Real Estate Investor Content Marketing - Attract. Nurture. Sell. (Paul Copcutt - Content Marketing Strategist)

The challenge with mastering public speaking and communication, in general, is that people don't spend time practicing it. And what adds to the struggle is the element of fear.

However, there will always be that fear. Even with seasoned speakers, that's something that never goes away.

Yet, how do you learn to deal with it, work it out to your audience's advantage, making sure your brand message cuts through to them?

Why you've got to check out this episode:

• Find one key communication technique real estate investors need to keep doing for their personal brand to keep closing deals and not miss opportunities.
• Learn about the tips and tactics to keep the communication elements and techniques work together so you become a master communicator of your personal brand, winning deals one after another.
• Discover how you can virtually recreate an energy-filled interaction of an in-person presentation, so you build rapport and encourage audience participation.

3 Rs Read Resource Reflect

Read / Listen:

Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World by Scott Harrison

Resource:

Google Keep

iPhone notes

Reflect:

"The goal is not to live forever. But rather create something that will." - Scott Harrison

"Why are we wasting time reading books? The best way to speak coincidentally is to speak." - Brenden Kumarasamy

In this episode, Brenden shares valuable tips, tactics, ideas, and insights that will help you masterfully juggle all the balls of communication techniques for your personal brand. And that includes in-person and online presentations, helping you increase your conversion rates and getting you 95% ahead of your competition.

Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.

Connect with Brenden Kumarasamy:

• Website: rockstarcommunicator.com
• Linkedin: https://www.linkedin.com/in/brendenkumarasamy/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

03:09 - Differentiating a good versus an average speaker

04:29 - The two essential pieces to a successful presentation when raising capital as real estate investors

06:07 - Why keep a burning desire within you to keep practicing your communication skills as a real estate investor and what it would cost you if you don't pre-plan your actions?

07:20 - Practicing the right thing the right way

08:55 - Recommendations in doing the question drill and with whom you should be doing that

12:25 - Tips on how you can work out your messaging in every presentation

16:22 - Shaking off the fear of public speaking

21:44 - What makes you show up every time, even with fear around you?

23:11 - Making sure your message lands with the right people

25:33 - Taking a proactive approach to the worst scenario to ensure a successful presentation

27:36 - Recreating virtually that energy-filled interaction of in-person presentation

30:49 - The essential point about content in your presentation

33:22 - What point are people missing out when it comes to their personal brand communication?

35:22 - Brenden's favorite brand that puts a premium on output

35:55 - What his thoughts are on the use of profanity

37:46 - Learning more from the non-profit space with this book that he recommends

39:25 - Tools he loves using

41:13 - A quote that completely changed his life

Key Takeaways:

"Forget about the presentation, just master that one thing, then go to the random word exercise. And don't leave that exercise until you've done it 100 times. So it's about practicing the right thing with the right energy so that momentum builds up really quickly in our communication skills." - Brenden Kumarasamy

"I would say my number one recommendation is to find people in your network that want to do the question drill with you. And then if you don't want to waste your time doing that, then go for a coach." - Brenden Kumarasamy

"This can be really intimidating for people who are just getting started with their communication, even if they're a seasoned veteran or already sold multiple deals. What I would encourage people to think about is, one ball at a time. Which ball are we picking up? What's the next ball until all are mastered." - Brenden Kumarasamy

"There's always a level that we're fearful of, whether it's in real estate investing or whether it's in communication. The goal is not to remove the fear. The goal is to make sure that when your method and your fear meet in the middle of that boxing match, your message wins the match. And to make your message so important that it knocks out the fear." - Brenden Kumarasamy

"When you're practicing content, be sure you're doing a lot of the technique pieces so you can present that deck in an inspiring effect." - Brenden Kumarasamy

"Most of us in this industry don't spend enough time realizing the importance of communication, like period." - Brenden Kumarasamy

• Acquire essential knowledge about Real Estate Investing Education to make informed investment decisions.
• Develop effective Strategies for Dealing with Low Inventory to maximize investment opportunities.
• Understand the Demand in Arizona to capitalize on investment trends.
• Navigate Airbnb Regulations in Phoenix and Sedona to optimize rental property potential.

• LinkedIn: https://www.linkedin.com/in/mdelprete/
• Website: https://www.mikedp.com/ and https://azreia.org/

What you will learn from this episode:

• Discover ideas in identifying what makes you unique
• Find out why you need to have a niche and specialty
• Find out why social media is not all it's cracked up to be
• Learn how to easily create videos unique to your real estate investing business
• Learn how to use LinkedIn to build your real estate investing business

When it comes to your real estate investing business, getting your message clear is one first step but what comes next?

How do you go about the process of branding your real estate investing business and attract the right investors?

In this episode, Paul shares with us the most important things you need to know about differentiating your real estate investing brand among the crowd.

Keeping in mind the three C’s of branding helps keep you on track in putting out your marketing message, and Paul underscores on those three.

Let’s listen to his insights on why you have to play the long game and keep giving value.

Check out his favorite books and the podcast he listens to, they are of big help.

And if there is one thing he truly points out for your branding and strategy it’s all about just being yourself.

Topics Covered:

04:15 - What does Paul help people with as a branding and strategy consultant?
04:52 - Sharing a background of his work in personal branding
08:44 - The key elements that will help your real estate investing business stand out from the rest
11:10 - Understanding what brand differentiation is
14:21 - Once you’re clear with your message, what’s next?
16:57 - How can real estate investors best utilize LinkedIn in terms of what to post?
19:29 - Paul’s thoughts on creating two LinkedIn accounts if you have a main job and real estate investing business is your side hustle
20:48 - Ways you can create videos that you can upload on a medium you are most comfortable with
22:25 - Social media and forums to best put out your written and video content
23:53 - The three C’s of branding
25:44 - What’s the best form of keeping in touch with people
27:50 - The value of consistency and playing for the long game
30:18 - Keep providing value and you’ll get a return on that
31:43 - Paul’s favorite real estate investing books
32:18 - Podcast he checks out
33:11 - Thoughts on brand damage
33:39 - What his interests are outside of work
34:09 - How he is going to start up if he loses everything now
34:31 - Advice for someone who has $50,000 on where to spend it wisely

Key Takeaways:

“It's the personal brand that will differentiate. What do they bring to the table that's different that makes them stand out? - Paul Copcutt

“First and foremost, is spending some time understanding what are those emotional attributes and skills that people associate with you, but not with someone else.” - Paul Copcutt

“The other element of branding is to specialize, at least initially, to try and be something to everyone.” - Paul Copcutt

“A great thing would be, what are the 10 things that you've been asked 100 times by potential clients. Well, okay, shoot a video for every one of those ten. 30 seconds, grab your phone, shoot yourself, stick it up on LinkedIn.” - Paul Copcutt

“The one thing to keep in mind is, perhaps not to try to do too much everywhere, but maybe pick one medium that you're most comfortable with.” - Paul Copcutt

“Everything I see you do, everything I see you interact with, or 90% of the time, it goes back to ,oh, yes, that's part of your brand.” - Paul Copcutt

“I used to say, constancy, kind of working at it all the time. But I kind of dropped that now. It's not necessarily that you need to be doing it all the time, but you need to have context. It needs to have relevance.” - Paul Copcutt

“I always say with branding, it's a marathon, not a sprint. Let's look at the brands. The chances are, if you look at the brands you know, and love, not just people but products and services, they've taken time to build. I mean, Apple is not a phone that just came out three weeks ago.” - Paul Copcutt

“Don't try to be somebody you're not. You already have the qualities that make you who you are. Leverage those.” - Paul Copcutt

*This interview was originally published by Sarah Larbi on the Where Should I Invest podcast in January 2019.

Resources mentioned:

• Pivot Podcast
• lumen5

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

Why you have to check out this episode:

• Find out how to leverage people to do things for you, so you grow your real estate business and have the freedom that you've always wanted.
• Overcome common objections to task delegation and hiring virtual assistants.
• Learn how to find out what works for your consumers by studying other people's brands.

3Rs - Read, Resource, Reflect

Read:

Real Estate Disruptors - Podcast

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber

21 Irrefutable Laws of Leadership by John C. Maxwell

Winning: The Unforgiving Race to Greatness by Tim Grover

Resources:

Text message marketing
Launch control

Reflect:

If you don't know where you're going, you'll end up someplace else. - Yogi Berra

Delegation is one thing most business owners are having a hard time doing.

In wanting to be on your own, you end up being overwhelmed and in the process, find yourself doing things that are dragging you down and stopping you from growing your business.

How do you find the time and freedom you've always wanted in the first place and still find success in business?

In this episode, Amy Ransdell shares how you can leverage other people, specifically known as VAs (virtual Assistants), to do things for you to scale sooner and faster.

Many don't see the value of having other people do things you can do or do better than you.

Once you realize that, great things keep coming to your business.

When it comes to marketing, she ‘doubles down’ not on any other thing but these two important words that she'd like tattooed on anyone's arm so that you get reminded every time that they matter more.

She shares essential insights and lessons learned in coaching that you can always make use of in your real estate business.

As an investor and agent herself, and pulling from her experience, her words of wisdom will ring true for you, as well.

Amy Ransdell is an Executive Execution Transformation & Peak Performance Coach, active real estate investor, real estate investment mentor, real estate agent trainer, investment strategist, licensed real estate broker, brokerage owner, SALES trainer, national speaker, marketing lead for multiple companies, and NLP Certified Master Practitioner and Breakthrough coach.

Having empowered thousands of coaching clients over 18 years and built multiple real estate performance programs, while balancing life and family as a mother of 3, Amy understands HOW important it is to give yourself the tactical and mindset resources you need to enjoy LIFE while crafting a career, building a business, and maximizing your income.

Amy's passion is helping individuals tap their personal power so that by living in alignment with their creative calling and their values, they can PERFORM personally, professionally, and physically at the highest level. Her love of the synergy of biochemistry, neuroscience, artistic expression, performance development, and 18 years of coaching 1000s of real estate professionals provides her clients with a uniquely qualified approach.

Topics Covered:

03:31 - What got her into real estate investing
04:54 - How she gets people to take action
05:27 - Getting into the real estate space with her investor hat on first
06:42 - Why she believes you should get a license as a real estate investor
07:52 - Sharing important lessons in marketing and coaching
12:45 - Digging deep and finding out people's problems
14:57 - The one best way to have your freedom at the same time scale your business
17:25 - Hiring people from a personality or skill-type perspective
19:05 - How soon should you have virtual assistants
23:32 - The mindset around delegating tasks and what you must understand about hiring virtual assistants
27:40 - Empowering Virtual Assistants
28:58 - Dealing with concern over other people(VAs)getting access to your database
30:20 - Overcoming timezone differences
32:26 - Tackling the idea of outsourcing your social media posts but keeping your voice and communication style
36:11 - Why studying other brands is key to finding what works for your own clients
38:22 - What makes her admire these brands so much
39:43 - Podcast she listens to, and her book recommendations
41:57 - Helpful tools for marketing and generating leads
43:03 - A quote that helps with clarity of vision for your business
44:37 - Valuable action you can do right away after listening to this episode

Key Takeaways:

"All the advantages of the license. Not only do you have access to so many resources utilized through that license, but from a credibility perspective nowadays, to be able to present that to sellers, motivated sellers, especially, and to have that additional bucket of exit strategy that you can utilize." - Amy Ransdell

"With marketing, I think a powerful lesson for everyone that I take to heart is 'the progress over perfection'. That in marketing, it's not creativity that is what empowers you. It's consistency and clear intention, clear decision and clarity of destination." - Amy Ransdell

"Probably the biggest lesson as coaches, we have sometimes to step in, ask the tough questions and help people say no to things in order to say yes to themselves." - Amy Ransdell

"The only way to scale and the only way to have the freedom but still continue to grow your gross commission income or grow the revenue for your investing business, whatever that is, is you've got to use people to do things for you." - Amy Ransdell

"The earlier that you can adopt the mentality of outsourcing to someone to be able to scale and do more and be more efficient with your time, the earlier you're going to have greater results." - Amy Ransdell

"Go hire people to fill in for your weaknesses, and then let go and let them do it." - Amy Ransdell

"Don't just abdicate and walk away, do work with your virtual assistants, and do empower them to do their job for you." - Amy Ransdell

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Amy Ransdell:

• revaglobal.com
• Email add: amy@revaglobal.com
• Facebook
• LinkedIn

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Creating a personal brand seems like it may back you into a corner where it would be impossible to scale since clients will only want to work with you, the face of the brand. 

This thought makes sense because you are essentially why people sought out your business in the first place. However, there is a way to create a personal brand, but have a team of trusted people behind you, even partners in the business, and be able to scale. 

There are strategies and business plans that you can put into place to have the client feel comfortable working with your team instead of just you.

When it comes to content, especially for a personal brand, you are probably already stretched in so many different directions already. So creating content needs to be as efficient and effective as possible. 

What if we told you that you could create 23 pieces of content a week by only putting in 3 hours of work? 

Sounds impossible? 

This is exactly what our guest on today’s episode does on a regular basis, and it works!

Jas Takhar runs a successful real estate business and does just this. He is the epitome of 'work smarter not harder’ and he is on today’s episode to share the secret to how he built a personal brand and was able to build a team around it and make it work, as well as create the most content in the least amount of time!

Tune in to hear a story of how not following the norm, and doing things your way can take you a long way.

Topics discussed in this episode:

• How Jas consciously built a personal brand
• The tragic loss of a business partner
• Jas’ take on putting his face on the company
• Advice on the risk of creating a personal brand
• How Jas goes about planning content
• Jas’ “lazy” system of content creation
• Benefits of starting with long-form content vs. short-term content
• Jas’ favourite personal brand
• A tip on how to get content ideas
• Jas’ favourite business book or podcast
• How Jas sharpens his sword every day
• Jas’ favourite quote and why

Head to Apple Podcasts to listen to more episodes!

Connect with Paul Copcutt:

Website

LinkedIn

Email

• Enhance your real estate investor email marketing with AI-driven strategies.
• Spark email curiosity and boost engagement with the power of open loops.
• Forge lasting relationships using genuine storytelling techniques in emails.
• Generate passive income by offering low-cost information products.
• Establish a loyal following and brand trust for long-lasting success.

• Utilize AI technology to brainstorm email ideas by commanding it to generate a list of topics for your specific industry.
• Record yourself speaking and use transcription tools like Otter.AI to turn your speech into written content.
• Incorporate personal stories into your emails and find a way to segue them into your main message.
• Create curiosity in your subject lines to capture the reader's attention and get them to open the email.
• Use the concept of open loops throughout your email to keep the reader engaged and wanting more. For example, tease upcoming content or exclusive information that will be revealed later in the email or in a follow-up email.
• Encourage readers to click on links within your email by offering valuable content or information, such as a free report or exclusive insights.
• End your email with a teaser for your next email to keep the reader interested and looking forward to future communications.

Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash.

Giving promotional items that are not well thought out and do not tie back to your brand defeats the purpose. And those dollars you spend might just get wasted.

Instead, you want to come up with gifts and promotional items that create an experience for your clients, make an emotional connection, and reap benefits for your brand even many years down the road.

Why you've got to check out this episode:

• Discover unique promotional products and ideas that create a good experience for the clients while talking about your brand in the process.
• Find out the best practices for developing your referral marketing.
• Learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand.

3 Rs Read Resource Reflect

Read:

How to Win Friends and Influence People by Dale Carnegie

Resource:

CRM - Customer Relationship Management tools.

Reflect:

"Do more with less." - Swire Ho

Today on the 'personally brandtastic' podcast, Swire Ho, the promo guy, helps you discover unique promotional products and ideas that create a good experience for clients while showcasing your brand in the process.

Find out the best practices for developing your referral marketing and learn about power partners, how to find them, and how you can best leverage them to grow your real estate investing brand.

In today's episode, Swire Ho shares not only exceptional but creative and differentiated promotional product ideas that you can think of as real estate investors. All these are with the knowledge that you have pointed out the purpose of doing it. Because once you've identified that goal, you find the best-suited gift to achieve what you want to happen.

Not only that, he's got suggestions and recommendations that serve as internal motivators for your team while also creating a better and unique experience to keep loyal clients and bring in new customers and clients alike.

Swire Ho has worked to help customers grow sales, retain employees, and thank their customers with custom branded products(he's located in Los Angeles). He has been an entrepreneur and business owner since 2003.

He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. He is a proud Chinese-American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his firm, Hellman Production, Inc, in 2003 in Los Angeles.

Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular; he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

He is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening and enjoys being in nature.

Please visit www.garudapromo.com for more information.

And Swire also has a podcast called The Small Business Show
Here is the resources link for the episode:
https://www.garudapromo.com/podcast-resources/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

06:15 - Considerations when thinking of a promotional product to give

07:57 - What makes a successful promotional product

09:01 - Significant recommendations on getting ideas for promotional products

10:03 - Unique examples of promotional products that create an experience

12:08 - Identifying the goal first before finding the product

13:05 - The importance of timing and knowing your market well

13:45 - Things you should avoid when thinking about promotional items

15:43 - Creative promotional ideas for loyal tenants

19:23 - Putting into other good use promotional products sports players use

20:27 - Leveraging power partners

21:27 - What to look for in power partners and how to find them

22:29 - Huge benefits of joining local chambers of commerce

24:35 - Employing referral marketing to grow your business and overcoming the fear of asking for referrals

27:21 - Keeping loyal clients and the best practices you can do to keep them

28:49 - Advantages of presenting yourself properly

30:10 - Picking a give-away product that is relevant to your market

31:53 - Promotional item ideas that transcend all seasons and fill the gap for human connection both for your team and clients

33:29 - Choosing his personal brand as his favorite

33:45 - A favorite book that has everything

Key Takeaways:

"Promotional product is not just the item itself; you have also to create the experience. You have to create an emotional connection so that item becomes special for the recipient." - Swire Ho

"A good way to use promotional items is to create the experience. And then you create conversation." - Swire Ho

"It's not what we want to buy; it's what the recipient wants to receive. We're not Nike; we're not Lululemon. People are proud to wear your logo if you're in those companies. But if you are in the real estate industry, people don't want an oversized logo of a company that says your phone number on the back. It is difficult." - Swire Ho

"I still find it very interesting every time I go to a different meeting; I learn something new. If you haven't been to a chamber of commerce meeting, I would encourage you to go to a meeting that you thought nothing about; you might meet new friends and get a different perspective. There might be a power partner that is in there that you never thought of if you get into that immediate circle." - Swire Ho

"A lot of clients do come to us with the question in mind, how do we feel better teamwork now all of our team are working remotely. Or we're not able to see our clients face to face. But we do want it to make them feel valued. So I think the next trend that I'm seeing is a connection for them in terms of a box set, a kit that you can really send to them as a care package." - Swire Ho

It’s not often that you have the opportunity to have a world record holder on your podcast. Matt ‘Handshaking’ Holmes spent some time, learning, failing and trying to figure out what was going to work. And he found that handshakes, in person or online combined with relationships play into the success of your local company or even your online business.

Why you've got to check out this episode:

• Discover about how a handshake help you build long-term relationships and larger businesses
• Find out hacks that will get you additional leads in no time, even without a website.
• Hear about ideas on hiring remote workers/contractors, digital real estate, and cryptocurrencies.

3 Rs Read Resource Reflect

Read:

Rich Dad Poor Dad by Robert Kiyosaki

Resource:

Podio

Reflect:

"A rising tide lifts all boats." - John F. Kennedy

What is it about handshakes, whether online or in-person, will help your business success?

If only for building businesses and creating long-term relationships, you've got to pay attention to this. This act may not pay your bills and put food on the table. It may be a simple gesture, but it means a lot to grow your real estate investing personal brand.

In this episode, Matt 'Handshaking' Holmes will help you understand how to build a successful business around a handshake and think about giving value first before selling. He also shares his ideas and insights about employing virtual assistants and diversifying into cryptocurrencies. He also shares a Google hack that will get you additional leads in no time, even without a website.

Today on the 'personally brandtastic' podcast, Matt Holmes helps you discover how a handshake helps you build long-term relationships and larger businesses.

Matt Holmes is the world record holder for the longest handshake. He talks about how handshakes and relationships play into success for your local company or online business.

Matt is a marketing entrepreneur, world record holder, crypto 'holder,' and the Founder & CEO of Handshaking.com, a company that connects contractors with local customers seeking quotes (allowing contractors to shake hands with more customers in their city).

In an effort to learn how America's 1% all became friends and leveraged relationships proactively to reach success, Matt interviewed venture capitalists, members of Congress, and billionaires in the early days of Handshaking and learned that providing instant value is the best way to begin all relationships.

This led Matt to begin to help others connect with 'hard-to-get' investors, big-time CEOs, and others by building their personal brands through Handshaking services.

Handshaking only worked with clients for a temporary period of time and now does not sell any services but rather donates hundreds of free leads to service providers annually before finding the right partner to profit with.

• handshaking.com/assets (Passive income sites for sale)
• puebloconcretecontractors.com (an example of one of his concrete lead gen sites)
• mattholmes.io (his personal site)
• matt@handshaking.com (best email)
• LinkedIn: https://linkedin.com/in/handshakin
• Facebook: https://facebook.com/holmematt
• Twitter: https://twitter.com/handshakin
• YouTube: https://www.youtube.com/channel/UC_xaKnXsBJYJfVYIE2rCzzg
• Instagram: https://instagram.com/mattholmesmba

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

03:35 - What has changed with the way people do networking during the pandemic
04:35 - How the handshake and starting a business around it started
06:56 - What you need to know about a handshake
07:31 - How he went into the handshake business
09:45 - The kinds of customers he serves
10:46 - How his handshake business model works
11:39 - Choosing contractors
12:54 - Hacks that can get you additional leads
16:08 - Advice in creating multiple businesses
18:08 - Identifying the value you bring to your customers
18:44 - How mentorship helped him grow his business
19:47 - Maintaining a Philippine-based team
20:55 - Tips on outsourcing remote workers
24:55 - Securing a record holder handshake
27:15 - Talking about his digital real estate and insights about cryptocurrency
29:56 - Personal favorite brand that he considers bold and great
32:13 - A favorite resource he loves using for internal purposes
33:01 - Favorite quote
34:20 - Buying a URL

Key Takeaways:

“Your goal is to drive traffic to the real estate that you own online, which is your domain name and website. That's the land that you build your empire on.” - Matt Holmes

"I've always focused on relationships, before worrying about making income or a sale. And, you know, I look for long-term win-win relationships. And I think that's the primary focus that will result in us becoming a large, even more successful business." - Matt Holmes

"The beautiful thing about a handshake is, that it must be done in person. And although the Internet is a powerful tool for maintaining relationships, and starting new relationships, the in-person relationships more than ever, is where you can find the people that you trust and the people that trust you." - Matt Holmes

"The first thing you've got to do is, if you have an address at your home, you need to go and register your business on Google. Without websites, we've seen that act alone get anywhere from four extra leads every single month for the next many years to 70 leads." - Matt Holmes

"I would also recommend, in addition to Google, go ahead and launch the five important social networks. And don't worry about keeping them active until you have the time or support for that. Facebook, Twitter, LinkedIn, YouTube, and then make sure you're easily accessible via email." - Matt Holmes

Why you've got to check out this episode:

• Learn how to find out your uniqueness and strength and use it to your advantage in business and even beyond.
• Discover the key thing that would help you uncover your genius so you can bring value to others and easily monetize it.
• Understand a concept that helps let your brand shine brighter for people to come after you and not you chasing after them.

3Rs - Read, Resource, Reflect

Read:

The Seven Habits of Highly Effective People by Stephen Covey
Relentless: From Good to Great to Unstoppable by Tim Grover

Resource:

Morning routine

Reflect:

"Start, don't quit." - Josh Zepess

When you make a human connection with your audience first, that's when people care about you.

More than people being interested in you and the best service you offer, people care what you can do for them and what value you can provide them.

Once you articulate that mission or vision for them, that's when you raise your conversation to a whole new level.

In this episode, Josh Zepess underscores how your messaging shouldn't be about how good you are or how great your services are. It must be about what's in it for them, why you even care to help them.

At the core of this conversation is the belief around this particular concept where your authenticity just shines through that people notice that and they seek you out.

Alongside this belief is echoing, and making known the uniqueness of your brand and the value you bring and monetizing it in the process.

In a world where genius is buried, dreams are laughed at, and rust never sleeps, Josh Zepess (a.k.a., The Identity Archaeologist) is on a mission to raise the ROI on each and every conversation, for confused and struggling solopreneurs, by discovering, articulating, and monetizing their authentic personal brand.

After 20 years as a shy, negative, skeptical engineer, he escaped the corporate cubicle to find himself in the freefall of entrepreneurship. That journey of success (but mostly failure) led him to finally choose to monetize his genius of discovering, articulating, and monetizing authentic personal brands.

When he's not ideating, he's a semi-professional comedian (not the funny kind), poet, pilot, homebrewer, and OCR athlete.

Topics Covered:

03:04 - Where the 'identity archaeologist' came from
04:41 - What is behind the struggle of answering, 'what is it you do'
06:53 - People either buy you or not buy you
07:58 - Defining brand and what people need to understand about it
11:25 - Getting deeper into your 'Why'
13:11 - Becoming authentic versus being superficial
15:39 - What a personal brand is
17:54 - Finding your genius
21:10 - Start mixing around these three things, and you'll know what you're good at that other people find value in
22:23 - The profound concept of the 'lighthouse effect'
24:47 - Overcoming the fear of driving people away for standing up to your conviction
26:22 - What he means when he says 'semi-professional comedian, but not the funny kind'
26:57 - Being big on accountability for himself
28:31 - What got him attracted to this brand
30:31 - A natural tool that has been most impactful for him
32:35 - What you can start doing now when it comes to personal branding

Key Takeaways:

"We're sold the lie that emotions and business don't mix, that you should not be human in business. I want to get rid of that line; I want to bring humanity back to business. That's my big overarching goal. We need to be more human; we need to be okay with letting people know why we care before we share all the crap that we know." - Josh Zepess

"People buy you first, your product or service second, but if they don't buy you, they'll never touch your product or service, no matter how much they need it no matter how great it is." - Josh Zepess

"You could drive trucks; you can go be a dentist; you can go become an astronaut. Why are you selling houses? Why are you doing real estate investment? Why? Because if you can't articulate that, no one cares about anything else that you're going to talk about afterward. They just don't." - Josh Zepess

"Conviction is what happens when confidence up here goes from your head to your heart. When it's no longer what you do, when it's what you are, that's powerful. That's when nothing can stop you. That's when the profits really roll in." - Josh Zepess

"Someone will always come along and do your product or service better, faster, cheaper. Those are the three aspects of a commodity -- better, faster, cheaper. So your product or service is easily duplicatable, but you aren't. And that's the key. That's what a personal brand is; it's taking that uniqueness that no one else can duplicate, and applying it to your business in a profitable way." - Josh Zepess

"What do you stand for? What do you stand against? I don't care; either one. But let it out. Let that shine, let that mission, vision, stand, values, and story; let that stuff out. And I promise, people will naturally be attracted to that energy, they're going to want to come into your circle. That's the lighthouse effect, just taking a stand." - Josh Zepess

Additional resources:

Get your FREE 30-minute 1-on-1 master session to create your unique CFI (Compelling First Impression). Click here: https://joshzepess.com/wdyd/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Josh Zepess:

• joshzepess.com/wdyd

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

We are living in unprecedented times when it comes to the job market. The great resignation, exodus, reset, whatever you want to call it, never before in history have more people quit their jobs in one swift motion. 

Due to this massive reshuffling of skills and careers, it has become an employee’s market, where they are calling the shots and employers are scrambling for the right people.

Don’t worry, it's not all doom and gloom because as an employer you can take advantage of this massive shift by changing your hiring practices to suit the needs of the time. 

Now more than ever it is imperative for employers to hire not just a great candidate but someone whose values align with the company’s on a foundational level. This ensures retention in a job market where people are switching jobs almost yearly, and can help with growing your company as well.

To help walk us through the current trends in the job market and what employers can do to optimize hiring, we have invited Rick Girard. Rick is the founder and CEO of Stride Search Inc. who is passionate about helping business owners find the strongest hires to fuel their growth.

We discuss the changing job market climate, the challenges companies are facing, and how to turn those challenges into opportunities to hire the right candidate in the hiring process. From where to find candidates to how to interview them, this episode will change your perspective on a seemingly tough job market for the employer.

Tune in for helpful tips and advice on how you can change up your hiring process to hire for value today!

Topics discussed in this episode:

• Challenges around hiring for entrepreneurs and small business owners
• Getting back to the old-school way of hiring
• The average time someone stays with an employer currently
• Do people care about money?
• Advice for small business owners on how to communicate their values
• How can an employer identify a good fit in an interview
• What is the HireOS™ methodology for hiring
• A HireOS™ methodology success story
• The dangers of comparing and contrasting candidates
• Hiring for values vs. hiring for commonalities
• Rick’s take on employee referrals
• “Renting gold over hiring silver”
• What should a small business owner consider when hiring
• How the best employees are already employed and how to reach them

Connect with Rick Girard by heading to his LinkedIn page. Also, tune in to Rick’s podcast Hire Power Radio Show and check out his book Healing Career Wounds!

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email paul@paulcopcutt.com 

Why you have to check out this episode:

• Learn how to leverage other people's money by building your personal brand.
• Find out about marketing strategies you can employ for brand awareness.
• Find out what content works best on LinkedIn and how to give value, so you get more engagement and success in what you do.

3Rs Read Resource Reflect

Read:

Tribes by Seth Godin
Outwitting the Devil: The Secret to Freedom and Success by Napoleon Hill

Resources:

Octopus CRM
Tube Buddy

Reflect:

Do not go where the path may lead; go instead where there's no path and leave a trail. - Ralph Waldo Emerson

Deliver equals success; perfection equals broke. - Scott's marketing mentor

The only thing that you will guarantee by not taking action is failure. - Scott Carson

We live in a world of instant gratification. We want quick results, and when we don't get them at once, we give up.

We need to be reminded that anything worth having takes time.

Just like building a business, building your brand is a long-term game that requires patience, creativity, and the right mindset.

In this episode, Scott shares insights and ideas on brand building and marketing. As for him, there is a lot to be learned from repetition and from giving value. Continuously putting yourself in front of your audience allows for brand recall. People connect more when you are being authentic and come from a place of help.

When it comes to creating content, done is better than perfect. You've got to take action, especially where videos are concerned. Don't shy away from doing them, or else you will be left behind.

He doubles down on narrowing your niche and focusing solely on it, so you get quality clients over time.

He's got one system that keeps everything in his business going and working. Find out what that is.

Scott Carson (aka "The Note Guy") has been an active real estate investor and entrepreneur since 2002, focusing on the niche of distressed mortgage notes. Since 2008 he has purchased over $1 Billion in distressed notes on residential and commercial properties all across the country.

He has helped thousands of real estate investors and entrepreneurs create wealth through his debt buying tactics and classes, helping his students close thousands of deals. He also hosts the nationally syndicated radio and podcast Note Closers Show Podcast. An avid sports fan, he spends his free time traveling, gardening, and making memories. He calls Austin, Texas, home with his better half, Stephanie, and their four-legged kids.

Topics Covered:

03:44 - How he became the 'note guy'
06:23 - A golden personal brand
07:06 - Understanding note closing
10:10 - How he leveraged LinkedIn to find leads
11:38 - Strategies he employs to make people responsive to his message
13:33 - Financing ways and raising capital
15:01 - How he took advantage of YouTube as a means to market at a time when it wasn't the craze yet
17:04 - Long-form content over short videos
18:31 - How COVID affects what content to create
20:07 - What works best on LinkedIn in terms of content
23:37 - Why get narrowed down in your niche
25:29 - What is so important about repetition and adding value
28:17 - What is the 'marketing tripod' all about
30:04 - You've got to embrace videos
33:14 - His advice for people wanting to leave corporate and become entrepreneurs
37:50 - Why this brand is a personal favorite
38:34 - Favorite books he recommends
40:46 - Tools he loves and enjoys using
41:48 - A favorite quote that truly summarizes how he started on the journey
43:03 - His best bit of advice

Key Takeaways:

"It's just a matter of following up, constantly trying to stay in front of them -- with phone calls, emails, and LinkedIn messages. And there are some tools that we use to help automate that a little bit." - Scott Carson

"Here's what works well, short, short videos, 10 minutes or less on LinkedIn, and you got to post regularly on there, something valuable. If you don't have a video, post an article or something, but don't just post the link to the article, share your opinion. But avoid talking about politics and religion." - Scott Carson

"Being hyper-niched like I am, that's been the biggest thing because my audience, my subscribers, my listeners, they know I'm not gonna sit here and try to sell them on some new technique or tactic or anything like that. I'm focused solely on what I do, so when they want to come in and find information about the note business, they come to the note guy, the one they've done some marketing in the past, to help them with what's going on." - Scott Carson

"Don't go wide. Go deep into that one niche and go down, and you'll find success. You also find a lot better quality clients in the long run." - Scott Carson

"Repetition is something that we can all learn versus just sending that once and waiting for people to fall over with deal flow or money or credit cards, whatever. You have got to hit them again and again and change the message a little bit and add value along the way." - Scott Carson

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Scott Carson:

• weclosenotes.com
• Facebook
• LinkedIn
• YouTube
• Instagram

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

When you overlook clothing in your business makeup, you miss out on a crucial component of your personal brand. You can leave the wrong impression if you ignore your wardrobe.

Among other things, dressing well can create a mood, command respect, and profoundly impact first impressions. You will put much thought into other essential aspects of your business, dressing also deserves equal attention.

Why you've got to check out this episode:

• Find out what you can do to boost the power of your personal brand by investing in your wardrobe.
• Hear valuable tips and hacks for choosing what clothing and colours showcase your confidence and magic within to build your brand and connect with your audience.
• Discover the GAME framework that anyone can play to always win with your personal brand.

3Rs Read Resource Reflect

Read:

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount

Resource:

His phone

Zoom

Reflect:

“We either going to figure it out, or we're going to die.” - Vaughn Granger
In this episode, Vaughn Granger shares how clothing helps send a message of who you are, what you do, and how relatable you are to the audience you want to benefit the most with your personal brand.

It reinforces the success you already have and reflects that magical feeling and confidence within to keep connecting and building relationships.

More than clothing being a shirt, pants, or dress, it forms part of you, making you a walking billboard of your own company. And underpinning that message of the know-like-trust factor of your personal brand.

Entrepreneur Vaughn also discusses what it takes to be successful in business, sales, and leadership through real-life experiences and results.

Today on the 'personally brandtastc' podcast Vaughn Granger helps you find out what you can do to boost the power of your personal brand by investing in your wardrobe.

Hear valuable tips and hacks for choosing what clothing and colours showcase your confidence and magic within to build your brand and connect with your audience. Also, discover a GAME framework that anyone can play to always win with your personal brand.

He is a second-generation haberdasher, seven-figure business owner, serial entrepreneur, and men's performance coach on a mission to help individuals reach new heights in their professional and personal lives. Nothing excites him more than watching people pursue their own unique versions of success instead of settling for mediocre.

He developed the GAME method as a framework for addressing- and optimizing- all the key areas of our lives simultaneously so that we can ultimately show up in the world as our absolute best selves.

Connect with Vaughn Granger:

• Website: https://www.vaughngranger.com
• LinkedIn: https://www.linkedin.com/in/vaughngranger/
• Facebook: https://www.facebook.com/vaughn.granger
• Instagram https://www.instagram.com/vaughngranger/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

03:41 - How clothing helps identify who you are as a person

04:56 - A big piece about clothing that entrepreneurs should not ignore

06:31 - Reasons why most males don't care about dressing up appropriately

07:44 - Important points you need to think about when dressing up as a real estate investor

09:41 - What message does your dress convey to the people you show up for?

10:23 - Caring about the way you look in your clothing helps you present your personal brand confidently

12:10 - Getting a huge advantage on branding with your personal image

13:51 - How your wardrobe color brings out that magical feeling inside of you which reinforces your personal brand

15:41 - Useful tips and hacks on what color best complement and flatter you

17:08 - How incorporating a hint of brand color in your clothing supports your personal brand

17:38 - Choosing a personal brand color that has multiple uses

19:15 - What got Vaughn into the clothing business

24:00 - Discussing the GAME method framework

30:02 - What physical obedience teaches us

32:58 - Creating a powerful look in women

36:28 - Showing up in Zoom meetings

38:19 - Setting a quality standard in the way you dress

41:16 - Favorite brands which have brand consistency

43:17 - A favorite book he recommends if you’re looking for investors

43:51 - Most favored resource which helps him build his entire business

44:21 - A quote he loves and believes in

45:36 - Inspirational words from Vaughn

Key Takeaways:

"I never think clothes make the man or the person. But the truth of the matter is, clothing can reinforce what you already believe to be true on the inside." - Vaughn Granger

"I want to show up to that presentation looking respectful and respectable of the conversation. I would think, for most people showing up in a way that says, hey, I respect the conversation that we're going into, manage the way that I'm presenting myself well. I'm going to show you this deal. And the other deals I've done in the past that I've managed well, and then, therefore, you're going to trust me with your money, that I'm going to be responsible with it." -Vaughn  Granger

"If I'm gonna get up on stage and give a presentation, I want to feel good about the way that I look; that confidence comes through very attractive in conversation." - Vaughn Granger

"Who knows where you can meet a potential investor, it could be at a cocktail party, a happy hour, a networking event, or the grocery store. And you're literally a walking billboard for your company. And being intentional about that and being confident, that can be a huge advantage." - Vaughn Granger

"One of the processes that we take our clients through is really figuring out who they are, what do they really enjoy doing on their off time? What is their message and understanding who they are and then reflect that in clothing." - Vaughn Granger

As I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. 

The original show notes from this one are available here. 
https://paulcopcutt.com/episode3/

What you will learn from this episode:

• Find out the essential steps you need to take before you even attend an online event.
• Learn about the necessary things you need to avoid during the event.
• Learn why and how to follow up with any of the connections and actions that you set to take, before or during the event.

Are you already tired and worn out of the many meetings and virtual events you attend online?

Does getting back to in-person meetings appeal to you at the moment?

The novelty and excitement of having just to stay home and do everything online have already worn off.

In this episode, Paul shares some lessons from recent online events he has attended and helped facilitate and tips on how you can build your brand before, during, and after an event.

With our goal of maximizing every event for our brand awareness and visibility, and network building, you wouldn't want to miss an opportunity to do so.

With that end in mind, it is wise to make the most of what you can do for the time invested in those events.

Let's listen to Paul's insights in this regard as they help you best leverage virtual events for your real estate investing business.

Topics Covered:

04:17 - What steps to take into consideration pre-event when looking at events online
08:18 - Precautions you need to take during the event
09:12 - What you should take note in terms of getting involved with the event
10:29 - One thing you should be careful of when getting too involved or enthusiastic during the event
14:10 - How you can network with people during the event without being spammy or sleazy
15:08 - Why do you need to, and how do you follow through after the event?
16:39 - Taking the time to measure the value you get against the goals you set at the start

Key Takeaways:

“Meetings should be like salt, a spice sprinkled carefully to enhance a dish. Too much salt destroys a dish. Too many meetings destroy morale and motivation.” - Jason Fried

“When you're thinking about attending meetings, I think you do need to be selective, you do need to think about what are the objectives or the goals that you're setting yourself for attending that meeting in the first place.” - Paul Copcutt

"Make sure that you're looking for as much detail as possible of the event. The less there is a description, the less that they are promising, the bigger the red flag as far as I'm concerned." - Paul Copcutt

"Look at who's speaking, not just from whether you recognize them or not, do a Google search and see if they've spoken elsewhere if there's feedback from other events where the speakers have attended. And what do people think of the information that they've shared?" - Paul Copcutt

"Search for that conference hashtag and see who else might be already registered and saying they're going. That might give you an indication, as you know, are these the type of people that you want to be potentially engaging with?" - Paul Copcutt

"Once you've decided on registering for the event, share it yourself. It's not only for you to have other people like you interested decide to attend as well. It's also a brand-building exercise, it puts the notice out there that you're spending time investing in yourself." - Paul Copcutt

"Don't be afraid to reach out to the organizers and the speakers ahead of time." - Paul Copcutt

"Once you've decided it is the event, make sure it's booked into your calendar and give yourself the time and the space to attend." - Paul Copcutt

"During the event try to turn off the distractions; be present, you've invested the time, you've done the research, this is an event you want to add to your knowledge or your network or your business. So put that time aside, don't try to multitask, you'll end up switching yourself off from both and not be performing well in either area." - Paul Copcutt

“Follow up with the connections you've made, you know, you've invested time.” - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

People make the mistake of focusing more on the visual part of branding before even considering audio. Part of the reason may be the challenge of finding what sound matches the visuals.

While visuals, such as logo and colour scheme, establish your brand's identity, the sound is what instantly connects on a deeper emotional level with your audience. And that makes your personal brand relatable to others.

Why you've got to check out this episode:

• Find the right combination of audio that connects to your visual brand
• Learn how to create an audible representation of visual brand to have an additional touchpoint
• Discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them.

3 Rs Read Resource Reflect

Read / Listen:

Everything Is Figureoutable by Marie Forleo

Any books by Seth Godin

The Total Life Freedom Podcast with Vincent Pugliese

Resources:

Gmail

Trello

Reflect:

"Success is not final; failure is not fatal; it is the courage to continue that counts." - Winston Churchill

In this episode, Jodi Krangle uncovers the power that your voice creates in your personal brand. She highlights that as you have a compelling visual so then you must also have an audible representation that goes with it that reaches a level untouched by images. That's how people know you better and influences their decision to work with you.

Today on the 'personally brandtastic' podcast Jodi Krangle helps you find the right combination of audio that connects to your visual brand.

Learn how to create an audible representation of visual brand elements to every client's touchpoint and discover the deep emotional connection your audio brand builds with your audience that makes your personal brand relatable to them.

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing.

Here are her 5 Tips to help a Company or Podcast be more intentional with their audio branding strategy and includes a page of links to music directories, sound effect locations & vetted voice talent (through World Voices). It's a downloadable pdf, that then signs you up for a mailing list (so that you'll be informed when new podcast episodes come out). It also gives you access to a separate resource called "The Studio" (only for subscribers) with Videos, PDFs, ebooks & special discounts from her podcast guest experts. That resource also has parts of some of the audio interviews (some, even before the episodes go live!) for your ears only.

Click Here: https://voiceoversandvocals.com/audio-branding-strategy

Connect with Jodi Krangle:

• Voice Over Website: https://voiceoversandvocals.com
• The Audio Branding Podcast: https://audiobrandingpodcast.com
• Top 5 Tips for Implementing an Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy
• Jazz/Blues Album – Time Will Tell: http://jodikranglemusic.com

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

03:49 - Defining audio branding
05:07 - What makes audio branding very useful?
10:28 - The ways you can use voice to brand yourself as real estate investors
12:41 - How voice connects on a deeper emotional level than visuals
14:58 - Making your voice not appear scripted
16:03 - Experiencing different flavors with what you're listening to
18:57 - Using your voice as real estate investor versus hiring voiceover artists
19:49 - Differentiating condenser against a dynamic microphone
21:30 - Tips on the equipment to use to get good audio budget-wise
24:09 - Recommendations for the best recording spaces
26:29 - What impression do you want to make with your voice to your target audience
27:29 - Choosing a voiceover artist
28:21 - Connecting your visual to your audio brand
29:38 - Finding audible representation for some objects in your visual brand
32:09 - Valuable thoughts on audio branding for different mediums
33:33 - How has the general culture taken to podcasting and audio branding?
34:22 - Making audio branding matter even with solopreneurs real estate investors, and other small businesses
36:16 - What to pay attention to when using accents and voice inflections
38:12 - The kind of emotional connection your audio branding creates
42:11 - A personal brand that struck her as obvious
45:12 - Favorite book where the author puts her money where her mouth is
45:30 - Podcast she loves to listen to
47:07 - Tools she adored using
48:43 - A quote she resonates with

Key Takeaways:

"You use audio to make an emotional connection. And we don't buy things based on logic; we buy based on emotion. So that's why it's so important in advertising and marketing and in just about everything you put out there." - Jodi Krangle

"You can know someone on social media for years, follow their posts, read about them, and exchange messages. But the minute that you have an actual voice conversation with them, you get to know that person so much better than you ever did, and those many years following them on social media." - Jodi Krangle

"It reaches us on such an emotional level. So I think that brands who are considering how they can make a deeper connection with their clients or their potential clients or their audience need to consider how we emotionally respond to stimuli. And audio is one of those things that just cut through everything." - Jodi Krangle

"The way that people understand advertising marketing is that consistent repetition really wins the day. If you're going to put together some kind of audio for your brand, have every video that you put out there, start with a certain sound or a certain little music piece." - Jodi Krangle

"Humans get sound; they just understand it on this deeper level. And it will give you an impression of who someone is on a really deep level very quickly." - Jodi Krangle

• If you've ever been spellbound by an Emmy Award-winning news anchor, then you definitely know our guest for this week's episode, Kerry Barrett. She's spent two decades in the swirling vortex of the news cycle, delivering the day's biggest stories with the clarity and finesse of a seasoned pro. But don't let her onscreen dynamism lead you to believe it's always been easy.
  
  She is a self-proclaimed introvert, and she understands the palpable anxiety that can creep in when facing a lens. Today, she coaches others on how to master the art of communication in the digital age, helping them transform their fears into strengths. 
  
  In this episode, you will be able to:
  • Unlock the secrets to overcoming on-camera jitters and building unrivalled self-confidence.
  • Grasp the art of presenting compelling narratives to a camera.
  • Get the knack of eliminating superfluous words and enhancing your speech quality.
  • Realize the power of short, punchy videos to capture your audience's attention.
  • Accept the beauty of fear and authenticity in defining your personal and communication style.
   

• https://paulcopcutt.com/
• https://www.facebook.com/paulcopcutt/
• https://www.linkedin.com/in/paulcopcutt/
• https://twitter.com/paulcopcutt
• https://www.instagram.com/paulcopcutt/
• https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw

Other episodes you’ll enjoy:

Building Your Brand Through Podcast Guesting
https://paulcopcutt.com/episode130/

Maximizing Returns in Real Estate: The Role of Architects and Designers
https://paulcopcutt.com/episode129/

From Piglets to Properties: A Real Estate Investing Journey
https://paulcopcutt.com/episode128/ 

Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

• Consider using pay-per-click (PPC) advertising to target people already interested in your product or service in search engines like Google.
• Utilize social media channels like Facebook, Instagram, and LinkedIn for PPC advertising to reach potential customers who may not be actively searching for your product or service.
• Implement conversion tracking on your website to measure the effectiveness of your PPC campaigns and make data-driven decisions on which ads to run or turn off.
• Use tools like Hot Jar to analyze user behaviour on your website and identify areas of friction that may be preventing conversions.
• Experiment with different ad formats, such as paying per impression or per view, to see which method works best for your specific goals and target audience.
• Track the path users take on your website to better understand their decision-making process and identify commonalities among those who convert.
• Optimize your website's content and user experience based on PPC campaign data to improve conversion rates.
• Monitor the performance of hashtags and keywords in your social media content and adjust your strategy accordingly to stay relevant and maximize engagement.
• Utilize PPC advertising to increase brand awareness, even if your primary goal is not direct sales or conversions, as this can still contribute to your overall marketing efforts.
• Continuously test and tweak your PPC campaigns to optimize performance and ensure you're getting the most value from your advertising budget.
  
  

What you will learn from this episode:

• Find out why you should focus more on understanding the soft side of your skills more than the technical ones
• Discover tools and resources to help you uncover your strengths and leverage them
• Find out how other people perceive you to help you build your personal brand and your real estate business

3R's - Read, Resource, Reflect

Read:

The Brand You 50 by Tom Peters

Resource:

StrengthsFinder Assessment https://www.gallup.com/cliftonstrengths/en/strengthsfinder.aspx

Reflect:

"A brand is not what you say it is. It's what they say it is" - Marty Neumeier

Summary:

As a real estate investor, people would associate you with other real estate investors’ attributes. And it gets you in the game. It gets you considered. But it doesn’t differentiate you.

How, then, do you stand out from the rest?

A strong brand’s foundation is built on maximizing one’s strengths. Every interaction, every time somebody comes across you, hears of you -- they make that connection back to your brand.

In this episode, Paul shares that understanding your soft skills helps you uncover your strengths and leverage them more than focusing on technical skills. That even years back, working on soft skills -- negotiating, communicating, and leading had already established and made successful personal solid brands more than relying on technical skills.

Topics Covered:

01:18 - Paul’s confession
02:26 - Personal brand - understanding your soft skills and less emphasis on the technical side
04:36 - How branding established and made a success of engineer personal products years back
08:09 - The core foundation of personal branding
09:08 - The three key areas of a great personal brand -- why the need to understand these three
11:45 - Why it’s critical to know how others perceive you in terms of your brand and your business
12:56 - What you should do to know how people perceive you
14:13 - Why look for emotional more than your rational attributes when getting feedback from others
15:34 - Disadvantages of using this feedback approach
15:47 - A FREE tool for 15-day access to help you get honest feedback: 360 Personal Brand Assessment. Click here: https://www.reachcc.com/reach/survey.nsf/page/home
17:31 - What you can uncover and make of the feedback from the tool used
17:57 - Leveraging your strengths
19:23 - More tools and books recommendation to help you in building your personal brand
19:50 - What is this tool, StrengthsFinder 2.0, all about, and what does it help you with?
22:21 - How to highlight the strengths uncovered from the StrengthsFinder tool

Key Takeaways:

“85% of your financial success is due to personality, the ability to communicate, negotiate, and lead. Only 15% is dependent on technical skills.” - from the Carnegie Institute of Technology research

“It is up to you nowadays to own the definition of who you are. You really can't let your work speak for itself. If you're only relying on the technical skills and the technical side of running your real estate investing business, that is probably not going to be enough.” - Paul Copcutt

“A brand is a person's gut feeling about a product, or service, or a company” - Marty Neumeier.

“When I look at that quote, it's one that I can certainly extend further out into a person because a brand is a person's gut feeling about another person.” - Paul Copcutt

“A great personal brand kind of focuses on three key areas, like a Venn diagram, with three circles. The first circle is you; the second circle is the target audience. And the third circle is competition. And if you kind of intersperse those or relay those over each other and right in that center that where those three circles intersect is the essence of a great personal brand.” - Paul Copcutt

“If you took just you and target audience, but you ignored the competition, it's very difficult for people to compare; they’re confused and might misinterpret what you're saying because they don't really have anything to compare it against.” - Paul Copcutt

“If you look at target audience and competition, but you ignore you, there's no connection for people, there's no differentiating, you'll end up being in the areas of a commodity because there is no kind of personal influence there.” - Paul Copcutt

“If you look at you, and the competition, but you ignore the target audience, you could be spending and wasting a lot of time and resources and marketing dollars trying to reach your target audience you haven't even identified.” - Paul Copcutt

“When you're getting those feedback from people, you won't be looking for those rational attributes; you want to be looking for emotional attributes, the differentiators. It might be that you're caring; you don't necessarily need to be caring to be a great real estate investor. The emotional attributes are the reasons why somebody will want to work with you potentially as an employee or a contractor, do business with you as a joint venture partner or private money lender.” - Paul Copcutt

“Quite often, even though you don't know who said it [feedback from the tool used], because it's all anonymous, what you can do is lift some of that information and turn them into mini testimonials that you could potentially use on marketing materials.” - Paul Copcutt

“The other thing you want to think about is uncovering other hidden talents that you have or maybe not so hidden. And one of those quite often is strengths.” - Paul Copcutt

“You can spend a lot of time and energy trying to make a weakness a strength, when in fact, you've already got some great strengths.” - Paul Copcutt

“The foundation of strong brands is built on maximizing your strengths. Take the time to get to know you, and then ensure that you're delivering on everything that you do.” - Paul Copcutt

“Every interaction, every time somebody comes across you, hears of you, they make that connection back to your brand.” - Paul Copcutt

Additional resources and recommendations:

Books:

The Brand Gap and ZAG, both by Marty Neumeier
StrengthsFinder 2.0 by Tom Rath
Now Discover Your Strengths - Marcus Buckingham and Donald Clifton

Resources:

360 Personal Brand Assessment - https://www.reachcc.com/reach/survey.nsf/page/home

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

This week we are going to look at why most real estate agents' and real estate investors' websites fail.

Standing out isn't a design thing, it’s actually a credibility positioning thing.

Standing out can be achieved through the use of evergreen marketing. Creating keyword and SEO-optimized content that is added to your website on a consistent basis and builds a library of authority in your market.   

It’s about building a brand that people trust.

"The biggest opportunity you have, outside of getting really good at marketing and going hybrid, is building a brand."

Results can take time and it’s worth it.

In this podcast episode, my guest, Trevor Mauch the CEO and founder of Carrot, shares what he has found when it comes to why most agents' and investor's websites fail. 

We talk about the research that Carrot has been conducting for over 10 years.  They split test and tweak all the elements of a website to find out what works, and what doesn’t.  

In our conversation, we talk about what they uncovered, including:

1. The biggest branding mistakes that real estate investors make.
2. Commoditization of a cluttered market.
3. Social media not being the ‘golden ticket’ that everyone thinks it is.
   

The result is often a case of hamster wheel marketing. 

Where in order to get deals coming in from cold calling or direct mail, something has to happen every single time to move things forward or even maintain any kind of momentum.

That can result in devaluing your brand. 

Listen in to hear that there is a solution.

Carrot (a SAAS - software as a service company) provides websites and online marketing services for real estate investors, realtors and other high-margin service businesses, helping them implement the lessons they have learned. 

Most importantly it’s a tool that helps business owners build a brand and create a website that converts leads.

Watch the Carrot Evergreen Marketing webinar 

https://carrot.com/evergreen/

When you’re ready here is how I can help you;

Work with me and my team on defining and growing your personal brand and building your business.

Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

You cannot scale a business without proper systems, proper structure, proper processes, a good team, good training, all of that. That's all very important. - Jeff Barnes

• Mastering the art of scaling businesses to attract investors.
• Building robust teams for unparalleled business success.
• Demonstrating undeniable traction to captivate potential investors.
• Navigating the nuances between angel investing and venture capital.
• Leveraging powerful systems for seamless business expansion.

• LinkedIn: https://www.linkedin.com/in/jeffpbarnes/
• Website: https://angelinvestorsnetwork.com/
• Instagram: https://www.instagram.com/mrjeffbarnes/
• Facebook: https://www.facebook.com/AngelInvestorsNetwork

What you will learn from this episode:

• Learn the key foundation elements of a personal brand
• Learn to identify & communicate your unique personal brand
• Find out why real estate professionals need to personally brand themselves
• Find out why you must know your target audience

Attracting the wrong investors for your real estate investing business is a waste of your limited time and resources.

Managing a bad relationship is never worth spending your time on.

How do you get across your message with clarity and zero in on the right people?

In this episode, Paul shares everything about personal brand which encompasses team brand, and company or corporate brand -- understanding who you are, what your unique skills, advantages and strengths are that serve as your key differentiators, and communicating them the best so you stand out from the rest who claim to do the same thing you do.

Topics Covered:

03:06 - What he helps people with
04:05 - A brand being more than a logo
05:17 - What constitutes a brand representation?
12:12 - Why identifying your brand truly matters
14:08 - How do you get very clear with your target audience?
16:06 - Using the analogy of dating for attracting the right real estate investors
16:59 - What do people mostly come to Paul for help?
18:38 - How the more you narrow down, the more you attract opportunities outside of your target market
20:29 - A brand being evolving and not fixed
22:35 - What you can do to put information on LinkedIn when you’re juggling full-time work and real estate investing as a side hustle
24:22 - Should you brand your name or the company?
26:23 - Talking about Richard Branson’s and Robert Kiyosaki’s personal brands
27:46 - Touching on branding and exit strategy
28:54 - The two branding pieces that are first and foremost
31:52 - Best advice he got
32:36 - Why the REITE club is his most important real estate investing resource
33:25 - One unique thing about him that made him successful
36:17 - Words of wisdom from Paul

Key Takeaways:

“Everybody already has a brand. The key is whether they understand what that is, and then how they best communicate that.” - Paul Copcutt

“Everything that you do, every interaction, every delivery, every time somebody comes across you or talks about you, you want them to think that thing, that brand. That's what you want to be perceived.” - Paul Copcutt

“If the plan is to run a company to be successful, but not leave a legacy, then brand You. If it's something that you're looking that's going to be bigger than you, or it's going to be passed down to family, then branding a company name might make more sense.” - Paul Copcutt

“If one is kind of reluctant to shout from the rooftops about their personal brand on LinkedIn, as it relates to a side business, what you might do is choose to set up a company page. There, sell real estate, investment, income, whatever it is, and then promote and add value and try to attract people.” - Paul Copcutt

“What are they? Who are they? What do they do? What's the impact that they have? And who they do it for? And why? Why should those people care? So clarity of message is first and foremost.” - Paul Copcutt

“Consistency, delivering on that message, so the business card, the email, letterhead, website -- those are all tools to get that message out there. But if you're not clear about what the message is, and you're not consistent, all the great websites in the world, the best looking business cards are not going to be worth anything.” - Paul Copcutt

“Don't try and do it all. When it comes to a brand, just pick one or two things and start with that. Don't get overwhelmed by, ‘I've got to have everything in place.’ Keep it simple. And just work at it consistently.” - Paul Copcutt

*This interview was originally published by The REITE Club in October 2019.

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

• Discover the opportunity that podcasting creates for a powerful personal brand.
• Grasp how to amplify your voice and reach by strategically appearing on podcasts.
• Uncover the secrets behind hand-picking high-level podcasts with significant audiences and professional hosts.
• Leverage your unique skills and knowledge to shine as a distinctive guest.
• Find out the significant role podcast tours play in establishing your personal brand.

As I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. 

The original show notes from this one are available here. 
https://paulcopcutt.com/episode45/

It's not often that you can have such a far-reaching conversation from real estate investing to baseball and everything in between with a podcast guest.

But this week I did. My guest, Michael Dominguez, shares his best and sometimes contrarian advice on what it takes to build a brand in real estate and a successful real estate investing business that can fund a life you want - your best life.

Why you've got to check out today's episode:

• Learn how to become the expert for a specific niche and have that name recalled and become top of people’s minds.
• Hear about marketing efforts that boost and reinforce your real estate personal investing brand.
• Discover an 'armchair investor framework' that will help you retire early, create a lifestyle you want for yourself and your family, and can weather the worst of market downturns and economic reversals.

When you cater to all sorts of things, your messaging gets mixed up, confusing people with what they should come to you for.

But when you niche down and clearly define your personal brand, people seek you out for their specific needs, which you have in-depth knowledge about. And for which you can surely impact them and give the best possible results.

And you don't be the one to chase down leads; instead, people come lining up to meet you.

Today on the 'personally brandtastic' podcast Michael shares how you can have the opportunity to build wealth and become successful with your real estate personal investing brand owning not dozens or even ten properties. Instead, one or two can do the magic for you.

How is that possible? Let's listen to this episode and discover how he is living his best investor life.

3 Rs Read Resource Reflect

Read:

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins

Lessons from the Mouse: A Guide for Applying Disney World's Secrets of Success to Your Organization, Your Career, and Your Life by Dennis Snow

Resource:

Notebook

Reflect:

"Most people overestimate what they can do in one year and underestimate what they can do in ten years." - Bill Gates

Michael Dominguez is an award-winning sales representative, a member of the RE/MAX Hall of Fame, and the founder of Doors to Wealth Real Estate Group, a team of realtors focused on educating and assisting people in investment real estate. After becoming a realtor in 2008, Michael bought his first investment property and proceeded to add it to his portfolio for 10 consecutive years. Throughout his realtor career, he has completed over 300 investment property transactions. Learn more at www.armchairrealestatemillionaire.com.

In his book Armchair Real Estate Millionaire, investor realtor Michael Dominguez provides the roadmap to crafting a portfolio of quality investment properties for positive cash flow. Filled with expert wisdom and a straightforward approach, this is your simple guide to property investment that creates consistent and sustainable wealth and savvy retirement planning—without taking over your life.

Financial freedom with property investment isn't about owning 100 doors. You want a fun life, not a frantic one! You just need a few quality houses, a couple of hours a week, and a comfy armchair!

Filled with expert wisdom and a straightforward approach, this is your simple guide to property investment that creates consistent and sustainable wealth and savvy retirement planning—without taking over your life. Investor realtor Michael Dominguez provides the framework to become a millionaire in 10 years with positive cash flow property and minimal risk.

And also discover:

• Who is on your power team of professionals?
• A formula to find the best tenants for you.
• Tips to increase the resale value of a home with simple upgrades.
• Case studies and lessons from risk-averse investors—and much more!

Real estate should fund your life, not run your life. Read Armchair Real Estate Millionaire and join the Triple Crown Club today!

Connect with Michael Dominguez:

• https://twitter.com/armchair_wealth
• https://www.instagram.com/armchair_wealth/
• https://ca.linkedin.com/in/michael-dominguez-a3208541
• www.facebook.com/authormichaeldominguez

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

02:40 - What led him to the real estate space as a realtor
03:50 - How he defines success with his stature now
05:03 - Tax challenges he's facing brought about by his dual citizenship
06:41 - What helped drive his personal and professional growth and sharing his life experiences
09:37 - Making things happen
10:51 - A leap of faith in an uncertain time into real estate
12:56 - Important thoughts on realtors being investors and dialing in into his real estate personal investing brand
15:04 - Becoming more investor-focused now than a realtor
16:29 - Paying it forward in the real estate investing world
21:22 - Branding lessons as a real estate investor and becoming an expert at what you do
23:54 - A business model that withstood the pandemic
27:07 - Becoming successful at real estate investing even with just one or two properties
28:31 - Investment strategies for first-time buyers and advice for investors finding passive investors
33:38 - A strategy that doesn't take as much time but will help you reach financial freedom
35:04 - Valuable thoughts on the government's initiative on the current housing situation and real estate
37:03 - Advice to someone interested in flipping, getting into short-term and midterm rentals
44:24 - Building relationships in growing his real estate business
45:33 - Thinking of your business in longer terms
46:31 - A favorite personal brand that he likes for his level of confidence and success
47:49 - Book resource that encourages him to live his best life
50:33 - An old-school tool that has worked for him
52:08 - A quote he lives by when it comes to accomplishing goals
54:15 - Talking about his book: Armchair Real Estate Millionaire

Key takeaways:

"Branding has been an integral part of my growth as an investor, and I learned a valuable lesson early on, to make your business grow larger; make your focus smaller." - Michael Dominguez

"Where my niche was, I stayed within my lane. And all of my promotions; all of my efforts - the shirt I was wearing, everything was related to constantly promoting myself as the expert." - Michael Dominguez

"Learn what potential investors might be looking for and their goals. I advise any realtor to start building a team of people in your community that you can now recommend so that you're the everything for that person, and eliminate any opportunities for the buyer to dismiss it." - Michael Dominguez

"As much as I love getting a deal, finding the right, quality property, quality location is my most important factor." - Michael Dominguez

"My advice to anyone getting started is, to become the market expert in one or maybe two towns. And once you can convince the person that you are the expert in that area, it will go a long way to giving credibility to having potential investors decide to invest their hard-earned money with you, because you are the expert." - Michael Dominguez

What you will learn from this episode:

• Learn the basic copyright understanding of using images, materials, writing, or anything you create or make, so you avoid getting into trouble with lawsuits.
• Find out what is the 'four-factor fair use test' so you get to know to what extent you can use a certain image or any material.
• Discover recommended resources for free commercial use and image search purposes so you get ones you can have for fair use and the ones you need to ask permission to use.

Using other people’s image or material without their permission could end up making you pay a penalty or get sued.

If you think about it, and as experience would have it, it would cost you only a small amount to buy the image or material you use than what you might end up paying in a fine or spend on lawsuits.

That is not something we want to happen to you.

How do you make sure you are using images or materials for free commercial use and not run the risk of copyright infringement issues?

In this episode, Paul talks about a personal experience of dealing with image use and the challenges he had with it. And he shares with us the lessons learned from that, as well as his own research about and around copyright concerns --- the key areas to consider when using other people's image and what you put out there as your content.

Even just the mere sharing of another's post on social media could mean infringement which is something you need to be aware of.

To help you with using fair use images and materials check out the recommended resources you can take advantage of using.

Just listen to Paul's thoughts and advice about this whole copyright issue, and you are on your way to avoid getting into copyright entanglement.

"Three points that you really want to think about in terms of using anybody's content. Know the basic copyright laws, read the terms and conditions of the platforms that you're using because every one of them will be different. And my best advice would be seeking permission, not forgiveness; you definitely seek legal guidance." - Paul Copcutt

Topics Covered:

02:06 - Relating an experience of using an image that has copyright to it and nearly gets him sued
04:53 - Saving a client from getting into the same trouble he did with using copyrighted images
07:01 - Not everything on the internet is fair game or fair use
07:51 - Three key areas to consider when using a particular image, material, writing, or anything you make or create
13:46 - The 'four-factor fair use test' you need to know about
16:38 - Two websites you can find free commercial use images or material
18:20 - More recommended resources you can use
19:51 - Why do searches for your own images
20:20 - Recommended resources for image search

Key Takeaways:

"The copyright symbol is not necessarily needed because it is presumed to be yours straight away. So when you see websites where you see printed materials, and it has that C symbol, it's not typically actually needed, from what I understand. No one can use your content or your work without your permission." - Paul Copcutt

"It's a common mistake or a common misconception that generally, you don't assume just because it's out there on the internet, it's fair game, or it's okay to use it." - Paul Copcutt

"It doesn't necessarily need to be that you're earning revenue. Commercial use does not mean necessarily just earning something from that presentation or from that piece of content; it could be that you're just personally benefiting from putting it out there." - Paul Copcutt

"You want to think about social media. And every platform has different terms and conditions. Much as we don't want to read into the details of terms and conditions, it is important to understand the terms and conditions when it comes to using content." - Paul Copcutt

"You want to ask permission, make sure that you have the right license to use as well." - Paul Copcutt

Resources mentioned:

Commercial Use Image Sites

• www.pixabay.com
• www.unsplash.com

Paid image sites

• www.istockphoto.com
• www.shutterstock.com

Can I Use That Picture Infographic:
https://thevisualcommunicationguy.com/2019/02/27/can-i-use-that-picture-infographic-revised-and-simplified/

Reverse image searching:

Google: https://support.google.com/websearch/answer/1325808/search-with-an-image-on-google-computer

Tin Eye: https://tineye.com/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

More than just mentioning and enumerating your values and what you do, it’s sharing those moments of how you displayed them in your dealings with clients and even any other person you encounter that makes you connect with people on a different level.

And when you talk about winning and growing in your real estate investing business, even differentiating your personal brand, nothing makes you more unique and relatable with people than your story.

What will make your story believable? It's showing and not just telling them. And the best way to bring your story to life is through videos.

When everything else is the same, and you're left with no other choice, the only thing that will make people decide is…YOUR STORY.

Why you should check out this episode:

• Learn about the power of YOUR STORY, how it differentiates you, and lets you connect with people on a deeper level.
• Discover the five dramatic demonstrations of a story that make people strongly resonate and decide to do business with you.
• Find out how you can leverage your story not just once but many times over for your real estate investing personal brand's scalability.

3 Rs Read Resource Reflect

Read:

Hot Seat: What I Learned Leading a Great American Company by Jeff Immelt

Resource:

iPad mini

Notion

Reflect:

"If you're willing to change your story, that's in your head; you can create the life that you want. If you're willing to change your perspective, you can create the life that you want. And it all starts with storytelling." - Jude Charles

"Keep going no matter what." - Reginald Lewis

In this episode, Jude Charles digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business.

Jude Charles is a filmmaker, author, and speaker.

For over 15 years, he has been producing documentaries for purpose-driven entrepreneurs.

He lives and breathes YOUR brand.

Connect with Jude Charles:

• https://judecharles.co/newsletter

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

04:53 - What makes stories for people so important
06:11 - The reason for people to hold back from telling their stories and why it's a wrong thing to do
09:08 - Key factor in storytelling that makes you connect with people
10:26 - What makes an impactful story?
13:13 - Making people lean in to your story
13:58 - The key to making an effective hook for your story
15:36 - Your story is your own and no one else's
18:16 - What ‘Dramatic Demonstration’ of proof is all about
21:09 - How you can best show your 'before and after' story as real estate investors
22:56 - Differentiating YOU with your story
24:41 - What makes videos an important medium to carry out your story
27:51 - Leveraging your story not just once but multiple times
30:34 - Discussing the three types of dramatic leverage of your story
32:21 - What's your endgame – making your storytelling powerful as real estate investor
36:41 - Understanding 'Dramatic Clarity'
37:42 - Getting back to your 'Why' - overcoming fears of going on videos
41:49 - What makes this personal brand a favorite of Jude
42:53 - One of the best business books that is Jude's favorite
46:09 - A quote he truly resonated with that he considers his favorite
46:48 - Sharing about who he believes are good storytellers and what makes them good at storytelling
48:53 - The different relationship created in a story

Key Takeaways:

"That's why story is important. It's what connects us; it allows us to get to know each other, even if it's our first time meeting. It's something different than just, Paul is a male who lives in Canada, or Jude is a male who lives in South Florida. No, there's a deeper connection. And that's why storytelling is so important." - Jude Charles

"That's the power of stories. And that is you're looking for that very specific moment. And that very specific moment helps me understand what you do, but how you're different in what you do, as well." - Jude Charles

"We talk to people every single day, test out the stories and see what people respond to see what gets them to lean in or what gets them to get asking more questions or what gets them engaged like they get lost in the story. Again, when you tell stories, it helps you build a deeper connection." - Jude Charles

"I strongly believe this. In 2022, as an entrepreneur, as a business owner, as an executive, you no longer have the option whether or not you tell stories; it is imperative to tell stories. Because not only is it used in every part of your business, but it's the only thing that someone can't duplicate or take away from you." - Jude Charles

"Hearing something said 1,000 times is not as powerful as seeing it once. That's the importance of not only just telling your story, but showing your story so that other people will believe and that is, belief is the currency I live by." - Jude Charles

"In my opinion, what I believe is that, as an entrepreneur, as a business owner, you need to show not just tell your stories, because when you create that dramatic demonstration of proof, people will believe it and when people believe they will become raving fans." - Jude Charles

Everybody has a story to tell. Part of your personal brand makeup comes from the stories, the things that happen to you that define who you are.

And today, on the 'personally brandtastic' podcast I want to share a couple of stories and give you some insights into what you could be doing to understand more about you, and then how you could use that in your stories, and communicate your personal brand.

Why you've got to check out today's episode:

• Learn how to find pivotal moments in your life that help you create your personal brand story.
• Find out about a personal brand assessment tool that helps in getting feedback from other people as to their perceptions of your personal brand.
• Learn how to use the tool to discover your personal attributes categorized into two areas that get you considered and that differentiate you.

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

01:08 - Paul's defining moments in life that help characterize his personal brand

07:21 - One element that can help you zero in on your personal brand

09:46 - Two types of attributes that people use to describe you and how this helps in getting clarity around your personal brand

10:26 - How to use the assessment tool and the questions asked in the tool to help you dig down into your personal brand

Anyone that has an inkling to write a book, should write it. Everyone has a unique story or insight that can be beneficial to others. Writing a book can also be a great business tool that can open doors for you to a new industry or create buzz around your personal brand. 

Whatever the function of your book, the process isn’t cut and dried. Do you go through traditional publishers, or do you self-publish, how long should the book be, how do you market the book, and who does the editing?

As someone that is new to launching a book, these details can seem daunting. We wanted to help take some of the guesswork out of the equation so we invited the best-selling author of ‘Self Publish and Succeed’, Julie Broad, to our podcast to let us in on some of the details on how to self-publish a book. 

Julie has done the heavy lifting where she now has the knowledge of what works and what doesn’t, as well as practical tips on where to start and what to do after your book is written. 

Tune in for sage advice and tips on how you can launch your own book!

Topics discussed in this episode:

• What should book launchers focus on?
• How to overcome the fear around writing a book
• Best practice for format
• How long does it take to write and publish a book?
• How important is the editing element?
• The importance of the hook
• The difference between traditional publishing and self-publishing
• Can you get on a bestselling list if you are self-published?
• What are book sales like as a self-publisher?
• Is there an optimal length of a book?
• Tips for someone struggling to write their book
• Recommended first step to take
• Thoughts on selling one chapter at a time
• What happens after the book is written?

If you are interested in writing a book but don’t know where to start, head to booklaunchers.com/7steps to find out how!

Head to Apple Podcasts or wherever you listen to podcasts to get more episodes!

Connect with Paul Copcutt:

Website

LinkedIn

Email

• Craft compelling personal brand stories on LinkedIn to captivate your audience and establish a powerful professional narrative.
• Optimize your LinkedIn profile to elevate your personal brand and attract valuable connections and opportunities in your industry.
• Infuse your LinkedIn profile with authentic personality to stand out as a thought leader and create meaningful connections with your audience.
• Cultivate valuable connections and foster collaborative opportunities on LinkedIn to expand your professional network and amplify your personal brand.
• Develop thought leadership content on LinkedIn to position yourself as an industry authority and drive meaningful engagement with your audience.

What you will learn from this episode:

• Learn about the action steps to gain back your credibility and prove your worth even when everyone around doubts your capability to stand up again.
• Find out how personal branding plays a role in the long-term game of building your business.
• Discover how you can use your retirement funds without incurring taxes and penalties.

3Rs Read, Resource, Reflect:

Read:

Blueprint to Your Best Retirement: How to Access Your Retirement Account Penalty and Tax-Free by Daniel Blue

Resource:

Real Business Owners podcast

Calm - a meditation app

Reflect:

"Do it despite. Do it despite how you feel, whatever it is, you need to do it, despite." - Daniel Blue

Hitting rock bottom -- Addiction crushing you in, you lose your job, drop out of college, nowhere to stay after losing your house, not even your car is spared, and you're left with a little daughter to take care of.

That seems to be quite a hopeless case. Yet, something is noteworthy as our guest, Daniel Blue, this week turns his helplessness into building a seven-figure business.

How are you supposed to stand up and start anew?

In this episode, our guest for today shares his journey from addiction and how he was able to defeat everything, remain sober for more than a decade, prove his worth once again, rise to the top and become the success story that he is today.

It may seem an impossible feat to many, but with the renewed credibility he brings and the life lessons learned, he now helps people find solutions.

With an insurmountable challenge before him, what saw him through was a strong mindset and confidence to conquer everything. And who could better share the action steps to overcome struggles in life than him?

He also talks about the business he founded, Quest Education, and how that helps many people find alternative investment opportunities and use their retirement accounts penalty and tax-free.

Daniel Blue is a regular contributor to Forbes.com and is the owner of Quest Education, a company that helps entrepreneurs obtain capital for their companies, pay off high-interest debt and make money tax-free using a self-directed retirement account.

Under Daniel's leadership, Quest Education has reached the seven-figure mark two years in a row and has customers in all fifty states.

His story is unique in the sense, as he had a daughter when he was 19 years old and overcame addiction to Oxycontin at 20 years old. Those two life-changing moments helped shape Daniel into the man he is today.

Topics Covered:

03:17 - His turning point from drug addiction to being clean and starting anew
08:06 - How he sees himself handling the conversation about his addiction with his daughter when the right time comes
09:54 - Using his painful past as a motivation to become successful
11:34 - Why do social media bullies put someone down and how to overcome them
13:01 - What makes a strong and resilient mindset
15:00 - Action steps he needed to do to start on a clean slate
18:56 - Going all into gaining back his credibility
21:13 - What is Quest Education -- how can you get access to your retirement funds without having penalties and taxes
25:09 - Marketing strategies to attract clients and why personal branding matters a lot
27:57 - Ideal age range of customers they attract
28:33 - Different ways Quest Education provides services to people
30:41 - Why keep adding value and not spamming
32:24 - What makes this favorite personal brand not leave a bad taste in the mouth when reading their emails?
33:49 - The reasons why this podcast show is his favorite
35:23 - His favorite quote
36:23 - Conquering limiting beliefs

Key Takeaways:

"You have to be able to learn from your mistakes, move on, and be able to learn from those failures because I'm ultimately a better person today because of the huge failures that I made in the past. It sucks, but it's who I am." - Daniel Blue

"I feel like the tougher the shit you deal with, the harder it is, the more it's pushing you to the limit, the more stressed, more anxiety, typically on the other side of that struggle is success." - Daniel Blue

"The first thing that comes to mind in creating a resilient mindset is building self-worth. Affirmations work; I believe in them. I believe they're a tool. However, it's about confidence. And the way you can develop confidence is by keeping the promises you make to yourself. And if you can keep promises that you make to yourself, you inherently build up your self worth." - Daniel Blue

"Networking and relationships have been a big reason I've been able to get to where I'm at today." - Daniel Blue

"I just started with the basics; I started with seeking out relationships with other people that were in a good place mentally. They had good relationships; they had good health, they had a good mindset. It's just small wins; it's just consistently putting yourself in the right place, at the right time, and controlling what you can control." - Daniel Blue

"If you're American, the big problem that you have is, if you have a retirement account, you really can't access it without paying penalties and taxes. And it's a lot of penalties and taxes to the IRS. We're talking 20, 30, sometimes 40% that you lose. And so we show people how to access money in their retirement accounts penalty and tax-free." - Daniel Blue

"If you want to use your retirement accounts to invest into real estate, there might be a way that we can help you structure your retirement accounts a little bit differently, to get those results to get you out of debt to get you the funding to invest in real estate and not have to pay penalties and taxes on your hard-earned money." - Daniel Blue

"Personal branding has been a big part of what we've been focusing on especially this year and positioning ourselves to, you know, generate some organic traffic, so we definitely get some business from people just reaching out to us." - Daniel Blue

"If you come from a place of confidence, then it's a lot easier to dismiss that voice in your head that is selling you a reason not to do something or selling you on questioning yourself." - Daniel Blue

Additional Resource:

• Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

Connect with Daniel Blue:

• danielblue.me
• yourquest.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

• Create Compelling Educational Email Courses: Learn to engage your audience and boost brand authority through valuable email content.
• Leverage the Benefits of Email Courses for Business Growth: Increase customer loyalty and drive conversions with targeted educational content delivered directly to their inboxes.
• Design Effective Lead Magnets: Attract and nurture high-quality leads by offering valuable incentives that resonate with your target audience.
• Implement Feedback-First Product Development: Improve product-market fit and customer satisfaction by prioritizing user feedback in the development process.
• Build a Personal Tribe Online: Cultivate a loyal community around your brand, fostering meaningful connections and driving long-term engagement.

• Website: https://garethbdavies.com/ 
• Twitter/X https://link.garethbdavies.com/x-pc 
• LinkedIn https://link.garethbdavies.com/li-pc 

What you will learn from this episode:

• Find out how you can distinctly get across your unique value proposition
• Understand the reason behind doing a brand audit
• Find out the four key things you need to measure in your brand audit to help make you ‘brandtastic’

3R's - Read, Resource, Reflect

Read: 

Zag by Marty Neumeier

Resource:

Zag brand statement “Our brand is the only (category) that (ZAG or unique feature).”

E.g. Our brand is the only real estate investor who does home buying walkthroughs via Facetime to keep you safe. 

Reflect:

“Don’t strive to be a leader in your category. Create a different category and be the only one in it.” - Joe Calloway

Summary:

Why being brandtastic matters? What do you need a brand audit for? Why is it even necessary?

You might have a viewpoint of what your brand is, but that is not reflected in how the market perceives you.

A brand audit gives you insights into your strengths and weaknesses. It lets you find threats and opportunities. And ultimately helps you align with your market’s expectation of your brand. 

In this episode, Paul demonstrates how you can clearly communicate what you do uniquely and differently as a real estate investor brand. And this helps you to be remembered and referred to, as this is what the goal is in the final analysis. He gives important reasons why you do regular brand audits. He also shares some concrete ideas and actions that you can take away and use right away in your real estate investing business any time now.

Topics Covered:

01:09 - Paul’s message of thanks

02:05 - Any question about branding or marketing?

02:41 - What does ‘brandtastic’ mean?

03:37 - Sharing Joe Calloway’s thought on being ‘brandtastic’

04:40 - Talking about Marty Neumeier’s recommendation around brand zagging

07:23 - Why a brand audit?

09:27 - Why do you need to measure these four important things in your brand audit: analytics, buyers, competition, and data?

13:49 - Suggested time interval for your brand audit

Key Takeaways:

“I do find with a lot of real estate investors, they focus a lot of time in looking at the impact of their marketing, but they don't spend a lot of time looking at the impact of their brand. And marketing gets you the attention. But the brand will be the reason why somebody chooses you.” - Paul Copcutt

“That's why you must think about your brand. And you spend time on a regular basis to audit that brand and what are the perceptions of that brand, because you may have an opinion around what your brand is, but it’s not what's being truly reflected in the marketplace.” - Paul Copcutt

“What are people saying about your brand? Do you really know what they're saying?  And a brand audit might give you that insight.”  - Paul Copcutt 

“It's critical that what's being perceived and the analytics of your website where you're driving people to, because everything else that you do outside of your website, if you treat your website like a home country gives people a flavor for your home country. But it's not the same as people coming and visiting your home country, which is your website.” - Paul Copcutt

“When you make a decision around a brand, there's some kind of emotional connection. You want to know what is that emotional connection that's happening between you and your potential clients or your existing clients.” - Paul Copcutt

“Serving your customers, serving your prospects is critical in terms of understanding your buyers.” - Paul Copcutt

“You can get a deeper understanding of your competition, just reach on places like Facebook, for example.”  - Paul Copcutt

Additional resources and recommendations: 

Brand Audit Checklist

Download here http://reibranded.com/checklist/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

Beyond the fact that you should always be doing the basics no matter the market, Jen Du Plessis has five strategies for working less and making more money. She went from $50 million to over $100 million following these steps and having fun; she also shares three key steps to making it all work.

Why you've got to check out this episode:

• Learn to look into the prized core values of your business and personal brand, so you don't compromise the principle of non-negotiables.
• Discover how to develop work-day-themes, so you get intentional with what you do and energized every day at work.
• Find out how to get things done and achieve results quickly while enjoying life.

Are you in a never-ending fight-flight-fun mode? Do you always have this 'fear of missing out' that you want everyone to know your 'busyness' and enjoy sharing it everywhere?

Perhaps you are too engrossed with many things in your mind and glorify busyness so much that you forget what is most important- yourself and your health.

Why not pause, breathe, and realize that 'busyness' doesn't always make you look accomplished.

In today's episode on the 'personally brandtastic' podcast, Jen Du Plessis shares how you can have it all without doing it all. She drives home the point of designing a life that fulfills you and one you truly want by working on purpose while having the time of your life with family and loved ones. Her five strategies got her from $50 million to $102 million while working only four days a week.

3 Rs Read Resource Reflect

Read:

Think and Grow Rich by Napoleon Hill
Rich Dad Poor Dad by Robert Kiyosaki
Outwitting the Devil By Napoleon Hill
The Compound Effect by Darren Hardy
Bigger Pockets podcast

Resource:

Reach app

Reflect:

We flatter those we scarcely know. We please the fleeting guests. But we deal many a thoughtless blow to those we love the best." - Jen's Mom

"You don't have to be great to start; you have to start to be great." - Zig Ziglar

“If you'll do what's easy, your life will be hard. If you do what's hard, your life will be easy." - Les Brown

Jen Du Plessis, America's Mortgage Mastery Mentor helps mortgage loan officers and real estate agents who are overwhelmed, stressed out, and sabotaging their personal lives for the sake of their business to multiply results in record time and have the courage to say yes to their personal lives (which sometimes means saying no to clients).

During fifteen of her 37-year career in the mortgage industry, Jen has been listed in the top 1% of loan officers nationwide; spending 3 years in the top 200 of nationally ranked originators, and has funded over $1 Billion in mortgage loans. She is recognized as an Influencer in her industry as the best-selling author of LAUNCH-How to Take Your Business to New Heights, top podcast host of Mortgage Lending Mastery, and highly sought out and charismatic speaker; speaking on stages with such icons as Darren Hardy, Tony Robbins, and Les Brown.

Today Jen is passionate about empowering mortgage loan officers to achieve professional and personal breakthroughs so that they stop the daily chaos by identifying their priorities to gain calm to take back control of their business and life. She is guiding her coaching students to attract clients rather than chasing them. And lastly, she is devoted to helping each student's business grow exponentially rather than hitting the reset button to have the same results year after year.

She has been seen and heard on Good Morning America, Sirius/XM Radio, Voice America, and Mortgage News Network. Jen has been featured in publications such as The Wall Street Journal and The Washington Post; is a regular contributor to Mortgage Executive Magazine and Mortgage Women Magazine and has been recognized with the Women with Vision Award as one of the Top Women in the Mortgage Industry.

• Get you FREE 7 Strategies Resource to transform your business mindset: https://www.dropbox.com/s/7i8jt95df4upolq/7%20Quick%20Ways%20to%20Kickstart%20Your%20Glass%20Ceiling%20Breakthrough.pdf?dl=0

Connect with Jen Du Plessiss:

• Website https://www.jenduplessis.com/
• LinkedIn https://www.linkedin.com/in/jenniferduplessis/
• Facebook https://www.facebook.com/JenDuPlessis22
• Instagram https://www.instagram.com/jenduplessis/
• Twitter https://twitter.com/JenDuPlessis
• YouTube https://www.youtube.com/c/JenDuPlessis

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

03:05 - What can go wrong with doing it all
04:51 - How 'glorification of busyness' looks like
06:24 - Fear of missing out: what it boils down to
08:25 - You should come first before anything else
09:26 - The cost of getting preoccupied with everything
10:20 - Speeding up to slow down
12:36 - Find out what you love doing
13:49 - What integrity means for Jen
15:39 - Shaking off the chaos and stress in your life
19:19 - What it means to do the basics and how to get the clarity around your systems
22:40 - Being on demand versus being in demand
24:53 - Successfully developing a good habit
28:03 - Becoming the top performer that you can be
31:54 - Getting things done but still having fun
34:43 - Making more from $50 million to $102 million by working only four days a week
38:27 - Keep going with the basics even amidst changing markets
44:50 - Be the voice of reason
46:07 - A personal brand she loves for having the biggest heart
47:31 - Books she loves to read
50:21 - Jen's inspiring message: "Live your legacy while building it, don't wait."

Key Takeaways:

"We feel like we have to do it all. But we can actually have it all without having to do it all." - Jen Du Plessis

"I feel like what we're doing is we're sacrificing our health to create wealth, and then, later on, we're going to sacrifice our wealth to maintain our health." - Jen Du Plessis

"We have to put ourselves first. If we're preoccupied with all the other things going on, we can miss things that could be a financial disaster. When I've got my head on straight, everything else aligns. And so that's most important. And I've proven it that you can double and triple your business and your income by doing that instead of the other." - Jen Du Plessis

"It's amazing how we can have a meeting with someone and put our phone away. But when we're having dinner with our family, and the phone rings, we get up and get it; we would never do that with a client." - Jen Du Plessis

"You should never go back to basics. Basics should always be basics." - Jen Du Plessis

"To override a bad habit, you have to replace it with a good habit." - Jen Du Plessis

• Strengthen your business ties by demonstrating heartfelt appreciation.
• Deliver unforgettable gifts that leave lasting impressions on clients.
• Create a solid foundation of trust by engaging and collaborating with your local community.
• Navigate your personal and professional aspirations with purposeful goal-setting.
• Uncover powerful tools for real estate success through our affordable coaching program, Database Doctor.
  
  

• Consider using Mailbox Power for automating gratitude through gifts, cards, and postcards. Visit Mailboxpower.com/Realestateagent for classes on how to use it as a real estate agent.
• Check out PersonalizationMall.com for one-off personalized gifts.
• Choose a CRM system that you will actually use and input valuable information.
• Focus on giving gifts that are about the receiver, not promoting your own brand or business.
• Make sure the gift makes more than one impression, so it stays top of mind for the recipient.
• Avoid giving generic or potentially offensive gifts, like bottles of champagne.
• Consider giving personalized items such as cutting boards or watercolour paintings that can make a lasting impact on the recipient.

Why you've got to check out this episode:

• Discover a 12-minute a day technique that helps take you from a six figure income to a seven figure income.
• Find out how to play the game of life at your full potential rather than just at 20% of your potential
• Learn how to be an A-player leader who is strongly driven for growth and success

3 Rs Read, Resource, Reflect

Read:

Think and Grow Rich by Napoleon Hill
How to Win Friends & Influence People by Dale Carnegie
Psycho-Cybernetics by Maxwell Maltz

Resources:

12-minute methodology
Apple Podcasts app

Reflect:

"What you envision in detail on a daily basis is what shows up in your life." - John Mitchell

“You can net 6 figures from working hard. But you can’t net 7 figures unless you are working smart” - John Mitchell

Do you still work hard and not smart in your real estate investing business?

Do you want to earn from a low six-figure to a seven-figure income?

Are you prepared to become driven and live not just the average but exceptional life?

Are you curious about how to live life at a much higher level and your full potential?

Let's find out!

In this episode, John Mitchell shares his 12-minute a day methodology that impacts his life and business in leaps and bounds that he has never imagined before.

He can only look back now with gratitude and eagerness to help others do the same. Here he is willing to share what he has found to be working in his life and business with the rest of the world.

John Mitchell's story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn't as successful as he thought he should be. To rectify that, he decided to find the "top book in the world" on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich.

The book says there's a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John's technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas' McCombs School of Business, one of the TOP 5 business schools in the country. He is also the "mental coach" for the head athletic coaches at the University of Texas as well.

Topics Covered:

02:21 - John's story of a life-changing moment at 50
07:24 - From practicing as a CPA to becoming a real estate entrepreneur
08:51 - What more is it than the money - going from six-figure to a billion-dollar income
13:35 - Influencing that part of the brain that controls daily actions
15:37 - Setting intention and forming habits as real estate entrepreneurs
16:34 - What is this 12-minute a day technique, how, and for whom does this work?
23:02 - Making a thorough but concise articulation of your life
24:24 - Setting bigger goals and requiring a high degree of accountability in achieving them
26:38 - Why this 12-minute a day technique only works for driven people
28:16 - Playing the game of life at your full potential
33:01 - What makes a driven person?
35:39 - Indicators of someone driven for success
37:31 - What it takes for this '12 minutes technique' to influence the subconscious mind
39:12 - A three-step process to get the '12-minute a day technique' working
44:01 - Making the most of the power of deep thinking
47:58 - John's words of wisdom
49:00 - A favorite brand he picks for making things simple most of the time
50:40 - Books he considers powerful and is a game-changer
52:23 - Tools he considers the best to use to communicate with one's tribe
53:12 - Looking forward to launching his podcast

Key Takeaways:

"I can see why it was happening. I was just playing the game of life and the game of being an entrepreneur at a much higher level. I mean, it worked because I was focused only on what moves the needle; I had tripled my discipline. And I had new ideas come into my head every week that weren't coming in before. And I just became fascinated by the fact that you could take two key scientific principles, and so, materially impact your success and achievement in life." - John Mitchell

"Think and Grow Rich talks about playing science to your life, that pure success, based on the central concept that 95% of your daily actions are unconscious. And so think about this. If that's true, then they have a higher level of success than you currently have; you have to influence those unconscious daily actions. And you do that by proactively influencing the subconscious mind." - John Mitchell

"My actions determine my success, I can only influence my actions with repetition, not with logic." - John Mitchell

"We're on autopilot most of the day, and we're wired for being reactive, negative, and that's exactly the opposite of the way we want to be if we want to be productive, creative, and happy. The only way you can override that innate programming is to program yourself with some sort of repetition." - John Mitchell

"When you create that clarity and feed it to yourself every day,  after 21 days that affects your daily actions." - John Mitchell

"So much of what I'm doing is... sure the methodology works, but it only works if I have the right person. And they got to be willing to put in as much effort in creating that clarity." - John Mitchell

"If we're gonna take 12 minutes to influence the subconscious mind, we got enough time to influence how I am as a husband, how I am with my health, how I look at my life, as well as my business." - John Mitchell

John's gift for you:

Break Through to Netting 7-Figures Per Year. Watch this 3minute video: https://thinkitbeit.com/3-minute-training/

Connect with John Mitchell:

• ThinkItBeIt.com
• Email: john@thinkitbeit.com

Additional Resource:

Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Discover what is called a three-legged stool paradigm that is crucial in sustaining your business
• Learn about the five reasons why small businesses fail so you turn them around and become successful
• Find out this important silo you should work on for your business continuity

3Rs - Read, Resources, Reflect

Read:

Paradox of Choice by Barry Schwartz

The Checklist Manifesto: How to Get Things Right by Atul Gawande

Resource:

Quartz

Medium

Reflect:

"Better to be silent and thought a fool than speak (or tweet) and remove all doubt" - Abraham Lincoln

With many moving parts in starting and running a business, you must know what you do.

It's also important that you learn from others' mistakes, so you avoid the cost of committing the same blunders over again.

What's best is taking the necessary steps to manage one's business from a financial and entrepreneurs perspective.

There's no challenge that an entrepreneur faces that our guest for today, Henry Daas, does not know about. That's why in today's episode, he shares with us his insights, wisdom, and knowledge of taking charge of one's business.

Being a real estate investor, just like any business, is tough. As a serial entrepreneur with significant business experience, Henry shares essential lessons learned from decades of building businesses in different industries.

Having committed mistakes in the first few attempts at the start of his business career, he came up with these five aspects where most entrepreneurs find struggle in. It comes in handy as it makes you aware of what to avoid and what to work on.

Newbies and seasoned entrepreneurs alike can learn a ton as he touches on financial literacy.

With vast experience and expertise garnered over the years, he finally sat down and came up with a three-legged stool concept that is of immense help in how he conducts business matters, something that he also teaches his own clients.

He talks about the seven silos a business should have, of which he singled out and went in-depth on a particular one as it is one crucial aspect of business you shouldn't be missing out on.

Henry Daas is a serial entrepreneur, business coach, screenwriter, and self-described 'ordinary guy'. And now personal finance coach! Born in Brooklyn at the tail end of the Eisenhower years, he has lived his entire life in and around NYC. He has lived his life in and around money, as well - from cutting lawns as a kid to managing a stock portfolio as an adult. And everything in between. FQ is the culmination of his six decades of financial knowledge and experience.

Topics Covered:

03:45 - Important thoughts from being a serial entrepreneur
04:39 - Rent before you buy and the trappings of the cubicle life
05:52 - Why newbie entrepreneurs find it hard to get past the struggles that they face
07:02 - Reasons people come to him for help
09:17 - A three-legged stool paradigm he teaches and uses in his business and with his clients and hiring matters
12:55 - Five reasons small businesses fail
14:45 - His primary reason for writing a book
16:02 - What's behind the pivot in his business
18:33 - An important advice to real estate investors from a financial view of business
21:12 - What a scarcity mindset looks like
24:13 - One silo among the seven that you need to focus on for your business' sustainability
25:53 - The reason behind studying real estate to obtain a license at this time
29:19 - Three important things in real estate
30:14 - How he hopes to contribute to the real estate industry with his significant knowledge of business
33:11 - Brands that he likes
34:39 - Why he loves these men as leaders and entrepreneurs
36:32 - His thoughts on the crypto craze
46:45 - Tools he loves using and which he enjoys
47:55 - Talking about his writings and screenplays.
50:54 - Sharing about his own brand of shirt
52:18 - His favorite quotes
53:28 - Questioning your motivation for doing something

Key Takeaways:

"Confusing passion with commitment -- sometimes people are insanely passionate. But then, when it comes down to the drudgery, they lack the commitment necessary to follow through, just like the entrepreneur who lacks the commitment to cut the umbilical cord from their employer and go alone. That's tough." - Henry Daas

"The fact that they reached out to me is an indication that it's not working for them, that there's some kind of a problem here and you can't, it's hard to be a slave to multiple masters. It's hard enough to be a slave to one master." - Henry Daas

"The ones you're really good at, you should do all of those, if you can, if you have the bandwidth to do it. And the ones that you're not so good at, you should find somebody who's really good at it, and pay them to do that for you." - Henry Daas

"Just because you don't pay yourself doesn't mean that your time is valuable. It has value. And I guarantee you, as an entrepreneur, it's higher than the value it is for somebody that you hired." - Henry Daas

"If you can't find me a bunch of people out there who either tried and failed, and tell me why they did and why you're not going to, then I have to believe that there's no business there." - Henry Daas

"I'd rather be right than happy. I know so many people who are like that. They will fight tooth and nail and destroy friendships just to prove themselves right. It's like, let it go. Is it really that important for you to be right?" - Henry Daas

Additional resources:

• If you'd like to chat with Henry about entrepreneurship, money or anything else, use this link: https://daasknowledge.com/contact/
• Download for FREE Henry's book 'Financial Intelligence FQ': https://bookbaby.daasknowledge.com/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Henry Daas:

• henrydaas.com
• daasknowledge.com
• LinkedIn
• Facebook
• Twitter
• Instagram

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Want to know where your real estate investing business stands right now in terms of branding and marketing?
Take our FREE business optimizer assessment.
Just click here: https://reibranded.com/boa/

What you will learn from this episode:

• Find out the core conversion pages of your website and how you need to be working on them to help you get the right leads
• Learn about the four key areas you need to be making the right choices on so you really focus in on them ensuring your message resonates and consequently people take action
• Discover how to 'think REI' so you make things inviting enough for people to take the next step with you

Summary:

Randomly putting things out there and not knowing whether it's working or not will not be something you want to happen when marketing your real estate investing business.

How do you let people figure out what the next step they need to do and take action with you?

In this episode, Paul talks about the analogy of a home country and its embassies when it comes to your website and social media, what you should do in your embassies, which is social media, so they will lead your visitors to your home country, which is your website.

He points out useful statistics to help you gauge in terms of prospects and real estate investing lead generation.

Thinking about consistent content, whether the short or long-form and how you can grab people's attention, build your authority, and create expert-driven content.

He makes us think of things in terms of what to do online so you focus on the client and not yourself. In the same way that he cautions us what to avoid doing online.

Let's hear him talk about the type of marketing that creates an emotional attachment with people so you connect well with them and eventually they take the next step with you.

He doubles down on making calls to action so you get them to do what you want them done.

Let's dig down on the offline ways of doing things considering the pandemic we are in, so you do things differently in your real estate investing business for you to stand out from your competitors.

Whatever you do, it's wise to be making the right choices in terms of these crucial areas in your real estate investing business. That's why Paul shares action steps you can use to hone in on things worth spending your time and effort on.

"Think different, be different. Stand out." - Paul Copcutt

Topics Covered:

03:38 - Key elements to being very sure about your real estate investing brand foundation
05:02 - What most real estate investors do with their marketing and fall into a trap
06:27 - Stats that helps you in prospects and lead generation strategies in terms of the motivated seller market
08:24 - The analogy of a home country and its embassies when it comes to your website and social media
10:06 - What are the core conversion pages of your website?
13:51 - Think about the consistent content - Short-form and long-form
15:00 - What to avoid doing online
15:28 - The value in personalized marketing
15:56 - Don't forget to ask for an action
16:21 - What's with spamming
17:04 - Offline efforts you can be thinking about doing
18:07 - Creating and nurturing relationships
19:16 - Four key areas you need to be working on and making the right choices on
22:13 - Why you need to 'Think REI'

Key Takeaways:

"Think about the analogy of a home country and its embassies. If you think about the social media accounts, in particular, Facebook, Instagram, LinkedIn, Twitter, wherever else you happen to be active. Think of those as the embassies and the goal of those embassies. The activity that you do on those platforms is to drive people back to your home country, which is your website." - Paul Copcutt

"There are five key pages that you want to think about, or sections of your website that are kind of core conversion pages. The homepage really needs to answer straight away, will you solve my problem?" - Paul Copcutt

"Don't make it all about you. You don't need to be the hero. The hero is your client." - Paul Copcutt

"Don't try to target everybody, you can't be everything to everyone, because then you really know nothing to nobody." - Paul Copcutt

"Start to really hone in on a specific target audience. Don't forget to ask for an action. Any marketing that you're doing, if you're not asking for somebody to take the next step, they're not going to figure that out." - Paul Copcutt

"You want to really spell it out for people feeling very comfortable. Addressing what is effectively going to be our new normal for quite some time." - Paul Copcutt

"Don't forget to double down on relationships, people are craving connection of any type right now. - Paul Copcutt

"Low-Cost options work way better than spending a ton of money in the wrong direction." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcastl@paulcopcutt.com

Music: Thank you to Zoax for the intro music

Ever given up on a brilliant idea before you’ve barely even begun to flesh it out? This is often the case when it comes to anything that involves learning how to use new and seemingly complicated technology, like live streaming. 

A form of content creation that’s become so commonplace it’s probably already crossed your mind to try it out, our guest this week is here to talk about all things live streaming.

YouTube Live, podcast and blogging host and coach Shelley Carney shares her ideas about how you can utilize live streaming to build your business and personal brand, and gives advice on the more technical side of things. 

She has several suggestions on how to get started in the content creator space, from viewing your audience as team members, to throwing out any fears you have that are holding you back and to just get started! You should expect to change as you go, but that’s all part of the journey. 

Tune in to hear Shelley’s top tips, anecdotes on when things go wrong and why she loves singer and songwriter Weird Al Yankovic’s brand. 

Topics discussed in this episode:

• Live streaming or live casting?
• Creating a social media storm of content
• Live casting, it’s a lifestyle
• The beauty—and success—of authenticity 
• Creating your own, at-home studio
• Shelley’s equipment suggestions
• Just get started!
• Using multiple platforms at once
• Creating a loyal audience
• The show flow
• Integrate a call to action (CTA)
• How to edit blog posts
• What to do when things go wrong
• Owning your brand, even if it means being weird!
• Shelley’s favorite resource, StreamYard

To get in touch with Shelley, head over to her website, where you’ll find lots of different useful resources and links to her work: https://solo.to/shelley 

If you’re looking to get into the content creator space, find her latest book, ‘Livecast Life: The Content Creator Lifestyle’, which is a free guide on how to get started with your own show: book.livecast.life

You can also listen to her livecast, ‘Messages and Methods’: https://www.livecast.life

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email paul@paulcopcutt.com 

What you will learn from this episode:

• Find out how your real estate investing business can leverage the power of story.
• Discover the seven essential stories that guide you how to write a story that emotionally connects with your audience for them to take action with you.
• Learn what stories to tell and how you can use them in your sales and marketing strategies.

3R's Read, Resource, Reflect

Read:

The Seven Essential Stories Charismatic Leaders Tell by Kurian Tharakan

Influence: The Psychology of Persuasion by Robert Cialdini

Resource:

Slack

Reflect:

"Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive." - Howard Thurman

More than the house and other real estate properties being bricks, cement, structure, or pavements, how do you make them come alive in your prospects' imagination and create an emotional connection?

Besides the features and benefits, how do you inject an entertainment angle to your marketing so something sticks with your prospects and they convert?

Religions from the world over have done it and successfully gather people to rally behind them and their beliefs.

Storytelling makes that possible.

Our guest for today's episode can teach anyone to be more charismatic, compelling, and persuasive through a simple framework "The Seven Essential Stories Charismatic Leaders Tell."

Kurian Tharakan is based in Edmonton and is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors. He has over 25 years sales and marketing experience, and is the author of the Amazon bestseller, The Seven Essential Stories Charismatic Leaders Tell which details how anyone can move people and mountains with the power of story.

He has consulted for companies in numerous sectors, including Professional Services, Manufacturing, Distribution, High Technology, Software, Non-Profit, and the Life Sciences.

In addition to his consulting practice, he is also an Executive in Residence at the business accelerator TEC Edmonton where he assists clients with their go-to-market strategy.

Prior to StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta based software firm where his team achieved notable wins with several US Fortune 500 companies.

Topics Covered:

03:08 - The power of story
03:57 - How stories facilitates culture
05:31 - A universal story category that captures people's attention
07:42 - How the 'mighty winds' story category relates to solopreneurs and small business entrepreneurs
10:30 - Redesigning your ship and building it years ahead
13:46 - The whole story about the future of the office
14:48 - A template to help you create your seven stories to move people and mountains
18:11 - What are the keystone elements to guarantee a win
21:53 - How can real estate investors and professionals make use of these seven-story categories in their sales and marketing efforts?
29:38 - What should you not do with storytelling?
31:12 - Types of stories you can tell
32:44 - What makes his favorite brand a valuable company?
34:03 - A business book he recommends that got him floored the first time he read it
35:15 - Current tool that he enjoys using
36:16 - A quote he considers his all-time favorite

Key Takeaways:

"Facts by themselves are very boring, until infused with meaning and then told in story form. And that's how you make it stick. And what happens when you make it stick is you get the response that you may want." - Kurian Tharakan

"Regis was the personal marketing consultant to Steve Jobs. And he used to say that great marketing takes its cues from great religion. And if you think of any, in order for religion to get more people into the religion stand, you have to tell great stories. And it's not just one story, it is a series of stories that are all welded together and merged to form a storyplex." - Kurian Tharakan

"Story four is all about the enemy we face,not necessarily a person, it can also be something that we choose to overcome, something that we fight for or fight against." - Kurian Tharakan

"When you tell all these stories, the imagination lights up and it becomes more than a bunch of bricks and HVAC systems, pavement, and concrete there. It becomes a story that comes alive which supports the price that you are asking for." - Kurian Tharakan

"If all other things are equal, now you're comparing one property to the other property. Now, the story is what makes it come alive. One story, you as whatever it is, developer, a real estate agent, mortgage broker, that is your responsibility to install that story in all its grandeur in that prospect's head." - Kurian Tharakan

"The ultimate thing is, sales is in large part, although it's about delivering functional value propositions that are functionally relevant and emotionally significant, there's a significant amount of entertainment value associated with this as well. When I say entertainment in this context, I say storytelling, tell stories." - Kurian Tharakan

Additional Resource:

• Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

Connect with Kurian Tharakan:

• strategypeak.com
• LinkedIn
• Twitter
• Email: kurian@strategypeak.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

• https://paulcopcutt.com/
• https://www.facebook.com/paulcopcutt/
• https://www.linkedin.com/in/paulcopcutt/
• https://twitter.com/paulcopcutt
• https://www.instagram.com/paulcopcutt/
• https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw

Other episodes you’ll enjoy:

Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn
https://paulcopcutt.com/episode150/

From 6 Agents to 150: Scaling a Real Estate Team in 5 Years
https://paulcopcutt.com/episode149/

Being a Transaction Engineer: Overcoming Fear and Failure in Creative Investing Where Every 'No' is Worth $500
https://paulcopcutt.com/episode148/

Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb

Why you've got to check out this episode:

• Find out the critical steps you can do to strengthen your brand foundation
• Discover the two personal branding assessment tools that help you choose the language to use when communicating and marketing to your target audience and the people you want to influence.
• Find helpful and practical ideas and insights on how you can showcase your REI personal brand and attract the right audience.

Like anything you want to succeed at, building a strong personal brand takes time and the need to follow a process.

But once you've established your brand's core foundation, the rest follows.

Understand this three-step system and create a solid ground for your real estate investing personal brand.

In this episode, Paul shares how you can start developing and building a strong personal brand that clearly communicates your message to your target audience. Your personal brand can help differentiate you from others, and influence the right people to choose YOU over your competition.

Topics Covered:

00:48 - First step to the 3-step process for a successful and distinguished REI personal brand

03:00 - A personal branding assessment tool you can use for personal assessment

04:07 - Two buckets of personal attributes that help you to communicate to your target audience

05:13 - Why the need to identify your target audience at the same time know your competition

06:09 - What this second step is all about and how it helps you with

06:58 - A must for your personal branding

07:27 - What you need to understand with this third step of the personal branding process

08:48 - A wrap up of the 3-step process for a successful real estate investing business

Key Takeaways:

"I'm not a fan that a weakness can become a strength, but it's certainly good to be aware of your weaknesses and how you can minimize those and the impact that they have on your brand. But better to spend time leveraging your strengths." - Paul Copcutt

"Identify who your target audience is, you can't try and be something to everybody, because then you'll be nothing to anyone. So, it is vital you identify who your target audience is; it's not so much that you won't attract other people from outside of that target audience, but you only have a limited time and resources that you can invest in branding and marketing yourself." - Paul Copcutt

"Nowadays, a website is almost a must; people will Google and try and find you straight away by looking at a website or finding your other online presence. A website is kind of like your home country; it's where you can direct people to, it's where you can control the message. And you can control the traffic, and everything else versus anything else that you do elsewhere is under the control of other people." - Paul Copcutt

"My recommendation, particularly around social media, and if you're not spending a lot of time on social media, from a business perspective, is to get very, very good at one platform. Again, it goes back to identifying the right target audience; if you know where they hang out, then you can focus that time on that social media platform to engage with them and build relationships and get them to know like and trust you." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

What's the point of a professional branding photography session when you can take a snapshot yourself using the up-to-date technology in your mobile phone?

You can always argue that your phone camera can take lovely shots. But, as real estate investors and business owners, never underestimate the power of what branding photography can do for your real estate investing brand.

You get more than just a pretty picture. In essence, it sends a powerful message that you mean business and are worth the investment.

Why you've got to check out this episode:

• Find out the three most important things professional brand photography can do for your real estate investing personal brand.
• Discover how a brand photography session can be fun and not an agitation that turns into a collaboration rather than just another service you paid for.
• Hear about how branding photography taps into your self-value piece, thus elevating your business and personal brand.

3 Rs Read Resource Reflect

Read/Listen:

The War of Art by Steven Pressfield

Resource:

Adobe Suite

Reflect:

"If you only place a small value upon yourself, rest assured the world will not raise your price!" - John Maxwell

In this episode, Rita Zietsma shares why you should seriously consider branding photography as a real estate investor or a business owner. It is not a trivial matter that people often think about; instead, it is a strategic marketing move that helps promote your business, bringing your personal brand to a whole new level that lets people know what you do, whom you do it for, and what makes you different.

Discover how a brand photography session can be fun and turn into a collaboration rather than just another service you paid for or a nerve-ridden experience.

Rita Zietsma owns Rita Zietsma Photography, personal branding, and corporate photography. She also helps entrepreneurs showcase themselves and their brand and attract their ideal clients by creating compelling and empowering storytelling personal brand images. She creates portraits of people that transform the way they think about themselves and empower them with self-worth.

• Grab your FREE Online Presence Checklist https://ritazietsma.com/business-photography/

Connect with Rita Zietsma:

• Website: www.ritazietsma.com
• Phone Number: 289-838-9051
• Instagram: https://www.instagram.com/ritazphoto/
• Facebook: https://www.facebook.com/RitaZietsmaPhotography
• LinkedIn: https://www.linkedin.com/in/rita-zietsma/

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

03:55 - Personal brand photography versus standard headshot

06:01 - Using different headshots for different platforms

08:05 - What you can do wrong when doing selfies for your headshot

09:54 - Why take your imagery seriously as a real estate investor

12:03 - Understanding the essential process of the whole personal brand photography session

14:21 - What is a strategy meeting for a photography session all about?

18:09 - Benefits of tethered shooting and is multi-locations possible?

21:10 - Elevating your business with branding photography: strategies behind the shots

22:54 - Knowing your rights to the images

23:57 - The idea behind capturing specific poses and shots

25:58 - Professional retouching versus using filters

28:25 - A personal brand that has influenced Rita greatly

30:06 - Favorite podcast where she loves to hear about the conversations with guests

30:26 - A book she loves to recommend

33:24 - Why branding photography for your images is worth investing in

Key Takeaways:

"I would agree that a different headshot is definitely essential, showing a bit of a different side of your personality for each platform. At the very least, it's okay to do that." - Rita Zietsma

"The truth is all about if you don't show us if you don't take the time to invest in yourself, people will be able to see that and maybe not want to invest in you either." - Rita Zietsma

"I find that shooting tethered takes away that fear; they're looking at the shots so often after the first shot or two. People like, 'Oh, that looks good!' And then they settle into the shoot, and they feel relaxed and comfortable." - Rita Zietsma

"I'm spending money on this photography because it's going to elevate my business; there's a strategy behind the images." - Rita Zietsma

"There's a purpose behind what we're doing. It's not just about a pretty photo; it's about marketing you and elevating your business." - Rita Zietsma

• Discover innovative strategies to build a prospering venture while effectively overcoming hurdles.
• Leap towards a transformative mindset shift, reshaping your perspective for success.
• Grasp the power of resilience to keep moving forward even when the odds stack against you.
• Learn how to adapt and evolve in a dynamic business environment and the significance of seeking professional aid to scale your enterprise.
• Grasp the art of staying flexible, evolving with changing demands, and levitating growth via external support.
• Unearth a trove of tactics for building a thriving business and overcoming hurdles effortlessly.
• Imbibe the lessons of tireless resilience, which drive you forward even in the face of adversity.

• Learn cutting-edge personal branding methods that harness the power of AI and automation.
• Master efficient content creation hacks to help you work smarter, not harder.
• Maximize your marketing efforts by leveraging social media platforms to their fullest extent.
• Acquire the skills to develop engaging social media content that connects with your target audience.
• Keep your finger on the pulse of transformative changes in the social media landscape to maintain your competitive edge.

What you will learn from this episode:

• Find out how to get a support system that extends beyond business
• Discover a program you can do in the morning that will set you up for commitment to stick to your goals and always take action to get things done
• Find out good habit forming tips and strategies to keep you in alignment with your personal and business goals

3 Rs Read Resource Reflect

Read:

The Compound Effect by Darren Hardy

Success Habits of Super Achievers - 80+ Authors

Resources:

Books and Podcasts

Reflect:

“Life is not about waiting for the storm to pass, it is learning how to dance in the rain.” - Vivian Greene

“Slow and steady wins the race.” - Robert Lloyd

Are you struggling so much to maintain that work-life balance that you overlook taking time for self-care? How do you become personally progressive while growing your real estate business?

Working and improving on yourself and surrounding yourself with a good support system that extends beyond business helps you face the overwhelming demands of running your real estate business.

Greg Junge is the founder of Seven Figure Capital. He has been investing in real estate since 2012 and is passionate about helping people just like you to escape the rat race, build passive income, retire early, and live the life you’ve always wanted to live.

In this episode, Greg shares how he faced a health challenge that got him a new perspective in life and his business and which encouraged him to start forming good habits that had him in better shape to face life’s daily grind both personal and businesswise.

Isn’t it that something worth having doesn’t come easy? Let him tell you the struggles he went through and how he overcame it to live the life he now loves.

Nothing compares when you are surrounded with like minded souls who have everyone's welfare in mind. He is just so thankful to be a part of this group that he gets the support beyond his real estate investing business.

Topics Covered:

02:13 - Why he got into real estate and not something else
03:55 - What his portfolio looks like - different real estate investing strategies he is into
05:33 - One thing he loves about real estate
07:24 - How a personal development mastermind opened up a lot of doors for him
10:53 - What it means to join a mastermind
13:32 - The mastermind’s benefits beyond real estate
17:11 - What habit did he successfully work on during the pandemic that helped his outlook in life?
19:54 - How the ‘Miracle Morning’ program brought about good habits that helped him in his personal and business life
22:03 - Why having a checklist matter
23:29 - An evening routine you can create
27:31 - Creating what works for you and making it your own when it comes to personal development
29:17 - Thoughts on having an accountability partner
30:00 - What’s in store for him when it comes to personal development and his real estate investing business?
31:58 - Personal brand he likes the most
33:34 - Books he loves reading
35:57 - Resources he loves using and making use of

Key Takeaways:

“What I love about real estate. There's so many different niches and there's pros and cons to all of them. But as long as you learn it, and that's what you feel is right for you and your portfolio and makes you happy, then cool. Go with it. And that's kind of what we're doing at this point and no complaints.” - Greg Junge

“I know personal development really helped me make those right connections, gave me the confidence to ask the right questions, and just put me around the right people to ask the right questions to those people.” - Greg Junge

“For me, the mastermind is just having that positivity, that mindset, and just having those smiling faces and knowing that I can ask them an easy question, or I can be vulnerable and maybe open up.” - Greg Junge

“That's why I love my mastermind, because it's not just personal development. It's not just finances and real estate, a lot of people there are not real estate investors, and that kind of thing, which is great, because it balances out the mastermind. And, our lives are not just finances, in real estate, it's health and nutrition and relationships.” - Greg Junge

“Don't be hard on yourself, if you do miss a day, get right back on it . Everybody falls and trips. But, getting back up is the key to creating that habit.” - Greg Junge

Connect with Greg Junge:

• sevenfigurecapital.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

As I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. 

The original show notes from this one are available here. 
https://paulcopcutt.com/episode5/

Connect with Paul:
LinkedIn: https://www.linkedin.com/in/paulcopcutt/
Website: https://paulcopcutt.com/

Loved this episode? Please leave us a review and rating.

• Grasp effective real estate investment strategies that turn the odds in your favour.
• Discover how to build credibility and foster trust with your clients to maintain lasting relationships.
• Explore precise geographical targeting techniques for securing lucrative real estate deals.
• Learn to adapt your investment strategies to fluctuating market conditions for maximum profitability.

What you will learn from this episode:

• Learn important lessons from a feedback survey experience so you make sure you know how to respond to it and the prospect knows you are listening
• Find out the three steps you can do when having a feedback survey to ensure that your marketing is headed in the right direction and being utilized to its best effect
• Understand the lifetime value of your customer, so you let them feel their worth and know how you take care of them

How would it make you feel when you respond to feedback surveys coming from a place of help, and everything falls on deaf ears?

You're expecting at least a thank you for taking the time out of your busy schedule, yet you're not getting it.

In this episode, Paul shares his poor feedback survey experience with a long-time mobile company he's been with. He brings out one big lesson from this - how you respond to every interaction you have with someone in whatever means it is, a feedback survey is one of them, is a reflection of your brand, good or bad.

"When you get feedback, listen to it."- Paul Copcutt

Topics Covered:

01:12 - Paul relating his experience with a feedback survey
03:40 - What's so critical about your own request for a feedback survey as a loyal customer?
04:35 - Lessons from Paul's whole feedback survey experience
05:53 - What is one big lesson we can take away from this feedback survey experience?
07:16 - Valuable action steps you need to follow when doing feedback surveys

Key Takeaways:

"If you are going to ask for feedback, decide to do something with it." - Paul Copcutt

"The big lesson with regards to this is that every interaction that somebody has with you is a reflection of your brand. Whether that is a survey, an email, a phone call, a social media post, a blog article, a networking interaction, a phone conversation, whatever it is, is a reflection of your brand, good or bad." - Paul Copcutt

"If people are taking the time to give you feedback, they want to do it from a place of help; it's not there to necessarily criticize you. If they are giving you negative feedback, it's still because they care enough that they've taken time to give you that feedback; you asked for it, as well. So use it." - Paul Copcutt

"Even if the feedback is negative, even if it is something you're not going to do anything about or you think the customer is wrong, you still want to think about the tone you're going to go back to them with. And ensure that you're not damaging the customer or client relationship potentially further than it is already damaged." - Paul Copcutt

"Decide what you're going to do and make sure you're following up." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

• Elevate and enhance your real estate business by implementing powerful local SEO and Google My Business strategies.
• Gain insight into the importance of personal branding and forging valuable partnerships in SEO efforts.
• Unearth the benefits of merging video and written content in your outreach strategy.
• Navigate the world of AI in SEO and seize the opportunities it presents for small businesses while tackling its challenges.
• Overcome perfectionist tendencies and unlock the secret to successful content creation through decisive action.
• Delve into the crucial role of personal branding and strategic partnerships in strengthening SEO.
• Unravel the potential of combining video content with written content for a well-rounded strategy.
• Investigate the role of AI in SEO for small businesses, discerning promising opportunities and challenges.
• Cultivate a productive mentality of prioritizing action over perfection in your content development process.
• Master local SEO and Google My Business tactics to elevate your real estate business.
• Uncover the significance of personal branding and collaborations for a robust SEO approach.
• Discover the power of pairing video and written content for maximum impact.
• Explore the exciting possibilities and hurdles that AI brings to SEO for small businesses.
• Embrace the essential mindset of taking action over striving for perfection in content creation.

• Set up a Google Business Profile to show up on Google Maps and improve local visibility.
• Use localized terms in your content to establish yourself as an expert in the area.
• Create hyper-specific content targeting a particular profession or group of people.
• Answer research-based questions related to your industry to build authority and trust with potential customers.
• Focus on building high-quality backlinks from reputable sources to improve your authority with Google.
• Use influencer marketing and partnerships to gain backlinks and improve visibility.
• Consider doing something newsworthy to gain media attention and improve your authority with Google.
• Use specific calls to action in your content to guide potential customers towards taking a specific action, such as signing up for a newsletter or contacting you for more information.

• https://johnnybaskin.com/
• https://www.linkedin.com/in/toronto-seo-expert/
• https://www.facebook.com/profile.php?id=100063724291261
• https://twitter.com/ActuallyJohnny

• https://paulcopcutt.com/
• https://www.facebook.com/paulcopcutt/
• https://www.linkedin.com/in/paulcopcutt/
• https://twitter.com/paulcopcutt
• https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw

How many emails do you have sitting in your inbox that you haven’t read yet?

Reverse that thought for a moment - how many of your emails are sitting in someone else's inbox that haven’t been read yet?

If you want to make great connections with people via email and enjoy more engagement you are going to want to listen to this week's episode.

Why you've got to check out this episode:

• Hear about valuable ways to make your email follow-worthy and not something people want to block or unsubscribe
• Find out the 3 persuasion approaches that make your emails engaging.
• Discover one secret where people find it hard to unsubscribe from your list

Unfollowing or unsubscribing anyone on any platform only takes a few seconds. The same goes for email marketing.

Nowadays, people want to connect with someone they can relate to instead of just being impressed by them, especially with the rise of digital marketing communication.

In that light, how do you write email copy that is follow-worthy?

Taking us into her secret and golden insights on the 'personally brandtastic' podcast today, Kate Colbert shares her mantra of "quality beats size."

She stresses the importance of always giving value, and focusing on people when writing your email copy.

She shares the 3 stages of persuasion that tug at anyone’s emotional and logical reasoning to elicit a reply and engagement and ultimately do business with you.

3 Rs Read Resource Reflect:

Read:

Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business by Kate Colbert

Resource:

Descript

Reflect:

"Never argue with someone whose TV is bigger than their bookshelf." - Emilia Clarke

Kate Colbert is an accomplished marketer, speaker, market researcher, communications consultant, and author of the acclaimed book Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business. She is best known for helping organizations go beyond creative hunches to achieve "data-driven differentiation" inspired by real customer insights.

One of the world's authorities on gathering and interpreting customer insights, Kate has led marketing initiatives for brands big and small, domestic and international. She is a valued advisor to organizational leaders and an eminent strategic storyteller with the ability to connect powerful brands with enthusiastic and loyal customers to generate sustained profitable growth. Kate regularly speaks to professional audiences about how to leverage marketplace trends to stay relevant and achieve a competitive advantage.

Her training programs help participants — from mid-career to C-suite — sharpen their communications skills so they can open more doors and close more deals. Kate serves as a personal communications coach for business executives and academic leaders, is a regular guest on Clubhouse panels and business podcasts, and has received numerous national awards for excellence in medical, scientific, and business writing.

• Get 20% off Kate's book until June end [digital and print formats]: Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business by Kate Colbert

        Discounts are applied at most online booksellers including  Amazon.

Connect with Kate Colbert:

• Email: kate@silvertreecommunications.com
• Website: www.katecolbert.com
• Website: www.silvertreecommunications.com
• LinkedIn: www.linkedin.com/in/katecolbert
• Facebook: https://www.facebook.com/KateColbertAuthor

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

03:39 - How is it that email marketing is a blessing and a curse
05:16 - Five principles on creating sustainable and profitable growth in any business.
11:35 - Getting credit for being a trigger for someone's business or professional insight
12:35 - Filling up your client pipelines
15:34 - What to avoid in marketing
16:35 - Two kinds of follow-worthy content and email [plus a little secret for people not to unsubcribe]
18:49 - Three-streamed strategy of being persuasive
23:39 - Important tips in A/B testing your emails, headlines that make people want to open, and other important rules of thumb
27:12 - Should you pull people out from your email list?
30:14 - Nothing beats consistency
when it comes to communication
32:31 - Building direct mail lists versus postal service dropping of leaflets
35:52 - What do people expect from marketing communication nowadays that is key to your business success?
37:57 - Ways you can make yourself accessible to everyone and create that one-on-one connection
39:59 - Doing what works even if it's uncomfortable [putting yourself out on video]
46:58 - Knowing how to do that sentence finish for your brand
48:43 - Brands she adores that show an approachable persona and are brilliant
50:54 - Favorite podcast/books
52:17 - A tool she loves using

Key Takeaways:

"What can you send out via email that stakeholders will think is so cool that they got it, and they'll be grateful, that they will freak out with that kind of gratitude, that they will find entertaining, educational, or that will make them feel good. And if you can hit on a few of those cylinders, you're not just going to have great open rates, you're going to have people getting back to you, engaging with you, and your cash register will ring." - Kate Colbert

"The thing to remember about email marketing or social media marketing is, it is so easy for people to walk away. It's one click, unfollow, block, and unsubscribe. It's so easy to break a relationship these days because of digital marketing. It's really, really important that you have to be meaningful, thoughtful, and authentic. And you have to have really great content." - Kate Colbert

"Email isn't social media, but your content in an email; it has to be follow-worthy." - Kate Colbert

"If you are looking to be prolific, you want to write an email every week, or what have you. Be careful what you wish for, one, because that can be a heavy burden of creating all that content. And two, it has to all be good. You can't have one great email once a year. If you write 50 of them, all 50 have to be good." - Kate Colbert

"Think about those sorts of logic, credibility, and emotion. If you can fire on all three cylinders when you're communicating, you're much more likely to persuade people to do what you want them to do. But if you can at least get two of them, you're going to have pretty good results." - Kate Colbert

How are you tracking on the goals you set at the start of the year?

Year-end is just around the corner, and today is a great time to look back at the months that have passed and see how you are doing with your plans.

What you will learn from this episode:

• Find out the three things you can do for yourself and your real estate business as the fourth quarter of the year comes nearer.
• Learn about ideas that add to your wealth of knowledge and help track your goals
• Find out Paul's book recommendations that can help you in your real estate investing business.
• Hear about the guests and topics lined up for this September to help you grow your real estate business more.

Read:

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing by Ian Brodie

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller and Dr. J.J. Peterson

Invisible Selling Machine by Ryan Deiss

The Conversion Code by Chris Smith

The Compound Effect by Darren Hardy

Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.) by Jennifer Aaker and Naomi Bagdonas

Success Habits of Super Achievers - 80+ Authors

Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want by Joe Sanok

Topics Covered:

02:58 - What you can think about and do at this last quarter of the year
04:23 - The one big thing that you want to achieve by the end of 2021
05:14 - Think about what skill or tactic or whatever for your business that you would like to learn over the next four months
06:41 - Paul shares how he keeps track of his goals and what he needs to improve on
08:50 - What he intends to learn more about and the books he wants to read to help him go about his goals
10:13 - A great lineup of guests and topics you can look forward to this September
12:16 - What he spends time on that adds to his knowledge that forms part of his morning routine
12:43 - A book he's into right now which helps inject humor into business

Key Takeaways:

"Take a moment or two to celebrate what you have achieved this year, even if the year hasn't turned out the way that you hoped. At least give yourself a pat on the back and celebrate some of the wins that you have had. It's always a good exercise to do." - Paul Copcutt

"Go beyond the goals you've already set for yourself and pick something that you really want to think. 2021 will be a great year if you are able to do this over the next four months. And then ensure that every day you're taking some action towards that one big thing. It could be very small steps. But the compound effect of taking those small steps is that you're going to be much more likely to hit that one big thing by the end of the year." - Paul Copcutt

"I think that strategy of looking for various forms of information and adding to your knowledge or your skill base is a really good strategy to implement on an ongoing basis. But particularly now, as I say, with that four months to go." - Paul Copcutt

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

• Multifamily Investing: Learn about the benefits of multifamily investing, especially in landlord-friendly states like Indiana and Texas.
• Mindset Shift: Understand the importance of mindset in transitioning from residential to multifamily investing.
• Starting Small: Start with smaller multifamily properties (10-20 units) to gain experience before moving on to larger deals.
• Avoiding Mistakes: Educate yourself on underwriting deals and conducting thorough due diligence to avoid costly mistakes.

When Erin Ollila, master copywriter, and SEO expert, reveals her contrarian advice to creating website content and optimizing it for search engines, she challenges listeners to make their website powerfully compelling and personally brandtastic.

Tune in to learn how to make your website skimmable and how to create helpful content for both your readers and search engines.

Here's what Erin Ollila and I cover:

1. How powerful are words on your website and how can you maximize their potential?
2. What considerations should you take into account when assessing your website?
3. How can you use SEO and copywriting to create a successful website?

Erin Ollila is a master copywriter and is an expert on website copywriting, SEO, readability, and content optimization.

Erin outlines exactly how to create copy and content for your website to optimize for search engines and get the visibility you need for growth. Get ready to learn how to position your personal brand with content and reach more people now!

Why is it important to position content to reach more people for personal branding?

Positioning content to reach more people for personal branding is essential in today's digital age. It allows individuals to expand their reach and make an impact with their message.

By strategically positioning content, individuals can become more visible and increase their recognition among their target audience.

This visibility can help to increase brand awareness, build trust and loyalty, and ultimately lead to more opportunities. Furthermore, positioning content helps to differentiate individuals from their competitors.

People are more likely to remember and be drawn to content that is presented in a certain way. By creating content that stands out, individuals can create a memorable brand and stand out from the crowd.

This can help make individuals more recognizable and increase their credibility and reputation, leading to more opportunities and higher engagement with their target audience.

Here are the steps you need to follow:

1. Review the home page to ensure it is clear and succinct.
2. Analyze all interior pages to ensure that the promise from the home page is consistent throughout.
3. Set a timeline (6-9 months) to analyze data and make decisions from the research and data gathered.

Erin Ollila
No matter what you call her, Erin Ollila's job is to step in and show the world just how incredible her clients indeed are.

Often real estate investors make the mistake of employing marketing efforts before even developing their brand.

What happens is that you end up only creating misinformation about what your brand truly represents.

People end up feeling confused or even misled about who you really are and your message ends up not landing with the people you really want to reach.

And as a real estate investor, you don't get credit for what you are masterfully good at.

How do you create a real estate investing brand that does what it says and looks like?

Why you've got to check out this episode:

• Discover the four critical keys that help your brand come alive uniquely so you stand out from the rest.
• Learn how to create a language uniquely yours that you communicate clearly to people you want to reach and have an impact on them that they will remember.
• Hear about the six bad consequences of messing up with your personal brand to avoid creating confusion and misinformation about your real estate investing business.

3Rs Read Resource Reflect

Read:

No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy

Resources:

Automatic standup desk

Sage Event Management

Reflect:

"How your brand speaks shapes its impact." - Rich Kozak

"Now is the time to define the brand you will become." - Rich Kozak

"I want that; what's in there?" - Rich Kozak

In this episode, Rich Kozak shares how to achieve a well-defined brand for your real estate investing business that comes alive and genuinely personifies what your heart desires and creates an impact in the lives of the people you truly care to serve.

Rich Kozak is the CEO of RichBrands, rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding.

He is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times.

His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops.

Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries.

www.TheBrandYOUWillBecome.com for FREE FAQs about Branding answered with straight talk that gives you clarity about Branding

Email Rich@RichBrands.org and request "my blueprint," and I will send you "YOUR IMPACT DRIVEN BRANDING BLUEPRINT"
Or TEXT "blueprint" to 626-533-6432

Website
www.RichBrands.org

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

04:48 - Dispelling the misconception about Branding
07:30 - Why brand development first before marketing
09:12 - Do away with the process of misinformation about your brand
10:17 - What makes impact-driven brands?
16:41 - Four phases where people think differently about finances
19:58 - The four essential factors that make a brand come alive
25:54 - The result of brand development
30:07 - Four acid tests you need to pass in coming up with an excellent logo
32:34 - One important dimension real estate investors should think about in creating their brand
37:12 - Six bad consequences of not defining your brand
38:34 - A favorite personal brand -- one that understands brand inside out
39:17 - What makes this personal brand as his other favorite
42:17 - Marketing book resource he loves
43:03 - Reliable tools he uses

Key Takeaways:

"Whoever is listening, what is your brand? It is a perception. But it's not your perception. It's others' perception of you. That's really important. Because if people think they have a brand because they think that the brand is working, it's not what you think of it. It's how others perceive it. So that being the case, what is Branding? Branding is all of those things, all of those choices you can make, to create a consistent perception." - Rich Kozak

"Once that clarity is there of whom we're targeting, the clarity is there of what makes us unique, and that language has been created in brand development, everything the brand says and does align everything. And that is powerful." - Rich Kozak

"If it's a skill, or a heart characteristic, or a results characteristic that makes you outstanding, and that you're really good at, you have to take credit to get credit, and not getting credit is one of those things that happen when you're not consistent." - Rich Kozak

"When the brand is defined from the inside, and this is the difference; what I do and what the world likes to present as Branding is, okay, here's your brand, and now you have to become it. What I do is you write down those people whose lives you can impact. And we define the brand you must become to make those impacts and create the language that is unique to you." - Rich Kozak

"One of the problems is, people start marketing to get leads, and they do all kinds of stuff and the confusion and misinformation and spending a lot of money on marketing that doesn't work ensues because they haven't defined and languaged their brand first." - Rich Kozak

"You can make money in your real estate investment business. Just make sure you've defined and languaged your unique brand and your umbrella brand to get credit for what makes you outstanding and to language it, so you attract exactly those that you really most want to serve and really care to serve before you open your mouth." - Rich Kozak

What you will learn from this episode:

• Learn how you can make the most of technology to run multiple businesses successfully from just the palm of your hand
• Find out how you can leverage other businesses to grow your real estate business
• Discover how you can communicate and put your message out there for little or no marketing cost

3R's - Read, Resource, Reflect

Read:

Rich Dad Poor Dad by Robert Kiyosaki

Atomic Habits by James Clear

Outliers by Malcolm Gladwell

Resource:

Drone for aerial shots of properties and to switch for sale by owner leads to clients.

Reflect:

What is the ONE thing I can do such that by doing it everything else will be easier or unnecessary? – Gary Keller

Have you thought about retiring early in life and living off from passive income and choosing the lifestyle you want?

How about starting and growing a real estate business and even multiple businesses and do very well in all of them?

Steve Padernacht is a third-generation real estate professional and manages multiple businesses. He runs a successful real estate development company, real estate brokerage, real estate management company, a bar and grill in Midtown New York City and a music label.

He has been able to do all of these things successfully and still managed to lose over 30 lbs in 2020. He has his sights set for even bigger and better things in 2021 and beyond, especially as he plans to retire by August 19th, 2022, his 41st birthday!

In this episode, Steve shares a ton of insights growing his real estate business alongside two other successful businesses.

Juggling between his businesses, he struggles at times, but he has found a way to overcome them and organize everything. 

Do you want a no-cost but effective approach to promote your real estate business?

You can check out his unique and effective way of marketing his real estate business other than the normal bench advertising.

Surrounding yourself with supportive and successful people is solving one part of the puzzle, and he’s got heaps of lessons and wisdom gained from the most important people in his life that he considers are his mentors and coaches.

If you find yourself lacking inspiration in moving forward, listen to Steve as he shares quotes and mantras from mentors, coaches, and noteworthy people that have influenced him personally and businesswise.

If you’ve got a thing for tools and hacks to make things efficient, effective, and of good quality output better stick around and listen to him.

Topics Covered:

02:21 - Sharing his plan to retire at age 40
03:16 - Where does his passive income come from?
03:55 - How does he add value to properties he acquires?
05:51 - Early childhood exposure to real estate
06:44 - How he got started in real estate
08:08 - The big changes happening in real estate since his early exposure to it
10:09 - How he takes advantage of technology in running his three businesses
11:29 - Benefits he got from his degree as a Public Relations major
13:04 - How to focus on your sphere of influence (SOI)
15:00 - Making his other businesses a part of growing his real estate business
16:29 - Getting a sense of fulfillment in helping others
17:52 - How he successfully manage all of his businesses
19:48 - Taking the opportunity to get into the bar business and invest in a music label and doing very well
22:05 - The golden rule he lives by
23:10 - One key thing to take into account when looking to start a real estate business
24:16 - Talking about his father as his mentor - lessons learned from him and the legacy he leaves behind
27:02 - Why this brand is his favorite
28:04 - Recommended books to read
29:18 - Favorite Gary Keller’s quote
29:39 - Tool he uses that’s helping him in his real estate business
30:47 - A little hack you can do in your real estate business
32:20 - Favorite quotes he got from his uncle and his father
35:51 - Lessons learned from noteworthy and successful people that can help you in any business
36:01 - Read Steve’s book: Sell Your Home For Top Dollar

Key Takeaways:

“Technology helps me mostly from an organizational and a communication standpoint. For the most part allows me to time block myself, and the first thing I do, and you know, being with Keller Williams and being a student of Gary Keller is he teaches us that the first thing you gotta do is time block your time off. Because you can't live to work, you have to work to be able to live and I want to spend my time the way I want to do it.” - Steve Padernacht

“I'm able to do my business based on my Google Calendar and the technology that I have. Communications wise, social media -- it's amazing that I can literally manage three or four different social media accounts, and communicate my message from all of these different businesses literally from the palm of my hand.” - Steve Padernacht

“One of the things I've done is, I've kind of branded myself as your favorite realtor. What I do is I focus on my sphere of influence, or my SOI.” - Steve Padernacht

“I think that what I do, primarily, and I don't directly advertise my real estate investments at the bar or in the music industry, but what I do is I just build relationships with people and just have conversations.” - Steve Padernacht

“If you're constantly coming from a sense of service, then nobody ever thinks that you have an agenda behind you. And they'll always be willing to help you in return.” - Steve Padernacht

“Anything that you're trying to do in real estate, I think the key is to educate yourself. I think you constantly have to be reading, you constantly have to be listening to other people. And learning what other people have done. Success leaves clues, like you just have to go back and look and see what worked for them, and kind of copy it to a degree and then add your own flair to it.” - Steve Padernacht

“My uncle tells me to win the day, he says, identify three or four different things or identify one thing that you can do that you'll look at the end of the day, and say I won today. If you can win the day, and you look back over the course of a month, and you have more wins than losses, you had a good month. You multiply that by the course of a year, you multiply that course in five years, 10 years. And then you look back at your life, and you say, “You know what, I won more days than I lost, I live a good life.” - Steve Padernacht

“My favorite quote, it's got to come from my father. And he said, “You could only do so much with your hands but, with your brain, you could do anything.” - Steve Padernacht

Resource:

• Read Steve’s book: Sell Your Home For Top Dollar

Connect with Steve Padernacht:

• smprealty.com
• Bar 9
• Instagram for @smprealty
• Instagram for @steve_pad
• YouTube
• E: smprealty@gmail.com

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

Why you've got to check out this episode:

• Learn how to find freedom in building a predictable real estate investing business that consistently earns even when you step away from it
• Find out the essential steps you need to know in every stage of your real estate business for you to continue to assess and evaluate if you're not leaving money on the table.
• Discover how you make a machine to run your business for you, so you come in as just a consultant of your own company.

3 Rs Read, Resource, Reflect

Read:

Psycho Cybernetics by Maxwell Maltz
The Alchemist by Paulo Coelho
Traction: Get a Grip on Your Business by Gino Wickman
E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company by Michael Gerber

Resource:

Batch

Reflect:

"I refuse to walk carefully through life only to arrive safely at death." - Paulo Coelho

Some entrepreneurs don't realize that they are still hustling in their business. Anytime they would take time off from their business, it would come tumbling down.

And that would mean taking time to scale faster.

How do you build a business that runs without you but on systems and processes and still operates profitably?

In this episode, Rafael shares how he invested in himself first and created a business running on its own with the help of the systems and processes he puts in place.

To help him position people in the right spots and hire not just based on skill sets but longevity, he undertook a university degree that focused on this area. What those principles are that he uses for this, that's one thing you should listen to and find out.

Being in wholesaling himself, he recommends one of the three marketing strategies to find motivated sellers that continually fill the pipeline and he offers tips on how to do this strategy best.  

He also shares the different stages in a business you should look out for and do something about so you fully optimize yourself, your time, and your resources.

Born on January 30th, 1983, and raised in Yuma, AZ,  Rafael Cortez is a second-generation entrepreneur. He began his first job at 14 at a local Grocery Store. From 15 to 18 years of age his work experience included everything from hard labor in construction to supervisory positions in retail and customer service while attending the Fire Science Program at Arizona Western College. At the age of 19, he became one of the youngest Firefighters in Yuma County, where he spent the next five years of his professional career.

He saw an opportunity and began working on his first entrepreneurial project, a Non- Emergency Medical Transportation business, at age 21 while providing EMS and Fire services in Yuma, AZ. Rafael launched Netcor Transports LLC, his first company opening day May 1st, 2007, at the age of 23. Maintaining constant logistical and economic growth since its foundation, Netcor was sold in the summer of 2014.

Rafael is currently an Organizational Psychologist and real estate professional holding ownership in multiple companies in various verticals. His base of operations is in Phoenix, AZ.

Topics Covered:

03:18 - A backstory of how he started in real estate
04:14 - Having had that entrepreneurial spirit growing up
05:47 - Transitioning to real estate from transportation space during an economic crisis
08:03 - Investing in himself, diving right into real estate -- from fixing and flipping to wholesaling 
11:33 - One particular reason that draws him into wholesaling
13:57 - The key to finding motivated sellers even when the market goes up
16:59 - One process that works best in marketing and looking for sellers
19:23 - Lessons learned from entrepreneurship
23:04 - The reason behind cold calling yourself when you start wholesaling and not hiring someone else to do it
26:17 - Finding relevance in his Organizational Psychology degree as it relates to his real estate business
27:39 - Helping build business models by way of Organizational Psychology principles
31:52 - What you need to pay attention to in every stage of your business as a solo real estate entrepreneur 
34:55 - One crucial step entrepreneurs forget to consider in their business
36:40 - Other investing strategies he is involved in
38:45 - A brand he loves that always delivers
39:37 - Top books he reads
41:10 - Rafael's interests outside of business
 
Key Takeaways:

"I like the process of cold calling. It's been around for years. That one thing that's changed drastically in terms of responses and results." - Rafael Cortez 

"I think real estate is one of the best vehicles for wealth out there." - Rafael Cortez 

"If you're an entrepreneur, you're creating opportunities; you're creating jobs, you're creating content processes systems, you're creating something better to be put out there. I think that's one of the biggest traits of entrepreneurs – to stay in the entrepreneur space for a long long time." - Rafael Cortez 

"I can hire somebody else to come in and then do the cold calling. But what happens after they send you over the lead. Most people, if there's fear of cold calling, or having those conversations over the phone with people, by the time you get a real lead or somebody that you really need to sit down to negotiate with, you're not prepped for the conversation. Cold calling is like the pregame. It's not only the strategy to get the lead, but it's the activity that's going to give you that thicker skin." - Rafael Cortez

"Even if you're a solopreneur, there are different stages to your business. Understand what those stages are and start documenting." - Rafael Cortez

"If you really want to take it to the next level and build a business that's predictable and you can step away from and still generate this income on a consistent basis, you need to have a machine, you have to set up processes, and you have to measure everything you're doing." - Rafael Cortez

"If you ask me what my preferred strategy is, it's wholesaling. It's healthy, it's alive, we can tap into different markets, and it has a machine that's running." - Rafael Cortez

Connect with Rafael Cortez:

• www.rafaelcortez.net
• LinkedIn

Additional Resource:
Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ 

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

 
Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Perfecting everything before getting out there is a common dilemma getting in the way of many aspects of marketing and managing your real estate investing business. Podcasting is no exception.

The chances are, the more you delay, the more you're not going to end up doing anything. Ultimately you may even end up wondering if it's for you to begin with. It also takes planning on top of all the other things you do in your real estate investing business.

So let's find out if you're cut out to do that and why you should even consider podcasting.

Why you've got to check out this episode:

• Discover the two critical considerations for starting and making a successful podcast
• Understand the minimum requirements for getting started in podcasting.
• Hear about ways of becoming a great guest so you constantly give value and people come and find you.

3 Rs Read Resource Reflect

Read:

The Paradox of Choice by Barry Schwartz

Resource:

Loom

Reflect:

"Perfection is the enemy of progress"- Winston Churchill

In today's episode, Andrew Allemann talks about ditching the idea of perfectionism in starting your podcast. You get to progress and learn a lot as you go along. And you do not have to have your own podcast to get involved, you can be a guest on other podcasts instead.

He highlights getting into podcasting for the right reasons as well as setting and managing your expectations. It may not be for everyone but if you're game to do it, it’s a great way to raise the visibility and credibility of your real estate investing personal brand.

Andrew Allemann is a podcasting expert and founder of PodcastGuests.com. The service is used by well over 30,000 people to both find guests for podcasts and for experts to get booked on podcasts.

Connect with Andrew Allemann:

• Website: https://podcastguests.com/expert/allemann/
• Website: https://podcastguests.com
• Facebook: https://facebook.com/podcastguests
• Twitter: https://twitter.com/podcastguests

Business Optimizer:

• Are you a real estate investor or related business professional or owner looking to build your business and stand out from the crowd?  The first step is to understand where your business stands right now. 
• You can do that with the Business Optimizer Assessment that we have created that has already helped dozens of real estate investors and other business owners to define and develop their personal brands and grow their revenues.
• Take the FREE assessment and complimentary report and follow-up strategy call by going to Business Optimizer Assessment

Connect with Paul Copcutt:

• www.paulcopcutt.com
• LinkedIn
• Email: paul@paulcopcutt.com

Topics Covered:

05:47 - Why it's not too late taking that jump into podcasting now

07:01 - Requirements when getting yourself involved in podcasting

09:05 - Value you get from podcasting

10:29 - Advertising as an option in podcasting

11:39 - Getting specific in your podcast niche

12:57 - Making your podcast worth the listen

13:57 - Format and length to consider

15:31 - Reality check with podcasting

16:19 - Marketing and growing your podcast

18:09 - Andrew's motivation for starting podcastguests.com

19:37 - Overcoming the challenge of finding quality guests and becoming a quality guest yourself

20:38 - Huge benefits for your personal brand when guesting in other shows

22:16 - Preparations to make for your guests and for becoming a guest

25:10 - Recommendations around bringing multiple people on the podcast for both the host and guest

26:17 - Talking about the option of doing live podcast streaming

26:59 - Tips to help in pitching yourself to be a guest in other shows

27:43 - Ways to promote a podcast other than social media

28:32 - The key thing to do when making a pitch to become a guest

30:33 - What small businesses can learn from what corporations are doing in their podcasts in terms of: host to get, guests to send

32:32 - Quirky, fun brands he considers his favorite

33:21 - Favorite book he reads and recommends

34:13 - Thoughts on creating a separate domain for your podcast or putting it in your main site

35:24 - Favorite resource he uses that helps him make quick and short videos

37:41 - A quote he loves that resonates well with him

38:52 - Other concerns that keep people from getting started in podcast

40:08 - How to get over the thought of whether to start or not to start a podcast

Key Takeaways:

"If you're wondering if you have the, not necessarily the skills, but the motivation to run a podcast by being a guest on a couple shows first, because that in and of itself takes a little bit of work, not nearly as much work as being a host. But it does. If you find that that's too much work, and you don't enjoy doing that, then you're probably not going to like being a host." - Andrew Allemann

"If you are interested in doing it, don't try to make it perfect before you launch. Because then you'll never launch." - Andrew Allemann

"Do you want to be a solo podcast? You want to have guests? There's no right answer to this. I find that having guests makes my job a little bit easier. Yes, we need to schedule, but I've done some solo podcasts where I'm the only one talking, and I'm so exhausted by the time I'm done. Because you're coming up with 100% of the content rather than your guests having the content, you just prompting them." - Andrew Allemann

"The number one way to market your podcast is to be a guest on other shows. The people that are listening to those shows, 100% of them are podcast listeners. So, when you market anywhere else, maybe 10, 20% listen to podcasts, but with podcasts, it's 100%." - Andrew Allemann

"You don't want to go on a podcast and sell, sell, sell. If you provide a lot of value in the form of entertainment or education to the podcast, then people will naturally come find you." - Andrew Allemann

"Even if you don't have a lot of followers on social media, you can still say, 'Hey, I'm gonna post this to Twitter three times after I'm on it for something like that.' You're focusing less on the size of your audience and more on 'Hey, I'm going to put some effort into this.' - Andrew Allemann

I'd like you to stop listening to the R.E.I. Branded podcast.

BUT, what I'd like you to do instead is listen to a new podcast.

At the end of last year, I reviewed all the podcasts that had been published since the podcast launched in March of 2021. The top five podcasts most listened to and with generally the most feedback as well all revolved around the story of brand or the topic of brand.

What that told me is that the current podcast, the REI Branded podcast, is not always delivering what you want to listen to. So I had some conversations with a few trusted people and after having some deeper thought and longer thinking about this, I decided to relaunch this podcast, with the focus more on brand and in particular, personal branding.

Personal branding has been and is at the centre of everything that I do in my business, it's got me to where I am today.

It's the subject that I love.

So from the beginning of March, I am going to be much more focused on delivering for you specific examples, stories, and guests that will really underline the importance of personal branding for real estate investors and related professionals.

I don't really think that there's another podcast out there that does that.

You're going to find the content coming out from March onwards is going to be very much more practical and much more directly related to you and your business. I'm really looking forward to doing it. If you have ideas for guests or topics or generally have some feedback I would love to hear it.

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

• Unlock the benefits of video marketing to boost your business's growth.
• Grasp the necessity of call-to-actions in transforming your video content effectively.
• Learn the art of forging a fruitful subscriber list to elevate your video marketing game.
• Recognize the essence of authenticity in producing captivating video content.
• Hone your SEO optimization techniques for top-notch video content ranking.

Why you've got to check out this episode:

• Discover the two main points to a 'Profit First' approach to your real estate investing business, so you make profit a habit inside your business
• Find out the biggest mistake most investors make so you won't go the same route as others did and end up with nothing.
• Learn how to set up your 'Golden Trio of Accounts' to make sure your business is always healthy and profitable and always moving forward.

3Rs - Read, Resources, Reflect

Read:

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russel Brunson

Profit First for Real Estate Investing by David Richter

Resources:

Marketing Secrets - Podcast
Google Sheets
Google Gmail
Asana
unroll.me

Reflect:

"Anything is how you do everything." - Anonymous

As a real estate investor, do you find yourself not knowing where the money comes and goes?

Do you rely everything on your bookkeepers and accountants to do money management for you? But often that is only once a year!

That's one reason why some investors just wake up one day and find out all their money is gone, and they don't know why.

It's about time to arm yourself with knowledge, so you take control of your business finances and have your business flourish.

In this episode, David Richter shares how while growing and building a real estate business from 5 deals a month to over 25 deals a month, he realized that as much money that was coming in, it was going right out again.

With the unique opportunity of being in every seat as a real estate investor, he found a calling to the company's finance seat to help them see where their money was really going.

And that's when the 'Profit First' mindset and the formula were brought into the open and helped turn around whatever outdated practices and beliefs about business finances they previously had.

Here, he talks about the two most important things you need to bear in mind to make sense of the whole concept of 'Profit First' and put it into practical use.

In doing so, you will not only keep deals going and coming in one after another but make profit a priority. That way, you make a whole system of making profit a habit in your business, ensuring long-term viability.

David Richter is an active real estate investor who has been essential in closing over 850 deals which include wholesale, turnkey, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of.

David has helped real estate companies completely turn around from going out of business to building cash reserves through his profit advising company Simple CFO Solutions, LLC. He is the author of Profit First for Real Estate Investing.

His goal in life is to completely transform the Real Estate Investing industry when it comes to how real estate investors view their finances and – bring them true financial clarity and freedom.

Topics Covered:

03:04 - Eye opening experiences that helped him bring to light needed change in the finance aspect of real estate investing
07:20 - Reasons for most real estate investors losing control of their business finances
09:20 - The concept of the 'Profit First' formula and putting it into practical use
11:39 - One biggest mistake most real estate investors commit in their business
12:41 - A practical step to the 'Profit First' approach – the 'Golden Trio of Accounts'
17:35 - Get out of your own rat race and truly own your financial freedom
20:01 - Making sure you are on the same page with your bookkeepers and accountant about the 'Profit First' approach
24:03 - How to set up accounts for multiple portfolios
25:15 - The big benefit 'Profit First' mindset has given him considering he has no financial background
26:48 - How did the idea of 'Profit First' resonate with him
29:05 - 'Profit First' success stories he is most proud of
37:03 - Explaining what fractional CFO is
39:46 - The reason he loves this brand
40:55 - Book and podcast he recommends if you want to figure out marketing principles
41:40 - Cool tools he uses and enjoys
42:49 - A quote he believes to have helped him be a good steward of what he has now

Key Takeaways:

"A lot of investors, I feel like, if they just had knowledge – knowledge conquers fear. So, that's where getting this knowledge, that's why the book, that's why the message. That's why I love 'Profit First', of all, the whole story and message behind it. Because it arms people with that knowledge." - David Richter

"We're always thinking about, I need to pay all this and hopefully one day I get the benefit. That's where the profit first formula says, well, no, it's sales minus profit equals expenses, meaning I make a sale, I take my profit first. And then the expenses are what's left over to pay for that and fund the business growth and everything. But it's making sure you're healthy first, and you are actually profitable." - David Richter

"The biggest mistake most investors make is having one big bank account where everything goes in, everything goes out, and it's just a cash cow that's being tossed all the time. That's where having that one bank account doesn't give you control, doesn't really let you see what your money is versus what to spend on the business." - David Richter

"You need to make sure you have three main heroes always pushing your story forward for good that you have something besides the expense account that is making sure that you are actually profitable and healthy and going to win and have a good ending to your story." - David Richter

"Everyone wants time freedom, financial freedom like they're looking for the big freedom tickets. And you can't have that unless you have a system in place to keep the money and buy that freedom for yourself." - David Richter

"Make sure to find someone you respect in the real estate space, have them hold you accountable, so you don't just go off the rails buying all their properties just because you're emotionally involved with them." - David Richter

Connect with David Richter:

• simplecfosolutions
• profitfirstrei.com

Are you ready for 2022?

Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start.

Download here https://brand-checklist.ck.page/02dc100707

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

You can't be everything to everyone. Spend time understanding who your target audience is, what you do for them, and how you can influence that group. By focusing on a specific audience, you'll have a better chance of building relationships and attracting the right investors. - Paul Copcutt

• Boost your business success with a strong personal brand that sets you apart from the competition.
• Unleash the power of email marketing to supercharge your real estate business and connect with clients in a personal and impactful way.
• Discover the untapped potential of LinkedIn to expand your professional network, build authority, and attract high-quality leads.
• Establish yourself as a thought leader in the real estate industry through the engaging and influential medium of podcasting.
• Create a website that captivates your audience, conveys your unique message, and converts visitors into loyal clients.

How Google Understands the World and Why it is Super Important - Part 2 

Do you find yourself: 

1. Overwhelmed by the amount of work it takes to get in front of your ideal customers 
2. Frustrated because you're not sure what's working and what's not 
3. Invisible because your marketing efforts aren't paying off 

Then this episode is for you! 

This is part 2 of a conversation with Jason Barnard. Part 1 can be found here How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1 - https://paulcopcutt.com/episode82/  

You will learn: 

1. Jason Barnard's unique perspective as an outsider to the Google algorithm 
2. The importance of reviews and how to deal with bad ones 
3. The fact that Google differentiates between types of content when choosing what to rank on the search engine results page

"I found a niche in my industry, and it's what your audience sees when they Google your brand. And it's this wild, strange niche that's actually applicable to everybody. Every person, every company, every film, every music album, every music group, every event, everyone"

Jason Barnard is going to show you how important SEO is to the visibility and credibility of your brand. He's going to preview the solution or system he used to get increased visibility and credibility.

He tells the story of how he found a niche in the SEO industry that is applicable to everyone. He talks about how he was endorsed by John Mueller, one of the main SEO experts at Google.

He also talks about how he has a client who has 27,000 reviews with an average score of 4.7. He says that bad reviews are a part of life and that they can teach you what you need to improve. He also talks about how the type of content you have on your website does matter to Google.

Here are the steps you need to follow to also get increased visibility and credibility:

1. Google your brand regularly to see what comes up, and consider what your audience might be looking for when they do the same.
2. If you have negative reviews, take the conversation off the platform to avoid any back-and-forth aggressiveness, and try to sort the problem out if you can.
3. Understand that bad reviews are not necessarily a bad thing, as they can teach you what you can improve.

Bad reviews can actually be a good thing, as they can teach you what needs to be improved. However, it is important to not take them too personally and to use them as constructive criticism. It is also essential to respond to bad reviews in a professional and positive manner, as this will show your audience that you are willing to listen to their feedback and make improvements. by doing so, you will only improve your business and reputation.

Jason Barnard is an SEO expert who has found success in helping brands and businesses improve their visibility online. In this conversation, he outlines how he was able to find a niche in the SEO industry and how we can do the same. By creating content that is relevant and useful to your audience, you can improve your chances of ranking higher in search engine results pages. Additionally, by actively managing your online presence and engaging with customers, you can encourage positive reviews and build trust with your audience.

Jason is an expert in digital marketing and SEO. He is the author of "The Fundamentals of Brand SERPs for Business" and the host of the popular podcast "With Jason Barnard" which features many of the world's leading marketers and covers a multitude of digital marketing topics.

Google Jason or go to https://kalicube.com/about/newsletter/ to sign up for his newsletter!

For more information on managing your online presence, check out his book, The Fundamentals of Brand SERPs for Business.

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email paul@paulcopcutt.com

Other popular podcast episodes:

3 Key Steps to Have People Look Forward to Your Email - https://paulcopcutt.com/episode85/

Go For Stupid With Your Personal Brand-https://paulcopcutt.com/episode84/

Building your personal brand with dramatic video storytelling – https://paulcopcutt.com/episode52/ 

Resources:

Take the Business Optimizer Assessment https://bit.ly/bizopassess 

Connect with Paul:

Instagram: https://www.instagram.com/paulcopcutt/ 

Facebook: https://www.facebook.com/paulcopcutt/ 

YouTube: https://www.youtube.com/channel/paulcopcutt   

Twitter: https://twitter.com/paulcopcutt 

LinkedIn: https://www.linkedin.com/in/paulcopcutt/ 

Website: https://paulcopcutt.com/ 

When you focus on content marketing, amazing things can happen. You'll connect with your audience, you'll make more deals and you'll become a respected real estate investing community figure - Paul Copcutt 

• Tailor your content to resonate with your target audience and select the ideal platforms for distribution.
• Develop purposeful content categories that align with your podcast's overall goals.
• Formulate achievable objectives for your social media posting schedule.
• Forge genuine connections and actively engage with your audience online.
  Elevate your personal brand to enhance your career growth.

• Identify your target audience and ideal customer avatar by considering whom you want to connect with and what value you can provide to them.
• Use Statista.com to gather data and determine which social media platforms your target audience spends the most time on.
• Categorize your content by creating specific themes or topics to post about, such as current projects or industry best practices.
• Set a realistic goal for how often you will post content, such as twice a week, and stick to that schedule.
• Repurpose articles or content from other sources, adding your own thoughts or opinions, to make the content creation process easier.
• Consider running ads for posts that receive high engagement to increase their visibility and reach.
• Engage with those who comment on your posts to build relationships and encourage further interaction.
• Be patient and consistent with your posting, even if you don't see immediate engagement or results.
  
  

• Grasp the vital role of authenticity in reaching out to Millennials and Gen Z.
• Learn the power of personal branding in earning trust and connecting with the younger demographic.
• Discover shifts in personalization approach and the impacts of social media in modern marketing practices.
• Understand the unique digital behaviours and preferences rooted in Gen Z.
• Adapt to a digital-first strategy aiming at specific younger markets, focusing on leading as a social-focused CEO.
• Recognize the importance of community involvement in shaping a successful brand identity. 

• Safeguard your creative work through a solid understanding of intellectual property rights.
• Circumvent possible litigation by conducting a thorough trademark clearance search.
• Stand out in the market by adopting distinctive, whimsical, or arbitrary trademarks for your business.
• Discover the advantages of trademark acquisition for those in the world of real estate investment and entrepreneurship.
• Sidestep typical pitfalls during the trademark registration journey for emerging businesses.

• Review terms and conditions when downloading or using images, music, or any other copyrighted material to ensure compliance with the owner's requirements.
• Obtain written permission when using copyrighted material for commercial purposes, such as podcasts or stage presentations.
• Register your copyright and trademark for your unique business processes, products, or services to protect your intellectual property.
• Use the appropriate copyright or trademark symbols (e.g., Circle C or TM) on your works to notify the public of your asserted rights.
• Consult an intellectual property attorney or legal professional in your jurisdiction for specific advice and guidance on copyrights and trademarks.
• Ensure that your team members understand the importance of intellectual property rights and the potential consequences of copyright infringement.
• Consider registering your trademark with a governmental agency, such as the US Patent and Trademark Office, to strengthen your legal position and enforceability.
• Be cautious when using images, music, or other copyrighted materials found online, as unauthorized use may lead to legal disputes and financial penalties.
• Educate yourself on the specific rules and regulations governing intellectual property rights in your country or region.
• Keep a record of your creative works and intellectual property assets, including registration details and permissions granted, to help protect and enforce your rights.

Why you've got to check out this episode:

• Discover essential questions you can ask yourself to shake off the year 2021 completely, so you truly set your heart and mind and put your energy into 2022.
• Find out how you can have full closure of the year 2021 to move on and start anew for the year 2022.
• Learn how you can look forward to the new year with enthusiasm and focus for the future.

Have the holidays helped you truly say goodbye to the past year?

Or are you still dwelling on the past and thinking about 'what could have been' and 'what if'?

In this episode, Paul shares tips and insights on how you can leave behind the year's past with a happy heart, wipe out any trace of regret, and usher in new beginnings with joyful anticipation of what's to come ahead.

You can ask the same questions he asks himself, as the exercise can truly help one think through and fully say goodbye to 2021 and get prepared and focused on 2022.

Are you ready for 2022?

Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start.

Download here https://brand-checklist.ck.page/02dc100707

*This episode has been brought to you in part by Bluehost web hosting.

Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.

Why you've got to check out this episode:

• Find out how you create a focused strategic plan and let it start to move the needle in your real estate investing business.
• Discover a software tool called 'The Business That Matters Playbook' to help you with SWOT analysis and create an effective strategic plan for your business.
• Learn about these three assessment tools that address personal fulfillment, assess areas of strength and weakness, and project impacts on your business.

3 Rs Read, Resource, Reflect

Read:

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday

Resources:

The Knowledge Project with Shane Parrish - Podcast
Zwift

Reflect:

"Waste no more time arguing what a good man should be. Be one." - Marcus Aurelius

Do you want to hit not two but three birds with one stone?

Have you thought of creating a real estate investing business that not only makes money but lets you live and enjoy life and makes a difference in others' lives and the world?

In this episode, Warren Coughlin talks about how to build a real estate investing business that matters.

He shares three tools to help not only grow yourself but your business.

A values-driven organization is what he underscores as it nurtures a culture of excellence and commitment to doing good.

He touches on stopping binary thinking, so creative thinking proliferates, making it more beneficial to your real estate investing business.

Most importantly, he couldn't stress enough the need for preparedness for the uncertainty ahead with lessons learned in COVID and as businesses go through seasons and cycles.

And that's where creating a focused business strategy with recommended periodic reviews comes into play.

And when you have that taken care of, you can ensure you are ready to manage any bumpy ride ahead.

Free Strategy Guide E-Book - https://warrencoughlin.com/free-blueprint/

Cool Tools (the 3 assessments discussed on the podcast): https://warrencoughlin.com/cool-tools/

Here’s how you can join the ‘Social Impact Challenge’ and participate in ‘Competitive Kindness’. Click here: https://www.rtggroupinc.com/

Connect with Warren Coughlin:
warrencoughlin.com

Warren Coughlin helps principled entrepreneurs build a Business That Matters, one that delivers to you, the owner, attractive profits and a fulfilling lifestyle while also creating positive impacts on customers, team, and the larger community. In other words, it is one that helps make the world - or just your corner of it - a better place. This requires a combination of solid business skills and disciplines guided by deeply held values.

He's been helping entrepreneurs do this since 2002. He was the top Coach in Canada with the world's largest business coaching company before going out to focus on Businesses That Matter. His clients have experienced everything from 8 figure exits to 7 figure salaries, from rapid expansion to minimized operational work because of the development of great leaders and high-performance values-driven cultures.

Warren is the creator of The Business That Matters Playbook, a tool that automates and eases the strategic planning process, so the entrepreneur and the team know exactly what to do and when. He's also the founder and host of the podcast "The Business That Matters Spotlight".

Warren's also a recovering lawyer, a serial entrepreneur, college professor, presentation/pitch trainer, actor, theater director, and Dad to a wonderful daughter who constantly challenges him to be a better person.

Topics Covered:

03:56 - Taking on many roles and finally becoming a business coach
05:51 - What got him into entrepreneurship?
07:47 - A gift of life he uses to explore things and the world
08:19 - Finding purpose in the life that could have eluded him
09:04 - What it was like growing up with the illness he had
10:40 - The significance of focused strategic planning
12:34 - How essential is strategic planning even in a small or medium-sized business, and how do you go about creating a strategy?
15:04 - Talking about the 'The Business that Matters' playbook and how it works
17:36 - The challenge in coming up with the SWOT analysis
20:31 - Preparing for the unforeseeable future
24:22 - What is a 'Business that Matters'?
25:49 - How to do 'Business that Matters'
27:13 - The kind of people a values-oriented business attracts
28:39 - How culture should look like in a 'Zoom' environment businesses are in at this time
32:28 - Bringing subcontractors and other service providers into the fold and making them share the culture of the organization
34:22 - Discussing the 'Top Right Living' assessment and how to go about it
36:59 - Sharing about the '7 P's' and 'Y You' assessments and their significance
39:31 - Dealing with someone who is not culture fit
42:47 - Doing away with binary thinking
45:06 - How binary thinking kills creative thinking
46:07 - Sharing important lessons in business
48:47 - Needed number of times you should be reviewing and tweaking your strategic plan
49:56 - Significance of 90 days for review versus a yearly one
51:14 - One effective step to strategic planning
53:27 - His two favorite brands that have endured and done an excellent job in branding
54:47 - A tool he enjoys using and believes every entrepreneur should listen to
57:24 - What 'The Social Impact Challenge' is all about and how you can participate in 'Competitive Kindness'

Key Takeaways:

"When you're starting a business, it's good to go through the business planning process; you've got to go through the work of understanding who your target market is, how you're going to market them, and understanding your competition. But to do the big fat 40-page business plan they have to submit to a bank, that's largely a useless exercise. It's a lot of excessive effort." - Warren Coughlin

"I think it's good to have a vision for where you want to go and have some long term objectives, but you plan within a one year cycle." - Warren Coughlin

"Strategy is nothing more than the answer to the question, 'How do I deploy my scarce resources – time, team, and money to achieve an objective?' That's it. If you have an objective, and you only have those three resources, time, team, or money, that's it, that's all you have to play with, and so you've got to figure out how am I going to move them on the board to achieve what it is I want to achieve?" - Warren Coughlin

"You got to look at your business from a risk mitigation standpoint. What's the drop in value or raising interest rates that I can absorb and not be subject to an existential risk? And when you get close to that, then you have to slow down your acquisitions, or you've got to change your cost structure a little bit to make sure that you're covered. And then to make sure that you've got good cash flow." - Warren Coughlin

"A mentor of mine, he likes to use the metaphor of seasons. In business, there are always seasons. There's spring, summer, fall, and winter. And there's always going to be a winter. And if you're not prepared for winter, you're gonna get cold." - Warren Coughlin

"A business that matters is one that provides a really great lifestyle for the entrepreneur and his or her family while having a positive impact in the world, whether it's just some small corner of it, or a larger environment." - Warren Coughlin

"Get really clear on why you're doing what you do. It doesn't have to be grand and noble, but you should have a reason for doing it that's beyond just money." - Warren Coughlin

Additional resource:

Get our how-to guide and get noticed: https://reibranded.com/linkedin/

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Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music.

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What you will learn from this episode:

• Learn how to find opportunities and create your brand that people connect and resonate with
• Find out how to work on your brand to grow your real estate business
• Learn how to avoid getting stuck and do away with analysis-paralysis mindset to get going and scaling

3R's - Read, Resource, Reflect

Read:
Millionaire Real Estate Agent - Gary Keller

Resource:
Canadian Real Estate Expert - Don R. Campbell https://donrcampbell.com/

Reflect:
"Ready. Fire. Aim" - Sarah Larbi

Summary:

How do you gain traction in your real estate business?

Many of us are getting stuck with the analysis-paralysis syndrome, and it’s not getting you anywhere with it.

We say, get started, don’t aim for perfection, and work on your brand.

Sarah Larbi is an invited keynote speaker & workshop facilitator sharing her 7-step investing approach at regional & national real estate and investment conferences & events. As the host of the popular podcast “Where Should I Invest?”, Sarah interviews fellow real estate investors on their specific strategies and tactics. Sarah’s 7-step approach has been highlighted in media outlets including The Toronto Star, News Talk Radio 1010, and various investment media. As the REITE Club co-founder, Sarah co-leads monthly events and coaches and mentors new and established real estate investors across Canada.

In this episode, Sarah shares how she quit her day job and replaced her income with her real estate investing business in three years. With a clear vision and personal branding that she worked on, she was able to put herself out there. That’s how you make connections and for people to reach you. She underscores that if you are looking for some opportunity to create, you have to share what you're doing. Share it on social media and a website. Also, work with somebody who’s been able to help other people in different capacities and specifically real estate related. She also talks about how company culture ties into personal branding.

Topics Covered:

02:07 - A backstory of how Sarah and Paul started working together
04:17 - How branding helped her real estate business and replaced her day job income in just three years
04:51 - Getting traction with her brand
07:04 - Starting a podcast and being consistent with it
08:34 - The motto she lives by that got her to where she is today
09:01 - What she recommends new real estate investors on how to get started from a branding and marketing perspective
11:54 - Who she looks up to in terms of personal brands in real estate
12:39 - Personal favorites in terms of personal brands
13:28 - How company culture ties into your brand
15:08 - What Sarah Larbi brand is up to these days
16:51 - Sarah’s inspiring words for real estate investors: Ready, fire, aim, don't wait for perfection. Even if you think it's perfect today, it will be something that you want to change down the road anyway.

Key Takeaways:

“It doesn't have to be perfect. In terms of a deal in general, if you're looking for some opportunity to create a brand and you share what you're doing, share it on social media, share it on LinkedIn. If you're doing it professionally, you probably want something like a website to be able to have to send people to rather than, email or Gmail or Hotmail.” - Sarah Larbi

“Just get started. Done is better than perfect.” - Sarah Larbi

“From a branding perspective, it was nice to be able to work with somebody that's been able to help other people in different capacities and also specifically real estate related.” - Sarah Larbi

“I think the other part of branding is being able to create those connections. If you're out there, you've branded, you've got a website, you've got a path and a plan, the doors open so much for you. Even my podcast, just making sure that it's frequent and it's actually planned properly. And it's done well.” - Sarah Larbi

“From a culture perspective, that's probably what I paid the most attention to, versus what brands have.” - Sarah Larbi

Connect with Sarah Larbi:

• sarahlarbi.com
• Instagram

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• E:podcast@paulcopcutt.com

Music: Thank you to Zoax for the intro music

• Discover the advantages of podcasting for real estate investors and professionals to expand their network.
• Learn how to present yourself as an attractive podcast guest to connect with the right audience.
• Find out how to build lasting relationships with influential podcast hosts to amplify your reach.
• Explore ways to utilize podcasting to strengthen your business brand and boost credibility.
• Uncover the secret to crafting captivating podcast content that keeps your listeners engaged and wanting more.

Life after COVID means many of the daily aspects of our lives have changed, but they’ve also changed in the way we produce events. 

With all events being virtual during the pandemic and since in-person events are becoming an option, the question is now being raised, do we remain virtual, transition to in-person, or do a hybrid event? 

To help us uncover the answer to this question is Shay Wheat who is a certified event producer with a ton of knowledge on what works and what doesn’t. 

There are numerous ways to throw an event, 17 to be exact, and each has their place. The type of event you choose depends on two main criteria, which are; 

1. What you are trying to achieve ?
2. Who the event is for?

So many small details go into planning an event, more than you could probably think of, but for someone who specializes in running events in-person and online, Shay has the expertise to walk us through how to put on a successful event.

Tune in to hear practical tips and advice on how to maximize your efforts for in-person and virtual events and the details you don’t want to overlook! 

Topics discussed in this episode:

• Advice on how to conduct events in the post-COVID era
• Points to consider with hybrid, virtual, and in-person events
• 5 fundamental aspects of a successful event
• How to keep people engaged in a virtual event setting
• Benefits of prompting the attendees to arrive with an intention
• Are people wanting to attend in-person events?
• The different types of events that can be held depending on your need
• Funding events with sponsors and strategies to sell programs off-stage
• The percentage of people who actually show up to the event versus how many sign up
• Is there value in recording virtual and/or in-person events?
• How important are surveys?
• How to choose quality promotional items for guests
• Recommendations on how to utilize social media for event organizers
• Benefits of hiring a certified event producer
• Tips for real estate investors regarding what types of events to utilize
• Shay’s perspective on focusing on brands outside of your niche

To get in touch with Shay, head over to her website https://graceandeaseproductions.com/ 

If you are interested in learning about the phases of event leverage, Shay has a free gift for all our listeners! Head over to https://graceandeaseproductions.com/gift/rei/  to pick up your free gift and to learn about what phase of events you are in and what you should be doing right now to grow your business!

Shay Wheat is a Certified Event Producer™ & Creator of popular programs such as “The Powerful Event Process”, “The Ultimate Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc. 

Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 200 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols,  Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. 

Connect with Paul Copcutt:

Website http://www.paulcopcutt.com

LinkedIn https://www.linkedin.com/in/paulcopcutt/

Email paul@paulcopcutt.com

What you will learn from this episode:

• Discover tactics and strategies that provide you leads for years to come rather than a one-off lead-generation campaign
• Learn how to build trust and relationships in a non-salesy manner
• Find out how to market and build your personal brand other than creating your own website or starting a podcast

3Rs Read, Resource, Reflect

Read:
The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

The Seat of the Soul by Gary Zukav

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg

Resource:
Instagram

Reflect:
"If you're not growing, you're dying." - Jacob Perez

If meeting face-to-face is still your means of reaching out to your target audience, you should think again.

How do you cover a wide base of your target market without spending a ton of time and resources talking to each one of them?

Jacob Perez has been investing in the Hamilton, Ontario real estate market since he was 23 years old and now has a portfolio of close to 10 million dollars with 40+ doors.

Jacob is a Partner and Mortgage Agent with Synergy Mortgage Group, offering a digital experience backed by real people, working with both real estate investors and first-time homebuyers helping them leverage real estate to build wealth.

After only three years, he was featured nationally by Canadian Mortgage Professionals for being in the top 0.5% of 20,000+ brokers in Canada.

Jacob also has experience in analytics and digital marketing with a BComm from McMaster University and Masters in Management Analytics from Queens University.

In this episode, Jacob shares how he brings his digital marketing experience to the real estate investing world and the mortgage industry and helps him grow those businesses.

If you're someone new to the real estate investing world, make the most of his thoughts and insights on where social media posts are concerned and which platform gives you the best traction.

How about curating instead of creating content? He's got a lot of recommendations when it comes to brand communication.

What if you don't yet have a story to tell, or you're not experienced enough to be putting yourself as a podcast guest?

He knows how to flip the script and let it work to your advantage.

He talks about a non-sleazy way of building trust and relationships for your brand building and marketing.

This is the kind of route that had him a steady flow of clients through the years rather than just running an ad that you don't get anything when no one clicks.

Get insider insights into where the mortgage industry is heading and why more people are interested in it.

He assures everyone not to be scared of personally branding themselves. He states the many reasons why you shouldn’t have to worry or avoid it.

Topics Covered:

02:34 - How the digital experience at Synergy avoids geographical constraints and allowed for a much larger target audience
03:39 - What he considers the biggest differentiator in the mortgage world
04:28 - How Synergy works
05:22 - What the synergy brand is all about
06:44 - How he brings his digital experience to the real estate and mortgage world
08:56 - What participating in forums can do for your real estate investing brand
10:08 - A non-threatening way to build trust and relationship for your brand
11:02 - Forms of content and other communication you can use to build and market your brand
13:56 - Three things you can do in terms of your social media posts
16:09 - Thoughts on where the mortgage industry is headed
19:29 - Real estate investing turning into not just people consider doing but something they need to do
21:33 - Real estate investing as a ticket to freedom and lifestyle for millennials nowadays
23:00 - The kind of content you can put out there for branding and marketing
23:48 - Favorite personal brand that he really looks up to
24:52 - Books he is recommending
25:51 - Favorite resource that has been the best source of business and entertainment for him
27:14 - Which social media to focus on when you start building your brand
28:02 - What he believes in life
28:41 - His recommendation to people on building a brand
29:35 - What prevents people from building a brand?

Key Takeaways:

"And the beauty of forums or content or things like that, are a little bit different than the ads we do, is that they live online forever. So it's not like an ad where if they didn't click on that one-week campaign, you don't collect anything from it. This stuff is potentially generating new leads for years to come and things like that." - Jacob Perez

"I came from a digital marketing background, a consulting background, and from the very beginning, which is a couple of years before the pandemic, we've never really done the face-to-face thing. And that allows you to have a much bigger target audience and don't have that geographical constraint." - Jacob Perez

"I don't want to look like a billboard, and scream the mortgage rates and come at you from the perspective of, 'I'm a mortgage agent' rather, 'I'm willing to help you because I am willing to help you naturally, it's not fake.' If you're a real estate agent, but you have an Instagram page about home design, and you're consulting people in home design, it's a non-threatening way to build a relationship and trust and eventually transfer them over to your services." - Jacob Perez

"I think there are more and more people entering the mortgage industry. The barrier to entry is very low. The other thing is, it's going to be the rise in technology, and you're going to see all the major five banks competing on who could have the best tab to have the best streamline mortgage experience." - Jacob Perez

"I think real estate investors are a great niche because I think they're the least or rate-sensitive niche, and they appreciate you the most, whereas, some other type of buyers, you just might not see them for another five years plus kind of thing." - Jacob Perez

"If anyone out there is looking to build a brand-related business or things like that, you just have to have the courage to go forward and do it. There are so many people who are afraid to brand themselves that just by that alone, your competition is actually very little, you'd be surprised. The kind of people that you're trying to attract, you will attract." - Jacob Perez

Connect with Jacob Perez:

• Instagram

Connect with Paul Copcutt:

• reibranded.com
• LinkedIn
• Email: podcast@paulcopcutt.com
•  

Music: Thank you to Zoax for the intro music