Small Business Sweet Spot (Barb Davids)

The best social sharing snippet from Karlyn in this interview... "When you go into a networking environment or when you're interacting with other humans, it doesn't make sense to always be selling. And that's why it feels icky."

When we hear "networking," it's easy to picture forced exchanges, endless card-swapping, and uncomfortable moments filled with business talk that feels anything but genuine. But what if networking could be redefined into something that feels purposeful, enjoyable, and effective?

In a recent conversation with networking expert Karlyn, she shares the why and how of networking in a way that actually works—moving beyond simply trying to gain connections and toward building real relationships that uplift both parties. Let’s look at what she shared about why networking feels so icky for many of us, and how to transform it into something powerful and fulfilling.

02:10 The Essence of Networking
05:45 Overcoming Networking Challenges
08:28 Effective Networking Strategies
16:51 The Giving Hour Concept
24:05 Practical Networking Tips and Pitfalls
30:24 Final Thoughts and Takeaways
33:38 Conclusion and Contact Information

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

The episode shares the types of content distribution and tips for distributing your content.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Learn how to edit the most impactful parts of your free Google Business Profile listing in 20 minutes.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

From tools like Keywords Everywhere and Answer The Public, to sneaky tricks like keyword stretching and digging into forums, there’s no shortage of strategies to discover new content ideas and find keywords for SEO. I share my favorite way plus 5 more strategies you can try.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

Welcome to the 5th and final episode in a 5-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we dive in to the "T" in SWEET: Tell the world.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview... "You don't have to be funny to be funny."

In this episode, I sat down with Conor, aka Irishman Speaks, to discuss the art of incorporating humor into professional presentations. We explored the difference between humor and comedy, the power of personal stories, and Conor’s LAUGH formula that can help anyone add a smile or chuckle to their presentations—even if they don’t consider themselves funny. This episode is packed with practical tips for anyone looking to build stronger connections with their clients or audience by adding just the right amount of humor.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

The best social sharing snippet from this interview is by far... "You need to be in your content because that is how we are verifying that you are a trustworthy person and that you are competent at what you do. And I know that sounds wild, but it happens in a second, maybe two, and we're scanning your content to determine what do you talk about? Do you have expertise? Can I trust you?"

Social media expert, Chelsea Peitz, shares insights on using Instagram effectively, stressing the importance of genuine engagement and building trust with a personal brand. She provides tips for getting comfortable with the platform, leveraging conversations over content, and demystifies common fears about social media.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

If there were a truly easy, fast way to rank high in Google, you can bet your bottom dollar that every business owner would be doing it. And if that were the case, Google would quickly adjust its algorithm to make it more challenging. There's no guaranteed shortcut to the top of the search engine results pages, but there are some strategies that yield faster results than others. This episode talks about them.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Know what marketing tasks to prioritize, and manage your valuable time better. Find out how long it takes to research keywords, plan content, and write a blog.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview... "If you wanna be more productive, start being more active."

In this episode, I interview Mr. Productivity himself... Mark Struczewski. We talk about his running routine and its impact on productivity. He shares his journey from starting daily runs after Hurricane Harvey to maintaining a staggering 2,532-day streak. He discusses the physical and mental discipline gained from running, how healthy habits contribute to productivity, and the importance of personal responsibility. We also explore Mark's views on proper pushups, disciplined morning routines, and the difference between being busy and truly productive.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Welcome to the 4th episode in a 5-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into the second "E" in SWEET: Establish trust.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

If you aren't getting results from your website, here's where to start. There are 3 common scenarios and what to do about them.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Welcome to the first episode in our five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're starting with the "S" in SWEET: Select Target Keywords. 

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "I think when we think of like, okay, my health's been on the back burner, I've been busy with the business, like, it's time. We're like, we go to the sexy things, I call them. Like, what exercise can I do? Can I work on my food? Like, those are the go to things because we see them everywhere. But I often think that, like, sleep Here's why I love starting with sleep. It's free and you're doing it anyways, so why not make it better? Especially when it has such a big impact. Like, think about this. If you had a crappy sleep, Barb, how likely are you to get up and like be motivated for your run?"

In this podcast episode, I chat with Tanessa Shears, a health consultant for entrepreneurs. Tanessa doesn't share surface level tips.... she spills it all on optimizing energy and productivity through better sleep, balancing blood sugar, and stress management, emphasizing the use of wearable technology such as the Aura Ring for data-driven health decisions. The discussion also shares practical tips around creating a conducive sleep environment, managing light exposure, and avoiding naked carbohydrates.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Not getting enough traffic to your blog posts? Then this episode is for you. There are specific things you can do to each blog post you publish to help it get more website traffic.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "The goal is not to get it all done, but to get the right things done."

Today’s episode is a must-listen! I’m talking with Amber De La Garza, productivity specialist, about all things productivity. We explore why being busy isn’t the same as being productive, how to find your most effective work environment, and practical strategies for time blocking. Amber’s advice will help you reclaim your time and focus on what really moves the needle in your business.

02:32 Defining Productivity

02:39 The Real Meaning of Productivity and How to Achieve It

04:44 Behavior Over Tools

06:42 Productivity Is Not One-Size-Fits-All

12:25 A Strategy for Structured Flexibility

20:06 Choosing the Right Tools for Productivity

22:59 Addressing the 'I Don't Have Time' Dilemma

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview... "I think the tactics without the mindset, you're going to fail. And if you have the mindset without the tactics, you're going to fail. You need all of it."

In this episode, I interview Sarah Young, agency owner and mentor for female entrepreneurs. She shares her concept of aligned action, discussing how to take control of your business and life by letting go of what's not working, and focusing on small, consistent steps towards your goals. Sarah stresses the importance of taking radical responsibility for changes, pruning non-aligned activities, and setting unreasonable goals to reduce overwhelm and foster growth. She emphasizes the integration of holistic approaches that consider business, money, life, and health altogether, and offers practical steps for goal setting and implementation.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The intention of this episode is to help you know what to look for if you feel like your SEO agency is taking advantage of you. This particular sentiment has been showing up in my contact inquiries more lately. I pulled together 11 signs to consider in your partnership with your current SEO agency.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

The best social sharing snippet from this interview is by far... "Don't sound like you've swallowed a thesaurus."

In this episode of the Small Business Sweet Spot, my copywriter, Rose Crompton, shares about the intricacies of creating unique and engaging content for small businesses. Rose shares her journey from journalism to digital marketing and highlights the transition in blogging from SEO-focused content to creating genuinely engaging, original content that resonates with readers. 

She emphasizes the importance of original stats, quotes, and avoiding cliches to differentiate content from the AI-generated or content mill churn. Rose also touches on the shift toward quality and accountability in blogging, akin to journalistic standards, spurred by search engine updates like Google's 'Helpful Content Update'. The episode concludes with Rose's perspective on using AI as a tool to enhance writing rather than replace human creativity and insight.

00:00 Welcome to the Small Business Sweet Spot
00:32 Special Guest Introduction: Rose Crompton, The Copywriting Expert
01:03 Rose Crompton's Journey and Expertise in Copywriting
03:41 The Evolution of Blogging and Content Creation
06:37 Differentiating Content in the Age of AI
18:24 Practical Tips for Elevating Your Content
29:11 Predictions and Final Thoughts on Content Creation
30:46 Closing Remarks and How to Connect

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode, I share a real-world SEO strategy that any small business can implement. Forget the fluff—this is a simple, actionable plan to drive traffic and convert visitors into clients. We’ll dive into three essential pillars: describe, distribute, and decide. By the end, you’ll have a framework to create content that saves you time, attracts your ideal audience, and grows your business.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

Want to grow your business using organic SEO methods? Here's the strategy you need to use.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

Are you pouring hours into your website but not seeing the traffic you deserve? In this episode, I share the 7 SEO metrics that will help you see what's going on. Whether you're a seasoned business owner or just starting out, understanding these metrics can help guide you in your SEO efforts. And following the metrics, I talk about one of the most popular questions I get which is, what are good target numbers?

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Is spending your time and energy and monetary resources worth investing into your SEO? You can find out by grabbing a few numbers. 

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

This episode addresses how we small business owners can survive in the new search environment. Even with single answer search results, there's a way to market your business to increase website traffic.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode of The Small Business Sweet Spot, I share 5 ways to uncover your competitors' keywords for SEO. 3 typical ways, 1 not so typical way and 1 fun way.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Want to see how much traffic you get from Instagram? 
What about Pinterest? Or your Google Listing?

This episode shows you how to do just that. And in detail. I also share tips that sometimes people aren't aware of to ensure the tracking is set up properly so your data isn't skewed. 

00:32 The Importance of Tracking Your Marketing Efforts
01:19 Mastering UTM Codes for Effective Tracking
02:01 Setting Up and Utilizing Tracking URLs
05:08 Tips for Organizing and Implementing Tracking Links
05:40 The Impact of Tracking on Analytics and Reporting

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The episode offers a straightforward discussion aimed at explaining SEO tools and providing practical advice on how to process the overwhelming variety available. I share what SEO tools can offer, such as monitoring keyword rankings, generating content ideas, and analyzing technical aspects of websites, among other features. I also provides guidance on how to select the right tool. Important considerations like tool interface, functionality, cost, and how it fits into one's workflow are discussed to help you make an informed decision.

00:32 Diving Into SEO Tools: Do You Really Need One?
01:49 Understanding SEO Tools and Their Benefits
02:52 Navigating the Maze of SEO Tools
03:58 Testing and Choosing the Right SEO Tool
05:36 Key Takeaways on SEO Tools

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode I share 14 examples of strong lead magnets, why they work and some things to take into consideration.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Takeaways

• Batching tasks can save time in content creation.
• Two approaches to ideation: identifying gaps in content and using keywords to guide content creation.
• Evaluate existing content and consider holidays and promotions for new content ideas.
• Create an editorial calendar to plan content topics and distribution channels.
• Focus on efficient content creation and use metrics to determine which content to share often.
• Redistribute content at specific intervals and consider different formats for repurposing and distribution.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this final episode of the 'Bare Minimum SEO' series, I guide you on essential SEO tasks that can be completed in just one or two hours each month. The episode emphasizes the importance of regularly publishing content and monitoring website performance to improve organic traffic. It highlights the role of content marketing as the backbone of successful SEO.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

This week, I’m sharing five straightforward ideas to make your content different from AI copy generators and even competitors. If you’re looking for ways to showcase what makes your business unique and stay ahead in a crowded market, this episode is for you. Plus, stick around for some behind-the-scenes insights at the end!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode, I walk you through a super simple method to conduct a content audit, nay, review... using Google Analytics and Google Search Console. I get into how to sort landing pages by key events, choosing appropriate date frames, and analyzing impressions and click-through rates. I also provides tips for updating blog posts to make them more appealing and effective, including improving the layout, updating the call to action, and adding testimonials.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

• The role of copy as it relates to turning browsers into buyers.

• Actionable tips on writing copy that not only resonates with your audience but also converts them into loyal customers.
• The importance of understanding your audience, structuring your content for clarity, and employing persuasive writing techniques to encourage action
• The significance of a clear call-to-action to guide potential clients towards making a decision, ensuring your message is not only heard but acted upon.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "But be intentional with your engagement. Be intentional with who are people that are engaging with me, right? I'm going to go engage back with them. And then on top of that, I'm going to find a couple of new people and just engage with them. But you're doing it with the mindset of this is a task. It's not fun. Yeah, it's not fun. But is a lot of things in your business fun? No, but there do you do them for a purpose because they will, they will give you sales in the end. They'll give you a clientele. They'll give you something towards your goal."

In this podcast episode, I chat with Nedra Rezinas, a marketing strategist and adjunct faculty member at Portland State University. Nedra shares her focus on helping introverted and empathy-driven service-based business owners create authentic marketing strategies. We talk about alternatives to social media marketing, such as email newsletters and podcasts, and highlight the importance of building genuine relationships and leveraging professional networks like LinkedIn. Nedra also talks about the need for personalized marketing approaches and discusses overcoming marketing fatigue and the shame often associated with self-promotion. The conversation provides valuable insights into creating effective, authentic marketing strategies without relying heavily on social media.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "So her original identity was very one thing, which was. Always sort of secondary or third in the, you know, there's somebody bigger than her in the family, let's say. There's always somebody doing more, or the expectations were that this one person would do everything. And her identity, so we worked a lot on her identity. Allowing herself to, to be, big!"

In this episode I sit with my very first Sweet Spot member, Lisa Garber, Life and Mentor Coach, and have a conversation around how small business owners can overcome unknown fear to effectively grow their businesses. Lisa shares insights into the importance of self-awareness, prioritizing tasks, and dealing with procrastination. The conversation also touches on Garber’s transition to online coaching and product creation in response to the pandemic. Lisa encourages that small business owners should focus equally on personal growth and business development, as success in business often reflects one's self-esteem and identity.

01:54 Lisa Garber's Coaching Philosophy and Approach
04:12 Identifying and Overcoming Roadblocks to Success
08:43 The Role of Self-Awareness and Prioritization in Personal Growth
12:18 Exploring Common Roadblocks and Solutions in Coaching
15:30 Success Stories and the Power of Identity Shifts
19:56 Addressing Misconceptions in Coaching
20:20 The Essence of Coaching
21:25 Strategies and Misconceptions in Coaching
23:16 Core Philosophies in Coaching
25:09 Adapting to Change
28:01 Leveraging Digital Platforms
34:37 The Power of Self-Reflection for Small Business Owners
36:09 Finding Answers Within

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this bonus episode I chat with branding and marketing expert, Kinsey Streib, about integrating AI into content workflows. We cover the benefits and pitfalls of using AI tools, such as ChatGPT, for enhancing creativity, overcoming writer's block, and streamlining marketing efforts while maintaining authenticity. Kinsey offers insights into starting with AI, the importance of a human-first approach to technology, and practical ways AI can support small business marketing. Kinsey also shares her recommended AI tools and strategies for effectively incorporating AI into business practices. 

You'll definitely want to visit the support blog post as it shares the link to Kinsey's Authentic AI™  Tech Toolkit freebie -- a "living hub" where she recommends AI tools from her community and podcast guests, plus AI-related articles she finds interesting.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Welcome to the second episode in a five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into "W" in SWEET: Work on a Blog Post.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

This video introduces you to Google Search Console (GSC), a free tool by Google that assists in analyzing and optimizing a website's presence in Google search results. I cover the importance of GSC for anyone curious about their website's search terms, rankings, and overall performance in search. Six key GSC functionalities are highlighted: submitting sitemaps, managing visible pages through indexing, understanding average page position, tracking URL clicks from organic search, counting the number of impressions to measure visibility, and evaluating click-through rates to assess title and description effectiveness. The presenter emphasizes GSC's ease of use, its cost-effectiveness (free), and how it stands out compared to other SEO tools, encouraging viewers who manage their own SEO to check the show notes for additional resources.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

This is a three-episode series focusing on the minimal efforts required for effective SEO. This episode focuses on the importance of conducting regular site audits to identify and fix on-page issues that affect website performance in search engines. Additionally, it covers the necessity of filling in page titles and descriptions, and how important it is to make them compelling enough to encourage visits from the search engine results pages.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Welcome to the third episode in a five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into the first "E" in SWEET: Enhance with summaries.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode of 'The Sweet Spot,' I cover 11 key areas for on-page SEO optimization that can help your website rank higher on Google.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "It's just your vulnerability is your strength. It is, you know, it's your empowerment. And so, you know, working a lot of times with people with their inner child things that they have. You know, they still haven't had resolved inner child wounding and still keep with stories that have become really stagnant for them. And, and again, it's that, it's that repeated pattern. And it's just repeating things over and over and over and over again. And there's a lot of guilt and shame and blame going on. And you just need to, you know, it's important for me to go, let's zero in on all the positive things, all the things that you can do, all the ways that you're of value, all the ways that you're of worth."

In this episode I walk with one of my wonderful Sweet Spot members, Nancy Jackson of Authentic and Aligned. She talks about her passion for customer service and helping others, which led her to eventually start her own business. She talks about the importance of boundaries in business, how she manages to stay grounded, and the importance of helping clients see their potential. The conversation goes into common struggles people face, including lack of self-trust and feeling unfulfilled, and how Nancy helps them overcome these challenges.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview what in response to my asking how much should a business owner spend on Google Ads... "I like to reply back to, to potentials when they asked me this question with how long is a piece of string, because that's honestly how it is your budget depends on quite a few different components of Google ads depending on how much you want to reach, how many different formats you want to run, how big your website or product or service offering is, So it really just depends on, on what you're trying to achieve. A good way to answer it is by asking, like, what is your goal?"

It was my pleasure interviewing Dewan Chapman, a Google Ads specialist I work with. If you have been considering add paid ads to your marketing mix, this is the episode to listen to. Dewan explains how to get started, stressing the importance of defining goals and understanding customer journeys. He discusses budget considerations, how your website affects your ads and the importance of tracking the data.

Plus this episode has some behind the scenes footage at the very end. Enjoy!

The squirrel mooning me video (referenced in the behind the scenes at the end of the episode.)

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

An audit is a foundational part of an SEO framework. It provides clarity, influences strategy, and helps identify opportunities your business should capitalize on. 

While most SEO audits focus on technical optimizations (loading speed, javascript, site health, accessibility, responsiveness, UX, etc.), mine are more thorough and offer so much more. 

As you'll hear in this week's episode.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "Content that is truly magnetic and that is truly going to hook into an audience and really stick with them comes from you being passionate and also from what they want to hear and making sure that it really resonates with them."

In this episode, I welcome Aligned Content Strategist Emily Poe. Emily shares her journey from being a doula to a full-time social media manager and copywriter. She offers insights into her content planning process, stresses the importance of aligning posts with personal strengths and business goals, and provides practical tips for maintaining a consistent marketing flow. The episode wraps up with Emily's advice on overcoming marketing challenges and embracing creativity in content creation.

01:10 Emily's Journey from Doula to Content Strategist

02:48 Finding Your Content Sweet Spot on Social Media

05:01 Strategies and Insights

08:09 Aligning Creative Process with Personal Strengths

13:34 Instagram Content Strategy and Planning

21:15 Effective Marketing for Your Offers

23:00 Staying Devoted to Your Dream

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview... "...even your homepage and your about page are all like really great sources to repurpose."

In this episode, I sat down with Emily Aborn, content copywriter and repurposing queen, to talk about how to maximize your content’s impact without constantly creating new stuff. Emily shares her process for repurposing podcasts, blogs, and more to reach a wider audience in a smarter way.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

If you’re like a lot of small business owners I work with, you might be feeling a little lost around SEO. What really works. And maybe you’ve tried some things you found online, but you’re not seeing results, or maybe you’re just not sure what’s worth your time. In this episode, I’m keeping it super tactical with a list of 15 quick-ish actions you can take to start seeing some changes in your SEO and content performance. These aren’t complicated strategies or things that need a ton of time—just quick-ish or even sometimes easy to implement today, this week, or this month to start making SEO feel a little more doable.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

In this episode I share whether personal brand images or stock images are better for SEO, the pros and cons of each and SEO optimization tips for images.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode, I share the execution phase of an SEO framework. In it is the importance of implementing fixes identified in the audit, updating content based on keyword research, and maintaining a consistent content creation schedule. I also go over the timeline for seeing results from organic search versus paid ads, highlighting the variable nature of organic search results influenced by Google's algorithms and guidelines. Tune in to for details on this final part of an SEO framework.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "But be intentional with your engagement. Be intentional with who are people that are engaging with me, right? I'm going to go engage back with them. And then on top of that, I'm going to find a couple of new people and just engage with them. But you're doing it with the mindset of this is a task. It's not fun. Yeah, it's not fun. But is a lot of things in your business fun? No, but there do you do them for a purpose because they will, they will give you sales in the end. They'll give you a clientele. They'll give you something towards your goal."

This podcast guest episode is a conversation around the world of Instagram for small businesses, with a particular focus on maintaining a healthy mindset. Instagram expert, Lundyn Majstorovic, discusses the initial allure of Instagram and its potential pitfalls, including the pressure to keep up with trends and the negative impacts of constant engagement. The episode offers you practical strategies for using Instagram with intention. Setting boundaries, scheduling posts, and curating your feed are some of the tools mentioned to help listeners avoid the "Instagram rabbit hole." Lundyn also acknowledges the platform's positive aspects, such as community building and brand awareness.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview... "But understanding the really deep purpose for all of your actions creates a level of intentionality that will affect your results."

In this episode of the Small Business Sweet Spot, I chat with Amber Fuhriman about the power of discomfort in achieving success. We dive into how pushing yourself beyond your comfort zone can unlock new levels of growth, and how Amber uses Neuro-Linguistic Programming (NLP) to help people reframe their limiting beliefs. We also discuss the importance of accountability and how to set goals with intentionality to really transform your business and life.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

The best social sharing snippet from Emily in this interview... "Writing website copy really is an art and a science. That's what a copywriter does is help you pull out the pieces of your message that are impactful and important and going to attract the kind of clients you want."

The best social sharing snippet from Josh in this interview... "These are like the Holy Trinity of a great web design presence. Design, copy, and SEO. Clients need to understand that these things all work together in tandem and are very important."

In this episode, I brought in web design business coach Josh Hall and copywriter Emily Aborn to discuss the “Holy Trinity” of creating a great website—design, copy, and SEO. We explored which should come first, common mistakes business owners make, and how to convince clients to invest in all three. If you’ve ever wondered why your website isn’t performing as well as it should, this episode is for you!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

In this episode I talk about my frustration of downloading crap freebies from the internet and the importance of providing valuable lead magnets. A lead magnet is a piece of free content offered in exchange for a user’s email address and is a crucial tool for marketing. I provide 6 key qualities of a successful lead magnet and explain how to measure the success of lead magnets.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this bonus episode, my special guest, Michelle Tresemer of

, and I,  get into the art of niching down in photography. Eavesdrop as we explore the benefits of narrowing your focus to specific photography services and ideal clients. From event photography to pet portraits, learn how clarity and specificity can enhance both your work and marketing efforts. Tune in for practical tips on finding your niche, attracting ideal clients, and infusing passion into your photography business.

While this episode focuses on the photography business, its message can be applied to any industry. 

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode, I explore the often-repeated advice to niche down in your marketing and why it can be more confusing than helpful. I use an analogy from Schitt's Creek to illustrate the frustration of unclear advice. I share my personal journey with niching down in my business, the complications it caused, and the realization that overthinking your audience can sabotage your marketing efforts. By simplifying your approach, you can create more authentic and effective content.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "Part of the problem is, is that you might have a library and then you get bored of it, and then you stopped using it and start going willy nilly on all the things and it gets, it starts getting muddy. And so if you have a broad visual library, it, that interchanges and works really well together. Then you really don't tend to get bored because you have options to switch out and kind of work with overall."

In this podcast episode, I chat with Jillfrances Gray, Principal of JFG Visual Communications. Jillfrances talks about the importance of strong visual design, explaining the process of visual communication and how it facilitates better brand recognition and user engagement. She goes into strategies for developing a unique digital identity, the benefits and pitfalls of using AI and stock photography, and provides tips on maintaining consistency in visual branding. She also touches on the creativity and problem-solving aspects of visual communication and how small businesses can effectively implement these strategies.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from Kinsey in this interview... "We don't have to be feeling guilty that they [AI tools] are doing the work for us, right? And it's one of those internal shifts that I think we really need to make as women to feel more empowered as CEOs, as business owners in our lives, and just like continue progressing and stepping into what we're supposed to be in this society instead of like falling behind in the patriarchal society we've all grown up in."

I virtually sit down with Kinsey Streib, CEO and founder of Feel Good Social and Authentic AI, about real-world tips on using tools like ChatGPT to simplify your workflows, spark creativity, and tackle those everyday challenges like writer's block or tech issues. Kinsey shares personal stories and actionable advice, focusing on how to start small and keep your brand's authenticity intact.

We also talk about handy resources like her Reels Prompt Playbook and Brand Blueprint course that can save you serious time. Plus, we talk about picking the right AI tools, training them to match your brand’s voice, and why it’s so important for women entrepreneurs to embrace AI. If you’re ready to save hours on your workflow and stay ahead in the game, this episode’s for you.

00:00 Introduction and Guest Introduction
00:14 Episode Overview and AI Topic Teaser
00:47 Guest Bio and Expertise
01:38 Starting the Conversation with Kinsey
02:32 Initial Hesitations About AI Tools
04:33 Practical Uses of AI in Business
06:54 Day-to-Day AI Assistance and Efficiency
16:29 Exploring AI Tools and Recommendations
24:39 Treat AI Like a Human Assistant
26:26 Training AI on Your Brand
27:30 The Brand Blueprint Method
30:27 Differences Between Free and Paid Versions of ChatGPT
32:09 Custom GPTs
33:57 Encouraging Women to Embrace AI
39:42 Using AI Without Sacrificing Authenticity
40:35 Fill-in-the-Blank Prompts for Social Media
43:53 Takeaways

👉 For all the links and resources mentioned in today’s episode, check out the supporting blog post here.

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

The best social sharing snippet from this interview is by far... "put you front and center in your marketing, whether that's your face, whether that's your voice, whether it's video, like it doesn't have to be, it doesn't have to take any specific form, but just don't hide, like you speak the way you speak. Share what matters to you. I mean, show your face at least, like even if it's just a photo be a human, like be as you, as you can. And that is what really makes your marketing stand apart. That's the only thing you have that no one else has or can ever have is you. So putting that front and center is so important and so powerful."

In this episode I talk with marketing coach, Lauren Tilden. She talks about the concept of 'content packaging,' and the importance of properly presenting content to capture audience interest. How small details like thumbnails, titles, and subject lines can significantly impact engagement. The role of AI in content creation, highlighting its usefulness in idea generation but stressing the need for personal touch. She also shares insights on the importance of consistency and accountability in executing marketing plans, the impact of mindset and habits on business success, and offers book recommendations that have influenced her approach.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "podcasting is vulnerable, and it's something that will bring up a lot in you, but that's something you should lean into rather than running away from. And so I hope that, Maybe someone builds up that courage to just put out the first episode, outline it, try it as a live, and then create that podcast and start that, that journey of owning your voice, owning that you do have something to say for yourself."

In this episode, Isabella Sanchez Castañeda, Podcast Strategist & Ghostwriter, talks about the advantages of podcasting for small businesses. Isabella shares insights on building trust with customers through podcasting, the importance of content repurposing, and common mistakes to avoid. She talks about the significance of niche content, maintaining authenticity without oversharing, and managing the fear of negative feedback. Isabella also shares her experience in podcast strategy, her background in journalism, and her journey into the podcasting business. All the practical advice for small business owners considering starting a podcast.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... " then when they quote you in it, because you're going to have an amazing quote, which is a secret, you know, any mediocre press release, or even a great press release, you want a quote that just sings, is amazing. If a journalist was to paraphrase what you wrote, there'd be a loss an ache. So you really want to make sure that quote stands in there because if they quote you, they have to provide the context of who you are. So if you've only referenced yourself as Mickey Kennedy, author of, you know recent bestseller XYZ, that's exactly the way they're going to quote you."

In this episode, I felt like I was getting the inside scoop on all things press releases. Mickie Kennedy, President of eReleases, shares insights on different types of press releases, importance of creating compelling content beyond simple product announcements. He highlights the need for story arcs, human interest elements, and meaningful quotes to capture media attention. Mickey also elaborates on the significance of multiple press releases in a PR campaign and leveraging earned media for increased credibility and conversions. He offers practical advice on measuring ROI and underscores that small businesses can achieve impactful PR results by being strategic and persistent.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

This is a three-episode series focusing on the minimal efforts required for effective SEO, starting with the initial setup process involving Google Analytics, Google Search Console, and keyword research. Emphasizing the evolution of Google's algorithm towards prioritizing user experience and content relevance.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

Just launching your website with your services or packages won’t cut it—consistent and trust-building blog posts that showcase your expertise is the closest thing your website has to a silver bullet. In this episode, I share specific blog post ideas that photographers in any niche can use to build trust and drive website traffic.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

The best social sharing snippet from Melanie in this interview... "Think about what you might say, but don't feel compelled to bring it up."

Ever wondered how AI can streamline your business operations? In this episode, I chat with my friend and a marketing pro Melanie Deardorff about how she uses AI in her daily work to save time and boost productivity. She shares how she uses tools like ChatGPT and Magai and talks about how transparency with clients can build trust when using AI. Whether you’re an AI newbie or looking to deepen your AI integration, this is a practical episode I think you'll enjoy.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

This is a three-part series aimed at breaking down the simple steps to develop a content marketing strategy to attract more organic website traffic and engage potential clients. The series covers everything from identifying your target audience (listen for a quick hack on this part!), content categories, and metrics to budgeting, content types, channel targeting, and finally, the creation and distribution of content. This second part of three goes into what budget, content types, how to organize the content and what channels to target.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode of Small Business Sweet Spot, I’m diving into SEOing your website—a topic that often feels overwhelming. So overwhelming that it often paralyzes business owners into no action all. I used to think SEO was a secret only experts knew, but I was mistaken. I’ll share with you the key steps to make SEO more doable. If you’ve ever been confused by SEO or wondered how to make it work for your business, this episode is for you.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview... "let me put one myth aside real quick, and that is to receive health care. You do not have to have health insurance."

In this episode, I sit down with Harlon Pickett, health care consultant, to discuss alternatives to traditional health insurance for freelancers and small business owners. He shares options like direct primary care, medical cost-sharing, and why you don’t need traditional health insurance to get great care. If you’re ready to rethink your health care strategy, this episode is packed with valuable insights.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

13 scary SEO and content marketing mistakes that can creep up on your business. The good news? Each one is avoidable with a little attention and planning. Success in SEO doesn’t have to be spooky!

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

The best social sharing snippet from this interview is by far... "Consider starting a podcast. It's a great way to improve your communication and really just expand your reach. And if you're hesitant, if you're nervous about it, I would explore that deeper. I would ask why. And If it leads you down a path of you're nervous and scared to put yourself out there, that's a really good wall to smash down and jump over because it's holding you back, whether you think it is or not. And even if you don't end up publishing the show, like I mentioned before, record a few episodes, like go through the exercise."

In this episode I chat with Doug Cunnington, a podcaster, YouTuber, and content creator, to discuss the significance of podcasting for small business owners. Doug shares his journey towards teaching people how to leverage podcasting for business growth. The conversation covers the benefits of podcasting, including improving communication skills, expanding one's network, and building deeper connections with audiences. Doug offers real world advice for those considering starting a podcast, highlighting the simplicity of getting started with minimal equipment and the importance of sustainability and consistency in content creation. The episode aims to encourage small business owners to consider podcasting as a viable part of their marketing strategy.

00:00 Welcome to the Small Business Sweet Spot
00:32 Special Guest Introduction: Doug Cunnington
00:57 Doug's Journey from Corporate to Content Creator
01:58 The Evolution of Doug's Focus and the Power of Podcasting
04:57 The Realities of Starting and Sustaining a Podcast
22:15 The Impact of Podcasting on Personal and Professional Growth
36:12 Final Thoughts and How to Connect with Doug Cunnington

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview... "Well it [marketing] certainly changed a lot. I first thought it was hype and deception and used car salesmen, infomercials, things like that, shouting on social media. But after I really dug into it, I realized that it was really just helping people get what they already want. And when I started looking at it that way, it really changed my perspective on it. And it made it something that I actually, I never thought I would, but I actually enjoyed doing."

In this episode, I chat with Billy Broas, author of Simple Marketing for Smart People. We discuss the common mistakes business owners make in marketing and how to focus on high-leverage activities, like developing a strong core message. You will want to tune in to hear Billy's perspective on how an argument-based approach to content marketing can transform your strategy.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠Newsletter⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠Head to this link to get your free SEO Power-Up Plan.⁠

The best social sharing snippet from this interview is by far... "I think a lot of people put so much emphasis on design and I'm speaking to myself where copy and messaging is kind of an afterthought. And again, I do not want to devalue design because it is very, very important with looking professional. And even if people don't think they, the design matters, good design does matter and converting. But what I've learned and what I truly feel is true is that design engages. Words convert."

In this episode I host Web Design Business Coach, Josh Hall, to discuss various aspects of website design. Josh shares his insights on the importance of combining design, SEO, and copywriting to create effective websites. He talks about the significance of understanding the audience's goals and adapting designs to fit different contexts, be it evergreen content or short-term promotions. He also shares perspective on the impact of AI in web design, stressing its utility as a starting point rather than a replacement for personalized, high-quality design. The conversation covers when to consider redesigning a website, focusing on metrics and subtle tweaks rather than complete overhauls.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

The best social sharing snippet from this interview is by far... "You have more power and control than you think you do over your life, over your situation, and it all starts with getting calm and breathing in the present moment. Once you get that first step kind of handled where you know how to calm yourself and self regulate in the midst of chaos. That's the big domino that's going to knock down all the other dominoes."

In this episode, Yoga and Meditation Teacher, Paul Benedict talks with you and I about the importance of realizing the power and control we have over our own life and circumstances. It all starts with getting calm and breathing in the present moment. Mastering this initial step of calming and self-regulating amidst chaos sets the stage for overcoming future challenges and achieving greater control overall.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

In this episode, I share why I started the podcast, what you can expect to hear and maybe more importantly, how long they will be.

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

This episode is taken from an interview I did with Gillian Whitney, Video Coach, over on LinkedIn Live. We talked about how videos grab people's attention and how they're super efficient for getting your message across. She shares some cool tips on where to use videos to boost your visibility online. Plus, she shares tool recommendations easy video editing.

👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠

This is a three-part series aimed at breaking down the simple steps to develop a content marketing strategy to attract more organic website traffic and engage potential clients. The series covers everything from identifying your target audience (listen for a quick hack on this part!), content categories, and metrics to budgeting, content types, channel targeting, and finally, the creation and distribution of content. This first part of three dives into what a content marketing strategy entails, how to identify your target audience, and the significance of setting goals and measuring success with appropriate key performance indicators (KPIs).

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ ⁠⁠Newsletter⁠⁠ - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. ⁠⁠Head to this link to get your free SEO Power-Up Plan.⁠⁠