Power Hour Optometry (The Power Practice)

Contact lens guru, Dr. Joseph Barr joins the show!  Joe shares his views on what he sees as the biggest opportunities and challenges for contact lenses and those doctors wanting to grow their contact lens practices.  As an educator, he also gives his views on the current state of OD education.  Listen to this episode for some candid discussion and great insight.

Building a thriving optometry practice isn’t about luck — It’s about strategy, efficiency, and data-driven decisions. Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft. powerhouse where five doctors each see 40 patients a day, without sacrificing quality of care. 

The President of VSP Vision Care, Jim McGrann, joins us and answers questions about decreasing reimbursements, Eyeconic, corporate out of network providers and a slew of other hot topics.  Things heat up on the show so make sure to listen to it in its entirety!

Google glass in a contact lens? Accommodating contact lenses for presbyopia?  Glaucoma drops in a contact lens?  PhD, polymer chemist and engineer Lynn Winterton joins the show to discuss these and other innovations in contact lenses.  He's the holder of 54 US contact lens related patents so he's got a great handle on where contact lens technology is headed!

6 things you’re doing you should stop right away – and the last one is likely to shock you!  Tune in to find out more.

How do long patient wait times affect your practice?
Find out how...and what you can do about it...on this week's Power Hour.

An interesting and inspiring conversation with 5x Paralympic medalist and world record holder, Lex Gillette.

Inventory is a major expense for a practice yet one that rarely gets any attention beyond – “There’s a hole on the board – I guess we need to fill it with something.”  On this episode of the Power Hour, Gary takes your calls and shares easy strategies to help you control what for most practices, is arguably the biggest potential profit generator – or potential profit loser – in a practice.

Posed with common problems, like patients wait too long to see the doctor or patients complain about our fees, we usually come up with common solutions.  If we still have the same problems year after year, then those solutions didn’t work!  How can you and your staff devise genuinely novel solutions to chronic management problems?  Listen to the next episode of the Power Hour to learn how to use this special two word thought starter approach.

What are Insurance Audits and how important are they? Dr. Bethany and Dr. Viktoria discuss what the factors are for an Insurance Audit and how we can be ready for them.

Can a practice survive without vision care plans?  Cary Herzberg, OD, joins The Power Hour! Cary made the conscious decision to not accept ANY vision plans and lived to have a vibrant, healthy and profitable specialty contact lens practice.  Learn the steps he took to make what many of us only dream about, his reality!

AI is here and can help your practice.  Are you ready to take advantage of it?

Join Bethany and Eugene Shatsman from National Strategic Group as they talk about the role that rapidly evolving AI tools can play in optometry and how practice owners and managers can use them to drive practice growth and innovation.  

Eugene’s team has tested dozens of AI tools and he discusses how being an early adopter of some of this technology can help enhance your patient experience and give your practice an edge. He shares his perspectives on how AI offers shortcuts to humans, not replacing, but enhancing what we do every day.   

Marketing your practice involves so much more than getting patients in the door. As the capabilities of AI expand every day, harnessing this exciting technology can provide strategic advantage while allowing you to analyze practice data and interact with your patients in ways you’ve never had the time or technical ability to do before.

How do you see the future of optometry?  Is it so bright that we gotta wear shades, or so dim that we'll all need low vision soon?

Both options have pros and cons. This week, Gary outlines the pluses and minuses of buying a practice and opening cold.

Join Bethany as she talks with International Myopia Institute Co-Founder Dr. Monica Jong about Myopia Management and the Importance of Proactive Treatment.

What's the straight story about prescribing supplements for your patients?  Which ones should you use, are they safe, what if patients are already taking something else?  Get answers to these and other questions as experts from Zeavision and Macuhealth discuss and debate the topic.

LensCrafter founder, Dean Butler discusses the history of the company, where the industry is headed now and how OD's can compete with the Internet and our new economy.

Social Media wizard Alan Glazier, OD talks about innovative ways to use things like Twitter, Pinterest and of course Facebook to help build your practice.  He also takes a fascinating look into the future to let us know about the absolute latest social media developments.

It might be an old saying, but it certainly applies to any OD trying to manage their practice. Listen to this episode where Gary shares his, and his Power Practice client list of, “If I’d only known then what I know now I would have . . .”
On tap for this interesting episode are topics like starting a practice that focuses on everything except the doctor, learning practice building from anyone but an optometrist, the importance of culture, what marketing really means for an OD and lessons learned about staff management.

What can fine dining establishments teach us about running a great optometry practice? Matt Rosner and Dr. Fishbein talk about some interesting parallels between these areas and some actionable advice for running the “Ruth’s Chris Steakhouse of eye care practices.”

World famous optometrist, Professor Brien Holden offers up great insight on the myopia epidemic.  He discusses probable causes and the best current solutions as well as some solutions that are on the way.  He also makes a case why astute OD's will become myopia managers instead of just myopia correctors. It's a fascinating discussion from the worlds' leading OD!

There’s more to cutting costs than squeezing your sales reps for better deals.  Gary discusses his top five ways so add to your practice’s bottom line on this episode of the Power Hour.

We've heard so many Power Hour listeners express frustration and curiosity about the Federal Trade Commission’s (FTC) recent ban on non-compete agreements. Today, Eugene Shatsman speaks with legal whiz Ali Oromchian from Dental and Medical Counsel. Is this a disaster for businesses? A win for workers? They break down the new rules, how it affects you, and surprising legal secrets entrepreneurs should know (like mistakes most lawyers won't tell you about). Tune in for a lively discussion that's sure to spark debate – and equip you with the knowledge you need to navigate the new employment landscape.

COVID-19 has rewritten the rules on practice valuations and growth. Is now the perfect time to think about expanding or consolidating your practice—or is it the worst time?

Jamie Rosin helps to run Rosin Eyecare, a 31-location group in Chicago. He weighs in on what to look for in both situations and offers advice to ODs considering making a change.

In this must-watch episode of Power Hour, host Eugene Shatsman sits down with Jim McGrann, former CEO of VSP Vision and current CEO of Advancing Eyecare, to address the pressing concerns of eye care professionals (ECPs) and explore the future of optometry in an AI-driven world. As one of the most influential figures in the industry, Jim offers a unique perspective on VSP’s role in the evolving landscape of vision care and shares insights on how practices can thrive despite the challenges posed by managed care. 

What are you planning for your staff this holiday season?

VSP's Global Board Chair Dan Mannen, O.D., F.A.A.O., and VSP Vision Care President Kate Renwick-Espinosa are our guests.

Dr. Mannen discusses his new position paper on managed vision care, which explores the value it provides patients and consumers, and why he believes the channel is so important to independent optometry. The guests also discuss VSP’s focus for 2017, how it is helping increase access to care, and take questions on other topics from callers.

Art Epstein, OD, FAAO, joins Power Hour once again for a wide-ranging, no-holds barred conversation on:

• Hubble
• Private equity
• Online refraction
• Too many meeting/schools/students
• Cost of technology
• Healthcare politics
• VSP’s end game
• Refractive optometry’s future

Be sure to join us because chances are we will talk about more!

It's that time of year again...back to school.
If you haven't already ramped up your marketing, this week's show will offer tips on making eye exams part of the back-to-school routine. Don't forget contact lenses, sports goggles, and more!
Kick-start the back-to-school season with the Power Hour!

You bought a practice. Now what?

Tune into this week's Power Hour to find out what changes to make (and not make) and how to transition doctors.

Are you ready to take the risk or chance to improve your communication? Join Bethany and Lisa Little, Artistic Director of ComedySportz San Antonio and Professional Improviser talk about Improv and how it can change and better your communication in your practice.

Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone? 

What if the key to growing your practice was reimagining your entire approach to business? In this episode of Power Hour, host Eugene Shatsman welcomes Ross Bernstein, a renowned business strategist and keynote speaker who has worked with Fortune 500 companies and top organizations worldwide. Drawing from over 25 years of experience and lessons learned from interviewing thousands of top athletes and business leaders, Ross delivers practical, actionable strategies to help you rethink how you approach practice growth. 

Optometry's most watched weekly podcast recorded live from West Palm Beach, Florida with Dr. April Jasper and David Jasper. In this episode join us with special guest Dr. Tsontcho Ianchulev, MD MPH Professor of Ophthalmology, New York Eye and Ear Infirmary of Mount Sinai, Innovator and technology developer he will inspire you to follow your dreams.

Publisher Frank Giamannco shares his unabashed views on the state of the profession

If you were stranded on a desert island and only had one instrument available to diagnosis glaucoma, which one would it be?  Listen as noted educator, author and lecturer Jim Thimons, OD, answers this and other very timely questions. 

On this episode you'll hear all about cutting edge technologies, new drug delivery systems that are on the horizon, why you need to be careful prescribing generic drugs and a host of other very important clinical topics.

Dr. Keith Thompson from Digital Vision Systems joins the show and talks about new technology that could very well replace your phoropter and be a genuine “game changer.”  Keith is the head of the team developing this breakthrough technology and the implications for your practice are staggering. 

During a staff training session you tell your optician, “When you sell AR lenses, say X.”
We’ve all tried training our staff this way, and whether “X” is effective or not, invariably we have trouble making it stick. Is the problem “X” or the way we’re training and teaching our staff?
Frank Pigneri, Sr. Manager of Customer Training and Development at Essilor is the guest on our show. He discusses some of the finer points of optical training, what should be included in a good training program, when to do it, how to make it stick as well as a host of other great topics related to staff education.

Dr. Cheryl Engels, Senior Consultant from the Power Practice is our guest this week.  Dr. Engels runs the “Practice Made Perfect” program at the Power Practice and discusses her list of “must do and must know” before you open or buy your next practice.  Tune in for some lively and insightful discussion on this important topic!

Private equity is a big topic in optometry today.  Dr. Richard Edlow, the Eyeconomist, joins the show this week to dive deep into the topic.  Join us....you know you have questions!

What’s the secret number of dollars that should trigger you to start thinking, “I need help and need to hire an associate?” Does such a number even exist?
Regardless, when the time comes and you decide to bring an associate into your practice, how should you do it? On the next episode of the Power Hour, Gary discusses the nuances and best practices to bringing on an associate doctor. When you should do it, how to it and why you should (or shouldn’t) consider it.
Like all the practice building topics discussed on the show, you can expect this discussion to be thought provoking with very different information you’re likely to hear anywhere else!

Drs. Thanh Mai and Valerie Lam discuss what it takes to have a thriving myopia management practice. The doctors talk about the importance of “not dabbling”; creating a strong brand; and ensuring staff culture and commitment, technology, and processes in order to succeed. With the rapidly growing myopia epidemic, now is a great time to add this specialty to your practice.

Join us as we welcome Marc Ferrara, the esteemed CEO of Jobson, for an exclusive discussion! Host Eugene Shatsman guides the discussion, placing a spotlight on Marc's influence in setting industry standards and analyzing the latest trends.

Although the pandemic's intensity has waned, do the effects on optometry practices, staff, and business strategy remain?

In this episode, join Bethany as she reflects on the lingering impacts of COVID-19 on the optometric industry. Bethany delves into how the adaptations required to operate during COVID continue to affect practices to this day, often in ways that aren’t always obvious. 

From positive adaptations like shifting staff dynamics and enhanced safety measures to the challenges of decision paralysis and day-to-day uncertainty, evaluating whether these changes align with your current practice mission and vision is crucial to your ongoing success. Bethany also stresses the need for ongoing staff communication and the maintenance of adaptable strategies to remain competitive in the ever-changing landscape of modern optometry in the post-COVID future.

The CDC, in close collaboration with industry partners, has organized Contact Lens Health Week as a strategy to increase public awareness and promote healthy contact lens wear and care.  Jennifer Cope, MD, MPH from the CDC and  Joseph P. Shovlin, O.D., F.A.A.O., the President, American Academy of Optometry, join the Power Hour to discuss the fourth annual Contact Lens Health Week. This year’s campaign theme is “healthy habits mean healthy eyes” with a focus on encouraging youth to start healthy habits early, for healthy eyes later. Increased awareness about the importance of proper contact lens hygiene can encourage contact lens wearers to adopt healthy habits that can reduce their chances of getting an eye infection. 

Straight answers to your questions about ICD 10, Meaningful Use 2 and what you should do to become HIPAA compliant from Scott Jens, OD, cofounder and CEO of RevolutionEHR.

Optometry has been stepping up to meet the demands of modern healthcare for decades. In this week’s Power Hour episode, host Eugene Shatsman and Dr. Nate Lighthizer, Dean of NSU Oklahoma College of Optometry, dive into how the profession is continuing to evolve and push boundaries. 

#Save2020EyeCare - Night #1

A special Town Hall: How the eyecare industry is uniting to power through the impact of COVID-19 On Wednesday March 25th and Thursday March 26th at 9 PM, seventeen of the biggest industry players in optometry will come together in solidarity of eyecare practitioners. Through a huge and speedy collaborative industry initiative, seventeen of the biggest companies in eyecare have agreed to discuss how they can help your practice get through the crisis by working together. This isn’t about special pricing promotions or deals they may have available. Far from it. These companies know it will take more than that and have been tasked to share how their big business acumen can apply to your practice. Think of it as pooling the resources of the best business minds in eyecare going to work for your practice. Panelists will include presidents and CEO’s from ABB, Alcon, Bausch +Lomb, ClearVision, CooperVision, DeRigo Rem , Essilor, EyeMed, HEA, Johnson and Johnson, Luxottica, NECO, Sanitas Advisors, Visioneering Technologies, VisionOne, VSP, and Walman.

Bethany talks about simple marketing strategies to attract new patients to your practice.

Do you want a glance at the future of optometry? In today’s episode – you’ll hear about diagnostic innovations, pharmaceuticals on the horizon, gene therapies, new treatment modalities, AI and more. 

If a sales rep leaves behind a pen or post-it notes on Monday, and for whatever reason you start prescribing more of their drug on Tuesday, are you in violation of this new regulation?

Are you required to keep track of how much the lunch with your contact lens rep costs and if you don’t, is there a penalty?  What if the lunch was $9 vs. $20?  What if that lunch is a buffet at your state meeting  and during that meeting, you walk through an exhibit hall and pick up a pen.  Is that a problem?

The Sunshine Act is addressed by two industry veterans from Alcon and Vistakon.  Even if you do something as seemingly benign as attend an industry sponsored CE event, you should listen to this show to learn about this important new law.

Are technology purchases in your practice delivering the value they promised, or are they just “white boxes in the closet”? In our latest episode of Power Hour, Eugene Shatsman talks with David Keith, a 25-year industry veteran and technology consultant, who breaks down the common pitfalls and winning strategies for making technology work for you. 

Continuing and building on last weeks’ episode on how to elevate your customer service, Gary discusses innovative techniques to empower your staff.  Tune in to this episode of the Power Hour for strategies that allow your staff to help you, are welcomed by them, last beyond one office meeting and immediately add to your bottom line.

If a restaurant consistently delivers food and customer experience the same way every time, why is it so hard for staff to consistently answer the phones?

Don Fox, CEO of Firehouse Subs, grew from 65 restaurants to over 1180 since becoming CEO in 2009—and franchises value consistency.

Find out how to apply this advice to your practice on this episode of the Power Hour.

Lukas Ruecker, president of EyeMed and Dr. John Lahr, VP of Provider Relations return to the Power Hour to take your calls.  Topics include their perspectives on the managed vision care marketplace overall, where and how they think optometry will be practiced in the future and how EyeMed is working with doctors to promote positive clinical patient care outcomes and a positive overall consumer experience. 

Talking about everything from an anterior seg update to national and state optometric politics, Dr. Art Epstein is back on the show.  Never one to hold back an opinion on all things optometry, we welcome Art back to the show.

Gary walks through the most important “mid year” metrics to examine as we approach the halfway point of the year.  Are you hitting the goal you laid out back in January and are you sticking to your budget?  Scheduling, staffing and marketing are all fair game for discussion on this episode of the Power Hour!

Two weeks ago, the Vice President of Operations for the Power Practice, Paul Ferraro, was our guest on the show.  Paul discussed the first steps in recruiting top talent – job posts, telephone screening, etc.  Tune in to this episode of the Power Hour as the discussion continues.  Topics include the actual in person interview – questions, flow, structure, working interviews, the onboarding process, staff retention and why staff members really leave and an array of other important topics.

Take control of your finances and achieve your financial goals through small, manageable changes. Founder and CEO of Integrated Planning & Wealth Management Adam Cmejla shares actionable strategies and real-life examples to apply to your financial situations.

NFL Coach, Bill Davis, Defensive Coordinator for the Philadelphia Eagles shares his secrets for building a great team, dealing with "irreplaceable" Prima Donnas and lots of other useful information you can use to build YOUR All Pro team!

Our special guest this week is YOU!  Listen as doctors call in to share their experiences in working with a consultant.  Gary gives advice on what to look for when choosing which consultant to work with and doctors with new, established and those exiting, call in to share how their consultant helped them.

Vision Expo was last week. As always, it was a great meeting with lots of classes & a lot going on.
This week on Power Hour, we'll discuss some great things we learned at the meeting. Call in with what you brought home!
Let's talk about it on this episode of the Power Hour.

The founder of LensCrafters, Dean Butler is back on the show giving his straightforward commentary on how private practices can compete with online retailers, online refractions and many other relevant topics. 

Also joining the show is Keith Thompson, MD, talking about some genuine game changer technology that is right around the corner.  Hear about it for the first time HERE on the Power Hour!

Do we need yet ANOTHER association?  Three representatives from Energeyes, an association representing corporate optometrists, join the show to discuss their organization and how those who join might benefit.

Is there life after vision plans?  Can a practice survive without vision plans?  "Something is better than nothing" might not be the case.  Listen to this informative discussion on this weeks' show.

What to do NOW to make sure you close out a strong year

If you want to learn the What, When, Who, Why, and How’s of the Power Practice, this podcast episode is for you. Dr. Bethany and the team discuss what clients can expect if they consult with The Power Practice. Learn more from these clients turned consultants because this is a discussion you wouldn’t want to miss.

With the end of the year approaching, many of doctors buy that opto-toy they've always wanted. Unfortunately, this time next year - many of them regret their purchase. Learn ways to avoid buyers remorse as well as a unique way to nearly ensure new equipment is right for your practice and will be profitable.

Decreasing revenues with increasing expenses and regulations, online eyeglass selling, “generic” contact lenses and online refraction – to name just a few things – are going to fundamentally change and possibly eliminate optometry as we know it.  Gary talks about why that’s a GOOD thing and how you can leverage the tsunami of change NOW to position your practice for whatever the future holds.  Tune in to this thought provoking episode of the Power Hour!

Hear why doctors should join an alliance, and specifically, why they should join one of the six alliances on this episode (Block Business Group, IDOC, PECAA, PERC, PRIMA and Vision Source).

Is it just about who has the best price on a box of contact lenses, or is there more to it now? Is inclusion in a changing healthcare system a function of joining the “right” group or are they all the same? What about live meetings and camaraderie? Is that important? With six choices, which group – if any – is best for YOUR practice?

Are we giving away eyeglass sales because of too much emphasis on medical eyecare?

ECP practices throughout the country are faced with increasing pressure to differentiate their business while delivering quality care.

As new technologies and services emerge, innovative ECPs are leveraging both to enhance their patients' experience, deliver valuable services, and increase their revenues.

Listen to this episode to hear from Pierre Bertrand, Neurolens; Dr. Michael Pier, Cognivue; John Walborn, Sanitas Advisors; and Matt Oerding, Treehouse Eyes.

Erik Ferjentsik, CEO and Founder of Visionary Group talks about what it looks like to sell your practice in today's market.

Think back to Vision Expo - March 2018, Jacob Javitz Convention Center, New York City.   This week we are time traveling to 2018 to listen to Power Hour Live at Expo, what's changed since then and how has the pandemic helped you adapt to that change and become a better practice owner.

On this last show of 2017, and as the Power Hour closes in on half a million downloads, Gary recaps 2017’s most listened to shows along with his own top five favorites!

When is the right time to hire a consultant for your practice?  What should you look for in a consultant and how does their program work?  Learn this and more on this important episode.  MVP athletes use coaches.  Should you?

While Google Glass “1.0” certainly had enough challenges that prevented it from becoming mainstream in optometry, other companies (including Google) haven’t stopped developing new and better products.  Listen to this episode of the Power Hour as we bring back industry expert David Friedfeld, the president of ClearVision and Dr. Richard Clompus, the VP of Communications for PogoTec and we visit the current state of wearable eyewear and how it can work in your practice.

Your first step to plan to succeed next year should be to listen to this episode.  Gary discusses how and why to set up a budget and offers a free template just for the asking.  Great content to ensure your success next year!

Healthcare attorney Susan Orr is back on the Power Hour.  Our topic is the recent increase in audits by Medicare and other 3rd party payors resulting in overpayments that need to be returned by the provider.  Hear how to approach these audits and what to do when you discover a billing error. Also, get up to date information on REQUIRED compliance plans that are necessary to remain a participating provider in Medicare.  We also discuss the sale of practices – stock purchase or asset purchase – the pros and cons of each.  

Are you putting your patients at risk when you prescribe generic drugs?  Have those drugs gone through the same approval process and clinical trials as branded drugs?

Drs. Agustin Gonzalez and Mel Friedman join the show to discuss this very important topic

2016 is now only six weeks away.  Power Hour host and practice management consultant Gary Gerber, OD talks about the three things every practice should be doing NOW to ensure they get 2016 off to a profitable start and sustain growth during the course of the year.  Be ready to take notes for this show as Gary takes a deep dive into his three top planning strategies and how to ensure they get implemented and stick!

It’s easy to get bogged down in the regulations around security compliance, HIPAA and billing and coding requirements.  While the information is available to help you navigate the confusion, there are companies who can carry that burden for you.  Rob Marcella from CSEye talks about when it is (and isn’t) a good idea to outsource this important part of your practice, what to watch for when making the decision and other relevant topics.

It could be argued that for today’s OD, an OCT is as essential to the medical part of a practice as a phoropter is to the refractive practice.  With that level of importance, we are dedicating this episode to all things OCT.  To keep things lively and informative, we’ve invited competing OCT manufacturers to discuss the importance of the technology as well as why they believe their device is best.

How do you define success for your business? Are you making time to balance your work with personal fulfillment, or are you stuck in the cycle of chasing endless profits? 

In this episode, Bethany is joined by Ali Nasser, founder and CEO of AltruVista wealth planning firm, entrepreneur, and author of the best-selling book “The Business Owner’s Dilemma” for a conversation on how to truly define success. 

Together they discuss an often-overlooked aspect of entrepreneurship: the relentless pursuit of financial gains at the expense of personal fulfillment. Speaking from his wealth professional expertise, Ali emphasizes the importance of measuring success by the concept of ROLE — “Return on Life Experience” — rather than solely on financial metrics. 

Nasser shares insights from his professional encounters with business owners who achieved financial success but struggled with personal issues like identity, relationships, and health. He suggests that business owners should focus on what truly matters to them, such as time management, relationships, and personal growth, rather than solely on financial gains. 

If you find yourself winning at business but struggling to find purpose outside of work, tune in to this episode to learn more about how to find the right balance for your life experiences!

It’s as constant and inescapable as gravity.  Yet, most of us only focus on the downside of the 80-20 rule and don’t look at how it can actually help our practices.  That changes on this episode of the Power Hour when Gary discusses how this powerful principle can help you build your practice.  Marketing, staffing, accounts receivable, and scheduling are but a few of the areas that can be improved once you understand how to leverage this natural law.

Eye care is brimming with innovation, but rarely does the industry collaborate on what's inevitable - change. In this episode of Power Hour, host Eugene Shatsman is joined by John Walborn and Jeff Poe from Sanitas Advisors, two industry veterans, as they explore the dynamic changes shaping the future of eye care, from groundbreaking technologies to strategic business models that promise to redefine patient care. 

Luxottica President, Andrea Dorigo talks about some of the changes he's made at the company, leadership, competition and OneSight.  Listen in for some great perspective, including his answer to, "How should private OD's compete with Lenscrafters?"

Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Training, in a discussion about negativity bias — the subconscious tendency of individuals to focus more on negative emotions and experiences rather than positive ones — and how it might be damaging to your practice.

Of course, it’s not possible to keep everyone happy (including yourself!) but focusing on negative feedback from your patients and the stressful parts of your day may result in lower job satisfaction, a worse patient experience, and a business that stagnates instead of thriving.

How do we learn to make good financial choices? Join Founder and Lead Advisor of Optometry Wealth Advisors LLC Evon Mendrin, as he talks about the different mindsets and how it will impact your future financial success. 

Get in touch with Evon Mendrin at https://optometrywealth.com 

The Wealthy Barber is a financial plan book that will show you how to take control of your financial future!

Kate Gifford, OD joins the show to talk about the parallels and differences in how optometry is practiced in Australia vs. the US.  Business topics like the competitive landscape, corporate optometry and Internet sellers will be discussed in addition to clinical practice differences.  Don't miss this interesting discussion!

Vision by Design, the country’s best meeting on myopia control is right around the corner. Get a snapshot of myopia control in general and the meeting in particular from Dr. Paul Levine, President of the American Academy of Orthokeratology and Myopia Control.
Paul gets listeners up-to-date on what’s new in myopia control and talk about why it’s important for your practice.

Gary rolls up his sleeves and gets into a discussion about some innovative external marketing strategies you should be using at your practice.  What works, what doesn’t, how to budget and plan your marketing and how to create compelling campaigns are all topics to be covered on this show.  

Patient testimonials can work for your practice…but only if you use them to your advantage.
Gary gives you the scoop on how to get better patient testimonials and what to do with them.

Why did you become an OD?  Are you achieving your “why?”  Gary discusses his own personal journey on the road to his “why” and talks about how you can use the same technique to have your practice work for you instead of you becoming a slave to your practice.

Dr. Art Epstein talks optometric politics and gives an insightful opinion about our future.  He also answers questions about if he thinks there are too many OD schools, talks about Obamacare and his view on vision care plans.