Public Sector Marketing Show (Joanne Sweeney)

What is your organisation’s instant response when you are faced with negativity on social media?

Do you even react?

Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth.

In this episode I discuss:

• How to handle negativity and trolling on social media
• Why you shouldn’t build your strategy on the 1%;
• Why the public must be listened to and how to do it;
• I speak to Tony Rino, who has published an article in the McMaster Journal of Communication on this very topic.

So stay tuned!

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience.

It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day.

Coming up in episode #76

• Why public sector leadership need to role model great digital communications
• The social media manoeuvres being made by public sector marketing pros in an ever-changing landscape
• How to get the truth to rise to the top of the social web in the age of disinformation
• Innovation in public sector case studies

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

I love undertaking social media and digital marketing audits. Deep diving into the data and answering the questions my clients and students have about their online performance - from social media, to ads, video, and content. 

But in creating those audits, I often do a comparative analysis with similar organisations in that sector. 

This is when the mood dips and 'comparisonitis' sets in. 

So, in this episode I want to talk more about why comparison kills creativity in digital marketing and why you should mind your own digital business to succeed online. 

Coming up on the show

• What does a competitor analysis tell you?
• Why setting your own goals will serve you better for growth online 
• How to communicate your own success to your management team 
• Steps to take to complete an audit and set goals
• I interview Jason Howley of Philomedia about digital data analytics

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 

2024 is the year of AI isn’t it?

If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. 

But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week. 

But as always, I am here to try to help you take the first or next AI step, so, let’s dive in.

It’s that time of year to share my social media predictions for 2022. But my predictions are specifically aimed at those of you working in government and public sector.

Coming up in today’s show.

• Are you a social media savvy public sector pro? Find out!
• 10 social media predictions for public sector 
• We end the year looking at the state of social media with Andy Lambert of ContentCal as we bring you the final Social Media News Show of 2021
• Gear up for your own 2022 social media strategy with my free webinar in January

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.

Coming up in the show:

Why you must put trust at the centre of your digital communications strategy.

• Thank you for tuning in to this show which is all about how trust and transparency is the number one currency in the Digital Age.
•  I interview Sharon Campbell, Deputy Head of Communications at Trinity College Dublin. She tells me how they put reputation and public trust at the centre of their social media strategy, especially during COVID-19.

In social media news:

o  Instagram says it will show Stories and posts from health bodies more prominently in user feeds

o  LinkedIn launches Polls and virtual event features

o  Facebook introduces personalised avatars

• I share my top tool to engage in social listening to take the temperature of public opinion around your public sector or government agency

Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns.

It’s a booming business in the commercial world and in 2022 its expected brands will spend over €15 billion on influencer marketing.

It’s also become a mainstream form of digital marketing as we see individuals, we follow sharing experiential reels and TikToks of their new favourite make-up, athleisure line or health supplement. 

But what role can influencer marketing play in government or public sector communications? Or does it even have a role? Well, that’s what we are going to investigate in today’s show. 

Coming up in episode 50:

• Can public sector engage in influencer marketing?
• How to approach influencer marketing as a government or public sector agency.
• I speak to Sinéad Carroll, founder of Irish Blogger Agency, Ireland’s dedicated influencer marketing agency. Home to 600+ bloggers, vloggers, content creators and social media influencers with a combined reach in excess of 11million.

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol online, it does remind us that standing up to online abuse is required by all sectors.

Often there’s a fine line between freedom of speech and hate speech. But both are not two sides of the same coin. 

In today’s show I’m looking at:

• > Identifying the signs of online abuse and what we can learn from the Two Johnnie’s #GAAcatfishing stories 
• > How to manage online abuse 
• > I speak to National Women Council of Ireland researchers Claire McGing and Valesca Lima, who have developed a social media toolkit for political parties with practical steps to support female colleagues online

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Social media is mainstream media. It’s no longer the poor relation of TV, radio, newspapers or web-based media.

In 2021, public sector and government marketing pros shouldn’t ask, ‘will we fully embrace social?’, you must ask your team ‘how will we master social media this year and be a leader in the public sector?’

In episode two of The Public Sector Marketing Show I share the trends, tactics and team structure you need to master social media this year. 

We also hear from two public sector pros who give insights into how they have embraced social media.

You’ll even get access to my free webinar on how to develop a social media strategy.

If you’re going all in with social media in 2021 then stay tuned to Episode 2 of The Public Sector Marketing Show hosted by Joanne Sweeney.

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Episode 100 of the Public Sector Marketing Show!

It's Episode 100, and we're celebrating in a big way!

Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personalization across platforms with chatbots and content recommendation systems.

We dive into all things public sector marketing and answer questions live!

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy. 

• I share the innovative projects we are working on with our public sector clients 
• A digital transformation strategy 
• I interview Barry Lowry, Chief Information Officer of the Irish Government about Ireland’s digital transformation ambition.

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

The Facebook dilemma over organic reach is one that really challenges marketers. Is it still relevant and what do we do about the organic reach problem on the platform? 

Coming up in Episode 23 of the Public Sector Marketing Show:

• The role of Facebook in Public Sector Marketing in 2021    
• How to increase organic reach 
• We’ve got our first subscriber question for the consulting segment 
• I interview Caitlin Jinks, a Public Sector social media specialist from Adelaide, who ran a policing Facebook Page with over one million followers

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. 

Are you surprised I’m talking about TikTok again?

No, don’t be. 

They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!

So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks. 

Because, there are many government and public sector agencies who are not using the app because of the data security threat. 

Although I think your absence is problematic in the long run! 

Ok, let’s dive in! 

COVID-19 has resulted in mass digital workplaces, that is, people working from home.

So how do you manage a remote team and maintain good internal communications, motivation, and inspiration? In episode 13 I discuss:

• The role of internal communications in the digital workplace; 
• Keeping your workforce engaged in a hybrid working environment;   
• A guide to internal communications in the Digital Age; and 
• I speak to Jenni Field, author of Internal Influential  Communications and founder of Redefining Communications. Jenni shares fantastic insights from her book and her own Field Framework for success.

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. 

In today’s episode I’m asking the questions:

• Are we better off at work now than before the pandemic?
• What is workplace wellbeing?
• How can we master it as employers and managers?

I take a closer look at how workplaces are changing for the better and some of the innovative strategies that organisations are introducing and implementing. 

I interview Dolores Andrew who recently held a national Workplace Wellbeing event on National Workplace Wellbeing Day. As a specialist in this field, she shares her tips, tricks, and insights into how we can all be better managers and why we should embrace doing less.  

Let’s dive in! 

I began my career as a broadcast journalist and I am fortunate to work with the commercial radio sector in Ireland as a digital trainer. I’ve seen the sector evolve over two decades and right now their role has never been more relevant.

In today’s show we are discussing how to build public trust and engagement in the Digital Age using the power of radio

81% of people in Ireland listen to radio every day. This translates into 3.2 million weekday listeners.

More than half tune into their local or regional station and 43% listen to a national station. Among the younger, 15 to 34-year market, 71% listen daily.

There is no doubt that radio is a key partner for government and public sector agencies.

Coming up on the show:

• The latest radio trends relevant to public sector
• How radio and digital combine to create perfect public interest campaigns
• How to measure radio campaign performance
• Hear from experts in radio in sales, talk radio, management and presenting

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. 

A new year and a new blank sheet, right?

What does your public sector marketing plan look like for the 2024?

Well, I’m here to tell you what’s in store. 

Coming up in today’s show: 

• Why You Need to Press Play on 2024  
• The Top 10 Public Sector Marketing Trends for 2024

I speak to Stephanie Stahl, General Manager of Content Marketing Institute who reveals their top Content Marketing Trends of 2024. Their comprehensive article has 67 predictions, from marketing experts from across the world - including my own – where I predict that TikTok will be a top search engine and research tool for content marketers in 2024.

Let’s dive in! 

Europe is facing a digital skills crisis and in Ireland, despite having attracted big tech companies in the last decade, there is still a skills gap. The public sector is behind the curve of the private sector but COVID-19 has provided a unique opportunity to catch up. 

The pandemic has accelerated the shift to online and now public sector marketing pros and decision-makers need to upskill in digital marketing right across their organisation.  

The results of that an enhanced work force of digital and social media marketers will bring far outweighs any costs (time or monetary).

Coming up in Episode 29 of the Public Sector Marketing Show:

• Why public sector need to level up their digital communications skills
• In-sourcing V out-sourcing digital marketing knowledge 
• I speak to Amanda Rosearne, CEO of CPD Standards Office about the role of CPD accreditation for digital marketing and social media skills 

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️

2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers.

We are now navigating a new trajectory of AI-driven marketing practice.

In today’s show I take a closer look at those trends that give rise to the new skills we all need to master in order to remain relevant in the Digital Age.

I speak to Amanda Webb, founder of Spiderworking and Digital Marketing expert and we dig deeper on the seven marketing trends that are dominating marketing practice in 2023.

It’s time to pause before we reprioritise. So stay tuned and let me share these important insights with you.

In this debut episode of The Public Sector Marketing Show, I discuss why social media influence matters in the public sector.

Featured in this week's episode:

• Joanne's Column: Why social media influence in public sector matters
• Consulting: How to measure social media influence in the public sector
• Case Studies: Public sector pros who are leading the influence charge in their respective sector across three different social networks
• Resources: 10 Ways to Become a Social Media Influencer in Any Government or Public Sector Niche

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

In this week’s episode, we take a deep dive into the social media changes you need to know. Social media is changing at such a rate that I’m here to help you keep your tactics fresh and successful.

You don’t need to implement all updates but you should be aware of the changes.

I’m joined by Andy Lambert from ContentCal to take us through this month’s news and feature updates on the social networks, and I provide my views on what’s relevant for public sector marketing pros.

Top changes include:

• > Audio rooms are coming to LinkedIn

• > TikTok is testing re-sharing posts

• > Twitter adds a new Spaces icon and is testing private Spaces

• > Meta is testing multi-person streaming on Facebook

• > Facebook allows creators to turn on Professional Mode

• > Monetisation opportunities continue to attract more creators on all social networks

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Ho Ho Ho, it’s Christmas! I love Christmas for so many reasons. It’s time to unwind and spend precious time with my children, Santa comes and it’s also my birthday on New Year’s Eve.

But from a business perspective, it’s a great time to reflect on the learnings from the year in public sector marketing – what I learned from you, my listeners, viewers, students and clients. 

So coming up in today’s show, we bring you a Christmas special. 

2021 was a year of evolution and empowerment. 

My colleague Djameela was supposed to do the year in review with me, but unfortunately she is unwell right now but is watching in from Cape Town South Africa.

In the hotseat instead, is Sophie Sweeney, my daughter, and advisor to Public Sector Marketing Institute (she’s an accountant and great business advisor). 

So she’s helping me reel back to 2021 and share the highlights with you all. 

We will take you through our favourite projects and public sector marketing highlights in a year that was still filled with COVID communications and ramping up digital marketing. 

Set yourself up for social media success with our 2022 Social Media Trends Webinar in January. 

So, stay tuned and let us help you reflect on your successes as we map the wins and wisdom from 2021. 

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

In today’s show I decided to talk about one of my favourite topics – content marketing. 

Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the world by storm. As an avid user of apps, tools and software in my own business, I decided to share my content marketing shortcuts with you in Episode 87. 

Content marketing tools help you work smarter, not harder, and without cutting corners. 

So, sit back and enjoy the show.

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. 

In a recent episode I talked about the value and power of influencer marketing in 2024. 

But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. 

Did you know that there are laws in some European countries around child labour and influencer marketing?

Did you know that Ireland is also conducting research in this area?

Stay tuned for more on this and other ethical considerations brands, influencers and public sector should be mindful off. 

Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world.

Hello and welcome to The Public Sector Marketing Show!

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                                    

Thank you for tuning in. Levelling up your digital comms knowledge is crucial right now, as we battle COVID-19, fake news and try to win the hearts and minds of our citizens.

In this show:

• Why social media snobbery is causing more pain than good during COVID-19

• I interview Alexsandra Kumanovic, Social Media Manager with the World Health Organisation. She tells me how important social media is in fighting COVID-19 and brings us behind the WHO social media strategy.  

In social media news:

o  LinkedIn Stories are now available to users in Brazil

o  Facebook launches a suite of new video tools including group video conferencing

o  WhatsApp reports a 70% reduction in the sharing of viral messages which may spread misinformation

• I share my top tool to simulcast The Public Sector Marketing Show video interviews across multiple channels

Instagram is a highly engaging social network and it’s not surprising that it is now the world’s 5th most popular social network. Owned by Facebook it really is evolving its social remit from simply visual storytelling to now becoming a short-form, long-form and live video platform where users are spending an average of 28 minutes per day. But of course this could be way more for some of us if we are honest. Check your smartphone activity! 

But is Instagram an important social network for Government and public sector agencies and if so, how do you build a tribe and become an influential voice when you’re not promoting popular brands and offering 20% discounts when you swipe up! 

In this episode of the Public Sector Marketing Show:

• I’m going to share my strategic approach to Instagram for my government and public sector clients
• A tour of Instagram’s core features 
• I’ll share best practice examples 
• Instagram as a source of news and information. We hear from Jack Quann, Digital News Journalist with Newstalk
• Your IGTV strategy 

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

It’s the last quarter of the year, we are coming out of covid and we are trying to find our rhythm on social media. 

I wanted to record this show to share with you what is working on each social network right now. 

So this is a solo show and it’s going to be very tactical. 

Coming up in this episode: 

• Facebook’s features you should priorities 
• Why you should re-think your Twitter strategy 
• Instagram’s growing and you can grow your account too
• The LinkedIn Leadership opportunity 
• Why TikTok needs you and why you should take it seriously 
• YouTube and it’s continued impact on website traffic and reputation
• We hear from Andy Lambert, CEO of ContentCal on what the social networks are prioritising right now!

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Welcome to Episode 1 of The Public Sector Marketing Show!

A podcast favourite for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                                     

In this episode: 

How COVID-19 has changed the world and why you need a crisis communications plan.

I interview Muiriosa Ryan, Social Media Manager with Ireland’s national health service on how she is managing coronavirus-related comms

In social media news:

• Social media usage up as people live in lockdown
• YouTube to restrict videos about COVID-19 and 5G conspiracy theory
• New Emoji Updates due to COVID-19



I also share two top tools to find COVID-19 related research.

Don't forget to subscribe, rate and review!

Listen Now Episode 85: Does Public Trust Matter?

Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I delve into the findings of a groundbreaking survey conducted in Ireland for the Medical Council, shining a light on how various sectors are perceived by the public.

Discover the fascinating insights that emerged from the survey and gain a deeper understanding of how different sections of society are viewed through the lens of trust. The findings may surprise you and prompt you to reconsider the role of trust in our daily lives.

As someone who authored a book on trust being the paramount currency for government and the public sector in the Digital Age, I draw parallels between the research findings and the principles outlined in my book. Explore how trust is not just a concept but a tangible force that shapes the dynamics of governance and public engagement in our rapidly evolving digital landscape.

Tune in now to elevate your understanding of trust and its impact on our interconnected world.

Don't miss out — hit play and embark on this insightful journey with me!

Are you a CEO or a senior leader in government or public sector?

What’s your opinion of social media and its relevance to your role? How about your senior management team and subject matter experts across various departments – do they have a part to play?

My own view is that it’s not a question ‘if?’ but ‘when and how’?

In this episode, I’m going to explore this topic in greater detail.  

I’m going to share:

• why CEOs should step up on social media; 
• how leadership can change public opinion online;
• the role social media plays in managing the media narrative more effectively and; 
• why social media bridges the trust gap between public servants, politicians and the public.

I also share best practice examples of leaders from across the world who we should look to for inspiration. 

You’ll even get access to my free webinar on the role of senior leadership on social media, so stay tuned!

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. 

The influencer marketing industry is worth over €21 billion euro and growing. 

For anyone scoffing at this sector, you would do well to sit up and take note. 

We are living in the creator economy where social networks are paying influencers to create and brands paying influencers to sell their product or service. Creators are winning on the double! 

But what does this mean for public sector marketing and how can you capitialise on the valuable reach and engagement for targeted groups?

Let’s dive in! 

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️

After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break.

But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you on this podcast in December 2022.

I share my interview from the audiobook launch with Kieran O’Malley about why I choose to serve you and what drives my inspiration for public sector marketing.

There are a few personal and professional tales in there, so stay tuned!

And do you like our new audio branding? Shoutout to our voice-over artist Stephen Daly, you might recognise his voice from Today FM.

Each weekly episode will be released on Wednesdays on YouTube and your favourite podcast platforms. With snippets shared across our social media platforms.

I’m delighted to be back and I hope you stick with me for Season 5!

Happy New Year and welcome to Season 3 of the Public Sector Marketing Show.

Thank you for being us with for the past 43 episodes and I look forward to delving deep into new topics and trends, and hearing from your public sector peers and subject matter experts for this series. 

I’m starting the year and Season 3 with a solo show. 

Coming up in the first episode of the Public Sector Marketing Show of 2022:

• > The Joe Rogan Effect that I believe is going to impact public sector comms in 2022;
• > What is the Joe Rogan Effect and why you should care?
• > The ongoing debate of mainstream media versus social media influence; 
• > What people say about accessing news on social media and who they listen to; and 
• > Sign up for our upcoming free webinars to kick-start your digital comms year.

 ---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

I’m excited for you to be the first to know who our 2022 Public Sector Digital

Marketing Summit speakers are.

Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend

in-person or online.

Throughout the day the audience, you, will be central to discussions. So it’s a great

opportunity to be inspired to impact online with influence and confidence.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Imagine if you could access every public service online.

Imagine if this was supported with great social customer service. 

Where required you could also make an appointment any time with a real human. 

Imagine if you had access to the data to inform decision-making when interacting with any public service. 

In today’s episode I explore digital government and how and why this will transform your relationship with public services and how it will transform trust and engagement with our public sector. 

Coming up in episode 57:

• Benefits of digital transformation in Government
• 6 features of digital Government 
• What countries are advanced when it comes to digitisation of their public services 
• I speak to Brian Chidester, Industry Vice President for Public Sector at Genesys and the host of The Government Huddle with Brian Chidester podcast

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to episode 79 of the Public Sector Marketing Show.

My favourite research of the year is out and I share my top takeaways for public sector PR and media pros.

The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy.

Influencers continue to influence online, podcasting is growing, TikTok is commanding news attention and news avoidance is a big issue.

I speak to Professor Colleen Murrell from the DCU School of Communications, who is lead researcher of the report in Ireland.

So stay tuned and find out how citizens are consuming, or not, news in the Digital Age.

Data-driven marketing is used widely in the private sector but not so much in the public sector. 

In fact, many agencies still struggle with the 'if and why we should use data for improved targeted messaging. So in episode 12 of the Public Sector Marketing Show I discuss: 

• What is data-driven marketing? 
• Why government and public sector agencies should be leaning into it 
• How data-driven marketing works in practice 
• I speak to Rob Thurner, a specialist in digital transformation who works with government agencies on data-driven marketing strategy

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. 

In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. 

Online hate is increasing, politicians are hanging up their political boots as it has become too much and decision-makers fear backlash and personal attacks.

I’ll talk about the challenges to democracy and the role of media, social media and the challenges governments, politicians and public sector are facing right now. 

I really do worry about the future of democracy, and it is something we cannot take for granted. I really understand that people are angry, and that social media has democratised society in a way like never before. We can all have our say on any issue and reach tens of thousands of people on our own social networks. 

But while citizen journalism has added a new dimension to media as we know it, we need strong and independent as well as strong state media outlets like never before. 

I speak to an expert in this field, Marius Dragomir, who is the Director of the Center for Media, Data and Society. 

Let’s dive in! 

Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.

In today’s show I am sharing a story that epitomises just that.

From Ukraine to Carlow, we hear from a Ukrainian mother who has fled her home with her three daughters while her husband stays to fight for his country on the frontline.

It’s a story of hope and hopelessness, but one filled with utter resilience and through social media this story is now being shared across Ireland and Ukraine, as Tetiana Pankiv uses social media for good.

I’m also asking you to join me and let’s use social media for good to share the Sow Now project.

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. 

Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!

TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute. 

In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance. 

So let’s dive in. 

Special Episode to Share our New News!

Today’s show is a bit different to our other 55 episodes. 

In this episode I wanted to share our news with our loyal listeners, viewers and followers. 

In 2017 I created Public Sector Marketing Institute, a dedicated sub-brand of Digital Training Institute. I knew for a few years that I wanted to scale and diversify my business by going niche and after lots of thinking, even more mentoring and support from my business coaches, I followed by heart. 

Now public sector marketing is not a topic that the mainstream marketer might get excited about. But I do. 

Since 2017 we have created a strong authoritative footprint and positioned ourselves as experts based on what we have created and delivered. 

• We have hired a CIO
• Who is it?
• What's our expansion plans?
• Meet our new team memeber

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

You know I’m a fan of content marketing. It’s my go-to strategy for public sector marketing on client consulting projects and when writing strategy. You see, public engagement and trust-building is a long-game and it also has a legacy impact in terms of search engine optimisation. 

In today’s show I’m thrilled to have the opportunity to interview the man that coined the phrase content marketing and we discuss how to show up online in service. 

Also in Episode 28 of the Public Sector Marketing Show:

• The #1 Digital Strategy for the Next 10 Years 
• If Content is King, Then Conversation is Queen
• Great content examples from government and public sector to inspire you 
• I interview the godfather of Content Marketing Joe Pulizzi and we discuss Content Inc and the strategies you need to put in place to shine online 

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Like every other part of society, the charity sector has been significantly impacted by the pandemic. 

But how can they bounce back and what role does digital marketing play in digital fundraising and public engagement?

In this episode I take a closer look at the role of charity communications in a post-COVID world. 

• How to engage workplaces and the public in your charity events 
• How social media can do the leg work for you
• The role of your website and SEO
• I speak to the team at The Mark Pollock Trust ahead of their 2021 Virtual Run in the Dark event. CEO Paula Cunniffe shares their experience of charity marketing in a Post Covid world.

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

How can government or public sector agencies get high engagement on social media that is both positive and proactive? 

Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, and they have an expectation that you will provide answers. 

So, if your social media campaigns are simply soundbites and catch-phrases without a follow through of long-form purposeful and explainer content, then you are going to underwhelm and underperform. 

Coming up in episode 66: 

• The real powerbrokers on social media are people
• A recipe for social media success for public sector campaigns
• I interview Femke Gow, Head of Communications at Wolfson College at the University of Oxford. We discuss the role of citizen-first content in all your social media campaigns, and why moving from ‘organisation need’ to ‘public need’ is a shift that may be harder than you think.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

The infodemic is one of the greatest challenges of our lifetime. Right now we are battling a pandemic and major environmental challenges. Most recently the European Commission launched 5 missions. 

It got me thinking. What role can the government and public sector, stakeholders, and citizens play in disrupting misinformation online? So, I decided to dedicate an episode to it. 

Coming up on the show:

• The extent of misinformation and its impact on society 
• How to disrupt fake news with a solid plan 
• The reputational damage and the knock-on effect of a misinformation campaign 
• The role of technology in battling the infodemic

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

My new book, the 2nd Edition of Public Sector Marketing Pro is out now!

Coming soon is the accompanying audiobook.

To celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners and viewers, an exclusive listen to the audiobook.

So, sit back and enjoy the introduction and Chapter 1.

If you are interested in buying a copy of Public Sector Marketing Pro, please go to www.publicsectormarketingpros.com/book and watch out for the audiobook on Audible.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Social media is the number one topic that public sector pros want to discuss with me. 

From how to develop a strategy to how to manage a crisis and everything in between. 

So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications. 

In this show I’m making a case for social media as a superpower to drive public awareness, engage niche audiences while empowering citizens to take a course of action based on trusted information. 

Coming up in the show: 

• Why some public sector agencies have this superpower, and others don’t!  
• How to get your social media superpowers charging on all cylinders   
• I speak to Christine Townsend, President of PIO Toolkit who recognised the struggles of public information officers in the United States in dealing with social media communications

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

COVID-19 continued to dominate and changing work practices, working from home, virtual events and increased digital engagement with the public took centre stage. 

So coming up in the last Public Sector Marketing Show of 2021:

• The public expect their public services online 
• Looking ahead to 2022, it’s showtime for public sector marketing pros as more strategic content planning will serve you well
• I speak to Aleksandra Kuzmanovic, Social Media Manager with the World Health Organisation and we discuss the lessons learned his year, what we should do in 2022 to win or maintain public trust, and why public sector pros need to lead the digital transformation revolution in their own organisations
• And a final ‘thank you’ to everyone who helped bring the Public Sector Marketing Show to you this year.

 ---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Welcome to the Age of Insight, when data informs action.

Data driven marketing, data-driven journalism, data-driven storytelling, data-driven insights. Put simply, you can now put data-driven in front of any marketing term and you will be onto a winner. 

In today’s show, I am going to go deep on data and help you understand why you need to be more considered about your 2022 digital communication strategy. 

Stay tuned to hear: 

• Why data tells the best stories
• How to rocket engagement rates by leaning into insight
• What we can learn from Spotify about data driven storytelling 
• 7 ways to use your data for storytelling 
• I interview a data driven journalist about the changing face of media and PR

 ---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

We hosted the third annual Public Sector Digital Marketing Summit on September 22-23 2021 from our studio in Galway to a virtual audience around the world. Previously, an in-person event we took it online this year because of COVID-19. But it allowed us to attract speakers from Canada, California, Sydney, and the UK.

DID YOU MISS THE SUMMIT? WHY NOT GET OUR ON DEMAND TICKET. FIND OUT MORE HERE.

Top 10 Takeaways

#1 Agility is ability when it comes to digital comms

#2 Senior leadership buy-in is critical

#3 Dive into the comments on social media

#4 Silence is a response

#5 Email marketing is your friend

#6 Skill up & resource digital

#7 Be available on channels that citizens hang out on

#8 Curate content internally

#9 Embrace digital trends

#10 All your digital marketing and social media questions are answered in your data insights

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If you are a regular listener, please rate and review our show.

---

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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Welcome to Episode 86 of the Public Sector Marketing Show!

In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing professionals?" Yes, it's a bold claim, and we're not afraid to explore it!

Now, before you worry about me getting "cancelled," let me be clear—I hold immense respect for public sector leadership. Many of them are devoted lifers, driven by a genuine vocation for public service. However, as the digital waves reshape the landscape of communication, tensions are emerging.

This week, during a captivating social media masterclass with public sector pros, I asked about their #1 social media challenge. The resounding answer? Staying current amidst the ever-changing digital media landscape. If our seasoned marketers grapple with this challenge, it's only logical to ponder whether senior leaders, juggling myriad priorities, might lack the knowledge or understanding needed to fully support the digital transformation of communications.

So, the burning question arises: Are public sector leaders inadvertently hindering the potential of marketing pros to scale digital communications, fostering openness, transparency, and accountability?

Tune in to this episode as I unravel the layers and explore how to bridge the gap for a more connected and effective public sector marketing strategy.

In this week’s episode I’m reviewing the digital trends of 2022.

It’s your ultimate guide to understanding what shifts are happening on the Internet and changes in citizen behaviour on social media. 

The Digital 2022 Report is compiled by We Are Social and Hootsuite and along with a global overview they also compile country-specific reports.

In episode 55: 

• The social media landscape in a post-pandemic world
• Bumper digital growth with no signs of slowing
• Changes to the social media leader board 
• My Top 10 Takeaways from the report

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---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Episode 90 of the Public Sector Marketing Show. 

Can you believe 2023 is drawing to a close?

What a year. What a year. 

Personally, it’s been really great. 

Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. 

We love what we do. 

We love representing public sector pros and raising the profile of your important work. 

We are committed to leading with value and even if we don’t work together in the business sense of the word, you all know you have access to our FREE monthly webinars, this podcast, our Tuesday ezine and there are even free workshops on our website. 

Our promise is to lead with value so you can learn from us and improve public sector communications, in the public interest. 

So, let’s get into the last show of the year! 

In this episode I am exploring the power of storytelling to move passive audiences into active participants online.

Do you ever wonder what sets a great online story apart from the rest?

Our brains are wired to remember stories, and in a world where attention is the ultimate currency, mastering the art of storytelling is your key to standing out. Join me as I sit down with Sally Murphy, the founder of Well Told and a storytelling expert, to uncover the secrets of weaving compelling narratives into your digital communications.

In a digital landscape where attention spans are dwindling, and people are craving niche content that truly resonates, it's time to introduce storytelling into your toolkit. I'll share strategies to put the main character of your story front and center, so your audience not only stops scrolling but stays engaged.

As we navigate the ever-evolving world of digital marketing, remember, it's the story that makes the world go round. Get ready to supercharge your marketing with the magic of storytelling!

Just when you think you have digital marketing mastered, everything changes. Am I right, or am I right? ☺

I know I say it all the time, but the speed of digital marketing transformation can be both overwhelming and frustrating. 

In episode 49 of the show, I am putting the focus on our websites. Do they still matter, when social media is entering the ecommerce world, more and more people are searching on social and perhaps your engagement metrics are better seen there than on your website?

Coming up in the show:

> Are websites still important?

> 7 website tactics you prioritise in 2022

> I speak to Colin Smith, founder of Weald, a Learning and Development company specialising in helping companies develop leadership, capability and culture through learning in a digital world. I know Colin for a number of years as we are both facilitators for Google.

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If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

One of the most asked questions I get from public sector pros is ‘how do I manage the personal versus professional role of social media at work?’ Five years ago many public sectors pros were operating behind corporate accounts, but today, it’s important that the personal professional voice is front and centre of your social media communications. This can cause obvious challenges in public sector and one of the main reasons why, is, because staff do not want to put themselves on the social media frontline. 

Coming up in Episode 24 of the Public Sector Marketing Show we look at this topic in more detail:

• Do we really have to show up as ourselves on social media at work?
• What are the rules of engagement on social media for work? I answer a subscriber question in our consulting section. 
• I interview Lucie Cadova who works as a Press Officer for a Member of the European Parliament. We discuss how the personal voice on social media is very different to an institutional voice, and how you should strike the balance to achieve authenticity, personality and professionalism. 

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Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. 

But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging at the speed of light. 

Coming up in today’s show:

• What is digital diplomacy in practice?
• 7 Steps to Social Media Success in Digital Diplomacy 
• I speak to Miha and Ingrid from the European Digital Diplomacy Exchange and we discuss the power of digital diplomacy to protect democracy, build public trust and empower politicians and policy makers 

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If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we dissect the art of transforming complexity into clarity, emphasizing the age-old adage of "show, don't tell" for promoting your EU projects.

In this episode, we'll explore the intricacies of EU engagement rules, shedding light on the guidelines you need to master for success.

But that's not all! We have an exclusive interview with Wendy Namisnik, the Project Manager of Prep4Blue, who will provide invaluable insights on how you can elevate your EU funded project communications to a whole new level.

So, if you're ready to take your EU project marketing to the next level, stay tuned and discover the secrets to improving your communication strategy. Don't miss out! 

I recently came across a study from Sprout Social in 2016 that inspired this episode.

Sprout surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social, what drives them to unfollow and which industries are on the right side of the line.

But I’m here to dispel that study!

Coming up on the show:

• My column goes deep into why government and public sector won social during COVID-19
• How to excite, engage and meet public expectations on social media
• I speak to Bobby Barbour, Communications Manager for Abhaile, the free mortgage arrears support scheme and more recently for MABS, the State’s Money Advice and Budgeting Service. The work of his team has seen them soar to the top of the social media charts in Ireland in 2020! So he shares best practice.

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. 

In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it.

As marketers and comms professionals you’re probably feeling adrift watching on as social media undergoes another chrysalis; and every platform trying to become the top social butterfly. 

The battle is real. So, let’s take this time to pause, reflect and prepare to take action. 

As always, I have you covered! 

Coming up in episode 69: 

• What I really think about Instagram and Facebook going all TikTok 
• Even Google is admitting TikTok is taking its search traffic 
• Why TikTok needs to be front and centre of your 2023 social media plan
• I speak to Jim Macnamara, Group Head of the GovComm Group in Australia who has been working with New South Wales Department of Health on TikTok campaigns

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Did you know that my very first step into the public sector niche began in 2013 when I studied the role of social media in Irish police force? A background in broadcast and investigative journalism, court and tribunal reporting and a deep respect for the work of law enforcement led to an academic and practitioner journey that continues today. 

In Episode 48 of the Public Sector Marketing Show, I’m sharing my knowledge in this area.

Coming up in the show.

• How law enforcement agencies use social media
• The research tactics used for crime investigation
• I Interview Detective Chief Superintendent Michael Gubbins, Chief Bureau Officer of the Criminal Assets Bureau, a specialist law enforcement agency that is responsible for seizing the proceeds of crime. We find out why public support is vital in their role to deny and deprive. 

Also, it’s our first birthday at Public Sector Marketing Show! So a big thank you to all of you that have listened, watched, shared, subscribed, rated and reviewed. We are here to serve you and so we show up consistently and try to improve with every episode. So please keep helping me spread the word about this show and podcast.

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If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. 

I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. 

The combination of the Internet, social media, generative AI give those with malicious intentions huge opportunities. And manipulated media is now mainstream and we all need to watch out for it. 

I already mentioned that it’s election year in a previous episode and I predict that deep-fake will be a massive feature this year. 

So let’s dive into the world of deep-fake and how you can protect public sector reputation and communications. 

Culture eats strategy for lunch. But what does it mean when your there is a mindset of unwillingness to transform traditional comms to digital comms?

It means it will slow you down but also unravel a great strategy. 

In today’s episode I’ll share my thoughts on:

• Why culture is critical to successful digital comms 
• The 7S Approach To Embedding a Culture of Digital Communications Transformation  
• I interview Charlie Boyle, CEO of Customer Service Excellence Ireland (CSEI) which specializes on customer experience

---

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

COVID-19 presented government and public sector agencies with some of the greatest challenges of the modern era. 

But in this episode I’m going to share real-life case studies of how agile they proved to be. And also, how in the absence of a vaccine, they succeeded in containing a virus and winning public trust with digital communications. 

Coming up in Episode 19 of the Public Sector Marketing Show:

• The role of digital communications during COVID-19
• Why we will never revert to pre-Covid communications 
• Lessons learned from a pandemic: hear from the World Health Organisation, Ireland’s national health service, a Greek MEP in the European Parliament and higher education in Ireland and find out how they managed public engagement during lockdown 
• Take our Certificate in Digital Crisis Communications 

Stay tuned and hear remarkable public sector professionals share great insights which will provide important case studies in the annals of history. 

Before we get into today’s show I want to share some good news on our podcast. We were listed in the top 20 best public sector podcasts by Welp Magazine

https://welpmagazine.com/20-best-public-sector-podcasts-of-2021/

I also want to let you know about a new feature on your podcast website page

https://publicsectormarketingpros.com/podcast 

You can now leave me a voice note and ask me a question. I will answer it live on the show! 

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! 

I will discuss ethical and unethical marketing practices. 

The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically. 

And what about government and public sector – is marketing really right for you?

Should we not discuss communications as opposed to marketing?

Coming up in episode 59:

• The new rules of public sector marketing
• 7 Marketing practices for public sector
• I speak to Phillip Othen, Senior Content Writer with New Statesman Media Group about the 7 unethical marketing practices to avoid

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

You might be of the opinion that the social media universe is largely unregulated. We have all witnessed or experienced how nasty this digital landscape can get. So, I wanted to ask the question: “Has the law caught up with social media evolution?”  In today’s show, I’m going to explore the very many answers to that question.  

In today’s episode: 

• Social media can be a lawless wild west 
• How the social networks are trying to combat the malicious use of their platforms  
• What to look out for as a public sector marketing pro? 
• I interview Sarah Kieran, Managing Partner of MediaLawyer.ie and we discuss all of the current legislation to protect organisations and users online 

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

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---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. 

The rules of PR and marketing are changing so fast, faster than we can say transformation. 

But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us. 

It’s becoming more difficult for sure, with AI, Deep Fake and the misinformation revolution online trying to divide and conquer. 

So, I’m going to try to unpack how we can revive our PR skills of old in the new digital age. 

I interview Nicholas Bruneau who recently launched his debut title, Engage with Impact. 

Let’s dive in! 

It’s book year for me! Yes, 2022 marks another publication of Public Sector Marketing Pro. I’m writing the second edition. I first published the book in 2019 but so much has changed since then that I felt compelled to update it. So in this episode I am going to share with you how a pandemic changed the rules of public sector marketing. 

Coming up in Episode 45:

• Why I am writing the handbook for public sector marketing and comms in the Digital Age
• What you can expect from Public Sector Marketing Pro the book version 2 
• I speak to Jesse Finkelstein, co-founder of Page Two, the Canadian publishing company that I am working with to produce my book, and accompanying eBook and audiobook. We discuss the power of books to empower people and influence positive change.

 ---

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---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

The rapid evolution of artificial intelligence (AI) has captured the world's attention, and with good reason. Once a niche topic in academic circles, AI is now at the forefront of technological innovation, reshaping industries, redefining work, and raising important ethical questions.

In this episode, we explore these critical issues and discuss the role of AI in shaping the future of society, work, and governance.

It’s no longer enough to deliver Government and public sector how you want to deliver it, you need to be open and transparent and meet public expectations.

This episode, number 5 of the Public Sector Marketing Show, is inspired by former US President Barack Obama and we get insights into how the 44th President of the United States wanted to re-shape government communications.

Coming up on the show:

• Why digital has disrupted everything we once knew about communications
• The death of the press release or is it?
• How to develop a digital communications plan for open and transparent public service delivery
• I speak to Tom Cochran who tells us what we can learn from President Obama’s administration as his former Chief Digital Officer
• Read my article published in Open Access Government in the UK

So stay tuned!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share.

More than ever, we have a responsibility to show up and share our knowledge as seeking out news and information is one of the top reasons people use social media.

Developing your social media footprint is also important if you are intent on managing your online reputation. So in this article, I'm sharing three ways to be a thought leader on LinkedIn.

2.5 million adults in Ireland are active on LinkedIn

LinkedIn is the largest people database in the world and we are there with an intention to connect with others, so be sure to be purposeful with your own strategy.

Coming up in episode 58:

• I explore the opportunities to lead from the front in your organisation, in your sector and among your peer group on LinkedIn 
• Why LinkedIn is the perfect platform for public sector leaders
• Top tactics to be an authority on LinkedIn
• I speak to Margot Ling, Founder of TCP Growth, an executive coach and communications consultant and former Twitter executive based in Hong Kong

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

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---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

If trust and transparency is the number one currency in the digital age, then reputation management has to be a close second. The value of your online reputation is directly linked to the level of public trust in your public sector or government agency. So it’s worthwhile putting a focus on it

Coming up in Episode 22 of the Public Sector Marketing Show:

• The role of digital communications in reputation management   
• How to manage your online reputation 
• The Do's and Don’ts of reputation management
• I interview Niamh Boyle, founder of The Reputations Agency on their 2021 reputation study of 100 private and public sector organisations

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Twitter is the most used social network by Government and public sector agencies. It’s the perfect platform for corporate communications and in all of the studies that I have completed on social media use in this sector, it is the one platform that agencies focus on most. 

Twitter is now 15 years old but it has grown into so much more than just a text-based Tweeting platform. Over the past year it has kept us up to date with the pandemic, livestreams from Governments and coverage of local, national and international events. 

But how is it maintaining its relevance during a time when Instagram and TikTok are the rising social media stars?

In this episode I am going to look at Twitter’s latest feature, Spaces, which I believe offers a remarkable opportunity to government and public sector agencies. 

Coming up in Episode 15 of the Public Sector Marketing Show:

• What are Twitter Spaces and why should you consider going all in as a government agency? 
• What a Twitter Spaces strategy might look like? 
• I speak to Twitter expert and Spaces Beta Tester Madalyn Sklar, who has been described as one of the world's top Twitter marketing instructors

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information. 

Join me as we explore an innovative approach to combating misinformation and learn from some of the world's most prominent organizations in this field. We'll also take a closer look at a media outlet in Ireland and discover how they're contributing to the fact-checking landscape.

But that's not all! We have a special guest today, Leda Letra, a digital communications consultant and former multimedia producer with the United Nations. She shares her valuable insights and experiences in the realm of fact-checking for government and the public sector.

Don't miss out on this enlightening episode that's brimming with information and expertise! Tune in now to gain valuable insights into the power of fact-checking and how it impacts the public sector. 

A study of social media use among 736 local, state, and federal government and public sector agencies in the USA provides the very first study of how America's public sector is using social media to engage citizens and promote public trust. 

The State of Social Media in the Public Sector [USA EDITION] follows a number of similar studies in Ireland and Australia conducted by Irish author and government social media specialist, Joanne Sweeney.

Coming up in Episode 21 of the Public Sector Marketing Show:

• Insights from social media in America's public sector 
• Watch the launch replay
• Winners and lessons 
• Download the free report 

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing.

Hello and welcome to episode 80 of the Public Sector Marketing Show.

Chat GPT is like a wonder-drug - it’s addictive, gives you an immediate high, and you get immediate results. But like any drug, there must be a downside? In today’s show I share the highs and lows and give you a balanced perspective on this new AI tool that every marketer is talking about.

But what about ethical concerns?

Public sector really needs to put the public interest at the heart of any AI use and be very transparent.

So, I speak to an expert on how to approach ChatGPT in government and public sector marketing.

Are you curious or an early adopter of ChatGPT? Stay tuned!

In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level.

In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day.

We prefer shorter videos, thanks to TikTok. Other social networks have followed suit with the TikTokification of social media. Specifically, videos under three minutes fall into a sweet spot according to HubSpot.

Don't miss out – hit play now and revolutionize your approach!

We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline?

But is it changing?

Estonia is a European leader is eGovernment and has been for almost a decade. 

We are playing catch up in Ireland, but so are many countries. 

But the pandemic has expedited digital transformation by a decade and governments are leveraging this progress.

In today’s show I’m asking:

• Should all public services be available online, and what needs to happen?
•   I speak to Ossian Smyth, Minister of State with responsibility for Public Procurement, eGovernment and Circular Economy in Ireland.

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

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---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Are you struggling to produce enough or the right type of digital content that makes an impact?

Do you want to in-source and streamline your content marketing? 

Is the overwhelm of social video taking its toll?

I see you, but I got your back.

I’m excited to share the news that we are Brand Ambassadors for Adobe Express!

What does that mean? Basically, NEW FREE trainings for you, from me and my team.

Coming up in this week’s show:

• The Adobe Express content marketing train has arrived at the public sector pros station, I’ll let you know how you can jump on board! 
• The content formats you should be prioritising in your social plans right now

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it. 

But how well you do it will be the difference between a sustained public backlash or general public buy-in. 

With the citizen expecting timely truths and demanding transparency in decision-making, the question I’m posing in this episode is, ‘are you a competent digital storyteller and a responsible guardian of the public interest?’ 

Bad news sucks. But bad news spreads faster than anything else online, and even if you’re not the author, you’ll have to at some stage take up your position as protagonist.

So, what’s it going to be? 

Bury bad news? 

OR

Build trust with openness? 

Coming up in the show:

• Why the authentic voice of your organisation will win public trust
• Facing up to going front of screen in the age of transparency 
• I speak to Jim McNamara who’s says that fail to listen, prepare to fail when it comes to government and public sector communications

---

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Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Episode 89 of the Public Sector Marketing Show. 

It’s time for our Christmas Special! 🤶 

The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break.

A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. 

But a few stood out.

So, we are stepping aside from the serious Joanne talks digital, to the fun version of Joanne Grants Christmas Wishes to the Public and Public Sector Marketing Pros! 

Let’s see how it goes! 

So, coming up in the 2023 Christmas Special of the Public Sector Marketing Show:

• The Department of Christmas Cheer make some Christmas wishes would come true for public sector pros 
• Public Sector Marketing Institute is nominating some new Government Departments for 2024 and we get reaction from our Taoiseach Leo Varadkar 
• I’m joined by two influencers who help me gift new Ministries – but will the nominees take their new jobs?
• And Niall, the Public Sector Marketing Show editor, has my bloopers and best bits from a year of podcasting. 

I hope you stick around! 

Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world!

Twitter is a powerful PR war room platform and crises are won and lost there.

In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic for me.

Coming up in this episode:

• Let’s talk about the Twitter Takeover by Elon Musk
• What is Twitter influence?
• How can Twitter support your PR efforts?
• I speak to Inspector Antoinette Cunningham, General Secretary of the Association of Garda Sergeants and Inspectors about the role of Twitter in her position as head of an representative organisation

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

I’ve been engaged in hiring for a number of our own and client positions recently and it’s becoming clear that a social media and digital communications skillset is increasingly important.

But what if you are a public sector professional that has strong social media skills, can you leverage these competencies to get up the next rung of your career ladder?

In my view you can. And in fact, I would argue you should be strategically planning your next promotion by investing in your digital skills. 

Coming up in episode 51:

• It’s your time to shine if you’re a proficient social media marketer in public sector 
• What an employer will look for before and during interview 
• I’m joined by Caroline Reidy, CEO, The HR Suite and she provides tips and insights and really helpful information on the role of social media in your job hunt in 2022 whether you are seeking to move up in your existing organisation or move from private to public sector

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector?

In a recent Gartner poll, 82% of company leaders said they plan to allow employees to work from home part of the time. But concerns over maintaining company culture put the priority at three days a week in the office each week while employees want three days at home.

Employers have to balance what will work best not just from their perspective. The pandemic introduced a sense of personalization for employees who want a say in what a hybrid work model looks like for them.

Remote work has been the go-to phrase of 2020 and most of 2021, but now that plenty of companies were forced into a fully remote model, there’s room for creativity in defining what their return to “normal” is. For some, fully remote presented more challenges than benefits.

Coming in today’s show

• > Can communications and marketing pros go remote full-time?
• > Types of Hybrid Working Models
• > I speak to Joanne Mangan, Employer Lead of Grow Remote and a remote working advocate. We discuss the remote working landscape in Ireland but also international trends that we can learn from.  

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Events have gone online but a year into coronavirus, we are trying to come up with innovative ways to engage a Zoom-fatigued public. So in this show, I’m going to share creative and innovative ways to host virtual events.

Coming up on the show:

• Why virtual events deliver a great return on your digital marketing efforts
• 12 virtual event ideas for government and public sector
• My top virtual event tools
• Sign up for the 2021 Public Sector Digital Marketing Summit, which is going online for the first time
• I speak to the events and social media team from the EPP Group in the European Parliament who have transformed their in-person events into virtual and hybrid get-togethers!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. 

The World Economic Forum has published its Future of Jobs Report. 

They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. 

This disruption is being further affected by economic crises, geopolitical instability and growing environmental pressures. 

The report is based on a unique survey of the world’s largest employers, relating to job trends and their own company directions from 2023-2027.

The report brings together the perspective of 803 companies collectively employing 11.3 million workers. 

This study gives us important insights into how we as marketers need to thinking about the future of our work. 

So, let’s dive in. 

Would you consider yourself digital and social media savvy? Or does digital and social media marketing scare you? 

Right now, you might feel behind the digital transformation curve and hindered by the delivery of effective digital communications in your organisation. 

But let me reassure you, you are only missing 10% of what you need. You have 90% - which means public sector instinct, understanding of public policy, politics and public diplomacy.

But what I can give you are the digital and social media skills, competencies and confidence to bridge that 10% gap of being successful online. 

So in this show I’m going to focus on what you can do this year to bridge the knowledge and skills gaps and so we are going to focus on 

• What you will learn at the 2021 Public Sector Digital Marketing Summit
• Hear from public sector marketing pros from around the world who are mastering digital communications 
• How to get the best tickets to the 2021 Public Sector Digital Marketing Summit which is going online for the first time  
• How to get to speak on the Summit stage!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

I’ve been podcasting and publishing this show for six consecutive months. I’ll be honest it’s a big commitment to host a weekly social media show and podcast, but I understand the value of long-form content marketing and the value it provides to my community.

Joe Pullizi says that most creators give up after six months, when in fact it takes 9-15 months for your content marketing tribe to build and your content to convert.

This is not my first podcast outing. I hosted JSB Talks Digital for two and a half years before having a broadcasting hiatus.

So, coming up in Episode 26 of the Public Sector Marketing Show:

• My Why for Public Sector Marketing
• Best Bits from 25 Shows
• I consider myself a one-take wonder when I’m in front of screen, but these bloopers might prove otherwise!
• What topics do you want me to cover on the show?

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Long-form content is dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! But I am and I am here to convince you that long-form content is alive and well and in fact should be front and centre of your digital marketing strategy. 

Content is the sweet spot between your goals and a citizens need. 

Content is the bridge that builds public trust. 

Content is the reason that citizens act embrace policy and legislative changes. 

Content is king and long-form content is queen! 

Coming up in Episode 18 of the Public Sector Marketing Show:

• It’s time you gave your citizens a reason to listen   
• Why I recommend long-form content every time for my clients  
• I interview Allan Mulrooney, Head of Communications at the Western Development Commission about their long-form content marketing strategy 
• And I give you 20 long-form content marketing ideas!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

One of the biggest hurdles to fully embracing social media in the public sector is the risk factor. Now I’ll never dismiss the many risks that public sector pros feel they want to mitigate, but I am a firm believer in planning for and embracing risk. Risk sits with fear and very often we can build up fears that never become a reality. 

So, coming up in today’s show:

• The risks that you might face on social media 
• How to manage risk in the right way within your public sector agency 
• The tools and software that can help you
• I speak to social media risk experts and technologists Nicola Byrne and Sarah Holland from RiskEye about how their software and human capabilities are serving organisations all over the world

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Exciting news from the digital marketing world! Ireland has

just launched its first national Digital Marketing Apprenticeship Program, a

major milestone in the country's education and training landscape.

Spearheaded by the Mayo Sligo Leitrim Education and Training Board (MSLETB) and led by

Debbie Woodward, the interim national program manager, this initiative is set

to revolutionize how digital marketing skills are developed in Ireland.

Recently, I had the pleasure of interviewing Debbie about this trailblazing

program, and I’m thrilled to share the details with you.

My favourite annual research is out and it’s time to understand the ever-changing news landscape.

The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online.

This year’s report looks at the progress on pay models and the popularity of curated editorial products like podcasts and newsletters.

The YouGov survey of over 93,000 online news consumers in 46 markets covers half of the world's population. So it’s worth reading. But I’ve read it so you don’t have to!

The report documents ways in which the connection between journalism and the public may be fraying, including a fall in trust following last year’s positive bump, a declining interest in news and a rise in news avoidance. It also looks at audience polarisation and explores how young people access news.

Coming up in episode 70:

• Why your PR and media team need to take stock of their digital skills and digital news output
• I’ll share the big takeaways for public sector media and marketing pros
• My colleague Sophie Sweeney has been out and about on the streets of Galway asking citizens of all ages where and how they access their news.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Right now, government and public sector need more digital marketing skills in-house.

If you are listening to this podcast then you may be an existing public servant seeking a promotion or somebody who would like to get a job in this sector.

Coming up on the show:

• The digital skills required in public sector
• How to prepare your LinkedIn profile and CV
• How to prepare for a public sector digital marketing interview
• The competencies and skills of a great public sector marketer
• Take our digital marketing skills assessment
• I speak to Emma Swift who landed a digital marketing job two weeks into our Professional Diploma in Social Media course!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

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---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. 

We are sauntering into 2024 and the world is not becoming any friendlier. 

It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. 

But not to start off this season with pessimism, I want to open up a conversation on this show about X, Elon Musk’s first interview with an Irish media outlet and how we navigate the online space through elections and how politicians and political parties can show up. 

So, let’s dive in. 

But does your department or agency have an innovative culture and mindset?

In today’s show, I’m going to shine a light on agencies that are early adopters on social media and how understand that first testers get algorithm wins. 

Creativity on social media needn’t be challenging. You will still stick to your pillar content but you will be innovative when it comes to content format and distribution. 

Coming up in today’s show. 

• Social media trends that require innovation 
• What an organisation needs to be social media adaptive 
• The AIM method of social media success
• I interview Mike Woods, News Producer in the Corporate Communications Office of West Midlands Police

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Today we are going all into Instagram Reels and find out why and how to master them in 2022. 

Did you know that Reels receive more engagement than regular video content at a rate of about 22%. 

They are also favoured by the Instagram algorithm as Meta tries to rival TikTok’s social media influence. 

Coming up in today’s show

• Why Reels are important in your social media strategy 
• How to master them in 5 steps
• I speak to Reels sensation, Richard Grogan, a Dublin-based solicitor that has taken Instagram and TikTok by storm with a combined reach of 1m on both platforms. 
• He shares how he got into creating Reels and the impact on his professional profile and public engagement.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

The world is changing so fast! But did we see the Metaverse coming?

The big social media announcement in the past month was that made by Facebook founder Mark Zuckerberg. He renamed Facebook Inc to Meta and introduced us to the new world of Metaverse. 

So, coming up in today’s show:

• > What is Meta?
• > How will Meta changes affect public sector marketing?
• > What is the Metaverse?
• > I bring you highlights from Facebook’s first-ever Government Digital Transformation Summit which I spoke at recently

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Every year I look forward to the publication of the Digital News Report, a study of how news is evolving in the Digital Age. It’s a global study of over 92,000 online news consumers in 46 countries conducted by Reuters Institute and University of Oxford. 

This year’s study is shaped by the pandemic and how COVID-19 changed the news consumption habits of citizens across the world. But what does this mean for public sector marketing pros and how you engage with media and the public? 

Coming up in Episode 25 of the Public Sector Marketing Show I review the Digital News Report 2021 and its impact on public sector marketing. 

• How COVID-19 has reshaped consumer behaviour of online news consumption 
• 10 digital news trends that Government and public sector pros need to know to remain relevant 
• I take you behind the study and go into detail on its findings from a public sector marketing perspective 
• The role of social media in news consumption
• An interview with the Irish contributors of the study – the DCU Institute of Future Media, Democracy & Society 

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all feeding the ever-hungry Internet and social network news feeds. 

So how do we separate news from narrative in a world of content shock?

Coming up in episode 67:

• Who owns news anyway?
• How to turn news into narrative to shape public opinion
• I speak to Tony Abad, former Bloomberg journalist and lawyer about the skills of diplomacy, communications and public trust in the Digital Age

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.