PPC Town Hall (Frederick Vallaeys)

Watch the video version here: https://youtube.com/live/NrcpbnHouPk

2024 is the year when the cookie finally crumbles. Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users. Of course, the real advertisers know that the solution to all this is to invest in your own first-party data. And that’s what I discussed with Ronan Carrein in this episode of PPC Town Hall. Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he’s the COO at Better & Stronger, a digital marketing agency based in Lyon, France. Tune into this episode to learn: - Why most marketers misunderstand first-party data - Why actively collecting first-party data is great for your business - How to improve your ad performance using first-party data - How to maintain data hygiene and - What's the future of data privacy regulation in the U.S. Our speaker: - Ronan Carrein - COO at Better & Stronger Check out Better & Stronger: https://www.better-stronger.com/ Follow Ronan on LinkedIn: https://www.linkedin.com/in/ronancarrein/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

We discuss new Google Ads features launched in the past 3 months.

Watch the full video here: https://www.youtube.com/watch?v=wnj65NCB8Qc

Watch the video episode here: https://youtu.be/8x-GT43-45w

A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advancements that opened up a new world of possibilities — Custom GPTs, Copyright Shield, and speech recognition, to name a few. After watching the event and playing around with some of the functionalities, I strongly believe that they’re incredibly useful to every #PPC marketer. So how can we apply these functionalities to PPC? To discuss that, I spoke to Nils Rooijmans once again, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall. Nils shared his Custom GPT that can create some really powerful PPC scripts. We also discussed the announcements from DevDay with a lot of examples. I hope you enjoy this discussion :) Our speaker: - Nils Rooijmans, Water Cooler Topics Connect with Nils on LinkedIn: https://nl.linkedin.com/in/nilsrooijmans Visit Nils's website: https://nilsrooijmans.com/ Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the episode here: https://youtu.be/cDEVRv8MI2o

Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for PPC and SEO. She shared the tools, tactics, and strategies that are helping her team stay ahead in a competitive market. This episode is packed with insights on using AI for scale, building customer-centric campaigns, and preparing for the future of search marketing. 🎯 What You’ll Learn: - How to integrate AI into PPC workflows for scale - Preparing for Google's AI updates for SEO - The role of human oversight in AI-powered content - Future trends shaping paid search and digital marketing

Google might be the biggest search engine by volume, but Bing still registers billions of searches.  Microsoft Ads is one of the more underrated ad platforms. With more control for advertisers and a healthy user base to advertise to, it can be a powerful tool in the right advertiser's hands. With the holiday shopping season around the bend, find out more about how to use Microsoft Ads in Q4 2020.  This panel covers: • Microsoft's expectations for e-commerce in Q4 2020 • Best practices and tips to win big this holiday season • How leading agencies can prepare to help clients crush sales  Our expert guests: • Purna Virji, Microsoft • Anders Hjorth, Innovell  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

As the shift towards automation accelerates, agencies must constantly evolve.  Are your strategies useful to their clients? What tactics will you deploy to remain competitive? What can you realistically expect from today's automation tools? This video answers these questions and offers a roadmap to possible solutions.  This panel covers: • What agency work to automate and what to do manually • What are the biggest profit centers of modern agencies • How to have great agency culture to find and retain talent • What skills a successful agency needs to have • How to explain the agency value to clients • How pricing models have changed  Our expert guests: • Wil Reynolds, Seer Interactive • Anu Adegbola, Brainlabs • Max Traylor, The Max Traylor • Tim Halloran, Aimclear  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

B2B #PPCAdvertising comes with some unique challenges: longer sales cycles, low lead volume, and wrong audience targeting, just to name a few.  These are not unique challenges; almost every advertiser faces them.  So we brought in two B2B advertising experts — Andrea Cruz and Brandon Coward — who helped several B2B companies overcome these challenges and build high-quality leads.  Join Andrea and Brandon in this episode to learn: - How to trust automated bidding with a low lead volume - How to use enhanced conversions and value rules to generate higher-quality leads - How to manage client expectations - Messaging tips in RSAs and more.  Our expert guests: - Andrea Cruz, Tinuiti - Brandon Coward, Powered by Search  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Expanded Text Ads out, #ResponsiveSearchAds in. 

RSAs will be the only type of text ads you can create in #GoogleAds starting July 1, 2022. And there's going to be a pretty big shift in how #PPC marketers approach text ads.  Learn from two PPC experts with long-standing track records and significant experience building managing RSAs.  

This panel covers: 

• How RSAs have done compared to ETAs so far 

• How pinning certain components affects RSA performance 

• Tips, tricks, and best practices for running better RSAs  

Our expert guests: 

• Julie Friedman Bacchini, Neptune Moon 

• Ed Leake, AdEvolver  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com 

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video version here: https://youtu.be/X-1iGyBtS70

Generative AI is transforming PPC, but is it all good? In this episode, Sophie Fell, Director of Paid Media at Two Trees PPC, talks about the seismic shifts AI is causing in paid search. A generative AI skeptic herself, Sophie dives deep into her mixed feelings about tools like ChatGPT, discusses the loss of manual controls, and shares insights into how agencies can prepare for an automated future. Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiefellppc/ Follow Fred on LinkedIn at https://www.linkedin.com/in/frederickvallaeys/ 📌 Here’s what you’ll learn: - The Generative AI Debate: Why Sophie Fell is skeptical about fully trusting tools like ChatGPT for PPC management and how it impacts forecasting, campaign automation, and decision-making. - Balancing Tradition and Innovation: How PPC professionals can embrace AI-powered tools while retaining fundamental skills like manual CPC bidding, keyword research, and campaign structure design. - The Evolution of SEO and PPC: Insights into how automation and AI are reshaping SEO and PPC collaboration, and what it means for advertisers in the era of less manual control. - Practical AI Use Cases in Agencies: Real-life examples of how agencies are leveraging generative AI for efficiency, including forecasting and audience targeting, and the challenges they face in adopting these technologies. - Future-Proofing PPC Careers: What PPC professionals and agencies need to do to stay relevant in a world increasingly driven by automation, including mastering data-driven strategies and adapting to rapid technological advancements. ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtube.com/live/6UepjtkisSc

Get your Q4 holiday campaigns ready with Microsoft’s top tips. Join Joe Dries from Microsoft as he dives into key shopping strategies, including early preparation, AI-driven targeting, and leveraging first-party data to connect with holiday shoppers. Discover how to optimize your ad spend and reach high-value audiences for a successful holiday season. Takeaways: - Early Preparation is Key: Consumer shopping habits are shifting earlier, with many starting to shop as soon as September. Brands should have strategies and campaigns ready well before peak shopping days. - Leverage AI for Better Targeting: Microsoft's generative AI capabilities help advertisers refine audience targeting, focusing on users who demonstrate real interest, which improves ad relevance and click-through rates. - Prioritize Profitability: For e-commerce campaigns, advertisers should consider profit-driven metrics like bid-to-profitability rather than solely focusing on ROAS, helping to maximize returns on high-margin items. - Use First-Party Data: Leveraging first-party data, such as customer lists and purchase behaviors, allows advertisers to create targeted, high-value audience segments and extend reach effectively across Microsoft's platform. - Optimize with Microsoft’s Identity Graph: By tapping into Microsoft's unique identity graph, advertisers can reach an unduplicated, high-intent audience across platforms like the Microsoft Audience Network and Connected TV. Follow Joe on LinkedIn: https://www.linkedin.com/in/joedries/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Every day, Google puts more roadblocks in front of PPC marketers.  You need to be ready to jump these hurdles from the most influential entity in search advertising. We speak to two clever and shrewd PPC experts on what the next phase of  search marketing and automation could look like.  This panel covers: • Managing accounts with less access to search terms data • Finding the geo data that Google removed from its system in September 2020 • Optimizing ads now that Google has de-prioritized Expanded Text Ads • Other data-limiting changes to be expected from Google in 2021 • How to keep your PPC career alive when Google seems to be automating it all  Our expert guests: • Martin Röttgerding, Bloofusion • Brady Cramm, Directive Consulting  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Sometimes, an ad doesn't lead directly to an online sale but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your brick-and-mortar store or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business. In this video, you'll hear from Jon Diorio, a former Product Manager at Google who was one of the creators of Offline Conversion Imports. Jon talks to Fred about all things OCI including: - Why most advertisers don't use OCI - Tips on setting up OCI properly - Enhanced conversions for leads Want to be a better media buyer? Subscribe to PPC Town Hall panel discussions: https://www.optmyzr.com/ppctownhall/ Make your PPC management less complex. Sign up for a 14-day free trial today: https://tools.optmyzr.com/info/signup 0:00 Fred's intro 0:28 Meet Jon 3:07 Why Jon built Offline Conversion Imports 5:20 The junk leads problem 8:48 Last-click attribution 9:45 Why advertisers don't use OCI 12:45 Importing conversions to your CRM 14:20 Learning cycle for smart bidding 17:45 Pitfalls of imprecise conversion value 20:50 Geo bid adjustments 22:35 Tips on using OCI 24:44 Enhanced conversions for leads 26:35 Connect with Jon

Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service.

You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns?

In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They also shared tips on how to prepare your campaigns for the upcoming Q4 shopping season, plus how to make use of generative AI for YouTube campaigns.

Tune in to learn how to:

- Prepare your YouTube campaigns for Q4

- Use generative AI for YouTube campaigns

- Protect your video campaigns from brand safety mishaps

Our speakers:

- Cory Henke, Variable Media

- Joe Martinez, Paid Media Pros

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #optmyzr #adtech #digitalmarketing

Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a mandatory migration; hence, it's a significant shift for #PPC marketers.  

Google added some, changed some, and even removed some features in Google Analytics 4 that you used in Universal Analytics. This means the way you collect and analyze data will need to change.  

To help you understand more about it and make this migration successful, we spoke to two of the best experts in the analytics space, Janet Driscoll Miller and Charles Farina.  

Tune into this episode to learn: 

- How is Google Analytics 4 different from Universal Analytics? 

- The dos and don'ts during the migration to #GA4

- How can PPC marketers get the best out of GA4? 

and more.  

Our expert guests: 

- Janet Driscoll Miller, Marketing Mojo 

- Charles Farina, Adswerve  

Resources:

https://bit.ly/ppctownhall

https://support.google.com/analytics/answer/11986666?hl=en#zippy=%2Cin-this-article

https://www.amazon.com/Data-First-Marketing-Data-Driven-Age-Analytics-dp-111970121X/dp/111970121X/ref=mt_other?_encoding=UTF8&me=&qid=1660670880

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw

In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan. The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation. The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC. Tune in to learn: - Goals, priorities, and challenges of PPC pros in 2024 and beyond - Expectations for 2024 ad budgets, per platform and campaign type - Satisfaction with AI adoption - Satisfaction levels of platforms and tools - Challenges with Google Ads Performance Max and more Your speakers: - Wijnand Meijer, co-founder & CEO at TrueClicks - Ed Leake, Founder at God Tier Ads & AdEvolver - Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce Note: This is a live premiere of a pre-recorded episode Follow Wijnand: https://www.linkedin.com/in/wijnandmeijer/ Follow Ed: https://www.linkedin.com/in/edleake/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall

There's a good chance you're wasting some money via PPC even as you're reading this.  From campaigns that yield little or no return to expensive keywords, our guests have great ideas on how to cut out wasted spend — including a few exclusive to Microsoft Ads. Also included are upcoming initiatives from the Paid Search Association and how to join.  This panel covers: • Things PPC pros do that waste the most money • Actionable tips on how to stop burning budgets • Preview of the next Paid Search Association conference • Four “money grabs" from Google and how to avoid them • Microsoft Ads features that don’t exist in Google Ads  Our expert guests: • David Szetela, FMB Media • John Lee, Microsoft  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.   

Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.

There's only one way your PPC career will go with advice from this all-star cast: up.  What do the most successful PPC pros do that everyone else doesn't? The ones who constantly get promotions and raises, who grow their or their clients' businesses – they always find ways to get better. Whether you're a PPC beginner or a veteran, there’s always a new trick you can learn.  Our expert guests: • Julie Bacchini, Neptune Moon • Kirk Williams, Zato Marketing • Christi Olson, Microsoft • John Lee, Microsoft  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

Our panelists this week are some of the best known speakers about ad scripts: - Nils Rooijmans - Steve Hammer  Topics we will discuss: - How to benefit from ad scripts if you don't know how to code - The best way to learn scripting for non-coders - How scripts fit into a PPC automation strategy - Some of the coolest scripts our panelists have written   ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14

We did an episode on ChatGPT a few months ago to speak about its impact and applications in PPC. (you can watch it here) One of the viewers of that episode, Nicholas Baken shared some powerful use cases he was using ChatGPT for in the live chat. So I reached out to him later to discuss more on that. In this episode of PPC Town Hall, you’ll watch Nicholas and myself discuss the applications of ChatGPT beyond PPC and into SEO, content creation, and general digital marketing. Tune in to learn: - How can it generate schema markup for SEO - How to use OpenAI’s playground to open up more possibilities for GPT - ChatGPT’s limitations - How ChatGPT can create Google Ads scripts and discover negative keywords in PPC and much more Our speaker: - Nicholas Baken, Nyfty Labs

Follow Nicholas on LinkedIn: https://www.linkedin.com/in/nicholasbaken

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #chatgpt #optmyzr #adtech #digitalmarketing

Listen to Frederick Vallaeys, the Co-founder and CEO of Optmyzr chat with Kirk Williams, Founder of ZATO Marketing, and Gil Gildner, Co-Founder of Discosloth about the state of PPC agencies in the middle of an economic slowdown. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Gil on Twitter: https://twitter.com/gilgildner Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ Check out Gil's book: https://www.amazon.com/Building-Successful-Micro-Agency-Profitable-Sustainable/dp/1733794840 ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Check out Search Marketing Academy, our new podcast https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6 ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Stop using #TargetCPA bidding. 

Instead, move to #ValueBasedBidding to maximize your profitability. To help you learn more about Value-Based Bidding, how it works & more, we brought in experts from Google — Alex and Rebecca. 

In this episode of PPC Town Hall, you will learn: 

• Why you should move from Target CPA to Value-Based Bidding 

• What is Value-Based Bidding, and how it works 

• Best practices and common pitfalls while using Value-Based Bidding  

Our expert guests: 

• Alex Ioch, Google 

• Rebecca Chiu, Google  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

With automation layering, you implement your own automation strategies over what Google or the other ad platforms are doing to put yourselves in charge.  Join this episode where Joe Martinez, Michelle Morgan, and Aaron Levy — three of the top PPC experts and practitioners tell you how to do that and gain a competitive advantage.  

In this episode, you will learn: 

- what is automation layering 

- how to create automation layering 

- examples of automation layering for bidding, targeting and messaging, and more.  

Our panelists: 

- Joe Martinez, Paid Media Pros 

- Michelle Morgan, Paid Media Pros 

- Aaron Levy, Tinuiti  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA

So much has happened in the world of marketing in the last few months. Headways in artificial intelligence and the uncertainty of popular platforms are changing how we do marketing.

We’re seeing the rise of generative A.I. tools, the resurgence of Bing, the uncertain future of TikTok due to privacy concerns, and much more.

From feeling excited to confused to suffering from FOMO, you may experience a wide range of emotions as a result.

So this time on PPC Town Hall, we spoke to three very experienced digital marketers — Motoko Hunt, Andrea Cruz, and Sarah Stemen, who’ve seen sustained success despite various challenges.

In this episode, you’ll hear several great tips and pieces of advice from them to serve your clients in the best possible way and stand out as a marketer.

Tune in to learn:

- Some practical applications of A.I. in digital marketing

- How to do ethical marketing in this age of privacy?

- How to stay nimble in a constantly-evolving industry?

and much more

Our panelists:

- Sarah Stemen, Marcus Thomas LLC

- Motoko Hunt, AJPR

- Andrea Cruz, Tinuiti

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #digitalmarketing #googleads #optmyzr

Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are forced to shut down while others are selling in record quantities online, how are they changing their online advertising strategies? And how are the agencies that work with these advertisers responding to these changes.   

This and more is discussed by our rotating panel of PPC experts. Panelists for this week's episode are:

- Kirk Williams, ZATO Marketing (@PPCKirk)

- Julie Friedman Bacchini, Neptune Moon (@NeptuneMoon)

- Elizabeth Marsten, Tinuiti (@ebkendo)

Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8

In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client. You will learn: - Why they decided to use value-based bidding - Success with value-based bidding - The state of smart bidding and limitations with value-based bidding - Where they've seen value-based bidding not work - Requirements for using value-based bidding - When is value-based bidding appropriate - How to track success with value-based bidding Chapters: 0:00 Intro 2:08 About Taylor 2:38 About Will 3:10 What was the client's challenge? 5:15 Primary and secondary conversions 7:49 How to steer Value-based Bidding in your favor? 9:16 Results from Value-based Bidding 11:48 Assigning values to calls and form-fills 17:10 Executing Value-based Bidding effectively 21:22 Setting up conversion actions in Google Ads 22:25 Using last-click attribution 23:35 Final Value-based Bidding report 28:38 Automation Layering 31:22 Tools that helped WebMechanix 33:09 Final thoughts 34:40 Connect with Will and Taylor ► Get emails about future Automation Layering Masterclass sessions

https://hs.optmyzr.com/en-us/automation-layering-masterclass

► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video version here: https://www.youtube.com/watch?v=ScSnLk9XC2M

In this episode, Frederick Vallaeys spoke to Greg Finn and Christine "Shep" Zernheld, hosts of Marketing O'Clock, one of the top digital marketing news shows. Together, we discuss the latest trends in PPC, Google's evolving strategies, and the role of generative AI in reshaping the digital advertising landscape. 🚀 Key Topics Covered: - Google’s record-breaking Q4 2024 revenue and its impact on advertisers - Generative AI: Hype vs. reality in PPC automation - The future of Google Ads: From manual controls to PMax and beyond - Diversifying your skills in an AI-driven world - Strategies for safeguarding your career in digital marketing Follow Greg: https://www.linkedin.com/in/gregfinn/ Follow Shep: https://www.linkedin.com/in/zirnheldchristine/ Follow Fred: https://www.linkedin.com/in/frederickvallaeys/ Check out Marketing O'Clock: https://marketingoclock.com/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Panelists this week are:

• Andrew Lolk, Founder of Savvy Revenue
• Duane Brown, Founder of Take Some Risk
  

The main topic this week is PPC for Ecommerce. We're talking about:

• Free Google shopping ads
• Snap Ads Guide
• TikTok Shopping with Levi's
• Tips for retailers who need to get ecommerce up and running quickly
• Turning your feed into search ads automatically
• What should be your most important metric? ROAS or profit?

Watch the full video episode here: https://www.youtube.com/watch?v=Xt-KXkZDr3I

Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE

We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year. So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us? In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Network. He shared how his agency is getting ready for Q4, plus tips on how to prepare your campaigns for the upcoming shopping season. We covered so much in this episode that we think will be of great value to you. Be sure to check it out. Tune in to learn how to: - Prepare your Performance Max campaigns for Q4 - Implement seasonality bid adjustments, data exclusions, etc. - Use historical data for product discounts Our speaker: - Marcel Smal, Roots Network ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #optmyzr #adtech #digitalmarketing

The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic.

Panelists this week are:

• Christi Olson, Head of Evangelism, Microsoft
• John Lee, Learning Strategist, Microsoft
• Kirk Williams, Founder, ZATO Marketing
• Mike Rhodes, Founder, AgencySavvy
• Susan Wenograd, CMO, Aimclear

Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts

2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success.

While that’s on one side, there are continuing developments in ad automation and generative AI on the other side.

Considering both of them, here’s a question: has PPC become tougher or easier?

That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today.

Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics.

Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic.

We have a lot in store for you in this episode.

Tune in to learn:

- How are EU advertisers preparing for a privacy-driven future

- What happens when Performance Max and Shopping campaigns run in parallel

- How to capitalize on first-party data

- How generative AI has impacted PPC in the last few years

and more

Your speaker:

Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce

Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version: https://youtu.be/BKsG1dvPx_Q

Is your PPC reporting holding you back? In this episode of PPC Town Hall, we uncover how bad attribution models, GA4 issues, and ignored conversion lag can lead to misleading data and lost profit. Learn how to upgrade your reports to power smarter decisions and better ad performance.Follow Scott: https://www.linkedin.com/in/scottd71/Follow Fred: https://www.linkedin.com/in/frederickvallaeysCheck out Wicked Reports: https://www.wickedreports.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process in their agencies.  

P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.  

Tune into this episode to learn: 

- What should your agency do and not do in this automation era? 

- Why and how to do better attribution and measurement? 

- What skills should you look for when hiring? and more.  

Our expert guests: 

- Kasim Aslam, Solutions 8 

- Patrick Gilbert, AdventurePPC 

Resources:

1. https://adventureppc.com/blog/bootstrapping-a-custom-attribution-solution-for-a-dtc-brand
2. https://www.joinordiebook.com/
3. https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?keywords=How+Brands+Grow&qid=1660227941&sr=8-1
4. https://www.youtube.com/watch?v=Q4FsRKxUtIQ

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video version here: https://youtu.be/yrOm2_q5E_I

🔑 Key Takeaways: 1️⃣ Google's Machine Learning Needs Data: At least 30 conversions per campaign per 30 days for effective smart bidding. If you're not hitting this number, soft conversions (engaged visitors, add-to-cart actions, etc.) can help train the algorithm. 2️⃣ Keywords Are Less Predictable Than Before: Google is moving towards broad match + audience signals instead of relying purely on exact keywords. Signals like user intent, browsing history, and in-market audiences matter more than ever. 3️⃣ Low Search Volume Keywords Are Harder to Target: Google often flags them as "too low volume" and won’t serve ads. Advertisers must adapt by using broader terms combined with smart audience targeting. 4️⃣ Account Structure Matters More Than Ever: Fewer well-structured campaigns outperform many fragmented ones. If possible, consolidate data into a few high-performing campaigns instead of splitting everything into separate campaigns. 5️⃣ For Small Advertisers – Prioritize Soft Conversions: If you're struggling with low conversion volume, track and optimize for higher-funnel interactions like time on-site, page engagement, or content downloads. 6️⃣ Automation Can Be a Friend – If Used Wisely: Google’s automation works best when fed with the right data. Use scripts, rules, and bid adjustments to maintain control over automations.Follow Shawn: https://www.linkedin.com/in/shawn-walker-35774328/Check out Symphonic Digital: https://www.symphonicdigital.com/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

No one has a crystal ball that tells the future, but we've got the next best thing: geniuses.  Hear what some of the brightest minds in PPC have to say about what PPC will look like in 2021, including where Google will go and how quickly they'll move.  This panel covers: • What will Google automate next • How our experts use automation and what they still do manually • Launches from 2020 that will have the biggest impact on how we do PPC in 2021 • Expanded Text Ads vs. Responsive Search Ads  Our expert guests: • Brad Geddes, Adalysis • Ginny Marvin, Independent Consultant • Matt Van Wagner, Find Me Faster  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social distancing. 

Hear what our panelists are seeing and what they're doing to keep their digital marketing agencies running during the COVID10 crisis.

Panelists this week are:

1. Andrew Goodman, President, Page Zero Marketing
2. Benu Aggarwal, President, Milestone Internet Marketing
3. Jeff Allen, President, Hanapin Marketing

Watch the video version here: https://youtu.be/r3eH7Loz3FA

In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers. Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/ Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Competition in #eCommerce PPC is at an all-time high. Only the brands with the best optimizations will win.  Whether you're new to running eCommerce #PPC campaigns or a veteran, this one is for you.  This panel covers: • Tips and tricks for turning product data into top-performing PPC campaigns • The most important elements of the feed • Tips for boosting shopping ads on Google • Techniques for turning structured data into search campaigns • How does the product catalog impacts retailers • Measuring performance when you're on multiple marketplaces and so much more  Our expert guests: • Jacques van der Wilt, DataFeedWatch • Elizabeth Marsten, Tinuiti  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video podcast -> YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rc
LinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/ Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective. But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line. In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more. Danny talked about how those multiple departments can collaborate and share insights to drive more effective results. Watch this episode to learn: - How to bring in those teams to work together - What insights can each team share with each other - How does working with first-party data fit into the dynamics between these teams - What are some struggles they can face when sharing data between platforms and more Your speaker: - Danny Gavin, Founder & CEO - Optidge Want to work with Danny? Check out his agency here: https://optidge.com/ Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/ Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Succeeding in an increasingly automated world is no cakewalk.  To get full value from your budget, your bid strategies should be aligned with campaign and business goals. On the eve of PPC Town Hall's first birthday, we spoke to Google and other industry experts to get their insights on nailing bids.  This panel covers: • How to optimize automated bidding • How to keep doing bid adjustments with Smart Bidding • How to feed your business data to Google for better bids • What's happening with the retirement of tCPA and tROAS • How attribution model selection impacts automated bidding  Our expert guests: • Peter Oliveira, Google • Andrew Lolk, SavvyRevenue • Laurel Galloway, Closed Loop  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video version here: https://youtu.be/bhPJbkUKEcY

Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search. Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, and actively seeking you out. This makes them valuable leads with a higher conversion potential compared to generic search terms. - So how can your brand crack the code of branded search? - How can you continue winning even when your brand messaging evolves with time? - And with search generative experience on Google, how can your brand continue to stay on top? In this episode, I spoke to Jason Barnard, a top name in the world of branded search to discuss all that. Even though this episode isn’t directly about paid search, it’s still important for any marketer trying to grow their business through search. I hope you enjoy this conversation :) Our speaker: - Jason Barnard, Kalicube Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ Visit Jason's website: https://jasonbarnard.com/ Visit Kalicube: https://kalicube.com/ Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Modern PPC management relies on automation by ad engines like Google which is not in your control. But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results. That's what our new video podcast, Automation Layering Masterclass is about. In each episode, you'll learn how to use automation in the right way to safeguard your PPC accounts and grow your business. We got a lot in store for you. See you soon :) Subscribe to get notified of new Automation Layering Masterclass episodes: https://hs.optmyzr.com/en-us/automation-layering-masterclass#PPC #GoogleAds #Optmyzr

Our panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey:

1. Michelle Morgan, Director of Client Services at Clix Marketing
2. Purna Virji, Sr. Manager, Global Engagement at Microsoft

Topics we discussed:

1. How to build a winning personal brand
2. The best PPC tips of 2020 that vaulted Michelle and Purna to the top of the list
3. How Purna and Michelle keep up-to-date with constant change in digital marketing
4. The features they are most excited about for the coming year

One of the most exciting things about PPC is also highly frustrating: change is constant.  Taking our guests from among PPC Hero's list of the most influential experts of 2020, we're talking about ways to update or work around outdated search marketing strategies.  This panel covers: • Optimizing with data restrictions from Google • How PPC pros automate and what they still do manually • Kirk's new book, "Ponderings of a PPC Professional"  Our expert guests: • Kirk Williams, ZATO • Aaron Levy, Tinuiti • Joe Martinez, Clix  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Our panelists this week are:

1. Brittni Swenson, CMO at Tandem Interactive
2. Matt Umbro, Director of Key Accounts at Brainlabs Digital and Founder of PPCChat

Topics we discussed:

1. How digital agencies can help clients hurt by COVID-19
2. How to quickly adapt services to a changed landscape
3. When to test a new Google feature and when to go all in
4. How agency pricing has evolved and what works today
5. What matters most to PPC agency clients
6. Does free automation from Google help or hurt agencies who sell services

Join us every week at https://www.optmyzr.com/information/ppctownhall/live

Watch the video version ->

YouTube: https://www.youtube.com/watch?v=1v725t35QuA

LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/

If you’re into B2B advertising, you just cannot ignore LinkedIn Ads. But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently. In this episode, I spoke to AJ Wilcox, in my opinion, the world’s best LinkedIn Ads expert. AJ is really a master at his craft. Watch this episode for some great tips and strategies to get the most out of your B2B LinkedIn ad campaigns. You will learn: - What pitfalls to avoid while running LinkedIn ads - Which post types serve you better - How to run LinkedIn Ads alongside Google/Microsoft Ads - How to run better retargeting ads and more Your speaker: - AJ Wilcox, Founder & CEO - B2Linked Check our B2linked.com, AJ's agency to maximize your return by minimizing waste from LinkedIn ads. Follow AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ

Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million. In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout. Timestamps: 0:00 - Introduction 0:59 - Guest Introduction: Matthieu 4:20 - Shopping campaign automations 23:44 - DSA campaign automations 29:48 - Seasonality-based automations 36:26 - Automated bidding automations 43:39 - Keyword automations 48:48 - Performance Max automations 52:45 - RSA automations 57:00 - Reporting 1:01:33 - Connect with Matthieu Follow Matthieu on LinkedIn: https://www.linkedin.com/in/matthieutv/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys Visit Matthieu's website here: https://www.matthieu-tranvan.fr/ ► Get emails about future Automation Layering Masterclass sessions https://hs.optmyzr.com/en-us/automation-layering-masterclass ► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Check out Search Marketing Academy, our new podcast https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6 ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

In this episode, we spoke to top #PerformanceMax practitioners — the people who are actually using this new campaign type every day.  They shared their experiences, tips, and best practices from their experiments.  You will learn: - How Performance Max performed against other campaign types - How to deal with cannibalization with existing campaigns  - Performance Max Campaign optimization tips and more  Our expert guests: - Andrew Lolk, SavvyRevenue - Brooke Osmundson, Smith Micro Software - Duane Brown, Take Some Risk - Antonia Vasile, Antonia-Vasile.com  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg

For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened. So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is there a way we can combine the power of GPT and scripts? To learn more, I spoke to Nils Rooijmans, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall. Nils shared his hands-on experience with GPT and the scripts he built with a lot of examples. And I spoke about how you can make ChatGPT work for you with custom instructions and some powerful plugins. I hope you enjoy this conversation :) Tune in to: - Learn how Nils created a graph of n-gram analysis of Google Ads search term data using ChatGPT in only 5 minutes - Learn how to get better responses from ChatGPT with custom instructions - Get hold of Nils’s list of over 400 PPC scripts and more Our speaker: - Nils Rooijmans, Water Cooler Topics Nils's list of 400 scripts: https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/ Nils's website: https://nilsrooijmans.com/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #chatgpt #optmyzr #digitalmarketing

Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA

A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too. It also negatively affects your Quality Score, which means you end up paying more for each click. In this episode of PPC Town Hall, you’ll hear from Talia Wolf, Founder of GetUplift to learn how to improve your post-ad-click experience. Talia is one of the best landing page optimization experts in the industry. And in this episode, she dives deep into the trenches, revealing the most costly mistakes marketers make while creating a landing page and how to create one that actually converts. Tune into this episode to learn: - Why dry facts hold your conversions back - How to add emotion to your copy - What common mistakes you should avoid - If you should create a longer or a shorter landing page - How to use generative AI for landing pages and more Your speaker: Talia Wolf, Founder of GetUplift Check out GetUplift.co: https://getuplift.co/ Follow Talia on LinkedIn: https://www.linkedin.com/in/taliagw/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version here: https://youtube.com/live/QrSYTHtHwrg

In this episode, Frederick Vallaeys talks to Gill Gildner, co-founder of Discosloth, a marketing agency. Gil presents a refreshing and contrarian approach to modern marketing. This approach resonates with marketers who want to differentiate themselves in an increasingly uniform digital landscape. Drawing on his experience as the co-founder of Discosloth, Gil challenges traditional digital marketing tactics by emphasizing long-term brand building over short-term gains. Find out more in his new book here: https://www.amazon.com/Unorthodoxy-contrarian-marketers-philosophy-surviving/dp/1733794867 Follow Gil on LinkedIn: https://www.linkedin.com/in/gilgildner/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

Keywords have been a cornerstone of PPC ever since they were the whole point of AdWords.  Their role and the way they work may have changed drastically over the years, but it's not quite time to ignore them completely. We spoke to three experts about how they've managed the evolution of keywords throughout their careers. And why your loyalty should be to people, not terms.  This panel covers: • Keep targeting specificity even when Exact Match is no longer exact • Best uses of Phrase Match now that it's absorbing Broad Match Modified • Finding negative keyword ideas when search terms reports are restrictive • The best structure when using multiple match types  Our expert guests: • Kirk Williams, ZATO Marketing • Sonika Chandra, Seer Interactive • Sarah Vlietstra, ZATO Marketing  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.

This is a video about Redundant Keywords and automatically applied recommendations in Google Ads with Greg Finn and Fred Vallaeys. Google is changing what they consider to be redundant keywords on January 19th so advertisers need to understand what this change is and how it may impact their accounts. 0:00 Redundant Keywords with Greg Finn 0:34 What was Google's announcement? 3:45 Greg and Fred share their reactions 7:39 Should you turn off automatic apply recommendations? 13:37 Closing thoughts Follow Greg Finn on Twitter @gregfinn ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ

Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business. The agency founder is completely unprepared for these discussions. Should they even consider selling? Should they hire an investment banker? How much should the sales price be? How do they compare different offers? Should they get buy-in from the team? Will clients be OK with a sale? Founders who navigate these concerns properly might hit the jackpot—life-changing money, happy clients, happy team members, and peace of mind. And those who don't may end up regretting passing on a sale as the biggest mistake of their lives. In this episode of PPC Town Hall, I spoke to David Rodnitzky, Founder of Agentic Shift. David shared his story of selling his former agency, 3Q Digital during our conversation along with answers to all of the above questions. If you’re an agency founder, you do not want to miss this episode. Tune in to learn: - When to decide to sell your agency - The factors that drive value for your agency - How to generate interest from potential acquirers and more Our speaker: - David Rodnitzky, Agentic Shift Link to David's book: https://www.amazon.com/Selling-Your-Marketing-Agency-Important-ebook/dp/B0CFZ9JKYP

Check out David's consulting firm: https://agenticshift.com/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #agency #optmyzr #digitalmarketing

Panelists are:

• Aaron Levy, Tinuiti
• Christi Olson, Microsoft Ads
• Jim Banks, Spades Media

This week, we discuss:

• Automation during COVID
• Microsoft Ads research related to COVID
• Tinuiti's COVID Ad Spend dashboard

Watch the video version here: https://youtu.be/oX8AFB-GVUI

Amy McLain-Ponder, Group Director of Paid Search at Beeby Clark+Meyler (BCM) shares 10 powerful automations her team uses to tackle the unique challenges of managing small Google Ads accounts. From saving time on repetitive tasks to maximizing limited budgets, Amy shares how her team stays in control of campaigns in a world dominated by AI and automation. 🚀 What You'll Learn: - How to use anomaly alerts to quickly identify and fix performance issues before they hurt your account. - The secret to precise budget pacing that keeps your campaigns on track and within budget. - Why automation layering is a game-changer for scaling small PPC accounts efficiently. - Real-world tactics for managing YouTube placements and ensuring brand safety. - How AI-powered reports uncover trends and simplify client communication. Amy also dives into her team’s best practices for: ✅ Automatically pausing underperforming keywords to avoid wasted spend. ✅ Negating irrelevant search queries that drain your budget. ✅ Leveraging dynamic search ads (DSA) to discover new opportunities. Chapters: Intro 0:00 About Amy 0:45 Biggest concerns for small accounts 2:50 Anomaly alerts 3:58 Budget alerts 7:36 KPI alerts 15:50 Reporting 18:54 Have a codified set of rules 25:17 Pausing non-converting keywords 30:35 Negate low-performing search queries 32:55 DSA automations 35:27 Search terms with high CTR 37:10 Search terms with declining performance 38:28 Excluding irrelevant YouTube placements 40:42 Best practices 44:35 Connect with Amy 45:30 Follow Amy on LinkedIn: https://www.linkedin.com/in/amytponder/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ Visit BCM here: https://www.beebyclarkmeyler.com/ ► Past Automation Layering Masterclass sessions: https://www.youtube.com/playlist?list=PL7ToXh-Os7WZgYL3M-ynJIrHnUv_POCB5 ► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com/

Watch the video version here: https://youtu.be/DGSCAPCsqiQ

In this episode of PPC Town Hall, the discussion centered around Google's recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise. Ben Vigneron from Blackbird PPC discussed what this means for advertisers and the broader digital marketing landscape. Key Takeaways: Google's Decision and Its Implications: - Google has decided to delay the deprecation of third-party cookies in Chrome, which was initially driven by privacy concerns and regulatory pressures (e.g., GDPR, CCPA). - This delay means that advertisers will continue to use third-party cookies for a while longer, but it doesn't change the industry's overall direction toward increased privacy and first-party data reliance. Consumer Privacy and Choice: - Despite the delay, Chrome will introduce a choice screen, similar to Apple's, allowing users to opt out of tracking, which could lead to a significant reduction in available data for advertisers. Shift to First-Party Data: - Advertisers should focus on leveraging first-party data by integrating it back into ad platforms (e.g., Google Offline Conversion Tracking). - UTM-based tracking remains relevant and should be utilized to measure performance across different platforms. Advanced Measurement Techniques: - Media Mix Modeling (MMM): A powerful method that correlates historical spend across channels with backend data (e.g., sales or subscriptions) to determine the true impact of various marketing initiatives. - GeoLift Testing: Useful for isolating the impact of specific campaigns in certain geographic areas by comparing them to control groups. - Both techniques help address the limitations of third-party cookies and provide a more holistic view of marketing performance. Analytics Tools: - Google Analytics (GA) remains useful but has limitations, especially with channels that don't drive website sessions (e.g., LinkedIn lead forms, YouTube views). - MMM can fill gaps left by traditional analytics by providing a broader picture of channel performance. Future of Digital Marketing: - As the industry moves towards more privacy-focused practices, advertisers must adapt by becoming more technical, particularly in data science and first-party data integration. - Tools like R, Python, and open-source libraries (e.g., Meta's Robin, Google's Meridian) can help marketers implement advanced measurement techniques without needing to be data scientists. Survival in the Age of AI: - With the rise of Generative AI (GenAI), digital marketers should focus on leveraging these tools to augment their skills rather than replace them. - Learning to integrate and use these tools effectively will be key to staying relevant in the industry. Follow Ben on LinkedIn at https://www.linkedin.com/in/benjaminvigneron/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

With all those numbers, PPC reporting can often be tiresome and complicated.  Making vast amounts of data easy for clients to understand is no piece of cake. You need time and focus to generate a good report that conveys what you want it to. Here's reporting advice straight from industry specialists, featuring actionable tips and hacks to build a meaningful reporting process.  This panel covers: • What do clients and managers want from a perfect PPC report? • Tools and tricks for moving data between systems • How to find competitive analysis insights more quickly?  Our expert guests: • Steve Hammer, RankHammer • Andrew Goodman, Page Zero Media  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Analyzing performance is PIVOTal in PPC. And Anthony Excels at that.
Sorry about those bad puns, but jokes apart, you’ll go a long way if you regularly lean into finding ways to become more efficient and methodical in analyzing your PPC account performance.
Most of us try to limit our Excel exposure to the bare minimum. But, learn a trick here and a formula there, and you’ll see how it can make your life easier.
In this episode of PPC Town Hall, I spoke to Anthony Tedesco. He showed me some really powerful formulas and tricks to analyze PPC performance better and faster, from calculating incremental impact to using VLOOKUP to find results faster to handling complex datasets.
I hope you find these tips useful.
Tune in to learn:
- Powerful formulas for better reporting
- How to use VLOOKUP and Pivot tables for PPC
- Tips to handle large-scale datasets
and much more
Our panelist:
- Anthony Tedesco, Cisco Systems
Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthony-tedesco-0a4a7a59/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
Follow Fred on Twitter: https://twitter.com/siliconvallaeys
► Get emails about future Town Halls

► Check out Search Marketing Academy, our new podcast
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#ppc #microsoftexcel #optmyzr #adtech #digitalmarketing

Already, 2021 is shaping up to be unlike any other holiday season we've seen.  It may feel too early to be talking about Q4 shopping, but with the busiest shopping period of the year just a few months away (and many having already started), today is the best time to start preparing your #eCommerce PPC strategy for the holidays.  This panel covers: • How consumer behavior in 2021 changed from previous years • New tools and capabilities from Google that you may not have had in 2020 • Tips for Smart Bidding, conversion tracking, audience targeting, shopping ads & more  Our expert guests: • Andrew Lolk, Savvy Revenue • Chris Moreno, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

#PerformanceMax — the one campaign to rule them all — has seen widespread adoption among advertisers from various verticals.  But how should advertisers in #ecommerce and retail specifically approach this revolutionary campaign type?  That’s why for this episode, we brought in two specialists, Mike Ryan and Menachem Ani, who have years of experience under their belt in running successful campaigns for ecommerce and retail. They’re going to talk about how to approach Performance Max campaigns, how to structure them and share great tips.  Tune into this episode to learn: - How to structure your campaign? - What strategies to implement and when? - How to make use of the channels besides shopping? and more.  Our expert guests: - Mike Ryan, Smarter Ecommerce - Menachem Ani, JXT Group  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

#PerformanceMax — the campaign type that nobody seems to stop talking about — has drastically changed Google Ads best practices that PPC experts have been building for several years.  

That’s why advertisers are looking to figure out what works now to run their Performance Max campaigns more effectively.  

This time, we spoke to Mike Rhodes and Cory Lindholm — two of the best PPC experts and practitioners in the industry. Mike and Cory have run several experiments on Performance Max and are here to show their findings and lessons to you.  

Mike reveals some fascinating results from his scripts and Cory shares an in-depth checklist to diagnose your Performance Max campaigns.  

Tune into this episode to learn: 

- How to run more effective experiments by visualizing asset groups better 

- What’s working and what’s not working anymore in Performance Max 

- How to effectively diagnose low-performing Performance Max campaigns and more  

Our panelists: 

- Mike Rhodes, WebSavvy 

- Cory Lindholm, Ads By Cory  

Link to Mike's Performance Max script: https://github.com/agencysavvy/pmax 

Link to Cory's Performance Max for ecommerce campaigns evaluation checklist: https://www.optmyzr.com/blog/ecommerce-performance-max-evaluation-checklist/

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

On the occasion of Women's Day week, we decided to speak to three women who built great careers and personal brands in digital marketing. Join this special episode of PPC Town Hall as they share their career path, success stories, and the challenges they faced in their pursuit of a successful career.

You will learn: 

- How to build a personal brand in digital marketing 

- How to get buy-in from a broader team 

- How to overcome imposter syndrome and more.

Our expert guests: 

- Akvile DeFazio, AKvertise 

- Navah Hopkins, Navah Hopkins LLC 

- Anu Adegbola, Marin Software  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com 

#DigitalMarketing #PPCTownHall

PPC and data go together like wine and cheese, peanut butter and jelly, and Laurel and Hardy.  This episode features some of the most experienced names in search analytics and PPC data. Dive into what the numbers and information actually have to say, and get ideas for your next campaign.  This panel covers: • Managing search terms now that Google has reduced how much data they share • Setting up measurement so you can correctly track your PPC success • Automation tools and tips to scale up best practices in agencies or for large accounts • Which account structure is best for search and shopping campaigns ahead of Q4 • The biggest account management mistake to avoid  Our expert guests: • Kirk Williams, ZATO • Aaron Levy, Tinuiti  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Microsoft, in a latest report, said that working from home has blurred the lines between our work and personal time which created a new buyer persona called the ‘workday consumer’.  This presents a unique challenge for #PPC advertisers because our audience targeting depends on consumer demographics, past behaviors, purchase histories, etc.  In this episode of PPC Town Hall, we brought in John Lee and Melissa Mackey to help us understand the findings from this report, how consumer behavior has changed as a result, and more importantly how to target this new persona.  In this episode, you’re going to learn: - What is the ‘workday consumer’ - How consumer behavior has changed - What are the findings from this report that impact PPC advertisers - How to act on these findings and target this new persona  Our expert guests: - John Lee, Microsoft Advertising - Melissa Mackey, MerkleB2B  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #bingads #sem #optmyzr #adtech #digitalmarketing

Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q

From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year of Performance Max campaigns.

Many advertisers have tested the campaign type, ran experiments with it, and learned a lot in the process.

In this episode of PPC Town Hall, we spoke to Menachem Ani and Andrew Lolk, two PPC experts and practitioners in the industry to understand what they’ve learned from running Performance Max campaigns for a full year.

They’re going to cover a wide range of topics from structuring asset groups to attribution and negative keywords in Performance Max.

Tune in to learn:

- Performance Max lessons for ecommerce from Q4 of 2022

- How to structure asset groups

- Tips for lead-gen campaigns

and much more

Our panelists:

- Menachem Ani, JXT Group

- Andrew Lolk, SavvyRevenue

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #performancemax #optmyzr #adtech #digitalmarketing

Watch the video version here: https://youtu.be/fl_cqCKVI7g

In this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart bidding strategies that actually work✅ How Performance Max (PMAX) should be used correctly✅ The future of Google Ads, Meta Ads, and search marketing✅ Why you should double down on competitive research & better ad copy✅ How AI is changing PPC and what you need to knowFollow Andrew: https://www.linkedin.com/in/andrewlolkFollow Julie: https://www.linkedin.com/in/neptunemoonFollow Fred: https://www.linkedin.com/in/frederickvallaeys► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video podcast here: https://youtu.be/xa3jH8M_j88

I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation. Watch this episode to learn: - How privacy regulations can impact your advertising - How marketing is changing in the post-cookie era - How to spot winners & losers by conducting regular experiments Your speaker: Larry Kim, Founder & CEO at Customers.ai Follow Larry on LinkedIn: https://lnkd.in/g6gsFRnZ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://lnkd.in/gYWUhk2x ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://lnkd.in/gAT5STbh

Watch the video version here: https://youtu.be/BEe94T9cz8Y

In this episode, Frederick Vallaeys chats with Tom O'Malley, Founder and CEO of Ascend AI. Takeaways from the episode: Product-Led Growth: Tom shared the importance of transitioning from a high-touch sales model to a product-led growth strategy. His platform used potential customers to sell to themselves, driving a flywheel effect for customer acquisition. Account-Based Marketing with AI: Tom explained how his team used AI to identify potential panelists for panels and leveraged this same technology to target and convert high-value accounts, making account-based marketing more scalable. Generative AI in SaaS: Tom discussed the application of GenAI in automating time-intensive tasks, such as campaign writing and panel moderation. He sees AI as essential to future SaaS success, moving beyond a simple feature to a core part of the business model. Personalized Marketing via AI: Tom highlighted the growing need for personalized experiences in B2B marketing, where AI can analyze motivations and drive more meaningful connections between businesses and customers. Networking in the AI Era: Tom introduced the concept of an AI advocate that helps people scale their networks intelligently, identifying and reconnecting with valuable contacts based on evolving motivations and goals. While acknowledging the excitement around AI, Tom also advised caution about the flash bubble of AI-driven startups and emphasized the need for sustainable, long-term AI integration into business models. Check out Ascend: https://myascend.ai/ Follow Tom on LinkedIn at https://www.linkedin.com/in/tomomalley/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC.

Heading into 2023, how will things shape up, and more importantly, how can you prepare for what’s to come?

In the next PPC Town Hall, you’ll hear from Julie Bacchini and Amalia Fowler — two well-known experts to learn what they see happening in 2023 in PPC and how they’re preparing.

You’ll also hear from several other experts: Kasim Aslam, Patrick Gilbert, Navah Hopkins, Jon Kagan, Mike Ryan, Joe Martinez, and Cory Henke as they share their predictions and tips on automation, the ‘keyword’, Performance Max, first-party data, vertical video, and so much more.

Tune into this power-packed episode to learn:

- How to handle market shifts well in 2023

- What we may see next with Performance Max

- Tips for adopting automation in your PPC strategy

- How to make the most of vertical video (YouTube shorts, Reels, TikTok)

and more

Our panelists:

- Julie Bacchini, Neptune Moon

- Amalia Fowler, Good AF Consulting

Watch the full video episode here: https://www.youtube.com/watch?v=5pzXCdsnWUk

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

We’re entering Q4 of 2022, which means selling stuff or moving inventory is the order of the day. And what better place to do that than Amazon?

But, selling on Amazon is highly competitive. You’re going to see so many competing businesses fighting to capture the most sales. That’s why launching a profitable campaign needs an effective #PPC strategy.

In this episode, we spoke to two of the best #AmazonPPC experts in the industry to learn all the ins and outs, tips and tactics, and more to help you launch a profitable holiday shopping campaign this Q4.

Tune into this episode of PPC Town Hall to learn:

- How to find great keyword opportunities?

- How to optimize ACoS?

- How to use video to increase sales?

Our panelists:

- Steven Pope, MyAmazonGuy

- Michael Erickson Facchin, Ad Badger

Resources:

Adbadger.com

The PPC Den Podcast

MyAmazonGuy.com/seo

MyAmazonGuy.com/ppc

MyAmazonGuy.com/icap

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#optmyzr #adtech #digitalmarketing

Watch the video version here: https://youtu.be/c_6Wht__TVk

In this episode I sit down with Jacques van der Wilt, the founder of DataFeedWatch, to discuss the massive transformation AI is bringing to product data feeds and ecommerce advertising.🔍 Key Topics Covered:✅ How AI is reshaping data feed optimization✅ The evolution of Google Shopping, Perplexity AI, and emerging platforms✅ Why automated feeds matter for ecommerce success✅ The future of search engines and AI-driven shopping experiences✅ How brands can future-proof their feed strategies with AIJacques shares insider insights from his years in the industry, including how DataFeedWatch evolved from a manual feed management tool to an AI-powered optimization engine. He also explains why brands that fail to adapt to AI-driven ecommerce risk falling behind.Follow Jacques: https://www.linkedin.com/in/vanderwilt/Follow Fred: https://www.linkedin.com/in/frederickvallaeysCheck out DataFeedWatch: https://www.datafeedwatch.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs

It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching. But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it. In this episode of PPC Town Hall, Navah Hopkins spoke to Brie Anderson and Timothy Jensen to talk about all things GA4: from setting up the account to getting the most out of the reporting and measurement features of GA4 plus a lot more. Tune in to learn: - GA4 features for PPC marketers - Attribution modeling on GA4 - A step-by-step walkthrough of GA4 account setup Our speakers: - Brie Anderson, BEAST Analytics - Timothy Jensen, M&T Bank Follow Brie on LinkedIn: https://www.linkedin.com/in/brieeanderson/ Follow Brie on Twitter: https://twitter.com/brie_e_anderson Check out Brie's course on GA4 here: https://www.beastanalyticsco.com/ Follow Tim on LinkedIn: https://www.linkedin.com/in/timothyjjensen/ Follow Tim on Twitter: https://twitter.com/timothyjjensen Check out Tim's GA4 resources on Search Engine Land: https://searchengineland.com/event-tracking-google-analytics-4-395023 , https://searchengineland.com/how-to-set-up-google-analytics-4-using-google-tag-manager-374584 Follow Rowenna Fielding on Twitter: https://twitter.com/MissIG_Geek Check out her website: https://missinfogeek.net/ Follow Navah Hopkins on LinkedIn: https://www.linkedin.com/in/navahhopkins Follow Navah Hopkins on Twitter: https://twitter.com/navahf ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleanalytics4 #optmyzr #adtech #digitalmarketing

Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts

Google’s Search Generative Experience (SGE) is a big change from how searches usually work. For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages. With SGE, the process changes. We’re seeing answers to our queries directly in the search results, removing the need to click on links. And we’re also seeing changes in ad placements, which significantly impact our organic search and paid search performance. In this episode, I spoke to Ashley Fletcher - CMO at Adthena, a paid search intelligence platform. Ashley talked about how SGE can impact search performance and how advertisers can adapt to those changes. He also touched on the implications of privacy regulations on Google Ads and more. Watch this episode to learn: - How SGE is changing paid and organic search performance - How privacy regulations can impact your Google Ads - How generative AI helps scale the execution of marketing strategy Your speaker: Ashley Fletcher, CMO at Adthena Check out Adthena: https://www.adthena.com/ Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfletcher/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

With the majority of advertisers now using Smart Bidding, how do you retain your competitive edge?  The answer lies in how you optimize goals and conversion tracking. The way you tell Google about your results helps their bidding algorithms prioritize the clicks that are most likely to lead to sales. Join this session with Google to learn how to optimize your account performance.  This panel covers: • The type of data you should share with Smart Bidding • Data sharing using Offline Conversion Imports, Value Adjustments, and Value Rules • Using the Offline Conversion Helper to get started faster • How to share offline conversion data without GCLID  Our expert guests: • Emi Wayner, Google • Alex Ioch, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

If you want to learn how to create high-converting landing pages for your ad campaigns, then you don't want to miss this video. In this fireside chat, Frederick Vallaeys, Co-founder & CEO of Optmyzr, talks to Rishabh Bhandari - Founder & CEO of Content Beta. Rishabh shares some great tips that can help advertisers create high-converting landing pages for their ad campaigns. Chapters: 0:00 Intro 0:20 Rishabh's intro 2:00 Essential elements of every landing page 8:20 Landing page tips for B2C marketers 10:05 Testing your landing pages 14:00 Tips to make mobile-optimized landing pages 15:30 Using generative AI to create landing pages 18:30 Connect with Rishabh Connect with Rishabh: https://www.linkedin.com/in/rishabhb/ Connect with Fred: https://www.linkedin.com/in/frederickvallaeys Check out Content Beta: https://www.contentbeta.com/ Check out The Product Marketing Show: https://open.spotify.com/show/1Jd9kHXoFWrnZ4VPGqng9D ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Check out Search Marketing Academy, our new podcast https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6 ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

What’s going on with the high inflation and dropping consumer demand? Are we headed toward a recession? Or are we already in one?  

These are global phenomena that we can’t control. But what we CAN control as PPC marketers is HOW we deal with such events.  

This week we spoke to two of the top experts, Jon Kagan and Sam Tomlinson, who know quite a bit about this topic and can help you sail safely in the midst of this uncertainty.  

Tune into this episode of PPC Town Hall to learn: 

- What do high inflation and a potential recession mean to PPC? 

- What are the dos and don'ts during this time of crisis? 

- What strategies you can use to survive the current time?  

Our panelists: 

- Jon Kagan, 9RoofTops 

- Sam Tomlinson, Warschawski  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video podcast here: https://youtu.be/Jahb9IvMX9c

In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns.

Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Are we in a recession? Well, it depends on who you ask.  

But, whether we are already in one or heading toward one, we’re clearly seeing the effects of inflation and other macroeconomic factors on our businesses. So it’s always better to prepare in advance before it’s too late.  

That’s why we spoke to two very experienced PPC agency heads — Kirk Williams and Dev Basu — to learn and understand what their plans are as we move into an uncertain 2023.  

Kirk and Dev start off with the macroeconomic implications on the PPC industry and then discuss how ecommerce and B2B agencies can prepare to come out safely from this looming crisis.  

Tune into this episode to learn: 

- How you can continue and sustain relationships with your clients 

- If you should hire more people or upskill existing ones 

- How to be more efficient with your budgets and channels and more  

Our panelists: 

- Kirk Williams, ZATO Marketing 

- Dev Basu, Powered by Search  

Connect with Kirk Williams: 

LinkedIn: https://www.linkedin.com/in/ppckirk 

Twitter: https://twitter.com/PPCKirk 

Website: https://zatomarketing.com/  

Connect with Dev Basu: 

LinkedIn: https://ca.linkedin.com/in/devbasu 

Twitter: https://twitter.com/devbasu 

Website: https://www.poweredbysearch.com/  

Connect with Frederick Vallaeys: 

LinkedIn: https://www.linkedin.com/in/frederickvallaeys 

Twitter: https://twitter.com/siliconvallaeys  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall  

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com  

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Today's world is more volatile, uncertain, complex, and ambiguous than ever.  Search marketing is not immune to this VUCA syndrome, so Anders and Lukas dissect some of the findings from their latest research report. With interviews from experts and a survey of award-winning digital marketers, it features actionable tips to find a way forward.  This panel covers: • How to market in a volatile, uncertain, complex, ambiguous world • The rise of AI and the race for data density • Advanced attribution to look beyond brand conversions • How the 2020 health crisis has influenced digital marketing • How AI-based bidding is coping with external factors • Preparing for the end of cookies • Paths to firm ground in shaky times   Our expert guests: • Anders Hjorth, Innovell • Lukas Adamec, PPC Director  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Back by popular demand, it's the Super Video Brothers!  Returning to PPC Town Hall after just 8 episodes, Joe and Cory dive deeper into the magic and nuance of video advertising. Looking for a masterclass on creation, planning, and YouTube and other video platforms? This is your ticket.  This panel covers: • Which bid strategies work best (target CPA, maximize conversions, and more) • Insights you can glean from YouTube's combination and placements reports • New platforms that look promising for video advertisers • Repurposing existing content, video or not, to run better video ads • Data in YouTube Creator Studio that can help you optimize video ads  Our expert guests: • Joe Martinez, Clix Marketing • Cory Henke, Variable Media  ► Watch Part 1 with Joe and Cory https://www.youtube.com/watch?v=fzFCM... ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video version: https://youtu.be/lQ2DkGGfJTU

In this episode of PPC Town Hall, host Frederick Vallaeys sits down with Josh Baines from Adthena to discuss the seismic shifts happening in the PPC industry. From AI-powered automation to the changing role of manual bidding, this episode dives deep into how advertisers can stay in control while leveraging automation.We also explore first-party data, SERP evolution, and how Performance Max campaigns impact ad visibility. Should you still invest in SEO if you dominate PPC? Can you reduce PPC spend if your organic rankings are strong?Josh shares expert insights on: ✅ The real role of first-party data in PPC ✅ How to use competitive intelligence to outsmart rivals ✅ Why automated bidding isn’t a one-size-fits-all solution ✅ How the shift from keywords to AI-driven search changes PPC strategy ✅ When manual bidding still makes sense (and when it doesn’t)Follow Josh: https://www.linkedin.com/in/josh-baines-16608bb1/Follow Fred: https://www.linkedin.com/in/frederickvallaeysCheck out Adthena: https://www.adthena.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Losing control over your ad campaigns sucks. But don't just sit there... go around it.  The last episode of PPC Town Hall in 2020 covers one of the hottest topics in search marketing, with an expert panel with plenty of experience getting around data restrictions and control issues.  This panel covers: • Discussing omnichannel strategies • Targeting in a post-cookie world • Automation for audiences, bidding & omnichannel budget allocation • Tracking and updating campaigns to leverage machine learning • Patrick's new book, "Join or Die: Digital Advertising in the Age of Automation"  Our expert guests: • Michelle Morgan, Clix • Joe Martinez, Clix • Patrick Gilbert, AdVenture  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg

Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once again. 

But it will happen and first-party data will be the way forward.

Aside from that reason, collecting first-party data also ensures that you’re 

- complying with privacy regulations

- collecting a more accurate form of data and 

- prioritizing data-driven marketing

But how can you go about collecting first–party data? And more importantly, how to use it in your campaigns?

In this episode, you’ll hear about all of that from Kerri Amodio and Navah Hopkins.

Tune in to learn:

- How to get clean first-party data?

- How to apply first-party data insights to your campaigns?

- Data collection tips for B2B & Ecommerce

Our panelists:

- Kerri Amodio, Closed Loop

- Navah Hopkins, Optmyzr

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #firstpartydata #sem #optmyzr #adtech #digitalmarketing

This week's panelists: 

• Ginny Marvin, Editor-in-Chief, Search Engine Land 
• Joe Martinez, Director of Client Strategy, Clix Marketing 
• Andrew McGarry, Founder, The McGarry Agency  
• 
  

This week's topics: 

1. Free Google Shopping Ads 
2. An exclusive first chance to attend a virtual PPC conference for free 
3. Google SMB advertising credits 
4. Learning PPC when in-person events are cancelled 
5. Ad copy strategies

Our panelists this week are:

1. Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
2. Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts

Topics we discussed:

1. Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
2. Tips for getting started with your first PPC campaign
3. When should you use a Smart Campaign vs a regular campaign
4. What common issues plague PPC accounts

Watch the full video episode here: https://www.youtube.com/watch?v=bzPLsBseqP8

Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8

From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023. This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses. In this episode, we’re going to: - Look back at all the GML 2023 updates  - Help you figure out the adjustments you can make to grow your business and - Answer your questions Our speakers: - Navah Hopkins, Optmyzr - Cory Henke, Variable Media - Mike Ryan, Smarter Ecommerce ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com#ppc #googleads #optmyzr #adtech #digitalmarketing

#PerformanceMaxCampaigns is the latest #GoogleAds campaign type that helps you find customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps from a single campaign.  Since it’s still early days, there is so much to learn about it. That’s why we brought in experts from Google — Sagar Shah and Rodney Ip — two of the people behind this new campaign type.  

Sagar and Rodney share everything about Performance Max campaigns, the best practices to follow, and the future roadmap. They also answered several frequently asked questions by the PPC community about Performance Max campaigns.  

You will learn: 

- What are Performance Max Campaigns, the benefits, and future roadmap 

- Best practices to follow, and 

- Answers to several common questions  

Our expert guests: 

- Sagar Shah, Google 

- Rodney Ip, Google  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA

The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges. So how does it change things? What about campaign tracking? And how should you adapt? To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall. Andrew spoke about the impact of the iOS 17 update and how ad tracking is going to change as a result. Plus, now that we’re entering Q4, he also shared some interesting tips on preparing your campaigns for the holiday season. Tune in to learn: - What is the iOS 17 update and its impact on Meta Ads - What’s working and not working in Meta Ads in 2023 - Why “ugly ads” work - Tips for Q4 Our speaker: - Andrew Foxwell, Foxwell Digital ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #metaads #ios17 #optmyzr #digitalmarketing

With so many interactions behind a purchase, attribution almost feels necessary.  Who'd say no to a bird's eye view of how different channels are performing and what leads to the final conversion? But there are pitfalls, including with Google's preferred Last Click model. Learn how you can use attribution models more wisely with the help of Google Analytics.  This panel covers: • Difference between in-platform and cross-platform attribution and when you need which • What is new in Google Analytics 4 and why should you care • How to do attribution in a privacy-first world where cookies may not be available • Pros and cons of different attribution models  Our expert guests: • Ken Williams, Search Discovery • Brooke Osmundson, NordicClick Interactive • Christopher Gutknecht, Bergzeit  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video version here:

In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis. Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are performing, and even correlations between different metrics. He also discussed the importance of having a solid foundation in statistics and data when it comes to making informed PPC decisions. There’s so much value packed in this episode. And we hope you find it useful. Watch this episode to learn: - The fundamentals of PPC metrics - How to measure the impact of seasonality and other PPC factors - How to integrate your PPC data with your business data - The common data analysis mistakes to avoid - The best tools for data analysis Your speaker: Cory Lindholm, Ads By Cory Follow Cory on LinkedIn: https://www.linkedin.com/in/corylindholm/ Work with Cory: https://adsbycory.com/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

There's nothing quite like learning about something from the people who created it.  We're excited to have Google join us on PPC Town Hall for a discussion on how to optimize Smart Bidding campaigns and other automations they've developed. This is a direct, closer look at Smart Bidding, use cases, and actionable tips to carry back to your accounts.  This panel covers: • The difference between automated and Smart Bidding • How to get started with Smart Bidding and validate success • When to switch between bid types • 5 stages of bidding from Google • Connecting business data with optimizations in Optmyzr • How to optimize Smart campaigns (shopping, performance max) • Overall results on the Optmyzr platform & why Smart Bidding works well • Optmyzr tools to use in conjunction with Smart Bidding  Our expert guests: • Emi Wayner, Google • Peter Oliveira, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Our panelists this week are:

• Cory Henke, Founder of Variable Media
• Joe Martinez, Director of Client Strategy for Clix Marketing

The main topic this week is YouTube and video ads. We discuss:

• Is YouTube really cheap? What can we expect
• Ad formats on YouTube
• YouTube Video Builder Beta
• How to use YouTube Video Builder
• Location, Call-to-action and Sitelink extensions for YouTube ads
• Customer targeting tricks for YouTube ads
• TrueView Shopping ads
• How YouTube can help your non-video campaigns in Google Ads
• YouTube Lead Form Ads
• YouTube Select: Target views on television screens
• Shopping Ads on YouTube

Watch the full video episode here: https://www.youtube.com/watch?v=fzFCMDXoAD0

The bird puns from Google are getting to be a bit flighty.  The now-retired Federated Learning of Cohorts left advertisers with concerns about how audience targeting will be done in a world without third-party cookies. We asked for some help to understand how advertisers can keep getting the most out of their ad spend while respecting audience privacy.  This panel covers: • What exactly is #FLoC• How does FLoC replace cookies • What will advertisers lose with the demise of third-party cookies • #Remarketing with Google's TURTLEDOVE  Our expert guests: • Navah Hopkins, Justuno • Amy Bishop, Cultivative  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

The 2020s are already shaping up to be the decade of #eCommerce.  Whether your brands or clients are new to the game or looking to revitalize your presence, we've got experts on hand to show you how to stand out. Duane and Andrew have been running top-quality eCommerce campaigns for years, helping brands exponentially grow revenue and smash prior financial records.  This panel covers: • How Duane's team took one client from $650K annual revenue to $500K+ per month • Andrew's role in enabling one client to hit $200 million in annual revenue • The secrets to standing out online in a cutthroat industry • How to turn your brick-and-mortar store into a successful online business • The right way to vet agencies, vendors, and 3rd-party service providers  Our expert guests: • Duane Brown, Take Some Risk • Andrew Goodman, Page Zero Media  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Watch the video version: https://youtu.be/wD1J6A6Sctw

When you think back on 2023 in PPC, how will you remember it? For me, this is the year we’ve seen incredible advancements in AI. While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high. And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game. With a lot of uncertainty up in the air, how can you be better prepared? In this episode, you’ll hear from 6 experts in the field who’ll share what they’ve seen in 2023 and what to look forward to in 2024. Our speakers: - Kasim Aslam, Solutions 8 - Andrew Lolk, SavvyRevenue - Andrea Cruz, Tinuiti, - Duane Brown, TakeSomeRisk - Kirk Williams, ZATO - Navah Hopkins, Optmyzr Follow Kasim on LinkedIn: https://www.linkedin.com/in/kasimaslam Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk Follow Andrea on LinkedIn: https://www.linkedin.com/in/acruzlopez Follow Duane on LinkedIn: https://ca.linkedin.com/in/duanebrown Follow Kirk on LinkedIn: https://www.linkedin.com/in/ppckirk Follow Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys 7 Ways to Stop Google Ads From Wasting Your PPC Budget: https://www.optmyzr.com/blog/prevent-google-ads-wasted-budget/ How ChatGPT can make you a PPC automation wizard (with Nils Rooijmans): https://youtu.be/8x-GT43-45w Chapters: 0:00 Fred's intro 0:26 Kasim: State of agencies in 2024 2:34 Kirk: State of agencies in 2024 5:13 Andrew: State of agencies in 2024 7:23 Duane: State of agencies in 2024 7:43 Fred: State of agencies in 2024 12:05 Kasim: How to deal with rising CPCs 13:07 Kirk: How to deal with rising CPCs 16:30 Andrea: How to deal with rising CPCs 17:09 Andrew: How to deal with rising CPCs 20:26 Duane: How to deal with rising CPCs 21:17 Navah: How to deal with rising CPCs 22:09 Fred: How to deal with rising CPCs 25:26 Kasim: Attribution and measurement 26:47 Kirk: Attribution and measurement 29:31 Andrea: Attribution and measurement 30:15 Andrew: Attribution and measurement 32:09 Duane: Attribution and measurement 32:34 Navah: Attribution and measurement 34:15 Fred: Attribution and measurement 38:58 Kirk: Using AI tools for productivity 42:12 Andrew: Using AI tools for productivity 45:17 Navah: Using AI tools for productivity 46:47 Fred: Using AI tools for productivity 51:00 Kasim: Final takeaways 51:42 Andrea: Final takeaways 52:38 Navah: Final takeaways 53:04 Fred's outro ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Great ads get clicks. Great landing pages get conversions. Successful campaigns have both.  This episode of PPC Town Hall goes on a slight tangent featuring two brilliant CRO experts who share their tips and insights to help take your PPC campaigns to the next level.  This panel covers: • When to use a dedicated landing page for your PPC campaigns • The most common mistakes that kill conversion rate on landing pages • Ideas to improve relevance between ads and landing pages when using Responsive Search Ads • The right way to measure landing page performance • Other techniques to boost conversion rate  Our expert guests: • Tim Ash, TimAsh.com & SiteTuners • Andrea Cruz López, KoMarketing  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

The end of #ExpandedTextAds is here.  So how should you prepare your accounts going forward? Should you still create some last-minute ETAs? And how can you create better #ResponsiveSearchAds?  Get these questions answered and many more, plus learn actionable tips you need to structure and test RSAs in this PPC Town Hall featuring Julie Bacchini and Mark Irvine.  In this episode you will learn: - How to structure your campaigns with RSAs? - How to create the best performing RSAs? - Tips for using Ad Variations and so much more.  Our expert guests: - Julie Bacchini, Neptune Moon - Mark Irvine, Search Lab  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video version here: https://youtu.be/j3PuOdWUDpc

In this episode, Frederick Vallaeys sat down with Sharon Park, founder of Sage Digi, to discuss her journey from Google to starting her own digital agency. They talked about the transformation of Google Ads PPC, the impact of generative AI on marketing, and the future of Google in a rapidly evolving PPC landscape. Sharon also shared insights on how agencies can stay competitive, creative, and profitable while leveraging technology like connected TV, YouTube, and AI. Key Takeaways: - The Future of Agencies: Sharon shares her experience transitioning from consulting to running her own agency. She emphasizes the importance of building a senior team to challenge assumptions and drive real business outcomes. - Generative AI in Marketing: Generative AI is changing the game by enabling more personalized customer engagement and efficient campaign management. While it's still early, its potential to revolutionize digital advertising is significant. - Connected TV and Video Ads: Short-form video ads (5-15 seconds) on connected TV and YouTube are becoming the norm, offering high reach at low costs. - The Importance of Measurement: Even though measurement has advanced, there are still many gaps, particularly in connecting offline and upper-funnel activities to digital results. Companies must be cautious not to rely solely on PPC metrics like ROAS without considering overall profitability. - Career Longevity in PPC: New marketers must continuously adapt to change, learning to integrate tools, data, and technology to stay competitive in the evolving landscape of PPC. The Future of Google: Sharon and Fred discuss the challenges Google may face in the future, especially with the rise of AI-driven search and the potential for the company to lose dominance. Check out Sage Digi: https://sagedigi.com/ Follow Sharon on LinkedIn at https://www.linkedin.com/in/presidentsharon/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall