Shopify Happy Hour (Dan Cassidy)

In today's episode we interview Paul Drecksler, founder of Shopifreaks, the internet’s #1 rated e-commerce newsletter and talk about:

• the biggest opportunities for Shopify businesses today, that didn’t exist a couple years ago
• most exciting Shopify apps 
• underrated marketing strategies most Shopify brands should be doing, but aren't?
• what the future of e-commerce looks like in 5 years
• advice for new Shopify startups just getting going
  
  

Products mentioned in this episode include:

• Guayasa tea
• Design Packs
• Order Editing app
• Redo
• ASOS
• Depop
• Poshmark
• Throne
• Firework 

In today's episode we interview Greg Rollett, head of brand growth at Grommet and an Emmy® award winning producer and discuss:

• growth strategies for new Shopify brands and products
• an underrated content strategy all founder-led brands should use
• how to generate sales without paid advertising
• one type of asset brands should invest in
• coffee and nootropics
• and lots more!
  
  

Products mentioned in this episode include:

• High Brew Nitro 
• Everyday Dose
• Macro Barista (IG)  
• Return to Esperanza 
• SubSafe
• Arete Shades
• Marketing to the Affluent by Dan Kennedy
• The Rise of Superman by Steven Kotler 

Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. 

During this episode Drew shared tips including: 
 - the most valuable direct mail campaign types
 - why coupon codes aren't as important as you think
 - how to "prove" performance through appropriate audience targeting 
 - Black Friday / Cyber Monday strategies that work
 - what brands are doing to get ready for 2025

And LOTS more...all shared over a Bulleit Old Fashioned and Manhattan.

Products and brands mentioned during this episode:

• Bulleit Whiskey
• More Labs
• PostPilot 
• Dr. Squatch 
• Taylor Stitch  
• How Brands Grow by Byron Sharp
• Top Grading by Bradford Smart
• Database Marketing by Kevin Hillstrom 
• Drilling Down by Jim Novo 

Aaron Nosbisch is founder of BRĒZ which creates microdosed cannabis & mushrooms in a can. 

During this episode Aaron shared his journey launching one of the fastest growing DTC beverage brands. We dove into topics including:

• launch strategies using organic UGC amplified by paid ads
• why every brand should advertise on Meta
• navigating regulations in a new category
• DTC vs retail expansion
• new product development

And lots more!

Brands and products mentioned in this episode include:

• What Doesn’t Kill Us by Scott Carney
• Brass Monkey
• Blue Cube
• Nomad Sauna
• Almost Heaven Sauna
• Apple store
• Brez
• Zero to One by Peter Thiel