Project A Podcast (Project A Team)

How much sales and marketing knowledge do you need to get into Revenue Operations? What are the latest trends in RevOps? In this episode, Evan Dunn, Director of Growth Marketing at Syncari, answers these questions and talks about the RevOps discipline and what it can do for an organization.

In this episode, Florian Heinemann, Founding Partner at Project A, welcomes Christian Schneider-Sickert, Founder and CEO of LIQID Investments. In the conversation with Florian, Christian talks about LIQID's mission and culture and the role of marketing and branding in the wealth management space.

“Nur die Geschäftsmodelle haben eine Chance zu gewinnen, die eine dauerhafte Kundenbeziehung aufbauen können”, sagt Florian Heinemann. Und eigentlich geht das heute doch recht einfach: Soooo viele Marketing-Kanäle wie nie zuvor gibt es inzwischen, mit denen man seine Kunden dauernd erreichen kann, doch wie schafft man es, nicht zu nerven, sondern immer nur die richtige Botschaft über den richtigen Kanal zum richtigen Zeitpunkt zu versenden? Auch das geht so einfach wie nie, sagt Manuel Hinz: mit CrossEngage. CrossEngage ist eine Customer Data Plattform: Sie sorgt zum Beispiel dafür, dass Unternehmen ihre Daten behalten, statt sie weitergeben zu müssen. “Das ist überlebenswichtig”, sagt Florian Heinemann, “gerade in einer von Google, Amazon, Facebook und Apple dominierten Welt” - der GAFA-Welt.

Moderation: Manuel Boll

Gäste: Florian Heinemann und Manuel Hinz

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:
Blog: https://insights.project-a.com/

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Sales in the b2b sector have undergone significant changes in the last three to five years. On the one hand, new channels such as Linkedin have proven to be valuable for digital lead generation. On the other, the availability of information online has significantly affected the buying behavior of customers - people don't want to be approached proactively. This means that a switch in the acquisition process between the digital self-service channels and one-to-one personal conversation with your customer is not only challenging but also necessary.

Listen to Christoph Rösler, Director of Venture Development & Sales at Project A, and Florian Heinemann, General Partner at Project A, dive deep into the merging of marketing and sales in the customer journey and whether traditional sales still have a role in the modern b2b sector.

Guest: Christoph Rösler, Director of Venture Development & Sales

Host: Florian Heinemann, General Partner at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

610 million professionals, 30 million company pages and more than 50% feed engagement. Is the social network for professionals ready to challenge the Blue Giant in the advertising field? Linkedin Ads is a powerful platform, full of opportunities but also challenges and obstacles - like pricing, targeting options and creatives. Finding the right account and campaign setup is the key to success. 

The roadmap of the advertisement platform development looks very similar to Facebooks’ of a few years ago. Indeed, 2019 was the year were Linkedin rolled out interest targeting, lookalikes and conversion based campaign optimisation; arrows which Facebook has had in its quiver for years. Did Linkedin efforts manage to cover the ground separating its technologies from Facebook ones?

Listen to Gianluca Lupo, Display Marketing Manager, Project A @Social Ads Meetup from 01.08.2019 discussing the possibilities, best practices and developments of the Linkedin Ads platform during the Social Ads Meetup at Project A Ventures. We try to highlight the strength and weakness points of the social network for professionals, giving at the same time a 360 degrees overview of its possibilities. Enjoy!

Guest: Gianluca Lupo - Display Marketing Manager Project A Ventures

Language: English

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Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

In this episode, Florian Heinemann, Co-Founder and General Partner at Project A sits down with our very own Simon Walter, Chief Brand Officer, Thuy-Ngan Trinh, Chief Marketing Officer, and Raul Porojan, Director of Sales & Customer Success. They dial in from Tuscany during the Project A offsite, to discuss how the current economic recession is affecting some of our portfolio companies, how we can support them better during these uncertain times, and how our operational team is adapting to the current circumstances.

As the startup grows, the founding CTO has to undergo a painful metamorphosis into a fully-fledged executive. Or not. Some eventually step aside and allow a more experienced hire to assume the role.  Could continuing education help technical founders evolve into well-rounded CTOs who stick around for the long haul? Something like a… CTO school? Merlin chats with our own CTO, Stephan Schulze, to address this very question.

Recently, our CTO Stephan talked about how to handle a critical incident in production. But what do you do after the emergency is over? This week we talk about how to pick up the pieces and learn from the experience. And it's not just about process. We also cover the emotional, human aspect of post-mortems and how to foster psychological safety.

In this episode, we welcome Paul-Christian Brenndörfer, Strategic Lead at Jung von Matt START. In the conversation with Simon Walter, Chief Brand Officer at Project A, Paul shares his experience working with early-stage startups and discusses how startups and brands can successfully grow up the funnel.

In this episode we welcome Marius Hepp, Co-Founder of Junto, a B2B upscaling platform empowering young talents to learn from work-class operators. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Marius shares his learnings from founding a company in the EdTech space and talks about the importance of a strong technological infrastructure to scale successfully.

In this episode, we welcome Emilia Theye, Co-Founder of clare&me, an early-stage startup offering mental health support through artificial intelligence. In her conversation with Rainer Berak, Operating Partner & MD at Project A, Emilia shares her learnings from running a young company with a small team and explains why it is so important for early-stage startups to be close to the audience at a product level.

Sean Ironside erklärt Geldanlage mit einem Fisch. Das irritiert und ist gerade deshalb gute Kommunikation, weil sich potenzielle Nutzer damit beschäftigen und LIQID als wiedererkennbare Marke hängen bleibt. Wer jetzt denkt: voll unlogisch! Der sollte reinhören in den neuen Podcast, in dem auch erklärt wird, worauf vor allem junge digitale Unternehmen achten sollten.

Weitere Informationen zu LIQID und warum sie kürzlich den German Brand Award verliehen bekommen haben: https://www.german-brand-award.com/preistraeger/galerie/detail.html

Moderation: Danijel Visevic, Director of Communications bei Project A
Gast: Sean Ironside, Head of Brand and Communications bei LIQID
Sprache: Deutsch
RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:
Blog: https://insights.project-a.com
Podcast: https://www.project-a.com/de/media/podcast
Newsletter: https://www.project-a.com/de/media/newsletter

With its targeting solutions, Semasio re-defined targeting. Moving away from pre-defined taxonomies to a semantic approach to holistically capture who the user is and how to target them specifically. Semasio calls this “The Power of Semantic Precision”.

In this episode, Florian Heinemann, Partner at Project A, and Kasper Skou, CEO at Semasio, talk about how targeting solutions developed in the last decades and how marketers today are able to reach very specific audiences.

Guest: Kasper Skou, CEO at Semasio 

Host: Florian Heinemann, Partner at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Nobody cares about you!


Five hard truths every entrepreneur has to learn about communication

Your business idea is spot-on, your product brilliant, your team inspiring, - and yet nobody takes notice. You wonder why? We will share 5 hard truths of communication that you have to know to get the attention you and your startup deserve. The first hard truth is: Nobody cares about you and your startup. But the good thing is: You can change that.

Speakers: Dr. Laura Sophie Dornheim, Head of Communications @ Eyeo & Danijel Višević, Director of Communications @ Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Successful companies nowadays have sizeable data teams. But why - and what should such a team look like? And more importantly: What are proven ways of organizing a data team’s workflows in order to have a real impact on the business?

Henk Smit, Head of Data Science & Analytics at Catawiki, Europe’s fastest growing startup twice in a row, is discussing learnings on how to build successful data teams with Philipp Werner, CMO at Project A.

Guest: Henk Smit, Head of Data Science & Analytics bei Catawiki

Host: Philipp Werner, Chief Marketing Officer at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Covid-19 has exposed schools not being ready for digital learning. Students have to take matters into their own hands. That’s what Benedict Kurz, founder of the digital learning platform Knowunity, is convinced of. He explains how his app has attracted almost 1 million students already. You can find Knowunity’s job opportunities here: https://knowunity.join.com

In this episode, Leonie Althaus, co-founder and CEO of traide AI shares her experience of building a company that combines cutting-edge AI technology with the expertise of long-standing customs professionals.

What is brand intelligence, how can a brand be ranked and its value be measured? Irina Ermak, Business Director at Interbrand, and Simon Walter, our Chief Brand Officer, shed light on the topic and discuss why startups should look into this, too!

If you'd like to know more about Brand Value, or other brand-related topics, don't forget to sign up for our annual Project A Knowledge Conference! Apply for a ticket now. We look forward to seeing you there. Apply for an online ticket now: https://bit.ly/2ZAY6hH

A behind the scenes look at the investment process at Project A. Whilst the investment process is opaque at most venture capital firms, we'd like to expose ours. An unbridled insight into what it's like to go from first contact to term sheet.

In this episode, Jochen Engert, Co-Founder of Flix, one of the largest long-distance mobility networks worldwide, shares his learnings from growing a small German startup that within 10 years has become the market leader in the field. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Jochen talks about the impact that tech and data have on Flix’s day-to-day operations and how he believes that business, product, and tech need to work closely together for any company to succeed.

Persönliche Empfehlungsdienste sind ein wichtiger Bestandteil unseres digitalen Alltags geworden. Auf der einen Seite helfen sie uns passende Musik zu finden und interessante Produkte beim Online-Shopping, andererseits stehen sie in der Kritik als Katalysator für radikale Meinungsmache.

In dieser Project A Podcast Episode sprechen Janine Perkuhn und Marco Herzog, Gründer von nuzzera.com mit Alexandra Deichsel vom Project A Data Team über die Herausforderung, wie man einen Informationsdienst anbieten kann, der den Lesern persönlich abgestimmte und trotzdem vielfältige Nachrichten empfiehlt und trotzdem die Gefahr einer selbstverstärkenden Filterblase vermeidet. Hier spielt neben dem richtigen Empfehlungs-Algorithmus auch das Geschäftsmodell eine entscheidende Rolle.

Gast: Janine Perkuhn, CPO and Cofounder of Nuzzera and Marco Herzog, CEO and Cofounder of Nuzzera

Moderation: Dr. Alexandra Deichsel, Business Intelligence Manager at Project A

Sprache: German

RSS Feed:  http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

What do mid-career developers do next? You could go down the leadership and management path and become a CTO. But is that the only path available? In this edition of TechInsights, we talk about some of the different tracks that senior developers can choose from when considering the next step in their careers.

We chat with Reshma Sohoni  (@rsohoni) and Tom Wilson (@tom_wils) from Seedcamp (@seedcamp). We discuss building Seedcamp into Europe’s most prominent first cheque venture investor, the evolution of the European technology ecosystem and talent clusters. Reshma also sheds light on investing early in UiPath and their journey to their recent IPO.

In our new episode, Toni Hohlbein, Co-founder and CEO at Growblocks, shares his insights and best practices on being a commercial market leader, and how a leadership position in this field has evolved over the past years. With his background in operations and revenue, Tobi brings his knowledge to the table and talks with Charlotte, our Head of Venture Development, about go-to-market strategies, product limitations, and target setting.

Eigentlich ist es gar nicht so schwierig, ein Startup richtig aufzubauen: Worauf Gründer dabei achten müssen, erklärt Cornelia Moller-Atam, HR-Chefin bei Project A. Nein, jetzt ist es schon wieder passiert: Conny ist nicht unsere HR-Chefin, sie ist die Chefin von Organizational Building, so heißt bei Project A das entsprechende Department. Denn es sind vor allem die Mitarbeiter, die ein Startup groß machen. Sie sind die Grundlage des Erfolgs. Oder eben die Grundlage des Misserfolgs, wenn die falschen Leute eingestellt wurden, sie falschen Aufgaben zugeteilt und nicht motiviert werden. Dann kann es nämlich zum "Organizational Burnout" kommen. Schon mal was davon gehört? Nicht? Na, dann aber reinhören. Jetzt!

Moderation: Danijel Visevic

Gast: Cornelia Moller-Atam

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:
Blog: https://insights.project-a.com/

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Voice technology is on the rise. Everybody seems to be talking about it and how it will fundamentally transform the economy and society. But does it really?

In this episode we are talking with Krzysztof Szymanski about this trending topic. He has taken a closer look at this new technology over the last months and also published two articles (find the links below).

We talk about why now is the perfect time to start exploring technology and why founders should consider to do so. Krzysztof also shares some possible use cases for startups. Listen up!

Moderation: Manuel Boll

Guests: Krzysztof Szymanski

Language: English

RSS Feed: http://project-a.libsyn.com/rss

Krzysztof’s articles: https://medium.com/@krzysztof.szymanski/voice-assistants-and-what-they-mean-for-the-future-of-your-business-9ed480896b68

https://medium.com/@krzysztof.szymanski/skills-search-flash-briefings-shopping-and-other-key-features-of-voice-assistants-db6eb96128c8

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Demographics, social media, personalization and online trust platforms. Customers are changing, along with their preferred communication channels and their expectations of good customer service. Keeping up with them requires an understanding of the technical tools available in customer service, as well as the branding possibilities in this new world of service.

Dixa is a customer friendship platform out of Copenhagen looking to evolve the way companies connect to and service their customers. Their CEO, Mads Fosselius, talks with with Raul Porojan, Sales & Customer Success Specialist at Project A.

Guest: Mads Fosselius, CEO of Dixa

Host: Raul Porojan, Sales & Customer Success Specialist at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

With the rise of product-led growth and the developer tools market, it seems everyone’s trying to get developers to notice their products. But getting the attention of developers is famously difficult. Traditional marketing and sales tactics tend to fall flat. So how do you do it? Well, one way to find out is to ask. So I quizzed our CTO Stephan Schulze on how he thinks marketers could reach “tech people” and what skills they need to talk the talk.

Why do marketing and sales always work in silos - isolated and independent from each other? Wouldn’t it be fruitful to push for more collaboration between those teams?

Andres Tapia and Corinne Herberg from Project A use the example of AZOWO to illustrate the advantages of the cooperation between marketing and sales. Not only can personas be defined more precisely, but also meeting structures, reportings and budgets can be optimised. These are only a few of the many advantages. Have a listen for more!

Guest: Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Run, Forrest, run! Every start-up is pushed to run as fast as it can to grow in the initial phase of the company. Founders, Vice Presidents, Executives all rush to generate revenue and acquire customers.

Simon Lorenz, Co-Founder of KLARA advises to take one step back and to properly investigate whether customers and products really match. From the product-market fit over go-to-market fit to revenue growth, he sheds light on the aspects to consider for successful lead generation.

Guest: Simon Lorenz, Co-founder of KLARA

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

How does Venture Debt as a way of financing work? When to consider it for your startup and when to avoid it? In a fireside chat with Florian Heinemann, Oscar Jazdowski will share his insights into the topic based on his experience in technology financing for over 30 years.

Speakers: Dr. Florian Heinemann, Founding Partner @ Project A  & Oscar Jazdowski, Co-General Manager @ Silicon Valley Bank

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Macht der Aufbau einer sogenannten DNVB noch Sinn? Was sind die Vor- und Nachteile, die es dabei zu beachten gilt? Und wie funktioniert Markenaufbau in einer Plattform-Welt, die von Google, Amazon, Facebook und Apple dominiert wird?

Alle diese Fragen beantwortet uns Florian Heinemann in Folge 19 des Project A Podcasts.

Wir sprechen außerdem über Marktplätze wie Amazon, Alibaba oder eBay und wie Startups diese als strategischen Vertriebskanal nutzen können. Dabei ist es immer entscheidend zu kalkulieren, was der Marktplatz-Umsatz, im Vergleich zum Umsatz im eigenen Shop wert ist.

Nicht zuletzt zeigt Florian uns Möglichkeiten auf, wie man als Startup in einer Plattform-Welt nachhaltig Gewinne erwirtschaften kann. Hilfreich kann für DNVB’s zum Beispiel der stationäre Handel sein. Das mag kontraintuitiv klingen, kann aber ein sehr effektiver Kanal sein, um Produkte erlebbar zu machen.

Ein gelungenes Beispiel dafür ist der Flagship-Store eines unserer Portfoliounternehmen aus Berlin, der in erster Linie für Branding genutzt wird und so die Verknüpfung von On- und Offline-Welt schafft.

Moderation: Manuel Boll

Gast: Florian Heinemann, Partner Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

Tamer El-Hawari ist Director of Product Management bei Project A. Während der vergangenen 20 Jahre hat er mehr als 30 Produkte von grundauf mitentwickelt, dabei viele Fehler gemacht, aber auch irre viel gelernt. Am Ende, sagt er, können Fehler bei Produkten immer darauf zurückgeführt werden, dass eines von fünf Prinzipien nicht berücksichtigt worden ist.

In der vergangenen Episode hat Tamer mit Moderator Danijel eine allgemeine Einführung gegeben und die fünf Prinzipien nur angerissen. In dieser Floge nun vertiefen wir, was hinter den fünf Prinzipien genau steckt. Hier der kurze Anriss: Ein Produkt muss (1.) Nutzen stiften, (2.) informativ und (3.) innovativ sein, es muss (4.) plattformtauglich sein und (5.) über eine Persönlichkeit verfügen.

Gast: Tamer El-Hawari, Director of Product Management bei Project A

Moderation: Danijel Visevic, Director of Communications bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

Unternehmen können sich Online Location Marketing zunutze machen, um Offline mehr Traffic zu generieren. Aber wie funktioniert Location Marketing genau? Und ist das in Zeiten von Google und Facebook überhaupt relevant?

Florian Hübner, Gründer von uberall, erklärt, wie große und kleine Unternehmen Location Marketing sinnvoll für sich nutzen können und weshalb das gerade heute besonders relevant ist. Mit Florian Heinemann, Founding Partner bei Project A und Mila Cramer, Investment Manager bei Project A.

Gast: Florian Hübner, Gründer und CEO von uberall

Moderation: Florian Heinemann, Founding Partner bei Project A und Mila Cramer, Investment Manager bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

In our latest podcast episode Finn Hänsel, Founder and Managing Director of the Sanity Group and Simon Walter, Project A's Chief Brand Officer, talk about branding in general and the brand-market-fit in particular. Why should startups think about branding, product, and marketing holistically and from the very beginning? Why can it make sense also for startups to have more than just one brand?  How can the brand-market-fit be measured? What are the main differences between D2C and B2C when it comes to brand management? Tune in to find out! 

As a step towards KRY's mission to fast forward the future of healthcare, we are launching in Germany this fall. In this process we are confronted with the challenge of adapting our service to a much less digital environment compared to Sweden. In this session you will learn how we used service design methods to approach the challenge of launching a digital product in Germany's paper and fax-heavy healthcare reality.

Speaker: Hedda Selder, Service Designer @ KRY

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

The software quality has increased a lot over the last couple of years - and there are many tools and services out there that promise to ensure a high software quality – but, does that mean that QA is not relevant anymore?

With our Guest Florian Preusner (CTO) we talk about common misconceptions in ensuring a high software quality. We’re discussing if QA is still relevant, how it can be integrated into your workflows, it’s impact on culture and missed business opportunities.

Guest: Florian Preusner, CTO

Host: Tamer El-Hawari, CPO at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

In our latest podcast episode Florian Heinemann and Rainer Berak talk with Project A's VP Talent Acquisition, Andrea Althaus about career opportunities for young talents. How do I make a career in management? Does it require more generalist or specialist capabilities nowadays? They also discuss how you can benefit from startup experience and why operational work can be useful for a career in management.

In our latest episode, Anna Alex, Co-Founder of Planetly, a leading climate tech company helping businesses to achieve their net zero targets, opens up about what it’s like building a for-profit climate tech company. In the conversation with Rainer Berak, Operating Partner at Project A, Anna shares her favourite sentence “Culture is eating strategy for breakfast” and elaborates on why setting a good company culture in the beginning is so important.

The global pandemic has made it impossible to host gatherings, events, or conferences of any kind in 2020. Which is why virtual conferencing platforms are on the rise this year. One of the fastest-growing platforms is "Run The World", founded by Xiaoyin Qu. In this Project A Podcast episode, Xiaoyin and Project A's Florian Heinemann, Rainer Berak and Martin Bach discuss Run The World's incredible journey and how Xiaoyin attracted funding from two of the most famous VC investors.

If you'd like to experience the incredible features of "Run The World" and meet Xiaoyin and Martin, simply join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now: https://www.project-a.com/knowledge-conference/register.html?utm_medium=social&utm_source=podcast&utm_campaign=TA-pakcon-2020

David Nothacker is co-founder and CEO of sennder, Europe’s leading digital road freight carrier and Germany’s unicorn No. 14. Together with Simon, our Chief Brand Officer, he talks about how branding must evolve when the company enters hyper growth and how the brand can help drive this growth - internally and externally.

In this episode, we welcome Malte Bedürftig, Co-founder & CEO of JoinImpact, a joint group of startups that help people take a positive role in society through activism, volunteering, community building, and entrepreneurship. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Malte shares his learnings as a founder in the ESG space and explains how in purpose-driven companies, culture often builds itself from the common goal that unites every team member.

In our new episode, Anna Brandt, Founder of Invested and Global Talent Leader, shares her learnings from scaling ventures from seed through hypergrowth. With 15+ years of experience in Talent Acquisition at Zalando, N26, and Uber, Anna brings a wealth of knowledge and Charlotte picks her brain on the do’s and don’ts.

In this episode we welcome Fabian Niedballa, co-founder of Sharpist, a coaching-based, results-oriented people development platform. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Fabian talks about why he believes company culture is an ongoing project that needs to be recalibrated and explains why and when the product or engineering team should take the lead in a founding team.

While in the US it is very common to have a team focused solely on Growth, this concept is still relatively new in Europe. 

If you are wondering what the advantages might be of introducing Growth Marketing to your business, how it can be done, and if this needs a complete restructuring of your org-chart, this Podcast is for you.

Listen to Aaron Rosen, Head of Growth at Project A, discuss these and many more questions in an animated discussion with Florian Heinemann, Founding Partner at Project A. 

You will learn more about the idea of Growth Marketing, how the approach works, and what examples of successful Growth Marketing tactics are. Enjoy! 

Guest: Aaron Rosen, Head of Growth at Project A

Host: Florian Heinemann, Founder Partner at Project A

Language: English

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Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more.
Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG.
Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves.
Listen in, become part of this exchange and who knows: maybe you’ll be next to share your 42 answers.

Marketing activities of B2C and B2B companies differ, that’s for sure – but how exactly? What are the key components of a successful B2B marketing mix and why should founders consciously decide to either scale media budget or lead research? 

What are the most promising channels and does Linkedin really work as well for B2B companies as expected? How to even assess this properly, given that attribution is even more complicated than in B2C marketing as touchpoints with multiple employees of a target company are very likely? 

And finally: What is a viable marketing tech stack to start out with, how does it evolve over time and what profiles does a high-performing B2B marketing team comprise of?

Listen to Björn Sjut, Co-Founder & Managing Director at Finc3 and a renowned online marketing professional and  Philipp Werner, CMO at Project A, discuss all things B2B marketing.

Guest: Björn Sjut, Co-Founder & Managing Director at Finc3

Host: Philipp Werner, CMO at Project A

Language: English

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Blog: https://insights.project-a.com

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In our new episode, Steffen Kiedel, Co-Founder and CEO of Superlist, shares his passion for productivity and gives insights into what it’s like to build the future of work organization. Steffen discloses to Rainer Berak, Operating Partner at Project A, how the product is leading everything they do and elaborates on the vital role of branding.

To build a successful company, you need the right timing, a great idea, and the relevant market size. Most importantly, you need a team that delivers great performance! You have to define the right structure and implement it at the right pace, motivate your people, and get the right skills on board - operational expertise but also soft skills. You need to give people guidance without micromanaging, allow for creativity while keeping the focus on delivery, be there for them while fostering independence. Here are some rules for building a company in a way that makes success possible.

Guest: Simon Dotzer, Director People, Operations and Data at Spryker

Host: Rainer Berak, COO & MD at Project A

Language: English

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Der erste Podcast von Project A, klar haben wir ihn "Project A Podcast" genannt. Wir haben schon mal losgelegt, die erste Folge mit Uwe und Danijel, nach dem Motto: nicht lange reden, einfach machen. Unser erster Podcast hatte kein Skript, merkt man uns aber gar nicht an. Null. Okay, vielleicht ein bisschen. Habt Spaß! Und seid gespannt auf die nächsten Ausgaben: von nun an Woche für Woche.

Moderation: Danijel Visevic

Gast: Uwe Horstmann

Sprache: Deutsch

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When should you scale your #sales department and how fast should you do it? In reality, most startups rely on instinct, hearsay and random benchmarks of accomplished founders. Mark Roberge, former CRO of Hubspot and currently lecturer at Harvard, wants to change this by formulating a conscious, KPI-driven approach to guide your #scaling decisions. Listen in on his discussion with Raul Porojan where he outlines his unique framework, “The Science of Scaling”.

If your project "has issues" you should obviously flag them early on. But not too early. There's a subtle art to the timing and delivery of warnings. Our CTO Stephan and I discuss this art in the latest edition of Tech Insights.

Perhaps your startup is growing too fast and you can't keep up. Maybe you're trying to throw together an MVP on the cheap. Whatever your situation, might have considered outsourcing some development work. But projects can go off the rails if you don't plan properly. We know both sides of the story because we outsource our developers too. So who better to ask about outsourcing than Project A's own CTO, Stephan Schulze?

Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG.

Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves.

This week's guest: Benedict Kurz, Co-founder at Knowunity

Creating a sales compensation scheme in a startup can feel like juggling with explosives while blindfolded. In the beginning, you might have very little data about your business to make decisions that can make or break your commercial success. A badly designed compensation scheme can make your sales team unhappy and lead to bad performance and quick turnover. However, a good sales compensation scheme can be a leading factor of team success, driving actions and behaviors on a daily basis in full alignment with your company’s goals. But where do you start when you, as is natural in a startup, know very little about your KPI’s yet? What should you do and not do in the beginning?

Raul Porojan, Sales & Customer Success Specialist at Project A, lays the foundation of our sales compensation in a nutshell series with Christoph Rösler, Director Venture Development & Sales at Project A.

Guest: Raul Porojan, Sales & Customer Success Specialist at Project A

Host: Christoph Rösler, Director Venture Development & Sales at Project A

Language: English

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In start-ups the position of Chief of Staff is becoming more and more valuable. It is often referred to as the “secret weapon” of a company, but why? The Chief of Staff keeps track of all current projects, advises on structures and processes in the company or assumes responsibility for tasks if certain departments have not yet been set up. 

How exactly a Chief of Staff operates is discussed by Alice Bowdler, former Head of Operations at Opinary, Lucie Wienecke, Chief of Staff at micropsi industries and Charlotte Niklahs, Senior Venture Development Manager at Project A.

Guests: Alice Bowdler, former Head of Operations at Opinary, Lucie Wienecke, Chief of Staff at micropsi industries and Charlotte Niklahs, Senior Venture Development Manager at Project A

Host: Rainer Berak, COO and MD at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

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Customer acquisition in a B2B environment can be very challenging. The sales department is usually the main driver of customer acquisition in early stages startups. Marketing possibilities in this scenario are very limited and usually very expensive. Account-Based Marketing is emerging as a solution to this problem. This collaborative & cross-team strategy with a deep focus into the businesses' needs and challenges is aiming to solve the problem of the misalignment between marketing and sales department in order to boost the acquisition of new accounts.

Guests: Gianluca Lupo, Performance Marketing Manager at Project A & Martin Bach, Senior Marketing Manager at Project A

Host: Bob Hardt, Senior Communications Manager at Project A

Write us: podcast@project-a.com

We recently held the 3rd edition of the Business And Data Meetup and this time it was all about e-Scooters. People had mixed feelings about the arrival of the micro-mobility companies to Berlin this summer. While some value a fast & fun way to travel around the city, others were more concerned about their own safety and sustainability issues. Without a doubt, the usage of data generated by the scooters improves both operations and product and will help to win this highly competitive race.

With our panel guests Sadie Martin, Product Manager at Tier; Christoph Bernkopf, Data Scientist at Circ; and Claus Unterkicher, General Manager DACH at Voi,  we talk about the e-Scooter launch in Berlin, important KPIs and how to build up successful data teams.

Guest: Sadie Martin, Product Manager at Tier; Christoph Bernkopf, Data Scientist at Circ; and Claus Unterkicher, General Manager DACH at Voi.

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

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Wie wichtig ist künstliche Intelligenz im Bereich des Reisemarktes speziell für die Abwicklung von Privat- als auch für Geschäftsreisen? Wie gut funktionieren NLP basierte Ansätze?
Wo sind die Knackpunkte, wenn es um Effizienz geht?

Ein Podcast über Comtravo, ein junges und mittlerweile bereits sehr erfolgreiches Unternehmen, das mit interessanten Ansätzen von human machine hybrid Technologien arbeitet und das durch den Einsatz von intelligenten Schnittstellen und Automatisierungen ihren Kunden vom Startup bis hin zum KMU im B2B Bereich das gesamte Paket von der Buchung bis hin zur Abwicklung ihrer Geschäftsreisen anbietet.

Erfahren Sie, wann machine hybrid Ansätze in diesem Kontext Sinn machen und auch wie Michael Riegel, Geschäftsführer von Comtravo, die derzeitige Marktsituation und dessen Entwicklung beurteilt. Interessant auch, wie Comtravo es geschafft hat, den noch vor kurzem als fest aufgeteilt geltenden Reisemarkt zu durchdringen und auch wie es ihnen gelungen ist, die eigenen Prozesse um 66% zu optimieren.

Gäste: Michael Riegel, Gründer und Geschäftsführer von Comtravo.
Host: Florian Heinemann, Co-Gründer und Geschäftsführer von Project A.
Sprache: Deutsch

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Die neue Episode ist auch als Video verfügbar.

Wenn Du mehr über Project A wissen willst:
Blog: https://insights.project-a.com
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Newsletter: https://www.project-a.com/de/media/newsletter

In our latest podcast episode Raul Porojan and Benjamin Dennehy (self-identified “UK’s Most Hated Sales Trainer”) explore the mindset that leads to success in sales. Why are most salespeople average at best? What makes winners different? And what role does training play in building up a well-oiled sales organisation?

US-Investoren schielen immer stärker auch auf Europäische Startups. Doch wie nimmt man als Europäischer Gründer Kontakt zu US Investoren auf? Und wann macht es überhaupt Sinn, in den USA Geld einzusammeln? Anton Waitz, Partner bei Project A, hat in den USA gelebt und investiert und spricht mit Florian Heinemann, ebenfalls Partner bei Project A, und unserer Investment Managerin Mila Cramer über Dinge, die Gründer beachten sollten, wenn sie von US Investoren Geld einsammeln. Weshalb sind US Investoren überhaupt an Europa interessiert? Hat es Sinn, an einem Accelerator Programm teilzunehmen? Und welche Unterschiede gibt es zwischen Ost- und Westküste?

Moderation: Florian Heinemann, Partner bei Project A, und Mila Cramer, Investment Managerin

Gast: Anton Waitz, Partner bei Project A

Sprache: Deutsch

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Blog: https://insights.project-a.com

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In this episode we’ll discuss the process of creating a product strategy - step by step. Guests are Klaus-Peter Frahm and Michael Schieben, creator of the product field and field.so and experts when it comes to product strategies.

Klara is a digital product, which means that it needs a lot of iterations of testing and improving before it can go to production. Even though we have a place in our stack for unit tests, our functional / integration test suite is growing much faster. During the development of our product, we found out that it’s more important to test our product via user flows. Cypress.io is a tool that allows us to do so.

Our first cypress related commit happened in September 2017. What we did since then will be one of the main topics I will talk about in my presentation.

Speaker: Fatos Hoti, Engineering Manager @ Klara

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

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Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG.

Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves.

This week's guest: Markus Wübben, Co-founder at CrossEngage

Our first english podcast with Andres, our Head of SEO. Manuel Boll asks question about the current state of Search Engine Optimisation.
In this episode we reveal for whom SEO is relevant, when you should start and which steps to take first. Andres gives insights about how to come up with a SEO strategy and what the low hanging fruits are, you should grab. If you want to improve the organic search results for your Startup or do everything right in SEO from the beginning, this episode is for you.

Moderation: Manuel Boll

Gast: Andres Tapia Almansa

Sprache: Englisch

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Today Marketing departments work very closely with Business Intelligence. The benefits are obvious: data helps marketers make smarter decisions and optimize their spend. But Marketing is not the only business area that can benefit from a close collaboration with BI. In the final episode of our BI series, Rainer Berak discusses the role of BI in Product Management, Organizational Building, and Sales with some of our team leads at Project A.

PAP#011 is the fourth and last part of our BI series.

Moderation: Rainer Berak

Guests: Tamer El-Hawari, Tevfik Oytun Aloglu, Cornelia Moller-Atam, Christoph Rösler

Language: English

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What does it take to develop a good sales department? And how can you then get customers through the sales funnel with the highest possible conversion rate in the B2B space?

Anders Mayntzhusen is the CCO of Dixa, a customer engagement platform that brings together all customer interaction with the business in one platform including live chat, email, phone and messaging. On the B2B Marketing & Sales Day by Project A, he explains how Dixa created a pentagon model that serves as a playbook for executive sales and business development. The “Sales Playbook” consists of five Ps namely process, procedure, props, product and most importantly: people. Anders explains in depth how these five factors are interdependent for a successful sale.

Guest: Anders Mayntzhusen, CCO of Dixa

Language: English

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What is the best way to do your sales forecast for the year? How do you ensure your targets will be met? In this week’s episode Corinne Herberg (Senior Sales & CS Analyst at Project A) and Martin Heibel (Founder & MD at Ciara) dive into the topic every Founder and Lead has on their agenda: Making sure 2021’s sales targets will be reached. They identify key areas that commercial leadership should be looking into and define actionables that companies can take in order to ensure ending the year on plan. Tune in to find out more.

Viele junge ITler sehen eine CTO Rolle in einem jungen Startup als eine Art heiligen Gral. Aber weiß man eigentlich, was einen in dieser Rolle erwartet und welche Fallstricke es unterwegs gibt?

Ich spreche mit meinem Kollegen Dr. Markus Wuebben, CTO bei Crossengage.io, darüber wie es ist, in einem jungen und schnell wachsendem Startup zu arbeiten, wie man in einem high traffic environment überlebt, wie man mit Druck umgehen kann und wie es ist, sowohl Produkt als auch den Markt nahezu gleichzeitig zu definieren.

Und natürlich sprechen wir auch über seine Learnings der letzten 3,5 Jahre und was er heute anders machen würde.

Insbesondere das Thema Kultur und die richtigen Kollegen für den aktuellen Lebenszyklus der Firma zu finden, spielen eine wichtige Rolle in seinem “Three stages of a company” Modell.

Gast: Dr. Markus Wuebben, CTO of Crossengage

Moderation: Stephan Schulze, CTO bei Project A

Sprache: Deutsch

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A healthy balance between supply and demand is crucial for sustainable growth of any marketplace. But how do you define and monitor this liquidity of a marketplace? Once defined, what are potential actions to influence the balance of supply and demand?

Catawiki is Europe's fastest growing online auction house with 50,000 items being auctioned off every week. Their Head of Data Science & Analytics, Henk Smit, is exchanging learnings on how to influence marketplace liquidity with Philipp Werner, CMO at Project A.

Guest: Henk Smit, Head of Data Science & Analytics bei Catawiki

Host: Philipp Werner, Chief Marketing Officer at Project A

Language: English

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Nein, auch für Gründer ist es noch nicht zu spät, ihr Startup an die neue Datenschutz-Grundverordnung anzupassen, aber: Am besten jetzt, denn die neue Verordnung tritt am 25.5.18 in Kraft. Was dann passieren kann, erklärt unser Unternehmensanwalt und Datenschutzexperte Andreas Kühnke: Unternehmenspflichten nehmen zu, Behörden werden mächtiger, Abmahn-Anwälte könnten Geschäfte wittern. Was ihr tun könnt, um erste Schritte umzusetzen und nicht sofort ins Visier zu geraten, das erfahrt ihr in diesem kurzen Podcast.

Moderation: Danijel Višević

Gast: Andreas Kuehnke

Sprache: Deutsch

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Blog: https://insights.project-a.com

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Er betreibt reichweitenstarke Blogs und Podcasts, ist Autor vielgelesener Bücher und gefragter Interviewpartner für Fach- und Mainstreammedien. Alexander Graf hat sich in den letzten Jahren in Europa zu einem der wichtigsten Thought Leader für E-Commerce entwickelt - und das hat Einfluss auf die Companies, die ihm gehören: Mit seinem Content generiert der Gründer Leads. Potenzielle SPRYKER-Kunden zum Beispiel werden aufmerksam auf das Betriebssystem für E-Commerce, und sie wissen dank des Contents schlichtweg, dass sie sich an ein Unternehmen wenden, dessen CEO ein E-Commerce Vollprofi ist.

In unserem neuen Podcast verrät uns Alexander, welcher Content besonders gut funktioniert. Und welche persönliche Eigenschaft für relevanten Content die wichtigste ist. Spoiler: Es ist echte, ehrliche Neugierde.

Gast: Alexander Graf, CEO SPRYKER

Moderation: Danijel Visevic, Director of Communications bei Project A

Sprache: Deutsch

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What works for EyeEm in terms of B2B marketing? Our CMO Philipp Werner is getting down to the nitty-gritty with Matthias and Fabian who run the enterprise-focused marketing activities at Berlin-based photography community and stock image marketplace EyeEm. Quite openly the guys share the tooling they use, what their team looks like and even give us a glimpse into their marketing efficiency metrics. If lead generation is a topic of interest to you – this is your episode!

Fausto Maglia is CPO in Italy's fastest growing #proptech startup Casavo. In this episode we talk about communication. We discuss problems companies face when they grow fast and when business and tech needs get in sync. We’ll show some ideas on how to design communication so it becomes a tool of growth.

In this episode, Kristina Prokop, Co-founder and CEO at Eyeota, shares her top three pieces of advice for early-stage founders and explains why building a network and turning to it for mentorship and guidance can benefit any early-stage founder. In her conversation with Rainer Berak, Operating Partner & MD at Project A, she also explains why she firmly believes that leading by example is the foundation for a successful company culture.

This episode is a conversation with Amber Riedl, founder of Makerist - a DIY marketplace - on how she found her first 100 true fans and last year exited the company to fabfab. Amber guides us through her journey from growth hacking to entering new markets and how the pandemic shaped what she is focusing on today. 

Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG.

Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves.

This week's guest: Pia Frey, Co-founder at Opinary

After analyzing more than 73,000 SMB, mid-market and enterprise business locations in one of the largest voice search studies ever conducted, Uberall has released the findings of its pioneering 2019 Voice Search Readiness Report. After defining voice search readiness, they found that only 4% of business locations have no errors or missing information across Google, Yelp and Bing - the most important directories for feeding voice search platforms - and that the vast majority of businesses are severely underperforming in voice search readiness.

Listen to Florian Hübner from Uberall and Krzysztof Szymanski from Project A, discussing the current state of the voice technology,  and the possibilities for businesses to stand out in the voice search game. We answer the question - what does it mean to be voice-searched optimized and why now it's the time to jump on this wave. Enjoy!

Guest: Florian Hübner - Founder and Co-CEO of Uberall

Host: Krzysztof Szymanski - Head of Customer Engagement at Project A Ventures

Language: English

RSS Feed: http://project-a.libsyn.com/rss

Write us: podcast@project-a.com

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Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

“Education Technology kann Gesellschaften verändern und die Welt bewegen!” Daran glauben vermutlich alle Gründer von EdTech-Startups fest. Anton Waitz, Partner bei Project A, bewundert diesen geradezu missionarischen Eifer, der nochmal über das hinausgeht, was bei den meisten Gründern ohnehin vorhanden ist: Passion und Getriebensein. Doch um sein EdTech-Startup erfolgreich zu machen, dazu braucht es noch mehr.

Hört jetzt die neue Folge des Project A Podcasts, in der Anton auch erklärt, warum EdTech-Startups in den USA und UK schon weiter sind als in Deutschland, was am dortigen Umfeld besser ist. Und Anton erklärt auch, warum er nicht als Volljurist arbeitet, der er eigentlich ist.

Moderation: Danijel Visevic

Gast: Anton Waitz, Partner Project A

Sprache: Deutsch

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Eigentlich scheint der Weg fürs erfolgreiche Startup geebnet: Die Idee stimmt, das Gründer-Team passt fachlich gut zusammen und Geld ist auch schon eingesammelt. Nur, hoppla, plötzlich müssen die ersten großen Herausforderungen gemeistert werden, es kommt zum Streit, die Gründer reiben sich auf. Das lässt sich vermeiden, sagt Florian Heinemann, Partner bei Project A, denn ein gutes Gründerteam achtet auch darauf, wie es menschlich zueinander passt.

Moderation: Danijel Visevic

Gast: Florian Heinemann

Sprache: Deutsch

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With two recent investments in the industrial space, we thought it would be a good idea to dive deeper into one of them. Andreas Helbig travelled to Stuttgart and sat down with Adrian Raidt, CEO and Co-Founder of Laserhub. Laserhub is not only a platform for the procurement of customized metal parts, but actually takes care of the entire process: from automatic offer preparation to order placement, implementation, logistics and billing.

Gerade erst die zweite Finanzierungsrunde abgeschlossen und nun schon im Project A Podcast: der Geschäftsführer von store2be, Marlon Braumann. Mit Florian Heinemann und Moderator Manuel Boll spricht Marlon über seinem Weg zum Unternehmer, was ihn motiviert hat zu gründen und wie er das perfekte Team gefunden hat.

Vieles dreht sich in dieser Folge um Live Marketing, wie es am Besten funktioniert und warum es so ein effektives Medium ist.

Store2be bietet als digitale Buchungsplattform für Promotion-, Pop-up- und Aktionsflächen Werbetreibenden die Möglichkeit, Live Marketing für ein Erlebnis ihrer Produkte und Services zu nutzen. Damit können Marken die Verschmelzung von Online und Offline schaffen. Nicht zuletzt sprechen wir noch darüber, wie store2be Live Marketing mit Hilfe ihres Tools “Event Analytics” messbar macht.

Moderation: Manuel Boll

Gäste: Marlon Braumann, Co-Founder store2be, Florian Heinemann, Partner Project A

Sprache: Deutsch

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Wenn Du mehr über store2be wissen willst: https://www.store2be.com

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

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Welche Organisation kommt heutzutage noch ohne IT aus? Während die IT oft Treiber von Veränderung ist und somit in der Veränderungskette an erster Stelle steht, befindet sie sich bei der Implementierung oft an letzter Stelle, nämlich erst da, wo Dinge umgesetzt und am Laufen gehalten werden müssen.

Der Ansatz von Contorion setzt auf sogenannte Mission-Teams, die cross-functional und für einen definierten Zeitraum von sechs Monaten vollkommen eigenständig an einem Business Driver arbeiten. Denn um ein effizientes und erfolgreiches Business zu betreiben, ist es notwendig, für jeden strategischen Baustein einen ganzheitlichen Blick auf das Unternehmen zu werfen, der durch alle Prozessketten hindurch funktioniert und wirkt.

Zudem setzt Daniel Seif in seiner IT Organisation nicht auf klassische Hierarchieebenen, sondern auf die Skills einzelner Personen. Es ist eine Extremform von klassischen Hierarchien. Klingt wie der Inbegriff einer agilen Organisation, oder?

Wie all das im Zusammenspiel mit der gesamten Firma funktioniert, welche Herausforderungen es dabei gibt und wie genau es implementiert wurde, hört ihr in der neuen Folge des Project A Podcasts.

Gast: Daniel Seif, CTO Contorion

Moderation: Stephan Schulze, CTO bei Project A

Sprache: Deutsch

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Blog: https://insights.project-a.com

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Newsletter: https://www.project-a.com/de/media/newsletter

In our first episode of our “Talk to the CMO” podcast series, Luke Costley-White, Head of Acquisition at Project A sits down with Wiktor Stopa, Head of Growth DACH at Revolut, one of Europe’s fastest-growing startups. Luke and Wiktor discuss the transition from a hyper-growth startup to a global scaleup and the strategies you should be using to make this transition as seamless as possible.

In our new episode, Hans Scheffer, CEO & Founder of Helloprint, the #1 marketplace for customised print products in Europe, shares his enthusiasm for company culture. Hans explains to Rainer Berak, Operating Partner at Project A, why he believes there is no silver bullet for organisational structure and for what reason founders should never compromise on culture.

Earlier this week we hosted the second edition of The BAD Meetup (Business and Data). The concept is to address real business challenges that mid-sized startups face which can be helped with by using data and automation. This edition focuses on how to build data-driven organisations. 

Listen to our panelists Adolfo Grau, Head of Business Intelligence at Raisin; Mathieu Bastian, Director of Data Science & Machine Learning at GetYourGuide; and Selim Nowicki, Senior Business Intelligence Manager at Project A; share their insightful experiences and recommendations for building data-driven organisations. 

Guest: Adolfo Grau, Head of Business Intelligence at Raisin; Mathieu Bastian, Director of Data Science & Machine Learning at GetYourGuide; and Selim Nowicki, Senior Business Intelligence Manager at Project A.

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

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In our latest episode, Caroline Weimann, Founder and Managing Director at JoinPolitics, shares her learnings from running a non-profit organization that supports new political talents with seed capital, network, and knowledge. She explains to Rainer Berak, Operating Partner at Project A, how transparency, integrity, and fairness are three fundamental values that should drive any organization, especially in the ESG sector.

Zum ersten Mal haben wir bei Project A die PAK Con veranstaltet: die Project A Knowledge Con, und wir haben sie für alle geöffnet, weil wir grundüberzeugt sich: Nur wenn wir unser Wissen mit allen teilen, werden wir besser. Wenn wir von Wissen sprechen, meinen wir die Weise, auf die wir Marketing, Kommunikation oder Sales aufbauen, wie wir Daten erheben, sie analysieren und für unsere Ventures nutzbar machen, wie wir coden. Es geht vor allem um die Umsetzung. Also nicht, wie etwas theoretisch funktionieren könnte, sondern, wie etwas funktioniert. Charlotte Niklahs hat die PAK Con organisiert, und im Podcast erklärt sie uns, warum die PAK Con anders ist als andere Konferenzen, wie wir versuchen, unser Wissen anwendbar zu vermitteln und warum wir noch lange nicht da sind, wo wir sein wollen. Wir entwickeln uns stetig weiter, unter anderem, indem wir Wissen teilen, teilen, teilen.

Gast: Charlotte Niklahs, Venture Development Manager bei Project A

Moderation: Danijel Visevic, Director of Communications bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

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Newsletter: https://www.project-a.com/de/media/newsletter

CDP meets AI – After the recent merger between GPredictive and CrossEngage, Florian Heinemann gets together with GPredictive's CEO & Co-founder Björn Goerke to discuss the integration of the two platform solutions. Together they assess how the customer data platform complements the customer prediction platform solution, enabling companies to scale their marketing automation efforts and thus achieve the best possible customer journey via all channels in real-time. (DE only)

Join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now: https://www.project-a.com/knowledge-conference/register.html?utm_medium=social&utm_source=podcast&utm_campaign=TA-pakcon-2020

In this week's episode, we’ll talk about the interview of product managers. Rasika Krishna Schmidt (VP Product at Anyline) and Tamer El-Hawari (CPO at Project A) have interviewed over 500 product people and share their questions and watch-outs. A helpful episode for interviewers and interviewees. 

What structures are necessary to face an extremely rapid company growth?

How to overcome siloed organizational behavior and which technical systems can be recommended for analysis and management?

Picnic is an online supermarket, that delivers groceries in the low-price segment directly to people’s homes without delivery costs. With this service they met a huge customer need and the company has been growing very fast since then. Due to this, they build up such an effective infrastructure that supported them to become a very successful company in the Netherlands in a very short time. Facing the challenges of this enormous growth from a team of 30 people up to a team of 3000 people, structural changes were indispensable. Daniel Gebler, CTO of picnic, explains what was needed regarding the products the company has, the organizational structure and the technical requirements.

Find out in our podcast about how teams are organized around product clusters, how they work with a dual leadership model, how they define their KPI’s and also how they organize their data analytics.

Guest: Daniel Gebler, CTO at Picnic

Host:  Stephan Schulze, CTO at Project A Ventures

Language: English

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Blog: https://insights.project-a.com

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Which technologies should startups invest in, when they set the foundation for a data warehouse and when is actually the right time to switch from excel sheets to automated data pipelines?

Dr. Martin Loetzsch, Chief Data Officer at Project A,  shares his opinion on buzzwords like Big Data, Data Lakes, NoSQL and AI and how to build a scalable data infrastructure with Dr. Alexandra Deichsel, Business Intelligence Manager at Project A

Guest: Martin Loetzsch, Chief Data Officer at Project A

Host: Alexandra Deichsel, Business Intelligence Manager at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

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Blog: https://insights.project-a.com

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Es gibt da diese Vorurteile gegenüber Branding: es dauert, ist kompliziert und teuer. Deswegen fangen gerade Startups mit dem Aufbau ihrer Brand oft viel zu spät an, zumal andere Dinge wichtiger erscheinen und deren Erfolg auch leichter zu messen ist. Doch das ist ein weiteres Vorurteil: Branding lässt sich nicht messen.

Anne Geuther und Bob Hardt haben bei Project A einen Ansatz entwickelt, mit dem sich eine Brand analytisch und lean aufbauen lässt: vergleichsweise schnell, unkompliziert und günstig. Es ist der “Project A Baseline Branding Approach”, und er besteht aus drei Elementen: Definition und Strategie, die Entwicklung der Assets und deren Operationalisierung. In dieser Episode erklären Anne und Bob ihren Ansatz, sie räumen mit den Vorurteilen auf und teilen pragmatische Tipps, wie man Branding individuell, aber gleichzeitig strategisch und effizient angehen kann.

Gäste: Anne Geuther, Senior Venture Development Manager bei Project und Bob Hardt, Senior Communications Manager bei Project A

Host: Danijel Visevic, Director of Communications bei Project A

Sprache: Deutsch

Abonnieren Sie unsere Podcast auf (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) und (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Schreib uns: (email: podcast@project-a.com)

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

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Newsletter: https://www.project-a.com/de/media/newsletter

Originally designed to add bits of interactivity to web pages, JavaScript has developed into a versatile programming language within the last decade. 

With its widespread usage in client and server applications, a new set of challenges has emerged to JavaScript developers – first and foremost building scalable software. 

This talk will introduce a well-established engineering practice that strongly supports this goal and gradually finds its way to the JavaScript community: Dependency Injection.

Speakers: Christian Höpfner, Team Lead Frontend Engineering & Tobias Rosenstock, Team Lead Software Engineering @ Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

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Write us: (email: podcast@project-a.com)

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Merlin talks to our CTO Stephan Schulze about how he handles critical incidents. This week, Fastly had an outage that made headlines across the world. One could only imagine what their SRE team went through to resolve it. In this discussion, we go through the key decisions you need to make and what to do after you've resolved the incident.

Project A just raised its 375m USD fourth fund to continue investing in early-stage European tech companies. With 1 billion USD assets under management now, it's time to talk more about what we like to invest in, our operational model and what's next for the industry. For that our host Rainer is joined by Project A co-founder Uwe as well as new principals Mey and Leo from the investment team.

Lockdown measures brought a surge in searches with local intent, but what does this mean for the offline retail sector? Who can benefit from "near me" searches in the current situation? Florian Hübner, Co-Founder and CEO of Uberall & our General Partner Florian Heinemann answer these questions, as well as who can benefit from local search in the current situation.

Unternehmen in Deutschland investieren jährlich etwa 80-90 Milliarden Euro in Kommunikationsmaßnahmen. Wie diese Maßnahmen aber tatsächlich wirken, ist oft unklar. 

Vor wenigen Jahren haben Hirnforscher und Mediziner damit begonnen, interdisziplinäre Untersuchungen über die Wirkung von Werbung anzustellen. Diese noch recht junge Disziplin wird heute ‚Consumer Neurosciences‘ genannt und verbindet aktuellste Erkenntnisse der Neurowissenschaften mit denen der Konsumenten- und Werbeforschung. Bei den Consumer Neurosciences, oder auch Neuromarketing genannt, geht es um den Blick ins Gehirn des Kunden und um das Verständnis, wie Kaufentscheidungen getroffen werden. Das Ziel dabei ist die Kreation möglichst effizienter Werbemaßnahmen und somit eine wirksame Ansprache unserer Kunden in der Marken- und Werbekommunikation.

Bob Hardt, Senior Communications Manager bei Project A, spricht über genau diese Entscheidungsmechanismen aus Sicht der Neurowissenschaften, über das menschliche Motivsystem und darüber, weshalb (fast) jede Entscheidung unterbewusst getroffen wird, bevor wir sie rational begründen.

Gäste: Bob Hardt, Senior Communications Manager

Host:  Danijel Visevic, Director of Communications

Sprache: Deutsch

RSS Feed:  http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter