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13 Mar 2024
REAIF 012: How He Used AI to Win a $6M Listing | Jimmy Moscoso
00:19:19
How can AI set you apart when competing for a high-end listing?
In this episode of the Real Estate AI Flash podcast, co-hosts Jimmy Burgess and Rajeev Sajja delve into leveraging AI to stand out in the real estate industry. The special guest, Jimmy Moscoso, a realtor with Keyes Realty, shares insights and practical strategies on how he utilized AI to win a six-plus million-dollar listing.
Join us as Jimmy Moscoso shares his insights into the power of AI and its impact on the real estate industry. Discover how AI technology, when applied strategically and thoughtfully, can give you the edge you need to succeed in the competitive world of real estate.
Jimmy Moscoso's Background
Jimmy Moscoso is an accomplished realtor with a background in digital marketing.
As a realtor, he aims to bring stories of extraordinary human beings to life.
Leveraging his expertise in digital marketing and a passion for technology, Jimmy has successfully integrated AI tools into his real estate business, especially in securing high-value listings.
Exploring AI Tools
Jimmy Moscoso discusses his journey with AI tools, specifically OpenAI's GPT (Generative Pre-trained Transformer) model.
He emphasizes the impact of leveraging GPT, particularly version 4.4 or 4.5, in generating accurate and valuable information through prompted questions.
Furthermore, he highlights the use of Perplexity AI for obtaining accurate answers by combining AI with real sources.
Winning a $6M Listing with AI
The episode focuses on Jimmy Moscoso's successful acquisition of a six-million-dollar listing using Real Reports' AI tool named Aiden.
Real Reports perform comprehensive data aggregation, providing valuable insights such as historical data and neighborhood information, which are more specifically tailored to the property in question.
Aiden effectively provides contextual answers to specific queries.
Jimmy shares the strategic approach he took by presenting AI-generated data and insights during the listing presentation, ultimately securing the lucrative listing against the seasoned competition.
Implications of AI in Real Estate
The hosts and Jimmy emphasize the transformative potential of AI in real estate, particularly in empowering agents to provide comprehensive, data-driven insights.
They elaborate on how AI tools like real reports aid in creating an informed consumer base, leading to better decision-making and enhancing the overall value real estate professionals provide.
Use of AI in Content Creation
Jimmy Moscoso discusses the future of AI integration in real estate, focusing on creating hyper-local and neighborhood-specific content using AI tools.
He stresses the importance of utilizing AI for content creation and distribution on platforms like YouTube, X, and LinkedIn to reach prospective clients seeking localized information effectively.
Community Engagement via AI
An intriguing aspect of Jimmy Moscoso’s strategy involves hosting an open house for the $6M listing, accessible only by boat on a private island.
He describes his innovative approach to engaging local businesses and enhancing community support, demonstrating the potential of integrating AI-driven strategies with traditional real estate initiatives.
Jimmy's success in winning a $6 million listing using AI tools is a testament to the transformative potential of technology in real estate. His innovative use of AI is an inspiring example of how the technology can revolutionize real estate marketing.
As the real estate landscape evolves, agents can glean valuable insights from Jimmy's experiences and strategic use of AI technology. Tune in now to unlock the potential of AI in real estate and discover the fascinating journey of winning a $6 million listing using cutting-edge technology.
"With so much technology and information out there, it can become overwhelming. One of the things that will be a big push on my end is to leverage AI content creation and as well as local visits to the different neighborhoods." - Jimmy Moscoso.
REAIF 048: Building Relationships and Streamlining Tasks with AI in Real Estate
00:21:26
In this episode, Kristen Carter, a seasoned real estate agent from Keller Williams, shares her journey into real estate and how she has integrated AI into her business practices. She discusses her initial experiences with AI, the practical applications of tools like ChatGPT, and how they can enhance productivity and streamline tasks for real estate agents. Kristen emphasizes the importance of building relationships in the industry and offers valuable advice for agents looking to adopt AI in their workflows.
Takeaways
Kristen transitioned from a professional photographer to a real estate agent after being inspired by a friend.
AI can significantly enhance productivity in real estate by automating mundane tasks.
Using AI for writing listing descriptions is a common starting point for agents.
AI can help prioritize tasks, especially for those with ADHD or similar challenges.
Building relationships with agents in other states can open up new opportunities.
Consistency in using AI tools leads to better understanding and results.
AI tools can assist in social media planning and content creation.
Agents should not give up on AI even if initial experiences are frustrating.
Custom instructions and memory features in AI can tailor responses to individual needs.
Networking and relationship-building are crucial in the real estate business.
REAIF 031: Custom GPTs - A Beginner's Guide to Get Started | Jimmy and Rajeev
00:18:19
Do you need help with building Custom GPTs? In this episode, we demystify what they are and demonstrate the ease of creating one on the show. Listen to learn how to build your own Custom GPTs to enhance productivity and efficiency in your real estate business.
Accessing Custom GPTs
The good news is that you don’t have to use the paid version to build your own GPTs. Those who used the free version of ChatGPT can access public Custom GPTs.
Rajeev walks you through the process of exploring and searching for GPTs, mentioning that 3 million public GPTs are available for users to explore.
Building a Custom GPT
Rajeev demonstrates the step-by-step process of building a Custom GPT. He explains the two methods: 'Create' and 'Configure.'
For this episode, we opt for 'Configure' due to its simplicity and efficiency.
Practical Example: YouTube Marketing GPT
To make the explanation tangible, Rajeev creates a Custom GPT for YouTube video marketing, focusing on generating titles, descriptions, and tags.
He provides tips on naming the GPT, writing an effective description, and crafting comprehensive instructions using robust prompt engineering.
Real-World Application
Jimmy illustrates the practical benefits of using Custom GPTs for repetitive tasks in real estate marketing.
Real estate agents can save hours by setting up systems for tasks such as video content creation, enhancing efficiency and productivity.
Watch The Video
Check out the video version of this episode linked in the show notes for a step-by-step visual guide.
Don’t forget to subscribe to the Real Estate AI Flash Podcast and join the newsletter for the latest updates on AI and real estate.
“Somebody listening to this will hear this, put it into practice, and get them some additional deals and more efficiency in their business almost immediately." - Jimmy Burgess.
In this episode, Rajeev Sajja interviews Christina Collignon, a content marketing manager at Berkshire Hathaway Home Services California Properties. They discuss the integration of AI in real estate marketing, focusing on how agents can leverage AI tools to enhance their social media presence, create content efficiently, and overcome the fear of using new technologies. Christina shares her experiences with AI, particularly ChatGPT and Perplexity, and emphasizes the importance of starting small and being mindful of the media consumed. The conversation highlights the transformative potential of AI in the real estate industry and offers practical advice for agents looking to embrace these tools.
Takeaways * AI can help agents overcome their fear of technology. * Social media is crucial for real estate agents today. * AI tools can save agents significant time in content creation. * Perplexity is a powerful alternative to traditional search engines. * SEO-rich captions are essential for social media success. * AI can serve as a creative sidekick for marketers. * Agents should lean into their passions for authenticity. * Curating media consumption is vital in the age of AI. * Starting small with AI can lead to significant improvements.
REAIF 025: NAR Settlement Scripting Using AI | Jimmy and Rajeev
00:17:47
Are you a real estate professional caught in the complexities of the latest NAR settlement? Maybe you're unsure how to respond to your clients' tricky questions or looking for an edge to refine your negotiation skills post-settlement.
In this episode of "Real Estate AI Flash," co-hosts Jimmy Burgess and Rajeev Sajja unveil a game-changing technological solution that promises to equip you with all the answers you've been searching for.
Click play to hear Jimmy and Rajeev break down how to use Chat GPT to tackle the NAR settlement head-on. Also, be sure to check out the YouTube video of this episode to get step-by-step instructions on how to do this.
Understanding Custom GPTs
Always remember, Custom GPTs are like hiring a consultant specialized in a specific area. Jimmy and Rajeev share how real estate agents can use custom GPTs to handle tough questions regarding the NAR settlement.
Also, those who only use the free version of Chat GPT stay on the lookout because you’ll soon be able to use the custom GPTs!
NAR Settlement Specifics
Jimmy and Rajeev built a GPT with the extensive 109-page NAR settlement document and fed it reliable scripts for interacting with buyers and sellers. This ensures that the output is both trustworthy and adjustable over time.
Jimmy emphasizes that this custom GPT is a valuable learning tool, allowing real estate agents to practice answering challenging client questions without risking trial and error. This support system ensures they are always prepared and confident in their interactions.
For instance, if you need to explain buyer agency to a client or answer questions about buyer commissions, this GPT provides thorough, settlement-specific information. It details various ways a buyer can pay their agent and outlines the value of seller concessions.
As the real estate landscape continues to evolve, the necessity and value of staying informed and prepared is more crucial than ever. Subscribe to the Real Estate AI Flash podcast, leave us a review, and join our mission to strengthen the real estate community through knowledge and innovation. Together, we can harness the power of AI to serve our clients better and thrive in this dynamic market.
Ready to transform your real estate practice? Click play and start listening!
"This GPT brings all of them together on a specific topic and gets you powered up. Because if you're powered up, you can serve your clients better." - Rajeev Sajja.
REAIF 024: How to Humanize Your Real Estate Communication Using AI | Ashley Dane
00:17:50
Imagine a world where AI doesn't replace the human touch but augments it, making us better, faster, and more efficient. In this episode of the Real Estate AI Flash podcast, co-hosts Rajeev Sajja and Jimmy Burgess discuss the heart of this technological revolution with a special guest, Ashley Dane.
As the regional director of ReMax in Michigan and a 2023 RIS Media Newsmaker, Ashley brings a wealth of knowledge and front-line experience to the table. Tune in now and see why embracing AI will be your best decision this year.
Ashley Dane's Background
Ashley Dane is the regional director of Re Max in Michigan and a distinguished Ris Media newsmaker in the Achievers category for 2023. In her role, she focuses on enhancing brokerage operations and boosting agent productivity.
Her insights and innovative approaches have been shared at events hosted by the Grand Rapids Association of Realtors and during the statewide tech tour.
With a commitment to empowering real estate professionals, Ashley has inspired many to harness the power of AI to elevate their practices and achieve greater success.
Practical AI Tools for Real Estate Agents
Ashley shares her favorite AI tools, such as Microsoft's Copilot, which integrates into email and other Microsoft products to streamline communication and administrative tasks.
She highlights the tool's potential to save agents time and make their operations more efficient.
Enhancing Client Relationships Through AI
Rajeev and Ashley dive into how AI tools like BeHuman can enhance client relationships.
The tool enables agents to create personalized video messages for each client using just one recorded video and a name list. This personalization can significantly increase client engagement at no extra time cost to the agent.
Increasing AI Literacy Among Agents
A crucial part of Ashley's work involves increasing AI literacy among real estate agents.
She stresses that AI is not just another tool but a significant technological advance that will be interwoven into all aspects of life.
Ashley encourages agents to embrace AI now to stay ahead in the industry.
It's clear that integrating AI into real estate is not just about keeping up with technology—it's about embracing a transformational shift in how we conduct business. Ashley's insights illuminate practical ways to enhance efficiency, personalize client interactions, and elevate your real estate game.
Tune in, soak up the knowledge, and envision the innovative ways you can leverage AI in your practice. Don't forget to subscribe to Real Estate AI Flash to get actionable strategies and insights from industry leaders like Ashley.
Together, we're stronger and smarter in navigating the ever-evolving real estate landscape!
“So many brokers want to add more value, and we want them to be profitable in what they're doing. We want them to have this great relationship with their agents. And in my opinion, this is a game-changer for brokers across the country. I'm excited about the lift in professionalism with our marketing, communications, and personalization that we can do. It's just a game-changer.” - Ashley Dane.
REAIF 051: How AI Supercharges Real Estate Teams: From Leads to Growth
00:25:50
In this episode, Rajeev Sajja interviews Charles Nedder, a successful real estate team leader from Berkshire Hathaway HomeServices New England Properties in Greenwich, CT about his journey from retail to real estate and how he leverages AI to scale his business. Charles shares his initial experiences with AI, particularly in copywriting and lead generation, and discusses the significant impact AI tools have had on his team's productivity and efficiency. He highlights the transition from traditional appointment setting to AI-driven solutions, emphasizing the cost-effectiveness and increased appointment rates achieved through AI. The conversation also touches on innovative tools for managing client interactions and the future potential of AI in real estate. Charles concludes with valuable advice for new agents and recommends a book that emphasizes flexibility in business.
Takeaways
Charles transitioned from retail to real estate in 2003.
AI tools have significantly improved productivity in real estate.
AI can save time in copywriting and lead generation.
The cost of AI is significantly lower than traditional methods.
AI can book appointments and follow-ups automatically.
Agents benefit from warm leads generated by AI.
AI tools provide valuable data and insights for agents.
Flexibility is crucial in adapting to changes in real estate.
Continuous learning and skill-building are essential for agents.
Innovative tools can enhance client interactions and meetings.
REAIF 037: Six reasons ChatGPT 5 Can Make you a Superhuman Agent | Jimmy and Rajeev
00:12:21
Are you still wondering why you should start using Chat GPT for your real estate business? One reason is that the AI tool is advancing its technology again.
In this episode, we go over the details about Chat GPT 5 and six reasons why it’ll scale the way you run your business. Tune in to hear all about it.
Voice Assistant Capabilities
Chat GPT-5 integrates advanced voice assistant features, allowing agents to have real-time conversations, role-play scenarios, and even manage customer interactions more effectively.
Text-to-Video Capabilities
Chat GPT-5 includes the ability to convert text into video content seamlessly. This feature is expected to revolutionize content creation for real estate agents.
Search Chat GPT
Another search engine that’s going to be in competition with Perplexity and Google.
Also, you can use the voice assistant to conduct internet searches.
Expanded Context Window and Memory
This allows the system to remember more information over longer interactions, making it easier for agents to maintain continuity in conversations and revisit past discussions without losing context.
Enhanced Language Understanding and Generation
The system can now generate more accurate, human-like responses, which will be particularly beneficial for agents in crafting personalized communication with clients.
Autonomous Agents (A-Agents)
One of the most groundbreaking features of Chat GPT-5 is the introduction of autonomous agents that can perform tasks without direct supervision.
These A-Agents can handle routine tasks like marketing, creating promotional materials, and managing workflows, allowing real estate agents to focus on more strategic activities.
“80% of our tasks are going to be AI assistants within the next two to three years. The goal is to master the 80% to be very efficient so you can do more with the 20%.” - Rajeev Sajja.
REAIF 004: AI-Powered Listing Presentations That Are on Lock | Jimmy Burgess and Rajeev Sajja
00:16:41
It can be frustrating when Chat GPT gives you a completely different idea than what you requested. Remember that these artificial intelligence (AI) writing tools are robots. If you're not providing the right prompts, it won't produce the copy you want.
But what type of writing prompts should real estate agents use?
In this Real Estate AI Flash episode, hosts Rajeev Sajja and Jimmy Burgess dive into the powerful strategies for leveraging Chat GPT to elevate your listing presentation. They share practical tips and insights for utilizing this AI writing tool to create impactful marketing materials and impress potential clients.
Tune in and hear their insightful advice on using Chat GPT prompts for real estate agents.
Creating Compelling MLS Descriptions
The hosts delve into the process of using Chat GPT to craft MLS descriptions that stand out.
Real estate agents can generate conversational, professional, and luxury-toned descriptions for potential listings by providing a detailed prompt to AI. This allows agents to impress clients with tailored descriptions that showcase the property's unique features and appeal to specific buyer preferences.
Here is the AI writing prompt Jimmy provides in the episode:
“Acting as a top-producing real estate agent, provide me with an MLS description in a conversational tone for the home located at one, two, three main streets. Highlighting the following attributes.” (He discusses the features you should include within the episode.)
Rajeev further states that you should share your expertise as an agent within the prompt and exclude specific buyers' criteria or circumstances.
He also shares more ideas you can use in Chat GPT for listings.
Expanding Marketing Efforts with AI
Rajeev and Jimmy discuss the potential of AI in broadening marketing efforts for listings.
They emphasize the importance of adapting MLS descriptions for various platforms, including Facebook, Instagram, LinkedIn, and YouTube.
They also share how you can use Chat GPT for SEO optimization and engaging content.
With AI, real estate professionals can generate diverse marketing materials and incorporate unique strategies to reach a broader audience.
Addressing Market Challenges
Rajeev and Jimmy provide practical guidance on using AI-powered strategies to address market challenges.
They highlight the potential of AI-generated materials in reinvigorating stagnant listings, particularly in the context of price adjustments.
Advantages of AI-Enhanced Listing Presentations
Rajeev and Jimmy highlight the transformative impact of embracing AI to secure more listings and establish lasting client connections.
They emphasize the potential for AI to enhance agents' professional image, elevate their marketing capabilities, and ultimately pave the way for more listing opportunities.
AI is a powerful tool to help revolutionize listing presentations, capitalize on diverse marketing channels, and adapt to an evolving market dynamic. Real estate agents can differentiate themselves, build credibility, and achieve more success by harnessing the capabilities of AI.
Join Rajeev and Jimmy as they demystify AI and provide valuable strategies for real estate professionals seeking to elevate their practices with cutting-edge technology.
"Do not talk about specific types of buyers or buyer circumstances. Do not reference age, race, color, religion, family status, disability, et cetera." - Rajeev Sajja.
REAIF 027: Supercharging Your Business With Custom GPTs | Whitney Lohr
00:17:20
In our latest Real Estate AI Flash Podcast episode, we have the privilege of hosting Whitney Lohr, a seasoned real estate agent and the driving force behind the Florida Living Group at Berkshire Hathaway Home Services. She brings her wealth of experience to the table as she discusses how custom GPTs can revolutionize your real estate business today.
Join us as we explore how Whitney's custom GPTs enhance efficiency and productivity in her business.
Custom GPTs Revolutionizing Real Estate
Whitney's journey with custom GPTs began when she realized their potential to streamline tasks like listing descriptions and social media content creation. This practical application of AI technology in real estate operations is a game-changer.
She shares how personalizing AI technology creates automation in real estate operations.
Gain valuable tips on creating and optimizing custom GPTs to elevate your real estate operations.
MLS Data Analysis and Social Media Strategies
Whitney can now quickly automate data processing tasks thanks to her innovative approach to using Custom GPTs for MLS data analysis.
Additionally, her techniques for generating engaging social media content and video scripts demonstrated the versatility of AI tools in real estate marketing.
Discover how Whitney utilizes custom GPTs for listing descriptions, seller content, video scripts, MLS data analysis, and more.
YouTube Channel Optimization and Video Editing
Using SEO-friendly titles and descriptions is essential when building YouTube channels.
Whitney shares how you can use Custom GPTs in video editing to help save time when creating content.
Curious about the future of AI in real estate marketing? Join us as Whitney shares her excitement about the upcoming advancements that will revolutionize the industry. Get ready to be intrigued and inspired!
Also, don’t forget to download the Real Estate AI playbook to keep all the tips Whitney shares in this episode.
"Many people are worried about AI and, you know, will it replace us? No, I just believe it will make us better wholeheartedly." - Whitney Lohr.
REAIF 029: Apple Intelligence: What it means to agents | Jimmy and Rajeev
00:14:17
Apple's recent unveiling of its AI tool, Apple Intelligence, is a game-changer for real estate agents. This innovative AI technology, promising to revolutionize business scaling, is a must-explore for all in the industry. Join us in this Real Estate AI Flash podcast episode to discover its unique potential.
Scaling with Apple Intelligence
Rajeev reveals that 64% of Americans own an Apple product, and the new AI tool is designed to enhance productivity with these products. He explains how it can transform your Apple product into a versatile personal assistant, empowering you to manage your tasks more efficiently.
Jimmy provides a practical example of how agents can use Apple Intelligence to ask questions. This AI tool is a valuable resource for gathering more information about a specific property, making it an indispensable part of your toolkit.
Why Trust Apple With Your Private Information?
Another reason why we’re excited about the new tool is because Apple, a company known for its commitment to privacy, is one of the best companies to trust with your private information.
The company has taken drastic measures to ensure your data is protected at all costs, instilling a sense of security and confidence in your choice of technology.
The Future of AI
Rajeev predicts that voice search will play a significant role in the future of AI. As AI continues to evolve, so will our ability to enhance productivity.
A key method to achieve this is by instructing AI tools verbally, a more efficient alternative to manual input.
“If you’re an agent wondering how you can use AI tools daily, this may be a glimpse into the future.” - Jimmy Burgess.
REAIF 005: Responsible AI: Check Yourself Before You Wreck Yourself | Jimmy Burgess and Rajeev Sajja
00:09:44
Do you take the time to change what Chat GPT gives you?
If not, then you’re making a huge mistake. Chat GPT is a great writing tool, but you must see it as an assistant. There’s a chance it will produce listing descriptions violating the Fair Housing Act.
In this Real Estate AI Flash episode, hosts Rajeev Sajja and Jimmy Burgess delve into the crucial topic of responsible AI in real estate listing descriptions. With a focus on ensuring compliance with regulations and ethical considerations, the hosts provide valuable insights and practical strategies for real estate professionals to responsibly elevate their AI-powered marketing efforts.
Understanding the Importance of Compliance
The hosts emphasize the significance of real estate professionals ensuring that their AI-generated content adheres to legal and ethical standards.
Highlighting the example of the Fair Housing Act, they underscore the necessity of avoiding language that violates anti-discrimination regulations.
The Role of Real Estate Professionals
Rajeev and Jimmy stress that while AI technology can assist in generating listing descriptions, it is ultimately the responsibility of real estate agents to review and refine the content to ensure compliance.
Drawing parallels to providing guardrails for AI, they emphasize the need for agents to guide and validate AI-generated output to align with professional standards.
Framing AI Prompts for Compliance
The hosts discuss the importance of framing AI prompts effectively to guide the output towards compliance with regulations.
By providing specific examples, they outline how real estate agents can structure prompts to emphasize adherence to laws such as the Fair Housing Act and RESPA.
Strengthening Client-Centric Service
Rajeev and Jimmy highlight that responsible AI usage ultimately enhances the ability of real estate professionals to serve their clients at the highest level.
Emphasizing the need for agents to personalize and validate AI-generated content, they stress the importance of maintaining the professional and ethical integrity of the real estate industry.
Rajeev Sajja and Jimmy Burgess underscore the critical importance of responsible AI usage in real estate listing descriptions by offering practical guidance and thought-provoking insights.
Tune in to this enlightening episode to gain a deeper understanding of responsible AI usage and learn actionable strategies for ensuring that your real estate marketing efforts align with legal and ethical guidelines.
"When you ask it to write a listing description, it may not understand the Fair Housing Act. And you, as a real estate agent, have spent about 160 hours getting your license. And part of that education was to ensure you don't use words violating the Fair Housing Act." - Rajeev Sajja.
REAIF 030: Overwhelmed with AI? Easy Steps to Get Started | Jimmy and Rajeev
00:18:12
Getting started with AI can be confusing, especially when you need a prompt to produce the type of content you want. In this episode, we delve into the basics of AI, focusing on demystifying key terms and concepts, starting points for beginners, and useful resources for real estate professionals. If you're feeling overwhelmed by the rapid pace of AI development, this episode is your handy guide to getting a solid foundation.
Key Terminologies Explained
Starting off, we break down key AI terms in simple language:
Generative AI: AI that creates new content like text, images, audio, or video by following instructions, also known as prompts.
Prompt: The questions or instructions given to AI to generate desired results.
Prompt Engineering: The technology used to design effective prompts to get optimal results from AI models.
Chat GPT and LLM: Chat GPT (Generative Pre-Trained Transformer) is a foundational AI model in large language models (LLMs), processing vast amounts of data to perform tasks.
Custom GPTs: Personalized AI versions tailored to perform specific tasks, like having a trained employee for one particular job.
Getting Started with AI
Rajeev emphasizes the importance of starting small to avoid feeling overwhelmed. Here are a few steps to get you started:
Sign Up: Create a free Chat GPT account to begin experimenting.
Experiment: Try basic prompts related to your tasks. For instance, ask GPT to draft an email or write a blog post about local restaurants.
Refine: Use the feedback loop—if the output isn’t perfect, ask GPT to adjust the tone or rephrase the content.
Practical Use Cases
Jimmy shares practical tips for integrating AI into daily activities:
Real Estate Tasks: Use AI to write MLS descriptions, social media content, or client emails.
Personal Life: AI can help plan trips or even generate recipes from photos of food items.
AI Resources
Several valuable resources are highlighted to keep listeners current with AI advancements:
Real Estate AI Flash Newsletter: Subscribe to our newsletter for regular updates and practical advice.
AI Playbook: Access our dynamic, evolving playbook that serves as a handy reference guide.
"Sometimes we get caught up in the bigness of AI, but the smallness of AI is getting started, the power of beginning." - Rajeev Sajja.
REAIF 044: AI-Powered Content Strategies to Amplify Your Real Estate Brand
00:26:18
In this episode of Real Estate AI Flash, I speak with Bridget and Jay Modglin and discuss their journey in real estate, the impact of AI on their business, and their successful YouTube strategy. They share personal anecdotes about their 'aha' moments with AI, how they leverage it for content creation, and the importance of SEO optimization. The conversation also touches on valuable advice for new agents and recommended resources for personal and professional growth.
Chapters
00:00 Brigette and Jay's background in Real Estate 04:44 Aha Moments with AI 08:54 Leveraging AI for YouTube Success 12:49 Customizing AI for Personal Branding 16:58 SEO Optimization with AI 19:57 Advice for New Agents 22:58 Recommended Reads for Real Estate Agents
REAIF 017: Custom GPTs: What You Need to Know and How Agents Can Use Them | Jimmy and Rajeev
00:09:28
In this “Real Estate AI Flash Podcast” episode, co-hosts Rajeev Sajja and Jimmy Burgess delve into the exciting world of custom GPTs and their implications for real estate professionals. They provide insights into the transition from plugins to custom GPTs, highlighting the democratization of advanced technology and the potential for real estate professionals to leverage these tools for enhanced productivity and efficiency.
Discover how these powerful tools revolutionize the real estate industry and provide practical strategies to elevate your business. Click play now!
Transition from Plugins to Custom GPTs
Jimmy and Rajeev discuss the transition from plugins to custom GPTs, emphasizing the significance of this shift in accessibility and usability.
With plugins requiring development skills, introducing custom GPTs removes the barrier for individuals without technical backgrounds. This empowers real estate agents to harness the capabilities of this advanced technology for various real estate applications.
Top Five Custom GPTs for Real Estate Professionals
Right Like Me: Rajeev introduces "Right Like Me," a custom GPT that facilitates personalized content generation. He elaborates on its potential for enhancing communication and marketing strategies within the real estate industry.
Humanizer Pro: The co-hosts explore the impact of AI-generated content and introduce Humanizer Pro as a tool to humanize content.
Walkscript: They recommend Walkscript as a custom GPT for efficient video transcription and analysis, highlighting its relevance for real estate professionals creating engaging video content.
AIPDF: The hosts emphasize the utility of AIPDF for real estate professionals working with extensive PDF documents.
Doc Maker: Rajeev introduces Doc Maker as a productivity-enhancing tool for real estate agents. It streamlines transforming content into various formats for seamless integration across multiple platforms and channels, optimizing workflow efficiency.
The Future of Custom GPTs in Real Estate
The hosts express their anticipation for the continual advancement of custom GPTs, emphasizing the opportunities for real estate professionals to create personalized GPTs tailored to their specific needs.
They underscore agents' potential to build custom GPTs to enhance trust and efficacy in leveraging this transformative technology.
As technology advances, the possibilities with custom GPTs are limitless. Whether you're a seasoned AI enthusiast or just starting to explore its potential, this episode is a must-listen.
Join us as we uncover the power of custom GPTs and how they can empower you in your real estate journey. Subscribe to the podcast and immerse yourself in the world of AI innovation because together, we are stronger. Stay tuned for more insightful episodes, and get ready to amplify your real estate business with the latest AI tools and strategies.
"You don't have to have a technology background now to be technologically savvy." - Jimmy Burgess.
REAIF 038: A Look Back, A Farewell and New Beginnings
00:10:34
In this special episode, I take a look back to our podcast journey, bid a heartfelt farewell to my co-host, Jimmy Burgess as he leaves the show and look ahead as to what's next with the podcast.
REAIF 006: Growth Against the Grain! How This Team Leader Leverages AI | Earl Endrich
00:14:02
Understanding the power of AI tools is easier when you hear a success story. If you've been skeptical about using Chat GPT for your real estate business, you must listen to this week's Real Estate AI Flash episode.
Hosts Rajeev Sajja and Jimmy Burgess invite Earl Endrich, a top-performing real estate team leader based in Delaware, to share insights on leveraging AI to drive productivity and business growth. Earl's team achieved nearly 100 transactions totaling $43 million in 2023 and is targeting over 20% growth for the coming year. Discover how AI revolutionizes his team's business planning, lead generation, client communication, and client appreciation events.
Harnessing AI for Business Planning and Lead Generation
Earl emphasizes the importance of thorough business planning and property lead generation in achieving consistent growth.
He shares how his team used AI to streamline their business planning process and develop an annual business planning session agenda.
By asking key questions to understand the behavior of a $100 million producing team, the AI-powered agenda helped them formulate a strategic plan to achieve their ambitious goal of $50 million in sales for the year.
Earl also highlights how they utilized AI to analyze their database, extract client information, and create avatars representing their target clients, enabling them to personalize their marketing strategies and effectively reach potential leads.
Enhancing Client Communication and Personalization
AI has significantly enhanced Earl's team's client communication and personalization approach.
The AI platform allowed them to identify commonalities and extract key phrases from client reviews to understand their client base better.
Utilizing the synthesized client avatars and client preferences, they personalized their communication, crafting emails and messages that appealed to specific client segments.
Additionally, AI facilitated the creation of efficient and personalized client appreciation events by providing ideas and suggestions, ultimately enhancing client engagement and satisfaction.
Expanding Referral Networks and Market Share
Earl's team has capitalized on the power of referrals, with 87% of their business originating from referrals and agent-to-agent referrals.
Leveraging AI, Earl has analyzed event data and successfully stayed in touch with industry contacts, resulting in a remarkable 21% of business coming directly from events.
Furthermore, he details using strategic postcards and email campaigns to maintain communication and visibility within his network.
Looking ahead, Earl plans to enhance his outreach efforts further through video content and social media engagement, recognizing these avenues as crucial for expanding market share and strengthening client relationships.
This week's episode provides insight into how AI technology can transform one's business. Earl's innovative application of AI in real estate business is a compelling example for industry professionals seeking to harness technology for sustained growth and client-focused strategies.
His success story inspires real estate professionals looking to incorporate AI into their business operations effectively. Tune in to gain actionable insights into leveraging AI to drive business growth, deliver personalized client experiences, and expand referral networks.
"Every year, we try to take a day as a team and review our business goals, reflect from the previous year, but plan for what we're doing for the next year. This was the first year we used AI to plan the agenda, which took a lot off our plates.”- Earl Endrich.
REAIF 023: Top Agent Takeaways From Inside Real Estate Unite Conference | Jimmy and Rajeev
00:07:07
Welcome to this special episode of the Real Estate AI Flash podcast. Co-hosts Jimmy Burgess and Rajeev Sajja recently attended Inside Real Estate’s KV Core and Boomton Unite conference in Charleston, North Carolina, a conference specifically designed to equip real estate agents with the latest tools and strategies for success in the industry.
Since you couldn’t attend this exclusive event, we're here to share the top takeaways real estate agents should know. Here are three of them below!
Top Takeaway 1: Bring back Social
Have you noticed that no one is really social on social media? Despite its name, some agents forget that you have to engage with others on these social media platforms.
Rajeev's first takeaway is the importance of creating engaging content on social media. Ask questions and respond to comments to improve your social media presence.
You'll be surprised by the awards you'll receive from simply having online conversations.
Real Estate AI Techonolgy Tip
Of course, the episode has to include a tip on AI-powered tools. We won't add it here because you might not want to stay and listen to our wonderful episode.
But it has something to do with CRMs, making your work life less stressful. Click play to hear this awesome tip!
Top Takeaway 2: Be a Local Market Expert
After having lunch with David Childers, Jimmy realized how important it is for agents to become local market experts.
Those who provide high-quality, accurate information builds client's confidence in making informed decisions.
Real estate agents who can do this have a competitive advantage within the market.
Top Takeaway 3: Storytelling in Real Estate
Instead of just posting houses on Instagram, tell a story behind it. Rajeev shares a top takeaway from Tom Ferry's session: the power of storytelling in real estate transactions.
Sharing the expertise and unique factors that led to a sale can attract more clients and generate leads.
What are the other top takeaways from the KVCore and Boomton conference? You have to click play to find out.
Remember, your voice matters. Share, review, and spread the word. AI tools are at your disposal, and we're here to guide you on how to harness their power effectively.
“How do you react while under pressure? Are you calm or fearful? When you’re calm and understand exactly what you should be doing, it adds more value to everything else.” - Jimmy Burgess.
REAIF 022: We're Bringing Social Back: Understanding the Algorithm | Jimmy and Rajeev
00:08:36
If you've ever wondered how to boost your online presence, attract more clients, and create content that resonates and engages, you're in the right place.
Today's discussion will uncover the secrets behind the elusive algorithms and provide practical tips for using them to your advantage. Join co-hosts Jimmy Burgess and Rajeev Sajja to learn the powers of social media algorithms.
Understanding the Algorithm
Dive into the heart of social media as Jimmy and Rajeev unravel the mechanisms behind the algorithms that dominate popular platforms.
Learn how these algorithms prioritize content and discover how to leverage this for better content visibility.
Optimizing Engagement
Jimmy and Rajeev provide actionable strategies to boost engagement on social media.
Learn how specific actions dramatically increase your interaction rates, thus effectively feeding the algorithm.
Bringing Social Back to Media
Rajeev shares a compelling insight from a recent experience on social media that emphasizes the importance of being interactive rather than just broadcasting messages.
Listen to discover the key to unlocking social media potential!
Practical Tips and Real Examples
Receive hands-on advice and see real examples of how to implement these strategies. Here are two examples they share in this episode:
Ask for Engagement: Directly ask your audience to comment, share, or DM to create two-way communication.
Curiosity Posts: Craft posts that elicit curiosity and prompt viewers to engage or seek more information.
When used correctly, social media offers an unparalleled opportunity to connect with clients and expand your real estate business influence. Tune in to this week’s episode to discover the powerful connection between social and media.
“Many people are good at creating media, but they're not good at social media. So the algorithm is about engagement, and comments and replies trigger engagement, and it sort of dovetails from there.” -Rajeev Sajja.
REAIF 026: Our Top Takeaways From 25 Episodes | Jimmy and Rajeev
00:15:41
In this episode of the Real Estate AI Flash Podcast, co-hosts Rajeev Sajja and Jimmy Burgess reflect on the impact of AI on real estate agents and share key insights collected from their experience on the podcast. Here's a breakdown of the key takeaways discussed in the episode.
1. Foundation Building for AI Success
Rajiv emphasizes the importance of establishing a solid foundation for AI integration.
Understanding the basics of priming, prompting, polishing, and publishing lays the groundwork for effective AI utilization in real estate activities.
2. Discovering AI Tools for Enhanced Productivity
Both hosts highlight the significance of incorporating AI tools into daily operations.
Jimmy mentions tools like Chat GPT, Manychat, and captions AI, and illustrates how these tools elevate social media engagement, response automation, and content creation.
3. Custom GPTs: Tailoring AI to Your Needs
Rajiv delves into the evolution of AI tools, especially focusing on custom GPTs.
By sharing his experience in building personalized GPTs for specific tasks like crafting YouTube video content, Rajiv showcases the power of customization in optimizing workflow efficiency.
4. Lead Generation and AI: A Winning Combination
Rajiv underlines the potential of AI in enhancing social media engagement through compelling copywriting and boosting email marketing effectiveness with optimized subject lines for high open rates.
5. Leveraging Affordable AI Tools
Exploring the affordability aspect of AI tools, Jimmy emphasizes the cost-effective advantage of utilizing tools like Chat GPT Pro, captions AI, and Manychat to automate various aspects of business operations, making AI accessible and impactful for agents.
6. AI as a Strategic Mentor
Drawing attention to the role of AI in strategic thinking and decision-making, Rajiv highlights the untapped potential of AI in guiding agents toward innovative solutions and maximizing efficiency.
7. Bright Future of AI Integration
Jimmy reflects on the transformative potential of AI, envisioning a future where AI aids in preserving legacies and enabling conversations beyond physical existence.
Real Estate AI Flash continues to empower real estate professionals with actionable strategies and insights, showcasing the transformative power of AI in enhancing business efficiency and innovation.
To stay updated on the latest episodes and insights, subscribe to Real Estate AI Flash and visit the podcast website at realestateaiflash.com.
"Most people think of AI as their assistant, which is a good place to start. But I think if you don't move the role of your AI to a mentor, you're missing out in a big way." — Rajeev Sajja.
REAIF 050: AI Is Your Smartest Ally for Unlocking Your Full Potential
00:30:05
Summary
In this episode, host Rajeev Sajja interviews Andrew Jacobs, a successful real estate agent, about his journey from a musician to a real estate professional and how he leverages AI to enhance his business. We discussed the importance of surrounding oneself with the right people, the impact of AI on personal and professional life, and practical applications of AI tools in real estate. Andrew shares valuable insights on continuous learning, mentorship, and the future of AI in the industry, emphasizing the need for agents to embrace technology to stay competitive.
Takeaways
AI is transforming the real estate industry.
Surrounding yourself with the right people is crucial for success.
Real estate offers flexibility and entrepreneurial opportunities.
AI can enhance efficiency and decision-making in business.
Continuous learning and adaptation are key in a changing market.
Personal experiences with AI can lead to professional breakthroughs.
Using AI tools can help create unique marketing strategies.
The human element in real estate cannot be replaced by AI.
Education and mentorship are vital for new agents.
AI tools like Notebook LM can simplify complex information.
REAIF 014: How to Utilize AI to Generate Photos That Tell a Story | Jimmy and Rajeev
00:16:59
How can artificial intelligence transform the way we create and share images?
"Real Estate AI Flash Podcast" hosts Jimmy Burgess and Rajeev Sajja discuss using artificial intelligence to create powerful photography and compelling stories behind the images. They share practical strategies for real estate professionals to harness the potential of AI in their businesses.
Join us to explore the future of visual content creation through the lens of artificial intelligence. Take advantage of this exciting conversation that will inspire and inform!
Exploring Image Generation with AI Tools
The episode delves into the demonstration of various AI tools and their capabilities for image generation.
Rajeev and Jimmy navigate through the utilization of Chat GPT, Meta (Facebook), and Gemini to create realistic pictures of downtown Philadelphia in the fall, highlighting the vibrant foliage, city skyline, and the Delaware River.
They emphasize the convenience and efficiency AI tools offer, eliminating the need to hire a photographer or worry about licensing and copyright issues.
The demonstration showcases the evolving nature of AI-generated images and their potential for real estate marketing.
Practical Applications and Marketing Strategies
The hosts discuss the significance of AI-generated images for real estate marketing and engagement.
They highlight the potential for agents to use AI-generated photos to create engagement on social media, encouraging agents to leverage the technology to differentiate themselves and communicate their innovative approach to the market.
Moreover, they emphasize the value of community sharing and invite listeners to contribute their experiences and insights on using AI-generated images in their real estate businesses.
Enhancing Image-Driven Content with AI Storytelling
The episode further explores integrating AI tools to enhance image-driven content with compelling stories.
Rajeev demonstrates the creation of SEO-optimized Facebook posts from images, allowing agents to craft engaging and informative social media content that resonates with the audience.
With insights into AI tools' deep analysis and storytelling capabilities, the hosts emphasize the potential for real estate professionals to expand their reach and impact through AI-driven content strategies.
Practical Demonstration and Audience Engagement
A practical demonstration of AI-generated content's versatility is illustrated by creating a recipe for an image prompt, showcasing the applicability of AI storytelling beyond real estate-related content.
The hosts emphasize the underutilized potential of AI in vision-based applications and encourage listeners to explore the diverse possibilities AI offers in content creation.
Rajeev and Jimmy's insights open up a world of opportunities for leveraging AI to elevate your real estate marketing and client engagement efforts. So, if you're ready to revolutionize your approach to real estate marketing and storytelling, tune in to the full episode to discover how AI and images are transforming the industry.
Subscribe to the podcast, and be prepared to take your real estate business to new heights with the power of AI. Listen now and unlock the potential of AI and images in real estate!
"A picture is worth a thousand words." - Rajeev Sajja.
REAIF 028: Social Media Lead Generation Utilizing AI | Caroline Mitchell
00:21:56
How do you use AI to generate more leads on social media? You'll find the answer in this Real Estate AI Flash podcast episode.
We chatted with our special guest, Caroline Mitchell, a new up-and-coming real estate agent, about using AI for more engagement and leads on social media. Tune in and hear what she has to say.
Caroline Mitchell Background
Caroline, a newcomer to real estate, quickly realized the potential of AI in boosting her business.
Initially, her sales were limited to family and friends, and her social media presence was not yielding leads or engagement.
However, after investing in courses like Amy Gregory's The Social Realtors, her business saw a significant upturn.
Using AI for Social Media Posts
Caroline's practical approach, which she learned from her courses, involves keeping her Instagram videos short and having long captions. This strategy has proven effective, leading to increased engagement and leads.
She also shares a Chat GPT prompt that helped her create one of her recent Instagram posts.
Optimizing Instagram Reels for Effective Lead Magnet Strategies
One challenge many real estate agents have is finding the time to create videos.
Caroline finds it's best to film while doing simple activities such as cooking or cleaning, so when it comes time to make Instagram reels, she can quickly create five-second videos.
She also has a spreadsheet that helps her stay organized with her ideas and lead magnets.
Here's a special tip: You can reuse your Instagram captions every three months, saving you time and effort while maintaining consistency.
Using Many Chats for lead magnets
Caroline shares how she uses the AI tool, ManyChat, to generate lead magnets effortlessly. It's a game-changer, making the process ten times easier and more efficient than doing it all by yourself.
Also, if you need help setting up ManyChat for lead magnets, contact Caroline; she's more than happy to help.
Caroline shares Lead magnet ideas that real estate agents may enjoy using: relocation, new construction, and specific neighborhood guides.
“I see AI only growing more, and I’m extremely happy that I took the time to invest in myself and learn how to use these tools.” - Caroline Mitchell.
REAIF 008: Next Level Productivity With ChatGPT's Custom Instructions | Jimmy and Rajeev
00:11:06
Do you want to know some Chat GPT prompts to take your real estate business to a new level?
In this episode of "The Real Estate AI Flash Podcast," hosts Rajeev Sajja and Jimmy Burgess delve into the innovative use of ChatGPT custom instructions to enhance productivity in artificial intelligence. They share practical insights and strategies to optimize AI usage and streamline real estate professionals' workflows.
Tune in and discover how to boost your AI-powered real estate practices.
Unlocking Efficiency with ChatGPT Custom Instructions
Rajeev and Jimmy emphasize the transformative power of ChatGPT custom instructions in improving efficiency when interacting with AI.
They highlight the tangible impact of custom instructions in elevating the quality and output of AI-generated content.
Understanding Custom Instructions
The hosts provide a comprehensive breakdown of custom instructions, elucidating the two key sections: "What would you like ChatGPT to know?" and "How would you like ChatGPT to respond?"
They emphasize the significance of creating context-specific instructions tailored to diverse roles and responsibilities within the real estate industry.
Practical Examples and Application
Highlighting the versatility of custom instructions, Rajeev presents practical examples, such as creating custom instructions for various roles, including social media management, email marketing, and property marketing.
He underscores this approach's ease of implementation and scalability, urging real estate professionals to leverage custom instructions for diverse tasks.
Maximizing Efficiency Through Role-Specific Custom Instructions
Rajeev and Jimmy discuss the potential for streamlining workflows through role-specific custom instructions.
They share the process of creating custom instructions to cater to specific roles, facilitating swift and precision-based interactions with ChatGPT.
The hosts stress the importance of building custom instructions for distinct functions, enabling seamless adaptation and reusability.
Optimizing ChatGPT Interactions
The hosts delve into the nuances of creating tailored responses using custom instructions, emphasizing the significance of tone, formality, and clarity in communication.
They underline the value of crafting responses that align with individual preferences, ensuring that ChatGPT delivers insights and solutions effectively.
Implementing Custom Instructions in Real Estate Practice
Rajeev and Jimmy explain how real estate agents and coaches can use custom instructions to enhance client engagement, marketing strategies, and problem-solving approaches.
They stress the potential of custom instructions in fostering agility and precision in addressing diverse real estate requirements.
Real estate professionals should take the time to explore the practical applications of custom instructions within Chat GPT. You can use the approach within this episode to elevate your productivity.
Do you need more advice on optimizing Chat GPT interactions? Subscribe to this podcast to learn how to leverage AI technology and grow your real estate business.
“If you just listen to this one episode and put this one thing into practice, you have begun to outperform 90% of the people using Chat GPT and your competition.” - Jimmy Burgess.
REAIF 019: The AI Showdown: Top Picks for Agent Applications | Jimmy and Rajeev
00:22:48
How do you know which AI tool is right for a specific task?
The free Chat GPT version doesn't always create the best SEO content or produce AI images. So, what are your other options?
In this episode of the "Real Estate AI Flash Podcast," co-hosts Jimmy Burgess and Rajeev Sajja compare the three most popular tools—chat GPT, Claude, and Google's Gemini—to assess which is the best fit for real estate agents.
This showdown provides you insights into these tool's free version features. You'll be able to make informed decisions without spending money needlessly. Tune in to hear which AI tool is best for real estate agents.
Comparing The Titans of AI: A Free Version Deep Dive
The comparison encompassed different functionalities crucial for real estate agents. Here is a breakdown of the features and the insights provided by our hosts:
Context Window
Chat GPT Free: Holds 8192 tokens—equivalent to about 30,000 words—after which it begins to 'forget' parts of the conversation.
Claude: Initially offered 9000 tokens, expanded to 100,000 tokens, but at the time of the podcast, Claude lifted the limit on tokens.
Google's Gemini: Boasts a context window size of 128,000 tokens, significantly more than the free version of Chat GPT.
Multimodal Input
Chat GPT & Claude: In the free versions, both are primarily text-based.
Google's Gemini: It stands out because it allows multiple types of inputs, including images, audio files, video, and text.
Internet Access
Chat GPT: Free version data is accurate until April 2022 without real-time internet access.
Claude: This does not indicate access to real-time internet data.
Google's Gemini: With a direct line to Google Search, it can provide real-time data, reflecting current trends and information.
Custom Prompt Instructions
Chat GPT: Excelling in customizability, it allows users to tailor the bot according to specified roles, which can be beneficial when crafting targeted content.
Claude & Google's Gemini: Currently, they lack this feature in their free versions.
Content Creation
Chat GPT: Reigns supreme in crafting both short-form and long-form content with various tones.
Claude: Offers concise and well-formatted responses, ranking just slightly ahead of Gemini.
Google's Gemini: It isn’t as refined as Chat GPT’s output, but it does provide multiple options.
Putting AI to the Test: Real-Time Demonstrations
Rajeev conducted a live demo, taking a standard prompt across all three platforms to see how they handled it:
The task was to map out residential real estate customers' desires, wants, and frustrations in table format.
Chat GPT struggled with tabulation but provided detailed content.
Gemini's output included a well-laid-out table with the option of exporting directly to other Google apps, such as Sheets and Docs, for added convenience.
Claude provided a brief yet accurate response, staying to the point.
In tests involving the analysis of a PDF and interpretation of an image, Claude showed its strength in reading large documents, while Gemini and Claude both efficiently correlated information from the image.
Takeaways For Real Estate Agents
While each platform has its strengths, the right one for an agent will depend on the specific task at hand:
Gemini's large token context window is advantageous for extensive, ongoing conversations.
Gemini's multimodal capabilities shine when tasks call for multimedia inputs like videos and images.
Lastly, when it comes to outright content creation, such as drafting articles and social media posts, Chat GPT offers the most robust solutions.
Jimmy and Rajeev encourage agents to have all three applications handy, using each where they offer the most value. Listen to the episode, apply the insights, and embark on a journey where your creativity meets AI's capabilities.
"Claude does not cite sources or functionality indicating it has Internet access. And this is, again, a win for Gemini because Google owns it. It is connected to Google Search, providing real-time data and Internet connectivity for Internet access." - Rajeev Sajja.
REAIF 011: How This Top Producer is Uniquely Using AI | Robert Allen
00:13:21
Have you ever wondered how artificial intelligence can transform how real estate professionals do business?
Imagine having a personal assistant who can analyze data, provide valuable insights, and even help shape your mindset for success. In this episode of the “Real Estate AI Flash Podcast,” co-hosts Rajeev and Jimmy are joined by special guest Robert Allen, a top-performing realtor from Atlanta, Georgia.
Robert shares how he leveraged AI technology to streamline tasks, analyze past sales data, and develop a proactive mindset for success in the real estate industry. Dive into the fascinating world of AI in real estate and discover the practical strategies you can apply to take your business to the next level.
Utilizing Chat GPT for Mindset and Visualization
Robert emphasizes the importance of mindset and visualization in real estate success, drawing inspiration from his father's experiences as a broker.
He discusses how he has utilized Chat GPT to explore visualization and seek mentoring to overcome mindset challenges.
By tapping into the writings and teachings of influential figures through Chat GPT, Robert has gained personalized advice and insights.
He shares how this approach has not only helped him shape his own mindset but also has the potential to impact future generations by utilizing AI and data from his current activities.
Task-Driven Exercises and Smart Assistance
Robert discusses how he has employed Chat GPT as a smart assistant to tackle mundane or challenging tasks, effectively optimizing his productivity.
He provides examples of leveraging Chat GPT to formulate effective follow-up strategies for expired listings and sale-by-owner leads.
As a result of delegating the analytical and creative aspects of these tasks to artificial intelligence, Robert has improved the efficiency and effectiveness of his real estate operations.
Analyzing Past Sales Data and Visualization
Robert shares how he utilized Chat GPT to analyze past sales data. By uploading sales data into the platform, he was able to extract valuable insights regarding sales trends, pricing, and seasonal variations.
Furthermore, Robert discusses how Chat GPT facilitated the visualization of this data, enabling him to make informed decisions based on the analysis. This approach streamlined the data analysis process and empowered Robert to anticipate market trends and strategically plan his real estate activities.
Personal Reflection and Vision for the Future
Robert reflects on the transformative potential of AI in empowering real estate professionals to achieve their goals.
He emphasizes the importance of leveraging AI as a time machine, enabling individuals to expedite their journey toward success.
Robert encourages real estate agents to embrace AI to accelerate progress and reach their objectives more efficiently.
The episode delved into Robert's innovative AI methods to enhance personalized client interactions, streamline business processes, and gain a competitive edge in the industry. His forward-thinking approach serves as a testament to the transformative potential of AI in real estate.
If you're ready to gain a fresh perspective on the intersection of real estate and AI, this episode is a must-listen. Join us as we uncover the strategies and insights reshaping the real estate landscape.
Tune in to the full episode to discover Robert's inspiring journey and learn how AI can empower you to reach your real estate goals!
"When it comes to Chat GBT, I'm a little bit of a geek in that. I just like technology, but ultimately, I would say use it as a time machine if it's something you can lean on to speed up getting to where you're ultimately going to go." - Robert Allen.
In the exciting world of artificial intelligence (AI), utilizing the technology within the real estate industry can give you an edge. However, using AI technology isn’t that simple. This is why hosts Jimmy Burgess and Rajeev Sajja started the Real Estate AI Flash podcast. Jimmy and Rajeev introduce goals that help Realtors leverage advancements in AI to advance their real estate business. In each episode, they demystify AI and provide real estate professionals with actionable strategies to leverage AI, Chat GPT, and other generative AI tools to grow their businesses. Check it out and share it with someone you know who could benefit.
03 Apr 2024
REAIF 015: Best Lessons from 10,000 Person AI Real Estate Facebook Group | Dylan Lennon
00:20:18
Besides this podcast, where's the best place for real estate agents to learn more about AI technology?
In this Real Estate AI Flash podcast episode, co-hosts Jimmy Burgess and Rajeev Sajja introduce their special guest, Dylan Lennon, a real estate agent and administrator of a Facebook group dedicated to real estate agents leveraging Chat GPT and AI in their businesses. Dylan shares his journey of building a thriving community of over 10,000 real estate professionals and provides valuable insights into the practical applications of AI in the real estate industry.
If you're curious about how AI can enhance your real estate endeavors, this is the episode you won't want to miss. Tune in to this enlightening conversation with Dylan Lennon, Rajeev, and Jimmy as they decode the power of AI in real estate and unveil the endless possibilities it holds for your business.
Dylan Lennon's Background
Dylan Lennon is a seasoned real estate agent from Keller Williams in Asheville, North Carolina. He runs a human-powered, AI-enabled real estate business.
With a background in academia and clinical trials, Dylan has become a leading figure in the real estate community in terms of leveraging AI tools.
The Evolution of Real Estate Agents and Technology
Rajeev and Jimmy discuss how Dylan embodies the growth of agents utilizing technology to enhance client service.
They highlight Dylan's initiative in building a Facebook group that facilitates discussions and learning about integrating Chat GPT and AI into real estate practices.
Exploring the Facebook Group
Dylan explains the origin and growth of the Facebook group "Chat GPT and AI Mastermind for Real Estate."
Starting with just 50 members, the group has organically expanded. It now serves as a platform where real estate agents can learn, share ideas, and address common questions and concerns about implementing AI in their businesses.
Common Questions and Pain Points
Dylan reveals that the most common query from agents revolves around getting started with AI, particularly Chat GPT.
He emphasizes the importance of addressing the everyday challenges and pain points that real estate agents encounter, such as managing time, scheduling, communication, and client interactions.
The Power of Chat GPT in Communication
Dylan elaborates on the effectiveness of using Chat GPT to enhance communication in real estate.
He emphasizes how AI tools can help refine and personalize communication, ultimately aiding agents in improving client interactions and addressing challenges related to overwhelmed schedules and sensitive conversations.
Practical Applications in Marketing
Dylan discusses how AI tools empower agents to create personalized, brand-specific marketing content without the need for extensive resources or large marketing teams.
He shares examples of agents using Chat GPT to create tailored Instagram posts and engaging in video challenges driven by AI-generated content topics.
Taking AI to the Next Level
Dylan provides valuable insights into enabling agents to take their AI usage to the next level without feeling overwhelmed.
He emphasizes staying updated with technological advancements, documenting business systems for AI integration, transitioning into automation, and incorporating advanced tools like Zapier for seamless integration with existing systems.
Dylan Lennon provides an in-depth exploration of AI integration in real estate, offering practical strategies, real-life examples, and expert guidance for agents at all levels of familiarity with AI technology. The episode is a valuable resource for real estate professionals looking to elevate their practices through AI and stay ahead in an evolving industry. Listen to the full episode now to embark on a transformative AI journey in real estate!
“One of the things that I think most people learn very quickly, whether they're new or have been using chat GPT for a short period of time, is that it is really effective in helping you hone and craft your communication with the people in your world.” - Dylan Lennon.
REAIF 002: How Realtors Can Utilize ChatGPT Like a Pro | Jimmy Burgess and Rajeev Sajja
00:12:14
Have you ever wondered why two people use the same AI tool but receive different results?
When it comes to using AI technology such as ChatGPT, you have to train it properly to receive the results you’re looking for. If not, then it’s going to give you just anything.
But by listening to this episode of The Real Estate AI Flash podcast, you’ll learn how to use ChatGPT like a pro. Co-hosts Rajeev Sajja and Jimmy Burgess discuss the reasons behind different results obtained by other users of the same technology and break down a systematic approach to leverage ChatGPT effectively.
Understanding the Foundation: Prime and Rise
Rajeev introduces the concepts of "prime" and "rise" as the foundational principles essential for leveraging ChatGPT.
He emphasizes the importance of understanding the role, inputs, steps, and expectations (rise) while priming the AI model for specific tasks.
Rajja provides examples to illustrate the significance of laying a solid foundation for effective ChatGPT utilization.
The Power of a Proper Prompt
Rajeev explains the significance of a prompt in instructing ChatGPT to perform a specific task.
He shares various examples of prompts and emphasizes the importance of priming the AI model properly to facilitate effective, prompt responses.
The Importance of Polish
Rajeev highlights the necessity of "polish," emphasizing that ChatGPT is a powerful tool, but it should not be relied upon as the sole decision-maker.
He emphasizes the importance of proofreading and ensuring that the AI-generated content aligns with the user's voice and intentions.
Applying the Four P's and Rise
With the foundational principles in place, the hosts delve into the concept of applying the "four P's and rise."
They stress the importance of role-playing, providing detailed inputs, defining specific steps, and setting clear expectations, followed by effective prompting, proofreading, and finally, publishing the content.
Transforming Results Through Systematic Approach
Both hosts underscore the transformative impact of applying a systematic approach to ChatGPT utilization.
They emphasize how the foundational principles and systematic approach significantly enhance the quality of outputs produced by ChatGPT.
The episode provides a comprehensive breakdown of the principles and methods for leveraging ChatGPT effectively. Real estate agents can utilize AI to maximize their business and profits. Subscribe to the podcast for more empowering tips on how real estate professionals can leverage AI technology.
“It is a very powerful tool, number one, but it is still untrained. You just had to learn how to train it. A good analogy for all of us to think about as a real estate agent is to imagine if you hired an assistant qualified, but they just don't know your business. They just don't know how you operate, how you want stuff to come out. So you can't just give tasks to an untrained assistant and expect the results you'd like to get from a technology like GPT. So, think of it as a human being.” - Rajeev Sajja
REAIF 041: AI Strategies for Enhancing Client Meetings and Negotiations
00:23:13
In this episode I am joined by Maxwell Stevens, a rock star real estate agent with BHHS Pocono Real Estate, who shares his experience using AI in his business. He discusses two specific use cases: using an AI voice recorder called Plod to transcribe and summarize meetings, and using ChatGPT for negotiation tactics. Maxwell emphasizes the time-saving benefits of these AI tools and the improved client experience. He also advises aspiring agents to overcome their fears and take action, and recommends his go-to book!
Key Takeaways
Using AI voice recorders like Plaud can save time and improve the client experience by transcribing and summarizing meetings.
AI tools like ChatGPT can be used for negotiation tactics, personalizing responses, and maximizing value for clients.
Overcoming fear and taking action is key to success in real estate and embracing new technologies.
The book 'Buyer Agent Be Aware' by Alan Dalton is a valuable resource for real estate agents.
REAIF 013: How to Generate Leads Utilizing AI | Jimmy and Rajeev
00:14:59
With the help of artificial intelligence (AI), real estate professionals have incredible opportunities to maximize their past client connections for business growth. In this episode of the "Real Estate AI Flash Podcast," co-hosts Jimmy Burgess and Rajeev Sajja discuss the topic of lead generation in real estate.
They emphasize the importance of utilizing Chat GPT to maximize lead generation from one's sphere of influence and past clients. With practical strategies and actionable steps, they aim to help real estate professionals grow their businesses through innovative AI lead-generation techniques.
Listen to the full episode for insightful tips and a special reveal towards the end that you won't want to miss!
The Power of AI in Lead Generation
Rajeev and Jimmy highlight the transformative impact of Chat GPT in streamlining lead generation efforts.
They stress that with the right approach, real estate agents can leverage AI to communicate effectively with their sphere of influence and past clients, thereby boosting their business growth.
Optimizing Email Communication
The hosts emphasize the significance of well-crafted email subject lines in engaging with the audience.
They reveal how Chat GPT can generate compelling subject lines with high open rates.
Rajeev discusses successful subject lines, such as "Did Your Home Equity Grow in 2023?" and "2023 Real Estate Boom: How Much Value Did Your Property Gain?" showcasing the potential of AI-driven content creation to captivate recipients' attention.
Refining Email Subject Lines
Jimmy highlights the effectiveness of refining email subject lines to amplify curiosity and increase click-through rates.
He discusses requesting AI to create and refine subject lines directed at the sphere of influence, enabling real estate agents to fine-tune their communication and enhance audience engagement.
Personalized Appreciation Strategies
The hosts underscore the importance of expressing appreciation to past clients and sphere of influence.
They reveal how AI can assist in brainstorming creative and unique ways to demonstrate gratitude and foster strong client relationships.
By sharing examples, such as sending personalized gifts and organizing luxury brand appreciation events, they illustrate the potential of AI in generating innovative appreciation strategies.
Utilizing Data to Tell a Story
Rajeev delves into the significance of utilizing data to craft compelling subject lines that resonate with the audience.
He highlights the use of Chat GPT to extract market data and personalize subject lines to create engaging content that captures recipients' attention.
Expanding Lead Generation Strategies
Jimmy emphasizes the role of AI in not only expressing gratitude but also in encouraging client reviews.
By leveraging AI to design custom instructions for viral marketing, real estate professionals can enhance their lead-generation efforts and cultivate long-term client relationships.
We've just scratched the surface of leveraging the power of Chat GPT for lead generation. The potential for growth and success in your real estate business is unlimited when you tap into the resources available.
We're committed to providing practical strategies you can apply directly to your business. Subscribe to the Real Estate AI Flash podcast to ensure you don't miss out on our future episodes.
"When you've identified your subject line, you spent 80% of your effort." - Rajeev Sajja.
REAIF 032: Practical, Easy-to-Follow AI Business Boosting Applications | Alison Borrelli
00:17:30
In this episode, we bring you the most practical advice for real estate agents we've ever had on the show. Today’s special guest, Alison from Berkshire Hathaway Home Services, Commonwealth Real Estate in Needham, Massachusetts, shares her innovative use of AI in real estate. Tune in for actionable strategies to boost your real estate business immediately.
Meet Our Guest: Alison
Alison is a top agent from Berkshire Hathaway Home Services whose approach to leveraging AI in her business is inspiring. From listing descriptions to social media content, Alison's methods are set to revolutionize your workflow.
Alison's journey with AI began with curiosity and a desire to stay ahead of the curve. Initially, she used AI to create listings and social media descriptions, especially utilizing tools like ChatGPT to aid her in content creation, which is not her strongest suit.
Listing Descriptions and Social Media
Alison highlights the use of AI in writing listing descriptions and social media posts.
She uses AI to craft compelling and accurate content, enhancing her online presence and saving valuable time.
Synthesizing Client Reviews
A game-changer for Alison was using AI to synthesize client reviews. She inputted ten reviews into ChatGPT and asked it to extract the core strengths her clients highlighted.
This process gave Alison a clear understanding of her unique selling points, which she then used to craft her mission statement and core values.
Maximizing Online Presence with SEO
Alison uses AI to optimize her online presence. She leveraged ChatGPT to identify the top SEO keywords for real estate agents in her area.
Her website's visibility on Google has been significantly improved due to this step, allowing potential clients to easily locate her.
Leveraging Video Content
Alison is passionate about creating short-form, vertical videos for social media. She uses AI to generate video scripts and captions, ensuring her content is engaging and professional.
Her focus on video content has significantly enhanced her visibility and engagement on platforms like Instagram and LinkedIn.
“And it could have been one of those big moments because it came back with all of these things that my client repeatedly says that I do.” - Alison Borrelli.
REAIF 016: Top Takeaways from the BHHS Convention (A Few Surprises) | Jimmy and Rajeev
00:17:54
In this Real Estate AI Flash episode, co-hosts Rajeev Sajja and Jimmy Burgess share their exciting takeaways from the recent Berkshire Hathaway Home Services Convention in New Orleans. From cutting-edge AI tools to invaluable mindset shifts, they delve into the game-changing insights reshaping the real estate landscape.
Join Rajeev and Jimmy as they unravel the strategies and technologies propelling real estate professionals to new heights and learn how to harness AI's true potential in your own real estate endeavors.
Harnessing the Power of Manychat
Jimmy elaborates on the potential of Manychat, an AI tool that enables social media engagement through automated responses.
He discusses the impact of using Manychat to engage with Instagram followers and expand reach.
He also emphasizes its role in leveraging engagement and growing one's audience in the real estate industry.
Depth Over Breadth in AI Adoption
Rajeev highlights the significance of mastering specific AI tools rather than getting overwhelmed by many options.
He encourages real estate professionals to take the time to understand and utilize AI technologies effectively.
Shifting Behavior Towards AI Adoption
Rajeev emphasizes the importance of integrating AI into daily routines, suggesting a 30-minute daily investment in learning AI tools.
He advises using AI apps like chat GPT instead of habitual Google searches to create an AI-first mindset.
Enhanced Productivity with AI in Lead Generation
Rajeev discusses the power of AI in interacting with potential customers and overcoming rejection.
He showcases the effectiveness of AI calls in engaging and converting leads, highlighting the role of AI in real estate workflows.
Bonus: Rajeev shares an intriguing AI call interaction with a customer considering Apple Vision Pro, showcasing the potential of AI in engaging and guiding potential clients through the decision-making process.
Real Estate AI Flash Newsletter Subscription
Rajeev and Jimmy invite you to subscribe to their weekly newsletter for additional AI tips, prompts, and popular episodes.
Support us by leaving reviews to help spread the message of collective strength within the real estate community.
In this enlightening episode, Rajeev and Jimmy unravel the transformative potential of AI technologies for real estate professionals. From practical tools like Manychat to the strategic mindset shift toward AI adoption, they provide invaluable insights for harnessing the power of AI while emphasizing the enduring importance of building and fostering genuine relationships in real estate.
If you're ready to revolutionize your approach to AI in real estate, this episode is a must-listen. So grab your headphones and prepare to unlock the power of AI in the real estate industry!
“But the experience of actually going through it was fascinating. I felt like Alicia Keys was singing in my living room.” - Rajeev Sajja.
REAIF 021: Thriving in an AI-Powered World (Sales Meeting) | Jimmy and Rajeev
00:40:36
What’s the best way for real estate agents to drive in an AI-powered world? How can you harness the power of Chat GPT and other AI tools to boost your real estate business?
To find out, tune in to this Real Estate AI Flash episode. Co-hosts Jimmy Burgess and Rajeev Sajja dive deep into the intersection of artificial intelligence and real estate!
Join them as they explore cutting-edge tools and strategies for staying ahead in a rapidly evolving market. Click play now!
Leveraging AI for Enhanced Market Insights
Discover how AI tools like Chat GPT, ManyChat, and Perplexity revolutionize how real estate agents interact with data and clients.
The hosts discuss the invaluable assets of platforms such as answerthepublic.com. This targeted knowledge allows agents to craft their marketing strategies with unparalleled precision.
AI-Driven Content Creation
Time is a precious commodity in real estate, and Jimmy highlights how AI can drastically reduce the time spent creating marketing materials.
From MLS descriptions to engaging social media content, AI tools enable agents to produce compelling narratives that resonate with audiences.
Learn about the bespoke GPT plans that streamline the generation of comprehensive marketing kits within minutes.
Building Client Relationships Through AI
The rise of AI doesn't replace the human element; instead, it enriches it.
Rajeev and Jimmy discuss how AI can streamline operations, allowing agents more time to focus on building meaningful client interactions.
Rajeev shares a touching story about a memorable encounter with a barista, illustrating the lasting impact of genuine relationship-building in any business context.
Mastering Social Media with AI
Navigate the new terrain of social media, where algorithms dictate visibility. Jimmy explains that artificial intelligence is a core aspect of social media strategies, driving user engagement through sophisticated algorithms.
Discover tips on how to use these algorithms to your advantage, enhancing content visibility and engagement on platforms like Instagram, Facebook, and TikTok.
Preparing for the Separation Season
As the market shifts, those who adapt will thrive. The "separation season," as termed by the hosts, refers to a period where real estate professionals must navigate changes with agility and insight.
Using AI adeptly is a pivotal strategy for agents to distinguish themselves from the crowd. The episode covers the crucial ‘four P’s’: prime, prompt, purpose, and publish—each step leverages AI responsibly and effectively.
This episode is about understanding and mastering AI tools to redefine your real estate business. Embrace technology, empower your practice, and make this year a milestone of production and growth in your real estate career.
Don’t forget to download the Real AI Playbook, which is packed with actionable insights and strategies!
“If you can free up time using AI to systemize your business, you can invest time to build client relationships and create memorable relationships.” -Rajeev Sajja.
REAIF 042: AI Strategies to Level Up Your Real Estate Game
00:21:35
Summary
Jenna Good, team leader of the Jenna Good team, shares her experience with AI in real estate. She discusses her use of AI tools like ChatGPT and Opus Clip to save time and enhance productivity. Jenna uses ChatGPT for listing descriptions, buyer and seller guides, and email communication. She also mentions using AI for market analysis and social media captions. Jenna emphasizes the importance of embracing AI and encourages agents to lean into it to stay ahead in the industry. Her advice for new realtors is to overcome fear, set goals, and take action.
Chapters
00:00 Introduction and Background 03:39 First Aha Moment with AI: Video and Captions 05:54 AI Tools for Listing Descriptions and Buyer/Seller Guides 07:51 Using AI for Market Analysis 13:35 AI for Quick Data Retrieval 15:41 Improving Social Media Captions with AI 17:41 Advice for New Realtors: Setting Goals and Taking Action 19:57 Conclusion and Contact Information
REAIF 010: 4 AI Apps for Your Phone That Agents Should Be Using | Jimmy and Rajeev
00:10:52
One of the best things about your smartphone is the different apps you can download. However, there are specific apps real estate agents need to help them succeed. What are those?
In this Real Estate AI Flash Podcast episode, co-hosts Jimmy Burgess and Rajeev Sajja explore the artificial intelligence (AI) world and its practical applications for real estate professionals. They discuss four AI apps realtors can download to enhance efficiency, elevate business operations, and better serve clients.
Tune in to discover four powerful mobile tools real estate agents need to boost their productivity and business efficiency.
1. Perplexity: Unlocking Effortless Research and Content Creation
Rajeev highlights Perplexity, an app within Chat GPT, which provides accurate references for researched topics.
Jimmy shares how he maximizes Chat GPT's mobile app to enhance engagement on social media, particularly for writing Instagram real descriptions.
Both hosts emphasize the convenience of utilizing AI capabilities on their phones, emphasizing the increasing influence of mobile AI integration for on-the-go professionals.
2. ChatGPT: Mobile AI Integration for On-The-Go Professionals
Jimmy shares how he maximizes Chat GPT's mobile app to enhance engagement on social media, particularly for writing Instagram real descriptions.
Both hosts emphasize the convenience of utilizing Chat GPT on their phones. It’s ideal when you can’t be at your computer and need help to develop content ideas.
3. Copilot: Harnessing the Power of OpenAI and Bing
Copilot is a Microsoft app that seamlessly integrates GPT-4, providing realtors with powerful AI capabilities free of charge.
Rajeev underscores the value of Copilot for non-paid subscribers of Chat GPT, making AI-driven research and content creation accessible to a broader audience.
The hosts emphasize the importance of cost-effective AI solutions for real estate professionals, urging them to explore the potential of AI in their daily operations.
4. Captions: Embracing Multifaceted Video Capabilities
Captions is an AI-powered app transcending typical captioning functions. Jimmy discusses its diverse features, including AI eye contact, multilingual conversion, and enhanced video engagement.
The hosts draw attention to the vital role of video content in modern real estate marketing, emphasizing how AI-driven tools like Captions can elevate the impact of Realtors' video communications.
They also discuss the potential for multilingual outreach and the profound impact of personalized, language-specific video messages in fostering meaningful client connections.
Jimmy and Rajeev discussed four applications for real estate agents in the episode. Do you know any more?
Real estate professionals must embrace and leverage these technology advancements to thrive in a dynamic industry. The best way to do this is by collaborating and sharing knowledge. If you know other apps real estate agents should be using, contact the hosts and let them know.
“AI doesn't have to remain at a computer. It will travel with your phones, and we're seeing more and more of that.” - Rajeev Sajja.
REAIF 009: AI Doesn't Suck, Your Prompts Do (8 Ways to Fix the Problem) | Jimmy and Rajeev
00:12:31
You tried Chat GPT once to create content for your real estate business, but the copy didn’t turn out how you wanted. AI technology is worthless, and you’re better off doing everything yourself.
Before you do, listen to this Real Estate AI Flash Podcast episode first. Co-hosts Jimmy Burgess and Rajeev Sajja discuss the practical strategies for real estate professionals to leverage AI, particularly Chat GPT, to enhance their business operations.
They provide valuable insights into eight key ways agents can maximize the potential of Chat GPT. Discover Chat GPT prompts in this episode to help you utilize this AI technology effectively.
1. Be Specific and Clear
Jimmy emphasizes the importance of being specific and clear when interacting with Chat GPT.
He advises real estate professionals to articulate their prompts with precise details, ensuring that they provide specific instructions and questions tailored to the desired outcomes.
By doing so, agents can enhance the quality of the responses they receive from Chat GPT, thus optimizing its efficiency.
2. Setting Context and Scope
Rajeev emphasizes the significance of providing adequate background information and context when engaging with Chat GPT.
Real estate professionals can guide Chat GPT to deliver relevant and accurate responses aligned with their objectives by outlining the task at hand and the intended scope of the conversation.
3. Utilizing Relevant Jargon and Keywords
Jimmy and Rajeev highlight the importance of using industry-specific jargon and keywords when communicating with Chat GPT.
With language and terms that resonate with the real estate industry, agents can ensure that AI technology understands their queries and delivers tailored, industry-relevant analysis.
4. Leveraging Brainstorming
Rajeev encourages the use of Chat GPT for brainstorming purposes.
Real estate professionals can harness the AI's capabilities by posing open-ended questions and seeking innovative ideas and suggestions.
Engaging in dialogue with Chat GPT can help agents generate fresh and valuable business ideas by tapping into their creativity and problem-solving abilities.
5. Step-by-Step Instructions
Jimmy emphasizes the value of seeking step-by-step instructions from Chat GPT, particularly when learning new processes or outlining strategic plans.
Agents can benefit from the AI's ability to provide structured and actionable recommendations tailored to their specific objectives by requesting detailed, sequential guidance for tasks. This is great for making content such as marketing campaigns or property listings.
6. Leveraging Examples and Scenarios
The discussion underscores the significance of requesting examples and scenarios from Chat GPT.
Real estate professionals can gain practical insight into complex concepts by provoking AI to elucidate abstract concepts and provide examples.
7. Seeking Clarifications and Follow-Ups
Jimmy highlights the value of seeking clarifications and follow-ups in interactions with Chat GPT.
Through iterative dialogues and refined responses, agents can better use AI's ability to adapt and respond, ultimately improving the quality of the information provided.
8. Feedback and Iteration
Rajeev discusses how to provide feedback and iterate the conversation with Chat GPT.
Real estate professionals can effectively guide the AI's learning process by offering feedback on its responses, refining their prompts, and engaging in an iterative exchange. This will foster continuous improvement and alignment with their specific preferences and objectives.
Using these eight strategies above, real estate agents can harness the power of Chat GPT to enhance their decision-making, creative imagination, and strategic planning process. As a result, you’ll increase your business performance and productivity.
Subscribe to Real Estate AI Flash for more practical insights and strategies to leverage AI technologies for your real estate business. Leave a review and share this episode with fellow agents to empower the real estate community with actionable AI-driven solutions.
"The world in the future is not as much for intelligent people, but people that can ask the right questions." - Rajeev Sajja.
REAIF 000: What Real Estate Agents Can Expect from This Podcast - Jimmy Burgess and Rajeev Sajja
00:06:22
In the exciting world of artificial intelligence (AI), utilizing the technology within the real estate industry can give you an edge. However, using AI technology isn’t that simple.
This is why the hosts, Jimmy Burgess and Rajeev Sajja, started the Real Estate AI Flash podcast. In this first episode, the hosts Jimmy and Rajeev introduce listeners to their background and why real estate professionals should listen to the podcast to leverage advancements in AI to advance their real estate business.
They share their mission to demystify AI and provide real estate professionals with actionable strategies to leverage AI, Chat GPT, and other generative AI tools to grow their businesses. The episode sets the stage for what listeners can expect from future episodes.
Podcast Goals and Topics
Rajeev and Jimmy outline the podcast's primary goals, which include shedding light on innovative AI technologies and their applicability in real estate.
They emphasize that future episodes will cover a range of topics, such as marketing listings at a higher level, utilizing AI for lead generation, and creating operational efficiencies through technology.
Introducing the Hosts
Rajeev shares his extensive 21-year real estate background, highlighting his experience in digital marketing.
With over 30 years of real estate sales experience and extensive contributions to the industry, Jimmy introduces his perspective on the evolving real estate technology landscape.
Both hosts express their excitement about collaborating and providing insights to their audience.
The Promise of Transformative Technology
The hosts emphasize the significance of AI and its potential to revolutionize the real estate industry.
They assert that embracing AI can enable agents to set themselves apart and outperform their competition.
Listeners are encouraged to engage with the podcast to leverage this pivotal moment in real estate history.
Request for Listener Engagement
Rajeev and Jimmy invite listeners to share their feedback and suggest topics for future episodes.
They also express interest in interviewing agents who are driving innovation with AI in their businesses.
The hosts stress the importance of building a strong community within the real estate industry and encourage agents to subscribe and leave recommendations and reviews to help grow the podcast's reach.
The first episode of the “Real Estate AI Flash Podcast” sets the stage for an insightful and practical exploration of AI in the real estate industry. With hosts Rajeev and Jimmy's wealth of knowledge and experience, listeners can anticipate gaining valuable strategies and insights to harness the power of AI for business growth and success.
“It's Real Estate AI Flash, and we won't do long episodes. We will go with short, actionable episodes that you can listen to, apply, and grow. And that's our number one focus. So get on the journey with us. Listen to more episodes, and give us feedback as you hear more with your thoughts and comments.” - Rajeev Sajja
REAIF 040: AI Productivity Boosts for Agents with Cory Malveaux
00:30:29
In this episode of Real Estate AI Flash, host Rajeev Sajja interviews Cory Malveaux from Edina Realty to discuss how AI has transformed his real estate business. Cory shares his journey from working at Ford Motor Company to becoming a successful real estate agent, emphasizing the importance of leveraging AI tools like ChatGPT, Canva, and Opus Clip. Cory explains how AI helps automate routine tasks, allowing him to focus on building relationships and personalizing his client interactions. He also highlights some affordable AI tools and their impact on his productivity and business growth. The episode concludes with insights on the future of AI in the real estate industry and advice for new agents.
REAIF 034: Top takeaways from 2024 State of AI Report | Jimmy and Rajeev
00:13:25
Rajeev recently attended a special event that brought together industry leaders to discuss the latest trends in AI. In this episode, we share the top AI tools, their main benefits, and why having an AI mindset is essential.
Discover our six takeaways real estate agents need to know from the 2024 State of AI Report. Oh, we also have a special surprise for you!
AI Adoption and Understanding
The first AI trend Rajeev gained from the report is a 55% year-over-year growth in the understanding of AI.
Interest and curiosity about AI’s potential make professionals want to implement it in their business.
Saving Time with AI
The primary benefit of AI technology is that it helps us save time. The 2024 State of AI Report shows that 80% of recipients say this is why they use AI.
We also discuss how real estate agents can focus on personalizing and enhancing a client experience by automating repetitive tasks.
Rajeev also shares an automatic task example that real estate agents can use to streamline their workflow.
Popular AI Tools
What are marketers' favorite AI tools? You already know Chat GPT is the number one tool, but what's the second best option?
Also, we share a topic for one of our upcoming episodes: Nine Must-Have AI Apps for Real Estate Agents.
Generative AI Policies and AI-First Mindset
The 2024 State of AI Report also shares that 34% of organizations have generative AI policies. Rajeev discusses the importance of having a framework that outlines when and how to use AI while maintaining a human-centered approach.
Jimmy shares why having an AI-first approach matters. Before starting your daily tasks, ask yourself: “How can AI assist with each task they encounter?
Real Estate AI Academy
We’re combating the lack of AI education and training within the industry. Hear our big announcement on the launch of the Real Estate AI Academy.
REAIF 045: Bilingual, Bold and Tech-Savvy: Leveraging AI to Elevate Your Business
00:27:37
In this episode, Beatrice Martinez with Slifer, Smith and Frampton in Vail, CO shares her unique journey in real estate, highlighting her background in communications and her transition into the industry. She discusses how she leverages AI tools to enhance her business operations, particularly in creating financial analyses and marketing materials for her bilingual clientele. Beatrice emphasizes the importance of embracing technology to scale her business while maintaining a personal touch with her clients. She also offers valuable advice for aspiring real estate agents, encouraging them to be authentic and not worry about external opinions.
Chapters
00:00 Introduction to Beatrice Martinez and Her Journey 05:43 The Impact of AI on Real Estate 12:54 Transforming Business with AI Tools 18:30 Creating a Bilingual Home Buyers Guide 24:01 Advice for Future Real Estate Agents
REAIF 046: The AI Legal Playbook: Protecting and Empowering Real Estate Agents
00:25:20
In this episode of Real Estate AI Flash, host Rajeev Sajja speaks with Jessica Edgerton, Chief Legal Officer and Executive Vice President of Leading Real Estate Companies of the World. They discuss the legal implications of AI in real estate, the importance of having clear AI policies, and the growing concern of scams utilizing AI technology. Jessica shares her journey in the real estate industry, her personal experiences with AI, and offers valuable advice for agents navigating this rapidly changing landscape. The conversation also touches on the FTC's crackdown on AI-generated content and the importance of staying curious and innovative in the industry.
Takeaways
AI is transforming the real estate industry. Legal implications of AI must be understood by agents. Clear AI policies are crucial for brokers and agents. Scammers are increasingly using AI to deceive people. Verify all communications to avoid scams. The FTC is cracking down on AI-generated content. Agents should leverage AI for marketing and client engagement. Staying curious is essential for success in real estate. AI can help agents save time and focus on clients. Continuous education on AI policies is necessary.
Facebook: https://www.facebook.com/rsajja Instagram: http://www.instagram.com/fcamsajja LinkedIn: http://www.linkedIn.com/in/rsajja YouTube: http://www.youtube.com/rajeev-sajja Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe Join the Real Estate AI Academy Wait list - https://realestateaiflash.com/academy
03 Jan 2024
REAIF 001: ChatGPT Year One: What We Learned and What We Expect in Year Two | Jimmy Burgess and Rajeev Sajja
00:16:47
You have to admit this when it comes to ChatGPT! The world hasn’t experienced anything as innovative since the introduction of the Internet.
ChatGPT simplifies our lives and boosts productivity. But what other changes has this AI technology made?
In this episode of the Real Estate AI Flash podcast, co-hosts Jimmy Burgess and Rajeev Sajja dive into the transformative impact of AI, focusing on ChatGPT as it reaches its one-year mark. The hosts give an overview of the journey they've experienced with ChatGPT and highlight the evolution and application of this technology in the real estate industry.
Exploring the Birth of ChatGPT
Jimmy and Rajeev reminisce about their initial encounters with ChatGPT, reflecting on the excitement and amazement that surrounded its launch.
The conversation delves into the significance of the introduction of generative AI, the emergence of LLMs (Large Language Models), and the defining features of GPT, shedding light on the technological breakthrough that captivated their attention.
The Evolution of ChatGPT in Its First Year
The hosts take a deep dive into the significant landmarks of ChatGPT's first year, from its initial release and rapid adoption to the strategic partnerships and integrations that have propelled its growth.
They discuss the introduction of GPT4 with advanced features, the milestone achievement of reaching 100 million monthly active users, and major developments such as the launch of ChatGPT Enterprise and the introduction of plugins, which expanded the use cases and capabilities of the AI model.
ChatGPT's Impact on Real Estate and Beyond
Drawing from their own experiences, Jimmy and Rajeev share how ChatGPT has been harnessed within the real estate industry.
They explore its applications in enhancing MLS listings' property descriptions, optimizing social media and YouTube content, and streamlining business processes to drive efficiencies.
The hosts emphasize the potential for agents to leverage AI in their businesses and express their eagerness to feature real-world success stories from agents who have integrated ChatGPT into their operations.
Looking Ahead: The Future of ChatGPT and AI in Real Estate
As the episode concludes, the hosts extend an invitation to listeners to engage with the podcast, underscoring the collaborative spirit of the Real Estate AI Flash community.
They emphasize their commitment to sharing practical strategies and insights that can empower real estate professionals and shape the future episodes of the podcast.
Highlighting the value of feedback and diverse perspectives, they express their readiness to explore new ideas and define the podcast's trajectory based on the needs and experiences of the audience.
Reflecting on the monumental journey of ChatGPT's first year, the inaugural episode of Real Estate AI Flash serves as a beacon for real estate professionals seeking to unravel the potential of AI in their industry. Through compelling narratives, insightful analyses, and a shared dedication to collective growth, Jimmy and Rajeev set the stage for an engaging and enriching podcast series that promises to illuminate the transformative power of AI in real estate and beyond.
“Goldman Sachs made a really early prediction about Gen AI, that it could drive a 7% increase in global GDP and lift productivity growth by 1.5% over the next ten years. So, it's safe to say most people believe this is the decade of generative AI.” - Rajeev Sajja
REAIF 020: AI is your affordable leverage | Carrie Soave
00:22:21
It's difficult to afford all these marketing tools for your real estate business. Let's not even get into paying services for video editors and copywriters.
Luckily, there's a secret way to overcome these challenges! Also, it's pretty affordable. So what's the secret?
Tune into this "The Real Estate AI Flash Podcast" episode to find out. Co-hosts Jimmy Burgess and Rajeev Sajja speak with AI influencer Carrie Soave. The trio discusses how AI can be used as affordable leverage in the real estate industry for agents eager to scale their business while keeping costs low.
Hear how AI tools can help you grow your real estate business.
The Journey to AI Mastery
Carrie Soave shares her background of 15 years in real estate sales and her extensive experience in social media and content creation.
She explains her transition to AI out of necessity—to streamline content production and avoid the time-consuming aspects of traditional methods.
Carrie also talks about her dive into no-code AI tools, particularly following the release of ChatGPT, to craft comprehensive business plans and workflows.
Leveraging AI in Real Estate
Carrie points out tools like AnswerThePublic for content ideas and ChatGPT for scripting and content creation. The trio highlights the importance of producing content that engagingly answers the audience's questions and how AI can support this process from brainstorming to distribution.
To ensure AI-generated content maintains a personal touch, Carrie recommends teaching ChatGPT to mimic one's own writing tone through prompt engineering. She also discusses the significance of customizing outputs to avoid the recognizable jargon often associated with AI.
Carrie also suggests that real estate agents create custom AI bots to offer to their clients, which can analyze investment properties or answer specific real estate questions, providing a direct benefit to the consumers as well.
AI as Affordable Leverage
Carrie explains how AI is an affordable leverage for agents at all levels. By replacing costly marketing teams or assistants with AI for tasks like content creation, social media management, and automation, even agents with limited resources can significantly scale their operations.
For agents new to AI, Carrie emphasizes the importance of learning about prompt engineering and LLMs (Large Language Models). She mentions the availability of programs and teachers to assist those who may not have the time to self-educate intensively.
AI Tools and Future Developments
Carrie's must-have AI tools list includes a ChatGPT Plus account, Zapier for automation, and AI-powered video editors.
She also shares her excitement for the future of AI in real estate, particularly the developments in video analysis and the introduction of OpenAI's new features, like the actions assistant.
Whether you're looking to break through a revenue ceiling, optimize your workflow, or simply add a spark of AI ingenuity to your business model, this episode of "The Real Estate AI Flash Podcast" with Carrie Soave is your guiding star. Don't let the AI revolution leave you behind—embrace it, master it, and watch as it amplifies every aspect of your real estate ambitions.
Join us on this episode and learn the incredibly efficient capabilities of AI tools. Click play now!
"AI is affordable. If you can accomplish prompt engineering and the art of asking the right questions, then you can get the knowledge and experience of a top marketing team.” -Carrie Soave.
REAIF 035: 9 Must-Have AI Apps for Agents | Jimmy and Rajeev
00:14:35
Our goal is to help real estate agents increase their productivity using AI technology. So much has changed since six months ago, and we’re giving our old top AI apps list an update. In this episode, hear our nine must-have AI apps for real estate agents.
1. Virtual Staging AI
Add furnishings and decluttering spaces with Virtual Staging AI to enhance your listing photos.
One benefit of the app is removing existing furniture and reimagining rooms with new themes and designs.
To get a feel of the app, try the free version.
2. Perplexity
Perplexity is an AI answer engine that provides conversational responses with cited sources.
It is an alternative to Google search, giving direct answers instead of just links.
The basic version is free, with a Pro version available for more advanced features.
3. Google Gemini
Google Gemini is integrated into the Google app and offers a ChatGPT-like experience.
You can export content directly to the Google ecosystem (Docs, Drive, etc.).
Also, Gemini provides up-to-date information due to its internet connection.
4. Microsoft Copilot
Microsoft Copilot is tied to the Microsoft ecosystem and Bing search engine.
It offers a ChatGPT-like experience and is connected to the internet for current data.
5. Anthropic Claude
Claude is another major language model that is available for public use.
Rajeev suggests trying prompts in all four models (ChatGPT, Google Gemini, Microsoft Copilot, and Claude) for the best results.
6. Captions
Captions now offer AI-powered video editing, removing filler words and pauses.
The app has an enhanced AI Eye Contact feature, making the subject appear to look directly at the camera.
Captions support voice-to-text in 30 languages and continue to improve its features.
7. Canva
Canva has introduced Magic Studio, an AI-driven design tool.
The free version offers features like background removal and blurring.
Canvas AI can generate realistic images and designs based on prompts.
8. Microsoft Designer
Microsoft Designer is Microsoft's version of a design tool, similar to Canva.
While not as advanced as Canva yet, it's an app to keep an eye on for future improvements.
9. ChatGPT
ChatGPT continues to evolve and improve with custom GPTs and actionable tools for agents.
The app now offers GPT-4 for complex tasks and GPT-400 for simpler, faster responses.
“This one's going to be good because, just like Amex has, don't leave home without it. This is like the nine apps you need on your phone before you take it with you."—Rajeev Sajja.
REAIF 047: Leveraging AI to Build Client Connections in Real Estate
00:25:14
In this episode, Rajeev Sajja interviews Laurie McGuire, a seasoned real estate agent with decades of experience. Laurie shares her journey from being an ER nurse to a successful realtor, emphasizing the importance of client relationships and leveraging technology, particularly AI, to enhance her professional capabilities. She discusses her first encounters with AI, how it has transformed her work, and the innovative ways she uses it to provide value to her clients. Lori also highlights the significance of mastering the basics in real estate and shares impactful books that have influenced her career.
Takeaways
Lori transitioned from nursing to real estate to spend more time with family.
AI can enhance professionalism and client interactions.
Using AI for writing can save time and improve communication.
Building relationships is key to success in real estate.
Every day is an opportunity to connect with clients.
AI can help generate creative content quickly.
Mastering the basics is essential for long-term success.
Continuous learning and adaptation are crucial in real estate.
Sharing knowledge and insights adds value to clients.
The right mindset and skill set lead to improved actions.
REAIF 036: SearchGPT: Have the AI Search Engine Wars Begun? | Jimmy and Rajeev
00:11:53
For years, the search engine wars have been dominated by Google. But what if we told you that the world of search engines is about change thanks to AI technology.
In this episode, we compare and contrast traditional search engines like Google with the emerging conversational AI tools such as Perplexity and ChatGPT's new SearchGPT feature. Hear our insights on how these innovations can benefit consumers, real estate agents, and broker owners.
Traditional Search Vs. AI Search Engine
We discuss the differences between traditional search engines like Google and conversational AI tools.
Traditional search engines typically provide a list of blue links, requiring users to sift through multiple sources to find the information they need.
In contrast, conversational AI search engines offer human-like responses, making the search process more straightforward and efficient.
ChatGPT’s Entry into AI Search
Jimmy introduces SearchGPT, a new feature from ChatGPT, which has been launched for a limited audience of 10,000 users.
This entrant aims to compete with Google and Perplexity in the AI search space.
We speculate about its future availability and potential impact on the market, especially for users of ChatGPT Plus.
Practical Applications for Real Estate
We explore the practical uses of AI search engines for real estate professionals.
From creating market reports to building dynamic, up-to-date pages for clients, the possibilities are numerous.
Embracing these tools can save you significant time and make your workflow more efficient.
"You're only limited by the creativity in your mind. Think of how you can utilize this to serve your buyers or potential sellers at a higher level?" - Jimmy Burgess.
REAIF 003: ChatGPT Free Versus Paid Version (What You Should Know) | Jimmy Burgess and Rajeev Sajja
00:14:08
Is it really worth upgrading to the paid version of ChatGPT? The free version provides more than enough writing to help real estate agents to get things done. Right?
In this episode of The Real Estate AI Flast Podcast, co-hosts Rajeev and Jimmy dive into a detailed comparison between the free and paid versions of ChatGPT. With six key differences, they guide real estate professionals and businesses on which version best suits their needs.
They break down the functionalities and implications of these differences for users. Tune in and hear the differences between ChatGPT 3.5 and ChatGPT 4 in this week’s episode.
Difference #1: Single-mode vs. Multimode Conversations
The free version (ChatGPT 3.5) is limited to text conversations only.
The paid version (ChatGPT 4) offers multimodal chat, allowing text, image, document, and PDF uploads within the same chat, enhancing productivity and communication.
Difference #2: Knowledge Cut-Off
The free version has a knowledge cut-off of January 2022, increasing the likelihood of incorrect or outdated responses.
The paid version boasts a knowledge cut-off of September 2023, providing more accurate and up-to-date responses, with the potential to connect to an Internet browser plugin to eliminate the cut-off.
Up-to-date market trends and accurate information can be accessed using the paid version, which is crucial for real estate professionals seeking the latest localized data for client interactions and decision-making.
Difference #3: Memory Limits
ChatGPT 3.5 has a word (token) limit of approximately 3000 words, leading to memory loss in prolonged conversations.
ChatGPT 4 offers a significantly larger memory limit of 25,000 words, essential for sustaining longer text conversations without memory decay, ensuring continuity and accuracy.
Difference #4: Document and File Uploads
ChatGPT 4 allows users to upload files, including spreadsheets and PDFs, which can be summarized and discussed within the chat.
Real estate applications include summarizing competitor documents, assisting with CRM data upload, digesting industry reports, enhancing productivity and data management.
Difference #5: Plugins
The paid version allows access to a wide variety of plugins, resembling apps on the phone, enabling additional capabilities such as summarizing YouTube videos, aiding in research, and enhancing workflow efficiencies.
Difference #6: Building Custom GPTs
ChatGPT 4 introduces the game-changer of building custom GPTs, potentially revolutionizing real estate-related tasks like creating listing descriptions, business coaching, and negotiation learning, all tailored to user specifications, saving time and increasing productivity.
The ability to customize GPTs for real estate-related functions can significantly streamline tasks, improve communication, and enhance service quality for clients.
Rajeev and Jimmy emphasize the remarkable value of the ChatGPT paid version, priced at $20 a month, as a pivotal tool for businesses. The episode highlights the transformative nature of these key differences, providing real-world examples for real estate professionals and offering insight into the future of AI integration in real estate and beyond.
What are the other benefits of AI tools and ChatGPT for the real estate industry? Subscribe to The Real Estate AI Flash podcast to find out!
"If you're listening to this, you're walking away with some new information, some information that helps you serve your clients at a higher level." - Jimmy Burgess
REAIF 007: How to make ChatGPT write like you | Jimmy and Rajeev
00:14:25
What AI technology can do is impressive, but it's only as good as you train it.
One problem many people have with Chat CPT is its robotic writing style. However, they just need to learn how to use Chat GPT plugins correctly.
In this episode of "The Real Estate AI Flash Podcast," co-hosts Jimmy Burgess and Rajeev Sajja explore the invaluable potential of ChatGPT in real estate businesses. They discuss the significance of training ChatGPT to write in your voice, offering practical tips and strategies to create efficiencies in content creation.
If you want less dry and dull content from AI technology, listen to this episode to help you train Chat GPT effectively.
Understanding the Right Mode and Plugins
Rajeev emphasizes the importance of utilizing the right mode and plugins within ChatGPT to achieve optimal results.
He compares GPT 3.5 to high school writing and recommends using GPT 4 with plugins for an advanced, tailored experience.
Jimmy and Rajeev delve into the significance of plugins, drawing an analogy with smartphone applications to highlight their role in maximizing ChatGPT’s potential.
Training ChatGPT in Your Writing Style
Rajeev discusses feeding ChatGPT articles you've written to help it learn your writing style.
He stresses the significance of providing consistent articles in a specific writing style to avoid ambiguity.
Jimmy highlights the potential cost-saving benefits, comparing the expense of hiring a copywriter to the modest $20 monthly fee for ChatGPT's paid version.
Leveraging Plugins for Efficiency
Rajeev discusses the significance of using plugins such as Browser Op, AI PDF, and The Bold to streamline the process of training ChatGPT to write in your style.
He shares his recommended plugin pack and discusses the practicality of saving writing styles for future use, emphasizing the long-term efficiency benefits.
Practical Applications and Benefits
Jimmy elaborates on the practical applications of leveraging ChatGPT to streamline content creation in various real estate contexts.
He highlights how AI technology can create email series, newsletters, community letters, market updates, and LinkedIn articles.
Rajeev shares a real-life example of how an agent utilized ChatGPT to establish herself as a neighborhood expert, showcasing the versatility and potential impact of the technology.
Chat GPT is a superb AI tool to reduce time and effort in content creation. You don’t have time to create content for your website and social media accounts.
This is why you must leverage Chat GPT to write in your own tone of voice and enhance its overall efficiency. Of course, learning how to do it on your own is a headache.
However, hosts Jimmy and Rajeev are here to help you. Subscribe to The Real Estate AI Flash podcast for more ChatGPT tips.
"The more you give it, the more it can learn your writing style, but give it enough. I'd say five to seven articles." - Rajeev Sajja.
REAIF 018: The Complete AI Playbook Every Agent Needs | Jimmy and Rajeev
00:14:07
Wouldn't it be nice to have a comprehensive guide that shows you how to use AI tools in real estate like a pro?
Luckily, the co-hosts of Real Estate AI Flash Podcast thought of this!
In this special episode, Jimmy Burgess and Rajeev Sajja introduce their AI playbook for real estate agents. Tune in to hear the essential details of their ever-evolving AI playbook and pro tips on using AI tools.
Click play now!
The AI Playbook: A Living Document
Jimmy and Rajeev are excited to share their new guide for real estate professionals. It's an AI playbook to help agents learn how to effectively use AI tools, such as Chat GPT, in their business.
You'll have access to all of the tricks, tips, and resources discussed within this podcast.
Go to www.realestateaiflash.com and subscribe to the podcast for access.
Pro Tips for AI Utilization
Rajeev and Jimmy share six pro tips to enhance your AI experience as a real estate agent.
Managing ChatGPT Pauses: Jimmy explains how to handle situations where ChatGPT stops responding before completing your content request.
Memory Recall: Rajeev's strategy is to review content with ChatGPT to ensure the AI understands the task.
Clarifying Requests: Jimmy suggests enhancing prompting for clearer and more specific responses.
Accuracy Improvement: They share how instructing AI to take its time can result in precise outcomes.
Kindness Matters: Jimmy shares how impactful emotional language is when using AI tools.
Custom Instructions: Emphasizing custom instructions for consistency and speed in executing repetitive tasks.
Getting the Most Out of Your AI Playbook
Jimmy and Rajeev shared that it is better for you to bookmark the playbook instead of printing it.
It’s an evolving playbook that will be regularly updated with new tips and resources.
Also, this guide is collaborative in nature, and if you have any AI tricks you’d like to share with other real estate agents, be sure to reach out to Jimmy or Rajeev.
The power of AI is within your grasp, and this AI Playbook is your secret weapon. It’s your ever-evolving guide, constantly updated to ensure you stay on the cutting edge of technology. Bookmark the Playbook, make it your digital bible, and watch as it becomes the cornerstone of your business's growth.
Subscribe to the Real Estate AI Flash podcast now and join a community where inspiration meets innovation. Let's ride the wave of AI together – because when it comes to success, the future is now, and it's ours for the taking.
“Now, there is actually research that is showing us that when prompted with emotional language, “please,” or “thank you,” or you show it some respect, it actually gives you better results. It gives you something that actually enhances the quality of the results.” - Jimmy Burgess.
REAIF 049: The AI Advantage: Boosting Marketing, Efficiency and Engagement
00:23:08
Summary
In this episode of Real Estate AI Flash, host Rajeev Sajja speaks with Mike Gordon, Jr., a seasoned realtor from Lancaster County, Pennsylvania. They discuss the transformative impact of AI on the real estate industry, sharing personal experiences and insights on how AI tools can enhance efficiency, marketing, and client engagement. Mike emphasizes the importance of embracing technology to stay ahead in the competitive real estate market and offers valuable advice for new agents. The conversation also touches on influential resources that can guide agents in their careers.
Takeaways
AI can significantly enhance efficiency in real estate.
Embracing technology is crucial for staying competitive.
Social media engagement is key to marketing success.
AI tools can automate mundane tasks, freeing up time for agents.
Personalization in marketing is essential for client engagement.
The 12 week year concept helps in setting achievable goals.
AI can assist in creating content for social media.
Leveraging AI can lead to better organization and data management.
Agents should focus on their strengths and let AI handle the rest.
Continuous learning and adaptation are vital in the real estate industry.
In this episode of Real Estate AI Flash, host Rajeev Sajja interviews Julie Collin from Berkshire Hathaway Home Services, Select Properties, St. Louis, Missouri. Julie shares her journey from marketing to real estate, revealing how AI has transformed her business. She discusses her first 'aha moment' with ChatGPT, its various applications in her personal and professional life, and how AI can act as both an assistant and strategy coach. The episode includes practical examples of using AI for marketing ideas, document analysis, and video script creation. Julie also highlights her excitement about hiring a marketing assistant to further elevate her business.
00:00 Introduction to AI in Real Estate
00:52 Meet Julie Collin: From Marketing to Real Estate
02:38 Julie's First Encounter with AI
04:11 Practical AI Use Cases for Real Estate Agents
REAIF 033: The Power of More Using AI | Victoria Lance
00:19:26
Are you ready to boost your productivity in your real estate business with the power of AI? In this episode, we explore how top-producing agents leverage AI to save time, secure more listings, enhance client service, and drive innovative growth. Tune in to discover the secrets of AI success from the industry’s best!
Meet the Guests
Hayden Shaw, CEO of Cell AI in Cincinnati, Ohio, blends his tech expertise with a family legacy in real estate. Renowned for leveraging cutting-edge technology, he optimizes real estate operations, enhances client experiences, and drives business growth.
Victoria Lance, a top 1% agent in Georgia, is renowned for her practical application of AI solutions in real estate. With a marketing background and a keen eye for trends, she integrates technology to enhance client service and drive industry standards.
The Journey of Cell AI
Hayden discusses his diverse background, from starting a hedge fund at 22 to entering the real estate tech industry.
His investment in a visual media company led to the creation of Cell AI, designed to streamline the fragmented real estate listing process.
Victoria's Experience with AI
Victoria explains the challenges of managing multiple MLS systems and how Cell AI simplifies this by centralizing and automating data entry.
She highlights how AI has improved her productivity:
Time-saving: Automates photo uploads, data entry, and listing descriptions, reducing the time spent on these tasks.
Compliance: Ensures listings meet compliance standards in real-time, preventing errors before they occur.
Listing Creation: Starts listings in Cell AI, uploads photos, and uses AI-generated descriptions.
Data Population: AI pulls data from over 40 sources, filling out the majority of the listing information automatically.
Enhancing Marketing Efficiency
Hayden and Victoria discuss how AI extends beyond listing management to enhance marketing efforts:
Social Media Integration: AI allows seamless campaign creation across social media platforms.
Automated Content Creation: AI generates marketing materials based on user preferences, including descriptions and imagery.
Real-time Promotion: Once a listing is published, it can be instantly promoted on social media, saving time and increasing visibility.
Future Developments
Hayden shares insights on the future roadmap for Cell AI:
Syndication: Plans to expand data syndication to email marketing platforms and CRMs, ensuring a single source of truth for listing data across all marketing channels.
Enhanced Learning: AI will continue to learn and adapt to user preferences, improving its efficiency and accuracy over time.
"Blending tech innovation with traditional property management can revolutionize the industry." - Hayden Shaw.
"My goal is to make every client interaction seamless and personalized using AI." - Victoria Lance.
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