Restaurant Misfits (Brett Linkletter)

In this episode, I interview one of our clients named Jim Duda who is a franchise owner of a few Rosati’s Pizza locations!

Jim just finished his first month of our marketing programs and we’re about to discuss what his success has looked like thus far.

Jim shares his strategy before working with Misfit, what it's been like to work with Misfit, and what he's learned along the way.

In this episode, I interview Ben Graves, a software salesman turned Brazilian steak house restaurant owner!

Ben bought his restaurant called Gauchos, less than 2 years ago and as a newcomer to the restaurant space, managed to raise his sales by 30% in the first year as well as maintain a solid hold on his business during COVID-19!

Live in this area in New Hampshire and want to order Ben's meats online? Head to his site at: https://www.gauchosbraziliansteakhouse.com/

In this episode, I interview Robert Kronfli, the CoFounder of a restaurant group called Bacari. They are a growing concept with 4 locations as of now and 2 more coming very soon.

Robert shares with us how he has converted his full-service restaurant into a pop-up market offering groceries and other necessities to continue thriving in his business and support his local community during COVID-19.

He also addresses how we first entered the restaurant space as a student while at USC through developing an underground concept he called, Paladar.

In this episode, I interview Stephen Yen, the executive chef of Tao Downtown in New York City

Stephen has been with Tao for about a year now and has been a killer addition to their team.

As for his experience, Stephen was on the opening team for Fatty ‘Cue in Williamsburg, where he worked with Eddie Huang and later worked with Eddie at Catch. For those who don't know Eddie, he was a Top Chef Season 3 winner and proved to be not only a great Chef to learn from for Stephen but also a stepping-stone

As a nicer, sit-down concept, Tao has had to make some major adjustments to their business model in order to stay competitive and thrive during this year.

In this episode we will address those changes on what they have done as a business overall but also the specifics on what Stephen has done as the Executive Chef, in collaboration with the brand and marketing team, to help Tao succeed!

Instagram - https://www.instagram.com/tastygoodness

Twitter - https://twitter.com/bruceleoni

In this episode, I interview Jeremy Jacobowitz, a food influencer based out of New York City.

More on Jeremy:

Jeremy Jacobowitz brings along his over 500k followers on his food adventures all over the world. Whether that's finding that hidden gem in NYC, the best omakase in Japan, or creating a fun recipe in his home kitchen studio, his audience is obsessed with all parts of his life. And there is good reason for that trust and admiration.

Not only has he had an online presence for over 7 years, but he has worked in food tv as an assistant for Bobby Flay and as a producer for almost a decade.

Along with his daily content on his own channels, he has also hosted and appeared on programs for Food Network, MSG networks, Thrillist, Pix11 Morning News, Seamless, and more! So whether it's Food, Travel, Fitness, Cooking, Lifestyle, Cameras, Tech, and more, Jeremy has something to say and his audience is there to listen.

If you want to learn more about Jeremy, you can check him out on Instagram at https://www.instagram.com/jeremyjacobowitz/

In the next 60 minutes, we dive into finding and hiring new staff, training staff, and uncovering problems in the restaurant industry and his approach to finding solutions. He's huge on having measurable marketing results and for any restauranteur listening, this episode will bring you a ton of value!

In this episode, I interview Chelsea Van Hooven, the Global Industry Advisor at Choco, a free mobile app helping over 6,000 restaurants order their supplies faster while reducing mistakes at the same time.

Choco is rapidly expanding and in this episode, we’ll dive deep to understand what the future of the food industry looks like and how to build a more sustainable food system.

Check them out at choco.com

This is a shorter episode where and is a quick update to what we are seeing as an agency when running ad campaigns for our restaurant clients all over the world.

Restaurants may be opening, but that doesn’t mean we want to pump the breaks on takeout or delivery options!

In this episode, I interview our client Chris Smith, the CEO of Zunzi’s, a restaurant concept based out of Georgia.

Chris has had some amazing success through our marketing programs, has done very well through COVID-19, and in light of all of this has developed a new business to help restaurant employees stay safe during and after this pandemic.

In this episode, I interview Dara Malek, the founder of a pizza franchise and a client of ours here at Misfit Media.

Like many others, Dara has been forced to adapt and change many things about his business over the last month since COVID-19 hit. He explains the changes he’s made in thorough detail and shares advice on what other restaurant owners should be thinking about to bounce back.

Ashish is the CEO and CoFounder of POSist

- He has scaled the company from a two-member team to 100+ employees, serving over 9,000+ leading restaurants in 32 countries.

- Ashish is a rare combination of a Technocrat and Restaurateur. He kick-started his entrepreneurial journey in 2007 by founding a telecom company right out of college, serving all major telecom operators in India for value-added services.

- A side investment in a restaurant out of passion brought him to building a tech solution to automate his restaurant business, resulting in founding POSist Technologies in 2012.

- What began as billing software, is now a leading cloud-based restaurant technology platform suited for restaurants of all sizes. Ashish has over 15 years of experience in scaling and leading the Product, Marketing, Sales, Support, and Customer success functions.

You can learn more about Posist at https://www.posist.com/

In this episode, I interview Elena Besser, a Brooklyn-based, Chicago-bred Chef and TV Host.

She hosts live cooking classes on Food Network Kitchen, and can be seen on The Cooking Channel's "Best Thing I Ever Ate" as well as Food Network's "Beat Bobby Flay".

She firmly believes food and entertainment should be intertwined and makes some strong points behind this.

Just in the way that Elena describes food and her dishes made me so hungry I ran to our office kitchen directly after this podcast to go devour my lunch early. I can't exactly explain what she did but it was insane.

She's also host of the new show Breakfast with Besser, a celebrity cooking show, where she chats with celebrity guests, including some of Hollywood's hungriest stars as she guides them in cooking breakfast dishes specifically crafted for them.

Elena's passion for spreading accessible and exciting cooking and culinary tips to others shines through everything she does.

We had such a great conversation and there's so much value punched into this episode so let's get into it!

In this episode, I interview Chef JJ Johnson.

He's a restauranteur, Award-winning chef, Author, and Host on numerous media platforms.

He opened his Restaurant, "FieldTrip" in July of 2019 and despite this crazy year has still managed to thrive on through.

JJ is best known for his barrier-breaking cuisine connecting the food-ways of West Africa and Asia to the Americas.

His signature style of combining culturally relevant ingredients with his classically trained cooking and global point of view was inspired by the Caribbean tastes he grew up with, combined with inspiration from his travels.

In this episode, we explore his struggles and successes as a restauranteur primarily through this last year and touch on the COVID-19 Pandemic, the impact of potential inequalities he's faced as a black restauranteur, and the opportunities he see's to become a better leader and business owner.

In this episode, I interview Mikael Yang, the CEO and CoFounder of Manychat, which is one of the most innovative and successful messenger marketing companies of today.

Manychat is an incredible marketing tool that we use at Misfit Media to service our clients all over the world.

Since using their software tools, Misfit has 3Xd its growth and has now become the top local business agency on their platform so I’m definitely a fan of what the Manychat team is doing and is continuing to build, as you can imagine.

This episode will be very unique from the others and is sure to spark some game-changing ideas for your business.

So I hope you’re ready and focused, maybe even take out a notepad to take some notes because this episode is sure to pack a punch with value!

I hope you enjoy it!

Ethan Falk is the CEO of Virtual Restaurant Group.

VRG offers delivery-only brands that can easily operate out of an existing restaurant. They maximize a restaurant's kitchen space and a restaurant's stream of revenue using no additional overhead.

In this interview, Brett and Ethan talk about the opportunities to incorporate another virtual concept into a restaurant and other opportunities that restaurant owners should be thinking about!

You can learn more about Ethan and VRG at:

https://www.virtualrestaurantgroup.com/

In this episode, I interviewed Michael Chernow. He's a restauranteur, entrepreneur, TV host, Podcast host, Fitness personality, and family man,  who is dedicated to inspiring the world through positivity, hospitality, and service.

He currently runs two multi-location restaurant concepts: one called Seamore's - a sustainable seafood concept founded in 2015 and the other is called The Meatball Shop, which he founded with a friend in 2010.

Michael was born and bred in NYC and has been in the restaurant space since he was just 13 years old. He's been a speaker on multiple panels, featured in numerous publications, and has so much to share from his experiences and lifestyle and is just a killer guy to follow and learn from for any spiring business owners and entrepreneurs.

In this episode, Michael and I discuss the importance of having a solid staff as well as his passion for the restaurant industry, his superpower as a business leader, and a variety of other interesting topics!

In this episode, I interview Chris Sey And Lola Glaudini, the founders of a new non-profit that’s growing like crazy called Dine1-1.

Through their nonprofit they’ve developed a system that allows locals to donate to restaurants in their area who when supply a meal to first-line responders in the healthcare space during the COVID19 crisis.

They say that “part of what defines our neighborhoods and communities is the restaurants and food we share as Americans” and I think this couldn’t be more true.

Head on over to Dine11.org to learn more!

In this episode, I interview Ben Ho, who has worked in the restaurant space for over 20 years as both a chef and technologist.

Through his unique experiences both internally and externally in this industry he’s been able to develop a very unique take on this pandemic and what needs to happen in order for restaurants to survive.

He stresses the importance of adapting the restaurant model to new technology and that for those who can succeed in doing this will be able to capitalize on a great opportunity in this new normal.

Ben's Website: themobilechef.online

Ben's Reference on COVID-19 Resources and Opening Up Safely: foodcodepro.com

In this episode, I interview Adrian Ramirez, a client of ours here at Misfit Media and the CEO of a restaurant in Washington called Red Cork Bistro.

As many other restaurant owners might argue, the experience your guests have with your brand is just as important as the food you serve.

With this in mind, Adrian has developed some new menu offerings that are all about the experience!

In a time like now when most of the population is craving for something fun and new, Adrian has taken advantage of a super unique situation, being able to provide a guest experience through his takeout and delivery options.

Josh is the CEO and Co-founder of Sesame, a new restaurant marketplace created by restaurants, for restaurants.  Born out of the need to create a more sustainable way for restaurants to manage their off-premise businesses and fight back against the aggregators, Sesame is planning to disrupt the industry for the betterment of all stakeholders. Sesame is launching in NYC in late August.

You can check out Sesame  at - https://www.sesameorder.com/

Marcus Guiliano is the founder of Aroma Thyme,  a restaurant based in Ellenville, NY. 
He is an amazing chef, restaurant owner, and restaurant education/influencer and is incredibly creative with how he has grown his restaurant over the years.

He's been featured in NBC, NY times, Ted x,  and other major publications, and he has nearly 100k subscribers on Youtube!

In this episode, we spoke about a number of killer growth strategies he's used and how you can use them too in your restaurant. 

You can find his restaurant at https://www.aromathymebistro.com/
and his Youtube channel at https://www.youtube.com/c/MarcusGuiliano

Hope you enjoy it!

In this episode I meet with Travis “T-Bone” Talbot.

Here are some of the topics we explore:
- Creating the perfect menu and the psychology behind it.
- Social media and why it's important 
- Changes in consumer behavior 

If you want to learn more about Travis and his company Change Network, head on over to:
https://changenetwork.io/

Ready to take your restaurant business to the next level? Look no further! In this amazing podcast episode, Ryan Grom-fin, @Therestaurantboss  himself, shares his expertise and insights on what it takes to succeed in the restaurant industry. Ryan, a former restaurant owner turned restaurant owner coach, has over 120k followers on Youtube and currently works with over 300 restaurant owners to help them achieve their restaurant growth goals. He is also the author of the best-selling book "Make it Happen", a must-read for anyone looking to build a thriving restaurant business.

Join Brett as he interviews Ryan and discovers the answers to the burning questions that restaurant owners face every day. From training to profit-generating strategies, Ryan shares his secret weapons for success. Learn how to simplify your concepts, manage your systems, and develop your people for maximum impact.

Don't miss this incredible opportunity to learn from the best in the industry! Tune in to this podcast episode now. We hope you enjoy it.

Learn more about Ryan and all that he has to offer restaurants owners at: https://therestaurantboss.com/

In this episode, we are honored to interview Juan Manuel Barrientos, an eminent figure in the culinary world. As a distinguished restaurateur and world-renowned chef, Juan Manuel has made an incredible mark on the industry with his innovative approach to dining and exceptional culinary skills. With a diverse portfolio of establishments spanning from Colombia to the United States, he exemplifies the epitome of success in the global culinary scene.

Our conversation delves into a myriad of topics, showcasing how Juan Manuel leverages technology to enhance customer experience and increase footfall to his businesses. His pioneering reservation system, which requires payment in advance due to the high demand for his culinary creations, sets a new standard in the industry. Beyond his restaurants, Juan Manuel's entrepreneurial spirit extends to the hospitality sector, where he owns a hotel, further testament to his versatile business acumen.

Moreover, Juan Manuel's contributions go beyond the kitchen; he has catered private events for some of the world's most influential leaders and harbors ambitious goals for his company. Among his visionary aspirations is his desire to become the first chef to cook in outer space, reflecting his innovative and motivational perspective on the culinary arts.

This episode offers a profound insight into Juan Manuel Barrientos' journey, work ethic, and the impact he continues to have on the culinary and hospitality industries. His story is not just about gastronomical excellence but also about innovation, aspiration, and inspiration. We believe this conversation will captivate and inspire you, and we invite you to join us in exploring the remarkable world of Juan Manuel Barrientos.

You can find Juan's personal and company links below:
https://www.instagram.com/juanmaelcielo/
https://www.instagram.com/elcielorestaurant/
https://linktr.ee/elcielohospitalitygroup

In this episode of Restaurant Misfits, we are privileged to feature Adrianne Calvo, a prominent name in the culinary realm. With over 15 years dedicated to infusing "Maximum Flavor" into her restaurants, cookbooks, and shows, Adrianne's journey is a testament to unexpected beginnings and unwavering passion.

During our conversation she reveals invaluable insights on attracting customers through strategic ads, igniting passion for your brand, and harnessing the power of cutting-edge software like Dishio (dishio.com) to revolutionize the restaurant industry. With her wealth of experience and innovative spirit, Chef Adrianne offers a roadmap for success that's both inspiring and practical.

This episode offers profound insights into Adrianne Calvo's journey, work ethic, and ongoing impact on the culinary industry. Her story isn't just about culinary excellence but also about innovation, ambition, and inspiration. We believe this conversation will engage and inspire you, and we invite you to join us in exploring the remarkable world of Adrianne Calvo.

You can find Adrianne's personal and company links below:
https://adriannecalvo.com/
https://www.instagram.com/chefadrianne/
https://dishio.com/chefadriannesvineyard/hello

In this episode of Restaurant Misfits, we are excited to feature Luana Borges,  Luana and Brett discuss the main differences between restaurants in Brazil and the US, giving us an interesting look into the unique dining customs, service styles, and food trends in these two countries.

Additionally, Brett shares the fascinating story of how Dishio was created and how it’s changing the restaurant industry. His insights into Dishio (dishio.com) show the importance of innovation in today’s food world. 

Join us for an engaging conversation with Luana Borges and Brett, offering valuable perspectives on international dining and the innovative ideas shaping the future of restaurants.

🤝We’re here to help your business grow! If you feel like your full-service restaurant would be a good fit for our agency, you can learn more and apply here: https://dineline.co/

In this episode of Restaurant Misfits, we are thrilled to introduce Roger Beaudoin! Join us as Roger and Brett delve into Roger's journey from a novice in the restaurant industry to becoming the founder of Restaurant Rockstars. With over 25 years of experience, Roger shares his invaluable insights and hard-earned lessons.

Roger dives deep into the nuances of leadership versus management and the importance of empowering teams to optimize performance. He discusses how recognizing opportunities to increase sales, building the business, and making strategic suggestions can positively impact the bottom line. Roger emphasizes the critical role of menu costing and menu profit analysis, especially in countering inflation and high labor costs. 

Tune in for an engaging conversation with Roger Beaudoin and Brett as they explore the keys to success in the restaurant industry and the innovative strategies that make a difference.

🤝We’re here to help your business grow! If you feel like your full-service restaurant would be a good fit for our agency, you can learn more and apply here: https://dineline.co/

📍If your full-service restaurant is between 1-50 locations, we'd like to discuss how we can take your business to the next level.

🙏For everyone else, enjoy the content. We make this content for free in the hopes that we can help more businesses grow… and for a select few, eventually partner with our agency.

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Dineline Information:
1.) Website: www.dineline.co
2.) Free Training Video: https://get.dineline.co/howitworks
3.) Book A Discovery Call: https://requests.dineline.co/discovery
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✅SUBSCRIBE to Dineline click here: https://www.youtube.com/@DinelineInc

#Dineline #RestaurantMarketing #RestaurantMarketingTips

In this episode of Restaurant Misfits, we're honored to host Christian J. Fischer, a culinary visionary whose journey from the family kitchen in Feldbach, Austria, to becoming a global influence in the restaurant industry is nothing short of extraordinary. Christian shares his invaluable insights on scaling your business, the pivotal role of marketing, and how to turn a restaurant into an architect of memories. We delve into the future of the industry with discussions on AI, digital menus, and the importance of hyper-personalization. From Chef to entrepreneur, Christian’s story is a masterclass in passion, innovation, and legacy.

This conversation is packed with wisdom and inspiration, offering a unique perspective on why some great restaurant concepts fail in the first year, and how the next generation of culinary professionals can succeed. Whether you're a seasoned restaurateur or just starting out, this episode is a must-watch.

You can find Christian J. Fischer's personal and company links below:
https://www.christianjfischer.com/
https://www.instagram.com/christianjfischer/

In this episode of Restaurant Misfits, we’re excited to introduce Leslie Diaz, a dynamic digital creator from Miami who has turned her love for restaurants into a successful content creation career. Leslie takes us through her inspiring journey, from studying speech therapy to becoming a leading voice in the restaurant industry.

We explore how social media platforms like Instagram and TikTok are transforming restaurant visibility and customer loyalty. Leslie shares her insights on how influencers can help restaurants grow in today’s competitive market. We also dive into Miami’s evolving food scene and its rising impact on the global restaurant landscape. Plus, we highlight the key ingredients for success—consistency, authenticity, and social engagement—crucial for building a loyal customer base and standing out.

Whether you’re a restaurant owner looking to improve your social media strategy or just curious about what it takes to thrive in the restaurant world, this episode is packed with practical tips and inspiration!

In this episode of Restaurant Misfits, we uncover the game-changing potential of influencer marketing for restaurants and brands. Joining us is Olivia Ormos, a Miami-based entrepreneur and founder of Maven, the innovative platform connecting brands with top influencers.

From launching successful initiatives like Model Volleyball to crafting influencer-driven experiences that captivate audiences, Olivia shares her journey and actionable strategies to help restaurants thrive in today’s competitive market.

What You’ll Learn:

• How influencer marketing can create authentic connections and drive real results.
• Tips for choosing the right influencers and leveraging local talent.
• The do’s and don’ts of influencer campaigns to maximize ROI.
• Why experiential dining is the future of restaurant marketing.

If you’re a restaurant owner, marketer, or brand looking to stand out and connect with your audience in impactful ways, this episode is packed with expert insights and proven tactics. 

Don’t forget to like, comment, and subscribe for more strategies to elevate your restaurant marketing game!

 Watch now and transform your approach to influencer marketing!

Quick highlights on Rev!

• Rev is a former New York City bar owner and knows exactly how hard it is to operate and brand a hospitality business.
• Hey is a Hospitality Marketing Consultant and Demand Gen and Tech Evangelist
• Rev has more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management, and influencer marketing.
• He helps technology companies, brands, and restaurants to acquire and retain customers.
• Rev is also known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile. He believes that Pizza is a religion.

Interview with Sean Brennan,  the founder of the international multi-unit quick-serve pie and coffee concept “The Pie Hole” based in Los Angeles.

He has plus or minus 20 years’ experience in hospitality and organizational development.

By classification, he is a builder, whether it be teams, companies, campaigns, or even the perfect sandwich.

More on The Pie Hole at: https://www.thepieholela.com/
or at https://www.instagram.com/thepieholela/

In this episode, I interview Dan and Carrie, the two owners of Apollo Grill, a classic burger restaurant concept with two locations based in Canada.

COVID or NOT, they have seen amazing success in their business and we’re about to dive deep into their strategy to learn more on what they have been up to!

You can learn more about Apollo Grill on their website at https://www.apollogrill.ca/

Or on their social at 

https://www.instagram.com/apollogrillptbo/

https://facebook.com/apollogrillpeterborough

https://twitter.com/apollogrillptbo

In this episode I interview Abhinav Kapur, CEO & Founder of Bikky, an omni-channel CRM system for restaurants.

Abhinav is dedicated to helping restaurants build deeper, more authentic customer relationships at a time when their business is rapidly shifting beyond the traditional four walls. By aggregating data across channels (in-store, delivery, loyalty, etc.), his system unlocks a unified view of the guest, as well as the ability to run completely automated, data-driven marketing campaigns.

In the next 60 minutes, we dive into new technologies restaurants should be leveraging, how to turn data into dollars and his inspiration behind Bikky.

In this podcast, I interview a legend.

A man who has been dominant in the restaurant industry for several decades and continues to create enticing concepts, making him one of the nation’s fastest evolving restaurateurs of our time.

This man is Stratis Morfogen and as of recently, he is most well-known for his successful ventures among the New York City and Hamptons most discerning dining patrons.

Being a 3rd generation restauranteur, you could say he was born for this profession but his relentless approach to continuing to adapt and thrive in these uncertain times are what make him stand out amongst most.

In his most recent restaurant concept, Brooklyn Dumpling Shop, he converted a walk-through metal detector into a giant thermometer in order to keep these employees and guests safer, during this pandemic.

He's full of ideas and his passion for the restaurant industry is both inspiring and contagious and this episode is sure to pack a punch in value for all viewers and listeners!

Where to find Stratis and his restaurants:

https://www.instagram.com/stratis_morfogen

https://www.instagram.com/brooklyndumplingshop

https://www.brooklyndumplingshop.com/

https://www.instagram.com/brooklynchophouse

https://www.brooklynchophouse.com/

During our interview, we discuss managing work-life balance in a constantly moving industry, hiring and training tips, and how he moved from his role as a chef to the ownership role.

This is a really great episode for any chef or restauranteur listening to understand the transferrable skills in both of these roles.

In this episode, I interview Adam Bossie, CEO of the Afficionado Coffee Roasters. In the next 60 minutes, we dive into building a brand with a story, growing a team of excited employees, and his learnings as he explores more digital strategies for his business.

If you are a restauranteur that wants a jump start on your restaurant business and learn how to instill values into your team, then you will get a ton of useful insight from this episode.

In this episode I speak with a dude named Jordan Andino, who’s arguably one of the coolest guys around in the food space right now… He’s a celebrity chef, tv personality, and restauranteur and is incredibly passionate about everything he does.

Jordan was born in Torono, CA and began his journey into the culinary world at just the age of 9 years old where he first began training under his dad.

Jordan and his family then moved to Manhattan Beach, CA where he really honed in on his culinary skills.

Today, Jordan lives in NY running his restaurant called “Flip Sigi” while also appearing on numerous TV shows on the Food Network and the Cooking Channel.

His love of life and unrelenting positivity are sure-fire reasons why he has seen such success and growth during this wild year.

His restaurant: https://www.flipsigi.com/

His charity: https://www.feedourwarriors.com/

His Instagram: Instagram.com/fork_knife

On a new Restaurant Misfits episode, I interview Field Failing, CEO and Founder of Field's Good Chicken, a 6 location chicken concept based in New York.

Field's restaurant adventure began in 2007, after his professional cycling career came to an end and he found himself back in the kitchen. 

That year, he filled the fridge in his New York apartment with brines and marinades, blasted the Rolling Stones, and set out to make the perfect chicken.

Shortly thereafter, his chicken restaurant concept was born.

However, like many other restaurant around the world, they have had an extremely tough time during the pandemic but despite the tight regulations, Field's Good Chicken has found success.

Field is a super inspiring guy who has had to change his business to survive and thrive during this time.

We discuss what their plans are to continue growing afterwards, the importance of restaurant branding and simplifying their business approach.

This episode is packed with insightful information so, let's dive in!