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Logo of the podcast Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values (Ashlee Sang)

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DateTitreDurée
09 Apr 2024Living Out Your Brand Values00:21:15

Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.

For the full show notes, visit https://www.ashleesang.com/episode59

 

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18 Apr 2023Marketing With Humans, Systems, and Alternative Ideas In Mind with Fab Giovanetti00:32:19

I’m excited to chat with Fab Giovanetti—Founder and Head Teacher at Alt Marketing School.

She’s also a serial entrepreneur and marketer who balances the art and science of connecting on a human level through business.

 

For the full show notes, visit https://www.ashleesang.com/episode13

 

RESOURCES MENTIONED:

*affiliate link

 

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20 Aug 2024Caring For Yourself For A Pleasure-Driven Life with Barella Roberson00:47:02

I’m so excited to chat with Barella Roberson, Chief Alchemist and CEO of BLK Alchemy.

Barella’s vibrant personality, her focus on being in conversation with customers, and her unique niche at the intersection of clean beauty, melanated skincare, sensual wellness make for a super interesting episode. 

And even though what she’s selling and the conversations she’s facilitating are still taboo in so many ways, her experiences as an entrepreneur and marketer will translate no matter your industry.

For the full show notes, visit https://www.ashleesang.com/episode69

 

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01 Aug 2023Reframing A Brand Identity Crisis00:17:05

In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure out how my brand, as it stands and my vision for it!

For the full show notes, visit https://www.ashleesang.com/episode28

 

RESOURCES MENTIONED:

*affiliate link

 

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14 Feb 2023Leaving A Legacy As A First Generation Entrepreneur with Hailey Ellis-Kelley00:27:43

Hello, hello! I’m so excited to share our very first interview with none other than Business Strategist & Entrepreneurship Coach Hailey Ellis-Kelley of One Year From Now. Hailey considers herself a career entrepreneur and an explorer. Her journey has evolved from VA and OBM services to the tough love business coaching she does now (which leverages Interpersonal Neurobiology if that tells you anything about her). She’s committed to leaving a legacy alongside other successful, first-generation entrepreneurs by using entrepreneurship as a tool to make a lasting impact.

RESOURCES MENTIONED:

For the full show notes, visit www.ashleesang.com/episode3.

 

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04 Jun 2024Introducing Yourself With Confidence00:20:55

Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters. 

On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do?

Enter: the elevator pitch.

This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable first impression, no matter the context.

So that you have the confidence to introduce yourself and and your brand in order to get the values-aligned visibility you want—aka become known and “put yourself out there” on your own terms and connect on a human-to-human level.

For the full show notes, visit https://www.ashleesang.com/episode63

 

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12 Sep 2023Putting Family First in Life and Business with Andria Singletary00:28:17

I’m excited to chat with Podcast Coach and Strategist, Andria Singletary of Mama Turned Mompreneur. This episode is extra special because she’s the launch strategist behind this podcast! 

Andria is calming, organized, and deeply empathetic. You’ll get value out of this episode even if you’re not a mama or caregiver, but if you believe in a family-first approach to life and business, this conversation is especially for you!

For the full show notes, visit https://www.ashleesang.com/episode34

 

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14 Feb 2023My Journey Toward Purpose & Progress00:14:50

Hello, hello! Welcome to the very first episode of the Purpose & Progress Podcast. To be honest, the idea of having an episode entirely about me made me VERY uncomfortable. But as I thought more about it, this hesitance to talk about ourselves is the exact issue my clients struggle with. And because integrity is one of my core values, I decided to walk the walk and put myself out there as a confident, conscious business owner, just like the women I work with and highlight on this show. So, this episode is an introduction to who I am as a woman and business owner, my journey to where I am today, and the why behind this podcast.

 

RESOURCES MENTIONED:

For the full show notes, visit www.ashleesang.com/episode1.

 

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12 Mar 2024Cracking The About Page Code00:22:20

As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page. 

Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page!

For the full show notes, visit https://www.ashleesang.com/episode57

 

 

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05 Nov 2024Unpacking My Tech Stack (Tools for a Values-Driven Business)00:19:50

Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business.

For the full show notes, visit https://www.ashleesang.com/episode75

 

RESOURCES MENTIONED:

*affiliate link

 

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07 Nov 2023Generating More Momentum In Your Business00:18:27

In today’s solo episode, we’re talking all things momentum. Why? Because I’ve found it to be one of the most essential elements in running a business and in staying motivated. And not only is it something I seek (and need) for myself, it’s also a trend I’ve noticed with all my clients. 

Wishing you lots of momentum in whatever form you need as you take confident, meaningful action toward your vision. ✨

For the full show notes, visit https://www.ashleesang.com/episode42

 

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28 Mar 2023Stabilizing Your Business Through Monthly Recurring Revenue with Michelle Terpstra00:32:04

I’m so excited to chat with Sales Strategist, Trainer, and Coach Michelle Terpstra.

She is SO passionate about sales…something so many of us find scary or intimidating. And not only sales, but the pursuit of monthly recurring revenue.

Listen in as she shares her take on getting comfortable with sales, failure, and money.

For the full show notes, visit https://www.ashleesang.com/episode10

 

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29 Aug 2023Bringing Enthusiasm and Fun To Efficiency with Devin Lee00:25:06

I’m so excited to chat with Systems Strategist Devin Lee. She brings energy and enthusiasm to everything she does, including making her—and your—business more efficient. 

For the full show notes, visit https://www.ashleesang.com/episode32

 

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30 May 2023Making the Case for ESG in Business with Eliza Erskine00:30:48

In this week’s episode, I’m excited to chat with Eliza Erskine, Founder of Green Buoy Consulting.

She’s poised, and both super knowledgeable and passionate about the intersection of business and sustainability. 

One of my favorite parts of the conversation we had was how important it is to avoid forcing anything in business—from clients, to offerings, to showing up as anything but yourself.

For the full show notes, visit https://www.ashleesang.com/episode19

 

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15 Oct 2024Knowing Your Numbers with Kimberly Tara00:47:29

I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm.

Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it.

She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your numbers—all the things most of us do as a last ditch effort or avoid altogether.

Even if you’re not a numbers person, you’ll get a lot out of her take on fear and mindset and hiring and creating a vision that evolves over time.

For the full show notes, visit https://www.ashleesang.com/episode73

 

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05 Sep 2023Messaging & Systems — An Unlikely But Magical Pair00:15:36

In this solo episode, I’m connecting the dots between the seemingly unlikely combo of values-aligned brand messaging and systems—from delivering the strategy to my clients to tips for leveraging your brand messaging guide to ways we can systematize our values. 

You can apply these concepts to delivering your own services and creating systems around what you and your clients need.

Send me your thoughts about systems in your business via voice memo or DM!

For the full show notes, visit https://www.ashleesang.com/episode33

 

RESOURCES MENTIONED:

 

*affiliate link

 

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17 Sep 2024Having The Audacity To Believe In Ourselves with Taryn Jerez00:44:48

I’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative.

We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time.

She gives some really great examples about pivoting and seeing in order to believe—whether it’s reflecting on your past self and all the hard things you’ve made happen, or by surrounding yourself with others who make you feel inspired and motived and accountable.

For the full show notes, visit https://www.ashleesang.com/episode71

 

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25 Apr 2023Leveraging LinkedIn The Lazy Way with Tania Bhattacharyya00:29:16

I’m so excited to chat with Thought Leader and LinkedIn Consultant Tania Bhattacharyya of Lumos Marketing.

We’re both INFJs, fans of alliteration, and focused on getting social impact entrepreneurs more visible. 

And whether you’re already on LinkedIn or it’s a big mystery, Tania’s approach to business and connection is sure to resonate with you.

 

For the full show notes, visit https://www.ashleesang.com/episode14

 

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16 Jan 2024Honoring Boundaries To Be Fully Present with Nathalie Amlani00:29:17

I’m so excited to chat with Nathalie Amlani, Personal Brand Photographer and Strategist of Pictonat Photography. She’s a proud mama and longtime entrepreneur who invests a lot of time and energy into her mindset and boundaries so she can advocate for her family, herself, and her clients.

We cover burnout and mental health and the comparison trap as she shares how she shifted from a corporate project manager job to being her own boss. 

For the full show notes, visit https://www.ashleesang.com/episode52

 

RESOURCES MENTIONED:

*affiliate link

 

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21 May 2024Getting Personal About Health, Femcare, and Business with Lauren Lee Crane00:59:07

I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences.

We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and complete entrepreneurial newbie, found her role in the CPG and femcare spaces, and became a CEO that looks and acts differently than whatever stereotypes come to mind. 

Whether you’re a solopreneur service provider or aiming to scale your product-based business to multi-million dollars in revenue like Lauren has, her story absolutely translates to whatever your business vision is.

For the full show notes, visit https://www.ashleesang.com/episode62

 

RESOURCES MENTIONED:

*affiliate links

 

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13 Feb 2024Reimagining The Podcast00:15:01

This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between.

So in this episode, I’m sharing some changes that are coming down the pike and the reasons why. (Spoiler alert: 2 big reasons are audience feedback and alignment with my values. No surprise there.) And I’ll be using my podcast and business as an example, but I invite you to translate these ideas of evaluating your goals, your potential for impact, and especially your time, money, and energy bandwidth to whatever it is you’re excited about and actively working toward.

For the full show notes, visit https://www.ashleesang.com/episode55

 

RESOURCES MENTIONED:

*affiliate link

 

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04 Jul 2023Ditch The Niche, Define The Audience, Connect On A Human Level00:12:25

In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer. 

It’s all about connecting on a human level, rather than creating boxes for yourself—or them.

For the full show notes, visit https://www.ashleesang.com/episode24

 

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23 May 2023Showing Up With Courage and Curiosity with Gaby Moss00:28:41

I’m excited to chat with Storyteller, Trainer, and Serial Entrepreneur Gaby Moss. 

She is my first online-turned-IRL friend and we’ve supported each other professionally and personally since 2020. I can always turn to Gaby for a good laugh, a deep conversation, or a cool new resource. 

And now you’re able to listen in to some of her advice and lived experiences.

For the full show notes, visit https://www.ashleesang.com/episode18

 

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30 Jul 2024BONUS: Pinning Your Way To Impact & Purpose with Isabel Talens00:43:44

I’m so excited to chat with Content Strategist and Pinterest Expert Isabel Talens in this bonus episode. 

Pinterest is the great unknown for most of us, especially in a business context, so this is some much-needed context and inspiration to actually leverage Pinterest to attract leads or sell digital products with long-term visibility on the platform.

For the full show notes, visit https://www.ashleesang.com/episode67

 

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*affiliate links

 

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31 Oct 2023Speaking Your Truth with Jessica Rasdall00:31:43

I’m so excited to chat with Speaking Coach Jessica Rasdall of Speak To Scale.

She’s a self-proclaimed open book who has built her business on the idea of everyone having a story to tell and a message to share. 

For the full show notes, visit https://www.ashleesang.com/episode41

 

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22 Aug 2023Doing Less and Living More As A Multi-Passionate with Lisa Zawrotny00:31:48

I’m so excited to chat with Productivity and Accountability Coach Lisa Zawrotny of Positively Productive Systems. In our conversation, we talk about understanding and owning how you work best in order to lead with your strengths, especially as a multi-passionate person and business owner.

For the full show notes, visit https://www.ashleesang.com/episode31

 

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18 Jul 2023Putting Ethical Marketing in Action with Michelle Miller00:32:41

I’m excited to chat with Michelle Miller, Owner & Creative Director of Minty Made and Founder of The Green Marketing Academy. 

Michelle has really grounding energy, is such a creative soul, but is also a really savvy and intentional business owner and serial entrepreneur. One my favorite takeaways from our conversation is this idea of simple actions we can take to make a real impact—both on and through our business.

For the full show notes, visit https://www.ashleesang.com/episode26

 

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11 Jul 2023Spreading Positivity with Claudia Ramirez00:32:35

I’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose passion and positivity are contagious as she encourages us to become the optimal leader of our lives and act on our own unique dreams.

For the full show notes, visit https://www.ashleesang.com/episode25

 

RESOURCES MENTIONED:

*affiliate link

 

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18 Jun 2024Collaborating Toward Growth & Freedom with Rosa Sarmento00:46:10

I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency. 

This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration.

For the full show notes, visit https://www.ashleesang.com/episode64

 

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02 Mar 2023Business Banter Bonus Episode - Speaking Your Clients’ Language with Sarah Sambles00:25:33

Hello, hello! This episode is a bit of an experiment. In this Business Banter Bonus Episode, I am chatting with Brand Story Coach and Copywriter, Sarah Sambles.

Sarah is also co-host of the Successful Coach Brand Summit, where I’ll be sharing my own thoughts on audience personas, connecting with real people to do good business with good humans, and attracting and creating a values-aligned audience. 

In this episode, Sarah and I dove even deeper into the topic of speaking your clients’ language. We both offer some tips that you can immediately take action on.

For the full show notes, visit https://www.ashleesang.com/episode6.

 

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11 Apr 2023Understanding Yourself To Make Magic With Others with Betty Chan00:21:46

I’m so excited to chat with Authenticity Coach Betty Chan. I had the privilege of getting coached by her when she was getting her coaching certification and I’ve loved seeing her business has evolved since. 

 

For the full show notes, visit https://www.ashleesang.com/episode12

 

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19 Dec 2023Translating Visionary Ideas Into Focused Action with Katie McManus00:36:40

I’m so excited to chat with Katie McManus, Business Strategist and Money Mindset Coach. She works specifically with ADHD business owners and our conversation is full of energy and ideas. Even if you don’t identify as someone with ADHD, you’ll get a lot out of the honest, direct way Katie thinks about business, priorities, and community.

For the full show notes, visit https://www.ashleesang.com/episode48

 

RESOURCES MENTIONED:

*affiliate link

 

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21 Feb 2023Implementing CEO Days To Go From Chaos To Clarity with Ashley Kang00:31:25

Hello, hello! I’m so excited to share this interview with the Queen of CEO Days, Ashley Kang.

Ashley is a quirky mix of Kate Sharma from Bridgerton, Captain America, and Hermione Granger. She has built a values-aligned coaching business based on what she noticed was missing from her past OBM clients’ experiences—a dedicated CEO Day. 

She believes that your business should provide freedom and flexibility based on your own definition of balance.

For the full show notes, visit https://ashleesang.com/episode4.

 

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21 Nov 2023Finding Purpose Through Grief with Madison Clark00:40:30

I’m so excited to chat with Madison Clark, Founder of Grief Cards. She is vulnerable and resilient and laser focused on what she’s building and why. She’s been shaped by so much loss and has carved out an outlet for purpose and connection and education, which I find so admirable. And, she’s a DREAM client who actually and actively leverages the brand messaging guide and values we co-created.

For the full show notes, visit https://www.ashleesang.com/episode44

 

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07 May 2024Committing To Consistency Amidst Constant Change00:11:44

Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent.

Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change.

And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!)

For the full show notes, visit https://www.ashleesang.com/episode61

 

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26 Mar 2024Betting On Yourself with Jordan Gill00:58:35

I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie.

For the full show notes, visit https://www.ashleesang.com/episode58

 

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23 Apr 2024Owning What You Choose To Do with Bola Sokunbi00:48:50

I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview. 

I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and her personal development along the way. Ultimately, she encourages us to own what we choose to do and back ourselves up with knowledge as we grow. She advocates for using listening skills as a tool to get insight from data, our team, supporters, and especially the people we serve. And to care ourselves, even when we have tons of passions or responsibilities vying for our time and attention.

For the full show notes, visit https://www.ashleesang.com/episode60

 

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14 Mar 2023Navigating Your Numbers To Tell Stories & Make Bold Decisions with Laura Kelly00:40:05

Hello, hello! This month's theme of "cash" wouldn’t be complete without chatting with Laura Kelly, bookkeeper and CEO of TulaBooks, a bookkeeping agency that prides itself on being more than just number crunchers.

I think you'll really appreciate the vulnerability that Laura shares in this episode, especially around the subject of burnout in the midst of “success.” And how her core value of connection manifests in her business.

I met Laura via a Done in a Day conference last year. She booked a Messages that Matter VIP Day with me to get her brand messaging in check before working with various other contractors—from a copywriter, to a social media manager, to a web designer, and more. The messaging we co-created shows up organically in this episode, which was super exciting to see.

For the full show notes, visit https://www.ashleesang.com/episode8.

 

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08 Aug 2023Embracing The New & Unknown with Joanna Waterfall00:43:44

I’m excited to chat with Joanna Waterfall, Founder of Yellow Co.

Joanna is a creative spirit with a silly side. She has a knack for making people feel welcome and safe and able to show up as their full, vulnerable selves. I think in part because that’s how she shows up.

For the full show notes, visit https://www.ashleesang.com/episode29

 

RESOURCES MENTIONED:

*affiliate link

 

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02 Jul 2024Leaning Into Your Values For Unconventional Impact00:19:36

Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better.

For the full show notes, visit https://www.ashleesang.com/episode65

 

RESOURCES MENTIONED:

*affiliate links

 

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12 Dec 2023Untangling Our Worth From Our Work with Emily McDonald and Ankita Terrell00:31:54

I’m excited to chat with Emily McDonald & Ankita Terrell, business coaches and co-founders of My Founder Circle. They are fast-moving, embrace failure, and are actively encouraging women founders to untangle the unhelpful stories we tell ourselves so that we can get out of our own way and make the impact we’re born to make.

For the full show notes, visit https://www.ashleesang.com/episode47

 

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09 Jan 2024Expressing All That You Are with Cate Scott Campbell00:55:01

I’m so excited to chat with Cate Scott Campbell, Founder & Chief Expression Officer  of Ecstatic Voice. Our conversation is full of visual metaphors about life, business, and voicing your values and vision as your truest self.

For the full show notes, visit https://www.ashleesang.com/episode51

 

RESOURCES MENTIONED:

*affiliate link

 

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15 Aug 2023Aligning With A Vision That Brings Joy with Simone McNish00:46:05

I’m so excited to chat with DEI Consultant, Simone McNish. Her take on joy and courage in business is so refreshing and approachable. I love how our episode wraps with the concept of always benefiting from taking action and that even if you fail along the way, you are not a failure.

For the full show notes, visit https://www.ashleesang.com/episode30

 

RESOURCES MENTIONED:

 

*affiliate link

 

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25 Jul 2023Maturing As A Business Owner & Leader with Rebekah Grmela00:41:55

I’m excited to chat with Rebekah Grmela, Founder + CEO of Right + Good Consulting. Like her business name suggests, she’s an advocate for making the world around us better, both through relationships and through broader impact in our work. 

I think you’ll really relate to the transitions she’s gone through and is currently navigating in her life and business.

For the full show notes, visit https://www.ashleesang.com/episode27

 

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28 Feb 2023Imagining Your Dream Work Life with Lexi Merritt00:34:54

Hello, hello! I am so excited to continue our theme of clarity with Lexi Merritt, Launch Strategist and the Founder of the Pretty Decent Internet Cafe. 

Lexi has this unique ability to make the intangible tangible and to make the magical practical. You're really going to like her approach to creating your dream work life and imagining what those three elements are like together and independently.

I recently did a VIP day with her and one of the most significant tools that we used together was an empathy map. We talk a little bit about it in the interview—so eye-opening.

For the full show notes, visit https://ashleesang.com/episode5.

 

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23 Jan 2024Chasing The Joy In Life & Business with Samantha Burmeister00:25:24

I’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about finding joy and personal worth outside of the important work we do.

For the full show notes, visit https://www.ashleesang.com/episode53

 

RESOURCES MENTIONED:

*affiliate link

 

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09 May 2023How Brand Messaging Is A Catalyst for Change00:15:05

In this solo episode, I’m sharing my thoughts on change in business and how they relate to your values and your brand messaging. Because so often, we feel like we get a single chance at something. One chance to send that pitch, record that podcast trailer, write that IG bio, determine our audience, define our core values. But of course that’s not true. Your business is evolving and change is constant.

 

For the full show notes, visit https://www.ashleesang.com/episode15

 

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26 Sep 2023Reaching Your Potential Through Self-Love with Liz Wilcox00:34:00

I’m so excited to chat with Email Marketer (and 90s pop culture fan) Liz Wilcox.

Liz unapologetically acts in honor of self-love first, giving her less guilt and fuller potential as a high achiever. She’s on a mission to show others what’s possible by leading by examples—mistakes and all.

For the full show notes, visit https://www.ashleesang.com/episode36

 

RESOURCES MENTIONED:

*affiliate link

 

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03 Sep 2024Answering Your Burning Marketing Questions00:27:28

This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility.

(This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.)

For the full show notes, visit https://www.ashleesang.com/episode70

 

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16 May 2023Challenging The Status Quo with Arden Evenson00:25:58

I’m excited to chat with Founder & Strategist Arden Evenson of Firefly Advising.

She is sarcastic and steadfastly committed to challenging the status quo by asking “does this need to be this way?” She’s also relentlessly practical while still encouraging us all to move toward our big visions with joy.

 

For the full show notes, visit https://www.ashleesang.com/episode17

 

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01 Oct 2024Harnessing The Power of Positive Peer Pressure00:21:17

Even as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own.

 

For the full show notes, visit https://www.ashleesang.com/episode72

 

RESOURCES MENTIONED:

 

*affiliate link

 

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27 Feb 2024Daring To Do Things Differently with Mai-Kee Tsang00:57:46

I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable visibility practices that align with her values.

For the full show notes, visit https://www.ashleesang.com/episode56

 

RESOURCES MENTIONED:

*affiliate link

 

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02 May 2023Non-Icky Email Marketing with Bev Feldman00:31:17

I’m excited to chat with ConvertKit Consultant and Email Automation Strategist Bev Feldman of Your Personal Tech Fairy.

 

For the full show notes, visit https://www.ashleesang.com/episode15

 

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24 Oct 2023Accepting Yourself and Your Strengths with Tara Reid00:29:12

I’m so excited to chat with Business and Marketing Strategist, Tara Reid of Tara Reid Marketing.

This conversation covered everything from burnout and quitting social media to leveraging data and the flexibility to grow and create on your own terms. Tara’s quiet, calm energy is still a force to be reckoned with, which she proves through her long track record as a thriving entrepreneur, podcast host, and community builder.

For the full show notes, visit https://www.ashleesang.com/episode40

 

RESOURCES MENTIONED:

*affiliate link

 

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29 Oct 2024BONUS: Baking Your Brand Cake with Robyn LeRoy-Evans00:33:42

In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business.

For the full show notes, visit https://www.ashleesang.com/episode74

 

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04 Apr 2023Connection is Everything When Building a Thriving Business00:10:45

In this solo episode, I’m introducing our next theme: Connection. Because when it comes to building a thriving business, connection is everything. It’s what attracts, nurtures, and retains customers. It’s what turns clients into advocates. And it’s what keeps you top of mind with partners.

For the full show notes, visit https://www.ashleesang.com/episode11

 

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06 Jun 2023Unpacking 10 Personality Tests for Human-First Entrepreneurs00:14:13

It’s no secret that lots of us in the entrepreneurship space are really into personal development and personality types.

And it makes sense, right?

The better you know yourself, your values, and all your strengths (and your corresponding weaknesses…), the better you can show up as the leader your business needs.

In my experience, entrepreneurship is one big self-actualization journey.

For the full show notes, visit https://www.ashleesang.com/episode20

 

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14 Feb 2023How Values Aligned Brand Messaging Brings Clarity to Your Business00:14:33

Hello, hello! Today I’m coming at you with another solo episode, this time to introduce our first monthly theme: clarity. We’re starting off with clarity because it’s something that makes running a business so much easier, but is honestly pretty hard to nail down. At least for me. In this episode, I dive into how values-aligned brand messaging brings clarity to your business (and what brand messaging even is).

 

RESOURCES MENTIONED:

  • Craft your ideal audience persona with the Power To The Persona Guided Template: www.ashleesang.com/persona
  • Download the Stand Up To Stand Out Kit: www.ashleesang.com/standout
  • Read my blog post on Brand Messaging Basics for Conscious Businesses: https://ashleesang.com/brand-messaging-basics-for-conscious-businesses

 

For the full show notes, visit www.ashleesang.com/episode2.

 

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02 Jan 2024Celebrating Milestones For Continued Momentum00:08:27

Whether it’s the tiny milestones or the monumental, life-and-business-changing shifts, I hope you make the time to publicly and privately celebrate all the progress you’ve made and all the potential you have to make so much more. You deserve to feel good about yourself, your work, and your impact. And you deserve to talk about all of the above with ease.

For the full show notes, visit https://www.ashleesang.com/episode50

 

RESOURCES MENTIONED:

*affiliate link

 

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14 Nov 2023Seeking Connections In & Through Business with Erika Rodriguez00:35:30

I’m so excited to chat with Erika Rodriguez, Founder & CEO of Nadi Marketing. Beyond being long-time internet friends, we also did a brand messaging project together where we got to co-create the links between all 3 of her brands, which was SO fun. 

Erika is a natural connector, she’s super dedicated to her sustainability efforts (both in and through her life and business), and she brings an element of fun to her really steadfast commitments.

For the full show notes, visit https://www.ashleesang.com/episode43

 

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10 Oct 2023Doubling Down on Collaboration with Sharee Collier00:39:28

I’m so excited to chat with Serial Side Hustler & Founder of TheSummitHost.com, Sharee Collier.

Sharee lived & traveled in an RV for 8 years while building a community of 20K, which she sold earlier this year. She’s full of life and no-nonsense, which is a combo I really appreciate because she has this get things done attitude that’s contagious. 

For the full show notes, visit https://www.ashleesang.com/episode38

 

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27 Jun 2023Prioritizing Accessibility & Equity with Erin Perkins00:26:59

I’m so excited to chat with CEO & Founder, Erin Perkins of Mabely Q.

Erin is open, outspoken, and passionate about accessibility. She brings both the systems and community points of view to her work.

For the full show notes, visit https://www.ashleesang.com/episode23

 

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05 Dec 2023Getting Outside Perspective to Tap Into Your Own Intuition00:14:27

While the world is a noisy place, so is our own brain. That’s why getting outside perspective is so powerful. Whatever trusted person we turn to can reflect back our own ideas, validate our doubts, and push back on elements that could be clearer in our business, our messaging, or our offers.

It’s always scary putting yourself out there, being vulnerable. But it does get easier with practice and it is worth it. Because perfectionism doesn’t benefit anyway, but purposeful progress does.

However you get your outside perspective, I hope it brings you the clarity, confidence, and sense of strategic intuition you’ve always had, but haven’t tapped into recently.

For the full show notes, visit https://www.ashleesang.com/episode46

 

RESOURCES MENTIONED:

*affiliate link

 

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21 Mar 2023Investing In Your Values with Kara Perez00:25:26

I’m so excited to interview Founder and Financial Educator Kara Perez of Bravely Go.

Kara is well-researched, outspoken, and creates easy-to-understand-and-act-on content that makes personal finance more accessible and more sustainable. Even though she’s a finance expert, she’s “not thrilled with capitalism,” and teaches us how to show up for things we care about.

I think you’ll appreciate her take on money and how we can spend in alignment with our values.

 

For the full show notes, visit https://www.ashleesang.com/episode9

 

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03 Oct 2023Determining What You Want To Be Known For00:13:25

What do you want to be known for?

This is the essential question of building a business you’re proud of. One that feels good. One that ultimately does good.

And brand messaging answers that question for yourself, your team, your customers, and your partners.

For the full show notes, visit https://www.ashleesang.com/episode37

 

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20 Jun 2023Outsourcing for a Sustainable Business with Davey and Daphnah00:34:04

I’m excited to chat with Davey McConnell & Daphnah Jitschak, a co-founder and virtual assistant duo who bring so much to the table. (And make sure this podcast goes live each week!)

They’re thoughtful, flexible, and deeply committed to making business sustainable in both senses of the word—the human side of running a business and the environmental impact that comes with it.

For the full show notes, visit https://www.ashleesang.com/episode22

 

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28 Nov 2023Giving Yourself Permission to Take Imperfect Action with Lauren Tilden00:44:13

I’m so excited to chat with Lauren Tilden, Small Business Marketing Coach of Making Good. You can tell from the interview that she truly believes in the magic of small business, which is so inspiring. She also advocates for small acts adding up and overcoming perfectionism by being willing to do something you’re not good at. 

For the full show notes, visit https://www.ashleesang.com/episode45

 

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27 Jan 2023Purpose & Progress Trailer00:01:55

Welcome to the Purpose and Progress Podcast, where values spark action. I’m your host, Ashlee Sang, a values-aligned brand messaging strategist and consultant, wife and mama, thrifter, and traveler. And this is a podcast for women who want to lift up, learn from, and work with each other as you build a business that feels and does good.

Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy, and my guests touch on every other aspect of running an online business.

Be sure to subscribe to the podcast so you don’t miss an episode!

07 Mar 2023Your Brand Values Determine How You Make and Spend Cash00:21:44

Hello, hello! Welcome to this solo episode and the introduction to our 2nd monthly theme: Cash. We’re gonna touch on how brand messaging makes you more cash, but also how your values guide how you spend money. 

Like lots of you, I’ve always been a go-getter. A self-starter. And yes, a perfectionist. I’ve struggled with anything that’s not possible through sheer determination. But I’m coming to learn that in entrepreneurship, that’s not scalable or sustainable. So, the solution: outsourcing. That big, scary, exciting, “sophisticated” thing we hear so much about, but drag our heels so hard on.

For the full show notes, visit https://www.ashleesang.com/episode7.

 

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17 Oct 2023Examining Human-First Business with Katie Lewis00:42:18

I’m so excited to chat with Accessibility Consultant Katie Lewis of Access Reimagined. She has this seemingly winding path of military and music that has led her to the work she does today.

We talk about examining and embodying (on our own terms) what it means to run a human-first business. She shares her framework around intention, awareness, and action. And she gives examples of ways she’s dismantling popular opinion for the sake of a more accessible, empathetic, and equitable future.

For the full show notes, visit https://www.ashleesang.com/episode39

 

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30 Jan 2024Staying Rooted in Your Creative Vision with Angela Ellison00:34:58

I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly. 

We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective but tuning out the noise. 

And this is an extra exciting episode because Angela and I launched a collection of customizable email templates. It combines her workflow and customer experience expertise with my messaging magic. Be sure to check out the Standard To Standout Email  Template Collection below.

For the full show notes, visit https://www.ashleesang.com/episode54

 

RESOURCES MENTIONED:

*affiliate link

 

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13 Jun 2023Learning First in Life & Business with Meera Raval00:17:13

I’m excited to chat with Purpose-Driven Social Media Marketer Meera Raval of The Meraki Power.

She’s a passionate, out-of-the-box thinker who’s leveraging social media for and with purpose-driven businesses. She has this learning-first attitude that has grown her business quickly and intentionally. And she’s built up an amazing network of people along the way.

For the full show notes, visit https://www.ashleesang.com/episode21

 

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19 Sep 2023Dreaming Big in and Through Your Business With Alia El Khatib00:26:53

I’m so excited to chat with Alia Khatib, Business & Marketing Consultant of Alia Khatib Consultancy.

For the full show notes, visit https://www.ashleesang.com/episode35

 

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26 Dec 2023Staying In Your Lane By Sharpening Your Self-Awareness with Jenn Rivera00:36:33

I’m so excited to chat with Jenn Rivera, Founder & CEO of Ascender Consulting. She’s a no-nonsense, super relational business owner who’s great at big picture visioning, but is also an awesome ops and systems thinker.

Jenn is a big fan of staying in your lane, not only to lean into your strengths, but also to get closer to that ever-elusive work-life balance. And for her, self-awareness is the most important step.

For the full show notes, visit https://www.ashleesang.com/episode49

 

RESOURCES MENTIONED:

*affiliate link

 

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06 Aug 2024Crafting An Impactful Brand Messaging Strategy00:23:00

It’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy. 

Get clear on what you want to stand for so that you can stand out. And start sharing messages that matter to you.

For the full show notes, visit https://www.ashleesang.com/episode68

 

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16 Jul 2024Marketing Yourself As A Marketer with Cyndi Zaweski00:52:18

I’m so excited to chat with Content Strategist & Writer Cyndi Zaweski of Ascent StoryCraft. Sometimes when we get connected with new clients, it’s the perfect fit, like with Cyndi. She and I have done a full brand messaging strategy together, Quick Win Consulting Calls, and we’ve chatted behind the scenes. It’s been such a cool co-creation and friendship over the years. And that’s what we’re unpacking in this episode.

Cyndi is savvy and smart, and super proud of the brand she’s built, in part in collaboration with me, as her vision and services and offerings have evolved and expanded. She’s all about self-expression and self discovery as you grow as a human and a brand.

For the full show notes, visit https://www.ashleesang.com/episode66

 

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