School of Sales by The Salesgirls (Macy McNeely & Kathryn Shubert)
Explorez tous les épisodes de School of Sales by The Salesgirls
| Date | Titre | Durée | |
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| 08 Feb 2022 | The Power of Identity and Changing Old Patterns | 00:22:22 | |
Just the other day, someone sent us a DM and said: "On a recent podcast episode, I heard you and Macy talking about running a business through pregnancies and raising babies. I loved hearing this, but the thought I had in the back of my head was that I hope that when I get pregnant again, I can continue on the path of motivation and momentum that I'm currently experiencing. In my last pregnancy, I created a lot of bad habits because I didn't feel well. Do you have tips to keep things on track during pregnancy and the new born phase?"
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| 15 Feb 2022 | 'Launch' Debrief: $198,606 Without a Fancy Strategy | 00:38:46 | |
A few weeks ago we SOLD OUT the seats for our 2022 Winter Cohort and the craziest part is that we sold out a week before close cart.
When you enroll by February 25th, you'll receive a 20 minute, 1:1 strategy call with Macy or Kat to get focused and clear on your direction before your cohort beings.
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| 23 Feb 2022 | Bonus Episode: Selling Something That's Not Trendy Without Bashing Your Competition | 00:31:40 | |
This bonus episode is pulled from a recent YouTube Live that we do every Tuesday morning at 9am ET! On YouTube Live, we answer questions from our audience to give you the insight and answers around sales, leadership & business in general.
5 people have been chosen to be coached live. If you can't make it live, fill out THIS FORM to receive the replay!
When you enroll in GUIDE Culture by Friday, February 25, 2022, you'll receive a BONUS 20 minute, 1:1 strategy call with Macy or Kat.
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| 01 Mar 2022 | What Matters Most: Sales or Sales Culture? | 00:30:24 | |
SALES VS. SALES CULTURE - what matters more?
A 4-part self-paced course where you learn how to focus on the right things, instead of all the things. You’ll learn how to plan your work and work your plan strategically and effectively so that you can win in life and business.
Enrollment Deadline: April 22, 2022
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| 15 Mar 2022 | Stop Giving Your "Best Stuff" Away For Free | 00:16:44 | |
Have you ever been given the advice to give your best stuff away for free because it will make people want to buy from you EVEN more?
When you enroll by April 1st, you'll receive early access to Session 1 of your training, a pre-recorded lab to see what to expect when your cohort begins AND a Skill + Technique call with the GC team to put your new skills into action and fine-tune them before your cohort kicks off on April 29th!
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| 08 Mar 2022 | Master Your Messaging with Brandon Lucero | 01:00:18 | |
In this special episode, we sit down with one of our coaches and mentors from the past year, Brandon Lucero, who leads 4X Video Effect - recently rebranded into the New Generation Entrepreneur Mastery Program.
Enrollment opens on Monday, March 7th and closes on Thursday, March 10th!
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| 17 Mar 2022 | Bonus Episode: Should You Add A Live Element To Your Course? | 00:24:06 | |
In this episode, Macy and Loy address a question that we recently received on Instagram from a GUIDE Culture Grad.
When you enroll by April 1st, you'll receive early access to Session 1 of your training, a pre-recorded lab to see what to expect when your cohort begins AND a Skill + Technique call with the GC team to put your new skills into action and fine-tune them before your cohort kicks off on April 29th!
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| 22 Mar 2022 | Sell MORE By Talking About Your Product LESS | 00:32:31 | |
When you have a product that feels like a no brainer, especially for your target audience, it's tempting to talk about just that - the product.
When you enroll by April 1st, you'll receive early access to Session 1 of your training, a pre-recorded lab to see what to expect when your cohort begins AND a Skill + Technique call with the GC team to put your new skills into action and fine-tune them before your cohort kicks off on April 29th!
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| 29 Mar 2022 | Building Value VS. Adding Value - What's The Difference? | 00:14:49 | |
After working with hundreds of business owners and entrepreneurs through the GUIDE Culture Sales Training, we've noticed that a lot of people get it wrong in this one major area.
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| 05 Apr 2022 | Do You Sell Multiple Products? This Episode Is For You! | 00:16:06 | |
Macy here, co-CEO of GUIDE Culture!
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| 12 Apr 2022 | I Can't Keep Quiet Anymore: Advice You're Probably Getting That Is Hurting You | 00:25:22 | |
Macy here! It's no secret that we're in an age of a lottttt of automation. Everywhere you look people are telling you to automate your business, somehow and someway - put together an email funnel, create a course, have an evergreen webinar, develop your CRM - these are the things that are so heavily being taught right now. And I get it - as the world evolves, it is important that we adapt and start implementing new things, so it is totally normal for people to be leaning into this. MENTIONS:
💥 BREAKING BUSINESS 💥 How to Stand Out in a Sea of Sameness Without Relying on Going Viral, Building a Complicated Funnel, or Playing Strategy Whack-a-Mole Here's a peek into what you can expect to learn:
If you’re ready to go against the grain in business and master the one thing that very few people are telling you about so you can live the life you really want, this is for you.
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| 14 Apr 2022 | Bonus Episode: How You Can Experience Predictable Sales Right Away | 00:19:00 | |
When you focus on the game, the scoreboard will take care of itself 💯
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| 19 Apr 2022 | Babies & Business: What They Have In Common - Kitty's Back! | 00:39:17 | |
Have you ever been at a point in your business where it feels like you're on the right track and things are going like they should be and then you realize there's something new you need to learn? Seats are going quick - CLICK HERE for all enrollment details.
On Monday, we hosted the Breaking Business Masterclass where you learned the 3 Unexpected Rules to Create Predictable $30k Months in 2022. People LOVED it, but there was no replay.
If you've been interested in GUIDE Culture, but want to know the nitty gritty details of how it works, the logistics or have the chance to ask specific questions, this call is for you!
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| 20 Apr 2022 | Bonus Episode: Is GUIDE Culture For Me? The Details & FAQ | 00:37:19 | |
"IS GUIDE CULTURE FOR ME?"
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| 26 Apr 2022 | 5 Sales Strategies For Leading A Team | 00:27:38 | |
Here at GUIDE Culture, we're big readers and typically, as a team, we have a few books that are always circling around.
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| 03 May 2022 | Are Systems and Processes REALLY Duplicatable? | 00:14:56 | |
If you run your business in the online world, you likely hear that for your business to see the results you want, you simply need certain processes and systems in place.
Enrollment Deadline: July 17, 2022
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| 10 May 2022 | $70K and 36 Likes in 1 Day: Spring Cohort Launch Debrief | 00:46:48 | |
A few weeks ago we wrapped up enrollment for our 2022 Spring Cohort. The enrollment season for this cohort specifically was different than any other enrollment season or launch we've ever experienced!
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| 17 May 2022 | We're Burning the Business Down to the Ground and Starting Over | 00:24:34 | |
Macy here! Last week on Instagram, I shared how I feel like I'm living in a paralleled space as an entrepreneur - in a place where SO MUCH is working, paired with things that aren't working. As a salesperson, it's difficult to focus on anything other than sales. And I believe that's how it should be most of the time, because there's really nothing else to focus on if sales aren't happening. There wouldn't be a business at all. Because of that, I've always moved forward quickly and with purpose - always looking for the next opportunity, the next angle on the same message and new ways to get into more sales conversations. So, in this episode we're getting vulnerable as I start to reveal what this this reinvention process is going to look like for us here at GUIDE Culture! MENTIONS:
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| 24 May 2022 | Do You Want Your Business To Improve As Quickly As Possible? This Episode Is For You! | 00:20:10 | |
In last week's podcast episode, we revealed how we're burning down the business and starting over. The first step in consciously doing that was looking at all of our offers and asking ourselves, "how does this offer make me feel?"
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| 31 May 2022 | The Trap To Avoid At All Costs: Be Aware Of This Before You Create Something New To Sell | 00:24:49 | |
Do you teach from a place of knowledge or from a place of knowing? There's a MAJOR difference!
Enrollment Deadline: July 17
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| 02 Jun 2022 | How To Engineer A Content Roadmap So You Always Have Something To Say with Danielle Weil | 00:45:12 | |
In 2019, right when GUIDE Culture was really getting started, Macy knew she needed some help with writing. She jumped on Instagram stories to ask for suggestions and someone sent over Danielle Weil's information. She didn't have an Instagram, just an email.
Happening June 6-9 2pm ET to optimize your offer, audience, strategy & copy to get all the pieces in place to have your best launch yet!
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| 07 Jun 2022 | 3 Secrets To Get Your Money's Worth Out Of GUIDE Culture | 00:39:46 | |
When people join GUIDE Culture, one of the first things they ask is: "how can I prepare beforehand?" Enrollment Deadline: July 17, 2022
MORE DETAILS TO COME, but you should know that for the Summer Cohort, this will be taught live so you can ask your questions in real time.
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| 14 Jun 2022 | Are Salespeople Trustworthy? | 00:19:43 | |
In a world of influencers, brand ambassadors, and discount codes, are salespeople still trustworthy? In today’s episode, Kat reflects on that very question. Furthermore, she explores the question of whether or not salespeople or influencers are more trustworthy. It’s becoming increasingly common to see influencers promote multiple brands and products as part of their job. But what are the benefits of staying loyal to one product? Kat shares why being loyal to one product doesn’t just make you more trustworthy, it also builds you up into a sought-after expert. She explains why being known for one thing makes it so much easier for you to remain top of mind, and it also makes you easy to recommend. If you’re not sure why you should narrow your focus and go hard on one product, this episode is for you. Tune in to this short but insightful conversation and get ready to take notes. In this episode, we cover:
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| 16 Jun 2022 | The Shocking Reason People Might Not Be Buying | 00:27:21 | |
Want to help your customers buy from you with more enthusiasm and excitement? Then this episode is for you. It’s common knowledge that generally, people love to buy. They just don’t like being sold to. So today, Kat walks you through the shocking reason why people might not be buying from you. It’s an important topic that hasn’t been explored on the podcast, so buckle up and get ready to take notes. Kat starts off by differentiating between buying and being bought in. Then, she exposes the single reason that’s keeping your customers hesitant from buying from you. She explains the roles that both you and your customer play in the buying process, and what you and your customer are responsible for. This episode explores the importance of adding consistent value and why the key to communicating to your customers lies in the simplicity of your knowledge. From the 3 types of information you need to have in order to sell, to different ways you can simplify your message to make it more palatable (and more enticing) to your customers, the advice that Kat shares today will help you sell with more ease. In this episode, we cover:
This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 21 Jun 2022 | Reinvention Update | 00:30:56 | |
What does it mean to reinvent yourself and is it important to go through this transformation? In today’s episode, Macy is walking you through some of the huge reinvention updates that are coming to Guide Culture. Although there are many exciting reinventions coming down the pipeline, Macy focuses on what reinvention means and why it is crucial to your evolution. She shares why your current-day successes might be the very thing that’s holding you back from future ones, and why you want to be in tune with who you are and what you’re currently embodying instead of what you might be doing. Then, she talks about a book that changed her perspective titled “The Last Word on Power” by Tracy Goss, and the biggest takeaways she took from the book. This episode is for anyone who is hoping to accomplish big, future goals, or anyone who might be feeling stuck in their business. Tune in and take notes as Macy shares her thoughts on the importance of reinvention. In this episode, we cover:
Enroll in School of Sales Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 28 Jun 2022 | Introducing School of Sales | 00:43:27 | |
Macy and Kat are guiding you through today’s incredibly exciting episode. They start by discussing a common question - are traditional degrees enough? So many people invest tens of thousands of dollars into an MBA. But what skills do they actually possess once they attain this degree and certification? In this episode, Macy and Kat dug a little deeper to find out what knowledge a general MBA equips you with. They discuss the 6 pillars that many MBAs cover and the 1 key ingredient that’s missing from that list - sales. Join Macy and Kat as they discuss why having the knowledge and ability to sell is incredibly important, and what Guide Culture is doing to fill the gap. They also make an exciting announcement in regards to Guide Culture’s reinvention process, what came out of it, and how they’re encouraging and supporting your development in a hands-on way. In this episode, we cover:
Enroll in School of Sales Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 30 Jun 2022 | The Story of GUIDE Culture | 01:02:08 | |
You’re in for a real treat today as Loy, Macy, and Kat sit down to share the story and journey of Guide Culture. They’re diving deep into its humble roots and beginnings, starting with why Guide Culture ultimately started as a rescue for Loy. Loy takes you behind the scenes of how he documented decades worth of experience, even before the conception of Guide Culture. Then, Macy and Kat share their stories of rescue and how they played a role in the formation of what Guide Culture has been known for today. They also talk about the important role that application and practice play in the business and sales world, and how Guide Culture’s “labs” came to be. Loy shares his perspective on the development and reinvention of Guide Culture over the last 4 years, and why it is crucial to learn how to hunt first in any situation. Join Loy, Macy, and Kat as they share Guide Culture’s story and how their program has been able to create drastic and tangible results. In this episode, we cover:
Enroll in School of Sales Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 07 Jul 2022 | Brick by Brick | 00:29:59 | |
Many people allow the fear of failure to stop them in their tracks. They wait for the perfect time when everything is in order before they take action. In today’s episode, Macy is talking about the problem of waiting for everything to be in place before going after your goal and taking action. Macy shares the process of taking action, even when things are imperfect, and why it is a crucial and necessary step in order to gain clarity and refinement. In this conversation, Macy talks about what happens when you focus on laying down one brick at a time, and why taking things slowly, one step at a time, will often lead to powerful results. If you’re feeling overwhelmed with achieving the goals you want to achieve, and you’re waiting for the “perfect time” in order to start taking action, then this episode is for you. In this episode, we cover:
https://us02web.zoom.us/webinar/register/WN_V52ycj72TlKQjt0AGxLn1g SCHOOL OF SALES INFO CALL #2 (7/14 at 8p): https://us02web.zoom.us/webinar/register/WN_7PBjR2DkReinHtZTNXUoAA Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 12 Jul 2022 | The Difference Between School of Sales and GUIDE Culture | 00:37:26 | |
As you might know, Guide Culture has been reinvented into the school of sales. As enrollment for the inaugural cohort begins, Macy and Kat are here to answer your questions on the difference between Guide Culture and School of Sales. Starting with the reinvention and transformation of Guide Culture, to inspirational stories of previous students, Macy and Kat walk you through the most important lessons you’ll learn in School of Sales. They discuss the skill of communication why this is key especially when it comes to sales, why School of Sales is set up to be an 8-week program, and why it is crucial to uncover the need for your product and how the product knowledge formula will help you do that. Wondering if School of Sales is a good fit for you? Tune in to find out and see what possibilities are in store for you. In this episode, we cover:
https://us02web.zoom.us/webinar/register/WN_V52ycj72TlKQjt0AGxLn1g SCHOOL OF SALES INFO CALL #2 (7/14 at 8p): https://us02web.zoom.us/webinar/register/WN_7PBjR2DkReinHtZTNXUoAA Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 13 Jul 2022 | Bonus Episode: Info Call Debrief: Is School of Sales Right For You? | 00:29:16 | |
The deadline to enroll in School of Sales is officially approaching. So in today’s episode, Kat and Macy sit down to share some insight into a few info calls they’ve had. Starting with an introduction to the people, their businesses, and the problems they currently want solutions for, Kat and Macy break down each individual’s wants and needs and explain how School of Sales can help them get where they want to go. From the topic of communicating effectively through your marketing, the difference between pushing and guiding, how being rooted in command helps you develop sales skills, to how information doesn’t transform the way people think, this episode will help you get a clearer idea of whether or not School of Sales is right for you. So if you’re currently sitting on the fence and you’re waiting to enroll, tune in to this episode and listen as Kat and Macy answer some questions on how School of Sales can help you achieve your goals. In this episode, we cover:
https://us02web.zoom.us/webinar/register/WN_7PBjR2DkReinHtZTNXUoAA Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 14 Jul 2022 | Why We'll Never, Ever, Ever Niche | 00:15:11 | |
Raise your hand if you’ve ever heard about the importance of niching down. While there are definitely benefits and value to niching, there’s a side of it that could also be disadvantageous. In today’s episode, Macy is sharing why Guide Culture doesn’t believe in niching for School of Sales. She discusses the pros of cons of finding your tribe, explaining when being with like-minded individuals is useful and beneficial, but also when it is harmful especially when you’re building a business and selling. This is a short and sweet episode that offers you a new perspective on why niching might not be as beneficial as you think. So tune in, take notes, and get ready to challenge what you know about selling, growing a business, and where niching fits into that scope. In this episode, we cover:
https://us02web.zoom.us/webinar/register/WN_7PBjR2DkReinHtZTNXUoAA Connect with us: https://www.instagram.com/theguideculture/
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| 15 Jul 2022 | Macy's Story of Becoming Unrecognizable | 00:14:05 | |
Becoming unrecognizable can be an incredibly gratifying experience. In today’s episode, Macy is sharing her story of becoming unrecognizable herself, which in her case, was for the better. In this short and sweet episode, Macy shares the one thing that changed that made her unrecognizable to her friends and family. She also dives into what this one change is usually mistaken for and what it really is. Then, she shares how she’s witness other people change for the better once they develop sales skills, and why sales skills is one of the most important skills to have in order to build confidence. If you feel like knowing how to sell is an unimportant skill, this episode is for you. Tune in and find out how sales skills can change you to the point of becoming unrecognizable. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/
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| 26 Jul 2022 | School of Sales Enrollment Debrief: Part 1 of 2 | 00:42:54 | |
Kat and Macy are back for a very special episode of the Guide Culture podcast. Today, they’re taking you behind-the-scenes of the latest School of Sales launch. In this episode, Macy and Kat are walking you through a launch debrief. Having just wrapped up a recent launch of School of Sales, Kat and Macy have gained a ton of insight from how their launch went, what worked well, and what they’ve learned from the experience. Macy and Kat discuss why they are adventurous and love trying new strategies instead of clinging to just one old strategy over and over again. Then, they give you a refresher on what the School of Sales is and who it’s for. Kat and Macy also discuss what it means to shoot for the moon and how the process forces you to aim higher than anticipated. They also discuss why failure is redirection, not a setback. Last but not least, Macy and Kat reveal the numbers from this enrollment period of School of Sales. They share their total revenue as well as total enrollments from this specific launch period before breaking down the things that they tried and played with, what worked well for them, and the lessons they learned during this launch. Come catch a rare behind-the-scenes look of business and sales with Macy and Kat on today’s episode that most businesses will not offer. In this episode, we cover:
This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 02 Aug 2022 | School of Sales Enrollment Debrief: Part 2 of 2 | 00:34:25 | |
Welcome back to part two of Guide Culture’s School of Sales launch debrief. In today’s episode, Kat and Macy are answering some questions they received from their followers about the launch of School of Sales. Kat and Macy answer important mindset questions, such as how they stay positive during presentations and the overall launch. They also discuss the logistics of School of Sales, such as if their rebrand and name change made a significant impact, how they developed their expectations before this launch, the biggest learning curve they experienced during this launch period. From how their philosophies on attracting success to more tactical tips on creating conversions, this is a great episode for anyone who’d like to dive deeper behind the scenes of a launch. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 09 Aug 2022 | What to Focus on to Stand out (even if you've only made 2 sales) | 00:26:57 | |
Here at Guide Culture, we believe that sales skills are essential life skills. And recently, we received a question about how you can shake up your business even if you’ve only made 2 sales. Our answer? Sell sell sell. In today’s episode, Kat is walking you through why selling is key to shaking this up in your business. More importantly, she explains why selling and sales skills need to come before all else. Kat starts by sharing the 3 definitions of selling before moving into the most important definition of all - the act of selling. Then, she talks about why you need to get pumped up and fired up about your product in order to fuel and supercharge your sales. Kat also talks about how sales and selling is a magnet for attracting people who want to work with you, and why selling allows you to reinvest in your business with utmost clarity. Whether you’ve made 100 sales or 0 sales in your business thus far, this episode is a must. So tune in and take notes as Kat explains why selling is the lifeblood of your business. In this episode, we cover:
This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 16 Aug 2022 | Your Key to More Leads | 00:34:26 | |
How many times have you found yourself obsessing over the number of eyeballs your business is attracting? This is a very common concern amongst business owners, whether they are a coach, nutritionist, or even if they run a brick and mortar. In today’s episode, Kat is leading an important discussion about why focusing on getting more eyes on your business can actually create more tension for you. Instead, she’s here to help you reframe your approach to getting more leads. From how you can be in control simply by flipping the funnel, to how you can take ownership as a salesperson before any conversation starts, this episode is incredibly important if you want to develop the important skill of sales. Kat shares her own story of what happened when she finally learned to become a salesperson, along with the biggest thing that is possible for you when you finally become a salesperson. She also discusses the importance of guiding through belief, connection, and showing. This episode is packed with valuable insight so grab a pen and paper as you’ll want to take notes! In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 23 Aug 2022 | Crush a Sales Call in 20 Minutes | 00:30:56 | |
Most entrepreneurs and business owners find sales calls to be intimidating and nerve-racking. This is exactly why Kat and Macy sat down to record today’s episode so that you can head into your next sales call with ease and get ready to crush it. Today, Kat and Macy share the 3 main points where people fumble on their sales calls. They discuss how to appropriately kick off a sales call so that you can build that important know, like, and trust factor as right off the bat. Then, they discuss the importance of connecting on one single need during your call and what happens when you’re able to address that. Kat and Macy also discuss the difference between sales calls and consultation calls, but more importantly, they share tips on how you can sell effectively on a consultation or discovery call. If the thought of having a sales call terrifies you, this episode is for you. Tune in as Kat and Macy guide you through a step-by-step process of executing an effective sales call that gets your audience closer to making a decision. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 30 Aug 2022 | Adapt or Die? Make More sales and Stay in For the Long Haul | 00:18:37 | |
A lot of business owners, entrepreneurs, and service providers are constantly looking at their market, trying to one-up their competition. But what if you no longer have to do that simply because you took the time to adapt for the long haul? In today’s episode, Kat is guiding you through the difference between selling to the obvious thinking brain versus the deeper, more emotional limbic brain. She shares why doing the latter will set you up to make more sales and stay in the game for the long haul. Kat also explains how focusing on selling to the deeper, more emotional parts of people will allow your business to stand out amongst the crowd, no matter what field you’re in. So if you’re ready to change the way you approach sales and business, this episode is for you. Tune in as Kat shares how to sell in a way that truly matters to your customers and the longevity of your business. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/
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| 06 Sep 2022 | The Real Key to Fast Growth (and it’s free) | 00:13:53 | |
In today’s episode, Kat leads you through a casual but important car chat. If you’ve ever felt down about your slow growth, this episode is for you. Kat discusses why it’s normal for inspiration to ebb and flow in your business. Then, she shares why selling something forces you to step into the best version of yourself so you’re able to grow into your next level. Kat also discusses the importance of being disciplined and diligent, why luck is nothing more than preparation meeting opportunity, and why the key to fast and rapid growth lies in preparation. In this episode, we cover:
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| 08 Sep 2022 | A Multi Millionaire's Advice for Hitting $1 Million and Becoming a Better Person in the Process - with Guest Casey Graham | 00:53:37 | |
You’re in for a very special treat on today’s episode of the Guide Culture podcast. Casey Graham is a lifelong entrepreneur and the co-founder and CEO of Gravy Solutions - the first and only payment recovery solution for subscription-based businesses. He joins Kat and Macy today for an incredibly insightful and inspirational conversation all about hitting your first million in sales and becoming a better person in the process. Casey shares his wisdom on why the culture of sales matters just as much as selling itself. He also discusses one of the biggest mistakes new entrepreneurs can make, which involves relying too heavily on social media reach and digital ads. Next, he shares the most important thing that entrepreneurs need to focus on - conversations. In this important conversation, Casey shares his advice for entrepreneurs who want to reach the $1 million mark, and why mentorship, conversations, and talking to the right person at the right time are crucial ingredients in your recipe for success. This episode is a must-listen for any business owner and entrepreneur, no matter what you’re selling, how long you’ve been in business, and what big goals you might have for yourself. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 13 Sep 2022 | Want Coaching from Kat and Macy? Listen to Find Out How | 00:31:55 | |
Kat and Macy are busting a very common myth in today’s episode of the Guide Culture podcast. The belief that they’re debunking is one that countless people have asked in the past and will continue to ask in the future - “am I not selling because I don’t have enough followers?” Far too often, people blame their smaller followings on Instagram for their lack of sales. However, Macy and Kat share why it isn’t a numbers game and why if you can’t sell to the people you already have, you won’t be able to sell to more. They kick off this conversation by discussing what good content is, what it means to truly sell, and the difference when you’re able to change and sell your prospect’s belief. Then, they continue on to share why strategies are a revolving door of ideas that ebb and flow depending on what works and what doesn’t. They also discuss how momentum comes from conversation and why it’s so important to speak with your prospects. If you struggle with sales and believe the problem might just be the number of followers you currently have, this episode is for you! Just be sure to stay tuned to the end for an excited opportunity with Kat and Macy. In this episode, we cover:
Apply now for the 9/20 workshop: https://guideculture.kartra.com/page/workshopapp922 This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 15 Sep 2022 | Quiet Quitting | 00:21:06 | |
What does it mean to quiet quit, and what really happens when you do? In today’s episode of the Guide Culture podcast, Kat and Macy discuss quiet quitting. This conversation was brought about when Kat and Macy had a look into people’s inner thoughts about work and quitting on TikTok. After noticing several individuals who have quietly quit, Kat and Macy sat down to record this episode on why quiet quitting is more harmful to you than anything else. They discuss the process of breaking out of a system, reframing your thoughts if you feel like quiet quitting, and what happens when you go above and beyond instead of just doing the bare minimum. Kat and Macy speak about the truth of going above and beyond and how to avoid falling into the trap of quiet quitting. So tune in, take notes, and be sure to share this episode with someone you know who might be on the verge of quiet quitting. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/
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| 20 Sep 2022 | Macy's Biggest Entrepreneurial Mistake She's Ever Made (and how you can avoid making it) | 00:16:33 | |
In this episode of the Guide Culture podcast, Macy is revealing her biggest entrepreneurial mistake to date and how you can avoid it. She shares her story and experience of believing in one strategy so deeply and why that is the downfall of her success. Then, she shares the different ways in which you can change the way you come off when you’re selling, and what it means to “scale the spirit”. Finally, Macy talks about how rooting your sales skills in this mindset change makes it all possible to reach $1 million in revenue just with one product alone. She also shares a real-life example of how Guide Culture was able to accomplish such successes with a single product because of the very knowledge and wisdom she drops in this episode. In this episode, we cover:
Casey Graham Episode: https://podcasts.apple.com/us/podcast/a-multi-millionaires-advice-for-hitting-%241-million/id1438582282?i=1000578804468
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| 21 Sep 2022 | Don't Listen if You Want to Make a Million Dollars | 00:20:17 | |
Inspired by the wrap of the Guide Culture coaches retreat, Macy sits down to share a vital lesson in business - the importance of mastering sales skills and being obsessed with selling and the people you’re selling to. During the coaches retreat, the attendees went around the room sharing how they individually found Guide Culture. This leads to the heart of today’s topic, which is building the belief in enthusiasm through selling. Macy shares important mentalities to have as a business owner, from needle-moving action steps to the patience of taking things “brick by brick.” Then, Macy shares why one of the best things you can do as an entrepreneur and business owner is to master sales skills and become obsessed with selling. This short and sweet episode is for any business owner who is ready to reach higher levels of success and revenue, so tune in and take notes. In this episode, we cover:
Enroll in School of Sales (Deadline to enroll is September 30)
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| 22 Sep 2022 | 3 Trap's Entrepreneurs Fall in (Confirmed by Kat's Husband's new Business Experience) | 00:28:42 | |
In today’s conversation with Kat, she’s sharing 3 important traps to be cautious of as an entrepreneur and business owner. Kat’s recent experience of witnessing her husband start his own business is the inspiration behind today’s topic. From feeling like you need a bunch of assets, such as a logo, before you can even make a sale, to the more surprising trap of putting learning before selling, this episode is a must for any business owner, especially if you are just starting out. Kat also explains why selling and sales skills is the key to making any marketing tactic work, and why it’s so important to sharpen your ability to sell especially if you’re ready to grow your business and reach more clients. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 26 Sep 2022 | The Next Right Thing | 00:11:33 | |
It’s time for another car chat with Kat as the deadline for the final cohort of School of Sales comes to a close. In today’s short but sweet episode, Kat shares a story about why you’re able to get something out of every investment that you make. She also shares the slow but important process of laying each brick at a time and the benefits that come from being patient. Kat also speaks to the point of allowing yourself to just be and relaxing into the fact that the content and lessons you gain from investing in the School of Sales will be within your reach for a lifetime. This episode is an important reminder of the power of investing, taking one small step at a time, and the rewards that patience can bring. In this episode, we cover:
Enroll in School of Sales (Deadline to enroll is September 30) Connect with us: https://www.instagram.com/theguideculture/
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| 27 Sep 2022 | What Should I Focus On? | 00:26:30 | |
In this episode of the Guide Culture podcast, Kat and Macy discuss the most important thing that you, as a business owner, should focus on. They kick off this conversation by discussing the elements that make selling cool and magnetic for your customers. Then, they share why searching for your passion is the wrong route to go down, and why success is what fuels passion and not the other way around. Kat and Macy also talk about shifting the mindset of selling and why it’s so important to think about selling as whether or not your product is something worth having. This episode dives into the importance of practicing a skill with an open, and relaxed mind and how that will allow you to embody the information more deeply. Tune in to today’s episode to see what’s possible for you when you embody School of Sale’s teachings and how you’re able to grow when you have your focus set in the right place. In this episode, we cover:
Enroll in School of Sales (Deadline to enroll is September 30) Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 28 Sep 2022 | Do I Need an Industry Specific Sales Training? | 00:14:59 | |
As the final cohort of School of Sales for 2022 nears a close, Kat and Macy sit down to answer one of your most burning questions - should I get sales training that is specific to my industry, and what’s the difference between that and School of Sales? In today’s episode, Kat and Macy explain their thoughts on industry-specific sales training. They also dive deeper into the mission of School of Sales and how its unique methodology prepares you to hit your prospect’s emotional centers by connecting your product directly with the person. They also talk about mistakes in sales, such as overcompensating the sales pitch with knowledge, and why practicing the art of selling within your industry can be less helpful than you might think. Tune in to this episode, and if you have any questions regarding School of Sales, don’t hesitate to reach out to both Kat andMacy. In this episode, we cover:
Enroll in School of Sales (Deadline to enroll is September 30) Connect with us: https://www.instagram.com/theguideculture/
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| 29 Sep 2022 | Kat's Heart Message for Network Marketers | 00:15:20 | |
Welcome back to another car chat with Kat. This time, Kat is discussing network marketing and what it is you need to know in order to lead with grace and succeed with ease. Kat kicks off this episode by sharing her experience and history with network marketing. Then, she talks about the importance of embracing your uniqueness within a company by establishing a brand within a brand. This is the key to separating you from your competitors and others just like you. Kat also shares why leading a team is a sales job, and why sometimes it feels like you’re dragging people when what you really want to do is lead them. This is a great conversation to tune in to, especially if you’re wondering if School of Sales would be a good fit for you as a network marketer. Tune in and learn how School of Sales equips you with the critical skill of persuasion, and why the most important sale you’ll ever make is the one you make to yourself. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/
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| 30 Sep 2022 | MEN ONLY- what hunting and sales have in common | 00:12:20 | |
Why are there so many women in School of Sales? Loy is here to help tackle that question in this special Men Only episode. Today, Loy is peeling back the curtain on how hunting and what it has to do with sales. He starts by discussing the role of men in society. Then, he explains why there currently are so many women in School of Sales and how Kat and Macy had a large part in that. Loy also makes a great case on how the secret sauce of School of Sales is so powerful, and why more men need to learn these skills. He also challenges men to think about the kinds of personal development they’ve done or are currently invested in. Finally, Loy asks a crucial question - does sales or leadership come first? If you’re ready to discover a new perspective and take yourself to the next level, this episode is for you. Tune in and find out how School of Sales can help men like you develop and progress. In this episode, we cover:
Enroll in School of Sales (Deadline to enroll is September 30) Connect with us: https://www.instagram.com/theguideculture/
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| 04 Oct 2022 | Launch Debrief: Cohort 34 | 00:35:22 | |
Cohort 34 of School of Sales has officially closed. In this episode, Kat and Macy are walking you through their launch debrief. They share the final numbers from the enrollment of cohort 34, as well as the low-key, casual approach they took with promoting School of Sales this time around. This episode is an important reminder of why sales skills bridges that gap between having a useful skill and helping someone with that skill. They discuss why they didn’t even concern themselves with the content that competitors were putting out on social media, and why having real-life conversations with your prospects is such an important resource when it comes to selling. Join Kat and Macy as they share the results of their launch along with important lessons in sales that you can add to your toolkit. In this episode, we cover:
This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 11 Oct 2022 | Stir the Pot (if Instagram Reels aren’t growing your sales) | 00:35:12 | |
Welcome to another car chat with Kat. Today, Kat is addressing the common issue of not seeing the kind of results you’d like (and expect) to see from Instagram Reels. Using Instagram Reels to market and sell your products has become a good practice. But what happens when the work and time you’re spending on creating and posting these Reels see little in return? That is why Kat is sharing the importance of reviewing the numbers that are going into your funnel. She also reminds you why selling online isn’t the only way to sell. Kat shares why you shouldn’t be putting all your eggs into the Instagram Reels basket, and what opportunities are ahead of you when you get creative and sell offline. This is an episode that addresses the frustrations of slow growth, but it also provides you with the encouragement that you need to ensure that you’re exactly where you need to be. Tune in, learn how to stir the pot, and let’s get you more confident with engaging in sales activities. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 15 Oct 2022 | Bonus Episode: Shake the Bushes with Loy | 00:13:56 | |
Have you ever heard the term “shake the bushes"? If you assumed it was just a term your crazy Uncle Bob said at Thanksgiving, Loy’s here to tell you the truth! Have you ever stopped to think what that phrase actually means? How can shaking the bushes in your business impact your sales? In this episode, Loy unpacks the importance of shaking the bushes - you’ll hear how him doing so has impacted his business and his personal life. If you’re ready to level up your sales, this podcast episode is for you. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023. Connect with us: https://www.instagram.com/theguideculture/
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| 18 Oct 2022 | 3 Questions to Ask Yourself If You Have Thought About Having Multiple Streams of Income | 00:29:30 | |
Have you thought about having multiple streams of income? If you’re a business owner or entrepreneur, chances are you have. We cover:
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 22 Oct 2022 | Bonus Episode: Becoming a Noble Leader with Loy | 00:13:47 | |
If we’ve said it once, we’ve said it a million times - sales skills are life skills. It doesn’t take more than a high school football game to spark a conversation about sales + leadership for Loy. In this episode, Loy reflects on his time in college sports - from the peak of his career to the valley of “what next” and how that led him to where he is today. If you want to further your journey as a noble salesperson in your life or in your business, don’t miss this episode. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023.) Connect with us: https://www.instagram.com/theguideculture/
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| 25 Oct 2022 | Are You Living in Product Land? | 00:30:19 | |
Are you living in product land? When you’re trapped in product land, it’s easy to focus on the amazing features of your product. You go on and on about what makes your product great, whether it’s been scientifically proven, lab tested, etcetera. But the biggest problem about being stuck in product land is that oftentimes, this is the exact reason why people don’t buy your product. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 29 Oct 2022 | Bonus Episode: Iron Sharpens Iron with Loy | 00:13:17 | |
Are accountability and mentorship the same thing? Why is it so important to remain accountable to someone? Listen in this week’s bonus episode as Loy recaps his conversation about the importance of accountability with his morning gym partner! In this episode we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 01 Nov 2022 | Let's Talk Elections | 00:13:50 | |
On today’s episode, we’re talking about elections. Believe it or not, we’re not getting political. However, we’re using the elections as an analogy to prove why all content is sales content. Macy starts by discussing why analogies are amazing sales tools. Then, she explains why people to think like you if you’re running for a position. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 05 Nov 2022 | Bonus Episode: Your Guide to Thriving with Loy | 00:17:04 | |
Oxford’s Dictionary defines thrive as “to grow or develop well or vigorously; to prosper or flourish”. How do we apply that to our day to day? What does it look like to thrive in life? In today’s bonus episode, Loy unpacks three things that will help you thrive: a positive attitude, selling yourself , and listening to both your heart + your head. In this episode we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023. Connect with us: https://www.instagram.com/theguideculture/
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| 08 Nov 2022 | 3 Ways to Scale Your Sales | 00:31:49 | |
In today’s episode, Kat and Macy discuss how you can scale your sales, especially when handling an influx of messages and scaling to the masses. They make a strong case for why a single conversation is so important when it comes to fueling your selling spirit. Kat and Macy discuss why a single conversation can bring lots of insight that will help you eventually sell in a massive way. They also discuss how you can easily handle objections and get your prospects to believe the opposite of what they initially thought. They also dive into the topic of toxic culture press, explaining what it is and why it is unethical to talk about something you’re not. Finally, they highlight the importance of giving your prospect time by holding space for their thoughts and process. If you want to find the right time to close a sale, scale your sales to the masses, and sharpen your sales skills, this episode is for you. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023. Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 12 Nov 2022 | Bonus Episode: Successful People Serve with Loy | 00:14:56 | |
Around here at Guide Culture, we’re confident when we say your environment controls your growth. When you’re surrounded by the right people holding you accountable you tend to grow and thrive, just as when you’re not surrounded by the right people, your growth tends to halt. Once you become a School of Sales graduate, the door swings wide open for you to join GC Academy - where you get the chance to implement and putting into practice what you already know with other like-minded individuals cheering you on. In today’s bonus episode, Loy is recalls a conversation with one of our Academy students this week that will leave you encouraged. In this episode we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023. Connect with us: https://www.instagram.com/theguideculture/
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| 15 Nov 2022 | A Flower Doesn't Think to Compare | 00:31:32 | |
One of the things that is so important when it comes to selling, especially to groups who are either outside of your normal client range or may not be familiar with your culture, is to ensure they buy into what you stand for and what you’re teaching. Ensuring that your audience can connect with you but also see you as someone reliable and sturdy is so important. We like to think of being like a strong oak tree that can stand the test of time.
Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 29 Nov 2022 | Invest Before Sales or Sales Before Investing? | 00:28:29 | |
Months ago, Kat shared with you that her husband Carl made the choice to get out of his comfort zone and start his own business (you can find that episode here). As Carl has started his business, he’s encountered the same questions as most entrepreneurs, with one of them being "should I invest in myself and in my company before I have sales?" Today, Kat is shedding some light on the entrepreneurial advice she gave Carl as she updates us on his business venture! In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023.) Connect with us: https://www.instagram.com/theguideculture/ This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 19 Nov 2022 | Bonus Episode: Heart of Gratitude with Loy | 00:10:02 | |
As Thanksgiving approaches, many of us will celebrate with family, friends, and loved ones. We’ll gather around a dinner table, or set our plates in our laps as we watch the Macy’s Thanksgiving Day Parade and hours of football. But as we prepare our plans, let’s also prepare to cultivate a heart of gratitude. In today’s bonus episode, Loy taps into his core values, and why a heart of gratitude is so important. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023), Connect with us: https://www.instagram.com/theguideculture/
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| 22 Nov 2022 | Why We Wrote a Book | 00:18:50 | |
It’s the news you’ve all been waiting for!! In today’s episode, Macy and Kat take you behind the scenes of their most recent project. A project that quite honestly, is a project cultivated in the heart + stirred by the spirit. They’ll unpack not only what this book means to them, but how it can impact your life and those around you. In this episode, we cover:
You can purchase your copy of Persuade for Good HERE. If you’d like to purchase more than 8 copies, please email hello@guideculture.co Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 26 Nov 2022 | Bonus Episode: Controlling the Conversation with Loy | 00:07:37 | |
Week 7 of School of Sales has come + gone! In week 7, students go deeper into the material that they’ve learned in previous weeks with the goal of these skills to become second nature! Today, Loy reflects on what his lab students have learned thus far. In this episode, we cover:
Connect with us: https://www.instagram.com/theguideculture/
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| 03 Dec 2022 | Bonus Episode: Buying In with Loy | 00:06:05 | |
A couple of weeks ago, Loy started a conversation surrounding core values in his podcast about having a heart of gratitude. Today, he continues that conversation as he discusses his next core value: buy in. Whether you’re a mom dreading crazy mornings with your kids or a professional trying to climb the corporate ladder, this episode is one that we can all take to heart. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 06 Dec 2022 | Polarizing Content That Works with Megan Hansen | 00:30:12 | |
Megan Hansen is a registered dietitian and the founder of The Metabolism Makeover. With over 10 years of experience she's passionate about helping women tackle weight loss through a non-diet approach and experience food freedom so they can live the life they love. If you follow Megan on social media (and if you don’t, go check her out at @megan.the.dietician), you’ll see that she doesn’t shy away from talking about the hard things. In a world that deems it taboo to speak up about weight loss, Megan speaks up boldly and in a way that brings value and serves others. In this episode we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Instagram: This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 10 Dec 2022 | Bonus Episode: Sales Skills are Life Skills with Loy Day + Lindsay Mitrosilis | 00:22:44 | |
Lindsay Mitrosilis is a Guide Culture alum and LinkedIn queen. The founder of Mitrosilis Consulting, Lindsay is passionate about serving entrepreneurs, business leaders, and influencers looking to gain more leads and sales and accomplish their business goals thought LinkedIn. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 13 Dec 2022 | Can Artificial Intelligence Help You Sell? | 00:33:51 | |
Our team spent 2 beautiful days last week prepping and getting ready for 2023. In this episode, Kat + Macy spend a few minutes unpacking what that looked like and the clarity our team gained around persuading for good in just a few short days. Within the last couple of weeks, Kat’s been receiving ads for Artificial Intelligence software that essentially claims to do the conversing for you in sales (she references it in last week’s episode with Megan Hansen here). This weekend, she tested the software from a consumer side, and the answer quite honestly surprised her. But did it change her point of view when it comes to replacing human conversations with AI conversations? In this episode we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/ Grab your copy of “Persuade for Good” here.
This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 17 Dec 2022 | Bonus Episode: What We Learned from a Sophomore Heisman Winner with Loy | 00:12:53 | |
If you follow sports, you know that the Heisman awards took place this past weekend. While there were some outstanding candidates (hello, UGA fans - we’re looking at you, Stetson), Caleb Williams walked away with this year’s honor. Today, Loy pulls back the curtain on Caleb’s buy in to football and how that impacted this USC sophomore’s career. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 20 Dec 2022 | Why You Shouldn't Say "Thank You" After Someone Buys from You | 00:13:23 | |
We’ve spent the last few days shipping out our inaugural book, Persuade for Good. Macy + Kat have been pulling some and signing them for those who are about to receive them. What’s the first thing you instinctually say when someone buys your product? For us, it’s thank you. But when you break it down, what is the subconscious message you’re sending your customer (and honestly yourself)? Today, Macy breaks down why you won’t see “thank you” inside the front cover of your book and what she chooses to say instead. In this episode we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/ Grab your copy of “Persuade for Good” today!
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| 27 Dec 2022 | 2022 Round Up | 00:38:24 | |
Can you believe it? 2022 is almost over! This year has been nothing short of incredible. We wrote a book, welcomed another GC baby, rebranded our program into School of Sales, served 240 students, and retired Needle Movers. We took risks, had some heartbreak and disappointments, yet performed beyond our expectations and bonded as a team more than ever.Today, Macy and Kat pull back the curtain on what happened in our hearts and minds during the year. In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 03 Jan 2023 | How Money Can Be a Natural Product of Your Life | 00:32:22 | |
A few weeks ago, Macy asked some of you on Instagram how you felt about making money, asking for money, or people with a lot of money. So many of the answers were similar: “it must be nice”, “they were just in the right place at the right time”, “even if you work hard, money isn’t guaranteed.” Today, Macy offers some new ways to think about money and how it can absolutely be a natural byproduct of your life? In this episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/ Purchase your copy of Persuade for Good HERE! This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 07 Jan 2023 | A Winner's Mentality with Loy Day | 00:07:21 | |
What do Neal Armstrong and Heisman Trophy winner Caleb Williams have in common? More than you’d think, actually. And what do they both have in common with you? A winner’s mentality. In today’s episode with Loy, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 10 Jan 2023 | "I know what to do but I'm not doing it" - A New Take on Goal Setting | 00:31:43 | |
It’s 2023. You’ve set your goals for the year. You’ve bought the new planner, the colored pens. You probably have your word for the year picked out. But now what? Are we still focused on those goals + words on December 31st, 2023? More than likely, 95% of us aren’t. Change is hard and doing hard things isn’t natural for us. Today, Kat sits down to talk about how her goal setting, inspired by Casey Graham’s “Decade of Destiny” changed her life in 2022. In this episode we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/ Purchase your copy of Persuade for Good HERE! Grab Casey Graham’s Decade of Destiny HERE! This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 12 Jan 2023 | How to Sell Without Feeling Gross | 00:30:02 | |
A couple of month’s ago, Kat hosted a coaching session for a group of high level women. These women were successful salespeople + top earners in their company. Kat asked them a very specific question - “what’s the first word that comes to mind when you think of selling?”. These high level sales women said that “icky” was the first word that came to their minds when thinking of sales. In this episode, we cover:
Register for Persuade for Good Masterclass HERE. Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/ Purchase your copy of Persuade for Good HERE! This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 17 Jan 2023 | Tired of the Easy Button? | 00:30:02 | |
When we wrote Persuade for Good, we wrote it as an overflow of our heart. We had no idea the impact that it would have on those who read it. One special review came from one of students, Megan: “3 hours ago I was lowering my business casket into the grave. After reading this book, my excitement and my hope have been resurrected.” WOW. This book has led to many great conversations - those conversations have tugged at Macy + Kat to host a Masterclass on January 23rd at 11am. The link to register can be found below. In this episode, we cover:
If you’d like to go deeper into this conversation, save your seat for the Masterclass on January 23rd at 11am by clicking HERE. Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/ Purchase your copy of Persuade for Good HERE! This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 14 Jan 2023 | You are Valuable - Bonus Episode with Loy Day | 00:10:58 | |
How often do you find yourself wondering if you're worthy or if you provide value to those around you? Connect with us: https://www.instagram.com/theguideculture/
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| 19 Jan 2023 | Fall Back in Love with Your Business | 00:21:25 | |
She's back for another Car Chat with Kat + this one will get you examining your heart!
If you’d like to go deeper into this conversation, save your seat for the Masterclass on January 23rd at 11am by clicking HERE. Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 24 Jan 2023 | Cold Calling Carl - Entrepreneurship Lessons with Carl Shubert | 00:51:32 | |
Over the last 6 months, Kat has given us a behind the scenes look as her husband, Carl began his new business. We listened as she talked about the 3 traps entrepreneurs fall into and got an update as he wondered if he should invest before he had sales or if he should get sales before he invested. Today, we get to hear from Carl himself as he and Kat talk about some of the lessons he’s learned as an entrepreneur building his business. In today’s episode, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/ Purchase your copy of Persuade for Good HERE! This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 29 May 2019 | Believing In Others | 00:15:06 | |
In episode one of the Good Is Cool Podcast, Macy jumps right in. She speaks on the importance of believing in others. In this episode, you will hear stories about how people believing in Macy and Loy at different times in their life helped each of them believe in themselves and reach certain dreams and goals. Macy also shares the most important thing that YOU can do for someone else!
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| 21 Jan 2023 | Reprogramming is an Annual Event - Bonus Episode with Loy Day | 00:09:18 | |
This week, Loy dives into chapters four and five of the Psychology of Winning by Dennis Waitley. At this point, you know how much of a staple this book is at Guide Culture HQ. As Loy has read and studied it over the years, he’s come to note that at GUIDE Culture, we’re in the programming business - reprogramming your subconscious. In today’s episode with Loy, we cover:
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 23 Jan 2023 | Kat's (Never Heard Before) Story...PLUS New School of Sales Money Back Guarantee!! | 00:30:11 | |
School of Sales begins one week from today and we couldn't be more excited! Today, Macy + Kat sit down to chat about parts of Kat's story that we've never heard before + just how big of an impact GUIDE Culture had on her life and her business. She's co-CEO now, but just a few short years ago she was struggling to make her business work. Connect with us: https://www.instagram.com/theguideculture/ Purchase your copy of Persuade for Good HERE! This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 24 Jan 2023 | School of Sales - Is It For You? | 00:30:36 | |
We hosted our Masterclass today and so many of you had questions! Connect with us: https://www.instagram.com/theguideculture/ Purchase your copy of Persuade for Good HERE! This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 25 Jan 2023 | What's Your Focus in 2023? | 00:11:19 | |
We came across a LinkedIn post by Sahil Marsuri last week that stopped us dead in our tracks. Not because it scared us, but because we couldn't agree with him more.
Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: https://www.instagram.com/theguideculture/
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| 26 Jan 2023 | The Time Macy Borrowed $100K for the Business (with 9% interest rate) | 00:19:18 | |
What's the biggest investment you can make in your business + life?
If you're feeling the pull to join School of Sales but fear is holding you back, this episode is for you! If you have questions about if you're the right fit, drop Macy + Kat a DM at @theguideculture. Connect with us: https://www.instagram.com/theguideculture/
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| 28 Jan 2023 | Positive Self Expectancy + Direction with Loy Day | 00:13:38 | |
In today's episode, Loy continues our journey of digging deeper into The Psychology of Winning by Denis Waitley.
Pulling for you!
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| 31 Jan 2023 | Have You Been Burned by a Coach? | 00:24:11 | |
We closed our launch for Cohort 35 earlier than we expected! Usually we have a crazy fun last day in conversations until we meet our capacity, but this time we sold out by 9am on Friday.
If you missed out on Cohort 35 but want to sign up for our next cohort in May, enroll HERE! This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 04 Feb 2023 | The Power of Positive Self Discipline with Loy Day | 00:08:30 | |
Loy's coming to you live this week from our 2023 In Person event for our Guide Culture graduates!
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| 07 Feb 2023 | $475K 'Launch' Debrief: Part 1 of 2 | 00:41:09 | |
Cohort 35 of School of Sales has officially closed! In part one of their debrief, Macy + Kat are walking you through their initial thoughts in hindsight. We had a record-breaking sales week + (spoiler alert) ended up selling out *in our sleep*. This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 31 May 2019 | Pulling For Others | 00:12:10 | |
In episode two of the Good Is Cool Podcast, Macy talks about the power of pulling for others. She shares what pulling for others actually means, three reasons why you should always be pulling for others to win at life, how to pull for people, and what it means to be genuine.
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| 31 May 2019 | Why Macy Doesn't Take Personality Tests | 00:22:34 | |
In episode three of the Good Is Cool Podcast, Macy shares why she doesn't take personality tests. This is something she is very passionate about for a few reasons. She shares those reasons here!
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| 11 Feb 2023 | Be. Do. Have. with Loy Day | 00:19:06 | |
Loy had the opportunity to speak to a group of industry leaders this week, and as he prepared his talking points, he had the chance to go deeper into just what it means to be do have.
To enroll in School of Sales, click HERE
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| 14 Feb 2023 | $475K 'Launch' Debrief: Part 2 of 2 with Jordan Perry | 00:50:28 | |
In this week's episode, we sit down with the absolute queen of ads - Jordan Perry. Jordan is a School of Sales alum + current Academy student. She walks us along the journey of how she sold Macy + Kat on the need for digital marketing (and believe me, it was a tough sell), and how those ads worked congruently with other efforts to net our biggest launch yet!
This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 18 Feb 2023 | Positive Self Dimension + Projection with Loy Day | 00:09:10 | |
If you know anything about GUIDE Culture, you know The Psychology of Winning is a staple read around here at HQ. The last several episodes, Loy has walked us through the book from his point of view, and we're wrapping that up this week. Today he guides us through chapters 9 + 10.
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| 21 Feb 2023 | The FASTer Way Conference Debrief | 00:32:49 | |
If you missed it on our IG this week, Kat had the opportunity to speak at the FASTer Way conference this weekend. She got to spend time with coaches who are engaged in their business and want to serve their clients well, and today she walks us through her quick (but impactful) trip!
Kat's topic of conversation is Myth #3 in our book, Persuade for Good. If you listened to this podcast and had any light bulb moments, this is the book for you. You can purchase Persuade for Good by clicking HERE. This episode is brought to you by: SALESGIRL SOCIAL 💌
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| 25 Feb 2023 | Bringing Out What's Inside of You with Loy Day | 00:18:19 | |
At GUIDE Culture, we believe you have everything you need to step into your God-given life. You have all the tools inside of you - the talent, the uniqueness, the skills. Our job is to help bring those out of you and to help put those tools to use.
To learn more about School of Sales, click HERE to enroll in Cohort 36 (deadline to enroll is April 28)
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| 28 Feb 2023 | Warning If You Sell! | 00:18:09 | |
If you're listening to this, there's a chance that you're already making sales. Whether your sales are spotty month to month or you're fully supporting your family at this point, you've generated some form of revenue.
Join us as Macy + Kat recap these three steps being implemented at GUIDE Culture.
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| 04 Mar 2023 | When Opportunities Arise with Loy Day | 00:15:02 | |
Opportunities come your way.
You can purchase Persuade for Good by clicking HERE.
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