School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast (Dave Jackson)

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did some research on some subjects and found out some things as well.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

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Podcasting Is "Too Crowded," and Someone Is Already Doing a Podcast Like Yours

When you look at Podcastindex.org, you will see (today) 4,088,299 and only 253,396 have produced an episode in the last ten days (6%) and that only goes up to 13% if you include the 523,942 shows that produced an episode in the last 90 days. 

Time and time again, I found a podcast that I thought would fit my criteria, but they either had 2 episodes (and quit) or had many episodes but quit in 2021. So if you see a large number of podcasts in the genre you are looking to be in when you launch, it may not be as crowded as you think. Many of the dead shows are from Spotify for Podcasters users (formerly Anchor) who "tried podcasting" and then quit (and being a free service, the files have not been removed). 

Horrible Episode Titles

This would be a horrible example of an episode title for the episode:

Episode 878 Dave Jackson School of Podcasting 

If you must use episode numbers, I recommend putting them at the end of the name. 

When I look at Tim Ferris' show, he has extremely long episode titles, and when you first look at his show (where you can see all the episode titles), they seem to get cut off after 167 words. 

I've heard other people recommend 60-80 characters for your title, and that goes against

Unhelpful Artwork

I see people who put a microphone on artwork about mental health. This would be like putting a camera on every movie poster. It's not needed, as is the word "Podcast" in your title. Does your artwork help people know what your show is about before they hear it?

Rating and Reviews Nonsense

From Apple's website:

Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts. -source

Poor Descriptions

Again from Apple:

Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -

Today we talk about setting up a premium podcast feed, what tools that I've used, (Thanks to Andrew for the question), in our interview segment we talk with Scott Eiland who start the baseball experience a little over a year ago. That podcast lead to him creating the "This week in wrestling" podcast. That platform lead him to now getting paid to produce another sports based show. It didn't happen over night, and there were some lessons learned along the way. Scott Eiland understands the power of podcasting.

I've talked about the Levelator software before. It's good for leveling out audio where there are slight differences in volume between a podcast host and guest. It works on both Mac and PC. I learned about Auphonic at the New Media Expo. It's a pretty cool FREE tool, and that is web based and performs many of the same tasks that the levelator software does (and more). You can process a wav file or an mp3 (or other files) and that goes to output as well. It will add ID3 tags to your files and if you are trying to create chapters in an mp3 file it can do that as well. Check it out at www.auphonic.com

Thanks to everyone who has purchased the book More Podcast Money. I had a blast writing it and I'm glad people are finding it helpful. If you search books for "podcast" it is currently ranked #3. For more information go to www.morepodcastmoney.com

Andrew  asked about creating a premium podcast where one part would be free, and the other (deeper) episode would be premium. In regards to protecting the files, I have used Wishlist in the past, but when I wanted to "Drip" content, there is nothing that beats the features and support of Digital Access Pass. It's not the cheapest tool on the planet, but its always getting better, and has TOP NOTCH support.  I liked the community around wishlist, but for me I wanted the dripping feature. I've also used Magic Members which wasn't bad (dripping) but not as easy as Digital Access Pass.

The other thing to think about is if you are breaking up an interview into parts, make sure each part can stand alone. I use to listen to a podcast that would just fade out the interview in the middle and ask you to subscribe. I found this just frustrated me. Also when you first start out you won't have an audience. Thus, you may be creating content for an audience that doesn't exist yet. With a tool like Digital Access Pass you can these in advance and have years worth of content ready to "Drip" when the audience does show up.

Want to not only hear Dave Jackson but SEE him (with "Saturday hair!" ) check out this interview with Jim Collison on The Average Guy Network.

Dave comes back for a second episode on Music Radio Creative Podcast with Mike Russle where they talk about the future of podcasting.

Smart Passive Income

Start...

Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about Grow your downloads 15 minutes a day (episode 812). In June of last year I gave you 30 Strategies to Grow Your Audience. (Episode 727)

In this episode I get to hear YOUR ideas, and share some "outside the box" ideas I found on Facebook. 

When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start

Linq "Smart Business Card" and "linktree" type service with stats. (here is an example - www.powerofpodcasting.com)

Ingles Podcast - Promo

Brandon from Start 100K

Scott from What Was That Like?

Kim from The Pharmacist's Voice

Mark from the History of North America

Heater from Watching Netflix Without You

Spencer from The Recovery Show

Shane from the Tourpreneur Show

Jedrzej from the Content Machine

Fred from the Podcast Reporter

Joe from the 222 Paranormal Podcast

Dad from the Dad Joke King Podcast

I need your answer by 3/25/22

We love podcasting, but there are peaks and valleys. What keeps you going when your podcast isn't growing? Be sure to mention your website and a little bit about your show.

Go to www.schoolofpodcasting.com/question

Comments? 888-563-3228

Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule. 

2:20

Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast. 

5:08

Every month we have one episode based on listener feedback, and somehow Todd's from the Trucker Dump podcast (www.abouttruckdriving.com ) went to spam. Todd shares an idea he may be turning into a podcast, and how he was able to get some sponsors for his podcast.

9:00

I can't think of anything that was perfect right out of the gate. Yet, people will not start a podcast because it is "not right." In a recent interview on the "My guest needs no introduction" Howard Stern talks about how he has changed over the years because he went to therapy, and isn't as insecure as he used to be. He states, "I think that bad radio is when you don't somehow change it up constantly." In another interview, Jerry Seinfeld interview David Letterman and he explained how Johnny Carson had all sorts of stipulations on how Dave could do his show, and as Dave put it, "I picked up the crumbs and try to make something out of it." That lead to Dave being super creative, and doing something you couldn't find on the TV anyplace and brought him a super loyal audience. So what can you do with your podcast if you took away some of the segments, some of the format, and had to come up with something new?

15:30

• Cody shares how he got a gig on LinkedIn to produce a podcast
• He inherited a huge audience from Curiosity.com
• How he had to set expectations with his boss on what to expect in regards to production
• Their show was weekly for a year before deciding to change the format
• His audience gave him feedback when he switched formats
• He lost a small amount of his audience before he downloads starting growing
• As his content is evergreen, his back catalog is still getting downloaded
• He shares some podcast promotion ideas (www.gretta.com ) and now is focusing on email and the Amazon Briefing
• His Amazon Briefing is different than most "standard" briefings
• How the assets at the company are changing with the new format
• How advertisers are more interested in the US audience in some cases
• A great story about he had a HUGE guest on his show and his audience could not have been less interested

36:40

• How he got a huge guest on his show (it was super easy)

40:05

• Tips for creating a daily show

42:55

• How often he checks stats, and takes the temperature of the audience

46:00

• The only way to know what your audience wants

48:20

• Who he is using for sponsors

52:00

I was listening to the New Media Show and Todd Cohran brought up an interesting question, "What is there wasn't social media, how would you promote your show? That may be something we think about, and start doing. We can easily rely on promoting ourselves sitting in front of...

Today we have a fun toy from my audience, we discover new podcasts with Ben Kruger, as talk about more things to worry about when it comes to Audello, and I answer your questions about the School of Podcasting and changing your podcast information in iTunes. Call into the show at 888-563-3228

A listener from CHINA sent me a bluetooth speaker that allows me to listen to podcasts in the show. Thank you Kevin Deng for the cool gift. I plug it into a usb device (like my computer) to charge it, then there is a suction cop on the back and I can stick it to the shower wall. My iphone can connect to the show via bluetooth. I can pause, skip, and stop the podcasts right on the player. If someone calls the device turns into a speaker phone. That would be weird to take a call in the shower. When the power is getting low, the device tells you to charge it.

Thanks so much to Kevin. I am really loving it.

I was curious how people FIND podcasts. We all obsess about iTunes, Stitcher, and other directories. In many cases the podcasts I listen to did not get on my phone by me doing a search. Colin Gray from Podcraft (podcraft.net) who does a show about podcasting says that word of mouth seems to be the main way he has found podcasts. Colin is the 6th person to tell me about the Startup podcast which is a story of a person starting a podcast network to create shows that tell stories. It's very interesting, and the producer used to produce This American Life (one of the top rated podcasts in iTunes).

I did this last year. If you could only listen to ONE podcast, what would it be. Please give me:

1. The name of the show

2. The website address

3. A brief description of the show

4. WHY you listen (this is the biggie)

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes. 

Connect With Connie at

conniealbers.com

Connie's book, "Parenting Beyond the Rules: Raising Teens with Confidence and Joy."

Connie's Podcast, "Equipped To Be."

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Live Well and Flourish Podcast

ATR2100 Microphone

Rodecaster Pro

Neweer Ring Light

Start Ugly Book

Nervous about podcasting? Check out Podcast Baby Steps (free course)

Nervous about Podcast Gear check out this free webinar (no email address needed)

Trypodpage.com (a great way to make a podcast site). You can learn podpage for free at www.learnpodpage.com

Libsyn.com media hosting (use the coupon code sopfree) 

#Question of the Month Want some free exposure for your podcast? Go to Go to www.schoolofpodcasting.com/question Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.  Go to www.schoolofpodcasting.com/question

Where I Will Be: Podfest Multimedia Expo  May 26-29 Orlando How to Make Real Money Podcasting Online July 19-20 For the most up to date list see www.schoolofpodcasting.com/where

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars...

Lee Silverstein got a call on New years Eve to let him know he had cancer and needed Chemotherapy. Lee is the man that gave "The Messengers: A Podcast Documentary" film it's name. He is a messenger for his audience. He delivers stories that provide hope, information, and inspiration. Check him at out www.thecolorcancerpoddcast.com

Today's Show it brought to you buy Emerald City Productions

SPECIAL DEAL: Four episodes edited for $15/each. Then after that, it's only $40. They will edit out ums, etc. remove noise, adjust volumes, and make you sound fantastic. For more information go to http://www.emeraldcitypro.com/sop

Lee Silverstein Delivers Hope With His Podcast

Lee Silverstein started a podcast that he wish he had when he was told he had stage four colon cancer. Lee has been battling cancer since he was five years old, and he considers himself more than "A podcaster," but a messenger. He delivers hope, information, and inspiration. Today we hear:

• Feedback from his audience that brought Lee to tears
• How Lee has secured three sponsors by finding products that fits his niche perfectly
• How Lee had strict criteria for his sponsors
• What pitch Lee uses to get sponsors.
• A "Because of my podcast" story that you HAVE to hear.

Mentioned in this interview

Lee's Colon Cancer Podcast

Glenn the Geek from Horse Radio Network

Hear Glenn be interviewed on the Sop

Pofest in Orlando go to www.podfest.us

Episode zero

Episode zero is a podcast episode that is often a simple introduction episode used as a placeholder as you need one live podcast in iTunes. 

In my opinion, I would do more than introduce yourself. We always want to deliver value in our podcast episodes, and right now your audience doesn't know you, and probably (to be honest) doesn't care who are what you are. They are asking, "What is in it for me?" Be sure to give them something that makes them wish there were more episodes.

I recently discovered another "Podcast About Podcasting," and was checking it out. I'm sure the host is a fine person that loves their family and wants to help their audience. Some people come into the space, and only repeat the favorite memes at the time and never go about checking if they are true. So I threw up in my mouth a bit when I heard them perpetuating the same old podcasting tips that are just wrong. This included

The Blue Yetis is a great microphone (it is if you are in a very, very, very, quiet room - which 99.9% of podcasters are not - so it's NOT a great microphone)

You only get 8 weeks to be in new and noteworthy (TV show podcasts go in and out of New and Noteworthy all the time)

You should launch with at least three episodes so when people subscribe you get three downloads (this is false. It does not happen automatically. Your listen would have to choose to download the back catalog)

My friend Ravi from Digital Access Pass as well as two podcasts (subscribeme.fm about membership websites, and Cut to the Chase )has a new book out called Confessions of a Wanna Be Podcast Star that goes over many of the myths...

As a Marine Biologist, Andrew Lewin from Speak Up for the Ocean Blue podcast (available in directories like Apple, and Google) just wanted to talk about treating the ocean better and keeping it safe. That was less than 10 years ago, now he's a key figure at Ocean Related events, and is becoming THE podcast about ocean conservation. Today we will hear parts of Andrew's story.

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Go to www.schoolofpodcasting.com/start

03:12 When did you get the podcast bug?

03:56 When did he start his podcast?

05:40 What kept him going when he first started his podcast?

07:08 Why he didn't tell anyone he was podcasting?

08:25 Andrew gets invited to a conference.

10:50 Andrew was worried about negative feedback.

12:56 Andrew's relationship with Duke University.

14:02 Are these conferences for his job?

17:47 Changing your publishing schedule, what did your audience think?

20:27 Work-Life Balance?

21:38 Did his audience comment on his schedule changes?

23:10 How does his day job feel about his podcast?

24:24 The Toronto Zoo Podcast opportunity.

25:06 TV Show opportunity.

26:19 How do you promote your show?

29:10 Advice for new podcasters

Andrew has even begun helping people podcasts on his own site www.speakupforblue.com

35:15 I'll be speaking at indiepodcon.com and the Utah Podcast Summit. 

37:04 Who would you like to have on your show and why? Be sure to tell us about your show and your website at www.schoolofpodcasting.com/question

37:51 If you are not a person of color please, its time to get educated. Watch the documentary called The 13th on Youtube. Listen to "

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy.

• Focusrite has been at the forefront of audio technology since 1985
• Focusrite interfaces are great for all content creators
• Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date
• Easy to use
• Great sound quality
• More info can be found at: www.focusrite.com/podcasters   

Something to think about: What are you offering your audience that they should spend their time-consuming? Not just one but several episodes. That statement is a little scary.

1. It has to be GOOD, actually very good.

2. Create click-attracting titles. I use a tool called Headline Studio

3. Get your audience asking, What Happens Next??

4. Give them multiple points of insight.

5. Make it EASY to Binge (by making it easy to subscribe/follow). See this plugin

6. Add an element of Fear of Missing Out (FOMO).

7. Get Your Best Content In Front of Your Audience

8. Teasing Your Audience 

9. Have a Show that Walks Through a Process

Make your content relevant. Be YOURSELF. 

Check out Squadcast(my favorite). If you must use something free there is zencastr and cleanfeed. You can just upgrade your zoom account ($15)

Siskel and Ebert

Howard Stern Private Parts

Link Whisperer Plugin

While I've never used any preamps like the Triton Audio Fethead Microphone Preamp or the Cloudlifter CL-1, I was really impressed with the amazing amount of boost to the sound.

The large dose of extra gain can make help a budget microphone/preamp combination sound clean and more professional. Some microphones such as the Heil Pr-40 and the Sure SM7B are known for really low outputs. This creates a situation where you have to turn the gain up on your mixer or recording device. This can leave the door open for added hiss depending on your mixer or recording device.

The Simply Sound SS1 is designed for dynamic microphones only.

Triton Audio Fethead provides 27 db of clean gain with a price for $89

Cloudlifter CL-1 provides 25 db of clean gain for $149

The Simply Sound SS1 - provide 27 db of gain for $99

The Simply Sound website shows the Fethead at a $149 price tag, but at BNH, I show a price of $89

As I had said, never using any preamp (besides the one in my mixer, and I've also used the DBX 286,  and the Aphex 230) even without a preamp, I never thought I sounded bad.

With that said, the concept makes sense. I know that when I turn the gain up on any mixer there comes a point where noise is introduced. Using the SS1, I basically turned my gain all the way down.

The construction is super rugged and resembles the Cloudlifeter all-metal casing (but cooler looking in black) you're not going to break this. You do need some phantom power (so a typical route might be to plug your microphone into the SS1. Then plug the ss1 into your mixer. The mixer would need to have the Phantom Power Turned on.

For my recording today I had my EV Re320 going into the SS1 and that went directly into the Zoom H5. It was an amazing amount of boost.

How I did the test. I set my levels using the H5 recorded some audio, removed the SS1 from the chain, and plugged it back into my Zoom H5 without touching any knobs.

Do you NEED this? As with all things podcasting, it depends. If you're happy with your audio, no. If you struggle to get enough signal into your recorder, or the sound has a fair amount of noise, then this is well worth the money.

Check it out at simplysound.co

I no longer recommend Appendipity themes. This is a theme I loved and have on most of my websites. The face of the company Joey Kissimmee was last seen online in late 2016, and they are no longer replying to any support emails that I send. Unfortunately, this is not the first time I've done this. Semiologic was a cool theme until Thesis came out. Then they went from needing no knowledge of code to having to know a ton of code.

I really like Appendipity themes as there was a lot of flexibility (and no need for knowledge of code). I love the Divi theme, but they come close to having too much flexibility and people can get overwhelmed because it does everything (and the...

I've performed over a hundred interviews, and I've been interviewed over 130 times on different podcasts. Today I wanted to make an episode to answer ALL the questions about podcast interviews. 

There is SO MUCH information in this episode, I've combined it into a Free Interview Guide. Click Here to Get the Guide

For Full Show Notes go to www.schoolofpodcasting.com/678

Topics Include:

3:15 Appreciating your audience

7:29 Don't get blinded by resumes

10:40 Connect the Dots

16:13 How to turn down someone who wants to be on your show

18:38 Where to find Guests

20:20 Interviewing Celebrities

21:20 The Ask

25:37 Pre-Interviews

28:08 DO THE WORK

32:11 Be Vulnerable

34:08 Tag Team Interviews

41:02 Setting Guest Expectations

44:12 Shaping the Interview Questions

46:36 The Day of the Interview

49:23 Introducing the Guest

50:36 Get them to tell stories

54:15 The NPR Formula

56:54 the Importance of Shutting Up

01:01:00 Gear for conducting interviews on the road face to face

01:06:47 Proper Mic Technique

01:07:16 Recording "in the studio"

01:08:14  Recording podcast interviews remotely

01:14:10 Controlling the Interview

01:17:25 The End of the Interview

01:18:15 Getting your guests to share your podcast

01:23:22 Editing the Interview

01:26:17 Being a guest on podcasts

01:27:13 Do the work

01:30:12 The Golden Rule Guest

If you'd like the full show notes for this episode you can get them as a PDF

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Check it out at www.podcastengineeringschoool.com

Join the School of Podcasting or let me be your podcast mentor

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater.

2:53

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts).  He has taken his show on the road.

Here is what it shows when you go to buy Dax Shepperd Tickets:

Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories.

We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment.

What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert.

His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out.

4:37

• Start on time
• Maybe have some sort of playbill so people know what to expect
• The warm-up act was great
• It was cool that the band customized the music basic on the location
• Dax was uber-prepared and next lost control of the conversation
• He provided a story that he told the audience he won't include in the podcast

Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite.

Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free).  Ticketleap is another option for ticketing

17:55

David Hooper has a history in the...

I had two people ask me about the "Behind the Scenes" operations of the School of Podcasting. I was nervous about doing this episode. If you're new to the show, I normally don't talk about myself for 47 minutes. As I had two people ask similar questions, I thought I'd share information about:

Where I Started (start ugly - great book)

My first podcast setup

My first "business office"

Why and how I upgraded (and why you probably don't need to).

What I'm using now for the podcast and the business.

I also mention the Podcaster Happy Hour (check out this new networking and education event).

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

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Question of the Month

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

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Power of Podcasting Network

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Where Will Dave Be?

Question...

I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. 

I also point out some people who got busted doing things that could really damage podcasting's integrity.

My friends Harry and Kevin boil down podcast monetization to a single question.

I've got a new giveaway, that gets you educated and promoted at the same time. 

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and what tools he's using to pull off a daily show.

1:34

I got a call last week from Gary Leland was surprised to hear that my peers have selected me to be inducted into the Academy of Podcasters Hall of Fame. I am humbled, honored, and a whole lot of other emotions that I can't quite digest yet.

3:57 

You can earn money referring people to the School of podcasting and earn commissions each month they stay subscribed Go to www.schoolofpodcasting.com/affiliates

5:41

I brought James on as he is just crushing it with his newsletter on Podcasting. He seemed to just appear and is just crushing it. So in this interview, we hear:

• His planning and how he practiced first before launching
• He realized his environment changes as he travels and he needed to be able to produce it from any computer
• How he emersed himself in his niche as step one, and he uses https://www.inoreader.com/ as his freed reader (tutorial on inoreader)
• How does he choose which stories to spotlight
• How he uses newsletter analytics to understand his audience
• What stories are the most popular
• He codes his own website and uses Sendy to manage the email list
• What advice does he have for someone wanting to be an expert in their field
• As a person with a radio background, what do you think radio feels about podcasting?
• His thoughts on people buying their way up the Apple Rankings
• Marketing your podcast, and explaining it to future listeners
• What percentage of his downloads come from his Amazon Daily Briefing
• His thoughts on editing and the optimum length of a podcast
• He loves to listen to Death in Ice Valley, Hamish, and Andy, Reasons to be Cheerful

Check out James Daily Podcast News Show at www.podnews.net

[click_to_tweet tweet="I knew consistency would win in the end" quote="I knew consistency would win in the end"]

42:40

But wait, isn't email dead?...

I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts). Thanks to Todd Cochrane and everyone at podcastawards.com for all you do and thank YOU for voting for me.

I had one this award back in 2017, and now I will have an awesome set of bookend for my bookcase. 

THANK YOU!. 

I spent months researching podcasters who are making money with their podcasts and assembled all the insights and strategies for you to follow. I announced that I was available for speaking on different podcasts, and I was lucky enough to have listeners who felt I would be a good fit for their show (I'm still available if you think I'm a good fit). By appearing on these different shows, the book was rated the #1 New Release in the blogging category. I was honored to be on the following shows, and look forward to appearing on yours. 

06:02 I appeared with Ross Brand of Live Stream Universe on his Streamyard Connect Podcast which will be replaced in the future.

08:21 I appeared on Episode 360 the Jeff Sander 5 AM Miracle show.  I mention Jeff in the book on how Jeff won't take sponsors that he wouldn't use, and how you really need to guard your integrity as a podcaster. Jeff has appeared on this show back in show 603 in Getting Focused

12:11 I appeared on the "I Could Never Do That" podcast with Carrie Barret who is a podcast producer and talks about overcoming fears. We talk about how to find sponsors.

18:45 I appeared on Dealcster with Jeff and Chris. This was on Amazon Live so in addition to affiliate marketing we talked about Amazon getting into the podcasting space. 

23:34  I will be appearing the For the Love of Podcasting show with Billy Samoa Saleebey talking about you need to look at negative feedback as an opportunity to improve. 

In the book Profit From Your Podcast I talk about Daniel J. Lewis who designed websites for people. His show "The Audacity to Podcast" attracted people looking for information about the free software titled "Audacity." This was not who Daniel wanted to attract. What did he do? Instead of trying to talk them into a product they didn't want (a website) he listened to what they wanted, and then gave it to them. 

He creates products like an SEO for Podcasters Course, My Podcast Reviews (to track reviews in Apple,...

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

I Have  A Fear of Heights True or False: Starting a Podcast is Hard Start a Podcast May Require Your To Overcome Fear Hiking in Utah is Different than Hiking in Ohio Get a Guide/Mentor To Help You Avoid Mistakes Everything Was Cool Until the Last Hike Getting Control of Your Mind The View From the Top Was Amazing The Confidence-Competence Loop

Utah Podcast Summit

Travel Gluten Free Podcast

Shirts That Provide UV Protection

TETON Sports Oasis 1100 Hydration Pack

3 Month Podcast Quick Start Package

Your Podcast Consultant

Ask the Podcast Coach

Podcast Review Show

Podcast Rodeo Show

Power of Podcasting Network

Spybrary, Tourpreneur, and Radio GDR

FULL SHOW NOTES

Full Show Notes at www.schoolofpodcasting.com/675

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.

Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Join the School of Podcasting Community

Eleven Lab AI Voice Generator

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Time Stamps

00:01:40 - Opening

00:02:18 - Apple Stats Evaporates 30% Of Your Downloads

00:05:47 - Trying Not to Get Sued

I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible, I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do in a way that they see their problem in a different way.

Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at www.tamsenwebster.com

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start

SPONSOR: Focusrite: The Vocaster Series Made For Podcasters

• AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
• Enhance - Four podcaster-approved voice presets to bring out the best in any voice
• Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording
• Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly 
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• Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
• Learn more at: Focusrite.com/Vocaster 

MENTIONED IN THIS EPISODE

Find Your Red Thread: Make Your Big Ideas Irresistible

Tamsenwebster.com

School of Podcasting

Rodecaster Pro II

The Proverb Effect: Secrets to Creating Tiny Phrases that Change the World

Episode 830 About Accepting Compliments

The Freenoter Podcast

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Are you using AI? Or better yet, which AI tool are you using? That's the big question we’re tackling today! We listen to fellow podcasters to find out about their favorite tools and whether they save time or make things messier.

Spoiler alert: Sometimes, it feels like we’re just swapping one headache for another! Plus, I just got back from Podcast Movement Evolutions, so get ready for some juicy insights.

Participants:

• Craig from aigostocollege.com and livewellandflourish.com
• Ethan from dailysportshistory.com
• Ralph from askralph.com
• Kim from thepharmacistvoice.com and perrysburgpodcast.com
• Tim from createartpodcast.com and findapodcastabout.xyz
• York from welcometoearthstories.com
• Dave from schoolofpodcasting.com

Ai Tools for Podcasters

Otter AI

Elevenlabs

Magai

Poe

Perplexity

Claud

Captive (Media Host)

Descript

Notebook LM

Resound.ai

ChatGPT

Vista Social

Also Mentioned

• podcastpartnership.com
• Castahead Media
• Follow the show

Takeaways:

• I learned at Podcast Movement that most podcasters now use AI tools to boost productivity.
• The real question is, which AI tools are actually helping us, and are they worth it?
• Ethan from Daily Sports History uses AI to ease his writing process and save time.
• Ralph from Ask Ralph uses AI daily to generate content for his podcast and...

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission. 

I'm not them. Today I reveal the truth - even if it is not what you want to hear. 

Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source

Programmatic ads have a CPM that may be  around $12 CPM (cost per thousand downloads) source

The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30. 

The aver CPM for Advertisecast is $24ish and they require 10,000 downloads per episode. source

Please note, I'm not saying smaller shows with 1000 downloads an episode can't get a sponsor. With podcasting, it always "Depends" on your topic. If you DO have a hyper niche or hyper-local podcast you can charge more than the rates above. 

I first ran into Bruce when he invited me to be a speaker at his Podknow 2023 Online Event. I wanted to talk to Bruce because I don't see eye to eye on some of the things he does, and I wanted to no more. One was having a network where the topics weren't related. 

Brice started the NYC Podcast Network back in 2005 (it was the Long Island Podcast Network back then). He has slowly broadened the scope and plans on rebranding it to the Global Podcast Network. 

Bruce is monetizing by having podcaster pay to be promoted on his site, which gets 20-25 thousand unique visitors a month. That would put him in the top 20% (Source). 

You can join for free or pay a small monthly fee to be featured on the site. Bruce monitors all the activity on the website so you can evaluate your traffic from the site and decide if it's worth the fee, or stay with a free plan (or leave - I'm somewhat worried about having another site competing with YOUR website)

Certain plans on the site allow you to link to our show on popular podcast platforms, as well as monetization links, and link to your website (which you can do on your own site for free).

Bruce likens it to a social media site based around podcasting. What makes his site different is his level of categorization. 

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and  The Content Entrepreneur. 

Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.

In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die.

In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Mentioned In This Episode

Join the School of Podcasting Community

Joe's books: Content Inc., Epic Content and  The Content Entrepreneur. 

Joe's Podcasts: Content Inc., and This Old Marketing

Joe's Website: https://www.joepulizzi.com/

Joe's Newsletters: The Tilt, and the Orangeletter.

So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising.

She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results as well as assist podcasters in finding sponsors. She founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie, and acquired j/k media agency in the fall of 2017 to further those goals.

Check out the Market Success with Podcast Advertising show.

In this episode with Heather Osgood we learn:

• What expectations both the podcaster and advertiser should have in place.
• How many downloads advertisers are looking for in a podcast.
• The best stat to measure your podcast in regards to advertising.
• What the current CPM rates are.
• The different types of advertising.
• How long you should run an advertisement
• Why dynamic ad insertion may be a way to get enough downloads to meet the advertiser download requirements.

Going forward it may be more important when someone listens instead of when the show was published (especially for evergreen content).

If you use programmatic advertising (which pays from what I've calculated .0017 cents per download) why would an advertiser agree to pay more when they know you will accept less?

Check out the Market Success with Podcast Advertising

[click_to_tweet tweet="Everything you wanted to know about podcast advertising" quote=" Everything you wanted to know about podcast advertising" theme="style3"]

Spark Christian Podcast Conference February 21-20, 2020 Houston Texas

Podcast Movement Evolutions February 12-15, 2020 Los Angelas, Ca

Book Me to Speak at Your Event. I'd love to hear from you

Join the School of Podcasting or let me be your podcast mentor

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

I'm back from podcast movement, and I had a blast. I also have insights from one of the hardest assignments I've done in a long time.

Nothing cooler than being picked up at that airport by fellow podcasters Marcus Couch from WordPress Plugins A to Z. We haven't seen each other face to face in about 10 years. We cranked some cool metal on the way to the Marriot and it was like old times.

Then I get the then Marriot and I get to meet my co-host Jim Collison from the Average Guy network, and I go over to his table and there sits the one and only Steve Stewart and Mike Dell. So for me, the Summar Camp aspect of Podcast Movement is in full effect.

The coolest line I heard all week was relayed by Paul Colligan (another person' I've known for 10+ years) and it came from a Dan Klass session. Dan (who is a former comedian) shared how often at comedy clubs you will have multiple comedians perform in an evening - and yet they all use the same microphone. The point? It's not about the tech.

I roomed with Erik K Johnson from podcasttalentcoach.com, and he had stated that it would be awesome if he could meet a web developer who needed help with his podcast, as he was a podcast consultant who needed help with his website. I get into the elevator, introduce myself to everyone in the elevator and it turns out that one of the people is a web designer thinking of starting a podcast. When we get out of the elevator, on of the first people who see is Erik. I felt like I was in a Christmas movie and it was going to start to snow.

I saw Harry Durran from Podcast Junkies and Dr. Ryan Gray who has given up his practice to do podcasting full time and Harry introduces me to Natalie Jennings who happens to be taking head shots at a reasonable price. She shows me a few samples of people, and I'm hooked. I can't wait to see how they turn out. The few peaks I saw of what she did was amazing. See her at http://www.nataliechampajennings.com/

I found out in Paul Colligan's session that if you are in Google Play Music, you are also on the Google Home portable audio speaker.

I also know of a cool double secret project that is going to make recording double-enders via a browser very cool.

I was on a panel with Ray Ortega, Daniel J. Lewis, and Addy Saucedo on what is inside an RSS. This was an insanely nerdy topic, but due to the recent Apple announcements we had some interested parties and I thought we pulled it off well. The bonus is I got to hang out with some cool friends.

While there were tons of great sessions at PM17, as a vendor (I work for Libsyn.com - use the coupon code sopfree to get a free month) I don't get to attend any sessions. I did see something that was way cool. I met Alissa Daire of the Maximize Your Strengths show. I see her the first night, and she is in a group of people and we get talking about Strengths Finder, and she becomes a ping pong ball bouncing off the ceiling with energy. She's super nice, and it was great to catch up with her as I had met her last year. The next night, I'm standing at...

How do I come up with an idea for episodes? This show just celebrated 14 years in podcasting, and I would be lying if I said it was easy to come up with ideas for an episode every week. I will say this. There are some episodes that I feel are great, and I get no feedback on, and others that I feel I took out of the oven a little early and maybe were not quite ready to go to the public, and I get tons of feedback. I've also had a few shows that finding new ideas for episodes took all the fun out of doing the podcast, and so I shut the showdown.

I always advise my clients to record a few episodes so they can make an educated decision. Once you see how long it takes to create an episode you can look at your current obligations and schedule and figure out where you are going to squeeze in your podcast. While you don't have to have a consistent schedule, I feel it really helps. Why? Because when you release on a predictable schedule, you become part of their routine.

You know I have to start with value. I can put out episodes every day and not have a problem if I don't care about delivering value. However, I deeply care about delivering value so it can be a struggle. Here are some ideas:

If there are Facebook groups around your genre, you can join these and just listen. By seeing what people are talking about you can create content that you know will resonate with your audience. How do you do this? Go to Facebook.com and in the search bar at the top of the Facebook screen type in whatever your show is about and see if there are any Facebook groups.

Google Alerts is a tool where you put in a topic, it scours the web, and emails you links to stories with that word or phrase. It's not a bad idea to setup an alert for the name of your show so you can track if anyone is talking about you, or infringing on your trademark.

You can use a tool like Feedly or InoReader so you can login to one place and see what is happening in your space.

Using Tweet Deck you can do a search for a topic and then take that search and add it as a column of information.

If you use Chrome there is an extension creatively named "Video Speed Controller" that allows you to watch videos faster.

You can go to Amazon and look at new releases in your category and then have that information sent to you in an RSS feed. (which you can use in Feedly or inoreader).

Ubdersuggest is a free tool that has TONS of used, but it does have a Content Ideas tool where you enter a subject and it will spit out ideas, and show you how popular they are. Answer the Public is a very creative tool that you type in a subject and it gives you a list of questions that people may be searching for (that you can export as a CSV file). Both these tools are free.

01:29 How Do You Compete Against Large Networks?

06:44 25 People Vs 1

09:42 Two Things That Kill Podcasts

11:52 Buying an Audience

15:32 Life Without the School of Podcasting

17:01 So How Do You Compete?

19:24 Jet Ski vs Cruise Ship

21:53 Downloads are only ONE way of measuring Success

24:28 Free Webinar 2/26

25:01 Golden Mic Announcement

34:23 Where I Will Be

34:45 Question of the Month

I hear this question a lot:

How am I supposed to compete?  It'll be something like I've been podcasting for three years. There are these other podcasters who I'm pretty sure are buying their audience. They're spouting their numbers, and they're gigantic. How am I supposed to compete with somebody like that?

I totally understand that question. Here are some things to consider:

Because its a good visual. How would a seventeen-year-old boxer compete against the champion who has held the title for six years? You don't put that kid in the ring. He's going to get killed. The experience, the stamina, he just isn't ready. He is completely out of his league.

But Dave, I've been podcasting for three years. You say that in some cases, you know people who are really starting to make a difference with their podcast at three years mark. To this I say"Uh-huh," but here are some things that we need to think about. We never know what's going on behind the scenes with a podcast. You might have a job (or two) and a spouse and some kids. The other podcast may not have any of those. Can you imagine how much free time you would have to promote if you didn't have any other activities and could focus on your podcast 100% of the time?

So if you look at podcasters from the outside, there's a person with a podcast here, and another podcaster over there and you think they are the same and they are not. We have no idea what is going on behind the scenes. They might have a background in selling and your background is in teaching.

Radiolab thanked 25 people at the end of their show. I am an army of one. Can I compete? In 2015ish I was up for a Podcast Movement Podcast Award and one of the shows in my category was Reply All.  I was competing against them. I've also had my Logical Weight Loss podcast compete against Jillian Michaels. Can we compete? Yes. The minute you turn on the microphone you are competing. Some of the things these teams of 25 use you don't need (original music?). While great production is like icing on a cupcake, if its all icing (and no cupcake) that doesn't work (see serial season two).

Babies are so selfish. It's all about them. All they scream is feed me, wipe my butt, I want a nap. That can really get on your nerves (kidding).

When you say "how do I compete" at the hear you are comparing your show to others, and that can seriously do nasty things to your content. If you ever feel yourself comparing yourself - STOP.

STOP COMPARING YOUR SHOW TO OTHERS.

You need three things to create good content:

Your attitude

Your health

The support of those around you

(see this episode for a deep dive into this subject).

I am a co-host on the Podcasters Roundtable with Daniel J. Lewis and Ray Ortega. Technically both of these people are my "competition" but they are not. Why? Because you can listen to me on Monday,  Daniel on Tuesday, and Ray on Wednesday. As long as you deliver value, you're safe and don't...

We hear of podcasters getting these big deals for big bucks, and congratulations to all. However, this is not the norm. Just because you start a podcast does not mean you will end up like Rich Uncle Pennybag from Monopoly.

If you're a regular listener you've heard me mention how I received a 10-minute voicemail, and one of the points of that voicemail was that maybe we all have some slightly blurry expectations when it comes to podcasting (and in their case how long it takes to create one). Today is my 800th episode and like all of my milestone episodes, I'm going to break my format, and not talk so much about gear, downloads, promotion, interviews, etc and instead I want to talk about some of the more stressful sides of podcasting.

Mentioned In This Episode

Full Show Notes at www.schoolofpodcasting.com/800

My first episode from 2005

Book: Profit From Your Podcast

School of Podcasting

Besties in Bed

Affordable Podcast Editing

The Grief Recovery Handbook

National Suicide Prevention Lifeline at 800-273-8255

This 60-minute podcast took 8 hours to create from idea to pressing publish. We all know podcasting can take more time than we thought. I'd love to hear how long it took to go from "Idea to Publish" for your last episode. You can answer at 

www.schoolofpodcasting.com/question 

Here is a list of ways you can work with me.

Want to support the show, but feel you don't need the School of Podcasting? Consider becoming a Patron.

Also, this show is equipped with the value for value model. You can stream bitcoin using the apps at www.newpodcastapps.com

If none of those float your boat, you can always buy me a coffee.

TOPICS

00:58  Question of the Month 03:43  Origins of Episode 05:06  Podcasting Can Change Your Life 07:35  Everything Works for THE Dave Jackson??? 08:26  Podcasting Played a Part in My Divorce 09:29  Lesson 1: Realistic Expectations 11:40  Separating Work From Home 13:15  Tip 2:Date Night on Steroids 15:00  Relationship  Advice from the Divorced Guy 15:10  When to Argue 17:07  Tip 3: Guys - JUST LISTEN 17:31  Tip 4: Ladies Tell Them What You Want 17:55  Tip 5: Make Sure You're Giving Them What They Want 18:46  Stereotypes are Fun! 20:02  Comparison is the Thief of Joy 21:33  The RIGHT Downloads 23:14  Refocus When Comparing Yourself 25:04  So Why Does Dave Podcast? 30:44  Suicide Disclaimer 31:32  Does Being a ProPodcaster Leave You Susceptible to Thoughts of Suicide? 32:58  When Did the Word Hobby Become Derogatory? 34:29  You Are Allowed to Do This For Fun 36:15  Podcasters Can Be Impulsive 38:06  Podcasters Are Isolated

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

1:30

Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience

3:34

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

1. The name of the show
2. The website of the show
3. What it's about
4. Why you like it 
5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title

7:14

• Know who your target audience.

Some things you’ll want to have to create your target client avatar are:

Name Age Occupation Brands They Use + Purchase From What Kind Of Language They Use Where They Spend Their Time Their Pain Points What They Hope To Achieve + Accomplish

STALK your target audience.

• Participate in online groups to listen to what they are talking
• Use something like Google Forms to create an audience survey (see this episode on creating surveys)
• Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience
• Go to Amazon and look at books and see what is in the table of contents
• Kindle Unlimited has access to magazines (see what the magazines are writing about)
• Check your stats and look for trends
• Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop

14:03

• The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16
• Try to have at least 300 words for your show notes
• Make sure your...

Life is going to kick you in the teeth from time to time (see 2020). Today we talk about your attitude (the only thing you have control over) and we interview Shane Whaley of the Tourpreneur podcast. Shane shares how many people in the travel space just folded up everything just going out of business. This is not the approach Shane has taken, and he not only didn't shut down in 2020, but added more sponsors to his show. 

The Longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts.

It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do.

It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home.

The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day.

We cannot change our past... we cannot change the fact that people will act in a certain way.

We cannot change the inevitable.

The only thing we can do is play on the one string we have, and that is our attitude.

I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our Attitudes.”

― Charles R. Swindoll

I appeared on the Pharmacist's Voice  

I also appear on the Trust cast talking why podcasting is the next big thing.

If you'd like me to appear on your show, you can contact me here.

04:55 Shane Whaley Tourpreneur.com 07:29 Shane Decided to Start Touorpreneur 10:48 The "Glenn the Geek" Strategy with Events 15:26 Take Advantage of the Extra Time COVID Created 17:50 Choosing Sponsors 19:34 Join the School of Podcasting 20:32 Going for the Win, Win, Win 22:44 Starting a Daily Email 24:37 Dealing with being a "Thought Leader" 26:58 Advice on Interviews 28:55 Dealing with a Boring Guest 30:37 Shane's hobby Podcast Spybrary 32:34 How Long Did it Take to Monetize 33:31 Getting Proof of Concept 35:09 Why he Stayed Niche 36:10 Don't Undersell Yourself 37:19 How He Came Up With Prices 38:47 Tips on Running a Community 41:00 Policing Your Group 42:28 Shane's First Podcast 44:34 Shane the Shock jock 45:43 Shiny Object Syndrome 47:30 What HASN'T Worked? 49:26 Final Advice for the "Wanna Be" podcaster

Tourpreneur Podcast

Spybrary Podcast

East Germany Podcast

If you're worried about sounding bad, planning your podcast, buying the wrong equipment, and being lost in a sea of tech, DON'T. Join the school of podcasting and get access to:

A private Facebook Group for Networking

Step by Step Tutorials

Live Group Coaching

Priority Access to Dave. 

Join today at www.schoolofpodcasting.com/start

Mentioned in this episode:

2025 Audience...

Today I share a story about getting outside of your comfort zone, and we talk with the Real Brian about how his podcast has lead to him getting paid to host two more.

I got this email in my inbox: Hello Sir, I am writing this to simply introduce myself and say a big Thank You! Not long ago I was inspired to begin a daunting task of creating a podcast. I have listened to numerous ones over a varied topic span ever since the beginnings of the podcast. So I decided to bite the bullet and give this a go. With thoughts of what fun this could be and eager to learn some new skills I ventured forth into the "glamorous" world of podcasting. Your show has been a go-to for every topic I can imagine. I glean over past episodes for the struggles I am currently facing and words of encouragement along the way. Simply put, it has been indispensable in this process. With that said, I do need to mention that I already belong to JLD's Podcaster's Paradise and the information there has been helpful also, albeit a little pie in the sky- esque. I am a loyal listener now of your show along with the Podcasters Studio and Roundtable. This week I listened to the Glen the Geek almost everyday on the long drives between day job customers. All I can say is WOW. That episode really hit home. The show I have created focuses on the Craft Beer community. I am based out of Knoxville, TN so my main goal was to break into the local scene. I am around 5 episodes deep in the editing process and have just released my first show to my website and submitted to ITunes this week. I have broken the procrastination mold of not releasing due to trying to 'make it perfect'. I realize we all have to start somewhere and I have finally made that big step. Now to grow and promote, along with get much better every time I am behind the mic. -Donnie InebriatedWisdom.com

Donnie, Awesome. You have done what so many people have failed to do, you hit publish. No matter what people say from this point forward, you put it out there, for better or for worse, you hit publish. I'm so glad I inspired you because this email may have just inspired me for my next episode. Do you mind if I read you e-mail on the show? Some steps you can take are to go find your beer peeps. See if there are local brewers (guessing here, not my niche), etc. Be sure to make friends before you start pimping your show (or they won't care). Congrats, and do everyone a favor and put a link to your in your signature. Dave

So I attended a session on basic audio editing. I could see that the audience at this event were brand new to Podcasting. At the end of day one, I asked if there were any open slots (as they just filled one) and they stated they didn't At dinner that night with Krystal, Nick, and Kim, they said I should do a session. It turns out at Podcamps, anyone can speak anywhere. I resisted. As the former director of podcasting for the new media expo, I know what goes into planning and running a show. I just pictured some guy coming up and saying I'm speaking tomorrow at 11 and my brain exploding. Chris Brogan (one the creators of PodCamps) and I asked him if adding sessions was allowed, and sure enough it was. In fact, it was encouraged. But still I resisted. There I was standing on the edge of my comfort zone. I mean that seems like such an ego move. "Hey, I'm here and I'm going to speak!." This is the wrong attitude. It's valid, based on my experience, but I needed to be open for new information. I had just seen with my own eyes how this group desperately needed a podcasting 101 type of talk. Nick continued to nudge, and I thought of my email to Donnie. This meant believing in myself (I've been doing this 10 years, and as a computer instructor I have to be light on my feet and go with the flow on a regular basis),...

Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. 

Check out Buzzcast

Connect with Alban on Twitter @albanbrooke

Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Buzzsprout Features Mention

• New iOs App (monitoring, sharing, updates)
• Dynamic Chapters
• Pre and Post Rolls
• Buzzsprout Ads (available to anyone)

For more information see my affiliate link.

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

Mentioned In This Episode

Join the School of Podcasting Community

Buzzsprout

Episode 793 on Media Hosts

Free Podcast Courses

Podcasting Resources Show

Buzzsprout Ads

Slick Text

Dave's Appearances in a Spotify Playlist

Profit From Your Podcast Book

If you are looking to speed up your podcast production, then this episode is for you. I have compiled 20 tips that will help you take the stress out of producing a quality audio file in a timely manner. From planning to editing, here are some quick tricks that will make your podcast shine! 

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author

Mentioned In This Episode

School of Podcasting Quick Start

School of Podcasting Membership

Freedom Software

Todoist

Evernote

Fiverr Workspace Accounting Software

Text Expander

Otter.ai transcription Service

Zapier Automation

Will Smith Book

First Things First book

(Free book on Audible)

Descript Software

Libsyn.com Media Host (sopfree promo code)

Captivate.fm

TIPS

1. Assess How Much Your Time Is Worth
2. Take the Time to Get Your Guest Sound in Check
3. Quit Multitasking
4. Avoid Distractions
5. Block out time
6. More Planning Equals Less Editing
7. Do the Hardest Stuff First
8. Prioritize Better
9. Speed up Researching
10. Organize Your Content to It's Easy to Find
11. Learn the Software You Are Using (Take a Class)
12. Record it Right the First Time
13. Listen Back Faster
14. Learn Keyboard Shortcuts
15. Google Vs Bang Your Head Against the Desk
16. Know WHO your guest is and WHY You are bringing them on the show
17. Outsource Your Editing
18. Automate When Possible
19. Use Transcripts to find clips for audiograms.
20. Deep Breathing when pulled out of your zone

QUESTION OF THE MONTH

II need...

I've been holding "podcast happy hours" during the pandemic. This is a place when some of us just wanted to talk to someone besides the cat. In one of those sessions, Scott Johnson from What Was That Like? shared how he ad success swapping episodes with another similar podcast. This got me thinking about strategies to grow your audience. This episode is sponsored by Focusrite

What Was That Like? Podcast

Horse Radio Network

episode 677 - All about doing interviews and being interviewed

All the episodes featuring Glenn the Geek

TeePublic - for Shirts

Sticker Mule for Stickers

Mangools - Keyword Tools

Social Warfare plugin.

wisestamp.com - Cool Email Signatures

Erik's Audience Amplification Course

Go to www.schoolofpodcasting.com/start

Full show notes at

www.schoolofpodcasting.com/727

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium? 

Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way that doesn't bore your audience. 

Plus, we'll tackle the ever-elusive topic of measuring success. I'll reveal the strategies and tools I use to track traffic and engagement and the importance of creating engaging content that keeps listeners coming back for more.

Tools To Use To Help You Identify What Works With Your Podcast

Instead of just linking to your website, you can add UTM parameters (this isn't as geeky as it sounds). A UTM is Urchin Traffic Monitor (we really don't care). These parameters can be thought of as leaving a breadcrumb so that when you check Google Analytics you can see where the audience specially came from. I'm currently using Fathom Stats, which are not free but are easier to read and a bit more privacy-focused.

Add UTMs to a Link using the Google UTM Creator

• the Google Analytics Campaign URL Builder for generating URLs to websites
• the Google Play URL Builder for generating URLs to apps on the Google Play Store
• the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store

There are parameters you can add that will be seen in your Google Analytics. I have been using Fathom stats as they are easier to understand (it's not free, but I prefer checking out my stats without the frustration of digging through Google Analytics). 

Why I Like Switchy

Switchy is a tool that is currently available for a lifetime deal on App Summo. Not only does this create easy-to-remember links like www.supportthisshow.com/q2u (which is my affiliate link for the Samson Q2U microphone), but it creates trackable QR codes, and the ability to set UTM parameters and save them as a template. 

When You Can See What Works, You Can QUit Doing Those Actions That Don't

For a while I was putting videos on twitch (primarily known for gaming) and I just didn't any reaction (so I quit wasting my time for now). 

I have videos and screenshots at www.schoolofpodcasting.com/896

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of...

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms.

• Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts
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I know a few people who love to travel. Monica Rivera from the You Wanna Do What? podcast gave me a great tip to download any episodes from Netflix to my iPad. George Hrab from the Geologic podcast (who gets to go to all sorts of cool stuff because of his podcast) gave me some heads up on a voltage converter.

When I heard the phrase "17 hours on a plane (along with some shorter flights for a total of 20 hours)" I thought it sounded like a horror story. I pictured some little punk behind me kicking my kidneys while their parents order another jack and coke from the flight attendant.

In the end, even in coach, I was able to stretch my legs. I had two seats between my fellow passenger in my row and slept off and on. There were probably 3-5 small children who would occasionally cry, but it was not the nightmare I had envisioned.

When I think of things that I have dreaded in the past, they are rarely as bad as you think you're going to be.

I can be shy. When I go to a restaurant I'm not looking to think outside the box. When I was told that a large chunk of my schedule was planned for me, I got nervous. I didn't know where I was going, and except for a few people, I didn't know who I was with, what we were doing, and what I needed to be ready. We had assigned seats both days including assignments on who to go to lunch with. One day, Sean Desouza was going to cook authentic Indian food (I have never had Indian food).

I talk about this all the time. When you create valuable content on a consistent basis, your audience trusts you and likes you. If you can share a bit of yourself, they get to know you. When people know, like, and trust you then you have influence.

I know Ronsley Vaz from his "Should I Start a Podcast" show. We may have bumped into each other. I finally got to talk to him at Social Media Marketing World where I was speaking. He asked me if I would speak at We Are Podcast. I said yes on the spot. Who doesn't want to go to Australia? I saved up my pennies (and busted out a charge card) and made it happen.

As I mentioned above, I was nervous. This was a new country, a new conference (for me), with new people. The first day was very good. I got to meet a lot of people. It was somewhat of the "warm up act" for the main event happening the next two days. Every speaker at this event was awesome.  Every person I met was super friendly and shared my love of podcasting. The hotel I stayed at was great.  By the end of day one, you could color me impressed, and I was ready for day two.

By the end of day two, I believe I had met about 95% of the people there including Jules from Hong Kong Confidential. By the end of day two, where I once felt uncomfortable I now felt relaxed.

When I realized that I was

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

Every podcast can benefit from editing because it enhances the listening experience by removing the boring parts and keeping the content engaging. While authenticity is important, it shouldn't come at the cost of listener engagement. Effective editing can transform a good conversation into a great podcast by honing in on valuable content and eliminating distractions. By focusing on who your audience is and what they want to hear, you can make informed decisions on what to keep and what to cut. Ultimately, I encourage podcasters to see editing as a technical task and a creative opportunity to present their best work and respect their listeners' time.

Takeaways:

• Editing helps improve the quality of your podcast by removing uninteresting or redundant content.
• A podcast should be a conversation with the boring parts removed for better engagement.
• Understanding your audience is crucial for determining what content to keep or cut.
• Planning your episodes effectively can reduce the time needed for editing later on.
• It's important to focus on making your podcast a favorite for listeners, not just good enough.
• Using editing tools wisely can enhance your show's clarity without sacrificing authenticity.

Links referenced in this episode:

• schoolofpodcasting.com
• podcastsconnect.apple.com
• podcasters.spotify.com
• schoolofpodcasting.com/survey25

Mentioned in this episode:

2025 Audience Survey

Question of the Month: Where Do You Get Ideas For Your Podcast?

I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use... "How do you ... ...come up with ideas for your podcast? I need your answer by 4/25/25 Go to www.schoolofpodcasting.com/question

Question of the Month

I'd Love To Meet You - Here is Where I Will Be

I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contact

Where Will I Be?

Join the School of Podcasting Worry Free

The School of Podcasting is your ultimate guide to mastering the art of podcasting. Whether you're a beginner or an experienced podcaster, the School of Podcasting provides invaluable tools and resources to help you successfully plan, launch, grow, and monetize your podcast. Imagine having a step-by-step guide that walks you through every stage of podcast creation, from the initial idea to reaching your audience and generating income. With the School of Podcasting, save time by avoiding common pitfalls, save money by learning proven strategies, and avoid headaches with our unlimited one-on-one coaching and community support. Say goodbye to the overwhelm and confusion of starting a podcast. Join our community today and transform your passion into a thriving podcast. The School of Podcasting: plan, launch, grow, and monetize your podcast easily. Ready to take the leap? Start today at schoolofpodcasting.com

School of Podcasting

So many people fear they will sound stupid or unprofessional but this is not something you need to worry about as even a show that is recorded live can be edited before being sent to your audience. Today I share some examples of the theories I used to edit my show

1:49

Emily Prokop from The Story Behind podcast has been on the show before as she got a book deal "Because of her podcast" and how she has been nominated for a Webby award. PLEASE VOTE HERE

3:33

Mount Rushmore was once a mountain built of rock. Then someone editing it, and it is now a national memorial. There are movie editors, newspaper editors, book editors, etc. For me, I believe every podcast can benefit from editing. Today I share some examples and theories behind my editing decisions.

Some people do no editing, and some people will "over edit." Today I talk about my philosophies which are:

Always remove low hanging fruit (and Um, or crutch word that isn't near any other words)

ALWAYS Listen through the ears of your audience and ask if whatever you are listening to delivers value.

Be careful about the curse of knowledge as it can leave your audience in the dark

Most of my editing is me shaping my rambling questions into something a bit more focused

In some cases, if a point is made late in the episode, you don't need it twice.

If I have to zoom in to a very, very, very magnified level to edit the audio ( I call this "busting out a scalpel) I let it go.

The goal of an interview is to make your guest sound good.

In some cases, a backstory is given that is not needed.

A pregnant pause can add additional emphasis to the communication

Nobody wants to know how the sausage was made

22:30

Morgan Cole is a client of mine who does the Brightline Podcast. He gave me permission to let you listen to a call we did where we shaped his intro. You will hear where we shaved off quite of his into while still explaining what the show is about and who Morgan is (and why you should listen)

Check out his show at https://brightlinepodcast.com/

Are you duplicating any content?

Is your purpose and description clear (and jargon-free)

You don't have to cram all of your details in the intro.

30:12

My church wanted to have a slogan "where the word is important." I explain how I felt this didn't connect.

31:30

I asked the Podcast Editors Club how long it would take to "De-Um" hour-long episodes. While it obviously depends based on how much a person um, says, um, and ya know, um, is an um machine. The quickest ranged from 90 minutes to three or four hours.

Big Podcast Book

Big Podcast Website

The Rode Rodecaster Pro has caught the attention of many podcasters, and some have pulled the trigger. Jim Harold (Paranormal podcast) and Jeff Bradury from Teachercast have purchased the unit. I want to thank Rode for shipping me a unit to play with. Their first impression was amazing.

If purchased a four channel mixer a popular mixer is the Behringer Q1202USB is $119

A Mackie Headphone Amplifier is $40

A Jingle pallet can cost you $10 (Backpack Studio on iOs) but you'll need a phone or a tablet

A portable recorder at its cheapest is $119 for a Zoom H1N

The Aphex processing would cost you $345.

Total Price: That would be $120+40+10+120+345 = $635

The Rodecaster Pro clocks in at $599 and you avoid all the cabling all over the place. You don't have to learn about "Gain staging" and if you're using a half decent microphone, you're going to sound great.

Spec Sheet PDF

Quick Start Guide

9:51 Jeff Bradbury from the Teachercast loves his Rodecaster Pro

Jeff had a situation where he needed to interview someone over the phone and it turned out great.

Jeff points out that if you're using something external for mix-minus, you might hit a snag

He also wishes it came with a Micro SD card. He has worked with it on Skype and Zoom. Jeff is using a Mac

If you're a teacher, check out everything Jeff has to offer at www.teachercast.net

14:21 Jim Harold has been podcasting since 2005 and produces the Paranormal Podcast, Campfire, Crime Scene along with being the author of many books (all available at www.jimharold.com )

Jim loves the ease of use and enjoys having a noise gate to cut out room noise when he's not talking.

He really loves the sound the unit is producing. At the time of the recording, Jim had used it for 4-6 new episodes.

Jim has used a

Today I'm back from Speaking at DC Podfest (what a great event) and I went to a session that had some interesting points that I wanted to share. 

The session was titled, "Size Doesn’t Matter: Build a Monetization Program with Any Size Audience with Doug Sandler and Strickland Bonner. Doung and Strickland host the Nice Guys on Business show. Their website states they have over 1 million downloads, and they showed proof in their session, and I can verify they are not lying. They explained a new strategy to grow your customers using your podcast.

8:35

Stephanie does the DC Diary show (sharing stories of DC Professionals) and she explains how Because of her podcast she was able to transition from a job that was more policy to now working in Media and communications

11:05

I have said one of the benefits of starting a podcast is people who would normally not give you the time of day, now will sit down to talk with you on a podcast. We've seen people use the power of being part of the media to partner with events and get access to vendors.  Interviewing people that you want to start a partnership with is a solid way of breaking the ice. 

Doug repeated his main point, You have to reverse your thinking and focus on the guest, and identify people who would be a good client for your business. This was an interesting idea. 

One example in the session was someone who did a show about visiting the national parks. This is a hard show to monetize outside of a guidebook, or maybe mosquito spray. Doug said you should find the person who is in charge of the national parks budget, and have them on as a guest. They would know alot about the National Parks. When the interview is done you could mention that the show takes a lot of effort, and to keep going needs to find a sponsor and see if they would be interested in sponsoring the show (I would twist that and ask them if they knew anybody who would be interested in sponsoring the show). Again, interesting.

I know consultants Natalie Echtal and Katie Krimitsos who have offered discounted coaching calls with the knowledge that the call may be used on the podcast. This provides content for the audience (as you help to solve the problems of your target audience) and shows off your expertise. 

So Doug pointed out that if you were a coach, you might interview people who need a coach. This does get a little confusing. If someone needs a coach, then one might think they aren't that successful (cause they need a coach), and with that in mind,  if it's not a live coaching call, what kind of content does that create? This is where this idea goes a little south for me. It's the part where you have to put your brain on backward. 

What if you target customer is a prime prospect, but a horrible guest? If you've listened to my show (or Moondog Marketing) I am all about content, content, content. This is not focused on the audience, or the downloads, it is focused on getting in front of your target customer. They said their conversion rate was around 20%. For every 10 guests, they would get two new clients. This really goes against my main ideas, and I asked, "What if you guest/future client is boring?" They answered that they did their best to create good content. 

They then also stated there was a vetting process. They don't let "just anyone" get on the microphone. 

I left the session scratching my head a bit and realized I would need to listen to an episode to maybe complete my opinion. Their show is well...

Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson.

In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy.

Join the School of Podcasting Community Risk-Free

Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

 Feed Drops: 

Feed drops can be a powerful strategy to gain new listeners and broaden your reach in the podcasting realm. By dropping an episode into the feed of another show, you not only introduce your content to a new audience but also establish connections with other podcasters. Just make sure the dropped episode aligns with the tone and subject matter of the host show to keep your listeners engaged.

Participants:

Randall Black from Work From The Weight

Zo Richardson from Backlook Cinema

York from Welcome to Earth Stories

Consider Your Source:

There are a number of different types of podcasters. Here are just a couple:

• Fun Seekers
• Serious Hobbyist
• The Side Hustle-ist

There are also many ways to monetize your show. The Value Four Value model is gaining steam, and everyone talks about podcast advertising. With the above types of podcasters they have different motivations and metrics. 

People who work in the advertising end of podcasting focus on making sure advertisers are happy. 

With this in mind, when you hear news, insights, and ideas about podcasting you might consider evaluating what persepctive they are coming from. There is no "wrong" perspective as there are many ways to plan, launch, grow, and monetize your show. 

For example one recent written by Steve Goldstein on the Three Eras of Podcasting

seemed to hint that podcasting started when advertising arrived. This makes sense coming from Steve who works in the advertising side of podcasting. 

Podcast Rewind

I appeared on The Flow by Ecam, talking about how to start a podcast. I shared a story about the gear I used when I first started podcasting.

QUESTION OF THE MONTH

Each month I ask you to chime in on the...

I'm going to be going over podcasting in the next few episodes. So many people think it starts with a microphone (which is a logical start), but it doesn't. It starts with an idea. It might be an idea that is fueled by a need. That need may be to help people. It may be to make them laugh, cry, think, grown, or inspire them. You want to connect with impact. This is where your podcast starts. It starts with an idea.

This topics starts at 14:21

• What do you like?
• What are you good at?
• What do other people say you're good at?
• What do you not like?

According to the Book Secrets of Dynamic Communication you are either intending to persuade or enable people.

Persuading People

Everyone _______ should _____  (i.e. Every coach should podcast).

Enabling People

Every ____ can ______. (i.e. very coach can podcast).

Even sports shows are insinuating that everyone can/should cheer for their team. A comedy show might be getting you to think about something in a different (funny) way.

This is a common response. After all it's easy to focus on ourselves. We are our favorite subject after all (right?). So instead of focusing on what people will think about you, think about what you are giving them? It's usually not scary to give someone a gift they know they will love, so why should delivering content that will positively impact them be scary.

Communication is about the person (singular) who you will be helping, persuading, instructing, entertaining them.

You need to live in your niche. You need to hangout where your audience hangs out. This could be Facebook groups, Google Groups, Linkedin Groups, Meetup.com, etc. You need to go to where they are, and see what they are talking about. You can read books about our subject, and read blogs as well. You can watch movies about your subject. This is one of those "simple but not always easy" kind of things. There are no shortcuts.

Once you know who your podcast is for, you know WHAT to talk about.

There are many reasons:

1. Be Seen as an Expert
2. Reach a Global Audience
3. Find Like Minded People
4. Boost Sales of Your Own Products
5. Boost speaking confidence
6. Engage Your Community
7. Make additional income
8. Fun with friends and family.

The WHY is the rudder of your podcast boat. It helps direct the content in the direction that will help you achieve your goal. It your message and your goal are out of sync then you will find it harder to achieve success.

There are many things that stop people from podcasting. Here are what are feel are the top 10 excuses.

1. Nobody will listen to me
2. I hate my voice
3. I just need "one more thing"
4. People might say negative things
5. I'm not a geek
6. I don't have time

We all know that speaking in public is the #1 fear among humans. This means at a funeral, you'd rather be the person in the casket then the person delivering the eulogy.

My wife makes a kick butt spaghetti sauce. To watch her make it, one might think she has no idea what she is doing. She doesn't measure anything. She has some core ingredients, but at some point she starts adding a little of this, and a little of that. She samples the sauce, and tweaks some more. In the end, it's awesome. It took her years to perfect it.

Every now and then, we will be eating at the table and she will announce that it still needs _____. To her it's missing something. Meanwhile the rest of us are on our second...

Paul Colligan has a client who invited him to comes to a charity event run by Alic Cooper where he got to meet Ace Frehley (Kiss) Slash (Guns and Rose) Edgar Winter, Rob Halford (Judas Priest), Alice Cooper and his wife Cheryl (WHO COOL IS THAT???!!!)

Find Paul at paulcolligan.com and check out The Podcast Report podcast.

BONUS

We previously reported how Emily form the Story Behind Podcast got a book offer, we can now say she has a book DEAL (the offer was approved). 

Check out Emily at www.thestorybehindpodcast.com

Are you going to Podcast Movement? 

Podcast Movement is the world's largest gathering of new and veteran podcasters, or anyone looking to start their own podcast the right way

- Join over 2,000 podcasters from around the world in Philadelphia this July 24 through 26 for three days of workshops, panels, parties and more

- The conference offers over 100 sessions on topics ranging from the technical aspects of setting up your equipment and the audio production to marketing and monetizing your current or future show.

- The expo hall features over 60 podcast service and equipment providers, so whether you're in the market for a microphone, or trying to figure out where to host your podcast, anyone who matters will be on site to help you out

Use the code sop when you sign up at www.podcastmovement.com

I signed up at podcastsguests.com and I've already been asked to be a guest on a podcast after signing up as an expert. Today we talk with Andrew Alleman the creator of Podcastguests.com

I love this story as Andrew started it using free services, and has grown with a lot of blood, sweat, and money to build up the email list. 

• Sign up for free and get a list of potential guests who are available to be on your show
• Sign up as an expert and be featured in their email list that goes out to thousands of people (currently only $29)
• Some people are getting 20-30 responses to your call for guests (depending on how niche your show is)

The beauty of this story is Andrew did wait until he had everything in place. He started it an improved it over time based on user feedback. Your podcasts can do the same. Within two years Andrew now has 3000 people on his email list. 

Andrew's wife (Stacey Higginbotham)  also has a very popular podcast Internet of Things Podcast and Andrew handles the sponsorships for that show. Andrew explains how the typical podcaster should avoid using the CPM (price per thousands downloads) model as their pricing model as it doesn't work for the average podcast.

Andrew also do a show about the domain world at DomainNameWire.com

One of the things we need as podcast producers is more podcast listeners. When you appear on a podcast you are in front of people who already know how to listen to a podcast. Most podcast listeners say they hear about other podcasts on other shows. 

Go listen to the show you're going to be on. This way you can have a better understanding of their audience. 

Make sure your bio is up to date and provide a headshot for them to use and your podcast...

I've been saying podcasting will change the world since 2005, and this week I had a spike in people starting podcasts. Why? Because a very popular Internet Marketing Conference with the typical players stated over and over how podcasting is THE THING that everyone should be doing. Then I heard it on another podcast, and another podcast. So today I'm saying, if you don't believe me, believe these other people: Michaels Stelzner of the Social Media Examiner (who gets 20,000 downloads per episode) that podcast is the hottest thing in 2013. Pat Flynn (who grew his audience by 20% in 2012) said that everyone at the Social Media Marketing Summt was "buzzing" about podcasting. Naresh Vissa on the speaking of wealth show said a podcast subscriber was worth around $25 while an email subscriber was worth $6 due to the action it takes it takes to subscribe. It's not as easy, and a podcast subscriber truly wants your content. Jason Harmanof the Hartman Media group said in 1999 when he wrote his first book he was telling people to drop everything and build a website. Now he is telling everyone to stop and get a podcast.

Not only has ray Ortega landed a full time job podcasting, but this job recently sent Ray to the UK to spotlight an event on the podcast. While he was there Ray met up with Mike Russell of Music Radio Creative.

Find out what experienced podcasters +Daniel J. Lewis, +Jeffrey Bradbury, Ray Ortega and myself would purchase if we were starting our first show and had the knowledge we now possess after years of producing podcasts. Based on experience in podcast production, we’ll take a mock budget and spend it on what we think are the most valuable items for starting a podcast.

The Audacity to Podcast Episode 122 titled "Niche podcasting for 100s of episodes, with Dave Jackson" where Daniel interviews me about being the first podcast about podcasting and how things have changed since then. We also talk about gear, and you get some tips on how I gather information for each episode.

Episode 351 Podcast Answer Man More Podcast Money Building a Better Dave podcast Bacon Rant

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big Podcast. 

All of these templates are short and to the point and for me the book provides a great tool to "brainstorm by yourself." To we cover four of the templates and Dave demonstrates a bonus template.

Focusrite: The Vocaster Series Made For Podcasters

• AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
• Enhance – Four podcaster-approved voice presets bring out the best in any voice
• Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
• Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly
• Record to a camera – Plug in your camera and record directly to its memory card
• Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
• Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
• Learn more at: Focusrite.com/Vocaster 

David Hooper Shares 5 Templates

Dave shares four templates from his book 101 Podcast Episode Templates. You find that Dave loves to write, but he has to focus to finish his books. (so if you are in this boat you're not alone)

Templates Covered:

#4 Listener voicemail (see links below for tools #5 Criticize Something with #8 a Weird Viewpoint #10 A Day in the Life #19 ______ with only $100 BONUS TEMPLATE Dave demonstrates the Sidecar template on this episode where he plays a clip of this show. 

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 

THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

 How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be

For my full schedule see www.schoolofpodcasting.com/where

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million...

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure that unfolds

Focusrite: The Vocaster Series Made For Podcasters

• AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
• Enhance – Four podcaster-approved voice presets bring out the best in any voice
• Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
• Connect your phone – Record phone calls, high-quality music, or other audio from your device, seamlessly
• Record to a camera – Plug in your camera and record directly to its memory card
• Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
• Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
• Learn more at: Focusrite.com/Vocaster 

Podcast Quick Tip

When you mention any brand in your show, be sure to tweet out about your episode and that you mentioned them. In some cases, they may retweet you to their giant brand.

Interview With Holistic Hilda

In this conversation you will hear:

• Start with where you are with what you have
• Make friends and earn trust before doing any pitches
• Find a community that shares your passion
• Getting sponsors is not as easy as it looks
• Be prepared to raise your hand when opportunity knocks
• Finding clients is not as easy as it looks
• Dave reads a part of his book Profit From Your Podcast about fiscal sponsors

Find Hilda at holistichilda.com and the non-profit she helping here.

Make Money Promoting the School of Podcasting

The School of Podcasting recently updated the back end of the tutorials community and coaching. If you know someone who wants to start a podcast (but don't want all the work of a membership site, support, etc) you can become a School of Podcasting Affiliate and earn 20% commission for each month the person stays subscribed.

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day. 

THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

 How often do you return to these key topics?

Go to

I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. 

I will also help you avoid a big headache and announce a new way to consume my book. 

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener

I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute)

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book (NOW AVAILABLE IN AUDIO)

Where Will Dave Be?

Question of the Month

What Apps Play Video (podcast411)

Why Less than 1% of YouTubers Make Money

10 Critical Facts about Video and Podcasting for Success in 2024 (Sounds Profitable)

Steve Goldstein: The New Rules of Podcasting (Sound Off Podcast)

Descript

Opus Clip (AI video editor)

All in One SEO Plugin https://supportthisshow.com/allinoneseo 

Ubersuggest

Today we take a look back at 400 episodes (you'll hear all the old intro voice overs and the progressions I've gone through), and we talk about when it's ok to tweak your format. We have a discussion with Erik K Johnson the Podcast Talent coach on structuring your show, and writing a mission statement for your podcast.

Rev. Kenn Blanchard from Black Man with a Gun called in to let me know that he thanks THIS podcast for helping HIS podcast touch people. You can find Kenn's podcasts at blackmanwithagun.com and the unnamedchurch.org

Thank you for your School of Podcasting. I wish I had found it sooner I would've save myself thousands of dollars. I bought equipment and took a much more expensive class that was helpful, but I could've done it a lot cheaper with you. You taught me some finer points that I didn't learn in that other class. Some of the way things are done would've been better if I had followed your advice. Thank you f or answering my email. I know I've sent you a couple emails and we've gone back and forth, and you're always there and I appreciate it. If I know anyone who wants to podcast I direct them to you. Gale - youcanhomestead.com

Erik K Johnson of podcasttalentcoach.com comes on to talk about when it's ok to tweak your format. Dave remembers some occasions at churches when they've bent the format. Erik talks about creating a mission statement for your show. This helps you define what content you will (and will not) cover. If you use different resources, perspectives, and resources to cover your topic. As long as you continue to stay on topic. Should you put your "main" topic at the beginning or end of the episode? Eric feels that if we follow the format of entertainment shows, the big guests come on last. They are the finale of the show. People will wait to hear the big names. If you're worried about people not making it to the end of the show, then you need to redo the content at the front of your show. If you're doing an hour long show, you should probably be preparing for an hour before turning on the microphone. Make sure your content is on topic. Chit chat is ok, as long as it ties in with the mission of your show. Revealing yourself to your audience is critical, but if it's not on topic (like Dave's music today) then it should be left out.

Erik will be joining the Podcast Review Show along with my wife. If you are looking to have your show reviewed, this could be a great coaching session. Here is the flow: You pick an episode for us to review. We listen to it, and take notes. We get you online live and play our favorite clips, and part we think need tweaked, with you LIVE. It turns out being more of a coaching call then the previous review. Because we get that interaction with you, we hope to provide better feedback. Check out Erik's show planning worksheets.

Dave's show is hijacked by a crazy morning zoo crew "Binky and the Whiz". Yes Corn Nuts is a real product. [41:20] Remember your show is global and try to keep your audience in mind.

Dave tries to get help from a slightly inquisitive 911 operate.

For the fans of...

It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper.

How many website visitors are you getting? You may be surprised that your top ten pages on your website are the same as the top ten episodes of your podcast? Why, you might have more keywords in your notes that attract google. People may be linking to your episode which can boost "Google Juice" (your rankings).

I was listening to The Business of Podcasting a great podcast with Charlie Valher from Valher media (Charlie will be on this show in the future), and he was interview Stephan Spencer who is one THE SEO people on the planet. While we often say, "This person wrote the book on..." Stephen actually wrote the book on SEO (Search Engine Optimization) The Art of SEO. It's 994 pages.

Here is what he had to say about transcripts:

But the key thing here is you're creating something in an audio format and although Google is getting better at taking that audio and doing something amazing with it, like turning that into searchable content on its own, you can't just rely on that. A lot of people don't have time to listen to podcasts and they like to just scan through articles, but nobody wants to read a transcript. Who's gonna get excited about reading a transcript with a bunch of the back and forth banter and not cutting to the chase? Having an article made out of the transcript, however, is a very powerful strategy and if you have an hour-long show or a half-hour-long show, that's a lot of textual content. -Stephen Spencer the Business of Podcasting show.

Transcribed by https://otter.ai

Google Analytics is a great free tool that enables you to pull insights about your website visitors. The best part is its free. It is very robust. There are ways you can flatten the learning curve with Google Analytics. One is to take the free course(s) offered by Google. One of my favorite tools that takes that data and creates easy to understand reports is Monster Insights.

Check out the video on Monster Insights

In WordPress, many people use a plugin that is free/premium called Pretty Links. There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. Thirsty affiliates is a very similar plugin for about the same price ($49/year).

If you want something even more powerful (especially for affiliate links) check out Lasso which can even check the stock at Amazon for your links, and much more. It starts at $19/month.

Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast.

Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017.

A panel of 2000 persons ages 13 and older were contacted by random digit dialing phone method to both landlines (45%)  and mobile phones (55%) in the continental U.S. Phone interviews, on-line questionnaires, and daily diaries were utilized to gauge the consumption behavior of current podcast listeners and potential listeners. The margin of Error for this study is +/- 2.2%.

Here are some items I wanted to address

Trends in time-spent-listening shown in the following chart reflect a significant reduction in the average time spent per listening session falling by a third between August 2015 and April 2017.  "Listening Session" is defined as the portion of each podcast listened to during individual sessions. 56% of our panelists listened to podcasts in multiple sessions.

When they mentioned how people find podcasts, their answer was

What are the most popular methods of discovering podcasts of interest?

1. Social Media 2. Search 3. Word of Mouth 4. Other Podcasts 5. Streaming Channels 6. Radio Hosts

In their conclusion they stated, "“For broadcasters seeking to increase listenership to podcasts by their talent, a significant increase in promotion - both on-air and through social media - would be the primary strategy.”" 

In their Best Practices Section, they listed the following

1. Producers of podcasts should have a clear idea of the prospect or audience - the target market. Knowing who is the target will help producers stay focused on the topics covered. Audience knowledge lays the foundation for all of the other items on this list.

To this I say AMEN. I'm doing a show right now as a test called "Podcast Rodeo Show" where I pick random podcasts and give my first impressions.

2. Be organized and know where the podcast is going. Be considerate of your audience's time and don't ramble. Get to the point. The average time spent with podcasts is 22 minutes with listeners who commit beyond the first five minutes. Podcast abandonment continues to plague non-focused hosts with no clear understanding of how to capture their listeners' attention. The “session” average of 22 minutes also reflects partial podcast consumption, i.e. podcasts of longer length are often listened to in 2 or more “sessions”.  

This is the point that I want to make sure people don't get wrong. THIS DOES NOT MEAN YOUR PODCAST NEEDS TO BE 22 MINUTES. Libsyn.com (a podcast media hosting company) reports that 84% of the podcasts with more than 100,000 downloads per episode are longer than 51 minutes.

Listening to a podcast “in its entirety” often means listening to it in multiple sessions.

No Kidding. Really? In a world where both parents are working, taking kids to school, soccer practice before going to their...

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans.

And then a pandemic stopped everything. Today you will hear how Mark pivoted without losing his audience, and how he lost 90% of his sponsors without losing his mind. 

• Focusrite has been at the forefront of audio technology since 1985
• Focusrite interfaces are great for all content creators
• Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date
• Easy to use
• Great sound quality
• More info can be found at: www.focusrite.com/podcasters   

As many of his partners relied on tourists, when there are no tourists, the result is no partners (or at least 90% less). 

In this discussion, you will hear 

• How Did Mark Survive Covid
• How Mark Came Up With His Prices
• How Does Mark Find Partners?
• Secrets of a Good Community
• 1 Million Downloads
• How He Got a Book Deal
• Podcast Growth Insights
• Why Do We Struggle to Promote?
• Keeping Your Sanity

Check out Mark at beyondbourbonst.com and check out his book Beyond Bourbon St.: An Insider's Guide to New Orleans on Amazon (aff).

The tools and concepts of Quality are powerful instruments to make things better--products, processes, and services. This podcast explores those ideas plus concepts of psychology, social and cultural norms, strategy, and business to strengthen the capability of professionals motivated to make things better--the Quality Warriors.

wayofthequalitywarrior.com

When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/workwithme

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Rockstar Lessons From the Beatles and Kiss

• Start with your why
• Same but different
• Sharpen your axes
• Make your show hard to copy
• Sacrifices will be made
• Friendly competition is good
• Don't promote until your audience says its good
• Get people talking about you
• Money changes everything
• Don't be bored

I think the item that really made me go "Whoa!" was the Beatles having the option to come to the US, and they postponed it until they had a hit. Likewise, Kiss walking out on a record deal as the music wasn't right.

I've been interviewed on the following podcasts:

Monetization Nation

Talk about Talk Podcast

Question of the Month

What would you miss the most if you have to quit podcasting? I need your answer by 7/23/21

Go to www.schoolofpodcasting.com/question

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned In This Episode

McCartney 3, 2, 1 on Hulu

Kisstory on A & E

Monetization Nation

Talk about Talk Podcast

Profit From Your Podcast

Full show notes of 784

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want....

Today I'm fresh back from a trip to Podcast Midatlantic where I spoke on a panel about podcasting. On Sunday I had some time before I flew home so Rob Greenlee and I Went to see the Liberty Bell in Independence Hall in Philadelphia. There are some things that learned in this visit that I thought we could apply to podcast.

- When there is no great entertainment, people will flock to ANYTHING. Case in point the Liberty Bell, an old large bell with a giant crack use to go on tour and people would FLOCK to see it. In today's society, the bar is set pretty low in regards to content so you can stand out pretty easy - The Liberty Bell was flawed. Yet, people came out in droves to see it Did it sound impressive? No, I watched a video, and no it didn't but what it did do was stand for something. People came to the event, but more importantly, wanted to pay tribute to it's ideals. The ideals of the liberty bell is what is strong and stirs emotions. It's not the technology.

The creators of the Liberty Bell has never made a bell so large. It shows, x-rays show how there are cracks throughout the bell (and that's why you won't here it ring) when you ring the bell you only make it worse. The lack of knowledge didn't stop the creators from doing their best. In the end, I'm sure they felt they failed, but by creating something, they gave their audience a gift.

- After a tour of independence hall (where a large amount of the early forming of America occurred), I learned how they all collaborated together to put together the declaration of independence. Article Five of the United States Constitution detailed the two-step process for amending the nation's frame of government. The constitution was put into place on March 4, 1789. If they had waited until it was perfect, the Constitution wouldn't have been adopted t until May 7 1992 (the date of the last amendments). As of 12/2014 approximately 11,539 proposals to amend the Constitution have been introduced in Congress since 1789. The point being you can "Amend" your podcastwhenever you want.

- The bell first cracked when rung after its arrival in Philadelphia, and was twice recast by local workmen John Pass and John Stow, whose last names appear on the bell.  When I was there on 9/11/16 reflecting on 9/11 there were people there all over the world. There are probably millions of bells across the world. Some of them are bigger, sound better, and yet here people flock to see an old broken bell because of what itstood for Liberty.

I was greeted by Heather from Craflit who presented me with a custom t-shirt that has *psbs and my logo. What does PSBS stand for? Podcasting since before serial. Heather was just as cool in person as she is online. The fact that someone would go out of their way to make me a custom t-shirt was amazing. It these tings that leave me speechless. Heather is a truly amazing person. A mind like hers you don't find often in this world.

Mich O'Neil from the solopreneur hour had a great top for interviewing people. How do you avoid having a seasoned guest come on your show and NOT spew the same lame answers? You put their answers in your introduction. You disarm them. Now they can't reference those "traditional answers" and they have to dig deeper into their bag of answers for something new.

Mark Asquith from podcastwebsites.com took what I've been saying, "Ask your audience what that want" and sharpened it. Ask them what they NEED. Awesome.

Jessica Kupfeman of She Podcasts who help people get sponsors through her www.jkmagency.com showed that people love an underdog. Poor Jess had lost her voice, but we were all pulling for her as she tried to present with her lack of pipes. Her content made up for the lack of tone and quality of voice. This works in person,...

Today we in this episode:

We have a great because of my podcast story that has someone getting paid to do something they would do for free

We tackle some of the podcast jargon starting with the A's

We revisit the File For Download debate in a podcast smack down!

A tale of sleazy guests

And we remind you that you never know who is listening.

Podcast leads to relationships, and those relationships lead to opportunities. Those opportunities can lead to more relationships (you get the idea). Lucas ended up getting paid to do something that he loves - because of his podcast. Check out Lucas’s show at triangletactical.com

8: 53 If someone invites you to go golfing. The host shows up with their golf club, and another friend shows up with a pool stick, and you show up with a hockey stick. Sure you can attempt to golf with a hockey stick and a pool stick, but compared to the other people who are using the proper equipment it is going to be obvious that you are not using the right equipment. This doesn't mean you need to spend $1600 on equipment. You can start with an Audio Technica 2100 with a pop filter and mic stand for $93 (full disclosure bestpodcastinggear.com is my amazon affiliate site).

I did an hour session for International Podcast Day and to make a long story short, I brought along a microphone (as I was on the road) and then locked it in an office. I HAD to use my built in microphone. I was embarrassed. While I think most of my presentation was OK, I would be the first to admit that this was not my best presentation. I had notes in front of my, but in my head, I just kept hearing a voice in my head shouting that I sounded like a hack using a built-in microphone. Had I had access to the Audio Technica 2100 with a pop filter, I would've been relaxed and more focused.

14:20 Try not to use the word "only" when talking about your audience. I "only have" 20 downloads.

Check out Podcast Legends by Todd Cochrane Here is the Episode where he talks about his phone call with Steve Jobs.

I share a story about talking with Michael Hyatt at the New Media Expo and finding out Michael Hyatt listens to my show. Check out Michael's Book Platform

Sting explained on the Tonight Show how he had three people in the audience of a "the Police" show. He interacted with them and made it very intimate. It turns out two of them were DJs who started playing their music.

Cal Nelson of Ham Radio 360 had Adam Curry (one of the people who helped invent podcasting) listens to his show.

24: 15 A few episodes ago Mike Dell (a friend of mine who I've known for years) stated my advice about when and when not to use "File for Download" on the Libysn platform was "bad advice." Mike is a great guy, and we are going to have to agree to disagree on this. The fact that I work for Libsyn as a support person and he works in support for blubrry.com is probably not a coincidence.

Two years ago...

I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your downloads instead of asking people for feedback on your show. 

Today I share a story on how I was ready to make sweeping changes to the Podcast Rodeo show until I decided to open up a discussion with my audience. I was at one point thinking of shutting the podcast down. It turns out that ONE person who had ideas of changing the show was in the minority. 

That doesn't mean their suggestion has no merit. I was reading Eric Nuzum's newsletter and he (of NPR experience) to 18 months to play with the format of their new show. With this in mind, I'm still doing my show, but I'm looking into implementing the things that my audience enjoys while aligning the show a bit more with my brand. I always say, "Your podcast is a recipe - not a statue." 

When you are in an app and see a show you probably should be listening to what inspires you to go further and potentially subscribe or follow. I need your answer by 1/28/22

Go to www.schoolofpodcasting.com/question

Check it out at www.schoolofpodcasting.com/support if you are a person that doesn't feel they would benefit from the School of Podcasting, but wants to support the show, I've now made it easy.

When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving). 

Get access to step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge. 

Join worry-free with a 30-day money-back guarantee 

Go to www.schoolofpodcasting.com/start

Too Many Podcasts

Earn and Invest

Love Thy Lawyer

Affiliate Link Support Page

Profit From Your Podcast Book

Eric Nuzum Newsletter

Jordan Harbinger Deals Page

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Fresh back from my trip to the Podcast Movement event, I share two stories of how podcasters are making a difference. We are being seen as the voice of customers; we are being seen as people who can influence others.

Corey shares how a contest for free Chicago Cubs tickets seemed unfair. He wrote a blog post and spoke honestly on his podcast. He was nervous when an official from the Cubs reached out to him. Then he found out his podcast and blog had been used to help change the rule for contests run by Major League baseball. 

I have not been of Blog Talk Radio for a long time (their audio and other issues were pointed out in this post) so you can imagine when I was attending Podcast Movement 2014 and a Blog Talk Radio representative approached me. Then he started off his remarks with the phrase, "About your post..."

I was amazed when General Manager Andy Toh said he had taken my post, and was using it to help rebuild Blog talk Radio from the inside out. He explained how the new beta version will be able to export audio at 128kbps (CD Quality). Andy know there there will be a lot of improvements needed to get my official seal of approval, but the fact that Blog Talk Radio was even attending the vent, and that they are planning on making changes to their service shows their dedication to the community (where hosting companies like Podbean.com and Podomatic.com where not in attendance). As always my two favorite providers Libsyn.com abnd Blubrry.com had booths and I will be talking about Libsyn.com's redesigned app in a future episode. 

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

I appeared on the Podcasting Success Secrets podcast talking Podcasting for Authors I also appeared on the Podcasters Roundtable talking rebranding your show.

I heard about Ted Wright and his book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth  on the Social Media Examiner podcast I'm only through chapter one, but here are some gems. The Power of word of mouth marketing is that it is a targeted message from a trusted source, every single time. 10 Percent of the population decides what to buy, and the other 90 percent goes along with it. 50 percent of all purchasing decisions are based on primarily on a friends recommendation Bissell sweepers went to RVs with Dogs. GO to where your audience is. Because its important to you, doesn't mean its important to your audience.

I get hired for consulting and one of the reasons is people want a set of eyes on their website that hasn't been looking at it non-stop for 2 weeks. You need a fresh perspective. While it is my pasion to help people with their podcast (and you can get great feedback from myself AND Eric K. Johnson at www.podcastreviewshow.com) some people may not have that in the budget. Here are some things you can get your family to do at your next picnic. 1. Give you feedback on your elevator pitch. 2. Comment on your business card Then have them go to your website and without coaching them, have them 3. Play your show 4. Subscribe to your podcast in iTunes or Android 5. Contact you 6. Share your post. 7. Subscribe to Your Newsletter 8. Repeat steps 3-7 on their phone

I am pondering launching a show spotlighting some of the top liked clips on clammr. I did one episode and sent it to some folks. I got some great feedback, and some good insight. What's changed? The show was going to be a top 50. I'm experimenting, and I did a new episode with just 20 clammrs (clips) and it was received much better. I was also told to inject myself more into the clips, in essence, "Be Dave" and have fun. Please notice, I haven't made these tests completely public, the first "top 50" episode will be a collector's item. I'm also not in iTunes. You don't have to release everything you record. PodBean Crowd Funding Podbean takes 5% and there are additional Stripe credit card fees of 2.9% + $0.30 per transaction. We bulk process all patron pledges to decrease fees. That means if I’m supporting two podcasters my credit card will only be charged one time for all of my pledges. Those fees will then be split among the podcasters. We don’t charge your patrons until the 1st of every month. It  takes 24 to 72 hours to process all payments. The processed money will then show in your account balance. You can withdraw the balance of your account at any time by clicking “pay out total balance.”  The money will be sent to your Paypal account.

Patreon takes 5% and there are additional credit card fees that range from 2-4%. There are transfer fees with Patreon. These include: US creators receiving payment via Stripe - $0.25 fee for every deposit. US creators receiving payment via PayPal - 2% of the amount transferred capped at $1 per deposit Joyride...

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be thinking that joining a network is a better choice. I share some things you might consider before joining.

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

• Glen Hebbert - Horse Radio Network
• Daniel J Lewis - Noodle.mx Network
• Mignon Fogarty - Quick and Dirty Tips 
• Christopher Brian Jones - Trek.fm
• Stephen Jondrew - Gonna Geek
• Chris Nesi - Education Podcast Network

5:10

You need to be able to answer the question, "Why do you want to start a podcast"

There are two type of networks. One is run as a business, and the other is focused more on cross-promotion (or a mixture of both).

14: 40 A network where the shows are around a single niche (Horses, hiking, dancing, education, microbrews, etc) are easier to monetize, easier to optimize on the web.

Naming your network should be obvious. A cryptic name will slow the growth of your network.

16:17 Create two logos (square and rectangle) and keep it simple. Make sure it looks good small, or huge. Don't make the logo yourself unless you're a designer. Check out podcastdesigns.com (tell them the School of Podcasting sent you) and there are other services like Kappa 99, 99 Designs, where many artists create your artwork and you select the best. I recently used Kappa99 for my Six Shooter podcast and used their "one time jobs"  (under the More menu) to have my...

Currently, I think civilization has a serious problem. We are losing the ability to identify the truth. I'm not talking religion, or anything philosophical. I'm talking about doing research, looking at the evidence, and reporting what we find. Today I use the clip of then Donald Trump's "Very Fine People" press conference. That remark came at 01:07 but the 2-minute mark had him saying, "I'm not talking about the neo Nazi's or the white nationalists because they should be condemned totally." Because of hi"s "Very Fine People" clip, Joe Biden said he HAD to run for President. 

Please note I'm not either pro or against Trump. I liked his stance on China but saw MANY stupid things come out of his mouth. This is not about politics. It's about the media not focusing on delivering the truth, but more interesting in obtaining high ratings. 

Very Fine People - video

Profit From Your Podcast - Book

Charles Barkley Speaks Some Truth

While you can be removed off of platforms, as long as you have an RSS feed, people can subscribe/follow your show. It may take them a couple of extra steps to do it manually but you're not "off the air." In some cases being edited is just great exposure. People want to hear what the big deal was that you were censored. 

If you have a co-host, I'd love to hear how you found/chose your co-host. Go to www.schoolofpodcasting.com/question

Be sure to mention your show, your website, and a little bit about your podcast.

The School of Podcasting is dedicated to teaching you the right way to launch, grow and produce your podcast so that you sound great. Membership includes step-by-step videos that will walk you through planning podcasts, launching them on Apple and other top directories, growing listenership and getting more listeners coming back for more episodes. The live coaching sessions are available via zoom -with a group coaching session every month during a call with other members who are also producing professional content. You have access to me via email as well as mentoring in our private Facebook community filled with brilliant minds such as yourself. 

See www.schoolofpodcasting.com/join

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

Today we introduce a new segment, "I told you so!"

I also have a great conversation with Daniel J. Lewis from My Podcast Reviews. get a special deal at 

www.schoolofpodcasting.com/mpr

Watch Quick Demo

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement.

Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals.

All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.

Mentioned In This Episode

Ethan Reese - Daily Sports Podcast

David Hooper - Build a Big Podcast

Paul Taylor - Pass ACLS

John Wilkerson - Struggling For Purpose

Ralph Estep Jr - Ask Ralph

Stephanie Graham - NoseyAF

York - Welcome to Earth Stories

Zo Richardson - Back Look Cinema

Captivate

Buzzsprout

Blubrry

Transistor

Podhome

Pocketcasts

Podurama

Hindenburg

Switchy Link Tracker

Quick Video on Chapters

Mentioned in this episode:

I'd Love To Meet You - Here is Where I Will Be

I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or...

There are so many things that are changing in podcasting that can cause stress as you worry. Some things you have no control over. You may need to take some steps, but after that it is out of your control. 

Being Seen in Google Podcasts

If you've followed the directions to set up your website, or you are using a media host like Libsyn.com or Blubrry you are good to go. From there, you just have to wait on Google. 

Being Found In Apps

I have had people contact me about Apple, Spotify, iHeart and sure its only a matter of time until radio.com gets added to the list. Search in these apps is poor at best. Apple searches the name of your show, the name of your episode and the author title. If you have your target words in those areas, that is all you can do. 

Having Google Put Play Buttons In Search Results

At this point, I've done some research, and it sounded like if your show was in Google Podcasts, our show should appear with play buttons if someone did a search for your show. This (at this point ) only works about 50% of the time for me. As Google is still somewhat new to podcasting and this is a new feature, there isn't much for us to do. 

Should I Change My Intro?

As people may be clicking play on any episodes that appear in search results I don't tink ANY podcaster will have the answer they are looking for at the very beginning of the show.

What you want your show to do is pull people in by letting people know what is coming. If they see where you are going, the audience is more likely to get on board. 

Mentioned In This Show

Evo Terra of Podcast Pontifications

Podcasters Roundtable

Giving Up the Ghost Podcast

Get Your Podcast Started

www.schoolofpodcasting.com/workwithme

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

Every year, I ask my audience, "What is your favorite podcast - and WHY." When we hear what resonates with people, we can ensure we include those ingredients in our show.

Participants

Steve Stewart from The Podcast Editor Academy and the Podcast Editors Mastermind loves Stacking Benjamins.

Ralph Estep Jr from the Ask Ralph Podcast (Christian Finance) loves the Ask the Podcast Coach show.

Randy Black from Bible Bytes loves the No Agenda Show.

Kim Newlove from The Pharmacist’s Voice and Perrysburg Podcast loves The Erectile Dysfunction Radio show.

York from Welcome to Earth Stories loves Podtastic Audio.

Wolfman Mike from the 70's vs 80's show loves Beach too Sandy Water too wet

Harris from His Daughter's Podcast Loves the Founders Podcast

Chris Nesi from House of Ed Tech AND the NEW Perpetual Syndication loves the Al and Jerry Postgame Podcast

Louis Goodman from Love thy Lawyer loves Commentary.

Zita Christian from Ritual Recipes and My Spouse Has Dementia loves the Build a Big Podcast.

Craig Wealand from Aprender ingles with Reza and Craig loves

I keep seeing statements like, "Well, I've done this podcast for 2 years and it's time to start monetizing." With this type of mindset, I can see many podcasters getting discouraged or even burned out. I played music in local bars from the age of 16 to 50. 34 years I played music, but I never fell delusional enough to think I would make the big time playing local bars in Northeast Ohio. If I wanted a career I would've had to move to a city like Los Angelas, Nashville, or anything that wasn't Akron, Ohio.

While it's commendable to commit to something for a long period, it's not the longevity that inspires people to share your episodes. It's the content. Nobody has ever said, "Hey Dave you have to listen to this show!" and when I ask why they say, "They've been podcasting since 2014!"

With that said, as I write the updated version to my book More Podcast Money, here are the ways you make money with podcasting.

Be equipped to start their own podcast production company or be hired as an employee.

• LIVE Interactive Online Training
• Two Mentoring Sessions with Chris Curran
• Major Discounts on Software and Plugins
• Lifetime Access to the PES closed community
• Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

[click_to_tweet tweet="The Top Five Ways to Make Money With a Podcast @davejackson " quote=" The Top Five Ways To Make Money With a Podcast" theme="style3"]

This is the top way to make money with your podcast. You harness the power of influence.

As you have lived and breathed in your target audience for a while, you should know what they need or want. I was amazed at a WordCamp I attended recently that the documentation for the new Gutenberg is sparse at best. Everyone hates it. Nobody understands it. That is one learning curve that needs to be flattened and if I had time I would dive into it myself.

Why some of your audience will buy from you is due to you bringing value on a consistent basis. This triggers the law of reciprocity. You've done something nice for them, and now your audience feels a need to do something nice for you. If you've shared a little about yourself then they probably like you (if they didn't they wouldn't be listening). If the information you provide is solid then they trust you. When you are known, liked, and trusted the buzz phrase for this is you are an "influencer."

When you launch a product or service you can influence them to purchase your product.

This could be a book, a course, a membership site, a crowdfunding campaign, a live webinar, etc. These products should fill a need in your space, or entertain them.

Affiliate sales are when you sign up with a company to promote its products. You are given a link (or a code) that proves the traffic/customer came from you. If a sale is made, you earn a commission. When you match the right product with the right audience, you can make decent money. I once made hundreds of dollars a month promoting fitness cards on my weight loss show. The commission was $1.50 per deck. This product fit my audience.

I later would do the same when the Fitbit first came on the scene. I bought one and loved it. This is a great place to start. Find a product that you love that your audience ( a weight loss show in this case) would love. I was able to openly and honestly talk about how I loved my Fitbit and ever since I bought it I was more active.

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

You can get your podcast on the Radio Public platform at https://podcasters.radiopublic.com/. Once you’ve been approved at Radio Public, they send a weekly email summary to your email with details about your Paid Listens activity on RadioPublic. Once your podcast earns $25 it will be eligible for payout, and we’ll send an email with information about how to configure the payment step

Earnings are a combination of your Paid Listens (at a rate of $20 per 1000 listens of your episodes in the RadioPublicapp) and for every new listener that hears three episodes of your show in the RadioPublic app, you’ll earn a Loyal Listener bonus of an additional (one-time) $1 - and yes, this bonus layers on top of your Paid Listens rate.

We define a Paid Listen as a listener hearing at least 60% or 30 minutes of an episode, whichever is shorter. For now, only listens in the native RadioPublic mobile apps for iOS and Android count. Multiple listens to a given episode by the same user’s device/account will count as a single listen.

Also, it is important to understand that a download does not necessarily equal a listen. On all podcast apps, including RadioPublic, a given episode's audio file might be downloaded multiple times: the user could have deleted it before listening; a user’s local network error can occur and the file needs to be downloaded again; a podcast hosting provider can have an issue that initiates another download, etc.RadioPublic measures when an episode is actually heard, so you should not always expect a 1:1 download to listen ratio in your hosting provider’s metrics or dashboard.

Depending on your current approach to ads, you have a few options for providing ad-free episodes to RadioPublic:

• Remove the ads from your older episodes in your existing RSS feed by reuploading newly edited audio files to your podcast host. 
• Create another RSS feed that contains ad-free episodes and provide that feed to RadioPublic.
• Contact your ad sales team and podcast hosting company, as they may have the ability to turn off dynamically inserted ads when episodes are requested from RadioPublic.

RadioPublic will place audio ads before and/or after episodes participating in Paid Listens, and the ads will be clearly demarcated with audio and visual cues as distinct from your show, not part of it.

The catch is to get credit for the play it HAS to be in the Radio Public app. You will need 1250 downloads (the amount you need to make $25) to get paid on their app.  While they supply a player, it does not count that download as one to be paid for. You get $1 bonus if you get a new person to try the app and listen to three of your episodes.

For me, I'm not sure I can look at my audience and say, "Please go listen on this app where I can better advertise...

Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group).

Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just a success but a life-saving venture!

Find Mark and Krita at https://practicalprepping.info/ and check out the free Getting Started In Prepping free PDF

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener

How Did You Like This Episode?

I'm always looking for feedback and I would love your input on this episode (it takes 1 minute)

Chapters

00:00:00 - A Letter From Morgan  00:02:04 - Opening  00:03:15 - Mark From Practical Prepping https://practicalprepping.info/  00:03:20 - Define What You WON'T Do  00:03:39 - Why Prepping?  00:05:23 - What Was It Like Starting Out?  00:06:20 - Doing the Right Things  00:08:30 - An Important Thing to Focus On  00:10:20 - Becoming More Efficient  00:11:33 - When To Remove Ums  00:12:13 - Sponsors Came Knocking  00:14:38 - Join the School of Podcasting  00:15:42 - Your Podcast Website  00:15:56 - Improving Your Website  00:17:05 - Mark Added a Facebook Group  00:22:29 - Audience Approved Content  00:24:05 - Sell a Product or Service  00:25:15 - How Are Book Sales?  00:26:12 - Advice For New Podcasters  00:30:00 - Favorite Comments  00:31:55 - You Don't Need to be THE Expert  00:33:03 - What Does Prepared Look Like?  00:33:40 - Buy Mark a Coffee  00:35:23 - My Thoughts  00:37:37 - Question of the Month  00:38:35 -

You are going through the file of the interview you did a week ago and you notice: 1. The audio of the audience sounds horrible.

2. The guest is boring. 

Today I showcase some tools that can help you save the audio, but only you can save the boring. 

When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). 

I don't anything about this technology (You said the same thing about driving). 

Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee 

Go to www.schoolofpodcasting.com/start

What Are You Doing to Grow Your Audience (and is it working)? Go to schoolofpodcasting.com/question to answer

Check out the article I published on Medium.

Ultimate Guide to Interviews Episode

My Spouse Has Dementia

Podland News

The Ultimate Guide to Podcast Interviews

Descript software with new Studio Sounds

Krisp (silence your noisy environment)

Podinbox - It's like Speakpipe on Steroids.

Hello Next and Frill Roadmap Tools (could be used by your audience to vote on episode topics)

Podpage - New Social Sharting and Guest Tools

Libsyn 5 - Has new Snippets tools to make show notes easier.

Captivate has introduced dynamic show descriptions, and enhanced its...

in no particular order)

01:25 Exponent - the nuances of tech strategy - Submitted by Max Flight of AirplaneGeeks.com, TheUAVDigest.com, and PaxExPodcast.com

2:48 Up In Your Business - brings in inspiration to help you to create a business - Submitted by Chris Lewis of www.dadspotlight.com

4:33 School of Podcasting - All Things Podcasting - Submitted by Craig from inglespodcast.com and 08:06 Kenn from blackmanwithagun.com

09:53 Ask the Podcast Coach - Your Podcast Questions Answered - Submitted by Dan Lovallo from http://headlinehistory.libsyn.com/podcast

11:18 We Choose Respect - Teaches kids to be respectful - Submitted by Erik K Johnson from www.podcasttalencoach.com

13:35 You Must Remember This - Golden Age of Hollywood - Submitted by Emily and James of www.classylittlepodcast.com

16:40 Canada Land - A deep dive into the media world in Canada - Submitted by Francis McGrogan from www.standcurious.com

19:10 The Mentee - surround yourself with heavy hitting mentors - Submitted by Gretchen from www.alwaysalesson.com

20:10 Learning Leader - focuses on leadership in every field - Submitted by Gretchen (Schultek) Bridgers from www.alwaysalesson.com

20:40 Duncan Trussell Family Hour - have a good laugh every once in a while - Submitted by Harry Duran of www.podcastjunkies.com

21:56 Mat Men - I love wrestling and this network - Jeff Bradburry from www.teachercast.net

22:30 The Morning Stream - a great mix of humor, news, music, pop culture - Submitted by Jeremy Denise of transmissionspodcast.com

23:33 Bowery Boys - New York City history - Submitted by Jessica Bailey of www.funkyfitnessnow.com

24:34 Art of Manliness - Great advice for Men - Submitted by John Overall of Wordpress Plugins A to Z

26:18 Finding Christ in Cinema - tease out the bits of movies that relate to Christ - John Wilkerson of www.thewiredhomeschool.com

28:10 Grit and Hustle...

The Zoom Podtrack P4 is coming out next month (from what I hear) and this appears to be a game-changer for those podcasting on a budget. Here are some of the features of the Zoom Podtrack P4:

Zoom Podtrack P4 Podcast Recorder Four mic inputs with XLR connectors Four headphone outputs with individual volume control Gain control knobs and mute buttons for each input Phantom power for all XLR inputs Automatically prevent feedback from call audio using the Mix-Minus function Easily connect your phone using the TRRS connection Trigger sound effects using four assignable Sound Pads with 11preset sounds All input sources can be recorded on separate tracks 16-bit /44.1kHz audio WAV Records directly to SD, SDHC and SDXC cards up to 512 GB 2-input, 2-output USB audio interface Class-compliant mode for iOS compatibility Up to four hours of use with just two AA batteries or a USB power supply Can be powered via 2 AA Batteries Can be powered via USB or Zoom AD-17 AC Adapter

Zoom P4 VS Rodercaster Pro

Zoom Podtrack P4 Manual (pdf),

Price: Zoom Podtrack P4 is $199 Rodecaster is $599

Audio Processing: The Rodecaster has built-in APHEX audio processing and mic modeling. There is a "big bottom," an aural exciter, a compressor, and noise gate. The P4 has a low cut (to cut out unnecessary frequencies) and a limiter (to make sure you don't peak and distort). ThePodtrack P4 does have very powerful preamps that are very quiet. The Rodecaster also features a built-in ducking option so if the host is in channel 1, and someone tries to talk at the same time this feature (which can be turned on and off) will ensure the host (mic 1) is heard.

Sound Pads: The Rodecaster has 8 pads for sound effects vs the 4 on the P4. If you're doing things live and want the ability to play sounds with a press of a button. As both the Rodecaster and the P4 have the ability to plug a phone in and you could use an app like Backpack studio which enables you to have a ton of sound pads.

Slider Vs Knobs The Rodecaster has sliders vs the knobs on the P4

Storage: The P4 has a SD card, the Rodecaster has a micro SD Card. On their website, the Rodecaster mentions Micro SD up to 256 Gigs. The Podtrack P4 mentions card up to 512 Gigs. Both of those sizes are huge.

Bluetooth: The Rodecaster has built-in Blue Tooth, the P4 has an optional BTA-2 Bluetooth option ($49)

Recording Sample Rate: The Rodecaster records in 48khz/24-bit, the P4 is 44.1khz/16 bit. While I don't feel this makes that much of a difference (as in the end your podcast is listened to in earbuds, car speakers, and portable speakers). However, if you're doing anything with video, your video editor will be happy you have the ability to record in 48khz.

Number of Tracks: The Rodecaster can record up to 8 tracks, the P4 records up to 4 Both units provide a stereo...

1.9 Billion in 2013

2.5 Billion in 2014

8 Million daily audience requests for podcast during the fourth quarter of 2014

Unique monthly audience members continued to grow to 41 million individuals in 2014 versus 25 million at the beginning of 2013, marking another milestone achievement

That represents a 37% increase in annual download requests.

The accelerated growth for podcast audience engagement continues with more podcasts being distributed to Mobile devices.  Of the 2.6 billion downloads, over 1.6 billion (63%) were requested from Mobile devices, with a 5.4 to 1 ratio for iOS versus Android.  At the end of 2014 the WTF with Marc Maron app for iOS, Android and Windows Phone 8 had been downloaded by over 225,000 unique user accounts.

New Podcasters

Over 22,000 podcast shows use the Libsyn Network for distribution and monetization services for over 2.1 million unique, active episodes.  New account sign-ups are also at an all-time high with the addition of over 2,300 new shows already in 2015.

35% of Cell Phone Users have connected it to their car to listen

33% of people (approximately 89 Million) have listened to a podcast

55% of people consume podcasts on their smart phone

17% of the US listen to podcasts on a monthly basis (46 million Americans)

10% of people 12+ have listened to podcast in a last week. (27 million Americans)

Of the 10% who listen to podcasts, 23% listen to three, 22% listen to 2, 17% listen to four or five, and 15% listen to eleven or more (averaged 6 per week)

45% percent of podcast listeners have a college degree (compared to 33% of the total...

Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners.

In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-one Zoom calls with users, we uncovered crucial feedback that transformed our product. This approach can work wonders for your podcast too!

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Question of the Month

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

Where I Will Be?

I'll be speaking at Podcast Movement in Washington DC August 19-22.

Ecamm Creator Camp October 15-18 in (Bostonish MA)

I'll be speaking at Podindy.com on November 9th

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Want me to speak at your event or online meetup, contact me here.

Mentioned In This Episode

The Audience Is Listening: A Little Guide to Building a Big Podcast

Podpage.com

Joining the School of Podcasting

After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it?

Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It can be anything that is time-sensitive. 

Libsyn.com (LibsynPro solution - full disclosure I work there). Use the coupon code sopfree to get a free month.

Captivate has an impressive dynamic content tool that even updates your episode description when you swap out content. Podbean has pod ads https://podads.podbean.com/ Blubrry has a pro version Red Circle (500 weekly downloads) RSS.com (10,000 downloads a day)

• No more outdated time-based content
• The ability to sell your back catalog*

• You really need to pay attention to volume levels (I'm using WLM Plus plugin)
• To sell your back episodes you need to go through your whole back episodes and insert spots.
• Updating old files might be trickier
• You need to consider how to lead in and come out of dynamic content.

Go to www.focusrite.com/podcasters

I've added unlimited time-shifted consulting that can be between you and me. If you need someone to stand by you and guide you through the pitfalls of podcasting, you can join worry-free with a money-back guarantee at www.schoolofpodcasting.com/start

Disney got all sorts of deals when they built the location in Florida. On the No Agenda show they explain that the reason employees are known as "Castmembers" is to get around Florida Labor laws. It's at the 2 hours and25 minute mark.

I've said for years that ratings and reviews do NOTHING but provide social proof. You want people to ask people to follow you and share your show with a friend.

see post from Apple

Where I Will Be: Podcast Movement Evolutions March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo  May 26-29 Orlando

Want some free exposure for your podcast? Go to Go to www.schoolofpodcasting.com/question

Check out the question and share your thoughts and insights. I assemble these for the last episode of the month. 

This show is part of the Power of...

My last day at Libsyn was July 12th, 2024. I'm starting a new chapter in my podcasting career, and so to announce the next chapter, I thought it might be fun (and maybe inspirational? ) for newbies to see what is possible with a podcast. Last week I talked about my journey through technology. I explained that where I am now is NOT where I started and it took years to get here. Today I'm talking about the most important benefit of podcasting (and it's not money, or fame). It's relationships. 

You will see that one teacher gave me a nudge. Once I started podcasting (because it was WAY HARDER in 2005), when I wasn't working on making GREAT content, I was working on growing my network through relationships. I am still in contact with many of those today. 

Your Podcast Leads To Opportunities

You are seen as an expert (no matter if you want to be or not) and that positioning leads to opportunities. Those opportunities lead to relationships. Those new relationships lead to more opportunities. If you DON'T QUIT, the wheel keeps turning. It does not happen overnight, and it might take years. Some might say I have first mover advantage. Let's say that is true. So did a whole lot of other people. There is one big difference. I didn't quit. I'm still here. 

Opportunities Lead to Relationships

I had Spreaker, Blubrry, and Libsyn representatives on my show. I would see these people at events. Your podcast can be a digital resume. When the New Media Expo needed a new head for their podcasting track, all of these hosting companies had one name they recommended: Dave Jackson. 

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Question of the Month

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

Click Here to Upload/Record Your Answer

Question of the Month

Where I Will Be?

I'll be speaking at Podcast Movement in Washington DC August 19-22.

I was born in Akron, Ohio. I lived in Cleveland, Ohio for 8 years and now moved back to Akron. So when LeBron James join the Cleveland Cavaliers we were all excited. Last year we came close, but we lost (there is a long history of Cleveland Sports teams coming "this close" to winning only to lose). This year our team was down three games to one. No team had ever come back from that deficit. We were up against the team that had the most winningest season. Again, we all started think about coming "this close," and we started thinking about what we could improve and try again next year. There was one person who didn't that way. His name is LeBron James and that's what I want to talk about today. Because there is a part of podcasting that is mental.

When asked what he did when he was down 3-1 and how he maintained, LeBron couldn't answer specifically, but he talked about previous championship he had been in as a High School Player, and it all came back to preparation, and looking for ways to improve. So he watch film from the gems where his team lost. He looked for things he could do better. One of my montra's is "Constant Improvement." Maybe it is the teacher in me, but I always feel there is room for improvement.

He listened to the right people. While his Instagram would show he didn't 100% tune out social media, during the playoffs he turned off sports radio, TV, newspapers, and anyone else that had an opinion. The opinion he was interested in was his coaches. So if you get a negative comment, or someone shoots you a negative email, put it aside. Get a group of people to be your focus group. Ask them how you're doing. Get a Facebook group going.

He gets his team involved, in some cases telling them what to do. So if you want people to contact you, give them options (email, voicemail, speakpipe) and then tell them. In some cases, show them.

He didn't quit. There was a time in the game when it was tied. The other team got the ball and was running down the court. It was two player against one, this was going to be some easy points. Except for one thing. LeBron James didn't quit. He had been  running down the court with one of the players as hard he he could. He had one goal, and that was to block the shot. If you see the replay you will see where the other player started to take it easy as he went to lay the ball into the hoop. This again, was going to be two easy points. Instead as one player left off the gas Lebron leaped into the air and blocked it. Many feel this was a turning point. He didn't quit. Have you ever had something you thought was hard, but you pushed through? If you want to watch your audience get smaller, quit. That is guaranteed.

My favorite quote of Lebron's from his press conference was "The games always gives back to those who are true to the game." To me, I'd like to tweak that to say, "You audience always gives back to those who are giving value to the audience." Notice I got specific. It's not just giving; it is giving value.

Sometimes we think we are giving value but we are missing the mark. When I was married I used to do things for my wife. I thought these were wonderful, romantic, and would be sure to score me points. I found out later in therapy, that they accomplished none of my goal. Instead I found a other items that WOULD. How? By talking with my wife. You need to find out what your audience needs (Facebook groups, email lists, surveys) and give them what they want.

What would you do if your boss said you had to do a presentation in 14 different countries?

If you didn't learn the language, it wouldn't make sense

If you didn't' learn about their culture you could offend someone without even knowing it.

What if instead of rushing in you took the time to know the language and customs?

In this instance your podcast is your boss, and the 14 countries are different...

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

You can learn from your mistakes and do less of those.

You can also look at anything that worked well and do more of that. 

This week I talk about episode 780 with Adam Curry. I had more people connect with me to say, "Hey, I really liked that interviewed" and I started asking them WHY? What made it stick out? Today I share their answers. 

Podpage makes it super easy to make a website for your podcast without a giant amount of technical know-how. There is no need to cram a podcast into a theme made for a restaurant on Squarespace, a personal trainer on Wix, or the nightmares that are WordPress themes and plugin conflicts. Podpage is made based on podcaster feedback for podcasters!. You can try it for free at www.schoolofpodcasting.com/trypodpage

Marc Maron Interviews Quentin Tarantino

Podcasting 2.0 and the Podcast Index

My Interview With Adam Curry

Paul Colligan

Glen the Geek

Spark Christian Podcast Conference

A Time For Horses

Power of Podcasting Network (All of Dave's Podcasting Shows)

Profit From Your Podcast (Dave's Book)

Join The School of Podcasting

Schedule a Podcast Strategy Meeting

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Today we talk about how adding a podcast to your blog can help you gain a larger audience. We talk with Kate Erickson of Kate's Take Pocast and the Entrepreneur on Fire podcast

Ken Blanchard produces the Black Man with a Gun podcast among other podcasts that you can find at Blanchard Media. Recently he announced that he was having technical issues with his equipment, and that production of new episodes might come to a temporary halt. Instead of letting this happen, an audience member sent him a new Mac Book. I've said before that you can build a relationship with your audience, and that influence can be leveraged in many ways.

MagicJack Plus + Free 6 Months Subscription to Magic Jack Service $37 (a year of service is $35)

Google Voice - It's Free. The Sound is OK. Just realize if Google ever decides to charge or cancel this service you will have a back catalog of shows with this number. (deliver mp3 file)

Kall8 - This is the service I have used since 2005. An 800 number is $5 a month and approximately 7 cents a minute. My apologies to my friends across the pond. There isn't much international information on their site. I've never had a bill more than $10. The bad news is the sound quality of these calls is not great.

Kall8 captures at 8 bit, while Google Voice and Magic Jack capture at 16 bit (which is why Kall8 sounds so much worse).

With Google Voice being free, they seem like the obvious choice. I'm not sure I'm willing to trust Google with a voice mail that I give out for episode upon episode and then yank the tool away from me.

Magic Jack for me will be the recommended (more affordable) option. The ONE downside is people have to wait 5 seconds to go to voicemail (which is a bit long).

Another tool (that's not phone based) to get audio on yoru website is via Speakpipe.

In a recent article in Podertainment magazine (a really great issue) Rob Walch VP of Podcasters relations a Libsyn.com  states in an article titled "A Rope...

Hallmark Holiday Movies get a lot of flack because they are predictable, cheesy, corny, and more or less if you've seen one - you've seen them all.  YES THERE ARE LESSONS TO BE LEARNED

Do you know why all Hallmark Movies are the same? Well, do you know why all AC/DC songs sound the same (or Chuck Berry). Ever listen to an episode of Dave Ramsey? 

They found a format that works, and consequently, they stay with it until that format doesn't work.

Why are there so many Friday the 13th movies? Because they were profitable. That goes for many movie franchises.

When you find a winning format - stick with it. Monitor how it resonates with your audience and if they love it, keep doing it. 

TWEAKING A FORMAT WITHOUT LOSING YOUR SOUL

My cousin said, "I know what I'm getting with a Hallmark movie. I don't worry about swearing, nudity, violence, etc. It's a trustworthy holiday movie where everyone feels good when it's over. 

So Hallmark saw that the "formula" worked but they could grow their audience through diversity. They've added movies with people of color. 

As a middle-aged white guy, I never knew what it was like to see a movie or TV show and not look like the people on screen. The success of the Black Panther Movie, Blackish, Hamilton, and other forms of entertainment that had a different slant found an underserved audience. 

With this, I beg you people of color, and people of all shapes, sizes, sex, and whatever makes you - YOU. There are people who are tired of hearing about a subject from a middle-aged white guy and would love to hear about your subject from your point of view that includes your influence and heritage. 

The Missing Piece in Your Podcast Puzzle

I see people saying this like, "I've tried everything but my show isn't growing." To this I say, "Everything?" 

It turns out when I reach out to the last three people who said this NONE of them had taken the steps to get an objective view of their show.

This is like: Wondering why your restaurant isn't growing when you never got feedback on your feed.  Wondering why your clothing line isn't selling when you never did a focus group of your target buyer. 

If you need some help, I can give you feedback. Currently, in the School of Podcasting, this is a free service. 

QUESTION OF THE MONTH

II need your answer by 12/24/21. The question is "What is your favorite Podcast and why?".  Please provide: The name of the show The website (if you know it - very helpful) What the show is about

WHY YOU LIKE IT - Go as long as you want.

Be sure to tell us the name of your podcast, your website, and a little bit about your show.

Please answer at www.schoolofpodcasting.com/question

Go to www.schoolofpodcasting.com/question

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned in

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

QUESTION OF THE MONTH

II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show. 

Go to www.schoolofpodcasting.com/question

Key Points:

• 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019)
• It's not perfect
• It got editing before it was released
• The first episode really hooks you in.
• You don't get the back story until episode 2
• People can identify with the characters
• What is going to happen next?
• The audience boosted FOMO
• Netflix took a chance
• Sometimes The Audience Doesn’t Know What They Want Until They Get it.
• So Don’t give up. It might take 10 years
• It doesn’t have to be perfect
• Start with the strongest content you have
• Tease your next episode and leave them wanting more
• Make materials for your audience to share on social
• Be patient, and continue to improve your content
• Inspire and ask for word of mouth

WEBINAR NEXT WEEK: APPLE PODCASTS CONNECT

Sign up HERE

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

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Did You Get Value From This...

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting.

Join the School of Podcasting Community

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save 20%

Participants

Scott from What Was That Like? - Pre Chat Conversations via Squadcast 

Matt from The Author inside You loves Canva (so do I)

Louis from Love Thy Lawyer loves his Rodecaster Pro I (hard to find the new Rodecasterpro Duo is available for pre-order,

Sarah from the Kind Leadership Challenge thinks DELEGATION is her favorite tool. She uses Descript and an outside editor. 

Craig from InglesPodcast - values his co-host.

York from Welcome to Earth Stories loves Izotope.

Alison from Starzology loves Buzzsprout

Fred from Podcast Reporter loves Audacity

Mark from the History of North America also loves Audacity

Steve From stevestewart.me love Text Expander (SO DO I!)

Chris from Podtastic Audio loves Cleanfeed

Zo From

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Clay has had some very cool things happen on his Fish Nerds Show including having a touring opera singer invite clay to do a show at a theater. Check out Clay at www.fishnerds.com

There are some really cool people from the radio industry that get podcasting. People like Eric K Johnson from Podcast Talent Coach and the Podcast Review Show, Michael Sharkey from the Talent Show, Jeff Brown From Read to Lead, Tim Sinclair from Ringr and My Worst Interview Ever, and Phillip Keller from Blind Faith live GET PODCASTING. I don't want to lump all radio people together. There are times when someone comes across with a condescending tone of voice. It comes across like "Podcasting is a fad, or not "Real Broadcasting." They seem to think that now that the "Real" broadcasters are here and it's time to step aside and let the "real" broadcasters take over.

I recently listened to The Sound Off Show with Matt Cundill. In the episode, he was talking about how a recent professional survey company had polled listeners in Canda.Matt asks, "Is the hype on podcasting just a lot of noise and it takes a study like this one to figure out where it really ranks?" What a douchebag. AS if study after study showing podcasting's slow but steady growth, and radio's slow and steady decline aren't enough.

This is what I say "Radio People" with a negative slant. This is what I'm basing my opinion on, and when I say "Some radio people have a bias," this is why.

Today I have Chad Elliot from the Off the Cuff Comedy Improv Podcast, and http://seattleimprovclasses.com/ I appeared on episode 7 and was SUPER nervous as I didn't get this I would be doing improv on his show. I have never done improv. Luckily Chad sent me his book Improv Manifesto: 7 Easy Steps to Confidence, Creativity, and Charisma - Even If You're Shy! (Think On Your Feet Under Pressure with Tools of Improvisational Theater & Improv Comedy.) which helped me get ready. Here are some things I learned.

1. Talk with confidence, even when you're not confident about your answer.
2. You will be amazed at how your brain "Fills in the blank" when you start talking.
3. The key to improv is listening to every word of the person you are working with.
4. If things horrible, it is a learning experience and you will handle it better next time, and will build skills to help get through it better.
5. You can see results when you start doing one improve exercise

When you are 100% focused on what your guest/co-host is saying you are better prepared to ask a better follow up question (than if you had a premade lit of questions).

If you have a bad interview, living through this experience shows you that you will survive and equips you to handle it better in the future

You can contemplate different stories to pull from an idea (see The Story Factor: Inspiration, Influence, and Persuasion through the Art of...

We are joined by Glenn "The Geek" Hebert from the Horse Radio Network. Glenn has appeared on the show many times and always brings gold. Today he is sharing insights into choosing and working with co-hosts. He also talks about a new podcast he is working on and how he is getting to do TONS of free adventures for free - because of his podcast.

Glenn was able to get enough of his audience to join him on a cruise. He thought it would be hard with everyone trying to talk to him, but they had a great time networking together. He used one of his guests to help others who had never gone on a cruise (and she got a free ticket). In addition to that free ticket, Glenn had two additional free tickets.

Glenn shares some tips on having a cruise with your audience.

5:00 Glenn also was also asked to do a presentation for media people

7:50 Gleen is doing a new show called Finding Florida 

• 9:30 They asked for press passes and got a whole lot more.
• Tourist bureaus are arranging everything - he just needs to show up
• They use a Tascam DR-40 to record and use an app on their Android phone called hi-q recorder for his android phone

• 15:30 Glenn had a co-host leave for a better job
• 17:45 You have to like each other
• Get someone better than you
• 23:40 Prepare, Prepare, Prepare
• But don't prepare too much
• 26:25 Compromise is not a dirty word
• 27:00 Don't be afraid to try new things
• 28:30 If you're not excited to work with them, it's time for them to go. The Wake-Up Test...
• 31:30 Glenn's most targeted audience is also his most profitable

Danica Patrick did not finish (wreck?) in 16% of her races

She was in 191 races and won 0

She only lead any of her races .12 percent of the time

Best finish was 24th in 2016 Monster Energy NASCAR Cup Series

She has a strong fan base and has been voted the IndyCar Series Most Popular Driver from 2005 to 2010, and the NASCAR Nationwide Series Most Popular Driver in 2012

Patrick was voted the Favorite Female Athlete at the Kids Choice Award in 2008, 2012 and 2013.

One more thing....

#3 Top earning female athletes in 2017 coming in at 9.2 million

Harry Durran Podcast Junkies

Michael O’Neal's Solopreneur hour

Natalie Jennings Photography

Social Media Marketing World

John Lee Dumas - eofire.com

Kare Erickson

Finding Florida 

Horse Radio Network

Mentioned in this episode:

2025 Audience Survey

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have...

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast. 

Focusrite: The Vocaster Series Made For Podcasters

• AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
• Enhance - Four podcaster-approved voice presets to bring out the best in any voice
• Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording
• Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly 
• Record to a camera - Plug in your camera and record directly to its memory card 
• Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
• Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
• Learn more at: Focusrite.com/Vocaster 

MENTIONED IN THIS EPISODE

Apple post on Search

Apple posts on Charts

The Narrative Gym: Introducing the ABT Framework For Messaging and Communication

Out on the Wire: The Storytelling Secrets of the New Masters of Radio

Audible

Samson Q2U

Episode 758

School of Podcasting

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

Today I want to share what I do to put together an episode.  My example will be the the latest episode of the Logical Weight Loss Podcast. I also do a podcast microphone shootout with microphones in the $300 range (last week we did a shootout with microphones that are under $100)

This week's show is sponsored by Emerald City Productions. Get your podcast edited and sounding great with this awesome special. Your first four episodes will be $15 each (after that they go to the regular price of $40). Check them out at www.emeraldcitypro.com/sop

Joe Pardo is the man behind the Dreamers Podcast, and also the organizer of Podcast MidAtlantic. Today Joe shares how his podcast got him invited to an event. At that event he got to meet some influencial people. Those people got to know Joe, and through his podcast they knew what his credentials were, and offered him a job. Find Joe at SuperJoePardo.com

So I had someone who was surprised at the amount of work that might go into a podcast. So this week as I prepared to publish an episode of the Logical Weight Loss Podcast, I took notes. There is one key point here.

Length of time spent on and episode does NOT equal more downloads. You can spend all day working on content that doesn't connect with you audience. So here is what I did.

First based on the ideas in the book [easyazon_link identifier="0849921902" locale="US" tag="sop2-20"]Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power[/easyazon_link] I came up with my main idea. Which is, "Based on mainstream media, it is easy to feel out of place if you are alone for the holidays. This along with the numerous activities of the holidays can lead to stress, and stress can lead to emotional eating."  That is where I started.

Here is a little confession. Last year I was "Alone" for the holidays. It turned out it wasn't that bad. Different? Sure. Bad? Nope. I wanted to help anyone who might be feeling down for the holidays. So I set out for strategies and insights for those who are alone on the holidays.

I started with Google. I looked through about 10 articles, and ended up reading five.

I pulled from my own experiences.

I looked into resources for people who really were in a bad place and then made sure they were legit.

I then went down a rabbit hole, when I found iPrevail. A pretty cool website that offers live chat for those who need to talk, and for those who want to go deeper, the offer some online courses. Intrigued, I signed up and took one. Note: This wasn't needed to complete the episode, but I always go with the thought "If it interests me, it probably interests my audience."

I then looked at the holidays, and tried to find things that might be entertaining. I injected some humor to stop the episode from being so dark. I found examples I thought people could relate to (overly gushy Jewelry commercials), decorating a Christmas Tree, and weird family members. All of these to point out that the holidays are not a world of splendor filled with Rainbows and Lollipops.

I took some time to figure out what topics I wanted to hit first. In other words,  I tried to take the smattering of ideas and organize them into a stream of ideas that flowed nicely.

I also through in a quick segment on an egg cooker I recently purchased.

Finally I recorded it. My show notes were pretty done as I now make my show notes first

Today on episode 638 I am talking about controlling a conversation from two different angles.

Bonus Content

I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains

• Why he (a programmer) and his brother (an audio engineer) started Squadcast
• How they had an issue, but it has been solved and they may have their solution patented
• What is coming in the future

Squadcast is super easy. You put in the email address, the date and time of the interview and it does everything else. The big key is your guest(s) need to use chrome to use the system. The system prompts them to use chrome if they are not. It records their side of the conversation locally to their computer and then QUICKLY uploads it when the conversation is done. If there were any glitches where the speaking was cut out during the call, the local recording does not have any of those glitches.

Squadcast is currently $20 a month. You get save 50% using the coupon code sopfans at www.schoolofpodcasting.com/squadcast

I was watching Comedian in Cars Getting Coffe with Jerry Seinfeld and Bill Bur. Bill voiced his fear of how people are having careers taken away becomes someone took something you said as a joke seriously and they are now TELLING YOU what YOUR intent was. As Bill put it, "You don't get to decide that you're in my head and you know my intent."

One example of a company who ensures you understand their intent is American Airlines who has a podcast called "Tell Me Why." For example, one episode an American Airline representative explains the changes in their policy regarding support animals. I think this is an awesome job as a lazy journalist (where people just Google a subject, do no research and copy and paste an answer - even it is entirely untrue). could easily spin this as "American Airlines hates all animals." The good news is American Airlines through their podcast has a DIRECT CONNECTION with their audience (their customers). They don't have to worry about anyone from the mainstream media putting a spin on it.

I personally found it strange when people began burning their own shoes in protest to Colin Kaepernick is a new spokesperson for Nike. So I did something people use to do called "Journalism." I listened to Colin's first press conference. It turns out. He doesn't hate the troops the flag, or the country. What he hates is the alarming rate of police brutality that he sees and hears about, and yet it is never covered on the news, and there seems to be no justice for the victims. In fact, the news just kept repeating how it was disrespectful for the troops and the flag. Even though in his press conference later he said, "People thought it was about the flag or the troops and it's not."

So when you go through the mainstream media, your message has a potential to get very distorted. This is why Colin Kaepernick needs his own podcast. Then people could go directly to the source and here what his intentions are, why he is doing what he is doing, and maybe get a better understanding. For me, I urge all white people who group up around white people (you're not racist, but it just so happens there were no black people in your neighborhood to watch

01:39 Because of My Podcast 06:33 Focusrite Scarlet USB Interfaces 08:35 Is it Too Late To Start a Podcast? 24:16 Great Podcasts Lead to Binge Listening 26:08 Question of the Month 28:09 Hindenburg Chapters Trick 30:45 The Importance of File Management 35:51 Podcastingevents.net 38:59 Bloopers

Full show notes at 

www.schoolofpodcasting.com/702

Sponsor: Focusrite

Ready to Podcast?

www.schoolofpodcasting.com/start

Mentioned in this episode:

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

2025 Audience Survey

Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Contributors:

Kim Newlove - The Pharmacists Voice, Perrysburg Podcast

Kris - Podtastic Audio

Kiona Nessenbaum - Birth As We Know It

Takeaways:

• Building a relationship with your podcast guests before the interview can lead to better promotion later.
• Make it easy for guests to share their episodes by providing direct links and images.
• As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed.
• Offering your guests clear and simple promotional tools can encourage them to share your interview.
• Please tell your guests when their episodes will be released to help them prepare to share.
• As a guest, promise to promote the episode to increase your chances of being invited back.
• If you want them to share, the interview should be different than previous interviews.

Links referenced in this episode:

• schoolofpodcasting.com
• thepharmacistvoice.com
• perrysburgpodcast.com
• podcasticaudio.com
• birthaswenowitpodcast.com
• smartbusinessrevolution.com
• podnews
• This Amercian Life

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