SEO and Digital Marketing Trends (Marc)

What is SEO for HVAC Contractors?

Just because we add HVAC to the beginning of “SEO”, doesn’t mean it changes the process of SEO any differently than other normal SEO functions. SEO is the process of increasing website traffic through improvements in visibility on a search engine results page. Every SEO campaign has different factors depending on the niche, audience, competition, or website. However, all SEO campaigns have the same goal in mind to raise awareness and rise higher in SERPs. 

When it comes to SEO for HVAC contractors, it simply focuses on different onsite and offsite recommendations to help improve HVAC companies rank against their competitors on SERPs. When HVAC companies utilize SEO through different SEO company services, the visibility of the site improves in organic search and traffic.

Support the show

Mother's will always choose an Organic crib mattress over non-organic mattresses. Mattresses that contain polyurethane or vinyl are laden with chemicals that can potentially harm your baby over time. The toxic chemicals can come into contact with your baby through contact with the skin, through the respiratory system and by the mouth as your baby chews on a lot of things when very young. 

That's why it's essential to outfit your baby's crib with a non-toxic crib mattress. 

The benefits of using an safe, non-toxic crib mattress that has some organic components are many, but here are a few. 

- Natural crib mattresses contain natural latex foam, wool and cotton which won't emit any harmful VOC's into the environment where your baby sleeps. 

- Many Non-toxic crib mattresses contain materials that are certified to by safe for your baby. The certifications include GOLS (Global Organic Latex Standard), USDA (United States Department of Agriculture), Greenguard Gold, OEKO-Tex, and GOTS (cotton). 

-No offgassing chemicals from polyurethane foam or vinyl covers

- No fire retardants that have been linked to cancer

- Hypoallergenic – the materials are less likely to cause an allergic reaction. However, there may by a risk of an allergic reaction to any material. 

- Better for the environment – Natural crib mattresses contain many materials that are biodegradable and come from a renewable resource. The cultivaltion and harvesting of these resources also provides many socio-economic benefits.

- Some models like the Wovenaire by Newton are more breathable. this will lower the chances of your baby being affected by SIDS (Sudden Infant Death Syndrome)

Support the show

In this episode we are going to talk with Asif and Kaisar about their notorious affiliate marketing story regarding Conch House.  This is an episode you won't want to miss.  During the interview we get into their plan for making money with affiliate marketing, what worked and what didn't, how much money they made on Amazon, their best tips for affiliate marketing and what their plans are for duplicating this process again!

Support the show

In this example I am using an article about Why Your Dirty Parking Lot is Costing You Customers and Hurting Your Business to automate the process of creating the podcast directly from the article.

Support the show

In the upcoming course called "ONE Week PBN Network", we will take you through all the stages of building a PBN network with a small budget.

1. Finding PBN Domains
2. Building PBN Sites
3. Power Up Your PBN Network

You can click Local SEO Strategies and find more tips for optimizing your site.

https://full-cup-marketing.business.site

Support the show

Bing Pages recently launched for personal and business. This isn't your normal Bing Business Listing but a new profile page that integrates social media accounts.  Here are a few of the benefits for claiming your Bing Page.

• Pulls in your social feeds into a profile type page
• Website links dofollow and pass authority to your site
• Must be connected to a Twitter account when you sign up
• You can have multiple pages tied to the same email but they will require unique Twitter accounts
• They allow you to promote one of the posts from your feed every day for 24 hours
• They guarantee a minimum of 10,000 impressions within their search results
• You can choose the categories you would like your post displayed in.

Sign Up for your Bing Page

Support the show

In this episode I address some of the results I got after creating my Bing Profile.  At the time of uploading, the Bing Pages has gotten me 2.1 million impressions in the Bing Search Results!.

Bing Profile
SEO Tips

Support the show

SEO for Podcasting - Yes it is a thing! Podcasts can help increase rankings in search results.  We are going to be releasing a course on best practices for this in the near future. 

Also in this episode we discuss analytic results from Bing Pages. Increase marketing results by claiming your Bing Page today and start taking advantage of the free promotion campaigns they offer.

You can find the video for this podcast episode at https://www.youtube.com/watch?v=8dJDyR_sMMY

Support the show

In this episode of SEO and Digital Marketing Trends

1. Perceived Customer or Client Value - What is the value perception that your clients have regarding your business, products or SEO services? We provide some examples and tell you the story about the client we lost. Did they leave because they didn't value what we do?
2. SEO Tools - First we will take a look at optimizing images for SEO.  Most people know about file sizes, file names and alt text, but EXIF data is not known to most businesses and its something the search engines look at. In the second SEO tool we discuss TubeBuddy and the new SEO Studio they have in the updated version.

TO PURCHASE IMAGE GEO TAGGER VISIT https://jvz7.com/c/47879/239341
TO PURCHASE TUBEBUDDY VISIT https://www.tubebuddy.com/seopodcast

1. Video Communication - The way we communicate with clients is just one way I think we can differentiate ourselves from competitors.  Yes there are others but this is just one way of adding more value to what we offer.

For more SEO Tips visit https://full-cup-marketing.business.site

To subscribe and watch the video version of this podcast, click SEO & Digital Marketing Trends Videos or you can find us on iTunes and Google Play or your favorite podcast app by searching SEO and Digital Marketing Trends.

Support the show

We have officially launched what we consider one of the Best SEO Courses in 2020. If you didn't get it, now is your chance.  I am also giving you a little preview into a new video that will be released within that course today.  In this new video you will get an amazing strategy for marketing your local business that utilized Amazon.  Yes you heard that correctly, AMAZON Marketing Strategies!

Thanks again for listening I hope you are enjoying the content.

Support the show

Google continues to update and they have now brought us a new tool that I think is the best keyword tool for understanding behaviors and what people are searching now.  In this update I am also going to explain what I think is happening with the new search update and how the algorithm could be impacting your business.

Hope you enjoy our SEO Podcasts, please like, share and comment.  For more SEO Pocasts visit https://seo.buzzsprout.com or https://full-cup-marketing.business.site

You can use the new Google Behavioral Keyword Tool by clicking https://www.thinkwithgoogle.com/feature/category-trends/us/month

Support the show

What is SEO Authority?  It means different things to different people. 

We will be launching a new course on June 15th and with that course we are actually giving away an eBook on this strategy for FREE!  In this SEO Author-ity eBook we are going to talk about the different types of authority in the SEO industry and how you can get it.  And when we say get it, we are talking about getting published.  We cover getting published on Amazon or within other online and industry print publications.

Inside the eBook you are also going to get some great insights and tips from some of the best in the Digital Marketing and SEO industry.  These include: Matt Diggity, Dino Gomez, Craig Campbell, Holly Starks, Jonathon Kiekbusch, Terry Samuels, Garret Acott and many more to be added!

What can you expect to get in the paid course?
ADDITIONAL STRATEGIES

MORE SELF PUBLISHING OPTIONS

GETTING BACKLINKS TO YOUR EBOOK

CLIENT REVENUE OPPORTUNITIES

HOW TO GET DOFOLLOW BACKLINKS FROM AMAZON

SECRET OPTIMIZATION TIPS

HOLLY’S METHOD FOR RANKING EBOOKS ON GOOGLE

Snippits from SEO and Marketing Experts.
As a mentor to online coaches who want to scale to 6 and then 7 figures I believe it is important that our clients work diligently to land guest podcast interviews, speaking gigs, contributing articles to media sites, and author or co-author books to help with their perceived authority and gain recognition for their expertise.   - Dino Gomez

Authority comes in many shapes and sizes, and while there are some nuances between what makes a website an authority vs a person in "the real world", there are equally as many parallels.  - Johnathon Kiekbusch

Authority, to me, represents “trust” – the trust your potential and current customers have in you because of the strength of your brand.  In a sea of aggressive marketers fighting for attention, authority allows your marketing efforts to rise  above the crowd, and thus your products and services convert with little or no paid advertisement.  - Matt Diggity

Backlinks and authority work like just like all other authority in this world; People listen to authority and assign value and importance to it. The more authority that you have, the more it's valued, and the more people listen. On the Internet, this displays as traffic to your website.  - Garret Acott

So building authority in the world of Digital Marketing is important, from an SEO point of view we all want that link juice from high authority websites, newspapers, conferences and maybe even from our peers in the industry, these are the key places to build website authority and build up the domain authority that will give you the power to rank a lot of the content on your website.  - Craig Campbell

Support the show

We had a great few days in the Google News Mastermind in Wichita. Covered everything from how to use the Robinhood App to creating Google News sites and get them approved, how to optimize the sites and how to monetize Google News sites. Those in attendance also got some great tips for powering up your sites with backlinks and some secret details to Holly's CTR and Mobile Phone strategies that are killing it with Google Local and Google Maps.

Because of the interest, we are planning to do another Google News Mastermind in Dallas either the third or fourth weekend in October. Seats will be limited in person and online as to be able to connect and spend time helping you succeed. Just like the first Google News Mastermind, this one will include a verified Google News site for every attendee in the niche of your choosing.

ALSO, cant wait to give you more details about the Robinhood testing we are doing.
https://trading-u.com/how-to-use-the-robinhood-app-for-beginners/

If you aren't familiar with Robinhood and want to see more info about dividend stock investing, check out https://trading-u.com/2020-investing-guide-to-robinhood-dividends/

Support the show