Plongez dans la liste complète des épisodes de Selling Cures. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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Date
Titre
Durée
29 Sep 2024
Viagra and the Birth of Modern Pharma Marketing
00:06:10
Welcome to "Selling Cures," the show brought to you by TopHealth Media, where we delve into the untold stories of US healthcare Marketing, PR, and Advertising. Fully narrated by AI, today's episode takes you on a captivating journey through one of the most groundbreaking and controversial moments in pharmaceutical marketing history — the rise of Viagra and the birth of direct-to-consumer pharmaceutical ads.
In the late 1990s, pharmaceutical advertising was a far cry from today's landscape. For decades, drug companies focused their marketing efforts on doctors, using medical journals, conferences, and physician visits to communicate their message. The prevailing belief was that only doctors could determine the best medications for their patients.
Join us as we explore this pivotal transformation in healthcare marketing, shedding light on how Viagra's marketing revolution reshaped the industry and set new precedents in the world of pharmaceutical advertising.
Timestamps: 00:00 Viagra repurposed and marketed due to unexpected effect. 04:26 Viagra's success revolutionized DTC pharmaceutical advertising industry.
Fun Fact: Viagra's first-year sales exceeded $1 billion, making it one of the fastest-growing drugs in history.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
Torches of Freedom: A PR Masterclass in Manipulating Women's Desires and Societal Norms
00:05:30
Welcome to another episode of "Selling Cures," the podcast that peels back the curtain on the most intriguing moments in U.S. healthcare's marketing, advertising, and public relations. Today we journey back to 1929 to uncover the story behind one of the most revolutionary PR campaigns in history—Edward Bernays' "Torches of Freedom."
Join us as we explore how Bernays, often heralded as the father of public relations, masterfully used psychological manipulation to transform cigarettes into symbols of female empowerment. This tale sheds light on the potent influence of PR, not only in shaping public opinion but also in changing societal norms.
Stay tuned as we delve into the campaign that made smoking "acceptable" for women and examine the far-reaching impact of Bernays' genius, as well as the darker consequences of such persuasive marketing. So sit back, relax, and let's dive into the fascinating intersection of healthcare, marketing, and cultural change.
Fun Fact: Bernays orchestrated a PR stunt during the 1929 New York City Easter parade, having women publicly light up cigarettes, which symbolized defiance of societal norms and gender inequality.
Timestamps: 00:00 Bernays used PR to promote female smoking. 03:56 Bernays' campaign proved PR's powerful influence.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
Weight Watchers: The Community-Centered Approach That Changed the Diet Industry
00:06:53
Welcome to Selling Cures, the podcast that offers a behind-the-scenes look at the intriguing moments in US healthcare's marketing, advertising, and public relations. In today's episode, we're diving into the Weight Watchers revolution.
How did a small support group in a New York apartment, started by housewife Jean Nidetch, transform into a multibillion-dollar company and change the way we think about dieting forever?
Tune in as we explore the emotional and psychological aspects of weight loss, the power of community support, and the brilliant marketing strategies that propelled Weight Watchers to become a national phenomenon. Join us for an inspiring tale of innovation, empowerment, and human connection in the world of wellness. Stay with us!
Fun Fact: The point system revolutionized how people track food intake and is still in use today.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
The First Blood Bank: How PR Revolutionized Healthcare in 1937
00:06:34
Welcome to "Selling Cures," the podcast where we uncover the fascinating stories at the crossroads of healthcare, marketing, advertising, and public relations. In today's episode, we're traveling back to 1937 to explore a groundbreaking moment in medical history: the creation of the first blood bank.
Join us as we delve into how Dr. Bernard Fantas' innovative idea revolutionized modern medicine and how a powerful PR campaign turned the public into willing blood donors. This episode highlights the crucial role of public trust and participation in medical advancements and how effective messaging can transform simple ideas into life-saving practices.
Stay tuned to discover how the first blood bank didn't just change healthcare—it changed society.
Fun Fact: During World War II, national blood donation campaigns modeled after Chicago's success led to millions of units of blood being collected, saving countless lives.
Timestamps: 00:00 Blood donation: safe, impactful, heroic, community service. 05:37 Modern blood banks’ success owes much to PR.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
Crisis Management Masterclass: The 1982 Tylenol Poisonings and Johnson & Johnson's Historic Response
00:07:16
Welcome to another episode of "Selling Cures," where we delve into pivotal moments in US healthcare's marketing, advertising, and public relations. Today, we're unfolding a story that shook the foundation of the healthcare industry and set a precedent for crisis management and corporate responsibility—the Tylenol poisonings of 1982.
How did Johnson and Johnson navigate a nationwide crisis, restore public trust, and establish new standards for safety? We'll explore their rapid decision-making, bold actions, and transparent communication that not only reclaimed their market share but also led to crucial regulatory changes.
This episode uncovers how a tragedy transformed into a case study of corporate ethics and effective crisis management. Stay tuned for this compelling story.
Fun Fact: Tylenol regained its market share within a year after the crisis, thanks to Johnson and Johnson’s swift and transparent crisis management.
Timestamps: 00:00 Podcast on Tylenol poisonings and corporate crisis response. 05:57 Tylenol crisis: tragedy, corporate accountability, safety innovation. 07:04 Returning soon with another fascinating healthcare story.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
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