SERP's Up SEO Podcast (Wix)
Explorez tous les épisodes de SERP's Up SEO Podcast
| Date | Titre | Durée | |
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| 20 Mar 2024 | SERP’s Up | Why entity SEO matters so much! | 00:45:39 | |
What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website. Plus, we explore YouTube’s contextual approach to entities. Don’t forget your name tag, as this week; we present the significance behind entities and SEO on this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:03:09] Focus Topic of the Week: Entities in SEO [00:21:29] Focus Topic Guest: Gus Pelogia [00:25:28] Is This New? [00:35:05] Snappy News [00:41:03] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings | |||
| 12 Apr 2023 | SERP’s Up | What you need to know if you want to go Enterprise SEO | 00:40:27 | |
Is there a difference between enterprise SEO and SMB SEO? Yes, there is, but it’s probably not what you think it is. Hosts Crystal Carter and Mordy Oberstein sit down with Wix’s own Matt Matergia, Vice President of Global Strategic Sales, to discuss the challenges of navigating the enterprise space. They also welcome guest Eli Schwartz, author of Product-Led SEO, who discusses how SEOs can ensure that they’re staying hands-on and sharp at their craft. Walk with us into the enterprise this week on the SERP’s Up SEO Podcast. Key Segments: [00:03:50] What's On This Episode of SERP's Up? [00:04:12] Focus Topic of the Week: What you need to know for Enterprise SEO [00:16:57] Focus Topic Guest: Eli Schwartz [00:23:39] Across the Wixverse [00:34:03] Snappy News [00:37:27] Follow of the Week: Paul Andre De Vera Hosts, Guests, & Featured People: Resources:
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| 20 Nov 2024 | SERP’s Up | Is it time to leave algorithms behind? | 00:47:34 | |
Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the unpredictable nature of today’s digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms. Get insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day! Step out of the algorithmic box on this week’s episode of the SERP’s Up SEO Podcast. Key Segments [00:03:25] What's On This Episode of SERP's Up? [00:05:11] Focus Topic of the Week [00:09:33] Focus Topic Guest: Jake Hundley [00:29:42] Going, Going, Google… [00:38:49] Snappy News [00:43:04] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: Google November 2024 core update rolling out now Google November 2024 Core Update Movement - Slow But For Some Massive | |||
| 01 May 2024 | SERP’s Up | What to do about Google's Reddit habit? | 00:53:01 | |
How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO. Take a look through Crystal’s Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit. Google is morphing into Michael Scott as ‘that’s what she/he said’ is their new go-to response. This week, we dissect what is really going on around the SERP and what Google’s long-term plan for forums is here on the SERP’s Up SEO Podcast! Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:05:10] Focus Topic of the Week: Google’s Reddit Problem [00:23:37] Crystal’s Ball w/ Ross Simmonds [00:44:09] Snappy News [00:52:51] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms | |||
| 11 Dec 2024 | SERP’s Up | Will your audience actually care? How to gauge interest | 00:26:22 | |
How can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success. Get ready and shake that magic 8-ball to unlock your future content on the SERP’s Up SEO Podcast! Key Segments [00:01:07] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week [00:11:18] Focus Topic Guest: Maeva Cifuentes [00:15:06] Focus Topic Guest: Akvile Defazio [00:19:38] Snappy News [00:24:05] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: Google November 2024 core update rollout is now complete Google Does Try To Handle Broken Canonicals | |||
| 12 Feb 2025 | SERP’s Up | Marking marketing metrics meaningful | 00:37:51 | |
Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant’. Prepare to lift the fog on data uncertainty on the SERP’s Up SEO Podcast! Hosts, Guests, & Featured People: Mordy Oberstein Resources: | |||
| 28 Feb 2024 | SERP’s Up | The great balance between evergreen & trending content for SEO & beyond | 00:50:25 | |
How do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over to the top of the SERP to investigate the latest emerging feature. Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balance evergreen and emerging SEO topics together. Key Segments [00:02:51] What's On This Episode of SERP's Up? [00:05:23] Focus Topic of the Week: SEO for evergreen topics vs emerging topics [00:19:09] Focus Topic Guest: John Shehata [00:26:21] From the top of the SERP [00:34:07] Snappy News [00:46:30] Follow of the Week Hosts, Guests, & Featured People: Resources: News: How Google is killing independent sites like ours Article complaining about being outranked on Google being outranked by Reddit Google: We Want To Reward The Best Content No Matter Site Size What should Google rank in Search when all the content sucks? | |||
| 13 Mar 2024 | SERP’s Up | Things you never knew about the Local Pack | 00:51:10 | |
Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key Segments [00:03:26] What's On This Episode of SERP's Up? [00:04:45] Focus Topic of the Week: The Local Pack [00:05:10] Focus Topic Guest: Krystal Taing [00:29:30] Tool Time [00:34:31] Snappy News [00:47:49] Follow of the Week Hosts, Guests, & Featured People: Resources: Getting started with Local SEO News: Google Unleashes Manual Actions Galore After Search Spam Policy Updates | |||
| 19 Jul 2023 | SERP’s Up | SGE & The SEO power of niche sites! | 00:50:58 | |
Does SEO differ for niche sites? What is the current environment for niche sites on the SERP? How will Google’s SGE affect niche sites? How will AI impact niche site rankings? Wix’s own Mordy Oberstein and Crystal Carter are back this time to figure out how niche sites can use SEO to thrive. Special guest Arielle Phoenix gives her methods for how these specialized sites can create quality content and drive traffic in the age of AI. If you work with specialized sites then this week’s episode of the SERP’s Up SEO Podcast will help you carve out a niche for yourself on the SERP. Key Segments: [00:01:45] What's On This Episode of SERP's Up? [00:02:51] Focus Topic of the Week: Niche Sites [00:11:06] Focus Topic Guest: Arielle Phoenix [00:28:47] Deep Thought [00:38:31] Snappy News [00:48:28] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Details SEO Guidance For Content Syndication Partners Google’s Core Web Vitals INP issues email causing concern Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain
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| 12 Jul 2023 | SERP’s Up | Does page experience still matter? | 00:35:30 | |
Does page experience still matter for ranking? What did Google say that brought confusion to the matter and what’s the real story? Wix’s own Mordy Oberstein and Crystal Carter dive headfirst into the critical role of page experience and where it fits into Google’s ranking systems. SEO legend Britney Muller joins the show to discuss the role of technical SEO now and in the future. Plus, Mordy and Crystal clue you in as to their top tool recommendation to help your page performance and optimization efforts. It’s all part of the “experience” on this week's episode of the SERP’s Up SEO Podcast! Key Segments [00:02:45] What's On This Episode of SERP's Up? [00:04:25] Focus Topic of the Week: Crafting the Page Experience [00:20:21] Focus Topic Guest: Britney Muller [00:27:06] Tool Time: WebPageTest.org [00:28:45] Snappy News [00:32:38] Follow of the Week Hosts, Guests, & Featured People: Resources: Google: Page experience is not a ranking system, but it is a ranking signal News: Google To Work On Complementary Robots.txt Protocols For AI & More Twitter’s Google Rankings Plummet Following Actions By Elon Musk | |||
| 27 Nov 2024 | SERP’s Up | Learning to use SEO data studies the right way | 00:43:17 | |
What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders? Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies. Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented. Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast. Key Segments [00:02:34] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week [00:21:08] Focus Topic Guest: Jess Joyce [00:35:31] Snappy News [00:41:25] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs Google’s Product Reviews Algorithm Update: Winners & Losers Charting 10 Years of The Google Algorithm News: Google Search Console Finally Drops The Page Experience Report Google site reputation abuse policy now includes first-party involvement or oversight of content Google’s site reputation abuse policy is a band-aid for a bullet wound | |||
| 26 Apr 2023 | SERP’s Up | Should SEOs adopt a content mindset? | 00:42:59 | |
Can a content marketer’s mindset help you with creating highly successful SEO content? Did you know that the gap between content marketing and SEO has significantly narrowed in recent years? Wix’s own Mordy Oberstein and Crystal Carter welcome guest Sarah McDowell, SEO Manager at Captivate, where they discuss the nuances and crossroads between SEO and content marketing on this episode of the SERP’s Up SEOPodcast. [00:02:17] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week: SEO & PPC: Should SEOs adopt a content mindset? [00:19:52] Focus Topic Guest: Sarah McDowell [00:20:27] Going, Going,... Google! [00:34:50] Snappy News [00:35:07] Follow of the Week: Ann Handley Hosts, Guests, & Featured People: Resources: Do Ranking Factors Matter for SEO Featured Snippet Market Share Study Featured Snippet Content Diversity News: Google Drops Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems | |||
| 12 Oct 2022 | SERP’s Up | First Things First - User-First SEO | 00:41:26 | |
Google's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions. Essentially, User-First SEO is like if you asked someone for advice, and they gave you sound advice based on their experience and qualifications. You would want to know that the person giving you the advice had your best interests at heart. User-first SEO is just that: focused on helping the user more than ranking. “Putting the user first, thinking about their pain points, and solving the user’s problem is the goal, ” says Michel Fortin, as he helps us understand the concept even further. Mordy and Crystal connect with Einat Hoobian-Seybold, Wix’s SEO Product Manager, in this segment of the WixVerse. They drive home the user-first mindset as they discuss Wix’s products and solutions: how they are tested and how they can be useful for all users. Key Segments: [00:01:43] What's On This Episode of SERP's Up? [00:03:59] Focus Topic of the Week: User-First SEO [00:17:29] Focus Topic Guest: Michel Fortin [00:24:37] Across the WixVerse [00:35:12] Snappy News [00:37:45] Follow of the Week
Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Michel Fortin: https://twitter.com/michelfortin Einat Hoobian-Seybold: https://twitter.com/Ehoobi Adrian Stein: https://twitter.com/adrianakstein John Mueller: https://twitter.com/JohnMu Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn SEO Plus: https://seoplus.com/ User-first SEO: https://www.wix.com/seo/learn/resource/user-first-seo What creators should know about Google's helpful content update: https://developers.google.com/search/blog/2022/08/helpful-content-update What site owners should know about Google's core updates: https://developers.google.com/search/blog/2019/08/core-updates How to source ideas for user-first content: https://www.wix.com/seo/learn/resource/find-user-first-content-ideas News: Google Business Profiles Removes Health & Safety Attributes: https://www.seroundtable.com/google-business-profiles-drop-health-safety-attributes-34180.html | |||
| 08 May 2024 | SERP’s Up | Take your SEO off life support | 00:44:31 | |
How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. Plus, this content marketing tool will make competing against your competitors a walk in the park. Get CPR certified this week as we break the cycle of stagnation and teach you how to revive your SEO playbook on the SERP’s Up SEO Podcast! Key Segments [00:01:23] What's On This Episode of SERP's Up? [00:02:50] Focus Topic of the Week: Resuscitating Your SEO [00:18:18 Focus Topic Guest: Carrie Hill [00:25:00] Tool Time [00:33:53] Snappy News [00:40:52] Follow of the Week Hosts, Guests, & Featured People: Resources: News: 3 key observations about the Google March 2024 core update: https://searchengineland.com/google-march-2024-core-update-key-observations-440148 Google SGE AI Answers Now Cost 80% Less To Generate: https://www.seroundtable.com/google-sge-ai-answers-cost-80-less-37326.html Google Search Tests Custom Filters & Templates: https://www.seroundtable.com/google-search-custom-filters-templates-37324.html | |||
| 16 May 2024 | SERP’s Up | Real talk on SEO and accessibility | 01:00:03 | |
Optimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO. Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way. Tune in as we grant you access to insights on why accessibility on your website means reliability to the user on this episode of the SERP’s Up SEO Podcast! Key Segments [00:03:58] What's On This Episode of SERP's Up? [00:06:02] Focus Topic of the Week: Accessibility in SEO [00:22:36] Focus Topic Guest: Katherine Watier Ong [00:28:26] Across the Wixverse w/ Neil Osman [00:49:31] Snappy News [00:56:44] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google begins enforcement of site reputation abuse policy with portions of sites being delisted Google: Site Reputation Abuse Isn't About Linking Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues | |||
| 12 Jun 2024 | SERP’s Up | Why Downplaying Branded Keywords is Costing You Big | 00:58:32 | |
Where does brand authority play into search visibility? How do you measure brand on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this week on the SERP’s Up SEO Podcast! Key Segments [00:01:34] What's On This Episode of SERP's Up? [00:04:10] Focus Topic of the Week: Branded Search [00:23:53] Focus Topic Guest: Ronell Smith [00:33:45] Deep Thoughts by Crystal and Mordy [00:47:26] Snappy News [00:55:07] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: Google AI Overviews Shows For Only 15% Queries, Down From 84% Google Search Shopping Filter Top Bar Perplexity Pages showing in Google AI Overviews, featured snippets Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains | |||
| 04 Dec 2024 | SERP’s Up | Who to hire for your SEO team (and beyond) & when | 00:34:18 | |
When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value? Wix’s Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There’s a fine line between balancing who your team needs right now and who can help grow your business in the future. How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time? Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must. Tune in to this week’s episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to “higher” heights! Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week [00:13:52] The Funnel Frontier [00:28:40] Snappy News [00:32:05] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series Bring automation and AI into your sales funnel News: Google Search Console recommendations now fully live Google Search Sees UK Decline, Users Express Low Trust In AI | |||
| 07 Dec 2022 | SERP’s Up | The need for an all-channels approach to SEO | 00:29:15 | |
SEO shouldn’t be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels. Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you’ll never know if you don’t communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matter the channel a user arrives from. As a result, SEO, social media, PPC, etc., should align with consistent messaging, content, and imagery. Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank’s Garrett Sussman, featured guest on the SERP's Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what’s driving revenue now while making time investments in other tactics for the future. Knowing your audience is crucial when it comes to an omnichannel approach to marketing. A good way to understand who your audience is online is by using tools like SparkToro. With it, you can not only identify your audience but discover where they’re at and what they like. We’ll dive into how you can use the tool to fuel all of your marketing efforts from SEO to social! Let’s ride the wave of the SERPs Up SEO podcast and explore omnichannel marketing! Key Segments: [00:01:51] What's On This Episode of SERP's Up? [00:02:13] Focus Topic of the Week: Omni-channel Approach to SEO [00:16:05] Focus Topic Guest: Garrett Sussman [00:21:06] Tool Time [00:24:56] Snappy News [00:26:46] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Garrett Sussman: https://twitter.com/garrettsussman iPullRank: https://ipullrank.com Amanda Natividad: https://twitter.com/amandana t Joy Hawkins: https://twitter.com/JoyanneHawkins Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Blog Distribution Strategies for Growth: https://www.wix.com/seo/learn/resource/webinar-content-distribution More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents Sparktoro: https://sparktoro.com What Kind of Content Appears in Google Discover [Case Study]: https://www.semrush.com/blog/google-discover-result-study News: Google Improved The Search Console Discover Performance Report: https://www.seroundtable.com/google-search-console-discover-performance-reports-improved-34504.html Does the Length of a Google Review Matter?: https://www.sterlingsky.ca/length-google-review-matter/ | |||
| 15 Jan 2025 | SERP’s Up | Looking ahead to SEO in 2025 | 00:32:13 | |
Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now? Wix’s Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025. From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content to top content strategies for 2025 this is one episode you don’t want to miss! Join episode 117 of the SERP’s Up SEO podcast to gear up and avoid the bunny slopes as we ski down SEO in 2025. Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week [00:10:13] 2025 SEO Take: Ray Saddiq [00:12:17] 2025 SEO Take: Debbie Chew [00:14:23] 2025 SEO Take: Celeste Gonzalez [00:17:08] 2025 SEO Take: Mike King [00:18:32] 2025 SEO Take: Paul Andre De Vera [00:29:52] Follow of the Week Hosts, Guests, & Featured People: Resources: | |||
| 01 Nov 2023 | SERP’s Up | SEOs working well with non-SEOs for success | 00:44:19 | |
Websites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? We dive into how SEOs can best work with designers, devs, content creators, and beyond to build the best and most optimized site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO teams. Neha Khanna joins the podcast to enlighten us on how to use the art of communication when working with these teams. Marissa Brower also joins the conversation to shed light on the fascinating world of personal branding. Gain insights on how not just to create a personal brand but how to leverage that personal brand to uplift your whole team. Join us as we share the long-term strategies that can help you win the SEO game and beyond on this episode of the SERP’s Up SEO Podcast!
Key Segments: [00:01:54] What's On This Episode of SERP's Up? [00:04:26] Focus Topic of the Week: Working Well With Non-SEO Teams [00:17:27] Focus Topic Guest: Neha Khanna [00:21:55] Deep Thought [00:37:48] Snappy News [00:42:26] Follow of the Week
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News: Google testing ads between organic results? Google About This Image Now Live Recency Of Image, AI Details & More Google Search Generative Experience Gains "Supportive" Links In About This Result 3 new ways to check images and sources online
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| 16 Oct 2024 | SERP’s Up | Where are we at with AI Overviews? | 00:39:55 | |
Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t? And let’s not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy? Wix Studio’s dynamic duo, Mordy Oberstein and Crystal Carter, team up with Mark Traphagen from seoClarity to break down the intricacies of Google’s AI Overviews. Plus, Rich Singer’s eye-opening study on the overlap between organic search results and AI-Overview comes under the microscope, along with juicy details and practical tips for staying ahead. Plus, learn how to sift the SERP’s most recent feature and track AI Overviews! So join us as we summarize the AI summaries on the SERP and sum up what it all means for your SEO practices on the SERP’s Up SEO Podcast. Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:14] Focus Topic of the Week: AI Overviews [00:04:01] Focus Topic Guest: Mark Traphagen [00:23:07] Tool Time [00:31:27] Snappy News [00:37:04] Follow of the Week: Rich Sanger Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series seoClarity AI Overview Data Study Google AI Overview Study: Link Selection Based on Related Queries SE Ranking AI Overview Data Study SE Ranking AI Overview Tracking seoClarity AI Overview Tracking News: DOJ May Breakup Google As Remedy To Monopoly Ruling Google AI Overviews Not Linking To Sites Hit By Helpful Content Update | |||
| 18 Dec 2024 | SERP’s Up | How to drive conversions with influencer marketing | 00:50:52 | |
Does influencer marketing lead to leads and converting conversions? What type of influencer marketing gets signups and clicks, and which don't? Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership. From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts. Be sure to smash that button and like episode 115 of the SERP’s Up SEO Podcast! Key Segments [00:01:44] What's On This Episode of SERP's Up? [00:02:35] Focus Topic of the Week [00:04:51] Focus Topic Guest: Nicole Ponce [00:24:43] Across the Wixverse [00:41:47] Snappy News [00:47:52] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: Google December 2024 Core Update Is Live - What Are We Seeing Data providers: Google November 2024 core update was less volatile | |||
| 06 Sep 2023 | SERP's Up | Behold! The power of SEO fundamentals! | 00:32:10 | |
Don’t gloss over the basics, they yield much SEO power! What SEO basics are you overlooking? What SEO fundamentals can have a huge impact? Can overcomplicating SEO hurt your performance? Wix’s Mordy Oberstein and Crystal Carter get into easy ways to add additional value to your pages with the often overlooked fundamentals of SEO. SEO Consultant extraordinaire Joshua George chimes in on why the biggest SEO hack is that there IS NO hack… there’s no need to overcomplicate your SEO. Plus, we share some real-life scenarios where handling fundamentals heavily changed SEO performance. Don’t get in over your head; we dive down to the basics on how to achieve fundamentally sound pages on this week's episode of the SERP’s Up SEO Podcast!
Key Segments: [00:01:34] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week: The Power of SEO Fundamentals [00:15:35] Focus Topic Guest: Joshua George [00:25:25] Snappy News [00:29:21] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Search testing “Mentioned in” search snippet Official: Google Search Generative Experience Gets Links Google Shares Early Feedback On SGE, Expands To Japan & India | |||
| 19 Apr 2023 | SERP’s Up | SEO & PPC: With our powers combined... | 00:37:47 | |
Can your PPC campaigns actually help drive your SEO efforts? Can SEO and PPC share intelligence and data? How does quality content for SEO factor into PPC and how do you manage conflicts between the two disciplines? Join guest host, Greg Finn, Co-founder of Cypress North along Wix’s own, Mordy Oberstein and Crystal Carter, as they share insights into how your PPC efforts can help drive SEO success on this episode of the SERPs Up SEO podcast.
Hosts, Guests, & Featured People: Resources:
News: Google Removes Video Thumbnails In Search Results When Video Is Not Main Content | |||
| 06 Nov 2023 | SERP’s Up+ | How to connect to your customers (Bonus Episode) | 00:30:35 | |
What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.= Kirsty urges marketers not to showcase yourselves but to offer customers a mirror to connect your brand to their own experiences. Plus, we go in-depth into how AI can be used to establish a connection with your customers while preserving genuine human emotion. Make meaningful connections with your customers with this month’s SERP’s Up+ Podcast. Key Segments: [00:02:18] What's On This Episode of SERP's Up? [00:03:05] Focus Topic of the Week: How to Connect with your Customer/Audience [00:04:58] Focus Topic Guest: Kristy Hulse\ Hosts, Guests, & Featured People: Resources: | |||
| 05 Sep 2024 | SERP’s Up | 100th Episode Special | 01:03:17 | |
We’re celebrating SERP’s Up 100th episode with a special live edition! We’re covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz’s Chima Mmege gives us her take. What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers. To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News! It all makes for one “lively” episode of the SERP’s Up SEO Podcast! Key Segments [00:06:40] What's On This Episode of SERP's Up? [00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege [00:19:20] It’s New with Joy Hawkins and Darren Shaw [00:54:00] Snappy News with Barry Schwartz Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: | |||
| 13 Nov 2024 | SERP’s Up | How to do SEO & marketing for sub-brands | 01:01:08 | |
How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront! Join us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings. Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week: Sub-Brand SEO [00:04:18] Focus Topic Guest: Claudio Cabrera [00:27:51] Deep Thought with Matt Davies & Steven Picanza [00:56:31] Snappy News [00:59:28] Follow of the Week Hosts, Guests, & Featured People: Resources: Matt Davies Brand and Culture Strategy Consultancy Steven Picanza Creative Brand Stragist News: Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+ | |||
| 16 Nov 2022 | SERP’s Up | Just how big of a deal is performance for SEO? | 00:40:39 | |
Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website?) and what it means for your rankings on Google. So, how big of a deal is performance for SEO, anyway? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today. There’s a lot of conflicting information about the role of performance in SEO. How do you reconcile Google’s own statements about “site speed” along with data from the industry’s tool providers on the impact of Core Web Vitals? Listen in as we parse it all for you so that you have a truer understanding of the role of Core Web Vitals in rankings and beyond. Annie Sullivan, Senior Staff Software Engineer at Google, shares the main steps towards improving Core Web Vitals: measure, analyze, optimize and repeat. Hear Annie’s take on identifying bottlenecks that could be impacting the website's performance. Catch up with Alon Kochba, Head of Web Performance at Wix, who discusses how the team helped improve performance across the entire Wix platform. It’s the everything speed and performance episode of the SERP’s Up SEO Podcast! Key Segments: [00:02:40] What's On This Episode of SERP's Up? [00:05:30] Focus Topic of the Week: Performance / Core Web Vitals [00:16:13] Focus Topic Guest: Annie Sullivan [00:21:47] Inside the WixVerse [00:34:54] Snappy News [00:38:20] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Annie Sullivan: https://twitter.com/anniesullie Alon Kochba: https://twitter.com/alonkochba Dan Shappir: https://twitter.com/DanShappir Jamie Indigo: https://twitter.com/Jammer_Volts Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Advanced Core Web Vitals: A Technical SEO Guide: https://www.searchenginejournal.com/technical-seo-core-web-vitals-guide/402501/ Wix Performance: https://www.wix.com/performance News:
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| 11 Sep 2024 | SERP’s Up | Are digital marketing conferences worth it? | 00:56:56 | |
Are digital marketing conferences right for you? Wix’s Mordy Oberstein and Crystal Carter alongside Sparktoro’s VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train. Plus, the founder of Brighton SEO’s international conference series, Kelvin Newman, joins to discuss securing a speaking role at a conference. Still unsure if digital marketing conferences will pay off? Tune in this week as the experts help you decide on episode 101 of the SERP’s Up SEO Podcast! Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:59] Focus Topic of the Week: Digital Marketing Conferences [00:03:19] Focus Topic Guest: Amanda Natividad [00:27:28] Across the Wixverse w/ Kelvin Newman [00:40:02] Snappy News [00:53:46] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: My Interview Of Google's Search Liaison On The August 2024 Core Update | |||
| 26 Jul 2023 | SERP’s Up | Repurposing your content for search | 00:42:13 | |
How do you effectively repurpose content for Google Search? What types of assets should you be repurposing? Can AI help with repurposing content at scale? In this episode, Wix’s own Mordy Oberstein and Crystal Carter dive deep into repurposing your audio and video content for Search. Joining the show is LinkedIn’s very own Purna Virji to demonstrate the benefits of repurposing content at scale. Plus, take a directional look into where the SERP is headed for of audio and video content. Ready to get the most out of your content with max efficiency? The SERP’s Up SEO Podcast takes repurposing content for organic search head-on! Key Segments: [00:02:03] What's On This Episode of SERP's Up? [00:04:48] Focus Topic of the Week: Repurposing Content for Search [00:17:20] Focus Topic Guest: Purna Virji [00:34:39] Snappy News [00:39:17] Follow of the Week Hosts, Guests, & Featured People: Resources: ChatGPT and AI Writers in SEO Content News: Google: Expect A Confirmed Google Algorithm Update This Summer Google Merchant Center: How To Build Trust With Your Customers Google’s On Domain Name Selection: Branding Over Keywords
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| 13 Sep 2023 | SERP’s Up | Be gone SEO myths! | 00:44:17 | |
Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on! When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So, what are the common myths that need to be smashed? Tune in as Wix’s Mordy Oberstein and Crystal Carter kick the door in on prevalent SEO myths. Move your clients beyond the falsehoods. Andi Jarvis joins the podcast to share how he convinces clients and others to break free from their SEO and marketing misconceptions. Plus, see what Google has cooking with their Perspectives SERP feature and how it's changing user experience on the SERP. Sit back, relax, and enjoy this episode of the SERP’s Up SEO podcast as we help you uncover SEO truths!
Key Segments: [00:01:31] What's On This Episode of SERP's Up? [00:03:23] Focus Topic of the Week: SEO Myths [00:25:47] Focus Topic Guest: Andi Jarvis [00:39:12] Snappy News [00:41:39] Follow of the Week
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Resources:
News: Google August 2023 Broad Core Update Finished Rolling Out Google Search Language Matching Systems Update Released Two Weeks Ago
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| 14 Dec 2022 | SERP’s Up | How big of an SEO problem is duplicate content? | 00:36:51 | |
What’s true and what’s not about content duplication and SEO? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content. In addition, many websites, especially news websites, syndicate their content to other domains. With proper attribution, Google can recognize the syndication and potentially serve up both without relying on a no-index. Listen in as the duo dispel these content duplication myths and more! Barry Adams of Polemic Digital stops by to share when to worry and when not to worry about duplicate content from an SEO point of view. Plus, Wix’s own Rebecca Tomasis shares how she approaches dealing with duplicate content on the Wix Blog! Can you hear that echo, echo, echo on the SERPs Up SEO Podcast? Let’s explore duplicate content and SEO together! Key Segments: [00:02:16] What's On This Episode of SERP's Up? [00:03:06] Focus Topic of the Week: Duplicate Content [00:14:54] Focus Topic Guest: Barry Adams [00:21:01] Across the Wixverse: Rebecca Tomasses [00:31:10] Snappy News [00:34:17] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Barry Adams: https://twitter.com/badams Rebecca Tomasis: https://www.linkedin.com/in/rebecca-t-8815b692/ Patrick Stox: https://twitter.com/patrickstox Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn Demystifying the "duplicate content" penalty: https://developers.google.com/search/blog/2008/09/demystifying-duplicate-content-penalty Polemic Digital: https://www.polemicdigital.com/ SEO for Google News: https://www.seoforgooglenews.com/ Canonicalization and why it matters: https://www.wix.com/seo/learn/resource/canonicalization Wix Blog: https://www.wix.com/blog News: Google’s Desktop Search Results Are Now Continuously Scrollable: https://www.searchenginejournal.com/googles-desktop-search-results-are-now-continuously-scrollable/473217/ Google Launches +Topic Search Bar Refinements After Several Months Of Testing: https://www.seroundtable.com/google-topic-search-bar-refinements-34517.html Google helpful content system update rolling out now (December 2022 update): https://searchengineland.com/google-helpful-content-system-update-rolling-out-n | |||
| 10 Jan 2024 | SERP’s Up | Why SEOs should watch content trends carefully | 00:49:17 | |
Why are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving content landscape and what it means for ranking on the SERP. Hop in the ol’ Delorean as we’re going back to the future this week to identify emerging content trends and their SEO impact with this week’s episode of the SERP’s Up SEO Podcast! Key Segments [00:02:08] What's On This Episode of SERP's Up? [00:03:34] Focus Topic Guest: Nigel Stevens, Jason Dodge [00:04:33] Focus Topic of the Week: Emerging Content Trends [00:36:09] Fun With People Also Ask [00:40:37] Snappy News [00:47:01] Follow of the Week Hosts, Guests, & Featured People: Resources: News: 94% of Google SGE links are different from organic search results, study finds Research Study - The Impact of Google's Search Generative Experience on organic rankings Wharton Professor, Ethan Mollick, On The Decay Of Internet Search | |||
| 30 Aug 2022 | SERP’s Up | Uncommonly Good Content | 00:44:55 | |
Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the journey with your user is also content, right? The tiniest points matter the most. Don’t gloss over them. We’re joined by Shelby Blackley & Jessie Willms of WTF is SEO? to get their take on how to get users to not only click on content but ultimately trust the brand and come back for more! [00:01:59] What are we talking about in this episode? [00:03:36] Focus Topic of the Week | Content [00:14:21] The Brand Sniff Test [00:17:05] Focus Topic Guest: Shelby Blackley and Jesse Williams [00:23:20] From the Top of the SERP [00:33:13] Deep Thoughts | What IS Content? [00:39:37] Snappy SEO News [00:39:55] News: Beauty Blog With Financial & Medical Advice A Bit Sus [00:41:41] News: Google's Helpful Content Update [00:42:08] Follow of the Week [00:44:18] Wix.com/SEO/Learn
Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Shelby Blackley: https://twitter.com/shelbyblackley Jessie Willms: https://twitter.com/jessiewillms
Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn WTFSEO Newsletter: https://wtfseo.substack.com/ News: Google: Beauty Blog With Financial & Medical Advice A Bit Sus: https://www.seroundtable.com/google-beauty-blog-with-financial-medical-advice-a-bit-sus-33967.html What creators should know about Google's helpful content update: https://developers.google.com/search/blog/2022/08/helpful-content-update | |||
| 03 Jan 2024 | SERP’s Up | SEO Trends for 2024 | 00:52:02 | |
Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s time for your website to pop up on the SERP! Don’t look back, as we are surging into the new year strong with 2024’s first SERP’s Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:26] Focus Topic of the Week: 2024 SEO Trends [00:11:52] Focus Topic Guest: Parth Suba [00:16:30] Focus Topic Guest: Kenichi Suzuki [00:20:46] Focus Topic Guest: Celeste Gonzalez [00:26:44] Focus Topic Guest: Chima Mmeje [00:32:53] Focus Topic Guest: Rohan Ayyar [00:36:47] Going, Going,... Google! [00:48:38] Snappy News [00:52:09] Follow of the Week Hosts, Guests, & Featured People: Resources: Buckle Up: Google To Make Major Search Ranking Changes News: | |||
| 07 Feb 2024 | SERP’s Up | What SEO clients should you take on? | 00:36:44 | |
When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into some of the common red flags to look out for while obtaining clients, and learn how to get in the same mindset as your clients to set realistic expectations. Gear up for episode 73 and discover which clients you should and shouldn’t be taking on as an SEO this week on the SERP’s up SEO Podcast! Key Segments [00:01:55] What's On This Episode of SERP's Up? [00:03:37] Focus Topic of the Week: SEO Clients you should and shouldn’t take [00:16:02] Focus Topic Guests: Sydni Craig-Hart & Andrew Foxwell [00:27:22] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Resources: Wayback Machine (Internet Archive) News: Google Search officially retires cache link Google Bard adds image generation Google Maps Tests AI Generated Answers For Local Questions With Local Guides | |||
| 22 Nov 2023 | SERP’s Up | Unsolved SEO Mysteries | 01:18:09 | |
What is good content and how quickly does its definition change? Why is rank more volatile than it was before? How will SGE ultimately play itself out on the SERP? Get ready to experience the SERP’s Up SEO Podcast live from BrightonSEO in San Diego, as we uncover the most critical unsolved SEO mysteries. We evaluate the role of content trends in SEO with George Nguyen, the state of rank volatility with Cindy Krum, how to communicate with clients in a more complex environment with Greg Gifford, and take up the future of SGE on the SERP with the great Mike King. We’re doing it live this week as we “dance”’ our way into solving SEO mysteries right here on the SERP’s Up SEO Podcast! *Mordy’s rank dancing gif available soon* Key Segments [00:02:41] What's On This Episode of SERP's Up? [00:06:16] Focus Topic Guest: George Nguyen [00:06:42] Focus Topic of the Week: Unsolved SEO Mysteries [00:16:28] Is This New? w/ Cindy Krum [00:37:36] Deep Thought w/ Greg Gifford [00:55:48] From The Top Of The SERP w/ Mike King Hosts, Guests, & Featured People: Resources: | |||
| 27 Sep 2023 | SERP’s Up | Even SEO pros need a refresher | 00:40:20 | |
Does needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO. Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge. Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing and refining your professional expertise. When was the last time you considered refreshing and revamping your brand? Mordy and Crystal share a deep thought into diagnosing the problems within your own brand identity. Whether it’s design language, logo, or the brand as a whole, it may be time to consider a refresher. Grab your backpacks as we’re going back to school to learn the importance of refreshing your SEO skills this week on the SERP’s Up SEO Podcast. Key Segments: [00:02:17] What's On This Episode of SERP's Up? [00:04:52] Focus Topic of the Week: Refreshing Your SEO Knowledge [00:19:40] Focus Topic Guest: Wil Reynolds [00:23:50] Deep Thought [00:34:37] Snappy News [00:38:20] Follow of the Week
Hosts, Guests, & Featured People:
Resources: Google's Quality Raters Guidelines
News: Google September 2023 Helpful Content Update Current Impact & Volatility Google Confirms: Quality Is Foremost Factor In Search Indexing Google Search Can Now Check Bard's Answers
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| 21 Feb 2024 | SERP’s Up | Are expert opinions in your content an SEO must? | 00:52:28 | |
Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries. Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO [00:14:10] Focus Topic Guest: Will Peters [00:32:50] So many search engines [00:42:36] Snappy News [00:50:31] Follow of the Week Hosts, Guests, & Featured People: Resources: The future of web content: Where AI, user preferences, and SEO meet Why SEOs should watch content trends carefully News: New Google Search DMA Rich Results, Aggregator Units & Refinement Chips Reddit shown excessively in Google product review search results, study finds The Discussion Forums Dominating 10,000 Product Review Search Results | |||
| 21 Dec 2022 | SERP’s Up | Show me the money with eCommerce SEO | 00:35:03 | |
Is eCommerce SEO really a separate discipline? If so, how does it differ from “regular SEO?” Yes, no, maybe? The answer may surprise you. In this episode of the SERP’s Up SEO Podcast Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into all things eCommerce SEO. Over the past few years, Google has gotten better and better at delivering custom SERP features for eCommerce, with new elements being released and tested on a consistent basis. These features alone are differential factors between eCommerce SEO and regular website SEO. Navigating the requirements of these features is a skill on its own. We’ll dive into some of the latest eCommerce changes to the SERP and what they mean for your SEO strategy and outlook. Kristina Azarenko of MarketingSyrup SEO Academy stops by to explore the importance of internal linking and possible permutations for eCommerce SEO. This and more as you “check out” the latest episode of the SERP’s Up SEO Podcast! Key Segments: [00:02:20] What's On This Episode of SERP's Up? [00:05:05] Focus Topic of the Week: Ecommerce SEO. . . Cha-ching! [00:15:38] Focus Topic Guest: Kristina Azarenko [00:28:17] Snappy News [00:32:42] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Kristina Azarenko: https://twitter.com/azarchick Luke Carthy: https://twitter.com/MrLukeCarthy Tory Gray of Gray Dot Company: https://thegray.company/team Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn Marketing Syrup: https://marketingsyrup.com/ News: Google Gives Official Names Of Some Search Features With Visual Elements Gallery: https://www.seroundtable.com/google-search-visual-elements-gallery-34568.html Google December 2022 Link Spam Update Rolling Out Now: https://www.searchenginejournal.com/google-december-2022-link-spam-update/474233/ E-E-A-T and major updates to Google’s quality rater guidelines: https://searchengineland.com/google-search-quality-rater-guidelines-changes-december-2022-390350
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| 04 Oct 2023 | SERP’s Up | Trending Topics For SEO in 2024 | 01:05:35 | |
What is the future of SEO shaping up to be? How will AI change the landscape in SEO? What impact will Google have for SEO in the future? Brace yourselves for this blimey incredible feature of the SERP’s Up SEO Podcast as Wix’s own Crystal Carter travels to the land of The Beatles and Buckingham Palace to take on BrightonSEO UK! For this special edition episode we have not one, not two, but THREE super guests to shed light on all things SEO. Joshua George, Lidia Infante, and Rebecca Tomasis join the show live in Brighton to evaluate the potential future of SEO as we know it. We explore answers to Google content, AI utilization, and brand strategy and much more in this comprehensive SEO special. Adapt to the future of SEO and learn how to find ultimate value in your content on this MEGA episode of the SERP’s Up SEO Podcast… UK style! Key Segments [00:01:36] What's On This Episode of SERP's Up? [00:04:25] Focus Topic of the Week: The Future of SEO [00:04:55] Focus Topic Guests: Joshua George, Lidia Infante, Rebecca Tomasis [00:08:08] Is This New? [00:18:22] Fun with People Also Ask [00:32:34] Going, Going,...Google! Hosts, Guests, & Featured People: Resources: | |||
| 28 Sep 2022 | SERP’s Up | Learning how to learn SEO | 00:31:58 | |
This week’s SERP’s Up episode is brought to you by the letter 'L' for Learning! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?" Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core concepts that every SEO should know. But beyond that, it's up to you to find your niche. Knowing the SEO ecosystem is a must to understand where the resources are. Check out some of the references of who to follow in the show. But what does it mean to learn SEO? Share a Deep Thoughts moment with Mordy and Crystal on today's show! [00:01:58] What's On This Episode of SERP's Up? [00:03:38] Focus Topic of the Week: Learning to Learn About SEO [00:13:16] Focus Topic Guest: Luke Davis [00:16:32] Deep Thoughts with Mordy and Crystal [00:25:07] Snappy News [00:28:16] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Luke Davis: https://twitter.com/LukeDavisSEO Chima Mmege: https://twitter.com/chimammeje
Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn How to Know Good SEO Advice from Bad: https://www.wix.com/seo/learn/podcast/episodes/how-to-know-good-seo-advice-from-bad Luke Davis SEO Consultancy: https://lukealexdavis.co.uk/ Nick LeRoy: https://nickleroy.com/ Search Engine Roundtable: https://www.seroundtable.com/ Write high quality product reviews: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-product-reviews News: Google Product Reviews Update Goes Live in Search Results: https://www.searchenginejournal.com/google-product-reviews-update/401822/
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| 05 Jul 2023 | SERP’s Up | CTR from the SERP: The future of traffic | 00:53:47 | |
Will sites still earn traffic from Google Search when SGE goes fully live? What does the future of traffic and CTR look like in the wake of Generative Experience and AI fueled search results pages? How will AI and SGE impact affiliate traffic? What kind of fallout is expected when AI can answer more and more queries without the user needing to click-through? Hosts of SERPs Up, Mordy Oberstein and Crystal Carter, discuss the evolution of the SERP over time, the concept of zero click searches of the past, and how that model may change with AI providing more and more search results to users. Mike King of iPullRank chimes in with a look at the impact of SGE and AI on affiliate traffic, and how it may change how marketers may be looking to change their business model going forward. Mordy and Crystal invite Wix CRO Manager Amanda Wiener about increasing your bottom line with web traffic through meeting user intent right away, as well as competitor research. [00:02:36] What's On This Episode of SERP's Up? [00:05:09] Focus Topic of the Week: The Future of Click Thru Rates [00:28:24] Focus Topic Guest: Mike King - Impact of AI on Affiliates [00:32:17] Across the Wixverse: Amanda Wiener - Web Traffic Increasing your Bottom Line [00:47:06] Snappy News [00:50:59] Follow of the Week - Jeannie Hill Hosts, Guests, & Featured People: Resources: News: Universal Analytics is officially replaced by Google Analytics 4 Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries Google To Shutter Buy On Google Program In US
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| 10 Apr 2024 | SERP’s Up | What's your SEO maturity? | 00:47:59 | |
How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it. Plus, take a trip across the Wixverse with Wix’s own Paz Dekel to see how the identity of a product goes through stages of maturity. It’s time to take a seat at the adult table as we assess the stages of maturity that factor into SEO this week on the SERP’s Up SEO Podcast! Key Segments [00:02:04] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week: SEO Maturity [00:19:26] Focus Topic Guest: Grace Frohlich [00:24:20] Across the Wixverse w/ Paz Dekel [00:38:09] Snappy News [00:44:57] Follow of the Week Hosts, Guests, & Featured People: Resources: How to Diagnose Your SEO Client's Search Maturity Positioning Your Brand For the Holiday Season: SERP’s Up EP 66 News: Google AI overviews launch in UK Google Explains Why It Shows Reddit & Forum Threads In Search So Often | |||
| 02 Aug 2023 | SERP’s Up | Does social media matter for SEO? | 00:51:24 | |
Is social media good for SEO? What are the myths and truths when it comes to ranking signals and social media? Join Wix’s own Crystal Carter and Mordy Oberstein and learn how social media does and doesn’t impact Google rankings and what you should be doing as a result Christoph Trappe, Director of Content Strategy at Growgetter IO, shares his expertise in content distribution on social media with his top three ways to reach and engage audiences effectively. Lirut Nave, Head of Social Media at Wix.com, joins the show to help you understand how to balance the various goals you have for your activity across social media. What are the ties between Social and SEO? How can you widen your reach on social while keeping your branding in mind? It’s all here with episode #49 of the SERP’s UP SEO podcast. Key Segments: [00:02:48] What's On This Episode of SERP's Up? [00:03:49] Focus Topic of the Week [00:00:00] Focus Topic Guest: Christophe Trapp [00:30:14] Across the WixVerse [00:45:10] Snappy News [00:49:15] Follow of the Week Hosts, Guests, & Featured People: Resources: How to use TikTok for SEO keyword research SEO competitor backlink analysis News: OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’ Google Business Profiles Automated FAQs Feature
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| 11 Aug 2022 | SERP’s Up | Off on the Right Foot with Homepage SEO | 00:37:28 | |
Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some of the most common mistakes people make with homepages and how to avoid them. Mordy and Crystal take on Google’s most universal SERP feature, People Also Ask! Can baseball teach us about SEO? Find out as we dissect the People Also Ask Box and explore how Google thinks about search queries! What’s our favorite SEO tool this week? See which SEO tool you should test in our Tool Time segment! Catch up on the most recent SEO news of the week and track down the Follow of the Week on Twitter.
[00:01:21] Wix.com/SEO/Learn [00:02:16] What is SERP'S UP About? [00:02:59] On This Show [00:04:00] Focus Topic of the Week | Your Home Page [00:17:51] Focus Topic Guest: Ryan Jones [00:23:36] People Also Ask [00:28:44] Tool Time [00:31:37] Snappy SEO News [00:34:49] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Ryan Jones: https://twitter.com/RyanJonesSEO Nati Elimelech: https://twitter.com/Netanel Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn AlsoAsked Search Research Tool: https://alsoasked.com/ Breaking Down Tech SEO with Nati Elimelech & DeepCrawl: https://www.wix.com/seo/learn/resource/breaking-down-technical-seo May 2022 Google Core Update Analysis: https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update News: Google’s Algorithms Can Understand When Sources Agree On Same Fact | |||
| 21 Jun 2023 | SERP’s Up | Subdomains or subfolders? Which is best for SEO? | 00:42:43 | |
What's the SEO verdict: subdomains or subfolders? When it comes to migrating subdomain content into a subfolder, how can you make the transition smooth as silk? Alongside Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, Tech SEO expert Nikki Halliwell joins the conversation to delve into the advantages and drawbacks of employing subdomains versus subfolders. Plus, a deep look into indented results from the top of the SERP! It’s subdomain vs subfolder and all of the subsequent conversation that follows. The proof is in the podcast on this episode of SERP’s Up! Key Segments: [00:01:50] What's On This Episode of SERP's Up? [00:03:25] Focus Topic of the Week: Subdomains or Subfolders [00:20:08] Focus Topic Guest: Nikki Halliwell [00:35:59] Snappy News [00:40:10] Follow of the Week Hosts, Guests, & Featured People: Resources: What Are The Benefits Of Subdirectories vs. Subdomains? News: Google Finally Launches The Perspectives Search Filter | |||
| 18 Oct 2023 | SERP’s Up | What's the real deal with keyword cannibalization | 00:36:39 | |
Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it. Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with her own experiences and creative solutions to dealing with keyword cannibalization. Don’t want a ‘bite’ in your rankings? Tune in this week to uncover the misconceptions and determine the truth about keyword cannibalization right here on The SERP’s Up SEO Podcast! Key Segments [00:03:04] What's On This Episode of SERP's Up? [00:04:34] Focus Topic of the Week: Keyword Cannibalization [00:24:08] Focus Topic Guest: Zoe Ashbridge [00:27:09] Going, Going,... Google! [00:30:15] Snappy News [00:34:30] Follow of the Week Hosts, Guests, & Featured People: Resources: What people get wrong about keyword cannibalization Google Domain Diversity Algorithm News: Google Search Stops Indenting Results Google Search Generative Experience Can Create Images & Text | |||
| 13 Dec 2023 | SERP’s Up | ‘Tis the season for SEO | 00:39:15 | |
What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns. Familiarize yourself with seasonality and cadence to understand how they affect your organic traffic. Unwrap insights beyond SEO, and learn how to position your brand in conformance to a purchase-heavy user mindset during the holidays. You can leave your stresses behind during the holiday season, but you cannot escape seasonality. ‘Tis the season to rank highly, as we are dashing through the holiday SERP this week on the SERP’s Up SEO Podcast! Key Segments [00:00:00] What's On This Episode of SERP's Up? [00:00:00] Focus Topic of the Week: SEO for the Holiday Season [00:00:00] Focus Topic Guest: Ari Murray [00:00:00] Deep Thought [00:00:00] Snappy News [00:00:00] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Introduces Gemini And Updates Bard With Gemini Pro Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours) | |||
| 07 Jun 2023 | SERP’s Up | How to build a content strategy: SEO and beyond | 00:36:25 | |
Is your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy? How do you adjust your content strategy to continue to get the best results? Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or maybe not so much. Full steam ahead as Episode 41 of the SERP’s Up SEO Podcast gets all up in your content strategy! Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:01:56] Focus Topic of the Week [00:04:28] Focus Topic Guest: Adrian Stein [00:31:51] Snappy News [00:34:05] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Rolling Out Multiple Featured Snippets On Desktop Search Google Search Generative Experience Results Are Not Really Personalized Google Bard Can Now Provide More Precise Local Results Microsoft: Bing Chat To Work On All Browsers Soon
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| 26 Oct 2022 | SERP’s Up | Are links everything SEOs make them out to be? | 00:34:06 | |
Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking. But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy? Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, carve up the links and their role in SEO like the Halloween Jack-o-lantern. There’s a shift of mindset that has to occur in SEO. Both Mordy and Crystal agree that there is an over-emphasis on links for SEO. To them, links are fundamentally about traffic and helping users. Creating quality content that makes sense to link to is fundamental and earns market credibility, not “link juice.” Still, establishing quality links is integral to a well-built SEO campaign. The right links from the right sites pointing to the right pages can impact how well you rank. Which is why Debbie Chew, SEO Manager at Dialpad, shares her three best key link-building tactics, from personalized outreach to stats posts to research reports. Key Segments: [00:02:14] What's On This Episode of SERP's Up? [00:03:08] Episode 10 of the SERP's Up Podcast! [00:03:41] Focus Topic of the Week: Links [00:15:22] Focus Topic Guest: Debbie Chew [00:21:21] The Top of the SERP [00:28:44] Snappy News [00:31:04] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Debbie Chew: https://twitter.com/justdebbb Judith Lewis: https://twitter.com/JudithLewis Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Link Building Tactics that Actually Work: https://debbieychew.com/blog/link-building-tactics/ Link Building Myths for SMBs: https://www.wix.com/seo/learn/resource/link-building-myths-smbs Internal Link Study by Cyrus Shepard: https://zyppy.com/seo/internal-links/seo-study/ News: Google releases October 2022 spam update: https://searchengineland.com/google-releases-october-2022-spam-update-388880 Google Shopping Searches On Desktop Get More Visual: https://www.searchenginejournal.com/google-shopping-searches-on-desktop-get-more-visual/468434/ | |||
| 24 Jan 2024 | SERP’s Up | Does Google use user behavior metrics for ranking? | 00:49:18 | |
What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? Google has always used behavior metrics, but to what degree? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s. SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics. The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP’s Up SEO Podcast! Key Segments [00:02:36] What's On This Episode of SERP's Up? [00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking? [00:20:47] Focus Topic Guest: Shehley Walsh [00:28:14] Fun with People Also Ask [00:34:35] Snappy News [00:45:52] Follow of the Week Hosts, Guests, & Featured People: Danny Sullivan, Google's Search Liaison Resources: Ex-Google Search head worried his team was ‘too involved with ads’ What Pandu Nayak Taught Me About SEO Why SEOs should watch content trends carefully News: Google ‘Circle to Search’: The New AI-Powered Search Gesture For Android Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality? | |||
| 07 Sep 2023 | SERP’s Up+ | The Power of Authenticity for Marketing (Bonus Episode) | 00:51:35 | |
Should you drop the facade and present your true self to your customer base and audience? Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity brings to your marketing efforts. Understand the power of authenticity to the brand and what it means to your consumers. Dive into how authenticity in storytelling and product value resonates and sparks something different than the noise of competitors. Find your true voice in this episode of the SERP’s Up+ Podcast!
Key Segments: [00:01:36] What's On This Episode of SERP's Up? [00:03:01] Focus Topic of the Week: The Power of Authenticity in Marketing [00:03:52] Focus Topic Guest: Rand Fishkin
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| 05 Feb 2025 | SERP’s Up | Site focus? Should SEOs stay in their lane? | 00:24:06 | |
Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not. Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled - and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the straight and narrow of true brand alignment. Laval Chissester offers expert advice on owning your niche and knowing when to switch it up. Join us for a ride as we navigate the chaotic freeway of SEO strategies on this episode of the SERP’s Up podcast. Hosts, Guests, & Featured People: Resources: | |||
| 03 May 2023 | SERP’s Up | How to Shape an SEO Campaign | 00:37:15 | |
How do you effectively manage an SEO campaign? What exactly qualifies as an SEO campaign? (The answer might surprise you!) Wix’s Crystal Carter and Mordy Oberstein explore how to start, manage, and finish SEO campaigns. Dive into tips on setting the right expectations and how to create synergy across multiple teams when running an SEO campaign. Special guest Jeremy Moser, founder and CEO of uSERP, shares his experience running all sorts of teams from SEO to content marketing and how to manage them all for an effective SEO campaign and beyond. It’s all things SEO campaigns on this episode of the SERP’s Up SEO Podcast. [00:02:54] What's on this episode of SERP's Up? [00:04:51] Focus Topic of the Week: How to Shape an SEO Campaign [00:20:27] Focus Topic Guest: Jeremy Moser [00:24:20] People Also Ask [00:31:23] Snappy News [00:35:09] Follow of the Week: Kevin Gibbon Hosts, Guests, & Featured People: Resources: News: Google: Page Experience Is A Ranking Signal, Not A Ranking System Google Analytics To Show UA3 Data For A Year After It Stops Collecting Data On July 1, 2023:
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| 15 Mar 2023 | SERP’s Up | The ChatGPT episode | 00:44:55 | |
Are you using generative AI to help create content yet? Do you wholesale copy and paste its output or use it for inspiration and content organization? Hosts Crystal Carter and Mordy Oberstein welcome special guest Ryan Laws of Animalz to discuss AI writers, SEO, and content creation. Join them as they dive into the right way and the wrong way to use AI for content creation and its potential implications for the web as a whole moving forward. Listen in with us as we discuss how generative AI will change search and the web as we know it on the SERP’s Up SEO podcast. Key Segments: [00:01:38] What's On This Episode of SERP's Up? [00:03:00] Focus Topic of the Week: How will ChatGPT Change Search and the Web [00:03:48] Focus Topic Guest: Ryan Laws [00:24:43] So Many Search Engines [00:37:21] Snappy News [00:42:01] Follow of the Week: Charly Wargnier Hosts, Guests, & Featured People: Resources: News: OpenAI GPT-4 Arriving Mid-March 2023 Google February 2023 product reviews update more volatile than previous updates, say data providers Google rolled out new site names, favicon and sponsored label on desktop search | |||
| 24 Apr 2024 | SERP’s Up | Is Google laying the smackdown on affiliate marketing? | 00:46:13 | |
How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond. The rulebook is evolving! Join us this week as we discover the possibilities and pitfalls of affiliate marketing in today’s SEO environment here on the SERP’s Up SEO Podcast! Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:51] Focus Topic Guest: Glenn Gabe [00:03:10] Focus Topic of the Week: The Current State of Affiliate Marketing [00:26:01] The Great Beyond [00:36:53] Snappy News [00:43:01] Follow of the Week Hosts, Guests, & Featured People: Resources: 5 ways that Google’s helpful content system could evolve Glenn Gabe: Google Reviews Update News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms
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| 30 Nov 2022 | SERP’s Up | The value of valuing reviews | 00:33:32 | |
People trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search. Get actionable advice from Claire Carlile of BrightLocal to encourage user-generated reviews and learn what marketers and business owners can and should be doing with them. It’s time to generate some understanding around user-generated reviews today on the SERP’s Up SEO Podcast! Key Segments: [00:02:02] What's On This Episode of SERP's Up? [00:03:08] Focus Topic of the Week: Local SEO and Reviews [00:13:49] Focus Topic Guest: Claire Carlile [00:20:06} Deep Thoughts [00:28:09] Snappy News [00:30:33] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Claire Carlile: https://twitter.com/clairecarlile BrightLocal: https://www.brightlocal.com/home-a/ Rebecca Berbel: https://twitter.com/RebBerbel OnCrawl: https://www.oncrawl.com/ Darren Shaw: https://twitter.com/DarrenShaw_ WhiteSpark: https://whitespark.ca/ Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn How Much Does Review Recency Impact Google Local Pack Rankings [Case Study]: https://www.sterlingsky.ca/google-review-recency-ranking/ How Google reviews can transform your business: https://www.wix.com/seo/learn/resource/why-google-reviews-are-important-local-business More intents more problems: SEO for multiple user intents: https://www.wix.com/seo/learn/podcast/episodes/seo-for-multiple-user-intents News: Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms: https://www.seroundtable.com/google-update-systems-ranking-noted-34451.html
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| 23 Oct 2024 | SERP’s Up | AI & The Future of Search Engines | 00:52:56 | |
How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix Studio and how they’re making a splash without overwhelming your workflow. Key Segments [00:01:39] What's On This Episode of SERP's Up? [00:04:00] Focus Topic of the Week: AI & The Future of Search Engines [00:20:07] Focus Topic Guest: Garrett Sussman [00:28:27] Across The Wixverse: Paula Mejia [00:48:23] Snappy News [00:50:50] Follow of the Week: Eli Schwartz Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series Rankix Wix App News: Semrush acquires Search Engine Land Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan Bing Search Adding Al-Enhanced Summary Several Bugs Within Bing Webmaster Tools API & Documentation | |||
| 24 Jul 2024 | SERP’s Up | The success & failures of an SEO agency | 00:42:40 | |
What contributing factors differentiate successful SEO agencies from the rest? Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader. Plus, understand why building your own SEO tool can be the x-factor that sets your agency apart. Discover both ends of the success spectrum this week as we get to the bottom line of those who stand at the front line of it all on episode 97 of the SERP’s Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:02:57] Focus Topic Guest: Simon Schnieders [00:06:30] Focus Topic of the Week: Success & Failures of an SEO Agency [00:27:29] Tool Time [00:34:40] Snappy News [00:40:19] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series Webinar on Understanding Google's Algorithm News: Google Artificially Generated Content AGC Classification Score? | |||
| 18 Jan 2023 | SERP’s Up | How big of a headache are site migrations? | 00:34:18 | |
Why do SEOs have a disdain for site migrations? Could it be the broken URLs, the redirects, or even a new hosting environment? It could be that or a million other things. The point is that successful site migrations require attention to detail. We explore the intricacies and considerations of this episode of the SERPs Up SEO Podcast! Miracle Inameti is an expert in SEO and data strategy to tackle challenging problems by implementing practical and pragmatic solutions. She joins the SERP’s Up team this week to discuss site migrations and the associated considerations. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, to understand the complexity of site migration. Key Segments: [00:02:07] What's On This Episode of SERP's Up? [00:03:22] Focus Topic of the Week: Site Migrations [00:16:00] Focus Topic Guest: Miracle Inameti [00:26:55] Snappy News [00:31:16] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Miracle Inameti: https://twitter.com/mira_inam Chris Green: https://twitter.com/chrisgreenseo Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn The Fundamentals of Site Migrations: https://www.wix.com/seo/learn/resource/site-migrations-fundamentals Site Moves & Migrations: https://developers.google.com/search/docs/crawling-indexing/what-is-site-move News Google search responds to BankRate, more brands using AI to write content: https://searchengineland.com/google-search-on-using-ai-to-write-content-391728 Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost: https://www.seroundtable.com/google-product-reviews-ranking-boost-linking-34725.html | |||
| 02 Oct 2023 | SERP’s Up+ | How marketers can best leverage AI (Bonus Episode) | 00:37:11 | |
What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way? Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all of the tools you need to be using to maximize your marketing efforts. Artificial intelligence meets marketing in this episode of the SERP’s Up+ Podcast!
Key Segments: [00:02:28] What's On This Episode of SERP's Up? [00:03:51] Focus Topic of the Week: The Role of AI in Marketing [00:04:26] Focus Topic Guest: Kim Garst
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| 08 Nov 2023 | SERP’s Up | How much should SEO cost | 00:54:06 | |
How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance work. Later, industry favorite Jamar Ramos joins to guide you in determining when it is and isn’t appropriate to call upon an SEO agency, and how you go about selecting which agency to work with. You can take this one to the bank, as this week we set SEO service pricing straight and cash in! Right here on the SERP’s Up SEO Podcast! Key Segments [00:02:22] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: How Much Should SEO Cost? [00:21:05] Focus Topic Guest: Jamar Ramos [00:26:30] Decisions Decisions Decisions [00:45:10] Snappy News [00:51:31] Follow of the Week Hosts, Guests, & Featured People: Resources: Is Google headed towards a continuous “real-time” algorithm? News: Google Rolls Out November 2023 Core Update New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update 7 must-see Google Search ranking documents in antitrust trial exhibits | |||
| 08 Feb 2023 | SERP’s Up | How to pick the right SEO tool for you | 00:48:43 | |
There’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs. The SERP’s Up SEO Podcast welcomes Ahrefs’ own Patrick Stox to give his expert insights on SEO tools. Nati Elimelech, Wix’s Head of SEO, also joins to chat about a less-discussed but highly relevant topic–SEO implementation tools and the nuances in building them. Listen in as we help you put the right SEO tools in your toolbelt! Key Segments: [00:01:31] What's On This Episode of SERP's Up? [00:03:49] Focus Topic of the Week: SEO tools [00:19:48] Focus Topic Guest: Patrick Stox [00:23:51] Across the WixVerse: Nati Elimelech [00:43:59] Snappy News [00:46:25] Follow of the Week: Chris Johnson Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Patrick Stox: https://twitter.com/patrickstox Nati Elimelech: https://twitter.com/Netanel Chris Johnson: https://twitter.com/defaced Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn AHREFS: https://ahrefs.com/ Wix SEO Tools: https://www.wix.com/seo/learn/explore/categories/seo-tools AlsoAsked: https://alsoasked.com/ News: Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”: https://searchengineland.com/sundar-pichai-confirms-google-is-working-on-ai-search-feature-users-can-engage-directly-with-392628 Microsoft Bing’s ChatGPT interface spotted in the wild: https://searchengineland.com/microsoft-bings-chatgpt-interface-spotted-in-the-wild-392646 | |||
| 06 Dec 2023 | SERP’s Up | Putting SEO to the test | 00:48:17 | |
Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic may not be worth your while. Go beyond the SEO testing process by understanding how to analyze your findings and apply them to your SEO strategy. Keep your eyes on your own paper as this week we discuss the ins and outs of SEO testing here on the SERP’s Up SEO Podcast! Key Segments [00:01:49] What's On This Episode of SERP's Up? [00:03:57] Focus Topic Guest: Will Chritchlow [00:06:35] Focus Topic of the Week: SEO Testing [00:31:01] Tool Time [00:39:02] Snappy News [00:43:58] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Search now supports discussion forum and profile page structured data | |||
| 14 Jun 2023 | SERP’s Up | What exactly is "helpful content"? | 00:46:28 | |
Google has been pushing the web hard to create “helpful content”... but what exactly is “helpful” when it comes to content? Wouldn’t it be… helpful to know? What does the future hold for helpful content in light of the constantly evolving algorithms? What are the potential implications of the Google helpful content update? Wix’s Head of SEO Communications, Crystal Carter, and Head of SEO Branding, Mordy Oberstein, are joined today by Semush’s Head of SEO, Kyle Byers, to address how one should create and gauge quality content. Get your content hats on as we explore E-E-A-T, algorithms, helpful content Google, and more on this episode of the SERP’s Up SEO Podcast! Key Segments [00:03:31] What's On This Episode of SERP's Up? [00:04:46] Focus Topic of the Week: Helpful Content [00:25:56] Focus Topic Guest: Kyle Byers [00:34:12] Is This Newish? [00:40:19] Snappy News [00:43:47] Follow of the Week Hosts, Guests, & Featured People: Resources: Google Helpful Content System To Find Hidden Gems Google Marketing Live Keynote 2023 Why is Google rewriting so many titles in the search results? Google's About this result feature News: Google Search Generative Experience Gets Quality Updates & Major Speed Boost Google Invites More Users To Try Search Generative Experience After Recent Quality Updates Microsoft, Google strategy to test AI search ads irks some brands
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| 03 Apr 2024 | SERP’s Up | Building the processes for marketing agency efficiency | 00:53:22 | |
What operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive. Key Segments [00:02:06] What's On This Episode of SERP's Up? [00:03:35] Focus Topic of the Week: Building the processes to fundamentally good SEO [00:04:12] Focus Topic Guest: David Khim, Allie Decker, Alex Birkett [00:32:42] Deep Thought [00:43:41] Snappy News [00:50:22] Follow of the Week Hosts, Guests, & Featured People: Resources: News: | |||
| 10 May 2023 | SERP’s Up | Harnessing SEO for lead generation | 00:37:04 | |
What makes SEO for capturing leads so unique? What should you consider when using SEO to capture more leads? What challenges come with SEO for lead generation and how can you overcome them? Join Wix’s own Mordy Oberstein and Crystal Carter as they help you better leverage SEO for lead generation. Plus, content marketer extraordinaire, Kelsey Jones, joins the podcast to share how you can best leverage content marketing for even more lead generation. It’s all things SEO and lead generation on this episode of the SERPs Up SEO Podcast. [00:01:54] What's on this episode of SERP's Up? [00:03:59] Focus Topic of the Week: Lead Gen SEO [00:17:46] Focus Topic Guest: Kelsey Jones [00:23:14] Is This New? Google screenings [00:30:44] Snappy News [00:34:46] Follow of the Week Hosts, Guests, & Featured People: Resources: Google Local Service Ads Gains More Service Type Google Local Service Ads Seeing A Lot Of Fake Reviews You Can Now Report Some Reviews On Google Local Service Ads: News: Google Plans to Make Search More ‘Personal’ with AI Chat and Video Clips Google no longer recommends canonical tags for syndicated content
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| 23 Nov 2022 | SERP’s Up | Removing the fluff from SEO reporting | 00:34:33 | |
Whether they be clients, C-level executives or marketing managers, there’s a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It’s what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business. Reporting can be labor-intensive and cumbersome if you don’t know what to report on, to whom to report, and which datasets are most important to focus on. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the critical nature of SEO reporting in today’s modern marketing and SEO departments. Joe Hall, SEO Consultant & Principal Analyst at Hall Analysis, shares his 3-pillared framework for choosing which SEO KPIs to report on: communication KPIs, strategic KPIs, and business KPIs. He explains that reporting should educate, inform, and align with key business objectives. We’re talking all things SEO reporting today on the SERP’s Up SEO Podcast! Key Segments: [00:02:22] What's On This Episode of SERP's Up? [00:03:14] Focus Topic of the Week: SEO Reporting [00:17:25] Focus Topic Guest: Joe Hall [00:22:45} Front the Top of the SERP [00:29:52] Snappy News [00:32:403] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Joe Hall: https://twitter.com/joehall Christina Levasseur: https://twitter.com/cbrodzky Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Hall Analysis: https://hallanalysis.com/ SEO Reporting Dashboard Templates: https://www.mediasesh.com/tools/ News: Google’s New Local Search Features Are Finally Here: https://www.searchenginejournal.com/googles-new-local-search-features-are-finally-here/471663 | |||
| 02 Oct 2024 | SERP’s Up | How to tell if Google loves you | 00:56:38 | |
Is Google sweet on your website, or does it have a secret grudge? Let’s find out! Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop! We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with competitors, updating internal links, and supporting content. Andy Crestondina of Orbit Media gives recommendations on what to do once websites are established and already have brand awareness. Suggesting ways to diversify and continue to build momentum beyond the SERP. Don't miss these game-changing SEO insights, topped with a generous side of fun, on this spirited edition of SERP’s Up! Key Segments [00:01:22] What's On This Episode of SERP's Up? [00:16:28] Focus Topic of the Week: Signs Google Might or Might Not Love You [00:16:47] Focus Topic Guest: Despina Gavoyannis [00:23:32] From the Top of the SERP [00:48:11] Snappy News [00:51:51] Follow of the Week: Darth Autocrat (Lyndon NA) Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series A Guide for Content Marketing Metrics: The 37 Most (and Least) Useful Metrics This Math Pattern Explains Your Content Performance (and what to do about it) News: Spike In Removed Google Reviews On September 17th Google Search Ranking Movement Heated, Volatility Continues 9/25 | |||
| 21 Aug 2023 | SERP’s Up+ (Bonus Episode) | Amazon Marketing Strategies: AI & Beyond | 00:51:13 | |
How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy?
Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum.
Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O’Connor to tell us how AI plays a role in Amazon’s success.
This is the SERP’s Up+ Podcast, here to deliver you all the prime marketing knowledge in this inaugural bonus episode!
[00:03:17] What's On This Episode of SERP's Up? [00:03:53] Focus Topic of the Week: Amazon E-Commerce and AI [00:04:47] Focus Topic Guest: Elizabeth Marsten
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| 17 Apr 2024 | SERP’s Up | When to throw SEO best practices out the window | 00:46:35 | |
When are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but reshaping them to differentiate yourself from competitors. Plus, see how best practices relate to actual consumer expectations. Practice doesn’t always make perfect on this week’s of the SERP’s Up SEO Podcast! Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week: Parting Ways With Best Practices [00:19:18] Focus Topic Guest: Jono Alderson [00:28:25] Deep Thought [00:34:59] Snappy News [00:42:23] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Explains How It Processes Queries & Ranks Content Reminder: Google's Helpful Content Update Is No More - It's A Core Update | |||
| 18 Sep 2024 | SERP’s Up | Making bot log SEO data easy (easier?) | 00:38:41 | |
Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages? Wix’s Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be relevant again, and minimize server costs by managing bot activity. Discover how specialized bot logs can offer insights into everything from quality issues to market trends and detect patterns of malicious bots you may want to block. (Best Shatner Impression) “The robots are interacting with our site, but how?” Key Segments [00:01:27] What's On This Episode of SERP's Up? [00:02:18] Focus Topic of the Week: Bot Logs [00:04:06] Focus Topic Guest: Roxana Stingu [00:24:27] Tool Time: Built-in Bot Lot Reports [00:30:19] Snappy News [00:34:06] Follow of the Week: Anne Berlin Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: Google Search Ranking Volatility Still Heated A Week After Core Update Report: Half Google AI Overviews Links Overlap With Top Search Results | |||
| 29 May 2024 | SERP’s Up | Play ball! Why SEO is a Team Sport | 01:03:56 | |
In what ways does systematic team collaboration drive success in SEO? Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt as an SEO. Plus, hear the varying perspectives of panelists on some of the most commonly contested SEO questions. Brighten your day and tune in to this special feature of the SERP’s Up SEO Podcast recorded live from Brighton SEO as we discover the roots of team collaboration in SEO! Key Segments [00:02:17] What's On This Episode of SERP's Up? [00:05:25] Focus Topic Guests: Grace Frohlich, Barry Adams, Carmen Dominguez, Sukhjinder Singh [00:10:17] Focus Topic of the Week: Brighton SEO Panel - SEO as a Team [00:47:33] Fun with People Also Ask Hosts, Guests, & Featured People: Resources: | |||
| 27 Mar 2024 | SERP’s Up | Does Google rank AI content? | 00:52:36 | |
Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content. Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework. Please rank responsibly, as this week, we delve into Google’s evolving approach for ranking AI content here on the SERP’s Up SEO Podcast. Key Segments [00:04:40] What's On This Episode of SERP's Up? [00:05:36] Focus Topic of the Week: Does AI Content Rank? [00:21:13] The Great Beyond w/ John Wall [00:40:57] Snappy News [00:49:07] Follow of the Week Hosts, Guests, & Featured People: Resources: Google Knowledge Panel: How to earn one for your name or brand Entity SEO: Moving from Things to Strings News: Google Search Console Adds INP Metric In Core Web Vitals Report Google Clarifies Page Experience & Core Web Vitals Related To Search Rankings
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| 25 Oct 2023 | SERP’s Up | How to train your SEO team | 00:49:23 | |
How do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful courses to further strengthen your SEO team and beyond. “Go team!”, as this episode of the SERP’s Up SEO Podcast helps you take your SEO team to new heights.
Key Segments: [00:02:34] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week: Training an SEO Team [00:04:55] Focus Topic Guest: Colan Nielsen [00:27:21] Across the Wixverse [00:41:53] Snappy News [00:46:38] Follow of the Week
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News: Google Completes Rollout of October 2023 Spam Update Google October 2023 Core Update rollout is now complete Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE
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| 11 Jan 2023 | SERP’s Up | How to Adapt to Google SERP Changes | 00:36:26 | |
Did you know Google calls its own SERP an ecosystem? That’s right. Today’s SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That’s exactly what we’ll discuss in this episode of the SERPs Up SEO Podcast! With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP’s Up team this week to discuss SERP changes and their impact on CTRs. Join Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, and learn how to cope with SERP changes. Key Segments: [00:02:44] What's On This Episode of SERP's Up? [00:04:16] Focus Topic of the Week: Adapting to SERP Feature Changes [00:20:04] Focus Topic Guest: Lily Ray [00:24:54] Tool Time: Sistrix [00:28:02] Snappy News [00:32:58] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Lily Ray: https://twitter.com/lilyraynyc Barry Schwartz: https://twitter.com/rustybrick Matt Southern: https://twitter.com/mattgsouthern Danny Goodwyn: https://twitter.com/MrDannyGoodwin Loren Baker: https://twitter.com/lorenbaker Roger Montti: https://twitter.com/martinibuster Brodie Clark: https://twitter.com/brodieseo Glenn Gabe: https://twitter.com/glenngabe Marie Haynes: https://twitter.com/Marie_Haynes Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn SERP's Up SEO Podcast on SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce What Google Wants From Your Content: https://www.wix.com/seo/learn/resource/what-google-wants-from-your-content Sistrix: https://www.sistrix.com/ News: Microsoft to add ChatGPT features to Bing Search: https://searchengineland.com/microsoft-to-add-chatgpt-features-to-bing-search-390936 Google's John Mueller Said SEO Skills Needed For 2023 Are Curiosity & Persistence: https://www.seroundtable.com/google-on-seo-skills-for-2023-curiosity-persistence-34671.html | |||
| 24 May 2023 | SERP’s Up | Getting with the programmatic SEO program | 00:34:14 | |
Is programmatic SEO a good option for your site? The benefit can be huge but what about content quality and accuracy? Are you looking to create content at scale dynamically? Should you be? If so, when and how do you provide unique value along the way? Wix’s Crystal Carter and programmatic SEO curmudgeon Mordy Oberstein give their take on the benefits and pitfalls of programmatic SEO. Paul Andre De Vera gives his tips on keeping things personal when working programmatically so that you can still speak to your audience naturally. Don’t change the program… Dive into this episode of the SERP’s Up SEO Podcast all about programmatic SEO! Key Segments [00:01:48] What's On This Episode of SERP's Up? [00:04:07] Focus Topic of the Week: Programmatic SEO [00:17:11] Focus Topic Guest: Paul Andre De Vera [00:21:58] Tool Time [00:28:35] Snappy News [00:30:54] Follow of the Week Hosts, Guests, & Featured People: Resources: Programmatic content expansion News: Neeva, The Ad-Free Search Engine, Announces Closure Google Helpful Content Update Can Demote & Now Promote Content:
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| 06 Nov 2024 | SERP’s Up | Unifying your offline & online marketing | 00:51:15 | |
Are offline marketing efforts a lost art in the digital age? What's the SEO connection of it all? Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy. Dive into how word-of-mouth marketing translates into online growth for businesses We’re going “unplugged” in this episode of the SERP’s Up SEO Podcast. Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:02:43] Focus Topic of the Week [00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal [00:40:59] Snappy News [00:48:21] Follow of the Week Hosts, Guests, & Featured People: Resources: News: SearchGPT Launches As ChatGPT’s Real-Time Search Feature Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place | |||
| 20 Sep 2023 | SERP's Up | How to set SEO priorities | 00:45:09 | |
With so many SEO tasks how do you know where to start first?! Get your (SEO) priorities in order as Wix’s own Mordy Oberstein and Crystal Carter help you bring order to the chaos with tips on how to prioritize SEO tasks. SEO priorities are not a linear equation and can differ from one SEO to another. Learn how priorities change if you’re an SEO consultant as compared to being at an SEO agency with Nicky LeRoy and Griffen Roer. The team also explores Google's efforts to compete with Amazon in the e-commerce market and the impact of the August 2023 Google Core update, which had a unique rollout and caused significant rank fluctuations. Relax as this episode of the SERP’s Up SEO podcast gives you a healthy look at prioritization of work and goals. Key Segments: [00:01:37] What's On This Episode of SERP's Up? [00:03:21] Focus Topic of the Week: Setting Your SEO Priorities [00:23:23] Focus Topic Guest: Nick LeRoy & Griffin Roer [00:38:26] Snappy News [00:42:45] Follow of the Week Hosts, Guests, & Featured People: Resources: News: New: Google Search Console Shows Merchant Center Visibility Issues & Changes How the August 2023 Google core update compared to March 2023 core updates | |||
| 09 Nov 2022 | SERP’s Up | Google Search Console: One SEO tool to rule them all | 00:35:57 | |
If they measure it, it matters. The SERP’s Up team dive into the One SEO Tool to Rule Them All: Google Search Console. This free Google tool is, by far, the most important tool for site owners to understand how Google values their sites. Mordy Oberstein and Crystal Carter, heads of SEO Branding and SEO Communication at Wix, share their love of Google Search Console and unpack the importance of the platform. Google Search Console gives a wealth of information about your site: from page indexing to Google’s crawl frequency, the impressions that specific pages receive, and most importantly, what issues Google seems to be having with a website. This is the main conduit of communication from Google to the site owner, and trust us - if they measure something in there, it matters. SEOs should pay attention to Video Pages (hint, hint - get them going if you haven’t), Page Experience stats, mobile usability, and more. The team catches up with Lazarina Stoy, data scientist, and SEO, who shares one of her favorite features of GSC, the Links report, which can help troubleshoot internal linking strategies and improper use of anchor text. In short, this is the SEO podcast to better understand the role and value of Google Search Console! Key Segments [00:04:22] What's On This Episode of SERP's Up? [00:05:15] Focus Topic of the Week: Google Search Console [00:19:29] Focus Topic Guest: Lazarina Stoy [00:24:11] Tool Time [00:29:24] Snappy News [00:32:13] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Lazarina Stoy: https://twitter.com/lazarinastoy Daniel Waisberg: https://twitter.com/danielwaisberg Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Google Search Console: https://search.google.com/search-console/about Optimizing your website performance with Search Console: https://www.wix.com/seo/learn/resource/gsc-webinar How to Automate The URL Inspection API: https://www.screamingfrog.co.uk/how-to-automate-the-url-inspection-api/ Get to know the Wix Site Inspection tool: https://www.wix.com/seo/learn/resource/wix-site-inspection-tool Search Console Data Template: https://datastudio.google.com/embed/reporting/015008f1-9f50-42b1-b8e8-6ddfd81ccc10/page/ig7kC Are links everything SEOs make them out to be?: https://www.wix.com/seo/learn/podcast/episodes/are-links-everything-seos-make-them-out-to-be News: Google Introduces New Search Labels For Coupons & Promos: https://www.searchenginejournal.com/google-introduces-new-search-labels-for-coupons-promos/469828/ | |||
| 08 Jan 2025 | SERP’s Up | Can you have TOO much SEO data? | 00:36:45 | |
Can you have too much of a good thing? SEOs and marketers often rely on data - but is it too much sometimes? Wix’s Mordy Oberstein and Crystal Carter tackle the paradox of data overload with Katy Powell, PR Director & Co-founder of Bottled Imagination. They explore why a high search volume for a keyword like “buy shoes” doesn’t necessarily mean more traffic and conversions, and how Google’s search query filtering is reshaping SEO strategies. Qualifying the data is the most important factor as we swim in the SEO seas. Plus, we dive into LLM training and the cycle of updates to the datasets of all of the most popular Large Language Model tools. Join us as we unravel the art of data-driven creativity on episode 116 of SERP’s Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:08] Focus Topic of the Week: [00:17:01] Focus Topic Guest: Katy Powell [00:22:26] So Many Search Engines [00:29:50] Snappy News [00:34:34] Follow of the Week Hosts, Guests, & Featured People: Resources: SEO for brand visibility in LLMs News: | |||
| 30 Oct 2024 | SERP’s Up | Revitalize & Refresh Your SEO Career! | 00:35:00 | |
Looking to grow and build upon what you've already accomplished in your SEO career?. Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different? Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey. Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth. Find out what can lead to new and unexpected career opportunities in SEO and digital marketing on this week’s episode of the SERP’s Up SEO Podcast. Key Segments [00:01:13] What's On This Episode of SERP's Up? [00:13:35] Focus Topic of the Week: SEO/Marketing and Keeping Things Fresh [00:19:28] The Great Beyond with Annie-Mai Hodge [00:26:03] Snappy News [00:32:23] Follow of the Week: Petra Kis-Herczegh Hosts, Guests, & Featured People: Crystal Waddell Resources: It's New: Daily SEO News Series Girl Power Marketing News: Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse? | |||
| 22 May 2024 | SERP’s Up | Holistic Approach to SEO | 00:46:18 | |
Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX. We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up! Key Segments [00:03:23] What's On This Episode of SERP's Up? [00:04:37] Focus Topic of the Week: Holistic SEO [00:18:52] Focus Topic Guest: Manick Bhan [00:20:02] Four Main Pillars of Holistic SEO w/ Manick Bhan [00:24:50] Going, Going Google [00:35:25] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Resources: What does Google I/O 2024 mean for SEOs? Web Results Filter Chrome Extension News: New Google Search AI features to help you plan, research and learn Google rolls out AI Overviews in US with more countries coming soon | |||
| 03 Jul 2024 | SERP’s Up | The Change Coming For SEO Agencies | 00:45:41 | |
What industry developments are affecting the way SEO agencies operate? Wix’s Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO’s agencies are facing and how you can provide the best value for your clients in today’s digital paradigm. Additionally, Wincher’s Oscar Lima stops by to give his two cents on how to manage SEO in a way that will help your agency thrive despite today’s changing landscape. Come gather webmasters and SEOs too, as today we examine the times that are a changin’ in the SEO agency world on this week's episode of the SERP’s UP SEO Podcast! Key Segments [00:01:42] What's On This Episode of SERP's Up? [00:03:19] Focus Topic of the Week: Changes Affecting SEO Agencies [00:04:19] Focus Topic Guest: Sam Wright [00:28:00] Going, Going,... Google! [00:38:52] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News: Google June 2024 Spam Update Finished Rolling Out | |||
| 22 Feb 2023 | SERP’s Up | Is the chase for "head terms'' doomed to fail? | 00:33:44 | |
Should SEOs target “head terms” (aka short tail keywords) or focus more on longtail keyword phrases? Is there actual value in head terms? If so, when and how should you implement short tail keywords into your SEO strategy? Join hosts Crystal Carter and Mordy Oberstein as they dive into head terms and SEO strategy. Daniel Cheung also joins the show to share his passion for search-related insights by exploring the potential value of head terms and their poor conversion performance. It’s everything about short tail keywords on this episode of the SERP’s Up SEO podcast. Key Segments: [00:02:15] What's On This Episode of SERP's Up? [00:03:43] Focus Topic of the Week: Head Terms [00:15:18] Focus Topic Guest: Daniel K. Cheung [00:21:34] So Many Search Engines [00:26:36] Snappy News [00:31:22] Follow of the Week: Suganthan Mohanadasan Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Daniel K. Cheung: https://twitter.com/danielkcheung Dr. Pete Meyers: https://twitter.com/dr_pete Suganthan Mohanadasan: https://twitter.com/Suganthanmn Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn Daniel K Cheung SEO Consulting: https://www.danielkcheung.com.au/ Featured Snippets Drop to Historic Lows: https://moz.com/blog/featured-snippets-drop-to-historic-lows Keyword Insights: https://www.keywordinsights.ai/ News Google: Don't use 403s or 404s for rate limiting https://developers.google.com/search/blog/2023/02/dont-404-my-yum#back-to-basics:-4xx-errors-are-for-client-errors Google: Link best practices for Google Google: Deprecating the legacy Google My Business Insights API on February 20, 2023 https://www.seroundtable.com/google-my-business-api-sunset-34910.html Microsoft Bing's New AI Features Are Really Impressive & Thought Out https://www.seroundtable.com/new-bing-ai-34874.html | |||
| 12 May 2023 | SERP’s Up | What’s up for SEO at Google I/O? | 00:42:33 | |
Massive news in the SEO world on this special edition podcast! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter give their impressions of Google I/O 2023 to deliver the inaugural SERP’s Up SEO Podcast BONUS episode. Google bounces back with its AI capabilities as a search engine. Back again for all the changes soon to come in search, Mordy and Crystal discuss their takes on the 2023 Google I/O conference as well as other notable SEOs. Plus, the scary reality of AI, and some big changes in how Google rewards input with human ‘experience’. Dig into this exciting SEO news on this week's special BONUS episode on the SERP’s Up Podcast! Key Points [00:03:20] AI Ability to Answer Emails & Generate Images [00:04:21] Information Retrieval Within Their Products [00:04:50] Are We Okay With Things Not Being Real? [00:06:40] Guardrails to Manage This Reality [00:09:38] Generating from "Less Thank Stellar Content" from the Web [00:10:42] Search Looked Amazing: More Visual and More Refinement [00:15:30] SEO Tools: Red Alert! [00:17:22] Your Website is an Entity [00:19:24] The Opportunities Lie in the Entities from Here On Out [00:20:51] Why is Google Targeting Transactional Queries? [00:22:50] Connecting with Google Merchant Center [00:23:50] Major Helpful Content Update Changes Coming Soon! [00:25:25] A Shot Across the Bow [00:28:23] Google Ranking Reviews based on ‘Experience’ [00:34:25] VERY Hot Takes! [00:38:51] So Many More Questions
Hosts, Guests, & Featured People:
Resources: The new Google search generative experience: Here’s what it looks like Google to update the helpful content system algorithm in the coming months | |||
| 02 Nov 2022 | SERP’s Up | SERP Features - Google's secret sauce | 00:41:35 | |
Change. It's the one constant in life…and Google. What we relied on back years ago on the SERP (10 Blue Links) is a distant memory as search engines have added features to match the customer’s intent and journey. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, tackle the challenges and opportunities of SERP features with Kevin Indig, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Jump in as we look at the SERP and all of the boxes and rectangles and squares and expandable carousels, tabs, and more. Learn what Google’s SERP features say about users and Google itself… and how you can leverage them tactically and strategically. The team also has Fun with People Also Asked again this week with a case that shows maybe you shouldn’t tie all your content to the questions inside of the PAA box! Key Segments: [00:01:29] What's On This Episode of SERP's Up? [00:05:00] Focus Topic of the Week: SERP Features & Kevin Indig [00:25:14] Fun with People Also Ask [00:33:27] Snappy News [00:37:59] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Kevin Indig: https://twitter.com/Kevin_Indig Dr. Pete Meyers: https://twitter.com/dr_pete Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Programmatic content expansion with Python and Velo: https://www.wix.com/seo/learn/resource/programmatic-content-expansion-python-velo Growth Memo: https://www.kevin-indig.com/tag/gm/ News: Zero-Clicks Study: https://www.semrush.com/blog/zero-clicks-study/ | |||
| 05 Jun 2024 | SERP’s Up | Does SEO Still Work for Online Publishers? | 00:56:15 | |
Can publishers thrive on the web? How can publishers optimize their content for SEO? Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers. Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community. Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast! Key Segments [00:02:47] What's On This Episode of SERP's Up? [00:04:59] Focus Topic of the Week: SEO For Online Publishers [00:23:35] Focus Topic Guest: Gisele Navarro [00:30:43] The Great Beyond w/ Alli Berry [00:40:02] Snappy News [00:52:46] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked How SEO moves forward with the Google Content Warehouse API leak | |||
| 31 Jul 2024 | SERP’s Up | Being indispensable to your SEO clients | 00:48:46 | |
What essential value do SEO’s and marketers provide to their clients? Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients. Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception. Plus, we evaluate what the Google leaks expose about the future of SEO. We go beyond keywords this week, as we discuss the deep strategic impact you can have on your clients on episode 98 of the SERP’s Up SEO Podcast! Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:04:13] Focus Topic of the Week: Value SEO’s Bring To Clients [00:05:29] Focus Topic Guest: Jen Cornwell [00:28:04] Deep Thoughts by Crystal and Mordy [00:39:29] Snappy News [00:46:02] Follow of the Week Hosts, Guests, & Featured People: Resources: | |||
| 07 Aug 2024 | SERP’s Up | Everything (mostly) that a marketer could want to know about podcasting | 01:03:24 | |
How can a podcast be leveraged to drive successful business? Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis Learn how to translate podcasting into marketing growth on this week's episode 99 of the SERP’s Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:04:47] Focus Topic of the Week: Podcasting For Marketing Growth [00:12:35] Focus Topic Guest: Paul Andre De Vera [00:27:49] The Great Beyond w/ Andi Jarvis [00:54:04] Snappy News [00:59:54] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series Paul Andre De Vera SEO Consulting News: Perplexity launches ad revenue sharing program for publishers | |||
| 19 Jun 2024 | SERP's Up | Writing Helpful Content Ain't Easy | 00:50:38 | |
Why is it so easy to get helpful content so wrong? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google sees ‘good content’. We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP’s Up SEO Podcast! Key Segments [00:02:09] What's On This Episode of SERP's Up? [00:04:03] Focus Topic of the Week: Creating Good Content [00:05:05] Focus Topic Guest: Ben Steele [00:31:42] Fun with People Also Ask [00:39:16] Snappy News [00:48:05] Follow of the Week Hosts, Guests, & Featured People: Resources: Google Ranking Systems & Signals 2024 The Rise of Situational Content News: Google: Sometimes Search Experiments Conflict Causing Issues 13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced | |||
| 15 Nov 2023 | SERP’s Up | What does good E-E-A-T even mean? | 00:42:00 | |
What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials. Hope you're hungry, because there’s a lot to E-E-A-T today! We’re putting an emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness so you can showcase your website's true value this week on the SERP’s Up SEO Podcast! Key Segments [00:01:50] What's On This Episode of SERP's Up? [00:03:15] Focus Topic Guest: Lily Ray [00:04:21] Focus Topic of the Week: E-E-A-T [00:30:19] Going Going Google [00:36:29] Snappy News [00:39:39] Follow of the Week Hosts, Guests, & Featured People: Resources: News: | |||
| 28 Jun 2023 | SERP’s Up | How to build your career at an SEO agency | 00:40:46 | |
What prevents SEO professionals from pursuing senior positions at an SEO agency? Which skills are essential for excelling in a senior SEO role? What mindset is necessary to succeed in a senior position? Wix’s best, Mordy Oberstein and Crystal Carter change the tides to discuss ascending your career as an SEO with Studio Hawk founder Anthony Barone. Anthony shares his comprehensive strategy for demonstrating your value in order to advance your career within the agency hierarchy, along with additional valuable agency insights. Plus, If you're on the hunt for an SEO gig, brace yourself for some important nuggets to watch out for on Google for Jobs! Get ready to skyrocket your SEO career, folks! It's time for another episode of The SERP's Up Podcast! Key Segments: [00:02:10] What's On This Episode of SERP's Up? [00:03:22] Focus Topic of the Week: Focus Topic of the Week: How to Move Up from a Junior to a Senior at an SEO Agency? [00:03:34] Focus Topic Guest: Anthony Barone [00:24:09] From the Top of the SERP [00:34:23] Snappy News [00:38:04] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google Search Console Adds INP To Core Web Vitals Report Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update? | |||
| 05 Apr 2023 | SERP’s Up | SEO for gates, paywalls and exclusive content | 00:42:35 | |
Do you have a paywall with gated content? Are you worried if it can rank? Fear not, because gated content can certainly rank in the SERPs. Hosts Crystal Carter and Mordy Overstein explore strategies for ensuring rankings for gated content. They connect with Amalia Fowler, Principal Strategist at Good AF Consulting, to discuss how to ensure gated content is relevant and properly reflects the buyers’ journey. Let’s go on a conversion journey with gated content together on this episode of the SERP’s Up SEO Podcast. Key Segments: [00:02:16] What's On This Episode of SERP's Up? [00:04:08] Focus Topic of the Week: SEO for gates, paywalls and exclusive content [00:20:21] Focus Topic Guest: Amalia Fowler [00:27:13] From the Top of the SERP [00:35:44] Snappy News [00:40:03] Follow of the Week: Antoine Eripret Hosts, Guests, & Featured People:
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| 01 Feb 2023 | SERP’s Up | Do search engines matter as much as they used to? | 00:35:19 | |
Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant. Janet Machuka takes our guest slot this week to talk about how social media and search engines can work hand-in-hand for organic success. It’s episode 23 of the SERP’s Up SEO Podcast, all about the relevancy of search engines in a social media-centered world. Key Segments: [00:01:47] What's On This Episode of SERP's Up? [00:03:17] Focus Topic of the Week: Search Engines [00:18:18] Focus Topic Guest: Janet Machuka [00:22:37] So Many Search Engines [00:29:26] Snappy News [00:32:36] Follow of the Week: Lidia Infante Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Janet Machucuke: https://twitter.com/janetmachuka_ Lidia Infante: https://twitter.com/LidiaInfanteM Resources: Wix SEO Learning Hub: https://www.wix.com/seo/learn Understanding Google SERP Features: https://www.wix.com/seo/learn/podcast/episodes/serps-features-googles-secret-sauce News: Yandex ‘leak’ reveals 1,922 search ranking factors: https://searchengineland.com/yandex-search-ranking-factors-leak-392323
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| 01 Mar 2023 | SERP’s Up | Is the c-suite any place for an SEO? | 00:37:41 | |
Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary. How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite. Guest, Craig Dunham, CEO at Lumar, offers his take on an SEOs interacting with the C-suite and board and why it’s best not to go too far in the data weeds. It’s time to talk SEO and the C-suite on this episode of the SERP’s Up SEO podcast. Key Segments: [00:02:07] What's On This Episode of SERP's Up? [00:02:53] Focus Topic of the Week: Does SEO Belong in the Boardroom? [00:18:03] Focus Topic Guest: Craig Dunham [00:23:54] Going, Going,... Google! [00:31:18] Snappy News [00:34:37] Follow of the Week: Michelle Robbins Hosts, Guests, & Featured People: Resources: News: Google Unwraps February 2023 Product Reviews Update With Language Support | |||
| 16 Aug 2023 | SERP’s Up | How to scale local SEO | 00:37:00 | |
How do you make local SEO scaleable? When should you be scaling your local SEO? How do you maintain consistency with your local SEO across a multi-location organization? This week, Wix’s Head of SEO Branding, Mordy Oberstein alongside Head of SEO Communications, Crystal Carter, talk about how you can level up your local SEO production. Our team reveals strategies for improving Google Maps rankings, the effectiveness of organic search for local traffic, and the benefits of investing in service area pages or city pages. Joining the show this week is SEO analyst Elizabeth Rule, who will give direction on scaling locally with multiple businesses, and why you should be scaling to different cities rather than the same market. Are you ready to elevate your local search? Get ready because the SERP’s Up SEO Podcast will help you scale the ladder of local SEO! Key Segments: [00:02:16] What's On This Episode of SERP's Up? [00:03:48] Focus Topic of the Week: Local SEO at Scale [00:17:41] Focus Topic Guest: Elizabeth Rule [00:27:28] Snappy News [00:34:01] Follow of the Week Hosts, Guests, & Featured People: Resources: News: Google warns against content pruning as CNET deletes thousands of pages | |||
| 22 Mar 2023 | SERP’s Up | Get Ready for GA4 | 00:51:44 | |
Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted. Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4. Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don’t want to miss this one if you plan on continuing to use Google Analytics past July 2023. With all the talk of analytics, Crystal, and Mordy will help you explore how much “analytics” are actually useful so that you don’t overwhelm yourself out of the gate. Listen in to learn the differences between UA and GA4 and more in episode 30 of the SERP’s Up SEO Podcast. Key Segments: [00:01:18] What's On This Episode of SERP's Up? [00:02:52] Focus Topic of the Week: Get Ready for GA4 [00:04:17] Focus Topic Guest: Jill Quick [00:34:22] Deep Thoughts - How Much of "Analytics" are Actually Useful? [00:44:35] Snappy News [00:49:40] Follow of the Week: Dana DiTomaso Hosts, Guests, & Featured People: Resources: News: | |||
| 09 Oct 2024 | SERP’s Up | Why learn SEO from a course? | 00:45:14 | |
Can you learn SEO from a course? Are SEO courses worth the hype? We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis. Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability to learn at your own pace, and offer practical guidance without being dry and encyclopedic. So spit out that gum. Sit up straight and put your thinking caps on as SEO school is in session on this, the 105th episode of the SERP’s Up SEO Podcast. Key Segments [00:02:20] What's On This Episode of SERP's Up? [00:03:27] Focus Topic Guests: Aleyda Solis, Andrew Optimisey [00:32:08] It’s New [00:33:34] Focus Topic Guest: Celeste Gonzalez [00:35:47] Focus Topic Guest: Judith Lewis [00:38:46] Snappy News [00:43:06] Follow of the Week Hosts, Guests, & Featured People: Resources: It's New: Daily SEO News Series News Google rolls out new AI-organized search results, AI Overview links | |||