Respecting the Beer (McFleshman's Brewing Co)
Explorez tous les épisodes de Respecting the Beer
| Date | Titre | Durée | |
|---|---|---|---|
| 01 Jul 2024 | How NOT to Market Your Brewery | 00:23:51 | |
"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co 00:00 Introduction and Hosts 00:14 The Importance of Marketing 00:40 Early Marketing Mistakes 01:30 Hiring Stephanie Harvey 05:06 Community Events and Foot Traffic 08:13 Mile of Music and Lager Fest 14:02 Live Music and Partnerships 17:12 Air Wisconsin Collaboration 21:51 Marketing Lessons Learned 23:38 Conclusion and Wrap-Up | |||
| 23 Dec 2024 | Brewing Reinheitsgebot in Modern Times | 00:28:17 | |
How do you brew Reinhetsgebot today? Gary Arndt, Bobby Fleshman, Joel Hermansen, and Christoph Karck offer insights into the cultural and brewing impact of the Reinheitsgebot. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Welcoming back Christoph and Joel 01:45 The German Purity Law: Reinheitsgebot 03:04 Modern Brewing and Reinheitsgebot 05:56 Regional Beer Differences in Germany 09:48 Bobby's Brewing Techniques and Ingredients 15:52 Reinheitsgebot's Impact on Modern Brewing 27:35 Now you know the Reinheitsgebot! -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 26 Aug 2024 | From Micro to Macro and Back Again: 20th Century Brewing | 00:25:57 | |
Gary Arndt, Allison McCoy, and Joel Hermensen delve into the history and evolution of American brewing from the Prohibition era to the present-day craft beer movement. They note the ebb and flow of macro/micro brewing, highlighting the biggest names in both. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Hosts 00:47 Prohibition and Its Aftermath 01:31 World War II and Beer Consolidation 03:10 Post-War Beer Culture 04:27 Regional Breweries and Advertising 06:16 The Rise of Craft Beer 16:29 Homebrewing Revolution 23:03 Modern Craft Beer Industry 25:43 Conclusion and Community -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 28 Oct 2024 | This is Your Brain on Beer w/ MysterE's Mysteries | 00:19:57 | |
Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom. Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS- PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 MysterE... Part 2! 00:13 The Psychology of Overconfidence in Beer Tasting 01:09 The Concept of Just Noticeable Difference 02:41 The Influence of Price and Scarcity on Consumer Choice 05:36 The Nightclub Effect: Exclusivity in Beer Culture 07:03 The Evolution of Brand Loyalty in the Beer Industry 08:35 Parallels Between Beer and Music 09:07 Reflecting on the Fest Beer Experience 09:35 The Digital Age VS Real-Life Experiences 11:05 The Magic of Contextual Experiences 13:24 Psychological Insights for Beer Marketing 15:55 Building a Community-Centric Brew Pub at McFleshman's 18:06 Innovative Design and Psychology in Action: The Lemming Effect 19:34 The Stairs Were Gary's Idea -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 16 Sep 2024 | Why Barrel Aged Beer is Just Better | 00:24:01 | |
Just put it in a bucket and let it sit right? No so much. Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the intricacies of barrel aging beer, exploring the unique flavors and complexities it brings. They also discuss the technical and economic challenges of creating such distinctive brews . PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Welcome 00:56 What is Barrel-Aged Beer? 01:23 The Barrel Broker and Barrel Types 03:12 Barrel Preparation and Aging Process 08:38 Sour Beers and Wine Barrels 18:06 The Economics and Challenges of Barrel Aging 22:02 Special Beers and Accidental Discoveries 23:39 Conclusion and Farewell -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 01 Apr 2024 | He Marries a Chemist... | 00:28:14 | |
Gary gets more of Bobby and Allison's intricate journey into the craft beer world, highlighting the blend of art and science in brewing. Discussions range from Bobby's time at brewing school while finishing a PhD, navigating marriage while in different states and the impact of academic and entrepreneurial backgrounds on ones roadmap, illustrating the unpredictable yet fulfilling path of pursuing one's passion. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 04 Nov 2024 | The History of Indian Pale Ales (IPA) | 00:31:22 | |
Gary Arndt and Bobby Fleshman delve into the history and evolution of IPAs, exploring their origins and significance in the beer world. Joined by historian Joel Hermanson, the discussion covers the journey of IPAs from the 18th century to modern brewing techniques and their impact on today's craft beer scene. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Joel's Back! 00:28 The Rise of IPAs: From Britian to India 02:21 Historical Context of IPAs 04:26 Challenges of Transporting Beer in Medieval Ships 05:38 Brewing Techniques and Ingredients 16:22 Modern Brewing and Historical Inspirations 22:17 Impact of Historical Events on IPA 30:44 Come Back Next Week for Part 2! -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 05 Aug 2024 | Gastropod's Nicola Twilley Tells How Polly Pennington Changed Refrigeration | 00:20:40 | |
Have you ever heard of Polly Pennington? The badass pHD chemist who changed refrigeration? Nicola Twilley joins Gary, Bobby, and Allison again to talk about early brewing trends in America and M.E. Pennington's story. GRAB THE BOOK Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite NICOLA TWILLEY BIO Nicola Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science. Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker. -- PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Welcome 00:25 The Importance of Lager in Beer Culture 03:34 Steam Beer and Refrigeration Challenges 07:45 The Evolution of Refrigeration in Brewing 11:22 Polly Pennington: The Unsung Hero of Refrigeration 18:16 What else is in the book? -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 02 Sep 2024 | The Fancy Faucet: Our New Czech Style Side-Pull | 00:26:25 | |
We've got a new toy! Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman are back at the table and get over excited about a faucet. A fancy, new Czech side-pull beer faucet which will totally change our foam game. They discuss the technical marvels of the faucet, its origins, and its potential to revolutionize their beer offerings. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction 00:17 Bobby's New Toy: The Lukr Double Side-Pull Faucet 00:58 The Journey to the Side Pull 01:53 What's a side pull? 02:32 The Czech Beer Culture and Lovers of Foam 05:15 Technicalities of Pouring Beer 06:53 The Engineering Behind the Lukr Faucet 08:06 Practical Applications and Challenges 16:54 The Pursuit of the Perfect Pour 20:35 Will the fancy faucet be installed by the time you visit McFleshmans? -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 07 Oct 2024 | From Hop to Tap: How a New Beer is Created | 00:22:44 | |
Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Science is Physics or Stamp Collecting 00:28 Exploring the Taxonomy of Alcohol 01:19 The Creation of a New Beer 02:34 Designing and Naming Challenges 05:06 Marketing and Branding Strategies for New Beers 17:29 The Story Behind 547 and Toronado 20:26 The Future Family of 547 22:20 Conclusion and Farewell -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 18 Nov 2024 | Coast to Coast: What Makes IPA Styles Unique | 00:27:42 | |
Gary Arndt grills Bobby Fleshman and Joel Hermensen on the styles of IPAs. From doubles to hazies, east to west coast, find out what makes IPAs special. And hear the story of the Redheaded Stepchild, the accidental achievement. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Welcome 00:22 So Many Different IPAs 01:02 Double and Imperial IPAs 02:56 Aromas and Tasting Notes 05:15 Hazy IPAs: A New Trend 07:17 IPA Brewing Techniques and Ingredients 11:57 Stepchild: The Accidental Red IPA 17:20 Exploring Other IPA Styles 27:11 Join us next week! -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 20 May 2024 | What Came First: Beer or Bread? | 00:28:24 | |
Gary Arndt and Bobby Fleshman are joined by special guest Joel Hermansen to delve into the intriguing history of beer. Joel Hermansen, a local history teacher, beer enthusiast, and McFleshman's bartender, shares his knowledge of the origins of beer and its role in ancient civilizations. The discussion covers the controversial theory that beer gave birth to agriculture at scale to beer as a main source of water. From the role of honey for higher ABVs to the perfect climate for beer making. We've got it covered with more to come! PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 17 Jun 2024 | All The Shiny Stuff: Starting a Brewery | 00:28:03 | |
From securing a loan to procuring secondhand equipment from overseas, starting a brewery is a challenge. Gary Arndt, Bobby Fleshman, and Allison McCoy dive into the business and economics of brewing, showcasing their own road to opening McFleshmans. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 16 Dec 2024 | Reinheitsgebot: The German Beer Law | 00:28:43 | |
We finally tackle the Reinheitsgebot, or the German Beer Purity Law. Including a reading of the reinheitsgebot by your favorite German, Christoph Karck, an exploration of the law's origins and practice with Joel Hermansen, and a healthy debate whether cats are allowed in beer. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Welcoming the team 01:13 Introducing the German Beer Law 03:06 Origins of the Reinheitsgebot 05:31 Ingredients and Brewing Techniques Per the Law 12:34 The Role of Yeast in Brewing 20:42 Dissolved Cats: Court Cases 26:03 Modern Interpretations and Fun Facts 28:12 Join us next week for part 2 -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 25 Mar 2024 | An Astrophysicist Walks Into a Bar... | 00:33:10 | |
Gary introduces you to the owners of McFleshman’s Brewing Co and hosts of the show, Bobby Fleshman and Allison McCoy-Fleshman! Bobby tells his beer origin story (with a little help from Allison). From his first sip of beer on an Oklahoma farm after a game of quarters to brewing English ales in his PhD advisor's basement while working at NASA, learn how Bobby turned a love for science into the world's favorite beverage. Got a question about beer? Send us a message on Instagram or Facebook and we'll probably answer it on the show! Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow | |||
| 02 Dec 2024 | How Young Blood Beer Co Comes Up With Those Odd Beer Names | 00:28:48 | |
Billy DuPlanty from Young Blood Beer Co hops back on mic with Gary Arndt, Allison McCoy-Fleshman and Bobby Fleshman to talk about the craft beer bubble, their tap room experience, and why they name their beers so weird. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Welcoming back Billy DuPlanty! 00:28 Craft Beer Bubble? 05:33 Young Blood Taproom Strategies and Locations 11:27 Young Blood Beer Tasting 14:56 For the Winos: Fruit Forward Drinkers at Brew Fests 15:15 How Young Blood Names Their Beers 19:34 Young Blood is Known Sours 24:59 Palate Exploration 28:17 Respect Wine in the Box! -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 19 Aug 2024 | The Rise of Lagers: 19th Century American Beer | 00:27:38 | |
Gary Arndt and Allison McCoy are joined again by the sage of suds, Joel Hermansen, to discuss the transformation of beer into lager in the United States during the 19th century. Key points include the influence of German immigrants in bringing lager yeast and culture, the roles of cities like Milwaukee and St. Louis in brewing history, the impact of innovations such as the Erie Canal and pasteurization, and the rise of the temperance movement during this period. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Hosts Introduction 00:21 Overview of 19th Century Lagers 01:15 German Influence and Lager Yeast 03:30 Brewing Cities: St. Louis vs. Milwaukee 07:37 Impact of the Erie Canal 09:06 Irish Influence and Stouts 14:56 Refrigeration and Pasteurization 19:24 Industrialization of Beer 22:29 Temperance Movement and Prohibition 27:24 Down with the Patriarchy -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 08 Jul 2024 | How Stone Arch Brewpub & Hop Yard Ale Works Got Their Start | 00:29:23 | |
Appleton is a thriving brewing community and we've brought two other local brewers to prove it: Steve Lonsway of Stone Arch Brewpub and Oliver Behm of Hop Yard Ale Works. Gary, Bobby, and Allison host a round table with the two fellow brewers to discuss how they got their start, what their specialties are, and what they give guests who ask for the closest thing to Budlight. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com Guest BiosSteve LonswayStonearch Brew Pub, Owner, Founder, CEO https://www.stonearchbrewpub.com/ Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor. Oliver Behm,Hop Yard Ale Works, Owner, Founder, Brewer Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories. Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams! Episode Timeline00:00 Introduction and Hosts 00:27 Meet the Guests: Steve and Oliver 00:52 Steve's Brewing Journey 04:57 Oliver's Brewing Journey 09:31 The Brewing Community and Competition 10:37 Craft Beer Trends and Market 12:15 Brewing Styles and Brand Identity 14:46 The Cast Conditioning Journey 15:29 The Business Side of Beer and Food 16:24 Handling Non-Craft Beer Drinkers Who Ask for Budlight 17:08 Pizza and Beer: A Perfect Match 19:26 On-Premise vs. Off-Premise Sales 22:02 Signature Beers and Brewing Stories 25:24 The Art of Recipe Tinkering 28:35 Happy Accidents in Brewing 29:06 Conclusion and Farewell -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 27 May 2024 | Evolution of Brewing in the Dark Ages | 00:27:32 | |
Your favorite history teacher Joel Hermensen comes back to talk with Gary Arndt and Bobby Fleshman about brewing in the Dark Ages. They discuss the history of beer brewing in Europe, focusing on the impact of the collapse of the Western Roman Empire, the role of Benedictine monasteries in brewing, the influence of the Vikings, the significance of Hildegard of Bingens, and the effects of the Reformation on beer production. They also touch on the Reinheitsgebot law in Germany and the transition of beer brewing during European expansion into the Americas. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 15 Jul 2024 | Can the Fox Cities Become a Brewery Tourist Destination? | 00:29:42 | |
How are local brewers making the Fox Cities a destination for brewing? Gary Arndt, Bobby Fleshman, and Allison McCoy are joined again by special guests Steve Lonsway of the Stone Arch Brewery and Oliver Behm from the Hop Yard. The discussion centers around the potential for the Fox Cities area to become a craft beer destination for more than just locals. The guests share insights on what it takes for a community to attract beer tourists, the cultural impact of breweries, and the collaboration required among local brewers to foster a vibrant beer scene. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com Guest BiosSteve LonswayStonearch Brew Pub, Owner, Founder, CEO https://www.stonearchbrewpub.com/ Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor. Oliver Behm,Hop Yard Ale Works, Owner, Founder, Brewer Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories. Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams! 00:00 Introduction and Guest Introduction 00:19 The Rise of Craft Beer Destinations 01:19 Fox Cities as a Craft Beer Destination 03:46 Challenges and Collaboration in the Craft Beer Industry 11:18 Promoting Appleton and Fox Cities as Beer Destinations 15:47 The Charm of Appleton's Downtown 16:20 Craft Beer and Community Growth 19:20 The Evolution of Appleton's Bar Scene 20:17 Family and Community at Breweries 23:53 The Role of Regulars in Brewery Success 25:47 Expanding Brewery Locations and Challenges 29:24 Conclusion and Podcast Wrap-Up -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow | |||
| 09 Sep 2024 | How Brewers Develop the Right Tasting Palate | 00:27:18 | |
Gary Arndt, and Allison McCoy-Fleshman grill Bobby Fleshman about his beer recipe creation process and developing his palate. From sensory experiences of ingredients to the art of flavor creation, they get a little nerdy. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Hosts 00:14 What Inspires Bobby's Brewing Palate? 01:11 Bobby's Brewing Journey 03:22 What are base malts? 05:45 Understanding Flavors in Brewing (esters, phenolic, skunks) 10:48 Developing a Beer Palate (eat some grain!) 18:27 The Art and Business of Fruited Beers 25:34 Could you fat wash a beer? 26:55 Conclusion and Farewell -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 24 Jun 2024 | Stain Glass Collateral & Brewery Operations | 00:27:55 | |
What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 29 Jul 2024 | Nicola Twilley of Gastropod Teaches Us About Refrigeration! | 00:29:44 | |
Beer is best served cold but it wasn't that way for most of human history! Nicola Twilley joins Gary, Bobby, and Allison to talk about the history of refrigeration and how brewers changed the world (of refrigeration). GRAB THE BOOK Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite NICOLA TWILLEY BIO Nicole Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science. Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- EPISODE TIMELINE 00:00 Introducing Nicola Twilley 00:45 The History of Cold and Refrigeration 03:25 Early Innovations in Creating Cold, Ice Harvesting 05:52 The Role of Thermodynamics in Refrigeration 10:30 The Natural Ice Industry and Its Challenges 13:14 Refrigeration's Impact on Brewing 17:12 The Evolution of Beer Storage and Transportation 29:23 Conclusion, Come Back for Part 2 -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 08 Apr 2024 | And They Started a Brewery! | 00:31:37 | |
Bobby and Allison share the origins of McFleshmans Brewing Co; from initial investors to surviving the pandemic. They recall the process of renovating a 100 year old building, developing flagship beers, and creating a bar experience for everyone. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 10 Jun 2024 | It'll Ring Your Bell: The Origin of 547 | 00:27:49 | |
Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss the creation of and cult behind the beloved West Coast double IPA from McFleshman's: the 547. From the Toronado Pub in San Francisco to the ringing of the bell and 547 Day, all shall be explained! PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 22 Apr 2024 | How Does Color Affect Beer's Taste? | 00:29:03 | |
Bobby and Allison get nerdy for Gary about the aesthetic of beer and its nuanced effects on taste perception. Like what actually determines beer's color? We explore the chemistry behind beer's hue, the Lavibond color scale for beer, and why glassware is so important. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 22 Jul 2024 | What NOT to Do When Opening a Brewery | 00:21:34 | |
Learn from our mistakes! Gary Ardnt grills three brewery owners on their mistakes when opening a brewery. Bobby and Allison Fleshman of McFleshmans, Steve Lonsway of Stone Arch Brew Pub, and Oliver Behm of Hop Yard Ale Works reminisce on hard lessons they've learned while opening breweries and why they keep doing it, despite the challenges. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com GUEST BIOS // Steve Lonsway // Stonearch Brew Pub, Owner, Founder, CEO https://www.stonearchbrewpub.com/ Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor. // Oliver Behm // Hop Yard Ale Works, Owner, Founder, Brewer Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories. Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams! -- TIMELINE 00:00 Introduction and Episode Overview 00:22 Challenges of Starting a Brewery 01:45 Learning from Mistakes 03:51 Financial Struggles and Planning 10:29 The Importance of Banking Relationships 15:48 Cost of Starting a Brewery 18:06 Personal Stories and Experiences 19:32 Why We Keep Brewing 21:11 Conclusion and Farewell -- CREDITS Hosts: Music by Sarah Lynn Huss | |||
| 25 Nov 2024 | The Origins of Young Blood Beer Co w/ Billy DuPlanty | 00:25:36 | |
Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman welcome Billy DuPlanty of Youngblood Beer Company to discuss how he got his start in the beer industry, the origins of Young Blood, and their unique experimentation philosophy. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Guest Welcome 00:56 Billy Billy DuPlanty's Journey into Beer 02:37 Beer Sales Background 06:40 I Kinda Want to Start a Brewery 09:10 Founding Youngblood Beer Company 10:30 Meeting the Brewer: KYLE 12:26 Opening During COVID-19 12:49 Crowlerification: Adapting to Unforeseen Circumstances 13:21 Young Blood Logistics and Brewing Setup 15:55 The Origin of Young Blood Name 17:13 Experimental Brewing Philosophy 18:44 Canned Cocktails Venture 20:02 COVID-19 Impact and Resilience 23:26 Three Tap Rooms and Counting 25:11 Join us next time for more Young Blood -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 06 May 2024 | How Does Beer Get Its Bubbles? | 00:25:03 | |
Bobby and Allison take Gary to the church of foam and carbonation to explore how beer gets its bubbles. They discuss the molecularly sticky nature of proteins, the dangers of CO2, and the potential effect of other gases on beer. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 14 Oct 2024 | What Exactly is Sour Beer? | 00:24:28 | |
Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman delve into of sour beers, exploring their history, production, and distinct flavor profiles. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction to the Episode 00:18 The Fascination with Sour Beers 01:00 A Fancy Sour Beer Experience 03:48 Understanding the Science Behind Sour Beers 08:19 Blending Sours: A Gueuze 09:23 Exploring Belgian and German Sour Traditions 12:17 The 10 Paces Sour Series (Gary's Go To) 15:53 Breaking Into Food Markets: Hot sauce, mustards, etc. 24:07 Conclusion and Farewell -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 29 Apr 2024 | Why Beer Gets "Skunked" and Other Scent Science | 00:18:41 | |
Gary, Bobby, and Allison explore the complex chemistry of beer's aroma. We figure out why beer gets skunked, the effects of hop and yeast, and why glassware matters for a great beer experience. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co -- Topics in this episode: Introduction to Beer Smell The Role of Barley and Malt Discovering Hops Terpenes and Aroma Importance of Glassware for Beer | |||
| 03 Jun 2024 | From Monasteries to Factories: Industrial Innovations in Beer | 00:25:17 | |
Here come the machines! Refrigeration, trains, rotary roasters, and more. Dive into the history and the significant technological advancements during the Industrial Revolution that transformed beer production. Hosts Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss how changes in agriculture, malting, and machinery set the stage for modern brewing. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 21 Oct 2024 | The Psychology of Beer w/ MysterE's Mysteries | 00:21:29 | |
Eric Eastman joins Gary and Bobby for a rowdy round of psychology and beer. Find out why you're just like Pavlov's dogs, why beer tastes different depending on what bar you're in, and much more. Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS- PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introducing MysterE's Mysteries: Eric Eastman! 01:07 Psychology of Beer: Mere Exposure Effect 03:28 Regional Beer Preferences and Familiarity 06:36 Explorers vs. Traditionalists in Beer Choices 07:43 Generational Differences in Beer Consumption 09:33 The Influence of Social Circles on Beer Choices 10:23 The Role of Bartenders in Shaping Beer Experiences 11:03 Psychological Phenomena and Beer Perception 11:43 The Bachelor Effect: Emotional Ties to Beer 15:25 Associative Learning and Beer Enjoyment 18:33 The Science Behind Beer and Food Consumption 19:52 Designing the Perfect Beer Experience 21:12 Conclusion and Next Steps -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 23 Sep 2024 | The Pumpkin Episode: Harvest Time at the Brewery | 00:26:24 | |
Let's ditch Gary and talk about pumpkins! Bobby Fleshman and Allison McCoy-Fleshman discuss the chaos of brewing beer during harvest time. Sometimes you have to drop everything to get 250 gallons of apple cider. Sometimes you reveal this year's pumpkin special. It happens. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Where's Gary? 00:43 Seasonal Changes and Oktoberfest 02:18 Apple Cider Production 07:15 Cherry Cider and Gluten-Free Options 18:35 Pumpkin Beer: Spice vs. Real Pumpkin 24:22 Harvesting Hops and Conclusion -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 09 Dec 2024 | Do Beer Collaborations Actually Work for Breweries? w/ Young Blood Beer Co | 00:27:13 | |
Billy DuPlanty of Young Blood Beer Co returns to share with Gary Arndt and Allison and Bobby Fleshman more beer samples and his take on collaborating with so many other breweries. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Welcome 00:35 What's Young Blood's Market Capacity? 01:36 Challenges and Passion in Brewing 02:59 Tracking Sales and Pre-Selling 04:26 Special Brews and Collaborations 05:18 Stenny's Lager Taste Test 07:10 Is Collaboration Worth It for Breweries? 12:18 Advice to Yourself If Restarted Brewery 15:11 Pringles Beer??? 15:58 Bacon and Smoked Beers 17:50 20-Million-Year-Old Amber Beer (So Anyways, I Was in Lithuania) 19:24 Husky Hustle Milk Stout Taste Test 23:16 Pastry Stouts Explained 26:35 Billy Wanted to Say "Patreon" -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 13 May 2024 | What Brewers Put in Water to Make Beer Taste Better | 00:23:06 | |
Gary Arndt, Bobby Fleshman, and Allison McCoy dive deep into the importance of water in beer production. They explore the crucial role water plays in determining the taste and quality of beer, discussing the filtration process, water chemistry, and its impact on brewing various beer styles. From carbon filtering to adjusting pH levels, the team shares insights on how brewers manipulate water to create exceptional brews. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 15 Apr 2024 | Beer 101: What Exactly is Beer? | 00:30:37 | |
Gary gets the basics of beer from Bobby and Allison this week and we all learn a thing or two! What actually makes up a beer? If it's only four ingredients, how are there so many varieties of beer? What makes a sour different from an IPA or an ale from a lager? PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 12 Aug 2024 | Would We Enjoy Revolutionary Era Beer? | 00:32:36 | |
The Historian of Hops, Joel Hermensen, returns to teach Gary and Allison about brewing during the early years of the United States. Were there any hops? What were the founding father's brewing? If you went into a public house, would you like the beer? PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Guest Introductions 00:31 The Unique History of Beer in America 03:55 Pre-Columbian Beer Practices 07:38 European Influence on American Beer 10:10 Beer in Early American Colonies 20:42 Beer and the American Revolution 27:31 Challenges of Early American Brewing 32:19 Conclusion and Final Thoughts -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 30 Sep 2024 | What the Heck is Decoction? | 00:28:16 | |
What the heck is decoction? Something Gary Arndt doesn't know! Bobby and Allison Fleshman finally teach Gary something new about this old school reduction process. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 A Thing of Witches? 00:14 What is Decoction? 01:39 Historical Context of Decoction 03:41 Defining Decoction: The Oatmeal Example 06:26 Decoction in Modern Brewing 10:01 The Maillard Reaction 11:36 Practical Examples and Benefits in Brewing 16:49 Challenges and Brewer Perspectives 21:59 Is decoction worth it for business? 27:50 Conclusion and Outro -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||
| 11 Nov 2024 | Supply Creates Demand: IPA History in America | 00:25:52 | |
Joel Hermensen is back to school Gary Arndt and Bobby Fleshman on the history of IPAs after they start to lose favor in England and gain it in America. PATREON Join for free to get social and get exclusive content: patreon.com/respectingthebeerpod FACEBOOK GROUP Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer Got a question? Email us at respectingthebeer@gmail.com -- TIMELINE 00:00 Introduction and Recap 00:33 The Decline of IPA in England 02:17 Supply Creates Demand: The American Revival of IPA 04:51 Homebrewing Paves the Way 07:09 The Impact of Ken Grossman, Sierra Nevada, and Others 09:56 The Evolution of Hops and Brewing Techniques 15:00 The IPA Mount Rushmore 22:07 The West Coast IPA Phenomenon 24:38 More IPA Next Episode! -- CREDITS Hosts: Music by Sarah Lynn Huss Recorded & Produced by David Kalsow Brought to you by McFleshman's Brewing Co | |||