Small Business PR (Gloria Chou)
Explorez tous les épisodes de Small Business PR
| Date | Titre | Durée | |
|---|---|---|---|
| 07 Feb 2022 | How to Combat Sexism and Racism Through Copywriting with Feminist Copywriter Kelly Diels | 00:34:13 | |
There are words in our everyday vocabulary that are exclusionary that we don't even know about. In this episode, Kelly is highlighting some of those words, showing you how they are problematic, and teaching you how to replace them so that you can create a culture of inclusion.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 14 Feb 2022 | Embarrassing and Personal Things I Am Afraid to Admit: Matteo, My Partner, Asks Me Anything | 00:24:32 | |
If you’ve ever wanted to know what goes on behind the scenes, hear my embarrassing stories, or just get to know me a little better, this is the episode you’ve been waiting for. TOPICS WE COVER IN THIS EPISODE:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 21 Feb 2022 | Insights from 250+ D2C Product Founders with Doone Roisin | 00:22:25 | |
If you want to know what 250+ female founders of direct-to-consumer products have in common, this episode is for you. TOPICS WE COVER IN THIS EPISODE:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. | |||
| 28 Feb 2022 | Best (And Free!) PR Tools to Leverage Now to Get Your Business Featured This Year | 00:13:01 | |
I’m all about sharing the best tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free! TOPICS WE COVER IN THIS EPISODE:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 07 Mar 2022 | Facebook Ads, Social Media, & 5-Day Challenges—Which Marketing Strategy Should You Try Next? with Marketing Expert Zach Spuckler | 00:39:47 | |
Zach is sharing things like how to think differently about the cost of marketing, how to build a loyal audience, and why you should be giving yourself more credit for what you already know. If you want to take the next step with your marketing, this episode is a great place to start. TOPICS WE COVER IN THIS EPISODE:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 14 Mar 2022 | 10 Story Angles You Should Pitch Now to Land Media Features for Free | 00:18:55 | |
The 10 ideas in this episode will generate hundreds of story ideas, so if you’ve been staring at a blank page and you just don’t know what to write about, I’ve got you covered.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 21 Mar 2022 | How to Make $10K in 10 Hours and Embrace Failure with Life Coach Neill Williams | 00:33:29 | |
If you want to hear Neill talk about changing the equation from “time spent = money and success” to “value created = money and success” and other gems, stick around. TOPICS WE COVER IN THIS EPISODE:
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| 06 Feb 2023 | How to Pitch Using Media and Build Community Connection with Izolda Trakhtenberg | 00:26:42 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 28 Mar 2022 | How a Real Estate Broker Turned Skincare Founder Got Into Refinery29, BuzzFeed, and Bustle With No Connections or Budget with Keba Lloyd | 00:27:33 | |
If you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right here on the Small Business PR podcast. TOPICS WE COVER IN THIS EPISODE:
Resources Mentioned :
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 04 Apr 2022 | How to Get Your Unknown Product Into Fortune 500 Retailers, Online Magazines, and Outlets with Leeanna Gantt | 00:40:49 | |
Resources Mentioned :
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources : | |||
| 11 Apr 2022 | How to Get Onto Business Insider and Pitch Your Small Business with Entrepreneurship Reporter Jennifer Ortakales Dawkins | 00:39:27 | |
Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 18 Apr 2022 | 4 Golden Rules of Getting PR for Your Small Business | 00:18:59 | |
This episode also includes:
Resources Mentioned :
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 25 Apr 2022 | How to pitch to local media, national TV, and podcasts with Podcast Host Ellen Yin | 00:36:02 | |
If you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a viable marketing strategy. Topics We Cover in This Episode:
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| 02 May 2022 | How to cold pitch to media and get into Forbes, Fast Company, and win a 40 Under 40 with serial entrepreneur Vincent Phamvan | 00:51:55 | |
To better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch. Topics We Cover in This Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 16 May 2022 | What a Beauty Editor Looks for in a Product and Pitch with Allure Digital Editor Jihan Forbes | 00:54:11 | |
If you want your pitch to reel in the beauty editors and make them want to know more, this episode is a must-watch! Topics We Cover in This Episode:
Resources Mentioned
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 09 May 2022 | 5 Mistakes to Avoid When Sending Out Your Pitch to the Media, Podcast Host, or Journalist | 00:17:08 | |
In this episode, I’m sharing the five things you need to make sure you have correct before you press send. Topics We Cover in This Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 23 May 2022 | How to Get Publicity for Your Book with Entrepreneur and Book Publishing Expert Angela Engel | 00:42:03 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 04 Jul 2022 | How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 1) | 00:33:14 | |
Resources Mentioned:
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| 30 May 2022 | Most Commonly Asked Questions about Pitching, Finding Journalists, and PR (part 1) | 00:19:59 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 06 Jun 2022 | Most Commonly Asked Questions about Pitching, Finding Journalists, and PR (part 2) | 00:22:11 | |
It’s high time that your pitch and your business get recognized by the world. That next huge move may just need you to create genuine relationships with journalists. So, let’s waste no time! Topics We Cover in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 11 Jul 2022 | How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 2) | 00:35:46 | |
This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!
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| 13 Jun 2022 | How to Pitch Business Services and Products to Secure PR and Paid Consulting Opportunities with Dermatologist and Inventor, Dr. Ross Radusky | 00:46:15 | |
Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas. Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 20 Jun 2022 | How to Write an Op-Ed and Contribute to a Top-tier Publication with Entrepreneur Kristy Carruthers | 00:37:55 | |
In this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 18 Jul 2022 | Spring/Summer Story Angles Editors and Publications Will LOVE | 00:12:11 | |
In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. | |||
| 25 Jul 2022 | How Introverts Can Speak Up, Talk to Media, and Structure Podcast Interviews with Communications Strategist Madeline Schwarz | 00:27:05 | |
In this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert. Topics We Discuss in This Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. | |||
| 27 Jun 2022 | How to Hack LinkedIn and Get Your DM Opened by Journalists and Strangers (PR Starter Pack bonus) | 00:14:34 | |
You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people!
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 15 Aug 2022 | How to Land Top-tier Media Interviews and TEDx Talks as a Young Immigrant Content Creator with Sandy Lin | 00:23:45 | |
Topics We Discuss in this Episode:
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| 01 Aug 2022 | Strategies and Trends from a Podcast Industry Insider, How to Leverage Podcast Guest Appearance for Your Business with Travis Albritton | 00:45:36 | |
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| 11 Jul 2022 | How this Wellness Coach landed Top-Tier Media Features without PR Experience or Connections with IVORY HOWARD | 00:28:18 | |
If you fear showing up or don't exactly know the steps to be more visible to journalists and businesses, you may miss out on many PR opportunities. Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve! Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 22 Aug 2022 | Lessons Learned from Pitching and Getting onto 100+ Podcasts with Stacy Tuschl | 00:31:34 | |
Whether you're new to PR or have been pitching for more PR exposure, you can gain abundant PR lessons and expert insights by tuning in.
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| 08 Aug 2022 | 5 Things I Learned from Sending 1000+ Cold Pitches to Journalists | 00:21:25 | |
So immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching!
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| 29 Aug 2022 | What Great Press Releases Have in Common | 00:21:29 | |
In this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that achieved national recognition.
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| 05 Sep 2022 | Dos And Don'ts of Pitching to Journalists to Get PR for Your Small Business with Jessica Toscano | 00:32:26 | |
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| 12 Sep 2022 | How to Get Your Products Ready for the Holidays with Jacqueline and Minna | 00:32:23 | |
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| 26 Sep 2022 | How to Connect with Your Audience This Holiday Season through Gift Guides with Jessica Toscano | 00:27:47 | |
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| 03 Oct 2022 | How Service-based Businesses Can Land 20+ Free Media Features with Dr. Noor Ali | 00:33:54 | |
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| 19 Sep 2022 | Most Commonly Asked Questions About Getting into a Gift Guide or Product Roundup | 00:17:42 | |
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| 17 Oct 2022 | 5 Things All My Top PR Students Have in Common That Gets Them Featured Over and Over Again | 00:23:58 | |
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| 24 Oct 2022 | How to Pitch Your Product for Shopping Guides with Emily Cieslak | 00:35:50 | |
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources: | |||
| 10 Oct 2022 | How to Get Your New Product in Gift Guides from First-time Founder Kim Behzadi | 00:44:00 | |
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| 14 Nov 2022 | Pitching Holiday Gift and Product Guides with Reporter Victoria Giardina | 00:41:31 | |
Discover the experts' methods and nuggets of PR wisdom, so you can successfully pitch these journalists and land that feature you truly deserve.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. | |||
| 21 Nov 2022 | The Worst Pitches I've Ever Received (Don't Let This Be You!) | 00:38:41 | |
If you want to go out from being unknown to being seen, heard, and valued, you must learn the right way to pitch. This episode will help you create a pitch that not only gets noticed but is credible, relevant, and has a unique point of view. This will definitely help you land that PR feature you truly deserve.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 28 Nov 2022 | How this Wellness Coach Landed Top-tier Media Features Without PR Experience or Connections with Ivory Howard | 00:26:58 | |
Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 07 Nov 2022 | How This Sustainable Wellness Founder Got Free PR Without Ads or Agencies with Eco-Conscious Entrepreneur Natalie Lennick | 00:29:15 | |
If you are on a personal mission to add value to the world through your small business, then this episode is what you need.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 12 Dec 2022 | How to REALLY Get the Attention of Journalists with Entrepreneur Magazine Editor-in-Chief Jason Feifer | 00:37:36 | |
If you really want to get the journalists' attention, stop whatever you're doing and tune in. This episode will help you make the journalists read your pitch, see how your business can help people, and give you the recognition you truly deserve.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 19 Dec 2022 | The Ugly Truth Everyone Needs to Hear About Online Marketing with Copywriter Tarzan Kay | 00:42:54 | |
Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 05 Dec 2022 | End of Year and Beginning of Year Angles Anyone Can Pitch to Media | 00:15:57 | |
Get ready to take the next step to make this year the time that you really go from unknown to being seen, heard, and valued. Tune in to this episode, and discover the end-of-year and beginning-of-year angles you can pitch to the media, so you can start the new year as a new you!
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 26 Dec 2022 | Sharing the Journey of My Surgery, Burnout, and Finding Myself Again | 00:31:41 | |
Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 02 Jan 2023 | How to Pitch and Follow Up with a Journalist with Entertainment Reporter Danielle Broadway (formerly at LA Times) | 00:33:43 | |
If you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry. Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 16 Jan 2023 | How to Captivate and Connect with Anyone Through Story with Jude Charles | 00:41:19 | |
Captivate and connect with anyone through storytelling. Join us in this episode as we have a conversation that can inspire you to create and tell a story that gets you seen, heard, and valued for the impact you make in this world. Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 30 Jan 2023 | How to Sell Without "Selling" and Grow a Profitable Business in 2023 with Pat Flynn | 00:45:04 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 09 Jan 2023 | 3 Ways PR and Visibility in Media Are Changing in 2023 | 00:18:43 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 23 Jan 2023 | The Worst Pitches I've Ever Received Part 2 (Don't Let This Be You!) | 00:30:24 | |
Make your pitch stand out from the crowded inboxes of journalists! Tune in to this episode so you can stop committing the same mistakes and start getting more responses from your pitches. Soon enough, you'll land that media feature you genuinely deserve.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 13 Feb 2023 | How to Write Winning Subject Lines for Emails | 00:11:56 | |
Discover how to captivate journalists right at the start of your pitch. Immerse yourself in this brief but practical episode with Gloria Chou, so you can learn how to write winning subject lines for your emails and generate content ideas. In no time, your pitch will finally be seen, heard, and valued!
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. | |||
| 20 Feb 2023 | The Truth Every Small Business Needs to Hear This Year | 00:13:00 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 27 Feb 2023 | How to Turn Your Passion Project into a Recognized, Credible Business with Solopreneur and Jewelry Designer Jessica Santander | 00:35:22 | |
Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:
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| 06 Mar 2023 | How to Get Featured on TV without an Agent or PR Experience with Tijana Ibrahimovic | 00:33:04 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 13 Mar 2023 | 3 Biggest Mental Roadblocks You Need to Clear As a Small Business | 00:17:20 | |
Resources Mentioned: If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. | |||
| 20 Mar 2023 | Why PR and SEO Should Be Your #1 Focus this Year with Laura Peters | 00:48:51 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 27 Mar 2023 | How Generational Trauma and Scarcity Impacts Entrepreneurship with Veronica Romney | 00:43:58 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 03 Apr 2023 | 2 MUST-HAVES in Every Cold Pitch | 00:11:34 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 10 Apr 2023 | How to Get Over the Fear of Putting Yourself Out There with Alexandra Harbushka | 00:32:21 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 17 Apr 2023 | How to NOT be Gross with Marketing in 2023 and What to Do Instead with Copywriter Brittany McBean | 00:48:20 | |
It’s time to stop being gross with your marketing and focus on what you can do instead. Join me and Brittany McBean in this episode to discover ethical PR and marketing strategies that will make you a credible and relevant small business hero that serves people in their best interests.
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 24 Apr 2023 | Answers to Your Biggest PR Outreach Questions | 00:10:25 | |
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 01 May 2023 | Bye Bye Toxic Bro-Marketing | 00:55:46 | |
What happens when we reject bro-marketing and choose another path? I’m proof that we can grow our businesses from a place of ethical marketing instead of mystery and manipulation. We have so many options when it comes to marketing and how we grow our business. I was able to blow my goals out of the water by diversifying my strategies and trying new things. This one lesson has led to the highest ROI in my business. So when you feel out of alignment, try new things and challenge the norm. I shared about this transformation as a CEO with Ellen Yin on her podcast, Cubicle to CEO. Topics we cover in this episode:
If you want to land your first feature for free while staying true to yourself, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. RESOURCES MENTIONED: Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou Know more about Ellen Yin and Cubicle to CEO: https://cubicletoceo.co ADDITIONAL RESOURCES: Join the Small Biz PR Pros FB group Listen On Your Favorite Podcast Platform FOLLOW & REVIEW ON APPLE PODCASTS Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! I would also appreciate it if you would leave me a review! Reviews help me make sure I am providing the content that you need! Plus, you will be entered to WIN a 1:1 pitch writing session with me where I will help you find your press-worthy angle! Click here to review, select “Ratings and Reviews” and “Write a Review”. | |||
| 08 May 2023 | How To Take Up Space as a Woman of Color with Dr. Greta Anderson | 00:31:10 | |
PR is all about amplifying YOU, your mission and voice, to reach your people. But you can’t do that if you don't feel empowered to take up space. And this is a struggle many women of color face because this world is designed to keep us small. We can all grow beyond this struggle. This week’s guest, Dr. Greta Anderson shares her story as someone who she didn’t see represented very much in her industry, a golf educator and Black woman. You’ll walk away knowing that you can learn how to take up space too. Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free! | |||
| 15 May 2023 | Spring/Summer Story Angles Editors and Publications Will LOVE | 00:11:38 | |
Great weather aside – spring/summer is a great time to land PR and media placements. Not only are the opportunities abundant but there are so many story angles that will be covered around this time of year. So small business owners and entrepreneurs, listen up! In this episode, I share tons of unique spring/summer story angles editors, and publications are sure to love. From spring/summer holidays and important dates to graduations, physical fitness, travel, beauty, fashion, and everything in between – I show how YOU can fit your product and expertise into any of these spring/summer hot topics, even if you think your story doesn’t have a place in a specific space or season. This episode is proof that there’s never a bad season to pitch your story. So get your pen and paper out, and get your creative juices flowing. Or, at the very least, take one (or all) of the story angles I share in this episode and start pitching. Topics We Discuss in this Episode:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free! | |||
| 22 May 2023 | 3 Reasons Why Your PR Efforts are Not Working | 00:16:48 | |
They say the definition of insanity is doing the same thing over and over again but expecting a different result. And if you haven’t landed the number of features, media placements, and coverage that you dream of accomplishing for yourself–this episode is for you. Today, I’m breaking down the 3 reasons why your PR efforts are not working. If you’ve tried to pitch your way into news segments, magazine articles, or podcasts to no success, this episode is a great place to start if you want to start seeing your story and your business in your favorite publications ASAP. Tune in as I break down the 3 biggest PR mistakes business owners and entrepreneurs commonly make. I’ll also share what to do instead so you can start seeing more media opportunities open up for you. Whether you’ve tried reaching out on HARO, sent a couple of DMs to journalists on Instagram, or have just dreamed of one day seeing your business featured on Oprah, Allure, or any major publication… the tips I share in this episode will help you kickstart your PR efforts like a pro. Topics We Discuss in this Episode:
Resources Mentioned:
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free! | |||
| 29 May 2023 | How To Cold Pitch To Media and Get Into Forbes, Fast Company, and Win a 40 Under 40 with Serial Entrepreneur Vincent Phamvan | 00:51:22 | |
“Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.” Vincent Phamvan, founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech, knows firsthand the tremendous impact that PR and media features have on a business. Having been featured in major publications such as Forbes, Entrepreneur.com, Fast Company, and many others, Vincent was a recipient of the 40 Under 40 Award from the Nashville Business Journal. If you’ve ever been enamored by a business or entrepreneur’s “as seen in” banner, wondering, “How do I get seen in these publications myself?” This episode is for you. Vincent shares his advice on writing a pitch that stands out in the endless sea of pitches that is a journalist’s inbox. He also goes over how media coverage takes on the heavy task of building social proof and credibility better and faster than you could if you were only relying on social media and SEO. Whether you’re a blossoming, brand-new business, or a business in the thick of the growth stage–this episode will give you immense value, so take what you need. Topics We Discuss in this Episode:
Resources Mentioned:
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). | |||
| 05 Jun 2023 | PR Questions I Get Asked the Most about PITCH WRITING (Part 2) | 00:12:40 | |
Due to popular demand, we’re back with another episode where I answer your burning PR questions. This week, we’re tackling 7 questions that’ll strengthen your pitch, get more journalists to say “yes,” and open up opportunities for media coverage and features in major publications. These 7 pitching-related questions come straight from my monthly VIP mastermind-style calls with PR Starter Pack community members. We tackle must-know pitching advice like “What do I even pitch?” “What’s the best time to pitch?” and “What are the main reasons my pitch won’t get accepted?” If you want to hear my award-winning pitching advice that my community members receive, you’re not going to want to miss this episode. Tune in, take notes, and get pitch ready. It’ll take less than 15 minutes. Topics We Discuss in this Episode:
Resources Mentioned:
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free! | |||
| 12 Jun 2023 | This Pitch Framework Helped Thousands of Small Businesses Get Top Tier Press Features for Free | 00:31:08 | |
Good Morning America. Vogue. Allure. Buzzfeed… How the hell do small business owners get a feature in these publications? The answer – it all starts with a conversation with a journalist. Now, you probably have a slew of follow-up questions. How do you FIND the right journalist? What do you say when you do? Where do you even begin this whole process of landing PR, press coverage, and media features? Sounds familiar? Then this episode is a must-listen for you. Because I’m breaking down my award-winning pitch framework – The CPR Pitching Method™. It’s the same framework that has landed PR Starter Pack community members features in Oprah Magazine, The Hollywood Reporter, and so much more. To sum it up, the CPR Pitching Method™ is an effective way to capture the attention, start a conversation, and get your story into major publications with any journalist and editor. We’re talking about everything you need to write in your cold email pitch so that you can see your feature in your dream publication. From the starting point of your pitch, to how to make sure your email isn’t going unnoticed, this episode will boost your confidence in pitching. Tune in as I give you the details of my CPR Pitching Method™– with C standing for credibility, P for point of view, and R for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free. Topics We Discuss in this Episode:
Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). | |||
| 19 Jun 2023 | How To Get Featured in Essence, Allure and Teen Vogue as a BIPOC Founder with Journalist Lenora Houseworth | 00:29:45 | |
If you had the opportunity to pick a journalist’s brain, what would you ask them? More often than not, you’ll want to ask them how to write a pitch that gets noticed by them, and in turn, lead to a feature in a major publication that they write for. This is your chance because, in today’s episode, I’m joined by none other than Lenora Houseworth. Lenora is a multi-passionate, multi-faceted journalist, advocate, and writer. Her articles can be found in some of the world’s leading publications, such as Teen Vogue, Allure, Essence, Black Enterprise, Hello Beautiful, and more. She shares her insight as a journalist on the best practices for reaching out and building relationships with journalists, how to write a pitch that’s sure to capture attention, and whether there’s an expiration date on your pitches. Lenora also shares her tips for following up on your cold pitches, so you can increase your chances of getting a “yes.” She shares the importance of storytelling when pitching, and why you’re more than ready to pitch, even if you don’t have a website yet. This episode is a must for anyone wanting to see their business featured in their favorite publications. So tune in and take notes, because Lenora’s advice is pitching gold. Topics We Discuss in this Episode:
Resources Mentioned:
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).
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| 26 Jun 2023 | How to Instantly Look and Sound More Credible with Speaking Coach Heather Sager | 00:36:08 | |
Heather Sager. She’s a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking maverick–a suitable name for the accolades she’s achieved as a speaking coach who has helped entrepreneurs and businesses master their talk. If you’ve ever wondered, “How do I communicate my business?” “How do I really captivate the attention of anyone with utmost confidence?” “How do I deeply engage any audience the minute I present my story?” Heather is here to answer all those questions and more. Although all the tips Heather shares apply to your cold pitches and attracting opportunities for media coverage, press features, and PR, the advice she gives is applicable to every area of business.
Resources Mentioned:
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:
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| 03 Jul 2023 | How to Pitch and Get Onto Any Podcast Even if No One Knows Who You Are | 00:28:41 | |
Remember when Podcasts first became popular? To be honest, neither do I. But what I do know is that podcasts are still an incredibly powerful tool to get seen, heard, and in front of your target audience. As of 2023, there are 464.7 million podcast listeners globally. That number is only predicted to increase 504.9 million by 2024. So if you’re not pitching for guest appearances on your favorite shows, you’re snoozing on a huge opportunity. But don’t worry, because you’re going to be pitch-ready by the end of this episode. I’m breaking down my step-by-step method to get on any podcast host’s radar, get your pitch read, and get yourself booked for an episode. The best part? You don’t need to have reached any level of success to start appearing on podcasts. Furthermore, each podcast interview you do serves as a credibility booster. So get your vocal cords warmed up. It’s time to get in front of a microphone and right in front of your target audience. Because your story deserves to be heard, even if you haven’t nailed it down or you simply don’t feel ready yet. The steps I share in this episode will get you where you want to go, along with the confidence to match. Topics We Discuss in this Episode:
Resources Mentioned:
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free! | |||
| 10 Jul 2023 | PR Questions I Get Asked the Most (Part 3) | 00:12:38 | |
After all, thinking you need to be “ready” in order to earn a coveted spot in a major publication is a very common PR myth that keeps us small, stuck, and scared. In today’s episode, we’re busting these common early-stage, pre-launch, small business PR myths by answering real questions from PR Starter Pack members who happen to be at the same stage of business as you are.
Resources Mentioned:
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free! | |||
| 17 Jul 2023 | How to Get Featured on Oprah, BuzzFeed, Brides as Small Business Owner with Marcia Hacker | 00:39:05 | |
Resources Mentioned:
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free | |||
| 24 Jul 2023 | How To Get PR For Your Business in Less Than 15 Min a Day w/ Cara Harvey | 00:39:37 | |
It’s why important, business-propelling, credibility-boosting tasks like pitching yourself for PR, podcast interviews, and earned media often take the backseat. We say, “I’ll get to it when I have time,” but when has that ever happened? (Let’s be honest!) This is why I’m so excited to introduce you to my friend, Cara Harvey. Aside from being a mom, wife, and superwoman – Cara is a productivity coach. In addition to all of that, she’s the author of the book, The 15 Minute Formula, and has also created a system that has booked her on 46 podcasts in a year. In today’s episode, she’s going to share her productivity wisdom with you, including how every problem could be solved with a system – and why 15 minutes is all it takes for you to chip away at a huge, overwhelming goal. Here’s a closer look at what we discuss together:
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free | |||
| 07 Aug 2023 | How To Get Your Crowdfunding Campaign Fulfilled and Your Book/Art Project/Films Featured in The Media with Shequeta Smith | 00:34:17 | |
Honestly, the only con I can think of is if the reputation you have just isn’t that great… in which case, press can still redeem and repair your image. I mean, how many celebrities have we seen pour hundreds of thousands of dollars on PR? I bring this up to say that if you’re a creative with a new book, product, or even a crowdfunding campaign you’d like to promote… getting featured in major publications and outlets is a great way to spread the word and get in front of your target audience by the thousands. Here to put proof to the pudding is Shequeta Smith – Founder and director of Shero comics, award-winning screenwriter, and PR Starter Pack member. She joins us on this episode of the podcast to share all things such as pitching, getting featured in local media, connecting with writers, finding your newsworthy story, and funding your Kickstarter campaign (just like Shequeta did). It’s a powerful episode for entrepreneurs looking to build important relationships, and creative hoping to crowdfund for their projects and creative endeavors alike. So tune in, take notes, and I promise you’ll leave inspired and ready to take your PR efforts straight into your hands. Here’s a glance at what Shequeta and I discuss:
Resources Mentioned:
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free | |||
| 31 Jul 2023 | How To Use This PR Trick To Get Your Business Featured All Year Round | 00:10:22 | |
When you look at your PR efforts in this way, you’ll learn a very valuable lesson about relationship building which in turn extends your network and increases your net worth. Which is why in this episode, I’m sharing one very simple PR trick to increase your chances of getting featured no matter the season, no matter the year. It’s a short and sweet one, but don’t let the length fool you! So if you have 10 minutes to spare (5 if you listen on 2x speed), here’s what you’ll walk away with:
Resources Mentioned:
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free | |||
| 14 Aug 2023 | How To Get Your Wellness, Travel, and Food Business Featured in Top-Tier Media with Journalist Annie Lin | 00:32:45 | |
Mee Annie Lin – a journalist who has written for Time Out, CNBC, Women’s Health, Elite Daily, and so many more. She’s incredibly passionate about covering stories in the realms of travel, food, and everyday relatable topics. If you’re not in either the travel, food, or lifestyle industries, don’t be fooled! Annie’s advice is top-tier. As a trained and seasoned journalist, she’s diving into the details of the best pitching practices (and her pet peeves to avoid) to increase your opportunities of getting featured in major publications and outlets. Here’s what we discuss together:
Resources Mentioned:
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free | |||
| 21 Aug 2023 | PR Questions I Get Asked the Most PRESS RELEASES? (Part 4) | 00:12:55 | |
Embarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings with those who need them most. But amidst the excitement, a multitude of significant decisions awaits. From fine-tuning your website for optimal search visibility (SEO) to devising a content marketing strategy and orchestrating an attention-grabbing launch, your to-do list seems endless. One of the pivotal decisions you'll face is whether harnessing the power of press releases and media coverage is the strategic key to accomplishing multiple launch tasks seamlessly. If you're a new founder or a small business owner about to unveil a new product or service, this episode is your compass. In this episode, I've curated 10 pivotal questions that revolve around launching a new product or service, leveraging press releases, and mastering media coverage strategies. This advice holds value whether you're navigating a pivot, or even if your product is in the pre-launch phase. And here's the exciting twist – two of these questions receive insightful answers directly from accomplished journalists, offering you insights straight from the experts. Here's a glimpse of what's in store:
Join us in this episode as we navigate the intricate terrain of press releases and media engagement, tailored specifically for new founders and small business owners. Your journey to a successful launch is just a listen away.
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite | |||
| 28 Aug 2023 | Why Chat GPT and AI Cannot Replace THIS Part of Your Marketing and PR | 00:30:44 | |
Clare Yeo is a conversion copywriter and magnetic marketer to 7-figure online course creators and coaches. She also happens to be Team Gloria Chou PR’s very own chief marketing officer. Join us for a conversation about A.I. and marketing, and how to ethically use it in your business. Here’s the episode at a glance:
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 04 Sep 2023 | How To Cultivate a Diverse Audience and Have True Equity and Inclusion in Your Business | 00:25:24 | |
Want a step-by-step plan to do exactly that – getting into your dream publications? I’m inviting you to my FREE LIVE PR SECRETS MASTERCLASS (the only one I’m hosting in 2023). Book here to join: gloriachoupr.com/masterclass In this episode I’m joined by Sonia Thompson to discuss the importance of building authentic, diverse communities around your business and how anyone can expand their perspective and understanding of others. Key points:
Resources Mentioned:
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 11 Sep 2023 | How To Get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 1) | 00:33:08 | |
This week we’re welcoming one of our biggest guests to date, a media powerhouse with 23+ years of media experience, Amy Goodman.. Key Points: - How the media landscape has changed and is currently evolving - Fake news, trust in journalists, opportunity for small business owners - The most important attributes of people journalists want to hear from - Good pitches vs bad pitches: what gets an immediate “no” and what’s
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). | |||
| 18 Sep 2023 | How to get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 2) | 00:27:11 | |
Key Points: -What’s going on bts when a journalist doesn’t respond to your pitch
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). | |||
| 25 Sep 2023 | 5 Best Hacks for Getting Your PR Pitch Opened by Journalists | 00:11:24 | |
In this episode I cover:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 02 Oct 2023 | How To Get Your Product Business Featured in Big Name Media with Jacqueline Snyder and Minna Khounlo-Sithep, Hosts of The Product Boss Podcast | 00:26:28 | |
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 09 Oct 2023 | How To Get Featured on 10+ Media Publications Even If You're NOT Launched or Profitable Yet | 00:30:27 | |
If you are a small business owner who is ready to start hacking your own PR, this is the episode for you. TOPICS WE COVER IN THIS EPISODE:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 16 Oct 2023 | PR Questions I Get Asked The Most About GIFT GUIDES | 00:11:30 | |
Holiday PR is what’s going to help you stand out from your competition this season so you don’t have to compete over who’s reels are more aesthetic. In this episode, well established gift guide editors are sharing their thoughts on your gift guide specific questions!
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 23 Oct 2023 | How To Work with Influencers To Get Your Brand in Front of More People This Holiday Season with Creator Coach Gwen Lane | 00:37:32 | |
In this episode we discuss:
Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 30 Oct 2023 | 3 Ways PR and Pitching Has Helped Me in Other Areas of Business | 00:20:09 | |
In this episode we’re discussing: •How the smallest, earliest stage businesses can get featured for free and diminish imposter syndrome •The different types of media coverage and their unique benefits •The importance of relationship building with journalists and how social media majorly simplifies that aspect •Tips to find the relevance piece for every single pitch you write
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 06 Nov 2023 | 5 Tools to Hack Your Visibility and Boost Your Sales this Holiday Season | 00:11:00 | |
I’m all about sharing the best FREE tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free! TOPICS WE COVER IN THIS EPISODE:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 13 Nov 2023 | What is a Gift Guide and Why It’s the Holy Grail of Sales for Small Biz Owners with Margaux Lushing | 00:39:50 | |
My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it! Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others. Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco. We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more. If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode! I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 20 Nov 2023 | How to Position Yourself as an Expert and Get Featured in the Media w/ Health and Wellness Journalist Jillian Wilson | 00:35:51 | |
We cover: -Freelance journalists vs specific outlet editors -Preferred email pitch etiquette -Email subject line do’s and dont’s -What to prioritize in the first paragraph of your pitch -What makes someone an expert in their field -Social media followup etiquette Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 27 Nov 2023 | Breaking Generational Trauma | 00:37:20 | |
In today's episode, I’m sitting down with Money Management/Mindset Coach Clare Wood, and chatting about my limiting beliefs, money mindset, and growth journey-sharing how the mistakes I’ve made have helped me grow not only as a business owner, but as a person. We cover: -The defining moment I realized I needed to hone my leadership skills -My inner work journey – from my first 6 figure launch to mental and physical breakdown and back again -My toxic money mindset that stemmed from being a first gen immigrant, and how I’m overcoming that -How psychedelics helped my healing journey, especially with my mom And so much more around healing trauma and letting go! Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 04 Dec 2023 | #1 Thing To Do To Build A Better Team This Year | 00:13:33 | |
In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023!
-The most important/high ROI investment I made this year -How I practice and develop my leadership daily -Different ways to bring your virtual team together-no matter where they’re located -Why performance is the greatest marker of strong leadership
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 11 Dec 2023 | How To Do An END of Year Audit Of Your Business | 00:20:44 | |
In today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023! Today’s episode is all about end of year reflections and intentions for your business. Because if you want to plan for the future, you need to reflect on the past and audit the present. In this episode I cover: -Why branding should always be a key area of focus, especially early on in your business -Why delegation is necessary if you want to see growth and ENJOY your business growth journey -How to refresh stale messaging or messaging that isn’t landing -Importance of documenting EVERYTHING and tips to stay organized on the backend Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 18 Dec 2023 | 10 Things I Learned From Scaling My Business To $1 Million | 00:23:14 | |
I’ll be sharing the top 10 lessons like: •Reinventing, reflecting, and repelling •Trusting and empowering your team to reach ‘80% perfect’ •Embracing the non tangibles and unmeasurable gains •Writing your OWN biz playbook And so much more! And don’t forget to support and shop from mission driven small businesses this season! Check out our Shop Small Business Guide at www.shopsmallbizguide.com and give a gift with a unique story from a mission driven small biz owner! 🎁 Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 08 Jan 2024 | What PR is and is NOT | 00:17:04 | |
PR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to play Forbes feature opportunities they get in their request inbox, so why would the reader trust the sponsored article that comes from those. Even Forbes 30 under 30 lists have been under fire for just how exactly some people made it on there. So here on the Small Business PR Podcast we’re all about leading with transparency, authenticity, and value, which is exactly how you’re going to land media features that are ACTUALLY trusted and respected. I’m tired of business owners getting scammed 20k on agencies that don’t deliver, so in today’s episode we’re going back to the basics and covering: -What is PR and how will it help your business -What PR scams you should watch out for -Should you invest in PR, marketing, or ads -How PR will immediately improve SEO Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||
| 15 Jan 2024 | 4 Ways to Stand Out in Any Market No Matter How Saturated it Is with Sarah Lyon | 00:23:09 | |
In today’s episode I’m joined by Sarah Lyon, an interiors writer who’s written for Architectural Digest, Apartment Therapy, New York Times, Washington Post, and more! She loves highlighting small businesses by always trying to cover a blend of big names and new talent. In this episode we answer: -How important are photos/professional photography when pitching for media -How you can pitch your product vs your expertise -Why you NEED an online presence, and what journalists actually look for when googling you -How to master the pitch that significantly puts you ahead of other industry experts (even if they have more experience) Resources Mentioned:
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources: | |||