Beta

Explorez tous les épisodes de Purchasing Truth

Plongez dans la liste complète des épisodes de Purchasing Truth. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

Rows per page:

1–50 of 228

DateTitreDurée
14 Feb 2020Restoring Mutual Respect And Integrity In America00:36:09

With so many opposing views, opinions, and information out right now, trying to tell apart fact from fiction has become very challenging. This has also undeniably caused a strain in how people maintain respect and integrity with each other. Bill Stierle and Tom tackle how, in the midst of the current busy political climate, we need to restore some mutual respect and integrity in America. They talk about how you can maintain it and how to tell the truth when it has become increasingly difficult to do so. On the media’s role, Bill and Tom then share how we can discern what has been taken out of context, sinking in deeper into how politicians make meaning and create narratives out of their messages.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

13 Jul 2021Objective Truth vs Subjective Truth00:31:08

Now, more than ever, in a political climate filled with so much division, it is crucial to have the ability to discern what is subjective and what is objective. Bill Stierle and Tom discuss the difference between subjective truth versus objective truth and offer examples in multiple contexts such as business and politics. As people consume more information from various sources, the lines get blurry, and belief often takes precedence over facts. That’s why it’s important to draw the line as you build your own perspective, political or otherwise.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

15 Jan 2020Truth and Scorched Earth Messaging00:25:09

Many people are disheartened by the scorched-earth communication that’s going on coming out of the White House with regards to the impeachment vote. When we get into a scorched-earth messaging mindset that we’re currently in, the problem is that a very important value that Americans and other cultures stand for start to get diminished due to the style of languaging coming out of our leaders. On today’s show, hosts Bill Stierle and Tom tackle the scorched-earth messaging and why it’s diminishing the respect or credibility we get when we say, “I’m from America.”



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

21 Nov 2019Language To Restore Truth00:46:33

What do the words truth, integrity, and loyalty mean? In this episode, Bill Stierle and Tom discuss how loyalty plays a part in the restoration of truth and integrity. Touching on the impeachment issues against Donald Trump, they also lay out some comparisons between the administrations of Donald Trump, Bill Clinton, and Robert Nixon. They also take a closer look at compartmentalization in the work environment and the difference between being unethical and being criminal, stressing the importance of working as one nation in restoring America to its former greatness.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

13 Oct 2020Lessons In Communication: Trump Versus Biden00:39:28

President Trump and Democratic presidential nominee Joe Biden participated in their first 2020 presidential campaign debate last week. In this episode, Bill Stierle and Tom discuss the debate that’s been dubbed as the most painful to watch in the history of presidential debates, owing mostly to the format and structure – or the lack thereof! – as both candidates, for the most part, ignored the rules and incessantly interrupted each other. Stay tuned to this episode as Bill and Tom dissect the Trump versus Biden debate, and give some lessons in communication that both could have benefited from.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


18 Sep 2020Truth And The Freedom Café00:30:44

When the need for choice runs into the need for safety, which one will you choose? On today’s podcast, Bill Stierle and Tom look into a recent post published on Reddit called “Freedom to not wear a mask” credited to Kathony Jerauld of Amador City. In the short passage tinged with a hint of sarcasm, the author welcomes everybody to a place called The Freedom Café, emphasizing everybody’s (both customers and employees) capacity to do exactly as they please. Join the conversation as Bill and Tom examine the strong push and pull between the need for choice and the need for safety, the need for independence and the need for community.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


24 Jan 2020Agreements, Laws, & Beliefs – Part 1: How They Affect The Way People View Terrorism00:30:44

When do you label one as a terrorist? What are your rubrics in considering someone or an organization as bad? Recently, the Trump Administration killed Iranian General Qasem Soleimani. This mishap caused events to spiral, paving way to Iranians standing as one to defend their nation and condemning the US. With the labeling that is being presented on both nations, it is compelling to note who is bad or good. With this dilemma, hosts Bill Stierle and Tom talk about how the language of communication is used in varied ways to either justify or condemn their actions. Learn what Bill and Tom perceive about this recent crisis.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

21 Oct 2019What To Expect This Debate Season00:19:01

What is a debate? Today, Bill Stierle and Tom share their thoughts on the debate season. Reviewing its meaning and purpose, they share their ideas on the importance of content rather than knowing who the smarter party is. In politics, there are fake and illusionary leaders. Through debates, these heads are challenged through their words and whether their actions follow after that. Bill and Tom talk about how candidates build their narratives on stage, citing Donald Trump’s tactics on relaying information. They then note that incorporating truth allows you to not only react as a human being but to engage in a human being as well.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

17 Jan 2020Speaking Your Truth00:29:34

Words make a difference. Whether it’s an impeachment piece, a Quid Pro Quo, or a town hall that the Congress people or senators are holding, it makes a big difference that you pick words that are going to make a difference. In this episode, hosts Bill Stierle and Tom talks about the importance of speaking your truth and putting aside some of the bias. Tackling the impeachment vote on Trump, they cite Michigan Representative Elissa Slotkin’s vote on impeachment and how she communicated to her district why she had decided to vote for impeaching the president. Communication skills are indeed crucial because certain vibration of words resonate differently with different people.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

26 Jan 2021The Alarming Dangers Of Reverse Entitlement00:33:57

Every one of us is entitled to more things than one, and sometimes, we take them for granted. However, falling into the depths of reverse entitlement is another topic entirely, and it may lead to uncalled actions and horrifying results. Bill Stierle and Tom look back once again to the violent riot at Capitol Hill on January 6 and how reverse entitlement played a massive role in this unfortunate moment in US history. They go deep on how literalists may have been influencing them all this time, and why these two forces will forever challenge any ideology and philosophy that go against them. Justice, culture, and equality are up on what may be their greatest challenge ever.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


20 Nov 2019Bulletproofing00:37:40

In this episode, Bill Stierle and Tom talk about bulletproofing your mind and keeping it in a place of observation, void of judgment. Learning how to train your mind to be observant will get you closer to the truth. By being in a place of observation, you pull yourself forward by converting the negatives sent your way to positives through redirecting it back to person who said it. Bill and Tom also take a deeper look at the situation between Hillary Clinton versus Donald Trump, and how Hilary could’ve better enlisted her listeners.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

26 Nov 2019Purchasing Truth: Cautioning Against Doubt and Skepticism00:44:54

In this episode, Bill Stierle and Tom talk about why it’s important to caution ourselves regarding doubt and skepticism. Bill dives into industries planting the seeds of doubt and skepticism through micro-messaging and how it can quickly escalate to something worse. Learn about brand damage, the negative value it creates even in the long-term, and how it relates to the current status quo in the United States today. Bill and Tom then talk about the damages that President Donald Trump has made and its long-term effects on the next administrations.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

20 Jul 2021Is CNN Part of the Truth Problem in the Media?00:24:06

Fake news, clickbait, and irresponsible journalism have been common problems in media that have now injected themselves into the norm. When it comes down to who is responsible, it can only fall on the hands of media outlets whose job is writing and disseminating the news. In this episode, Bill Stierle and Tom dive deep and share their thoughts on how major news outlets are doing their job in portraying the truth and its impact on citizens, especially voters. They highlight Jim Acosta's question to former President Donald Trump and discuss how language and wording affect how news is reported and received.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

15 Feb 2022Differentiating Interpretation From Fact: Unpacking A Viral Vaccine Meme00:37:59

A picture is worth a thousand words or, in this case, a thousand interpretations. Recently, a viral Facebook meme illustrating vaccine requirements for employees made its round on the internet. For today's episode, Bill Stierle and Tom share their two cents on the matter. They unpack the messaging behind the post and discuss how and why such varying and divisive opinions came up from a single image. Join them for an insightful conversation on interpretation versus fact and freedom and independence versus consideration for others.


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

09 Jun 2020Truth And Brand America Part 200:29:52

Branding plays a huge part in how truth is perceived and purchased. In Brand America, the way truth is distributed is dependent on loud, attention-grabbing, clickbait headlines that ultimately warp the information contained within. Bill Stierle and Tom continue their deep dive into truth in Brand America. They go into social media—the internet as a whole, for that matter—and its importance in the way truth circulates and is consumed.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

24 Jul 2020Truth And Mask Wearing: The Need For Safety Versus The Need For Freedom And Choice00:45:01

In our quest to find the truth, we also have to recognize that our brain purchases truth away from us by saying things that are not aligned with the truth but are in alignment with the stability and the certainty that a belief provides. This is very much evident in the rip-roaring dialogue about wearing masks amid the COVID-19 pandemic. On today’s show, Bill Stierle and Tom tackle the controversy and the difficulties around mask-wearing and society’s tension going on around this. Is mask-wearing impeding on people’s need for freedom and choice, or is it appropriate? If you’re still divided on this issue, you might want to listen to this discussion.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

07 Nov 2019Tricking The Giant & The Hag00:39:56

In this episode, Bill Stierle and Tom talk about how politicians create their identity and find their own truths through messaging. Relating the story of the drummer and the hag to politicians running for the presidency, discover what happens to the drummer once he’s on top of the Glass Mountain and speaking to the hag. Also, learn what some leaders do to accomplish tasks and know the difference between vision and progress, and which one is more important.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

11 Mar 2020Bill Barr, Donald Trump, And Using The Law To Purchase Truth00:37:52

Just when you think things could not get any crazier, things escalate every week. Only the last week, we’ve heard of Bill Barr’s interview on ABC talking about Donald Trump and his tweets, along with Roger Stone’s conviction. Amidst all this, what remains is the challenge of facing the fact that the place of leadership can dictate their version of what fairness and justice are. Bill Stierle and Tom get deep into this aspect of purchasing truth. They talk about these recent events and look further into how these people in power use the law to get the things they like.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

08 Mar 2022Dissecting America’s Crisis on Upholding Integrity00:31:46

When the UK Parliament found out that PM Boris Johnson ignored lockdown rules by attending several parties, they were ready to kick him out of office. In just one pivotal event, the British government did something most US politicians would not even try: upholding integrity. Bill Stierle and Tom look into recent events that reveal America’s problem in seeking and standing up for the truth. They talk about how Donald Trump’s unceasing campaign for the Big Lie influences how people embrace integrity. Bill and Tom also emphasize why freedom of expression must never set aside accountability and fairness.


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

19 Oct 2021Loyalty, Identity and Recognition: The Side Effect of Beliefs00:31:49

Everyone has beliefs that are part of their personal viewpoint. Identity and belief are often tied together, and people will die for their beliefs. In this episode, Bill Stierle and Tom discuss how beliefs affect our worldview, especially in today’s COVID-19 world. Tom talks about his experiences with other parents at his daughter’s schools and how their beliefs led many to oppose the mask mandates. Bill analyzes why people struggle with change and why our beliefs cause us to stop changing and growing. Listen in to Tom and Bill’s insights and see where you stand in these issues.


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

06 Nov 2020Truth And Cooperative Capitalism: America Must Have A Place For Cooperation, Collaboration, Equity And Inclusion00:34:45

Cooperative capitalism is not an oxymoron. It is something we should strive for if we are to move forward as a nation and as a people. We have been so brainwashed by the notion that capitalism and “socialism” are so diametrically opposed that any action that “smells” of the latter is out to destroy the affluent society capitalism has allowed us to build. Bill Stierle and Tom demolish this line of thinking and assert that cooperation, collaboration, equity and inclusion do and must have a place in capitalism. America’s polarized state of affairs is a sad testament of what we need to focus on to bring these things about. Do we want a stable and unified nation? Of course we do. The real question is how do we get past all the divisiveness and let the healing and restoration ensue?


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


30 Jun 2021Playing To The Crowd: Dissecting A Reporter's Fight Or Flight Situation00:22:18

When people get into a fight or flight situation, truth is sacrificed in favor of comfortable, yet false, positives. Bill Stierle and Tom dissect Gary Tuchman's conversation with Pennsylvania Republican State Sen. Doug Mastriano, focusing on the reporter's struggle to control the conversation. They discuss how people go to great lengths to challenge the truth just for the sake of getting one controversial soundbite. Emphasizing the power of compassion and empathy in public perception, they explain how these forces can be used to get out of a tight spot. Bill and Tom also detail how this particular scenario illustrates how the human mind's logical side completely shuts down when overridden by emotions and personal beliefs. 


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

08 Dec 2020Professional Ethics Vs Personal Beliefs: Waking Up To The Truth00:33:42

Most people don't really want the truth. They just want constant reassurance that what they believe is the truth. With what we see happening in our society right now, people don't seem to care so much about the truth as much as they care about believing that they are right. Join Bill Stierle and Tom on today’s podcast as they tackle professional ethics versus personal beliefs, digging into the difference between what is legally true and what is a personal belief. Have you ever had a belief that you discovered was not true? Find out how you can deal with that situation by tuning in to this episode.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


31 Jul 2020Purchasing Truth Through Conspiracy Theories00:56:14

There seems to be a lot of conspiracy theories being propagated. They strive to uncover the “truth” behind some of the biggest news stories, from the JFK assassination and the moon landing to supposed UFO sightings and COVID-19. On today’s podcast, Bill Stierle and Tom take a closer look at some of the most popular conspiracy theories in circulation and discuss how conspiracy theories are a way to indoctrinate people and to purchase truth away from them. Open up your mind, get out of your bubble, and get in touch with the real truth behind these theories as you join Bill and Tom in this episode.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

14 Oct 2019What Is Confirmation Bias And How Does It Apply To American Politics00:33:30

Confirmation bias defines identity or ideology in a very narrow way. Today, Bill Stierle and Tom dive deeper into explaining what it is all about and whether it can be applied in the common context of things or not. They talk about how Donald Trump’s ideologies are getting narrower every day and share their thoughts on congressman Justin Amash and his laws. Moreover, Bill and Tom discuss how confirmation bias can be a weapon to support the narrative you want to portray. Discover more about bias as a whole while Bill and Tom break down the different kinds of bias—from belief bias to that of being a fan.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

27 Jul 2021How Diverse Perspectives And Difficult Conversations Lead To Progress00:32:36

You can’t smooth one surface without creating friction from another, and you can’t create harmony by singing only one note. The same goes for people having conflicting opinions. On today’s show, Bill Stierle and Tom discuss how having difficult conversations is the only way to create progress in a path to the truth. They tackle why difficult conversations are getting harder to have and what role social media has played in this dynamic. There is beauty and integrity in a diversity of perspectives, and it is important we embrace and utilize that to progress as a nation.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

11 Oct 2019Purchasing Truth And The Strawman Part Two00:41:03

What is the Strawman, and how is it related to delivering truth? This follow-up episode on the straw man narrative reveals the crucial details still left undiscussed. Bill Stierle and Tom talk more about it, along with other issues related to purchasing truth. They discuss the Strawman leading in the confirmation basis, how to keep it in place, how it works best for a person, and how emotional load relates to it. On to the deeper politics of things, Bill and Tom note how Justin Amash uses the straw man argument to minimalize himself. Learn more from them as they further explain how confirmation bias gets wired to our brains, how it gets anchored in a way that media and branding are hijacked and get it to move to our desired direction.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

29 Jan 2021Truth And How To Deal With Soundbites In Congress00:51:59

Now that Donald Trump has lost his megaphone on social media after being censored by the big sites, his supporters in Congress ought to realize that they have to be more accountable for the soundbites they try to put forward. That’s far from being the case, however, as some of these recent examples show. If you were to listen to the hearings on Donald Trump’s second impeachment trial, you would be in for a treat – a circus show that beautifully demonstrates how we should NOT communicate. How can our representatives practice more effective communication geared towards team politics? Bill Stierle and Tom demonstrate.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


11 Sep 2020Purchasing Truth Through Message Editing00:00:44

With the election looming on the horizon, it is no surprise that there are numerous messages flying back and forth. It's shocking how truth is being purchased on an hourly basis all day long through false messages, false narratives, doctored videos, and quotes taken far out of context. On today’s show, Bill Stierle and Tom talk about message editing and how truth is being purchased through this method. What happens when that message is determined to be wrong or inaccurate? Find out by tuning in to this episode.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


07 Dec 2021The Truth About Media Exposure: How Integrity Is The Price Some Pay00:29:45

Putting a controversial message out into the world is an easy way to attract lots of media exposure and name recognition. In this episode, Bill Stierle and Tom discuss how some politicians say ridiculous things in their attempts to garner the attention of going viral. These people are willing to sacrifice their integrity in order to increase the likelihood that you will recognize their name and vote for them. Ted Cruz attacking Big Bird is an example of someone attempting to use controversy for his own advantage. That’s not what America needs: We need somebody who cares about integrity and accountability and is a good person who actually wants to help America. Don’t miss this episode!


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

25 Dec 2020The Power Of Repetition In Selling Truth00:30:15

When statements get repeated, they get amplified and magnified, creating a larger impact than what it initially could. This is especially true and even dangerous when it comes to truth. As the quote goes, “repeat a lie often, and it becomes a truth”. Bill Stierle and Tom dive deep into how repetition keeps showing up, highlighting its power and why it makes something alive. Pinning it down to recent events, they discuss the ways President Donald Trump today continues to beat the drums about election fraud. They talk about the messaging of uncertainty, using anticipation, the role—or the lack thereof—of media, and more. 


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


17 Jul 2020The Value Of Bad News In Purchasing Truth00:31:33

We have reached a point where bad news has become a tool for people in power to distract us from the truly important things. We have seen this constantly in play with President Donald Trump, who seems to be living from the traction of bad news. In this episode, Bill Stierle and Tom dive deep into truth and the value of bad news. They discuss the issue involving the president and NASCAR and what it says about loyalty, truth, getting away with fake news, and marketing and advertising. Why does it seem like the president is aligning himself with the wrong side of history? Why is bad news amplified? How do we keep ourselves sane amidst all of this? Bill and Tom answer these questions and provide great insights that will help us rethink how truth is purchased through bad news.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

19 Feb 2020Protecting Mistakes To Maintain Respect And Self-Worth In Politics And Social Media00:39:10

Social media has become a form of protective barrier for people to get their need of being heard met while maintaining physical distance. As a result, people tend to be in a constant combative mode to reinforce a point of view—be that in alignment with the truth or not. Just like President Donald Trump. He meets his needs for respect, being heard, identity, and self-worth through his tweets and responses, even at the expense of the nation’s need for integrity, truth, and respect for others. In this discussion, Bill Stierle and Tom talk about the ways politicians, and even ourselves, protect our own mistakes in order to maintain respect and self-worth. They dive deep into actual online interactions that exhibit this and then touch on the need for a compassionate response in political discourse.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

11 Nov 2019Tricking The Giant: Setting The Vision00:35:46

As children, stories made us believe that after conquering your goal, you get to live happily ever after. They didn’t make it clear that after a journey of tricking giants, we’ll have to remember the vision that we started out with. After reaching the top of the glass mountain, Bill Steirle and Tom continues the story of the drummer and what he has to do in order to reach the ever after. This episode covers the necessity of setting the vision and not straying from it. Talking about the real-life scenarios of when leaders experienced having the vision and the effects of ignoring it, Bill and Tom also discuss strategies on how this mindset can be used to help solve modern problems.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

17 Dec 2019The Fine Line Between Ethical Awareness And Criminal Awareness00:34:57

In America, certain things are missing right now. The lines between ethical awareness and criminal awareness are getting blurry. What is ethical and criminal greatly depends on who perceives it. Now, if truth has been purchased and is manipulated, where can we draw the line? In this, join hosts, Bill Stierle and Tom, as they talk about ethical awareness and how it can be differentiated from a criminal mindset. They put it in terms of the current impeachment process going on and where bribery and the value of empathy are concerned. They further explain how society can restore its view on ethics and create great clarity in the United States.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

15 May 2020Truth And The Emotion Of Shock – Don’t Take The Bait00:27:32

A lot of Americans were overwhelmed with the emotion of shock when Donald Trump suggested injecting disinfectant to protect the body from coronavirus. Though a striking example, it is not the first time the president used shock, albeit unwittingly, at the podium. Bill Stierle and Tom encourage us not to take the bait. The president floats marketing ideas, even though those ideas may not necessarily be the truth. So hijacked are the Americans’ emotions that Bill and Tom see a future wherein the next president will be faced with the challenge of regaining trust in the office as a public servant.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

01 Oct 2019Diving Deeper On Each Of The Seven Kinds Of Language00:48:54

Language is a powerful tool that anyone can use in all aspects of life. In politics, it is either used well or abused smartly. In another interesting episode, Bill Stierle and Tom continue their quest of Purchasing Truth, and this time they impart to us the seven different language types and how language patterns can create a temporary behavior change. With the right tools, anyone can understand how to deal with the language in times of distress and breeze through conflict. Bill and Tom discuss some rules and laws, how they can be skewed, and be created to get down to what the truth is. Peeling through the seven language styles and categories, they show how it can relate to the way politicians like Donald Trump and John McCain present themselves to the nation.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

05 May 2020The Strength Of Collaboration: Hijacking The Truth From The President00:20:32

Millions of Americans tune in daily to Donald Trump’s coronavirus briefings expecting to hear much-needed information on the virus and the lockdown, only to be bombarded with the usual “me” narrative of how he is in charge of the situation. There is no collaborative experience in these briefings, and yet collaboration is the very thing we need the most as we go through this crisis. In this episode, Bill Stierle and Tom berate how Trump turns his briefings into cheerleading sessions devoid of substance that is actually of value to the viewing public. Clearly, it is time to hijack the truth from the president. Journalists need to get inside Trump’s “me” narrative and use it to segue into the “we” narrative to change the nature of the coronavirus briefings into something the American people can benefit from.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

28 Oct 2019Need Driven Communication00:26:36

In this day and age of technological advancement, there is an increasing awareness of how we perceive and how we are perceived by our actions. Communication should be focused more on a need to fulfill and less on the emotional reactions caused by the need. In this episode, Bill Stierle and Tom take the argument between Joe Biden and Cory Booker as an example, showing the need to be careful with the language that we use because that can trigger an emotional response in people. They also discuss how apologies are not necessarily the solution when one makes a mistake.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

20 Oct 2020Truth And A Nation In Contempt: Missed Opportunities In The Latest Vice Presidential Debate00:27:16

Are you exasperated yet? We are nearing the elections, and it seems like the nation is becoming more and more in contempt. The skill and communication on both sides of the aisle are not effective and cause more division. In this episode, Bill Stierle and Tom catch us up on the current state of the nation and where truth gets lost in using a divisive language that is doing more harm than good, especially at a time where we need more unity than ever. They discuss the latest Vice Presidential debate between Sen. Kamala Harris and Mike Pence and the missed opportunities that could have given people assurance. Tune in as Bill and Tom share their insights and more. 


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


14 Aug 2020Truth And The Road To Tyranny Part 200:45:40

When the government starts to pit freedom and security at each other as if they’re incompatible, you could easily be on the road to tyranny. Bill Stierle and Tom follow up on last episode’s conversation about tyranny and professional ethics, focusing on the issues surrounding Bill Barr’s appearance in front of the House Judiciary Committee to face questions on the Trump administration’s use of force to disperse protests. How do Barr and the Trump administration use sound bites to mislead the public from the real issue? How can such misdirection be counteracted? These are important things that Americans need to understand if they are to stay free of tyrannical rule.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

26 Sep 2019Three Stages Of Waking Up00:49:38

Gaining a greater sense of what you are feeling inside as well as the feeling of another person is an awareness not everyone possesses. In this episode of Purchasing Truth, hosts Bill Stierle and Tom present the Three Stages of Waking Up and reveal the ways to know where you fall into one of these three spots. They discuss presentations of truth and how crafty manipulations that stir emotions can hijack the truth. Their analogies and illustrations will move you to examine if you are using your adult brain or your kid brain.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

26 May 2020Fighting The Virus Of Language With The Truth00:22:24

How language is used affects the ways people can perceive and purchase truth. Of course, all people use language to meet their own needs and ends, but sometimes, the way they use language belies malice that attacks truth. Bill Stierle and Tom investigate how language is used as a virus by people in power in a way that attacks truth. If you’re interested in the ways people in power deploy language, then Bill and Tom’s conversation is definitely for you.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

17 Oct 2019Mindreading Is Overrated00:52:43

Mindreading has become so overrated that even Donald Trump is using it as a strategy. In this episode, Bill Stierle and Tom continue their discussion on mindreading and why they consider it as a glorified thing in congress. They also discuss empathy and use Mitch McConell as an example of not empathizing with more vital things like the health funding of 9/11 first responders. Moreover, Bill and Tom talk about how media is no longer making things clean anymore, especially for the President himself, how he is so used to being empathized, and how people are no longer taking it. They believe that he is exercising freedom of speech, but what he’s not doing is exercising quality of thought.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

19 Apr 2022How Speaking up on Social Media is Making America Stupid00:25:27

Is America stupid? That’s the question Bill Stierle and Tom try to answer as they dissect an article by Jonathan Haidt. Yes, more people are now speaking up but on the other hand, there doesn’t seem to be a lot of discourse going on. Bill and Tom then also dive deep into how this divisiveness and lack of debate and civil discourse is only amplified by social media. How does our language impact our message? How can we elevate our communication for learning and turn social media into a platform for the exchange of ideas instead of clash?


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

29 Nov 2019American Values And Purchasing Truth00:43:36

Respect should be earned and not just given easily. In America today, as in the case of Donald Trump seated as President, it would seem that the person with the loudest voice gets the most respect from the people. Current politicians capture the nation via empathy and confident self-marketing, and people are subtly hijacked of their American values and true freedom to choose. Listen to this episode as hosts Bill Stierle and Tom discuss how we must be careful to separate confidence from integrity and respect.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

05 Jan 2021The Flat Earth Mindset And The True Impact Of The Pandemic 00:39:58

The year 2020 has been defined in large part by the COVID-19 pandemic. Despite its obvious impact on the world’s economy, health and well-being, there are still people who routinely underplay or even deny the existence of the threat. It’s an amazing testament to the selectivity of the human brain that a person can literally sit a few blocks away from a food line and still think the virus “isn’t as bad as some people made it seem.” This is due to the same quirk in our brains that explains the many people who believe that the earth is flat. Bill Stierle and Tom begin this episode with a profound discussion of how this mindset prevails in many Americans and how it causes a conflict between the need for safety and the need for freedom that shouldn’t even be an issue for us. Listen in and reflect on how we can enable ourselves and the nation to deal with this massive problem more effectively. 


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


10 Aug 2021The Demon-Haunted World: Carl Sagan’s Prediction for 202100:26:34

In 1995, an astrophysicist by the name of Carl Sagan wrote a book predicting how the population would continue to pursue truth in a technology-driven world. Unbeknownst to many, his predictions from twenty-five years ago are exactly our reality today. On today’s show, Bill Stierle and Tom break down an excerpt from Carl Sagan’s book, The Demon-Haunted World: Science as a Candle in the Dark. They discuss the main points of his prediction and the impact technology and the monopoly of power have on how people find and advocate for truth. Pertinent to this, they also delve into the implications of the billionaire space race and the division in how people are viewing the election fraud controversy. Stay tuned to hear more about Carl Sagan’s unsettling revelation.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


30 Jun 2020Truth And Healing00:22:51

Human beings transfer trauma. When violence takes place, it moves down the line until someone decides that they’re not passing it down. This transfer of trauma is generational, and we’re only just beginning to see its effects. This explains why the death of George Floyd sparked so many protests and looting. On today’s show, Bill Stierle and Tom shine a light on this transfer of trauma and how we can stop it and start moving along the path of truth, healing, and restoration.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

07 Jul 2020Truth And “Only The Sound Bite Counts”00:31:18

It’s one thing to campaign for office using sound bites and quite another to engage in sound bite governance. Yet that seems to be a normal thing that some of our leaders do, and the conservative media is helping them get these sound bites across. The sound bite gives these politicians a message that is very easy to promote and readily reinforces the bias and loyalty of their supporters. Whether it’s Donald Trump and his “Kung Flu” label, or Louie Gohmert politicizing the Justice Department, or Rudy Giuliani accusing the Black Lives Matter movement of wanting to steal your houses, the people who use these catchphrases care less about the truth than they do about rallying the support of their mob. Join Bill Stierle and Tom as they expound more on this topic in this conversation.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

14 Sep 2021Think Before You Speak: Words Matter and Influence the Way People Think00:50:29

Words matter. The words that are coming out of your mouth, your parent's mouth, the President's mouth: They all matter, and they impact people. The huge anti-vax issue in the United States is a good example of this. People are being influenced in their behavior and health because of what a few individuals say about the vaccine. Things would go better if people would be more careful with what they say because the truth is in the ears of the listener. Whatever you hear, it will actually be up to you to believe or not. Join your hosts Bill Stierle and Tom as they talk about the power of words. Learn how the COVID situation isn't going to change if the narrative keeps going this way. Learn how to be informed and to believe in the narrative that serves you today. 


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

10 Dec 2019Doubling Down On The Team: Moving The Ethical Line00:42:45

In the events regarding Donald Trump’s impeachment investigation, Republicans seem to be purchasing the truth, trying to move the ethical line, in efforts to protect Trump’s integrity. Quid pro quo or bribery, the real question is, how far do we bend the truth and blur the lines of political ethics? Listen to this episode as hosts Bill Stierle and Tom review Trump’s and the Republicans’ identity in the impeachment hearings.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

19 Feb 2021America's Silent Civil War: Our War Of Ideologies And Its Cost To Truth00:39:15

Most Americans like to think of themselves as ideologically-free and treat “ideology” as a dirty word that they would never apply to themselves. But the fact that there are polarities in the country over this and that issue is the strongest indication that we live and breathe ideologies. There is a silent civil war going on – one that is fought in the realm of ideas and belief systems. It is a war where both sides hold on dearly to their biases as if their lives depended on it. We see this all over the place, from pro-Trump vs. anti-Trump, Republican vs. Democrat, socialist vs. capitalist – the list goes on. Listen in as Bill Stierle and Tom make the case for why we should learn how to live with these polarities and engage in healthy dialogue so that we can move together as a nation without the risk of descending into an actual civil war.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:


15 Oct 2019The Influence Of Identity And Mind Reading00:49:10

The influences that you have gained from others or our environment are forms of investments. This episode tackles how the influences we have gained affect our identities. Together with that, Bill Stierle and Tom talk about mind-reading and show how this is amplified in the legal and political aspect by citing Hilary Clinton being grilled on Benghazi. Tolerating mistakes for the sake of team identity is an example of truth being hijacked. With this idea, we can learn more from Bill and Tom’s insights on how the influence of identity and mind-reading has justified mistakes and how it is all overrated.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

15 Dec 2020The Victimhood Culture: Using Tragic Sympathy To Replace The Truth00:41:10

Language and communication are fickle things. It changes over time, depending on where you sit. We can see it now with President Donald Trump, sitting in a very different place than where he has been in the past. In this episode, Bill Stierle and Tom tackle this in relation to what the President said at the rally in support of Republican senators Kelly Loeffler and David Perdue. Pointedly, they talk about how he used the victimhood culture in his languaging, using it to purchase truth for his favor. Bill and Tom then discuss the role of the media, the fairness narrative, how tragic sympathy replaces truth, and more.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


12 Nov 2019Using Communication To Wound Or Heal00:36:35

Communication is being used either to wound or heal, especially in the political context of the United States. In this episode, Bill Stierle and Tom tackle how politicians can create the most amount of damage through what they say or how they communicate just because they can, versus how they can help ease and speed up the healing of a wounded nation, race, group, or individual through communication that has many voices or a multi-faceted perspective. They also touch on the authoritarian mindset and how this mindset is wounding America for the benefit, ego, and status of one person.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

30 Sep 2019Truth And The Problem With Labels00:47:15

It’s an okay start to label something because it can help us understand or get a hold of what the other person is saying. The problem with labels is that it’s something that causes people to escalate a conflict. In this episode of Purchasing Truth, hosts Bill Stierle and Tom talk about truth and labeling, specifically the negative side of labeling people most especially in politics, using how Donald Trump labeled the immigrants at the Southern border as an example. They also get down on insurance and branding and how it relates to political branding.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

03 Jul 2020Truth And The Trump Tulsa Rally00:35:51

Contrary to Donald Trump’s grand expectations for the Tulsa Rally, the event turned out to be a dud. From the 1 million RSVPs Trump claimed to have received for the event, just under 6,200 people turned up in this highly-marketed mass gathering at the Bank of Oklahoma Center. What will this imply for Trump’s popularity narrative and his presidential campaign as a whole? How will this affect Trump’s image of strength and popularity among his supporters? Bill Stierle and Tom talk at length about how this flop has affected Trump’s marketing campaign and what Joe Biden’s camp can do to capitalize on it. Listen as they analyze Trump’s camp’s attempts to repurchase the truth to their advantage and how these will ultimately fail to prevent the truth from seeing the light of day.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

25 Jan 2022Purchasing Truth: A Look Behind the Scenes01:06:34

Bill Stierle and Tom get into tons of in-depth discussions about various topics to prepare for the Purchasing Truth podcast. Sometimes, they are so compelled with their conversations behind the scenes that they wish they had the record button on. And they did that with one of their brainstorming sessions. Listen to this jam-packed discussion from December 2021 that is simply too good not to share, giving you a sneak peek of how they produce just a single episode. Bill and Tom talk about why most Americans are unhappy with how the Biden Administration is handling the economy despite being the strongest in the world today. They also dive into the division caused by the Big Lie, explaining how it will continue to thrive if people disregard logical reasoning in favor of emotional impact.


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

21 Jul 2020How The Biden Campaign Can Use Trump’s Taxes To Reveal Truth00:30:26

What does Donald Trump’s Supreme Court defeat over the issue of his tax returns mean for justice, fairness, and integrity in America? Bill Stierle and Tom give their take on whether the president can use the immunity card to continue evading the subpoenas from the House of Representatives and the Southern District of New York. They also discuss the possible avenues through which Joe Biden’s camp can benefit from this situation. As the nation prepares to decide whether to give him a second term or not, Trump is once more put into the spotlight. Why does he evade the subpoenas? Does he have anything to hide? The truth is yet to come out, but Bill and Tom believe that it eventually will.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

25 Aug 2020The Kamala Harris Candidacy And The Truth About American Identity00:25:54

Joe Biden’s announcement that Senator Kamala Harris will be his running mate for the 2020 election has stolen the news cycle for several days, much to the consternation of Donald Trump’s camp. This is not going away any sooner, either, as this candidacy presses on the throbbing sore of racial relations in America. Bill Stierle and Tom discuss how Kamala’s candidacy pits the Trump supporter’s idea of “American identity” with the reality of racial diversity in contemporary America. They also talk about how Biden and Kamala presented themselves during their debut and what they could have done better to deliver their message across more effectively. This is going to be an interesting election year that will once more put into the spotlight the difficult questions that Americans would rather dodge. This debut is a start.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

17 Apr 2020Coronavirus Briefings: Why Journalists Need To Reduce Emotional Reactions To Bring Out The Truth00:54:13

More than ever, we need better and truthful communication from our leaders about the COVID-19 pandemic. Disappointingly, what we have are Coronavirus briefings full of unhealthy dialogue between President Donald Trump and the journalists. In this episode, Bill Stierle and Tom dive deep into the current virus communication and how truth is purchased in that process. As frustrating as the situation is, journalists need to know how to work around the President’s way of communicating, recognizing that he has limiting beliefs and that they need to reduce emotional reactions. Bill and Tom set up scenarios that show better ways of communicating, highlighting the importance of being emotionally sober to bring out the truth.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

28 Apr 2020Scapegoating And Purchasing Truth Part 200:39:13

The scapegoating strategy has been a go-to tactic of many powerful entities to hide their truths. In this episode, Bill Stierle and Tom talk about the missing factors in the skills of journalists that’s needed to expose illusions. They talk about simple yet innovative methods that can be utilized to expose the lies while showing empathy. Learn Bill and Tom’s insights on how President Trump’s belief system works and know how his words should be understood and broken down. They also emphasize the importance and benefits of stopping the lying narrative in order to bring out the truth.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

28 Sep 2021The Chain Of Command In Truth: A Dive Into Peril00:27:59

Have you ever wondered what happened during the events that happened on January 6 and thereafter? Where does the truth stand when it comes to the attack on the Capitol? Bill Stierle and Tom discuss the truth and the chain of command in the government by diving deep into Bob Woodward and Robert Costa’s book, Peril. They discuss all sorts of different perspectives on the book, including the revelations that came out after January 6th and the insurrection that happened during the transition from former president Donald Trump to President Joe Biden. Tune into this episode and learn valuable insights to ponder on and help you understand the truth behind the chain of command in the government and the key people that affect it, be they from inside or outside of the rule of law.


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

25 Mar 2020The Purchasing Of Truth During Super Tuesday00:37:41

A person in power has hijacked and purchased truth when it has deeply penetrated people’s beliefs and biases. No one has done that better than Donald Trump, who seems to be gaining strength among his supporters. Figuring out why he has been gaining steam, Bill Stierle and Tom discuss the idea of the group versus the individual. They talk about how it plays not only in the case of Donald Trump but also to the rest of the candidates. At the core of it is the language used. Bill and Tom explain that deeper in the context of Super Tuesday between Bernie Sanders and Joe Biden.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

10 May 2022Understanding Domination Paradigm through the Roe v Wade Leak00:21:32

Politico published a leaked draft ruling of the US Supreme Court that overturns the landmark Roe v Wade decision protecting women's right to abortion. This brings Bill Stierle and Tom's discussion towards the domination paradigm. The two discuss how people of authority tend to overpower others, killing individualism and one's ability to decide for themselves. Bill and Tom talk about how conservatism in the United States is slowly turning into power play and how the domination paradigm applies to other current events, primarily the Russia-Ukraine War.


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

15 Jan 2021How Empathy Lines Could Have Saved (And Shortened) Trump's Perfect Phone Call - Part 200:42:03

When everyone thought President Donald Trump couldn't surprise us any longer we hear his recorded phone call with Georgia's Secretary of the State Brad Raffensperger. Many are flabbergasted at the length of the call and with its borderline mob boss feeling. The course of the call could have been changed (and dramatically shortened) if empathetic communication had been put into good use. Bill Stierle applies his knowledge in communication to dissect Raffensperger's responses to the President, explaining where empathy lines could have been inserted to possibly alter the conversation's tone. Meanwhile, Tom reflects on how this one-hour conversation could add yet another smear to Trump's image, atop of his poor pandemic response and the undermining the weight of his many pardons.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


01 Nov 2019Truth Vs. Facts00:30:28

With the ease and accessibility of different media platforms, being a victim of fake news isn’t anything new, whether it’s political, religious, or the life of celebrities. The truth which was once absolute can now be bent and changed. Bill Stierle and co-host Tom talk about the real-life effects when the truth is obstructed from the public eye. This episode covers how people of influence have used this strategy to gain favorable outcomes for their party. Bill and Tom also touch on how publicity and the media play big roles in why the facts are being altered and sometimes even hidden.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

31 Oct 2019The Impact Of Violence On Truth00:34:04

In the aftermath of yet another school shooting, we delve into mental health and its effect on families and children. The truth of it is that there are certain violence and certain truth that arises from the words that we use. We need to be able to recognize the language we use and how that impacts our outlook on life. In this episode, Bill Stierle and Tom attempt to take commonly used words and find them alternatives that fit better and are easier to understand. They also touch a little bit on gun control and how to go about it in a way that is beneficial to the entire nation.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

23 Feb 2021The Leadership Vacuum Of Donald Trump’s Second Impeachment00:35:07

As the Senate is about to commence Donald Trump’s second impeachment trial, it has become clear that the former president is willing to throw his supporters under the bus to escape culpability in the Capitol storming incident. What does Trump’s “bad apples” argument say about his leadership? In this episode, Bill Stierle and Tom discuss the leadership vacuum that is taking form as Trump’s place in history is being debated. Just how valid is the “bad apples” argument? How is it going to affect Trump’s image from the perspective of his followers? Join in the discussion and reflect on what this means for the prospects of unity in the highly-polarized political atmosphere we live in today.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:


04 Nov 2019Money And Truth00:43:14

Money influences everything in our world today. It can even purchase truth. In this episode, Bill Stierle and Tom dive into money and truth and how the rich and powerful alter truths, decision-making, economies, criminal justice systems, political systems, and businesses with the use of money. Learn about the unsettling truth in our world of how people create truth that allows people in power to excuse the wrong they’ve done and manipulate the masses to believe a lie disguised as truth. Bill and Tom also touch on people or groups in power purchasing the truth by broadcasting influence and how this affects the masses.

Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

13 Dec 2019Perspectives Through Team Identity00:38:05

With the evidence presented in the news on the Donald Trump impeachment hearings, Republicans who voted for him seem to exhibit a kind of “team identity,” a level of loyalty which they are committed to. No matter what, whether right or wrong, human beings tend to hold onto what they have invested emotionally and mentally. Listen to this episode as hosts Bill Stierle and Tom discuss the psychology of the “team identity” relating to the current Trump scandal.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

11 Jan 2022The Dangers of Americans’ Addiction to Fast Food Language00:32:41

Human beings are easily affected by the fast food word salad that marketers, politicians and media use, and Americans are no different. We are addicted to cheap, "fast food" language in place of healthier language, and remain unaware that fast food language is designed to outrage and indoctrinate. Join in the conversation as Bill Stierle and Tom discuss how CNN, Fox News, and other media outlets litter the truth with their opinions until the listeners are left grappling in the dark because they can no longer distinguish what are facts and what are opinions. We need to pay attention to what our leaders are saying and how close it is to the truth. Tune in to recalibrate your thinking closer to the truth!


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

23 Apr 2021The Impact of the Hailstone Principle in Today's Society00:32:56

A few words in a catchphrase can gain weight if they are repeated over and over again, gaining momentum, and causing a huge impact once they hit the intended recipient. This hailstone principle is a popular strategy in marketing, allowing businesses to convey their message to the audience without the need for lengthy materials. However, it can be used beyond brand building into influencing population behaviors in other realms. Bill Stierle and Tom go deeply into how many politicians take advantage of the hailstone principle to solidify their movements, ideologies, and platforms. This strategy is evident in the still-roaring battle over claims of fraud in last year's presidential election. Bill and Tom discuss the hailstone principle's effect on government fundraising programs, immigration policies, and the way politicians create their own "branding.”


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

28 Jan 2020Agreements, Laws, & Beliefs – Part 2: The Winner Mindset00:34:26

Boosting respect, recognition, and self-worth are what most power-seekers do to ensure their place in the world. When these are sought, certain laws are exercised, beliefs put to the test, and truths are challenged. Hosts Bill Stierle and Tom discuss the importance of choices and how the younger generation should be taught how to fight for them. They also talk about how choices can affect violence and awaken the winner's mindset, which is seen in Iran and America’s conflict. There is a race to the top on who will win in the respect and fairness battle, and Bill and Tom are here to shine light on this global event.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

07 Aug 2020Truth, Expertise And The Tenets Of Trust00:46:54

One of the most insidious things people can do with power is the ability to use “expert” authority to sway the masses to their version of the truth. This is certainly the case with the viral video of doctors in lab coats talking about Coronavirus and making claims that there is a cure for it and that there is no need to wear masks – contrary to what the Centers for Disease Control and Prevention and other experts are saying. The video quickly became viral hours after release and Donald Trump even shared several versions of it on Twitter. The video was taken down from every major platform for spreading misinformation – to the consternation of some people, specifically Trump’s hardline supporters. Why were these “experts’” opinions squashed? Why was their “expertise” repressed? Bill Stierle and Tom anchor this episode’s discussion on this burning issue.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

21 Aug 2020Truth And The Potemkin Village00:44:51

A “Potemkin village” signifies any deceptive or false construct, conjured often by cruel regimes, to deceive both those within the land and those peering in from outside. Scarily familiar? We may be experiencing this in America right now, especially with the way truth is being purchased. In this episode, Bill Stierle and Tom dive deep into the stark similarities between how we are doing now and the Potemkin village. They then talk further about how the media is creating a Potemkin village for Donald Trump on a daily basis, especially now with the pandemic.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

04 Oct 2019Hijacking Truth Through The Guilt, Blame, And Shame Cycle00:54:15

How Donald Trump has succeeded in his campaigns boils down to the truth being hijacked. This episode deviates a bit from purchasing the truth because it focuses on hijacking it through the particular lenses of guilt, blame, and the shame cycle. Bill Stierle and Tom shows us how others are already being hijacked by the truth but do not see or realize it. Because of tactics done by politicians like Trump, democrats have no ability to break out of the shame cycle and stare it down. Brace yourself for more interesting facts about the truth as Bill and Tom discuss further on proportionalizing truth and how Mayor Pete Buttigieg, being labeled by Trump himself, has dismantled the label and provided an adult response.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

03 Oct 2019Clarifying Our Perception, Perspective And Proportion00:42:38

In recent episodes, we have been breaking down the Three Ps of Purchasing Truth. Today, Bill Stierle and Tom dive deeper into perception, perspective, and proportion. They intently discuss each and how it all relates to influencing the truth. With a visual representation of how perspective can alter the truth, they help guide you through more tricks on how to elevate what is true. They then use the concept of the cylinder to show how proportionality can be amplified in an untrue manner. Bill and Tom share more about the Three Ps, including how the NRA illuminates their perspectives to the way they want people to see.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

29 Mar 2022Why Trump is Better than Putin with Making Marketing Messages Stick00:27:19

Marketing your message as a politician is key. This is the reason why Donald Trump was able to get 74 million people to vote for him. Trump knows his message and he's been refining it through every rally. Whether you like it or not, Trump is better at making messages stick than Putin. Join Bill Stierle as he and Tom talk about brand messaging in politics. They go through the Russian invasion of Ukraine and how Putin's narrative differs from Trump's. Learn how Trump crafts his messaging and how to stand up to it. 


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

02 Nov 2020The Overarching Message Of The Second Presidential Debate The Mainstream Media Did Not Cover00:38:32

The Second Presidential Debate between Donald Trump and former Vice President Joe Biden has been the hot topic these days, just as it is so. However, even with the coverage by the mainstream media, there is still so much that has been missed. In this episode, Bill Stierle and Tom got us covered as they discuss the bigger point of what the debate really accomplished and could have accomplished for each candidate. They talk about each of the candidates' purposes of coming into the debate and the messages that landed in the voters' minds. They also discuss how truth is used in one’s favor and where doubt and skepticism were thrown. Don’t miss the overarching message of the debate, one that especially mattered. 


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


04 May 2021Tucker Carlson and The Power of Controversy00:23:13

Tucker Carlson said “If you see a child wearing a mask, call the police because that’s child abuse.” Who would’ve thought that saying something controversial would actually be considered as a marketing strategy? Tucker Carlson, whether you like it or not, knows how to rile up an audience. Businesses these days would intentionally spout controversial statements just for attention. As the saying goes, “Any press is good press.” Learn how to harness the power of being controversial with your hosts, Tom and Bill Stierle, who are more than ready to tackle some controversial statements.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

10 Jul 2020Truth, The Sound Bite, And The Overton Window00:41:29

We live within a society that is highly polarized in most political issues. Straddling this left-right dichotomy is the Overton window, which represents the range of policies that are acceptable to the mainstream population at a given time. But what happens when you’ve got marketing people in the office? You might see sound bite marketing being used to pull the center of the Overton window towards their side of the spectrum. In this follow-up to the previous episode on sound bites, Bill Stierle and Tom discuss some of the ways that Donald Trump and other politicians are steering policy into a direction that favors their interests. Touching on some prominent polarizing issues such as the Louisiana abortion debate, COVID-19, and mail-in voting, Bill and Tom dissect the administration’s tactics in manipulating the truth to make extreme policies seem normal.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

15 Jun 2021Truth and The Great Replacement Conspiracy Theory00:28:29

The January 6th Capitol insurrection was a divisive moment in recent history that has scarred the country’s heart and soul. Changes in society have spurred many to believe in the great replacement conspiracy theory, yet what is it, really? Our host Bill Stierle and his co-host, Tom, discuss the events of January 6th and the surprising results of the research of Mr. Robert Pape on the insurrectionists. Bill and Tom analyze why the events of January 6th happened: Join in as they look at things from a different perspective and share their insights on these events.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

16 Oct 2020Is The Trump Era Over? The Truth About Having A National Breakup00:31:23

Are we going through a national breakup? Whether you look at it as a nation being torn apart between Republicans and Democrats, or as a nation struggling to break away from the president that it placed in power, there are so many parallels between what is happening in the country right now and what happens in a marriage that is already on the rocks. Bill Stierle and Tom trade their insights about these parallels and discuss how the way things are going is going to affect Donald Trump’s bid for reelection. The upcoming elections are going to be a defining moment in American history. Will the people carry on in this toxic relationship with Trump or will they finally go through a divorce and pick the pieces up without him? If they do so, will it be for the better? Listen in and find out.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


03 Dec 2019Purchasing Truth And Triage00:38:31

There are some things going on in the US political climate that illuminate the different ways truth can be purchased. One such example is the recent closed impeachment trial for Donald Trump. The said hearings are being doubted by some for being too private, and the issue has been hyped by the media. Join hosts Bill Stierle and Tom as they take a closer look at the Donald Trump impeachment events, the real quest for truth, and how those who voted for Trump cling loyalty to their vote despite the evidences that have been presented.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

07 Sep 2021How the Media Structures News: Disinformation vs. Misinformation00:31:17

Is the media tailoring the news to misinform or disinform? In today’s episode, Bill Stierle and Tom discuss how information is being portrayed in light of the recent events with Florida’s COVID surge and the decision not to implement mask mandates. Information is all around us and is something that constantly circulates. But whether or not the information we receive and give out is truthful is harder to discern. Bill and Tom dissect the difference between misinformation and disinformation using statements made by public officials in recent news as prime examples. They also discuss the importance of structure and narrative and how it can create distance from the truth if done poorly, whether strategically or not. Keep your ears glued to hear more about their views on what’s happening and the media’s responsibility in spreading information.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

06 Jul 2021A Seed of Doubt Can Purchase the Truth00:29:04

A seed of doubt can purchase the truth. In this episode, Bill Stierle and Tom discuss the right-wing website, Revolve, and how it implied that the FBI planned the January 6th attack. It planted skepticism by posing multiple questions to the readers. In doing so, it leads readers away from knowing whether the accusation is true or not and instead makes you focus on the hypothetical. Didn’t we see this in the early 2000s when the auto industry conspired to put out messaging that planted seeds of doubt into people's minds about electric vehicles, and they managed to kill the budding industry? Join in the conversation and be vigilant regarding doubt and skepticism. 

Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

03 Mar 2020Democrats' Needs For Inclusion00:52:34

Who is the superior party in the government? Regardless of who you prefer, the one that has more control is superior. Today, Bill Stierle and Tom talk about Democrats and inclusion. The Republican party has been making loud noises for quite some time, thereby prompting others to scream to have their needs recognized. Discussing Bernie Sander’s speech about his progressive agenda and letting everyone vote, they highlight on the importance of staying out of binary thinking and recognizing how Republicans have painted themselves into a catastrophic corner. It is evident that the Republican’s narrative about justice and fairness directly counters the primary needs for inclusion, cooperation, and harmony that the Democrats are looking to meet. Immerse yourself in this interesting conversation as Bill and Tom share their insights on how people who voted for Trump are stuck in a binary option, and so much more.




Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

24 Sep 2019The Brain And Purchasing Truth00:38:42


Making wise decisions for ourselves has become a difficult ordeal these days especially with all the distractions seemingly influencing us. In this episode, Bill Stierle and Tom present some very interesting facts about how our brains are bent to believe things that others want us to believe. Using the elephant metaphor, they open our eyes to how people of influence steer us towards their branding schemes. Using Donald Trump and Bill Clinton as examples, they discuss how the former is taking branding to a whole new level. Join Bill and Tom as they dive deeper and compare this manipulation to how socialism has been used as a tactic by the enemy and how our brains can be easily tapped.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


29 Sep 2020The Pied Piper Of Social Media: Where The Truth Gets Lost, Part 100:22:10

It can be very frustrating how people can believe and say the things that they say which are one-sided without even looking at the truth. Worse is when they broadcast it on social media and are influencing people to believe the same. Today, Bill Stierle and Tom explore this Pied Piper of messaging, and specifically look at the way some people are challenging Joe Biden’s mental capacity when it’s also evident from the last four years to suggest that President Trump is off in terms of the pendulum of mental fitness. Truth can so easily get lost. Make sure you’re not following the Pied Piper. 


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:


23 Nov 2021Corporate Patriotism: Marco Rubio’s Challenge To Business Leaders in America00:23:16

Is corporate America becoming less patriotic by identifying as a “citizen of the world”? In today’s episode, Bill Stierle and Tom share their thoughts on Florida Senator Marco Rubio’s “inflammatory” piece for The American Conservative discussing a Marxist revolution in corporate America. The op-ed contains claims against this shift which paints all corporate leaders as anti-American. The two ponder on the intent and implications of Rubio’s statements and share their take on the new generation's perspective on politics. Tune in as they dissect the piece and expound with their own take on the matter. 


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

24 Apr 2020Scapegoating And Purchasing Truth, Part 100:33:07

In this episode, Bill Stierle and Tom discuss the narratives amidst the Coronavirus pandemic, particularly the White House press briefings on COVID-19 and Donald Trump’s participation. Get to know Tom’s take on how the president is purchasing truth and the scapegoating he is doing by assigning blame or completely ignoring the issue altogether. Bill dives into the way the Press Corp is pursuing information and their lack of preparation knowing how the president attacks these kinds of questioning. Learn what could be a better way of questioning to disarm the landmines and get the president to work and to own something.


Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

31 Dec 2019Truth Scale And Creating Beliefs00:41:32

Politicians and the media have made use of language to create false beliefs and illusions, especially with regards to Trump’s impeachments proceedings. Do you have a keen ear to determine which leads you away from the truth? In this episode, let host Bill Stierle and co-host Tom enlighten you on how to filter statements you hear and read through the lens of the Seven Levels of Truth. Discover how a simple observation can be skewed and manipulated to disinform and distract you.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

23 Oct 2019Accepting VS Judging: Creating Civil Discourse00:53:32

Everyone has the freedom to hold on to their own truths and beliefs, but how they react when meeting others with contradicting ideas defines the difference between being accepting or judgmental. In this segment, host Bill Stierle and co-host Tom dive deep on the challenge of having a civil discourse with others about sensitive subjects, political or otherwise. They discuss the ‘how’ and ‘why’ of closing conflicts as opposed to speaking in the language of hypocrisy. Make connections despite disagreements and see the human being in everyone in this episode.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

08 Nov 2019Tricking the Giant: The Hag’s Tasks00:47:23

When we reach the glass mountain, we’re suddenly faced with challenges that we need to conquer. In this episode, Bill Stierle and Tom go back to the story of the drummer as the hag was giving him tasks. In each of the tasks, he is ready to give up until a woman comes along and helps him. Bill and Tom relate this to the presidential candidates and their respective campaigns, reiterating the importance of having a vision and delivering the vision right. They also discuss spacing the message in such a way that it becomes a possibility, not merely an idea to be forgotten.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

18 Jan 2022Truth and The Music Man00:20:07

Truth is often the enemy of the music man. Truth exposes the cracks in the marketing message of political pundits, yet why are we leery of the truth? Bill Stierle and co-host Tom look at how people can choose to believe in a marketing message couched in familiar terms, even when it is in opposition to what is true. We take an unflinching look at how Donald Trump uses marketing and engagement to stoke the public opinion despite a losing legal battle and why people are often convinced by his message. Take a dive with Bill and Tom as they explore truth in modern times.


Love the show? Subscribe, rate, review, and share! https://billstierle.com/podcast/

16 Apr 2021The Infrastructure Bill Debate: How Should Infrastructure be Defined?00:33:04

The United States needs certain structures for it to run effectively, but it seems like the nation doesn’t necessarily agree on what constitutes infrastructure. For the Republicans, the proposed infrastructure bill is nothing but a government spending spree. For the Democrats, the bill is critical for facility buildup and also for job-creation. What we have as a result is a debate where one side is trying to limit the definition of infrastructure into a narrow category, while another side is trying to make it as inclusive as possible. Just how broad can we get when it comes to infrastructure? Which projects should be seen as essential if we are to consider future development? Listen in as Bill Stierle and Tom share their thoughts on this pressing issue.


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

08 Jun 2021Integrity And Accountability Under Attack – Do You Believe America Will Care About The Truth Again?00:47:05

Taking a close look at our government and politics can pull out a lot of dirt. With everything that’s happening in the country right now, do you believe that America will care about the truth again? Bill Stierle and Tom get into a hot discussion about the issues surrounding the country and how disconnected the government and businesses are from integrity and accountability. Both entities would rather protect their brand names and the institution, than to be held accountable for something they didn’t do correctly or well. Along with these different societal groups, Bill and Tom believe that we as a people are not learning from past issues and that people are often saying and doing things that are out of alignment with integrity. If all of this continues, what type of values do you think America is going to step into? 


Love the show? Subscribe, rate, review, and share!


Join the Purchasing Truth Community today:

02 Jun 2020Purchasing Truth In The Time Of Trump And Hydroxychloroquine00:25:11

As the President of the United States of America, Donald Trump wields a lot of power, and with that power, he has hijacked truth and the use of language. With his touting of hydroxychloroquine as some sort of miracle drug to fight COVID-19, President Trump has set a potentially lethal precedent when it comes to pursuing truth. Bill Stierle and Tom discuss the repercussions of President Donald Trump’s statement on hydroxychloroquine on the truth of the COVID-19 pandemic. The power to arbitrate and declare truths on a stage as public as the President’s is a great responsibility so it is essential for the people to remain vigilant and watchful.



Love the show? Subscribe, rate, review, and share!

Join the Purchasing Truth Community today:

Améliorez votre compréhension de Purchasing Truth avec My Podcast Data

Chez My Podcast Data, nous nous efforçons de fournir des analyses approfondies et basées sur des données tangibles. Que vous soyez auditeur passionné, créateur de podcast ou un annonceur, les statistiques et analyses détaillées que nous proposons peuvent vous aider à mieux comprendre les performances et les tendances de Purchasing Truth. De la fréquence des épisodes aux liens partagés en passant par la santé des flux RSS, notre objectif est de vous fournir les connaissances dont vous avez besoin pour vous tenir à jour. Explorez plus d'émissions et découvrez les données qui font avancer l'industrie du podcast.
© My Podcast Data