Public Relations Review Podcast (Peter C Woolfolk, Producer & Host)
Explorez tous les épisodes de Public Relations Review Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 24 Jan 2020 | Creating the first PR program for the company | 00:31:15 | |
How does one explain the benefits of establishing a new PR program for the company? How do you show the senior staff the financial benefits of a successful in-house PR program? Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line. Listen...Learn...Share! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNew world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 04 Dec 2019 | Leadership success in public relations | 00:28:48 | |
What does it take to become on a public relations team? How do you interact with your colleagues? How do you gain their confidence? All this and more are explained by Meagan Coughlin a new senior official in her organization. Listen...Learn...Share --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 13 Mar 2019 | Successful Public Relations from a major healthcare provider | 00:31:15 | |
Host Peter Woolfolk interviews guest Logan Stewart, PR Director of OrthoCarolina on the types of successful PR projects and events they use to engage people in both North and South Carolina. Tips are provided on how to get more expose for events. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 02 Jan 2020 | Successful Reputation Management...& Recovery | 00:26:28 | |
Temple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation. Feistman has 35 years of PR senior level experience. He was also inducted into the Philadelphia Public Relations Society's Hall of Fame. Listen...Learn...Share !! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 07 Jan 2020 | Effective public relations for timeshare and vacation properties | 00:30:28 | |
Georgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico. She also outlines the strategies she employed to counter the stories of people not able to sell their timeshare units. Listen...Learn...Share Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 09 Jan 2020 | Public relations in law enforcement | 00:27:42 | |
Former New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro. He offers an overview of how important a solid public relations program is to operating a successful police department and gaining, maintaining community support. Listen...Learn...Share! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNew world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 05 Nov 2019 | Millennials in public relations, and issues in higher education PR | 00:29:09 | |
What do millennials look for in a public relations job. How can they search for the right company to interview with? And what are some concerns that PR staff with higher education staff? University Of Michigan Senior PR staffer Brittany Smith provides some answers. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 12 Mar 2020 | Reducing Stress in PR Jobs | 00:29:07 | |
Ever feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers. Fear not! Dr. Doug Swanson, Cal State-Fullerton, offers specific solutions to help you overcome this office stress and disengagement. Listen...Learn..Share. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNew world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 05 Nov 2019 | Successful pitching to the media + branding | 00:26:10 | |
New York PR pro Annie Scranton, a former TV producer and booker at major networks, offers solid guidance on how to have success in getting your client on TV or an article in the press. Annie has years of behind the scenes experience on what should be done to get TV producers to get your client a spot on local and national TV shows..or articles in newspapers. How should you prepare in advance?? What you should NOT do!! How to prepare your client for their TV appearance and much more. Annie's interview is a learning experience you will not soon forget. Get it NOW on the Public Relations Review podcast. And tell your PR Friends as well!!! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 02 Mar 2019 | Trends in Public Relations for 2019 | 00:21:35 | |
Host Peter Woolfolk discusses trends in public relations for 2019 with Nikkia Adolphe--Media Frenzy Global--and why these trends are important for PR professionals. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 06 Dec 2019 | #The value of the APR; Earned media vs paid media | 00:40:39 | |
What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media and "paid" media being difficult to separate. This program will help PR specialists understand the concern. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 05 Apr 2019 | Storytelling! Is it being replaced?? | 00:25:30 | |
Currently, storytelling is the popular trend to get positive exposure. Michael Shmarak has a different idea: STORYCRAFTING. Is this a better way? You be the judge. Then, can public relations and management consulting work in harmony. This, too, has strong possibilities for success. Listen...Learn...Share! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 12 Jul 2019 | How strategic PR has successfully promoted Nashville, TN to generate huge tourists and conventions that generate millions of dollars. | 00:24:03 | |
The president of the Nashville Convention & Visitors Corp. outlines the many activities, strategies they have used to successfully promote Nashville, TN. around the nation and the world. Recently, the NFL held its 3-day 2019 draft in Nashville. Visitors to the city topped 600,000 over the 3 days setting the attendance record for the NFL draft attendance. Using the many famous musicians in Music City to promote the town. Helping to fund the national TV show "Nashville" help give very positive visibility to Nashville. Using a variety of "Influencers" to promote Nashville as they travel the nation and the world. This 22 minute program is well worth your time. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 12 Feb 2020 | Great Public Relations in our Public Schools | 01:03:06 | |
Six public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many public relations issues they encounter. These professionals have no choice but to manage the range of demands they face frequently...and they outline how they solved their individual problems. Listen and learn from their experiences in this one hour podcast. Listen...Learn...Share! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNew world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 12 Nov 2019 | # Successfully connect celebrities with your brand | 00:29:12 | |
What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand. Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both parties involved. Celebrity Focus has connected 4000+ celebrities with famous brands since 1987. Listen and learn from a pro. Then share this podcast with your colleagues. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 09 Nov 2019 | #Tips for successful internal communications | 00:27:09 | |
PR pro Lori Cory provides important information to organizations on how to have a successful and effective internal communications program. She provides guidance and cites her success at the Missouri Department of Commerce and Insurance with a combination of listening, positive responses and relationship building. Listen and get your in-house communications up-to-speed. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 30 Oct 2019 | Successful public relations for community outreach programs | 00:26:10 | |
Jennifer McGinley, JLM Strategic Communications in Hunt Valley, Maryland, discuss how to develop successful public relations efforts for community outreach. Her experience has produced great results for her clients. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 01 Jan 2020 | How to develop effective messages for PR needs | 00:26:27 | |
Sheri Singer--Singer Communications-- is well known for her effective message productivity. In this episode she details how to develop and test an effective message to deliver maximum impact on an audience. Poor messages can add to confusion. Sheri is respected for her skills in this area. Gain the skills needed to help you produce the needed know-how to craft well received messages in your organization. Listen...learn..share. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 09 Jan 2020 | Two Public Relations systems to make PR pros more efficient and save valuable time | 00:28:01 | |
PR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time. "PR Loop" connects PR people in other cities and/or industries to help you get better information for your projects. "Story Match" connects PR pros and brands with journalists around the country that cover your issues. This system pre-identifies individual with interests in specific topic areas. Faster than the press release. You know in advance that this individual has an interest in your topic. Listen...:Learn...Share Podcast Video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNew world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 05 Apr 2019 | #Branding your organization with a sports team | 00:34:43 | |
Host Peter Woolfolk discusses some very important steps with Dr. Joshua Dorsey, California State University--Fullerton, CA- on that companies and organization should take to help determine whether and how to advertise with or otherwise brand with a sports team. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 15 May 2019 | Artificial Intelligence use in public relations | 00:20:15 | |
PR Pro Michelle Garrett provides an overview of the use of artificial intelligence in public relations today. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 02 Jan 2020 | FIRST EVER airport Podcast | 00:25:34 | |
The PR team at the Knoxville Airport Authority (Tenn) initially used the podcast as an internal communications tool. How things change. Listen to how the clever use of their podcast made history as the FIRST airport podcast. Then customers wanted to get more airport and flight information from it. Listen...Learn...Share !!--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 03 Jan 2020 | Public Relations for Senior Activities, Events, Etc | 00:24:55 | |
Our senior citizens are active, engaged and many have disposable income. How can public relations be used to successfully engage them. An expert on PR with citizens Courtney Malengo offers insight on programs and strategies that work. Listen...Learn...Share!! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 08 Dec 2019 | #Expert crisis prevention for public relations | 00:25:19 | |
Most PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techniques to help minimize crisis events. He is considered one of the top such experts firms need to "have on speed dial" in the event of a crisis. Listen...Learn...Share. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 19 Feb 2019 | #Diversity in Public Relations | 00:52:29 | |
Hosts discusses the need to improve diversity in the public relations industry and the benefits received to clients and the agencies. Guest is Tracey Mendelshon, President, Black Public Relations Society--New York. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 01 Jan 2020 | Successful Public Relations for restaurants, culinary and lifestyle events | 00:22:04 | |
Recognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibility for your similar event. Whether it is a new restaurant opening, a chef revealing a great new dish or a new hotel opening Jamie gets it done. Listen...learn...share. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 25 Mar 2019 | Successfully Marketing to the Hispanic population | 00:25:48 | |
Host Peter Woolfolk's guest Arminda Figueroa, Latin2Latin Marketing in Fort Lauderdale, FL, provide experienced guidance to effectively develop and produce projects that can be successful in the Hispanic marketplace. She outlines all the factors to be considered if a project/product aimed at Hispanics is to be successful. Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNewsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 08 Feb 2020 | What you need to know to successfully book a podcast guest! | 00:25:55 | |
"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy. Then learn how to pitch the podcast producer....and how to be a great guest...and much more!! After the interview is completed there is more to be done. Listen to find out what else is needed to get additional mileage from your podcast interview. A semester of learning what the professionals know..in just over 20 minutes. Listen...Learn...Share! Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/messageNew world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 07 Feb 2022 | Developing a Strategic Communications plan? Listen to do it right the first time! | 00:23:33 | |
Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office. Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services. Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 14 Feb 2022 | An unvarnished conversation: More Black-owned newspapers included in PR community outreach efforts. | 00:21:27 | |
With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans. Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by 2030. In addition, African Americans will have buying power of over $1.5 trillion by 2030. Can any PR firm, government agency, etc afford to overlook this market? New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 21 Feb 2022 | A PR Professional Involved in Hawaii's Sustainability Matters! Could This Become a National Effort? | 00:29:10 | |
Sustainability issues are being addressed all across the nation and around the world. How are U.S. public relations professionals getting involved, contributing to this very important issue. Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement. She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful. This episode provides an overview of her efforts toward helping Hawaii become a better place to live...and how others might benefit from her experiences. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 07 Mar 2022 | Awards Boost PR Prestige! Learn How To Win More of Them!! | 00:28:07 | |
Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses. Awards are the ideal confirmation of your quality of work and professionalism. Becky Wilson, WDS Marketing & Public Relations, in Overland Park, Kansas has shifted her focus and has now helped her clients win over 300 awards. That's right, over 300 awards. Listen as she explains how to submit successful entries, how to locate award opportunities and more. Honestly, since speaking to Becky I have also submitted an entry for an award she made me aware of. Her guidance may help you be on be receiving end of a new trophy. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 21 Mar 2022 | Christian Public Relations: Being Successful Working Within the Traditional PR Framework. | 00:32:51 | |
Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting? Can a traditional PR organization accommodate Christian PR practitioners? What hurdles do Christian PR practitioners face when dealing with traditional media? Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode. Listen! Learn! Share! New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 28 Mar 2022 | Corporate Communications: The importance of a solid plan & how to develop one | 00:27:59 | |
The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities. Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan. She offers experience and insights on the positive impacts of thorough planning, employee buy-in and active participation. Listen and learn as this insightful young lady delivers guidance and tips you can use!! New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 04 Apr 2022 | PRSA National Chairlady Discusses PRSAs DEI Strategies, Celebrates Podcast's 100th Episode | 00:28:55 | |
PRSA's National Chairlady, Dr. Felicia Blow, discusses some PR history and efforts and need to improve DEI in PR and she joins in the celebration of this podcast's 100th episode, For years minorities have been underrepresented in public relations. Dr. Blow covers some minority PR pioneers, the benefits of having minority representation in public relations efforts and the national PRSA efforts to improve recruitment and retention of minorities in the PR industry. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 18 Apr 2022 | Solid Guidance to Successfully Market to Asian Americans. What You MUST Know to Avoid Failure! | 00:37:28 | |
Asian Americans are the fasting growing population segment and most affluent. In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful. Which generation are you dealing with? How do you properly greet them? What is most important to them about your product? Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure. One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas. This episode will save you potential embarrassment and guide you to success. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 02 May 2022 | Public Relations in Panama. Moving There & Succeeding There! How it Was Done! | 00:23:20 | |
Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future. How things change. It was her marriage that got her there. After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City. With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how she expanded, and how she eventually grew into having a ten-person staff. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 16 May 2022 | Crisis Communications: Plan NOW To Get Ahead of Potential Problems! | 00:26:53 | |
Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 06 Jun 2022 | New PROPEL Platform Boosts "Earned Media" Outcomes! FREE version available! | 00:22:54 | |
Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching. This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches and stimulates added placements. And YES, there is a free version. According to Zack PROPEL performs much better than most of the numerous competitive platforms that offer far fewer services. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 19 Jun 2022 | New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success? | 00:25:32 | |
How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy. The new firms must be funded and operational. Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity. With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help facilitate and grow the business. Listen to how she made this format work for her. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 25 Jul 2022 | Great Metrics to Measure the Success of Your PR Campaign!! | 00:21:45 | |
How do you measure the success of your PR campaign? How do you explain to your client how a successful outcome is determined? Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign. She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals. She also mentions which platforms might be useful to collect this data. There is much more data than news clips to show success. DON'T MISS THIS ONE!!!!! New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 05 Sep 2022 | Victory Over Unethical Actions of VA Hospital Senior Officials! How it was achieved! How you can also be successful! | 00:41:13 | |
Have you ever witnessed unethical actions in your workplace? Would you remain quiet? Would take steps to have these misdeeds stopped? What influences your decision? New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 12 Sep 2022 | Raise Your Storytelling Presentations! This Expert Gives Solid Guidance To Improve Your Outcomes | 00:17:44 | |
Looking for ideas to add stimulation and acceptance to your storytelling presentations? Look no further! Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level. In addition to relatable images did you know: that it's important to have a catchy title? Define the main character,! Include story context! And much more. Axelle will help you include additional flair and emotions in your next story. Listen...and boost your next storytelling presentation. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 23 Sep 2022 | Do Paid Bylines Work? YES!! Here's Guidance to Get the Best Results and to Avoid Disaster! | 00:20:46 | |
With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 10 Oct 2022 | Successful Storytelling Guidance From A Proven, Experienced Professional | 00:27:07 | |
Storytelling is the proven method to successfully having your story told. But what constitutes successful storytelling? With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public Relations, serving clients that included Alcoa, Bridgestone/Firestone, and Rutgers University where his storytelling expertise benefitted his clients exceptionally well. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 14 Nov 2022 | Newsjacking! Making it work! Mistakes to Avoid! | 00:23:01 | |
Newsjacking continues to attract attention in PR circles. Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services. Newsjacking requires you to provide substance reporters can use. Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 19 Dec 2022 | College PR Students Solve "Real Life" Problem of PR Enrollment Shortfall !!!! | 00:32:22 | |
When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study. Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign and the execution needed to achieve success. Listen as EMU's PR students outline the work involved in solving this "real life" situation. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 03 Jan 2023 | Communications Audit? Get Successful Guidance From This Proven Expert!! | 00:24:46 | |
When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance. She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more. Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion. This is the episode that gives you the confidence to get started!!! New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 16 Jan 2023 | How CEO's can overcome the "Trust Deficit.!" | 00:28:02 | |
Trust is an important ingredient for high-performance staff and organizations. Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions together. Studies confirm that In high trust environments, there is simply less wasted effort spent on managing other people’s egos — leaving more energy to solve problems and get “real” work done. This episode offers clarity and guidance for achieving the needed "Trust Deficit. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 30 Jan 2023 | How To SUCCESSFULLY Engage in Corporate Social Activism!! | 00:25:25 | |
Is your client or company prepared to engage in "Corporate Social Activism?" New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 06 Feb 2023 | How To Successfully Use The Spectacular AI "ChatGPT" In Public Relations | 00:31:33 | |
The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now available, why are you not using it? Jess outlines the range of tasks he has asked of Chat|GPT and how well it performed. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 13 Feb 2023 | SPECIAL EDITION! ChatGPT Self-Describes Its Benefits to Public Relations !! | 00:08:33 | |
In this Special Episode, I outline how I produced this verbal episode from ChatGPT's 1000-word written text self-description of how it can benefit the public relations professional. From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written response. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 20 Feb 2023 | PR For Mining Investors & Stakeholders! How much America Depends on Mines! | 00:25:53 | |
Many products American use in their daily activities are produced with minerals from mines. Very few of us recognize and appreciate this fact. With a focus on investors and stakeholders Ira Gostin, Founder, of G8 Strategies, helps mining companies tell their meaningful and impactful stories to potential investors. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 06 Mar 2023 | PR in Puerto Rico: Differences & Similarities! Why The Need for A License? | 00:31:33 | |
Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there. They detail the major difference between PR practice there and in the U.S. This episode is very insightful and well worth your listening time. Share this episode with your colleagues. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 20 Mar 2023 | Uncovering Internal Stories That Benefit Your Organization!! | 00:21:36 | |
PR people are most often focused on generating a press release to hype an organization's event, product, etc. However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission. The problem is these substantive internal opportunities do not receive the time needed to dig deep to uncover these PR jewels. Louise Grasmehr, LMG Public Relations, offers guidance to tap into these often heartwarming stories. Listen as she delivers her experiences and client successes with some insightful experience and guidance. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 03 Apr 2023 | Improving Your Digital Marketing! Get 5X More Press w/Press Jockey. Special Offer! | 00:28:57 | |
This episode provides guidance to improve your content marketing and digital marketing for clients or your office. It also offers tips to better use "paid media." New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 24 Apr 2023 | Longing to Practice PR In A Foreign Country? Guidance Provided to Make It A Success! | 00:30:52 | |
The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered in her communications position with DigiCert. She outlines her pre-trip preparation, the adjustments she needed to make to fit in, and much more. She also offers advice to determine your standing on the cultural scale and how to survive once you make the move. Below are some sites to provide helpful guidance. Please provide a review of this episode. Thank you!!! New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 22 May 2023 | ChatGPT: Great, Successful Uses For PR Teams | 00:25:26 | |
Host Peter Woolfolk Introduces PR pro Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 05 Jun 2023 | ESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems! | 00:38:19 | |
ESG (Environmental, Social, and Governance)! Why is this so important to the public relations community? Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan. As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as well as C-suite executives who are committed to building diversity and inclusion as part of their corporate culture. As communicators, it is up to us to roll out ESG-friendly initiatives that go beyond philanthropy and tell sustainable stories to those who matter most: the varied audiences. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 19 Jun 2023 | New AI Platform Offers Major Outreach Boost For Smaller PR Firms. Exceptional AI Features Included! | 00:26:37 | |
Host Peter Woolfolk talks with guest Steve Marcinuk, Managing Partner of Intelligent Relations Public Relations to discuss "Preston" a new innovative, public relations AI platform, offering affordable media coverage to growing companies. "Preston" learns about your organization, connects you with relevant journalists, and saves costs while providing expert guidance. The platform is designed for small businesses, not just PR pros, to help build journalist relationships and offer tailored support. Among the many platform features are:
This informative discussion about "Preston" will have you moving fast to take advantage of this fantastic new platform and lift your practice to a new level. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 19 Jun 2023 | The New Era of PR: Artificial Intelligence and the Preston Platform | 00:26:37 | |
Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 03 Jul 2023 | The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations | 00:31:07 | |
Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 17 Jul 2023 | Power of Community Benefits Agreements and the Role of Diversity, Equity and Inclusion with Sam Waltz | 00:32:07 | |
What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his wealth of knowledge and experience to enlighten us on the power of CBAs in creating win-win scenarios for organizations and communities. His work on the project to bring solar panel manufacturing back to the U.S is a prime example of the potential of such agreements. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 31 Jul 2023 | Taking a Deep Dive into PR Best Practices with Barbara Nonas | 00:19:02 | |
Eager to extract the very best from your PR team? Discover the secret sauce of exceptional public relations work. Host Peter Woolfolk chats with a seasoned expert, Barbara Nonas. As a Strategic Communications and Public Relations Consultant, Barbara spills the beans on the nitty-gritty of building trust and transparency with clients, setting clear expectations, and the art of providing reporters an insightful preview of campaigns and stories. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 14 Aug 2023 | The Future of Content Marketing Lies in AI | 00:19:40 | |
Are you ready to navigate the brave new world of AI in content marketing? Buckle up as we uncover the latest insights and trends that are reshaping our industry. In this episode, host Peter Woolfolk presents two insightful text-to-speech articles that highlight how AI enhances customer interactions, predicts future patterns, and enables the formulation of more personalized and effective campaigns. From tracking engaging topics to making sense of real-time customer behavior, AI is transforming the way we strategize, create, and distribute content. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 28 Aug 2023 | Success in Thought Leadership: Recognition, Connections and Strategy | 00:25:01 | |
Did you ever wonder what it takes to become a thought leader in your field? Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establishing credibility and respect, and shares how writing articles, blogging, and speaking engagements have been instrumental in his growth as a thought leader. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 11 Sep 2023 | Decoding Public Relations in Middle America with Jona Ohm | 00:30:22 | |
Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse experiences and learning opportunities. She reminisces about her 15-year tenure at St Joseph's Indian School, where she sharpened her skills in key messaging and engagement strategies. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 25 Sep 2023 | How Millennials Are Shaping the Future of B2B Marketing | 00:19:43 | |
Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 09 Oct 2023 | Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton | 00:26:52 | |
Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from PR Week and data from Muck Rack, we aim to unveil the reality behind the buzz. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 23 Oct 2023 | Creating Successful PR Communications Plans | 00:24:59 | |
Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthing the critical role it plays in any PR process. Gini, with her expertise, paints a vivid picture of an effective communications plan by exploring its 16 essential elements, from strategic objectives to impactful positioning statements. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 06 Nov 2023 | Mastering the Art of Marketing to Teens, Gen Z and Millennials with Fuse Marketing | 00:22:32 | |
Ever wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted to keep pace with their clients' demands. Our discussion unravels their unique approach to creating personalized programs to help brands reach their peak. We delve into the nitty-gritty of strategizing for the right media outlets, securing the perfect spokespeople, and the hurdles of assisting clients still grappling with their brand identity. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 20 Nov 2023 | The Art of Pitching and Relationship Building in PR with Annie Pace Scranton | 00:28:49 | |
Join us as we uncover the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clients as thought leaders. Master the art of beginning with trending news topics to establish trust and position your clients as industry experts. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 04 Dec 2023 | Transforming PR Strategy with Artificial Intelligence: 15 Innovative Ways | 00:12:52 | |
What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, we explore the potential benefits and drawbacks of integrating AI into your workflow. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 18 Dec 2023 | How AI and Voice Search are Shaping Public Relations | 00:11:40 | |
Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in producing his podcast, including the use of text-to-speech conversions and creating downloadable transcripts. He also extends an invitation to all PR professionals to contact him for consideration to be a guest on his show and share their unique experiences and projects. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 22 Jan 2024 | Strategies for Excellence in Diversity, Equity, and Inclusion: Minnesota PRSA's Award-Winning Journey | 00:31:12 | |
Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (IDI), this episode is a masterclass in fostering meaningful change and realizing the potential within our diverse professional communities. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 05 Feb 2024 | Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant | 00:20:40 | |
Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 19 Feb 2024 | The Power of AI-Generated Videos in Modern Public Relations | 00:29:37 | |
Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of speaking over 120 languages can revolutionize the way corporate leaders and brand ambassadors communicate. Imagine a world where the language barrier is no longer a hurdle in your PR strategy; that world is now at your fingertips. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 04 Mar 2024 | Blue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts. | 00:33:10 | |
From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 18 Mar 2024 | Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com | 00:36:37 | |
Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your story doesn't just make it onto the page—it commands attention. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 28 Mar 2024 | Navigating New Music Promotion and Innovation with Alison Ball | 00:23:25 | |
Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 08 Apr 2024 | Mastering Data-Driven Public Relations: Insights with Measurement Expert Katie Paine | 00:34:03 | |
Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressing the importance of aligning PR measurement strategies with business objectives. Expect to be enlightened on how to navigate the complex terrain of popular measurement platforms, grasp the subtleties of sentiment analysis across diverse audiences, and uncover the human touch essential for transforming raw data into meaningful strategies. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 22 Apr 2024 | Carroll Community College Powers Up PR, Marketing and AI Outreach | 00:29:16 | |
Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transformative journey from a local paper-centric approach to a dynamic, integrated communications plan. With their blueprint for success, institutions can craft a consistent brand image and engage the ever-elusive Gen Z audience. Get ready to absorb the wisdom behind harmonizing marketing efforts and creating events that not only announce but engage, as we dissect the essential components of a united team approach and the power of community relationships in bolstering an academic institution's narrative and impact. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 06 May 2024 | PR Professional's Guide to Ethical AI Usage and Client Trust | 00:27:34 | |
Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 20 May 2024 | Controlling Your Media Interviews: Strategies to Craft Your Message and Handle Tough Questions | 00:24:35 | |
Unlock the power of precision in your media interviews with the unrivaled expertise of Dorothy Crenshaw from Mod-Op. As host Peter Woolfolk launches the discussion to explore the critical strategies for shaping your narrative, you'll learn how to come to any interview armed with your key points, ready to handle curveball questions with grace. Dorothy, with her rich background from Capitol Hill to the agency world, provides a masterclass in transforming tough inquiries into opportunities to underscore your message. We dissect the art of spinning a negative premise into a positive outlook, ensuring you'll leave our conversation with the confidence to command the media's attention and articulate your vision with unwavering clarity. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 03 Jun 2024 | From PR Startup to Powerhouse: Insights and Strategies for Building A Successful Public Relations Firm | 00:33:04 | |
Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution from aspiring business owners to industry heavyweights, and the strategic alliances that fueled their success. Their stories not only provide the blueprints for starting and scaling your own PR venture but also reveal how competition can transform into valuable collaboration. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 17 Jun 2024 | Communicator's Guidance to Career Progression and Advancement | 00:31:29 | |
Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key decisions and developed skills propelled him from crafting the LA Dodgers' first Facebook page to shaping global narratives. As you listen, you'll gather pearls of wisdom on adaptability and the finesse needed to navigate high-stakes political arenas, making this conversation a goldmine for aspiring and seasoned professionals alike. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 01 Jul 2024 | Stay Ahead with AI-Driven Video Marketing Strategies | 00:20:24 | |
Ready to transform your PR and marketing strategies with cutting-edge technology? Discover the game-changing potential of AI video editors on the latest Public Relations Review Podcast. Host Peter Woolfolk talks with Gaurav Sharma, half a world away, the innovative founder and CEO of AttRock, to explore how tools like Heygen and Synthesia.io are revolutionizing video creation and personalization. Gaurav shares his expert insights on the seamless integration of Heygen with Eleven Labs for impeccable voice cloning, allowing you to craft high-quality, natural-sounding videos effortlessly. Learn how these advancements can significantly enhance client relationships and streamline your communication processes. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 15 Jul 2024 | Optimizing Nonprofit Communication: Insights from PR to AI with Sarah Wood | 00:28:12 | |
Unlock the secrets to effective communication within purpose-driven organizations as host Peter Woolfolk talks with Sarah Wood, CEO of Sarah Wood Communications. Discover how nonprofits and associations can amplify their reach by layering public relations on top of existing channels such as newsletters, blogs, websites, and social media. Through engaging examples like an affordable housing organization, Sarah reveals how maintaining consistent, strategic communication fosters strong relationships with target audiences, ensuring long-term visibility and support even when media attention fades. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 12 Aug 2024 | Combatting AI Deepfakes: Strategies for Public Relations Professionals | 00:31:32 | |
Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join host Peter Woolfolk on the Public Relations Review Podcast as he and guest Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. tackle this critical question with Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 29 Jul 2024 | Inside Political Campaigns: Expert Strategies and Insights with Matt Krayton of Publitics | 00:33:16 | |
Unlock the secrets behind successful political campaigns with our special guest, Matt Krayton, founder of Publitics. Get an insider look into how Matt’s firm crafts powerful message strategies that resonate with voters. Host Peter Woolfolk talks to Matt as he breaks down the tactical elements that determine a campaign's success from television ads to digital outreach. Discover the importance of understanding voter sentiment, and learn how to frame messages based on comprehensive research. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 26 Aug 2024 | Building Brands and Navigating PR in Emerging Tech with Amy Jackson | 00:22:41 | |
Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of establishing media relationships and tapping into national discussions, featuring a success story that landed major coverage on CNBC and other major media New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 09 Sep 2024 | Insights on Brazil’s Unique PR Landscape | 00:24:06 | |
Curious about the hidden intricacies of public relations between Brazil and the United States? Join host Peter Woolfolk as he chats with Vania Gracio, the brilliant mind behind Sing Communications, who unpacks over two decades of rich experience in corporate communications. We discuss the vital role of building robust relationships with Brazilian journalists, prioritizing local relevance, and embracing tech-savviness in PR activities. Discover the cultural nuances that set Brazilian PR apart, such as the clear distinction between business announcements and social events, and the crucial need for customized press releases. This conversation is a treasure trove of insights for anyone looking to navigate the unique PR landscape in Brazil. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 23 Sep 2024 | Newport News Police "Running Code" PR Podcast a winner with the Community | 00:27:06 | |
Discover the unique ways the Newport News Police Department is connecting with their community like never before. Join host Peter Woolfolk as he features Captain Morgan Tiejens, Communications Director Kelly King, and Senior Communications Specialist Matt Michalec, who reveal the story behind "Running Code"—their innovative podcast that takes listeners behind the badge. You'll hear about the diverse backgrounds and interests of their officers, from youth sports coaching to martial arts, all aimed at humanizing the police force and strengthening community bonds. This episode promises to provide valuable insights into how law enforcement can effectively use social media to enhance public trust and engagement. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 07 Oct 2024 | Using The Power of Conferences for PR Business Growth and Effective Communication | 00:23:25 | |
Uncover the hidden power of conferences to supercharge your communication strategy and business growth! In this episode, podcast host Peter Woolfolk talks with Tara Baumgarten, Director of Public Relations and Strategic Communications at NKXT (Next), who brings her 20 years of PR expertise to the table. Tara shares invaluable insights into how conferences can be a game-changer for relationship building, brand exposure, and executive visibility. From the critical steps of preparing well in advance to researching attendees and reaching out proactively, Tara offers practical advice to ensure you make the most of every conference opportunity. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 21 Oct 2024 | Mastering Trade Media Benefits: Effective PR Strategies | 00:25:43 | |
Unlock the secrets of effectively reaching niche audiences with trade media on the latest episode of the Public Relations Review Podcast. Join Peter Woolfolk as he welcomes Nicole Schuman from PR News Online, who sheds light on the pivotal role of industry-specific publications, e-newsletters, and live streams in targeting specialized demographics. Learn why mainstream media placements might not always be the best approach and how to tailor your PR strategies for greater impact. Nicole shares her expertise on distinguishing between general business publications and specialized trade media, offering practical advice on identifying the right platforms for your stories. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 04 Nov 2024 | The Double-Edged Sword of AI in Crisis Communication | 00:31:40 | |
Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this complex landscape. You’ll hear about AI's ability to transform anyone into a seemingly credible source, raising pressing concerns about authenticity and the spread of misinformation. From empowering small PR firms with efficient press releases to posing ethical dilemmas in educational settings, AI's dual-edged nature is laid bare. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 18 Nov 2024 | PR & Building Trust Through Corporate Social Engagement | 00:33:19 | |
Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap of opportunism or greenwashing? Learn how businesses can enhance corporate responsibility and attract top talent by aligning their initiatives with core values, sector specifics, and historical context. With host Peter Woolfolk Doug shares nuanced insights into this complex decision-making process, revealing that there is no one-size-fits-all approach to corporate social involvement. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 02 Dec 2024 | Expanding Digital Communications for Social Impact | 00:24:42 | |
Discover how to revolutionize your digital communications for social impact with insights from Nicolas Bruneau, a seasoned digital communications consultant from the United Nations. In the latest episode host Peter Woolfolk engages Nicolas to share transformative strategies from his book, "Engage with Impact: Five Steps to Transform Your Digital Communications for Social Impact." You'll learn about the Agile Framework, developed from extensive pandemic-era research, and how it can empower your organization's communication strategies through adopting a startup mentality, embracing digital-first approaches, and inspiring with personal stories. Using examples like the European Commission's pandemic response, Nicolas illustrates how agility and innovation can foster creativity and swift, effective communication. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 30 Dec 2024 | Presidential Campaigns to PR Triumphs: Lessons & Benefits from Major Political Communications | 00:37:05 | |
Original broadcast date: October 13, 2020. Ever wonder how high-stakes political campaigns can shape a career in public relations? Join host Peter Woolfolk and guests for a compelling re-visit of a 2020 episode conversation with Adrian Grimes, Norris Clark and Peter Woolfolk as they share their transformative experiences from managing communications for Newt Gingrich's, Ross Perot's aaaand Bill Clinton's presidential campaigns. Adrian reveals how the fast-paced, high-pressure environment honed her skills in message crafting, event management, and social media engagement, while Norris recounts his unexpected entry into the political world, illustrating how these experiences paved the way for success in the PR industry. Peter outlines his experience a Clinton's Delaware press secretary, and his experiences in the U.S. Congress. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||
| 17 Dec 2024 | Bridging Public Relations and Faith | 00:32:51 | |
Original broadcast date March 21, 2022. Discover how the realms of public relations and Christian values intertwine through the insights of Dr. Amanda Stagenborg from George Fox University and Reverend Brian Fessler of the Religion Communicators Council. Dr. Stagenborg elaborates on how integrating Christian ethics into PR education at George Fox shapes students to serve both community and vocation. Reverend Fessler unpacks the complexities of religious communication in today's saturated media landscape, stressing the power of storytelling and the importance of cultivating authentic media relationships. New world podcast ranking Information on NEW podcast website. Newsletter link: https://www.publicrelationsreviewpodcast.com | |||