reasons to write listicles. This week’s school marketing example: Proctor Academy’s excellent website. The rants and raves segment looks at content marketing predictions for 2017.

Episode links:

Many Australian students lack hope for the future

http://www.gallup.com/opinion/gallup/194525/australian-students-lack-hope-future.aspx?utm_source=alert&utm_medium=email&utm_content=morelink&utm_campaign=syndication

Single-sex schools outperforming co-ed – study

http://www.educatoronline.com.au/news/singlesex-schools-outperforming-coed--study-221074.aspx

How Google’s big AMP update will affect marketers and publishers

https://contently.com/strategist/2016/08/04/google-amp-will-affect-marketers-publishers/

Top 10 reasons to write listicles

http://www.wyliecomm.com/2016/08/top-10-reasons-to-write-listicles/

Proctor Academy

http://www.proctoracademy.org/page

5 content marketing predictions for 2017

http://www.convinceandconvert.com/content-marketing/content-marketing-predictions-for-2017/

The biggest content marketing trends in 2017

http://contentmarketinginstitute.com/2016/08/content-marketing-trends/

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeducational school with 660 students. Brendan shares his journey with social media from when he commenced at the Academy in 2008, the time of the major stock market crash. Brendan and Brad’s discussion includes how Brendan developed and uses Inbound Marketing and the first steps for using social media in school marketing.

Episode links:

Sewickley Academy

www.sewickley.org/

SchneiderB.com

www.schneiderb.com/

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss whether storytelling is just hype, the announcement by Google that 56.1 percent of ads on the internet are never seen or even ‘in view’, how often to blog and Swinburne University of Technology’s successful enrolments marketing campaign, ‘Think Forward’.

Brad interviews Gabrielle Dolan, co-founder of the leading storytelling company in Australia, and expert in business storytelling and thought leadership, as well as being a teacher, consultant, speaker and author. Gabrielle is also a partner with Thought Leaders Global and works with organisations to help them gain a competitive edge with thought leadership. Brad and Gabrielle discuss the importance of storytelling for school heads, leaders and marketers and how to use it in a school context for messages to resonate with parents, board members and other stakeholders. They also talk about what makes an effective story and some common mistakes in storytelling. Gabrielle concludes with some suggestions on how school marketers can take the first steps in using storytelling in their marketing efforts.

Episode links:

Gabrielle Dolan

http://gabrielledolan.com

Business Storytelling Online Program – 25 percent discount for SMC listeners, just add the coupon code mentioned in the podcast

https://gabrielle-dolan.mykajabi.com/store/viS4gWia

Ignite, Hooked and Storytelling for Job Interviews – Gabrielle Dolan

https://www.amazon.com.au/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=gabrielle+dolan

In this bumper social media episode, Charlie, Rita and Jose are joined by Em to discuss how to plan and execute a great social media strategy for your school. The team discuss strategy and planning to support your school’s objectives as well as tactics, specific platform recommendations and tips to help time-poor school marketers. In this episode’s Top Tips, Jose shares his tips for planning a successful new website build whilst in the Rants and Raves segment, the hosts rant about lazy generational targeting approaches.

Episode links:

Marketing Mag – Generational Marketing – market for temperament, not demographic https://www.marketingmag.com.au/hubs-c/opinion-the-fallacies-of-generational-labelling-marketing-for-temperament-not-demographic/

The Marcom Society

https://marcomsociety.org/join-now-australia

This episode, Charlie and Rita are joined by imageseven’s resident social media expert Alissa to discuss TikTok … should it now have a place in a school's communications plan or is it still too much of a risk? In Making News they consider the future of managing Facebook comments after a recent High Court ruling, then answer a listener question about how to develop school marketing skills.

Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

Episode links:

The Marcom Society

News sites are liable for defamatory Facebook comments, rules Australia’s High Court

Social Media Survey

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks In addition, they examine global internet trends that will inform your marketing strategy; and the role of a Net Promotor Score at your school. Brendan shares his top three online tools that help him with marketing. This week’s school marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.

Brad and Scully discuss tips for success as a new school marketer. In addition, they examine out of home advertising; and a variety of sources for content ideas. Brad and Scully reflect on their time at the 2018 International Boys’ Schools Coalition Annual Conference and the value of conferences. This week’s school marketing example: three types of effective storytelling from the International Content Marketing Awards. The rants and raves segment looks at customer loyalty and how that fits with your school.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss declining Facebook organic reach, customer service and how school marketing differs from consumer marketing.

Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also discuss how to make the most of a media strategist no matter the size of your budget. Brad and Amanda also consider the rise of digital marketing and what that means for traditional media. In conclusion, Amanda explains what every decision maker needs to understand about media planning.

Brad and Scully discuss news that Victorian principals have been given a warning about leaking students’ exam results early for marketing advantages. In addition, they examine a practical guide to AB testing; and some essential questions to consider when making a school video. This episode’s commonly asked school marketing question looks at how to optimise content with Google Analytics. This week’s school marketing example: VidyaGyan Leadership Academy’s extensive waiting lists. The rants and raves segment looks at a controversial article by Mark Ritson, ‘Is content marketing a load of bollocks?’

Brad and Scully discuss the difference between publishing for marketing and publishing for your parents. In addition, they examine how influence marketers with a small following can make a big impact; and how to know when to adopt new marketing technology. Brad and Scully interview John ‘Jiggles’ Igglesden, imageseven Account Coordinator, on using Twitter in schools. This week’s school marketing example: an excellent use of storytelling and animation from Western Power. The rants and raves segment looks at standing by your school brand.

In episode 44, Brad and Scully discuss the four key themes from the 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual Shonky Awards for dubious claims and dodgy products, coordinated by consumer advocacy group Choice. This episode’s commonly asked school marketing question looks at ways to include video in content marketing. This week’s school marketing example: Tanbridge House School’s record breaking advert. The rants and raves segment looks at Seth Godin’s excellent blog on marketing topics and a great video, The story of content: Rise of the new marketing.

This week’s links:

B2B content marketing report: 2016 benchmarks, budgets and trends

http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

Twitter dropping its 140-character limit signals a new era in content marketing

https://contently.com/strategist/2015/09/30/twitter-dropping-its-140-character-limit-signals-a-new-era-in-content-marketing/

Twitter plans to go beyond its 140-character limit

http://recode.net/2015/09/29/twitter-plans-to-go-beyond-its-140-character-limit/

Brands named and shamed in awards that no marketer wants to win

https://www.marketingmag.com.au/news-c/brands-named-shamed-awards-no-marketer-wants-win/

11 ways to use video in your content marketing

http://contentmarketinginstitute.com/2015/10/use-video-content-marketing/

Tanbridge House School – Students create record breaking advert

http://www.tanbridge-house-sch.co.uk/news/archive/students-create-record-breaking-advert-2010

Using radio to promote your school

http://marketingadviceforschools.com/4/post/2015/10/using-radio-to-promote-your-school.html

SUSDAT – Seth Godgin’s blog

http://sethgodin.typepad.com/seths_blog/2015/09/susdat.html

The story of content: Rise of the new marketing

http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/

Brad and Scully discuss the idea that you shouldn’t use enrolments as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global media ad spend; and displaying culture through your brand. Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound marketing. This week’s school marketing example: removing inappropriate advertising from your brand the correct way. The rants and raves segment looks at how to persuade your boss to pay for your marketing training.

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India. 

·        Mumbrella: Optus out(r)age: a communication company that needs to work on its communication

·        Contagious – Ikea India uses self-skipping ads to promote practical furnishings

       Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews John Le Cras, Director of John Le Cras + Associates.

In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketers. In the Deep Dive segment, they discuss leveraging and marketing your school’s extracurricular strengths to attract enrolments. In the Question of the Week, Charlie, Rita and Clare discuss experiential marketing and activations and how to leverage them for your school. In the Rants and Raves segment, the hosts share their thoughts on social media and mental health.

Episode links:

Instagram will soon begin hiding the number of likes on posts
https://www.imageseven.com.au/how-to-choose-a-printing-supplier-podcast/

Instagram is now hiding the number of 'likes' on posts for all Australian users
https://www.abc.net.au/triplej/programs/hack/instagram-hiding-likes/11318748?fbclid=IwAR3RmiqolI6qF89OK4W1MOIyFcJUAiPk_QuG__bT8rJDjYksjqSLcNxxTcw

Good riddance to Instagram likes: Now brands can focus on real marketing
https://mumbrella.com.au/good-riddance-to-instagram-likes-now-brands-can-focus-on-real-marketing-589727

Visit SCAD using virtual reality
https://www.youtube.com/watch?v=xBCAbxbpTm4&feature=youtu.be

Social media and mental health: 6 survival tips for social media managers
https://blog.iconosquare.com/social-media-and-mental-health

Brad and Scully discuss the importance of a consistent brand message across your brand. In addition, they examine what happens when the internal culture of your organisation breaks out into the open; and some effective suggestions for promoting your e-book. This week’s school marketing example: The excellent use of video to communicate the strategic plan of a Sydney girls’ school, Ravenswood. The rants and raves segment looks at the marketing efforts of Tourism New Zealand and the investment by WPP in Gimlet Media that suggests a bright future for the humble podcast.

In episode 54, Brad and Scully discuss how colours influence people. In addition, they examine a well-produced, very unusual video from Slack; and what you need to know for performance marketing in 2016. This episode’s commonly asked school marketing question looks at whether your school marketing is broken and obsolete. This week’s school marketing example: how a school used marketing automation to increase enrolments by an amazing 40 percent. The rants and raves segment looks at two major changes by Twitter.

This week’s links:

Infographic: How colours influence consumers

https://contently.com/strategist/2016/02/03/infographic-how-colors-influence-consumer

Wild animals inventing flying umbrellas? Yep, Slack's new video is whack

https://www.vidyard.com/blog/animals-flying-umbrellas-slacks-new-video/

Slack teams do amazing things: Animals – TV commercial

https://www.youtube.com/watch?v=x6sSa5NpqUI

Amazing teams: Animals – The bloopers

https://www.youtube.com/watch?v=a27YWiEeQ1w

The state of performance marketing: What you need to know for 2016

http://www.marketingprofs.com/opinions/2016/29328/the-state-of-performance-marketing-what-you-need-to-know-for-2016

Is your school marketing broken and obsolete?

http://info.imageseven.com.au/school-marketing-blog/is-your-school-marketing-broken-and-obsolete

Case study: Martial arts school enrolment increases – Elite Taekwondo

https://www.activedemand.com/case-study/martial-arts-school-enrollment-increases/

Twitter puts video ads and top tweets at start of timelines

http://www.bbc.com/news/technology-35539868

Brad and Scully discuss content marketing for internal communications. In addition, they examine six soft skills to assist you in your marketing role; and remind us to only use technology that you need and not to get caught up in trends. Brad and Scully interview imageseven Account Manager, Sarah Millinson, on how to manage a school photo shoot. This week’s school marketing example: the great use of available budget in a video from Nature Play WA. The rants and raves segment looks at how soft skills and culture are impertinent for brand reputation.

Brad and Scully discuss the results from the latest Content Marketing in Australia report from the Content Marketing Institute. In addition, they examine ethical content curation and the value millennials put on experiences. Scully and Brad interview imageseven Senior Account Manager, Caitlin Quartermaine, on inbound marketing. This week’s school marketing example: A campaign showing the importance of giving, presented by Coca Cola and The Salvation Army. The rants and raves segment looks at the role of servant leadership.

Brad interviews Adam Voigt, a speaker, coach and author who focuses on school culture. Adam and Brad discuss the definition of culture within a school and how school marketers can help move their schools toward a healthy culture. They also discuss the role of emotion in the buyer process and how this effects prospective parents’ decisions. In addition, Brad and Adam explore what it means to have a strong school culture and how different teams in the same organisation can have different cultures.

Brad and Scully discuss the importance of putting people before your technology. In addition, they examine Pokémon Go and the case for augmented reality; and an infographic of the brief history of content marketing. This episode’s commonly asked school marketing question looks at how to manage a communication crisis. This week’s school marketing example: a magnificent combined website, Stowe School and Stowe House. The rants and raves segment looks at sharing your vulnerabilities.

Episode links:

Business technology implementations are no longer an IT matter

https://www.marketingmag.com.au/hubs-c/75909-2/

Opinion: Pokémon Go and the case for augmented reality

http://www.contagious.com/blogs/news-and-views/opinion-pokemon-go-and-the-case-for-augmented-reality

Infographic: The history of content marketing

https://contently.com/strategist/2016/07/19/infographic-the-history-of-content-marketing/

How to successfully manage a media crisis

http://info.imageseven.com.au/school-marketing-blog/how-to-successfully-manage-a-media-crisis

Stowe School

https://www.stowe.co.uk/school

Stowe House

https://www.stowe.co.uk/house

Share your vulnerabilities

https://www.marketingmag.com.au/hubs-c/share-your-vulnerabilities/

School marketing and communications with Charlie Maughan and Rita Kilroy

It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode!

• 01:30 – How to execute the perfect video/photoshoot – Dean Smith
• 06:24 – Perfecting your digital advertising spend – James Tindall
• 11:13 – Building your online community – Mikayla Coombes
• 15:25 – Learnings from a designer – Pete Ion
• 19:32 – How to understand your prospective parent – Suzanne Willcock
• 24:14 – Determine the right blog content strategy for your school – Eleisha Perez
• 27:22 – School events as marketing opportunities – Cassandra Kirkpatrick
• 32:36 – How to deliver the perfect yearbook – Vanessa Klomp
• 37:24 – Canva – a designer’s working relationship – Imogen Smith
• 42:02 – Nailing your social media content strategy – Isabella Tranchita
• 48:19 – What makes school web design great – Jing Song
• 53:41 – The future of school marketing – Andrew Sculthorpe

Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

In episode 61, Brad and Scully discuss the psychology behind video and marketing. In addition, they examine the unusual relationship between social media and SEO; and the art of email personalisation. This episode’s commonly asked school marketing question looks at how to use inbound marketing to reach your niche market. This week’s school marketing example: 16 tips for a memorable open day. The rants and raves segment looks at a principal who is taking his former marketing director to court over a Twitter account.

This week’s links:

Web psychology and video: An interview with Nathalie Nahai

http://wistia.com/blog/interview-nathalie-nahai

How do you see me? video

https://www.youtube.com/watch?v=YhCEoL1pics

Understanding the unusual relationship between social media and SEO

https://contently.com/strategist/2016/03/31/understanding-unusual-relationship-social-media-seo/

Are pages from social media sites ranked differently? – Matt Cutts video

https://www.youtube.com/watch?v=udqtSM-6QbQ

‘Dear first name’ is not good enough

https://www.marketingmag.com.au/hubs-c/dear-first-name-is-not-good-enough-veronika-birnkammer-personalisation/

How to use inbound marketing to reach your niche

http://info.imageseven.com.au/school-marketing-blog/how-to-use-inbound-marketing-to-reach-your-niche

16 tips for an open day to remember

http://marketingadviceforschools.com/4/post/2015/09/how-to-make-an-open-day-to-remember.html

Principal takes Twitter critic to court over ‘savage campaign’

http://www.educatoronline.com.au/news/principal-takes-twitter-critic-to-court-over-savage-campaign-213841.aspx

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss a collection of quotes that will make you a better content marketer; how video has moved to become an everyday tool we all can use; getting teachers to embrace brand management; how to write a brief that works; a well-executed eBook Optus Money ball Analytics; and the Apple watch website page.

In episode 41, Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing agency King Content; and the effect if Australia embraces ‘US-style privately managed public schools’. While this episode’s commonly asked school marketing question examines why professional photography matters on your website. This week’s school marketing example: St Anne’s Diocesan College’s great website. The rants and raves segment looks at how Spotify’s CEO apologises following anger over its new data privacy policy.

This week’s links:

Data driven marketing: a new era of interpreting information

https://www.marketingmag.com.au/hubs-c/data-driven-marketing-new-era-interpreting-information/

AHISA Infographics #2: Australian independent schools are top performers

http://www.ahisa.edu.au/resources/ahisa-infographics/ahisa-infographics-2/

Isentia buys content marketing agency King Content in $48m deal

http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592

Australia should embrace ‘US-style privately managed public schools’

http://www.smh.com.au/federal-politics/political-news/australia-should-embrace-usstyle-privately-managed-public-schools-20150830-gjaxd5.html

Why professional photography matters on your website

http://www.hingemarketing.com/blog/story/why-professional-photography-matters-on-your-website

St Anne’s Diocesan College, Hilton, KwaZulu-Natal

http://stannes.co.za/

Sorry: A blog post by Spotify CEO Daniel Ek

https://news.spotify.com/us/2015/08/21/sorry-2/

In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental health conversations in schools. In the Deep Dive segment, the hosts discuss effective use of shopalites and shopalives, and how to generate and execute creative ideas. In the Rants and Raves segment, the group have a conversation about generational marketing and why school marketers need to be in touch with their target demographic.

Episode links:

R U OK? Day
https://www.ruok.org.au/education

10 brands using digital to create great in-store experiences
https://www.cmo.com.au/article/600758/10-brands-using-tech-create-great-in-store-experiences/

oOh! unveils interactive retail screens with sensory features
https://www.cmo.com.au/article/586174/ooh-unveils-interactive-retail-screens-sensory-features/

In Russia, 30 squats will get you a train ticket
https://www.wired.com/2013/11/squats-train-ticket/

Gen Zers vs. Millennials: How and why brands must know the difference
https://jingdaily.com/gen-zers-vs-millennials-how-and-why-brands-must-know-the-difference/

The ultimate guide to marketing to Gen Z
https://www.campaignmonitor.com/resources/infographics/the-ultimate-guide-to-marketing-to-gen-z/ 

Ikea just made the most boring preroll ads, yet they’re totally mesmerizing
https://www.adweek.com/creativity/ikea-just-made-the-most-boring-preroll-ads-yet-theyre-totally-mesmerizing/

Fight for territory (Steinlager and Guinness case)
https://www.youtube.com/watch?v=XeJwEp66Wno

Episode 149 - Importance of social media policies [podcast]
https://www.imageseven.com.au/school-marketing-importance-of-social-media-policies-podcast/

Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the School Marketing Journal (SMJ) subscriber list.

Brad interviews Georgy Cohen, Associate Creative Director for Digital Strategy at OHO Interactive in Boston. Georgy and Brad discuss online marketing in education by comparing universities and secondary schools online marketing efforts. They also discuss common problems that are often found on school websites. In addition, they explore content strategies and how they fit within budget and time constraints. In conclusion, Brad and Georgy discuss how analytics is used in content creation.

Episode links:

Georgy Cohen

http://www.georgycohen.com/

Meet Content

http://meetcontent.com/

Confab Higher Education 2016

http://confabevents.com/events/highered/2016

OHO Interactive

https://www.oho.com/

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appointed as the UK’s most consistent brand, and explore how they have established their brand consistency over time. Finally, we share our thoughts on Instagram’s announcement of their changes to the privacy of teenage users’ accounts.

•         You’ll be rail-ly surprised by who is the UK’s most consistent brand
•         GWR Adventures with the Famous Five – The Start of the Adventure
•         Instagram makes teen’s accounts private as pressure mounts on the app to protect children

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

In this episode, Charlie, Rita and Jose discuss how to communicate information about COVID-19 to stakeholders, and how important it is to build trust in times like these. In the Deep Dive segment, they talk about communicating with your target audience. In the Rants and Raves segment, the hosts have some fun talking about the challenges of working from home. 

Children interrupt BBC News interview – BBC News
https://www.youtube.com/watch?v=Mh4f9AYRCZY

8 tips for crushing your job while working from home, from 6 leaders who have worked remotely for years
https://www.businessinsider.com.au/coronavirus-how-to-work-from-home-remote-office-be-productive-2020-3

In this episode, Charlie, Rita and Jenni discuss the recent devastating bushfires hitting Australia’s east coast and the role that school marketers play. In the Deep Dive segment, the hosts talk about how school marketers can best prepare for the start of a new year. The Question of the Week focuses on how school marketers can obtain responses from unresponsive teachers. In the Rants and Raves segment, the hosts discuss the 2019 inspirED Brilliance Awards and pick out their favourites.

Episode links:

Back to school — NSW Education Minister says 140 bushfire-hit sites will be safe for students
https://www.abc.net.au/news/2020-01-16/nsw-fire-affected-schools-will-be-safe-for-returning-students/11870494

Australia bushfires: towns devastated and lives lost as blazes turn the sky red
https://www.theguardian.com/australia-news/2019/dec/31/australia-bushfires-towns-devastated-and-lives-lost-as-blazes-turn-the-sky-red

After the inferno
https://www.abc.net.au/news/2020-01-19/australia-bushfire-carnage-from-above/11879534

Looking ahead: Your school marketing plan for the new year
https://www.imageseven.com.au/school-marketing-looking-ahead-your-school-marketing-plan-for-the-new-year/

Congratulations to the 2019 InspirED Brilliance Awards winners
https://www.inspiredsm.com/2019-brilliance-award-winners

Brad and Scully discuss driving leads from Instagram. In addition, they examine David Gonski’s, PM backed, overhaul of Australian education; and YouTube removing over eight million videos for violent and extremist content. Brad and Scully interview imageseven account manager, Charlie Maughan, on how to brief your school board. This week’s school marketing example: a helpful colour pairings and effects generator called duotones. The rants and raves segment looks at the advantages of admitting your flaws.

In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also discuss how to make the most of a media strategist no matter the size of your budget. Brad and Amanda also consider the rise of digital marketing and what that means for traditional media. In conclusion, Amanda explains what every decision maker needs to understand about media planning.

Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school marketing example: the renewed appreciation for billboard advertising and how it can complement school marketing resources. The rants and raves segment looks at ATAR results and how they should be evaluated by educators.

Brad and Scully discuss the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising and its relevance to school marketing. In addition, they examine the best methods for guiding your prospects to your existing content; and why traditional marketing team structure needs to be scrutinised. This week’s school marketing example: Planet Wellington, a humorous example of effective video content from Wellington College in the UK. Brad and Scully interview imageseven Account Manager and Wellington alumni, Charlie Maughan, on video marketing and Wellington’s effective alumni program. The rants and raves segment looks at the latest changes in the Australian education system.

Brad and Scully discuss the elements that make a thoroughly modern marketer; and whether the rapid growth of content marketing will make the content bubble burst. In addition, they examine the big move by consultancy firm, Accenture, who will venture into the world of marketing with the creation of a one square kilometre content marketing centre. This episode’s commonly asked school marketing question looks at the most frequently asked questions regarding search engine optimisation. This week’s school marketing example: Knox Grammar School’s excellent use of storytelling in video. The rants and raves segment looks at GoPro’s impressive use of storytelling with the use of their new drone.

Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing a printing supplier for yearbooks and other publications. In the Rants and Raves segment, the hosts discuss why being conservative and conscious of brand safety doesn’t mean you can’t be creative.

Charlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours.

Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

Episode links:

Will 2022 be the year of the ‘sonic boom’?

Does Word Count Impact the Performance of your Posts?

The Most Popular Brand Colours In Each Industry And Their Impact On Consumers

Brad and Scully discuss the 2018 Social Media Benchmark Report from RivalIQ. In addition, they examine the future of artificial intelligence; and the elements consumers value in services. Brad and Scully interview Kristian Lawrence, imageseven Account Manager – the final part in the WordPress interview trilogy. This week’s school marketing example: a simple but engaging 360-degree virtual tour from Glenunga International High School. The rants and raves segment looks at creating opportunity by consistently building trust.

Brad and Scully discuss the value of advertising to the Australian economy. In addition, they examine scientific support for content marketing; and Microsoft’s purchase of LinkedIn. This episode’s commonly asked school marketing question looks at how to prepare your school for marketing automation. This week’s school marketing example: Wilderness School’s series of insightful parent interviews. The rants and raves segment looks at the growth of Monocles’ 24 hour digital radio station since its launch in 2011; and Media Watch’s great summary of the challenges facing the digital news landscape.

Episode links:

Advertising pays

http://www.advertisingpays.com.au/docs/Deloitte-Executive-Summary.pdf

Scientific support for content marketing

https://www.linkedin.com/pulse/scientific-support-content-marketing-thomas-barregren

Microsoft to buy LinkedIn for $26 billion

http://www.bbc.com/news/business-36519766

How to prepare your organisation for marketing automation

http://www.marketingprofs.com/articles/2016/30053/how-to-prepare-your-organization-for-marketing-automation

Wilderness School: Side by side

http://www.wilderness.com.au/side-by-side

How Monocle found money in radio

http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/

Perfect storm facing digital news

http://www.abc.net.au/mediawatch/transcripts/s4481060.htm

Andrew interviews Ian Thacker, an elite sports and business coach, mentor and teacher. As the former director of ACE Cricket Coaching he has worked with many elite sports teams, independent schools and student athlete teams, applying sports strategies to leadership. They discuss the concept that character is the most important aspect of recruiting, training and mentoring. Andrew and Ian also discuss why simple, clear and concise communication is necessary for effective leadership and why the dictatorial leadership is a thing of the past. They conclude by looking at the importance of teamwork within marketing communities and the necessity of honest, caring feedback.

In episode 60, Brad and Scully discuss that without good design, your content marketing will fail. In addition, they examine the implications of the fear economy; and how your school website measures up. This episode’s commonly asked school marketing question looks at the real value of social media followers. This week’s school marketing example: Marcellin College’s beautifully produced video, I am known. The rants and raves segment looks at Publicis Groupe’s rollout of solution hubs to incorporate digital agencies.

This week’s links:

Ignore design at your peril

https://contently.com/strategist/2016/03/15/ignore-design-peril/

The fear economy – how will you adapt to survive?

https://www.marketingmag.com.au/hubs-c/fear-economy-will-adapt-survive/

Is your school’s website up to scratch?

http://www.educatoronline.com.au/news/is-your-schools-website-up-to-scratch-213672.aspx

Schools miss online opportunities to convert leads to enrolments

http://info.imageseven.com.au/school-marketing-blog/schools-miss-online-opportunities-to-convert-leads-to-enrolments

How does your school website measure up?

http://info.imageseven.com.au/website-review-ebook-edu

Are you translating social media followers into something that matters?

http://info.imageseven.com.au/school-marketing-blog/are-you-translating-social-media-followers-into-something-that-matters

Marcellin College

http://www.marcellin.vic.edu.au/

Marcellin College – I am known video

https://www.youtube.com/watch?v=fp-YZfQkGl0

Publicis Groupe continues transformation with Sapient Inside

http://www.campaignlive.co.uk/article/publicis-groupe-continues-transformation-sapient-inside/1388516

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Nasha Fitter, founder and CEO of new US school comparison website schoolie.com. 

In episode 40, Brad and Scully discuss the IBM Watson Personality Insights service. In addition, they examine marketing operating systems and give seven tips for delivering great presentations. While this episode’s commonly asked school marketing question examines whether traditional advertising still works. This week’s school marketing example: Bunbury Cathedral Grammar School’s biannual school magazine. The rants and raves segment looks at a terrible email sent to prospective families.

This week’s links:

The IBM Watson Personality Insights service

http://watson-pi-demo.mybluemix.net/

What version marketing operating system are you running?

https://www.marketingmag.com.au/hubs-c/version-marketing-operating-system-running/

Seven tips for delivering great presentations

http://www.marketingprofs.com/articles/2015/28246/seven-tips-for-delivering-great-presentations

Bunbury Cathedral Grammar School – Grammarian school magazine

www.bcgs.wa.edu.au/our-magazine

This episode, Charlie and Rita take a look at how school marketers can measure and maximise their return on investment (ROI). They discuss the top ten KPIs every marketing team should be tracking, before taking a deep dive into some mind-blowing digital marketing ROI statistics. The discussion then turns to the Visa rebrand … tune in to find out if it’s a rant or a rave!

Episode links:

The Marcom Society

Top 10 KPIs every marketing team should track

Mind-blowing Digital Marketing ROI Statistics 2021

Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

School marketing and communications with Charlie Maughan and James Tindall

In this episode, Charlie is joined by imageseven Account Manager James Tindall to discuss all things school marketing. In Making News, the pair discuss what caught their attention from the recent release of InspirEd School Marketers’ annual MarCom Survey Report. In the Deep Dive, they discuss whether you should include emojis in your social media posts and how to create a strong tone of voice for your school. Finally, the team raves about Ferrari’s new Formula 1 ad campaign and what your school can learn from their use of heritage, history and storytelling.

•         Sempre Forza Ferrari – Ferrari’s new campaign
•         How to develop a strong tone of voice for your school
•         InspirED School Marketers U.S Private School MarCom Survey Report

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.

·       Marketing Trends to Watch in 2023 – Meltwater

·       How ChatGPT really works, explained for non-technical people – Bootcamp

·       AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM

·       Pepsi refreshes its logo for the first time in 15 years - Muse by Clio

Got more questions for Charlie and Rita? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

In the final episode of 2020, Charlie, Rita and Jose look ahead at the trends that might be emerging for school marketers in 2021. The team discuss what may or may not be relevant for schools compared to higher education trends and how schools can elevate themselves above the competition. In this episode’s Top Tips, Charlie shares his tips for identifying your school brand ambassadors whilst in the Rants and Raves segment, the hosts rant, and rave, about some of the biggest Christmas ads.

Episode links:

Cardinal digital marketing – Alex Membrillo

https://www.cardinaldigitalmarketing.com/blog/top-higher-ed-marketing-trends-in-2021/

Creative Works: Christmas tear-jerkers including Disney, Zalando & John Lewis

https://www.thedrum.com/news/2020/11/18/creative-works-christmas-tear-jerkers-including-disney-zalando-john-lewis

The Marcom Society

https://marcomsociety.org/join-now-australia

Brad interviews Mark McCrindle, Principal from McCrindle Research. His firm researches communities, surveys society and analyses the trends. In his article ‘A decade of Australian transformation’, Mark stated that Australia is currently in a decade where society altogether alters – an occurrence that only occasionally takes place in history. Mark and Brad discuss the key megatrends that Mark’s research has identified and how these might change the ways non-government schools think about the future and the next generation of students. Mark concludes the interview with his biggest insight from his research and how Australia’s transformation impacts schools.

Brad and Scully discuss the importance of consistent customer intimacy. In addition, they examine the latest research on marketing emails; and some essential blogging tips for schools. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, about live streaming at your school. This week’s school marketing example: consistent use of online storytelling across the website of Mount Vernon Presbyterian School in Atlanta. The rants and raves segment looks at the role of identity in influencer marketing.

Brad and Scully discuss how school marketing is a love affair with customers – your parents and community. In addition, they examine how age and life stage no longer hold the same relevance and it’s time to rewrite the marketing rules; and 64 online writing tools for writers, bloggers and authors. This episode’s commonly asked school marketing question looks at how to use storytelling to engage your school community. This week’s school marketing example: Brighton Grammar’s wonderful website communication point, Understanding Boys. The rants and raves segment looks at why every election goes negative in the end.

Episode links:

Make love, not war

https://www.marketingmag.com.au/hubs-c/make-love-not-war/

It’s time to rewrite the marketing rules on age and generation

https://www.marketingmag.com.au/hubs-c/time-rewrite-marketing-rules-age-generation/

64 online writing tools for writers, bloggers and authors

https://writingcooperative.com/64-online-writing-tools-for-writers-bloggers-authors-40128393adce

MindNode

https://mindnode.com/

How to use storytelling to engage your school community

http://info.imageseven.com.au/school-marketing-blog/how-to-use-storytelling-to-engage-your-school-community

Understanding Boys

https://www.brightongrammar.vic.edu.au/understanding-boys/

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how to write a powerful headline; television is the new television; how different generations consume content; email subject lines that hook you; and a video produced by The Pocket Public School.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the basics of SEO; the hot new weapon in the social platform wars: content; how to brief an agency; Google’s Doodles; and change for change’s sake.

Brad and Scully discuss 4 secrets to building social media momentum. In addition, they examine how to make public relations drive search engine optimisation (SEO); and a fun online quiz is a good way to collect information. This episode’s commonly asked school marketing question looks at how word of mouth advertising is the single most powerful marketing tool. This week’s school marketing example: 17 inspiring Instagram video examples. The rants and raves segment looks at millions of hacked LinkedIn IDs advertised ‘for sale’.

Episode links:

4 secrets to building social momentum

http://contentmarketinginstitute.com/2016/05/secrets-social-momentum/

How to make public relations drive SEO

http://www.marketingprofs.com/articles/2016/29819/how-to-make-public-relations-drive-seo

Quiz: What media company are you?

https://contently.com/strategist/2015/06/25/quiz-what-media-company-are-you/

How to best influence word of mouth advertising

http://info.imageseven.com.au/school-marketing-blog/how-to-best-influence-word-of-mouth-advertising

17 inspiring Instagram video examples from Oreo, Spotify, BuzzFeed and more

http://blog.hubspot.com/marketing/instagram-video-examples

Millions of hacked LinkedIn IDs advertised 'for sale'

http://www.bbc.com/news/technology-36320322

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, about website navigation. They go beyond the primary navigation and discuss the rest of the website structure, revealing some of the hidden truths in the small type.

Brad and Scully discuss the decreasing effectiveness of hashtags on Instagram and what you should use in its place. In addition, they examine April fool’s jokes conducted by some big brand names; the role of humour in your school’s marketing mix; and some SEO basics you need to know. Brad and Scully interview Kristian Lawrence, imageseven Account Manager, and learn five more top tips for WordPress. This week’s school marketing example: an effective campaign from Swinburne University of Technology that changed public perceptions and increase the average ATAR of their applicants. The rants and raves segment looks at Pepsi’s use of predictive analytics in product development.

In episode 43, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy in-house or outsource to an agency. This episode’s commonly asked school marketing question looks at where to start with social media, with four simple steps to guide your social media strategy. This week’s school marketing example: a range of universities from across the world that have good alumni relations. The rants and raves segment looks at Malcolm Turnbull’s clever use of social media to announce his leadership challenge.

This week’s links:

The value is the wall, not the brick: Robert Rose

https://www.kingcontent.com.au/blog/the-value-is-the-wall-not-the-brick-robert-rose/

Bullseye: The 5 rings of content marketing ROI

http://contently.com/strategist/2015/09/18/bullseye-the-5-rings-of-content-marketing-roi/

In-house or outsource: getting the best value digital strategy

https://www.marketingmag.com.au/hubs-c/house-outsource-getting-best-value-digital-strategy/

4 simple steps to guide your school’s social media strategy

http://info.imageseven.com.au/school-marketing-blog/4-simple-steps-to-guide-your-school-s-social-media-strategy

21 alumni marketing comms examples to inspire

https://thefutureindex.wordpress.com/2013/08/20/future-comms-alumni-2-0/

Malcolm Turnbull’s social media savvy: why 2016 will be the year of social campaigning

https://www.marketingmag.com.au/hubs-c/malcolm-turnbulls-social-media-savvy-2016-will-year-social-campaigning/

Brad and Scully discuss seven ways Facebook’s big algorithm change will affect school marketers. In addition, they examine 25 questions you should ask when interviewing for a new school marketing position; and are marketers using the metrics that matter? This episode’s commonly asked school marketing question looks at five of marketing’s most frequently asked questions. This week’s school marketing example: The Scots College’s well-crafted series of Old Boys videos. The rants and raves segment looks at ABC Radio National’s, Download This Show.

Episode links:

7 ways Facebook’s big algorithm change will affect marketers and publishers

https://contently.com/strategist/2016/06/29/7-ways-facebooks-big-algorithm-change-will-affect-marketers-and-publishers/

Agencies: 25 interview questions you should be asking new hires

http://www.workflowmax.com/blog/agencies-25-interview-questions-you-should-be-asking-new-hires

Are marketers using the metrics that matter?

https://au.marketo.com/analyst-and-other-reports/are-marketers-using-the-metrics-that-matter/

Answers to 5 of marketing’s most frequently asked questions

http://blog.hubspot.com/marketing/marketing-experts-answer-questions-fea

The Scots College: The Scots Advantage videos

https://www.tsc.nsw.edu.au/the-scots-advantage

ABC Radio National: Download This Show

http://www.abc.net.au/radionational/programs/downloadthisshow/online-media-and-making-money/7560304

ABC Media Watch: Perfect storm facing digital news

http://www.abc.net.au/mediawatch/transcripts/s4481060.htm

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss website content and SEO, the growth of native advertising in Australia, the ideal length of video content, a contentious university website design and the implications of new Google and Facebook developments.

In this episode, Charlie and Rita are joined by imageseven’s multimedia specialist, Jose, as they talk about the 2019 Brilliance Awards, coordinated by InspirED School Marketers, and the qualities they’re looking for in this year’s submissions. In the Deep Dive segment, the group discuss how school marketers can create their own enewsletter and suggest best practices for communicating to their school community. In the Rants and Raves segment, they rave about the importance of collaboration between departments in an organisation.

In this episode, Charlie is joined in the studio by Sebastian Wattam, Marketing and Communications Manager at Kambala School, Sydney. Charlie and Seb start by discussing the dangers of misinformation in schools in light of the Australian bushfire crisis and the role school marketers play. In the Deep Dive segment, they discuss the struggles school marketers face, and simple tips that can make school marketing more efficient and simplified. The Question of the Week looks at social media scheduling tools, and how they can be incorporated while in the Rants and Raves segment, the pair dissect Burger King’s latest media stunt, using the new film Joker to poke fun at a certain rival.

Episode links: 

Superstar Burnout

Burger King Joker

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Special edition – Brad interviews Alexandra Smith, Sydney Morning Herald Education Editor. 

School marketing and communications with Charlie Maughan and Rita Kilroy

In a slightly different format, Charlie and Rita bring two interviews to you this episode. First, imageseven Account Manager, James Tindall, joins the pair to discuss out-of-home media – its post-COVID-19 resurgence and what it means for school marketers. Later in the episode, Kirsy de los Reyes, Marketing & Communications Coordinator at Mary MacKillop College in Kensington, South Australia, joins them to discuss the College’s social media strategy and the unique content that is thriving within their community.

• Outdoor media – riding a rocket
• Mary MacKillop College – Instagram

Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

In this special episode, Charlie and Rita are joined by former SMC host Scully and Brendan Schneider from SchneiderB Media as they discuss the findings of the 2019 School Marketing and Social Media Survey. With over 350 respondents from 19 countries around the world, the survey highlights the state of social media in the world of school marketing. The group discuss how Instagram is encroaching on Facebook’s dominance, the challenges school marketers face, the importance of video and social media predictions for 2020.

Episode links:

TikTok was bigger than Instagram last year after passing the 1 billion download mark

https://www.businessinsider.com.au/tiktok-hit-1-billion-downloads-surpassing-instagram-in-2018-2019-2?r=US&IR=T

In this special edition, Brad interviews US-based Independent Curriculum Group Executive Director, Peter Gow. Peter is a long-time independent school teacher, administrator and consultant. They discuss a blog post Peter wrote titled ‘A letter to a new marketing and communications officer’ as well as some essential truths for school marketers.

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall

In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.

·       AdNews – The 10 most valuable Australian brands 2024

·       Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September

·       Department of Education – “Grow like only a teacher can”

·       Melbourne Archdiocese Catholic Schools – “The Biggest Thanks”

·       Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students”

·       Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy

Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.

• Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs
• 6 ways marketing can grow its influence within business – Marketing Week
• McDonald’s v Burger King: who wins the AI burger battle – The Drum
• Subway joins McDonald’s and Burger King with bragging ChatGPT billboards – The Drum

MarCom Society

To access the MarCom Society and receive a 20% discount on signup: click here

Got more questions for Charlie and Rita? You can ask them via the following:

• Email: smc@imageseven.com.au
• Survey: imageseven.typeform.com

Brad and Scully discuss the strength of email in marketing. In addition, they explain the difference between an editorial calendar and a marketing strategy; and how to build brand in the digital age. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on using video in social media. This week’s school marketing example: socially conscious advertising from Stabilo highlighters. The rants and raves segment focuses on four inspiring leaders.

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn

Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’.

• Threads: Twitter threatens legal action over Meta’s new app – BBC News
• Memorable Marketing Messaging – The science behind concrete language, visualization and lasting impressions - AdAge

Got more questions for Charlie and Rita? You can ask them via the following:

• Email: smc@imageseven.com.au 
• Survey: imageseven.typeform.com

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.

Brad and Scully discuss news that Australia are late adopters of innovative technology. In addition, they examine how Facebook is driving the content shift to video; and seven classic interview mistakes. Brad and Scully interview John ‘Jiggles’ Igglesden on dealing with inappropriate content mistakes. This week’s school marketing example: the latest recruiting efforts from the Western Australia Police. The rants and raves segment looks at the different areas of artificial intelligence and the roles they play in marketing.

In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school’s sport offerings. The Question of the Week focuses on why school marketers play it ‘safe’. In the Rants and Raves segment, Charlie and Andrew discuss their thoughts on short-termism in schools, how it arises and how it can be overcome.

Episode links:

Taxi Studio: Crafting an iconic identity
https://www.thedrumdesignawards.com/drum-design-awards-2019/brand-identity-design/crafting-an-iconic-identity

Adidas reduces focus on short-term metrics as it looks to protect brand health
https://www.marketingweek.com/2019/05/23/adidas-reduces-focus-short-term-marketing/

In the first episode of 2021, Charlie and Rita enjoy a social media special. The pair discuss the recent battle, and subsequent outages, between Facebook and the Australian Government and how schools can navigate the space. In the Deep Dive, the pair discuss the School Marketing and Social Media Survey 2020 and some of the most interesting findings, before Rita shares her Top Tips for preparing a great Digital Strategy. Finally, in the Rants and Raves segment, the hosts rave about the stats shared by Campaign Monitor on Email Marketing Benchmarks.

Episode links:

Facebook news ban stops Australians from sharing or viewing Australian and international news content – ABC News

https://www.abc.net.au/news/2021-02-18/facebook-to-restrict-sharing-or-viewing-news-in-australia/13166208

Facebook to reverse news ban on Australian sites, government to make amendments to media bargaining code

https://www.abc.net.au/news/2021-02-23/facebook-reverses-news-ban-on-australian-sites-media-code/13173984

How schools use social media in their marketing: School Marketing and Social Media Survey 2020

https://www.imageseven.com.au/survey/

Campaign Monitor – Ultimate Email Marketing Benchmarks for 2020

https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/

The Marcom Society

https://marcomsociety.org/join-now-australia

In episode 45, Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked school marketing question looks at if your brand is ready for an update. This week’s school marketing example: Trinity Grammar School’s outstanding new website. The rants and raves segment looks at a very useful guide for marketing automation.

This week’s links:

Is editorial independence officially dead?

https://contently.com/strategist/2015/10/07/is-editorial-independence-officially-dead/

Remarketing to people that have already visited your website

https://moz.com/blog/remarketing-to-people-that-have-already-visited-your-website-whiteboard-Friday

Facebook vs Twitter vs Snapchat: Who will win the news war?

https://www.linkedin.com/pulse/facebook-vs-twitter-snapchat-who-win-news-wars-ryan-holmes

12 signs it’s time to rebrand your business

http://www.ignytebrands.com/12-signs-its-time-to-rebrand-your-business/

Trinity Grammar School

http://www.trinity.nsw.edu.au

The definitive guide to marketing automation

https://www.quicksprout.com/the-definitive-guide-to-marketing-automation/?mc_cid=450fa2d183&mc_eid=6547331ac0/

Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads. In addition, they examine the move from private to public schools by high income families; and the role of consistency and structure in brand management. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Instagram for your school. This week’s marketing example: the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose. The rants and raves segment looks at an emerging engagement tool called kinetic currency.

In our one hundredth episode special, Brad and Scully discuss the Youtube advertising boycott and the importance of brand image. In addition, they examine the effectiveness of newsletters. They also consider mobile applications in the post app era. In celebration of our one hundredth episode, Brad and Scully interview an imageseven Account Manager, Tess Palmyre, on the subject of blog writing for SEO vs writing for real people. This week’s school marketing example: a genius cyber bullying prevention app called Reword. The rants and raves segment looks at a computer-generated painting to bring about the issue of automated content creation, specifically in blog writing, and the future of non-manual written content.

In this special edition, Brad interviews US based Independent Curriculum Group Executive Director Peter Gow – a long-time independent school teacher, administrator and consultant – about a blog post he wrote ‘A letter to a new marketing and communications officer’.

This week’s links:

The Independent Curriculum Group

http://independentcurriculum.org

A letter to a new marketing and communications officer

http://www.aisap.org/blogs/peter-gow/2015/09/04/letter-to-a-new-marketing-and-communications-officer

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn

In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media.

• How to follow up with an NPS survey
• Google's surprising U-turn on third-party cookies on Chrome
• What Google's decision to keep third party cookies on Chrome means for advertisers
• Rudy Willingham's latest art projects inspired by Simone Biles

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy

Charlie and Rita once again bring you several interviews to SMC. The pair are first joined by imageseven’s Digital Marketing Team — Alissa Cass and Harrison Shearn — to discuss the current situation at Twitter HQ and whether school marketers need to be concerned. Next, SMC was delighted to welcome Barker College’s Social Media Coordinator, Hannah McGrory, to discuss the College’s TikTok account launch and subsequent rollout. Finally, in the Rants & Raves, they discuss their favourite (and not so favourite) Christmas 2022 ad campaigns.

• PR Weekly – A break, not a break up: Why agencies are telling clients not to abandon Twitter… yet
• Barker College – TikTok
• The Drum – Christmas 2022 – all the ads
  • John Lewis – The beginner
  • Asda - Elf
  • Aldi – Kevin the Carrot
  • Lidl – Lidl Bear
  • Disney – The Gift
  • McDonald’s – The List
  • Amazon – Joy is Made

Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

In this special episode of SMC, Brad speaks with Professor Luke Connolly from The University of Queensland about recent media reports concerning a study by university researchers who reportedly declared that investing in a private education is a waste of money. This issue is vitally important for Principals, School Heads, Marketing and Enrolment leaders because parents and prospective parents will draw conclusions based on the headlines. To put you in the picture we give you this ‘background briefing’ by going directly to the source to ask the hard questions. This will arm you with the facts to overcome any objections you might receive.

Brad interviews Professor Connelly about the study in question, ‘Does school type affect cognitive and non-cognitive development in children?’, which was published recently in the Australian Journal of Labour Economics. Professor Connelly states that the headlines are vastly oversimplified claims and goes on to explain the purpose of the study, research conducted, data sources and how they arrived at their conclusions. Brad and Professor Connelly continue by discussing some of the many other factors outside the school type that made more significant differences in a child’s academic performance, which the study revealed. Professor Connelly states this study does not make any claims about how school type affects a child’s outcome at the end of their schooling.

In continuation of the background briefing, Brad interviews Ron Gorman, Deputy Director of the Association of Independent Schools Western Australia (AISWA), who has a special interest in this area. They discuss the media sensationalism surrounding the research; how the research questions the value of non-government education; NAPLAN tests used as data in the study; and issues with the conclusions drawn in the study. Brad concludes by asking Ron how he would respond to a parent or prospective parent who asks for justification that their investment in an independent education is worthwhile.

In closing, Brad advises that another resource that you might find useful is a short video with Dr Paul Burgis, Executive Principal of Presbyterian Ladies’ College Sydney. Dr Burgis directly addresses some of the recent critics of independent education, including the author of Free Schools who has claimed Professor Connolly’s research supports his own views.

In episode 47, Brad and Scully discuss nine tips to create dynamic email content and produce better results. In addition, they examine how privacy law applies to schools; and discuss the announcement that Content Marketing Institute’s Chief Strategy Officer, Robert Rose, has accepted an advisory role for the University of Canberra’s world first Bachelor of Journalism majoring in Content Marketing. This episode’s commonly asked school marketing question looks at three ways that podcasting can generate enrolments for your school. This week’s school marketing example: how Esperance Anglican Community School leapt into action when bushfires struck. The rants and raves segment looks at ten interesting marketing charts from 2015.

This week’s links:

9 ways dynamic content delivers for email marketers

https://emma.uberflip.com/h/i/165821664-9-ways-dynamic-content-delivers-for-email-marketers

Demystifying privacy laws: what’s your privacy policy?

https://www.marketingmag.com.au/hubs-c/demystifying-privacy-law-whats-privacy-policy/

Robert Rose accepts advisory role for the University of Canberra’s world first Bachelor of Journalism majoring in Content Marketing

http://www.contentgroup.com.au/robert-rose-accepts-advisory-role-for-the-university-of-canberras-world-first-bachelor-of-journalism-majoring-in-content-marketing/

3 ways podcasting can generate enrolments for your school

http://info.imageseven.com.au/school-marketing-blog/3-ways-podcasting-can-generate-enrolments-for-your-school

10 insightful marketing charts from 2015

http://www.convinceandconvert.com/digital-marketing/marketing-charts-2015/?mc_cid=67c99f2dee&mc_eid=6547331ac0/

In this special Q&A episode, Charlie and Rita answer the questions you and your fellow listeners have sent them. Topics range from successful LinkedIn strategies to addressing student retention issues, whether search volume is more important than search traffic and much more!

Episode links:
The Marcom Society

In this special interview episode we are joined by the Principal and Marketing Manager of De La Salle College in Malvern, Victoria — Peter Houlihan and Dee Houlihan (not related!). Our conversation covers COVID-19, remote learning challenges and how to foster great relationships between marketers and your Principal. In our regular segments, we alert listeners to upcoming changes to Facebook Analytics and rant about ineffective display advertising.

Episode links:

Facebook Analytics will be departing for good

De La Salle College

Why display advertising is misunderstood and how to use it more effectively

The Marcom Society

School marketing and communications with Charlie Maughan and Rita Kilroy

In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers.

• oOH!media’s profit returns as revenue surges - AdNews
• The Ultimate Guide to the Hamburger Menu and Its Alternatives – UX Planet
• Know your menu: Hamburger vs Kebab – UX Pickle
• Social media most in-demand skill for marketers - MarketingWeek

Got more questions for Charlie and Rita? You can ask them via the following:

• Email: smc@imageseven.com.au 
• Survey: imageseven.typeform.com

In episode 58, Brad and Scully discuss a list of tools to find great content ideas. In addition, they examine a sensible social media checklist; and look at the similarities between modern branding and Tinder. This episode’s commonly asked school marketing question looks at what the next ten years has in store for school marketers. This week’s school marketing example: the best university commercial of 2015 which features a couple kissing in the library. The rants and raves segment looks at future proofing your content rankings.

This week’s links:

Out of ideas? 13+ tools to spark content creation

http://contentmarketinginstitute.com/2016/03/tools-content-creation/

A sensible social media checklist for businesses [Infographic]

http://www.marketingprofs.com/chirp/2016/29488/a-sensible-social-media-checklist-for-businesses-infographic

New rules of engagement: how modern branding is much like Tinder

https://www.marketingmag.com.au/hubs-c/new-rules-engagement-modern-branding-much-like-tinder/

What the next 10 years has in store for school marketers

http://info.imageseven.com.au/school-marketing-blog/what-the-next-10-years-has-in-store-for-school-marketers

College ad with couple kissing in the library boosted applications and just won an award

http://marcommnews.com/college-ad-with-couple-kissing-in-the-library-boosted-applications-and-just-won-an-award/

University of Moncton’s commercial

https://www.youtube.com/watch?v=hSwSIALZZqE

Future-proof your content rankings with these SEO tips

http://contentmarketinginstitute.com/2016/03/future-content-rankings/

Brad and Scully discuss the concept of schools having their own unique brand personality. In addition, they examine the slump of ad agencies in 2016 and if they will make a comeback in the new year. They also suggest six questions to consider before drafting your 2017 marketing plan. This episode’s commonly asked school marketing question looks at if you should rebrand your school. This week’s school marketing example: onsite tours and why it’s important to get your parents and the community onto your school’s campus. The rants and raves segment looks at the role of language when discussing creativity.

In episode 56, Brad and Scully discuss creating heritage content that tells and shapes the history of your school. In addition, they examine two new tools introduced by Twitter to provide higher levels of customer service; and whether schools are facing a privacy crisis. This episode’s commonly asked school marketing question looks at how to effectively communicate with parents. This week’s school marketing example: an educational association’s improved digital strategy and highly engaging website. The rants and raves segment looks at how Apple took on the US government with content.

This week’s links:

The double-edged sword of heritage content

https://contently.com/strategist/2016/01/26/the-double-edged-sword-of-heritage-content/

Twitter boosts credentials as customer service platform with NPS and CSAT tools

https://www.marketingmag.com.au/news-c/twitter-customer-service-tools/

Are schools facing a digital privacy crisis?

http://www.educatoronline.com.au/news/are-schools-facing-a-digital-privacy-crisis-212338.aspx

How to effectively communicate with parents

http://info.imageseven.com.au/school-marketing-blog/how-to-effectively-communicate-with-parents

CaylorSolutions: Association for Biblical Higher Education (ABHE) website and consulting

http://www.caylor-solutions.com/portfolio/abhe-website-consulting/

The Association for Biblical Higher Education (ABHE)

https://www.abhe.org/

Apple takes on the government with content

https://contently.com/strategist/2016/02/17/apple-takes-on-the-government-with-content/

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that marketing is more science than art; marketing lessons from Fast Moving Consumer Goods; 27 words that you should never use to describe yourself; seven tips for mastering the art of the interview; and the use of direct mail. 

School marketing and communications with Charlie Maughan and Rita Kilroy

Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.

• 2022 Brilliance Awards – InspirED school marketers
• What is setting Edgar Wright’s eyebrow raising Macca’s ad apart? – Marketing Mag
• Fancy a McDonald’s? – YouTube

Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind ScheinerB Media. Brad and Brendan discuss an article written by Brendan, A Match Made in Revenue, and how it is relevant to schools. They then examine the different roles of marketers within schools and the advantage of meeting with all levels of school administration and leadership. In conclusion, they discuss the concept of allowing everyone to ‘own the numbers’ and act as a team.

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that creativity can be trained; the affect on brands due to the FIFA scandal; how to disagree with parents; the extent of Apple’s marketing; and Hardys sponsorship of the English cricket team.

Brad and Scully discuss the age of the wisdom worker. In addition, they examine the best times to post on social media; and how to create effective socially conscious ads. Brad and Scully interview Vanessa Klomp, imageseven Account Manager, on the importance of proofreading. This week’s school marketing example: the effective use of market research presented in the Sensis social media report. The rants and raves segment looks at practical ways to think differently in your marketing.

Brad and Scully discuss marketers that are changing their messaging before the consumers are ready. They also discuss putting the consumer first and not getting caught up in new ad tech fads. In addition, they examine the importance of your brand standing for something and why you need to live it through your actions. This episode’s commonly asked school marketing question looks at an effective list of blog ideas for schools. This week’s school marketing example: a beautifully made Volvo ad that makes use of a historic speech to add to the storytelling of the advertisements visual aspect. The rants and raves segment looks at Monocle Magazines 10 years of print and why you don’t need to wait for a milestone to change your image.