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23 Dec 2024262. How to set and achieve goals w: Brian Tracy - 5 mistakes to avoid in 202500:10:38

In this video Brian and I debunk 5 common myths around goal setting and achievement and how to 5 common mistakes.

Timestamps

00:00 Introduction: Brian Tracy's life changer
01:05 Writing down goals makes you 42% more likely to achieve them
01:38 Myth # 1
02:38 Focus on fewer goals (that move the needle)
02:52 Myth # 2
03:04 "For 30 days I want you to pick up your workbook ..."
04:07 What happens when you physically write down your goals
04:25 Myth #3
04:36 Select ONE goal (that has the greatest impact on all the others)
04:56 Why building teams & systems was that ONE goal for me
05:55 How systems lead to more inbound leads
06:09 Myth #4
06:20 The hidden power of turning points
07:35 Myth #5
07:38 How to discipline yourself to focus on ONE thing
07:56 The ONE thing I do every single morning (and why)
08:28 How all the success habits spring from that ONE thing each morning
08:49 What ONE thing can you commit to? (Let us know in the comments)

10 Feb 2015001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing00:16:38
Neil Patel - Kissmetrics (Founder) On Entrepreneurship, Branding and A Whole Lot More(Scroll down for a full transcript of the interview) https://www.youtube.com/watch?v=tfWQh1W3Rrw&feature=youtu.be I recently had the opportunity to speak to speak with the founder of Kissmetrics - Neil Patel. Neil and I discuss several interesting topics including: * A day in the life of Neil Patel (productivity hacks) * How to decide on which customers to work with * Branding * Investing in stocks * Warren Buffett * Apple A full transcript of our conversation is below: John Lee Dumas:      Hey, this is John Lee Dumas from Entrepreneur On Fire. You're listening to my friend Ash Roy. Ash Roy: Welcome to the Productive Insights podcast for entrepreneurs and professionals where we discuss how to leverage your business online, and how to maximize your profitability. In this podcast, I interview Neil Patel, the founder of KISSmetrics. Neil and I chat about a range of topics, including branding, investing in stocks, productivity at work, and a whole lot more. I hope you enjoy listening to this as much as I enjoyed recording it. The sound quality isn't great in some parts because we had a pretty poor internet connection, and I apologize for that, but that doesn't take away from the spectacular content. Enjoy. Hi, Neil. Thank you very much for agreeing to this interview. It's a pleasure to have you on Productive Insights' podcast. You're the founder of Crazy Egg, KISSmetrics and Quicksprout, which is your blog. You also consult to major organizations such as Buffer, MailChimp, CampaignMonitor and LiveChat, just to name a few. You've been endorsed by Michael Arrington, the founder of TechCrunch. All these achievements make for a spectacular resume for a very young entrepreneur like yourself. As a manager in the corporate world of over 15 years, I can say that you've achieved a lot in a very short space of time. Let me start by asking, what does your typical day look like? How do you manage to be so productive? Neil Patel: My typical workday, I spend most of my time actually in my email inbox. When it's not in my email inbox, it's on phone calls. When it's not on phone calls, it's in meetings. The majority of my day goes to communication. Ash: I know from our previous interactions, you mentioned that you have a specific way of handling emails. That is, you read it once and respond straight away, so you avoid double-handling. Neil: That's correct. It makes you much more efficient. I have filters set up as well. I have an assistant who does all the scheduling, so I don't have to deal with that. I have canned responses for the generic type of emails I get, like I get a lot of emails from people saying give me money, or teach me how to make money. I have quite a few generic canned responses for emails like that as well. Ash: The next question is, you have some very high profile clients that are vying for your limited time. How do you decide which client to work with? I'm sure money is a factor, but are there any other criteria that you use to decide on which particular projects to take on? Neil: Other than budget, because that is important, if it's not worth it financially to me, we never do it. I don't really do much consulting at all. There's two things, one can I help the customer, and can I really help them and provide results? Not like, oh maybe I can, but am I really confident that I can help them. I don't want to end up working with someone and not providing results, because that's just going to ruin my brand name. Two it's a disservice. You don't want to be unethical. The second variable is, is the customer fun? Do I think I'm going to enjoy working with them? Are they going to implement my suggestions, or are they going to take them for granted? Will they be happy with the results? Will I enjoy working with their team members? Those are the two main factors for me, the third being financial.
14 Feb 2015002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle00:31:17
Recurring Income For Maximum Profit That Funds Your Perfect Lifestyle In this interview James and I discuss how to use the recurring income business model to: * Maximise customer retention * Create a very loyal customer base * Maximise profitability * And fund the perfect lifestyle (i.e. Surf twice a day everyday!) Enjoy
17 Feb 2015003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online00:25:08
Blogging His Way To A Six Figure Income - With John Morrow I hope you enjoy listening to this interview with Jon Morrow as much as I enjoyed bringing it to you. Key Resources mentioned in this interview: * www.guestblogging.com * Boostblogtraffic.com * Alltop.com * Socialcrawlytics.com * Namecheap.com (domain hosting) * Siteground.com (hosting service)
28 Feb 2015004. 7 Ways Poor Sleep Is Killing Your Productivity (And What You Can Do About It)00:14:05
7 Ways Poor Sleep Is Killing Your Productivity (And What You Can Do About It) Released 28 February 2015 In this podcast I discuss the 7 ways lack of sleep is damaging your productivity and your health. Each of these 7 points is accompanied with an actionable tip that you can implement today to improve your sleep habits. Key Points Covered: How Your Sleep Deprivation Is Playing Russian Roulette with Your Brain. What Improper Sleep Does To Your Circadian Rhythms. Could Your Poor Sleep Habits Suddenly Become Deadly? How Poor Sleep Affects Your Productivity, Concentration And Focus. What Inadequate Sleep Does To Your Creativity and Problem Solving Skills. What Lack Of Sleep Does To Your Metabolism, Your Immunity, And Your Health. Is Sleep Deprivation Causing You To Make Mistakes?
04 Mar 2015005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing00:24:19
Automated Marketing Solutions With Jake Hower (Fuzed App Creator) - How to Use it To Increase Your Profits Through Lower Customer Acquistion Costs. In this interview I speak to Jake Hower — the creator of the fuzed app. We discuss: * What the term Automated Marketing means * How to use automated marketing sequences to: * Maximise customer retention * Increase customer loyalty * Get the right information to the right customers at the right time * Why business owners should see atomated marketing as a critical business tool * Typical objections to implementing automated marketing (and how to overcome them) * Actions that you can take right now to get started with automated marketing
11 Mar 2015006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5 Day Plan To Get You Started In A Week!)00:24:35
Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing. A few highlights from the interview (timestamps included): * 1m:48s - What is content marketing? * 3m:48s  - Coca Cola Anti Case Study for Content marketing * 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company * 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing * 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you. * 9m:37s - How content marketing enables businesses to leverages the online channel * 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases * 13m:37s - Dan Pink "Everything Good in life begins with a conversation" * 15m.24s: - If you don't use content marketing as a key marketing tool one of your competitors will and you will regret it * 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase" Chris Garrett * 17m:55s: - How to overcome typical obstacles to getting started with content marketing * 18m:25s: - How to use an incremental approach to content marketing * 20m:30s: - A five day plan to get started with content marketing If you'd like help getting started with content marketing in your business shoot me an email on ash@productiveinsights.com
14 Mar 2015007. Kate Erickson (Entrepreneur On Fire) On How She Used Productivity And Focus To Help Steer A Business To Over $433K In Revenue In Feb 2015! Full transcript of Interview Included00:20:15
Productivity Secrets (Incl. Full Transcript) of Kate Erickson That Led To $433K in Feb 2015 Revenue!  A few highlights from the interview: * Kate's story -  a transition from corporate employee to successful entrepreneur * Kate's morning routine and how it helps her productivity * Kate's strategy to overcome 'imposter syndrome' as an entrepreneur * How Kate uses themed days to increase focus * Kate's take on Kate's Take * Kate's advice to aspiring entrepreneurs  Full Transcript of Interview Below ASH:                You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 in February 2015, which is pretty awesome. KATE:               That's definitely very awesome. Thanks for all your kind words, Ash. I really appreciate it. You're also the brains behind the explosive growth of EOFire, and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy. JOHN:              Hey, this is John Lee Dumas from Entrepreneur On Fire. You're listening to my friend Ash Roy. ASH:                Welcome to the Productive Insights Podcast for entrepreneurs and professionals, where we discuss how to leverage your business. Head over to productiveinsights.com for over a hundred free tips, articles, videos, and podcasts that help you increase your productivity and maximize your profits to fund the perfect lifestyle. In today's podcast we speak to Kate Erickson, who has worked with John Lee Dumas in growing Entrepreneur On Fire into one of the most successful podcasts. Kate, your story begins in corporate America where you worked in human resources. Having decided fairly early in your career that the corporate ladder wasn't for you, you chose to blaze your own trail as an entrepreneur. Since you've joined Entrepreneur On Fire you pioneered the Entrepreneur On Fire blog and I've also done some guest blogging on behalf of EOFire. You've also been heavily involved in Podcasters' Paradise, of which I'm a proud member, which probably is the best resource online when it comes to learning podcasting. You're also the brains behind the explosive growth of EOFire and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy. You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 dollars in February 2015, which is pretty awesome. KATE:               It's definitely very [00:02:00] awesome. Thanks for all your kind words, Ash. I really appreciate it. ASH:                You're most welcome. These achievements make for a very spectacular resume, particularly for somebody who's such a young entrepreneur. Could you spend a minute telling us about your entrepreneurial journey, Kate? KATE:               Sure. Like you said, I kind of started off in corporate America. I thought that's where my career would lie. I never really thought that entrepreneurship was for me. I didn't really understand how I might go about attaining that. I was quite comfortable in corporate America until, like you said, I was pushed over the edge I guess you could say, finally and very luckily. I'm so grateful for that. At the time I was not grateful for it but I certainly am now. When I took my first entrepreneurial leap I tried to start my own business, which was a copywriting service for online businesses. I was trying to help local businesses in the Portland, Maine area, which is where I was living at the time, optimize their sites and improve their online presence through copywriting. That did not work out so well for me. A few mistakes and six months later I was already ditching that business idea. I went back to corporate America to work at an advertising and marketing agency because I did have a project management background, and landed a job that I absolutely loved. I learne
14 Mar 2015008. Get Productive! 15 Ideas That Really Work! (As featured on lifehack)00:09:04
15 Productivity Ideas That Really Work! (As featured on lifehack) This is the narration of an article that I wrote as a guest contributor to lifehack.org. Reach out to me on ash@productiveinsights.com if you need help implementing these ideas in your business.  
18 Mar 2015009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter00:28:23
60 Second Sales Hook With Kevin Rogers - Comedian Turned Copywriting Expert In this interview Kevin and I discuss: * Copywriting explained * How copywriting can be a critical business tool when it comes to conversions from visitors to customers * The story of the "Blind Man Driving" * How to overcome challenges with getting started on copywriting * How to actually get started with copywriting * How to get Kevin's Book "The 60 second sales hook" for free (valued at $5 on Amazon)  
24 Mar 2015010. 7 Mistakes Your Brain Makes Everyday And How To Fix Them Using Mindfulness00:13:41
7 Mistakes Your Brain Makes Everyday And How To Fix Them Using Mindfulness   This is the narration of an article that I wrote as a guest contributor to lifehack(dot)org. Reach out to me on ash@productiveinsights.com if you need help implementing these ideas in your business. Key points covered in the article: * Our tendency to avoid threats — as opposed to our tendency to maximize opportunities * Gamblers fallacy and how to overcome it * How to deal with cognitive dissonance * How to become aware of confirmation bias * Learn how not to confuse selection factors with results * How to not fall victim to price anchoring * Dealing with overwhelm by not falling victim to the paradox of choice   Conclusion * A mindfulness analogy and how to use it to overcome the above mistakes we make everyday.
01 Apr 2015011. Dan Norris – Startups explained and how to start your own startup (Part 1)00:22:35
Startups Explained With Dan Norris - Author of The 7 Day Startup (Part 1) In this interview Dan and I discuss: * 3:33 - What Dan defines as a start up * 5:01 - Can you start off as a normal business and then pivot into a start up? * 7:50 - Dan's view on consistent income * 9:46 - Dan's business wpcurve.com explained * 11:35 - Recurring value for recurring income * 13:55 - Startup vs normal business * 14:04 - What motivates Dan to be an entrepreneur (Hint: it's not the lifestyle) * 16:33 - How does a person go about learning about start ups (and eventually launch their own start up) * 21:30 - Is content marketing a big part of a successful start up?   Links mentioned in the interview: http://wpcurve.com http://wpcurve.com/the-7-day-startup/ http://helloify.com http://blackhops.com.au http://contentmachine.com
02 Apr 2015012. Dan Norris – Content Marketing For Startups (Part 2)00:20:14
Dan Norris on Content Marketing for Startups   * 1:05 - Is content marketing important for startups? * 1:36 - Dan's views on approach to successful content marketing for startups * 3:28 - Audience and the Content Marketing Map * 4:23 - Dan's three keys to successful content marketing * 5:17 - The importance of differentiation in content marketing * 8:14 - How to get started with your startup * 12:41 - How to come up with a good name for your startups * 18:17 - The importance of design   Links mentioned in the (part 1 and part 2) of interview: http://wpcurve.com http://wpcurve.com/the-7-day-startup/ http://helloify.com http://blackhops.com.au http://contentmachine.com Books Mentioned: Made to stick - Dan and Chip Heath Content Machine - Dan Norris (Yet to be released)
07 Apr 2015013. James Reynolds How To Create A Highly Successful Services Business00:33:48
How To Create A Successful Services Business With James Reynolds   Key points discussed: * 1:26 - The definition of the term “service business” (for the purposes of this podcast)  * 6:57 - Why consider entering the services business industry? * 11:59 - How to get started with a services business? * 20:18 - What actions can you take right now to get started with your own services business? * 27:12 - Common obstacles to starting your services business (and to overcome these obstacles)   Links mentioned: * www.veravo.com * www.seosherpa.com
08 Apr 2015014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1)00:43:02
Ralph Burns and Keith Krance on Facebook Advertising (Part 1)   * 1: 28 - What is facebook advertising? * 1:52  - A brief history of the evolution of facebook as a marketing platform * 9:20  - Facebook remarketing and custom audiences * 11:05  - Content amplification through Facebook * 14:01 - Why all business owners should see Facebook as a core part of their marketing strategy * 28:45 - How to get started with facebook advertising * 35:41  - Common obstacles to gettting started with facebook advertising (and how to overcome them) * 40:18 - What actions can you take right now to get started with facebook advertising
13 Apr 2015015. Google Adwords Success Secrets Revealed! With Mike Rhodes00:56:52
Google Adwords : Key Points discussed (with timestamps) 1:05 - A brief glimpse at Mike’s journey to becoming a world authority on google adwords 6:12 – Two rules to succeed online 11:18 – Why headlines are important in google ads 13:27 - Google adwords defined 16:31 – How adwords contribute to business success 21:45 – Re-marketing explained 24:41 – “We use Google because we find what we want.” 24:50 – “If you play the game the Google wants you to play, they will give you essential mates rates” (How to get google adwords ‘mate rates’) 26:04 - Google adwords is all about split testing 26:41 – Re-marketing by tagging group of people 31:15 – “I want to target my ad based on the behavior that somebody took on my website.” (Behavioral targeting) 34:10 - How Google Adwords works for your business 35:46 – Build your business on paid traffic 36:20 – Dependent of free traffic is not a good business model 39:54 - Customer case study 41:21 - The jobs to be done framework 42:11 - How to get started with Google Adwords (re-marketing is a great place to start) 49:20 - Key challenges getting started with Google Adwords and how to overcome them 51:36 - Quick actions you can take to get started with Google Adwords
18 Apr 2015016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger00:28:00
Ryan Spanger On How To Use Video Marketing To Take Your Business To The Next Level In this podcast Ryan and I discuss the secret sauce to video marketing and how to use it to take your business to the next level Key Points : How To Use Video Marketing As Key Success Tool In Business 1:20 – Why businesses should consider video as a critical part of content strategy   2:47 – “The thing about video is, it is a powerful form of proof.”   4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”   5:07 – Video is the next best way of people getting to know you.   6:31 – Role that video plays in business’s success in terms of marketing   7:32 – Using Video as Marketing Strategy   8:35 – “Video is an ongoing process.”   9:58 – “It’s important to be aware of what video’s strengths and limitations are.”   10:16 – Using video in a strategic way (Various types of sales & marketing video)   11:22 – “Training videos are… such a great way to document processes in your business.”   15:48 – How a business owner can get started to video marketing   17:34 – “If you do end up creating video that is not great quality… everything that makes up your brand can become diminished.”   17:55 – Case study of homemade video that undermined business   18:24 – Things to consider when creating your own branding through video   20:22 – Challenges people face when getting started to video marketing and overcoming it.   24:13 – “You’re not going to get a great return from spinning time and energy and all the areas that are sort of mediocre and you’re not so good at.”   24:35 – Actions to take when starting a video marketing   Resources Mentioned: * www.dreamengine.com.au
20 Apr 2015017. 7 Reasons Time-Boxing Is Essential To Real Productivity00:06:05
If you're reading this on the productiveinsights.com blog, click here to listen to an audio version of this blog post on iTunes What is time-boxing? Time boxing is the process of going to calendar and creating separate appointments for each task that you estimate will take 15 minutes or more. 7 Reasons why is time-boxing is important when it comes to productivity: * It sets realistic time projections for your tasks. You don’t try and cram too many tasks into your day if you’re forced to allocate time to   each of them. * Because you have to allocate specific time-slots for your tasks you now restricted to a reasonable amount of tasks as opposed to an overwhelming to do list that is likely to just paralyse you. So this means you’re more likely to be more selective with the tasks that you assign to yourself. You’re more likely to do things that will have the biggest impact for the least effort. This is also known as the 80/20 rule Initially coined by an economist called   Vilfredo Pareto. Essentially the rule states that 80% of your results come from 20% of your efforts. So it makes sense to first work on that 20% of tasks that will yield 80% of your results. * Time boxing also allows you to allocate the high energy tasks to the time of the day when your most productive. For example, I find tackling tasks that involve a lot of deep thinking to the early part of the day when my mind is fresh and most receptive. I also tend to allocate writing to the early hours of my day for the same reason . Most administrative tasks like responding to emails or and cleaning up my workspace  are best done towards the evening. I try and schedule my meetings and phone calls to later in the day as well. * If you work in a corporate environment meetings can be the biggest enemy to your productivity. Time boxing solves this problem beautifully. By allocating tasks as calendar appointments people are less likely to book you out in senseless meetings that don’t yield results. * Setting aside specific time-slots for tasks tends to hold you more accountable and increases your focus. When you know you have a finite period of time to complete a certain task are more likely to immerse yourself completely in that task for that finite period. * Time-boxing is a fantastic way to tackle procrastination. When you have a task that seems really large and overwhelming it’s very easy to keep putting it off. But if you allocate a specified amount of time to that overwhelming task, even if it is for a small portion of the task     after which you know you will be taking a break or moving on to something else you’re far less likely to procrastinate. * Time boxing works beautifully with the Pomodoro technique which I’ve covered in some detail in an earlier blog post on productiveinsights.com. Essentially the Pomodoro technique in 25 minute increments followed by afollowed by at 3 to 5 minute break. How to get started with time-boxing:   * Go to your task list and select the most important task/s for the day using the 80/20 principle. (It’s okay to select just one task. In fact I think that’s preferable because it increases your focus. You can always come back and pick another task to put into your calendar.) * Create a calendar appointment for the task in your calendar (A great tool to do this is the fantastical app available for the Mac or iPhone. You can also use a
26 Apr 2015018. How To Build An EIGHT figure business – With Buck Rizvi00:31:51
How To Build An EIGHT figure business - With Buck Rizvi   * 2:00 - An overview of Buck’s journey towards a successful entrepreneur * 3:20 - “And I got some help… I didn’t try to do it on my own.” * 5:49 - Why system and culture is important to businesses * 6:54 - “Everything that you do is imbued with this… concept of core value...” * 10:52 - “Things will happen without you being involved.” * 13:32 - How to get started in creating valuable and sustainable systems within business * 16:21 - “And sometimes benefits is not always measured in dollars.” * 16:43 - The concept of daily standup meeting * 20:06 - Common challenges in getting started with building up a strong culture and systems and overcoming them. * 20:30 - “It’s really fundamentally... having a simple process.” * 24:09 - Outsourcing and working with assistant * 27:00 - “You want to develop managers… rather trying to be superhero.” * 27:15 -  “The reality is people do want some structures and want some leaderships…” * 28:13 - Best action steps that someone can take to get started with building high sustainable business Resources mentioned www.healthprofitsacademy.com www.realdosenutrition.com
03 May 2015019. Web Design Success Secrets – With Greg Merrilees00:28:19
Web Design Success Secrets - With Greg Merrilees * 1:32 - What is Web Design? How is it different from Web Development? * 4:52 - Custom website design as investment * 5:31 - A brief overview of Greg’s journey towards a successful web designer * 7:23 - “I started building trust and I offered to help design their website.” * 9:51 - The importance of design * 10:07 - “Your clients will take you more seriously. It adds credibility.” * 10:53 - What is a good design? * 13:37- “You have to make sure that the imagery that you used reflects the target customers…” * 15:10 - Understanding your target users on web designing * 16:25 - How to get started with implementing good web design * 17:33 - “Trust is a huge factor in web design.” * 19:54 - Most common challenges when getting started with web design and how to overcome them. * 20:43 - “Realistically, your website should be reflection of your business… “ * 21:20 - Actions to take to improve website design to drive conversion and profitability * 23:15 - Invest in copywriting * 25:55 - “Overall you should at least get your website reviewed… like for every 2 years.” Resources Mentioned: * www.studio1design.com * www.successshirt.com * www.copychief.com * www.themeforest.net * www.thinkactget.com * www.crazyegg.com * www.qualaroo.com * www.wistia.com    
12 May 2015020. Raventools founder — Jon Henshaw — On Integrated Marketing Solutions00:36:18
Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions * 1:32 - A brief overview of Raven tools and Integrated Marketing Solution * 2:26 - What is Raven tools? * 5:00 - On Content Marketing * 7:01 - How to Get Started with Integrating Marketing Solution * 7:21 -  “Brand also means style.” * 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.” * 8:45 - “One strategy is not right for all companies.” * 9:46 - Future proofing your bran * 12:08 - “It’s providing contents that are not crappy and hastily written.” * 14:14- “... to have zero ad on their sites. Establish the strength of your brand.” * 17:40 -  Setting up tracking attribution * 20:05 - The main challenges when implementing integrated marketing in businesses * 22:25 - “Do your best not to spend a lot of money but try a bunch of different things… “ * 23:57 - “Do not sign in long term contracts.” * 25:02 - Facebook ads experience * 27:40 - Using Social Media to advertise your business contents * 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions * 33:23 - On guest blogging Resources Mentioned: * www.gaconfig.com * www.raventools.com
19 May 2015021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2)00:22:15
Keith Kranc on Facebook video advertising (Click on the Green Image to Download Keith's Free User Guide for Video Equipment) 1:29 - Introduction to Facebook video advertising 2:15 - Video advertising is social proof 3:14 - The "rule of three" used by major Hollywood studios 3:58 - Highlights of Keith Kranc's 15 minute talk at the digital marketer conference 5:25 - How a video campaign differs from regular Facebook campaign 5:57 - Why video creates a high level of engagement than a normal ad 6:52 - Why your branding is much better with video 7:13 - Creating retargeting lists based on video reviews 7:30 - How videos create emotion, higher customer engagement, and increased sales 7:53 - Why a small to medium enterprise should consider Facebook video advertising 9:53 - Repurposing video ads from Facebook to YouTube 10:05 - How to craft a good call to action in your videos that adapts to different formats 10:57 - The three biggest search engines in the world. (Is Facebook the fourth biggest search engine)? 11:35 -  How to overcome the most common challenges in getting started with video advertising 12:29 - The easiest way to create a Facebook video ad 13:26 - Video ad winning formula 14:12 - You have to create credibility as soon as possible 15:01 -  Transition to the solution with a call to action 16:07 - How to create oneending that adapts to various formats 17:30 - Clearly communicate benefits to your viewers to turn them into customers 18:25 - Actions you can take to get started with Facebook Video advertising today! 18:42 - A few great tips on good quality inexpensive mics2 20:40 - How listeners can get in contact with Keith   Resources mentioned: http://dominatewebmedia.com  
26 May 2015022. $50 Million and Counting …. With Ed O’Keefe00:40:19
$50 Million and Counting .... With Ed O'Keefe 1:28 - A brief overview of Ed’s journey to entrepreneurial success 4:26 - On becoming an entrepreneur 7:41 - Taking advantage of emerging opportunities 8:23 - How Ed built a $50 M dollar business 9:12 - “Your job is create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket… “ 10:36 - It all comes down to mathematics 14:22 - How Ed’s getting 230 - 240 ROI 15:20 - Brief Case study - targeting higher end buyers by developing a system and restructuring price offer 17:58 - An example of a recurring income model 20:50 - Repositioning your product by adding values 23:57 - Giving away value in a leveraged format 28:00 - Building authority through content marketing 30:27 - How does an entrepreneur  build a successful business? 31:21 - Most common challenges in getting started with business and overcoming them 34:01 - Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought” 38:19 - Learning and summary Resources mentioned: www.edokeefeshow.com www.inspiredwear.com
29 May 2015023. Content Marketing for Business Success00:09:13
Content Marketing for Business Success 1:11 - What is Content Marketing? 1: 29 - Three Forms of Content Marketing 2:00 - Why Content Marketing is Important for Business Success 3;36 - How to Get Started with Content Marketing 5:40 - Key Challenges People Experience  in Content Creation 7:00 - Overcoming the Challenges in Content Creation 8:00 - Action Steps to Get Started in Content Marketing
04 Jun 2015024. Melanie Pinola (Lifehacker) on How to Setup Your Virtual Office at Home00:23:54
How to Setup Your Virtual Office at Home with Melanie Pinola 2:03 - The Importance of Setting up Successful Virtual Office at Home 5:21 - How to Create a Successful Virtual Office 7:51 - Useful Tools that Can Be Used to Setup Virtual Office 9:40 - Tips on How to Start Working Virtually and On Your Own at Home 12;52 - Common Challenges in Setting Up Virtual Office and How to Overcome Them 14:37 - Importance of Remote Team Meetups 16:03 - Some Issues When Working Remotely On Your Own 17:13 - Importance of Having a Dedicated Workspace at Home 19:45 - Daily Routines that Can Get You Started When Working at Your Home Office 22:49 - How listeners can get in contact with Melanie Resources mentioned: The Successful Virtual office in 30 minutes Melanie Pinola (Amazon ebook) LinkedIn In 30 Minutes by Melanie Pinola (amazon ebook) www.lifehacker.com @MelaniePinola (twitter)
10 Jun 2015025. How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja!00:03:46
In this podcast we talk about how to use the Pomodoro Technique to Become a Laser Focused Productivity Ninja!   0.33 - Pomodoro Technique defined 1:09 - Why it’s so effective with productivity 1:40 - How to Turn Mountains into 25 minute molehills 1:58 - Benefits of the Pomodoro Technique 2:16 - How to Get Started 2:59 - Action Step
11 Jun 2015026. Survey Funnel Formula with Ryan Levesque – How to Ask your way to profit00:44:39
Survey Funnel Formula with Ryan Levesque - How to Ask your way to profit 3:19 - Why Ask Formula is Important to Businesses 6:14 - Two Types of Questions That People Are Good at Answering 8:39  - “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.” 11:39 - iPhone Case Study - what problem does the iPhone solve 13:49 - The Ask Formula in a Nutshell 14:06 - Step 1 of Ask Formula: Prepare (The Deep-dive Survey) 16:05 - Podcasting case study to create 'buckets' 16:47 - Step 2:  Persuade (The Permanent Micro-commitment Bucket Survey) 20:37 - Step 3: Segment 21:33 - Deep-dive Survey in detail 22:27 - “The depth of response is more important than frequency of response.” 22:33 - How to Measure the Depth of Response using Force Multiplier 24:40 - Why a Phone Number matters so much 27:43 - Step 4: Prescribe 28:41 - Technical Shiny Object Syndrome 30:04 - Step 5: Profit 31:01 - The one click upsell process 33:58 - Step 6: Pivot 34:03 - The “Do you hate me survey?” 36:29 - Common Challenges with Implementing “Ask Formula” (and how to overcome them) 39:11 - Actions to Take to Get Started with Ask Formula 40:32 - How to Get a F-R-E-E Physical Copy of the book "Ask" (limited to 50 copies only) Resources mentioned: Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level www.surveyfunnelsoftware.com www.askformula.com
14 Jun 2015027. Overcoming Procrastination Tutorial — Practical Tips on Maximising Your Productivity00:09:24
    This video/podcast provides some very practical tips on how to overcome procrastination and dramatically increase your productivity. Some of the key concepts covered in this video (including timestamps) are listed below: Related articles mentioned in tutorial: How to Use Mindfulness To Maximise Your Productivity How to Use Mindfulness to Dismiss Fears That Secretly Sabotage your Life How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja!   Key points in tutorial (including time stamps) 0:41 -  Overview of tutorial 0:54 -  Procrastination defined 1:54 -  How Procrastination negatively impacts your productivity 2:40 -  Typical challenges with overcoming procrastination 3:18 -  A Harvard case study 4:27 -  Overcoming procrastination — A three-pronged approach 5:13 -  Practical tips on using the Pomodoro Technique to overcome procrastination 6:20 - Exactly how to practise mindfulness to overcome procrastination0:41 -  Overview of tutorial 7:23 -  Action steps    
17 Jun 2015028. How To Use Pull Selling To Grow Your Business with Dan Dobos00:31:14
How To Use Pull Selling To Grow Your Business With Dan Dobos Resources mentioned: www.leadmachine.com The Prophet - by Khalil Ghibran The Essential Tao : An Initiation into the Heart of Taoism Through the Authentic Tao Te Ching and the Inner Teachings of Chuang-Tzu In this podcast Dan and I talk about the subtleties of selling. We focus on a "pull" selling system which is designed to attract clients to you rather than the traditional sales approach where products and services are foisted onto the customer. Some of the key highlights of the interview including time stamps are included below: 1:40 - Dan’s view of Push Selling vs. Pull Selling 2:49 - What’s Pull Selling? 3:41 - The Three Levels of Specificity 7:06 - The Concept of Reciprocity 9:21 - How to Get Started with Pull Selling Model 12:31 - Being Transparent in Your Businesses: Letting the People Know the Constraints 15:03 - A Case Study:  Story of a Locksmith 18:54 - On Meeting Your Customer 23:10 - On Understanding the Problem 24:31 - The Concept of “the Product is an Obstacle” 28:05 - Books that Influence Dan to Take His Businesses to the Next Level 30:08 - How listeners can get contact with Dan Please leave a review on iTunes if you enjoyed this podcast. Or stop by or leave a comment under the blog post at this URL : www.ProductiveInsights.com/dan-dobos  
20 Jun 2015029. What Is SEO and How To Integrate It with Your Content Marketing Strategy – with David Jenyns00:46:46
What Is SEO And  How To Integrate It With Your Content Marketing Strategy - with David Jenyns Resources Mentioned www.authoritycontent.com Influence: The Psychology of Persuasion, Revised Edition 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Time boxing episode How To Build An EIGHT figure business – With Buck Rizvi Google Adwords Success Secrets Revealed! With Mike Rhodes Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Onlin How To Use Video Marketing To Really Grow Your Business with Ryan Spanger 1: 30 - Content Marketing & SEO from Google’s Perspective 7:01 - The Three P’s of Content Marketing to Build Business Authority 8:53 - Step 1: Present 10:53 - Step 2: Product 12:42 - Step 3: Promote 18:51 - Other Subsystems/Processes Under three P’s 24:07 - On Becoming System Entrepreneur 26:18 - Importance of Creation of Information Product & Scalability 29:07  - On Writing a Book 31:42 - On Running a Workshop 33:11 - Repurposing Your Video as Training Module 36:15 - Creating Digital Assets 41:11 - How to Get Started with Content Marketing 42:48 - Books that Influence David to Take His Businesses to the Next Level 44:54 - How listeners can get contact with David Did you enjoy this podcast? Please share it with 3 friends. Your referral is the ultimate compliment ;-)  
28 Jun 2015030. How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore00:30:44

How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore

07 Jul 2015031. Time Management Tutorial (Hint: It’s NOT About Managing Your Time)00:06:45

Time Management Tutorial (Hint: It’s NOT About Managing Your Time)

11 Jul 2015032. Dan Norris on his new book Content Machine (Released 10th Aug 2015)00:32:30

Dan Norris on his new book Content Machine (Released 10th Aug 2015)

20 Jul 2015033. Olympian Jon Edwards on The 3 Secrets To High Performance – Part 100:49:05

Olympian Jon Edwards on The 3 Secrets To High Performance – Part 1

22 Jul 2015034. Olympian Jon Edwards on The 3 Secrets To High Performance – Part 200:51:15

Olympian Jon Edwards on The 3 Secrets To High Performance – Part 2

29 Jul 2015035. How To Use High Leverage Activities To Prioritize Your To Do List00:06:29

How To Use High Leverage Activities To Prioritize Your To Do List

04 Aug 2015036. Online Presence, Key Trends In Content Marketing, And What This Means For You — With Yaro Starak00:45:51

 Online Presence, Key Trends In Content Marketing, And What This Means For You — With Yaro Starak

20 Aug 2015039. Podcasting for Entrepreneurs with John Lee Dumas00:21:24

Podcasting for Entrepreneurs with John Lee Dumas

13 Aug 2015038. Rand Fishkin – How To Create Great SEO Friendly Content Plus Key Trends In Search00:34:17

Rand Fishkin – How To Create Great SEO Friendly Content Plus Key Trends In Search

10 Aug 2015037. Information Overload – How To Eliminate It And Maximize Your Productivity00:08:22

Information Overload – How To Eliminate It And Maximize Your Productivity

25 Aug 2015040. Eisenhower Matrix – How To Use The 4 Quadrant Matrix For Business Success00:10:45

Eisenhower Matrix – How To Use The 4 Quadrant Matrix For Business Success

26 Aug 2015041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge00:42:35

Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge

04 Sep 2015042. Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business00:35:32

Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business

09 Sep 2015043. Membership Economy with Robbie Kellman Baxter00:40:12

Membership Economy with Robbie Kellman Baxter

18 Sep 2015044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You00:29:56

Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

25 Sep 2015045. The 10 Key Elements Of A Great Job Advertisment That’ll Make You An Outsourcing Ninja!00:06:25

The 10 Key Elements Of A Great Job Advertisment That’ll Make You An Outsourcing Ninja!

28 Sep 2015046. Kim Garst — Founder Of Boom Social — On How To Use Social Media To Grow Your Business00:28:18

Kim Garst — Founder Of Boom Social — On How To Use Social Media To Grow Your Business

08 Oct 2015047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media00:31:28

Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media

16 Oct 2015048. John Logar On How To Use High Value Consulting To Increase Profitability00:47:52

John Logar On How To Use High Value Consulting To Increase Profitability

23 Oct 2015049. Porters 5 Forces To Analyse Your Business’ Viability00:12:08

Porters 5 Forces To Analyse Your Business’ Viability

26 Oct 2015050. James Schramko On Frameworks For Business Profitability And Lifestyle00:52:57

James Schramko On Frameworks For Business Profitability And Lifestyle

29 Oct 2015051. Textexpander Tutorial — How to Use Snippets To Turbo Charge Your Productivity00:13:18

Textexpander Tutorial — How to Use Snippets To Turbo Charge Your Productivity

04 Nov 2015052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully00:32:27

Specific Mindset Techniques To 10X Your Prices — With Kyle Tully

11 Nov 2015053. A Serial Entrepreneur’s Journey From Zero To An Eight Figure Business Valuation — with Pratima Aravabhoomi00:30:23

 A Serial Entrepreneur’s Journey From Zero To An Eight Figure Business Valuation — with Pratima Aravabhoomi

31 Dec 2015059. 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Part 2 of 300:19:28
Part 2 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Welcome to part two of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven't listened to part one of this 3 part series please go back and have a listen.  Part one extracts the insight that I found most actionable from episodes 1 to 20.   In this episode I'll share some of the actionable insights from episodes 21 to 40. As always I'll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) You have to be doing video ads in addition to what you're doing. Rule of three in big hollywood studios. Video is another modality but is a way bigger form of modality as compared to the others. Case study format videos work well.(at around the 3 min mark). Action Step: Post up a video using Keith's video ad winning formula which he talks about at around the 13 min mark in the episode 022. $50 Million and Counting …. With Ed O’Keefe Ed believes we're all entrepreneurs and that we have the potential to do whatever we want to do. The opportunity to become an entrepreneur is greater than it was ever before. At around the 10:30 min mark he talks about the mathematical equation that it all comes down to. What's it costing you to get a customer? What day are you profitable? Action step: Listen to the mathematical approach that Ed talks about in terms of investing in advertising and getting payback within 90 days 023. Content Marketing for Business Success This tutorial talks about how to use content marketing strategy that works to increase customer leads and sales. Set yourself tight deadlines and get moving on creating content. Don't think too much about it. Get something out there. Action Step: Create a Keynote or PowerPoint presentation around a topic that your audience will value (make it as specific and actionable as possible. Use Screenflow (for Mac) or Camtasia (for PC) and record the presentation and publish to youtube or wistia. Then repurpose the content into audio and transcribe to blog posts using rev.com 024. Melanie Pinola (Lifehacker) on How to Setup Your Virtual Office at Home Melanie Pinola and I talked about how to set up a virtual office at home and still be more productive. Action Step: Establish a daily routine which helps you be more productive in your home office. Put on work clothes if you have to. Do what it takes to get you into the mental state to get your A game happening.  025. How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja! I think the name says it all here. Created by Francisco Cerillo It's about focusing on your work in 25 min increments followed by a 5 min break.
10 Jan 2016060. 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Part 3 of 300:17:55
Part 3 of 3 : 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Welcome to part 3 of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven’t listened to part 1 or 2 of this 3 part series please go back and have a listen.  Part 1 extracts the insights that I found most actionable from episodes 1 to 20 and part 2 extracts the insights from episodes 21 to 40. In this episode I’ll share some of the actionable insights from episodes 41 to 57. As always I’ll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge At around the 3 min mark Eric and I talk about the evolution of SEO over the years. This was a really important piece of the episode because it gives you insight into where Google's search alogrithms are headed. The day of black hat SEO are over (discussed at the 27 mark) Action Step: When creating content think about specifically who you're creating the content for and how it would improve their situation. Don't try and game the system. In other words just focus on creating shareable content! 042. Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business Chris talks about how he works only 6 hours a day and 4 days a week and runs a multi million dollar business. Some great discussion about how he increases his productivity. He talks about delegating and how to overcome the fears of delegation at around the 7 min and 15 sec mark. At the 9 min and 41 second mark he talks about how he reliquished control to his inbox and let them clear his inbox out (he hired someone to do this exclusively). At the 19 min mark he talks about the myth of multitasking. That was music to my ears! Action step: Hire intelligently and be aggressive before you hire the person (rather than deal with staff issues after the fact) 043. Membership Economy with Robbie Kellman Baxter Robbie's worked with various large companies including Netflix who was one of the first adopters of the membership model. She talks about the evolution of the membership model and how it's evolved with the internet at around the 3 min mark. We had another great discussion about evangelists and how Apple grew it's business through evangelism at around the 7 min mark. Action Step: Seriously consider starting a membership model for your business (because most people that spend time and money on marketing could benefit from a membership model).  044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You Hiten is the co-founder of Kissmetrics and I interviewed the other founder — Neil Patel — in episode on of the podcast. At around the 7 and a half minute mark Hiten talks...
16 Jan 2016061. Kevin Rogers On Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale00:50:28
Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers   Share this episode Share on Facebook Share on Twitter Resources Mentioned www.ProductiveInsights.com http://copychief.com http://convertbook.frankkern.com/homepage/ Books Mentioned Help! For Writers: 210 Solutions to the Problems Every Writer Faces Resonate: Present Visual Stories that Transform Audiences No One Here Gets Out Alive Related / Mentioned Podcast Episodes: 009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter 019. Web Design Success Secrets – With Greg Merrilees 047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media 050: James Schramko on frameworks for Business Profitability And Lifestyle 054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson   Key Points (Timestamps) 00:52 — Intro and overview 01:57— Why copywriting is critical to converting browsers to buyers 03:30 — The value of transparency 05:20 — New expectation: How real can you make this? 08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years 09:20 — Three main elements a sales letter needs to close the deal 11:30 — Attention is the new currency online 13:00 — Simple framework for “What is it?” 14:56 — Short attention span syndrome 16:12 — Formulas for filling in your “Who are you?” 17:06 — Ash’s “Who are you?” example 19:08 — The scale of severity Red alert Yellow light Green light 20:40 — Dollar shave club and how they created a desire for a problem to be solved 21:07 — Most of us create products in the ‘yellow light’   section of the ‘scale of severity’ 23:46 — The most popular content online is always begins with a number…” 7ways to…” 25:41 — The importance of quantification in sales letters 26:30 — How Frank Kern uses transparency in his copy 27:50 — “ The thing I care more about than money and the sale is not going to jail!” 28:12 — Why Danny Iny asked his subscribers to unsubscribe from his mailing list 29:21 — Recap of 4 main points to close the sales loop
21 Jan 2016062. Suzi Dafnis On How To Find Your Ideal Mentor And The Value Of Mentorship00:34:57
Suzi Dafnis Shares Her Thoughts On How To Find Your Ideal Mentor   Share This Episode Share on Twitter Share on Facebook Resources Mentioned http://productiveinsights.com http://www.abn.org.au/ http://www.herbusinessmentor.com Content Sells podcast Books Mentioned                         The Power of Positive Thinking by Norman Vincent Peale Your Erroneous Zones by Wayne Dyer The E myth by Michael Gerber Good to Great: Why some companies make the leap and others don't by Jim Collins Rich Dad Poor Dad by Robert Kiyosaki
29 Jan 2016063. Shane And Jocelyn Sams On How To Set Up A Recurring Income Business Using Membership Sites00:44:09
 Shane And Jocelyn Sams On How To Set Up A Recurring Income Business Using Membership Sites Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/hire https://flippedlifestyle.com/ https://elementarylibrarian.com/ Instagram: @flippedls Twitter: @flippedls Books Mentioned Start With Why – Simon Sinek The Pumpkin Plan – Mike Michalowicz The Membership Economy – Robbie Kellman Baxter Virtual Freedom – Chris Ducker Profit First – Mike Michalowicz Related / Mentioned Podcast Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle 039. Podcasting for Entrepreneurs with John Lee Dumas 042. Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business 043. Membership Economy with Robbie Kellman Baxter 050.
08 Feb 2016064. 9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)00:08:18
9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)   Share This Episode Click To Tweet Share on Facebook Resources Mentioned Pew Report : http://www.journalism.org/2015/04/29/podcasting-fact-sheet/ Related / Mentioned Podcast Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 002. James Schramko […]
14 Feb 2016065. How To Use Neil Rackham’s SPIN Selling Framework To Sell Effectively and Ethically00:09:01
How To Use Neil Rackham’s SPIN Selling Framework To Sell Effectively and Ethically Share This Episode: Click To Tweet Share on Facebook Related / Mentioned Podcast Episodes: 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle 022. $50 Million and Counting …. With Ed O’Keefe 050. […]
22 Feb 2016066. Inc Magazine Featured Entrepreneur Jessica Mah Shares Her Financial Planning Secrets And How She Grew Her Biz By 2,685.6% over 3 years00:29:57
Jessica Mah Founder of Indinero (Featured on Inc Magazine For Growing Her Biz By 2,685.6%) Shares Financial Planning Secrets Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/hire http://www.indinero.com/ http://jessicamah.com/ http://www.inc.com/magazine/sep-2015 Books Mentioned    The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success Related / Mentioned Podcast Episodes: 002. James […]
29 Feb 2016067. Matthew Kimberley On How To Use Public Speaking To Grow Your Leads00:47:09
Public Speaking For Profitable Lead Gen With Matthew Kimberley Share This Episode Click to Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/podcast-setup www.matthewkimberley.com www.mjk.im Books Mentioned How to Get a Grip Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling You […]
07 Mar 2016068. How To Create Sales Funnels And Lead Magnets That Work With Aaron Fletcher00:52:35
Aaron Fletcher on How To Create Sales Funnels And Lead Magnets That Actually Work!   Share This Episode Click to Tweet Share on Facebook Resources Mentioned www.ProductiveInsights.com/podcast-setup http://www.Fletchermethod.com Books mentioned My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from […]
18 Mar 2016069. How To Use Cloud Computing For Business Success With Peter Moriarty00:38:30
Peter Moriarty On How To Use Cloud Computing To Increase Business Productivity Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/setup http://www.itgenius.com/ http://www.itgenius.com/youtube http://www.itgenius.com/products/google-apps/what-is-google-apps/ Books Mentioned The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Mastering the Rockefeller Habits: What You Must Do to Increase the […]
26 Mar 2016070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell)00:39:52
Power Stories (And The 8 Stories You Must Tell) with Valerie Khoo — Founder Of The Australian Writers Centre   Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://valeriekhoo.com/ http://www.writerscentre.com.au/ https://penzu.com/ http://dayoneapp.com/ Simon Sinek’s video – start with why Books Mentioned Power Stories: The 8 Stories You Must Tell to Build an […]
02 Apr 2016071. Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation Over Content Creation00:40:30
Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation Over Content Creation   Share this Episode Click To Tweet Share on Facebook Books Mentioned Non-Obvious Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and […]
12 Apr 2016072. Bob Burg On How To Be A Go Giver And Get Your Customer To Know Like And Trust You00:29:11
Bob Burg On How To Be A Go Giver And Get Your Customer To Know Like And Trust You   Share this Episode Click To Tweet Share on Facebook Books Mentioned How to Win Friends & Influence People Think and Grow Rich: The Landmark Bestseller – Now Revised and Updated for the 21st Century The […]
15 Apr 2016073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2)00:33:19
Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, and Facebook Live Share this Episode Click To Tweet Share on Facebook Resources Mentioned www.problogger.net www.probloggerevents.com www.ProductiveInsights.com/darren-rowse Related Podcast Episodes 006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5 Day Plan To Get […]
23 Apr 2016074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2)00:23:14
Darren Rowse Shares His Blogging Success Secrets (Part 2) Share this Episode Click To Tweet Share on Facebook Resources Mentioned www.problogger.net www.probloggerevents.com www.ProductiveInsights.com/darren-rowse Related Podcast Episodes 006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5 Day Plan To Get You Started In A Week!) 009. “Blind Man […]
03 May 2016075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?00:25:24
Joe Pulizzi — Founder of Content Marketing Institute — Would Anyone Miss Your Content If It Was Gone? Share this Episode Click To Tweet Share on Facebook Books Mentioned Think and Grow Rich The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change The 10X Rule: The Only Difference Between Success and Failure Stranger […]
14 May 2016076. Ari Meisel On How To Be More Productive With The ‘Less Doing’ Approach00:25:21
Ari Meisel On How To Be More Productive With The ‘Less Doing’ Approach Share this episode Click To Tweet Share on Facebook Books mentioned Emergency: This Book Will Save Your Life Links mentioned www.ProductiveInsights.com/podcast-setup www.lessdoing.com Key Points Discussed / Timestamps 00:46 –  Introduction and Overview 03:56 – Ari Meisel shares insights into his journey and […]
19 May 2016077. Andrew Lock Reveals His Tactical Secrets Around Launching Successful Membership Sites00:27:38
Andrew Lock Reveals His Tactical Secrets Around Launching Successful Membership Sites Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.ProductiveInsights.com/podcast-setup helpmybusiness.com http://membershipsitesuccesssystem.com/ Semrush.com Mosh.com Fiverr.com Marketsamurai.com www.xenforo.com Related Podcast Episodes 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund 043. Membership Economy with Robbie Kellman Baxter […]
20 May 2016078. Andrew Lock On How To Develop A Bullet Proof Mindset (And Launch A Membership Site)00:25:10
Andrew Lock How To Develop A Bullet Proof Mindset (To Launch A Membership Site) Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.ProductiveInsights.com/podcast-setup helpmybusiness.com http://membershipsitesuccesssystem.com/ Amazon.com Magazine.com Udemy.com Clickbank.com JVzoo.com Related Podcast Episodes 077. Andrew Lock Reveals His Tactical Secrets Around Launching Successful Membership Sites 002. James Schramko On How To Use […]
27 May 2016079. How To Use “Crowd Thinking” To Launch Your Membership Site00:50:26
How To Use ‘Crowd Thinking’ To Launch Your Membership Site Share this Episode Click To Tweet  Share on Facebook Books mentioned Bold: How to Go Big, Create Wealth, and Impact the World Links Mentioned www.ProductiveInsights.com/podcast-setup https://thepegeek.com http://theteacherpreneur.com/ http://www.itgenius.com/ Exponential Wisdom Podcast by Peter H. Diamandis & Dan Sullivan Related Podcast Episodes 043. Membership Economy with […]
03 Jun 2016080. Podcast Launch Delivers 26 New Leads And 1 New Client Within 6 Weeks To A Successful Legal Practice! [Case Study]00:39:56
How Amanda Farmer — A Strata Lawyer —  Acquired 26 New Leads And 1 New Client Within 6 Weeks! [Case Study] Share this Episode Click To Tweet  Share on Facebook Books mentioned The Collapse of Parenting: How We Hurt Our Kids When We Treat Them Like Grown-Ups Links Mentioned http://productiveinsights.com/podcast-setup http://www.yourstrataproperty.com.au/ http://womeninstrata.com.au/ http://lawyerschambers.com.au/ https://au.linkedin.com/in/amandafarmerlaw https://www.rev.com […]
13 Jun 2016081. How To Establish A Daily Routine That Turbo Charges Your Productivity00:10:47
How To Establish A Daily Routine That Turbo Charges Your Productivity Share this Episode   Click To Tweet  Share on Facebook Links Mentioned http://productiveinsights.com/podcast-setup/ http://productiveinsights.com/67-steve-jobs-guide-on-death-as-change-agent/ http://productiveinsights.com/developing-routine ash@productiveinsights.com Related Podcast Episodes 008. Get Productive! 15 Ideas That Really Work! (As featured on lifehack) 010. 7 Mistakes Your Brain Makes Everyday And How To Fix Them Using […]
22 Jun 2016082. How To Use Google Display Network Or GDN To Maximise Your Advertising ROI With Mike Rhodes00:56:54

 How To Use Google Display Network Or GDN To Maximise Your Advertising ROI With Mike Rhodes

29 Jun 2016083. Tim Paige from LeadPages on How To Improve Conversions Through Lead Magnets And Autoresponders00:44:48
Tim Paige from LeadPages on How To Improve Conversions Through Lead Magnets And Autoresponders Share this Episode Click To Tweet  Share on Facebook Books Mentioned Invisible Selling Machine The Total Money Makeover: Summarized for Busy People (The Total Money Makeover, Dave Ramsey) Links Mentioned Leadpageswebinar.com productveinsights.com/podcast-setup Related Podcast Episodes 005. Jake Hower (Fuzed App Creator) […]
05 Jul 2016084. How To Use The PEST Framework To Assess Your Industry Landscape00:14:43
How To Use PEST Framework To Assess Your Industry Landscape Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.callashroy.com Related Podcast Episodes 049. Porters 5 Forces To Analyse Your Business’ Viability Key Points (Timestamps) 01:29- Introduction and Overview 02:18- PEST – Acronym for Political, Economic, Social and Technological elements 02:50 – PEST Framework […]
14 Jul 2016085. Is Your Website Mobile Responsive? James Reynolds And I discuss Mobilegeddon And What That Means For Your Google Rankings!00:43:16
Is Your Website Mobile Responsive? James Reynolds And I discuss Mobilegeddon And What That Means For Your Google Rankings Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.seosherpa.com Callashroy.com http://www.veravo.com/ http://www.seopartner.com/ https://www.google.com/webmasters/tools/mobile-friendly/ https://www.distilled.net/ https://analytics.google.com https://ahrefs.com/ http://buzzsumo.com/ https://www.google.com/ https://moz.com/products/pro/keyword-explorer https://adwords.google.com/KeywordPlanner Related Podcast Episodes 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 013. […]
20 Jul 2016086. Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3)00:29:32
Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3) Share this Episode Click To Tweet  Share on Facebook Links Mentioned Callashroy.com http://www.challenge.co/ Amazon.com Udemy.com Related Podcast Episodes 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 009. “Blind Man Driving” With Kevin Rogers — […]
21 Jul 2016087. Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3)00:28:22
Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3)  Share this Episode Click To Tweet  Share on Facebook Links Mentioned Callashroy.com http://www.challenge.co/ Amazon.com Udemy.com Related Podcast Episodes 038. Rand Fishkin – How To Create Great SEO Friendly Content Plus Key Trends In Search 041. Mobilegeddon Is Here! Is Your Site Mobile […]
23 Jul 2016088. Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3)00:23:28
Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3) Share this Episode Click To Tweet  Share on Facebook Links Mentioned Callashroy.com http://www.challenge.co/ Amazon.com Udemy.com http://www.thegaryhalbertletter.com/ Related Podcast Episodes 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 009. “Blind Man Driving” With Kevin Rogers […]
27 Jul 2016089. Marty Wilson On Humor As The Most Powerful Public Speaking Tool00:42:50
Marty Wilson On Humor As The Most Powerful Public Speaking Tool Share this Episode Click To Tweet  Share on Facebook Links Mentioned Martywilson.com.au Morefunnymoremoney.com/masterclass Callashroy.com www.eharmony.com/ https://www.ted.com/talks/ken_robinson_says_schools_kill_creativity?language=en Morefunnymorefollower.com (coming soon) Related Podcast Episodes 067. Matthew Kimberley On How To Use Public Speaking To Grow Your Leads 070. Valerie Khoo — Founder Of The Australian Writers […]
03 Aug 2016090. David Jenyns On Authority Content – Book Release 11th August 2016 (Part 1 of 2)00:32:08
David Jenyns On Authority Content – Book Release 11th August 2016 Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.callashroy.com productiveinsights.com/david-jenyns-3 http://www.authoritycontent.com/ http://www.melbourneseoservices.com/ https://www.ted.com/tedx/events/18301 https://buffer.com/app Related Podcast Episodes 029. What Is SEO and How To Integrate It with Your Content Marketing Strategy – with David Jenyns 030. How to Use Frameworks to […]
04 Aug 2016091. David Jenyns On Authority Content (Plus A Special Giveaway!) — Part 2 of 200:27:35
David Jenyns On Authority Content – (Plus A Special Giveaway!) — Part 2 of 2 Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.callashroy.com productiveinsights.com/david-jenyns-3 http://www.authoritycontent.com/ http://www.melbourneseoservices.com/ https://www.ted.com/tedx/events/18301 https://buffer.com/app https://www.rev.com/ https://www.amazon.com/ https://www.youtube.com/ Related Podcast Episodes 029. What Is SEO and How To Integrate It with Your Content Marketing Strategy – with David Jenyns […]
10 Aug 2016092. Can You Really Get150k+ Leads in 16 Months via Instragram? Nathan Chan CEO Of Foundr Mag Reveals His Secrets!00:47:59
Nathan Chan Reveals His Secrets Around How He Generated 150k+ Leads Via Instagram In Just 16 Months Share this Episode Click To Tweet  Share on Facebook Links Mentioned Callashroy.com https://foundrmag.com https://foundrmag.com/free http://igdomination.com/ supports@foundrmag.com (email) https://www.socialquant.net/ https://meetedgar.com/ http://lifehacker.com/ http://wpcurve.com/ http://jobs.problogger.net/ https://www.drift.com/ http://wordswag.co/ http://www.apperto.com/typorama/ http://www.hubspot.com/ https://www.instagram.com www.facebook.com/‎ https://www.pinterest.com/ https://twitter.com https://www.snapchat.com https://www.youtube.com http://greatist.com/ Related Podcast Episodes 014. Facebook Advertising With […]
17 Aug 2016093. How John Dwyer Managed To Get Jerry Seinfeld Out Of Retirement Plus Actionable Tips On Direct Response Marketing Tactics – Part 1 of 200:34:57
How John Dwyer Managed To Get Jerry Seinfeld Out Of Retirement Plus Actionable Tips On Direct Response Marketing Tactics – Part 1 of 2 Share this Episode Click To Tweet  Share on Facebook Links Mentioned ash@productiveinsights.com Callashroy.com www.theinstituteofwow.com/ www.geniusnetwork.com/ www.ebay.com www.explodeyoursales.com.au/ – (Write the promo code:  WOWPROMO  in the registration form to get a free ticket) […]
18 Aug 2016094. How John Dwyer Managed To Get Jerry Seinfeld Out Of Retirement Plus Actionable Tips On Direct Response Marketing Tactics – Part 2 of 200:36:12
How John Dwyer Managed To Get Jerry Seinfeld Out Of Retirement Plus Actionable Tips On Direct Response Marketing Tactics – Part 2 of 2 Share this Episode Click To Tweet  Share on Facebook Links Mentioned ash@productiveinsights.com Callashroy.com www.theinstituteofwow.com/ www.geniusnetwork.com/ www.ebay.com www.explodeyoursales.com.au/ – (Write the promo code:  WOWPROMO  in the registration form to get a free ticket) […]
24 Aug 2016095. How To Use Online Marketing Strategies To Grow Your Business In Our Information-Overloaded Environment – with Kyle Tully (Part 1 of 2)00:30:19
How To Use Online Marketing Strategies To Grow Your Business In Our Information-Overloaded Environment – with Kyle Tully (Part 1 of 2) Share this Episode Click To Tweet  Share on Facebook Links Mentioned ash@productiveinsights.com Callashroy.com http://getleads.co/ https://analytics.google.com/ https://www.amazon.com/ http://www.apple.com/itunes https://www.facebook.com/ Related Podcast Episodes 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully […]
26 Aug 2016096. How To Use Online Marketing Strategies To Grow Your Business In Our Information-Overloaded Environment – with Kyle Tully (Part 2 of 2)00:23:30
How To Use Online Marketing Strategies To Grow Your Business In Our Information-Overloaded Environment – with Kyle Tully (Part 2 of 2) Share this Episode Click To Tweet  Share on Facebook Links Mentioned ash@productiveinsights.com Callashroy.com podcastsetup.com http://www.consultingtycoon.com/ http://getleads.co/ https://analytics.google.com/ https://www.amazon.com/ http://www.apple.com/itunes https://www.facebook.com/ Related Podcast Episodes 052. Specific Mindset Techniques To 10X Your Prices — With […]
28 Sep 2016100. The 100th Episode, Featuring YOU — The Listeners (And The Story Of The Productive Insights Podcast)!00:34:55

The 100th Episode, Featuring YOU — The Listeners (And The Story Of The Productive Insights Podcast)!


06 Oct 2016101. Infusionsoft vs Active Campaign, How To Embrace Disruptive Technologies And Lots More With Ramon Ray00:33:44
Ramon Ray On Infusionsoft vs Active Campaign, How To Embrace Disruptive Technologies And Lots More Share this Episode Click To Tweet Share on Facebook Links Mentioned CallAshRoy.com http://www.ramonray.com/ http://www.smarthustle.com/ https://www.infusionsoft.com/ http://www.activecampaign.com/ https://www.uber.com/ https://www.amazon.com/ http://www.fedex.com/ https://www.southwest.com/ https://www.canva.com/ https://www.eventbrite.com/ www.nsaspeaker.org https://www.nypl.org/ https://www.walmart.com/ https://www.xero.com/ https://zapier.com/ https://fuzedapp.com/ https://quickbooks.intuit.com/ https://ifttt.com/ https://hangouts.google.com/ https://www.facebook.com/ http://www.sportsnet.ca/magazine http://www.cosmopolitan.com/ Related Podcast Episodes 099. 2 of […]
12 Oct 2016102. Smart Business Exit: It’s Easy to Start a Business, It’s Harder to Get Out Again (Part 1 of 2)00:29:32
Smart Business Exit: It’s Easy to Start a Business, It’s Harder to Get Out Again – with Geoff Green (Part 1 of 2) Share this Episode Click To Tweet Share on Facebook Links Mentioned ash@productiveinsights.com CallAshRoy.com http://smartbusinessexit.com/the-smart-business-exit-book/ http://smartbusinessexit.com/ http://www.grgmomentum.com.au/ http://new.valuebuildersystem.com/ http://www.exit-planning-institute.org/ http://www.thealternativeboard.com/ Related Episodes 018. How To Build An EIGHT figure business – With Buck […]
19 Oct 2016103. Smart Business Exit: It’s Easy to Start a Business, It’s Harder to Get Out Again (Part 2 of 2)00:25:06
Smart Business Exit: It’s Easy to Start a Business, It’s Harder to Get Out Again – with Geoff Green (Part 2 of 2) Share this Episode Click To Tweet Share on Facebook Links Mentioned ash@productiveinsights.com CallAshRoy.com http://smartbusinessexit.com/the-smart-business-exit-book/ http://smartbusinessexit.com/ http://www.grgmomentum.com.au/ http://new.valuebuildersystem.com/ http://www.exit-planning-institute.org/ http://www.thealternativeboard.com/ Related Episodes 018. How To Build An EIGHT figure business – With Buck […]
26 Oct 2016104. Taking Leadership or Giving Leadership? Which Makes You A Better Leader?00:26:12
Taking Leadership or Giving Leadership? Which Makes You A Better Leader? – with Bob Burg Share this Episode Click To Tweet Share on Facebook Links Mentioned ash@productiveinsights.com CallAshRoy.com http://thegogiver.com/ http://thegogiver.com/the-go-giver-leader/ Related Episodes 072. Bob Burg On How To Be A Go-Giver And Get Your Customer To Know Like And Trust You 066. Inc Magazine Featured Entrepreneur Jessica […]
02 Nov 2016105. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 1 of 2)00:27:15
Improve What You Can Measure: How To Make Your Data Look Sexy – with Annie Cushing (Part 1 of 2) Share this Episode  Click To Tweet Share on Facebook Links Mentioned ash@productiveinsights.com CallAshRoy.com http://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/ http://www.annielytics.com/ https://www.buzzfeed.com/ https://www.facebook.com/business/products/ads https://analytics.google.com/ https://www.google.com/adwords/ http://buzzsumo.com/ Related Episodes 038. Rand Fishkin – How To Create Great SEO Friendly Content Plus Key […]
09 Nov 2016106. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 2 of 2)00:28:49
Improve What You Can Measure: How To Make Your Data Look Sexy – with Annie Cushing (Part 2 of 2) Share this Episode  Click To Tweet Share on Facebook Links Mentioned ash@productiveinsights.com CallAshRoy.com http://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/ http://www.annielytics.com/ http://www.annielytics.com/resources/ https://www.buzzfeed.com/ https://www.facebook.com/business/products/ads https://analytics.google.com/ https://www.google.com/adwords/ http://buzzsumo.com/ http://www.outbrain.com/ http://go.taboola.com/ Related Episodes 038. Rand Fishkin – How To Create Great SEO Friendly […]
16 Nov 2016107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2)00:30:41
How To Be A Prolific Content Marketer with Sonia Simone Co-Founder of Copyblogger Media (Part 1 of 2) Share this Episode  Click To Tweet Share on Facebook Links Mentioned ash@productiveinsights.com callashroy.com http://www.copyblogger.com/ http://rainmakerplatform.com/ http://rainmaker.fm/series/pink/ http://www.copyblogger.com/10-steps-to-better-writing/ https://moz.com/ Related Episodes 038. Rand Fishkin – How To Create Great SEO Friendly Content Plus Key Trends In Search 003. […]

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