SaaS Sessions (Sunil Neurgaonkar)
Explorez tous les épisodes de SaaS Sessions
| Date | Titre | Durée | |
|---|---|---|---|
| 18 Aug 2020 | S3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap | 00:20:54 | |
In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap. We discussed what different roles the partnerships function plat at different stages of the company. Then we talked about how CleverTap scaled up their partnerships channel. Connect with Ketan - https://www.linkedin.com/in/ketanpandit/ Checkout CleverTap - https://clevertap.com/ Visit our website - https://saassessions.com/ | |||
| 17 Apr 2024 | S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Success at AppZen | 00:33:56 | |
In this episode, I hosted Luke Diaz, Director of Customer Success at AppZen. Luke is passionate about building and leading high-performance customer-success orgs. We explored strategies for achieving best-in-class gross and net retention, emphasizing the importance of customer onboarding, churn post-mortems, and aligning compensation plans. We also discussed how to use the voice of the customer to prevent churn. All this and more with Luke in this episode. Connect with Luke on LinkedIn. Visit our website - https://saassessions.com/ | |||
| 05 Sep 2020 | S3E7 - How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia | 00:34:52 | |
In this episode, we hosted Francois Kulik, Head of Global Pipeline Generation at Algolia to talk about how he manages the global B2B pipeline for Algolia. He also tells how his teams' collaboration with marketing helped them achieve more during this pandemic. Pipeline prediction is hard, but Francois tells us how he does it at Algolia. All this and more in this episode. Connect with Francois - https://www.linkedin.com/in/francois-kulik-b161735/ Check out Algolia - https://algolia.com/ Visit our website - https://saassessions.com/ | |||
| 27 Apr 2019 | S1E5 - Unscripted Sessions ft. Santosh Panda, Founder and CEO of Explara | 00:24:55 | |
Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events. He pinpointed the driving factors behind their 600% hypergrowth in 2012. He also shared his views on how early stage CEOs should decide what things to focus on to achieve a growth trajectory and many more valuable insights. If you're an early stage startup CEO, then you should listen to this episode. If you want to get connected with Santosh, reach out to me or connect with him on LinkedIn - https://www.linkedin.com/in/santoshpanda/ Visit our website - https://saassessions.com/ | |||
| 22 Aug 2020 | S3E3 - How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo | 00:33:42 | |
In this non-saas episode, we hosted the Vaidehi Murthy, Social Media @ Dunzo, aka queen of puns. We discussed how brands should manage their social accounts. Vaidehi tells us stories about how they do it at Dunzo. We also talked about using social media for sales and accelerating your funnels too. All this and much more in this episode with Vaidehi. Follow her puns - http://twitter.com/butvai Visit our website - https://saassessions.com/ | |||
| 06 Jun 2022 | S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks | 00:41:42 | |
We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode. Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, and now at Springworks. Springworks is one of the fastest-growing HR tech companies in India known not only for tech but also for their innovative culture OS. Abhash shares the playbooks and all the secrets behind the amazing culture at Springworks. We talked about building the right culture from scratch and how to take the top-down approach to implement it. We also discussed how culture overpowers good/bad leadership. All this and much more with Abhash in this episode. Connect with Abhash on LinkedIn - https://www.linkedin.com/in/AabhashK/ Checkout SpringWorks - https://www.springworks.in/ Visit our website - https://saassessions.com/ | |||
| 20 Jan 2021 | S4E2 - State of SaaS in India ft. Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners | 00:27:47 | |
In this episode, I hosted Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners, to discuss his thoughts on the State of SaaS in India. Shailesh played leadership roles at companies like Birla Global Finance, Tata Finance, Infosys, and more. He’s currently the founding managing partner and CIO at Exfinity Venture Partners. Exfinity is a tech fund backing enterprise B2B companies in the India and India-US corridor. Their portfolio includes companies like Moengage, Mad Street Den, Locus, and more. We also discussed the challenges in India's SaaS ecosystem and how Shailesh and his team are helping to overcome these challenges. All this and more with Shailesh in this episode. Connect with Shailesh on LinkedIn - https://www.linkedin.com/in/shailesh-ghorpade-4661b26/ Visit our website - https://saassessions.com/ | |||
| 18 Jul 2019 | S1E17 - Aligning Marketing and Sales ft. Jeff Davis | 00:23:58 | |
Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development. In this episode, we talked about aligning your Sales and Marketing for maximum ROI. We also discussed about the reasons B2B companies are finding it difficult and costly to achieve sustainable revenue growth. What could be the missing piece of the puzzle? All this and much more along with Jeff. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffreydavisii/ Connect with Jeff on Twitter - https://twitter.com/jeff_davis2 The Alignment Podcast - https://www.jeffdavis2.com/thealignmentpodcast Visit our website - https://saassessions.com/ | |||
| 12 Jun 2019 | S1E13 - How does engineering affect the growth of SaaS ft. Anupam Bhatt | 00:29:43 | |
In this episode Anupam Bhatt (Architect and Technical Program Management at IBM) takes us behind the scenes and explains how the engineering team plans for growth and scale. Anupam talked about how systems are designed and how planning for scale starts from day 1. How engineering teams adapt to sudden spikes and how they deal with situations that get out of control. Anupam also went through challenges engineering teams face and shares his learnings based on his experiences. If you've wondered what happens behind the scenes when a flash sale goes on or when there is sudden traffic for a product, this is a much listen for you as Anupam explains exactly what happens in the background. You can find Anupam on LinkedIn here : https://www.linkedin.com/in/anupambhatt/ and on Twitter here https://twitter.com/Mr_Bhatt Visit our website - https://saassessions.com/ | |||
| 28 May 2019 | S1E11 - How to create a user on-boarding funnel for your SaaS? ft. Kishan Gupta | 00:16:56 | |
In this episode, Kishan Gupta, CEO of UXCam talks about user on-boarding funnel and how does a typical funnel for a SaaS look like. He also talks about the best practices that SaaS businesses should follow while crafting the on-boarding funnel. Connect with Kishan on LinkedIn - https://www.linkedin.com/in/kishangupta/ UXCam website - https://uxcam.com Deliver the perfect app experience by capturing and visualising user interaction data with UXCam. Visit our website - https://saassessions.com/ | |||
| 18 Mar 2021 | S4E7 - Customer Success 101 ft. Sandhya Tomer, Director of Customer Success at Whatfix | 00:19:18 | |
In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success. She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes that consultants can be good at Customer Success. All this and more with Sandhya in this episode. Connect with her on LinkedIn - https://www.linkedin.com/in/sandhya-t-20980b7/ Visit our website - https://saassessions.com/ | |||
| 04 Mar 2021 | S4E6 - Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at Finly.io | 00:21:46 | |
In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.io Finly simplifies accounts payables for businesses. Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly. Veekshith talks about this approach and how it helped them build the company. He also talks about their objectives for 2021 and how they're expanding to middle-east market. All this and more with Veekshith in this episode. Connect with Veekshith on LinkedIn - https://www.linkedin.com/in/veekshith-rai/ Follow Veekshith on Twitter - https://twitter.com/VeekshithCRai Check out Finly - https://finly.io/ Visit our website - https://saassessions.com/ | |||
| 26 Aug 2020 | S3E4 - How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool | 00:34:07 | |
In this episode, we hosted Kevin White to talk about overcoming growth plateaus. Kevin is currently the Head of Marketing at Retool. Retool is a fast way to build internal tools. You can use their Drag-and-drop building blocks and connect them to your databases and APIs to build your own tools, instantly. Previously, he was heading Growth marketing function at Segment, which is one of the leading customer data platforms. To start with, Kevin explains what's a growth plateau and his experience with reaching a stagnated growth stage. He also shares tips on how he overcame those plateaus and shares a tried & tested way of foreseeing the plateau. We also discussed, "Growth at all costs mindset" - good or bad? Connect with Kevin - https://www.linkedin.com/in/kevbosaurus/ Check out Retool - http://retool.com/ Visit our website - https://saassessions.com/ | |||
| 11 May 2020 | S2E12 - A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix | 00:21:21 | |
In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing. How to think differently when you know your purpose is clear? How to take the roads less traveled? And how to make your team take the same road as well? All this and more with Siddharth Sharma. Connect with Sid - https://www.linkedin.com/in/siddharthsh/ Check out Karix - https://www.karix.com/ Visit our website - https://saassessions.com/ | |||
| 02 Sep 2020 | S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere | 00:44:15 | |
In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020. Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand. He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impacted their revenue. How sustainable is this new model for events? Will everyone adapt to it? Find out more in this episode with Anish. Connect with Anish - https://www.linkedin.com/in/anishthambi/ Connect with Deepika - https://www.linkedin.com/in/deepikavani/ Visit our website - https://saassessions.com/ | |||
| 15 Nov 2019 | S1E22 - Unscripted sessions ft. Liam Martin, Cofounder of Staff.com and Time Doctor | 00:26:44 | |
In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years. Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees. He also talks about the challenges involved in remote work and how to overcome them. Connect with Liam on LinkedIn - https://www.linkedin.com/in/liammcivormartin/ Check out Staff.com - https://staff.com/ Check out Time Doctor - https://www.timedoctor.com/ Check out Running Remote conference - https://runningremote.com/ Visit our website - https://saassessions.com/ | |||
| 11 Oct 2020 | S3E14 - Unscripted Sessions ft. Max Armbuster, CEO of Talkpush | 00:21:59 | |
In this episode, we hosted Max Armbuster, CEO of Talkpush. Connect with Max on LinkedIn - https://www.linkedin.com/in/maxarmbruster/ Check out Talkpush - https://talkpush.com/ Visit our website - https://saassessions.com/ | |||
| 17 Sep 2019 | S1E20 - Unscripted sessions ft. Baptiste, CEO of Crisp IM | 00:22:50 | |
In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM. Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly. Baptiste explains how Crisp IM is a unique and useful IM tool for your business. Visit Crisp IM's website - https://crisp.chat/en/ Connect with Baptiste on LinkedIn - https://www.linkedin.com/in/baptistejamin/ Visit our website - https://saassessions.com/ | |||
| 08 Mar 2022 | S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason | 00:26:37 | |
We hosted Kausambi Manjita, Founder & CEO at Mason, in this episode. She was a guest on the S4E5 of the show previously. Mason is the no-code automation engine - made for commerce. In the episode, Kaus talks about tapping on the no-code wave focusing on the eCommerce vertical. She also shares their exciting experience in pivoting from Kubric to Mason. Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/
Visit our website - https://saassessions.com/ | |||
| 12 Jun 2020 | S2E20 - Shifting from physical to virtual events ft. Nick Bennett, Field Marketing Leader at Clari | 00:23:47 | |
In this episode, Deepika Vani, Whatfix hosted Nick Bennett, Head of Field Marketing at Clari to talk more about transitioning to virtual events. Nick talks about how did Clari pivots from field events to virtual events. He also shares the best practices in building a strategy for virtual events. What are the different virtual events that you can run for your business? All this and more with Nick and Deepika in this episode. Connect with Nick - https://www.linkedin.com/in/nickbennett1/ Check out Clari - https://www.clari.com/ Visit our website - https://saassessions.com/ | |||
| 02 Jul 2020 | S2E25 - State of SaaS in India ft. Aviral Bhatnagar, Founder of A Junior VC | 00:25:45 | |
In this episode, I hosted Aviral Bhatnagar, Founder of A Junior VC to talk more about the state of SaaS in India. Aviral is a Senior associate at Guild Capital which focuses on early-stage or venture investments in India and the US. Along with this, Aviral also runs his blog - ajuniorvc.com where he along with a group of contributors, writes about the Indian startup ecosystem, venture capital, and more. Connect with Aviral - https://www.linkedin.com/in/aviral-bhatnagar-72391044/ A Junior VC - http://ajuniorvc.com/ Visit our website - https://saassessions.com/ | |||
| 26 Apr 2021 | S4E10 - Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at Tact.ai | 00:37:58 | |
In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy. Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year track record inspiring teams to deliver hyper-growth in SaaS companies across the Middle East, APAC, and the USA. We discussed getting to know the marketing before entering, picking the right persona, setting up GTM goals, and more. Ashwin also shares his best practices to follow while creating a GTM strategy while going behind a particular market. Connect with Ashwin on LinkedIn - https://www.linkedin.com/in/ashwingkrishna/ Check out Tact.ai - https://www.tact.ai/ Visit our website - https://saassessions.com/ | |||
| 17 Dec 2020 | S3E23 - Building new products ft. Smrithi Parameswar, Product Leader | 00:41:58 | |
Smrithi is a product leader passionate about marrying great user experiences with technology to deliver business value. With over a decade of experience, Smrithi has spent her past 7 years with Freshworks in their product function, working on products like Freshdesk, Freshchat, and Freshcaller, Freshconnect. In this episode, we discussed how do you go about deciding what new products to build? What are the building blocks needed to make these a success? How do you measure the success of new products? When is it right for companies to start exploring multiple products? All this and more with Smrithi on this episode. Connect with Smrithi on LinkedIn - https://www.linkedin.com/in/smrithiparameswar/ Visit our website - https://saassessions.com/ | |||
| 08 May 2020 | S2E11 - Customer success during a pandemic ft. Meenakshi Ganesh, Director of Customer Success at Clevertap | 00:33:47 | |
In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic.
All this and more with Meenakshi in this episode. Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/ Visit Clevertap - https://www.linkedin.com/company/clevertap/ Visit our website - https://saassessions.com/ | |||
| 30 Oct 2020 | S3E17 - Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger | 00:32:53 | |
In this episode, we hosted Vartika Verma, VP of Global Marketing at Yellow Messenger. It's a conversational AI platform that helps enterprises automate their core business functions - Sales, Marketing, ITSM, Customer Support, Procurement, and more. With over 14 years of experience, she’s previously worked with companies like Payoneer, Hike Messenger, DirectI, and more. We talked about the current state of customer service in India and how can you supercharge it with AI Chatbots? She also shares how different brands are using AI chatbots for customer service differently. Are AI bots replacing humans or aiding humans at their job? Listen to what Vartika has to say in this episode. Connect with Vartika on LinkedIn - https://www.linkedin.com/in/vartikaverma/ Check our Yellow Messenger - https://yellowmessenger.com/ Visit our website - https://saassessions.com/ | |||
| 01 Oct 2019 | S1E21 - Unscripted Sessions ft. Puneet Kataria, CEO of CustomerSuccessBox | 01:05:12 | |
Grow fast or die slow. Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako. Why Customer Success is becoming an important role in the SaaS industry? Is Customer Success a vital function for a SaaS to determine it's product-market fit? How to stop your customer success role turning into a customer support role? Puneet answered all these questions in this exhilarating episode. Visit Customer Success Box - https://customersuccessbox.com/ Connect with Puneet on LinkedIn - https://www.linkedin.com/in/katariapuneet/ Visit our website - https://saassessions.com/ | |||
| 17 May 2020 | S2E14 - Unscripted sessions ft. Tanishq Juneja, CEO of Pepipost | 00:34:10 | |
In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation. Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began. We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost. If you want to understand how your emails can get better this is a must-listen for you. You can reach out to Tanishq on Linkedin: https://www.linkedin.com/in/tanishq-juneja-68988b20/ You can read more about why brands choose Pepipost here: https://pepipost.com/blog/50000-brands-use-pepipost-as-their-smtp-server/ Visit our website - https://saassessions.com/ | |||
| 15 Oct 2021 | S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai | 00:38:43 | |
In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo. Insent.ai is Arjun's second exit. He exited his first company, Profoundis, to FullContact back in 2016. Post which, he went on to build Insent.ai, which got acquired within three years. We talked about the entire journey of the acquisition, right from the initial reach out to finalizing the exit. Arjun shared the deciding factors behind the exit. He also shares how Insent's product will fit into ZoomInfo's suite of products and what's the future of Insent (now ZoomInfo Chat). All this and more in this episode with Arjun. Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/ Check out SaaS Jobs here - https://pallet.xyz/list/saas-jobs/jobs Visit our website - https://saassessions.com/ | |||
| 13 Jun 2023 | S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain | 00:49:48 | |
In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain. RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain. Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets. He also shares how to ensure the alignment between marketing targets and overall company goals. Ankit also shares his secrets about collaborating with other departments to ensure the marketing initiatives are aligned with revenue targets. All this and more with Ankit in this episode. Connect with Ankit on LinkedIn - https://www.linkedin.com/in/ankitchaturvedi85/ Visit our website - https://saassessions.com/ | |||
| 08 Jul 2021 | S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee | 00:24:55 | |
In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world. Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team. She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee. She also emphasizes the Net Retention Rate and its importance. All this and more with Arundhati in this episode. Connect with Arundhati on LinkedIn - https://www.linkedin.com/in/abalach/?originalSubdomain=in Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs Visit our website - https://saassessions.com/ | |||
| 09 Dec 2021 | S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai | 00:33:14 | |
In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics. We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data. Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode. Learn more about Factors.ai - https://factors.ai/ Connect with Praveen on LinkedIn - https://www.linkedin.com/in/praveen-das/ Visit our website - https://saassessions.com/ | |||
| 18 Apr 2019 | S1E7 - Unconventional ways to get that job you always wanted ft. Phil Strazzulla | 00:14:32 | |
In this episode, I invited Phil Strazzulla who is the founder of NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways. Listen to Phil's opinion on using marketing to land the job of your choice. Then Phil talks about some unconventional methods which you can use to get that job you always wanted. To close, he reveals a few ways you can use to market yourself to land your dream job. Connect with Phil on LinkedIn - https://www.linkedin.com/in/philstrazzulla/ Visit our website - https://saassessions.com/ | |||
| 30 Aug 2020 | S3E5 - How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank | 00:34:38 | |
In this episode, we hosted Aadil Bandukwala, Director APAC Field Marketing at HackerRank to talk about evangelizing your product. Aadil was previously the Chief Evangelist at Belong. He explains what is product evangelism and how it differs from branding. If you're new to this, he also tells us how can individuals/companies can get started with product evangelism. All this and more with Aadil in this episode. Connect with Aadil - https://www.linkedin.com/in/aadil/ Follow on Twitter - https://twitter.com/aadil Visit our website - https://saassessions.com/ | |||
| 03 Jun 2020 | S2E18 - Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaign | 00:24:48 | |
In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics. Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. We also discuss, what is data for design? What are the metrics a design team can track? Can we associate design to growth as well? All this and more with Shay in this episode. Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/ Visit ActiveCampaign - https://www.activecampaign.com/ Check out free tools here - https://www.activecampaign.com/free-marketing-tools Visit our website - https://saassessions.com/ | |||
| 24 May 2020 | S2E16 - Why technical SEO is important? ft. Geoff Atkinson, CEO of Huckabuy | 00:22:02 | |
In this episode, we hosted Geoff Atkinson, CEO of Huckabuy. Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future. We discussed the importance of technical SEO and why it should matter to SaaS companies. We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO. Why companies like SAP and Salesforce are focusing on technical SEO and dynamic rendering? All this and more with Geoff in this episode. Connect with Geoff - https://www.linkedin.com/in/geoff-atkinson-7311872/ Check out Huckabuy - https://huckabuy.com/ Visit our website - https://saassessions.com/ | |||
| 14 Apr 2021 | S4E9 - How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier | 00:24:36 | |
In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams. Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years. We discussed the goals of the PMM team and what makes it the catalyst for business growth? Smriti talks about how to make better-informed decisions by building a solid alignment between the PMM team and other teams. All this and more with Smriti in this episode. Connect with Smriti on LinkedIn - https://www.linkedin.com/in/smritichopra/ Visit our website - https://saassessions.com/ | |||
| 26 Jul 2023 | S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse | 00:41:25 | |
In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging. Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself. She also shares her thoughts on what makes customer marketing different than customer advocacy. Abby points out the metrics for success while implementing such a framework. All this and more in this episode with Abby. Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/ Visit our website - https://saassessions.com/ | |||
| 12 Jan 2022 | S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io | 00:26:22 | |
In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth. Toplyne helps sales teams at product-led companies convert their freemium users! Prior to this, Ruchin was with Sequoia overlooking the growth stage investing in SaaS, dev tools, and enterprise software. While at Sequoia, he worked with a bunch of PLG companies. Ruchin shared about the opportunities he saw in the PLG space in India and later created Toplyne. He also shares why NOW is the time for PLG companies to shine. All this and more in this episode with Ruchin. Connect with Ruchin on LinkedIn - https://www.linkedin.com/in/ruchin-kulkarni-%E3%83%84-b6527395/ Check out Toplyne.io - https://www.toplyne.io/ Visit our website - https://saassessions.com/ | |||
| 23 Jun 2020 | S2E23 - State of SaaS in India ft. Nikhil Kapur, Partner at Strive VC | 00:34:43 | |
In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India. At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset. We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solve these challenges. Nikhil also talks about building in India, selling in India. All this and more with Nikhil in this episode. Connect with Nikhil on LinkedIn - https://www.linkedin.com/in/kapurnikhil/ Check out Strive VC - https://strive.vc/en/ Visit our website - https://saassessions.com/ | |||
| 08 May 2023 | S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo | 00:40:57 | |
In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing. Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever. We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs? Erik also shares his successful lead nurture program example. And I've shared one too. All this and more in this episode with Erik. Connect with Erik on LinkedIn - https://www.linkedin.com/in/eriknewton/ Visit our website - https://saassessions.com/ | |||
| 23 Sep 2020 | S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks | 00:34:49 | |
In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company. Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India. We talked about why this channel is a great channel to generate revenue and increase the retention of your customers. Additionally, Scindia shares how to do GTM with your partners. Lastly, she shares her tips which are useful for any business just starting up with a partner marketing channel. Connect with Scindia on LinkedIn - https://www.linkedin.com/in/scindia-balasingh-084301144/ Visit our website - https://saassessions.com/ | |||
| 02 Dec 2020 | S3E22 - Unscripted Sessions ft. Shubhi Agarwal, Co-founder of Locobuzz | 00:25:51 | |
In this episode, we hosted Shubhi Agarwal, Co-founder of Locobuzz to talk about the story of Locobuzz. Locobuzz is an Enterprise SaaS platform for Digital Customer Care, Engagement, Experience Automation & Analytics for B2C companies and Governments. She talks about the challenges she faced in building and scaling up Locobuzz as a bootstrapped company. And how they are selling to large enterprises in India. Connect with Shubhi on LinkedIn - https://www.linkedin.com/in/shubhi/ Check out Locobuzz - https://locobuzz.com/ Visit our website - https://saassessions.com/ | |||
| 13 Sep 2021 | S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel | 00:39:02 | |
In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling. Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel. We start by talking about what got Sairam interested in storytelling when he joined Freshworks back in 2011. Sairam talks about how to tell a story for each audience. Whether you're an investor, founder, or executive, you have different needs of listening to stories. And he also talks about how he's educating people via his newsletter - https://thecmojournal.substack.com/ All this and more with Sairam in this episode. Connect with Sairam on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/ Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs Visit our website - https://saassessions.com/ | |||
| 04 May 2019 | S1E9 - Product Led Growth ft. Kieran Flanagan, VP Marketing at Hubspot | 00:19:55 | |
In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach. He talks about the downsides of implementing PLG framework and what can go wrong while implementing it. Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you. Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out. Connect with Kieran on LinkedIn - https://www.linkedin.com/in/kieranjflanagan/ Visit his website - https://www.kieranflanagan.io/ Visit our website - https://saassessions.com/ | |||
| 24 Feb 2021 | S4E5 - Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric | 00:41:29 | |
In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric. Kubric is an AI-driven automation tool for designers and marketers. How did she start Kubric? How did they hire their first few people? Kaus also talks about how is Kubric scaling up in India. All this and more with Kaus in this episode. Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/ Check out Kubric - https://kubric.io/ Visit our website - https://saassessions.com/ | |||
| 06 Apr 2021 | S4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.io | 00:27:04 | |
In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution. Dreamdata.io is a B2B revenue attribution platform. We discussed how Steffen started Dreamdata and what piqued the idea in his mind. We also talked about the GTM strategies and playbooks their team is using to conquer this market. All this and more with Steffen in this episode. Connect with Steffen on LinkedIn - https://www.linkedin.com/in/steffenhedebrandt/ Visit our website - https://saassessions.com/ | |||
| 23 Jul 2019 | S1E18 - 3 inexpensive PR strategies you can implement from day one ft. Sphoorti Bhandare | 00:18:36 | |
In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging. We talked about - 1. What is PR? Why it’s needed? 2. When should a SaaS do PR activities? 3. What are some examples of PR activities? 4. What are the three inexpensive PR strategies? Connect with Sphoorti on LinkedIn - https://www.linkedin.com/in/sphoortibhandare/ Visit Sphoorti's website - https://sphoortific.com/ Visit our website - https://saassessions.com/ | |||
| 12 Jul 2020 | S2E26 - Unscripted sessions ft. Abhijeet Vijayvergiya, Cofounder & CEO of Nektar.ai | 00:38:09 | |
In this episode, I hosted Abhijeet Vijayvergiya, the former President and Managing Director at Capillary Technologies to talk more on sales productivity and his new startup, Nektar.ai Abhijeet and his team are building a cutting edge AI-driven SaaS product, that will change the way salespeople sell today and will help more them to sell more! Connect with Abhijeet - https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/ Check out Nektar.ai - http://nektar.ai/ Visit our website - https://saassessions.com/ | |||
| 27 Sep 2020 | S3E12 - How to plan your B2B marketing investment for the best ROI? ft. Bharath Gaddam, Founder of Data POEM | 00:35:09 | |
How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment? How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel? Which media gives me the highest ROI? What is the most cost-effective campaign? If you don’t know what’s working and what’s not, it’s hard to plan for the future. If you have asked these questions to yourself, and wondering what are the answers to them, then you’re listening to the right podcast. Because in this episode, we hosted Bharath Gaddam, Founder of Data POEM to answer all these questions and more. Connect with Bharath on LinkedIn - https://www.linkedin.com/in/bharath-gaddam-3355a821/ Check out Data Poem - https://datapoem.com/ Visit our website - https://saassessions.com/ | |||
| 06 Apr 2020 | S2E4 - Unscripted sessions with Surendar Natarajan, CEO of Adapt.io | 00:22:31 | |
We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection. Also, get to know Surendar's thoughts on
Connect with Surendar on LinkedIn - https://www.linkedin.com/in/surendar-natarajan-a28b24180/ Check out Adapt.io - https://www.adapt.io/ Visit our website - https://saassessions.com/ | |||
| 15 Jun 2020 | S2E21 - Product Led SEO ft. Eli Schwartz, Growth Advisor & SEO Consultant | 00:32:50 | |
In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO. Eli coined the term Product Led SEO and he explains what it is in this episode. How to go beyond what everyone is already doing in SEO and get better results, faster. Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show. Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/ Subscribe to his newsletter - https://www.elischwartz.co/ Visit our website - https://saassessions.com/ | |||
| 07 Sep 2023 | S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified | 00:42:45 | |
In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement. Phil has spent over a decade working in SaaS in various roles. Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role. He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves. We also discussed elevating an existing enablement practice in your org. Especially in cases where it's difficult for you to show the impact. All this and more with Phil in this episode. Connect with Phil on LinkedIn - https://www.linkedin.com/in/philputnammusic/ Visit our website - https://saassessions.com/ | |||
| 19 Nov 2020 | S3E21 - Unscripted conversations ft. Saravana Kumar, CEO at Kovai.co | 00:35:53 | |
In this episode, we hosted Saravana Kumar, CEO at Kovai.co Saravana is an Entrepreneur, Investor, and Technical enthusiast. Kovai is a premier enterprise software company offering multiple products at scale both in the Enterprise arena and in the B2B SaaS space. Here’s a story of Kovai's businesses in numbers
Connect with Saravana on LinkedIn - https://www.linkedin.com/in/saravanamv/ Visit our website - https://saassessions.com/ | |||
| 16 Oct 2020 | S3E15 - State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway | 00:30:30 | |
In this episode, we hosted Priya Mohan from the leadership team at Venture Highway. Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space. Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/ Check out Venture Highway - http://venturehighway.vc/ Visit our website - https://saassessions.com/ | |||
| 08 Aug 2019 | S1E19 - Unscripted Sessions ft. Sreenivas Kanumuru, CEO of VTiger CRM | 00:23:37 | |
Sreenivas Kanumuru is the CEO of VTiger CRM, which is named in the 2019 Gartner Magic Quadrant for Sales Force Automation. He pinpointed the driving factors behind acquiring large enterprise customers in the early stage of the company and also on how they acquired 300K users. Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM. Check out VTiger CRM - https://vtiger.com Connect with Sreenivas on LinkedIn - https://www.linkedin.com/in/sreenivas-kanumuru-7708742/ Visit our website - https://saassessions.com/ | |||
| 21 Oct 2020 | S3E16 - Unscripted Sessions ft. Sharmila Sundaram, CEO at Corefactors | 00:26:21 | |
In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors. We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company. Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/ Check out Corefactors - https://www.corefactors.in/ Visit our website - https://saassessions.com/ | |||
| 23 Apr 2020 | S2E7 - How to get started with outbound growth? ft. Jeremy Goillot, Head of Growth at Spendesk | 00:29:02 | |
I hosted Jeremy on the podcast to talk about outbound growth. Jeremy is the head of growth at Spendesk. In this episode we discussed, - big bets Jeremy and his team are taking in the Growth function at Spendesk - how he has built the growth team - acquiring first 300 customers with a complete outbound strategy - some growth strategies that reached to millions (Spoiler - Jeremy ran a job ad in the subtitles of the famous series "Mr. Robot") All this and more with Jeremy on the podcast. Connect with Jeremy on LinkedIn - https://www.linkedin.com/in/jeremygoillot/ Visit Spendesk - https://www.spendesk.com/ Visit our website - https://saassessions.com/ | |||
| 18 Sep 2020 | S3E10 - State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners | 00:36:19 | |
In this episode of State of SaaS in India, we hosted Anand Datta, VP at Nexus Venture Partners. Anand is passionate about helping entrepreneurs build high impact enterprises. He believes in the immense scope that “Bharat” presents for innovative India specific models. Connect with Anand on LinkedIn - https://www.linkedin.com/in/ananddatta/ Follow Anand on Twitter - https://twitter.com/Anand_datta Visit our website - https://saassessions.com/ | |||
| 11 Aug 2020 | S3E1 - Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2 | 00:26:16 | |
Welcome to the first episode of Season 3 of the podcast! In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy. Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018). Check out the GTM Playbook by Yoni - https://learn.g2.com/go-to-market-playbook Product Marketing Personas - https://festival.productmarketingalliance.com/talks/the-5-key-product-marketing-personas-behind-an-award-winning-go-to-market-team/ Connect with Yoni - https://www.linkedin.com/in/yonisolomon/ Visit our website - https://saassessions.com/ | |||
| 30 May 2020 | S2E17 - Building your content marketing stack ft. Akshatha Kamath, Head of Content at Moengage | 00:25:19 | |
In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack. We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy. Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/ Visit Moengage - https://www.moengage.com/ Visit our website - https://saassessions.com/ | |||
| 29 Apr 2024 | S8E3 - Unscripted Sessions ft. Puneet Lamba, CEO and Cofounder of Aspiro | 00:37:42 | |
In this episode, we hosted Puneet Lamba, CEO and co-founder of Aspiro. Aspiro helps sales managers prepare reps for selling to technical buyers with interactive situational roleplays & playbooks. We delved into the specifics of discovery calls, including the average number of calls required to close a deal and the significance of each call in different pipeline stages. Puneet also shared the challenges faced in discovery calls, the changing dynamics of the market, and the need for sales process optimization in the AI era. All this and more with Puneet in this episode. Connect with Puneet on LinkedIn - https://www.linkedin.com/in/puneetlamba17/ Visit our website - https://saassessions.com/ | |||
| 06 May 2024 | S8E4 - How to start an insights practise at your org? ft. Peter Walker, Head of Insights at Carta | 00:41:00 | |
In this episode, Peter shares the whole playbook behind running the newsletter. Right from WHY they started, the process of finding insights, how to get executive buy-in, measuring impact, and more. If you are exploring a similar practice in your industry at your organization, then this playbook will be very helpful. All this and more in this episode with Peter. Subscribe to Carta Data Minute - https://carta.com/subscribe/data-newsletter-sign-up/ Connect with Peter on LinkedIn - https://www.linkedin.com/in/peterjameswalker/ Visit our website - https://saassessions.com/ | |||
| 10 May 2024 | S8E5 - Setting up a sales enablement function ft. Krati Seth, Head of Global Sales Enablement at Whatfix | 00:34:58 | |
In this episode, we hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams and drive business impact. Before Whatfix, she spent 8 long years at Zycus - starting as a Business Development Associate and leaving as a Senior Sales Enablement Manager. Visit our website - https://saassessions.com/ | |||
| 06 Jun 2024 | S8E6 - Landmines in the Launchpad ft. Anupam Rastogi, GP at Emergent Ventures | 00:37:25 | |
In this episode, Anupam Rastogi, General Partner at Emergent Ventures, shares his extensive experience investing in SaaS companies. Visit our website - https://saassessions.com/ | |||
| 24 Jun 2024 | S8E7 - Building Across Borders ft. Joe Aurilia, SVP of Operations at Cyware | 00:35:54 | |
In this episode of the SaaS Sessions Podcast, we hosted Joe Aurelia, Senior Vice President of Operations at Cyware, who shares his extensive journey in scaling businesses globally. Visit our website - https://saassessions.com/ | |||
| 02 Jul 2024 | S8E8 - Navigating the Complexity of Enterprise ABM ft. Andy Ramirez, SVP of Marketing at Docker | 00:39:58 | |
In this episode of the SaaS Sessions podcast, we hosted Andy Ramirez, the Senior Vice President of Marketing at Docker to explore the complexities of Account-Based Marketing (ABM) within a Product-Led Growth (PLG) context. Visit our website - https://saassessions.com/ | |||
| 02 Aug 2024 | S8E9 - Journey from India to the US ft. Thejo Kote | 00:37:16 | |
In this episode, Thejo Cote, founder and CEO of Airbase, shares his entrepreneurial journey, which spans over 15 years. Visit our website - https://saassessions.com/ | |||
| 13 Sep 2024 | S8E10 - Aligning Customer Success with Business Goals ft. Dan Herd, VP of Success at Outreach | 00:25:57 | |
In this episode of SaaS Sessions, we sit down with Dan Herd, VP of Customer Success at Outreach, one of the most popular sales engagement platforms. Dan also offers invaluable insights into driving adoption, improving customer retention, and maintaining a seamless handoff between sales and customer success teams. Visit our website - https://saassessions.com/ | |||
| 25 Sep 2024 | S8E11 - Building a Stellar Marketing Career ft. Bill Macaitis, Founder & CEO, SaaS CMO Pro, former CMO @Slack & @Zendesk | 00:39:07 | |
In this episode of the SaaS Sessions podcast, we hosted Bill Macaitis who is currently the founder & CEO of SaaS CMO Pro. 00:00 Introduction 00:46 Bill Macaitis' Career Journey 05:28 Transitioning to B2B SaaS 11:12 The Importance of Career Pivots 13:59 From Individual Contributor to Director 21:09 Building Relationships with Stakeholders 21:52 The Visibility of Marketing 22:18 Climbing the Marketing Ladder 23:58 The Importance of Continuous Learning 29:00 Navigating Career Choices in B2B Marketing 34:14 Lightning Round: Quick Tips and Recommendations Visit our website - https://saassessions.com/ | |||
| 27 Sep 2024 | S8E12 - Building AWS for the Travel Industry ft. Sarosh Waghmar, Founder, Co-Chairman, & Chief Product Officer | 00:32:34 | |
Disrupting Travel with Spotnana: Sarosh Waghmar on Building the AWS for the Travel Industry Visit our website - https://saassessions.com/ | |||
| 06 Dec 2024 | S8E13 - How AI is Reshaping PLG and User Experiences ft. Satya Ganni, CEO at Userflow & Beamer | 00:30:41 | |
Episode Summary In this insightful episode of the SaaS Sessions Podcast, we down with Satya Ganni, the CEO and Founder of Userflow and Beamer. Satya shares his journey as a serial entrepreneur, having founded six companies before leading Userflow and Beamer, two innovative platforms revolutionizing user onboarding and product engagement. We dive into how AI is reshaping Product-Led Growth (PLG), strategies for leveraging data effectively, and the future of PLG and Product-Led Sales (PLS). Key Takeaways
Lightning Round Insights
About Userflow and Beamer
Connect with Satya
Subscribe & Stay Connected Don’t miss upcoming episodes! Subscribe to SaaS Sessions Podcast on your favorite platform and follow us for more insights from SaaS leaders. Visit our website - https://saassessions.com/ | |||
| 20 Dec 2024 | S8E14 - Unlocking Global Expansion ft. Lucas Lovell, VP of Product at Paddle | 00:36:42 | |
Lucas Lovell, VP of Product at Paddle, shares his journey from launching a startup in Australia to scaling a SaaS company in Europe. With a focus on global market expansion, Lucas discusses critical considerations for entering new geographies, leveraging local partnerships, and using payments infrastructure as a growth lever. Packed with actionable insights, this episode is a must-listen for SaaS leaders navigating the complexities of international growth.
Lightning Round Insights:
About Paddle: Paddle simplifies payment infrastructure for SaaS businesses, enabling global expansion by handling tax compliance, payment localization, and more. Their platform helps companies turn operational complexities into growth opportunities. Connect with Lucas Lovell: LinkedIn | Paddle Visit our website - https://saassessions.com/ | |||
| 03 Jan 2025 | S9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of Rocketlane | 00:41:16 | |
Episode Summary: Visit our website - https://saassessions.com/ | |||
| 17 Jan 2025 | S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure | 00:37:21 | |
In this episode, we dive into the evolving landscape of B2B SaaS attribution with Deepinder Dhingra, Founder and CEO of RevSure.ai. DD shares insights from his 20+ years in enterprise software, analytics, and AI, unpacking how SaaS companies can harness AI-driven attribution to improve GTM strategies. He explores the challenges of attribution complexity, the role of AI in unifying data, and actionable frameworks for building an effective attribution model. DD also shares his thoughts on the future of AI in SaaS and key misconceptions about being a founder in this space. Visit our website - https://saassessions.com/ | |||
| 18 Jun 2019 | S1E14 - Leveraging AI to close more deals for your SaaS ft. Shruti Kapoor, Founder & CEO of Strings.ai | 00:17:31 | |
In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals. Shruti talks about how AI can help increase conversion in each step of the buyer's journey. Also, how does providing contextual help during sales conversation help in increasing conversions? Strings.ai is an AI powered On-screen, real-time and contextual battle cards tool for your Account Executives. It allows you to manage call reviews and analytics for every prospect conversation. Visit Strings.ai website - https://strings.ai Shruti's LinkedIn - https://www.linkedin.com/in/shrutikapoor/ Visit our website - https://saassessions.com/ | |||
| 19 Jun 2020 | S2E22 - Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy | 00:56:47 | |
Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer. After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu. Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more! If you want to join the next live AMA, reach out to us on hello[at]saassessions[dot]com Connect with G on LinkedIn - https://www.linkedin.com/in/cabane/ Visit our website - https://saassessions.com/ | |||
| 12 Apr 2020 | S2E5 - Exploring Webinars ft. Joana Inch | 00:22:36 | |
In this episode, I hosted Joana Inch, Founder of Hat Media which is a Growth-Driven marketing agency with clients including Canon, Lenovo, Pepsi Co, Dell EMC and more. We discussed a trending channel of marketing - Webinars. Why it's an imp channel now? And has been a vital one for many companies for long? How can companies get started with webinars? Some of the best practices to run successful webinar campaigns. All this and more with Jo in this episode. Connect with Joana on LinkedIn - https://www.linkedin.com/in/joanainch/ Visit Hat Media - https://hatmedia.com.au/ Visit our website - https://saassessions.com/ | |||
| 16 Nov 2020 | S3E20 - What is neuro-marketing? ft. Pranjalee Lahri, AVP Marketing at UpsideLMS | 00:26:26 | |
In this episode, we hosted Pranjalee Lahri, AVP Marketing at UpsideLMS to talk about neuro-marketing. Pranjalee has over 13 years of experience and spent the last decade at UpsideLMS. Pranjalee explains what is neuro-marketing, and why brands are using this technique to capture their audience. She also talks about her experience and best practices to follow while implementing this strategy. Connect with Pranjalee - https://www.linkedin.com/in/pranjaleelahri/ Visit our website - https://saassessions.com/ | |||
| 20 Jul 2020 | S2E27 - [Special Episode] Unscripted Sessions with Sunil Neurgaonkar | 01:12:15 | |
In this episode, we're celebrating 50 episodes on the show. Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career. Tune in to this special episode and let me know if you liked it. Thank you all for supporting the podcast. :) Visit our website - https://saassessions.com/ | |||
| 24 Aug 2021 | S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy | 00:26:37 | |
In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy. Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001. In 2011, he cofounded Gainsight (previously JBara Software) along with Jim Eberlin. After a great exit with Gainsight, Sreedhar is currently building GTM Buddy where they are enabling the sales team achieve their true potential. With Sreedhar, we discussed how the SaaS industry has shaped over the past two decades. And his view of how the SaaS ecosystem is growing especially in India. Additionally we also talked about the story behind Gainsight and the Customer Success function. All this and more with Sreedhar in this episode. Connect with Sreedhar on LinkedIn - https://www.linkedin.com/in/sreedharpeddineni/ Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs Visit our website - https://saassessions.com/ | |||
| 26 Jul 2022 | S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee | 00:27:30 | |
In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee. As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone who wants to get into this role. From her experience, she shared when should a company actually hire for this role? And also how do you measure success for it? For someone who is trying to get hired as a Chief of Staff, you will learn the pros & cons of the role, about the scope, and be able to determine if you are a perfect fit to take this up. Even if you're not now, Kanika shares the imp skills required to get hired. All this and more with Kanika in this episode. Connect with Kanika on LinkedIn - https://www.linkedin.com/in/kanika-khurana-69426844/ Checkout Chargebee - https://www.chargebee.com/ Visit our website - https://saassessions.com/ | |||
| 31 May 2023 | S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari | 00:27:15 | |
In this episode, I hosted Semir Jahic who is a Global Expansion Leader at Clari. He is also an LP at Stage 2 Capital.Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its operations globally.Expanding your SaaS business globally is a challenge. And Semir points out the traits of the right market for expansion.He also talks about some delaying factors that you should account for while entering a new market - like localization, regulation, competition, etc.There are always surprises, and Semir doesn't like surprises. He talks about how he encountered some unexpected obstacles while leading a market entry and expansion initiative at Clari. And how did their team overcome it?Connect with Semir on LinkedIn - https://www.linkedin.com/in/jahic/ Visit our website - https://saassessions.com/ | |||
| 11 Jan 2021 | S4E1 - Unscripted sessions ft. Deepesh Agarwal, Co-founder & CEO, MoveInSync | 00:31:21 | |
In this episode, we hosted Deepesh Agarwal, co-founder & CEO of MoveInSync. MoveInSync provides a transport management platform that is used to move people or goods efficiently. We discussed how Deepesh started up 12 years ago in 2009 and scaled the company in India. Deepesh talked about the challenges that COVID brought for the company and how they turned it into an exciting opportunity. All this and more with Deepesh in this episode. Connect with Deepesh on LinkedIn - https://www.linkedin.com/in/deepesh-agarwal-68a32/ Visit our website - https://saassessions.com/ | |||
| 05 Oct 2020 | S3E13 - Unscripted Sessions ft. Arjun Pillai, Founder & CEO of Insent.ai | 00:31:32 | |
In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis. Fun fact about Profoundis, it was the first-ever product exit in Kerala's history. We talked about Arjun's early days of starting up, scaling, and the exit. We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversational marketing platforms. Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/ Check out Instent.ai - https://insent.ai/ Visit our website - https://saassessions.com/ | |||
| 30 Apr 2020 | S2E9 - How to build a remote work culture? ft. Gilad Bornstein & Ronen Rubinfeld, Flatworld.co | 00:43:45 | |
In this episode, I hosted Gilad Bornstein & Ronen Rubinfeld, Co-Founders of Flatworld.co, to talk more about building a remote work culture. Gilad and Ronen both have experience in working in and building a remote workforce. * How can a company go remote? And stay productive while remote? * How can companies leverage this situation, and build a stronger remote work culture for the future. * What are the building blocks of a remote work culture? All this and more with Gilad and Ronen on this episode. Connect with Gilad on LinkedIn - https://www.linkedin.com/in/giladbornstein/ Connect with Ronen on LinkedIn - https://www.linkedin.com/in/ronenrubinfeld/ Check out Flatworld.co - http://flatworld.co/ Visit our website - https://saassessions.com/ | |||
| 23 May 2023 | S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai | 00:28:48 | |
In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage. Aditi talks about the story behind building Locale and how over time they decided to pivot their original product. She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their internal employees, customers, and investors. Pivots come with new challenges - and Aditi shares how their team overcame the new challenges. And shares the learnings she has got through the entire process. Connect with Aditi on LinkedIn - https://www.linkedin.com/in/aditisinha1002/ Visit our website - https://saassessions.com/ | |||
| 17 Feb 2021 | S4E4 - SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations at Chargebee | 00:29:15 | |
In this episode, we hosted Lavanya Gopinath, Director of Operations at Chargebee, to discuss various ops functions in a SaaS company. Lavanya introduces the ops functions and their roles & responsibilities. She also explains how you can set up the ops functions at your org. Connect with Lavanya on LinkedIn - https://www.linkedin.com/in/lavanyagopinath/ Visit our website - https://saassessions.com/ | |||
| 28 Jun 2022 | S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto | 00:34:08 | |
In this episode, we hosted Girish Redekar, Cofounder at Sprinto to talk about the importance of security and compliances for SaaS startups whether you're selling to other startups or SMBs or enterprise companies. Girish is a second time founder with Sprinto. Previously he was the founder of RecruiterBox which saw an amazing exit. Post the exit, Girish worked on several amazing ideas and Sprinto was the one they picked. Sprinto helps SaaS companies become info-sec complaint. This is extremely imp to unblock your sales deals and pass security reviews easily. Girish also explains the consequences of not having the right compliances. And how they're directly tied to the revenue. All this and more in this episode with Girish. Connect with Girish on LinkedIn - https://in.linkedin.com/in/girishredekar Check out Sprinto - https://sprinto.com/ Visit our website - https://saassessions.com/ | |||
| 11 Sep 2020 | S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul | 00:22:01 | |
In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR. We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR. We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve. Connect with Karishma on LinkedIn Visit our website - https://saassessions.com/ | |||
| 08 Jun 2020 | S2E19 - Building Github in India ft. Maneesh Sharma, Country Manager at Github | 00:24:36 | |
In this episode, we hosted Maneesh Sharma, Country Manager at Github to talk about what are the plans for Github in India. What is the overall GTM strategy for them and how is Maneesh setting up the operations. Connect with Maneesh here - https://www.linkedin.com/in/msmaneesh/ Check out Github - https://github.com/ Visit our website - https://saassessions.com/ | |||
| 06 Jun 2019 | S1E12 - 150% YOY Growth, Global brand, Fortune 500 customers - Exploring the story of Moengage ft. Raviteja Dodda, Cofounder & CEO | 00:28:59 | |
I invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India. Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies. He talked about how SaaS companies can tap international markets and expand globally. We also discussed how Moengage achieved a stage where they decided to raise funds, and how you can achieve that stage as well. All this and more in an insightful discussion with Ravi. Listen to it and do share your feedback. Ravi on LinkedIn - https://www.linkedin.com/in/rteja Visit Moengage's website - https://www.moengage.com/ Visit our website - https://saassessions.com/ | |||
| 06 Feb 2021 | S4E3 - How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture | 00:30:38 | |
In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms. Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments. All this and more with Sowmya in this episode as we take a deep dive into personalization. Connect with Sowmya on LinkedIn - https://www.linkedin.com/in/sowmyamoni/ Visit our website - https://saassessions.com/ | |||
| 05 May 2020 | S2E10 - How to effectively track and manage data? ft. Patrick Thompson, Iteratively | 00:36:37 | |
In this episode, I hosted Patrick Thompson, CEO of Iteratively. The platform is helping teams who rely on data to capture high-quality analytics faster. Previously, Patrick led a team of designers at Atlassian to help shape how teams plan, track, and release software. Listen to Patrick as he talks about leaving his comfortable job and starting on his own. Why data tracking is important for product managers? And how it fits into the responsibility? How to identify bad data and clean it? Best practices to keep data quality high. As a PM, what questions you should answer about data quality? How do you get your stakeholders to worry about data quality? All this and more with Patrick in this episode. Connect with Patrick on LinkedIn - https://www.linkedin.com/in/patrickt010/ Check out Iteratively - https://iterative.ly/ Visit our website - https://saassessions.com/ | |||
| 10 Aug 2021 | S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon | 00:29:24 | |
In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment. We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow. Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment. Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process. All this and more with Shilpa in this episode. Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/ Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs Visit our website - https://saassessions.com/ | |||
| 21 May 2020 | S2E15 - How to build a marketing strategy? ft. Justin Alva, AVP Growth at Smallcase | 00:41:07 | |
In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy. Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy. How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved. Justin takes us through examples from his career at his earlier startup and currently in Small case. Articles you should read : Blogs/Newsletters you should check out: Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on Substack People you should absolutely follow on Twitter You can reach out to Justin on Linkedin and on Twitter Visit our website - https://saassessions.com/ | |||
| 26 Jun 2019 | S1E15 - Inside Sales vs Outside Sales ft. Morgan J Ingram, JBarrows Training and Prakhar Jain, Whatfix | 00:28:49 | |
Are you a SaaS who is wondering what type of sales is better for growing your business? Is it inside sales, or is it outside sales? I invited Morgan J Ingram, who is empowering sales teams to become prospecting rockstars at JBarrows Sales Training and Prakhar Jain, who is the associate director of Sales at Whatfix, to address this topic. In this episode, get to know more about Morgan and Prakhar. How they started their career in sales and reached where they are now. Firstly, they both point out the difference between inside and outside sales. (For anyone who doesn't know) Are you a SaaS who's just starting out, or you're Product Market Fit? Or you have crossed the Go To Market Fit? And are you wondering which type of sales to use in your stage? In this episode, Morgan and Prakhar also addressed which type you should focus on based on what stage your SaaS is in. Get to know the problems faced in each of these types and also how to solve them. Connect with Morgan on LinkedIn - https://www.linkedin.com/in/morganjingram/ Connect with Prakhar on LinkedIn - https://www.linkedin.com/in/learningprakhar/ Visit our website - https://saassessions.com/ | |||
| 07 Sep 2020 | S3E8 - How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts | 00:34:15 | |
In this episode, we hosted Vikas Potta to talk about how he managed the impact of Covid-19. Vikas is the VP of Sales at FusionCharts. FusionCharts helps you build beautiful charts for your web and mobile apps. Started in 2003, It’s one of India’s very first SaaS company. It now serves more than 28K customers globally. Prior to FusionCharts, Vikas was a founding member at Zepo, an eCommerce platform. He explains how he and his team were impacted by Covid-19 and how they managed to sustain the growth. They also saw a rise in renewals and expansion, so the did few activities to fuel those deals. Vikas shares the strategies that worked for him during these uncertain times in this episode. Tune in now! Connect with Vikas on LinkedIn Visit our website - https://saassessions.com/ | |||
| 19 May 2019 | S1E10 - Learn how to become a product leader ft. Aniket Malvankar | 00:21:51 | |
Aniket is the Founder/CEO of Product Bricks Ventures, a product & technology consulting firm with HQ in Dallas. He has been Integral part of product teams that have led to successful acquisition combining over 150 million. He has over 15 years of product development experience with AGILE teams in Internet of Things & Wireless space. He has a PhD in Wireless communication and learnt Entrepreneurship at Stanford. In this episode, he talks about, why does a product need a product leader and what are the qualities of a product leader? We also discussed about how a good product leader can make the product successful and a bad product leader can break it. Also, take a dive in to a typical day of a product leader with Aniket. Connect with Aniket on LinkedIn - https://www.linkedin.com/in/aniketmalvankar/ Product Bricks Ventures - https://www.productbricksventures.com/ Visit our website - https://saassessions.com/ | |||
| 24 Dec 2019 | S1E23 - Unscripted Sessions ft. Antoine Goret, CMO of Crisp IM | 00:19:11 | |
In this episode, we talk to Antoine Goret, CMO of Crisp IM. Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus. Visit Crisp IM's website - https://crisp.chat/en/ Connect with Antoine on LinkedIn - https://www.linkedin.com/in/antoine-goret/ Visit our website - https://saassessions.com/ | |||
| 10 Jan 2020 | S2E1 - A conversation about Conversational Marketing ft. Eliav Cohen | 00:57:22 | |
Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool. Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift. In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses. Eliav showed us all the fantastic chatbots that he has built for himself and his clients. We did record a video in which he showed how these chatbots work and some more exciting content. Stay tuned for the video. Also, if you're in Seattle, ping Eliav and do take a ride in his hot air balloon. Connect with Eliav Cohen on LinkedIn - https://www.linkedin.com/in/eliav-cohen-5643795/ Visit our website - https://saassessions.com/ | |||