Reveal: The Revenue AI Podcast by Gong (Gong)

Dan Shapero, Chief Business Officer at LinkedIn, shares the unique career path that prepared him to lead LinkedIn's global field sales org of 6,000 salespeople. He also details why he says sales leaders should rethink the assumption that all salespeople are coin-operated. 

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

 Connect with Dan Shapero here: https://www.linkedin.com/in/dshapero/ 

Want to explore Revenue Intelligence for your org? Start here: https://www.gong.io/revenue-intelligence/

The vast majority of sales leaders don’t trust the numbers their reps are forecasting. So, how do we fix this major trust gap? Dan Morgese is on the case.

Dan is the Senior Manager of Thought Leadership at Gong, and he’s coming into the Reveal-sphere hot off the heels of publishing The Reality of Sales Forecasting Report. On this episode, he’s chatting with Danny and Corrina about how organizations can fix this forecasting gap, and achieve maximum accuracy for more wins.

Resources:

Reality of Sales Forecasting Report

https://www.gong.io/content/reality-of-forecasting-report/

Do you want to know how to run effective meetings?

The kind where there is less passivity and more team participation.

Where a culture of open communication is created and nourished.

Sarah Gross (Fricke), Procore Technologies VP of Revenue Enablement, joins the show to discuss the importance of teamwork and open communication between enablement and operations.

The comfort of participation is built when human connections are made. Learn how the partnership of enablement and operations can drive your organization’s success, how asking about family vacations builds relationships, and much more.

Tune into this episode to learn the secrets of successful meetings and fostering open communication in your revenue teams. 

Resource: Gartner

Dana Feldman, Head of Enterprise and Mid-Market Sales at Amazon, shares how you can align your coaching so it aligns with your strategic goals. You’ll learn what it takes to run effective one on ones, the biggest mistakes managers make when giving feedback, and what reps and managers should do to maximize each meeting.

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/.

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Dana Feldman: https://www.linkedin.com/in/danafeldman/

Kyle Coleman, VP of Revenue Growth and Development at Clari, has climbed the ranks from SDR to VP. He shares the shocking results after he removed all activity metrics for a week, why SDRs are strategic assets to revenue teams, and how to transfer sales floor energy to remote selling.

Ready to explore Revenue Intelligence for your team? Start here: https://www.gong.io/revenue-intelligence/

Imagine leading a team where drive and accountability are the standard, not the exception. 

That’s the high-performance culture every leader dreams of.

In this episode of Reveal, host Dana Feldman sits down with Alia Lamborghini, SVP of Global Revenue at Yahoo DSP, to explore what it takes to create a culture of growth and excellence. Alia shares her "Autonomous 11s" philosophy for building high-performing teams, the importance of stepping up for new challenges, and the role of direct communication in driving results.

Tune in to discover what it takes to build a culture where top talent thrives.

Leading SaaS CROs joined Gong at #celebrate20: The Revenue Intelligence Summit. Today we're bringing you this live session, "CRO-TO-CRO Panel" featuring Todd Barnett of Drift, Jane Kim of CircleCI, and Ryan Longfield of Gong. In this chat, Todd, Jane, and Ryan will share their perspectives on this new reality of sales work.

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ 

What skills make an exceptional CRO?

In this episode of Reveal, host Dana Feldman sits down with Rob Rosenthal, Chief Revenue Officer at Udemy, to uncover the core skills and responsibilities expected of a great CRO. With a proven track record at companies like Adobe, SAP, and Bloomreach, Rob brings a wealth of knowledge to the table.

Throughout the conversation, Rob shares his insights on staying customer-focused, building strong cross-functional alignment, and learning consistently throughout your career. Mastering these skills is essential for anyone striving to become a top-tier CRO.

Leading with meaning can be difficult in today's business world. But what if we told you that there is a playbook for this?

In this episode of Reveal, host Dana Feldman chats with Hugo Malan, President at Kelly Services, about how the modern workforce's desire for meaningful work reshapes leadership strategies. 

Hugo shares his strategic framework—comprised of five pivotal questions—essential for navigating today's changing market landscape. 

Hugo touches on the vital tools and strategies CROs need to stay ahead, from innovative uses of AI in digital transformation to a practical approach for aligning metrics with business decisions. 

Because at the end of the day, if you’re not leading with meaning, then you’re not leading at all.

Dorean Kass, Chief Sales Officer at Neustar, shares how to drive growth by “moving the middle up.” You’ll learn which skills to look for when hiring, which areas to focus on in your training, and how to decrease dependency on your top performers by replicating their results throughout the entire sales organization. 

Want to explore Revenue Intelligence for your org? Start here: https://www.gong.io/revenue-intelligence/ 

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ 

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/ 

Connect with Dorean Kass: https://www.linkedin.com/in/doreankass/

We've all heard of companies having "core values," but, how do you make sure that they don't become just words on a wall? This week, Kelly Wright, seasoned board director and former EVP of sales at Tableau, discusses the power of staying true to your company's core mission statement. From hiring the right candidates to achieving long term goals, learn how developing a mission-centered culture can chart a company's path to success.

The Bezos “question mark emails” now live in infamy…so imagine being on the receiving end of one. Dave Stone was—and he’s bringing all of his lessons learned from his years at tech giant Amazon to Reveal.

Dave currently is the Senior Transportation Manager at Ryder Systems Inc., a logistics and transport company. Join Dave and Danny for a conversation on company purpose, top-down leadership, building a high-performing inside sales team, and achieving operational excellence.

Resources:

Why Core Values Matter

https://www.forbes.com/sites/brentgleeson/2021/03/30/why-core-values-matter-and-how-to-get-your-team-excited-about-them/?sh=1cb55e2b4afd

Sign up for The Edge Newsletter

https://www.gong.io/the-edge/

Warning: POWERFUL conversation ahead. And we couldn't be more thrilled to share it with you. Hang Black, VP of Revenue Enablement at Juniper Networks, tells her childhood story as a Vietnamese refugee, and how it drives her mission to help others overcome adversity. She shares her unique perspective on diversity, resilience, and breaking out of the status quo. 

Hear sales strategies and leadership insights from today's top B2B industry leaders. Hosted by Sam Jacobs, Founder of Revenue Collective, and features Michelle Benfer, VP Sales at Hubspot, Ryan Barretto, SVP Global Sales at Sprout Social, and Dannie Herzberg, Sr. Director of Sales at Slack.

Want visibility into your team's most important customer interactions? Start here: https://www.gong.io/revenue-intelligence/

You only get one shot when selling to executives. Fall short, and it’s nearly impossible to get them back. Is your team equipped for these high-stakes conversations? Ian Koniak, Strategic Account Director at Salesforce, shares how focusing on powerful executive meetings has fueled his success in closing large, complex deals. You’ll learn how to connect with the C-suite, focus on high-level business outcomes, and engage in a memorable way. 

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ 

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani 

Connect with Ian Koniak: https://www.linkedin.com/in/iankoniak/

Morgan J Ingram, director of sales execution and evolution at JB Sales Training, coaches sales teams on how to use modern sales techniques that help them build pipeline, leverage social media, schedule net new accounts, and cold call with confidence. He shares how to use video to stand out above the noise and connect with more prospects. 

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ 

 Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/ 

Connect with Morgan J Ingram: https://www.linkedin.com/in/morganjingram/

Lou Wolf, VP of New Business Sales at Zoominfo (powered by DiscoverOrg), shares how he uses data to inform every decision, the #1 signal a deal isn't going to close, and how he managed his team through a blockbuster acquisition.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

Arianna Huffington, the co-founder of the Huffington Post and CEO of Thrive Global, shares her advice for leading and thriving during adversity, plus her favorite tips for increasing productivity and avoiding burnout. 

Ready to explore Revenue Intelligence for your team? Start here: https://www.gong.io/revenue-intelligence/

Lou Shipley, investor, lecturer, and previous CEO of Black Duck Security, shares how he used the "farm model" to develop his sales force, plus details sales enablement's role in delivering sales excellence and an effective new hire onboarding experience.

Related article: “The Sales Learning Curve” by Mark Leslie

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

How many of us ignore salesy, impersonal emails, and unprepared cold calls—only to turn around and use the same approach with our own prospects? If it doesn’t work on us, why do we think it will work on them? David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, shares how to sell the way you buy. You’ll learn how to take the buyer’s perspective, build trust more quickly, and sell in a way that aligns with what really drives people to action.

Are you a revenue leader wanting to learn how to mix human connection with technology?

Many are doing it, but few are successful. 

Kyle Asay, an accomplished revenue leader, and RVP at MongoDB, joins the show to discuss the value of the human element in sales interactions and why AI shouldn’t be added to everything. 

Even though AI can quickly produce results and get you further faster, the primary basis for building relationships is by getting personal, by being human. In this conversation, Kyle touches on the delicate balance between technology and human connection, and you’ll learn why understanding and leveraging the emotional elements of sales conversations can be the key differentiator in closing deals successfully. 

Resource: Salesforce State of the Connected Customer Report 2022

Interested in taking your sales approach back to the basics?

This time-tested recipe is still effective…

1. Don’t overcomplicate things
2. Weave storytelling into your sales strategy
3. Fully understand the “why” behind your products and services

From his experience in door-to-door sales to building an outbound call center and starting his own consultancy, our guest Jason Bay shares his experience in using these simple, approachable tactics in sales that make the customer feel good and understood. As the founder and CEO of Outbound Squad and the owner of Jason Bay Consulting, he successfully assists sales teams in converting total strangers into paying clients.

Selling executives will learn about human stories and how a compelling "why" behind their projects, as Jason's tips, are sure to boost team performance and results.

Resources: SAGE Encyclopedia of Communication Research Methods

Marjorie Janiewicz, SVP Global Sales at HackerOne, shares how she uses data to build and iterate her go-to-market strategy, plus what she says is the number one mistake made at annual sales kickoffs.

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Marjorie Janiewicz: https://www.linkedin.com/in/marjorietoucas/

Sales excellence today relies on data. That’s why we asked Frank Cespedes, Senior Lecturer at Harvard Business school and the author of Sales Management That Works, to join Reveal. His newest research outlines how you can improve your sales model by focusing on facts instead of assumptions. You’ll also hear tips for better hiring, myths regarding sales, and ideas for evolving your sales model for today’s market.

Key Takeaways:

06:12 - What Inspired Frank to Write His Book

11:47 - Unexamined Assumptions with Sales

13:43 - Data Break Out

15:34 - The Buyer is the Most Important Thing

17:02 - Buy As You Operate Now

22:06 - The Domino Effect

26:45 - What Do We Need to Measure?

32:56 - Hire For the Task

35:42 - Frank's Advice About Hiring

41:34 - This Week's Micro Action

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Frank Cespedes: https://www.linkedin.com/in/frankcespedes/

Harish Mohan, VP of Global Revenue Operations at Pendo, jumped back into SaaS (and pants) after 10+ years at Netsuite. He joins Reveal and dives into his philosophy for driving revenue with a land and expand model, plus shines a light on how Rev Ops is a change in mentality from the standard sales operations function.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

We all know that marketing and sales teams need to be aligned. (Tale as old as time.) But how are world-class organizations actually making it happen?

Latané Conant knows how. She’s sharing all of her secrets. Latané is the Chief Market Officer at 6Sense, a data-driven B2B marketing platform, and author of the popular business book “No Forms. No Spam. No Cold Calls”. In this conversation with Danny and Corrina, Latané is sharing her secrets to total team alignment, as well as her perspective on why women — and diverse thinkers — deserve more seats in the C-suite.

Resources:

Data Breakout:

https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369

Sign up for The Edge Newsletter:

https://www.gong.io/the-edge/

Should you use slides on a discovery call? Choose wisely: it impacts your chances of booking the next meeting by 17%. On this episode of Opinions vs Reality with Bill and Bryan from The Advanced Selling Podcast, we share the data you need to close more deals.

9 Tips for crafting great sales decks: https://gongh.it/crafting-sales-decks-gong-asp

Key Takeaways:

01:01 - Myth bust: Should you use slides on your discovery call?

03:28 - The answer from Gong’s research

04:14 - Slides’ effect on question asking, monologuing, and listening

If you missed the Opinions portion of this podcast (aka the first half of the episode), you can listen here: https://link.chtbl.com/pGK1YxqI

Want to explore Revenue Intelligence for your org? It starts here:

9 Tips for drafting great sales decks: https://gongh.it/crafting-sales-decks-gong-asp

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Bryan Neale: https://www.linkedin.com/in/bryanneale/

Connect with Bill Caskey: https://www.linkedin.com/in/billcaskey/

How do you identify high-performing sales professionals? Jason Andrew, Chief Revenue Officer at BMC Software, shares his tried-and-true insights.

His advice boils down to problem solving. It sounds simple but healing root causes (rather than symptoms) is key to success in sales leadership. Listen to hear more about why talent acquisition is so important and how you can retain your top people.

Key Takeaways:

07:39 - 10:26 Lessons from experience - What Jason wish he knew when starting at BMC

12:26 - 13:18 Data Breakout: Sales employee turnover rate

13:20 - 16:35 How to keep employees engaged long-term

21:14 - 24:59 Identifying the right people for first-time leadership/seniority roles

35:46 - 36:42 Micro Action: Giving people opportunities to grow

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Jason Andrew: https://www.linkedin.com/in/jasonwandrew/

Curious reps uncover prospects’ real problems -- allowing them to close more deals. That’s why Kevin Young, Director of Sales at Metadata.io, is passionate about bringing customer voice to life. He does this by teaching his reps active listening and the power of pausing. In this episode, Kevin reminds us of a simple fact it’s easy to lose sight of: we are all selling to humans. This is the perspective you need to ensure your reps ace their next call.

Key Takeaways:

04:04 - "You Are Your Fiercest Advocate"

09:57 - Strategies to Help Align With the Customers Wants and Needs

12:06 - Data Breakout: Listening to the Customer Voice

21:51 - Leaving Space in Conversations to Actively Listen to Customers

28:14 - The Scientific Method of Sales

32:18 - Micro Action: Listening to the Customer Voice

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Kevin Young: https://www.linkedin.com/in/directorofsales/

Let’s face it. There are a lot of myths and misconceptions about the importance of pre-sales. Do we need it, or do we not? Is it important, or is it insignificant?

What if we told you that companies with solid pre-sales capabilities consistently achieve 40-50% win rates in new business and 80-90% in renewal business?

So, what's the secret to a solid pre-sales process? 

Our guest, Adam Freeman, Buyer Enablement Director at The Access Group, explores the misguided beliefs around pre-sales. Through the conversation, he reveals how pre-sales can be the deciding factor in turning indecisive prospects into enthusiastic customers. Additionally, Adam explores how he finessed the pre-sales process at The Access Group and how it led the company to success.

Resources: LinkedIn

Tim Riester, Chief Strategy Officer at Corporate Visions, drops by to share how research on decision-making psychology is more important than your sales messaging.

For more detail on the Corporate Vision research shared during the show, check out their Research Brief - Unconsidered Needs Effect  PDF.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

How do you navigate the challenges of growth and evolution while maintaining alignment within an organization? What strategies need to be implemented to overcome alignment issues and ensure that teams are working towards the same objectives?

All of these can be answered through the power of effective leadership.

In this episode of Reveal: The Revenue Intelligence Podcast, we had the pleasure of welcoming Kevin Yuann, Chief Business Officer of NerdWallet, to the show. Kevin brings nearly a decade of experience leading the company through various phases, including its IPO. In this episode, Kevin shares his wisdom on the importance of delegation as a leader, the power of letting people take charge of their own decisions as a learning curve, how to build a durable business through leadership, effective decision-making, and more. 

Resources: Consumer Content Report

The time you get with a potential buyer is finite. Kris Wiig, VP of Partnerships at FreeWill, joins us to discuss how you can make the most of every second. After listening to the interview, you’ll be ready to capitalize on your interactions. Kris also lets us in on her go-to frameworks she uses to break down problems and drive urgency. Plus, we pay tribute to the best opening line she's ever heard on a cold call. Fun fact: the questions on this episode came straight from you — our sales community. Start listening now to get answers to your burning questions. Have a question you’d like to submit? Make sure you’re following Gong on LinkedIn.

Alex Alleyne, Strategic Sales Lead at Twilio, shares his approach to making marginal gains, how to balance filling the pipeline and optimizing deals in the pipeline, plus his experience as a Diversity & Inclusion lead.

Want more info on team selling? Check out Gong’s post written by Chris Orlob, “If You’re Selling Alone, You’re Doing It Wrong (These Stats Explain Why)”

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

It’s no surprise… The advent of AI has sparked a rapid pace of innovation and businesses are leveraging this technology to solve their most pressing challenges and goals.

But what if we told you that it’s not just the AI technology itself that is leading to growth? Plot twist: It's about taking a customer-centric approach and focusing on the business need.

In this episode of Reveal: The Revenue Intelligence Podcast, Craig Hanson, the Senior Director of Go-to-Market Strategy Enablement at Gong, shares his wealth of knowledge and experience in M&A, venture capital, and tech entrepreneurship. He discusses why adapting and optimizing the revenue organization is crucial in a changing market environment for sales organizations, why consolidation is key for business growth, and how advancements in technology are now helping sales leaders measure efficacy of enablement investments.

Resources: McKinsey

It’s no secret that when times get tough, your sales strategy must pivot. But what about the ways you motivate and interact with your sales team? In this Celebrate session replay, Kathy O’Donnell, Director at EMEA Marketing, sits down with Atossa Vaziri, VP of Sales Enablement at Dataiku, and Paul Albert, SVP at Payhawk to explore their POV on how to move the needle in a down market. 

Keeping your team motivated and staying connected to them is at the core of beating any change the market throws your way. Listen in to hear how they are staying ahead of the curve with motivation hacks.

Geoffrey Moore, Tech Advisor and author of "Crossing the Chasm," joins Reveal to explain what crossing the chasm means – and why your strategy depends on knowing where you are in the journey. 

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

From his time at Nike and now Rent Dynamics, Chief Revenue Officer Mike Wolber has learned that the first step in increasing revenue is deeply understanding your customer. 

This might include listening to your team, seeking feedback from the market, and architecting a GTM experience playbook to truly source revenue.Listen to this episode of Reveal to get Mike’s sage wisdom on nailing product market fit and go-to-market fit.

Join us for the Celebrate Reality Roadshow!

Joseph Fuerst, VP of Sales at Base AI, is passionate about customer-led growth, and he knows that to grow successfully, you have to start by humanizing the people you’re selling to. 

So stop calling them leads. Stop calling them targets. In fact, stop calling them anything but “people”—because that’s what they are! Sit in on this masterclass for tactical tips on scaling your personalization efforts, changing the way your organization thinks about who they’re selling to, and truly knowing your customer.

Sign up for The Edge newsletter: https://www.gong.io/the-edge/

“Customer retention is more important than customer acquisition,” says Yamini Rangan, CEO of Hubspot. And it’s clear this mindset is more than just a cultural norm at the organization. 

In case you don’t know the name, Yamini went from Chief Customer Officer to Chief Executive Officer at Hubspot in late 2021. Her ‘customer first’ mentality creates a fundamental shift in the B2B space from the traditional funnel approach to a flywheel. Learn how to provide value, starting with the first sales conversation.

Your pricing strategy might not feel urgent, but it's the most impactful way to increase revenue overnight. As an operating partner at OpenView, Kyle Poyar specializes in pricing and packaging. He’s responsible for advising executive teams on strategies that drive revenue growth and lead businesses to dominate their markets. In this episode, you'll learn why pricing lays the foundation for growth and how to navigate the challenges that pricing adjustments bring.

Key Takeaways:

11:44 - How to Communicate Price Updates

19:22 - Data-Driven Pricing Strategy to Help Drive Revenue

21:05 - How You Can Involve Sales in Pricing Strategies

27:44 - Should You Make Pricing Visible On Your Website?

36:15 - Pricing is a Judgment on How Much Value You're Creating

38:59 - This Week's Micro-action

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Kyle Poyar: https://www.linkedin.com/in/kyle-poyar/

Robert Cialdini is the godfather of the psychology. His book “Influence: The Psychology of Persuasion” has sold over 5 million copies and has helped countless salespeople learn the fundamentals of creating connections and influence in their sales efforts. 

His principles are the difference between going through the sales motion and actually persuading your buyer to make a purchase. In this episode, Robert joins Devin and Sheena to dive into some of the tenets of his book, and share his advice for ethical influence in selling.

KEY TAKEAWAYS:

[5:25-10:07] Robert's four principles of strong relationships

[15:22-18:05] How to engage prospects with reciprocity

[23:03-27:26] The power of co-creating with your prospect

Jonathan Frick, Partner at Bain, has over 15 years of strategic sales experience helping organizations of all types and sizes maximize productivity. He shares what prevents strategic initiatives from success and how to level-up B-players' performance.

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Jonathan Frick: https://www.linkedin.com/in/jonathan-frick-bain/

We all know how much of an impact technology has on all areas of business. Focusing on sales, utilizing tech can be the breaking point for closing the deal, identifying pain points, and more.

In this episode, Mallory Lee, the VP of Operations at Nylas, explores how pain points differ at different levels of an organization and how saving time is a compelling message for individual contributors, while executives are more concerned with holistic business solutions. She discusses the significance of integration and personalization in prospecting emails and the fine line between highlighting problems and being overbearing while sharing her insights on revenue operations and the importance of finding the right painkiller product that makes a significant difference. 

Resources: Hubspot

As sales leaders, we all want to strive to tap into the true power and potential of our sales team. Why? To build better relationships and drive results. 

But what are the secrets to effectively coaching a sales team? Sarah Bedwell knows them all and wants to share them specifically with you. Here are the key things you’ll learn in this episode:

1. Why coaching is a crucial tool for sales leaders to improve sales performance.
2. The importance of prioritizing coaching activities.
3. The need for a strategic and effective go-to-market strategy.

In this episode of Reveal: The Revenue Intelligence Podcast, Sarah Bedwell, Founder of Sarah Bedwell LLC, shares why sales leaders should make time for coaching activities and prioritize sales performance improvement, the importance of understanding the difference between coaching, teaching, and directing, and why you should focus on go-to-market strategy and sequencing.

Resources: LinkedIn

Have you ever been at a company that went from $0 to $60M ARR? Joubin Mirzadegan, Go To Market Partner at Kleiner Perkins shares how to design a winning culture by recognizing, empowering, and promoting from the bottom up. You'll learn why hiring great people and being prepared for change management is essential while climbing the ARR ladder.

Key Takeaways:

05:28 - Identify with the Voice of the Customer

13:33 - Innovate and Deliver to Drive Value

18:30 - This Week's Data Breakout

21:06 - Culture Ebbing Up

32:33 - Sales in One Word

34:17 - This Week's Micro Action

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Joubin Mirzadegan: https://www.linkedin.com/in/joubin-mirzadegan-66186854/

Whether we like to admit it or not, most of us don't like change. We don't always like leaving our comfort zone because change can be scary, intimidating, and confusing. Barb McAteer, the Global Head of Sales Coaching & Enablement at Akamai Technologies, is with us this week to share how change within a company or organization, can be done in a less fearful fashion. You'll learn how authenticity in leadership is beneficial to the process, and how clarity, communication, and honesty help fuel a successful change management project.

Key Takeaways:

05:08 - Sales Organizations Inside Akamai

06:42 - Being Your Authentic Self as a Leader

08:59 - Defining Change Management

13:20 - Providing the "How?"

16:38 - Alignment During Change Management

19:53 - A Clear Vision

29:10 - Evolve Your Metrics

34:35 - Sales in One Word

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Barb McAteer: https://www.linkedin.com/in/barbmcateer/

Interested in how industry leaders are maintaining forward progress in today's economy? Justin Welsh (previous SVP Sales at PatientPop) hosted a panel with Ralph Barsi - Tray.io's VP Global Inside Sales, Anna Phalen - Jellyvision's VP of Sales & Account Management, and Stephanie Jenkins - Glassdoor's VP SMB Sales to share tactical advice on what's working in their businesses and the trends they're seeing in the industry. 

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

Brandon Fluharty, VP of Sales at LivePerson, was fully bought into hustle culture. He drank tons of coffee. Pulled all-nighters. And thought more work = better results.

Then one day, the constant grind led to serious medical conditions–depression, panic attacks, and even a stroke at age 34. Flash forward to today and Brandon is happier, healthier, and more successful than ever before–and, he’s hustle-free.

Brandon reveals the secrets that allowed him to break free from hustle culture and thrive. He shares his frameworks for reaching holistic goals and shares steps you can take to follow in his footsteps.

Key Takeaways:

04:49 - 07:16 Where the shift to anti-hustle culture began

10:01 - 15:27 The anti-hustle personal operating system

19:15 - 21:35 How the anti-hustle approach can impact you

21:37 - 22:35 Data Breakout: How lack of sleep affects your cognitive performance

26:55 - 29:14 How to handle the pressures of being a high performer

30:58 - 31:36 Sales in one word

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with James Burnette: https://www.linkedin.com/in/jamesburnette/

Devin Reed, Head of Content Strategy at Gong, knows that quota never sleeps -- even during the holidays. In this Celebrate replay, he reveals three devastating end-of-quarter mistakes and how to avoid them. He also gives data-driven action steps proven to increase your win rate and shares value-selling prompts that you can implement today. If you want to spend your holiday season cozying up by the fire and not putting out fires, this episode is for you.

Key Takeaways:

02:37 - 03:04 The 3 deadly EOQ mistakes

06:04 - 06:46 How Gong unlocks reality

06:47 - 08:46 Mistake #1: Selling during "Dead Zones"

08:50 - 12:23 Mistake #2: Negotiating over email

12:34 - 15:59 Mistake #3: Relying too much on driving next steps

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Keep your deals on track during the coldest selling months: https://www.gong.io/content/holiday-selling-guide/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

From the basketball court to the sales workforce, it all boils down to fundamentals and managing the complexity you’re faced with.

Scott Gibbs, former basketball coach for Drew University and now the Senior Vice President of Global Enterprise, has experienced a huge amount of change in his career. But through it all, he managed to deal with the complexity and acquisitions he was faced with.

In this episode of Reveal: The Revenue Intelligence Podcast, Scott shares his non-negotiable, fundamental ‘coach G’ rules of sales fundamentals that has kept him balanced throughout the volatility he faced in the workforce. 

Resources: Sales Performance Management

Inaccurate forecasts haunting you?

Diego Panama, Chief Commercial Officer at LiveRamp, has dialed in his team’s forecasting and they’re experiencing earth-shattering results. Before, forecasts were iffy at best, but now the team is able to predict the outcome of deals with incredible accuracy. Their key to success? Focusing on the customer journey. This means forecasting based on customer signals rather than the sales team’s actions.

Not only does this method center customers, but it also leads to more accurate forecasts. It helps your sales team direct their energy and allows your executives to plan more effectively.

Key Takeaways:

06:06 - 08:01 Why forecasting is important, and the risks that come along with it

09:16 - 12:35 3 Components to forecasting

16:04 - 18:36 The challenges in forecasting

19:26 - 19:59 Data Breakout: Forecast accuracy

20:13 - 21:27 How to increase your forecast accuracy

22:03 - 24:57 The importance of narrowing the gender gap in the workplace

26:36 - 27:30 Micro Action: Understanding your sales cycle

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Diego Panama: https://www.linkedin.com/in/diegopanama/

Did you know nearly 50% of sales reps miss their annual quota? If you want to avoid that fate in 2022, there’s good news: these tips are your one way ticket to quota-attainment.

Gong Labs analyzed 140,566 sales opportunities and found mind-boggling data to help you stay ahead of the curve (and the competition). Devin covers everything from negotiation mistakes that cost you deals to “best practices” that actually tank your success – this bonus episode has it all.

Robert Graham is a guru of the art of the presentation. As a coach to hundreds of executives and sales professionals, he shares decades-worth of knowledge that will help you become a better presenter, communicator, and seller. 

In his conversation with Devin and Sheena, Robert talks about the importance of keeping your camera on (even when you don’t want to), why storytelling is a skill you need in your toolkit, and why you’re probably better at presenting than you think you are.

Ah, the all-important fork-in-the-road moment: choosing a go-to-market motion. To settle the debate once and for all, we brought on Zhenya Loginov, CRO of Miro. 

He’s seen GTM motions in action at Dropbox, Segment, and Miro. And has just the perspective you need to get this major decision right. In this episode of Reveal, Zhenya talks through how leaders should think about engineering and product, the important choice between a PLG and enterprise sales motion, and creating incentives to hire the absolute best talent.

Join us for the Celebrate Reality Roadshow!

When all of your go-to-market teams are working together, your customers become raving fans. Eran Aloni, Chief Customer Officer at Gong, shares how he helps customers be successful–from long-term relationship building, to empathy, to simply listening to the customer. 

Eran believes that customers should be your raving fans–and on this episode, he shares exactly why you should work to achieve this, and the positive ripple effect it will have on every area of your organization–including your sales efforts.

KEY TAKEAWAYS:

[1:49-2:39] The dawn of the “raving fan” at Gong

[4:56-6:54] Why you should want to turn your customers into raving fans

[14:18-15:50] Metrics of customer success to focus on

Graham Collins, Chief of Staff at QuotaPath, knows how to create compensation plans that are simple, logical, and fair. He’s breaking down why your comp plan is broken (and what you can do to fix it).

Graham is sharing his tips around how you can effectively create, communicate, and scale your comp plans in a way that will keep your reps involved, motivated, and focused on crushing their targets.

Spotify is a leading music and podcast streaming service. This might be obvious because well, where are you listening to this podcast from? This week, Brian Berner, Spotify's Head of North America's Advertising Sales, discusses cultivating talent through training and creating consistency at scale. You'll listen to him go over his five step framework, Spotifive, a personalized onboarding people to go to market. The teachings include insights into intention, informed discovery, and a few other steps Brian thoroughly explains in today's show.

Key Takeaways:

11:41 - What Consumers Want

14:32 - The Challenge of Hypergrowth

16:08 - Tracking Mistakes or Make Goods

17:30 - Metrics Can Help Predict Future Success

22:22 - Spotifive Framework

28:15 - Insights to Solutions

30:44 - All True Leaders

33:57 - Make-up of a Strong Leader

37:51 - Sales in One Word

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Brian Berner: https://www.linkedin.com/in/brianberner/

The stigma of sales people: untrustworthy… Why is this and how do we change it?

Andrew Sykes, CEO of Habits at Work, a professor at Kellogg and an inspirational speaker, sat down with Danny and Corrina to discuss the trust issue within sales. He drops his tips about how to succeed as a salesperson, the steps to build authentic relationships centered around trust, and the formula composed of three areas that lead to trust.

Data Breakout: https://www.linkedin.com/business/sales/blog/management/we-asked-11-sales-influencers-about-how-to-build-trust-in-the-sa

Connect with Andrew: https://www.linkedin.com/in/andrewsykes1/

Sign up for The Edge newsletter: https://www.gong.io/the-edge/

For the past two weeks, the Gong team has been hosting #celebrateontour across four cities. Today's episode is the panel from Boston titled, "Deal Execution: A Science or An Art?" Panelists include Michelle Benfer, VP of Sales of Hubspot, Ed Calnan, CRO of Siesmic, and Chris Hays, CRO of DiscoverOrg/ZoomInfo.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

A big change is coming to the Reveal podcast…here’s what you can expect.

Scott Miller, EVP of Thought Leadership & CMO at Franklin Covey, was a mess when he started his first leadership role (his words, not ours). He's learned a lot, mostly the hard way, and he shares what he's learned during his career.

Interested in exploring Revenue Intelligence for your team? Join the movement here: https://www.gong.io/revenue-intelligence/

Do you know the impact cursing has on your sales calls? Bryan and Bill from the Advanced Selling Podcast join us for Opinions vs Reality. This midweek bonus episode unpacks the unexpected impact cursing has. Do you think it shows authenticity or a lack of professionalism?

We reveal data that may make you rethink the words you use (and when).

Plus, there are 5 words that can make your sales calls even more persuasive. These are the words and phrases used by high-performing salespeople to close more deals. How many of these words do you use? Find out: https://gongh.it/words-that-sell-gong-asp/

Key Takeaways:

00:30 - To curse or not to curse, is that the question?

01:40 - Devin reveals what the data says

02:44 - The impact cursing has on your close rate

03:18 - Words of wisdom to live by

If you missed the Opinions portion of this podcast (aka the first half of the episode), you can listen here: https://link.chtbl.com/RXCZTv0g

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Bryan Neale: https://www.linkedin.com/in/bryanneale/

Connect with Bill Caskey: https://www.linkedin.com/in/billcaskey/

Dan Shapero, Chief Business Officer at LinkedIn, shares his unique career path that prepared him to lead LinkedIn's global field sales org of 6,000 salespeople. He also details why he says sales leaders should rethink the assumption that all salespeople are coin operated.

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Daniel Shapero: https://www.linkedin.com/in/dshapero/

Rakhi Voria, director of IBM Global Digital Sales Development, manages a team that is responsible for the strategy, implementation, and revenue of the Digital Sales Development (DSD) function globally. She shares why her passion for diversity drives her leadership style, and how companies can create a more diverse and inclusive culture.

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect withh Rakhi Voria: https://www.linkedin.com/in/rakhivoria/

What does it take to succeed as a rising star or an established leader in the business world?

Oliver Jay's impressive leadership as CRO of Asana catapulted the company's revenue from $20 million to over half a billion dollars. He spearheaded the company's expansion into nine countries, boosting international revenue contribution to over half of Asana's total revenue when the company went public. 

In this episode, Oliver shares invaluable insights from his treasure chest of knowledge and experience. He discusses the significance of finding supportive sponsors who can champion your cause, and the responsibility of sponsoring others and nurturing talent. He emphasizes the importance of problem-solving skills and empathy in achieving sales success, and shares his perspective on assessing candidates based on their potential rather than solely relying on experience. Lastly, he delves into the power of self-awareness, encouraging leaders to embrace their unique qualities.

Resources: LinkedIn article

The best way to level up? Surround yourself with A-players. To celebrate hitting 100 episodes, we’re sharing the top 10 insights that will inspire you to take your career to the next level. These tips come straight from the minds of Mark Roberge, Kevin Dorsey, Matt Rosenberg, Marjorie Janiewicz, and Dan Shapero (aka the sales leaders who are breaking the mold and winning their markets). Plus — if you’ve ever wondered what Chris Voss’s ringtone is… you’re going to need to tune in. This is one revenue-boosting countdown you don’t want to miss.

Key Takeaways:

05:00 - Ed Calnan - How important is the buyer's journey?

07:42 - Rakhi Voria - Attracting a diverse sales workforce

10:24 - Dana Feldman - Running effective 1:1s that drive revenue

13:20 - Mark Roberge - Deal momentum masters

18:35 - Kevin Dorsey - Deal signals that increase revenue

21:24 - Chris Voss - How to negotiate like a boss

23:47 - Matt Rosenberg - Why multi-level selling is critical for today's landscape

26:38 - Marjorie Janiewicz - How hackers are driving predictable revenue

29:18 - Jonathan Frick - What prevents B-players from becoming A-players

31:57 - Dan Shapero - Why a growth mindset is critical for your success

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

In this week's episode, we're coming to you from our latest Celebrate Session, featuring Eric Gilpin, Chief Sales Officer at Upwork. Eric shares how his team turns customer insights into better revenue results by improving deal execution, strategic initiatives, and coaching.

Field sales is undergoing a major shift right now as we enter into a digital-first selling landscape…so, does that mean the role is going extinct? Absolutely not, according to this episode’s guest!

Frank Pinder is the EVP of Digital Transformation Services at Corporate Visions, a science-backed consulting service for high-performing sales teams. In this conversation with Danny and Corrina, Frank is sharing exactly how to take your field sales teams into the digital-first future—all the while, maintaining your winning momentum.

Save your seat for Celebrate Beyond 2022: https://events.gong.io/celebrate-beyond22

Do you have what it takes to scale globally? 

In this episode of Reveal, host Dana Feldman sits down with Amanda Vining, Global Chief Sales and Customer Officer at Corporate Traveler, to discuss leadership in diverse and complex international markets.

Throughout the conversation, Amanda highlights the importance of communication, empathy, and connection. 

She discusses the challenges of managing teams across borders and her strategies for fostering a customer-centric approach, integrating sales and customer success, and achieving revenue goals.

Looking for the perfect formula to streamline and automate your efforts to increase sales?

Well then, get ready because Rachel Zweck will challenge your assumptions about inside sales. A seasoned revenue leader with over 20 years of experience, she’s on a mission to show that sales executives should consider fully committing to an inside sales strategy and leverage AI and automation. 

You'll discover the power of virtual selling, among other sales efficiency tips, as Danny Wasserman sits down with her on this week’s episode of Reveal. 

Resource: HubSpot, Forrester

If launching a community is on your 2023 list, you’re in luck. This is the definitive playbook for building, launching, and scaling your community — all in 72 days.

Nisha Baxi, Head of the Gong Visioneer Community, joins Danny and Corrina to share her playbook for a successful community launch, her tips for keeping it growing, and the metrics that she watches to ensure that it’s having an impact on the bottom line.

Resources:

Data Breakout: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel

Sign up for The Edge newsletter: https://www.gong.io/the-edge/

With many teams strapped for resources – leaders are turning to seller efficiency. Kyle Healy is the SVP of Sales Enablement at NFP, a leading insurance broker and consultancy. And he’s breaking down how to scale results (AKA revenue) without hiring new headcount.

In this conversation with Danny and Corrina, Kyle dives into his philosophy on how to build the most efficient sales team ever and insights into NFP’s “propensity to win” model.

Data Breakout:

HubSpot article

Enterprise selling is a team sport. In order to win bigger, you have to get more people involved, which means longer deal cycles and deeper relationships. Learn how to handle complex deals with ease, according to Will Urban–CRO at Flexport, a supply chain and logistics organization.

In this episode, he’s sharing how despite pandemic challenges like longer sales cycles and more complexities, his team actually thrived. 

Sign up for The Edge newsletter.

KEY TAKEAWAYS

[7:50 - 8:25] How Flexport embraces the long game

[18:12-19:07] A dive into their "deep selling" process

[26:44-27:03] Empathy + flexibility = the long game secret

Every great sales leader has a plan. But best ones? They’ve got a whole playbook. Carsten Haagensen, Chief Commercial Officer at Famly, shares his undisputed playbook for “how to get out of the gutter”. Its consistently led his team to an over 40% win rate, in good times and in bad. 

Learn how you can craft your own bulletproof sales plays and understand the critical role RevOps plays in ensuring your team can thrive in any situation.

Stephen Antuna, CRO of Reggora, credits mentorship as a huge factor in his career trajectory, and he shares actionable advice for maximizing those relationships on this week's episode. He also dives into how he spurred healthy competition while VP Sales at LogMeIn to drive company initiatives forward. 

Ready to explore Revenue Intelligence for your team? Start here: https://www.gong.io/revenue-intelligence/

In this week's episode, we're coming to you from our latest Celebrate Session, featuring Dan Morgese, Sr. Manager of Thought Leadership at Gong. Dan walks us though the latest Gong Labs data that unlocks the reality of how to make your team’s activity as impactful as possible. He also reveals data around how context, prioritization, and automation can help your team win more deals.

What do the most successful tech unicorns have in common? They use these 8 predictable elements in their sales pitch. And, Brendan Dell took notes so you don’t have to.

In this episode, Corrina is joined by Brendan—podcast host, GTM advisor, and founder of his course “The Billion Dollar Pitch Masterclass”. He’s sharing what the biggest tech unicorns do differently – and how you can implement these proven winning strategies today.

Data Breakout: Value Selling

Connect with Brendan: https://www.linkedin.com/in/brendandell/

Sign up for The Edge Newsletter: https://www.gong.io/the-edge/

Carl Eschenbach, Partner at Sequoia Capital, shares his formula for sustaining rapid growth, how to keep a strong company culture that scales, and what he looks for when evaluating an investment opportunity.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

We're bringing back one of our favorite (and most popular) interviews for the holidays. Jonathan Frick, Partner at Bain, has over 15 years of strategic sales experience helping organizations of all types and sizes maximize productivity. He shares what prevents strategic initiatives from success and how to level-up B-players' performance.

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ 

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani 

Connect with Jonathan Frick: https://www.linkedin.com/in/jonathan-frick-bain/

“Keep learning, keep serving” is the motto of this episode’s guest—but with his incredible track record as a sales enablement leader, we’ll amend that motto to include: “keep winning”.

Nate Vogel is the VP of GTM Enablement at Gong, and on this episode, he’s joining Danny and Corrina for a masterclass on servant leadership—and, how you can train your teams to lead with their beliefs for more authentic experiences.

Data Breakout: Brand Trust & the Coronavirus Pandemic: https://www.edelman.com/research/covid-19-brand-trust-report

Sign up for The Edge Newsletter: https://www.gong.io/the-edge/

Lekha Doshi, VP Global Operations at LinkedIn, shares why alignment is the core of LinkedIn's success, plus how it's been critical for scaling their SDR org of 350+ reps.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

How can customer success in sales be the pivot point for your company? Josh Vitello knows exactly how. 

Josh is a highly accomplished professional serving as the Chief Success Officer at Tableau, a leading data analytics and visualization company, and as a Customer Success & Sales Executive at Salesforce, a global leader in customer relationship management. With a strong focus on customer success, Josh brings extensive expertise in driving strategic growth and fostering strong client relationships. 

In this episode of Reveal: The Revenue Intelligence Podcast, Josh dives into his insights and experiences in operationalizing the customer success function, exploring the anatomy of successful and failing customers, and the commonalities between sales and customer success roles. They also discuss the impact of democratization of the analyst role and Tableau experience in elevating expertise to fill in critical customer engagement and participation spaces. Join us as we explore the maturation of customer success, career advancement opportunities, and the ultimate goal of solving problems through technology.

Resources: Harvard Business Review

Jake Dunlap, CEO of Skaled, says "prioritizing what's right for the buyer" is his North Star for improving the buyer's journey (and increasing revenue). Tune in for an episode packed with tactical advice.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

Andrew Sykes, CEO of Habits at Work, knows all about habits and how to make them stick. He explains how to truly master a skill so it becomes a habit, plus what his research says are the most important habits -- and the 3 that are specific for sales professionals.

Ready to explore Revenue Intelligence for your team? Start here: https://www.gong.io/revenue-intelligence/

If at first you don’t succeed…audit the heck out of your processes. 

Leigh Ann Harris, Group VP of Strategy and Business Development at Oracle, joins Corrina to share her goldmine of insights from her experience leading 500+ outbound BDRs. Plus: Hear her passionate stance around how data and AI can be game changers in blocking out your competition and maximizing lead quality. 

Data Breakout:

https://www.gong.io/blog/sales-artificial-intelligence/

Just like everything else, sales is constantly evolving. If we want to continue to grow, we need to know what the hell ops should actually be doing.

James Underhill, the Senior Director of Sales Operations and Strategy at MongoDB, has cracked the code - sharing his secrets to sales team effectiveness.

In this episode, James shares valuable insights and experiences throughout the episode, shedding light on the evolving nature of sales roles and the misconceptions surrounding technical knowledge. We learn that sales is about identifying business pains and providing technical solutions, rather than solely solving technical problems. James also emphasizes the qualities that make successful sales representatives, such as perseverance, skill in identifying business pains, and the ability to ask uncomfortable questions. 

Resources: Mckinsey & Company

This week we break down the ins and outs of relationship-based selling with Hover's VP Sales, Ali Azhar, and Matt Lewis, VP Growth. You'll hear why it's embedded into the core of their sales culture, methodology, and leadership style.

Want to explore Revenue Intelligence for your org? Start here: https://www.gong.io/revenue-intelligence/ 

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ 

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/ 

Connect with Ali Azhar: https://www.linkedin.com/in/aazhar/ 

Connect with Matt Lewis: https://www.linkedin.com/in/matt-lewis-9753938/

What's your company’s reason for being? Sam Myers, Managing Director at Rational 360, has a diverse background ranging from politics to business development to the agency world. The common factor he believes top organizations share? Purpose. In this episode, Sam shares why organizations don’t have to choose between profit and purpose — and why taking a stand benefits both your customers and employees.

Key Takeaways:

08:42 - What it means to be purpose driven

14:21 - Where does the purpose come from

19:26 - Data Breakout: Inclusive and diverse hiring practices

20:47 - Encouraging purpose driven behavior

28:08 - The responsibility of a sales team to advocate for purpose driven behavior

33:29 - Micro-Action: Take a look at the diversity on your own team

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Sam Myers: https://www.linkedin.com/in/sammyersjr/

Want a recipe to increase your bottom line? Try this: 

Uncover the juicy connection between marketing and sales teams, devise killer strategies to put customers first, build trust, and bridge the gap between these necessary departments. 

Our guest, Francisco Bram, Vice-President of Marketing at Albertsons Companies, shares his experience leading marketing teams at Siemens and Uber. He offers practical advice on overcoming the common finger-pointing dynamic between marketing and sales. 

You’ll learn the importance of customer-centric marketing and hear real-world examples of B2B to B2C marketing success. Listen to this episode for practical advice to revamp your revenue plans and foster a fruitful partnership between marketing and sales. 

Resource: Hubspot

Scott Leese, previous SVP Sales at Qualia, shares why simplifying your sales messaging is crucial, how to use data to iterate your strategy, and why vulnerability is the missing link for most sales leaders.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/

Shimona Mehta, Head of EMEA at Shopify, has an interesting role that centers around sales, strategy, and people leadership. She joins Reveal to share how she approaches mental health and well-being for her team. Tune in for fresh, candid leadership ideas.

Explore Revenue Intelligence for your team here: https://www.gong.io/revenue-intelligence/

Guy Raz is on Reveal. This is not a drill! Guy has hosted some of the most popular business podcasts including “How I Build This” of all time. But today? Danny and Corrina get the rare opportunity to turn the mic on him. 

In his 500+ conversations with the most influential entrepreneurs and leaders of our time, Guy has noticed 3 x-factors that all wildly successful companies have in common.

Sahil Mansuri, CEO at Bravado, founded the largest professional network for sales in the world, with over 70,000 B2B sellers. He shares why he believes sales should put customers first, why we don't do that today, and what we can do to better serve our buyers. 

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ 

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/ 

Connect with Sahil Mansuri: https://www.linkedin.com/in/sahilmansuri/

Interested in striking that balance between true judgment and data-driven decision-making? 

Is the key to success combining data with a healthy dose of intuition?

Let’s just see.

Get ready to be empowered and inspired with our latest episode of Reveal with Dean Curtis, an expert in responsible AI principles and revenue optimization.

Dean covers it all: the important role of responsible AI principals and the significance of balancing opportunities and risks associated with AI while urging revenue leaders to take a proactive stance. Dean also has insight into the inner workings of human decision-making and the emotional components involved, debunking the notion of the assumption of perfect logic. You don’t want to miss out on this engaging and enlightening conversation that will empower you to make data-driven decisions, challenge assumptions, and embrace authenticity in your revenue strategies.

Resource: McKinsey, Harvard Business Review

Shianne Sampson, author of the book Triage Sales Coaching and Global V.P. of Inside Sales & Sales Development at New Relic, a data platform for software engineers, joins Danny Wasserman for a conversation on the do’s and don’t’s of building a stellar sales team.

In this episode, you’ll hear Shianne’s expertise on how to hire the right fit every time, and how to mold them into sales champions for your team.

Join us for Celebrate Beyond '22: https://events.gong.io/celebrate-beyond22

When you are enthusiastic and receptive to feedback, excellent conversations occur.

And according to @Chris Degnan, Chief Revenue Officer at @Snowflake Computing, conflict in the workplace can be constructive rather than destructive when it's delivered in a respectful, curious way.

Imagine that!

But you don’t have to just imagine it—you can live in that world.

"The Humility Essential for Success: You're part of that rocket ship, but you're not the rocket ship," says Degnan.

He stressed the importance of maintaining humility, regardless of position, which will create an open, feedback-friendly culture. And that’s an environment that will cause people to stick around.

Resources: Harvard Business Review

What if you aren’t using the right kind of selling? The type of selling that will lead you to a deal valued at $5 billion or more? We’re talking mega deals. 

Jamal Reimer, Founder of Enterprise Sellers, has finessed the ‘right’ kind of selling through dogged research, perseverance, and a lot of grit. And guess what? He shares all of his tactical strategies in this episode.

Click play to hear the exact strategies that propelled him to the forefront of the industry with a staggering $160 million in ARR. 

Get a free copy of Jamal’s book: bit.ly/MDSfreebook

Click here to check out Jamal’s coaching program: megadealsecrets.com

Resource: McKinsey

Accurate forecasts are core to running a successful business. Yet more often than not, forecasting is rarely that... accurate.

When John Lorenc, Vice President of Sales Operations, joined Point Click Care they didn’t really have a sales operations function. Today, the company operates a data-fueled forecasting approach putting them within 3% of accuracy. Hear how they said good-bye to a “best-guess” model and get a crash course on how to set up a sales operations function that has massive impacts on the health of your organization.

Key Takeaways:

10:12 - Why it's so difficult to forecast the right way

14:03 - Support your forecast with data

16:19 - Tips for reps building their forecast bottoms up

19:43 - Data Breakout: Forecasting accuracy

20:43 - Crash course to build an accurate forecast

29:43 - How to automate your forecasting

34:22 - Micro Action: Building your idea forecasting process

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with John Lorenc: https://www.linkedin.com/in/john-lorenc-ph-d-a1791345/

Michelle Benfer, VP Sales at Hubspot, shares how she's adapting to managing a remote sales team, and how she approaches mental health to avoid burnout and reduce stress for her team.

Explore Revenue Intelligence here: https://www.gong.io/revenue-intelligence/