Send It! (Send It!)
Explorez tous les épisodes de Send It!
| Date | Titre | Durée | |
|---|---|---|---|
| 07 Jan 2025 | EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025 | 00:45:38 | |
Hosts Jimmy Kim and Chase Dimond recap the standout moments from email and SMS marketing in 2024. From the most effective campaign strategies to the unexpected trends that shaped consumer behavior, they’re breaking down what worked and why. This episode also explores how AI is redefining personalization, the untapped potential of rich communication services (RCS), and how zero-party data is giving brands a competitive edge. Tune in as they share insights on navigating new privacy regulations, the rise of conversational marketing, and real-life examples of eCommerce brands turning these trends into tangible results. Whether you're looking to sharpen your 2025 strategy or catch up on the year’s biggest shifts, this episode is packed with actionable takeaways you won’t want to miss. Here's what we're diving into:
EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025 ______ 01:59 Welcome to Send It 02:13 Hot Off the Press: Comcast Email Changes 03:29 Year of Email 2024 Recap 15:08 The Power of Email Automations 18:35 SMS Marketing Insights 21:03 Push Notifications: The Surprising Data 22:29 Campaigns vs. Automations: The Conversion Debate 25:23 Top 10 Predictions for 2025: AI and Retention Marketing 43:20 Conclusion and Upcoming Episodes ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 08 Oct 2024 | EP1: 2024 Email, SMS & The Future of Retention Marketing | 00:47:26 | |
Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024. From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving). Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers. Here's what we're diving into: - State of Email Marketing in 2024—what’s hot, what’s not - The rise of deliverability standards - How privacy laws and iOS updates are changing the game - Deep dive into email metrics and SMS performance (real data, real talk) - Pro tips for keeping your audience engaged in 2025 - Future predictions for retention marketing and more Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com ______ 00:00 Teaser Trailer 00:48 Meet the Hosts: Jimmy Kim and Chase Dimond 02:02 State of Email Marketing in 2024 03:02 Key Changes in Email Deliverability 05:43 Impact of Privacy and Security Updates 10:42 Email Metrics and Trends 23:35 Analyzing Order Value Trends 24:51 SMS Performance Insights 27:32 Consumer Behavior and Channel Preferences 31:24 Future of Email Marketing 38:55 Audience Management Strategies 44:07 Final Thoughts and Wrap-Up ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond/ IG: https://www.instagram.com/chasehunterdimond/ Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 25 Feb 2025 | EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement | 00:59:29 | |
The future of customer engagement is here—are you ready to keep up? As the modern commerce experience evolves, brands that master omnichannel marketing will dominate. In this episode of Send It, Jimmy Kim and Chase Dimond sit down with Rytis Lauris, Co-founder and CEO of Omnisend, to explore the next frontier of customer connections. From maximizing automation effectiveness to seamlessly integrating email and SMS, Rytis shares what it takes to stay ahead in retention marketing. You’ll learn the biggest pitfalls in automated campaigns and how to avoid them, the latest trends in marketing automation, and how to leverage AI for smarter, more personalized communication. EP 19: Email, SMS, and Beyond: Rytis Lauris on the Future of Customer Engagement Here's what we're diving into: Why visual appeal is crucial for high-ticket online sales. The real story behind Omnisend's “customer-funded”/bootstrapped success. How to combine email, SMS, and automation to boost conversions by 47%. The secret to avoiding common automation pitfalls. What’s next for Omnisend—including new features and AI integrations. Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 02:24 Podcast Introduction and Guest Welcome 05:12 The Founding Story of Omnisend 11:04 The Evolution of Marketing Automation 19:16 The Role of SMS in Marketing 22:16 Omnichannel Marketing Strategies 30:07 Common Pitfalls in Automated Campaigns 31:34 Maximizing Automation Effectiveness 33:37 Testing Strategies for Email and SMS Campaigns 37:53 Navigating Privacy Regulations 44:00 Omnisend Customer Success Stories 47:25 Overcoming the Learning Curve with New ESPs 51:16 Upcoming Features and Solutions at Omnisend 54:16 Advice for Founders and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 22 Oct 2024 | EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using | 00:39:58 | |
EP3: The BEST BFCM Email Strategies You're NOT Using It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season. Here's what we're diving into:
Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com. ______ 00:00 Introduction and Catching Up 00:14 Exciting News: Commerce Roundtable Acquisition 00:30 Podcast Kickoff and Theme Introduction 01:53 Breaking News: Email Logo Updates 04:11 Black Friday Cyber Monday Strategies 04:40 Volume Management for BFCM 06:51 Retargeting and Automation Tips 09:56 SMS Strategies and Compliance 14:33 Holiday Marketing Roadmap 21:45 Excitement and Segmentation 22:02 Messaging Strategies: Us vs. Them 23:08 Reminder SMS: Immediate Action 26:24 Closing Soon: The Power of FOMO 29:52 Encore Email: Last Chance 33:18 Final Thoughts and Call to Action 34:06 Black Friday Success Story 38:01 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 19 Nov 2024 | EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained | 00:35:24 | |
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data. Here's what we're diving into: Defining Data Types: Zero Party, First Party, Third Party Understanding Third-Party Data and Compliance Regulations Leveraging First-Party Data for Segmentation Zero-Party Data – How to Collect and Use It First-Party Data – How to Leverage Behavior-Based Data Third-Party Data – How and When to Use It Helpful Tools for Third-Party Data Collection Best Practices and Mistakes to Avoid ______ 00:00 Introduction to Visitor Data Identification 02:22 Hot Off the Press: iOS 18 and RCS 03:56 Defining Zero, First, and Third Party Data 06:30 Collecting and Using Zero Party Data 11:53 Exploring Tools for Data Collection 13:44 Leveraging First Party Data for Segmentation 16:04 Understanding Third Party Data and Compliance 17:54 The Impact of Cambridge Analytica on Privacy 18:08 The Benefits and Concerns of Third-Party Data 18:39 Regulations and Tools for Data Privacy 24:39 Leveraging Third-Party Data for Marketing 28:48 Best Practices and Mistakes to Avoid 32:36 Conclusion and Next Episode Preview ______ Follow Jimmy & Chase on social Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 05 Nov 2024 | EP5: The Science of Copy: How to Drive More Opens and Conversions in eCommerce Email Marketing | 00:38:19 | |
Strong copy = stronger sales In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and SMS marketing. They explore a wide range of copy styles and key strategies that drive conversions and strengthen brand loyalty. Tune in for actionable tips, practical insights, and proven rules to help you craft more engaging, high-converting messages. Here's what we're diving into:
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ 00:00 Introduction to Gmail's New Features 01:51 The Science of Copywriting 05:19 Storytelling in Copywriting 09:33 Benefit-Oriented Copy: Highlighting Customer Gains 14:30 Social Proof Copy: Building Trust 18:30 PAS Framework: Problem, Agitate, Solution 22:16 Fundamental Rules of Copywriting 24:33 Crafting Irresistible Offers 26:57 Unique Selling Propositions 31:43 Editing for Clarity and Impact ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 15 Apr 2025 | EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger | 00:47:51 | |
In this episode of Send It!, Jimmy and Chase sit down with Sarah Levinger, founder of Tether, to unpack how psychology drives performance in email and SMS marketing. Sarah is known for helping brands decode why people buy—and today she’s sharing practical frameworks, emotional triggers, and real-world tactics to make your campaigns hit harder (without crossing the ethical line). Whether you’re crafting a subject line or building a full retention strategy, this one’s packed with gems. EP 26: Emotional Marketing in Email & SMS: Tapping Into Psychological Triggers with Sarah Levinger Here's what we're diving into: - What emotional marketing really is—and why it beats pure logic - Using NLP and Core Identity Mapping to shape messaging - Real examples of emotional hooks in subject lines, body copy, and CTAs - The most common emotional triggers in ecom (and how to find yours) - Balancing persuasion with trust: how to stay ethical and authentic - Long-term strategy tips for integrating psychology across the customer journey - Lightning round: Sarah’s top tools, biggest misconceptions, and favorite triggers Thank you our friends at Omnisend, Nacelle and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit ______ 00:00 Understanding Audience Segmentation 02:45 Meet Sarah Levenger: The Emotional Marketing Expert 08:33 The Power of Emotional Marketing 14:06 Psychological Frameworks in Marketing 21:36 Testing and Validating Emotional Triggers 23:44 Crafting Effective Subject Lines 26:30 Marketing Trends and Their Evolution 26:54 Ethical Considerations in Marketing 29:22 Leveraging AI for Personalization 31:51 Building a Brand's Emotional DNA 36:57 Actionable Tips for Emotional Marketing 39:04 Long-Term Strategies for Emotional Marketing 41:41 Lightning Round: Insights and Tools ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 04 Mar 2025 | EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce | 00:48:37 | |
Customer acquisition costs have risen 60% in the last five years—which means squeezing more revenue out of each purchase is more important than ever. One of the best ways to do that? Boosting your Average Order Value (AOV). Higher AOV means more revenue per customer—without injecting more into your marketing budget. And one of the best ways to boost AOV? Cross-selling and upselling through email and SMS. In this episode, hosts Jimmy Kim and Chase Dimond are giving you a masterclass in using cross-sells and upsells to increase AOV. They’ll walk through the exact strategies, timing, and automations you need to seamlessly integrate these tactics into your retention marketing. EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce Here's what we're diving into: - Why AOV is crucial for profitable growth - The difference between cross-selling & upselling—and when to use each - The two key trigger points for automating these strategies (post-purchase & lifecycle) - How to structure email and SMS flows for maximum conversions - Building a cross-sell/upsell content calendar to stay consistent - Balancing evergreen vs. time-sensitive offers Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502 eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 00:00 Introduction to Cross-Selling and Upselling 00:57 Celebrating Podcast Milestone 02:39 Strategies for Cross-Selling and Upselling 10:08 Email Structure and Flow for Cross-Selling 16:25 SMS Flow Structure for Cross-Selling 17:43 Developing a Cross-Sell and Upsell Content Calendar 35:16 Practical Examples of Seasonal Bundles 39:22 Measuring Success Beyond AOV 43:43 Conclusion and Next Steps ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 12 Nov 2024 | EP6: Email Personalization at Scale: Automating Without Losing The Human Touch | 00:32:45 | |
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP6: Personalization at Scale: Automating Without Losing The Human Touch Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty. The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid. Here's what we're diving into: Cox Cable's transition to Yahoo mail The Basics of Personalization Our Best Tactics for Effective Personalization How to Personalize at Scale with Automation Common Personalization Mistakes to Avoid ______ 00:00 Introduction to Personalization 02:16 Sponsor Shoutout and Hot Topics 02:45 The Big News: Cox Email Transition to Yahoo 04:27 Today’s Agenda: Personalization at Scale 05:27 Basics of Personalization 14:58 Tactics for Effective Personalization 18:26 Behavioral Triggers and Automations 19:44 Segmentation Tactics for Personalization 22:52 Avoiding Common Personalization Mistakes 26:15 The Role of AI in Personalization 28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 08 Apr 2025 | EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered | 00:55:56 | |
Email deliverability isn’t just a buzzword—it’s the backbone of every successful retention strategy. In this episode of Send It, Jimmy Kim and Chase Dimond take you behind the scenes of their recent “Retention Reimagined” webinar, giving you an unfiltered, tactical breakdown of what deliverability actually means in 2025. If you’ve ever wondered why your emails land in spam, how Gmail decides your fate, or what “reputation resets” are—this is the episode to bookmark. From real-time scoring mechanics to seed testing strategies and the impact of content structure on inbox placement, this masterclass is packed with actionable advice. Stay till the end for 10 tips that will reshape how you send in 2025—and some candid Q&A you won’t want to miss. EP 25: 2025 Email Deliverability Masterclass - How Email is ACTUALLY delivered Here's what we're diving into: - How inbox placement actually works (hint: it’s not your ESP’s fault) - Real-time scoring: how Gmail evaluates your emails- How to run a seed test like a pro - What Google Postmaster and Yahoo Sender Hub tell you - 10 tactical deliverability tips for 2025 - How to handle dark mode, spam words, and content engagement Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/email-sendit-nacelle Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://eemtrk.com/sendit-nacelle eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community ______ 00:42 Welcome to the Show 05:29 The Importance of Deliverability 12:09 How Deliverability Actually Works 18:38 Promotional vs. Spam Folders 23:37 Improving Your Deliverability 29:30 Importance of Good Content in Emails 29:39 10 Quick Tips for Better Email Delivery 31:36 Fast Fire Tips for Email Success 35:55 Best Practices for 2025 44:50 Q&A Session ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 01 Apr 2025 | EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era | 00:33:35 | |
Apple's latest privacy updates—Mail Privacy Protection (MPP), Link Tracking Protection, and ongoing iOS 18 changes—are making it harder than ever for eCommerce marketers to track email and SMS performance. Open rates are unreliable, link parameters are being stripped, and App Tracking Transparency (ATT) is limiting data visibility. So, what now? In this episode, we break down what these changes actually mean, share real-world brand insights, and lay out a step-by-step strategy for navigating this new era of retention marketing. If you've noticed inflated open rates, misattributed clicks, or challenges in SMS tracking, this one's for you. EP 24: Navigating iOS and Privacy Changes: Email & SMS Marketing in a New Era Here's what we're diving into: - How Mail Privacy Protection (MPP) inflates open rates & skews data - The impact of Link Tracking Protection on email & SMS attribution - Why ATT is still a major hurdle for retargeting & cross-channel marketing - The rise of first-party & zero-party data (and how to collect it) - What KPIs actually matter now (hint: clicks & revenue over opens) - Tech solutions & workarounds to maintain accurate tracking - Expert insights on the future of email & SMS in a privacy-first world Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/get-started?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=product_launch&utm_id=npr_li_202504 eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ Join our community of 320+ Retention marketers! https://ecomemailcertified.com/join-community ______ 02:34 Deep Dive into iOS Privacy Changes 08:18 Impact on Email Marketing Metrics 14:06 Impact on SMS Marketing 16:35 Technical Deep Dive: MPP and Link Tracking 19:20 Adapting to Privacy Changes 25:51 Future Outlook and Predictions 27:49 Conclusion and Final Thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 18 Feb 2025 | EP 18: Automate Perfectly Timed Emails & SMS with Behavioral Triggers | 00:36:23 | |
Want to make your email and SMS marketing work while you sleep? In this episode of Send It, Jimmy Kim and Chase Dimond break down the power of behavioral triggers—automated messages that reach customers at the perfect moment. Whether it’s abandoned cart reminders, price drop alerts, or personalized re-engagement flows, these automations can drive revenue on autopilot and the two hosts will walk you through the exact strategy for each one. Tune in to learn how to set up, optimize, and refine your email & SMS automations for better conversions, higher engagement, and a seamless customer experience. EP 18: Automate Perfectly Timed Emails & SMS with Behavioral Triggers Here's what we're diving into:
Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 02:58 Defining Behavioral Triggers 05:27 Welcome Series for Non-Buyers 07:28 Abandoned Cart Strategies 09:02 Abandoned Checkout Strategies 12:24 Browse Abandonment Tactics 13:46 Welcome Series for New Customers 16:08 Price Drop Notifications 18:27 Out of Stock Notifications 22:16 Date-Based Triggers 24:14 Order Confirmation and Shipping Follow-Up 25:50 Re-Engagement and Sunset Flows 27:14 Reviewing and Optimizing Automations 28:52 Certification Program Announcement 30:05 Final Tips and Advice ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 10 Dec 2024 | EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS | 00:38:56 | |
EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS Turn first-time buyers into repeat customers! In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond break down essential email and SMS marketing strategies to boost retention and drive repeat sales. They dive into the power of personalized communication, loyalty programs, and segmenting your audience to deliver targeted offers that keep customers coming back. Plus, they explore the metrics that matter—like repeat purchase rates and customer lifetime value—and share tips for leveraging tools to optimize your efforts. Here’s what we’re diving into: Tune in now for actionable insights that will level up your retention marketing game! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/ Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ 00:00 Introduction to Retention Marketing 00:46 Key Metrics for Monitoring Repeat Sales 01:01 Analyzing Click Rates and Negative Clicks 02:39 Welcome to 'SendIt!’ Podcast 06:40 Importance of Repeat Customers 09:48 Crafting Effective Welcome Series 12:10 Leveraging Post-Purchase Flows 16:32 Segmentation Strategies for Personalized Communication 18:46 Segmenting Buyers for Personalized Offers 19:12 Real-Time Segmentation and Immediate Messaging 20:19 Exclusive Offers and Loyalty Programs 21:04 Incentives for Repeat Purchases 21:45 Building Brand Affinity and Loyalty 25:46 Timing and Frequency of Customer Communication 33:14 Importance of Customer Reviews and Engagement 34:48 Key Metrics for Success 37:18 Conclusion and Next Steps ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond IG: https://www.instagram.com/chasehunterdimond Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 03 Dec 2024 | EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement | 00:35:16 | |
Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/ Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce. They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it! Here's what we're diving into:
______ 00:21 Understanding SMS Marketing 00:43 Exploring Blue Sky Social Media 02:04 Welcome to Send It Podcast 02:33 Thank you to our sponsors! 05:12 Diving into SMS Strategy 11:50 Compliance and Deliverability in SMS 15:23 Best Practices for SMS Timing 17:11 Optimal SMS Frequency 18:38 Crafting Effective SMS Copy 19:56 Tone and Personalization in SMS 21:30 Integrating Email and SMS Strategies 26:38 SMS vs MMS: Cost and Effectiveness 29:00 High-Intent SMS Tactics 30:30 Common SMS Mistakes to Avoid 33:01 Conclusion and Next Steps ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 15 Oct 2024 | EP2: The Secrets of Email Deliverability: What Google Doesn’t Want You to Know | 00:26:13 | |
Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the mark—and how to ensure they land a spot in the coveted inbox instead of spam. Here's what we're diving into: - Top myths about deliverability—DEBUNKED - Pro-level tips to warm up new email addresses and avoid red flags - 10 must-know tactics to drive sky-high engagement with your email campaigns - Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024 Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement. ______ 00:00 Introduction and Podcast Kickoff 00:07 Deep Dive into Email Deliverability 01:30 Understanding the Importance of Deliverability 03:53 Breaking Down Email Deliverability Myths 06:37 The Technical Side of Email Deliverability 10:53 Testing and Improving Email Deliverability 13:31 Understanding Email Spam and Relevance 13:54 The Importance of Warm-Up in Email Marketing 14:40 Best Practices for Email Warm-Up 16:27 Common Mistakes in Email Warm-Up 19:46 10 Quick Tips for Better Email Deliverability 23:59 Wrapping Up and Final Thoughts ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: X: https://x.com/ecomchasedimond Linkedin: https://www.linkedin.com/in/chasedimond/ IG: https://www.instagram.com/chasehunterdimond/ Tik Tok: https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 11 Mar 2025 | EP 21: AI Product Recommendations That Drive Revenue: How Nacelle’s Brian Anderson is Transforming eCommerce Personalization | 00:52:04 | |
Product recommendations can make or break your revenue—so why do so many brands get them wrong? This episode of Send It! dives into AI-powered product recommendations with Brian Anderson, CEO and Founder of Nacelle. Brian joins Jimmy Kim and Chase Dimond to explore how AI is reshaping eCommerce personalization, allowing brands to craft more engaging shopping experiences that drive higher conversions. In this episode, Jimmy, Chase and Brian uncover what most brands get wrong about personalization, the biggest challenges in building a recommendation engine, and explore the importance of human oversight in leveraging AI for marketing, to ensure it serves as a tool to enhance human creativity rather than replace it. They also discuss the future of eCommerce personalization and what’s next for Nacelle. EP 21: AI-Powered Product Recommendations: Driving Revenue Without Compromising Privacy Here's what we're diving into: - Why retention marketing is more valuable than ever—and AI’s role in it - The biggest challenges in building meaningful product recommendations - How Nacelle balances personalization with privacy concerns - The importance of metadata and product context in AI recommendations - Why giving merchants manual control over AI suggestions is critical - Common mistakes brands make with eCommerce personalization Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502 eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 02:15 Introducing Brian Anderson 06:24 The Importance of Retention Marketing 13:35 Product Recommendation Engines 16:34 Navigating Personalization and Privacy 25:39 Busting the Myth of Personalization 28:29 The Importance of Metadata in Recommendations 30:21 AI and Human Collaboration in Marketing 34:57 The Role of AI in Engineering and Marketing 45:12 The Future of E-commerce Personalization 48:04 Wrapping Up and What's Next for Nacelle ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 04 Feb 2025 | EP 16: Ethical Retention Marketing: Balancing Tactics with Customer Respect | 00:33:16 | |
Where do you draw the line between effective strategy and unethical tactics? In this episode of Send It, Jimmy Kim and Chase Dimond tackle the fine balance between aggressive marketing and customer respect. From misleading subject lines to intrusive personalization and legal landmines like CAN-SPAM violations, they break down the dark side of retention marketing and why cutting corners can backfire. If you've ever questioned whether your email and SMS tactics are pushing too hard, this one's for you. But it’s not all doom and gloom—we’re also sharing the blueprint for ethical, high-converting retention strategies that keep customers engaged without resorting to manipulation. Learn how transparency, value-driven content, and list hygiene can drive long-term success while protecting your brand’s reputation. EP 16: Ethical Retention Marketing: Balancing Tactics with Customer Respect Here's what we're diving into: The fine line between transparency vs. manipulation in retention marketing How shady tactics (misleading subject lines, fake sender names) violate CAN-SPAM Why ethical marketing leads to higher customer lifetime value Best practices for compliance and list hygiene Real examples of brands that got it right—and wrong ______ 00:00 Introduction to Ethical Marketing 02:06 Ethical Retention Marketing Overview 05:07 Balancing Aggressive Tactics with Respect 13:06 Illegal Email Marketing Tactics 16:39 Understanding Unsubscribes and Can-Spam Rules 21:08 Best Practices for Compliance and Trust 29:43 Key Takeaways and Ethical Marketing 31:38 Conclusion and Next Steps ______ Thank you our friends at Omnisend for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ _____ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 18 Mar 2025 | EP 22: Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List | 00:33:27 | |
A bloated, unengaged email or SMS list isn’t just hurting your deliverability—it’s costing you money. If your messages are landing in spam, your engagement is dropping, and your platform costs are rising, poor data hygiene is the culprit. In this episode of Send It!, Jimmy Kim and Chase Dimond break down everything you need to know about keeping your email and SMS lists clean, engaged, and high-converting. From avoiding spam traps to segmenting by engagement, they’re sharing the strategies top eCommerce brands use to maintain a healthy list (and a strong sender reputation). EP 22: Data Hygiene for Email & SMS Marketing: Maintaining a Clean, High Converting List Here's what we're diving into: - Why data hygiene is crucial for email & SMS success - The biggest risks of an unclean list (and how to avoid them) - Step-by-step tactics for list cleaning & maintenance - How to segment engaged vs. unengaged subscribers - The role of double opt-in & email verification tools - Preventing bots, spam traps, and fake signups - The direct cost savings of a well-maintained list Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://eemtrk.com/eec-sendit ______ 02:55 Deep Dive: Why Data Hygiene Matters 06:15 Strategies for Cleaning Your Email List 13:26 SMS List Cleaning Best Practices 17:11 3 Core Audience Segments 22:10 Bots, Spam Traps, and Bad Addresses 25:12 Cost Savings and Better Deliverability 27:31 Recap and Key Takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 17 Dec 2024 | EP 10: Black Friday Dominance: BFCM Recap + Your Q5 Email and SMS Playbook | 00:34:49 | |
From Shopify’s impressive $5 billion sales performance to innovative discount strategies and founder-led marketing, hosts Jimmy Kim and Chase Dimond dive into the biggest trends and takeaways from Black Friday and Cyber Monday 2024. Plus, the duo addresses technical challenges faced by email service providers during peak sales periods and shares a comprehensive playbook for Q5—the post-holiday shopping window. With a focus on retention marketing, this episode is packed with tips and strategies for eCommerce brands to thrive during peak sales seasons. Here's what we're diving into: Black Friday/Cyber Monday recap: Consumer behavior and promotional trends Discount strategies: Cashbacks, bundles, and no-discount alternatives Mobile shopping’s rising influence on ecommerce Shopify’s $5 billion sales milestone and its implications Founder-led and employee-driven marketing tactics Q5: How to maximize post-holiday sales with strategic offers ______ 00:00 Introduction to Black Friday Sales 03:06 Yahoo's New Sender Hub 04:36 Black Friday and Cyber Monday Insights 13:39 The Discount Discussion 19:48 Sales Approaches in The Market 25:07 eCommerce Trends and Early Sales 26:07 Technology Challenges During Black Friday 28:34 Q5: Post-Holiday Sales Strategy 32:44 Podcast Wrap-Up and Future Episodes ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 11 Feb 2025 | EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success | 01:08:16 | |
What worked in 2024, won’t in 2025. With evolving privacy regulations, new laws and fast-changing consumer behavior, this new year has already brought on new challenges. But Jimmy Kim & Chase Dimond did the digging so you don’t have to and they’re about to break it all down. In this episode, the two hosts lay out their full 2025 playbook including the state of email marketing, non-traditional metrics that actually matter, deliverability mastery, audience management and insights for strategic planning. Plus, they’re busting the biggest email marketing myths so you can build and execute your strategy with clarity. EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success Here's what we're diving into: Current State of Email Marketing Audience Management - Going beyond batch and blast Deliverability Mastery - A required skill of a modern email marketer Strategic Playbook Planning for 2025 Metrics beyond Click and Open - RPS, CTOR, UTA, CTC, OTC Your top 10 email marketing action items for 2025 ______ 03:35 Agenda for the 2025 Playbook 04:29 Current State of Email Marketing 08:34 Audience Management: No Longer Optional 08:47 Email Marketing Myths 12:25 Segmentation Strategies 22:19 Deliverability Mastery 34:38 Frequency and Volume Control in Email Marketing 35:38 The Importance of Sunset Policies 37:36 Strategic Planning for Email Marketing 40:03 Leveraging Inventory for Campaign Planning 47:34 Advanced Metrics for Email Marketing 56:31 Top 10 Action Items for 20250 1:04:04 Wrapping Up and Announcements ______ Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 21 Jan 2025 | EP14: eCommerce Email Marketing Platform: A Guide on How to Choose The Right Tool | 00:54:52 | |
From customer support and integrations to features and ease of use—there’s a lot to consider when it comes to picking the right email tool for your eCommerce business. That’s why in this episode of “Send It!”, Jimmy and Chase delve into the critical factors to consider when choosing an email service provider (ESP). They unpack their top 10+ key elements that should help drive your decision-making process. Plus, the two hosts break down the strengths and weaknesses of eCommerce ESPs, touching on key aspects like integrations, deliverability, and automation features, essential for optimizing your retention marketing strategy. The duo also explores the importance of matching your ESP choice to your business size and needs, offering tactical advice to help you make an informed decision. EP14: ESP's Ranked A Comprehensive Guide to Choose The Right Tool Here's what we're diving into: - 10+ Key factors to consider when choosing an ESP - Should pricing drive your decision? - Breakdown of Entry-level, Mid-market, and Enterprise tools - Why it’s crucial to match your ESP to your business size ______ 00:00 Understanding the Importance of Customer Support 00:22 Discussing Apple's New iOS 18 Features 01:00 Introduction to the Podcast 01:58 10+ Key Factors in Selecting an ESP 31:58 Entry-Level Email Marketing Tools 38:50 Mid-Market Email Marketing Tools 48:01 Enterprise Email Marketing Tools 52:02 Choosing the Right Tool for Your Business 53:23 Conclusion and Next Steps ______ Thank you our friends at Omnisend for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 31 Dec 2024 | EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention | 00:44:54 | |
How can mobile apps transform your eCommerce retention strategy? In this episode of Send It, Jimmy Kim and Chase Dimond chat with Founder and CEO of Appbrew.com, Abhijeet Singh, about why mobile apps are crucial for staying ahead as an eCommerce brand. Learn how mobile apps deliver 3x higher conversion rates, drive 6x better customer lifetime value (LTV), and collect 25x more actionable customer data than websites. Plus, the trio digs into actionable strategies to boost AOV, reduce costs, and drive more revenue through mobile apps. EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention Here's what we're diving into: Leveraging push notifications to reduce SMS costs and boost engagement Using generative AI to create personalized shopping experiences Building omnichannel strategies with first-party data collection How to boost AOV with saved carts and exclusive offers ______ 00:00 Introduction to App Conversions 02:25 The Power of Mobile Apps in eCommerce 03:19 Special Guest: Abit from Approved.com 04:00 Why Mobile Apps Outperform Websites 08:00 The Role of Data in Mobile App Success 12:01 Push Notifications and Customer Retention 18:14 Ad Spend Efficiency and ROAS with Mobile Apps 22:11 The Importance of Mobile Apps for DTC Brands 23:09 Strategies for Maximizing App Performance 25:50 Interesting Stats on Push Notifications 32:42 AI and the Future of Shopping 37:24 Advice for Brands Considering a Mobile App 39:44 Closing Remarks and Future Predictions ______ Thank you our friends at Omnisend and Appbrew for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 25 Mar 2025 | EP 23: First-Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement | 00:39:03 | |
Tired of guessing what your subscribers want? The key to better engagement isn’t more emails—it’s better data. In this episode, we’re breaking down how to collect and use first-party data through interactive content like polls, quizzes, and surveys to create hyper-personalized campaigns that actually convert. You’ll learn how to leverage first-party data to personalize campaigns, improve deliverability, and build stronger relationships with your audience—without creeping them out. We’ll cover the best ways to implement polls, quizzes, and surveys to gather subscriber insights, how to segment your audience based on their responses, and share real-life examples of brands using these strategies to boost retention and revenue. EP 23: First Party Data in Email & SMS: How Polls, Quizzes & Surveys Boost Engagement Here's what we're diving into: Why first-party data matters in 2025 (and beyond) The impact of polls, quizzes, and surveys on engagement and deliverability How to use first-party data for segmentation and automation Real-world examples of brands successfully leveraging subscriber data Best tools for collecting and integrating first-party data Common pitfalls to avoid when gathering subscriber insights Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/ ______ 03:23 Understanding First Party Data 06:18 Collecting First Party Data: Polls, Quizzes, and Surveys 11:57 Tactical Application of First Party Data 17:58 Leveraging SMS for First Party Data Collection 22:05 Utilizing First Party Data: Segmentation, Dynamic Content and More 26:00 Tactical Examples for Different Industries 31:10 Tools and Technology for Data Collection 33:09 Common Pitfalls in Data Collection 35:53 Conclusion and Next Episode Preview ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 14 Jan 2025 | EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success | 00:34:44 | |
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond sit down with David Cost, the digital leader at Rainbow Shops, to explore the transformative power of mobile apps and push notifications in eCommerce. The convenient channel boasts cost-effectiveness, personalization advantages and retention-friendly use cases that have enabled Rainbow Shops to drive 20% of their revenue through their mobile app. Tune in as the trio uncovers the benefits of push notifications, high-engagement strategies, and the importance of a unified omnichannel strategy across email, SMS and push for maximum reach with minimal costs. EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success Here's what we're diving into:
______ 00:31 Meet the Hosts and Guest 02:17 David's Background and Experience 04:00 The Importance of Mobile Apps for Retailers 13:45 The Power of Push Notifications 17:08 High Engagement Strategy at Rainbow Shops 19:40 Tech Stack and Vendor Coordination 23:29 Customer Feedback and Push Notifications 30:53 Retention and Lifetime of App Users 32:35 Conclusion and Final Thoughts ______ Thank you our friends at Omnisend for sponsoring the show! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 28 Jan 2025 | EP15: Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques | 00:32:04 | |
Ready to find out what really makes a CTA click? In this episode of 'Send It', Jimmy Kim and Chase Dimond dissect the anatomy of an irresistible CTA in email and SMS marketing. Covering placement, clarity, urgency and design—the duo provides actionable tips and best practices for creating high-converting CTAs and discuss the psychology behind what makes them so effective. The two hosts also cover how personalization and audience management should play a role in crafting CTAs and share insights on the key ways to drive action in email and SMS marketing. EP15: Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques Here's what we're diving into: What actually makes a great CTA? Uncovering the psychology behind effective CTAs CTA tips for personalization and audience management Dissecting the anatomy of a CTA: Email marketing Dissecting the anatomy of a CTA: SMS marketing CTA Best practices and pitfalls to avoid ______ 02:15 Introduction to the Podcast 02:26 Importance of a Great CTA0 3:58 Key Elements of Effective CTAs 6:15 Key Ways to Drive Action in Email 15:45 Key Ways to Drive Action in SMS 23:47 CTA Best Practices and Common Pitfalls 28:34 Final Tips and Wrap-Up ______ Thank you our friends at Omnisend for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||
| 29 Oct 2024 | EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing | 00:39:46 | |
Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers. Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools. Here's what we're diving into:
______ 00:00 Introduction to Customer Segmentation 00:39 Newsletter Updates and Team Efforts 01:04 Segmentation Strategies and Best Practices 01:48 Exciting News: First Podcast Sponsor 04:28 Understanding Segmentation Types 09:00 Benefits of Segmentation in Email and SMS 11:00 Deep Dive into RFM Metrics 24:15 Engaging High-Value and Discount Shoppers 33:04 The Power of Data-Driven Segmentation ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information! | |||