Remarkable Results Radio Podcast (Carm Capriotto, AAP)

• Watch Full Video Episode
• Planning for Next Year (00:00:22)
• Car Care Professional Network (00:01:49)
• Upcoming AAPEX Dates (00:02:10)
• Engaging Shop Owners (00:03:00)
• Value of Education at AAPEX (00:03:44)
• Hands-On Training Experience (00:04:09)
• Importance of In-Person Events (00:05:10)
• Industry Workforce Statistics (00:05:41)
• Networking Value (00:06:47)
• Being a Student of the Business (00:08:01)
• Overview of AAPEX 2024 (00:09:47)
• Emerging Technologies at AAPEX (00:10:33)
• Student Competition at AAPEX (00:11:37)
• Future of AAPEX (00:12:42)
• The Setup of AAPEX (00:13:00)
• Right to Repair Discussion (00:14:08)
• The Art of Repair (00:17:31)
• Language Shift in the Industry (00:17:52)
• Redefining Workflow (00:18:11)
• The Beauty of Collaboration (00:18:45)
• Critical Communication in the Industry (00:19:32)
• Collective Family Concept (00:19:50)
• Manifesto to Declaration (00:20:04)

Hunt unpacks his recent experiences and learnings from the Virginia Automotive Association Conference in Hot Springs, Virginia. Joined by Jamie from Sesco, an HR expert, Hunt explores potential impacts of proposed wealth taxes and shares expert advice on how auto industry professionals can navigate current financial climates.

• Conference Insights: Hunt reflects on his productive collaboration with Jamie from Sesco during the conference, promising an in-depth future episode with her to dive into HR and legal topics relevant to auto shop owners.

• Wealth Tax Discussion: Hunt discusses a trending topic that stirred interest at the conference—a possible wealth tax. He debates the likelihood and implications of such a tax, referencing recent legislative attempts and public sentiment towards wealth distribution.

• Financial Strategies: Learn about legal loopholes and financial strategies used by the wealthy to mitigate tax liabilities, with Hunt explaining complex mechanisms like borrowing against securities instead of liquidating assets.

• Listener Engagement: Hunt encourages listener interaction by inviting questions and suggestions for future topics, underscoring the podcast’s commitment to addressing audience interests.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton takes center stage to expertly guide aspiring auto repair technicians through the intricate financial essentials necessary for launching a successful auto repair business. With his wealth of experience and knowledge, Chris delves into critical topics that form the backbone of a thriving business, such as budgeting, labor rates, and operating expenses. He offers a wealth of practical tips and real-life examples, ensuring that listeners can easily grasp and apply these concepts to their own ventures.

Chris places a strong emphasis on the importance of maintaining a clear separation between personal and business finances, a fundamental practice that can prevent future financial complications and ensure the business's financial health. He also discusses the necessity of setting appropriate labor rates, a crucial factor that directly impacts profitability and competitiveness in the market. Understanding and managing costs is another key area Chris covers, providing insights into how technicians can effectively control expenses to maximize their business's financial performance.

In addition to these financial fundamentals, Chris highlights the critical role of marketing in the success of an auto repair business. He promotes Shop Marketing Pros, a company renowned for its specialized services tailored to the needs of auto repair shops, underscoring the importance of leveraging expert marketing strategies to attract and retain customers.

Overall, this episode serves as a comprehensive financial roadmap for technicians who aspire to transition into successful shop owners. With Chris Cotton's expert guidance, listeners are equipped with the knowledge and tools needed to navigate the financial landscape of the auto repair industry confidently.

Introduction and Sponsorship (00:00:05)

• Coach Chris Cotton introduces the podcast and promotes Shop Marketing Pros for auto repair business marketing.

Post-Thanksgiving Reflections (00:01:05)

• Chris shares insights on the light business week before Thanksgiving and discusses consultations with aspiring shop owners.

Identifying Budgeting Challenges (00:02:09)

• He addresses the common struggles of technicians transitioning to shop ownership, particularly with budgeting and resources.

Building a Blueprint for Success (00:02:45)

• Chris outlines the plan to create a financial blueprint for a potential shop owner, focusing on sales and budgeting.

Location Considerations (00:03:06)

• He emphasizes the importance of choosing a proper location for the shop to avoid community issues.

Financial Planning for Owners (00:04:10)

• Discussion on how aspiring owners can sustain their income and manage cash flow during absences.

Understanding Business Expenses (00:05:06)

• Chris highlights the various expenses involved in running a shop, including utilities and licensing fees.

Starting with a Budget (00:06:17)

• He discusses the importance of having a financial cushion and outlines options for starting on a...

• Watch Full Video Episode
• Safety Protocol Introduction (00:00:26) Bill Weaver introduces basic safety protocols for working with electric vehicles.
• Personal Protective Equipment (00:00:56) Discussion on the importance of personal protective equipment, particularly gloves, for EV safety.
• Glove Sizing (00:02:16) Bill discusses glove sizing and the importance of proper fit for safety.
• Importance of Glove Testing (00:04:31) Bill emphasizes the necessity of verifying the absence of voltage before removing gloves.
• Pre-planning for EV Work (00:05:20) The importance of planning ahead when working with electric vehicles to ensure safety.
• Glove Testing Demonstration (00:06:05) Bill prepares to demonstrate how to test the safety of gloves before use.
• Inflation Method for Testing (00:06:24) Demonstration of inflating gloves to check for leaks and ensure safety.
• Self-Sealing Feature of Gloves (00:07:46) Bill explains how gloves can self-seal around small leaks and the importance of testing.
• Cleaning and Maintaining PPE (00:08:51) Discussion on how to clean gloves and tools to maintain their insulating properties.
• Glove Replacement Guidelines (00:09:49) Bill outlines the timeline and process for glove replacement and testing.
• Classifications of Gloves (00:10:45) Explanation of glove classifications and their voltage ratings for safety.
• Glove Testing Responsibility (00:11:10) Discussion on the personal responsibility for tracking glove testing and maintenance.
• Proper Storage of Gloves (00:12:13) Guidelines on how to store gloves to prevent damage and ensure safety.
• Understanding Internal Shorts (00:16:59) Bill explains the concept of internal shorts in electric motors and the importance of insulation.
• Insulation Testing Procedure (00:17:27) Demonstration of using a meter to test insulation between copper windings and steel components.
• Voltage Testing Explanation (00:18:37) Bill describes the process of checking for shorts using a meter that sends out 500 volts.
• Resistance Measurement (00:20:11) Testing the resistance of components to determine if they are functioning correctly.
• Identifying Faulty Components (00:21:13) Bill demonstrates how to identify a dead short in a stator using the testing equipment.
• Conclusion and Future Training (00:22:33) Tracy expresses gratitude and mentions upcoming training sessions at the Napa EV Ready Training Center.

This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

• What is stock content?
• Stock content is duplicate content
• Stock content is generic content
• Does stock content help?
• How do you know if your website has stock content?

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

• Watch Full Video Episode
• Automotive Aftermarket Retailers of Ontario (AARO): https://www.aaro.ca/
• Intimidation with Software (00:00:29)
• Shop Management Software Overview (00:02:08)
• Transferring Diagnostic Skills (00:03:36)
• Key Business Metrics (00:05:20)

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of pride in the auto repair industry. He offers strategies for shop owners to overcome pride, such as staying open to learning, seeking feedback, and embracing change. Cotton stresses the importance of building a strong team, networking, and setting realistic goals. He advocates for a balance between pride in one's work and humility, underlining its significance for business success, personal well-being, and family relationships. Shop Marketing Pros is also featured, promoting their marketing solutions for auto repair businesses.

• The Introduction (00:00:00) Introduction to the podcast episode and a brief overview of what to expect.
• The Impact of Pride on Auto Repair Business (00:01:43) Discussion on the detrimental effects of pride on business decisions in the auto repair industry.
• Manifestations of Pride in Business (00:02:53) Eight ways pride can manifest and cause problems in auto repair business, including resisting change, ignoring feedback, and refusing help.
• Strategies to Overcome Pride (00:09:51) Strategies to keep pride in check, such as staying open to learning, seeking feedback, and hiring a coach or consultant.
• Conclusion and Sponsor Acknowledgment (00:13:19) Closing remarks, encouragement for growth, and acknowledgment of the sponsor, Shop Marketing Pros.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Matt Fanslow discusses the importance of understanding technicians' value, open communication about compensation, and collaborative problem-solving.

Show Notes

• Dutch Silverstein - Straight Talk to Technicians [E018]: https://mattfanslow.captivate.fm/episode/018
• Dutch Silverstein - Straight Talk to Technicians - Part 2 [E046]: https://mattfanslow.captivate.fm/episode/046
• Challenges Faced by Managers and Owners (00:01:30) 
• Demand for Better Compensation (00:02:43) 
• Assessing Value and Increasing Compensation (00:04:28) 
• Honest Conversations and Fear (00:05:54) 
• Hierarchy and Fairness (00:10:16) 
• Improving Communication and Grace (00:15:52) 
• Achieving Collective Success (00:18:12) 
• Recognizing Flaws in the System (00:19:28) 
• Taking a Step Back to Move Forward (00:20:58) 
• Accepting Criticism and Turning It into a Positive (00:22:05) 

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, discusses the growing trend of owner financing in the auto repair industry. With high interest rates making traditional bank loans less attractive, owner financing offers a viable alternative for both buyers and sellers.

• Evaluating the benefits and risks of owner financing for auto repair shops.
• Key considerations for sellers, including buyer types and financial stability.
• The importance of environmental assessments in real estate transactions. Strategies for mitigating risks and ensuring successful deals.
• Insights into current interest rates and market conditions for owner financing.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

Matt Fanslow and guest Margaret Light tackle the subject of pornography and its effects on relationships. They discuss the challenges of addressing porn use, the avoidance of the topic in relationships, and the importance of open, respectful communication. They explore the emotional regulation aspect of pornography, the influence of media on sexual expectations, and the need for comprehensive sexual education. The conversation also covers ethical porn consumption, the impact of porn on relational dynamics, and the benefits of seeking therapy for related issues.

Margaret Light, Marriage & Family Therapist, MA, LMFT, mlight@equilibriumtherapyservices.org, Equilibrium Therapy and Services

Show Notes

• Professional language debate (00:03:15) Margaret Light discusses the professional debate around the language and terminology used in the field of pornography addiction.
• Impact of pornography on sexual health and education (00:07:43) 
• Unrealistic expectations and objectification (00:08:29) 
• Warning signs of problematic pornography use (00:11:06) 
• Ethical considerations of paying for porn (00:13:55) 
• Dependency on porn for sexual activity (00:17:48) 
• Acceptable use of pornography (00:19:23) 
• The impact of hiding porn (00:19:37) 
• Understanding relational problems (00:20:06) 
• Individual perspective on porn use (00:20:53) 
• Shame and embarrassment associated with porn (00:21:28) 
• Pornography as an emotion regulation tool (00:23:29)
• Expanding coping skills (00:25:00)
• Neuroplasticity and brain rewiring (00:29:25) 
• Realistic expectations for change (00:30:34) 
• The impact of content on user preferences (00:35:17) 
• Media influence on body image and fantasies (00:36:51) 
• Porn Industry and Inclusive Content (00:38:51) 
• Adolescent Education on Pornography (00:39:27) 
• Mainstream Influence and Adolescent Expectations (00:41:10) 
• Accessibility and Social Acceptance (00:43:32) 
• Algorithmic Influence and Content Consumption (00:45:27) 
• Relational Dynamics and Pornography Use (00:55:42) 
• Relational Skills in Addressing Pornography (00:59:16) 
• Ethical Use of Pornography (01:00:22) 
• Demonstrating Care and Consideration (01:03:15) 
• Seeking Therapy for Relationship Issues (01:04:22) 

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Inspiring story of a shop owner Kendall Warnock who went from growing up on a Native American reservation to successfully owning and operating a thriving business.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

• Growing up on the reservation (00:03:20) Kendall shares his experience of growing up on the Omaha Indian Reservation and the challenges he faced.
• Moving to Lincoln, Nebraska (00:05:20) Kendall talks about his move to Lincoln, Nebraska, a city with a population of 300,000, and his initial struggles to adapt.
• Breaking point and determination (00:07:08) Kendall recounts a pivotal moment in his life when he decided to make a change and stop using food stamps, showing his determination to create a better future.
• The turning point (00:08:00) Kendall discusses the moment when he decided to stop using food stamps and make a change in his life.
• Working in the automotive industry (00:08:23) Kendalls experience working at different shops and dealerships before starting his own business.
• Moving to downtown Lincoln (00:13:35) Kendall talks about the decision to move his shop to downtown Lincoln and the challenges and successes that came with it.
• The road construction project and downsizing (00:15:38) How a road construction project and their failure to downsize led to the demise of their shop.
• Moving back to Louisiana (00:16:47) Felt called by the Lord to move back to Louisiana after closing their shop and going through bankruptcy.
• The importance of coaching and getting support (00:19:33) The importance of getting coaching and support in orderto understand the business side of running a shop and improve as a business owner.
• Maintaining Relationships and Seeking Growth (00:22:36) Discussion on the importance of maintaining relationships but also recognizing the need to seek growth outside of one's comfort zone.
• Taking Care of Yourself for Business Success (00:24:26) Emphasis on the importance of prioritizing personal health and fitness to ensure the ability to lead and support a team.
• Core Values and Hiring Practices (00:27:19)Exploration of the company's core values, including integrity, pride, passion, giving back, humility, and consistent improvement, and how they inform hiring decisions and daily operations.
• Marketing with Billboards (00:30:16) Discussion of using electronic billboards to target specific audiences and track ROI.
• Radio Advertising (00:33:08) Exploration of the benefits and challenges of radio advertising, including a partnership with a local sports station.
• Authentic Social Media Presence (00:35:50) Importance of showcasing personal values, team dynamics, and family life on social media to build trust and connection with customers.
• Kendall's introduction to "How to Win Friends and Influence People" (00:37:54) Kendall talks about how he was introduced to the book "How to Win Friends and Influence People" by Dale Carnegie and how it has had a profound impact on his life.
• Offer to send the book to the first three people who email (00:40:28)In honor of Kendall, the host offers to send a copy of "How to Win Friends and Influence People" to the first three people who email their address, emphasizing the life-changing impact of the book. podcast@shopmarketingpros.com

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website -

Top tier shops want to have personalized marketing but often don’t know how to take the photo from their camera roll and convert it into a graphic for social media that’s pleasant and professional. In this episode, Kim Walker shares top tips from the pros on how to efficiently and effectively use the widely popular tool Canva for creating eye catching graphics.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

Canva: what it is, why you need it, how to find it, who uses it

April 2, 2024 at 12pm in our FB Group

1. Keep it simple. Less is more.
2. Be consistent! Maintain branding: company colors, fonts, logos, tone.
3. Keep your posts personal! Use YOUR own photos. 
4. Create the “brand kit” in Canva. A place to store your logo, select the fonts, colors. 
5. Stay organized. Create folders. 
6. Save your designs in calendar order to make scheduling more efficient. (Be sure to lock designs so moving things around is easier). Use grid-view to get a birds-eye view and ensure branding consistency and that your designs are pleasing to the eye
7. Use moving elements and animations to help create eye-catching graphics.
8. Use templates for things like birthdays, anniversaries, and hiring to save time. Create a few for each to keep them interesting.
9. Explore and don’t be afraid of Canva’s AI like Magic Media to create fun new photos and videos
10. Create a “Mood Board”  - a collection of images, textures, typography, color palettes and description words - or an ‘inspiration board’ to help when the ideas are just not there. 
11. Canva Design School

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Lagniappe (Books, Links, Other Podcasts, etc)

1. Canva - Mood Boards

• Watch Full Video Episode
• The breaks for breasts initiative (00:00:13) Discussion about the initiative started by two shop owners to raise funds for breast cancer research. https://brakesforbreasts.com
• The rise of the mechanical and technology specialist (00:02:28) A language shift in the industry and the importance of recognizing the rise of mechanical and technology specialists. https://remarkableresults.biz/rise
• Transitioning from diagnostics to testing (00:03:04) Discussion about the shift in terminology from diagnostics to testing to improve customer perception and willingness to pay.
• Changing terminology from labor rate to service rate (00:04:09) The importance of changing the terminology from labor rate to service rate and its impact on customer perception.
• Professionalism and perception in the industry (00:05:26) Discussion about the importance of professionalism and perception in the industry and its impact on customer behavior.
• Showing the value of service rates (00:13:24) Strategies for showing the value of service rates to customers, beyond just raising prices.
• Analogies for service rate and cost (00:14:25) Using analogies of fast food restaurants and steakhouses to explain the concept of service rate and cost.
• NAPA Auto Care Apprentice Program (00:17:05) Information about the NAPA Auto Care apprentice program as a solution to the technician shortage.
• Financial calculations and analysis (00:19:26) Murray Voth shares calculations and analysis of a shop's financial data, including occupancy costs, labor rates, and profit margins.
• Determining the right service rate (00:22:05) Discussion on adjusting service rates, parts margin, and other expenses to optimize profitability while considering market competition.
• Challenges and mindset shift (00:30:14) Exploration of the emotional and intellectual barriers shop owners face when making financial decisions and setting service rates.
• Wages and effective proficiency (00:33:40) Analysis of technician wages and the impact of selling work properly on the effective service rate, setting goals for improvement.
• Coaching Gross Profit (00:34:52) Murray discusses coaching gross profit, creating net profit, and making changes to increase revenue.
• Back-End Sales Impact (00:35:48) The impact of service improvements on parts purchases, revenue, and margin.
• Behavior Coaching (00:37:09) Murray talks about coaching to behavior, raising inspections, and the 100% rule for vehicle inspections.
• Facility Service Rate Calculator (00:39:02) Murray offers a facility service rate...

Scott Rusnak is the author of “The Entrepreneurs’ Field Guide; Design Your Life Before Somebody Else Does It For You”. In this episode, Brian and Scott dig into actionable steps that business owners can implement to make sure they are living the life they want to live.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

• The importance of having a coach (00:01:10) Scott talks about the impact of having a coach in both cycling and surfing and how they pushed him to achieve more than he thought possible.
• The power of the five most important people (00:02:32) Scott discusses the concept of Dunbar's number and how having a strong inner circle of people who know your core values can help you achieve anything in life.
• Setting core values with a team (00:05:44) Scott shares his approach to guiding people in discovering and defining their core values, emphasizing the importance of a team exercise and referencing a Harvard Business Review article.
• Expressing Core Values (00:06:48) Discussion on the importance of having actionable core values and how they can guide decision-making.
• Gratitude and Core Values (00:08:55) Exploration of the role of gratitude in starting the day and how it can positively impact mindset and motivation.
• Planning Your Day (00:12:31) Explanation of the concept of the blue zone and the significance of starting the day with a positive mindset and gratitude.
• Transitioning into the Green Zone (00:13:17) The speakers discuss the importance of easing into the day with a clear plan and priorities.
• Workouts as Clarity Breaks (00:15:10) The benefits of scheduling workouts as a way to clear the mind and find solutions to problems.
• Living a Minimalist Lifestyle (00:17:35) The impact of living in a minimalist home and how it helps minimize distractions and simplify life.
• Following the Herd (00:20:04) Discussion on the concept of following the herd and the desire to live a life that is not dictated by societal norms.
• Finding Your Core Group (00:20:41) Exploration of the importance of finding a smaller, more intimate group within larger associations or organizations to support personal growth and alignment with core values.
• Health and Honest Conversations (00:21:39) Focus on the significance of having open, honest, and healthy conversations within teams and the impact it has on trust, vulnerability, and personal growth.
• The importance of scheduling fascinating moments (00:26:52) Scott discusses the importance of scheduling exciting events throughout the year to provide fun and fascination.
• Taking control of your time (00:27:32) Scott emphasizes the need to take control of your time and not let others dictate how you spend your day, week, month, and year.
• Designing your life intentionally (00:28:12) Brian and Scott discuss the importance of knowing what you truly want in life and designing your life intentionally to achieve those goals.

How To Get In Touch With Scott

Website: https://scottrusnak.com/

The Entrepreneurs’ Field Guide: Buy on Amazon

Lagniappe (Books, Links, Other Podcasts, etc)

Book:

• Watch Full Video Episode
• Morning Huddles (00:03:02) The purpose and structure of the morning huddle, emphasizing communication and expectations.
• Overcoming Resistance to Meetings (00:05:43) Jamie and Bill discuss their initial resistance to holding meetings and the benefits they have experienced.
• Effective Two-Way Communication (00:06:59) Doug emphasizes the importance of listening and feedback in meetings, highlighting the need for follow-up and action.
• Encouraging Engagement (00:11:48) Jamie shares her creative approach to engaging employees in meetings through activities and sharing personal reflections.
• Active Listening (00:13:25) Doug and Jamie discuss the challenges of active listening and the importance of taking notes and following up on employee input.
• Breakfast and Lunch Meetings (00:15:22) Discussion about providing breakfast and lunch for staff, frequency, and purpose of meetings.
• Implementing Meetings (00:17:11) Benefits of meetings for team building, communication, and staff morale.
• Scheduling and Starting Meetings (00:19:10) Setting up regular staff meetings, starting on time, and peer pressure to be punctual.
• Office and Staff Meetings (00:19:56) Office staff meetings, training, and business management meetings.
• Daily Meetings and Communication (00:21:11) Daily huddles for planning, communication, and updates on work progress.
• KPIs and Financial Discussions (00:24:28) Discussion on Key Performance Indicators (KPIs), financial goals, and staff bonuses.
• Appreciation and Celebrations (00:27:39) Gratitude, celebrating staff achievements, and supporting personal goals.
• Improving Meetings (00:29:15) Suggestions for making meetings fun, changing meeting formats, and incorporating training and external speakers.
• Friday Gatherings and Two-Beer Fridays (00:30:49) The panel shares their experiences with casual gatherings, including "Two-Beer Fridays," to create a relaxed and bonding atmosphere.
• Building Trust and Employee Initiatives (00:31:37) The panel discusses how employees taking the initiative to organize gatherings fosters trust and camaraderie within...

In this week’s episode of Business by the Numbers, Hunt welcomes Mike Edge from Tread Partners, a fellow podcaster from the Gain Traction Podcast. The dialogue explores the symbiotic relationship between tire sales and auto repair services, emphasizing the strategic value of incorporating tire sales into auto repair shops' service offerings.

• Why Sell Tires in Auto Repair Shops? Discover why even repair shops traditionally not focused on tire sales should consider offering tires to their customers. Mike Edge shares insights on how selling tires isn't just about the transaction; it's about fostering long-term, loyal customer relationships. This segment explores the concept that selling tires can be a gateway to securing a customer's business for all their vehicle maintenance needs over the next three to five years.
• Operational Insights and Strategies: Learn from the practical experiences and strategies of shop owners who have successfully integrated tire sales into their business model. This part of the discussion sheds light on operational considerations, such as space management, inventory selection based on local demand, and the logistics of tire delivery and installation. It also addresses the challenges and benefits of balancing tire sales with high-margin service work, ensuring shops can maintain profitability while enhancing customer satisfaction and retention.
• Navigating Equipment and Supplier Relationships: For shops considering entering the tire business, this section provides valuable advice on selecting the right equipment and building beneficial relationships with tire wholesalers and distributors. It emphasizes the importance of investing in high-quality, reliable equipment to streamline operations and enhance service quality. Mike also highlights the critical role of choosing a supportive wholesaler, one that not only offers competitive pricing but also provides exceptional service, ensuring shops can meet their customers' needs efficiently and effectively.
• Realities of the Tire Business With Hunt Demarest of Paar, Melis & Associates

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

In this episode, we dive deep into the world of mortgages with Pat McCormick, a seasoned expert from McCormick Mortgage Services.

As we explore the complexities of the current mortgage landscape, including fluctuating interest rates and the outlook for future homebuyers, Pat offers invaluable insights that could impact everyone from first-time buyers to seasoned investors.

Whether you're contemplating a new home purchase or seeking strategies to navigate the mortgage market, this discussion sheds light on the most pressing questions in today's economic climate.

• Understanding Interest Rates: Pat shares his perspective on the recent surge in mortgage rates, the factors influencing these changes, and what it means for the average homebuyer. Despite the challenges, there's a silver lining as rates begin to show signs of improvement, potentially signaling a more favorable buying season ahead.

• Strategies for Homebuyers: With many potential buyers on the sidelines due to uncertainty in the market, Pat emphasizes the importance of strategic planning. He discusses the impact of the Federal Reserve's decisions on mortgage rates and offers advice for those looking to navigate the current environment.

• The Future of Mortgage Rates: Delving into the complexities of how mortgage rates are determined, Pat explains the relationship between Federal Reserve actions and the mortgage market. He provides predictions on rate movements and strategies for buyers to consider in anticipation of future rate cuts.

• Advice for Self-Employed Borrowers: Recognizing the unique challenges faced by self-employed individuals in securing mortgages, Pat offers targeted advice to improve eligibility and optimize financial profiles for loan approval.

https://mccormickmortgageservices.com/

patrick@mccormickmtg.com

410-935-4326

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

Want to create content that really connects with your audience? Learn how to identify what your customers need, personalize content from your shop, and tap into local community insights for better engagement.

We'll share practical tips on using Canva, planning your content calendar, and driving more traffic to your website. Plus, discover strategies to promote your brand, enhance your shop's culture, and create SEO-friendly content.

Don't miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

• They Ask You Answer - https://marcussheridan.com/they-ask-you-answer/

Show Notes with Timestamps

[00:00] Introduction and Sponsor

• Introduction to the episode
• Mention of RepairPal as the sponsor
• Overview of the topic: Creating great content for automotive repair shops

[02:00] Understanding Your Audience

• Importance of knowing your audience
• Focus on the needs and questions of the audience

[04:30] Sources of Content Ideas

• Using service advisors' and technicians' FAQs
• Recording questions for content ideas

[07:00] Book Recommendation: "They Ask You Answer"

• Mention of Marcus Sheridan’s book
• Benefits of reading the book for content ideas

[09:45] Types of Content

• Videos: Short and informative
• Blogs: Detailed written content
• Social Media Posts: Engaging with the audience

[13:30] Practical Tips for Content Creation

• Using Canva for creating graphics
• Planning content in advance
• Regular features like "Tech Talk Tuesdays"

[17:00] Community Involvement

• Sharing content from local clubs, chambers of commerce, or community groups
• Highlighting customer reviews

[19:45] Company Culture and Team Achievements

• Importance of showcasing company culture
• Highlighting team achievements and events

[23:00] Engaging with the Community

• Joining the Auto Repair Marketing Mastermind Facebook group
• Sharing ideas and successes within the community

[26:00] Conclusion

• Invitation to email feedback and content ideas
• Mention of other shows on the Aftermarket Radio Network
• Encouragement to tune in next week

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

In this episode of "Business by the Numbers," Hunt Demarest, CPA, discusses the value and considerations of having a financial advisor. He addresses common questions about the necessity of financial advisors and provides insights into when and why their services may be beneficial.

• Role of a Financial Advisor: Financial advisors offer expertise in managing investments, planning for retirement, and navigating complex financial decisions.
• When You Might Not Need One: Individuals with simple financial situations or who prefer to manage their own finances may not need a financial advisor.
• Choosing the Right Advisor: It's important to select an advisor who understands your goals, communicates well, and charges reasonable fees.
• Advice for Specific Situations: Particularly for those nearing retirement, consulting a financial advisor can provide valuable insights and potentially significant financial benefits.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

In this week’s episode of Business by the Numbers, Hunt explores strategies for providing employee benefits in a tax-efficient manner. He navigates the complexities of allowances and reimbursements to benefit both your business and your team.

• The Tax Differences Between Allowances and Reimbursements: Understanding the tax implications for employees and the cost-saving benefits for businesses.

• Strategic Financial Management: Practical advice on offering vehicle-related and other expenses as tax-free reimbursements.

• Legal Compliance and Best Practices: Ensuring adherence to tax laws and the importance of accurate documentation in reimbursement processes.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

• Watch Full Video Episode
• Automotive Magic (00:00:17) Shawn Gilfillan discusses the founding of Automotive Magic on April Fool's Day in 2003.
• Life Calibration (00:00:41) Shawn talks about his work with Chris Lawson and the high-performance team coaching program at Life Calibration. Life Calibration: From Burnout to Balance [THA 348]: https://remarkableresults.biz/remarkable-results-radio-podcast/a348/
• Mentorship and Self-Development (00:04:54) Shawn discusses the impact of mentors and self-development in his journey as a shop owner.
• Hobbies (00:06:10) Shawn talks about his hobbies, including aviation.
• Motivation and Business Culture (00:07:46) Shawn shares his motivation for getting up in the morning and discusses how he creates opportunities for others to thrive and elevates their performance.
• Advice and Fear (00:11:49) Shawn shares advice on overcoming fear and empowering employees as an owner/CEO.
• Book Recommendation (00:13:13) Shawn recommends "Hero on a Mission" by Donald Miller and discusses its impact on his perspective as a business owner.
• Building Business Culture (00:14:50) Shawn discusses the challenges and importance of building a strong business culture from the top down.
• Culture and Team Dynamics (00:15:40) Discussion on creating a positive work culture and building a cohesive team.
• Leadership and Vision (00:16:29) The importance of establishing a vision and values from the start, and involving the team in maintaining the culture.
• Client Experience and Relationship Building (00:19:36) Strategies for understanding and meeting client needs, and building strong client relationships.
• Adaptability and Change (00:20:47) The significance of embracing change and adapting to business challenges.
• Leadership Crisis and Team Support (00:21:00) Dealing with unexpected managerial crises and the importance of team support.
• Personal Development and Skills (00:23:14) The desire for new skills and personal development, such as learning magic tricks.
• Business Management and Gross Margin (00:24:14) Strategies for managing gross margin and keeping front-end operations efficient.
• Car Count and Scheduling (00:25:35) Strategies for managing car count, scheduling, and maintaining workflow in the shop.
• Future Reservations and Client Commitment (00:27:21) The importance of setting future reservations and ensuring client commitment to scheduled appointments.
• Leadership Communication (00:29:17) Encouraging a shift in language and communication to emphasize the importance of future reservations.
• Hiring and Relationships (00:30:12) Discussion on hiring and relationships in the workplace, including the impact of personal relationships on work performance.
• Dream Car (00:31:37) Shawn's dream car and the enjoyment he derives from it.
• Opening a New Shop (00:32:11) The three important needs for opening a new shop: location, good people, and effective

Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results.

Get practical tips on clearing distractions, setting the right direction, and making the most of your time away from the daily grind. Ready to take your business to the next level? 

Tune in now and see how a little time to think can make all the difference!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/125 

https://www.eosworldwide.com/blog/101893-eos-take-clarity-break - EOS Clarity Break

Clarity Break Starter Questions

Sometimes it is highly effective to have no plan, no questions while sometimes you need some starter questions to get your mind rolling (example questions below)

• What would I do if I wasn’t afraid?
• Today, I am dreaming about….
• What’s draining my energy right now?
• Who do you admire and why? What are they doing that you can do also?
• How do you practice caring for yourself? 
• What are you most proud of?
• What can you de-clutter physically or emotionally today/this weekend?
• What are your self-affirmations? Make a list of statements to remind yourself who you are, what your talents/skills are, and what you believe about yourself.

Show Notes with Timestamps

• Introduction to the Podcast (00:00:01)  The host introduces the Auto Repair Marketing Podcast and acknowledges the network.
• Importance of Mental Clarity (00:00:10)  Brian Walker discusses the significance of mental clarity for business leadership and the distractions we face daily.
• The Concept of Clarity Breaks (00:01:27)  Walker explains clarity breaks as a tool for clearing the mind and enhancing creative thinking.
• Personal Experience with Clarity Breaks (00:02:35)  Brian shares his initial skepticism and eventual realization of the value of clarity breaks.
• How to Conduct a Clarity Break (00:03:37)  Instructions on how to effectively conduct a clarity break away from usual environments.
• Benefits of Clarity Breaks (00:04:27)  Walker emphasizes how clarity breaks can lead to significant insights and solutions for business growth.
• Overcoming Limitations through Clarity (00:05:36)  Brian reflects on overcoming mental barriers regarding business growth during his clarity break.
• Clarity Breaks and Marketing (00:07:44)  Discussion on how clarity breaks relate to marketing and fostering creativity in strategies.
• Sponsorship Mention - RepairPal (00:09:30)  Walker promotes RepairPal as a valuable resource for auto repair shops seeking new...

Drawing an unexpected parallel between the automotive and food industry, it comes down to maintaining quality and ensuring customer satisfaction. Tune in or watch as a video podcast on YouTube, as Matt Fanslow and Carm Capriotto compare the struggles of a restaurant owner and a shop owner as they watch 'Kitchen Nightmares 2023 Season 1 Episode 2.'

Show Notes

• Watch Full Video Episode
• Watching "Kitchen Nightmares" (00:02:06) Discussion about watching the show "Kitchen Nightmares 2023 Season 1 Episode 2 with Gordon Ramsey" and the parallels between the food industry and the repair profession.
• The owner's emotional struggle (00:05:04) Analysis of the owner's emotional struggle and the importance of using emotions to make necessary changes in the business.
• The importance of focusing on the fundamentals (00:07:31) 
• The customer's perspective and the importance of quality (00:09:00) How the customer's perspective and experience are crucial in determining the success of a business. T
• The need for effective communication and leadership (00:10:42) The importance of effective communication and leadership within a business.
• The technician shortage (00:14:44) Discussion on the difficulty of finding good technicians and the impact of a toxic work environment.
• The importance of customer satisfaction (00:17:10) Drawing parallels between the restaurant industry and the automotive industry in terms of the impact of negative customer experiences.
• The poor attention to detail and lack of caring (00:22:10) The issue of using cheap and low-quality parts in the automotive industry, leading to potential problems and customer dissatisfaction.
• The struggle with pricing and gross profit (00:22:52)
• The importance of systems and processes in running a successful business (00:25:54) 
• The challenges of running a business (00:29:26) Discussion about the assumption that business owners are always successful and the high failure rate of businesses in the first few years.
• The importance of attention to detail (00:29:52) Exploration of the need for business owners to pay attention to every aspect of their business, including delegated responsibilities like executive chef or service advisor.
• The need for proper tools and communication (00:30:46) Highlighting the importance of providing the necessary tools and resources for employees to do their jobs effectively and the need for open communication between owners and employees.
• The pressure of handling daily challenges (00:36:24) Discussion on the pressure that technicians face in handling daily challenges and how it affects their performance.
• The impact of coaching and consulting in the food service business (00:38:28) Exploration of the growth of coaching, consulting, mentoring, and networking in the food service industry and how it helps businesses improve and succeed.

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

This week on Business by the Numbers, Hunt explores the complexities of charitable contributions in tax season:

• Understanding Charitable Contributions: The critical differences between cash and non-cash donations, and their respective impacts on tax returns.

• Navigating Deductions: Learn about what qualifies as a deductible charity, including the specifics of GoFundMe contributions and the importance of fair market value in non-cash donations.

• Business Donation Myths Debunked: Uncover common misconceptions about business-related donations, from vehicle repairs to furniture and equipment, and how to accurately claim these on taxes.

• Tax Season Strategies: Gain valuable insights into the proper documentation and reporting strategies for maximizing your deductions and staying compliant.

• Expert Advice and Resources: Benefit from expert advice and learn how our partners contribute to making informed financial decisions.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable hospitality to your clients in your auto repair shop.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces his upcoming book designed to help auto repair shop owners enhance their businesses. The book, tentatively titled "The Auto Fix Auto Shop Coaching Owner's Guide to Everything You Didn't Know About Running a Successful Auto Repair Shop," covers topics like goal setting, financial management, staffing, and adapting to future technologies. Cotton invites shop owners to contribute suggestions and request a free copy. The episode, sponsored by Shop Marketing Pros, aims to motivate the bottom 50% of shop owners to grow and succeed in their industry.

Chapter 1: What Do You Want as a Shop Owner? (00:02:13) Discusses the different goals and aspirations of shop owners and the importance of defining personal success.

Chapter 2: Define Your Goals (00:03:08) Highlights the process of setting smart goals, understanding business variables, and keeping an eye on market trends.

Chapter 3: Barriers to Coaching (00:04:13) Explores the common barriers that prevent shop owners from seeking coaching and offers solutions.

Chapter 4: Essentials of Being a Successful Auto Repair Shop (00:05:20) Covers the foundational aspects of running a successful auto repair shop, including meeting customer needs and financial stability.

Chapter 5: The Importance of a Good Chart of Accounts (00:06:18) Emphasizes the significance of a well-maintained chart of accounts for financial management and streamlining.

Chapter 6: The Vital Role of the Income Statement (00:07:26) Focuses on the income statement and its importance in financial review and standardization.

Chapter 7: Determining the Right Car Count for Success (00:08:30) Addresses the misconception of needing more cars for sales goals and the importance of optimizing existing processes.

Chapter 8: The Heartbeat of Auto Repair Businesses (00:09:33) Explores profit centers, margins, and the road to financial health in auto repair businesses.

Chapter 9: Guest Chapter on Car Count and Marketing (00:10:38) Features insights from a guest expert on car count, marketing, and branding for auto repair shops.

Chapter 10: Profit Margins and Parts Matrix (00:11:43) Delves into profit margins, parts matrixes, and strategies for maximizing profits in auto repair.

Chapter 11: Cash Flow (00:12:32) Discusses the unique challenges of cash flow management in auto repair businesses and offers solutions for improving profitability.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Show Notes

• Watch Full Video
• Advanced Driver Assistance Systems (ADAS) by Steve Zack, Kurt Shadbolt and Scott Brown 
• The evolution of ADAS technology (00:01:17) Scott Brown discusses his early exploration of ADAS technology and how it has become more focused over the years.
• Understanding computer vision in ADAS (00:02:12) Scott Brown explains how computer vision works in ADAS systems and the importance of training cars to recognize objects in their environment.
• Advancements in camera technology (00:04:25) Scott Brown discusses the advancements in camera technology, including the ability to remove radar sensors and rely solely on cameras for functions like cruise control and pedestrian detection.
• The Lane Assist Experience (00:08:03) Discussion about lane assist technology and the adjustment to driving without it.
• Tesla's Shift to Vision System (00:08:40) Explanation of Tesla's decision to no longer use radar sensors and instead rely on their vision system for ADAS.
• Static calibration challenges (00:16:38)
• Increasing use of cameras for dynamic calibration (00:17:32)
• Benefits of backup cameras (00:18:20)
• The importance of technology in automotive education (00:25:18) The need for updated curriculums in automotive schools and the role of technology in education.
• The potential career opportunities for students in automotive technology (00:27:29)
• The Tesla's Full Self Drive Experience (00:32:16)

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network:...

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.

In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.

Ready to elevate your shop’s networking game and drive more customers through your doors?

Hit play now and unlock the potential of BNI for your business!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.bni.com/ 

How To Get In Touch With The Guest

https://www.linkedin.com/in/shand/ 

https://trianglebni.com/en-US/index 

Show Notes with Timestamps

• Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.
• Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.
• The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.
• Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.
• Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.
• Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.
• Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.
• 1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.
• Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.
• Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.
• Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.
• Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.
• Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.
• Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.
• Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.
• Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.
• BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.
• Finding the Right Market (00:14:21) A pizza shop owner shifts focus

• Watch Full Video
• Raising Labor Rates: Importance and Impact (00:00:01) Discussion on the reasons to raise labor rates, the impact it can have on a business, and the need for a long-term strategy.
• Factors to Consider Besides Labor Rate (00:04:14) Exploration of other factors that contribute to a business's success, such as overall business strategy and addressing pain points.
• Calculating Effective Labor Rate (00:07:34) Importance of understanding and calculating effective labor rate, including the need to charge appropriately for all services provided.
• The mindset shift and the need to raise labor rates (00:08:33) Discussion on the importance of raising labor rates and positioning the industry as valuable and professional.
• The impact of undervaluing the industry (00:09:52) The negative effects of undervaluing the automotive industry, including difficulty in attracting technicians and obtaining loans.
• The bottom line and approaching the business as a business (00:12:10) The importance of considering the bottom line and treating the automotive business as a professional enterprise rather than a hobby.
• The importance of customer experience (00:17:59) Discussion on how people buy feelings and the need to focus on providing a positive experience in the automotive industry.
• Sharing new labor rates with the team (00:18:39) Importance of communicating labor rate changes to the team and how it helps maintain profit structure and make investments.
• Effective labor rate and its impact (00:19:03) Exploration of effective labor rate, its calculation, and the need to consider menu jobs and their effect on gross profit dollars per hour.
• The importance of personnel and procedural issues (00:27:40) Discussion on identifying whether the problem lies with personnel or procedural issues in a shop and the need to align the shop's mission and vision statements...

• Watch Full Video Episode
• NAPA Autotech: https://www.napaautotech.com/learn
• High Voltage Battery Pack Overview (00:00:16)
• Importance of EV Training (00:00:36)
• Safety Gear and Protocols (00:00:54)
• Understanding Arc Flash Protection (00:02:23)
• Preparation for Battery Disassembly (00:04:06)
• Manufacturer's Instructions for Disassembly (00:05:36)
• Types of Bolts Used (00:07:06)
• Voltage Levels in the Battery Pack (00:08:18)
• Gasket Removal Techniques (00:09:12)
• Revealing the Battery Pack Interior (00:09:56)
• High Voltage Battery Characteristics (00:11:29)
• Safety Preparations and Voltage Readings (00:12:51)
• Meter Testing Setup (00:15:26)
• Importance of PPE and Tools (00:17:44)
• Coolant and Battery Interaction (00:20:00)
• Voltage Measurement Process (00:21:55)
• Battery Energy Control Module Explanation (00:25:02)
• Importance of Following Service Manuals (00:26:39)
• Understanding Battery Cell Configuration (00:29:58)
• Importance of Electrical Knowledge (00:31:01)
• Safe Practices in Battery Disassembly (00:32:49)
• Concerns with Damaged Electric Vehicles (00:36:23)
• Upcoming AAPEX Event in Vegas (00:38:08)

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz" podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of building a high-performance team in both sports and business. Inspired by Deion Sanders' approach to recruiting and managing his football team, Cotton draws parallels to the auto repair industry. He emphasizes the need for clear communication, recruiting the right people, continuous training, promoting teamwork, and adapting to changes. Cotton also highlights the importance of celebrating small wins and setting higher standards.

Deion Sanders and the Colorado Buffaloes [00:01:12] Discussion of Deion Sanders' recruitment strategy and the controversy surrounding it.

Hiring the Right Talent [00:03:27] Importance of hiring employees who align with the company culture and have a strong work ethic.

Lessons from Deion Sanders for High Performance Work Teams [00:06:51] Learning from Deion Sanders' strategies, including having a clear vision, recruiting the right talent, continuous training, accountability, and promoting teamwork.

Encouraging Collaboration and Adaptability [00:11:21] Coach Chris discusses the importance of fostering collaboration and adaptability within a team, drawing parallels between football strategies and the business world.

Celebrating Small Wins [00:12:40] The speaker emphasizes the significance of acknowledging and celebrating small victories in the workplace to boost morale and motivate the team.

Building Legendary Work Teams [00:13:51] The speaker urges leaders to set higher standards and build teams that are not only productive but also legendary, emphasizing the power of knowledge, collaboration, and continuous improvement.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

#primetime #coachprime #iainthardtofind #staydriven #coloradobuffsfootball

Maylan Newton, founder of ESI Seminars, has a chilling story of a day that started like any other day but ended in a year-long road to recovery that gave him a passion for helping shop owners be prepared for the worst case scenario. Maylan shares his story and gives tips to make sure your team and your loved ones aren’t left with a burden in the case where the day you hope never comes, comes.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

• The importance of having things in place for emergencies (00:01:06) Discussion on the impact of emergencies on businesses and the need to have contingency plans in place.
• The role of good staff and proper training (00:02:24) Importance of having trustworthy staff and training them properly to ensure smooth operations in case of emergencies.
• The need for comprehensive documentation and information sharing (00:03:13) Importance of documenting policies, procedures, passwords, legal and financial information to enable others to manage the business in case of emergencies.
• The stress of a technician's passing (00:07:19) The unfortunate passing of a technician and the resulting stress on the business and his wife.
• Lack of process for credit card machine (00:08:04) A story about a business losing money because they didn't have a process for batching out the credit card machine.
• Importance of planning for incapacitation (00:10:13) The importance of planning for incapacitation, such as strokes or heart attacks, and the impact it can have on the business and family.
• The doctor's plane crash (00:14:39) A doctor who survived a plane crash and the impact it had on his specialized medical practice.
• Realizing the gift (00:15:47) A conversation with his wife about his ability to inspire and motivate people, and the need to figure out what to do with his gift.
• Negotiating with God (00:17:14) Aconversation with God about his purpose and the request for pain relief and healing for himself and a friend.
• The phone calls (00:20:38) Maylan receives multiple phone calls from different associations asking him to talk about his company's survival and recovery.
• Committing to speaking engagements (00:21:24) Maylan commits to speaking engagements in Arizona, Las Vegas, and Kansas City to share his story.
• Encountering a young lady in a wheelchair (00:24:03) Maylan meets a young lady in a wheelchair and shares his philosophy of physical therapy and recovery with her.
• Planning for the Future (00:28:00) Discussion about the importance of creating a will and considering who will take over the business in the event of incapacitation or death.
• Passing on Ownership (00:28:24) Exploration of the potential issues that arise when passing on ownership of a business to someone who lacks knowledge or experience in the industry.
• Importance of Exit Planning (00:32:11) Emphasis on the need for business owners to have an exit plan in place and to prepare the business for succession to avoid chaos and problems in the event of unforeseen circumstances.
• Planning for the Unexpected (00:34:11) Importance of creating a plan for unexpected events such as illness, accidents, or death, and involving key stakeholders.
• Impact on the Business (00:35:37) Discussing the consequences for a business when the owner or key personnel are unable to work due to personal circumstances.
• Importance of Conversations and Professional Advice (00:38:20) Highlighting the need for open conversations with attorneys and professionals, such as insurance agents and real estate attorneys, to create wills, trusts, and buy-sell agreements.
• The importance of having a final wish (00:41:57) The realization of not...

Thanks to our Partner, NAPA Auto Care

Greg Buckley discusses the importance of using analytics and performance metrics in the automotive industry. He draws parallels between managing a sports team and running an auto repair shop, emphasizing the need for owners to understand their team's strengths and weaknesses. Greg explores the idea of incentivizing performance and accountability, similar to professional athletes. Greg shares his experience with nurturing technicians and the concept of having a "farm team" to develop skills. The conversation also touches on the need for better career pathing, training, and compensation methods to retain talent and improve the industry's professionalism.

Greg Buckley, owner of Buckley’s Auto Care in Wilmington, and Millsboro DE.  Greg’s previous episodes HERE.

Show Notes

• 
  
• Introduction to the concept of scorecards (00:02:07) Greg introduces the concept of using scorecards and analytics to measure technician performance.
• 
  
• 
  
• Technician performance metrics (00:03:03) Discussion about technicians having access to their performance data and using it for career decisions.
• 
  
• 
  
• Contract-based employment (00:04:18) Exploring the idea of creating contracts and incentives based on performance metrics.
• 
  
• 
  
• Redefining technician compensation (00:05:20) Discussing the concept of incentives and redefining technician compensation based on performance.
• 
  
• 
  
• Building a career path (00:06:20) Exploring the idea of building a career path for technicians based on performance metrics.
• 
  
• 
  
• The role of analytics in decision-making (00:09:56) Drawing parallels between sports analytics and using analytics in the automotive industry.
• 
  
• 
  
• Training and certifications (00:11:58) Discussion about using shop management systems to track technician performance and productivity.
• 
  
• 
  
• Redefining technician levels (00:15:55) Proposing the idea of redefining technician levels and career pathing within the industry.
• 
  
• 
  
• Baseball analogies (00:16:38) Using baseball analogies to explain the concept of developing technicians through different levels.
• 
  
• 
  
• Understanding team strengths and weaknesses (00:18:16) Exploring the concept of knowing individual strengths and weaknesses to improve performance and success.
• 
  
• 
  
• Grooming technicians and creating career paths (00:19:09) The importance of grooming technicians and creating a career path for their growth and development.
• 
  
• 
  
• Enhancing compensation methods (00:25:05) Exploring the need for different methods of compensation to foster team growth and development.
• 
  
• 
  
• Agreement and rewards system (00:25:58) Discussing the concept of creating agreements and rewards systems based on performance metrics for technicians.
• 
  
• 
  
• Reflecting on baseball and strategic thinking (00:26:52) Reflecting on the strategic thinking involved in baseball and its relevance

What if there's a fire in your shop? An oil spill? A natural disaster or God forbid, a death? How do you prepare for that? Well, This week, Hunt talks about preparing for the unexpected:

• Vision Expo: Hunt shares experiences and insights from attending the Vision Expo in Kansas City, emphasizing the importance of community and industry events.
• Importance of Preparedness: The significance of being ready for unforeseen incidents, such as theft or natural disasters, affecting auto repair shops.
• Insights from Roundtable Discussions and Classes: Valuable lessons from discussions and classes, including managing risks and implementing preventive measures.
• Understanding Insurance Coverages: The necessity of comprehending what business insurance covers, identifying coverage gaps, and making sure you have comprehensive protection.
• Preventive Measures Against Risks: Steps to minimize risks associated with fires, accidents, and other potential threats to auto repair shops.
• Contingency Planning: The need for having a solid contingency plan to tackle unexpected situations effectively.
• Financial Readiness and Strategic Planning: Emphasizes the role of financial preparedness and strategic planning in fostering long-term success and stability for auto repair shop owners.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

Recorded Live at AAPEX 2023, Bob Heipp discusses personal health issues, the importance of open communication and vulnerability, and the subsequent lifestyle changes he made. The conversation further delves into the significance of honesty in relationships, mindfulness, and overcoming addictive behaviors. 

Show Notes

• Watch Full Video
• The Heart Attack Scare (00:02:05) Bob shares his experience of having a heart attack scare and undergoing a double bypass surgery.
• The Importance of Early Detection (00:08:19) The discussion highlights the fact that many people's first heart attack is their last, emphasizing the need for early detection and lifestyle changes.
• The baseline test (00:09:53) Discussion about the benefits of taking a calcium test to determine the need for cholesterol medicine.
• The importance of vulnerability in relationships (00:13:28) Conversation about the significance of being open and vulnerable in maintaining sustainable relationships.
• The Vulnerability of Leadership (00:19:40) Discussion on the shift in outlook towards vulnerability in managing businesses and people.
• The Power of Meditation and Silence (00:20:58) Exploration of incorporating meditation and prayer, including the benefits of silence and introspection.
• Rewriting Programming and Dehumanizing (00:26:15) Conversation on the process of rewiring the brain and the dangers of dehumanizing people, including discussion on neuroplasticity and the impact of social media and pornography.
• The Health Focus (00:29:27) Discussion about Bob's focus on health, including surgery and depression after major heart surgery.
• Experiences at Apex 2023 (00:32:49) Conversation about attending AAPEX 2023 in Las Vegas for the first time, experiencing Halloween on Fremont Street.
• Evolution and Journey after Open Heart Surgery (00:35:08) Reflection on the personal growth and emotional transformation after open heart surgery, discussing the ongoing journey of self-discovery and figuring things out.

Thanks to our Partner, NAPA Autotech https://napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow leads an in-depth discussion focusing on electric motor current and relative compression tests.

Show Notes

• ACCESS PICO FILES: https://bit.ly/3NgSdvO
• Overview of Electric Motor Current (00:00:11)
• Pico Scope Software (00:01:23)
• Understanding Waveforms (00:02:25)
• Setting Up Current Probes (00:04:09)
• Disabling the Fuel System (00:06:14)
• Configuring the Oscilloscope (00:07:18)
• Testing Current Consistency (00:10:35)
• Application to Other Electric Motors (00:12:55)
• Interpreting Waveform Patterns (00:16:13)
• Relative Compression Test Overview (00:17:25)
• Interpreting Waveform Peaks (00:18:34)rs.
• Identifying Global Compression Issues (00:19:54)
• Using Amplitude Cursors (00:21:04)
• Diagnosing Ignition Timing (00:24:23)
• Visual Confirmation of Cylinder Count (00:26:33)
• Identifying Misfiring Cylinders (00:27:38)
• Analyzing Low Compression Waveforms (00:30:06)
• Understanding Air Spring Effects in Engines (00:34:04)

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level?

Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back.

Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door?

We’ve got the answers.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

• They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/
• Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603

Show Notes with Timestamps

• Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.
• Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.
• Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.
• Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.
• Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.
• Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.
• Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.
• Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.
• Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.
• Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.
• Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.
• Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.
• Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).
• CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.
• User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.
• Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.
• Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

Thanks to our Partner, Dorman Trainings.

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

Thanks to our Partner, Dorman Products.

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning:

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the potential impact of the 2024 presidential election on auto repair shop owners, offering a comprehensive analysis of the key issues that could shape the industry's future. He begins by examining the implications of small business support policies, highlighting how different candidates' approaches could influence access to funding, tax incentives, and overall business growth opportunities.

Coach Chris then shifts focus to workforce development, emphasizing the importance of training programs and educational initiatives that could be introduced or expanded depending on the election results. He stresses that a skilled workforce is crucial for shop owners to remain competitive and meet the evolving demands of the automotive industry.

Infrastructure spending is another critical topic discussed, as Coach Chris outlines how increased investment in roads, bridges, and transportation networks could lead to more business for repair shops due to higher vehicle usage. He also touches on the potential for regulatory changes, noting that shifts in environmental and safety regulations could affect shop operations and compliance requirements.

The discussion moves to minimum wage and labor laws, where Coach Chris analyzes how potential changes could impact labor costs and staffing strategies. He advises shop owners to stay informed about legislative developments and consider proactive measures to manage payroll expenses effectively.

Supply chain challenges are also on the agenda, with Coach Chris exploring how global economic policies and trade agreements resulting from the election could affect parts availability and pricing. He encourages shop owners to build strong relationships with suppliers and consider diversifying their sourcing strategies to mitigate risks.

Throughout the episode, Coach Chris emphasizes the importance of adaptability, urging shop owners to prepare for potential changes by reviewing their operations, budgeting for increased costs, and focusing on marketing efforts to attract and retain customers. He reassures listeners that maintaining strong customer relationships and operational efficiency will be key to navigating the evolving economic landscape, regardless of the election outcome. By staying informed and proactive, auto repair shop owners can position themselves for success in a dynamic and uncertain future.

Election Discussion Begins (00:01:11)

• Chris highlights the importance of the upcoming 2024 presidential election for auto repair shop owners.

Pros and Cons of the Election (00:02:13)

• A breakdown of potential advantages and disadvantages for auto repair businesses due to the election.

Support for Small Businesses (00:03:17)

• Discussion on potential small business tax credits and health insurance reforms from candidates.

Workforce Development Challenges (00:03:17)

• Focus on addressing the tech shortage through vocational training initiatives for the auto repair industry.

Infrastructure Spending Impact (00:03:17)

• How increased infrastructure spending...

Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.

We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses. 

Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

• Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/
• Small Business Development Center (SBDC) - sba.gov/sbdc
• Goldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/
• The Idea Village in New Orleans - https://www.ideavillage.org/

Show Notes with Timestamps

• Introduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support.
• Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses.
• Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises.
• Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research.
• SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners.
• Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners.
• Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas.
• Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources.
• Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair.
• Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources.
• Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants.
• Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples.
• Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment.
• Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and...

• Watch Full Video Episode
• The Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.com
• Early Days of Desert Car Care (00:01:49) Frank Leutz discusses the history and relocation of Desert Car Care in Cave Creek, Arizona.
• Wrench Nation (00:02:49) Frank Leutz talks about the origins and evolution of Wrench Nation, an automotive lifestyle show.
• Customer-Centric Service Ideology (00:04:21) Frank Leutz discusses the importance of focusing on making the customer the hero of the service experience.
• Simplicity in Decision-Making (00:09:28) The significance of keeping business operations simple and the impact of simplicity on leadership and problem-solving.
• Managing Cynicism in the Industry (00:15:35) Frank Leutz addresses the issue of cynicism in the automotive industry and the importance of coaching and therapy to overcome it.
• The ideology of leaving a legacy (00:16:41) Discusses the importance of leaving a legacy within the industry and the impact of one's actions on future generations.
• The importance of attitude and aptitude (00:19:39) Emphasizes the significance of attitude and aptitude in maintaining a healthy work-life balance and the impact on business and personal life.
• The concept of "night school" and continuous learning (00:20:32) Discusses the idea of continuous learning, seeking training sessions, and the importance of personal and professional development.
• Fostering a supportive and community-oriented workplace (00:22:02) Highlights the importance of creating a supportive and community-oriented workplace, including team-building activities and supporting employees in personal challenges.
• Embracing a people-first approach (00:24:46) Stresses the importance of celebrating and supporting people within the organization, fostering a supportive and inclusive environment.
• Community involvement and giving back (00:28:13) Emphasizes the role of auto shops in the community, giving back, and supporting local initiatives, such as free oil changes for school teachers.
• The significance of networking and staying connected (00:31:39) Highlights the power of networking and staying connected with industry peers and mentors for personal and professional growth.
• Mutual Appreciation (00:36:03) Frank and Carm express mutual admiration for each other's contributions to the industry.
• Property Ownership (00:36:26) Frank shares his excitement...

Thanks to our Partner, NAPA Autotech

Matt Fanslow welcomes mobile diagnostic technician Rich Falco to explore the intriguing parallels between poker strategies and automotive diagnostics.

Show Notes

• Watch Full Video Episode
• Discussion on Poker (00:01:02)
• Evolution of Poker Strategies (00:02:22)
• Game Theory and Diagnostics (00:04:35)
• Common Misunderstandings (00:12:07)
• Real-World Diagnostic Scenarios (00:13:26)
• Electric Vehicle Training (00:15:46)
• Power Window Diagnosis (00:16:44)
• Poker Predictions (00:18:05)
• Understanding Poker Players (00:19:01)
• Reading Opponents (00:20:14)
• Experience in Diagnostics (00:22:03)
• The Importance of Training (00:23:22)
• Shop Culture Changes (00:26:09)
• Technology in Poker (00:30:21)
• AI and Diagnostics (00:31:08)
• Access to Training Resources (00:32:07)
• Young Technicians' Knowledge (00:33:05)
• Poker vs. Automotive Diagnostics (00:33:24)

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: mattfanslowpodcast@gmail.com
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The...

Thanks to our partners, NAPA TRACS and Promotive

In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the world of accrual accounting versus cash basis accounting. If you've ever wondered when to record sales, parts costs, or payroll, this episode breaks it all down with practical examples and actionable tips. Learn how aligning your financial processes with accrual-based methods can offer a more accurate picture of your business performance.

• What is accrual accounting, and how does it differ from cash basis accounting?
• The importance of recording sales on accrual to match your shop management software.
• Why accruing parts costs ensures accuracy in financial statements.
• How payroll and overhead accruals can smooth out monthly financial fluctuations.
• Examples of when to prioritize accrual processes for material expenses.

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

Our world is rushing head first into an A.I. future and we want to encourage our listeners to remain vigilant in these exciting times, as there is some legitimate cause for concern with the changes brought by A.I. Technology.

Joining us as our guest is Dan Vance from Shop Dog Marketing.

Craig has known Dan for a few years now and it was at ASTA in 2023 that he first heard Dan Speak Up on the topic of AI to a group of shop-owners on the promise and peril of AI…and he saw Dan deliver a presentation on the topic again at the MARS marketing conference with the Institute for Business Excellence in (beautiful) Ogde, UT earlier this year.

In this episode Dan acknowledges many of Craig's concerns regarding AI, while they both align on the actual benefits. 

Craig states regularly that the last skill machines should ever be able to take from us is our ability to communicate interpersonally and … but in some areas - A.I. is far more capable of outperforming certain tasks.  While that is happening - there remains a disconnect between AI’s ability to generate data and present the data in a way that can produce more effective interactions with real people. 

Our listeners who may share in Craig’s concerns will no doubt appreciate Dan’s calm and reassuring thoughts on the topic.  

• Watch the YouTube Video

Topics include:  

• Early AI and Machine learning
• The concept of Human Capital.
• Authenticity as a new focus
• Communication tendency becoming less synchronous
• Efficiency vs. Authenticity and what we lose
• AI Strengths and practical uses
• Social Proof - and a word on Reviews and AI
• Google quality rater guidelines - EAT - Experience Authority and Trust

Join Our Virtual Toastmasters: https://remarkableresults.biz/toastmasters

Thank You To Our Partners:

The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

• Email Craig O'Neill: speakup@craigoneill.net
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Aftermarket Radio Network:

Thanks to our partners, NAPA TRACS and Promotive

In this episode of Business by the Numbers, Hunt explores the benefits and considerations of owning your auto shop's real estate. Learn about financing options, affordability, and real-life examples to help you make an informed decision.

-Understand different financing options for purchasing real estate.

-Assess your shop's ability to afford property ownership.

-Learn the long-term benefits of owning your business premises.

-Real-life examples to illustrate key points.



Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

Thanks to our Partner, NAPA Autotech

Matt Fanslow and guest Tanner Brandt discuss the recent assassination attempt on former President Donald Trump, the state of the country, and the impact of political polarization. They explore how media influences public opinion and the role of political figures in shaping societal views. The conversation highlights the need for civil discourse, critical thinking, and seeking diverse perspectives to counteract the echo chamber effect of social media. understanding in political discussions.

Show Notes

• The assassination attempt on Donald Trump (00:01:19) 
• Reactions and media influence (00:03:07) 
• Civil discourse and collaboration (00:06:14) 
• Impact of political polarization (00:09:24) 
• Media influence and party allegiance (00:13:15)
• The 24-hour news cycle and political leanings (00:17:31) 
• The influence of social media algorithms (00:21:19) 
• Creating echo chambers and misinformation (00:25:11) 
• Social media's impact on the youth and political divide (00:30:17) 
• The need for leadership and setting an example (00:33:24) 
• Raising Respectful Kids (00:34:24) 
• Generational Toughness (00:35:13) 
• Understanding Power Dynamics (00:36:09) 
• Real Life vs. Online Behavior (00:37:36) 
• Media Influence and Perception (00:41:16) 
• Seeking Positive News (00:42:50) 
• Finding a Hobby (00:45:18)
• Avoiding Politicization (00:49:05)
• NASTF (00:49:55) 
• Congress Behavior (00:51:15) 
• Congressional Discussions (00:52:32) 
• Ego in Politics (00:55:24) 
• Economic and Social Issues (00:59:02) 
• Interest Rates and Younger Generations (01:00:44) 
• Healthcare and Future Concerns (01:02:24) 
• Local Governance and Youth Leadership (01:05:26) 
• Caring for the Community (01:06:34) 
• Striving for Better (01:07:38) 
• Social Media Impact (01:08:46) 
• Forming Opinions (01:10:06) 
• Media Influence (01:11:14) 

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," host Chris Cotton delves deep into his transformative journey of acquiring and revitalizing an auto repair shop, aptly named "Project Alpha." Chris begins by recounting the initial stages of the acquisition, where he meticulously navigated the complexities of negotiating a fair purchase price. He shares insights into the due diligence process, highlighting the importance of thoroughly assessing the shop's financial health, customer base, and market position.

Chris candidly discusses the myriad challenges he encountered, such as overcoming deeply ingrained outdated practices that were hindering the shop's growth. He emphasizes the critical role of understanding business financials, not just from a surface level but diving into detailed profit and loss statements, cash flow analysis, and identifying areas of financial leakage. Recognizing the true value of the business was pivotal, and Chris explains how he assessed both tangible and intangible assets to ensure he was making a sound investment.

One of the key strategies Chris employed was leveraging the strengths of the existing staff. He talks about the importance of conducting thorough evaluations to understand each team member's skills and potential. By aligning their strengths with the shop's goals, Chris was able to foster a more cohesive and motivated workforce.

Chris also shares the innovative changes he implemented to breathe new life into Project Alpha. He discusses the significance of enhancing marketing efforts, from revamping the shop's online presence to engaging with the local community through targeted campaigns. Adopting new technologies played a crucial role in streamlining operations and improving customer service. Chris provides examples of specific tools and software that helped increase efficiency and track performance metrics more effectively.

Throughout the episode, Chris offers valuable lessons and practical tips for current and aspiring auto repair shop owners. He underscores the importance of continuous learning and staying adaptable in an ever-evolving industry. By sharing his experiences and the strategies that led to Project Alpha's success, Chris aims to inspire and equip listeners with the knowledge and confidence to achieve business growth and effective management in their own ventures.

Introduction to Project Alpha (00:00:05)

• Chris Cotton introduces the podcast and the journey of acquiring an auto repair shop named Project Alpha.

Finding Project Alpha (00:01:04)

• Chris shares how he discovered the auto repair shop and its potential for revitalization.

Valuation Challenges (00:02:07)

• Discussion on the shop's outdated processes and the owner's unrealistic valuation of the business.

Negotiation Stalemate (00:03:16)

• Chris recounts his attempts to negotiate a fair price and the owner's resistance to change.

Understanding True Value (00:04:16)

• Exploration of the importance of recognizing the actual worth of the business and its inventory.

Sticking to Your Guns (00:06:19)

• Chris emphasizes the importance of knowing your

• Watch Full Video Episode
• Toastmasters (00:00:01) Introduction to Toastmasters program and its benefits for aftermarket professionals. https://remarkableresults.biz/toastmasters
• Music and Life (00:02:01) Dan Malloy shares his journey into music and singing, including meeting his wife through karaoke.
• Commitment and Growth (00:09:03) Dan discusses the importance of commitment and growth in pursuing dreams and overcoming obstacles.
• Singing Challenges (00:11:12) Carm and Dan discuss the challenges and considerations of singing, including finding the right song and vocal range.
• Life Experiences (00:16:01) Reflection on personal growth and the evolution of experiences over time.
• The power of music (00:17:48) Dan Malloy shares his passion for music and the impact of performing live on stage.
• The role of a manager (00:18:57) Discussion about the need for a manager to handle bookings for music performances.
• NAPA Auto Care Apprentice Program (00:19:16) Information about the NAPA Auto Care Apprentice Program and its benefits for aspiring automotive technicians.
• The influence of music on memories (00:21:37) Carm Capriotto shares a personal memory associated with a song and discusses the emotional connection to music.
• The impact of music on emotions (00:23:00) Dan Malloy and Carm Capriotto talk about how music can evoke strong emotions and memories.
• The power of music and lyrics (00:24:15) Discussion about the impact of music and lyrics, and the significance of certain songs in personal experiences.
• The role of a music producer (00:26:12) Exploration of the role of a music producer in creating memorable segments of songs.
• The influence of producers on music (00:27:24) Dan Malloy discusses the influence of producers on musicians and the production of hit songs.
• The importance of culture in business (00:28:06) Carm Capriotto introduces the concept that culture is essential and shares a quote by Peter Drucker.
• Creating a company culture (00:29:03) Discussion about forming a company culture and the importance of the human factor in business.
• The significance of communication in business (00:31:09) Dan Malloy shares his experience with communication and the importance of sincerity in interactions.
• Establishing a culture of helping (00:34:12) Dan Malloy emphasizes the purpose of companies in helping people and the importance of expressing a commitment to help others.
• The importance of helping others (00:36:14) The significance of creating a company culture focused on...

Are shop owners blindly giving out benchmarks/blindly following them?

Matt Fanslow, Jeff Barnes, and Bryan Pollack discuss the challenges in the automotive industry, including the overload of information, the lack of standard practices, and the need to understand specific business models. They also discuss the complications of hiring a diagnostic technician, the importance of career development opportunities, the importance of marketing, the challenges of investing in equipment, financial management, and the significance of retaining and training good employees.

Show Notes with Timestamps

• The challenges of navigating information (00:01:10) Discussion on the abundance of information in the automotive industry and the lack of tailored information for specific shops.
• The lack of industry standards (00:03:28) Exploration of the absence of standardized practices in running an automotive shop and the difficulty in determining who is the authority.
• Choosing the right business model (00:06:55) Importance of understanding the specific business model of a shop and making informed decisions based on that, rather than blindly following advice from others.
• The challenges of hiring a diagnostician (00:08:49) Explains the consequences of hiring a diagnostician without proper training and how it affects the shop's efficiency and profitability.
• The difficulties of determining the right diagnostician for a shop (00:09:59) Discusses the challenges faced by shop owners in finding the right diagnostician based on the size and workload of their shop.
• The challenges of finding skilled technicians (00:16:47) Discussion on the difficulty of finding and retaining skilled technicians in certain geographical areas.
• Different business models and the pressure to grow (00:17:20) Exploration of the pressure on shop owners to grow their businesses and the potential negative consequences of pursuing growth without considering the specific business model.
• Questioning the definition of success (00:18:14) Examining the concept of success in the automotive industry, beyond just financial numbers, and the importance of personal happiness and work-life balance.
• The challenges of navigating the automotive industry (00:23:39) Discussion on the importance of continuous training for technicians to keep up with evolving technology.
• Understanding legal and ethical considerations in running an automotive shop (00:26:02) Conversation about the importance of having an accountant, insurance agent, and attorney, and the potential legal and ethical implications of certain actions.
• The challenges of advertising in different areas (00:32:30) Discussion on the difficulties of advertising in different locations, including the effectiveness of different advertising methods based on the size and demographics of the area.
• The importance of targeted marketing (00:34:49) The need for targeted marketing strategies to reach the right audience and avoid wasting advertising budget.
• The challenges of investing in equipment and key cutting machines (00:40:01) The guests discuss the challenges of investing in equipment and key cutting machines, especially for smaller shops and those located near dealerships.
• The changing landscape of the automotive industry and the misconception about shops without a diagnostician (00:41:00)
• Chasing numbers and the prioritization of car issues (00:52:07) Discussion about the pressure to meet certain numbers in the industry and the prioritization of car issues based on customer needs.
• The challenges of chasing false numbers (00:56:32) Discussion on how some shops miss out on hiring good technicians because they focus on a false number instead of considering the technician's value.
• Understanding benchmark numbers vs. goals (00:56:54) Exploration of the difference between benchmark numbers used for...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton, an auto repair business coach, emphasizes the significance of building relationships with stakeholders in the auto repair industry. His spouse, Kimberly, is highlighted as a key stakeholder, illustrating the personal connections involved in the business. The episode also features a mention of Brian and Kim from Shop Marketing Pros, acknowledging their sponsorship and likely contribution to the industry through marketing expertise.

• The importance of connecting with stakeholders (00:01:18) Discussing the crucial aspect of connecting with stakeholders in an auto repair business, including defining stakeholders and the reasons for engaging with them.
• Benefits of holding meetings outside the shop (00:03:47) Exploring the advantages of conducting stakeholder meetings outside the auto repair shop, such as minimizing distractions, creating a neutral ground, and sparking creativity.
• Ideal locations for stakeholder meetings (00:04:57) Suggesting various locations for holding stakeholder meetings, including coffee shops, conference room rentals, restaurants, and co-working spaces.
• Structuring effective stakeholder meetings (00:06:54) Outlining the importance of having a clear structure and agenda for stakeholder meetings, including setting objectives, prioritizing topics, and assigning time slots.
• The impact of regular stakeholder meetings on business success (00:10:15) Highlighting the significance of holding regular stakeholder meetings based on research findings, such as achieving business goals and improving satisfaction and performance levels.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching talks with Josh Then of Unified Automotive about Josh's transition from working in his family's auto repair business to starting his own shop.

They discuss the difficulties of succession planning, generational differences, and the challenges of modernizing a family business. Josh shares his personal struggles with work-life balance and the toxic work environment created by his father's resistance to change. Despite good pay, Josh felt compelled to leave and set up his own garage, facing the hardships of establishing a new business and a strained relationship with his father.

He also highlights the support he received from industry groups and the importance of utilizing resources like Facebook groups and YouTube for guidance. The episode emphasizes the value of seeking help and the continuous learning necessary for success in the auto repair industry.

• Introduction (00:00:00) Setting up the podcast and introducing the topic of succession planning in a family auto repair business.
• Background and Early Work Experience (00:02:08) Josh's early experience in the family auto repair business, starting from a young age and progressing through high school and college.
• Generational Differences in Work Ethic (00:09:29) Discussion about the generational differences in work ethic and work-life balance, comparing the speaker's experience with his father's dedication to work.
• Motivation for Succession Planning (00:12:52) Josh's motivation for pushing the succession plan, focusing on the impact of having a daughter and the desire for a better work-life balance.
• Challenges in Implementing Changes (00:16:25) The challenges faced by Josh in implementing changes and improvements in the family business, including resistance from his father.
• Lack of Formal Succession Plan (00:18:45) The absence of a formal succession plan and the difficulties faced in getting his father to agree to a plan, leading to the speaker considering other business opportunities.
• Succession Plan Backing Out (00:21:50) Josh discusses the shop owner backing out of their succession plan, leading to his decision to leave.
• Starting a Business (00:23:22) Josh explains how he started working on his own business in the background while still at his father's shop.
• Leaving the Father's Shop (00:26:59) Josh describes the process of leaving his father's shop and starting his own business in his garage.
• Father-Son Relationship (00:28:40) Josh discusses the evolving relationship with his father after leaving the shop and the tension between them.
• Conflict with Father (00:31:12) Josh recounts the conflict with his father after starting his own business and the subsequent fallout.
• Working with Family (00:33:11) Josh reflects on the challenges of working with a stubborn family member and offers advice for others in similar situations.
• Regrets and Lessons (00:37:07) Josh discusses what he could have done differently and the lessons he learned from the experience.
• Influence of Support Groups (00:39:14) Josh shares the impact of support groups like ASA and Shop Marketing Pros on his business decisions and growth.
• The helpful auto repair group (00:43:41) Discussion about a helpful online group for...

• Watch Full Video Episode
• Industry Challenges (00:00:34) Discussion on the nationwide technician shortage and the impact of the growing electric vehicle market.
• Creating a Technician Pipeline (00:01:08) Brad reflects on the long-term strategies dealerships have implemented to develop their technician workforce.
• Personal Experience as an Intern (00:02:08) Brad shares his early experiences in the automotive industry and the challenges he faced as an intern.
• Strategies for Training Technicians (00:02:34) Exploration of effective strategies for training technicians, emphasizing building relationships with local schools.
• NAPA Apprenticeship Program (00:03:11) Overview of the NAPA apprenticeship program and its effectiveness in developing new technicians.
• Case Study: A Young Trainee (00:04:04) Brad discusses a specific trainee's experience, highlighting the importance of pairing her with a skilled technician.
• Adapting Training Approaches (00:05:01) Challenges faced during the training program lead to a need for more flexible and adaptable training methods.
• Identifying Natural Leaders (00:05:47) Importance of recognizing natural leaders among technicians to foster a supportive training environment.
• Compensation Structures (00:07:30) Discussion on compensation plans and how to ensure they are attractive to both new and experienced technicians.
• Selecting the Right Trainees (00:08:33) Brad emphasizes the importance of carefully selecting trainees based on their interest and potential.
• Encouraging Continuous Improvement (00:09:34) Encouraging technicians to seek growth and development opportunities within the company.
• Value of Training for Students (00:10:17) Highlighting the need for trainees to understand the importance of continuous education and training.
• Compensation and Incentive Plans (00:11:05) Brad discusses innovative compensation structures to attract and retain skilled technicians.
• Tool Accessibility for Technicians (00:12:01) Addressing the lack of tools as a barrier for entry-level technicians and proposing solutions.
• Flag Rate Compensation Model (00:12:58) Explanation of a flag multiplier system designed to support both green and experienced technicians in learning.
• Compensation Structure for Technicians (00:14:04) Discussion on the importance of a well-structured compensation plan for technicians and foreman roles.
• Challenges of Foreman Role (00:15:00) Exploring the difficulties faced by foreman roles during poor traffic times in the shop.
• Impact on Profit Margins (00:15:49) Analyzing how technician training impacts overall shop output and profit margins.
• Tool Acquisition Programs (00:16:43) Overview of...

Our first auto repair shop was named “Behind the Star.” That may make you want to stop listening right now as we clearly had no idea what we were doing. But if we learn from our mistakes, we have a more comprehensive education than most! Through the years as we’ve worked with many different clients, we’ve seen just about every problem a business could have with a name. In this episode, we share some things you’ll want to think about when naming an auto repair shop.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

• Naming Your Auto Repair Shop (00:00:10) Discussion about the importance and considerations when naming an auto repair shop.
• The Story of Naming Their Shop (00:03:14) Personal anecdote about the process of naming their auto repair shop and the challenges they faced.
• Putting a Particular Service in the Name (00:08:00) Advice on the potential pitfalls of including a specific service in the name of an auto repair shop.
• Using Street Names in Business Name (00:11:52) Considerations and examples of using street names in the business name, including potential challenges.
• Using Your Name in the Business (00:13:58) Discussion about the implications of using personal names in the business name and potential future challenges.
• Confusing Names and Search Engines (00:15:01) Using names that confuse search engines and examples of real-world consequences.
• Creative Naming and Spelling (00:16:14) The pitfalls of overly creative or misspelled business names and their impact on searchability.
• Spelling and Pronunciation (00:18:18) The challenges of hard-to-spell or hard-to-pronounce names, with specific examples from Louisiana.
• Domain Name Considerations (00:20:27) Tips for choosing a domain name, including avoiding confusion and competitor-related issues.
• Competitor Domain Names (00:24:26) The importance of checking closely related domain names to avoid confusion with competitors.
• Final Remarks and Contact Information (00:25:30) Summarizing the naming considerations and promoting engagement with the podcast and sponsor.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

• Watch Full Video Episode
• Hiring Challenges in the Industry (00:00:30) Maylan discusses the full-time nature of hiring and the industry's struggles to attract technicians.
• Skills USA Event Insights (00:01:02) Maylan shares his experience at a Skills USA event, highlighting the lack of automotive representation.
• Engaging Young People (00:02:19) He emphasizes the need for the automotive industry to inform youth about career paths available.
• Personal Outreach to Schools (00:03:24) Maylan recounts his efforts speaking at high schools to promote automotive careers.
• Importance of Industry Visibility (00:05:25) Maylan urges industry members to actively engage with schools and promote career opportunities.
• Attracting and Retaining Technicians (00:06:17) He stresses the need for fair treatment and compensation for new technicians entering the field.
• Talent Acquisition Efforts (00:08:01) Maylan highlights the proactive approach of other industries in recruiting young talent.
• Call to Action for Shop Owners (00:09:38) He challenges shop owners to commit to engaging with local schools and vocational programs.
• Quotes for Inspiration (00:10:35) Mahlon shares motivational quotes to encourage industry involvement and improvement.

Today on Business by the Numbers, Hunt explores key strategies for enhancing business success through effective team management and development, as well as the long-term benefits of strategic employee management and development for sustained business success.

• Strategic Value of Team Retreats: Insights into how team retreats and paid time off (PTO) contribute to employee satisfaction and business growth.

• Collaboration in a Hybrid Work Environment: Adapting to modern work models and the importance of in-person collaboration for team dynamics.

• Investing in Employee Well-being and Training: The critical role of continuous training and employee appreciation in boosting productivity and profitability.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

In this episode of Business by the Numbers, Hunt Demarest, CPA, from Paar Melis and Associates, breaks down essential steps every auto repair shop should take to prepare for unexpected disasters. After hearing about a client’s close call during a recent Florida storm, Hunt talks about practical advice, tax implications, and planning tips to safeguard your business. Whether it’s power outages, fire, or lost revenue, this episode covers all the bases to ensure you’re ready for anything.

• How to evaluate the tax benefits and practicality of purchasing a generator for your shop.
• Why it’s critical to back up your shop’s data, and how neglecting this can cost you thousands.
• The importance of having three months of operating expenses saved for unexpected downtime.
• What types of insurance coverage auto shops should prioritize, including lost revenue insurance?
• How backup internet options like Starlink can keep your business running smoothly, even in emergencies.

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level....

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

**Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**

In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement.

Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole.

Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business.

Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work.

Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market.

Introduction to the Episode (00:00:18)

• Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses.

Podcast Recommendations (00:01:23)

• Chris highlights other podcasts on the aftermarket radio network worth checking out.

Inspiration from Previous Episode (00:02:38)

• Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop.

Creating a Culture of Accountability (00:03:56)

• The importance of fostering accountability among employees to achieve the goal of being the best shop.

Defining the Best Shop (00:04:54)

• Being the best shop is a commitment reflected in every operational aspect, not just tools or prices.

Employee Engagement and Culture (00:06:02)

• The significance of a positive culture where employees thrive and contribute to customer...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.

Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.

Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.

Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.

Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.

Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.

Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.

Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.

Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.

Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.

Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.

Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.

Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.

Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit...

In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis Associates, explores how auto repair shop owners can simplify their financial statements using the 50/30/20 profit model.

Key Topics:

• Simplifying KPIs to focus on the most impactful metrics
• How to effectively analyze your P&L statement
• IRS tax extensions for those affected by hurricanes
• Deep dive into the 50/30/20 profit model

https://www.irs.gov/newsroom/irs-provides-relief-for-helene-various-deadlines-postponed-to-may-1-2025-part-or-all-of-7-states-qualify

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from...

In this episode of the Auto Repair Marketing Podcast, hosts Kim and Brian Walker discuss the topic of bankruptcy with industry coaches Rick White and Cecil Bullard. Each guest shares their personal experiences with bankruptcy, providing insights into the emotional and financial struggles they faced. They discuss the importance of learning from past mistakes, seeking professional advice, and maintaining open communication in relationships during difficult times. The episode emphasizes resilience, the power of education, and the importance of not letting fear or pride hinder business growth. The speakers also highlight the value of giving and receiving support and the significance of moving forward after failure.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

• The decision to file for bankruptcy (00:02:12) Discussion about the impact of bankruptcy on marriages and families, encouraging openness and sharing of experiences.
• Rick White's bankruptcy story (00:04:08) Rick shares his personal experience of going bankrupt in 1989, selling his shop to pay off debts, and facing the consequences of vendors going after him.
• Cecil Bullard's bankruptcy story (00:06:19) Cecil talks about his experience of owing the IRS and the state of California a significant amount of money while owning multiple shops in Palm Springs.
• The manager's financial troubles (00:06:38) The speaker discusses the financial troubles faced by the manager, including owing money to the IRS and having to sell off shops.
• Bankruptcy and starting over (00:08:16) The speaker shares their experience of declaring bankruptcy, moving to a new location, and starting over in their career.
• Overcoming adversity and finding success (00:09:06) The speaker talks about facing multiple challenges, including a severe injury, financial difficulties, and bankruptcy, but ultimately finding success and running a successful shop.
• The bankruptcy decision (00:14:15) The speaker talks about their experience with bankruptcy, the poor decisions made during a road construction project, and the stress levels they faced.
• Encouraging others after bankruptcy (00:15:56) The speaker discusses how they found peace and were able to encourage others who had also filed for bankruptcy.
• Different types of bankruptcy (00:18:35) The speaker shares their experience with Chapter 13 bankruptcy and emphasizes the importance of getting educated and seeking legal advice before making a decision.
• The Tax Bill and Financial Guidance (00:20:24) Discussion on the importance of being prepared for tax bills and the difference between a CPA and a CFO.
• Bankruptcy and Learning from Failure (00:20:52) Personal experience with bankruptcy and the lessons learned from failure and tough times.
• Importance of Making Mistakes and Financial Advice (00:23:35) Emphasizing the value of making mistakes, seeking financial advice, and the need to let go of pride and fear in business.
• The importance of learning from mistakes (00:26:37) The importance of learning from past mistakes and not allowing them to dictate future decisions.
• Taking care of yourself emotionally and mentally (00:28:17) How to take care of oneself emotionally and mentally during difficult times, and Speaker 5 shares his perspective and advice.
• Moving forward and starting over (00:31:36) The mindset shift and perspective change needed to move forward and start over after facing challenges and setbacks.
• The bankruptcy experience (00:33:21) Discussion on the perspective change needed when facing bankruptcy and the importance of not staying stuck in the pain.
• The importance of relationships (00:35:10) The significance of communication

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching offers valuable insights for auto repair shop owners. He emphasizes the importance of reflecting on the first half of the year and preparing for a successful second half by recognizing achievements and overcoming hurdles. Chris provides actionable steps such as revamping marketing strategies, investing in team training, and enhancing customer experience. He stresses the significance of setting clear goals, implementing strategic changes, and maintaining accountability. The episode concludes with gratitude to listeners and a reminder to stay positive and proactive in business endeavors.

• Supercharge Your Auto Repair Business (00:00:01) Introduction to the podcast episode and a brief overview of what to expect.
• Mid-Year Reflection (00:01:06) Reflecting on the first half of the year for auto repair shop owners and setting the stage for the second half.
• Assessing First Half Performance (00:02:11) Reviewing achievements and setbacks in the first half of the year for auto repair shops.
• Overcoming Personal Roadblocks (00:03:15) Identifying and addressing internal barriers that may have held back the shop's performance.
• Setting Clear Goals (00:05:23) Discussing the importance of setting ambitious and measurable goals for the second half of the year.
• Actionable Steps for Improvement (00:07:21) Providing eight actionable steps for auto repair shop owners to consider for business growth and improvement.
• Accountability and Monitoring (00:13:01) Emphasizing the importance of tracking progress, reviewing key performance indicators, and holding oneself and the team accountable.
• Seeking Support for Business Growth (00:15:01) Highlighting the value of seeking support, collaboration, and learning from a network of like-minded individuals for business success.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Thanks to our partners, NAPA TRACS and Promotive

In this episode, Hunt explores the crucial difference between profit and cash flow. Learn why your high profits don't always translate into more cash in the bank and how to better manage your shop's finances.

• Difference Between Profit and Cash Flow: Understanding why profit and cash flow are not the same and how this affects your financial planning.
• Accounts Receivable Impact: How the timing of your transactions can create a lag between recording a profit and actually seeing the cash.
• Managing Inventory: The effects of inventory purchases on your cash flow and strategies to manage it effectively.
• Fixed Assets and Liabilities: The impact of major purchases and financing options on your cash reserves.
• https://www.tn.gov/revenue/2024franchisetax.html

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

Inspired by a listener's question, Matt discusses the physical limitations that come with age and the need for early planning and skill diversification. The episode highlights the importance of adaptability and collaboration to ensure aging mechanics remain valuable in the automotive industry.

Show Notes

• Future Planning for Retirement (00:02:38)
• Physical Limitations and Career Transition (00:03:57)
• Service Advisor Role Challenges (00:05:03)
• Skill Development and Planning (00:06:19)
• Communication and Shop Support (00:10:14)
• Training and Skill Enhancement (00:11:24)
• Value of Diagnostics and Programming (00:17:29)
• Compensation Challenges for Mechanics (00:18:51)
• Training Resources (00:21:37)
• Management Training (00:22:56)
• Shifting Roles in Business (00:24:08)
• Generational Skill Gaps (00:25:16)

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: mattfanslowpodcast@gmail.com
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

In this episode, we’re diving into the topic of filler words—those little sounds and phrases like "um," "uh," or "you know" that creep into phone calls, meetings, presentations, and everyday conversations. While nearly everyone uses filler words, they can become a problem when they’re habitual and detract from your message.

We’ll explore why filler words happen and their relation to anxiety or the fear of losing control in conversations.

The good news is that while filler words are natural, they can be simple to address once the problem is acknowledged!  We’ll offer practical tips to help you break the habit, including the power of embracing pauses instead of feeling the need to fill every silence.

Whether you're in the aftermarket auto repair industry or any other profession, reducing filler words can help you communicate more clearly and confidently. Plus, we’ll touch on resources like Toastmasters that can help you sharpen your speaking skills.

• Watch Full Video Episode
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

Thank You To Our Partners:

The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

• Email Craig O'Neill: speakup@craigoneill.net
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

Thanks to our partners, NAPA TRACS and Promotive

This week, Hunt talks about a $40 million tax bill that teaches critical lessons on spousal tax liabilities and business strategies.

• Explore the "Innocent Spouse" provision and its complexities: Learn how this provision can shield a spouse from tax liabilities and why proving innocence can be challenging.
• Understand the tax implications of exercising stock options: Learn the complexities of stock options, including the potential for significant tax liabilities when exercising these options.
• Learn strategies to protect personal and business assets: Get practical advice on structuring business ownership to manage liability and safeguard your personal assets effectively.

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

In this episode, Kim and Brian talk about the conferences and other events they will be attending and teaching at in 2024. These conferences are great opportunities to network with other shop owners and auto repair professionals, as well as “sharpening the saw” and become a better business person.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

• The aftermarket radio network (00:00:01) Introduction to the episode and discussion about upcoming automotive industry conferences and events.
• Pros on the road 2024 (00:00:10) Discussion about the Pros on the Road 2024 event and the importance of attending automotive industry conferences.
• Sponsorship acknowledgment (00:00:21) Acknowledgment of the sponsors of the podcast and their importance in supporting the podcast.
• Recap of 2023 conferences (00:01:03) Discussion about the conferences attended in 2023 and the plan for attending conferences in the current year.
• Conferences and classes schedule (00:02:00) Listing the conferences and events planned for the year and the classes to be taught at these events.
• Fly with the Eagles event (00:03:53) Details about the Fly with the Eagles event in Dallas, including the topics to be discussed.
• Vision conference (00:04:13) Discussion about the Vision conference, the classes to be taught, and the importance of attending.
• MARS conference (00:05:20) Information about the MARS conference and the class on driving car count to be taught.
• World Pack Advanced Car Quest (00:05:46) Details about the World Pack Advanced Car Quest conference and its significance.
• Tools by RSP event (00:06:52) Information about the Tools by RSP event in Pennsylvania.
• AST conference (00:06:59) Discussion about the AST conference in September.
• Classes and workshops details (00:09:09) Details about the specific topics and classes to be taught at various conferences and events.
• Extended video workshop (00:13:28) Information about the extended video workshop to be conducted at a specific location and the unique aspects of the workshop.
• Creating Loyal Customers (00:15:45) Discussion about a class on making customers feel special and loyal.
• Working with Marketing Partners (00:16:21) Explanation of a class on collaborating with marketing companies for better results.
• Identifying Your Ideal Customer (00:17:35) Teaching a class on understanding and targeting the ideal customer for automotive repair shops.
• Facebook Marketing for Auto Shops (00:18:34) Introduction of a new class on Facebook marketing for auto repair shops.
• The Powerful Duo: Ads and SEO (00:19:13) Discussion about a class on the importance of ads and SEO in marketing for automotive businesses.
• Hiring Advantage and Video Advantage (00:20:17) Information about classes on hiring tactics and the use of video for marketing.
• Attracting Technicians Through Marketing (00:21:41) Announcement of a webinar-style class on attracting technicians through marketing.
• Upcoming Conferences and Events (00:22:23) Discussion about future industry events and conferences, including changes in schedule.
• Connecting with the Audience (00:23:09) Encouragement for the audience to share their conference plans and connect with the speakers. Podcast Sponsorship and Closing (00:24:02) Acknowledgment of the podcast sponsor and closing remarks.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website -

"We're going to talk about loss aversion, which risk aversion is essentially you don't want to risk anything, right? You don't like uncertainty, and you're willing to lose out big due to uncertainty and miscalculation. Loss aversion is when human beings really are essentially wired to dislike the loss of anything more than they like the gain of anything. It's more painful to lose something than gain it in the first place."

"The tech's been working there for like a decade, so they have ten years invested. And their sunk cost fallacy is I have all this time invested here; I can't leave."

Matt Fanslow and Bryan Pollock discuss the increasing role of technology in auto repair, the importance of following manufacturer guidelines, the need for a dedicated technology specialist, and the psychological aspects of decision-making in the industry, touching on loss aversion and the sunk cost fallacy.

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow and guest Justin Morgan tackle various issues within the automotive industry during a live "Ask Us Anything" session. They discuss the struggle for industry respect, the challenges small shops face, and the crucial role of specialization. The conversation highlights the importance of training for staff development and the difficulties in motivating technicians to attend. They also explore the impact of influential figures on training, the dynamics between shop owners and technicians, and the importance of mentorship for new technicians.

Show Notes

• The barrier to elevating respect in the industry (00:01:18) Discussion on the challenges and factors affecting the level of respect in the automotive industry.
• The importance of specialization for small shops (00:09:26) The challenges faced by smaller shops and the importance of specializing in specific car lines or services.
• The impact of training on staff improvement (00:14:55) The significance of training and its role in enhancing the skills and knowledge of staff members in the automotive industry.
• The frustration of low training attendance (00:15:17) Discussion about the disappointment of low training attendance and the struggle to motivate technicians to take advantage of available training opportunities.
• The lack of awareness about available training (00:17:20) Exploration of the widespread lack of knowledge about the existence of various training resources and events within the automotive industry.
• Challenges of implementing online training (00:19:22) Discussion about the resistance and challenges in implementing online training, including the mental block towards online training and the lack of engagement with online resources.
• Differentiating job from career mindset (00:21:02) Exploration of the distinction between a job mindset and a career mindset and the difficulty in converting individuals from one mindset to the other.
• Discussion about specialized tools and training costs (00:25:21) Conversation about the cost and necessity of specialized tools and training, particularly focusing on the cost of entry and P-WAS tools for specific car lines.
• Challenges Faced by Small Shops (00:32:00) Challenges faced by small shops and the struggle for improvement and recognition.
• Perpetuating Positive Evolution (00:38:29) Addressing the negative attitudes towards the automotive industry and encouraging perseverance and growth.
• Delayed Gratification in the Automotive Industry (00:42:26) Comparison with other skilled trades and the potential for growth and success in the automotive industry.
• Investing in New Technicians (00:43:28) Discussion on investing in new technicians, advice for newcomers, and the challenges of starting out in the automotive industry.
• Discovering Your True Calling (00:45:11) Exploration of finding one's true calling, the expectations on young people, and the importance of giving opportunities without bias.
• Developing Mechanical Aptitude (00:46:21) The impact of changing environments, the lack of mechanical aptitude in younger generations, and the need for patience in skill development.
• Dealing with Frustrations in the Trade (00:50:01) Addressing the difference between frustration with vehicles and feeling stuck in the trade, and the importance of managing toxic work environments.

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt:

Find out how the movie Mrs. Doubtfire relates to the automotive industry. Matt Fanslow explores the motivation behind self-improvement and giving credit when using someone else's knowledge or ideas.

Show Notes

• Mrs. Doubtfire Movie Analysis (00:01:05) Analysis of the movie "Mrs. Doubtfire" and its characters, discussing the dynamics of the relationships and the impact on the main character's behavior.
• Motivation and Improvement (00:03:23) Exploration of the motivation to improve, drawing parallels from the movie's characters and their impact on personal growth.
• Learning from Others (00:09:30) Discussion about learning from colleagues and other professionals in the automotive repair industry, focusing on gaining inspiration and improving skills.
• Robin Williams and Improvisation (00:13:48) Reflection on the comedic genius of Robin Williams and his unique improvisational skills, leading to a discussion about his impact on the comedy community.
• Robin Williams' Legacy (00:16:16) Reflection on the impact of Robin Williams' passing and his reputation in the comedy world, addressing the complexities of his suicide and the issue of joke theft in comedy.
• Giving Credit to Intellectual Property (00:18:47) Importance of referencing and giving credit when using someone else's knowledge or ideas.

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton discusses the importance of physical and mental health for independent auto repair shop owners. He encourages finding an exercise activity that gets the blood pumping and the brain firing, even if it's just for 30 minutes to an hour each morning.

Coach Cotton shares his personal experience with biking and how it energizes him for the day ahead. He emphasizes that taking care of physical and mental health is a personal responsibility and can have a positive impact on operational stamina, work-life balance, decision-making, and overall business success.

The episode also highlights the significance of staying updated with the latest technology and repair methodologies, understanding marketing trends, and fostering strong relationships. Coach Cotton concludes by reminding shop owners that success requires strategic decision-making, effective management, and continuous education.

The importance of physical health [00:01:07] Discussion on the significance of physical health for independent auto repair shop owners, including the benefits of regular exercise and staying fit.

The role of mental health [00:07:30] Exploration of how mental well-being influences decision-making, problem-solving, and overall business success in the auto repair industry.

Achieving work-life balance [00:09:46] Highlighting the importance of maintaining a healthy work-life balance to prevent burnout and prioritize personal rejuvenation.

The importance of mental sharpness [00:10:52] Mental sharpness aids in decision making, understanding marketing trends, and fostering strong relationships.

The well-being of the captain influences the ship's direction [00:12:07] The well-being of the shop owner directly affects the success and growth of the business.

Continuously seeking education and strategic decision-making [00:13:10] Success requires making strategic decisions, effective management, and continuously educating oneself and the team.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix

• Watch Full Video Episode
• The importance of communication and leadership (00:00:01) The virtual Remarkable Results Toastmasters for improving communication and leadership qualities in the automotive industry. https://remarkableresults.biz/toastmasters
• The impact of systems, operations, and procedures (00:03:17) The importance of labor profit management, systems, operations, and procedures in achieving success in the automotive industry.
• Initial skepticism and eventual acceptance (00:03:55) Corey Evaldi shares his initial skepticism of coaching and his eventual acceptance of the coaching program led by Dave Justice.
• Implementing systems and procedures (00:05:29) Dave and Corey discuss the implementation of systems, operations, and procedures and the individualized pace of learning.
• Challenges and acceptance of guidance (00:07:26) The challenges and the need to change and accept guidance to implement new systems and procedures.
• The positive impact of labor profit management (00:11:12) The positive impact of labor profit management on creating friendly competition, accountability, and celebrating success.
• The role of incentives and teamwork (00:16:51) Corey emphasizes the importance of individual and group incentives and the role of the entire team in achieving success.
• Continuous Education (00:18:32) The importance of continuous education for shop owners and their teams.
• Business Development Group (00:19:40) Dave explains the NAPA BDG and its focus on system operations and procedures.
• EV Training Program (00:21:53) NAPA's EV training program for technicians and the benefits of attending.
• Peer-to-Peer Learning (00:23:40) The value of peer-to-peer learning and its impact on business improvement.
• Standard Operating Procedures (00:25:25) The importance of standard operating procedures and systems in a business.
• Client Playbook (00:26:04) The use of a playbook to understand a client's business operations and needs.
• Client Relationship (00:32:25) Dave emphasizes the importance of building client relationships and providing value beyond transactions.
• NAPA NOW Conference (00:32:51) Dave and Carm discuss the upcoming NAPA NOW conference and its significance for industry professionals.
• The switch to success (00:36:01) Reaching a turning point and realizing the importance

There is no getting around the importance of training and mentorship in the automotive service repair industry. A strong commitment to training provides many long-term benefits for business growth. A collaborative approach to learning is encouraged, creating in-house experts and fostering a culture of continuous improvement. Brandon advocates for staying technologically updated and customer-focused to ensure business success. The episode underscores training's vital role in enhancing customer service and business success.

Brandon Steckler, instructor for CarQuest Institute and WorldPAC Training Institute, Technical Editor for MotorAge Magazine. Brandon’s previous episodes HERE.

Show Notes

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• Watch Full Video Episode
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• The Importance of Mentorship (00:01:45) Brandon's mentor, Jim Morton, and the impact of mentorship on his career.
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• Passing on Knowledge (00:02:53) Brandon's commitment to guiding and mentoring younger technicians.
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• Learning from Mistakes (00:03:27) The value of sharing personal mistakes and lessons in training sessions.
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• Influence and Impact (00:04:56) The significance of influencing and changing lives as a trainer in the automotive industry.
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• Motivation for Technicians (00:05:24) The evolving motivations for technicians and the importance of ongoing education.
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• The Role of Training (00:06:15) The critical role of ongoing education and networking for technicians.
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• Engaging Training (00:07:03) Brandon's approach to engaging and building trust with trainees.
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• Staying Current (00:11:07) The importance of continuous learning and the 85% rule
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• Teaching in Europe (00:16:30) Brandon's experience teaching in the UK and Ireland, and plans for future classes.
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• Importance of Mentorship (00:18:27) Brandon discusses the value of sharing mistakes and not being a hero in teaching, emphasizing mentorship.
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• Encouraging Questions (00:20:11) The positive impact of asking questions and fostering a network of knowledge in training sessions.
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• Creating Technical Content (00:22:51) Brandon's process for creating technical videos and the importance of creating useful content for technicians.
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• Value of Training (00:26:48) Brandon's approach to building confidence in technicians through training and the impact of a positive learning environment.
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• Understanding Shop Ownership (00:29:08) Brandon's realization of the responsibilities and challenges of shop ownership and the importance of a well-rounded skill set.
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• Managing Training Responsibilities (00:29:57) Discussion on the responsibility of shop owners to invest in structured training programs and the benefits of investing in employees.
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• Challenges of Time and Money (00:31:40) The difficulty of allocating time and money for training, and the importance of seeing the return on investment in training.
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• The Importance of Solutions (00:33:28) Emphasizing the need to focus on finding solutions rather than...

Recently, Matt and his wife, Danielle, embarked on a kitchen renovation journey. Danielle, like many customers, feared being taken advantage of during the process. These concerns may seem illogical to some, but the fear of not getting our money's worth is real and relatable.

While listening to Danielle's worries, Matt was reminded of the movie "My Fair Lady." The character is willing to pay a shilling to learn how to speak eloquently. While a shilling may be insignificant to some, it represents a significant portion of the character's financial worth. It's all about understanding what services or products mean to different individuals.

This extends to the automotive industry - empathy and understanding toward customers' financial situations is crucial. Clear communication and setting realistic expectations are key. As professionals, let's strive to not just under-promise and over-deliver, but align expectations with the actual outcome. 

Show Notes

• Professionalism and the Kitchen Renovation (00:00:11) The topic of professionalism and shares his wife, Danielle, has anxiety and fear about their kitchen renovation project.
• Issues with Cabinet Alignment (00:02:14) A gap in the cabinet alignment caused by the placement of the microwave and how they addressed the issue with the company.
• Anxiety about the Garbage Receptacle (00:05:32) Danielle's worry about not receiving the garbage cans with the sliding garbage receptacle and her fear of not getting value for the money spent.
• The shilling is a high percentage of her worth (00:08:51) Discussion about the value of a shilling to different individuals and the importance of understanding financial worth with reference to "My Fair Lady."
• Setting realistic expectations in kitchen renovations and vehicle repairs (00:11:00) The importance of setting realistic expectations in both kitchen renovations and vehicle repairs, and the potential challenges that may arise.
• Lack of Professionalism and Empathy (00:26:21) Exploring the importance of being empathetic towards customers and delivering a professional level of service.
• Building Reputation and Demonstrating Quality (00:27:18) Highlighting the significance of small gestures, such as returning the vehicle in good condition, building a positive reputation, and demonstrating the quality of service provided.

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Matt Fanslow explores the analogy between running a repair shop and the world of dating. He shares insights on first impressions, trust-building, and the value of substance over style in both customer relationships and shop management. Matt emphasizes the need for repair shops to maintain high standards of service and to view customer feedback as opportunities for growth.

Show Notes

• Dating in Modern Times (00:01:15) Comparison of modern dating to historical dating and personal experiences with initial interactions.
• Physical Attractiveness and Shop Appearance (00:02:25) Reflections on interactions with physically attractive individuals, similar to the importance of a shop's appearance.
• Importance of Customer Reviews (00:04:54) Discussion on the significance of customer reviews, the impact of negative reviews, and the importance of backing up a shop's exterior with quality service.
• NAPA Auto Tech Training Sponsorship (00:11:34) Information about NAPA Auto Tech Training and its benefits for technicians and shop profitability.
• Constant Improvement in Customer and Employee Interactions (00:13:42) Emphasis on the importance of constant improvement in customer interactions and the parallels with employee relationships.
• Long-Term Relationships and Continued Accreditation (00:17:06) Discussion on the importance of continued accreditation and constant improvement to maintain long-term relationships with customers and employees.
• Shop Relationship Parallels (00:18:13) Drawing parallels between shop hiring and dating, emphasizing the importance of attracting and maintaining long-term relationships with employees.
• Attracting Talent (00:19:16) Encouraging self-reflection on what attracts and separates a shop from competitors, and the importance of perpetuating long-term relationships with employees.
• Promoting Training (00:20:20) Advocating for the importance of training.

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

In this episode of the Auto Repair Marketing Podcast, host Brian Walker talks with Caroline Lagrand, Senior Messaging Strategist at Shop Marketing Pros. They discuss the importance of retention marketing in the auto repair industry, emphasizing the need to focus on existing customers rather than just acquiring new ones. Caroline shares insights on how to use social media, email marketing, CRM follow-up messages, and direct mail to keep customers engaged and connected to the business. She also highlights the role of customer experience and shop culture in retaining customers. The episode concludes with practical tips for businesses looking to implement retention marketing strategies.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

• Retention Marketing (00:01:29) Importance of retention marketing and how it keeps customers coming back to the shop.
• Acquisition vs Retention Marketing (00:02:19) Differentiating between acquisition marketing (getting new customers) and retention marketing (keeping existing customers).
• Customer Experience and Shop Culture (00:05:47) The role of customer experience, shop culture, and leadership in retention marketing.
• Retention Marketing and Customer Experience (00:06:33)The importance of providing exceptional customer service and creating a positive experience to retain clients.
• Other Aspects of Marketing (00:07:26) Marketing includes more than just SEO and acquisition strategies, and highlights the importance of social media, video strategy, CRM, follow-up messages, and direct mail for customer retention.
• Engaging Social Media Content (00:09:11) The effectiveness of engaging social media posts, such as wishing someone a happy birthday, and emphasizes the power of video content in driving engagement and attracting new followers.
• The ability to build relationships through social media (00:12:55) Explains how social media allows businesses to continue building relationships with customers even when they are not physically present.
• Retention marketing through email and CRM (00:14:27) Discusses how email marketing and the use of a CRM can be effective for retention marketing, including sending customized emails and offering special incentives to existing customers.
• The effectiveness of email marketing and newsletter content (00:17:01) Highlights the effectiveness of email marketing for driving new business and emphasizes the importance of short and engaging newsletter content to generate customer response.
• Retention Marketing and Top of Mind Awareness (00:19:34) Discusses the importance of retention marketing and staying top of mind for customers through email campaigns and reminders.
• Engaging with Clients and Seasonal Cards (00:20:30) Explores ideas for retention marketing, such as hosting events and sending seasonal cards to clients, with examples of Christmas and Thanksgiving cards.
• The Difference Between Acquisition and Retention Marketing (00:22:00) Explains the difference between acquisition and retention marketing, highlighting the importance of building trust and relationships with existing clients for long-term profitability.
• Retention Marketing and Cost (00:25:34) Discusses the concept of retention marketing and its cost-effectiveness compared to acquisition marketing.
• Social Media as an Equalizer (00:27:39) Explains how social media can enhance other marketing efforts and build trust and familiarity with customers.
• Getting Started with Retention Marketing (00:28:22) Provides advice on utilizing CRM, implementing email newsletters, and posting on social media to start building customer relationships.

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