SEO Is Not That Hard (Edd Dawson)

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	Date	Titre	Durée
	11 Sep 2023	Getting Started	00:04:58
Send us a text In this episode, Edd covers the topic of Getting Started. If you don't get started, then nothing will ever happen for you, so it seemed the perfect topic to cover as the first podcast. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	13 Sep 2023	Why "SEO Is Not That Hard"?	00:08:26
Send us a text In this episode, Edd covers why he named the podcast "SEO Is Not That Hard". SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	15 Sep 2023	Quick SEO Tips #1 - Speed	00:12:47
Send us a text How would you react if I told you that Google hates slow-loading sites? Yes, you heard that right. In this episode, we're tackling the often overlooked importance of site speed in SEO. We'll explore how Google's user-centric approach places a high value on quick, snappy websites that deliver not just the right answers, but also a smooth user experience. In the following part of our chat, we'll get hands-on with tools like Google's Page Speed Insights and Pingdom Website Speed Test - invaluable resources that will help you assess your site's performance. We'll also delve into some practical hacks to supercharge your website speed, from the simple act of compressing your images to the more complex task of enabling browser caching and employing a content delivery network (CDN). Useful Links: https://pagespeed.web.dev/ - Google PageSpeed Insights https://tools.pingdom.com/ - check your pagespeed https://picresize.com/ - compress your image files https://www.minifier.org/ - minify your CSS and Javascript https://www.cloudflare.com/ - Cloudflare CDN https://jetpack.com/features/design/content-delivery-network/ - Jetpack CDN https://aws.amazon.com/cloudfront/ - Amazon Cloudfront CDN SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	18 Sep 2023	How did I end up in SEO?	00:12:33
Send us a text A common question I get asked is "How did you end up in SEO?" So here's the short story of where I came from and how it landed me quite accidentally in the world of SEO. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	20 Sep 2023	The story of Broadband.co.uk	00:22:24
Send us a text In this episode, Edd covers the story of the broadband comparison website broadband.co.uk from its inception in 2004 to his successful exit in 2021. It wasn't all plain sailing, with several challenges along the way, notably Google Panda and Penguin penalties that had to be overcome. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	22 Sep 2023	Why I launched KeywordsPeopleUse.com	00:15:59
Send us a text In this episode, Edd covers why he founded KeywordsPeopleUse.com, the 'Authority Builder Framework' it's built around, and how to use it to build authority and organic rankings for any topic. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	25 Sep 2023	Quick SEO Tip #13 - Patience	00:06:15
Send us a text SEO is a long term play, you need patience and perseverance to get the best results. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	27 Sep 2023	Quick SEO Tip #37 - Handling Google Updates	00:10:03
Send us a text Ever been hit by a Google update and felt like the world is ending? Edd's been there and done that, here's his advice on how to handle a Google Update as it's rolling out. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	29 Sep 2023	White Hat to Black Hat and everything in between.	00:14:01
Send us a text Ever felt confused about the SEO world's terms - white hat, black hat, and even the grey area in between? We trace back the origins of these terms to 1950s Western films and how they've evolved into SEO terminology today. We'll dissect the potential implications of employing black hat techniques, highlighting their impact on the longevity of your project. Also, we dive into the darker side of black hat SEO, where techniques can cross into illegal territory. Whether you're a white hat, a black hat, or somewhere in the grey area, this episode will offer a clear understanding of where you stand and your risk appetite. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	02 Oct 2023	So I caught COVID, again. Here's how it's affected my income.	00:05:25
Send us a text COVID sucks, that's for sure. Hear how coming down with it again affected my business and income. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	04 Oct 2023	Why you shouldn't chase keyword search volume	00:09:36
Send us a text Have you been running around in circles, searching for those elusive high-volume keywords? Stop. Take a breath, and turn your SEO strategy on its head. We explore the concept of building a useful website, one that answers the people’s questions, thereby ranking organically for more keywords. It's not just about hitting high volume keywords, sometimes the magic happens in the most unexpected places. Trust us, you can't cover it all, and you don't have to. From content strategy to website hierarchy, we tackle it all. But here's the thing, you can't get bogged down in the analysis and the planning. Take our word for it, just start and the rest will follow. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	06 Oct 2023	September 2023 Google Helpful Content Update	00:16:51
Send us a text The September 2023 Google Helpful Content Update has been the biggest I've seen in many years, probably the biggest since Penguin and Panda almost 10 years ago. Here's my thoughts on the update, and what I'd do next. The Google help document about creating helpful content that I refer to can be found here https://developers.google.com/search/docs/fundamentals/creating-helpful-content SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	09 Oct 2023	How to have great ideas	00:06:56
Send us a text Having great ideas isn't as hard as you think, you already will have had loads of great ideas, you are just missing out on them by not using the very simple process we'll cover in this episode. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	11 Oct 2023	The additional benefits of building Topical Authority	00:08:35
Send us a text Sure, building topical authority is great for SEO, but it's also got benefits above and beyond that, including more immediate ones. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	13 Oct 2023	Helpful Content Update - some early findings	00:08:38
Send us a text What if there's a pattern hidden within the Google Helpful content update that can drastically impact your website's SEO? Join me, Edd Dawson, as we meticulously analyze the update's effects on my various websites and how they are monetized. Surprisingly, it appears that sites monetized purely by affiliate weren't negatively affected, while those with display ads saw reduced traffic. Intriguingly, my newest, unmonetized sites experienced a significant boost in traffic as the update concluded. Are display ads the culprit behind the slump in traffic? I'll be testing this hypothesis by removing display ads from several sites and observing the results. While I navigate this SEO maze, you can glean valuable insights that could potentially revolutionize your own SEO strategies. As the situation unravels, stay tuned for updates and never hesitate to reach out with your own observations or questions. After all, SEO isn't that hard - let's navigate it together! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	16 Oct 2023	More Google Updates and new features at KeywordsPeopleUse.com	00:08:13
Send us a text Are you feeling the tremors of Google's constant updates in your SEO? Don't let it rattle you! In our latest episode, we decode the effects of Google Core updates and Spam updates, laying out strategies on how to ride the wave calmly. Our host, Edd Dawson, shares his insights on how to understand these changes and adapt your SEO strategies accordingly. But that's not all! We also announce new features on our platform, KeywordsPeopleUse.com that aim to enhance your user experience. Whether you're a free user or a paid subscriber, our new functionalities to save, edit, and update articles generated using our AI will come in handy. Plus, we emphasize the importance of proofreading AI content and how you can customize your articles to your preferences. Join us, as we explore the fascinating world of AI and SEO, and learn more about the developments that are reshaping the industry! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	18 Oct 2023	Mastermind Groups: The Untapped Resource in your SEO Strategy	00:13:37
Send us a text What if you had a group of trusted peers to bounce off your business challenges and SEO queries? Discover the transformative power of Mastermind groups in this episode where our host, Edd Dawson, founder of KeywordsPeopleUse.com, takes you on a journey through his experiences in his own Mastermind group since 2015. He emphasizes how these groups foster a culture of honesty and openness, providing an outlet for entrepreneurs to discuss the highs and lows of their business trajectory, something that is often missing when running a business single-handedly. Edd also connects the dots between Mastermind groups and SEO, expressing his belief in the immense potential such groups can unlock for those struggling with their SEO efforts. He guides us through the two ways one can join these groups, either informally via connections or formally via paid channels. Tune in, and let's explore the power of Mastermind groups together. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	20 Oct 2023	Google Patents	00:13:59
Send us a text Ever wonder how SEO can sometimes appear as a mysterious box with unpredictable results? What if we could uncover some of its secrets directly from Google’s patents? Yes, you heard it right. In this episode, Edd Dawson, the founder of KeyWordsPeopleUse.com, decodes the intricate world of Google's patents, explaining how these can be utilized to enhance your understanding of Google's search process, especially from an SEO viewpoint. Links: - Google People Also Ask Patent - Seobythesea.com - Google Patent Search Engine SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	25 Oct 2023	When should I monetise my website?	00:11:07
Send us a text What if you had the blueprint to effectively monetize your website, without undercutting your hard-earned traffic or user experience? Join me, Edd Dawson, as I dish out hard-won insights and practical strategies on how to turn your website into a money-making machine. We'll navigate the world of e-commerce and lead generation, shedding light on why these types of websites should be monetized from the get-go, and then, pivot to a different monetization timeline for content-driven sites like travel blogs or recipe sites. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	23 Oct 2023	Deciphering E-E-A-T with Google Patents	00:19:10
Send us a text Ever wondered how Google determines the ranking order of web content? We will reveal how EEAT - experience, expertise, authority, and trust - guides this process. We'll discuss how the addition of the second 'E' for experience in 2022 has redefined content ranking. We'll also explore the endemic issue of credibility in author bios and examine two intricate patents - generating author vectors and generating website representation vectors - that we believe are strongly tied to EEAT. In the second half of our conversation, I'll guide you on how to assert yourself as a topical authority. We'll underline the importance of creating content depth to ensure accurate categorization by Google. We'll also discuss the significance of authorship, and how it may not be the ultimate solution for content issues. We'll examine Google patents and their algorithm direction, but remember, a patent doesn’t guarantee full implementation. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	27 Oct 2023	Monetising - Affiliate Marketing	00:18:27
Send us a text We start by dissecting the roles of every player in the game – the merchant, affiliate marketer, consumer, and the oft-ignored affiliate network. Discover how affiliate networks can be your secret tool to scout the best products and niches, and get the inside scoop on how to win a merchant's approval. The first half is all about setting the stage – understanding the participants and their motivations. As we transition to the second part, it's all about taking action. We talk about how to pick a niche that resonates and the steps to get affiliated with a network. Get ready to understand everything there is to know about generating affiliate links and the stages of commissions. Grasp the varied landscape of affiliate programs and the treasure trove of analytics they provide. Whether you're just testing the waters of affiliate marketing or have been paddling around for a while, there's a wealth of knowledge to be gained here. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	30 Oct 2023	Monetising - Display Ads	00:13:28
Send us a text Are you ready to turn your website into a golden goose? I'm Ed Dawson, here to guide you through the labyrinth of display ads, showing you how they can be your website's cash cow. I'll introduce you to these ads, their various types and how they function. You'll grasp how they generate income, either via cost per click (CPC) or revenue per thousand impressions (RPM), and become familiar with some jargon in the display advertising world. You'll realize that setting up display ads is a piece of cake compared to affiliate marketing, with the entire process taken care of once you sign up with a display network. Join me as I walk you through the process of getting display ads on your website, beginning with Google's AdSense network, famed for its ease of entry. We'll also explore networks like Monumetric, Mediavine, and Raptive, which may offer higher RPMs but require certain traffic levels. Together, we'll delve into maximizing your earnings and discuss how various factors, such as your website traffic, niche, users' geographical location, and economic factors, impact your income. Towards the end, I share my journey using display ads and identify the best time to incorporate them into your website. So, if you're seeking ways to make your website an income generator, this is the podcast episode you need to tune into! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	01 Nov 2023	Monetising - Digital Products	00:12:37
Send us a text What if I told you that the skills you already possess could actually be the key to creating a lucrative digital product? As the founder of keywordspeopleuse.com, I have some first-hand experience to share. Follow along as we unravel the world of digital products, exploring everything from eBooks and online courses to photography and website templates. Whether you're selling on major marketplaces like Amazon or your own website, there's a wealth of opportunities waiting to be discovered. We'll be diving into some real-life success stories, including my personal experience of creating and selling an eBook . We cover why you should consider digital products over other forms of monetizing like affiliate marketing or display ads. You'll learn how digital products offer a unique way to build customer relationships, the convenience of having no inventory cost, and the joy of replicating and selling your product over and over again. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	03 Nov 2023	The Importance of Answering Peoples Questions	00:09:34
Send us a text Here's a game-changing concept for all you content creators out there: what if search engines are actually answer engines? We're going to explore the incredible potential of answering people's questions with your content. By covering every possible question within your niche, you'll establish your site as an authority, do your keyword research, and become a reference for others – all in one go! But, that's not all! The second part of our discussion veers into a more practical territory. How do we find the questions your audience is asking, and how do we develop content around these queries? While this could be a manual effort, wouldn't it be nice if there was a tool that could help? That's where keywordspeopleuse.com comes in, making the process quicker and more efficient. In the end, this approach benefits you beyond just building authority – it creates a complete SEO package that elevates your site to the next level. So tune in, and let's revolutionize your website together! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	06 Nov 2023	New content coming soon and new features at KeywordsPeopleUse.com	00:04:13
Send us a text Just a quick one to keep you up to date on what's coming soon! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	08 Nov 2023	Machine Learning and SEO (plus how it may feed into the Helpful Content Updates)	00:11:55
Send us a text Ever wondered how Google decides what's 'helpful'? Get ready for a journey into the incredible world of machine learning and its role in Google's ranking and classification of website content. I'm your host, Edd Dawson, and in this episode, I'll be shedding light on how machine learning is different from traditional programming, using a relatable example to illustrate this concept. Listen closely as we probe into Google's pioneering advancements in artificial intelligence, and explore the theory that Google might be utilizing machine learning to determine what is 'helpful' for users in terms of website content and elements. Could the Google Quality Raters' evaluations serve as the training data for this model? Join me in this insightful discussion about the intersection of AI, machine learning, and SEO, all simplified into digestible information that you don't want to miss. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	10 Nov 2023	Google Quality Rating - Part 1 - Purpose, YMYL, and Content Types	00:13:07
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	13 Nov 2023	Google Quality Rating - Part 2 - the wider website and content creators.	00:10:29
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	15 Nov 2023	Google Quality Rating - Part 3 - Page quality rating considerations	00:26:21
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	17 Nov 2023	Google Quality Rating - Part 4 - Lowest Quality Content	00:26:35
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	20 Nov 2023	Google Quality Rating - Part 5 - Low and Medium Quality Content	00:14:22
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	22 Nov 2023	Google Quality Rating - Part 6 - High and Highest Quality Content	00:17:04
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered how Google determines the quality of your content? Prepare to illuminate the obscure corners of Google's quality rating process as we journey through the maze of algorithms and criteria that can make or break your website's ranking. We've got the inside scoop on what sets high and highest quality content apart. Our chat revolves around the significance of beneficial purposes, trustworthiness, quality of the main content, and the indelible impact of a positive reputation. Strap in as we delineate what it takes to create highest quality web pages. We'll unravel the importance of comprehensive, precise content, and the role non-intrusive ads play in Google's assessment. Unearth the critical role of content creator's information and how unique content, shaped by highly proficient individuals, is the lynchpin of high ratings. We also explore the power of reputation, experience, expertise, authoritativeness, and trustworthiness (EEAT) in the rating process. With explicit examples of high and highest quality pages on display, this conversation is a goldmine for anyone aspiring to optimize their web content. Let's get ready to decode the secrets of Google's quality rater process. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	24 Nov 2023	Google Quality Rating - Part 7 - Encyclopedias, Error pages, Forums and rater FAQ.	00:17:34
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered if an art page could be considered high-quality content? Or how an error page could potentially boost your site's reputation? Put your queries to rest as we delve into the final part of Google's Quality Rater guidelines, focusing on the art of page quality rating. We discuss the various nuances of rating different types of pages, from encyclopedic entries to error pages, helping you understand how expert editors and external references could impact the quality of sites like Wikipedia. Plus, we share practical examples of rating error pages that can actually enhance your website's reputation. Ever thought about the role of interstitials in impacting page quality ratings? Dispel those myths as we break down the FAQ section of Google's Quality Rated Guidelines, highlighting ten critical questions that will reshape your understanding of page quality. We discuss the importance of content, trustworthiness, user experience, and the part they play in determining high-quality pages. We also debunk the misconception that certain pages, like celebrity gossip or art pages, are always deemed low-quality. Remember, it's not the page type but the content's quality, purpose, and user experience that truly matters! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	27 Nov 2023	Google Quality Rating - Part 8 - Summary and Key Takeaways.	00:24:01
Send us a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered why your website is not ranking well on Google? The answer lies in understanding Google's Quality Rater Guidelines. We're wrapping up our series on these guidelines, unravelling the secret sauce that determines page quality. We've been on a fascinating journey, dissecting everything from page purpose, to YMYL (Your Money or Your Life) topics, to the various elements on a page - the main content, supplemental content, and even ads. We've learned that it's not just about having a clear and accurate title, but also about making your homepage and information about the site and content creators easily accessible. And how your website type and topic can actually shape the expectations of the raters. In this episode, we're delving deeper into the intricacies of content quality as defined by Google. We'll break down the spectrum of quality, from low-grade spam, right up to the zenith of high-quality content. We talk about a myriad of crucial aspects - the page's purpose, the presence of ads, and the effort, originality, and talent that goes into the content. Not to mention, how external reputation and expertise can make or break your page's quality. By the end, we promise you'll have a finer understanding of what constitutes high-quality content and how you can enhance yours. And to top it all off, we'll share our key learnings from these guidelines, offering you invaluable tips on how to stand out with original content, build trust with your audience, and maintain a positive online reputation. So, sit back and get ready to master Google's Quality Rater Guidelines. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	29 Nov 2023	Why don't we talk more about Content?	00:06:53
Send us a text Why is it that people in SEO don't talk more about content? What if I told you that without great content, all other aspects of SEO are pretty much pointless? I'm Edd Dawson, and in this conversation, we'll be challenging the prevailing narrative by putting content at the center of our SEO strategy. We'll explore why top-notch content trumps any SEO hack, and why investing in quality content creation is a long-term investment that pays off substantially. We'll blow the lid off the secret to creating great content—it's simpler than you think. Drawing insights from my eight-part series on the Google Quality Rated Guidelines, I'll be guiding you on how to craft content that Google loves and your users need. We'll discuss how to answer your users' queries effectively, build topical authority, and structure your site in a user and Google-friendly manner. This episode is a must-listen for anyone who's serious about getting their content strategy right and laying a solid foundation for SEO efforts. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	01 Dec 2023	New Developments and Book Coming Soon	00:07:19
Send us a text What if you could demystify SEO, build topical authority and rank your websites with ease? It's all about using automation, AI, and smart tools to speed up the process of architecting content for your website, bringing the weeks-long work down to mere hours. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	04 Dec 2023	Site Architecture For Topical Authority	00:07:53
Send us a text Ever wondered why your content-rich site fails to attract the traffic it deserves? I'm Edd Dawson, and I'm here to reveal how site architecture for topical authority can be your game-changer. As the founder of KeywordsPeoplesuse.com, my experience resonates with instances where brilliant content simply lacks the strategic planning of organization. Let me introduce you to the concept of a topical cluster - a secret weapon in organizing your site effectively. We'll dive into practical examples from my previous site, Broadband.co.uk, to understand how a broad topic can be broken down into detailed subtopics. Discover the three core elements of a topical cluster - the pillar page, cluster pages, and internal links, and learn how to use these to boost your site's navigability and improve Google's understanding of your content. Don't miss your chance to take your site from a jumbled pile of content to a well-structured library of information. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	06 Dec 2023	The 8 Step Topical Cluster Design Process	00:11:07
Send us a text Ready to conquer the SEO world with the power of topical authority? Well, buckle up because this episode is all about how to turn your website into a beacon of information that Google can't resist. Your guide through this SEO jungle, Edd Dawson, the founder of KeywordsPeopleuse.com, lays bare the magic woven by topical clusters, pillar pages, cluster pages, and internal links. Edd meticulously explains his proprietary 8-step topical cluster design process that helps you harness the full potential of your site. You'll learn how to collect and analyze keywords and questions, identify core themes, and streamline your content into a logical and accessible format. Remember, SEO isn't rocket science and with Edd's guidance, you'll not only navigate but master it! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	08 Dec 2023	301 Redirect tips	00:09:32
Send us a text Do you know what happens when a visitor clicks on a link that leads to a page that no longer exists on your website? They're met with a dreaded 404 error message, a dead-end that can frustrate users and harm your website’s reputation with search engines. But there's a simple solution - 301 redirects. As your host, Ed Dawson, founder of QWidthPeopleUsecom, I'll unpack the concept of 301 redirects and explain why they're a crucial part of maintaining a healthy and efficient website. Let's debunk the myth that 301 redirects are complex. Think about it as rerouting your mail when you move houses. That's what a 301 redirect does, it reroutes your website's traffic to a new destination while preserving important ranking signals like history and backlinks. Whether you're an ecommerce store owner considering product page deletion or thinking about a change in your website's URL structure, this episode will be a valuable guide. So get ready, because we're going to ensure you're maximizing the value of your content and maintaining the user experience at the highest level. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	11 Dec 2023	Evaluating expired domains and domains at auction	00:13:53
Send us a text A friend recently shared a link to a telecoms niche domain on an auction website. Intriguing, right? So, I embarked on an evaluation journey using tools like the Wayback Machine and 'whois' commands. I delved into its past—its history, backlinks, and previous content—all in real-time, for you to learn and apply. We will explore if the domain had completely expired or if it's been re-registered. Don't miss out on this treasure trove of practical advice and insights that could give you an edge in your SEO strategy. Spoiler alert: You might want to check episode 39 for a deep dive into 301 redirects! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	13 Dec 2023	Questions, not Keywords, and why it's not just for SEO	00:11:19
Send us a text We'll see how a focus on queries can revamp your SEO strategies, as well as how to build topical clusters and authority to significantly boost results. For those in PPC, I'll share insights on identifying potential objections through understanding the questions people ask, helping you craft more effective landing pages and skyrocket conversion rates. I'll also explain how, as a copywriter, focusing on people's questions can simplify switching between different client's topic areas and help you delve deeper into new areas. And if you work in an agency, I'll show you how understanding the questions that real people ask about a brand can enhance client relationships and improve the execution and delivery of projects. So strap in as we break down how questions can provide a competitive edge in the world of online marketing! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	15 Dec 2023	Are Pages better than Posts on Wordpress?	00:08:27
Send us a text Welcome to another episode of SEO - It's Not That Hard! Looking to build authority on your WordPress site? You've come to the right place. We dive in by discussing a common conundrum - why, despite having amazing content, some posts struggle to establish authority. The culprit? WordPress's inherent structure. You'll learn how the reverse chronological order of posts can create a disconnect between related posts, making it tricky for both users and Google to find pertinent content. We'll explore the importance of site architecture, and why I advocate for using pages over posts. Uncover how to leverage a parent-child relationship with pages, which leads to the creation of a rich architecture for topical authority. There's also a discussion on how to use posts for time-sensitive content, and some tips for those looking to transition their content from posts to pages. Whether you're starting anew or reconfiguring an existing site, you'll gain valuable insights on enhancing your site's topical authority. Tune in and let's unravel the mysteries of WordPress together. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	18 Dec 2023	What Tools Would I Recommend?	00:10:17
Send us a text Tools covered in the podcast: https://mailchimp.com/ https://www.canva.com/ https://clicky.com/ https://www.descript.com/ https://www.buzzsprout.com/ https://clarity.microsoft.com/ https://www.dropbox.com/ https://trello.com/ https://keywordspeopleuse.com/ https://workspace.google.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	20 Dec 2023	Edd guests on The Unscripted SEO Interview Podcast	00:56:27
Send us a text Todays episode is something a bit different. Last week I was a guest on the Unscripted SEO Interview Podcast with Mark A. Preston. It was great of Mark to ask me to appear on a podcast that’s previously had such well known guests from the SEO Industry such as Rand Fishkin, Barry Swartz, Lilly Ray and many many other well known names. Mark has very kindly allowed me to post the audio of the episode here today. I hope you enjoy it. You can find more of Mark's podcast at https://www.markapreston.com/seo-podcast SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	22 Dec 2023	Retro SEOINTH - Google Patents	00:14:24
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about what we can learn from Google Patents to help us with SEO. I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	25 Dec 2023	Retro SEOINTH - Quick SEO Tip #13 - Patience	00:06:46
Send us a text Yes it’s Christmas day when this is being published so Merry Christmas one and all! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about the importance of patience in SEO, just a short one for Christmas Day, but short doesn’t mean it’s not an important one! I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	27 Dec 2023	Retro SEOINTH - Should you chase keyword search volume?	00:10:00
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about why you shouldn’t be chasing keywords based on volume data. I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	01 Jan 2024	Retro SEOINTH - How to have great ideas?	00:07:32
Send us a text It’s New Years Day when this is being published so Happy New Year to everyone out there! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode I chose because it’s New Years Day and lots of people will be thinking about resolutions, and if there was one thing I could pick to suggest you try this year then this would be the one, how to have great ideas. I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	29 Dec 2023	Retro SEOINTH - The Power of Shared Learning: Mastermind Groups	00:14:00
Send us a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today’s episode is all about The Power of Shared Learning: Mastermind Groups I hope you enjoy! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	03 Jan 2024	Rank & Rent, the new SEO gold rush?	00:13:19
Send us a text Rank and Rent is the monetisation model that everyone seems to be talking about right now. However, is it as simple and lucrative as some say? We cover the opportunities up for grabs as well as the challenges that need to be overcome to successfully pull it off. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	05 Jan 2024	Backlinks - the Good, the Bad & the Ugly	00:12:17
Send us a text Backlinks count, yes, but they aren't all equal and they aren't all risk free. Google Link Spam policies: https://developers.google.com/search/docs/essentials/spam-policies SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	08 Jan 2024	How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone	00:13:06
Send us a text Ever wondered how to snag the elusive attention of over a thousand potential users at a bustling SEO conference? With a blend of curiosity gap principles and a clever little flyer, we turned a simple prize draw into a whirlwind of brand interaction. We share how the right combination of branding, curiosity, and an enticing offer can lead to significant user growth and take your SEO game to new heights. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	10 Jan 2024	Affiliate Tips - Optimising for EPC	00:07:15
Send us a text Unlock the full potential of your affiliate website without chasing new traffic! Your guide for today's revenue-boosting journey is Ed Dawson, an SEO and affiliate marketing maestro with over two decades of experience. Ed lets you in on a little-known strategy that centers on maximizing your Earnings Per Click (EPC). By making each visitor to your site more valuable, you're setting up a foundation for exponential growth. It's time to leverage the traffic you have and watch your affiliate earnings soar. With Ed's expert insights, learn how to identify the most lucrative merchants and strategically steer your audience to click where it counts the most. Get ready to revolutionize your approach to affiliate marketing as Ed walks you through real-world examples from Broadband Credit UK and his own extensive portfolio. You'll discover how to make savvy adjustments to your website that go beyond generic advice, customizing the user experience and affiliate links to your audience's specific buying intents. From reshuffling comparison tables to page-level optimizations, this episode is a goldmine of practical tips that can be applied right away. Tune in to transform the way you think about affiliate marketing and take your online business to the next level with strategies that truly deliver. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	12 Jan 2024	Understanding Blackhat - PBN's	00:06:56
Send us a text Navigating the shadowy labyrinth of SEO tactics can be daunting, but fear not, for I, Ed Dawson, am here to illuminate the path. Journey with me as we explore the controversial world of Private Blog Networks (PBNs), a black hat SEO strategy shrouded in risk and the potential for severe penalties. With my extensive background in website development and monetization, I'll disclose the hidden dangers of using these networks and why they may compromise your site's integrity. This episode is a deep dive into the mechanics of PBNs and their implications for your online presence. I'll discuss how PBNs are constructed, the allure of their short-term benefits, and the hefty price they come with—not just in maintenance costs but also in risking Google's wrath. If you're dedicated to cultivating a reputable and lasting online presence, you'll want to understand the perils of PBNs and how to sidestep these treacherous pitfalls. Join me in examining why white hat techniques prove to be the heroes of the SEO world, ensuring your climb up the search rankings is both ethical and enduring. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	15 Jan 2024	What podcasts do I listen to?	00:15:59
Send us a text The full list is: Niche Pursuits Podcast Search Off The Record Authority Hacker Podcast Nudge Doug Show Marketing Against The Grain Carl Broadbent This Week In Digital Marketing The Unscripted SEO Interview Podcast Forte Growth Startups For The Rest Of Us RHLSTP SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	19 Jan 2024	Programmatic SEO - deploying SEO at scale	00:11:29
Send us a text Ever wondered how the digital giants like Airbnb dominate search engine results with what seems like an endless supply of content tailored to every corner of the globe? That's the magic of programmatic SEO. No coding skills? No problem. I'll debunk the myth that you need to be a tech wizard to utilize programmatic SEO, making it accessible to all. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	17 Jan 2024	Parasite SEO: Climbing the SERPS on the Shoulders of Giants	00:15:29
Send us a text Parasite SEO is a real trending topic at the moment, but what is it? How do you do it? What are the potential risks and rewards? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	22 Jan 2024	Content That People Link To: Tools	00:15:08
Send us a text Despite what some will tell you, people will actually link to your content if it's good enough without you having to do any outreach or payment. Tools are the best content I've found for building links, listen in to find out more. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	24 Jan 2024	Lead Magnets - building contacts online	00:13:26
Send us a text Unlock the secrets of transforming casual website browsers into loyal followers with the expertise of Edd Dawson, founder of KeywordsPeopleUse.com. This episode promises to elevate your understanding of lead magnets, those crucial tools that convert visitor curiosity into concrete contact lists. Edd, a seasoned affiliate marketer and SEO with over two decades under his belt, doesn't just tell you why lead magnets are essential—he shows you how to create them with finesse. From simple checklists to comprehensive e-books, learn to craft offerings that not only captivate your audience but also leave them eager to share their contact details. Ever wondered how to keep your website visitors coming back for more? Edd reveals proven strategies that will help you establish a more profound connection with your audience. He'll guide you through the process of gathering valuable contact information and using it to push your content proactively, making your site a dynamic force in your visitors' inboxes. By the end of this episode, you'll have a treasure trove of actionable advice on leveraging lead magnets to make your website not just a one-time stop but a destination that users return to time and again. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	26 Jan 2024	7 Farming Lessons for SEO	00:11:52
Send us a text If you've ever wondered whether the patience of a farmer could teach you a thing or two about the digital landscape, then you're in for a treat. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	29 Jan 2024	Google Search Console - Must have FREE tool	00:11:42
Send us a text Link to Google Search Console = https://search.google.com/search-console SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	31 Jan 2024	SEO data sources - ChatGPT vs Google	00:15:17
Send us a text We cover the differences between Google's real-time web model and chatGPT's dataset limitations. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	02 Feb 2024	How I use ChatGPT	00:09:56
Send us a text Ever been bogged down by the intricacies of SEO technicalities? Prepare to have your mind blown as I, Ed Dawson of KeywordsPeopleUse.com, journey through the transformative powers of ChatGPT in SEO practices. I've pivoted from skeptic to advocate, and in this episode, I'm spilling the beans on how this AI has revolutionized my approach to technical SEO tasks. Get ready to learn about the incredible ways ChatGPT simplifies the implementation of hreflang tags, crafts complex robots.txt files, and generates schema markups faster than you can say "search engine optimization." As an affiliate marketer with over 20 years in the website game, I've seen it all—until now. I'm taking you behind the scenes to reveal how ChatGPT smoothly handles programming regular expressions and interacts with third-party APIs like a charm. Remember my struggle with the YouTube API? ChatGPT turned that around, saving me endless hours of Googling and troubleshooting. By the end of this session, you'll be equipped to supercharge your SEO strategy and tackle tasks like a pro with AI as your secret weapon. Whether it's optimizing content with precision or navigating APIs with ease, this episode is your ticket to soaring efficiency and SEO mastery. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	05 Feb 2024	Linkbuilding with Digital PR	00:09:54
Send us a text Discover the power of digital PR and how it revolutionizes link building. Mark Rofe's digital PR Course: https://www.digitalprcourse.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	07 Feb 2024	Google Cache - Demise & Alternatives	00:07:08
Send us a text Are you prepared to navigate the shifting tides of SEO without the once-reliable Google cache link? Get ready to explore the brave new world of search engine updates with me, Ed Dawson, founder of KeywordsPupilUs.com. As Google retires a tool long cherished by SEO experts, this episode is your guide through the turmoil, offering essential alternatives and strategies to ensure that your website remains visible and competitive. By tuning in, you'll gain the knowledge to keep your content fresh in Google's eyes, even as traditional methods become relics of the past. In our timely discussion, we'll unlock the secrets of utilizing Google Search Console's URL inspection tool and dive into the depths of the Wayback Machine at archive.org—a treasure trove of historical web page data. This episode isn't just about the loss of a tool; it's a masterclass in adaptability and foresight, crucial for anyone in the SEO game or managing online content. Join us as we chart a course through these changes, equipping you with the practical know-how to safeguard your rankings and stay ahead in the ever-evolving digital landscape. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	09 Feb 2024	When Guest Posting Goes Wrong	00:12:21
Send us a text Are Google cracking down on Guest Posting for Link Building? The Twitter threads I refer to in the podcast: NicheSiteLady Announces Google Penalty Marie Haynes thread on NicheSiteLady's penalty SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	12 Feb 2024	The First Step in Mastering SEO That Most People Overlook	00:07:44
Send us a text Have you ever dreamed of launching your own website but felt overwhelmed by the thought of SEO? That's about to change. Join me, Ed Dawson, for a candid journey into the world of owning and evolving your digital presence. In episode 67 of "SEO is not that hard," I draw from my 20-year treasure trove of expertise to demonstrate just how empowering it is to build your very own website, whether you're an SEO novice or a seasoned professional. Embark on a masterclass of hands-on learning as we explore the ins and outs of keyword research, on-page SEO, and content creation from the ground up. Your site isn't just a canvas for your ideas; it's your laboratory for experimentation and growth in the ever-evolving SEO landscape. Discover the liberating benefits of steering your own digital ship free from client constraints and how that personal playground can keep you at the forefront of emerging technologies like AI. It's time to transform your SEO journey into an adventure. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	14 Feb 2024	To Follow Or Not To Follow, That Is The Question	00:14:23
Send us a text Unlock the secrets of link tagging with relationship values as I, Ed Dawson, unravel the complexities of SEO through my experiential lens. Prepare to navigate the nuanced terrains of nofollow, sponsored, and UGC tags, as we explore their critical roles in protecting your site and optimizing your link strategy. My two decades in the SEO arena have armed me with insights that promise to elevate your understanding and application of these pivotal attributes. In this episode of "SEO is not that hard," we journey from the genesis of the nofollow attribute to the sophisticated landscape of link attribution we see today. I'll share tales of how giants like Wikipedia and the BBC inadvertently nudged Google to refine its approach to evaluating links, and I'll guide you through employing these tags to distinguish between varying forms of content. Whether you're in affiliate marketing or a seasoned webmaster, this discussion is brimming with strategies to help you master the art of link attribution and keep your site in good standing with search engines. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	16 Feb 2024	Is The Helpful Content Update Throttling Your Traffic?	00:13:53
Send us a text Link To Carl's Podcast/Youtube - https://www.youtube.com/watch?v=w4KcuiqymHA Link to Twitter Thread - https://twitter.com/UKCarlBroadbent/status/1755149822900801985 Link to Google Search Liason Comments - https://twitter.com/searchliaison/status/1756030468561252718 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	19 Feb 2024	Move your content to the next level with Keyword Clustering	00:13:53
Send us a text Unlock the full potential of your website's content with a deep dive into the world of Keyword Clustering, as I, Ed Dawson, share my two decades of SEO wisdom. You'll come away with a fresh perspective on how to craft content that hits the sweet spot with Google, all while avoiding the SEO faux pas of cannibalizing your own efforts. Throughout the episode, we dissect the intricate process behind creating powerful keyword clusters, a method that has propelled KeyWordPeopleUse.com to the forefront of the industry. We'll explore the innovative techniques and cutting-edge software that have revolutionized how we group semantically related keywords, ensuring every piece of content you produce is a finely tuned magnet for search engine success. Tune in and transform your approach to SEO with insights and strategies that only come with years of experience in the trenches of site monetization. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	21 Feb 2024	Link Building Using Awards	00:11:26
Send us a text Unlock the secret to elevating your site's credibility and watch your SEO soar with innovative link-building through the power of awards. With two decades of experience under my belt, I'm peeling back the curtain on how cleverly crafted awards can catapult your website into the limelight, as we explore the lesser-known strategies that top industry players use to gain those precious backlinks. In this episode, we're steering clear of the beaten path and venturing into the world of creating your very own awards for backlink success—a tactic that has propelled brands like uSwitch.com to SEO stardom in the UK. Not only does this method bolster your authority, but it also attracts links from industry titans, turning your brand into an awarding powerhouse. So tune in and equip yourself with the practical tips and real-world examples I've amassed, ensuring your link-building efforts are not just effective, but award-winning. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	23 Feb 2024	What does Google really think about AI Content?	00:10:23
Send us a text Google Guidance on AI Content - https://developers.google.com/search/blog/2023/02/google-search-and-ai-content SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	25 Feb 2024	Are Niche Sites Dead?	00:11:20
Send us a text Is the age of niche sites crumbling before our eyes? As an affiliate marketer and SEO expert with two decades of experience, I, Ed Dawson, expose the stark realities and future possibilities for niche sites in the wake of Google's 'helpful content update.' This episode isn't just another doomsday prediction; it's a clarion call for content creators who've felt the seismic shift beneath their feet. I dissect the essence of a niche site and argue against the black and white narrative that's been painted post-update, emphasizing that the problem isn't the niche, but how we build upon it. Through a candid exploration, I reveal why some sites took a hit and how others can learn from their pitfalls. I discuss the importance of coherence, depth, and user-centric design, steering away from the peril of mere click-chasing. No stone is left unturned as I share practical advice on crafting sites with robust architecture and a focus on genuine value—strategies essential for weathering the storm of digital change. Join me in this honest examination, as I provide the compass for navigating the evolving landscape of SEO and affiliate marketing. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	28 Feb 2024	Get your Free copy of my 101 Quick SEO Tips	00:05:19
Send us a text You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	29 Feb 2024	Conversion Rate Optimisation (CRO)	00:12:17
Send us a text Book Recommendation: Making Websites Win Ever wondered why some websites seem to effortlessly turn casual browsers into loyal customers? Buckle up, as I, Edd Dawson of KeywordsPeopleUse.com, reveal how Conversion Rate Optimization (CRO) can be your secret weapon for ensuring visitors don't just land on your page but stay, engage, and convert. This isn't your run-of-the-mill SEO chatter; it's about supercharging user experiences and multiplying your business returns without pumping more into traffic. Through A/B and multivariate testing, we're zeroing in on strategies that make every click a potential ka-ching! Join me on this treasure hunt as we map out the digital landscape where SEO meets CRO, sharing over twenty years of wisdom in website development and monetization. Learn how CRO is indispensable across various online business models—from e-commerce to B2B services—and discover how to refine your website into a conversion magnet. We're not just talking increased revenue; it's about fostering growth that's both sustainable and impactful. If you're ready to convert passive visitors into active contributors to your business's success, this episode is your golden ticket. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	04 Mar 2024	Create More Than You Consume	00:08:55
Send us a text Unlock the transformative power of creation over consumption in the digital landscape with me, Ed Dawson, as we embark on a journey to turn knowledge into action. With over two decades of experience, I'll be your guide through the often overlooked yet critical practice of generating content that propels both personal growth and project advancement. This episode peels back the layers of the creative process, highlighting the vital step of moving from passive absorption to active production. As your host, I'll reveal how to shatter the barriers of self-doubt and perfectionism that hinder many from starting their creation journey. Together, we'll explore the symbiotic relationship between consuming knowledge and producing work, providing practical insights for anyone looking to leverage their SEO and affiliate marketing skills to build a success story. Join me for an engaging discussion that will equip you with the mindset and strategies needed to transition from a consumer to a creator in the world of online content. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	06 Mar 2024	Engineering as Marketing	00:11:18
Send us a text Ever wondered how the big players like HubSpot and AHREFS reel in customers without a sales pitch? Join me, Ed Dawson of KeywordsPeopleUse.com, as I pull back the curtain on the secret weapon of 'engineering as marketing'. In our latest podcast episode, we're not just talking theory; I’m going to give you a front-row seat to over two decades of my SEO and website monetization experience. You'll walk away understanding how to create free, high-value tools that don't just engage but also convert your audience into leads. This episode is a goldmine for those ready to transform their marketing strategy and stand out in a saturated digital landscape. We'll dissect how engineering as marketing can skyrocket your SEO with backlinks, and I'll show you the nuts and bolts of building a tool that complements your core offerings impressively. It's not just about drawing in users; it's about building a fanbase that can't wait to subscribe. So if you're itching to learn how to mix development with marketing for explosive growth, this is one episode you can't afford to miss. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	08 Mar 2024	Search Intent	00:17:23
Send us a text Ever wondered why your meticulously crafted website content doesn't hit the mark with your audience? In our latest podcast, I, Ed Dawson, peel back the layers on search intent, revealing the crucial role it plays in SEO strategy success. We dive into the psyche of the searcher, from the curious homeowner whose lawn care journey starts with a question, to the moment they confidently click 'buy' on that lawn mower. It's a riveting exploration that doesn't just tell you about the four main types of search intent—informational, commercial, transactional, and navigational—but shows you how to make them the cornerstone of your digital content, ensuring every piece you publish strikes a chord with your audience. Unlock the secrets of Google's search features as we dissect them to decipher the veiled intentions behind each query. With a keen eye on featured snippets, knowledge panels, and the array of search result gems, we learn to interpret Google's clues to user intent. This isn't just an academic exercise; it's a strategic masterclass in fine-tuning your content to cater to your audience's needs at every stage of their journey. Whether you're dishing out expert advice on an informational blog or driving sales on an e-commerce juggernaut, our discussion offers actionable strategies to elevate your SEO game and, ultimately, your bottom line. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	11 Mar 2024	Collect Testimonials	00:10:01
Send us a text The tool we use at KeywordsPeopleUse.com to collect and share customer testimonials is https://senja.io/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	05 Mar 2024	EMERGENCY PODCAST - March Core Update & Spam Update	00:04:35
Send us a text Google Blog Post: https://developers.google.com/search/blog/2024/03/core-update-spam-policies?hl=en Google Twitter Accouncement: https://twitter.com/googlesearchc/status/1765060149662920747 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	13 Mar 2024	March 5th 2024 Google Core and Spam Updates	00:29:00
Send us a text All the latest news on Googles March 2024 Core and Spam updates. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	15 Mar 2024	Can You Recover From A Google Penalty?	00:15:46
Send us a text I run through the types of Google Penalty and what you'll need to do to recover. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	18 Mar 2024	Is AI Content Doomed?	00:17:13
Send us a text We'll unpack the recent Google algorithm upheavals and what they mean for the future of AI-generated articles. Despite AI's growing capabilities, there remains an irreplaceable value in the authenticity and creativity that only human writers can offer. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	20 Mar 2024	Why you should ask your customers for feedback	00:10:07
Send us a text Ever wondered how a simple customer suggestion can transform an entire service offering? Join me, as i cover a game-changing discovery during an onboarding call with a ustomer, all revolving around the potential of customer feedback to revolutionize SEO strategies and website enhancement. A paying client’s curiosity about keyword cluster visualizations sparked an epiphany for us at Keywords People Use—highlighting a product feature we had completely overlooked. Also how you can apply the same strategy to empower your own SEO journey. It's a candid look at the ongoing dialogue that fuels customer satisfaction and service refinement—a narrative that proves the profound impact of listening to and acting on user feedback. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	22 Mar 2024	Why doesn't Google just tell us what it wants?	00:12:24
Send us a text Ever found yourself puzzling over the cryptic ways of Google's search algorithms? You're not alone. We tackle the burning question: Why can't Google just tell us what it wants? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	25 Mar 2024	Should you be giving up on Google?	00:14:46
Send us a text Link to the Sparktoro Report the episode covers: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	27 Mar 2024	Breadcrumbs	00:08:41
Send us a text Discover how the humble breadcrumb navigation can transform your website from a confusing maze to a user-friendly haven, boosting your SEO in the process. In this recent surge of Google spam and core updates, I've noticed a trend: sites getting hit are the ones missing out on these tiny yet mighty guides. Join me, Ed Dawson, as I pull from the classic Hansel and Gretel tale to shed light on how breadcrumbs not only help visitors retrace their steps but also serve as a GPS for search engines to better understand and rank your content. This episode peels back the layers on why breadcrumbs are a necessity, not just an option, for your site's design. I’ll walk you through the dual benefits of user experience enhancement and SEO improvement. From internal linking to schema markup, learn the tricks of the trade that can make your site a clear pathfinder in the dense forest of the internet. Whether you’re knee-deep in the world of web development or just dipping your toes into the SEO river, these insights are crucial for staying afloat in the ever-changing currents of website optimization. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	29 Mar 2024	Is the future of SEO less content?	00:11:47
Send us a text Has the content mill reached its expiration date? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	26 Mar 2024	Breaking News - New Keyword Clustering launched	00:12:21
Send us a text Link to watch the video : https://www.youtube.com/watch?v=i-S5gbV2nLI Link to try out Keyword Clustering : https://keywordspeopleuse.com/keyword-clustering-tool SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	01 Apr 2024	Why you should be Keyword Clustering	00:17:04
Send us a text Try our Keyword Clustering tool at : https://keywordspeopleuse.com/keyword-clustering-tool SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	03 Apr 2024	Looking at a site hit by the HCU and Core updates	00:11:34
Send us a text Links mentioned in the Podcast: Site affected: https://travellemming.com/ My Video to Nate - https://www.youtube.com/watch?v=BDPn7-7G2nc Keyword Clustering results - https://keywordspeopleuse.com/keyword-clusters/share/456 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	05 Apr 2024	Managing Risk and Building for the Long Term	00:13:35
Send us a text Saddle up for a journey through the SEO wilds post-Google's March 2024 core update with me, Ed Dawson, at the helm. I’m peeling back the curtain on how to navigate the ever-changing landscape of search engine optimization, sharing war stories from two decades in the trenches. Get ready for real talk on white hat versus black hat strategies, and the risks and rewards that come with each—one misstep could be the difference between a thriving site and a Google ghost town. As the dust settles on Google's latest algorithm shake-up, I dig into the nitty-gritty of what it means to build a sustainable SEO strategy that can weather the storm. Learn from my own close calls during the Penguin and Panda updates, where I saw nearly all traffic vanish overnight. It's a no-holds-barred lesson on the perils of short-term gains versus the payoff of playing the long game in SEO, so you can make informed decisions that keep your digital assets in the green for years to come. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	08 Apr 2024	The Labour Illusion - show your working	00:11:04
Send us a text Embark on a journey through the SEO landscape with me, Ed Dawson, where I peel back the layers of keyword clustering's evolution and reveal the game-changing approach we've adopted at KeywordsPeopleUse.com. Say goodbye to the misleading shortcuts of AI-based clustering, as we explore the detailed world of SERP clustering, where actual Google-recognized clusters come to light. This meticulous process might take longer, but the results are well worth your patience. Understanding the mechanics behind the scenes can significantly enhance your search engine results, and I'm here to guide you through why it's a game-changer for your online strategy. We also tackle the fascinating 'labor illusion' and its role in SEO. I'll share how transparency about our SERP clustering method not only educates but also adds perceived value to our work, even extending the wait time for results. A case study from BroadbandUK serves as a practical example of this phenomenon and how patience can result in greater user satisfaction and outcomes. If you're ready to invest in a more intelligent approach to SEO that delivers a richer harvest, let's uncover together the profound impact that understanding and patience can have on your digital presence. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	10 Apr 2024	Building versus Buying Backlinks	00:14:41
Send us a text Unlock the secrets of authentic SEO success as we navigate the murky waters of backlink acquisition. In the realm of search engine optimization, the line between ethical link building and the frowned-upon practice of buying backlinks is razor-thin. This episode sheds light on the crucial distinctions, highlighting why Google places such high value on natural, merit-based linking and how deviating from this can land your website in hot water. You'll gain insights into the algorithm's underpinnings and understand precisely why the search giant penalizes those who try to game the system. As we expose the red flags of dubious link promises and dissect the implications of black hat tactics, I also weave in a personal tale illustrating the profound impact of digital PR and organic engagement. The journey of converting social media interactions into natural backlinks serves as a testament to the power of genuine relationships in the digital sphere. Prepare to arm yourself with the knowledge to bolster your web presence ethically, tapping into sustainable strategies that align with Google's vision of quality and relevance. No shortcuts, no quick fixes—just solid, actionable guidance for climbing the SEO ladder the right way. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	12 Apr 2024	How many questions should I answer per page?	00:09:44
Send us a text Ever find yourself pondering how to skyrocket your website's SEO through smart content strategy? I'm Ed Dawson, and in this latest discussion, I'm peeling back the layers on the art of keyword clustering—a game-changer for anyone eager to amp up their online presence. As the brains behind KeywordsPeopleUse.com, I've harnessed over two decades of experience to help you siphon through the noise and pinpoint the burning questions your target audience is relentlessly searching for. We're talking jigsaw puzzles to JavaScript, and everything in between! Prepare to have the curtain lifted on a revolutionary approach to content organization that could see your page rankings soar. I'll walk you through the ins and outs of grouping user-generated questions into SEO gold, using real-world examples to illustrate how to cater to your reader's curiosity. By aligning your content with Google's understanding of related queries, you're not just ticking boxes for a search algorithm—you're crafting an engaging narrative that resonates with flesh-and-blood users. So grab a notepad and settle in; we're about to transform the way you think about SEO. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	15 Apr 2024	Just read Google's Guidelines	00:10:33
Send us a text Google Search Essentials (formerly Webmaster Guidelines) : https://developers.google.com/search/docs/essentials Google Quality Rater Guidelines : https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	17 Apr 2024	What is Information Gain and does it explain the Helpful Content Update?	00:13:47
Send us a text Link To Google Patent that mentions Information Gain: https://patents.google.com/patent/US11354342B2/en SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	19 Apr 2024	Cloaking - a Blackhat story	00:12:18
Send us a text What is Cloaking? Why do some people do it? How does it work? Why do I not recommend doing it? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	22 Apr 2024	Link Terminology	00:12:23
Send us a text SEO Glossary : https://keywordspeopleuse.com/seo/glossary SEO Guide to Links: https://keywordspeopleuse.com/seo/guides/links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
	24 Apr 2024	Keyword Cannibalization, how to avoid, how to fix it.	00:14:50
Send us a text Ever felt like your web pages are locked in a battle royale for Google's attention? That's keyword cannibalization, and it's eating up your SEO efforts! This episode is your guide through the murky waters of self-competing content, providing a deep dive into how multiple pages targeting the same keyword can trip up search engines and dilute your rankings. We untangle the web of similar but distinct search intents, like the fine line separating 'BT Broadband Deals' from 'BT Broadband Reviews', and illustrate why it's crucial for your website's architecture to strategically align with unique user intents for each page. Roll up your sleeves as we map out a practical strategy to hunt down and tackle keyword cannibalization head-on. Using a mix of keyword clustering techniques and insights from Google Search Console, we'll show you how to spot where your content is clashing and cannibalizing its own performance. But fear not, we don't stop at diagnosis. This discussion is packed with actionable solutions, from consolidating competing pages to employing canonical tags and creating content that truly resonates with what your audience is searching for. By the time you're through with this episode, you'll be ready to enhance your SEO game and ensure your site's content feasts on search rankings, rather than itself. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com *Help feed the algorithm and leave a review at* *ratethispodcast.com/seo* You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a question and get on the show Click here to record a question Find Edd on Linkedin, Bluesky & Twitter Find KeywordsPeopleUse on Twitter @kwds_ppl_use "Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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