Raising Unicorns: A Harmon Brothers Podcast (Harmon Brothers)

From Poop to Gold is where entertainment meets marketing, where crazy ideas meet data-driven decisions, and where the story is first and everything else is secondary.

We team up with incredible guests from all walks of life, who’ve succeeded in taking poop and turning it into gold. We also have episodes where Benton and myself open up about our day-to-day industry work, providing insights and learnings about marketing and creativity. We’ll even dive into some of our own personal From Poop to Gold moments.

Our podcast is up at 6 am Eastern Time every Tuesday. You can find From Poop to Gold on all your favorite podcast platforms. Be sure to leave us a stellar review and thanks for listening!

Co-hosts Daniel Harmon and Benton Crane are joined by Jay Shetty and Alex Kushneir, the co-founders of Icon Media and host of On Purpose a podcast about wellness, to talk about the purpose of their company. They talk about why Icon media began, discussing how they help people connect their content with their audience. Jay discusses the development of his company and his vision of making ‘wisdom go viral’. Their goal is to make positive media go viral on social media

2:32 – Every Company is a wellness company
4:21 – How Jay Shetty Got started, from troubled teen to monk
11:22 – Single Tasking over Multi-tasking
15:38 – How To Turn Poop to Gold through experience and research

Icon Media's website: https://jayshetty.me/icon-media/
Jay's amazing podcast 'On Purpose:' https://jayshetty.me/podcast/
For more information on how to make ads that work: https://harmonbrothersuniversity.com/mc1

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. We’ll see you next Tuesday at 6 am MST with a brand new episode.

Find Jay on his social's here:
https://www.facebook.com/JayShettyIW/
https://www.linkedin.com/in/shettyjay/detail/recent-activity/posts/
https://www.instagram.com/jayshetty/?hl=en
Jay Shetty (@JayShettyIW) · Twitter
https://www.youtube.com/channel/UCbV60AGIHKz2xIGvbk0LLvg

Join your host Daniel Harmon, chief creative officer at Harmon Brothers and our guest Sarah Snow as we learn about Sarah’s background, her creative process, and how she’s been able to turn poop to gold.

Sarah is a master at creating inspiring video content and started her journey when she was only 19. Her first job was in customer support for a startup, but Sarah quickly expanded her role and started doing video for the company. Today, Sarah has mastered viral content creation and teaches others to do the same.

0:26 - Sarah’s Background
6:01 - Where She Finds Inspiration
8:03 - How She’s turned Poop to Gold
11:18 - Video Creation Guidelines

To learn more about Sarah or learn from her you can check her out on Instagram, Facebook, YouTube, Twitter, or her personal website: iamsarahsnow.com.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. We’ll see you next Tuesday at 6 am MST with a brand new episode.

Find Sarah as well on her social media accounts here:
https://www.facebook.com/iamsarahsnow
https://www.linkedin.com/in/sarah-snow-31826344/
https://www.instagram.com/iamsarahsnow/
https://twitter.com/iamsarahsnow
https://www.youtube.com/channel/UC5A57DDKDLkLEE2t78rbnIw

Join your host Daniel Harmon, chief creative officer at Harmon Brothers and Shannon Klingman, inventor and founder of Lume. We detail her amazing journey from doctor to mother and inventor to business owner.

Shannon and Daniel go deep in this conversation about the process of creating an amazing product and some of the extremely difficult challenges along the way.

0:43 - Shannon’s Background
4:49 - The Idea
10:40 - The LUME Creation Process
13:22 - The #1 Biggest Obstacle
19:48 - Getting Bold
25:26 - Shouting it from the rooftops


To learn more about Lume or Shannon check her out on Instagram, Facebook, YouTube, Twitter, or their website: https://lumedeodorant.com/pages/our-story or if you want to see that sick ad: https://www.youtube.com/watch?v=zoxZRMmtM4g

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. We’ll see you next Tuesday at 6 am MST with a brand new episode.

Find Sarah as well on her social media accounts here:
https://www.facebook.com/LumeDeodorant/
https://www.pinterest.com/lumedeo/
https://www.instagram.com/lumedeodorant/?hl=en
https://twitter.com/lumedeodorant
https://www.youtube.com/channel/UC60IyPuhLdu7X_efky-ZxTw

Rachel Farnsworth and gang discuss her business which is devotedly followed by millions, as The Stay at Home Chef. Before making it big on The Stay at Home Chef, Rachel became a stay at home mom after working in social work when she suffered heart failure, the cause of which being Addison’s disease, an autoimmune disorder. As Rachel was left permanently disabled due to the disease, TO SPITE of the emotional and physical stress one top of raising kids has developed a brand that has grown into a profitable Facebook page empire.

1:55 – How things started… rolling down hill
7:45 – from basic cooking content to Facebook empire
10:25 – The Finnicky internet audience
15:10 – In Spite vs Despite her disability

To learn more about Rachel and check out her fantastic site: https://thestayathomechef.com/ or her famous facebook page: https://www.facebook.com/TheStayAtHomeChef/

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. We’ll see you next Tuesday at 6 am MST with a brand new episode.

Team Harmon Bros are joined by Todd Herman, who works with professional athletes from a wide range of sports to help them master their game, mentally and emotionally. While Todd cannot disclose the names of players or teams for discretionary purposes, he has worked with athletes in the NBA, NFL, PGA, to name a few. Todd talks about how he began his mental coaching with 12-13 year-olds and how that developed into an actual business

Herman has been coaching champions in every field for over twenty years, and he's helped them bring out their Heroic Self to perform at a whole new level. Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: who or what needs to show up to make success inevitable?

2:00 – The Alter Ego Effect; Wall Street Journal Best Seller
4:00 – Channeling your alter ego
13:28 – Mr. Rogers and developing a persona
16:05 – From farm-boy to overcoming sexual assault

To learn more about Todd and check out his sick book: https://amzn.to/2J2JmyP or https://alteregoeffect.com/

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. We’ll see you next Tuesday at 6 am MST with a brand new episode.

Join hosts Daniel Harmon, CCO at Harmon Brothers, and Benton Crane, CEO, with our guest, Jordan Page—creator of the wildly successful blog Fun Cheap or Free.

When Jordan and her husband decided to pursue life as entrepreneurs, their income dropped significantly, leading to a serious financial disaster. But by embracing the difficulties, and using transparency and honesty to develop her brand, Jordan learned how to turn her "crappy situation" into a seven figure business.

2:20 - Jordan’s Background
5:17 - Her blog and transparency
12:59 - How she turned Poop to Gold
17:16 - Her creative process
24:01- Upcoming projects

To see what else Jordan's up to, follow her on Instagram, Facebook, Twitter, YouTube, or her blog: https://funcheaporfree.com.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published weekly, Tuesdays at 4 am MST. We’ll see you on the next one.

Find Jordan here:
https://www.facebook.com/funcheaporfree
https://www.instagram.com/funcheaporfree/
https://twitter.com/funcheaporfree
https://www.youtube.com/user/funcheaporfree

Ryan Deiss, serial entrepreneur and founder of DigitalMarketer.com, Traffic and Conversion Summit, and Rivalbrands.com, jumps into the hot-seat to talk about his journey to success. From college freshman making sales on a one-page website, to the digital marketing expert he is today, Ryan shares his insights on his biggest mistakes, why success makes you fat, and how to network as an introvert.

2:42 - "I need a ring"
5:01 - My first sale
7:02 - Poor decisions and “a really good year”
12:15 - Success makes you stupid
18:10 - Networking as an introvert

Follow Ryan on Twitter @ RyanDeiss or on LinkedIn here: https://www.linkedin.com/in/ryandeiss/

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 4 am MST. We’ll see you on the next one.

Daniel Harmon is joined by Peter Hollens, a singer, Youtuber, and music producer who has a millions of subscribers and billions of views across multiple social media platforms.

Peter began singing at a young age when his mom placed him in choir. As he developed his voice, Peter started an acapella group in college. It furthered his passion for music, and after falling in love with the studio, he look out his stock market shares to buy one of his own.

Through collaborations, horrible mistakes, hours of practice, and incredible talent, Peter is now a successful entrepreneur with insights into the pluses and minuses of different social platforms and how to get the most out of them.

1:25 – Getting into singing
4:20 – Youtube and a breakthrough collaboration
8:29 – The consequences of not listening to your gut
14:06 – Gaining perspective and passion

To learn more about Peter or learn from him on his personal website: https://peterhollens.com

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Peter and listen to his music wherever quality music is sold.

http://smarturl.it/peterhollensmusic
https://play.google.com/store/music/album?id=B4dgkcy4br7pju7jhjthxozrkoe
http://smarturl.it/peterhollensmusic
http://www.pandora.com/peter-hollens
http://smarturl.it/peterhollensmusic
https://www.youtube.com/user/peterhollens

Guys, THANK YOU for your terrific support! We've had a fantastic launch, and it's all because of you. Check out the start of this episode for our special Thank You Gift, which is available for this whole week! It's our way of showing our appreciation for all the support you've given us.

Redeem your gift here: harmonbrothersuniversity.com/podcast
Promo code: top50

On this episode, Goldie Chan, the green-haired “Oprah of LinkedIn,” joins Daniel Harmon to talk about her recent experiences and peculiar successes in creating a community and building a brand through video on LinkedIn.

02:10 - Becoming the “Oprah of LinkedIn”
03:11 - “Walk and Talk” videos
06:19 - Garnering the title: “The Oprah of LinkedIn”
09:04 - “Creating a Community that stays with you”
09:45 - “Poop to Gold” moment: going from zero personal brand to dominating a platform
12:42 - Top 3 Tips for building a brand and a following on LinkedIn
15:06 - Creating content on LinkedIn
18:22 - Tips for engagement on LinkedIn

To see what else Goldie's up to, follow her on LinkedIn, Instagram, Facebook or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Goldie here:
https://www.linkedin.com/in/goldie/
https://www.instagram.com/goldiecylon/?hl=en
https://www.facebook.com/GoldieCylon/
https://twitter.com/GoldieChan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

On this episode, Josh Felber—business podcaster, family man, and serial entrepreneur—joins Daniel Harmon to talk about facing rejection, building a business, starting a podcast, integrating entrepreneurship with family, and more.

00:47 - Becoming an entrepreneur at 14 years old
03:20 - The start of the “Making Bank” podcast
05:13 - “Poop to Gold” moment: from a year of rejection to 45,000 retail locations
08:05 - Josh’s “INTJ” creative process
10:03 - 3 tips for building a successful podcast
13:28 - Networking advice
15:57 - Entrepreneurship in the family
19:33 - Where to find Josh Felber

To see what else Josh's up to, follow him on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Josh here:
https://joshfelber.com
https://www.linkedin.com/in/joshfelber/
https://www.instagram.com/joshfelber/?hl=en
https://www.facebook.com/joshfelber10x/
https://twitter.com/felberjosh?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

On this episode, Benton Crane and Daniel Harmon are joined by expert marketer and “Sharkpreneur” host Seth Greene. Learn about how Seth creates systems that scale the creative process as well as his strategy for building successful teams, the life-saving importance of marketing, and more.


0:29 - Going from acting student to marketing expert
5:26 - Is direct mail making a comeback?
6:39 - “Poop to Gold” moment: cloning the golden goose
9:17 - Seth’s 3 tips for success
11:20 - How to delegate creativity
13:54 - Research and the creative process
15:27 - Building and maintaining a winning team
16:59 - Finding and hiring the right people
18:24 - The making of the “Sharkpreneur” podcast
20:30 - Launching the Podcast-to-book, “Dream 50” Program

To see what else Seth is up to, follow him on LinkedIn, Facebook, or Twitter. Don't forget to also check out his SharkPreneur podcast!

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Seth here:
https://marketdominationllc.com
https://marketdominationllc.com/sharkpreneur/
https://www.linkedin.com/in/sethgreene/
https://www.facebook.com/MarketDominationLLC/
https://twitter.com/mktdominationus?lang=en

Daniel Harmon sits down with digital marketing expert and podcast host Thomas Moen of Norway. Get Thomas’s advice on email lists, building trust with your audience, effective networking, and more.

00:27 - Discovering the impact of social media
02:47 - The value of owning access to your audience
05:59 - 4 tips for building an email list
09:09 - Connecting with your audience
12:29 - Poop to Gold: building a brand after betrayal
17:14 - Advice on networking and offering value

To see what else Thomas is up to, follow him on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Thomas here:
https://thomasmoen.com
https://www.linkedin.com/in/sosialethomas
https://www.instagram.com/thomasmoen
https://www.facebook.com/thomasmoen
https://twitter.com/thomasmoen

Also Check out:
moenco.no/podcast

Benton Crane sits down with Daily Dot video director and FREE DAD VIDEOS creator Matt Silverman. Learn about how Matt finds niche stories and crafts them for a wide audience, his thoughts on Facebook as a digital marketing platform, and more.

00:41 - What is The Daily Dot?
02:02 - Finding stories and living on the internet
04:36 - Being careful with your platform
08:48 - Poop to Gold: pivoting after Facebook’s news feed change
18:09 - New and exciting projects to check out

To see what else Matt’s up to, follow him on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Matt here:
https://www.linkedin.com/in/matthewevansilverman
https://www.instagram.com/matt_silverman
https://www.facebook.com/matthewsilverman
https://twitter.com/Matt_Silverman

Also Check out:
https://www.dailydot.com/
https://www.youtube.com/freedadvideos
http://www.thefuturewillnotbepodcast.com

Daniel Harmon sits down with video marketing expert and author of YouTube Secrets, Sean Cannell. Hear the story behind his channel Think Media, his unique path to entrepreneurship, and advice from someone who's been in the game since the beginning.

00:14 - Learning the world of video, YouTube, and marketing
05:46 - Jumping off the cliff of entrepreneurship
07:48 - Poop to Gold: finding purpose during a family crisis
15:15 - YouTube advice and freedom in business

To see what else Sean’s up to, follow him on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Sean here:
https://www.seancannell.com
https://www.linkedin.com/in/seancannell
https://www.instagram.com/seancannell
https://www.facebook.com/seanTHiNKs
https://twitter.com/seancannell

Also Check out:
https://www.youtube.com/user/THiNKmediaTV
https://www.amazon.com/YouTube-Secrets-Ultimate-Following-Influencer-ebook

Daniel Harmon sits down with Kevin Harrington, the original “shark” of ABC’s Shark Tank and founder of AsSeenOnTV.com. Hear the story of how Kevin invented the infomercial in 1984, his formula for creating successful infomercials, and more.

01:00 - Inventing the long-form infomercial
06:53 - Knocking on doors and closing sales
12:36 - Poop to Gold: a tough lesson in bootstrapping
17:52 - The creative magic behind infomercials

To see what else Kevin’s up to, follow him on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Kevin here:
https://kevinharrington.tv
https://www.linkedin.com/in/thekevinharrington
https://www.instagram.com/realkevinharrington
https://www.facebook.com/officialkevinharrington
https://twitter.com/HarringtonKevin

Daniel Harmon talks with seventh-generation entrepreneur and New York Times best-selling author Jay Baer. Hear how Jay went from working in waste management to being a Hall of Fame keynote speaker, his advice on creating content that gets people talking, and more.

00:32 - Starting an Internet company in 1993
04:51 - How to get people talking about you
08:18 - Poop to gold: overcoming your fears
11:18 - Road-testing your marketing concepts
14:43 - Why face-to-face networking is important
16:27 - How to stop committing “random acts of content”

To see what else Jay is up to, follow him on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Jay here:
https://www.jaybaer.com
https://www.linkedin.com/in/jaybaer
https://www.instagram.com/jaybaer
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer

Daniel Harmon talks with Diane Strutner, CEO and Co-founder of Datazoom. Find out how Diane discovered a gap in video technology and quit her job to build a company to address it. You’ll also hear her advice on female leadership in a male-dominated field, what unique thing she did when she created her team, and more.

00:26 - What is Datazoom?
01:43 - Becoming a tech entrepreneur
13:30 - Tips for effective team-building
15:09 - Navigating the gender gap

To see what else Diane is up to, follow her on LinkedIn and Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Diane here:
https://www.linkedin.com/in/dianestrutner
https://twitter.com/dianestrutner

Other links:
https://www.datazoom.io
https://www.linkedin.com/pulse/open-letter-dads-how-raise-your-daughter-tech-diane-strutner

Daniel Harmon talks with Tim Schmoyer, a YouTube-certified audience growth consultant and video strategist to 500,000 different creators and brands. Hear how Tim changes lives by sharing powerful stories and how he’s helped companies like Disney, HBO, and eBay do the same.

01:38 - YouTube before the “Subscribe” button
05:46 - Poop to gold: Losing a job, finding a calling
15:23 - How to build brand clarity in your videos
18:02 - How to create compelling stories
21:01 - When to reevaluate your strategy

To see what else Tim is up to, follow him on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Tim here:
https://timschmoyer.com
https://www.linkedin.com/in/timschmoyer
https://www.instagram.com/timschmoyer
https://www.facebook.com/timschmoyer
https://twitter.com/timschmoyer

Other links:
https://videocreators.com/
https://www.youtube.com/user/videocreatorstv

Daniel Harmon talks with award-winning director, producer, and filmmaker Jenn Page. Learn how Jenn went from a struggling acting student to creating videos for artists like Billy Ray Cyrus, Weezer, and others. You’ll also get her tips on directing, editing, and why collaborating is everything.

03:07 - The story behind Jenn’s success
08:53 - Why every film project is poop and gold
12:22 - Tips for getting the best from your actors
14:21 - The importance of collaboration in editing
16:49 - How to pick the right team for a project

To see what else Jenn is up to, follow her on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Jenn here:
http://jennpage.com
https://www.linkedin.com/in/ajennpagefilm
https://www.instagram.com/ajennpagefilm
https://www.facebook.com/jennpagefilmmaker
https://twitter.com/ajennpagefilm

Daniel Harmon talks with award-winning magician, comedian, and mythical creature Piff the Magic Dragon. Hear how Piff left his life as a human behind to become the taste of Las Vegas, how he manipulated America's Got Talent to launch his career, his process behind putting together a show, and more.

00:45 - Is Mr. Piffles dead?
02:00 - Creators, entrepreneurs, marketers, and magic dragons
03:54 - How desperation fuels problem-solving creativity
08:52 - The difference between writing a joke and producing a show
14:40 - When it’s better to be the loser of America’s Got Talent
24:17 - Advice for facing setbacks vs. success

To see what else Piff is up to, follow him on Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Piff here:
https://piffthemagicdragon.com
https://www.instagram.com/piffthemagicdragonhttps://www.facebook.com/piffthemagicdragon
https://twitter.com/thepiff

Benton Crane talks with RedHead Wine Founder & CEO Marisa Sergi. Learn about the accidents and inspiration that led Marisa to becoming an entrepreneur and hear her advice for other first-time entrepreneurs on developing a product and evolving a brand.

00:31 - Majoring in wine and accidentally starting a wine company
04:07 - The benefits of using your personality as a product brand
06:17 - Setbacks and the art of winemaking and entrepreneurship
11:12 - The creative process and how to break into a mature market
14:45 - Tips for developing an honest, organic, structured brand

To see what else Marisa is up to, follow her on LinkedIn, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Marisa here:
https://redheadwine.us
https://www.linkedin.com/in/marisasergi
https://www.instagram.com/MarisaSergi
https://www.facebook.com/marisa.sergi
https://twitter.com/marisasergi

Daniel Harmon talks with CAUGHT series creator, Zeus Network founder & president, and Emmy-nominated actor DeStorm Power. Hear how DeStorm went from sleeping in subways to working in the music industry and later becoming an actor, entrepreneur, and media personality. You’ll also hear his tips for spotting social trends and creating consistency in your content.

01:39 - DeStorm: visual artist, musician, trainer, YouTuber, and entrepreneur
08:12 - Poop to gold: betting big when you have nothing to lose
13:58 - Working within a community of content creators & trendspotting
18:14 - Extending & diversifying your online reach as a social media personality

To see what else DeStorm is up to, follow him on YouTube, Instagram, Facebook, or Twitter.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find DeStorm here:
https://www.youtube.com/user/DeStorm
https://www.instagram.com/destorm
https://www.facebook.com/DeStormPower
https://twitter.com/DeStorm

Daniel Harmon sits down with YouTube personality Kaleb Nation, as Kaleb shares his journey from *gold* to POOP to *gold* again. They discuss how Kaleb became a radio show host and author at age 14, produced a nationally-syndicated radio show from his bedroom closet as a teenager, and was living his dream by age 21 … that is, before everything came crashing down.

Kaleb also talks about his proposal and marriage to YouTube star, BFF Taylor, as well as how and why mega-companies were willing to pay him big money for the things he did for fun.



00:29 - How Kaleb became an author at age 14
04:32 - Producing a nationally-syndicated radio show (from a closet)
08:16 - Love story: Kaleb and BFF Taylor
13:27 - Gold to poop … when the big dream came crashing down
20:13 - The YouTube roller coaster/health challenges
24:08 - Making it big as a producer and consultant


To see what else Kaleb is up to, you can find him at Kaleb Nation on YouTube, or kalebnation.com.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Kaleb here:
https://kalebnation.com
https://www.youtube.com/user/kalebnation
https://www.instagram.com/kalebnation
https://www.facebook.com/kalebnation
https://twitter.com/kalebnation

Benton Crane chats with Nick Francis, founder of the successful digital marketing agency SkySprout. Nick tells the story of how he created a haunted house in his backyard that brought thousands of people, the time he thought he would lose everything in his business, and how going after the one thing you know you’re the best at can change everything.



00:41 - The haunted house business that started at age 6
03:24 - From haunted house to digital marketing
04:51 - Bootstrapping: How Nick funded the haunted house business
08:50 - Nick’s Poop to Gold moment: Bad news from the Fire Marshall
11:06 - What if it all ends? Lessons on planning for the worst
15:16 - When to make the jump to entrepreneurship

To see what else Nick is up to, you can catch him by emailing nick@skysprout.com, or find him on Facebook and Instagram (links below).
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Nick here:
https://nickjfrancis.com
https://www.instagram.com/nickjfrancis
https://www.facebook.com/nickfrancis

Daniel Harmon talks with YouTuber Michelle Khare, who built her YouTube channel to 1.4 million subscribers in less than two years. Michelle shares what it’s like to take on challenges like training with an Olympic Figure Skater, NASA astronaut training, and competing in a beauty pageant, all as a “regular person.” She also shares how she grew a genuine following on her YouTube channel without clickbait.



01:16 - Looking for security instead of chasing her dreams
02:33 - A big realization and the start of the entrepreneur bug
03:33 - Extreme YouTube Challenges
05:35 - Michelle’s Video Crew
08:23 - Favorite Challenge so far
10:04 - Michelle’s Poop to Gold Moment and how to plan for the worst
14:24 - The Worst Challenge Experience


You can find links for Michelle’s YouTube channel and all the other places to get in touch with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Michelle Khare here:
https://www.youtube.com/michellekhare
https://www.instagram.com/michellekhare
https://www.facebook.com/officialmichellekhare

Daniel Harmon talks with Kevin Rogers, former comedian, copywriter, and founder of copychief.com. Kevin tells how he changed careers from comedy to copy and how he got over his “embarrassing” networking tactics. Daniel and Kevin also discuss how creative ideas happen and the best way to connect with your audience.

01:03 A bitter comic and a terrible salesman
03:35 Starting over
05:27 How comedy shaped Kevin’s copy
07:36 Kevin’s poop to gold moment: firing his clients
11:29 The creative process in copywriting
16:13 Networking blunders and wins


You can find the link for Kevin’s website and all the other places to get in touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Kevin Rogers here:
https://www.copychief.com
https://copychief.com/ccr (Podcast)
https://www.facebook.com/realcopychief/

Benton Crane talks with YouTube Expert and Author Benji Travis about monetizing on YouTube, YouTube vs. Facebook for video, and why kids still aspire to be “YouTubers.” They also chat about how Benji and his wife, Judy, got started with video and became daily vloggers, what it felt like to lose everything, and how their family rose to success with their YouTube channel.

02:41 The power of video across all platforms
06:30 What sets YouTube apart for a long-term video strategy
08:38 Almost losing everything and getting started with YouTube
14:02 The start of the family vlog, “It’s Judy’s Life”
15:01 Where creative video ideas come from

You can find links for Benji and his family’s YouTube channel and all the other places to get in touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Benji Travis here:
https://www.youtube.com/videoinfluencers
https://www.youtube.com/itsjudyslife
https://www.instagram.com/videoinfluencers
https://www.facebook.com/BenjiManTV/

Daniel Harmon and Rebecca Parham sit down to discuss Rebecca’s YouTube channel, Let Me Explain Studios, which has 2.5 million subscribers to date. They also talk art school and animation, why Rebecca chose to go the YouTube route rather than applying at big animation studios, and the story of how grief actually freed Rebecca from depression.


03:12 Pursuing a degree in animation
05:00 Her first YouTube channel and early career
07:04 The idea to be her own boss
12:27 Rebecca’s poop to gold story: how grief freed her from depression
18:53 The animation process: what goes into a video?


You can find links for Rebecca’s YouTube channel and all the other places to get in touch with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Rebecca Parham here:
https://www.youtube.com/user/LetMeExplainStudios
https://twitter.com/_rebeccaparham
https://www.instagram.com/rebeccaparham
https://www.facebook.com/LetMeExplainStudios/

Benton Crane sits down with Daymond John, CEO and founder of FUBU, investor, and “The People’s Shark” on Shark Tank. Daymond talks about how and why he started FUBU, bringing people joy in the face of skepticism, his early businesses like dumpster diving for bike parts, and how he’s raising his kids to be entrepreneurs.


00:48 Rags to riches and the story of FUBU
05:27 Standing up to skeptics and critics
07:39 Entrepreneur Daymond as a child
9:20 Raising kids to be successful
11:57 “Poop to gold” moment and tough financial lessons
15:31 Daymond’s advice to entrepreneurs who want Shark Tank success


You can find links for Daymond’s course for entrepreneurs and all the other places to get in touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Daymond John here:
https://daymondondemand.com (Sign up for a free preview of his course)
https://awal.lnk.to/Visualize?fbclid=IwAR0WtY246jZtQbfFf2Ja3w72LaNfcVopi5msqZOMHDholyMVCHBYHQ5W-0E (Daymond’s Visualize album)
https://www.facebook.com/TheSharkDaymond/
https://twitter.com/TheSharkDaymond

This week Daniel Harmon talks Dani Venen, creator of the popular YouTube channel, Editing is Everything. Dani shares how she taught herself to edit videos, how her YouTube Channel got started, and the rewarding work of impacting lives–by addressing heavy topics like mental health and suicide in her videos.

00:55 How Dani got started in video
04:32 A job that was going nowhere and Dani’s big break
06:59 Re-editing Hollywood movie trailers
08:55 Impacting live through talking about mental health
16:09 Dani’s Poop to Gold Moment


You can find links for Dani’s YouTube channel and all the other places to get in touch with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Dani Venen here:
https://www.youtube.com/channel/UCiHHdByfjKN-xbIEr0B06AA/
https://www.instagram.com/directordaniv/
https://www.instagram.com/the_real_editor (Editing is Everything)
https://www.instagram.com/theeditorialstyle/ (photography)
https://www.facebook.com/EditingIsEverythingOfficial/

Daniel Harmon chats with Matthew Brian Brown, YouTube creator and consultant, who has been growing huge followings ever since MySpace. Matt’s eclectic and humorous channel hosts videos on Zombie Survival, health, beard products, tech reviews, and marketing how-tos. Daniel and Matthew chat about growing a YouTube following, as well as video equipment and how often to post when starting out.

00:20 Southern boy/Helen Keller’s hometown
01:25 Early start on MySpace and YouTube
04:33 Shadowbanned, working at Kmart, and a bankruptcy
07:47 Helping other YouTubers promote their channels
09:59 Matthew’s advice on upcoming trends
13:32 Workload and getting started on YouTube

You can find links for Matthew’s YouTube channels and all the other places to get in touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don't forget to like, share, and subscribe. New episodes come out every Tuesday at 6 am EST, and you can find us on your favorite podcast app, YouTube, IGTV, or at harmonbrothers.com/podcast.

Find Matthew Brian Brown here:
https://www.youtube.com/matthewbrianbrown
https://www.youtube.com/user/SwiftyPwns
https://www.facebook.com/mattbrown88

Keith Grover from HB talks to Shishir Mehrotra, CEO and Co-Founder of Coda, a new type of doc that combines documents, presentations, spreadsheets, and workflow apps. Shishir previously oversaw product engineering at YouTube. Keith and Shishir chat about what it takes to start a business, Shishir’s take on Orabrush and the early YouTube ads, a little HB history, and how to cultivate creativity and solve multi-dimensional problems.

00:38 Shishir’s background
01:51 What is Coda?
04:09 What it takes to start a business
06:36 Poop to Gold at YouTube
11:09 Skippable ads, Orabrush, and Harmon Brothers
13:07 How to cultivate creativity and solve multi-dimensional problems

You can find links for Shishir’s company, Coda, and all the other places to get in touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Shishir Mehrotra here:
https://coda.io
https://coda.io/templates?search=shishir
https://twitter.com/shishirmehrotra
https://www.linkedin.com/in/shishirmehrotra/

Daniel Harmon interviews Spectacular Smith, the founder and CEO of Adwizar, an agency that helps music industry brands monetize through social media. Daniel and Spectacular chat about how Spectacular started his agency, how to empower your team, and the philosophy of learning something new every day.


00:27 Who is Spectacular Smith?
02:27 Creating celebrity parodies on Twitter
03:42 Starting over / poop to gold
07:34 Building a sustainable business model
10:07 Forming partnerships between artists + businesses
11:54 Empowering a team to do great work

You can find links for Spectacular’s social media accounts, his agency Adwizar, and all the other places to get in touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don't forget to like, share, and subscribe. New episodes come out every Tuesday, and you can find us on your favorite podcast app, YouTube, IGTV, or at harmonbrothers.com/podcast.

Find Spectacular Smith here:
https://adwizar.com
https://instagram.com/iamspectacular
https://twitter.com/iamspectacular
https://www.linkedin.com/in/spectacularsmith

This week Benton Crane sits down to talk to Sidney Diongzon, a filmmaker and storyteller who shares reviews on his YouTube channel, Sidney Diongzon. Sidney shares how he became a storyteller, why it’s important to be authentic and passionate, where he gets his creative ideas, and how to standout on YouTube.

00:55 How Sidney became a storyteller
03:59 From Hollywood to YouTube
06:33 Sidney’s Poop to Gold moment
11:17 How to standout on YouTube
12:14 Sidney’s creative process
16:55 Networking strategies
19:18 Advice for listeners

You can find links for Sidney’s YouTube channel and all the other places to get in touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday on your favorite streaming platforms.

Find Sidney Diongzon here:
https://www.youtube.com/user/sidneydiongzonTV/featured
https://www.sidneydiongzon.com/
https://www.facebook.com/sidneydiongzon
https://twitter.com/sidneydiongzon
https://www.instagram.com/sidneydiongzon/

Daniel Harmon sits down with Sarah Beth, the owner and founder of Sarah Beth Yoga, where she does yoga with 600k+ followers through her membership site and YouTube channel. They talk about Sarah Beth’s battle with ulcerative colitis, her mission to empower others, and how building a membership site 10x’d her business.

00:56 How Sarah Beth Yoga got started
03:13 Video styling / just yoga
05:10 Poop to gold / battle with ulcerative colitis
08:42 Yoga principles + life principles
12:52 Building a membership site that 10x’d her business.

You can find links for Sarah Beth’s membership site and YouTube channel, and all the other places to get in touch with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don't forget to like, share, and subscribe. New episodes come out every Tuesday, and you can find us on your favorite podcast app, YouTube, IGTV, or at harmonbrothers.com/podcast.

Find Sarah Beth and Sarah Beth Yoga here:
https://youtube.com/sarahbethyoga
https://sarahbethyoga.com (membership site)
https://instagram.com/sarahbethyoga
https://facebook.com/sarahbethyoga

This week Benton Crane talks to Jase Bennett, entrepreneur and YouTuber behind his family’s YouTube channel, The Ohana Adventure. Jase shares why he creates physical products for people’s personal brands, how he started a skateboarding company, how he got started on YouTube, and the importance of data collection to better understand your audience.

00:41 Jase talks about creating physical products in a digital age
04:18 Jase’s Poop to Gold moment
09:08 How his family’s YouTube channel got started
13:29 Jase’s creative process
15:25 Using surveys to collect data on your audience
19:20 Upcoming projects

You can find links for Jase’s YouTube channel and all the other places to get in touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Jase Bennett here:

https://www.instagram.com/jasebennett/
https://www.youtube.com/theohanaadventure
https://www.theohanaadventure.com/
https://www.jaseboards.com
https://www.instagram.com/tinyhousemovement

This week Benton Crane sits down with Alex Bean, Co-Founder and Chief Business Officer at Divvy, the leading spend and expense management platform for business. Alex talks about how his son’s allowance led him to build a better payment platform, fueling your team’s passion to build something great together, getting cut from college football, and what happens when you’ve spent millions but feel like it’s about to blow up in your face.

01:34 “Venmo can’t do what I want it to do.” The idea for Divvy.
02:55 How Harmon Brothers uses Divvy
05:48 Poop to Gold - Pushing through some MAJOR obstacles
08:32 More Poop to Gold - College Football
10:24 Innovation and building a passionate team
13:14 Alex’s take on networking


You can find links for Divvy’s website and all the other places to get in touch with Alex below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Alex Bean and Divvy here:

https://getdivvy.com
https://facebook.com/divvypay
https://www.linkedin.com/in/alexbean/

This week, Benton Crane talks with Scott Simson, CEO of Video Marketing World, a conference and online community that help business owners and marketers gain exposure and revenue with video. Scott and Benton discuss Scott’s early business failures, how to make the most of trials, and what it’s like to run a family YouTube channel, write books, and run a company.

00:47 Background on Video Marketing World and Scott’s family YouTube channel
02:16 Raising a family in the spotlight
05:32 Early businesses and ‘Mega Movie Box’
08:13 Lessons from failure, and the gold on the other side
11:32 ‘The Fox and the Mountain’
15:04 A positive outlook on trials
17:54 Scott’s creative process
20:27 “It’s not what you know, it’s who you know.”

You can find links for all the places to get in touch with Scott below.

If you like the content we produce and would like to work with the Harmon Brothers, contact us at Harmonbrothers.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Scott Simson and Video Marketing World here:

https://linkedin.com/in/scottsimson
https://videomarketing.world/

On today’s episode, Benton Crane sits down with Shaun McKnight, co-founder of “Cute Girl Hairstyles,” a YouTube Channel he started with his wife ten years ago. Shaun now runs six YouTube Channels, with 15.5 million subscribers and 2.6 billion total views. Benton and Shaun chat about being “older people” on YouTube, diversifying your business, and how a family crisis changed Shaun’s perspective.


00:59 “Grandparent on YouTube” - how to create a brand that lasts
02:42 Creating a product - Brooklyn&Bailey Mascara
04:42 Six YouTube Channels?? and Mentoring Contributors
05:59 Adoption and a medical crisis
12:04 A YouTube-famous family + dealing with fans
15:16 Teamwork and the family creative process
17:51 Networking with peers and professionals
19:50 Monetization advice on YouTube


You can find links for all the places to get in touch with Shaun below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Shaun McKnight and all the links we talked about here:

https://twitter.com/shaunmcknight8
https://www.instagram.com/mrshaunmcknight/
https://www.linkedin.com/in/shaun-mcknight-30b50a5/
https://www.youtube.com/user/CuteGirlsHairstyles
https://brooklynandbaileyshop.com/products/lash-next-door-mascara

Hey guys,

We know how important the holidays are for you, so we decided to take a two week break from the podcast. We already have a great lineup for next year and we are excited to share with you all of the many things that we have learned.

If you do have the urge to listen to the podcast, take this time to get caught up, because there is plenty to start learning starting Tuesday, January 7th. We look forward to seeing you then.

Happy holidays!

This week, Benton Crane sits down with Danny Ruderman, nationally-renowned College Admissions Coach and author of The Ultimate College Acceptance System. Benton and Danny chat about asking for what you want (and getting it), Danny’s experience coaching a student who went on to start Snapchat, and how the worst thing that happened to Danny in high school turned out to be the best thing that ever happened to him.


00:52 Thoughts on the UCLA admissions scandal
02:50 It’s not about getting into the best college
05:01 Hollywood parents and expectations for kids
08:15 If you don’t ask, you can’t get (plus the start of Snapchat)
09:58 Internship at Yosemite
10:47 From teaching to college admissions coach
12:47 From poop to gold - the worst thing that happened in high school
17:52 Advice for parents sending kids to college.

You can find links for all the places to get in touch with Danny below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Danny Ruderman on linkedin or here:

https://dannyruderman.com
https://twitter.com/dannyruderman
https://www.instagram.com/dmruderman/

On this week’s episode, Benton Crane chats with Judi Fox, LinkedIn expert and speaker. Benton and Judi talk about the progression of LinkedIn from a job-finding platform to a place to get your message heard, as well as human to human connections, who should be on LinkedIn, and how getting focused can cause your following to explode.


00:55 Judi’s backstory: How a job loss led her to LinkedIn
03:10 The evolution of LinkedIn, from stuffy corporate voice to real connection
06:02 Who can benefit from being on LinkedIn?
07:37 Case study: How can Benton improve his LinkedIn presence?
11:09 Judi’s four years on only LinkedIn “experiment”
15:46 Current projects
17:16 One key takeaway for LinkedIn


You can find links for all the places to get in touch with Judi below.

If you like this episode, check out the others at harmonbrothers.com/podcast

Follow Judi on LinkedIn (https://linkedin.com/judiwfox) or find her at the links below:

https://judifox.com
https://twitter.com/judi_fox
https://www.facebook.com/TheJudiFox/
https://www.youtube.com/channel/UCAq8Cl497hwkgq-QzZj1m0A

On this week’s episode, Benton Crane talks with Michael Stelzner, CEO of Social Media Examiner and Social Media Marketing World. Michael shares how his company became popular and relevant without marketing messages, what he learned from his $300,000 mistake, and how Social Media Examiner stays nimble and on top of the game.


00:49 Michael’s backstory and how Social Media Examiner started
02:40 From online “events” to in-person events
04:34 The poop: Michael’s $300,000 mistake
11:38 Creating a “stopping list”
14:16 Huge growth, without marketing
16:31 Networking and bringing in experts



You can find links for Social Media Examiner and all the other places to get in touch with Michael below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Michael Stelzner and Social Media Examiner here:

https://youtube.com/socialmediaexaminer
https://socialmediaexaminer.com
https://www.socialmediaexaminer.com/smmworld/ (Social Media Marketing World)
https://www.socialmediaexaminer.com/shows/ (Social Media Marketing Podcast)

On this week’s episode, Benton Crane chats with Jeremy Vest, Co-founder of the Video Marketing World conference, former Director of Marketing at VidIQ, and current CMO of Braille Skateboarding. Benton and Jeremy discuss how little brands are outshining big brands with video, how to boost your views with live video, and how life can be hard ... even for the most successful people.


01:21 Jeremy’s background and a tragic event at age seventeen
04:34 How the dark moments can shape us
06:48 What life looks like for Jeremy now
08:10 Even the most successful people struggle
10:24 Trends in video for brands
12:47 Harnessing emotion and brand characters
15:29 The question to start with for a brand video
17:52 How “the little guys” can make it big



You can find links for all the other places to get in touch with Jeremy below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Jeremy Vest here:

https://www.youtube.com/channel/UCt6USRnsgG2b3ADzOISzMSw
https://www.jeremyvest.co
https://videomarketing.world

On this week’s episode, we’re doing something different. Daniel Harmon and Benton Crane sit down to share some of the inside strategy at Harmon Brothers. They talk about building their personal brands on LinkedIn and how an unlimited time off policy and flexible schedule adds to the creative culture at HB.



01:33 Building personal brands and going viral on LinkedIn
03:43 Unlimited time off and flexible schedules
06:00 Pushback and reactions to our time off policy
13:05 Those dang Millennials and Social Media
15:54 Conditions on setting your own schedule
16:46 Stories from our employees



If you’re interested in learning more about Harmon Brothers or want to know how an HB ad can build your brand, check out harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

On this week’s episode, Benton Crane sits down with the Deputy Brands Editor at Adweek, Diana Pearl. Diana and Benton talk about their favorite Superbowl ads, how direct-to-consumer companies are challenging the bigger brands, and how to build a brand people can get behind.



00:58 Favorite Superbowl ads
01:57 How Diana got into business journalism
07:25 How influencers and direct-to-consumer brands are making it big
10:44 Advice on building a lasting brand
13:50 Poop to Gold: trying to land a steady job
16:16 Brand-building for smaller start-ups
22:28 Telling brand stories



You can find links for all the places to get in touch with Diana below.

If you’re interested in learning more about Harmon Brothers, visit harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Diana Pearl here:

https://www.adweek.com/contributor/diana-pearl/
https://twitter.com/dianapearl_
https://www.linkedin.com/in/dianapearl/

On this week’s episode, Daniel Harmon chats with Marcus Murphy, Head of Partnerships and Business Development at DigitalMarketer. Marcus shares about getting into his career without a strong academic background, the importance of focusing on your strengths, and networking on LinkedIn vs. in-person networking.


00:23 The stigmas around being a salesperson
01:34 Marcus’ background and being “still poop.”
06:24 The skill of business development and relationships
09:05 Getting focused on your own skills
11:37 Travel and upcoming plans with DigitalMarketer
12:58 A mission to double 10,000 businesses
14:05 LinkedIn vs. in-person networking



You can find links for all the other places to get in touch with Marcus below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Marcus Murphy and DigitalMarketer here:

https://digitalmarketer.com
https://www.linkedin.com/in/marcusamurphy/
https://www.linkedin.com/learning/instructors/marcus-murphy

On this week’s episode, Benton Crane chats with Jason Feifer, Editor-in-Chief at Entrepreneur Magazine, keynote speaker, and host of the Pessimists Archive and Problem Solvers podcasts. Jason and Benton talk about how the definition of entrepreneurship has changed, how Jason side-hustled and pitched his way into working for a large magazine, and the skills that are needed to adapt and make it as an entrepreneur.


01:24 How the idea of an entrepreneur has changed
03:48 The Entrepreneur as Rockstar
06:13 From community newspaper to Jason’s current role
13:17 From Poop to Gold: always at poop
14:30 Expanding your skillset



You can find links for all the other places to get in touch with Jason below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Jason Feifer here:

https://jasonfeifer.com (links to podcasts)
https://twitter.com/heyfeifer
https://instagram.com/heyfeifer
https://www.entrepreneur.com/author/jason-feifer

This week, Benton Crane interviews Davis Smith, CEO and Founder of Cotopaxi, an outdoor adventure brand that creates “gear for good.” Benton and Davis discuss Davis’s childhood adventures in South America, how extreme poverty is being eradicated in our lifetime–and what businesses can do to help, and the value of building a great team.


00:25 Davis’s childhood adventures in South America
03:00 What is Cotopaxi?
04:00 Building a brand that helps people
08:26 Benefit Corporations and the eradication of extreme poverty
11:51 Should you start a mission-based brand?
14:08 Starting again when you feel like a failure



You can find links for all the other places to get in touch with Davis below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Davis Smith and Cotopaxi here:

https://instagram.com/cotopaxi
https://instagram.com/davismsmith
https://twitter.com/davismsmith
https://cotopaxi.com

This week, Benton Crane talks with Todd Palmer, CEO of Extraordinary Advisors, where he coaches executives and CEOs and helps solve problems around people, cash, strategy and execution. Benton and Todd discuss Todd’s path from $600,000 in debt to successful CEO, why people are at the heart of every business problem or success, and how to stay positive and carry on in the midst of turmoil.


01:07 People problems in business
03:10 The danger of isolating as an entrepreneur or CEO
04:25 From serious poop to gold - paralyzed by debt
06:57 A jagged path to success
11:34 How to build a team of the “right” people
15:33 Starting with your why
20:27 Staying focused and optimistic in crisis



You can find links for all the other places to get in touch with Todd below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Todd Palmer and Extraordinary Advisors here:

https://www.instagram.com/toddpalmer2/
https://www.facebook.com/Extraordinaryadvisors/
https://extraordinaryadvisors.com

Offer from Todd for our listeners: Email todd@extraordinaryadvisors.com for a free 30 minute call.

This week, on our 50th episode of From Poop to Gold, Benton and Daniel share some of their own insights on business and marketing. They talk about their love for cars as kids, what they would do if they were marketing for Tesla, and how to differentiate your brand from your competitors.


01:03 Benton’s background working on cars
07:07 Why Tesla is one of our dream clients
09:53 Differentiating your product from competitors
12:22 Do great products need great marketing?
14:07 How we would approach marketing for Tesla
20:17 Your company’s own marketing roadmap



If you’re interested in learning more about Harmon Brothers or to work with Harmon Brothers to create your company’s own Marketing Roadmap, visit harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

This week, Daniel Harmon talks with Josh Elizetxe, serial entrepreneur and investor, and founder of the oral health care company Snow. Josh shares how Snow is making an impact by providing dental care to kids without access. Josh and Daniel also talk about why Josh’s initial success left him feeling empty, how Josh channels his “inner Steve Jobs,” and how learning to type as a kid helped Josh become ultra successful.



00:39 Growing up and Josh’s obsession with computers
06:11 Channeling his “inner Steve Jobs” on stage
08:26 Making a difference with oral health and Snow
16:43 From riches, to burnout, to purpose



You can find links for all the other places to get in touch with Josh below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Josh Elizetxe here:

https://www.instagram.com/joshsnow
https://trysnow.com

On today’s episode, Daniel Harmon talks with Rahim Fazal, Founder of the Social Media Platform Involver and Co-Founder of SV Academy, an online program that offers tuition-free training in tech sales. Rahim tells how he got from his first job at McDonald’s, then started a business that he and his friend sold for $2 million while they were still in high school.


00:40 Rahim’s Background at Involver
01:22 Getting fired at McDonalds and starting a business
05:42 Selling the company (and why Rahim hadn’t told his parents)
09:42 Next attempt at starting a company - failed
11:51 Starting Involver in a garage
13:17 What Rahim’s doing now–a tuition-free tech-training program




You can find links for all the places to get in touch with Rahim below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Rahim Fazal and SV Academy here:

http://www.rahimfazal.com
https://sv.academy
https://twitter.com/rahimthedream
https://www.linkedin.com/in/rahimfazal/

On today’s episode, Daniel talks with Anthony Miyazaki, Executive Director of Marketing and Analytics at FIU. They discuss how experience can be a better teacher than academics, how FIU changed because of digital marketing, and why networking for the sake of networking is missing the mark.


01:02 Academics vs. Learning through Experience
02:51 Anthony’s background and being a “lazy professor”
05:24 Building a personal brand
10:28 What FIU Learned from Bringing in Digital Marketers
12:39 How limitations and collaboration can make us more creative
17:00 Networking vs. making real connections



You can find links for all the places to get in touch with Anthony below.

If you’re interested in learning more about Harmon Brothers visit us at harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Anthony Miyazaki here:

https://google.com 😆
https://www.youtube.com/channel/UCwVtaxLBmcLQs7G0flLT4og/videos (Marketing Minute)

On today’s bonus episode, Daniel talks with Chris Strub, author and creator of the book and the film, 50 States, 100 Days. Chris shares how he road-tripped around the country to share authentic stories of nonprofits in all 50 states, and what can happen when you turn your skills and resources outward to help others.



00:35 What is 50 States in 100 Days
03:18 Chris’s journey to this point
04:31 The first road-trip and feeling empty
08:02 Meeting Abby
11:32 Roadtrip Marketing
13:07 From Poop to Gold - Not a moment, but a journey
15:49 Chris’s creative process
19:11 The color yellow and the power of social media


You can find links for all the other places to get in touch with Chris below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Chris Strub here:

https://teamstrub.com
http://50states100days.com
https://twitter.com/chrisstrub
https://instagram.com/chrisstrub
https://instagram.com/50states100days

Benton Interviews Thom Lytle, the senior director of social business at Dell. Listen as he talks to us about his adventures in social media, and how there will always be a learning curve to anyone who wants to make social media a career.

Jake Jacobson is the VP of growth and Partnerships at Native Digital LLC now! Listen as he talks to Benton about sharing stories while he was working at Children's Mercy Hospital and how they were able to share important messages through the use of social media.

Keep up with Jake on:
Facebook: https://www.facebook.com/Jake262
Linkedin: https://www.linkedin.com/in/jake262/
Twitter: @JakesJournal

Karen is the founder of Wafffle. Listen as she explains how she fell into video and making viral videos. How she sang to quit a job and how she tried to get a job by singing. Join her and Daniel on today's episode of From Poop to Gold.

We apologize for the audio on this episode. Something went wrong in recording the sound that we ended up using the camera's audio. This podcast had too great of material to keep from you.

Today we are highlighting when Benton interviewed Zach Lones, the Director of Social Media Marketing at Walmart. Listen as he talks about trying to make a difference and how he was able to make his job as a cashier for Walmart into an opportunity.

Karl Boehm is the founder and chief marketing strategist at spiral marketing. In this episode you will learn about how being fired was a "Gold" moment in Karl's life and how getting his product to "So You Think You Could Dance" was a bad thing. Also listen as Karl gives some tips on podcasting, here on "From Poop To Gold"

On today’s bonus episode, Daniel Harmon chats with Jen Gottlieb and Chris Winfield, co-founders of Super Connector Media. Jen and Chris discuss how they first met and what it’s like running a successful business with your life partner. Jen and Chris also share why Jen was living inauthentically during her time as a show host on VH1, how to find your most interesting stories, and why pitching those stories to the media is doing them a favor.



00:18 How Jen and Chris met (and how Chris was exactly who Jen was looking for)
04:03 Why Chris’s friends said he was their “unfair advantage”
06:22 Going into business together
08:34 Jen’s role as Chief Mindset Officer
10:26 Chris’s super power: Making other people stars
13:29 Jen’s inauthentic life as a VH1 show host
19:04 How to find the most interesting parts of your story
21:22 Why now is a great time to share your story with the media



You can find links for all the places to get in touch with Jen and Chris below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Jen Gottlieb and Chris Winfield here:

instagram.com/jen_gottlieb
instagram.com/chriswinfield
superconnectormedia.com

This week, Daniel Harmon interviews Arvell Craig, Founder of Chatbot Funnels. Arvell shares his story of going from designer to SEO specialist to Chatbot Specialist, as well as why he quit entrepreneurship for a while after experiencing failure, what made him realize failure is “normal” in business, and why he shifted to focus entirely on chatbots three years ago.

You can find links for all the places to get in touch with Arvell below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Arvell Craig and Chatbot Funnels here:

https://chatbotfunnels.me
https://arvellcraig.com/bio/
https://www.amazon.com/Sanctified-Ambition-Uncommon-Lessons-Sensing/dp/1508679568

On this bonus episode, Benton Crane talks with Ron DeHaas, CEO and Co-Founder of Covenant Eyes and Nicole Morris, VP of Product at Covenant Eyes. Ron DeHaas shares how losing his family was a turning point in his life, and Nicole and Ron discuss the way pornography is impacting our world, the tools to fight it, and using humor to tackle a difficult subject.

Here’s the original Harmon Brothers/Covenant Eyes ad mentioned in the episode:

https://www.facebook.com/CovenantEyes/videos/1775288549238573/​​​

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

This week, Daniel Harmon talks to Malinda Gagnon, Founder and CEO of Uprise Partners, an investment firm with services in marketing, technology, and consulting, to assist in all areas of business growth. Malinda shares her story of how she went from poetry to a career at Google, as well as insights into her business model, creative processes, and networking strategies.

You can find links for all the places to get in touch with Malinda below.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Malinda Gagnon and Uprise Partners here:

https://uprisepartners.com
https://datamyths.com (Malinda’s podcast)
malinda@uprisepartners.com

On today’s episode, Benton Crane sits down with Julian Hearn, Founder and Chief Marketing Officer at Huel, a “nutritionally complete” meal replacement powder company that has grown massively since it was founded in 2014. Julian shares his process for founding Huel after his previous business failure, as well as the difficulties he faced creating his first physical product.

If you’re interested in learning more about Harmon Brothers go to harmonbrothers.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Watch the full episode at https://youtu.be/izGhpKfeNOw

This week Benton Crane talks with Roberto Blake, creator of a popular YouTube channel totaling 444K subscribers. Roberto shares how he used his mental illness as a catalyst for becoming one of the leading content coaches on YouTube. He also talks about how to create an atmosphere that fosters creativity and freedom.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

This week Daniel Harmon sits down with Rhea Allen, founder of Peppershock Media, an agency headquartered in Nampa, Idaho. Rhea talks about why she started Peppershock media and gives some tips on how to network like a pro. She’ll also share what contracts helped her make it through the last recession and lessons she’s learned dealing with new clients.

You can find links to Peppershock Media’s website and all other places to get in touch with Rhea Allen below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Rhea Allen here:
https://www.peppershock.com/
https://www.instagram.com/themarketingbossbabe/
https://www.linkedin.com/in/peppershock
https://m.facebook.com/PeppershockMediaProductions/

This week Benton Crane sits down with Richie Norton, Author of the #1 Amazon Downloaded book Resume’s Are Dead, and What to Do About it. Richie talks about why innovation starts with crazy ideas and how to use entrepreneurship to fuel your passion. He also shares how his latest book, The Power of Starting Something Stupid, teaches entrepreneurs how to get started when their goals seem overwhelming.

1:27: How stupid ideas turn in to brilliant innovations
4:13: Why Richie started Prouduct
10:10 Richie Norton’s “From Poop to Gold Moment”
19:03 The key to getting started on your own entrepreneurial journey

You can find links to Richie Norton's website and his latest book below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Richie Norton here:


https://richienorton.com/
https://www.amazon.com/Power-Starting-Something-Stupid/dp/1609070097
http://www.prouduct.com/
https://www.linkedin.com/in/richardnorton

This week Benton Crane sits down with Jeane Bourne and Robbie Daneil from Working with Lemons, a YouTube Channel with 1.8B+ views. They share why utilizing the talents of multiple people in the video making process is important. Robbie and Jean teach how constraints led to their creativity and what they have done to stay true to their brand. You’ll also learn the benefits and drawbacks of being an extrovert and introvert when creating a YouTube channel.

7:50: How being an introvert helps in video directing
14:57: How they used $5 to create a video with 500M views
18:10 The one tip she would give any video creator
19:58 How to stay committed to your brand


You can find links to the Working with Lemons Youtube Channel and other social media platforms below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Working with Lemons here:

https://www.youtube.com/user/therobster1992/videos?view=0&sort=p&flow=grid
https://www.instagram.com/workingwithlemons/?hl=en
https://www.facebook.com/workingwithlemons/

Watch the full episode here: https://youtu.be/5yxDeBxac5E

Benton Crane and Daniel Harmon sit down with their old college roomate, Devin Graham, founder of the Devin Supertramp Youtube channel. Devin talks about his strategies for building a YouTube empire of over 1.3B views. He also talks about how he manages changes to stay relevant in an age when social media algorithms are ever changing.

2:57: How OraBrush helped Devin realize his passion
7:58: How Devin built his personal brand on YouTube
11:58: How video budgets don’t always determine success
13:35: How Devin manages the changing algorithms of social media

You can find links to the Devin Supertramp YouTube channel and all other places to get him touch with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Benton Crane sits down with David Bayer, famed internet marketer and author of Mind Hack, a book with over 200K downloads. David talks about how training the brain can help entrepreneurs stay in their primal state. He also talks about behaviors that diminish an entrepreneurs leadership capacity.

2:55- “intelligent design” and it’s impact our perception of the world
5:13- How David Bayer’s struggle with alcoholism fueled his success
19:24- The number biggest tip David would have for someone to begin growing their business.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

This week Daniel Harmon sits down with famed internet comedian, JP Sears. JP teaches us some surprising tips that he employs to come up with videos that have generated hundreds of millions of views. JP also shares how overcoming his self limiting beliefs was the key he used to reignite his comedic passion. You won’t want to miss this episode!

2:47- How JP got into comedy
5:47- The one hurdle JP overcame to become a YouTube star
12:39- JP’s from Poop to Gold moment that impacts every video he makes
26:03 The key strategy JP uses to come up with creative ideas

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Watch the full episode here: https://youtu.be/1sMIQ3VspMs

Daniel Harmon sits down with actress and film director Frederike Migom. Fredericke shares the true backstory behind her recent film release, Binti. Frederike also talks about how getting feedback early in the creative process is important to the success of any project.

3:30- How Frederike got into film directing
12:15- The number one tip anyone should consider when going into film
14:45- Why getting feedback early is important in the creative process

You can find links to Frederike’s new movie and her website below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Frederike Migom and her film here:
http://www.frederikemigom.com
https://www.instagram.com/frederikemigom/?hl=en
https://www.amazon.com/gp/video/detail/amzn1.dv.gti.46b7bda6-37ba-1389-5cb9-7c99d3bdb26c?ref_=imdbref_tt_wbr_pvt_aiv&tag=imdbtag_tt_wbr_pvt_aiv-20

In this episode, Daniel Harmon sits down with one of the best copywriters in the business, Ray Edwards. Ray shares his from POOP to GOLD moment and gives practical advice for how to write ad copy that sells. He also tells us how he gets into the minds of his customers.

You’ll also learn:

7:43: Ray Edwards from “Poop to Gold” moment
11:17: Why principles are more important than tactics when copywriting
13:00: The “instant empathy” exercise
17:30: How to write funny ads

You can find links to Ray Edwards website, LinkedIN profile and YouTube channel below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Ray Edwards here:

https://rayedwards.com/
https://www.linkedin.com/in/rayedwardsinternational/
https://www.youtube.com/channel/UCyHUCEm6qAaPNVcYW5XLdIQ

For this episode, Daniel Harmon sits down with Charlie Tyrel, film director for the short film Broken Orchestra. Charlie shares valuable advice for people wanting to get into film. He teaches how the logistical constraints that come from filming short films can foster creativity.

2:30 The genius behind his latest film
7:00 How logistics were Charlie’s constraint that created his creativity
9:45 What makes Broken Orchestra different from other films
17:10 Charlie’s from POOP to GOLD moment in the Broken Orchestra
22:00 Charlie’s number one tip for someone thinking of getting into film

You can find links to Charlie Tyrel’s website, instagram and film site below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Charlie Tyrell here:

https://www.charlietyrell.com/
https://www.instagram.com/charlietyrell/?hl=en
https://vimeo.com/340087842

For this episode, Daniel Harmon sits down with world renowned speaker, Shane Feldman. Shane talks about how his life crisis became a catalyst for finding his true passion in life. Shane also shares important lessons he’s learned about building a sense of community in the workplace.


5:01-Shane’s from POOP to GOLD moment
10:48- How to build a value based culture
14:30- How to foster creativity
17:30- How to network effectively
20:45- 3 tips to making a real impact


You can find links to Shane Feldman's website and other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Shane Feldman here:

https://www.shanefeldman.com/
https://www.linkedin.com/in/shanefeldman
https://www.instagram.com/shane_feldman/?hl=en

For this episode Benton Crane sits down with famed internet marketer Manuel Suarez. Manuel talks about how he built an Amazon private label empire during the last recession. He also tells us why people start businesses and how he succeeded in the midst of repeated entrepreneurial failures.

3:56: Manual Suarez from POOP to GOLD moment that led to an Amazon Empire
21:00: Why people start businesses
22:50 How Manuel helped his 70 year old father grow to 2.5M subscribers on Youtube

You can find links to Manuel Suarez’s website and all other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Manuel Suarez here:


https://www.manuelsuareztraining.com/
https://m.facebook.com/theninjamarketer/
https://www.linkedin.com/in/mrmanuelsuarez

For this episode, Benton Crane sits down with Jennifer Kem, founder of KemComm media. Having lost a business due to the last recession, Jennifer shares practical advice for how to build a business that can survive despite economic downturns. She also teaches us how running a business that you are passionate about is the best way to serve both you and your clients.

3:00 Why Starbucks isn’t a coffee company
4:52 Jen’s from POOP to GOLD moment
6:15- The one piece of advice that turned a corporate executive into a thriving entrepreneur.
13:00 Why leaning on the strengths of others is important
25:22: How to future proof your brand


You can find links to Jennifer Kem’s website and all other ways to get in contact with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Jennifer Kem here:

https://www.jenniferkem.com/
https://www.linkedin.com/in/jenniferkem
https://www.instagram.com/jennifer.kem/?hl=en

For this episode, Daniel Harmon sits down with Desiree Martinez. Desiree teaches the do’s and don'ts of content marketing and describes why it is so important to set goals for your social media marketing. She also shares her unique approach to networking that is both genuine and effective.


5:00 The do’s and don'ts of content marketing
12:06: Desiree’s from POOP to GOLD moment
15:14 Desiree’s unique approach to networking

You can find links to Desiree’s Youtube channel and all other ways to get in contact with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Desiree Martinez here:

https://www.youtube.com/channel/UCYj8L2W-qihHY4jyYVcUtVQ
https://www.instagram.com/MrsDesireeRose/
https://m.facebook.com/AllinOneS
https://www.allinonesocialmedia.com/

For this episode, Daniel Harmon sits down with Devin Stone, founder of the popular LegalEagle YouTube channel. Devin tells us how he comes up with creative idea’s and his extensive research that has helped him reach over 1M subscribers on YouTube.

6:00 Why Devin turned to YouTube to teach people about law
9:56: How Devin comes up with creative ideas in law videos
12:21: Devin Stone’s from POOP to GOLD moment
19:35: The most important thing Devin does that you don’t see in Devin’s video’s

You can find links to Devin Stone’s YouTube channel and all other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Devin Stone Here:
https://www.youtube.com/channel/UCpa-Zb0ZcQjTCPP1Dx_1M8Q
https://www.copyrightcourse.com/
https://www.twitter.com/legaleagleDJ

For this episode, Daniel Harmon sits down with New York Times best selling Author, Joel Comm. Joel shares how his popular app, iFart, landed Joel a spot on the Daily Show and helped people all around the world learn how to laugh with an app. He also tells us why he feels investing in blockchain and cryptocurrency is one of the smartest things to do.


1:37 Why Joel calls himself “The Eternal 12 year old”
4:48 The story of iFart
10:06 How Joel learned to stop paying for a failure
12:30 The “Sunk-Cost fallacy”
14:21 Why Joel got into block chain


You can find links to Joel Comm’s website and all other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Joel Comm Here:

https://joelcomm.com/
www.twitter.com/joelcomm
https://www.instagram.com/joelcomm/?hl=en
https://www.youtube.com/user/joelcomm

For this episode, Benton Crane sits down with famous storyteller, Melanie Deziel. Melanie tells us how she creates endless content for her clients and how she develops engaging stories. She also shares how she went from employee to entrepreneur.


1:49 How Melanie helps entrepreneurs create endless content
6:12: Melanie’s from POOP to GOLD moment
12:49: How Melanie went from employee to thriving entrepreneur
15:15 How to really develop a story

You can find links to Melanie Deziel’s website and all other ways to get in contact with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Melanie Deziel Here:

https://www.youtube.com/c/MelanieDeziel
https://www.storyfuel.co/about-1
https://www.instagram.com/meldeziel/?hl=en
https://www.twitter.com/mdeziel

For this episode, Daniel Harmon sits down with Erik Huberman founder and CEO of Hawke Media. Erik tells us how his agency adapted during COVID-19 and brought in 6x the amount of people to his events. He also shares other tips he has proved successful on how to grow a business in the midst of a recession.

1:01: How Erik got started in marketing
7:28: How Erik successfully adapted his business to be even better during COVID-19
13:38 The biggest marketing mistake Eric see’s people make
15:15: Why you should be doing email marketing and SMS
19:37 Where Erik finds his creative flow


You can find links to Erik Huberman's website and all other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Erik Huberman here:

https://hawkemedia.com/
https://www.erikhuberman.com/
https://www.instagram.com/erikhuberman/?hl=eng
https://www.twitter.com/ErikHuberman

Ever want to learn how to get real brand deals from brands like Samsung and Apple? Look no further then this episode with Andru Edwards, Editor-in-Chief at Gear Live Media. Andru shares how video creation helped him stay relevant at a time when biggest blogs in the country were being bought out by corporate companies. He also shares how he started the “unboxing” movement and the moment he realized that big brands would pay him to advertise for them.


1:20 How Andru beat the big blogs by using Video Creation for consumer electronics
9:10 What Andru loves about content creation
10:40 How content creators generate revenue
14:32 Andru’s from POOP to GOLD moment

You can find links to Arthur Edwards Youtube channel and all other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Arthur Edwards Here:


https://www.youtube.com/c/AndruEdwards
https://www.geekwire.com/author/andruedwards/
https://www.instagram.com/andru/?hl=en
www.twitter.com/AndruEdwards

Have you ever heard the popular phrase “build it and they will come?”
For a time, it seemed to be one of the most popular phrases in business.

For this episode, Jennifer Hudye tells us how following the conventional wisdom to “build it and they (your customers) will come” almost led to the downfall of her online fitness business. Luckily, she also tells us how she turned things around and built multiple 6 figure businesses.

0:38: How Jennifer became a copywriting guru
5:10 The one phrase that changed the trajectory of Jennifer’s business
9:34: How Jennifer’s from POOP to GOLD moment actually created new revenue

You can find links to Jennifer Hudye’s Youtube channel and all other ways to get in contact with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every day of the week in July. We’ll see you on the next one.


Find Jennifer Hudye Here:


https://jenniferhudye.com/
https://www.instagram.com/jennhudye/?hl=en
https://www.linkedin.com/in/jenniferhudye

Have you ever wondered when you should consider getting into retail? Today, Benton Crane interviews Brandon Leibel, founder of the popular beach brand, Sand Cloud. Brandon tells us when the right time to get into retail is and how to talk to the right buyers in retail stores.

1:20 How Sand Cloud was built
3:11 How Brandon became an entrepreneur
7:34 Why Sandcloud tried to get into retail. Or challenges he faced. Have to get in front of the right buyer. Have to very actively network
12:25 How to identify when you should get into retail. Get into stores and have e-commerce running. Both lift the brand in a powerful way.
14:45 What are the unique things about SandCloud
17:26 How Brandon’s experience with film influenced his business

You can find links to Brandon’s website and all other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Brandon Leibel Here:

https://www.instagram.com/brandon.leibel/
https://www.instagram.com/sand_cloud/
https://www.sandcloud.com

How do christian universities and entrepreneurship go together? Benton Crane finds out when he sits down with Mark Hijleh, Provost of King’s College in New York City. Mark tells us what it’s like building a faith based organization in New York City and how he has applied entrepreneurial principles to building a college.


3:48 How to blend hard and soft skills in curriculum
7:04 Why Kieth gave up tenure to become the Provost of Kong’s college
12:38 What it’s like being a faith based institution in New York City
16:09 what it means to be a musician in the 21st century
18:55 How to find success where your currently at


You can find links to Mark Hijleh´s LinkedIN, books and all other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Mark Hijleh here

https://www.linkedin.com/in/markhijleh
https://www.amazon.com/Books-Mark-Hijleh/s?rh=n%3A283155%2Cp_27%3AMark+Hijleh
https://www.tkc.edu/people/2769/
https://mobile.twitter.com/markhijleh?

For this episode, Daniel Harmon sits down with Bianca and Felix, filmmakers of the virtual reality short film, ANIMALIA SUM. Bianca and Felix share with us lessons they´ve learned while working on a virtual reality set together. They also tell us what they would do differently if they had to do it again.



1:50: Are Insects the next protein?
7:40 Bianca and Felix from POOP to GOLD moment
13:16 What these filmmakers wish they would have know years ago.


You can find links for the website for Bianca Kennedy and Felix Kraus below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Bianca and Felix here:


https://www.swancollective.com/
https://www.biancakennedy.com/

For this episode, Benton Crane sits down with Owen Video from videomarketingschool.com. Owen shares how a cancer diagnosis reframed his life and how he doubled his income while going through chemotherapy. He also talks about how he built his first 6 figure business after being fired 22 times.

5:05 How being fired 22 times led to a video making six figure business
6:20 Why he chose to work during cancer treatments
10:45 How energy management helps you in business
12:55 The “GREAT” video formula
14:00 How battling cancer helped Owen become the person he is today
18:16 Where and when ideas flow best.

You can find links to Owen Video’s website below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Owen Video Here:

www.Thevideomarketingschool.com
https://m.facebook.com/owenvideox/
https://www.instagram.com/owenvideo/
https://www.youtube.com/c/TheVideospotNet

You have to be at-bat to hit a home run. Jon Youshaei, Product Marketing Manager at Instagram, talks about the significance of staying in the game and why practicing harder and longer than anyone else can increase your chances of hitting a home run in your career.


3:20 How Jon got started in Marketing
4:45 How a homemade YouTube video with Larry King helped Jon get a job on YouTube
7:14 Jons from Poop to Gold moment. How Jon started Admazing
12:25 Why a swipe file is important
15:13 Why networking should be called woodworking
17:49 Why Jon is excited about Instagram

You can find links to Jon Youshaei’s website and all other ways to get in contact with him below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Jon Youshaei here:

https://www.linkedin.com/in/youshaei
https://www.instagram.com/youshaei/?hl=en
https://youshaei.com/
https://www.youtube.com/channel/UCj8DGOv5P7Ngsh-telMG-pw

For this episode, Benton Cranes sits down with Katie Hughes, Senior Publicist at ESPN. Katie shares advice for students looking for a career in PR and talks about what its like working at ESPN.


1:35 A day in the life of a senior publicist at ESPN
2:00 How Katie got into PR at ESPN
5:03 How Katie works in ESPN social media
8:50 The passion behind an ESPN employee
9:36 Tips for future PR managers
10:55 The from POOP to GOLD moment that changed Katies life
15:04 Katies advice to being a networking superstars

You can find links to Katie’s LinkedIN, espn page and twitter accounts below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Katie Hughes Here:

https://espnpressroom.com/us/press-releases/author/hughesk/
https://www.linkedin.com/in/katie-hughes-a398a468
https://www.twitter.com/katie_hughes15?lang=en

Ever wonder how a porta potty cleaner could become a YouTube star? For this episode, Daniel Harmon sits down with YouTube star, Stuart Edge. Stuart tells us how an internship with OraBrush and a meeting with Devin Graham helped Stuart garner over 500M views of his videos online. He also shares with us the lessons he has learned on his way to the top.

2:45 From Porta Potties to Harmon Brothers
12:40 The podcast episode that changed Stuart’s life
16:50 How a Youtuber get together changed his life
19:45 Why Stuart is returning to his YouTube channel
21:50 How Stuart finds creative ideas

You can find links to Stuart Edge’s YouTube channel below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Stuart Edge here:

YouTube.com/stuartedge

Ever wondered how social media can impact the perception of your brand? For this episode, Benton Crane sits down with Sarah Parker, Content Marketing Manager at Cision. Sarah shares the “do’s” and “don'ts” of social media marketing. She also tells us about her daily “from POOP to GOLD” moment and teaches us her 3 keys to success in social media marketing.


Media monitoring
2:00 The difference between earned media and paid media
3:10 The cultural implications of acquisitions
5:24 The story telling of a social media manager
7:45 How Sarah manages social
9:41 How she battles daily Poop to Gold moment
12:30 The next big thing in social networks
14:10 3 keys to success with Social media
15:40 Why you should avoid news jacking
18:30 How to network with social media

You can find links to Sarah’s LinkedIN and other ways to get in contact with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Sarah Parker Here:

https://twitter.com/SparkerWorks
https://www.linkedin.com/in/sarahaparker?trk=author_mini-profile_title

“Business is not who you are, it’s what you do.” Sonya Keenan shares with us how she handles business failures and keeps an eye on the most important things in life. She also tells us why implementation is the key to business learning and grown and what she does to network in a non traditional way.

5:38 Why Sonya does 1 on 1 consulting
7:08 Sonya’s from POOP to GOLD moment
15:21 Why implementation is the key to business learning and growth
19:25 How she dominates networking as an introvert



You can find links to Sonya’s LinkedIN and website below

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Sonya Keenan Here:


www.omnichannelmediagroup.com
https://www.linkedin.com/in/sonyakeenan

Malcom Forbes said “The smart ones ask when they don’t know. And sometimes, when they do.” Today Benton Crane interviews Dana Malstaff, founder and CEO of Boss Mom. She talks about the power of engaging your audience through asking meaningful questions. She tells us how asking the right questions has helped her grow a grassroots movement with moms all over the world.

3:27 Why “diving in” can be very helpful in advertising
5:47 When Dana realized her book could be a business
10:55 Dana’s from POOP to GOLD moment
15:25 The top things people struggle with in business and how to overcome it
21:18 How to be a Super-Connector


You can find links to Dana Malstaff’s website and her LinkedIN, Facebook and Instagram Profiles below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Dana Malstaff Here:

https://www.instagram.com/danamalstaff/?hl=en
https://www.linkedin.com/in/danamalstaff
https://www.facebook.com/BossMomDana/
https://boss-mom.com/

Have you ever heard of the #twizzard? In this episode, Benton Crane sits down with Nate Sandell, social media manager for the Mall of America. He tells us how he used the #twizzard to interact with customers and help them have an unforgettable shopping experience. He also shares how his company handles creativity while working with different departments

1:10 what makes the Mall of America special
5:39 How to transition from sports broadcasting to social media
7:35 How to make a singular story out of many separate pieces
9:30 How the Mall of America uses twitter to make it snow inside on Black Friday
12:54: How the Mall of America creates creativity
17:20 How user generated stories impact the bottom line
22:37 Nate Sandell’s from POOP to GOLD moment



You can find links to Nate’s LinkedIN profile and the Mall of America twitter handle below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Nate Sandell Here:

https://www.linkedin.com/in/natesandell
www.twitter.com/mallofamerica

Ever wondered how to get your product in the news? For this episode, we sat down with Industry Dive editor, Natalie Koltun. She tells us what she looks for when deciding whether or not to write an article for a company. She also shares with us her strategy for ethically marketing a product that won’t be released for another 4 years.

3:44 The ethics behind marketing for a product that may not come out for another 4 years
6:00 The favorite part of her job and the most challenging part of her job
8:00 Advice for entrepreneurs who want to be in the news
9:40 How writing a book peaked her interest in marketing
12:00 Natalie’s from POOP to GOLD moment
16:12 How much time she spends on her articles

You can find links to Natalie Koltun’s LinkedIN profile and twitter handle below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Natalie Koltun Here:

https://www.linkedin.com/in/nataliekoltun/
https://twitter.com/natalie_koltun

How do you stay out of your own head and client focused in that all-important sales pitch? Listen to how one organization fighting for its survival took a pitch opportunity and turned traditional thinking on its head to land a ten-year deal and launch its global presence.

1:49 How self deception effects the creative process
5:43 Where the name Arbinger comes from
9:17 Jim Ferrell’s from POOP to GOLD moment
18:14 How focusing on helping an executive during a pitch won Jim his first big contract

You can find links to Jim Ferrell’s LinkedIN profile, book and website below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.


Find Jim Ferrell Here:

https://www.linkedin.com/in/james-ferrell-b621b65
https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/dp/1576759776/ref=nodl_

This week Daniel Harmon talks to Rachel Pedersen, a social media extraordinaire. Rachel shares how she learned to utilize all platforms of social media, how she uses Tik Tok to funnel her fans to her other platforms, and how her responsibility as a mother motivated her to reach new heights in her career.

04:27 How Rachel got started in social media consulting
06:54 How Rachel uses Tik Tok to build a more engaged fanbase
09:09 Rachel’s Poop to Gold Moment
12:57: How being a mom fuels Rachel’s career

You can find links for Rachel’s Tik Tok channel and all the other places to get in touch with her below.

If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.

Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.

Find Rachel Pedersen here:
https://rachelpedersen.com/ (home website)
https://www.tiktok.com/@themrspedersen?lang=en (Tik Tok)
https://www.instagram.com/themrspedersen/?hl=en (Instagram)
https://www.youtube.com/channel/UC4p2nJb-8j9IjVOhrlTUmWw (Youtube)