Sales Strategy & Enablement by Revenue.io (Revenue.io)

Hayes Davis is the CEO and founder of Gradient Works, where they are creating the CRO operating system. In today's conversation we talk about the concept of "revenue orchestration." We dig into why companies are quick to blame reps for unproductivity before examining whether they've orchestrated a system and process that enables reps to be effective. Hayes and I also dive into his method for evaluating account potential based on timing and fit. Plus, do the accounts you're selling to reside in what Hayes calls The Good Place? All that and much more on today's episode. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP-ED Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

In this episode, Kyle Porter, founder and CEO of SalesLoft, shares his take on what constitutes a modern sales team. He also provides a detailed look at how he has built a modern sales process at his rapidly-growing successful SaaS start-up. Included among the subjects we discuss in our conversation are: What is a modern seller? And how to determine if you are modern, or not. Optimizing the structure of the modern sales force Why specialized sales roles may not work for all companies. How to identify, hire and retain the best SDR candidates How to structure meaningful career paths for your SDRs If you’re a sales leader, sales manager, or sales rep, this episode is definitely worth the investment of your time to listen.

In this episode, Lee Caraher, Founder and President of Double Forte, and author of the book, Millennials and Management, The Essential Guide To Making It Work At Work talks about the best practices for harnessing the energy, motivation and tech savvy of millennials to help your business grow. In our conversation we puncture many of the unfounded myths people hold about millennials. Listen in as we talk about: How to harness the flexibility of millennials Managing the work-life balance with millennials How to clearly set expectations for millennials Why millennials adapt to change easier than other workers How to manage the multi-generational workplace Why the basic interpersonal skills work best with millennials This episode is a must listen for any CEO, manager or sales leader that manages millennials. Or, manages those who do!

Subir Chowdhury, CEO of ASI Consulting Group and author of The Difference: When Good Enough Isn’t Enough, joins me on this episode.

My regular guest on Front Line Friday is Bridget Gleason, VP of Corporate Sales for SumoLogic. In this episode, Bridget and I have a conversation about the pressures placed on sellers and customers alike in the modern sales development based sales model. Included among the questions we discuss are: Are we burning out and exhausting prospects with the modern sales model? Does continuing sales innovation demand that sales models be broken and replaced? Why sales roles will continue to become more specialized. How automation will revolutionize and streamline the task of connecting with prospective buyers. Interested in what the future holds for sales? Then be sure to join us for this episode!

Laura “LG” Guerra (Senior Sales Director at ringDNA) stops by to discuss how to effectively manage sales development teams in this new, and rapidly evolving, era of remote work. Listen and learn how to build a culture of performance, accountability and team spirit in a remote sales team. _ Register for our 100% FREE virtual summit SELLING FORWARD (June 9-10) at summit.ringdna.com

Antonio Garrido is CEO of Sandler Training in Miami and author of a new book titled, "The 21st-Century Ride-Along: How Sales Leaders Can Develop Their Teams in Real-Time Sales Calls." Listen and learn why ride-alongs are a powerful yet underutilized development tool in the sales leader’s toolkit. We'll get specific on how sales manager's can plan and execute a successful ride-along, why they'll need to allow their reps to fail, and how not to allow themselves to fall victim to The Lone Ranger-Syndrome.

Bridget Gleason, previously Chief Sales Officer at Silk, is now an Advisor for the company and is also the Chief Revenue Officer at Util. In this episode, Andy turns the hosting duties to Bridget to discuss his book, Sell Without Selling Out. They talk about being intentional in the steps that you take as a seller, knowing when to do something different, understanding the value that you can bring to your buyers, and other insights and key points in the book. HIGHLIGHT QUOTES You need to have the courage to try and do something different - Bridget: "We want salespeople who are accountable. I've always thought 'I don't want to be accountable to your way if I don't think it's right.' If you're telling me to do a certain way and I'm accountable for the results, that's a hard no." Shaping generosity to help buyers achieve what's important to them - Andy: "It's also about helping them develop this vision of what success means for them. If you can play a role because you've built this trust-based relationship and play a role in helping shape this vision, you're influencing the choices they make." Find out more about Bridget in the links below: LinkedIn: https://www.linkedin.com/in/bridgetlgleason/ Website: https://www.principalpost.com/in-brief/bridget-gleason More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

In this episode, Tom Ziglar, CEO of Ziglar Inc., builds on the words of his father Zig Ziglar, to cut through the noise and help you focus on what’s really important in 2016. Tom describes the basics of sales that will never change. Those have to do with trust integrity and reputation. And, hope. He defines two incredibly effective strategies for sales managers to help motivate their sales teams and kick off 2016 in a more productive fashion. Do you know what dream alignment is? If you're a manager you need to understand this. And in our conversation, Tom reveals exactly how you can use that to help your salespeople achieve their goals, both in work and in life. And he explains why they have found from their decades of training hundreds of thousands sales reps that the most successful individual salespeople are those who invest in themselves (and why the top performers invest 3% to 5% of their income in their own personal and professional development). If you're a sales leader, you definitely want to listen to this episode now. There is no better way for you to kick off the new sales year than with these inspirational lessons from Tom Ziglar.

This is special edition of the Sales Enablement Podcast. Today are airing Episode 3 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe. RevOps Podcast - Ep. 3 - The Right and Wrong Way to do Territory Planning Today on the Rev Ops Podcast we delve into the importance of aligning sales, product marketing, demand gen, and customer success in something we call territory planning. In other words, a plan to ensure that your sales team is targeting the right prospects. Historically, most territories have been broken down by geography, but in today's world, modern territories are also divided by things like industry and company size. Tune-in to learn how to target and approach prospects and existing customers so that you can close more valuable deals for your company.   Follow the RevOps Hosts on LinkedIn: Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-Linkedin Brandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-Linkedin Jonathan Stevens (Sr. Marketing Operations & Automation Manager): https://bit.ly/JS-Linkedin   Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

Janine Kurnoff and Lee Lazarus are the Co-Founders of The Presentation Company and Co-Authors of the book Everyday Business Storytelling. In connection to the basic elements of stories, sellers almost always focus on the resolution without even building the foundations and actually understanding their prospects. Today, Janine and Lee share their 4 basic elements of a story and why every story needs a big idea. They talk about applying these principles not only in presentations but even in some things as common as emails. They dig deep into the magic of storytelling in that you could even integrate data to deliver the best narrative for your prospect. HIGHLIGHTS Start with the customer and their needs and build a story from there  The 4 basic signposts for creating a story Who is responsible for creating stories? Applying the storytelling principles in emails Data is good but you have to wrap it in a story QUOTES The basic signposts help sellers build a story - Janine: "To me, it's like giving people a common language. It's letting them learn how to speak a new language, it's called story. And if we all talk the same language especially as we work and collaborate with teams, it makes it a heck of a lot easier to put together narratives and iterate and collaborate with others."  Empowering people to realize that they are the storyteller - Janine: "When you get these playbooks, templates, and scripts, that's awesome as a starting point. I think salespeople need to feel empowered to ultimately own the story. Because every time you get in front of that audience, the story may change a little because time has passed, things have transpired, and developments have been made." Your storytelling should support the buyer/prospect's journey - Lee: "Let's take the methodology but let's package it up with some storytelling fundamentals and even some visualization concepts. Because if I'm going to weave data into my story, then where does that data live and how do I unpack that data in a way that it's digestible and isn't just firehosing my audience?" Find out more about Janine and Lee in the links below: LinkedIn: https://www.linkedin.com/in/janinekurnoff/                         https://www.linkedin.com/in/leelazarus/ Website: https://www.presentation-company.com/ Book: https://www.amazon.com/Everyday-Business-Storytelling-Simplify-Narrative/dp/1119704669 More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Daniel McGinn, author of Psyched Up: How the Science of Mental Preparation Can Help You Succeed, joins me on this episode.

Steve Hall is an executive sales coach and Australia's leading C-level sales authority. He brings with him decades of experience in several industries and roles, from bricklaying to middle management to sales leadership to executive consulting. He learned that even the most complex sales involving millions of dollars still boil down to the basics: sales is a people business. He shares how to get in the mindset of a C-level executive, create a message that gets you a longer conversation about your solution, and find the best way to send that message as cold emails do not work with the C-level. HIGHLIGHTS Sell to the person who has the authority to approve  Focus on accounts, not leads: Sales is about creating relationships  A conversation with the C-level is going to be about strategy Get a meeting with the C-level then prepare for it QUOTES Even complex sales are about relationships Steve: "One of the biggest sales I made, the COO of an 8 billion dollar company in the states, or UK actually, wanted to meet the president of our company not to look at how the software works, but look him in the eye and say, will you support us if we get in trouble? At the end of the day, it's still about relationships. I'm not saying people will buy off you because you've got a good relationship, but they shouldn't buy off you if you haven't got a good relationship because that's a huge part of making things work." Empathy and business knowledge are important when selling to the c-level Steve: "To be able to talk intelligently, business, to a senior executive, you've got to be vaguely intelligent and know a little bit about business. And you also need to have the capability of putting yourself in the shoes of the person you're speaking to. That's one of the most important and least understood skills of the salesperson—look at things from your customer's perspective."  The two things you need to speak to the C-level Steve: "You need two things. You need a message which will make them want to talk to you, and you need a way to get it to them. And the message depends on the circumstances but it could be we want to help you reduce the risk in your automotive department, for instance, or reduce the downtime on your machine, so whatever it might be for that particular customer." Find out more about Steve in the link below: LinkedIn: https://www.linkedin.com/in/stevehallsydney/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Jeff Thomas is the founder at Predictably.pro. In today's episode we discuss the current crisis in sales hiring and how to solve it. According to Jeff’s research, 55% of sales hires fail in less than 2 years. But we both agree it doesn't need to be that way. We dive into Jeff’s methodology for hiring and dig into how you can use a scorecard based process to eliminate the biases that most affect sales hiring decisions.

In this episode, we talk influence, persuasion, and effectiveness of sales reps. Peter Winick, Founder and CEO of Thought Leadership Leverage, joins me on this episode.

In this week’s episode, Alastair and Howard are once again joined by Charlie Cowan (aka RevOpsCharlie), a renowned author and expert in Revenue Operations acceleration. Together, they delve into the transformative power of RevOps in modern business, emphasizing the critical balance between the external, customer-centric aspects, and the internal operational components. You will hear valuable insights into the agile approach needed to navigate the evolving landscape of sales, customer success, marketing, and AI, all while ensuring a seamless and engaging experience for customers. Follow the Hosts on LinkedIn: Alastair Woolcock (CSRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Charlie Cowan (Author & Revenue Acceleration Expert, RevOpsCharlie) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Strategy & Enablement Podcast RevOps Podcast Selling with Purpose Podcast *If you'd like to ask the guys a question that could get answered on the show, call our message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Evan Nisselson, General Partner at LDV Capital, joins me on this episode.

In today's episode, T.A. and I discuss how sales teams can leverage real-time intelligence about the digital activities, and successes, of their competitors to become smarter and more competitive sellers.

Brandon Fluharty is Vice President of Strategic Account Solutions at LivePerson and a coach who helps elite SaaS sales pros earn $1M+ per year without burning out. In our conversation, we talk about how elite sellers set goals and develop their sales plans to achieve their target earnings. We dig into the five core principles that Brandon feels are essential to operate at a consistently high level. We then talk about effective personal goal setting and we dive into the topic of FIT. Personal fit in terms of finding the right situation for you. As much as anything, finding the right fit for your skills and values, will dictate your chances for success More on Andy: Connect on LinkedIn Pre-Order Andy's book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

In this week’s podcast episode, hosts Alastair Woolcock and Howard Brown engage with Paul Butterfield, founder of the Revenue Flywheel Group, to dissect the nuances of sales methodologies versus processes. The trio delves into the findings of a recent study about the lack of structured sales processes and methodologies in many organizations, leading the discussion to a more disciplined approach to sales that focuses on the buyer's journey rather than rigid methodologies. They span the evolution of sales methodologies, emphasizing the significance of personalized engagement with customers, effective discovery meetings, and the role of empathy in sales. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Paul Butterfield (Founder, Revenue Flywheel Group) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

In this episode, Conor Lee, founder and CEO of HipLead, talks about the emerging Outbound Sales As A Service (OBSaaS) model for prospecting and generating leads. Combining expertise in big data and targeted email marketing, enterprises of all sizes are using Outbound Sales As A Service to scale their sales by taking over the top of the sales funnel. Among the many topics we discuss are: How OBSaaS is different than outsourced lead generation The situations where it makes sense to use Outbound Sales As A Service The sales processes you need in place to leverage the prospects generated by an OBSaas company like HipLead What HipLead can do that your SDRs can’t. How OBSaaS supports the specialization of SDRs and (delays their early burnout) If you’re in sales or sales management, then you definitely need to listen to this episode.

Dean Karrel is a career development advisor, sales trainer, LinkedIn Learning instructor, and author of Mastering the Basics. He has held senior leadership positions in major global publishing companies for more than three decades. He shares how the intangible things not taught in school are the things that will drive your success. He talks about emotional intelligence, learning empathy, and being authentic as defining characteristics of good salespeople. HIGHLIGHTS Master the basics: Your EQ separates you from the pack Learning trust and empathy in sales Always be learning as sales is constantly changing Leading versus managing QUOTES Dean: "Focusing on the things that can separate you from everybody else–being ready for a presentation, working with you today, doing your research, planning and preparation, basic human relation skills. And I think this is not taught at the Harvard Business School. These are things that you learn through life." Dean: "Again, that word EQ, emotional intelligence, wasn't discussed when we graduated from college, but I think it's the foundation of what good salespeople have versus those who are too salesy. The emotional intelligence is listening, showing empathy, and realizing that the buyer on the other side of the telephone or conference call or in person, they're in the same boat we are." Andy: "Don't be a know-it-all, which I subscribe to, I think people need to be learn-it-alls, not know-it-alls. Especially for a sales role, you say ‘Don't take all the credit, share the wins’." Dean: "Find out what really matters to you. Values, goals, priorities. I think that's what it's all about." Find out more about Dean and get his book in the links below: LinkedIn: https://www.linkedin.com/in/deankarrel/ LinkedIn Learning: https://www.linkedin.com/learning/instructors/dean-karrel Amazon book link: https://www.amazon.com/Mastering-Basics-Lessons-Achieving-Business-ebook/dp/B07S93KM4T More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

On this show, we discuss how content marketing continues to evolve, and how that evolution affects the sales profession.

In today’s episode, Corinna Essa (President of Social Media Worldwide) and I discuss the mistakes SMB owners make with their social media presence.

John Livesay, “The Pitch Whisperer,” speaker, podcast host, and author of Better Selling Through Storytelling, joins me again in this episode. KEY TAKEAWAYS Storytelling makes you magnetic and memorable! People remember stories, not information. Why aren’t salespeople telling case stories, instead of case studies? John teaches the four elements of a good story. (Hint, the story is about your client or someone like them, not you.) In your story of origin, sell yourself, your company, and your product or service. How can people know, like, and trust you without your story? John explains how to tell it. Build trust first, give your prospect a reason to like you, and then give them something that helps them know you. Trust comes from trustworthiness. Make the prospect feel safe. Use video calls more than just audio calls. You don’t have to look perfect; you have to be authentic so people will relate to you. The steps in the buyer’s journey provide a better progress measurement than a sales funnel. Look at how your prospects see you. In his book, John teaches how to go from invisible to irresistible. What’s the old way of selling? John explains what he understands by the “old way.” Storytelling is part of John’s new way. Also, speak informally and conversationally. Where does Powerpoint fit in the final meeting? Never read from slides. People remember visuals, not what you read to them. John explains how to reverse-engineer your talk with a strong opening and a strong closing. To build your closing, first, consider what you want the prospect to think, feel, and do; then provide material to guide them. The best story will be the most memorable. The meeting needs a good opening. John explains a good opening. It’s never about how excited you are to be there! It’s about what the prospect needs and how you have met similar needs for others. Your company story needs to be relatable to your prospect. How do you differentiate yourself? Forget the “two guys in a garage” history. In the “beauty contest” or “bakeoff” — the prospect doesn’t care what’s in the specs or on paper. They will choose the salesperson they like the best because choosing will lead to a long relationship.  Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit ringdna.com/andy for exclusive Sales Enablement content. _ Formerly the Accelerate! Your Sales podcast with Andy Paul

Michael Londgren is the CMO at Seismic. Today we're going to discuss the findings from the 2021 edition of Seismic's annual benchmark report on sales enablement titled, "Decoding the Best Practices of Visionaries." First, Michael shares how Seismic defines a sales enablement visionary. Then Michael and I dig into the 5 key findings for sales enablement leaders in Seismic's report. Position sales enablement as a strategic priority Drive go to market alignment by applying sales enablement across entire customer life cycle Avoid Tech silos by leveraging well integrated go to market tech stacks Encourage the adoption of sales enablement platform capabilities Use insights to scale best practices across the organization And what visionary organizations do differently in each of these categories to drive better results across all customer facing roles. All of this and much much more. Here's the link to download the report: https://seismic.com/sales-enablement-maturity-index-study/ Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP-ED Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

Pouyan Salehi is the founder and CEO of Scratchpad. In this episode we talk about the struggles sellers were having keeping activity updated in Salesforce, which drove Pouyan to start Scratchpad. And in a fun bit of nostalgia, I surprise Pouyan by asking him the same 7 rapid fire questions I asked him when he was first on the show 5 years ago. Conversation originally recorded in 2021. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

David JP “DFish” Fisher, keynote speaker, and author of Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection, joins me for the second time on this episode.

Joining me this week is Adam Hempenstall, the CEO of http://betterproposals.io/, a UK-based, digital proposal platform. We discuss how to build a proposal that converts and Adam shares data-driven insights gleaned from the experiences of their customers. Learn why a proposal is not meant to educate your prospect, what you should absolutely NOT include in your proposal and so much more!

Waldo and I discuss are how you can learn to become a leader, the critical differences between leadership and management, finding growth on the other side of fear, and what it means to be fully committed to achieving your goals.

Bridget Gleason is VP of Sales for Logz.io and my regular partner on Front Line Fridays.

Julie Hansen is a leading sales presentation expert. And Founder of Performance Sales and Training. Today: How to Sell on Video. Julie brings a unique expertise to this topic, having started her career as an actor in New York City. We get into the evolving role of video in B2B selling. She shares 6 acting tips to help you be more confident on camera. Plus, are sellers losing deals today they would have won pre-COVID? _ Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy

Philip and I discuss his journey from financial service sales to social selling strategist, and how social media can build bridges.

Salman Mohiuddin is a Strategic Enterprise Sales exec with Asana. Today is another episode in our series of new and interesting voices in sales. With people who represent the future of selling. And in our conversation, among other topics, we talk about Salman's journey so far in his career from his start as an SDR to enterprise sales. He shares how he set a goal to progress into an enterprise role and relied on his determination, resilience and, most importantly, patience to help him reach his goal. We then dig into the areas that he is working on in terms of his personal development and the goals he's working on next. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Tune in to our latest episode where we welcome Sunbit co-founder and Chief Revenue Officer Tal Riesenfeld. Dive into Sunbit's distinctive 'buy now pay later' (BNPL) model, tailored for essential services such as car repairs and dental treatments. Explore how Sunbit's sales strategy, centered on human behavior, empathy and customer focus, is reshaping the financial sector. We'll discuss the significant role of sellers in providing solutions that truly make a difference for customers. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Tal Riesenfeld (Co-founder & CRO, Sunbit) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Bridget and I discuss, employment-related questions and sales team characteristics of companies in different stages of growth.

Craig and I discuss the development of online and mobile CRM, why CRM implementations fail, and integrated marketing automation.

Jack Kosakowski is the global head of Social Sales Disruption at Creation Agency, the second largest marketing automation agency in Europe. In today’s installment, I chat with Jack about utilizing social media to add value to the sales funnel.

Tom Stanfill is the Co-Founder and CEO of ASLAN Training and the author of UnReceptive. A customer's willingness to listen matters more than your ability to communicate. Tom discusses the concept of receptivity and how unreceptive buyers refuse to be influenced by sellers. Tom digs into identifying emotionally closed customers and honing skills beyond playbooks and strategies to influence a customer's willingness to listen. Andy also puts a spotlight on many sellers’ reliance on top of funnel and a rather lazy acceptance of low rin rates. HIGHLIGHTS Find common ground in the customer's whiteboard Observing a shift from salesy to authentic sales behavior Influence a customer's willingness to listen Low win rates: Product-market fit or bad selling?  QUOTES Persuading an emotionally-closed person will backfire - Tom: "It comes from this principle that I call the Cornerstone Principle because it's a cornerstone of everything we teach is that, when someone's emotionally closed, the more you try to persuade them, the more closed they become." Start a conversation based on the customer's whiteboard - Tom: "Most people really do have a whiteboard. If they don't, metaphorically, they have a whiteboard and the whiteboard is real simple. They want something. Everybody wants something, and then they have a plan to get there. Everybody. And so, if I start with what's on their whiteboard, it always captivates their attention."  Helping customers authentically creates a competitive advantage - Tom: "Drop the rope. Don't try to manipulate people and control them because control's just an illusion, and people will respond. And that is a competitive advantage that you will have that will separate you from the 98 other people that are sending the same emails and the same LinkedIn requests and the same message over and over again." Find out more about Tom in the links below: LinkedIn: https://www.linkedin.com/in/tomstanfill/ Company website: https://www.aslantraining.com/ Book website: https://www.unreceptivebook.com/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Ron joins me to share the 7 traits shared by great sellers, how to grow a high performance sales culture and how to increase your influence.

Phil Singleton, content marketer and co-author with John Jantsch of SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, and Bridget Gleason, VP of Sales for Logz.io and my regular partner, join me on this episode.

Lee Salz is a sales management strategist and author of several books including Sell Different! and Sales Differentiation which helps sellers win more deals at the prices they want. Lee discusses why this is important especially when the differences between your product and the competitor's product are very slim. Lee explains that how you sell is equally important as what you sell, if not more so. He shares how to sell to decision influencers, as well as the reasons why top sellers put their buyer's needs before their own. Lee also digs into the buying experience and how to ask horizontal and vertical questions during discovery. HIGHLIGHT QUOTES Create a matrix of outcomes to guide discovery meetings - Lee: "You reverse engineer the meeting and you start by asking yourself this question, 'It was a great meeting if I accomplished what?' Identify the outcomes that would make for a great discovery meeting. And if you think of it in terms of a matrix, the left-hand column, here are the desired outcomes." "The subsequent columns are, what am I going to ask? What am I going to say? What am I gonna do before, during, and after the meeting to achieve each one of those desired outcomes? So what questions am I gonna ask? Only the ones that correlate with the outcomes on my list." Horizontal and vertical questions for discovery - Lee: "Horizontal questions parallel the scanning process. They're scan questions, they're superficial questions to acquire some data points. But that's what the dentist is doing when he is going tooth by tooth, he's scanning. But then when the hook sticks, that's when the analysis happens and we don't do that enough. And that's what I refer to as vertical questions. Getting a complete picture, a 360-degree picture of that particular data point. A lot of times I see salespeople ask questions for one reason. You know what that is, Andy? To have something to write down." Skills practice may seem like a drag but it is necessary - Lee: "Love me on payday. Love me when you make President's Club just like mom and dad made you eat your vegetables. That's what sales management needs to do with their salespeople and make sure skill practice is happening religiously." Find out more about Lee and get his books in the links below: LinkedIn: https://www.linkedin.com/in/leesalz/ Website: http://selldifferentbook.com/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

In this episode, Brad Szollose (the author of the award-winning book Liquid Leadership: From Woodstock to Wikipedia--Multigenerational Management Ideas That Are Changing the Way We Run Things) and I discuss new styles of leadership - primarily how to get progressive tech-savvy Gen Y and analog driven Baby Boomers working together.

In this episode, we apply the Pareto Principle to the concepts of sales and marketing. Perry Marshall, bestselling author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, joins me on this episode.

Bridget Gleason, Head of Sales and Customer Success at Tidelift, joins for the final episode of the Accelerate! podcast. What!? That's right. We have some HUGE changes coming to show next week. Tune in today to learn what's happening.

Anthony Iannarino, best-selling author of The Only Sales Guide You’ll Ever Need, and author of the new book, The Lost Art of Closing: Winning the Ten Commitments that Drive Sales, joins me for the fourth time on this episode.

In this episode, we discuss the best sales books and how those can help salespeople only become more effective.

Vince Beese is the head of Enterprise Sales at Kustomer (which was just acquired by Facebook). Vince has been selling big deals into the enterprise and leading enterprise sales team in the SaaS space for a long time, so settle in for a great conversation about the big changes we’ve seen in enterprise sales this past year. We'll dive into which changes we think will be permanent and which were, or are, just temporary stopgaps. Plus, we dig into the topic of whether the whole “modern selling” movement has been oversold and is leading too many sales organizations down the wrong pat

Dan Pink, author of When: The Scientific Secrets of Perfect Timing and five other Wall Street Journal and New York Times bestselling books, joins me on this episode. Originally recorded October 2018. _ Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy

Marcus Chan (Founder of the Venli Consulting Group) is one of the Top Sales Influencers to Follow in 2021 according to Salesforce. In our conversation today we cover a lot of ground. Beginning with how Marcus got his start in sales: selling Speedo swimsuits. We talk about our passion for sales coaching. And dive into what we can all do to improve the coaching that is provided to sellers. Then we talk a bit about how selling has changed in the past couple years. Before discussing the changes that will occur over the next few years. All of this and much, much more. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

Peter Fader, is a professor of Marketing at The Wharton School of the University of Pennsylvania, and the co-founder of Theta Equity Partners. In this episode, Peter and I talk about how you can maximize a customer's long-term financial value to your company by aligning the development and delivery of your products and services with their current and future needs. We’ll also dig into how to develop a deeper understanding of the characteristics of your highest-valued customers and from that develop the strategies to find and acquire more customers with similar characteristics. 

In today’s episode, Gene and I discuss the steps entrepreneurs should take to establish a leadership position in the market they serve.

In this week’s podcast episode, Alastair Woolcock is joined by Revenue.io VP of Sales, Ryan Vaillancourt. They dive deep into the practical applications and impacts of generative AI in the sales domain. Ryan, drawing from his extensive experience on the front lines, shares provocative insights on how generative AI is reshaping research, preparation, and action in sales. The discussion focuses on the top use cases for generative AI in driving team performance, highlighting the transformational role of technology in streamlining sales processes and enabling actionable intelligence. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Ryan Vaillancourt (VP of Sales, Revenue.io) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Verne and I discuss are the challenges blocking startups from scaling up and his advice for accelerating your growth.

For sales reps, collaborating with marketing can be one of the most fruitful internal strategies. William Wickey, Senior Manager of Content and Media Strategy at LeadGenius, and one of the authors of an ebook, 2017 Trends & Tech Guide for B2B Sales & Marketing, joins me on this episode.

In today’s episode, Viveka von Rosen and I chat about LinkedIn, social selling and how businesses can use these platforms to build a stronger relationship with their prospects and clients. Rosen is the leading LinkedIn, social selling expert, and author of LinkedIn Marketing: An Hour A Day.

Anthony Iannarino is an international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex B2B sale. In this episode we're talking about Anthony's new book, Elite Sales Strategies. I always love talking with Anthony because he is one of the smartest people in the sales profession. And I love the new perspectives he brings to the table because that's what we need. New ways of looking at old challenges. Today we're diving into a new way of framing and assessing the value you bring to your buyers. Anthony calls it being One-up. You're in the One-Up position when your knowledge and experience benefits your clients, which makes your expertise invaluable. One-Up means seeking to solve the client’s problems, especially those beyond the scope of your prepackaged solution. The flip side of being One-up is being One Down. And Anthony shares what that means and how to avoid getting into a one down position relative to your buyers. We get into all of this and much much more. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

My regular guest on Front Line Friday is Bridget Gleason. Bridget is VP of Corporate Sales at SumoLogic. On this episode, Bridget and I talk about a variety of essential sales topics for sales leaders: why it’s important for sales leaders to celebrate the small successes; the importance of helping sales reps develop patience; how to develop and maintain a positive attitude; why sales reps need to physically practice every sales interaction before they talk to the prospect; and, how sales reps can become better listeners. Be sure to listen to this episode today!

Kate Leidy is the founder of Strively and today we talk about second chances. Strively's work is to prepare and mentor former inmates to enter the workforce as successful SDRs in tech companies. It's part of her larger mission to to create a more diverse and inclusive workplace in the tech sector. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP-ED Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

Accelerate! Expresso. It's a weekly round-up show that contains snippets from each interview from the previous week's slate of guests. These clips have been edited into tight, short show that will give you just a taste of the insights you missed if you didn't catch every episode of Accelerate! In this episode, you'll hear from excerpts from my conversations with the following experts: Sally Duby, Josiane Feigon, Lincoln Murphy, Philip Schweizer, Bridget Gleason and Alex Berman

Gerald and I discuss how to provide the transparency and responsiveness that transforms the customer buying experience and produces more sales.

Eric Siu is the CEO of ClickFlow and Single Grain and the author of a new book, "Leveling Up: How to Master the Game of Life." Eric has written an interesting book about applying the lessons he learned in becoming a top gamer, to his personal and professional development. As Eric writes in his book Even though most people think gaming is a waste of time, he found that it shaped his mindset and taught him how to think critically. We dive into why he believes it's important to think of yourself as a perpetual newbie in whatever you're doing. So you don't have preconceived biases or sense of entitlement, prevent you from taking the risks you need to take to reach your goals faster. And we dig into the various power ups, just like in games, that Eric believes can lift you to the next level. Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andy Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP-ED Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

Andres Lares is the CEO at Shapiro Negotiation Institute and the author of a new book, Persuade: The 4-Step Process to Influence People and Decisions. Today we're talking about persuasion and influence. First, we dig into the differences and why this is important in how you sell. Then we dive into the steps that Andres lays out in his book to build influence: Build Credibility, Engage Emotions, Demonstrate Logic, and Facilitate Actions. Finally we talk about the correlation he sees in these four steps and Maslow's Hierarchy of Needs. It's a very interesting perspective to hear on negotiations. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Whitney Johnson is the author of the book, "Disrupt Yourself: Master Relentless Change and Speed Up Your Learning Curve" First things first, I love this book. If you’re in sales and you’re struggling to improve your performance, and perhaps need some additional motivation to make a change, then you need to read Whitney’s book. We cover a lot of ground in this conversation. She explains how the S curve of innovative disruption (popularized by Clayton Christensen's famous book, The Innovator’s Dilemma) can be applied to your personal disruption and transformation. We dig into the psychology and neuroscience related to personal transformation and the factors that drive your motivation to learn. And we talk about why some people feel it’s a big risk to invest in their own development. _ Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy

Ralph Barsi is the VP for Global Inside Sales at Tray.io and he joins today's show to discuss Andy's latest book Sell Without Selling Out. The book shows sellers the journey through the buyer's perspective and how to change some salesy behaviors that buyers hate. Andy refers to the value of intentionality in getting buyers closer to a decision and encourages sales leaders to promote creativity and autonomy in their organizations. Andy also discusses the 4 pillars or human skills you need to succeed in sales: connection, curiosity, understanding, and generosity. HIGHLIGHTS Sell Without Selling Out: Be in your buyer's shoes Being intentional increases your odds of success Sales leaders must encourage autonomy and initiative 4 Pillars: Connection, Curiosity, Understanding, and Generosity The difference between good and bad sellers is very small QUOTES Andy: "It requires intentionality to do it well. You have to be intentional about self-assessing. You have to be pragmatic about it. You have to be intentional about every interaction you have with a buyer about what is the value I'm going to provide to them in this interaction is going to help them move closer to making a decision." Andy: "More sales leaders should step up to allow their people this autonomy. In fact, the science is pretty clear that when you give humans more agency over the choices they make, they're going to be more creative and productive and innovative in how they get the job done." Andy: "Two things. One, that works both for you as a seller, right? If you're trying to understand what you're doing as a seller, try to change it. Same applies to your buyers. If you're truly trying to understand what's most important to your buyer and help your buyer understand what's most important to them, try to change what they're doing." Andy: "I really don't think that there's good sellers and bad sellers. I think there are people that think and who are thoughtful about things and those who don't. The differences are really small between what you might consider a good seller and a bad seller. And so, everybody has this capability of making that transition. It's small things that make a difference." Find out more about Ralph in the link below: LinkedIn: https://www.linkedin.com/in/ralphbarsi/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Bobbie and I discuss how sales reps need to replace their old-fashioned sales processes with modern techniques to identify and engage with prospects.

Gopkiran Rao is the Chief Strategy and Marketing Office at MindTickle. In this episode we discuss why now it is more important than ever for organizations to effectively and appropriately – engage their customers and prospects in conversation, not in sales cycles. We explore what that means in terms of the business acumen and agility that sellers need to possess to effectively engage in today’s environment. Plus, we dig into what it means for sellers these days to be sales ready.

Doug Winter, Founder and CEO at Seismic, joins me on this episode.

Nadjya Ghausi, VP of Marketing at Prezi, joins me on this episode.

In this episode, Alice Heiman, Founder of Alice Heiman, LLC, and an expert at helping companies increase their sales, lays out a step by step plan any SMB can use to develop more prospects. Alice provides effective strategies for mining more business from existing customers, developing a consistent flow of referrals and creating a sustainable mix of inbound leads and proactive outbound prospecting. If you’re a CEO, VP of Sales or Sales Ops, or a sales leader, you do not want to not miss this episode with Alice Heiman.

Bridget Gleason is VP of Sales for Logz.io and my regular partner on Front Line Fridays.

Judy Robinett, startup funding expert, advisor to investors and startups, and author of a great book, titled, How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits, joins me on this episode.

In this special episode with Jeb Blount, we unlock the secrets of ultra high performance sales professionals.

Derrick Jenkins is the Head of Marketing at Owler. Derrick talks about the uses of Owler when it comes to sales prospecting and why, even with how crucial it is, some salespeople still don't do their research early on. He also talks about the fear of missing out (FOMO) and how it spills over to the sale process and overall buyer's journey. Derrick highlights the buying experience and the many factors that come into play when deciding how to make your sellers more effective. HIGHLIGHTS Why some salespeople still show up unprepared about their products Don't confuse personalization and being personal The effect of urgency in the sales process and buyer's journey Creating a positive buying experience as a seller QUOTES On the importance of doing research beforehand - Derrick: "At the very least, I could guesstimate information about their competitors or ask a colleague for some information. And just before I even started planting seeds about my business or my solution, try to figure out a little bit about what they're all about. And if not, if I didn't know it, start asking questions about it." The sense of FOMO and what it means for sellers - Derrick: "I think the only reason why we have so much news out there is to keep you informed. So, you're staying ahead, you're staying on top of [the] trend and that is a form of not missing out. So I don't think it's ever going to go away as a trend to attract people. No one wants to be the last to know something.” Find out more about Derrick in the links below: LinkedIn: https://www.linkedin.com/in/derrick-jenkins-70114a2/ Website: https://corp.owler.com/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Richelle Shaw built her first business from $300,000 to $36 million in less than 5 years and then lost it all after the 9-11 tragedies. However, that did not stop her because she would later rebuild her business to a million dollars in less than 5 months. Richelle is the author of The Million Dollar Equation. On today’s show she breaks down what the book is about and how it can help entrepreneurs put strong systems in place that will help them succeed and grow their business.

In this episode we unlock the methods sales managers can employ to multiply the output and effectiveness of their teams.

Sales reps are more overwhelmed and overtooled than ever. Kamil Rextin (Founder & General Manager at 42 Agency) joins Alastair this week to share his insights on the current trend of platform consolidation and explains how to identify the right problems to solve in order to personalize your outreach. Tune in to also get Kamil's tips on how to avoid technical debt, segment your audience, and use the right tools for the job. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Kamil Rextin (Founder & General Manager, 42 Agency) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Everyone's talking about AI right now, but figuring out the best ways to actually utilize AI is what RevOps teams need to focus on. Luckily, Steve Hallowell (VP of Strategic Services at Highspot) is back with us to discuss the future state of enablement and the implications of AI across the industry. We also talk about how AI can be used to simplify the data that sales reps have to deal with, and how AI can help change behavior and prioritize actions to make the most impactful change. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Steve Hallowell (VP, Strategic Services, Highspot) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast *If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Craig and I discuss how very capture buyers’ attention, how to create a story matrix and why stories of failure can be so persuasive.

Jeff Hyman, Chief Talent Officer at Strong Suit, and author of Recruit Rockstars: The 10 Step Playbook to Find the Winners and Ignite Your Business joins me on this episode.

Leahanne Hobson is the founder and CEO of Alinea Partners, a consulting firm that helps large IT companies assess and transform the buying experiences of their customers. On today's episode, Leahanne shares research on why 80% of CEOs believe they deliver superior customer experiences, but only 8% of their customers agree. We talk about why there's such a gap in the perceptions of the buyers vs the selling organization. Then we dig into why sales leaders seem to be so out of touch with the reality of how their buyers experience them. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Kristie Jones is the Principal of the Sales Acceleration Group. On this episode we're talking about hiring and Kristie's 5 steps for effective sales hiring. We dig into the questions that companies should answer to build a good hiring profile. And we explore why we rarely see a hiring company ask their buyers: What qualities and skills do you need from our sellers to help you do your jobs? More on Andy: Connect on LinkedIn Pre-Order Andy's book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Jordan Henderson (Director of RevOps), Brandon Redlinger (Sr. Director Product Marketing) and Jonathan Stevens (Sr. Manager of Marketing Operations and Automation) of ringDNA stop by to discuss their new RevOps Podcast. And today, you guessed it, we're talking RevOps! Like, what is Revenue Operations (RevOps)? What is the goal of RevOps? How does it fit into the overall organization? And how do traditional sales, marketing and success roles fit into RevOps. Plus, we dive into how sales teams and individual contributors benefit from the work of RevOps. All of this and much much more. Don't miss this episode. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Marcus Sheridan, marketing and sales expert, Founder of The Sales Lion, and author of the new book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer.

My regular guest on Front Line Friday is Bridget Gleason. Bridget is VP of Corporate Sales at SumoLogic. On this episode, Bridget and I focus on the process of hiring quality sales reps for high velocity sales teams. We discuss the specific challenges managers face in quickly scaling sales teams. We provide advice about how to accurately define positions and work roles to attract the right candidates. And, we discuss how to develop an effective process for interviewing and verifying the qualifications of the potential candidates. If you’re hiring sales reps, or you’re a sales rep looking to be hired, this is an important episode to listen to.

Andy Molinsky, author of Global Dexterity: How to Adapt Your Behavior Across Cultures without Losing Yourself in the Process and Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence, Brandeis International Business School Professor, and Harvard Business Review writer, joins me on this episode.

In this episode, Ben Sardella, co-founder of Datanyze, discusses how outbound sales teams need better data to inspire more and better sales conversations with new prospects. He shares how a new generation of sales tools, like Datanyze, are helping sellers to fill the top of the funnel with the right prospects at the right time. Included among the subjects we discuss in this conversation are: The hidden triggers that alert sales reps to specific prospect interest that they can’t find on their own. How your sales team could be transformed if it were able to learn that a potential prospect had stopped using a competitor’s product How to use firmographic data to provide greater insights into potential buying behaviors. How to leverage data about past deals, both won and lost, with your sales engagement platform to drive better sales conversations and increased conversions. If you’re a sales leader, sales manager, or sales rep, this episode is definitely worth the investment of your time to listen.

Derek Jankowski is the Vice President of Sales at ServiceCore. Which is a great example of a company that is using software to disrupt an industry that most people think of a decidedly low tech. On today's episode we dig into Derek's journey in his sales career; including the start he got in sales in college and how that ultimately led to his current role scaling a sales team at Service Core. We also talk about Derek's passion project, his side venture called Next Level Sales Leadership. Which is focused on helping new(ish) sales leaders get the knowledge and skills they need to be more successful, faster! Most FLMs are craving this type of support and we dig into what Derek is providing through his venture. More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Larry Levine, professional coach, podcaster, and Amazon best-selling author of Selling From The Heart: How Your Authentic Self Sells You, joins me on this episode.

Phil M Jones is the author of the mega best-selling sales book, Exactly What to Say: The Magic Words for Influence and Impact. In today’s conversation we talk about “magic words”. I really like Phil’s book. He provides incredibly simple (yet highly effective) takeaways about the phrases that any seller can incorporate into their day-to-day selling that open the doors to in-depth conversations with buyers, help you understand and effectively answer objections, and thoughtfully challenge a buyer’s perspective. We’re going to go over a number of examples from Phils’ book, including my favorite “magic words” that you can use to help your buyers visualize success. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Geoff Colvin is the NYTimes best-selling author of a couple of my favorite business books, "Talent is Overrated" and "Humans Are Underrated." On today's episode we dive deep into how technology has been changing the nature of work and what this will mean for sales. We dig into how the definition of great performance is being changed. And why research shows that in a future filled with AI that great performance requires us to be more intensely human. This interview was recorded in 2017.

My guest on this episode of Accelerate! is Dan McDade, Founder and CEO of PointClear and author of The Truth About Leads. Among the many topics Dan and I discuss are the importance of sales & marketing alignment in lead generation, effective strategies to improve sales & marketing collaboration, the differences between inside sales reps and outside sales executives and how to choose the right candidates for each role, and establishing good KPIs, such as the percentage of sales qualified leads an effective sales organization should expect to close.   KEY TAKEAWAYS [2:46] Dan take a point from his book, The Truth About Leads, to discuss how marketing departments are spending too much for the leads the generate. [4:59] Dan discusses The SiriusDecisions Demand Waterfall  and breaks down the difference between the marketing qualified lead, the sales accepted lead, and the sales qualified lead. [7:13] Why companies need to have an independent team, composed of the CFO and executives outside of sales and marketing, to evaluate the causes of lead failure between marketing and sales. [14:11] Dan talks about his 3 categories of salespeople, hunters, beaters and farmers, and explains which type of salesperson best succeeds as an inside sales reps. [16:53] Dan asserts it is a mistake to train account executives by starting them as inside sales reps as each position requires an entirely different skill set. [20:04] According to research from SiriusDecisions, sales reps close about 20% of the sales qualified leads at average companies, while those at best in class companies close about 30% of the sales qualified leads. [24:08] Why companies need to adopt account-based marketing and the reasons why marketing automation doesn't work for everyone. MORE ABOUT DAN MCDADE What’s your most powerful sales attribute?ROI. Who is your sales role model?The late Tom DiPrizio of Dun & Bradstreet. What’s one book that every salesperson should read?New Sales: Simplified: the Essential Handbook for Prospecting and New Business Development, by Mike Weinberg. What music is on your playlist right now? Jersey Boys.   CONTACT DAN MCDADE Website: Pointclear.com Book: The Truth About Leads, by Dan McDade Email: dan.mcdade@pointclear.com

Drew Neisser is the Founder of Renegade and CMO Huddles, host of the CMO Podcast, and Author of the new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. Marketing has become more complicated without necessarily becoming more effective.  Today, Drew talks about the tough environment of CMOs and delves into why a single clear and consistent message is far more likely to get the sale over a matrixed approach. He also discusses how and why clearing away the clutter of your messaging makes a world of difference for your buyer. HIGHLIGHTS Rising from setbacks: Drew enters content creation as he reinvents his business CMOs clear away the clutter and today work closely with the CRO Marketing has become way more complicated but rarely more effective An 8-word purpose-driven story statement is your North Star QUOTES A CMO focuses the organization’s product and messaging - Drew: "A great CMO, who is a leader, recognizes the sort of emotional impact of choice of words and visuals and design and will use that to inform communications across the organization, internally and externally. And they often will be the only one in the organization who won't just say ‘Well, let's just tell them it's cheaper, faster, and better’, right? They might be the only one in the organization that will say, ‘You know what? I know we have 15 features but I can only comprehend 1 big one and 3 subsets of that. They're the only ones who can bring focus to this thing.’" Your brand must have a single message in 8 words or less - Drew: "You have to have a big idea to begin with. And if you don't have a big idea and you don't have what we call purpose-driven story statement or something that encapsulates the, I'm going to call it the sort of the purpose of the brand and a promise of the brand all put together magically in 8 words or less, if you don't do that, then there is no hope that the rest of the stuff is going to hang together." A single unified message produces higher rates of sales success Drew: "Brands that put 1 message in the marketplace can make it easier for the customer to buy them based on 1 major promise. I have a higher success rate than ones that offer 25 things." Find out more about Drew and get his book in the links below: LinkedIn: https://www.linkedin.com/in/drewneisser/ Website: https://renegade.com/ Amazon: https://www.amazon.com/Renegade-Marketing-Building-Unbeatable-Brands/dp/173721251X More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Scott Roy and Roy Whitten are the CEO and Director of WR Partnership respectively, as well as the co-authors of the book titled Decision Intelligence Selling. They dive into what selling is and isn’t and it has everything to do with increasing a buyer’s decision intelligence. They share the lessons they learned selling to developing countries and the central role of changing attitudes in being truly effective salespeople. HIGHLIGHTS Selling multimillion deals in London is the same as selling seeds in Cambodia DQ: Selling is not about persuading, it's about raising decision intelligence Transform management so selling becomes more about behavior change QUOTES Decision intelligence defined - Roy: "This view of selling that it's fundamentally about convincing people to buy, that is one of the reasons that things aren't working. And this is why we've developed decision intelligence selling that what DQ selling is about is not trying to convince the customer to buy, it is leading the customer to improve their decision intelligence, their DQ, so that they can make the best possible decision for their business." The fundamentals of transforming people - Roy: "If you're going to really transform somebody, you've got to go after 3 things: their attitude, their competence, and the way they execute. And you've got to do it in a holistic fashion and it starts with transforming and giving people the ability to literally recognize their mindset and shift it. Not wait for it to shift, but shift it themselves. That is part of the magic sauce." Change the way people manage to change the way sellers sell - Scott: "Managers can screw things up faster for a sales team than the management coach can get to them to help fix it. Managers, with one email or one one-to-one conversation or the way they set targets or the way they jerk people around in targets or they can do more damage in 5 minutes than 1 attitude coach just can't be there to fix it. So we think what's needed is a transformation in management." Find out more about Scott and Roy in the links below: LinkedIn (Scott): https://www.linkedin.com/in/scottaroy/ LinkedIn (Roy): https://www.linkedin.com/in/roywhitten/ Website: https://www.wrpartnership.com/ Email: contact@hwrpartnership.com Amazon book link: https://www.amazon.com/Decision-Intelligence-Selling-Transform-People/dp/1952654068 More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Dan Pink, author of When: The Scientific Secrets of Perfect Timing and five other Wall Street Journal and New York Times bestselling books, joins me on this episode. Originally recorded October 2018. More on Andy: Connect on LinkedIn Pre-Order Andy's book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

In this episode, Howard and Alastair are once again joined by Jessica Gilmartin, CMO at Calendly, to delve into the disruptive impact of AI on customer engagement and marketing. They explore how AI tools are transforming Customer Support, providing a more efficient and personalized experience. They also discuss the importance of data-driven strategies to optimize customer interactions and retention for long-term growth. Follow the Hosts on LinkedIn: Alastair Woolcock (CRO, Revenue.io) Howard Brown (CEO, Revenue.io) And our Special Guest: Jessica Gilmartin (CMO, Calendly) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Strategy & Enablement Podcast RevOps Podcast Selling with Purpose Podcast *If you'd like to ask the guys a question that could get answered on the show, call our message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Bridget Gleason is the Chief Sales Officer at Silk. In case you weren't paying attention, this is Episode 1000 of the Sales Enablement podcast! And Bridget is the only person who could have been my guest for this milestone. Why? Well, for starters, Bridget has been a guest on 130 of the 1000 episodes. For newer listeners, you might not know that Bridget was my co-host every Friday for the first few years of this show. We called those episodes Frontline Friday because Bridget has been on the front lines of sales, as a CRO, CSO or VP of Sales for high growth starts for many years now. So, in our conversation today, we're turning the hosting duties over to Bridget. She's asking the questions. In particular, she's asking me questions about my new book. About Andy: Connect on LinkedIn Pre-Order Andy's new book on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Donald Kelly, also known as The Sales Evangelist, is the host of The Sales Evangelist podcast and founder of TSE Sales Training and Coaching. In today's episode, Donald tells me he believes anyone can sell if they possess 3 traits: the desire, the hustle factor and proper training.

Anthony is the President and Chief Sales Officer of SOLUTIONS Staffing, an International Speaker, Sales Leader, and Author of Elite Sales Strategies. He talks about assessing the value that sellers can bring to their buyers and expands on the concept of being "one up". Anthony also shares his insights on why sellers should be in more positions of leadership, communicating problems effectively in sales conversations, and holding on to learnings from one prospect or client to be better prepared for the next. HIGHLIGHT QUOTES Anthony on the need for outside perspective: "When you start thinking about this group thing where everybody believes the same thing and they've all got the same information, you're ignorant about most things. You have very little domain authority in just about anything and you have very little experience in everything that is known." People have been quitting their jobs every month since the pandemic - Anthony: "You start looking at numbers like that and then you have 'the young people are great but they don't know how to do anything yet.' Do we need people who still know how to do things? Try to get the baby boomers to come back" Find out more about Anthony in the links below: LinkedIn: https://www.linkedin.com/in/iannarino/ Blog: https://www.thesalesblog.com/ Send a copy of your receipt for the Elite Sales Strategies Book to anthony@b2bsalestraining.com and get a bonus workbook! More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Jake Dunlap, CEO and Technology Leader at Skaled, joins me on this episode.