Results by Design: UX Insights for Business Leaders (UpTop)

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	Date	Titre	Durée
	17 Nov 2023	Driving Business Growth With UX Strategy: Insights for Businesses Leaders	00:23:54
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In the inaugural episode of our series, we dive into the realm of User Experience (UX) design and strategies, shedding light on how these essential components empower business leaders to steer their organizations toward unparalleled growth and success. We cover: How “Results by Design” was born UX methods in delivering business outcomes The direct value of UX design How UX Design Gives You The Edge Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about us and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo \| Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	01 Dec 2023	DNA of a Successful UX Strategy: Great UX is the Engineering of the Entire Experience, Not Just the Design of the Screens	00:29:21
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! Join our hosts Craig and Mike as they unravel the intricacies of creating impactful user experiences that extend beyond aesthetics, delving into the very engineering that shapes the entire user journey. Learn valuable insights into the holistic approach that defines UpTop's commitment to delivering impactful and cohesive user experiences. Whether you're a business leader or a UX enthusiast, this episode offers a deep dive into the philosophy that sets UpTop apart in the world of UX. Tune in as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo \| Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	12 Jan 2024	Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers	00:30:01
Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀 In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it. 🎯 Key Takeaways: Unraveling the transformed enterprise B2B buyer journey Identifying redundant B2B website practices in the face of these changes Warning signs signaling larger underlying issues Join us as we explore expert approaches to elevate your products, optimize customer interactions, and steer your organization toward unparalleled success. Tune in now and revolutionize your business strategies! -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo \| Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ Deborah Roberts \| Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/ -------------------------- Episode Context -------------------------- Gartner Win More B2B Sales Deals Report: https://www.gartner.com/en/sales/insights/win-more-b2b-sales-deals G2 2023 Software Buyer Behavior Report: https://research.g2.com/2023-buyer-behavior-report TrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer: https://www.trustradius.com/resources/assets/2022-b2b-disconnect -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	02 Feb 2024	Breaking Barriers: Strategies for Conquering Digital Business Challenges	00:27:36
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, we tackle the intricate world of digital business and uncover five of the most common challenges organizations encounter when striving to build a successful digital business. 🌐 In this insightful exploration, we break down the barriers that hinder many businesses from achieving digital excellence. Whether you're a seasoned entrepreneur or just starting, understanding these challenges is crucial for navigating the digital landscape. 🔍Learn about: 1️⃣ Leadership and Vision 2️⃣ The Problem with Departmental Silos 3️⃣ How to Choose the Best Team Members 4️⃣ The Importance of Having Good Processes in Place 5️⃣ Is Your Company Operations-Minded or Innovations-Minded? Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo \| Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	01 Mar 2024	The Advantage of an External Perspective in UX Design	00:16:29
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design. Let’s unpack the insights and experiences of a seasoned design consultant, exploring how they tackle dilemmas, overcome challenges, and foster productive client relationships. Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Michael Woo \| Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ Cristie Shrader \| Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	05 Apr 2024	How to Create Velocity and Alignment for Your Vision	00:23:36
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches. 🔍 Learn about: Applications of Design Thinking and Lean UX Method in Problem-Solving Design Thinking as a Mindset Origin of UpTop’s UX Strategy Sprint Process Role of Structured Processes in Company Breakthroughs Difference Between UX Strategy Sprint and Envisioning Sprint Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Michael Woo \| Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ [eBook] A Guide to UX Strategy Sprints, UpTop: https://bit.ly/3IJmVvt -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	26 Apr 2024	Elements of an Effective B2B Web Strategy	00:25:12
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy. Learn about: Where teams go wrong in developing their web strategy Finding the right data and insights to inform the strategy How UX strategy and Web content strategy are Interrelated How UX strategy and Web content strategy are related to a successful web strategy -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Michael Woo \| Director of UX, UpTop: https://www.linkedin.com/in/wooman206/ Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Related Video \| Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	31 May 2024	5 High-Value UX Activities Your Company is Overlooking	00:33:02
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop's Craig Nishizaki and Michael Woo talk about their Top 5 list of the most high-value (and sometimes underrated) UX-related activities and strategies that could transform the way your company operates! From journey mapping to customer interviews, prototyping, UX audits, and benchmarking, these essential practices can make a world of difference in enhancing your product or service. 🔍 What You’ll Learn: The importance of Journey Mapping for understanding user pathways How Customer Interviews can unveil critical insights The value of Prototyping in making design concepts tangible Why conducting a UX Audit is crucial for identifying usability issues The role of Benchmarking in setting and achieving UX goals -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ Tags: UX design, UX strategy, UX methods, UX for businesses, business leaders -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo \| Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	28 Jun 2024	Overcoming Organizational Silos: Lessons from Amazon, Disney, and the NFL	00:33:44
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop’s Craig Nishizaki is joined by Cara Verwholt, Founder & Principal at Cara Verwholt Consulting, where they talk about the challenges and solutions for overcoming organizational silos in large corporations like Amazon, Disney, and the NFL. With over 15 years of experience, Cara shares practical strategies for building trust, ensuring effective communication, and maintaining a customer-centric approach in large organizations. 🔍 What You’ll Learn: Practical tips for earning trust and facilitating cross-functional collaboration. The significance of ownership and empowerment in breaking down silos. How leaders can ensure the customer experience remains central amidst siloed structures. -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	19 Jul 2024	Building Trust and Embracing Change: Key Strategies for Digital Transformation	00:34:18
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Craig sits down with Andrew Walsh, CEO of Applicate Commerce, to discuss the pivotal moments and strategies that have driven the company's successful transition into the digital age. From embracing e-commerce to integrating AI into their core processes, Andrew shares invaluable insights on how businesses can stay ahead of the curve in an ever-evolving industry. 🔍 What You’ll Learn: Strategies for winning both physical and digital carts The impact of AI on distribution and digital business Building strong relationships with stakeholders for a successful digital transformation Aligning vision and strategy to drive business success Fostering optimism and excitement in the face of change -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ #uxdesign #uxstrategy #uxmethods #uxforbusiness #businessleaders -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Andrew Walsh \| President and CEO, Applicate Commerce: https://www.linkedin.com/in/andrew-walsh-applicate-commerce/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	23 Aug 2024	Mastering the Art of Effective Storytelling	00:39:08
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop’s Craig Nishizaki and Chris Hare, founder of The Storied Future, talk about the power of storytelling, and how stories—particularly atomic stories—can help businesses establish a brand and grow. Learn the difference between stories and narratives, and how you can create your own brand narrative through different storytelling techniques. 🔍 What You’ll Learn: The difference between stories and narratives What atomic stories How to tell a story effectively How to use atomic stories to build a brand narrative -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ Tags: atomic stories, atomic storytelling, storytelling, storytelling techniques -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Chris Hare \| Founder, The Storied Future: https://www.linkedin.com/in/hareforce1/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	13 Sep 2024	How Business and Design Leaders Can Work Together to Unlock Customer Value	00:41:45
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers. Troy is the Director of UX How, a resource for UX Design “How To” insights, and Method Toolkit LLC. He has experience at Bank of America, ESPN, Disney, and Alaska Airlines. Troy was previously a design leader on Rolling Stone, Microsoft, Nickelodeon, and Marvel projects. 🔍 What You’ll Learn: How integral business and UX are to one another Why business decision-makers should prioritize UX How to leverage envisioning to help influence business decisions Tips on how design professionals can better understand the businesses they work for -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ Tags: UX design, UX strategy, user experience, business strategy -------------------------- Episode Particulars -------------------------- Michael Woo \| Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ Troy Parke \| Director of UX How: https://www.uxhow.com/, https://www.linkedin.com/in/troyparke/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	25 Oct 2024	Unclear Requirements: The #1 Reason Projects Fail	00:35:52
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop's Craig Nishizaki and Michael Woo discuss the challenges of handling unclear requirements in fast-paced projects. Based on their own experience, Craig and Michael unpack how unclear product visions, tight deadlines, and internal miscommunication can derail a project while emphasizing the importance of proper planning, aligning stakeholders, and addressing red flags early. 🔍 What You’ll Learn: The danger of unclear requirements and moving too fast Identifying and responding to yellow and red flags Importance of stakeholder alignment in product development Tips for balancing speed with quality in project timelines -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo \| Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X]: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	22 Nov 2024	From Misalignment to Momentum: A Leader’s Guide to Breaking Down Silos and Driving Collaboration	00:30:26
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In our latest episode, Craig Nishizaki chats with Deborah Roberts, Senior UX designer at UpTop, about the challenges and solutions for bridging silos in companies. Deborah shares her experiences working with major brands like Amazon and B2B companies like F5 and Everbridge, discussing the impact of organizational structure, communication, and cultural dynamics on team alignment. Together, they explore actionable steps to foster collaboration, including structured workshops, user journey mapping, and regular check-ins that build trust and empathy across departments. 🔍 What You’ll Learn: • Why silos form and their impact on user experience • Practical strategies to promote cross-functional teamwork • The role of leadership in sustaining alignment • Tools like user journey maps and North Star prototypes to visualize collaboration goals Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Deborah Roberts \| Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X]: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	12 Dec 2024	Uncovering Pain Points: How Qualitative Research Improves Customer Experience	00:25:37
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences. From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company. 🔍 What You’ll Learn: Why qualitative research is essential for uncovering customer pain points How qualitative and quantitative research complement each other Best practices for conducting impactful qualitative studies Real examples of using insights to influence product roadmaps The power of empathy in UX design -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ Tags: UX design, UX strategy, user experience, business strategy, qualitative research, quantitative research -------------------------- Episode Particulars -------------------------- Michael Woo \| Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ Cristie Shrader \| Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	10 Jan 2025	From Insights to Impact: Acting on Customer Journey Maps	00:30:58
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals. Learn how to move beyond the basics of journey mapping to frame opportunities effectively, generate creative solutions, and validate them for maximum impact. 🔍 What You’ll Learn: Leveraging "How-Might-We" Statements for Problem Framing Common Mistakes in Identifying Opportunities Techniques for Generating and Prioritizing Solutions Validating Ideas Through Usability Testing Communicating UX Impact to Key Stakeholders -- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo \| Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	21 Feb 2025	How to Measure the Impact of UX Design	00:40:13
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. UX is often seen as difficult to quantify, but tying UX metrics to business outcomes is crucial for securing investment, optimizing user experiences, and driving measurable success. 🔍 What You’ll Learn: Why UX is a critical business investment, not just a visual enhancement How to conduct benchmark studies to measure UX improvements The key UX metrics that connect to business KPIs like revenue and retention How to balance quantitative and qualitative research for deeper insights Real-world examples of UX optimizations that led to major business gains ------ Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki \| Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo \| Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa
	07 Mar 2025	How to Build a Research Program on a Tight Budget	00:39:30
Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, host Michael Woo sits down with guest Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success. 🔍 What You’ll Learn: Why research is essential, even for small teams or solo researchers How to leverage affordable tools and creative recruiting methods The key differences between internal research teams and external agencies Strategies to align research with business goals to maximize impact How to showcase ROI and gain stakeholder buy-in for continued investment ------ Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Michael Woo \| Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ Scott Klein \| UX Research Director: https://www.linkedin.com/in/scottaklein/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X]: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

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