Second in Command: The Chief Behind the Chief with Cameron Herold (Second in Command with Cameron Herold)
Explorez tous les épisodes de Second in Command: The Chief Behind the Chief with Cameron Herold
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| 05 Dec 2023 | Ep. 336 - Bitcoin Depot COO, Scott Buchanan | 00:47:09 | |||||
In today's episode of the Second in Command podcast, Cameron Herold is joined by Scott Buchanan, COO of Bitcoin Depot as they discuss the evolution of Scott's role from a finance-focused position to overseeing various departments. They explore the importance of building trust with team managers to effectively delegate responsibilities. Scott reflects on his journey with Bitcoin Depot, noting the company's growth from a startup to a major player in the Bitcoin ATM market, serving underbanked communities and providing an alternative to traditional exchanges. He also touches on the challenges and learning experiences encountered during the company's transition to a publicly-listed entity on NASDAQ. Cameron explores the strategic decisions and partnerships that have driven Bitcoin Depot's success, particularly the significant partnership with Circle K. Scott details the process of securing this pivotal relationship, as well as the importance of educating potential partners about the benefits of Bitcoin ATMs and navigating competitive bidding processes. He also discusses the company's profitability strategy, avoiding external funding by focusing on generating revenue from the start, and the company's plans for future growth, including potential acquisitions to consolidate their market position. Cameron and Scott also discuss Bitcoin Depot's approach to market education and targeting consumers. Scott explains that their marketing efforts are focused on reaching those already interested in purchasing Bitcoin, leveraging the visibility at the bottom of the sales funnel. He shares insights on the operational and logistical aspects of managing a vast network of Bitcoin ATMs, including dealing with compliance, site selection, and cash logistics. Finally, He also offers personal reflections on his growth as a COO, stressing the value of diversifying skills and being open to learning from various business areas. Enjoy! In This Episode You'll Learn:
Resources: Connect with Scott: Website | LinkedIn Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 09 May 2024 | Ep. 381 - AI and the Economy Rollercoaster | 00:09:04 | |||||
In today's episode of the Second in Command podcast, Cameron emphasizes the crucial role of leveraging AI in today's business operations and marketing strategies to ensure growth and profitability. He highlights that the risk of losing jobs to AI mainly falls on those who fail to integrate AI into their current roles. Drawing from his experience with a significant loss in company valuation during the internet bubble, Cameron underscores the importance of building real businesses with sustainable models. He recounts the stark transition from a $64 million valuation to just $3 million due to market crash, illustrating the volatility of relying on inflated valuations without underlying profitability. Further discussing the parallels between the early internet era and the current AI surge, Cameron suggests that while we might be on the brink of another bubble, there is a significant opportunity for companies and individuals who adeptly utilize AI to enhance their operations. He advocates for a culture of AI experimentation within companies, encouraging employees to explore AI tools to find innovative applications in their work. Additionally, Cameron touches on the evolving role of COOs in leveraging networks and communities for knowledge sharing and collaboration, particularly in leveraging technology and global talent. This, he argues, is key to navigating the complexities of modern business environments, where learning from diverse industries and integrating AI effectively could set the foundation for future success. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 11 Feb 2025 | Ep. 448 - COO, Titan Restorations, Sami Erhart | 00:57:56 | |||||
In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Sami Erhart, Chief Operating Officer of Titan Restoration. During the conversation, Sivana and Sami explore the challenges and breakthroughs that come with embracing innovation in a professional setting. They discuss the natural resistance people have when faced with new tools or approaches, particularly when those changes seem complex or intimidating. You'll discover a powerful mindset shift that has reshaped the way Sami's organization approaches growth and relationships. She reflects on the importance of prioritizing meaningful connections over short-term gains, even when it means making difficult decisions. This episode offers valuable takeaways on leadership, adaptation, and making intentional choices that lead to lasting impact. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Sami: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of your COO” Get Cameron’s online course – Invest In Your Leaders | |||||||
| 24 Dec 2024 | Ep. 434 - Trellis COO, Ross Beyeler | 00:42:51 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Ross Beyeler, Chief Operating Officer of Trellis, a full-service eCommerce solutions agency. During this fascinating conversation, you'll gain insights into the complexities of entrepreneurship, growth, and integration in the ever-evolving business landscape. Through personal anecdotes and insights, Ross reflects on the challenges of balancing ambition with vision, offering a candid perspective on lessons learned from early ventures. You'll discover the significance of clarity in leadership roles, the value of systems for scaling operations, and the power of strategic frameworks for managing organizational dynamics. By exploring tools that foster alignment and problem-solving, discover the necessity of intentional planning and thoughtful execution in the midst of rapid change. This episode offers actionable insights on driving growth, mastering leadership transitions, and thriving in a fast-paced, competitive environment. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Ross: Website | LinkedIn Matt Wool and Robert "Bob" Glazier episodes Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders
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| 03 Dec 2024 | Ep. 428 - AccessSync COO, Brent MacDonald | 00:47:33 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Brent MacDonald, COO at AccessSync, an SaaS company dedicated to streamlining the sales of complex products for life science companies and accelerating patient access to these solutions. The conversation explores the strategies and philosophies that drive successful leadership in a fast-paced, transformative business environment. Brent shares insights into fostering a distinctive customer experience by blending technology, services, and data into an integrated model that sets his organization apart. The discussion also sheds light on the dynamics of leading a diverse team, including seasoned professionals with decades of experience. Brent reflects on the importance of humility, mutual learning, and leveraging individual strengths within a collaborative, flat organizational structure. This episode will leave you inspired to embrace bold decisions and take proactive steps to create meaningful change in your own life. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Brent: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 26 Nov 2024 | Ep. 427 -Hyperzon Co-Founder and COO, Hristo Arakliev | 00:45:43 | |||||
What if you could create an image of your ideal self and then become that person? Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image. In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility. Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be. Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO. Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode. What You'll Learn in this Show:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Books Mentioned: | |||||||
| 14 Dec 2023 | Ep. 339 - Press Forward and Neal | 00:57:56 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Neal Conlon, host of the Press Forward and Neal podcast. Cameron shares his remarkable journey, highlighting his achievements that include authoring six books and establishing the COO Alliance. They discuss Cameron's formula for success, which emphasizes the combination of focus, faith, and effort. Cameron talks about the importance of maintaining a high degree of focus in business, ensuring confidence in oneself and one's team, and the necessity of putting in substantial effort. This formula is instrumental in achieving predictable success, as it multiplies the potential outcomes. He offers practical examples, demonstrating how even a seemingly high individual score in each category can still result in a moderate chance of success, thus underscoring the need for near-perfection in all three areas. Neal and Cameron also explore the evolving role of COOs and the importance of adapting leadership styles to different stages of business growth. Cameron shares his experiences, particularly from his time at 1-800-GOT-JUNK, emphasizing the need for COOs to complement the CEOs' strengths and weaknesses. He discusses the establishment of the COO Alliance, its genesis, and its objective to provide a platform for COOs to learn and grow. They also touch on leveraging AI in business, efficiency, and the criticality of high-performance relationships in personal and professional realms. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 05 Mar 2024 | Ep. 362 - A1 Garage Door Service COO, Luke Martin | 00:51:26 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Luke Martin, COO of A1 Garage Door Service, to discuss the secrets behind their remarkable growth and success. Luke shares the importance of assembling the right leadership team, combining industry veterans with fresh external perspectives to drive innovation and efficiency. He highlights the company's strategic expansion across 19 states, focusing on markets with strong economic indicators and housing growth, and emphasizes the unique approach A1 Garage takes towards customer service, leveraging technology and a customer-first mentality to stand out in the competitive home services market. Luke and Cameron explore the company's culture of investing in employee growth and happiness as a cornerstone for success. They discuss the innovative training programs that not only enhance technical skills but also foster leadership and customer engagement among technicians. This investment in people has been pivotal in navigating the challenges of rapid growth, ensuring A1 Garage Door Service remains a leader in the industry. The conversation also covers the evolution of A1's recruitment and training strategies, focusing on attracting individuals who are not only skilled but also possess the right attitude and passion for service. Luke's journey from owning a small business to becoming the COO of a major player in the garage door service industry serves as a testament to the power of embracing learning and leadership development at every level of an organization. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 07 Jan 2025 | Ep. 438 - Taskrabbit CCO, Christopher Ager | 00:51:02 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Christopher Ager, Chief Commercial Officer for Taskrabbit, an online marketplace that matches freelance labor with local demand, allowing people to find help with tasks. During the conversation, Cameron and Christopher explore the unique challenges and decisions involved in leading a growing company within a dynamic industry. Christopher reflects on his journey, highlighting how prioritization and a deep understanding of customer needs shape effective leadership. You'll learn the importance of adaptability in leadership, particularly in terms of working remotely and managing a diverse team. Gain insights into navigating team dynamics, balancing personal and professional commitments, and ensuring alignment on goals and expectations. Throughout this episode, you'll discover thoughtful advice for those at the start of their careers, emphasizing the value of focusing on work that sparks personal interest and collaboration with inspiring colleagues. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Christopher: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 02 Jan 2024 | Ep. 344 - Parakeeto CTO, Ben Zittlau | 00:44:27 | |||||
In today's episode of the Second in Command podcast, Cameron Herold is joined by Ben Zittlau, COO, CTO and co-founder of Parakeeto, shares his journey and the philosophy behind his business approach. Ben talks about equity and long-term gains in career choices, focusing on achieving financial freedom and enjoying the fruits of one's labor. He shares his strategy of viewing businesses as systems, highlighting the significance of data in decision-making processes and the challenges of converting theoretical knowledge into practical applications. Cameron and Ben discuss the specifics of Parakeeto's operations, a company offering innovative solutions for digital agencies. Ben describes their dual model of consulting and technology, aiming to provide agencies with valuable data from their operations to enhance efficiency and profitability. He explains how their service-centric approach differs from typical SaaS models, as they use their services as a profit center to fund technological advancements. This strategy creates a virtuous cycle of profitability and efficiency. They also explore various aspects of running a tech company, such as making decisions on whether to build or buy tools, handling custom development requests, and the dynamics of co-founding a company. Ben shares insights on the challenges and advantages of being lean and agile, the importance of cash flow over theoretical equity, and the value of diversifying investments. Enjoy! In This Episode You'll Learn:
Resources: Connect with Ben: Website | LinkedIn Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 26 Dec 2024 | Ep. 435 - Crafting a Vivid Vision for Unstoppable Growth | 00:16:32 | |||||
In today's episode of the Second in Command podcast, Cameron explores the challenges leaders face when trying to align their teams around a cohesive and forward-looking concept. He shows how miscommunication or the absence of a shared perspective can lead to frustration and missteps. By drawing on vivid storytelling and relatable analogies, Cameron highlights the importance of painting a detailed and inspiring picture that captures the essence of future possibilities, rather than relying on conventional methods that often fall short of creating meaningful connections. Discover the dynamics of motivation and how individuals find purpose when they can clearly see their role within a grander scheme. Learn how powerful this clarity can be in fostering creativity, unity, and excitement within a group. Cameron also offers practical advice for those looking to inspire and lead. Whether it’s seeking inspiration in nature, letting go of distractions, or using unconventional tools to fuel creativity, this episode provides actionable insights for shaping a compelling vision. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 04 Feb 2025 | Ep. 446 - Team8 COO & CFO, Roy Heldshtein | 00:48:19 | |||||
In today's episode of The Second in Command podcast, Cameron is joined by Roy Heldshtein, Managing Partner, Chief Operating Officer and Chief Financial Officer of Team8, a venture group based in Tel Aviv, Israel. During the conversation, Roy shares insights on navigating the complexities of leadership within a rapidly growing organization. With a strong emphasis on operational efficiency and balancing long-term vision with immediate priorities, the discussion uncovers strategies for maintaining momentum without compromising the structural integrity of the team or business. You'll discover the dynamics of effective team management, including the importance of structured communication and fostering a culture of focus and clarity. Roy highlights a unique approach to meetings, emphasizing preparation, prioritization, and the value of dedicated one-on-one sessions to streamline decision-making. This episode offers a compelling reminder that leadership is as much about self-discipline and adaptability as it is about driving results, making it a must-listen for anyone aspiring to excel in a fast-paced and high-stakes environment. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! Resources: Connect with Roy: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 18 Feb 2025 | Ep. 450 - XnGen AI Co-Founder, Jeff MacPherson | 00:46:18 | |||||
In today's episode of The Second in Command podcast, Cameron is joined by Jeff MacPherson, co-founder of XnGen AI, an AI-powered business transformation platform. During the episode, Cameron and Jeff explore the evolving role of digital agents and their transformative potential across industries. You'll learn how these agents are capable of executing complex tasks on behalf of businesses, freeing up time and resources for higher-level activities. The discussion takes a closer look at the intricate balance between automation and human oversight, especially when it comes to scaling operations, enhancing efficiency, and addressing unexpected challenges. Learn about the practicalities of implementing AI within organizations, particularly the importance of understanding a company's goals and tailoring AI solutions accordingly. Jeff shares advice for navigating moments when unexpected disruptions occur — whether from external market forces or internal changes, encouraging entrepreneurs to stay grounded, ask for help, and embrace vulnerability as part of the growth process. This episode offers a nuanced view of AI's potential while also grounding the conversation in the real-world experiences of those driving change. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Jeff: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO” Get Cameron’s online course – Invest In Your Leaders | |||||||
| 05 Nov 2024 | Ep. 422 - I Am Charles Schwartz Podcast: Empowering Leaders for Exponential Growth | 00:13:43 | |||||
Today's episode of the Second in Command podcast is a short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast. You'll discover why, in today’s world, leaders often find themselves unprepared for the essentials of their roles. While athletes receive specialized training for every aspect of their performance, leaders are rarely given the same coaching for fundamental tasks—like delegating, running meetings, and managing time effectively. This episode shows that when leaders focus on strategic thinking and developing the people around them, they unlock significant potential, which fuels their organization’s growth from within. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 29 Feb 2024 | Ep. 361 - Most Entrepreneurs Are BIPOLAR | 00:56:48 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Jordan Harbinger, host of the Jordan Harbinger Show. During the conversation, Cameron demystifies the entrepreneurial journey, shedding light on the emotional roller coaster that business owners navigate. He candidly discusses the importance of embracing vulnerability, highlighting that it's okay to not always have everything figured out. From acknowledging the need for therapy to the power of expressing fears and seeking help, he emphasizes that both men and women can find strength in openness and vulnerability. The discussion explores the 'entrepreneurial roller coaster,' a concept that maps the highs and lows of entrepreneurship, illustrating the critical moments that define the journey. Jordan and Cameron explore the nuanced stages of this roller coaster, including the peaks of uninformed optimism and the valleys of crisis of meaning. They discuss how entrepreneurs can leverage each stage to their advantage, cautioning against certain actions like spending during peaks of optimism. The conversation also touches on the differences between how men and women handle the entrepreneurial journey, suggesting that a supportive network and sharing experiences can significantly ease the path. In a candid exchange, they reflect on personal experiences of hitting rock bottom and climbing back up, offering insights into the importance of self-care, setting boundaries, and the power of community support. This episode is a must-listen for entrepreneurs seeking to understand and navigate their own roller coaster journeys, offering valuable lessons on resilience, self-awareness, and the importance of mental health in the entrepreneurial world. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 18 Apr 2024 | Ep. 375 - How CEOs Have Evolved Through Time | 00:11:21 | |||||
In today's episode of the Second in Command podcast, Cameron discusses the necessity for companies and their CEOs to rapidly evolve their strategies and skill sets amidst changing market conditions, technological advancements, and economic challenges. He points out the drastic changes occurring within companies due to AI, the global workforce, and shifting economic situations, highlighting the urgency for businesses to grow their people faster than ever before. This rapid development is essential for adapting to the new realities where job roles are continuously evolving, and the external rate of change outpaces internal adaptations, potentially leading to obsolescence. Cameron stresses the importance of developing employees' skills, confidence, and professional networks to navigate these changes effectively, drawing an analogy to the integrated growth paths of skills and confidence, paralleled with expanding one's network. Cameron further explores the strategies CEOs must adopt to lead through these turbulent times, underlined by a period of quasi-stagflation not seen in over a decade. This scenario demands a stronger grasp of financial management and the ability to make swift, informed decisions to maintain growth and stability. Highlighting the criticality of leadership in fostering an environment of learning and adaptation, he suggests practical methods for leveraging resources to enhance employee capabilities in leadership, project management, and other essential skills. By focusing on developing a culture of continuous improvement, gratitude, and leveraging learning opportunities, Cameron outlines a comprehensive approach for CEOs to not only navigate but thrive amidst challenges, underscoring the need for a balanced investment in employee development and organizational agility. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 01 Feb 2024 | Ep. 353 – Successful Scales: Leadership vs Management | 00:47:04 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Yoni Kozminski, the host of Successful Scales. Cameron shares his unique perspective on business, emphasizing the intrinsic value of community in entrepreneurial growth. His journey from grooming under an entrepreneurial family to coaching top business figures like Kimbal Musk and building the largest auto body chain in North America, Gerber Auto Collision, unfolds. Cameron's experience in varied industries, including his role as COO at 1-800-GOT-JUNK?, underlines his diverse expertise. The conversation highlights his commitment to helping entrepreneurs and COOs excel, with an emphasis on the importance of professional networks like the COO Alliance. Yoni and Cameron explore the intricacies of effective leadership and management, differentiating between the two with compelling anecdotes and practical advice. Cameron advocates for simplicity in systems and processes, drawing on his extensive experience in hiring and coaching thousands of individuals. He stresses the importance of having a clear vision, the 'Vivid Vision' concept, which he illustrates with stories from his professional journey. This vision helps entrepreneurs prioritize and align their teams towards common goals, ensuring efficient and purpose-driven business growth. The conversation takes a personal turn as Cameron shares his experiences from the Burning Man festival, reflecting on the profound life and business lessons he's gleaned from the event. His stories about introducing Tim Ferriss to Burning Man and missing an opportunity to invest in Uber offer a candid glimpse into his life, filled with both successes and learning moments. The conversation is not just about business strategies but also about the human aspects of entrepreneurship, like the importance of community, genuine connections, and understanding the deeper values that drive successful business leaders. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 09 Apr 2024 | Ep. 372 - BlueGrace Logistics COO, Adam Blankenship | 00:40:31 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Adam Blankenship, COO of BlueGrace Logistics, as he shares valuable insights into leadership, company culture, and the dynamic growth of his company. He discusses the critical role trust and loyalty play within a team, highlighting how his approach to keeping promises and delivering on commitments has been a key to success. Adam's journey from the head of sales to the COO of a billion-dollar revenue company is a testament to his strategic foresight and the ability to scale a business effectively. He emphasizes the importance of understanding the bigger picture of the business, not just the specifics of one's role, to lead a company strategically. The conversation also explores the challenges and opportunities brought about by significant transitions, such as the investment from Warburg Pincus and the impact of COVID-19. Adam candidly shares the lessons learned from navigating these waters, particularly the importance of adaptability and making tough decisions for the long-term benefit of the company. He reflects on the journey of transforming BlueGrace from a sales-driven organization to a comprehensive logistics provider with a robust strategic direction, illustrating how overcoming operational and cultural challenges has been crucial to their success. Adam's personal growth as a leader is another focal point of the discussion. He credits a continuous learning mindset, the practice of challenging ideas, and the ability to adapt to the company's evolving needs as key factors in his development. The emphasis on core values and the deliberate efforts to break down silos within the organization are highlighted as foundational elements that have shaped the company's culture and operational effectiveness. Adam's reflections offer valuable lessons on leadership, the importance of a cohesive vision, and the relentless pursuit of improvement, both personally and organizationally. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 02 Apr 2024 | Ep. 370 - Jocko Fuel Co-Founder & CPO, Brian Littlefield | 00:40:21 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Brian Littlefield, co-founder and Chief Product Officer of Jocko Fuel, as he shares his entrepreneurial journey and the strategic decisions that led to the company's success in the highly competitive energy drink and nutritional supplement industry. Brian discusses the initial challenges of balancing roles and leveraging each co-founder's strengths, emphasizing the importance of recognizing and admitting one's own limitations. His narrative underlines the transformative impact of partnering with Pete Roberts and Jocko Willink, highlighting how their unique skill sets and leadership styles contributed to Jocko Fuel's growth and innovation in product development, particularly within the niche of clean, health-focused ingredients. The discussion explores the intricacies of navigating the business landscape, from managing direct-to-consumer strategies to expanding into retail spaces like Vitamin Shoppe and utilizing Amazon for broader reach. Brian articulates the company's strategic approach to growth, including their cautious entry into the retail domain, the significance of understanding and leveraging Amazon's platform, and the importance of subscription-based models for sustaining long-term customer relationships. His insights reveal a nuanced understanding of market dynamics, emphasizing the necessity of a strong foundation in direct-to-consumer sales before venturing into retail, to mitigate margin dilution and enhance brand recognition. Reflecting on personal growth and leadership, Brian shares the evolution of his role within Jocko Fuel, transitioning from operational duties to focusing on his passion for product development. He candidly discusses the lessons learned in leadership, such as the value of patience, humility, and the ability to delegate, underscoring the importance of building a competent team and fostering a culture of trust and empowerment. His journey epitomizes the essence of entrepreneurial growth, not just in terms of business success, but also in the personal development that comes with navigating the challenges of co-founding a leading company in the wellness industry. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 11 Mar 2025 | Ep. 456 - Altair COO, Stephanie Buckner | 00:36:14 | |||||
In today's episode of The Second in Command podcast, Cameron is joined by Stephanie Buckner, COO of Altair, a leader in computational science and AI solutions. During the conversation, Cameron and Stephanie explore the complexities of leading an organization that spans across the globe, managing both internal growth and external acquisitions. They touch on how corporate culture plays a pivotal role in the integration of new technologies and teams, and how staying true to company values while navigating the fast-paced demands of being a publicly traded entity can make or break success. You'll learn about leadership and talent acquisition, focusing on how to cultivate a work culture where flexibility and trust lead to higher performance and employee satisfaction. Hear about the challenges and strategies surrounding the global competition for top talent, particularly in technical and engineering sectors. This episode also offers advice to those just starting their career, focusing on building confidence, asking questions, and embracing challenges that come with stepping into roles that may initially feel daunting. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Stephanie: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 07 May 2024 | Ep. 380 - Storyblok VP of Operations, Lydia Kothmeier | 00:38:37 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Lydia Kothmeier, the VP of Operations at Storyblok, discussing the company's journey from eight to 230 employees in four years. Despite the challenges of global expansion, remote work, and cultural differences in business practices, Storyblok has thrived. Lydia emphasizes the importance of clear communication, documentation, and building a strong team culture, especially in a fully remote setting. Lydia shares her strategies for managing a rapidly growing team, including limiting direct reports to eight people to ensure effective leadership. She emphasizes the value of feedback loops and giving team members autonomy to solve problems, believing that micromanaging stifles growth. Lydia also discusses the personal growth she has experienced, from learning new skills like information security to managing the complexities of a global business. In managing work-life balance, Lydia stresses the importance of disconnecting from work and spending time outdoors or engaging in sports. She also reflects on her early career, advising her younger self to delegate tasks earlier and accept that decisions must often be made with imperfect information. Overall, this episode provides valuable insights into scaling a company, managing remote teams, and personal growth as a leader. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 30 Apr 2024 | Ep. 378 - Alloy Personal Training COO, Suzanne Robb | 00:35:24 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Suzanne Robb, the COO of Alloy Personal Training, as she discusses the profound impact of gratitude on stress reduction and overall well-being. Highlighting her journey both personally and professionally, Suzanne shares insights into her experience in the fitness industry and the evolution of Alloy, from its roots in one-on-one personal training to a successful franchise model. She emphasizes the importance of serving others and the organizational focus on maintaining a family-oriented culture, which has been central to Alloy's philosophy since its inception. Suzanne explores the challenges and strategic decisions involved in franchising, particularly the complexities that arose during the COVID-19 pandemic. The conversation reveals how Alloy managed to navigate the turbulent times by adapting its business model to meet new health guidelines, proving advantageous as they expanded their franchise. Suzanne explains the critical role of comprehensive support systems for franchisees, which include rigorous training and ongoing operational guidance to ensure consistency and quality across locations. Cameron and Suzanne also discuss the personal dynamics and professional relationship between Suzanne and Alloy's CEO, Rick Mayo. She describes how their complementary skill sets have facilitated effective leadership and the division of responsibilities within the company. This partnership has enabled Alloy to innovate while staying true to its core values, ultimately fostering a robust business model that prioritizes franchisee success and customer satisfaction. The episode not only provides a look into Alloy's operational strategies but also underscores the importance of leadership, culture, and adaptation in the face of industry challenges. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 16 Apr 2024 | Ep. 374 - Dreams to Reality: The Mission of Empowering Entrepreneurs | 01:01:27 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Seif El Hakim, host of the Aplha Talks podcast. During the episode, they explore the nuances of leadership, entrepreneurship, and personal growth. Cameron shares his journey and the lessons learned from decades of business experience, emphasizing the importance of adapting leadership styles to fit the situation at hand. For Cameron, success goes beyond the confines of business achievements; it encompasses personal growth, relationships, and well-being. He passionately discusses the concept of situational leadership, urging leaders to tailor their approach based on the employee and the task, thereby fostering a nurturing and effective work environment. Cameron also addresses the importance of building a strong foundation in any business through effective delegation, the cultivation of a learning mindset, and the significance of having a vivid vision for the company's future. He touches on the challenges entrepreneurs face, such as the tendency to take on too much personally instead of delegating tasks to others. Cameron stresses the need for entrepreneurs to become self-driven learners, continuously seeking personal and professional development to steer their companies toward success. The most poignant part of the conversation revolves around Cameron's reflections on life, success, and the fleeting nature of time. He shares personal anecdotes to illustrate how moments with loved ones and personal happiness are paramount, overshadowing professional achievements. He encourages listeners to explore the world and cherish human connections, reminding them that, in the end, the journey and the relationships we foster along the way are what truly matter. The message is clear: while pursuing entrepreneurial success, one must not lose sight of the essence of life—connection, exploration, and the joy found in the journey itself. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 02 Jan 2025 | Ep. 437 - Rethinking Your Life Priorities | 00:12:47 | |||||
In today's episode of the Second in Command podcast, Cameron explores the challenge of balancing ambition with personal well-being in a world increasingly tethered to technology and productivity. You'll discover candid insights from his entrepreneurial journey, recounting how the early drive to build successful businesses often came at the expense of deeper connections and self-care. Through reflections on past habits and the influence of generational wisdom, he examines the pervasive impact of modern distractions and the importance of reclaiming space for leisure and relationships. You'll learn strategies for crafting a fulfilling life amidst the demands of leadership and work. Cameron highlights the transformative power of creating a "vivid vision" for one's personal and professional future, emphasizing the value of reverse-engineering goals to achieve a balanced and meaningful lifestyle. This episode will challenge you to reconsider your definitions of success and satisfaction, and help you shift your mindset from chasing endless horizons to appreciating the journey. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 12 Nov 2024 | Ep. 424 - I Am Charles Schwartz Podcast: Building a Life and a Company Vision | 00:10:31 | |||||
Today's episode of the Second in Command podcast is another short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast. This time, Cameron reflects on his early entrepreneurial influences and the importance of clear, focused goals in business. Inspired by a formative experience with his father, Cameron shares how he learned that owning a business could provide freedom and flexibility—qualities that have since defined his career. Discover the three core pillars for business growth: prioritizing financial sustainability, cultivating an employee-focused culture, and leveraging public relations to increase brand visibility. This episode offers a glimpse into a strategic, intentional approach to business—one that emphasizes focus, passion, and the value of every moment, If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 17 Dec 2024 | Ep. 432 - Pinecone COO, Lauren Nemeth | 00:46:44 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Lauren Nemeth, the Chief Operating Officer of Pinecone, a fully managed vector database company. The conversation explores the mindset, challenges, and strategies that fuel success. Lauren shares insights into what it takes to inspire high performance within teams, including the importance of cultivating strong middle-tier performers to unlock their potential. Reflecting on personal and professional struggles, Lauren reveals how perseverance, authenticity, and continuous learning shaped her path. You'll be invited to consider the role of resilience in navigating career setbacks and the importance of surrounding oneself with talented, driven individuals. This episode serves as both an inspiring narrative and a practical guide for anyone aspiring to lead with impact in an ever-evolving business landscape. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Lauren: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 26 Dec 2023 | Ep. 342 - LGFG Fashion House COO, Mamikon Rothberg | 00:41:49 | |||||
In today's episode of the Second in Command podcast, Cameron Herold is joined by Mamikon Rothberg, the Chief Operating Officer of LGFG Fashion House, a luxury custom clothing brand, as they discuss LGFG's unique business model. He emphasizes how LGFG stands apart by offering personalized, direct-to-client services, catering to successful men who prefer a distinct style without the hassle of traditional shopping. This approach, as Mamikon notes, saves valuable time for busy professionals like CEOs and presidents, who are the brand's primary clientele. The convenience of having an experienced professional come to them, combined with the opportunity to wear unique, custom-made suits, shirts, and even casual attire like jeans and sneakers, is what makes LGFG's offering exceptional. Cameron and Mamikon explore the company's operational strategies and its global reach. Mamikon explains the sales and tailoring process, where salespeople are trained as tailors to provide a comprehensive service. He discusses the challenges faced during the COVID-19 pandemic, which led to a pivot towards virtual client meetings and remote selling, and how this crisis turned into an opportunity for growth and adaptation. LGFG's emphasis on referrals, client relationships, and high-quality products has helped it sustain and grow. The company’s presence spans across the US, Canada, Europe, and Dubai, with plans to expand into retail with ready-made garments in the future. Mamikon reflects on his journey with LGFG Fashion House, from his beginnings as a salesperson to his current role as COO. He shares insights on the importance of adapting to change, managing expectations, and the value of perseverance in business. His advice to his younger self and aspiring entrepreneurs is to remain focused and remember that challenges are temporary. Enjoy! In This Episode You'll Learn:
Resources: Connect with Mamikon: Website | LinkedIn Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 09 Jan 2025 | Ep. 439 - Y Scouts CEO, Max Hansen | 00:23:05 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Max Hansen, CEO for Y Scouts, a purpose-based executive search firm. The discussion centers on the unique approach and philosophy of a retained executive search firm, exploring how their process differs from traditional contingent search models. You'll discover a distinctive approach that incorporates aligning leadership with organizational culture, emphasizing purpose and values as key drivers in recruitment. Cameron and Max detail a covert discovery process that prioritizes building genuine connections with candidates before revealing company names or roles, fostering trust and deeper insights into alignment and fit. You'll also gain insights into the client-recruiter relationship and the challenges companies face when managing their own hiring processes in conjunction with outside search firms. Advice centers on ensuring collaboration through clear communication, transparent processes, and structured planning—emphasizing that over-interviewing without strategy can lead to inefficiencies. This conversation shows that successful recruitment relies on balance: combining established interviewing methods with strategic executive search insights while maintaining candidate engagement and experience throughout the hiring journey. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Max: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 12 Dec 2023 | Ep. 338 - WIO COO, Jamal Al Awadhi | 00:52:24 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Jamal Al Awadhi, the COO of WiO UAE, a platform bank based in Abu Dhabi. Wio Bank represents a paradigm shift in banking as a platform bank, deeply rooted in digital innovation and strategic growth. Jamal, with his rich background in marketing and strategy, brings a unique international perspective, having studied in the U.S. and marrying into a Canadian family. His leadership style, honed by working with three executive coaches, focuses on strategic priorities, innovation, and cultivating effective teamwork, which are pivotal in navigating Wio Bank through its rapid growth phase. Cameron and Jamal discuss the challenges of establishing a new bank in a traditional industry, particularly in a highly regulated environment like the UAE. Jamal discusses how Wio Bank navigated these challenges, emphasizing their digital-native approach, which contrasts the conventional brick-and-mortar model of traditional banks. He talks about building trust with customers in a digital platform, highlighting the importance of strong shareholder support and the power of word-of-mouth in growing their customer base. Jamal shares his vision for WiO Bank and personal insights on leadership. He discusses the balance between strategic oversight and operational management, the importance of team support and resilience, and the adaptability required in a fast-paced, high-growth environment. His personal journey of continuous self-improvement and his unique approach of working with multiple coaches for diverse perspectives is a testament to his commitment to leadership excellence. Jamal also offers advice to young professionals: to trust the process and understand the importance of assertiveness without conflict. Enjoy! What You'll Learn in this Episode:
Resources: Connect with Jamal: Website | LinkedIn Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 14 Jan 2025 | Ep. 440 - Pay As You Go COO Founder and Fractional COO, Milly Barker | 00:40:28 | |||||
During the conversation, Cameron and Milly dive into the intricate balance of leadership, strategy, and adaptability required to navigate the fast-evolving landscape of modern business. You'll find a fresh perspective on how dynamic roles can bring order to chaos while preserving the creative spark essential for growth. Through candid insights, Milly shares her approach to designing flexible yet effective systems that allow companies to flourish during critical early stages. They also explore the delicate interplay between innovation and structure in growing organizations. How much is too much when it comes to planning? How do leaders strike a balance between guiding their teams and fostering autonomy? Milly also reflects on her unique career path, revealing how unconventional choices shaped their ability to lead and problem-solve. With a focus on people, purpose, and long-term sustainability, she shares how her experiences in philosophy, communication, and creative thinking helped build a foundation for success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Milly: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 11 Jan 2024 | Ep. 347 – Create Your Dream Life Using Vivid Visions | 01:06:15 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and the hosts of the BiggerPockets podcast, in which Cameron shares his innovative concept of a "Vivid Vision." They discuss the importance of envisioning a detailed future for both businesses and individuals, urging people to think beyond traditional mission statements. He describes the Vivid Vision as a comprehensive, multi-page document that vividly outlines every aspect of a company or personal life three years into the future. This visionary tool aligns employees, attracts customers, and provides a clear path for growth and success. Drawing from his diverse entrepreneurial background, Cameron demonstrates how a well-crafted Vivid Vision can transform abstract goals into tangible realities. They discuss Cameron's collaboration with Hal Elrod on "The Miracle Morning for Entrepreneurs." He outlines the SAVERS routine - Silence, Affirmation, Visualization, Exercise, Reading, and Scribing - as a foundation for daily success. Cameron adds his unique perspective on productivity and focus, highlighting the need for efficient systems and processes, especially for those grappling with attention challenges. This approach is crucial for entrepreneurs to optimize their day and drive their business forward effectively. Cameron also offers invaluable advice for aspiring entrepreneurs. He introduces the "secret formula" for success, comprising focus, faith, and effort. Evaluating and maximizing these three elements will significantly increase your chances of business success. He warns against the pitfalls of generic advice without context and underscores the importance of tailored strategies. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 16 Jan 2024 | Ep. 348 – School Of Rock, COO, Stacey Ryan | 00:46:41 | |||||
In today's episode of the Second in Command podcast, Cameron Herold is joined by Stacey Ryan, the COO of the School of Rock, to discuss the revolutionary impact of the business and her experiences as a woman in a C-suite role. Stacey shares the transformational journey of School of Rock, from having 16 corporate locations to expanding to 353 schools across 15 countries. They discuss the unique teaching approach of the business, which focuses on teaching music by integrating students into bands and putting them on stage, offering not just musical education but also social development and community building. Stacey shares the intricacies of managing a franchise model and the nuances of international business operations, highlighting the importance of adapting to local cultures and regulations. She talks about the success of their master franchise strategy and shares valuable lessons learned in maintaining a balance between authority and partnership in franchising. Her insights reveal the complex dynamics of franchising and the need for constant reevaluation and adaptation to ensure growth and success in diverse markets. Cameron and Stacey discuss the challenges and advancements of women in executive roles. Stacey talks candidly about the slow but positive changes in the representation of women in C-suite positions and the biases they often face. She shares her personal experiences and initiatives like "Front Women" that aim to support and empower women in leadership roles. Their conversation not only sheds light on innovative educational models and franchise management but also crucial issues of gender equality and leadership diversity in the corporate world. Enjoy! In This Episode You'll Learn:
Resources: Connect with Stacey: Website | LinkedIn Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 08 Oct 2024 | Ep. 414 - Equilibrium Labs COO, Mimi Somerman | 00:39:07 | |||||
In this unique episode of the Second in Command podcast, Cameron is joined by Mimi Somerman, President and COO of Equilibrium Labs, a biotechnology company at the forefront of liver health. Mimi shares insights from her time at a global beverage giant, where she honed her skills in brand management, operations, and process improvement. Her time in corporate America provided her with a deep understanding of finance, leadership, and logistics, preparing her for a thrilling pivot into a fast-growing industry that demands adaptability and innovation. You'll discover the challenges and rewards of transitioning from big business environments with well-established processes to smaller, rapidly growing companies where Mimi often had to build operations from scratch. Learn the importance of integrity, respect, and faith in guiding Mimi's career decisions, which ultimately led to her current role in a forward-thinking company. She now helps drive innovation in a global marketplace, applying everything she’s learned from her past while staying true to the values that matter most to her. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 07 Dec 2023 | Ep. 337 - Platinum Coaching Call | 00:13:46 | |||||
Today's episode of the Second in Command podcast is a little special. It's an example of one of Cameron's platinum coaching calls, in which he addresses the dynamics of workplace communication and project initiation, focusing on the interaction between two archetypal roles: a CEO, Nick, and his COO, Lacey. Cameron emphasizes the importance of understanding individual work styles, especially in how different people start projects. He notes that Lacey, in her role, tends to ask numerous questions to grasp the full scope of a project, covering aspects like who, what, when, why, how, budget, and priorities. This approach however, frustrates Nick, who perceives her thorough questioning as argumentative rather than an attempt to understand his vision. Cameron points out that while Nick has been mulling over the project internally and expects Lacey to immediately catch up, she requires detailed information to begin work effectively. To address such disparities in work styles, he suggests that everyone in leadership positions should complete the Kolbe A profile – a tool that helps in understanding how individuals initiate projects. He presents the differences in Kolbe scores between himself and Lacey as an example, highlighting that these scores reflect their distinct approaches to project initiation and management. Cameron suggests using these various personality profiles at least once a year to foster better understanding and synergy within teams. He elaborates that CEOs, like Nick, often prefer quick summaries and bullet points rather than detailed reports, which contrasts with Lacey’s detail-oriented approach. Cameron also discusses the concept of 'fact-finder' in Kolbe profiles, which influences how people like Lacey start projects by gathering extensive information. On the other hand, CEOs often think in approximations and prioritize momentum over precision. Cameron explores the concept of 'follow-through,' which is typically high in CEOs and revolves around establishing systems and processes before embarking on projects. This need for organization can clash with the entrepreneurial spirit of starting immediately and figuring things out along the way. He advocates for the Kolbe A profile not only as a tool for understanding but also as a means to facilitate effective collaboration, akin to relationship counseling. He also touches upon the cyclic nature of marketing and operations in businesses, observing that a focus on marketing leads to operational efforts, which then slow down marketing activities, creating a cycle that can affect business flow. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an... | |||||||
| 27 Feb 2024 | Ep. 360 - ResiBrands Co Founder and CGO, Allan Alarcon | 00:37:50 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Allan Alarcon, the Chief Growth Officer and co-founder of ResiBrands, as they explore the intricate world of franchising, leadership, and entrepreneurial resilience. Allan highlights the essential yet often overlooked requirement of emotional strength and character in the franchising industry. He shares his journey with ResiBrands, revealing how they have rapidly become one of North America's fastest-growing franchisors by focusing on leadership, a strong brand identity, and the relentless pursuit of excellence in service. The conversation further explores the unique aspects of ResiBrands’ growth model, emphasizing the importance of mentorship, coaching, and the development of a robust leadership team. Allan and Cameron discuss the transformative impact of key resources like 'The E-Myth' and John Maxwell's leadership principles, which have been pivotal in shaping their approach to business and franchising. The story of ResiBrands is presented as a testament to the power of vision, determination, and the ability to adapt and innovate in the competitive landscape of franchising. Moreover, Allan shares insightful reflections on the challenges and rewards of building a successful franchise network. He candidly addresses the realities of entrepreneurship, including the need for emotional fortitude, the value of a supportive partnership, and the strategic approach to scaling and diversification. Through this conversation, you'll gain a comprehensive understanding of the complexities and triumphs involved in franchising, leadership development, and the relentless pursuit of the American dream. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 08 Feb 2024 | Ep. 355 - Achieve Your Goals Using Vivid Visions | 00:46:49 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Amrit Sandhu, host of the Inspired Evolution podcast. Cameron, with his vast experience and accolades, including authoring bestsellers and consulting for exponential business growth, shares the indispensable value of crafting a vivid vision for both personal and professional realms. This discussion reveals how a clear, compelling vision serves as the foundation for achieving alignment, fostering mindset growth, and ultimately, catalyzing the creation of something truly epic. Cameron's journey, from his initial inspiration drawn from a meeting with an Olympic coach to his monumental success with companies like 1-800-GOT-JUNK, underscores the power of visualization in achieving business and personal goals. He explains how visualizing your company or personal life three years into the future can not only inspire but also align actions towards making that vision a reality. Cameron's method involves escaping the office, embracing nature, and letting the vision unfold freely without the constraints of figuring out the immediate hows, emphasizing the importance of dreaming big and worrying about execution later. The episode also navigates the challenges and resistances many face in visualizing and sharing their visions, highlighting the transformative impact of sharing your vivid vision. Cameron illustrates how making your vision public invites collaboration, support, and unforeseen opportunities to bring that vision to life. He stresses the significance of aligning your actions with your core purpose and leveraging your vivid vision as a guide to not just chase success, but to live a fulfilling, inspired life. This conversation is a testament to the transformative power of having a vivid vision, offering listeners both the inspiration and the practical steps to envision and create their own inspired evolution. Enjoy!
In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 18 Jun 2024 | Ep. 390 - Rise to the Top: Leading the Charge in Tech-Driven Business Growth | 00:47:03 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron, Beth Ayers and Brandon Mesinga, hosts of the Operations Room podcast. The conversation explores the priorities facing COO’s in 2024, how the COO role is changing, as well as the commonalities found across COO roles. You'll discover what to do with a controlling CEO and how COOs should think about their relationship with the CEO. The discussion highlights the importance of balancing operational efficiency with visionary leadership. Cameron also offers some insights into the critical role of genuine human connection in leadership and why, beyond strategies and systems, truly caring for employees as individuals can drive exceptional performance and loyalty. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 10 Dec 2024 | Ep. 430 - Mike Morse Law Firm COO, John Nachazel | 00:45:55 | |||||
What does it take to build a thriving injury law firm while transforming traditional roles into revenue-generating opportunities? In this episode of Second in Command podcast, Cameron Herold talks with John Nachazel, COO of the Mike Morse Law Firm, about his role in scaling the business from 24 to 210 employees. John shares how his data-driven approach, leadership mindset, and strong CEO-COO relationship have been instrumental in achieving exponential growth. John and Cameron delve into the value of the Entrepreneurial Operating System (EOS), the importance of fostering respect between the CEO and COO, and how John’s approach to leveraging data and problem-solving has created sustainable success. Whether it’s aligning team goals, managing leading versus lagging indicators, or finding creative ways to optimize expenses, this episode offers invaluable insights for anyone in a leadership role. Enjoy! In This Episode You'll Learn:
Resources: Connect with John: LinkedIn Get John’s book: Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 26 Mar 2024 | Ep. 368 - The Credit Card Concierge Director of Travel & Client Success, Tommy Lonergan | 00:44:43 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Tommy Lonergan, a key figure behind the Travel Like Tommy brand and Freedom Travel business, as he shares insights on how he helps individuals and companies optimize their credit card points for travel and cashback rewards. With years of experience in travel hacking, Tommy has developed strategies for maximizing credit card benefits, allowing for first-class travel experiences and significant cash back. He elaborates on the importance of selecting the right credit cards for specific spending categories, such as advertising and travel, to amplify point earnings which can then be strategically redeemed for high-value travel experiences. The conversation explores the operational aspects of Tommy's business, discussing the team's remote work dynamics and the concierge-style service they offer. This service includes managing clients' travel plans from start to finish, ensuring personalized and hassle-free experiences. Tommy emphasizes the importance of leveraging a mix of organic growth, strategic advertising, and client referrals to scale the business. The discussion also touches on the logistical challenges and solutions in running a service that demands attention to detail and constant communication across different time zones. Finally, the episode highlights Tommy's entrepreneurial journey, from his initial hesitation to pursue his passion for travel hacking to the successful establishment of his business. He reflects on the importance of overcoming the fear of failure and the value of taking risks to realize one's dreams. His story is a testament to the power of turning a personal passion into a thriving business that not only generates income but also delivers exceptional value to its clients by transforming the way they travel. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 22 Feb 2024 | Ep. 359 - How To Skyrocket Your Business Success | 00:56:31 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Spencer Lodge, the host of the Unscripted podcast. They discuss the paramount importance of building a business to create personal free time, not just financial gain. Cameron shares a pivotal lesson from his father, highlighting that owning a business isn't solely about monetary success, but rather about having the freedom to enjoy life on one's own terms. By focusing on delegating and growing people, one can achieve both financial prosperity and personal freedom. This foundational philosophy underpins Cameron's approach to entrepreneurship and business development. The conversation explores Cameron's personal and professional journey, including candid stories about his life, such as his thoughts on travel and cultural exposure, and his experiences in different countries like Bhutan. These stories reveal his deeper understanding of life and business, including the significance of being present, emotionally connected, and genuinely engaging with different cultures and environments. He also discusses the critical role of a COO in a company, highlighting the importance of a strong CEO-COO partnership and the challenges in achieving such a dynamic. The conversation also touches on Cameron's perspective on hiring practices, corporate culture, and employee engagement. He asserts that great employees are drawn to exceptional companies, emphasizing the need for businesses to cultivate cultures that are more than just workplaces. Cameron discusses his book, "The Second In Command," which focuses on the intricacies of the COO role and the CEO-COO relationship. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 23 Jan 2024 | Ep. 350 – Mercury COO, Artug Acar | 00:42:25 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Artug Acar, COO Alliance member as well as COO of Mercury Business Services, a Boston-based tech-enabled healthcare and logistics company. Artug shares Mercury's focus on healthcare logistics, emphasizing their specialized services in shipping medical devices, diagnostic kits, and life science research products. He highlights the company's strategic shift from law firms to healthcare, leveraging their expertise in a niche market to provide valuable services. Artug's journey from VP of Product to COO reflects his deep involvement in various company aspects, from product development to operations, underscoring his comprehensive approach to leadership. Cameron and Artug discuss the challenges and strategies of managing a global team, with a significant presence in Turkey. He stresses the importance of cultural understanding, autonomy, and team integration for effective cross-border collaboration. Artug's unique position, bridging Turkish and American cultures, enables him to create a cohesive and efficient work environment, despite geographical and time differences. This global team plays a crucial role in Mercury's operations, and Artug's approach showcases his ability to navigate complex international dynamics successfully. Artug also shares insights on change management and leadership styles. He emphasizes the need to adapt leadership approaches based on situational demands, ranging from coercive to coaching styles. Artug's analogy of sailing in Boston Harbor parallels his leadership philosophy, illustrating the importance of adapting to changing environments while maintaining a clear course. His reflective approach, seeking feedback and learning from mistakes, marks his growth-oriented mindset. Enjoy! In This Episode You'll Learn:
Resources: Connect with Artug: Website | LinkedIn Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 13 Feb 2025 | Ep. 449 - ExitDNA Founder, Mac Lackey | 00:27:44 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Mac Lackey, founder of ExitDNA. During this fascinating conversation, Cameron and Mac explore the journey of business leaders who are crafting legacies while preparing for transformative opportunities. You'll discover how embracing proactive strategies and gaining clarity on personal and professional goals can unlock unimaginable potential. You'll learn the critical balance between ambition and pragmatism. Through real-life examples, the discussion explores the importance of timing, preparation, and the courage to make life-changing decisions. Whether facing an unexpected twist or contemplating the best path forward, the stories reveal how understanding key factors — ranging from market dynamics to personal priorities — can empower leaders to seize opportunities on their terms. This episode offers a wealth of insight for those ready to chart a course toward greater freedom and purpose. For any entrepreneur wondering how to shape the next chapter of their journey, this conversation is both a guide and a source of inspiration. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Mac: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 04 Mar 2025 | Ep. 454 - America's Best Restaurants VP & COO, Doug Smith | 00:55:30 | |||||
In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by COO Alliance Member, Doug Smith, Vice President and COO of America's Best Restaurants. This episode does a deep dive into Doug's personal and professional journey, as well as the triumphs and challenges he has weathered along the way. He shares candid stories from his career, revealing pivotal moments that shaped his leadership philosophy and mindset. From balancing high-pressure responsibilities to managing personal emotions, his reflections offer a glimpse into the complex realities of navigating a demanding role while staying true to core values. You'll gain valuable insights into fostering a supportive and empowering work environment, and learn the importance of leading by example, promoting a culture of openness, and encouraging innovation from every level of the organization. This episode offers actionable advice on creating space for creativity, learning from failure, and cultivating meaningful professional relationships. It's a must-listen for anyone looking to elevate their leadership style and build stronger, more connected teams. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Doug: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 30 Jan 2025 | Ep. 445 - Virtuzone Managing Director, Paul Bryson | 01:00:13 | |||||
In today's episode of The Second in Command podcast, Cameron is joined by Paul Bryson, Managing Director of Virtuzone, the UAE and MENA region’s largest corporate service provider. During the conversation, Cameron and Paul explore the dynamic world of leadership, growth, and navigating challenges in an ever-evolving business landscape. Through anecdotes and candid reflections, Paul shares insights into how personal and professional experiences have shaped their approach to managing people and processes. You'll hear about the importance of adaptation and humility in leadership. Paul reflects on the value of learning from others, even those whose styles or methods initially seemed at odds with their own. These lessons, gleaned from challenging relationships and diverse experiences, underscore the significance of empowering teams, fostering collaboration, and letting go of the need to be the singular "expert" in every situation. This episode highlights the broader theme of leadership as a blend of self-awareness, adaptability, and a commitment to elevating others, which will provide you with thought-provoking takeaways on what it means to lead with purpose. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Paul: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 24 Sep 2024 | Ep. 412 - Giftology Co-Founder, Rod Neuenschwander | 00:37:55 | |||||
In this unique episode of the Second in Command podcast, Cameron is joined by Rod Neuenschwander, co-founder of Gift·Ology with the late John Ruhlin, author of “Giftology.” During the conversation, Rod shares key lessons learned from years of experience in leadership and organizational growth. You'll discover the value of preparing successors early on to ensure the longevity of a company's vision and culture. Cameron and Rod explore how documenting personal operating systems and thought processes can enhance team collaboration and ensure others understand leadership decisions. You'll hear how Rod, early in his career, created a "ruling way" to clarify his decision-making style, allowing others to better align with his approach. This episode offers a more dynamic approach to business, combining steady leadership with bold creativity, a blend that's essential to navigating complex business environments. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 01 Aug 2024 | Ep. 399 - Q&A from CEOs & COOs: Optimizing Your Customer's Lifetime Value | 00:10:57 | |||||
In today's episode of the Second in Command, Cameron discusses the essential metrics and strategies for acquiring new customers. He emphasizes the importance of understanding the lifetime value of a customer and how this figure can inform decisions on marketing spend and customer acquisition costs. You'll discover a compelling analogy involving a hypothetical casino scenario to illustrate how businesses should think about their investment in customer acquisition. By shifting focus from minimizing costs to maximizing the value and speed of return on investment, companies can outpace competitors and achieve sustainable growth. Cameron also offers practical advice on leveraging global talent for cost-effective cold calling and sales roles. He discusses the advantages of outsourcing to regions like Latin America and South Africa, where skilled professionals can be hired at a fraction of the cost of their US counterparts. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 04 Apr 2024 | Ep. 371 - The Importance of a COO and Creating Your Company's Vivid Vision | 00:42:11 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Adi Klevit, host of the Systems Simplified podcast. During their conversation, Cameron explores the intricacies of leadership, the dynamics between CEOs and their seconds-in-command, and the importance of strategic delegation and efficient time management for organizational growth. Cameron shares insights from his extensive experience, emphasizing the need for CEOs to focus on their strengths and delegate tasks that drain their energy. He highlights the concept of the 'vivid vision' — a detailed description of a company's future state, which aligns the organization's efforts towards common goals. This approach not only enhances strategic planning but also fosters a stronger collaboration between the CEO and COO, ensuring that both roles complement each other effectively for the company's success. The discussion also explores common mistakes leaders make, such as neglecting to listen to key team members or failing to focus on core activities that drive growth. Cameron candidly shares a pivotal moment from his tenure at 1-800-GOT-JUNK?, where ignoring financial warnings from the VP of Finance nearly led to bankruptcy. This experience underscores the critical need for leaders to be receptive and adaptable, ensuring they're not just driving forward with vision but also listening to feedback and cautionary advice. Moreover, Cameron stresses the importance of being the Chief Energizing Officer, infusing the workplace with positive energy and gratitude, which in turn cultivates a motivated and productive workforce. Towards the end, Cameron offers practical strategies for enhancing time management and delegation within organizations. By focusing on tasks that align with one's strengths and delegating others, leaders can free up time for strategic thinking and employee development. He also touches on the value of teaching and mentoring as crucial leadership skills, suggesting that effective leaders should allow team members to learn through observation and participation, rather than traditional direct instruction. Cameron's insights into creating systems for scaling businesses, coupled with his emphasis on the importance of leadership development, provides a compelling blueprint for organizational success. Through his various initiatives, including the COO Alliance and leadership courses, Cameron continues to equip business leaders with the tools and knowledge they need to navigate the complexities of growth and change in today's dynamic business environment. Enjoy! In This Episode You'll Learn:
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| 19 Mar 2024 | Ep. 366 - Butcher Box Chief People and Admin Officer, Eliza Jackson | 00:42:58 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Eliza Jackson, the Chief People and Administrative Officer for ButcherBox, as she dives into the intricacies of operational excellence and how it intertwines with a people-first culture within the company. Eliza describes ButcherBox's journey, especially during the challenging times of COVID-19, highlighting their direct-to-consumer meat delivery service's focus on quality, sustainability, and customer satisfaction. She emphasizes the importance of maintaining strong relationships with partners and ensuring a seamless logistics fulfillment process, which is crucial for subscription-based businesses. Eliza also touches upon the company's strategic decisions regarding outsourcing parts of the business and what they choose to keep in-house to uphold their high standards and mission. The conversation explores the innovative approach ButcherBox takes towards employee development and creating a positive work culture. Eliza introduces the concept of a "talent factory," where every employee's journey is seen as a pathway to personal and professional growth, supported by tailored coaching through partnerships with organizations like BetterUp. This, along with other initiatives like DEI committees and operational excellence programs, are parts of ButcherBox's efforts to ensure that their team is thriving, engaged, and aligned with the company's values and goals. The flexibility and adaptability demonstrated through their hybrid work model post-COVID are also discussed, showing ButcherBox's commitment to employee well-being and satisfaction. Eliza also shares insights on the role of AI in optimizing operations and enhancing the employee experience at ButcherBox. The company's proactive stance on incorporating AI tools for tasks like customer service and job description creation reflects their forward-thinking strategy. This integration aims to streamline processes, allowing employees to focus on higher-value work. Eliza's advice to her younger self about the importance of being open to various career paths and the power of change management encapsulates the spirit of continuous learning and adaptation that she champions at ButcherBox. Through her leadership, ButcherBox not only stands out for its product quality and service but also as a model for cultivating a supportive, innovative, and dynamic workplace. Enjoy! In This Episode You'll Learn:
Resources: Connect with Eliza: Website | LinkedIn Connect with Cameron: | |||||||
| 06 Mar 2025 | Ep. 455 - Harmony in Growth: The Art of Partnership in Scaling Enterprises | 00:27:46 | |||||
In today's episode of the Second in Command podcast, Cameron explores the intricacies of leadership roles within organizations, focusing on a key executive position that plays a crucial part in shaping company culture and driving success: the COO. You'll learn how this role evolves over time, with special attention paid to the dynamics between two critical figures at the helm of a company. A nuanced understanding of the relationship between these roles is presented, highlighting how their partnership can lead to strategic growth and organizational harmony. Cameron also touches on how businesses in different sectors require varying approaches to leadership, especially when scaling operations and managing teams. You'll hear how the right leadership structure can determine a company’s trajectory, from fostering innovation to maintaining operational efficiency. This episode brings into focus the importance of mentorship and growth, not only at the top but within the entire leadership team. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 21 Mar 2024 | Ep. 367 - The Miracle Morning: Create Your Vivid Vision with Cameron Herold | 00:48:02 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Hal Elrod, host of the Miracle Morning. Hal and Cameron discuss the profound insights gained from unique experiences, such as spending eight days meditating with monks in the Himalayas. They explore the importance of seeking simplicity and purpose in life, away from societal constructs of success and achievement. This conversation sheds light on how facing personal grief and embracing new life chapters can lead to transformative growth and understanding. Their discussion underscores the significance of stepping out of one's comfort zone and the power of meditation and connection in finding inner peace and clarity. The dialogue further explores the concept of creating a "vivid vision" for one's future, emphasizing the value of detailed planning in personal and professional realms. Cameron shares his method of visualizing life goals in various aspects, including personal well-being, relationships, and business, highlighting the importance of a three-year vision for achieving significant milestones. This approach encourages listeners to articulate their aspirations vividly, enabling them to reverse-engineer their goals into achievable steps. By sharing personal anecdotes, Cameron illustrates how a well-defined vision can guide life choices and foster motivation and accountability. The episode also addresses overcoming obstacles and maintaining motivation towards goal achievement. Cameron introduces the idea of expecting challenges as part of the journey, likening it to the inevitability of encountering a black swan. This mindset shift helps in approaching unforeseen difficulties with resilience and adaptability, rather than frustration. Both Hal and Cameron stress the importance of adhering to fundamental practices, such as the Miracle Morning savers, for sustained personal growth and success. They advocate for surrounding oneself with like-minded individuals and leveraging collective wisdom to navigate life's challenges. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 21 Jan 2025 | Ep.442 - Stemregen COO, Spencer Matthews | 00:41:43 | |||||
In today's episode of The Second in Command podcast, Cameron is joined by Spencer Matthews, COO of Stemregen, a company that develops natural, plant-based stem cell enhancers and supplements. During the conversation, Cameron and Spencer explore the intricacies of leadership and collaboration within dynamic, high-performing teams. They discuss the challenges of transitioning into new roles and the importance of continuous skill development. Spencer shares insights into navigating unfamiliar territory, emphasizing the value of curiosity and adaptability when tackling areas outside of one’s comfort zone. You'll discover the importance of aligning strengths and communication preferences through effective onboarding and coaching. Practical frameworks and tools are examined, illustrating how they can enhance workplace collaboration and foster stronger relationships between leaders and their teams. Spencer touches on the balance between taking pride in one’s ability to execute tasks and recognizing the need to delegate effectively. The trade-offs of "getting things done" versus empowering others are explored, alongside strategies for overcoming common hurdles in leadership. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Spencer: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 19 Dec 2024 | Ep. 433 - Beyond the Hustle: How to Craft a Life of Purpose | 00:13:13 | |||||
In today's episode of the Second in Command podcast, Cameron dives into his transformative journey, whose global experiences have reshaped his understanding of success, work, and personal fulfillment. Starting with a deep family legacy of entrepreneurship, Cameron recounts building businesses, scaling organizations, and cultivating a mindset that prioritizes leadership development. From co-founding impactful ventures to creating a mastermind community for second-in-command leaders, his story showcases the highs and challenges of scaling ambitious projects. Discover the pitfalls many entrepreneurs face — losing sight of hobbies, relationships, and personal growth amidst the demands of work. You'll find insights on stepping away from material excess and embracing experiences, relationships, and personal growth, which highlight a paradigm shift from work obsession to holistic living. Whether you're an entrepreneur, a leader, or someone seeking more balance, this episode promises to ignite meaningful reflection on what truly matters in both work and life. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 08 Aug 2024 | Ep. 401 - Q&A from CEOs & COOs: How To Reward Your Employees | 00:24:42 | |||||
In today's episode of the Second in Command, Cameron explores the often contentious topic of employee bonuses and their impact on motivation. Challenging traditional views, he argues that for seasoned professionals, performance-based bonuses can be more demotivating than motivating. You'll discover the importance of fair and consistent pay, aligning with Maslow's hierarchy of needs to ensure employees feel valued and secure without the constant pressure of chasing bonuses. This approach fosters a more genuine and sustained commitment to the company’s goals. From offering more vacation time and flexible work arrangements to providing stock options and unique learning opportunities, these strategies focus on recognizing and rewarding employees in ways that resonate deeply with them. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 17 Sep 2024 | Ep. 410 - ClickUp COO, Gaurav, Agarwal | 00:45:06 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Gaurav Agarwal, the COO of ClickUp, a project management and productivity tool that helps teams manage tasks, projects, and goals more effectively. During the conversation, Cameron and Gaurav dive into the intricacies of effective leadership and the mindset required for success in fast-paced business environments. You'll learn the importance of systems thinking—creating processes that address root causes rather than symptoms. You'll gain insights into cultivating a culture of intellectual honesty and objectivity, where understanding the interplay between people, processes, and technology leads to more effective problem-solving and decision-making. Through creative approaches like cross-functional gatherings and team events, Gaurav underscores the importance of humanizing work and building genuine connections among employees, even when they aren't physically present together. This episode provides a compelling narrative on leadership, ambition, and the drive to make the most out of every opportunity. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 13 Aug 2024 | Ep. 402 - Ra Optics COO, Tim Jacobsen | 00:42:48 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Tim Jacobsen, COO of Ra Optics, as they dive into the intriguing world of innovative health solutions and entrepreneurial challenges. You'll learn how Ra Optics has attracted attention from high-profile celebrities and what sets their approach apart in a competitive market. The discussion looks at the evolving focus on light and its impact on well-being, contrasting historical breakthroughs with modern trends. Cameron and Tim also explore the complexities of managing a global team, especially when facing the challenges of different time zones and remote work dynamics. Gain valuable insights into maintaining clear communication and effective delegation within a growing organization. This episode is a compelling blend of practical advice and personal anecdotes, making it a must-listen for those interested in leadership and innovation. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 22 Aug 2024 | Ep. 404 - Q&A from CEOs & COOs: How Delegating Like A Boss Can Fire Up Your Bottom Line | 00:10:14 | |||||
In today's episode of the Second in Command podcast, Cameron explores the critical importance of delegation for high-level executives and business leaders. You'll learn why successful leaders should focus on tasks that align with their unique abilities and high hourly rates, delegating all other responsibilities to more cost-effective resources. Hear the story of Bobby Harris, who shifted his routine by delegating all tasks below a certain value, which serves as a compelling example of how effective delegation can lead to significant business growth and personal efficiency. This episode highlights the transformative power of strategic delegation, illustrating how it can free up time for executives to focus on high-impact activities that drive their business forward. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 19 Sep 2024 | Ep. 411 - How To Manage A New COO and Warning Signs They're Not The Right Fit | 00:14:07 | |||||
In today's episode of the Second in Command podcast, Cameron explores the critical yet often overlooked phase of employee onboarding. He argues that the time spent recruiting and interviewing should be matched by an equally intensive onboarding period. By thoroughly immersing new hires in the company's culture, processes, and people, organizations can set them up for success and prevent the overwhelming confusion that comes from being thrown into the deep end. From meeting key team members and sitting in on various departmental meetings to understanding the company's core values and long-term vision, Cameron outlines a comprehensive 90-day plan. The episode offers valuable insights into refining the hiring process to avoid common pitfalls and emphasizes the importance of ongoing mentorship and clear communication for sustaining a thriving workplace culture. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 15 Oct 2024 | Ep. 416 - Checkr COO, Lindsey Scrase | 00:44:00 | |||||
In this episode of the Second in Command podcast, Cameron is joined by Lindsey Scrase, COO of Checkr, an AI-driven platform designed to make background screening more efficient. During the conversation, Lindsey shares her journey in navigating complex leadership challenges while embracing innovation in the workplace. She discusses the importance of maintaining open communication across all levels of an organization and how essential it is for leaders to continually remind and inform their teams. You'll discover the impact of criminal justice reform on hiring practices, offering a glimpse into Checkr's deep commitment to advocating for fair hiring policies. You'll also hear moving stories of individuals whose lives have been changed through new opportunities, showing the positive ripple effects that inclusive practices can have on companies and society as a whole. This episode offers insights on how AI can complement human workers rather than replace them, as well as how it can be an ally in innovation and growth. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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In today's episode of the Second in Command podcast, Cameron Herold is joined by Amaryllis Kennedy, writer, television host, public speaker, former CIA officer, and campaign manager to Robert F. Kennedy Jr.'s 2024 presidential campaign. Amaryllis and Cameron discuss the intricate world of political campaigning. Amaryllis shares her unique journey from a CIA officer to a tech entrepreneur in Silicon Valley, and eventually to the helm of a major political campaign. She illuminates her transition from witnessing government shortcomings to actively participating in shaping a better political future. Her experiences in government service and the tech industry have equipped her with an unconventional skill set, making her an effective disruptor in the traditional political campaign sphere. Amaryllis discusses the campaign's approach, emphasizing authenticity, grass-roots engagement, and leveraging digital tools to democratize the fundraising process. The campaign has innovatively gamified fundraising and volunteer activities, encouraging widespread grassroots involvement. She highlights the importance of direct voter engagement, detailing how the campaign facilitates open and unscripted conversations with Bobby Kennedy Jr., thereby fostering genuine connections with the electorate. This strategy contrasts sharply with the conventional, often opaque approaches of traditional political campaigns. Cameron and Amaryllis also touch on the campaign's strategic vision, focusing on offering positive solutions rather than engaging in adversary-focused politics. Amaryllis explains the critical role of listening to diverse voices across the country and incorporating their needs and aspirations into the campaign's policy framework. She shares insights into managing the multifaceted aspects of the campaign, balancing strategic planning with the dynamic nature of political campaigning. Enjoy! In This Episode You'll Learn:
Resources: Connect with Amaryllis: Instagram | X Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 20 Aug 2024 | Ep. 403 - Commonwealth Financial Network COO, Trap Kloman | 00:43:57 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Trap Kloman, the President and Chief Operating Officer of Commonwealth Financial Network. During the conversation, Cameron and Trap discuss the art of leadership and the nuanced strategies that set successful companies apart. You'll learn how creating open channels for feedback, even in unexpected ways, can foster a culture of transparency and innovation. Discover the challenges and rewards of transitioning leadership within a well-established company. Through personal anecdotes, Trap shares how integrating external executives and even family members into a legacy business can be approached with care and intentionality. This episode serves as a compelling exploration of what it takes to lead effectively in a dynamic business environment, offering practical insights and inspiration for their own leadership journeys. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy!
In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 06 Feb 2024 | Ep. 354 - Arron Coaching CEO, Laurie Benezra-Arron | 00:41:48 | |||||
In today's episode of the Second in Command podcast, Cameron discusses the intricate role of a Chief of Staff with Laurie Arron, executive coach and the author of 'Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve.' The conversation begins with an exploration of the Chief of Staff's role, highlighting its multifaceted nature and its evolution from military origins to a vital position in the corporate sector. Laurie emphasizes that the role is often misunderstood and varies significantly between organizations, serving primarily to align with the CEO's priorities and the company's mission. Laurie explains the distinctiveness of the Chief of Staff role from other executive positions, illustrating its depth in serving the CEO's vision and contrasting it with the broader operational scope of roles like COOs. She articulates the key functions of a Chief of Staff, including strategic support to the CEO, project coordination, and ensuring effective internal and external communication. The conversation shifts to the challenges CEOs face, such as time management and the importance of delegation. Laurie underscores the necessity of a 'handshake meeting' at the inception of a CEO-Chief of Staff relationship to establish mutual expectations and working dynamics. This meeting, akin to taking vows, sets a foundation for a successful partnership. Further, Laurie provides insights into the career trajectory of a Chief of Staff, noting that most hold the position for about 18 months to two years, with their roles evolving as the organization's needs change. The conversation also covers the recruitment of Chiefs of Staff, advocating for internal hiring due to their inherent understanding of the company's culture and operations. Cameron and Laurie discuss the importance of not just finding the right Chief of Staff but also knowing how to effectively leverage their capabilities. Laurie emphasizes the significance of trust, integrity, and clear communication in fostering a robust relationship between the CEO and the Chief of Staff. Laurie also reflects on her career journey, offering advice to her younger self and others aspiring to impactful leadership roles. She advocates for speaking one's truth, contributing thoughtfully, and always aiming to do the right thing, especially in influential roles like that of a Chief of Staff. Enjoy! In This Episode You'll Learn:
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| 18 Jan 2024 | Ep. 349 – What Makes A Great COO | 00:14:20 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Christopher Lochhead, the host of the Legends and Losers podcast. They discuss the distinct roles and personalities within corporate leadership, particularly focusing on the dynamic between CEOs and COOs. Cameron highlights the results of a personality profiling exercise conducted within the COO Alliance, revealing stark differences between the entrepreneurial, visionary nature of CEOs and the more operational, linear approach of COOs. He emphasizes the unique abilities of COOs to reverse-engineer the dreams of CEOs, underscoring their role in bringing structure and execution to the visionary ideas of their counterparts. The discussion further explores the identity of COOs, emphasizing their role as facilitators rather than aspirants to the CEO position. Cameron and Christopher agree that a successful COO is one who genuinely aims to amplify the CEO's vision, rather than using the position as a stepping stone to the top role. This concept is expanded upon through real-world examples, including a nod to Sheryl Sandberg's role at Facebook, suggesting that the best COOs are those who understand and stay true to their specialized role, much like a player in a well-coordinated team. They also reflect on the various types of executive roles and the challenges in filling these positions, particularly in the tech industry. Cameron introduces his COO Alliance as a solution to the lack of networking and learning opportunities for second-in-command executives. They share their personal experiences and observations, as well as the importance of complementary skill sets within leadership teams. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 11 Apr 2024 | Ep. 373 - How to Control the Controlling CEO | 00:08:31 | |||||
In today's episode of the Second in Command podcast, Cameron explores the crucial role of directly addressing the potentially detrimental behavior of CEOs, especially their tendency to be overly controlling. He likens this to the tale of the emperor's new clothes, emphasizing the importance of honest feedback to help CEOs realize how their actions may be counterproductive. Cameron stresses the necessity of communicating such insights privately and tactfully, to appeal to the CEO's aspirations and to prevent defensive reactions. This approach aims to make the CEO aware of the impact of their behavior on the company's success and their personal reputation, encouraging a more open-minded attitude towards change. In a separate but related insight, Cameron shares the genesis of The COO Alliance, an initiative born out of his experiences as a second-in-command feeling out of place among entrepreneurs at various events. The Alliance serves as a global community for seconds-in-command to exchange knowledge, build networks, and gain confidence, away from the overshadowing presence of CEOs. This environment fosters growth and learning among these vital yet often overlooked corporate figures, enabling them to better manage and complement the entrepreneurial spirit. The episode underscores the delicate balance required in guiding COOs without quenching their inherent innovativeness and drive, highlighting the nuanced role of second-in-commands in steering companies towards success. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 23 Apr 2024 | Ep. 376 - Transcend COO, Kate Parker | 00:40:28 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Kate Parker, COO of the data privacy infrastructure company Transcend, as she shares insights into her professional journey and the evolution of Transcend. Kate discusses the unique challenges and strategies of operating within the data privacy sector, particularly highlighting the company's innovative approach to handling user data at the code layer. This technology-centric focus, she explains, allows for increased resource efficiency and improved compliance, which are critical as data privacy regulations continue to intensify globally. Her prior experiences at Google and Uber shaped her understanding of the interplay between regulatory frameworks and technology, making her a pivotal figure in guiding Transcend's mission. During the conversation, Kate elaborates on Transcend's competitive strategy, particularly against the established player OneTrust. She emphasizes the importance of technological superiority and customer-centric product development, which have been instrumental in differentiating Transcend in the marketplace. This strategy not only positions Transcend as a next-generation platform in the data privacy industry but also aligns with their goal to meet the rapidly evolving needs of global brands concerning data privacy. Kate also reflects on her personal growth and the operational adjustments required in transitioning from large corporations like Google and Uber to a startup environment. She notes the importance of strategic clarity and resource allocation in smaller, growth-oriented companies. Kate shares anecdotes from her past roles, highlighting how her experiences in global markets and crisis communications have informed her leadership at Transcend. The episode not only provides a deep dive into Transcend’s strategic operations but also showcases Kate’s leadership philosophy, deeply influenced by her background in competitive athletics and her commitment to integrity and problem-solving in business practices. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community. | |||||||
| 19 Dec 2023 | Ep. 340 - Chief Outsiders COO, Clay Spitz | 00:46:55 | |||||
In today's episode of the Second in Command podcast, Cameron Herold is joined by Clay Spitz, COO Alliance member and Chief Operating Officer of Chief Outsiders, a company offering fractional Chief Marketing Officer services. Clay and Cameron discuss the unique value of understanding the lifetime value of a customer and aligning marketing strategies accordingly. They look at the importance of customizing marketing approaches for different customer segments and avoiding "random acts of marketing." Chief Outsiders, with its team of over 100 seasoned CMOs, specializes in propelling growth for mid-sized companies by providing experienced leadership in marketing and sales. They also touch on the cultural aspects of Chief Outsiders and how they attract top marketing and sales executives. Clay highlights the importance of building a company culture that facilitates learning and collaboration, fostering an environment where executives can do the best work of their careers. He shares insights into managing creative talent effectively, stressing the need for aligning creative ideas with the company's strategic goals. Clay and Cameron explore the intricacies of managing offshore talent and ensuring cultural alignment for successful outcomes. They also discuss evolving roles in the corporate world, including the emergence of Chief Revenue Officers, and the importance of understanding customer needs and market dynamics, especially post-COVID. Clay reflects on his career journey, advising young professionals to be open to opportunities and listen to mentors. He stresses that understanding one's strengths and being adaptable are key to a successful career. Enjoy! In This Episode You'll Learn:
Resources: Connect with Clay: Website | LinkedIn Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 09 Jul 2024 | Ep. 394 - Q&A from CEOs & COOs: The Difference Between Operations Manager and Director | 00:08:08 | |||||
In today's episode of the Second in Command, Cameron explores the intricate dynamics of executive leadership, focusing on the crucial interplay between two top roles in the corporate hierarchy. You'll learn how the complementary strengths and weaknesses of these roles can significantly impact a company's performance and strategic direction. Cameron offers real-life anecdotes and practical examples illuminating the nuanced responsibilities and expectations placed on these leaders, offering valuable insights into effective management and organizational success. This episode offers a deeper understanding of how to cultivate a balanced and dynamic leadership team capable of navigating complex business challenges and driving growth. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 03 Oct 2024 | Ep. 413 - Masterminds and Mentors: How Surrounding Yourself with Success Drives Results | 00:40:17 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Erik Huberman, host of the HawkeTalk podcast. The conversation explores Cameron's journey and how he navigated the complexities of various entrepreneurial ventures, starting from his early experiences with auto body shops and college franchises. You'll learn about a significant career transition where Cameron moved from a highly operational role to becoming a sought-after coach for high-level executives. Cameron also offers profound personal lessons he's learned throughout his career. From understanding the significance of surrounding oneself with inspiring and successful individuals to the realization that the journey itself is more important than the destination, he offers valuable advice for aspiring entrepreneurs. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 27 Aug 2024 | Ep. 405 - Q&A from CEOs & COOs: The Ultimate Guide to Hiring a COO for Entrepreneurs | 00:12:46 | |||||
In today's episode of the Second in Command podcast, Cameron explores the pivotal moment when entrepreneurs consider hiring a COO. You'll discover three key motivations behind this decision: the pursuit of financial stability, reclaiming personal time, and focusing on areas of personal strength within the business. Throughout the episode, Cameron illustrates his points with anecdotes from his extensive experience, highlighting both successful integrations of COOs and cautionary tales where mismatches led to operational challenges. The advice you'll find here underscores the critical role of self-awareness in defining the position's parameters and finding a complementary match that enhances rather than disrupts the business's momentum and leadership dynamics. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 25 Jun 2024 | Ep. 391 - BuildYourOrg Co-Founder & Integrator, Chris Beer | 00:39:31 | |||||
Today's episode of the Second in Command podcast features a conversation between Cameron and Chris Beer, co-founder and integrator at BuildYourOrg, an organization that helps teams build, scale and grow through acquisitions. During the conversation, they explore the fascinating dynamics of organizational leadership and the crucial roles that visionaries and their counterparts play. You'll discover the intricate balance required between a company's driving force and the practical implementation of their ideas. Gain insights into how a complementary partnership can propel an organization towards greater efficiency and innovation, particularly focusing on the unique challenges and advantages this dual-leadership structure offers. Chris also offers practical tips on recruiting the right talent and fostering a culture of continuous improvement and adaptability. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 11 Jun 2024 | Ep. 389 - The Empathetic Leader: Cameron Herold's Perspective on Business Success | 00:41:11 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Erik Huberman, host of the HawkeTalk podcast. The conversation explores Cameron's journey and how he navigated the complexities of various entrepreneurial ventures, starting from his early experiences with auto body shops and college franchises. You'll learn about a significant career transition where Cameron moved from a highly operational role to becoming a sought-after coach for high-level executives. Cameron also offers profound personal lessons he's learned throughout his career. From understanding the significance of surrounding oneself with inspiring and successful individuals to the realization that the journey itself is more important than the destination, he offers valuable advice for aspiring entrepreneurs. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 13 Feb 2024 | Ep. 356 - Cyware SVP of Operations, Joe Aurilia Jr. | 00:42:29 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Joe Aurilia, Jr., the SVP of Operations for Cyware, to explore the intricacies of operational leadership and the dynamics of rapid company growth. Joe played a pivotal role in scaling Cyware from its early seed stage to a Series C funded cybersecurity powerhouse, and shares his experiences and strategies for fostering collaboration, consensus, and a vibrant culture across a multinational team. He explores the challenges of hiring and integrating key talent, the nuances of international operations, and the importance of communication and leadership in breaking down silos within a growing organization. Joe emphasizes the significance of continuous learning and curiosity as a cornerstone for personal and professional development. He advocates for a proactive approach to self-education, leveraging a wealth of online resources to stay ahead in a fast-evolving industry. By engaging with diverse communities, absorbing varied content, and embracing the unknown, Joe illustrates how leaders can drive innovation and adaptability within their teams and organizations. The conversation also touches upon the strategic aspects of navigating funding rounds and operational scaling, offering listeners valuable insights into the due diligence process, managing stakeholder expectations, and the crucial balance between strategic vision and day-to-day execution. Joe's journey with Cyware, from its nascent stages to becoming a leader in cybersecurity, serves as a compelling case study for aspiring leaders and entrepreneurs seeking to understand the complexities of managing growth, culture, and innovation in the digital age. Enjoy!
In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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In today's episode of the Second in Command podcast, Cameron is joined by Brad Stevens, Founder and CEO of Outsource Access, a fully managed outsourcing and virtual services firm. During the conversation, you'll discover an innovative approach to tackling one of the biggest challenges faced by businesses today: balancing operational growth with employee satisfaction. Brad shares a unique strategy that blends global talent with local teams, creating an unexpected synergy that drives efficiency and builds loyalty. You'll hear about the common misconceptions surrounding this approach, shedding light on why some attempts falter and others flourish. By focusing on collaboration, clear communication, and meticulous process documentation, companies can integrate new team members seamlessly into their operations. This episode also highlights the importance of staying ahead in a rapidly changing business landscape. With technological advances and globalization reshaping the workforce, adopting forward-thinking solutions is no longer optional — it’s essential. Discover how embracing this mindset can transform the way your business operates and position it for long-term success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Brad: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 06 Aug 2024 | Ep. 400 - Savannah Bananas President, Jared Orton | 00:53:15 | |||||
In this, the 400th episode of the Second in Command podcast, Cameron is joined by Jared Orton, President of the Savannah Bananas baseball team and traveling club. The conversation explores the innovative approach of a unique sports organization that has redefined entertainment and competition. Jared shares the creative philosophy behind the team, embracing the idea that fans crave authenticity and excitement, even if it means their team might not always win. You'll discover how the team has navigated the complexities of expanding their brand while staying true to their core values of fun and spontaneity. The discussion also touches on the cultural adaptability of their model and the potential of introducing it to international markets. This episode illustrates the transformative power of innovative thinking and passionate leadership in creating a truly unique and captivating experience. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 18 Jul 2024 | Ep. 396 - Q&A from CEOs and COOs: How to Develop Powerful Leadership Skills for CEOs and COOs | 00:09:54 | |||||
In today's episode of the Second in Command, Cameron discusses the intricate responsibilities of CEOs and COOs, emphasizing that no two leaders have the same duties. You'll discover the significance of correctly defining roles and compensation, ensuring that executives stay focused on their primary tasks. Cameron introduces his coaching philosophy, which revolves around three pillars: direction, development, and support. The conversation also touches on the dynamics between different departmental heads and the CEO, exploring how delegating tasks based on personal strengths can enhance productivity. This episode highlights the benefits of investing in leadership rather than replacing staff, thereby maintaining stability and encouraging long-term success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 14 May 2024 | Ep. 382 - The Speaker Lab COO, Dan Alia | 00:43:35 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Dan Alia, COO of The Speaker Lab and COO Alliance member, exploring his journey from corporate roles to entrepreneurial ventures. Dan discusses the transition from managing large teams in Fortune 500 companies to leading in a 100% virtual, communication-centric environment. He emphasizes the importance of intentional culture-building in remote settings, highlighting his company's focus on work-life balance and leading by example. Dan also shares insights on scaling a business beyond a single revenue stream, discussing strategies like acquisitions and expanding service offerings to support speakers. The conversation explores Dan's leadership evolution, from building a foundation to delegating responsibilities and empowering leaders within the organization. He discusses the challenges of hiring specialists and experts while ensuring existing team members feel valued and supported. Dan reflects on the importance of continuous learning and adaptation, citing his experience in HR management as an example of recognizing the need for specialized roles to drive organizational growth. Through his journey, Dan embodies a philosophy of embracing challenges as learning opportunities and constantly evolving to meet the demands of a changing business landscape. Dan's insights offer a valuable perspective on leadership, culture, and growth in the modern business world. His journey underscores the importance of adaptability and proactive decision-making in navigating the complexities of scaling a business. By prioritizing culture, empowering team members, and embracing new opportunities, Dan exemplifies a leadership approach that fosters growth, innovation, and long-term success. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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In today's episode of the Second in Command, Cameron discusses a bold organizational overhaul that reshaped roles and titles across a rapidly growing company. You'll hear the story of a strategic decision to reevaluate and retitle all 600 employees of a company in a single day. This move aimed to align titles with actual job scopes, from VP-level roles down to directors, ensuring clarity and fairness in organizational structure. Cameron explores the complexities of compensation tied to strategic insight, P&L responsibility, and autonomy, highlighting the importance of accurate job classification in fostering a cohesive and productive workforce. This episode offers insights into navigating organizational growth and maintaining operational effectiveness through decisive leadership actions. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 25 Feb 2025 | Ep. 452 - Brainlabs Global COO, Sean Seamer | 00:36:00 | |||||
In today's episode of The Second in Command podcast, Cameron is joined by Sean Seamer, Global Chief Operating Officer of Brainlabs, a high-performance media agency. During the conversation, you'll be given a glimpse behind the scenes of a global organization's leadership transition and growth strategy. Sean, a seasoned executive with a wealth of international experience, shares his approach to stepping into a senior role within an already established team. You'll discover the company's ambitious expansion plans, highlighting both geographic growth and the evolution of its services. With a focus on developing talent pipelines in new markets and embracing technological innovation, Sean outlines how staying ahead in a dynamic industry requires constant adaptation. Sean's thoughts on leadership, personal growth, and the importance of maintaining balance offer valuable insights for anyone striving for long-term success. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Sean: Website Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 07 Mar 2024 | Ep. 363 - CEO Whisperer and Growth Guru | 00:53:16 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and David and Stephen Flynn, hosts of the Happy Pear podcast. During the conversation, Cameron shares his evolved perspective on life, business, and personal growth. He emphasizes the importance of crafting a life of balance and pleasure, focusing on meaningful experiences over material possessions. Cameron highlights his shift towards enjoying explorations, such as visiting new places like Santiago, Chile, and embarking on adventures to Antarctica, rather than accumulating wealth and status symbols. This reflects a broader change in his life's direction, prioritizing experiences and personal connections over conventional measures of success. They discuss Cameron's business strategies and how he maintains growth and passion in his work while also seeking a balanced life. He mentions achieving his company's biggest month ever and making strategic decisions to work less by focusing on impactful projects and raising his coaching fees to reduce time-consuming commitments. This approach allows him to enjoy personal explorations while ensuring his business thrives. Cameron's focus is on helping entrepreneurs achieve their dreams, aligning his activities with his core purpose and a vivid vision for both his professional and personal life. Additionally, Cameron touches on the qualities that make a successful entrepreneur, including leadership, project management, and prioritization skills, among others. He challenges the traditional view of mental health conditions like bipolar disorder and ADHD, suggesting they can be advantageous for entrepreneurs due to their unique perspectives and energy. Cameron also offers practical advice for improving business operations, such as running effective meetings and structuring projects to realize a vivid vision for companies. His insights are aimed at fostering a supportive environment for entrepreneurial growth, emphasizing skill development and strategic focus to achieve success and fulfillment. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community. | |||||||
| 24 Oct 2024 | Ep. 419 - Recast: Home Service Expert Podcast - Lead with Clarity | 01:13:17 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Tommy Mello, host of the Home Service Expert podcast. During the conversation, Cameron and Tommy explore the art of effective communication and the pivotal role it plays in entrepreneurial success. They discuss the nuances of idea sharing within teams, emphasizing the importance of understanding different communication styles. You'll gain insights into strategic decision-making, highlighting how assessing potential impacts and return on investment can guide leaders in prioritizing projects. Cameron discusses the balance between pursuing high-impact initiatives and focusing on foundational tasks that yield quicker results. With a focus on nurturing relationships within teams and prioritizing employee well-being, this episode ultimately conveys a powerful message: successful leadership is as much about building connections and fostering a supportive environment as it is about driving profits and performance. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 10 Oct 2024 | Ep. 415 - Partnering Leadership Podcast - Powerful Leadership Synergy: CEOs and COOs in Action | 00:37:20 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Camero and Mahan Tavakoli, host of the Partnering Leadership podcast. The conversation dives deep into the dynamics of two key leadership roles that are crucial to a company’s success. Cameron and Mahan explore how the balance between these roles can be the driving force behind a thriving organization, touching on the importance of mutual trust, communication, and staying aligned. You'll learn about the evolving landscape of business, emphasizing how technological advancements are changing the way leaders need to operate. The discussion highlights the urgency of adopting new tools and practices, stressing that those who fail to embrace innovation risk being left behind. Cameron also offers a straightforward perspective on titles and roles, drawing from his vast experience to explain what companies truly need to maintain efficiency. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 19 Nov 2024 | Ep. 426 - Pyramid Foods COO, Rob Marsh | 00:50:37 | |||||
What does it take to rise from the front lines to the top of a company? In this episode of the Second in Command Podcast, Cameron sits down with Rob Marsh, COO of Pyramid Foods, a grocery chain with over 35 locations spanning three states. Rob’s journey is nothing short of remarkable. Starting as a frontline employee, he worked his way through every role imaginable before stepping into his current leadership position. His story is a testament to perseverance, adaptability, and a human-centric leadership style. Rob and Cameron delve into the unique struggles of independent grocers in today’s competitive market, from adapting to rising costs and changing consumer habits to leveraging technology for operational efficiency. Rob also discusses the importance of building a strong company culture, investing in employee training, and fostering community connections. With Pyramid Foods donating over $22 million to local children’s charities, Rob underscores the value of purpose-driven leadership. Whether you're a grocery industry insider or an entrepreneur, this episode is packed with insights on how to grow big while acting small If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!. In This Episode You'll Learn:
Resources: Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders Books: A Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business | |||||||
| 29 Oct 2024 | Ep. 420 - Shift Clinics COO, Bruno França | 00:45:09 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Bruno Franca, co-founder and COO of Shift Clinics, an organizational health and wellness firm located in Jeddah, Saudi Arabia. During the episode, Bruno shares his journey of navigating a rapidly growing company, discussing the challenges of scaling operations and managing a diverse workforce. You'll learn the importance of saying "no" to attractive ideas that may distract from the company's core focus, prioritizing operational excellence, and developing a resilient system that can meet the demands of a growing market. You'll hear about Bruno's personal growth as a leader. He reflects on his unconventional path to entrepreneurship, which began in a field he didn’t initially aspire to but eventually used as a vehicle to achieve his true passion for empowering others. This episode offers a powerful combination of business insight and personal wisdom, which will inspire you to pursue growth both professionally and personally. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Bruno: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 25 Jan 2024 | Ep. 351 – Genius Network Podcast: Unleashing the Power of the COO | 00:59:23 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Joe Polish, the host of the Genius Network podcast, Cameron discusses the intricacies of the COO role and the dynamics of a CEO-COO relationship. Drawing from his rich experience as a COO, he offers insights into effective leadership, company culture, and the importance of understanding the unique requirements of this executive position. Joe and Cameron discuss his book "Second in Command," which emphasizes the significance of the COO role in a business. Cameron shares his journey as an entrepreneur and a COO, highlighting the key aspects of his role in various companies. The discussion then shifts to the CEO-COO dynamic, where Cameron stresses the importance of alignment and communication between the two, comparing it to a marital relationship. He underscores the need for trust, mutual understanding, and regular interaction to maintain a healthy and productive partnership. Cameron offers practical advice on hiring and working with a COO. He emphasizes the importance of cultural fit and alignment with company values, alongside skills and experience. He also touches upon the challenges that come with growth and scaling, discussing how roles evolve and sometimes necessitate difficult decisions, such as parting ways with long-term team members. Cameron also shares his personal experiences and learnings, offering valuable lessons for entrepreneurs looking to strengthen their leadership teams. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 30 May 2024 | Ep. 387 - Unleash the Power of your COO | 00:40:24 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Benji Carlson, host of the Contractors Evolution podcast. They explore the intricacies of business growth, emphasizing the critical transition phase for companies expanding from $10 million to $100 million in revenue. Cameron advocates for the necessity of hiring experienced outsiders who bring a wealth of expertise, autonomy, and a fresh perspective to the table, distinguishing them from internal promotions that might not always be equipped to handle the complexities of rapid scaling. With his rich background in guiding businesses to success and his role in the exponential growth of 1-800-GOT-JUNK?, Cameron shares his wisdom on the importance of matching the CEO's strengths with a second in command's capabilities, highlighting the unique dynamics of this partnership in driving business growth. The conversation shifts into a discussion on the evolving expectations of equity and compensation within the business world. Cameron challenges the prevailing notion that equity is a necessary component of compensation for second in commands, arguing instead for the creation of a compelling company culture and offering alternative forms of recognition and reward. He brings attention to the nuanced reality that while the demand for equity has risen, it's not as prevalent or necessary as many assume. Drawing on his experience and a survey of COO Alliance members, Cameron suggests that focusing on non-equity forms of motivation can be equally, if not more, effective in attracting and retaining top talent. Venturing beyond the confines of business strategies, Cameron and Benji explore the essence of personal fulfillment and the significance of designing a life that extends well beyond the boardroom. Reflecting on their journeys toward achieving balance and contentment, they discuss the importance of intentional living, pursuing passions, and cultivating meaningful relationships. Cameron shares insights into his own life transformation, underscored by his decision to prioritize happiness, health, and relationships over conventional success metrics. This candid conversation serves as a reminder of the importance of crafting a holistic approach to life that embraces personal growth, leisure, and the pursuit of happiness alongside entrepreneurial ambitions. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 03 Sep 2024 | Ep. 407 - Penji Co-Founder, Johnathan Gryzbowski | 00:48:17 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Johnathan Grzybowski, Co-Founder, Head of Operations, Marketing, Sales and Strategy for Penji, a creative technology company that leverages some of the world's most talented graphic designers to serve business owners in need of design work. During the conversation, Cameron and Johnathan discuss the rapid advancements in technology and communication, touching on futuristic ideas that seem almost surreal. You'll learn how emerging tools might reshape the way we exchange ideas, with the possibility of achieving instant, precise communication on the horizon. The discussion shifts to the essentials of running a modern business with distributed teams. Johnathan shares insights on how to maintain clear communication across global teams, emphasizing the importance of setting expectations, following up, and ensuring respect for all team members, regardless of location. This episode offers insights on lessons learned from both successes and missed opportunities, underscoring the importance of persistence, data-driven decisions, and the pursuit of long-term goals in both business and life. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 22 Oct 2024 | Ep. 418 - John Foley Inc. Founder, John "Gucci" Foley | 00:40:31 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by John "Gucci" Foley, former lead solo pilot for the elite Blue Angels flight team, keynote speaker, philanthropist, and bestselling author of *Fearless Success.* During the conversation, Cameron and John dive into the mindset needed to achieve high performance, offering a unique perspective on overcoming fear and maintaining focus under pressure. John shares personal experiences from his professional journey, illustrating how challenges can lead to growth and mastery. You'll learn the intricacies of leadership within an organization, including how to inspire teams and maintain accountability while fostering a sense of purpose. John also offers insights into how you can apply these principles in your personal life, using daily practices like gratitude, meditation, and physical routines to stay aligned and centered. This episode provides an inspiring roadmap for those seeking to lead with both intensity and compassion. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with John: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 27 Jun 2024 | Ep. 392 - 12 Tips On How I Launched My 6 Books | 00:12:07 | |||||
In today's episode of the Second in Command podcast, Cameron dives into the strategies he utilized to successfully market his six books, focusing particularly on his latest release, "The Second in Command." You'll discover a comprehensive list of practical and cost-effective tips, such as how he leveraged personal connections, social media, and various marketing channels to boost his book's visibility. Cameron also offers his thoughts on the power of personal outreach, detailing how he contacted well-connected individuals and referral partners to promote his book. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 20 Feb 2024 | Ep. 358 - Boldr COO, Mari Parker | 00:43:38 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Mari Parker, the COO of Boldr, a global outsourcing powerhouse. Mari shares her unique journey from South Africa to becoming a pivotal figure in the global talent arena, offering a fresh perspective on leadership that intertwines her parenting experiences with fostering a dynamic company culture. Highlighting Boldr's agility and custom solutions, Mari discusses the advantages of outsourcing with Boldr over traditional hiring practices, emphasizing the company's ability to unlock business potential while contributing positively to global economies. Cameron and Mari explore the practicalities and ethics of outsourcing, revealing how Boldr manages complexities and compliance to ensure a seamless integration of global talent into businesses. Mari elaborates on the strategic benefits of choosing Boldr for building a global team, emphasizing their commitment to employee welfare and community development as a B Corp. The conversation not only sheds light on the inner workings of successful outsourcing partnerships, but also Boldr's mission-driven approach to business. Rounding off the conversation, Mari opens up about her personal growth and leadership evolution alongside her husband, and Boldr's CEO, David. Their journey underscores the importance of conscious leadership and maintaining a healthy work-life balance, especially when running a business with your spouse. Mari's story is a testament to the power of resilience, adaptability, and the profound impact of embracing a global mindset in today's interconnected world. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community. | |||||||
| 21 May 2024 | Ep. 384 - Appspace President and CCO, Pete Schmied | 00:32:18 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Peter Schmied, the President of Appspace, as they discuss the challenges and strategies of leading a company during the COVID-19 pandemic. With a workforce of around 450 employees globally, Appspace operates in a fully hybrid model, allowing employees the choice to work from home or in the office. Peter emphasizes the importance of a seamless communication experience, leveraging technology to tailor information delivery based on individual preferences and usage patterns. Peter shares insights into building a world-class company culture in a remote or hybrid work environment, highlighting the significance of community and seamless communication. He discusses the company's focus on customer-centricity, actively listening to customers, and staying ahead of market trends to drive product development. Peter's leadership approach centers on servant leadership, continuous learning, and embracing discomfort to foster personal growth. The conversation explores leadership strategies, including hiring senior roles and managing internal talent aspirations. Peter emphasizes transparency in the hiring process, opening up internal opportunities before considering external candidates. He advocates for a culture that encourages failure as a pathway to growth and success, emphasizing the importance of attitude, aptitude, and empathy in leadership. Overall, Peter's leadership philosophy revolves around serving the team, fostering a culture of curiosity, and treating people with respect and transparency. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 04 Jan 2024 | Ep. 345 – Scaling Your Company the Smart Way | 00:53:17 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Dev Gadhvi of the Passionpeneur podcast. During the conversation, they disucuss the intricacies of entrepreneurial success and business scaling. Cameron shares invaluable insights on the significance of attracting and nurturing the right talent. He emphasizes the importance of creating job postings that not only attract ideal candidates but also deter those who may not align with the company's vision. This approach was instrumental in scaling companies like 1-800-GOT-JUNK from modest beginnings to substantial revenues. Dev probes into the challenges and strategies of scaling a business. Cameron offers practical advice on managing growth at different stages, highlighting the crucial transition from 30 to 100 employees. He underscores the need for skill and confidence development among managers, stressing the importance of training in areas like situational leadership and time management. This focus on nurturing internal talent is key to sustaining and accelerating business growth. Dev and Cameron also explore the personal aspects of entrepreneurship. Cameron shares his journey, from the early days of striving for success to now living a fulfilling life, traveling and focusing on what truly matters. He talks about the shift from a money-centric to a time-centric approach, where the emphasis is on life experiences rather than material gains. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 28 Mar 2024 | Ep. 369 - The Enlightened Executive: The CEO Whisperer Interview | 00:06:45 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Susan Drumm, host of The Enlightened Executive podcast. During the episode, Cameron discusses his passion for enhancing leadership within companies. He highlights the importance of CEOs investing in their leadership teams, notably their second in command, to foster substantial business growth. Through his company, The COO Alliance, and his innovative course, "Invest in Your Leaders," Cameron aims to equip senior management with the necessary tools for success, emphasizing the transformative power of learning from peer environments over traditional educational systems. Cameron introduces the concept of the "Vivid Vision," a powerful tool he created to clarify and communicate a company's future state in a detailed, four-to-five-page document. This vision, crafted by the CEO, encapsulates all aspects of the company three years down the line, serving as a north star for the leadership team to strategize and operationalize. By drawing a parallel to constructing a home, he illustrates the necessity of a clear vision to guide the execution of strategies, bypassing the inefficiencies of traditional mission statements. This approach ensures that everyone in the organization aligns with the CEO's vision, fostering a cohesive effort towards common goals. The episode further explores Cameron's personal growth strategies and his philosophy on leadership development. Emphasizing the importance of focusing on one's unique abilities and delegating lesser tasks, he advocates for continuous learning targeted at immediate needs and projects. He criticizes the traditional education system and generic business advice for their lack of applicability and encourages leaders to cultivate their teams' strengths and capabilities. By adopting this tailored approach to personal and team development, Cameron believes that leaders can more effectively drive their organizations toward success, making his insights invaluable for CEOs and entrepreneurs looking to scale their businesses. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 28 Dec 2023 | Ep. 343 - The Art of Effective COO Recruitment | 00:50:40 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Roland Frasier of the Business Lunch podcast. The pair do a deep dive into the crucial role of the Chief Operating Officer for an organization. Cameron begins by emphasizing the importance of crafting a strong and polarizing job description for potential COOs. He advocates for descriptions that push away half of the candidates while strongly attracting the other half. This approach ensures that only those who are truly aligned with the company's vision and culture will apply. Additionally, Cameron suggests rewriting job postings like sales letters to further attract the right talent. The conversation shifts to discussing the key traits of successful second-in-commands. Flexibility, adaptability, and vision are highlighted as essential qualities. These traits enable COOs to lead effectively, support CEOs in their areas of expertise, and contribute to the overall forward momentum of the company. Roland and Cameron also discuss the dynamics of the CEO-COO relationship, emphasizing the need for these roles to complement each other. They touch on the challenges and strategies involved in recruiting top-level COO talent. Cameron points out that great employees are often not actively looking for a job, and hence, the approach to attracting them should be strategic and enticing. He also speaks to the emotional and professional complexities of transitioning in and out of the COO role, drawing from his own experiences. If you're looking for invaluable insights for CEOs and COOs alike, offering practical advice and strategies for strengthening leadership teams and driving organizational success, then you won't want to miss this episode. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 15 Feb 2024 | Ep. 357 - Letters to My Younger Self: The Biggest Lessons Every Entrepreneur Needs to Learn | 01:48:34 | |||||
Today's episode of the Second in Command podcast is a talk by Cameron, as he explores the crucial aspects of entrepreneurship and leadership. He begins by emphasizing the significance of understanding one's value, discussing his own experience with setting high hourly rates for his coaching and speaking engagements. Cameron asserts the importance of delegating lower-value tasks to focus on areas of genius, thereby maximizing productivity and profitability. He explores the unique traits of successful entrepreneurs, notably discussing the relationship between entrepreneurial characteristics and mental health. Cameron candidly shares his perspectives on bipolar disorder and ADD, highlighting how these traits often align with entrepreneurial strengths such as high energy, creativity, and restlessness. He illustrates this through engaging stories, including a personal encounter with Marcelo Claure, CEO of Sprint, revealing how perceived weaknesses can be powerful entrepreneurial assets. Cameron offers practical advice on business management and growth. He stresses the necessity of clear communication, efficient meetings, and effective delegation. Reflecting on his experiences with 1-800-GOT-JUNK?, he underscores the impact of leadership on a company's culture and success. Cameron's guidance is not just about scaling a business but also about personal growth, work-life balance, and finding joy in the entrepreneurial journey. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 17 Oct 2024 | Ep. 417 - How to Create Explosive Growth: Create a Vivid Vision | 00:07:56 | |||||
Today's episode of the Second in Command podcast is a brief excerpt from a conversation between Cameron and Carl J. Cox, in which they discuss a powerful strategy for long-term success, sharing how a visionary goal can transform an organization's trajectory. Listen as Cameron recounts moments of setting seemingly audacious targets that felt nearly impossible at first glance but, with careful planning and execution, became attainable milestones. You'll discover the importance of aligning teams with goals that are both ambitious yet plausible. Cameron also shares a moment where he and his business partner, almost instinctively, agreed on a massive revenue target for their company. Through a systematic approach, they exceeded this goal, underscoring the importance of clear vision, structured planning, and the right mindset to fuel growth. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 20 Feb 2025 | Ep. 451 - Lincoln-Goldfinch Law Owner, Kate Lincoln-Goldfinch | 00:30:07 | |||||
In today's episode of The Second in Command podcast, Cameron is joined by Kate Lincoln-Goldfinch, the owner and CEO of Lincoln-Goldfinch Law – Abogados de Inmigración. During the conversation, Cameron and Kate explore the nuances of navigating complex professional relationships. You'll hear about the challenges of balancing different leadership styles, the importance of communication, and the impact of workplace culture on collaboration. With contrasting perspectives on accountability and conflict resolution, they reveal the delicate dance required to maintain harmony while driving an organization forward. The discussion highlights a crucial mindset shift — moving from problem-solving to coaching. Instead of acting as intermediaries, effective leaders empower their teams to handle difficult conversations directly, fostering personal growth and stronger relationships. Beyond the day-to-day struggles, the conversation touches on the deeper bonds that sustain long-term partnerships. Whether through shared experiences, intentional connection, or simple gestures of appreciation, investing in professional relationships is just as important as driving results. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Kate: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 12 Mar 2024 | Ep. 364 - Dr. Bronner’s Magic Soaps, COO, Michael Milam | 00:40:26 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Michael Milam, COO of Dr. Bronner’s Magic Soaps. Michael shares insights into the company’s unique approach to leadership, emphasizing a conversational and inclusive style. He outlines the journey of Dr. Bronner’s from its modest beginnings to becoming a household name, highlighting the significance of the company’s commitment to ethical business practices, including its Fairtrade certification and dedication to ensuring all members of their value chain are treated with dignity and fairness. The discussion also touches on the operational challenges and successes Dr. Bronner’s has navigated, showcasing how they've maintained efficiency and growth through thoughtful leadership and strategic operational decisions. Michael provides an in-depth look at the operational strategies that have enabled Dr. Bronner’s to thrive, including the importance of being a generalist rather than a specialist in leadership roles. He discusses the pivotal role of post-mortem in improving systems and processes within the company, allowing them to scale efficiently while maintaining a high level of quality and service. Moreover, Michael reflects on the company's adaptability during challenging times, such as the COVID-19 pandemic, underscoring the strength of their supply chain relationships and their commitment to keeping essential products available to consumers. Michael also offers personal reflections and advice, emphasizing the value of trusting one’s instincts and the importance of embracing the unknown with confidence. He advocates for a leadership style that fosters creativity and innovation by not being afraid to start with a "terrifyingly white canvas." His message to young professionals and leaders alike is to not shy away from carving their own paths and to trust that meticulous attention to detail in the micro will lead to remarkable outcomes on a macro scale. The conversation sheds light on the operational excellence of Dr. Bronner’s, and it offers valuable lessons on leadership, ethical business practices, and the power of a strong company culture. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 16 Jul 2024 | Ep. 395 - Intelligent Threads General Manager & SVP Strategic Development and Commercialization, Ronald Beauford | 00:41:00 | |||||
Today's episode of the Second in Command podcast features a conversation between Cameron and Ronald Beauford, General Manager and Senior Vice-President of Strategic Development and Commercialization at Intelligent Threads. During the conversation, they explore the journey of an entrepreneurial venture, revealing the dynamics of bringing an innovative product to market. Ronald discusses the initial challenges and unexpected successes encountered during Intelligent Threads' early trade shows, which confirmed the commercial viability of their unique offerings. You'll discover the various strategies he has employed to expand the business, including entering new markets and leveraging partnerships. Gain insights into the complexities of managing a wide range of product SKUs, the importance of data-driven decisions, and the challenges of marketing a high-end product in a competitive landscape. This episode offers you a sense of the dedication and strategic thinking required to scale a business and the importance of fostering a strong company culture. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 14 Mar 2024 | Ep. 365 - The G.O.A.T. Show | 01:06:34 | |||||
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Mike Arce, host of the G.O.A.T. show. During the conversation, Cameron explores the essence of business leadership, highlighting the crucial role of the second-in-command, often overshadowed by the limelight on CEOs. He shares insightful strategies on scaling businesses without compromising their cultural integrity. Cameron underscores the importance of cultivating a motivated team, rather than solely relying on external motivators, and the necessity of a symbiotic relationship between the CEO and their second-in-command to foster a supportive and progressive company environment. Cameron passionately discusses his initiative, the COO Alliance, aimed exclusively at the professional development of second-in-commands, ensuring they have a platform for growth and learning that's distinct yet complementary to the entrepreneurial vision. This initiative, alongside his Second in Command podcast, seeks to illuminate the pivotal, yet often undervalued, contributions of these key figures in driving organizational success. Through sharing these platforms, Cameron aims to enhance the understanding and appreciation of the complex, behind-the-scenes orchestration required to scale businesses effectively. Furthermore, Cameron touches upon the transformative potential of technology in business and personal realms, citing examples from his personal experiences and broader technological advancements. He emphasizes the accelerating pace of innovation, from AI to the potential for telepathic communication, urging a shift in focus towards meaningful, forward-thinking discussions that can propel humanity forward. He concludes with a reflective note on the essence of life and business, advocating for a balance between professional pursuits and the fundamental human need for connection, joy, and fulfillment beyond the confines of work. Enjoy! In This Episode You'll Learn:
Resources: Subscribe, Rate & Review I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.
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| 12 Dec 2024 | Ep. 431 - Vision Driven Founder, Jennifer Hudye | 00:31:35 | |||||
In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Hudye, founder of Vision Driven, a company dedicated to helping entrepreneurs and CEOs craft, communicate, and execute transformative visions for their businesses. During the conversation, you'll discover the challenges leaders face when articulating and aligning their teams around a cohesive, long-term vision. Through engaging anecdotes and relatable examples, you'll learn how the lack of clarity and communication about a company's future direction can lead to scattered teams, costly turnover, and missed opportunities. Jennifer offers insights on balancing inclusivity with decisiveness when defining a company’s future. Through thought-provoking analogies, the conversation explores why overly collaborative processes can dilute bold ideas, while stressing that leadership ultimately requires courage and conviction. This episode provides actionable strategies for embedding this future-oriented blueprint into the fabric of an organization. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Jennifer: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||
| 28 Jan 2025 | Ep. 444 - Mawer Capital LLC COO, Mike Wisner | 00:42:07 | |||||
In today's episode of The Second in Command podcast, Cameron is joined by Mike Wisner. the Chief Operating Officer of Mawer Capital LLC. Throughout the episode, Mike shares invaluable insights into building lasting influence in a fast-changing world. From navigating complex transitions in professional settings to crafting impactful strategies, the conversation dives deep into the art of creating meaningful connections. With a focus on leveraging existing networks and fostering growth, you'll be given a roadmap to scale your efforts while staying true to your core values. Mike also highlights the importance of adaptability in today’s digital landscape. As technology evolves, so do the methods of reaching audiences effectively. You'll discover unique approaches to amplifying visibility, maximizing resources, and driving results through creativity and innovation. Packed with actionable takeaways and relatable anecdotes, this episode serves as a masterclass in leadership, growth, and resilience. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy! In This Episode You'll Learn:
Resources: Connect with Mike: Website | LinkedIn Connect with Cameron: Website | LinkedIn Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO" Get Cameron’s online course – Invest In Your Leaders | |||||||