Podiatry Marketing (Tyson E. Franklin and Jim McDannald, DPM)

There's no shortage of plug-ins and features that can be added to podiatry clinic websites. Chatbots are presented as an automated solution to answer patient questions, and schedule appointments, but is it really that easy?

This week Tyson and I discuss podiatry clinic website chatbots. Are these helpful ways to engage prospective patients or just another pop-up that people ignore? Is there a specific demographic of patients that want to interact with your clinic without a phone call or form fill? We'll touch on those topics and more this week.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of creating tailored content for each step of the patient journey. They cover the seven steps, from patients who do not know about the clinic to those who have become super fans providing testimonials. 

The episode stresses the need for unique content strategies to convert potential clients into loyal patients, emphasizing external and internal marketing tactics. Tune in to learn how to enhance your podiatry practice through well-targeted marketing efforts!

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We delve into the importance of leveraging local SEO and optimizing clinic websites, networking with healthcare and non-healthcare businesses, developing educational content and resources, implementing targeted advertising campaigns, and participating in community health fairs and events.

Along with these strategies, they emphasize the importance of being consistent across platforms, investing time effectively when the clinic schedule is lighter, and showcasing expertise through educational initiatives to build trust with potential patients.

✉️ CONTACT
jim@podiatrygrowth.com

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podiatry practice. Drawing inspiration from the success stories of Australian racehorses Black Caviar and Winx, this episode emphasizes the need for ongoing testing, measuring, and adjusting in your marketing efforts.

Join Jim and Tyson as they discuss key lessons from EP 70, where they explored the concept of developing micro-pillars and sticking to what works while eliminating what doesn't. In this episode, they elaborate on the following crucial points:

1. Understanding that what works today may not work tomorrow and the importance of adapting to changes in the market.
2. Emphasizing the need for testing and measuring to identify your Black Caviar Ads or marketing activities that deliver the best results.
3. Looking at your numbers and not being influenced by how often the phone rings, as it may not be a true reflection of marketing success.
4. The importance of making only one change at a time to accurately measure the impact of each adjustment.
5. Encouraging creativity in marketing strategies but not changing them simply because you're bored – instead, finding a balance between innovation and consistency.

Tune in to this insightful episode as Jim and Tyson share valuable tips and strategies to optimize your podiatry clinic's marketing efforts. Learn how to be both creative and consistent, just like the great racehorse trainers who know when to rest their champions and when to push them for another win.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the layers of podiatry marketing, diving into the systems that make it all tick!

Episode Highlights:

• Why Marketing Systems Matter: Discover the transformative power of a well-tuned marketing system for your podiatry practice. We introduce the three main types you should know: DIY, Hybrid, and Outsourcing.
• Crafting Your Perfect Marketing System: Understand the intricacies of a marketing system and the importance of customization based on your clinic’s unique needs.
• DIY Marketing Deep Dive: Is taking the reins of your marketing the way to go? We discuss the pros, cons, and ideal situations where DIY marketing shines.
• The Balance of Hybrid Marketing: Discover a middle ground with Hybrid marketing. We highlight its advantages, challenges, and when to consider this blended approach.
• The Power of Outsourcing: Delve into the world of outsourced marketing. With expert help at the helm, learn the potential benefits and the considerations to keep in mind.
• Making the Ultimate Decision: With a sea of options, we help streamline your thoughts, comparing each system to guide you toward the one that aligns with your goals, budget, and vision.
• A Reflection on Marketing Systems: We recap the pivotal role of the right marketing strategy and motivate podiatrists to introspect, adapt, and thrive.
• Engage with Us!: Our community is our strength. Share your stories, questions, and insights about your own marketing journey. Together, we learn and grow.

Tune in and navigate the diverse landscape of marketing systems with us. Whether you're new to the game or a seasoned podiatrist, this episode promises a wealth of insights to elevate your marketing game!

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

In this week's show, we dive into the Three Levels of Marketing:

• Meta Level
• Strategic Level
• Tactical Level

When you test a new marketing idea, it may or may not work, and that's okay. What's more important is how you react when the 1st attempt fails, etc. At which of the three levels did the failure of the idea occur? If you had a raging success, are there other opportunities when you can apply a similar approach? 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the strategy of crafting compelling, effective blog content without experiencing mental exhaustion. This is a vital skill in digital marketing for any podiatry clinic.

Episode Highlights:

• The Rookie's Mistake: We dissect the common pitfall of rookies trying to write, edit, and perfect their blogs simultaneously and discuss why this approach often leads to exhaustion and less effective content.
• Spacing Out Your Activities: We outline a five-day plan to break down your writing tasks into manageable parts. This technique encourages creativity while avoiding burnout.
• Using A Timer: Using a timer not only introduces a sense of urgency but also serves to preserve mental energy. We explain the Pomodoro Technique's 25:5 intervals and its benefits to efficient blog writing.
• Separate Research and Writing: Researching and writing simultaneously can be draining and counterproductive. We discuss the need for dedicated research time blocks and how to store your research ideas effectively, using tools like Evernote.
• Final Tips: We wrap up the episode with additional advice for writing your blogs, including the importance of focusing your content on your ideal patient and crafting compelling calls to action (CTAs).

Don't miss this insightful episode filled with valuable tips on how to write blogs easily and effectively!

Relevant Links:

1. Evernote
2. Pomodoro Technique

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they explore the integration of Conversational AI in podiatry practices. They discuss the evolution from traditional call-handling methods like voicemails and phone trees to advanced AI systems that improve efficiency and patient experience. 

Learn how tools like Wendy transform appointment scheduling, patient interaction, and overall clinic operations. Discover the benefits of adopting AI early and how it can streamline workflows for both patients and clinic staff.

✉️ CONTACT

jim@podiatrygrowth.com

 In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster wheel is a waste of time, and how it can even hurt your clinic's growth.

Jim and Tyson dive deep into the importance of understanding your target audience and sharing valuable insights on how to create content that resonates with potential patients.

They explore alternative marketing strategies, such as leveraging targeted Google Search Ads, treatment/diagnosis pages on your website, and building local partnerships, which can effectively boost your clinic's visibility and credibility.

Tune in to learn how to make the most of your marketing efforts and truly connect with patients in your local area.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhancing patient experience, fostering community engagement, and driving practice growth.

Moreover, we emphasize the significance of finding an outgoing and trustworthy person for this position and share insights on how to identify and hire the right candidate.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic.

Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.

✉️ CONTACT
jim@podiatrygrowth.com

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the street from you. They're not just in your neighborhood; they're right there, with a unique service offering and a large marketing budget.

What We Covered:

1. Professional Referrers: We discuss how to handle these situations, from gentle reminders to using tools like LOOM and Braintoss. We also touch on the 'Be Our Guest Book' strategy.
2. Non-Professional Referrers: We emphasize the importance of proactive engagement, encouraging you to get off your butt and foster relationships.
3. Street Appeal: Make your clinic visually appealing. Check your signage, and remember that first impressions count.
4. Update Website: This is your digital storefront. Offer free information, leverage search platforms, and consider adding a media page.
5. Community Engagement: Participating in community events or initiatives can help increase visibility and reputation.
6. Your Niche: It’s essential to know and capitalize on your unique niche in the market.
7. Touch Base with Patients: We cover strategies for reactivation, utilizing emails/newsletters, and increasing touch points with your patients.
8. Introduce Yourself: It may be helpful to meet the competition. We discuss conducting a recon mission and how it might put your mind at ease.
9. Reflect on Your Own Practice: This is an opportunity for self-evaluation and improvement.
10. Know Your Ideal Patient: Tailor your communication to them, such as writing blogs that speak directly to their needs and experiences.
11. Retrain Your Team: Ensure everyone is on the same page when greeting patients and answering the phone.
12. Update Uniforms/Brand: Consistent branding is key to a professional appearance.
13. Merchandise/Welcome Packs: These can create a positive impression and reinforce your brand.

In this episode, we provide a comprehensive guide to rising above the competition, strengthening your practice, and maintaining a robust patient base. Tune in to learn how to turn a challenging situation into an opportunity for growth and improvement.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

It might appear daunting at first glance, but creating a marketing roadmap for the next 12 months can benefit your practice and your patients.

• It's about developing a strategy for the year and breaking it down into bite-size chunks
• Gives you direction without too many specifics...set in sand instead of set in stone.
  • You can add and remove ideas, etc. without any repercussions
• There's seasonality for the profession, so it makes sense to break it down quarterly (seasons of the month)
• Weeks and months are too short for gaining real traction and feedback on your efforts.
• Different activities and weather conditions
• At present, it's August, the last month of winter in Australia in the US, UK, and Canada it's....?

Some examples of themes or narratives to build your marketing off of include:

• Monthly Focus on specific marketing pillars
• Commencement of specific sports
• Upcoming events throughout the year
• Major Events (Olympics)
• Interests you have (Running, Fungal Nails)
• Back to School

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups. They passionately insist on the importance of being humble and respectful and continually offering value without over-promoting your services. Whether you're a podiatrist or a business owner, there's plenty to learn in this enlightening discussion about building trusted relationships and raising your reputation within communities for long-term business growth.

✉️ CONTACT
jim@podiatrygrowth.com

Jim McDannald, DPM and Tyson Franklin provide an overview of the Facebook Ads platform and a tutorial to help you get started promoting your practice. Gaining visibility for all the services you provide in front of local patients is a very powerful method of generating patient visits.

In this episode you'll learn about: 

The basics of Facebook Ads

• Medical advertising rules
• Targeting/Local/Setup
• Video

How to set up specific campaigns and benefits of each:

• General
• Procedures/Diagnosis
• Local patients

How how to understand the challenges to successful, revenue-generating campaigns:

• FB is not targeted advertising
• Attribution - Ad blocking

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive deep into the emerging world of SearchGPT. Learn about the potential impact this AI-powered search tool by OpenAI might have on podiatry clinics and how it compares to Google's dominance. 

Tyson and Jim discuss actionable insights for podiatrists to adapt their marketing strategies, from diversifying review sites to preparing for shifts in market share. Stay ahead of the curve by understanding the dynamics of AI-driven search and its implications for your practice's online presence.

✉️ CONTACT

jim@podiatrygrowth.com

In Episode 33, we discussed having a Yearly Marketing Planner and the ways it can benefit your practice, including:

• Having a roadmap for the next 12 months (Developing a Strategy)
• How it gives your marketing a clear direction (Set in Sand)

This time we go in deeper into timeframes within your yearly planner so you understand why you need to think about:

• Specific marketing topics (Fungal Nails, Heel Pain, etc)
• Most Important: How long will you run teach promotion (4,6,8-weeks)
• Consistency works  - Eg: Golden Drop Winery 
• Don't change your message too often:
  • Confusing
  • Needs to run long enough to be noticed and for people to take action. 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice.

What You'll Learn:

• The Allure of Low-Hanging Fruit: We begin by defining what low-hanging fruit means in the context of podiatry marketing. From low-paying government patients to unsustainable discount strategies, we cover it all.
• The Pitfalls of Easy Money: Discover why targeting low-effort opportunities can lead to a dead-end, why these strategies are not sustainable, and how a race to the bottom on pricing can be detrimental.
• Professional vs. Amateur Approach: Learn the differences between a professional and an amateur in the podiatry marketing space, focusing on the long-term strategy versus short-lived tactics.
• The Bank Robbery Analogy: A compelling comparison that illustrates the importance of aiming for the ‘vault’—developing a deep-seated marketing strategy—over the ‘cash drawers’ of quick wins.
• Longevity in Marketing: We delve into why investing time in a nurturing program is a strategic move and how understanding a patient's journey can lead to more substantial and enduring success.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you’re new to the business or rebranding, these five considerations can make the difference between a successful marketing campaign and one that falls flat.

• Ideal Patient Analysis:
  • The importance of identifying your main patient demographics.
  • Adjusting your marketing strategies to align with their specific needs and behaviors.
  • How understanding your audience dictates your marketing tone, content, and channels.
• Unique Selling Proposition (USP):
  • What sets your clinic apart in the crowded podiatry landscape?
  • The role of your USP in crafting compelling marketing messages.
  • Examples of potential USPs like specialized treatment methods or cutting-edge equipment.
• Budget Allocation:
  • The art of defining and optimizing your marketing budget.
  • Strategies for allocating funds across various marketing channels.
  • Understanding ROI and making budgetary adjustments over time.
• Competitive Landscape:
  • The value of studying your competitors' marketing strategies.
  • Identifying market gaps and areas of potential collaboration.
  • Learning from both the successes and failures of other clinics.
• Regulatory and Ethical Considerations:
  • The importance of ensuring your marketing aligns with medical advertising regulations.
  • Balancing effective marketing with ethical standards, including patient confidentiality and truthful advertising.
  • The risks and considerations of using patient testimonials or endorsements.

In conclusion, a successful marketing plan goes beyond flashy campaigns; it's built on understanding your audience, defining your uniqueness, budgeting wisely, staying updated on the competitive landscape, and always keeping ethical considerations in check.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore the idea of taking existing content and adapting it for different platforms or audiences to extend its reach and value. Tyson and Jim provide tips on how to distribute content effectively, including suggestions on creating original high-quality content, selecting suitable social media channels for distribution, maintaining consistency and quality, and experimenting with different formats and topics. They also emphasize focusing on the type of care or patient you want to treat, as well as adapting your message based on the audience you're targeting.

✉️ CONTACT
jim@podiatrygrowth.com

"A nose that can hear is worth two that can smell," is a phrase coined by negotiator Herb Cohen.

Being different—unusual, weird, memoriable—can be more effective than being qualified. Let us tell to you what we mean. When patients consider making an appointment at a clinic, they Google and search the website of potential clinics. Most clinics opt for a generic, "we do everything" approach. But there are a few that either show personality or only try to appeal to a certain patient demographic.

And that’s the thing. Most patients have never seen a targeted podiatry clinic website that speaks directly to them. Patients are used to looking at boring clinic website after boring clinic website. Then your unique and very relevant website pops up. It makes no sense. It’s different. It’s strange. It’s a nose that can hear! 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Google wants to keep people in the Google ecosystem. By keeping them there, they can show them advertising and increase their companies revenue. So these days it's important to have a great Google Business Profile, formerly known as Google My Business.

In this episode, we'll discuss the most important areas to focus on when setting up and optimizing your profile: 

• Contact Info, Phone, Address Directions
• Reviews
• Services/Products
• Scheduling Link
• Reviews
• Photos
• Google Posts

And how to address some common questions and issues:

• Duplicate listings
• How many profiles for clinic and doctors
• What to do if you have multiple locations

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

Search advertising is not a spray and pray method of gaining awareness for your clinic. By bidding on specific keywords that are valuable to your practice, you can generate more patient appointments and provide more of the care you love.

In this episode we discuss:

• Why Google Search Ads are different than "regular advertising"?
• What is search intent?
• Why being relevant and helpful are superpowers
• How to get Google Search Ads seen by patients who are ready to make an appointment
• How you can control budget by limiting where Google Ad locations are shown and other factors
• What's a reasonable monthly budget
• How to determine which search keywords are most valuable

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, such as appointment scheduling, express services for orthotics, parking availability, and online booking processes, emphasizing the positive impact on patient experience and practice reputation.

The conversation highlights practical strategies for reducing patient wait times, efficiently managing appointment schedules, and ensuring a smooth patient experience from start to finish. Through anecdotes and professional advice, you'll better understand the importance of convenience in building a successful podiatry business and fostering positive word-of-mouth marketing.

✉️ CONTACT
jim@podiatrygrowth.com

Facebook and Instagram are engaging channels and opportunities to gain awareness about the foot and ankle care you provide. In this episode we discuss best practices and how can you create a sustainable system with social media. 

• What is Facebook & for?
• Staying consistent with style/branding
• What type of content should you publish?
  • Partnerships
  • Highlight staff
  • Community
• Common mistakes

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

If you're nervous in front of a camera, then maybe audiograms are the solution for you.

What is an Audiogram?
An audiogram is a video file that was created by combining a photo or graphic and an audio file (usually an MP3 or WAV file)

Because social platforms only give the option of sharing photos or videos as posts, audiograms allow creators to reformat audio files into shareable videos - Because you cannot direct;y upload an audio file.

How long is an audiogram?
It can be any length, but most will be less than 60 seconds if they are used on Social Media platforms.

Perfect for:

• Promoting a person, product, service, or condition (give examples) without the fear of being in front of the camera. 
• Remember you can repurpose any audio (radio interviews, presentations - eg: Powell River)

Software:
1. Capture Audio: You can use any recording software. 

• Phone: I use Voice Recorder Pro (free)
• Desktop: I use Adobe Audition, but you can use Audacity (free)

2. Edit or trim your AUDIO (same programs above)

3. Create your artwork using Canva. 

• You could use an unedited photo; however, you always want your logo/brand on everything. 

4. Combine Audio and Graphics using Headliner or Clipscribe. 

Audiograms can be used on:

• Social Media Platforms
• Your Website
• Email Newsletters - basically anywhere you could currently use a video. 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice. 

Learn how to identify your ideal patient and create marketing messages that resonate with them, while repelling patients who may not be the best fit for your practice.

Show Notes:

1. Attracting the right patients while repelling others respectfully:
   • Understand that marketing is about connecting with specific patients, not everyone.
   • Be respectful in your approach, even when repelling patients who are not the best fit.
2. The compromise of trying to please everyone:
   • Recognize that attempting to satisfy everyone dilutes your marketing message.
   • Compromising on your target audience can lead to boredom and a less fulfilling practice.
3. The impact of a boring practice:
   • A dull practice can make it difficult to attract and retain team members.
   • Understand that excitement and passion are contagious and can help grow your practice.
4. Identifying your ideal patient:
   • As a solo practitioner, consider the limited number of patients you can see each day.
   • Think carefully about the type of patients you want to work with and create a profile of your ideal patient.
5. Crafting your marketing around your ideal patient:
   • Use language and messaging in your marketing that speaks directly to your target audience.
   • Develop marketing materials that resonate with your ideal patient and repel those who may not be a good fit.

Embrace the idea that not every patient is right for your practice, and focus your marketing efforts on attracting your ideal patients. By doing so, you'll create a more engaging and fulfilling practice that both you and your team members will enjoy.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee introductions on company websites. They emphasize the fact that while new podiatrists might come and go, the practice will always be constant. Thus, focusing on marketing the practice helps in maintaining consistency and stability in the market. 

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing, as they delve into the impact of visual search and how high-quality images can significantly affect a Podiatry clinic's visibility online. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their services accurately with relevant images. They also discuss the importance of regularly updating business profiles and websites to match Google's always-evolving standards. Plus, they provide insight into the future of search engines, which is leaning more towards visual search, and how businesses can take advantage of this trend for better online exposure.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss what to do if your Google Business Profile gets suspended. They delve into the reasons behind such suspensions, including guideline violations, duplicate listings, and significant changes to your profile. 

They also share key steps for identifying the root cause and resolving the issue, while emphasizing the importance of staying proactive with your Google Business Profile to avoid future suspensions. Tune in to learn how to safeguard your practice's visibility and credibility online.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists.

We discuss the importance of understanding this powerful tool to gauge website health and improve marketing strategies.

We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic.

The episode wraps up with advice on gradually exploring Google Analytics features and seeking help if needed, emphasizing its critical role in successful podiatry marketing.

✉️ CONTACT
jim@podiatrygrowth.com

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin shed light on a pivotal yet often overlooked aspect of podiatry: the art of marketing your practice with an eye on future succession or sale. This episode isn't just about the endgame. It's about ensuring that senior podiatrists position their practice in a way that appeals to the next generation of associates or potential buyers.

Deep Dive into the Episode:

1. Introduction: Setting the Stage
   • We introduce the gravity of marketing for senior podiatrists contemplating the future of their practice. It's not just about making a sale; it's about the legacy and continuity of care.
2. Understanding the Market Dynamics
   • Dive into the present market landscape of podiatry practices and the necessity of making your practice attractive to younger associates or discerning buyers. Why? Because your clinic's legacy is worth it.
3. Marketing for Practice Attractiveness
   • Marketing isn't just about attracting patients. In the context of succession or sale, it's about enhancing the intrinsic value of your practice. Discover the critical elements of a marketing plan tailored for this unique objective.
4. Online Presence and Its Significance
   • The digital age isn't coming; it's here. Understand the paramount importance of a compelling online presence. Plus, gain actionable tips on how to craft a website that informs, impresses, and engages.
5. Networking for Succession or Sale
   • It's not what you know, but who you know. Explore the power of professional networks in ushering potential associates or buyers. We'll also delve into leveraging platforms like LinkedIn to amplify your outreach.

If you're a senior podiatrist pondering the future of your practice, this episode is a goldmine of insights, strategies, and guidance. You've built a legacy; now ensure it thrives in the right hands.

For further episodes and invaluable resources to navigate the world of podiatry marketing, be sure to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin 
unlock the secrets to boosting patient engagement in the digital age! In today's episode, we're diving deep into an often-overlooked marketing goldmine: behind-the-scenes content.

Episode Highlights:

• The Value of Authenticity: Learn why showcasing the day-to-day operations of your podiatry clinic might be the missing piece in your social media strategy. Real, authentic content can humanize your brand and create a connection beyond the treatment room.
• Shake Up Your Content: If your posts are stuck in a cycle of podiatry problems and you're seeing diminishing engagement, we'll guide you on how to breathe new life into your feed. Hint: It's all about pulling back the curtain!
• Teamwork Makes the Dream Work: Everyone in your clinic has a unique perspective and role. Discover how involving your team can lead to a wealth of content ideas. From sterilizing instruments to the art of the perfect coffee pour, there's a plethora of video-worthy moments happening right under your nose.
• Practical Ideas to Get Started: Need some inspiration to kick things off? We've brainstormed a list of engaging behind-the-scenes content that not only educates but also entertains!

Tune in and be inspired to showcase the heart, soul, and hustle that goes into running a podiatry clinic. Remember, your story doesn't just lie in the treatments you offer but also in the people and processes that make it all possible. Join us, and let's get behind the scenes!

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. 

They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'simplicity,' and 'discovery.' 

The duo explores how this practice can enhance a podiatry business and encourage continuous improvement. They also inspire listeners to get creative with symbols and mantras to stay motivated.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business.

They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards.

The discussion covers various aspects such as appearance, communication skills, handling online communications, dealing with complaints, and the necessity of ongoing training and education. Jim and Tyson argue that the front desk personnel should embody the values and professionalism of the clinic both inside and out and stress the distinction between the roles of a receptionist and a practice manager.

The episode also touches on the challenges and strategies for managing inherited staff when taking over an existing practice.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the differences between sales and marketing funnels in the context of a podiatry practice. They highlight the importance of building awareness through effective marketing campaigns and the role of consistency in nurturing potential patients. 

The conversation also covers the importance of having trained front desk staff and ways to maintain patient loyalty. Tune in to understand how to transition patients from awareness to becoming loyal clients.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the critical concept of standing out in a crowded market. They dive into why blending in feels natural but can limit your clinic's growth and how stepping away from the norm can lead to greater visibility and success.

Tyson and Jim offer actionable strategies for making your clinic more distinct, from defining a unique brand voice to showcasing specialized services. They also address the common fears of standing out and how to navigate them effectively. This episode is essential for podiatrists who want to break free from the competition and attract more patients.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

The Content Matrix is a way to view and organize all the services you offer and all the possible platforms or marketing avenues you can use to promote those services. We talk in-depth about how to take this concept and implement it in the real world.

In this week's podcast, we'll talk about:

- What is the Content Matrix? 
- How do you use the Content Matrix? 

The purpose of the Content Matrix is to keep you focused on what you enjoy most and to keep your attention on the platforms that will resonate most with your ideal patient.

To get started:
1. Map out what you're currently doing. What services or treatments are you currently marketing, and where are you marketing them?
2. Is it working for you and giving you the results and patients you want? If it is, keep doing it. If it's not, put your time and effort into another form of marketing.
3. Keep emotion out of the equation; use KPIs and measure your results.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the benefits of live networking lunches and their substantial impact on business growth. They discuss their experiences, outline the typical format of such events, and emphasize the long-term advantages of making authentic connections.

Tyson highlights ten key benefits of attending these lunches, from personal development to boosting community profile. They also offer practical tips on preparing for these events and effectively follow up afterward.

✉️ CONTACT

jim@podiatrygrowth.com

Did you know that incomplete tasks can create a sense of curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing.

This week Tyson and I discuss some practice ways of incorporating the Zeigarnik Effect to the benefit of your patients.

By using the open loop technique in your copywriting, you can create a sense of curiosity and anticipation in your patients. For example, when giving instructions, you could share 5 ways to do something but only give them two, promising to share the rest later. Similarly, in blog articles, you could share 10 ways to do something but only share five in part one.

By leaving these loops open, you create a sense of intrigue and anticipation, which can keep patients engaged with your content and coming back for more. So the next time you're creating content, consider using the open loop technique to create a powerful marketing tool that can keep your patients engaged and interested in your services.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. 

The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They also share strategies on how podiatrists can effectively educate patients and ethically market their services to navigate these challenges.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the strategic importance of 'areas we serve' pages for enhancing local SEO visibility. They explain the concept of local relevance, identify key local keywords, and optimize content to attract patients from nearby suburbs and towns. 

The episode covers practical tips on structuring these pages effectively, including using authentic photos, case studies, and success stories. Tyson and Jim also highlight the significance of balancing content for search engines and human readers, making this episode a must-listen for podiatrists looking to expand their local patient base.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules that are essential for podiatrists aiming to enhance their practice. They emphasize the importance of marketing strategies designed to either attract or repel potential patients, the necessity of being actively involved in your marketing efforts, and the power of consistency in your marketing messages.

Additionally, they advise against trying to please everyone, underscoring the importance of targeting your ideal patient demographic. Through examples ranging from car manufacturers to beer companies, they illustrate how targeted marketing can effectively attract the right kind of patients to your practice.

The episode also includes discussions on the significance of understanding where your ideal patients spend their time and how collaborating with non-traditional partners like local businesses could amplify your reach. Throughout the conversation, both hosts stress the value of knowing your ideal patient intimately to tailor your marketing efforts for maximum impact.

✉️ CONTACT
jim@podiatrygrowth.com

Canva is a low-cost graphic design platform that allows you to create your own creative and visual designs easily. . 

The app includes numerous free templates, which can be used to create:

• social media posts (FB, IG, LinkedIn, TikTok)
• presentations (Zoom Backgrounds)
• Videos (YouTube and Facebook)
• Invitations and posters
• Infographics
• Other visual content used in all forms of marketing (Business Cards, Flyers, Newsletters)
• You can even upload your own photos and add them to Canva's templates. 

Tyson uses Canva for all my Podcast Show Tiles, Webinar graphics, Download Milestones, and Youtube Thumbnails. Canva comes with an extensive photo gallery, which is okay, but if choose to upgrade to the PAID version, it is even better. 

Benefits of the paid version:

• Unlocks far more stock images, videos, and templates
• Increased storage (1TB)
• Background remover
• Create dedicated folders for specific projects
• Schedule social media content to 8 platforms 
• Most importantly, it allows you to introduce your own brand font, colors, and logos 

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

The Power of Niche Marketing in Podiatry

In the discussion, Tyson Franklin and Jim McDannald, DPM, discuss the benefits of niche marketing in the podiatry industry. They explore examples of successful niche practices, highlighting the balance between specialization and general care in attracting patients. They discuss that having a clear, focused message on specializations does not limit a clinic to it. They also emphasize anti-competitive practices among podiatrists, recommending collaboration to provide the best patient care. Furthermore, they touch on how a different or unique practice can result in a 'gravitational pull' of patients.

Listen to the full podcast episode to hear more from Jim and Tyson on the latest in marketing, the business, and growing your practice.

Apple Podcasts: https://podcasts.apple.com/ca/podcast/podiatry-marketing/id1604397314
Spotify: https://open.spotify.com/show/0DlMnQW4lPMhPuwvPR5rzx

Subscribe to our channel: https://www.youtube.com/channel/UCavW7ofdIP_vrTyW_Dmyivg/?sub_confirmation=1

Find complete show notes at:
Podiatry Marketing: https://www.podiatry.marketing/

Talk with us about you and your practice: https://www.podiatry.marketing/contact/

LinkedIn:
Jim - https://www.linkedin.com/in/mcdannald/
Tyson - https://www.linkedin.com/in/tysonfranklin66/

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In episode 3 of Podiatry Marketing, Tyson E. Franklin and Jim McDannald, DPM, discuss why it's important to take some time to reflect on the type of care or group of patients you like treating the most. Once you know who your ideal patient is, you can build an online and offline marketing plan to do more of the work you love. 

What's the difference between internal and external marketing?

Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. From the time you leave your house until you get home, you should be aware that you're marketing your business.

•  Be aware of everything you do, say, and who you interact with. 

Where to get started:

• The importance of gaining awareness for your brand and clinic
• Have work shirts. No one asks you foot questions when you wear your NIKE shirt 

External Marketing can be EXPENSIVE, especially if you make mistakes. 

•  Newspapers (position, readership, so many factors)
•  Magazines
•  Media Releases & Editorials 
•  Television and Radio
•  Sponsorship
•  Beware of sharks

Remember 

• Your external marketing influences the other three marketing pillars. 
• Your referrers and current patients also see your external marketing so make sure it is always ON BRAND.

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to create a fulfilling and financially sustainable practice. We emphasize the importance of reflecting on personal satisfaction within one's practice, aligning the services offered with passion areas such as biomechanics or sports medicine, and thriving by attracting the right patient demographic.

The conversation covers practical tips on taking deliberate steps toward personal fulfillment, including the idea of scheduling time off for reflection and strategic planning, targeting specific patient demographics, and using marketing with purpose and authenticity. We also share anecdotes and examples from our own experiences and discuss why it's important to refine the vision and objectives of your clinic..

✉️ CONTACT
jim@podiatrygrowth.com

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it's an overwhelming abundance of options! Dive into the Red Queen Hypothesis and explore how it pertains to marketing. Learn how to navigate through the sea of ideas and pick what's best for your practice.

Introduction

• The common misconception: Limited marketing choices for podiatrists.
• The true challenge: Sifting through an abundance of options.

The Red Queen Hypothesis

• Overview and its relation to the evolving marketing landscape.
• The need to continuously adapt and innovate.
• Analogy: Nuts vs. Turtles - The constant race in evolution, and its reflection in marketing.

The Real Problem

• Overwhelming options leading to indecision.
• The importance of curating and refining marketing strategies.
• Quote: “To have a great idea, you need to have a lot of them” – Thomas Edison.

Exploring Social Media – Marketing Pillar #6

• Platforms dissected:
• YouTube: The power of visuals and tutorials.
• Facebook: Connecting with a broad audience.
• Twitter: Is it a fit for podiatrists? The pros and cons.
• LinkedIn: Building professional networks.
• Instagram: Showcasing visuals, before-after images, etc.
• TikTok: Popularity doesn’t always equate to relevancy. Is it a fit for your target demographic?
• Threads: The rising platforms and their potential.

Identifying the Right Hangout Spots

• Recognizing platforms where potential patients spend their time.
• Importance of audience demographics and research.

Crafting a Unique Angle

• Importance of differentiation in marketing.
• Stand out from the crowd: Talk about specific services tailored for each platform.
• Examples: Rehab videos, strength and conditioning tips, nail surgery insights.

The Power of Video Content
Video vs. Written content: Why visuals are more impactful.
Matching platforms to content type.
Technical tips: Adapting to different platform requirements (aspect ratios) and planning during recording.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin we focus on the crucial aspect of selecting the right marketing provider for your podiatry practice. We discuss how to ensure a good fit, the importance of local exclusivity, ownership of website content, the significance of consistent marketing efforts, and the ideal cadence for communication and reporting.

Episode Highlights:

Ensuring a Good Fit: Explore the importance of provider trials, avoiding long contracts, and the significance of understanding your marketing provider's approach.

Local Exclusivity: We discuss the controversial stance of PatientPop on local exclusivity and why this is a critical factor for your clinic's marketing success.

Ownership of Website Content: A vital aspect often overlooked is who owns the content on your website. We shed light on why this is crucial and what to look out for in your provider contract.

Consistency in Marketing Efforts: Discover why it's essential to have a marketing provider who doesn't just "build it and leave" but is consistent in their efforts to grow your clinic's online presence.

Communication and Reporting Cadence: Finally, we delve into the ideal frequency of communication and reporting between you and your marketing provider.

Don't miss this episode packed with actionable insights to help you select the most effective marketing provider for your podiatry clinic!

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

When you're ready to focus on a specific niche of patients or perform more of a specific treatment, it all starts with being deliberate about the path forward for the clinic. Once you know the direction you want to take, your practice, goals, and objectives can be created.

So the first step is knowing what you want more of:

• Some self-reflection and look at the patient schedule of procedures/treatments you're currently performing
• Commit to exploring more ways of tapping into sources of that kind of care
  • Marketing
  • Networking with other podiatrists
  • Networking with healthcare providers
  • Networking within your community

You also need to know what you want less of:

• Different speed of moving away from that care doesn't have to be cold turkey
• If there's enough volume, you can bring on an associate
• Maybe you want to eliminate the insurance providers that are always rejecting your claims.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dissect the Four P's of Marketing - a fundamental framework that has shaped marketing strategies for over six decades. Coined by E. Jerome McCarthy in his 1960 book, "Basic Marketing, A Managerial Approach," the Four P's - Product (& Service), Price, Place (or Location), and Promotion - have been utilized individually or in tandem to drive a business's marketing objectives.

Understanding the Four P's

1. Product (and Service)
   • The very essence of what you're offering. Is your service portfolio broad or specialized? Dive deep into the importance of refining what you offer.
2. Price
   • Being the priciest or the cheapest, both come with their sets of challenges. We emphasize the significance of pricing strategies that not only cover costs but also bring profit. Because being the cheapest? It's a race you don't want to win.
3. Place (or Location)
   • Are you a street-front clinic, tucked away in a mall, or perched on a second floor? We delve into how your location can impact foot traffic, visibility, and overall business. Are you easily spotted? Let's find out.
4. Promotion (Your Marketing)
   • From your online presence - website, social media, etc. - to offline efforts, learn the tricks and trades of reaching out to your audience effectively.

The BIG QUESTION of the Day:

• Where are your ideal patients searching for the podiatry services you provide? And, when they find you, will they see the value in the price you've set?

This episode is more than just a theoretical breakdown; it's a toolkit, a guide, a roadmap to understanding, and most importantly, implementing the Four P's in your podiatry clinic's marketing strategy.

For more actionable insights and resources to elevate your practice's growth, continue tuning in to the Podiatry Marketing podcast at https://podiatry.marketing.

What are the benefits of online marketing for your podiatry clinic? Take a listen as Tyson and Jim share:

• Why online marketing is more than just having a website (28% Don't)
• How we used to think that all Marketing Pillars were equal but not anymore - Pillar 6 is king. 
• The reason why all other pillars feed off of Pillar 6
• Why your clinic website is your mothership 
• Way of collecting emails via website
• The importance of your blog
• How to use video/audio on your website and social media for maximum impact

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

There are three types of surveys you can do with your patients.

1. Online - fast and cheap but not usually a great response rate. Typically need to include some form of incentive to complete it.
2. Hardcopy - takes more time and costs more to implement, but if you do it right, as I describe on the podcast, the percentage of returns will blow your mind.
3. Face-to-face - these are the most straightforward surveys to do, and they are also fast and cost you nothing, and you do it (ask the questions) while the patient is with you.

Example Patient Survey

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

There's no shortage of marketing options and opportunities. Instead of doing a little of everything to build your practice, it's important to step back and develop a clear vision for what you can accomplish.

In this week's podcast, we'll talk about:

•  Marketing FOMO
• What's working now in 2022
• Which online and offline channels should be explored first
• Coming mistakes people make when getting started
• How to avoid vanity metrics and methods that aren't creating real results in your clinic
• What's a reasonable budget to get started

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can help in marketing and showcasing the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they also touch upon the importance of compliance, consistency, and the utilization of these images in different marketing platforms for maximum benefits.

✉️ CONTACT
jim@podiatrygrowth.com

In this episode of Podiatry Marketing, Jim McDannald, DPM and Tyson E. Franklin dive into marketing strategies for direct care practices, with a focus on how to differentiate your practice from others, build valuable connections, and grow your patient base. 

Tune in to learn how to take advantage of digital marketing tools, improve your online presence, and strengthen your community presence through events and collaborations.

1. Highlighting how your direct care practice differs from others:
   • Be confident in your ability to communicate the unique aspects of your practice.
   • Practice with others, engage on LinkedIn, and join online groups to refine your messaging and build connections.
2. Networking with local businesses:
   • Build relationships with other local businesses in your community.
   • Offer to cross-promote each other's services to reach a wider audience.
3. Utilizing digital marketing to promote your practice:
   • Take advantage of digital marketing tools like social media, email marketing, and online advertising.
   • Connect with potential patients and engage with them in meaningful ways.
4. Investing in search engine optimization (SEO):
   • Optimize your website to improve visibility in search engine results.
   • Attract more patients by making it easier for them to find your practice online.
5. Hosting events to educate the community:
   • Organize events such as health fairs and seminars to showcase your practice and services.
   • Use these events as opportunities to educate the community about podiatry and build trust with potential patients.

Successfully marketing a direct care practice requires a combination of strategies to differentiate yourself, connect with patients, and grow your practice. By implementing these tips, you can increase your visibility and attract new patients to your podiatry practice.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin reflect on the year so far and conduct a mid-year check-in to assess your progress toward clinical and marketing objectives. We're going deep into the importance of both qualitative and quantitative metrics, sharing strategies on how to track your progress, and offering tips to maintain, adjust, or even overhaul your current strategies if needed.

1. Introduction: Welcoming remarks and overview of the podcast's purpose and what listeners can expect from this episode's topic, the mid-year check-in.
2. Importance of a Mid-Year Check-Up: An in-depth discussion on the significance of a mid-year review in the podiatry field. Highlighting the implications for your practice, patient satisfaction, and overall marketing strategy.
3. Reviewing Clinical Objectives:
   • Qualitative: We dive into methods for evaluating qualitative measures such as patient satisfaction, overall patient experience, and the effectiveness of new treatments or protocols.
   • Quantitative: We'll talk about how to measure progress using hard data, such as the number of new patients, patient recovery rates, and frequency of specific procedures.
4. Assessing Marketing Objectives:
   • Qualitative: Discussing qualitative measures like brand perception, patient testimonials, and the response to marketing campaigns.
   • Quantitative: Analysis of quantitative measures including website traffic, conversion rates, social media engagement, and return on investment (ROI) for marketing initiatives.
5. Making Sense of the Data: How to analyze and interpret your results so far, from setting up data tracking systems to understanding what your data is telling you.
6. Adjusting Your Goals: Advice on what to do if you're not meeting your goals: when to pivot, when to persevere, and how to make smart adjustments to your strategies.
7. Planning for the Next Half of the Year: Tips for making the most of the rest of the year, using the information and insights gained from your mid-year check-in.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin 
explore the significance of celebrating milestones and implementing traditions in a podiatry practice. They provide insight into how these practices can improve office culture, encourage team building, and even enhance marketing efforts.

Key Topics:

Celebrating Milestones

1. External Milestones:

• Celebrating years in practice: Our hosts discuss the importance of recognizing the longevity and success of the business.
• Welcoming new team members: Acknowledging the growth of your team and the unique skills new members bring to the practice.
• Opening new locations: Highlighting the expansion of your business and how it allows you to better serve the community.

2. Internal Milestones:

• Staff turnover rates: Recognizing improvements in employee retention.
• Patient numbers: Celebrating increases in patient numbers, showing growth and trust in your practice.
• Orthotic numbers: Commemorating the number of custom orthotics prescribed, indicating the delivery of effective solutions to patients.
• Decreased no-shows and cancellations: Saluting improvements in patient reliability and engagement.

Implementing Traditions

1. Celebrations:

• Celebrating team and business birthdays: Creating a sense of community and showing appreciation for your team.
• Hosting an annual Christmas Ham and Egg breakfast: An end-of-year get together to build camaraderie and have a little festive fun.New

2. Team Member dinners:

• Acknowledging new additions to the team and welcoming them into your practice's culture.

3. Sporting events:

• Engaging in local sporting events like the Ironman triathlon to promote team building and community involvement.

Our hosts also discuss how these celebrations and traditions can be leveraged in your newsletters and other forms of communication with referrers and the community. They provide practical advice on using these moments to share your practice's story, deepen relationships, and connect with your audience.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy. 

Tyson shares his experiences with the Cairns Taipans' basketball team and other local sports events, explaining how these investments can enhance team building, foster professional relationships, and generate referrals. They emphasize the importance of having a clear game plan, selecting the right guests, and ensuring agreements are well-documented. 

Tune in to learn how sports can be a powerful tool in business marketing and team camaraderie.

✉️ CONTACT

jim@podiatrygrowth.com

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin explore the importance of finding the intersection of your skills and experience to achieve professional satisfaction and grow your ideal podiatry practice. Learn how to identify your unique value proposition and leverage it to unlock new opportunities for success in your field.

Join Jim and Tyson as they discuss the following essential steps to help you navigate this journey:

1. Assessing your skills: Understanding your strengths, areas of expertise, and tasks you excel at to build a strong foundation for your career.
2. Evaluating your experience: Reflecting on your past job experiences, projects, and other work-related activities to gain a deeper understanding of your professional journey.
3. Identifying common themes: Discovering the overlap between your skills and experience to pinpoint your unique value proposition and professional offerings.
4. Focusing on roles that align with your skills and experience: Targeting job opportunities and projects that resonate with your expertise and interests to maximize professional satisfaction and growth.

Throughout the episode, Jim and Tyson share valuable insights, practical tips, and real-life examples from successful podiatrists who have embraced the power of their skills and experience to build thriving practices. Don't miss this chance to elevate your podiatry practice and find professional fulfillment by harnessing the intersection of your skills and experience!

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community.

They cover various topics, including the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities like speaking engagements.

The conversation also touches upon respectful online interactions, the evolution of medical equipment marketing through social media, and the benefits of online platforms in building connections and collaborations across the podiatry profession.

✉️ CONTACT
jim@podiatrygrowth.com

Every team member of a podiatry clinic has superpowers. As the practice owner, you are obligated to motivate and pull the best out of each of them. By doing so, your patients will notice and benefit from these efforts.

Hidden vs. Happy Super Hero:

• Hidden Super Heroes are usually frustrated
• Happy Super Heroes, don't hide.

Tasks that can be taught and delegated to your team:

• Blog Writing
• Video editing
• Audio recording
• Graphic design (Canva)
• Social Media

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing purposes. They delve into integrations with other platforms, automating patient reminders, creating targeted recall campaigns, patient education, and gathering valuable patient feedback. They also explore the potential of EMRs in generating reviews and making the most of what an EMR system can offer to improve the efficiency of a podiatry practice.

✉️ CONTACT
jim@podiatrygrowth.com

Podiatry clinics may have to let certain patients go in order to make room for more ideal patients, who are likely to have better outcomes and comply with treatment plans. 

This can be a difficult but necessary step to improve the quality of care, reduce stress and burnout among staff, and create a more positive work environment.

Here are some of the benefits of letting certain patients go:

• Improving the quality of care provided to patients
• Reducing stress and burnout among staff
• Creating a more positive work environment
• Improving patient satisfaction
• Growing the practice through positive referrals
• Improving the clinic's financial stability
• Improving efficiency and reducing workload for staff

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

A lot of podiatry clinic owners look at their marketing budget as cost. With little understanding of the awareness generated or the return on investment it creates, it fees like a number that should be lower. But by understanding your current stage of practice and the value delivered by a solid marketing plan, you'll be in a better position to determine the right budget for you and your practice.

In this episode, we'll discuss the concepts of:

• DIY vs. Delegate
• Time vs. Money
• Put some real numbers for monthly marketing budgets that make sense and drive awareness of the foot and ankle care you provide.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs. Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of larger agencies. In conclusion, they highlight the importance of clinic owners considering their specific needs and objectives when choosing a marketing service provider.

✉️ CONTACT
jim@podiatrygrowth.com

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising.

The Difference Between Search and Display Advertising
To kick things off, we provide a clear understanding of the difference between search and display advertising. We highlight how each can have a powerful impact on the visibility and success of your podiatry clinic, and how to discern which one is right for you.

When a Podiatry Clinic Should Use Search Advertising
We take a deep dive into the world of search advertising, illustrating its unique advantages for podiatry clinics. We talk about intent-based targeting, discussing how you can reach potential patients who are already actively searching for your services. Additionally, we cover why search advertising generally tends to yield higher conversion rates and the impact of local relevance in search queries.

The Limitations of Search Advertising
However, search advertising isn't always the best solution for every situation. We'll discuss some scenarios where the use of search advertising may be limited.

When a Podiatry Clinic Should Use Display Advertising
We then switch gears to explore the potential of display advertising for your podiatry clinic. Display advertising is a fantastic tool for brand awareness, allowing you to keep your clinic top of mind for potential patients. We explain how it can effectively target specific demographics and how you can use it for remarketing to reach people who have already interacted with your business.

Case Studies and Examples
To wrap things up, we'll share real-life case studies and examples of podiatry clinics that have successfully utilized both search and display advertising. These practical examples should give you a clear idea of how to implement these strategies in your own practice.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin 
delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don’t knock on your door, sometimes you have to go out and create them!

• The Powell River Experience (2018):
  • How did this speaking opportunity in Powell River come about?
  • The inspiration from an out-of-town speaker at Cairns Chamber of Commerce.
  • The intrigue of an unknown speaker and how it brings in a crowd.
  • The strategic move to replicate this in Powell River.
  • The power of a simple email and the positive outcome.
  • The promotional value of being featured as an Australian Author in the local paper.
  • Networking opportunities: 50 attendees, including the Mayor.
• Major Takeaway:
  • Waiting passively? Time to get proactive and create your own chances.
  • Embrace the possibility of hearing a 'NO', but also the potential of a 'YES'.
• Pushing the Envelope in Public Speaking:
  • The importance of marketing yourself and your valuable podiatry message.
  • Possible platforms: Local Rotary, Chamber of Commerce, and even broader platforms for the profession.
  • Move beyond the comfort of anonymity and waiting for invitations.
• Leverage Social Media:
  • Showcase photos of yourself speaking, creating further credibility.
  • How a single photo from Powell River led to an invitation from the Australian Practice Managers Association.
• Observations:
  • Ever wonder why some podiatrists seem to be everywhere, speaking and sharing? It’s not just luck; it's strategy.
• Conquering the Fear of Public Speaking:
  • Accept that public speaking isn't everyone's cup of tea, but it’s a skill that can be developed.
  • Start small, focusing on topics you're confident about.
  • Hosting in-clinic info sessions for familiar faces (your patients) as a great starting point.
  • Gradually expand your audience, from local physio groups to doctors.
  • Stick to what you know, perfect it, and then diversify.
  • Personal Experience: How a series of fifteen-minute talks on orthotics and materials led to increased confidence and patient referrals.

Whether you're a seasoned speaker or a beginner, there’s always room to grow and create new opportunities. Tune in and learn how to carve your path in the speaking arena.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. 

They discuss the pros and cons of personalized versus automated review requests, highlighting the importance of patient feedback in building trust and enhancing your online presence. Learn how to choose the right method based on your clinic's size, staff, and goals. 

Whether you're a newly established practice or a growing clinic, this episode provides valuable insights on efficiently collecting meaningful reviews that can boost your search rankings and attract more patients.

✉️ CONTACT

jim@podiatrygrowth.com

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for marketing. While Google's prominence is undeniable, putting all your marketing eggs in one basket has its share of perils. This episode aims to shed light on these challenges and present alternative strategies to ensure consistent and effective visibility for your practice.

Inside This Episode:

1. Google: A Blessing and a Potential Curse:
   • Delve deep into the prevalent dependence on Google for marketing. Understand its advantages and the lurking pitfalls that might jeopardize your online visibility.
2. The Risks Lying Beneath:
   • From unpredictable Google algorithm updates to the surge in competition and climbing ad costs, we'll dissect the vulnerabilities of an over-reliance on this search giant. And of course, we introduce the lifeboat in this scenario: marketing diversification.
3. The Power of Diversified Marketing:
   • Learn how casting a wider net can reap manifold benefits. From tapping into fresh audience segments to mitigating risks, it's time to understand why diversification isn't just smart – it's essential.
4. Beyond Google - The Vast Horizon:
   • We unpack alternative platforms tailored for podiatrists. Discover the potential of Bing, Yelp, HealthGrades, and more. It's a big digital world out there – time to explore!
5. Content and Your Website: The Undying Allies of SEO:
   • Delve into the world of content marketing and the significance of a robust website. Learn how both play a pivotal role in enhancing your SEO game.
6. The Magic of Email Marketing:
   • The age-old strategy that never fades. Understand how email marketing can be your secret weapon for patient retention and nurturing enduring relationships.
7. The Future Wave: Local SEO and Voice Search:
   • As technology evolves, so should your strategies. We dive into the growing relevance of local SEO and voice search in the podiatry marketing realm.

If you've ever felt the tremors of a Google update or struggled with escalating ad costs, this episode is your playbook for a more stable, diversified, and effective marketing approach.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing. See you in the digital realm!

Is ChatGPT a lot of hype or are there some practical uses for you, your clinic, and our profession?

Here are some potential ways to implement ChatGPT into your practice:

• ChatGPT can assist in automating repetitive tasks such as scheduling appointments, answering frequently asked questions, and providing patient information.
• With the ability to understand natural language, ChatGPT can provide personalized responses and improve the overall patient experience.
• ChatGPT can also assist in managing patient records and providing relevant medical information to the podiatrist, allowing for more efficient and accurate diagnosis and treatment.
• By integrating ChatGPT into the clinic's workflow, the podiatrist can focus on providing high-quality patient care, while ChatGPT handles administrative tasks.
• In addition, the use of ChatGPT can also help to reduce the workload of staff and increase the overall efficiency of the clinic.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin share practical, time-efficient marketing strategies for podiatrists. Learn how to turn routine activities into marketing opportunities, leverage social media platforms like Facebook, Instagram, and LinkedIn, and effectively engage with your local community. 

Discover tips on tagging businesses, sharing your practice, and balancing personal and professional narratives. The episode also covers building strong patient relationships through personal stories and using creative tactics such as hashtags and cross-promotions. Tune in to unlock free marketing ideas, boost your visibility, and grow your practice effortlessly!

✉️ CONTACT

jim@podiatrygrowth.com

A few of the topics we discuss include

• How to define a Professional Referrer?
• Understand Professional Referrers' referring habits 
• Knowing that your professional referrers see the same marketing as your patients.
• Maintaining the relationship is up to you. 
• The benefits of personal visits
• And a whole lot of other valuable tips and ways of providing value to your professional network of referrers 

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Whether we're aware or not, the actions we take inside and outside our clinics send a message about the foot and ankle care you provide. A proactive approach to marketing can grow your practice and allow you do more of the work you love.

• Why advertising isn't the same as marketing? 
• Marketing is advertising, selling, and delivering products/services.
• From the time you wake up to the time you go to sleep, you're marketing your business, it's not just 9 to 5.
• 3 Types of Marketing - 1. Paid, 2. Partnerships and 3. Content
• 3 Levels of Marketing - Meta, Strategic, Tactical
• 5 Common Marketing Myths

✉️ CONTACT
jim@podiatrygrowth.com

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the importance of innovation and differentiation in the field of podiatry. They challenge you to ask yourself: Are you merely imitating what's already out there, or are you bringing something unique to the table?

This lively discussion encompasses several key aspects of establishing a distinctive podiatry practice, such as:

1. Identifying and understanding your competitors: Who are the other podiatrists in your area, and what services do they provide? Are they all delivering the same offerings in the same manner?
2. Defining your difference: What sets your business apart? What special skills or equipment do you possess that your competitors do not?
3. Recognizing the importance of differentiation: If you can't differentiate your business from the rest, how will your patients, doctors, and physiotherapists do so? It's essential to present your practice as a unique entity in the crowded podiatry landscape.
4. Looking beyond the same old: Many clinics advertise in the same way, promoting general foot care, wart treatment, orthotics, ingrown toenail remedies, and diabetic foot care. While these are all vital services, how can you present them differently to avoid being just another 'boring' clinic?

As Einstein said, "You have to learn the rules of the game. And then, you have to play better than anyone else." So tune in and learn how to play the podiatry game differently, creatively, and effectively!

Don't miss this episode! Tune in for some innovative strategies to differentiate your practice from the competition, ensuring that you provide superior patient care while standing out in your marketplace.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, deep dive into the power of Google Search Ads for podiatrists. They explore why these ads are indispensable for online marketing, discussing topics like immediate visibility, competitive ranking, and actionable data insights. 

Learn how to optimize your budget, avoid common mistakes, and effectively reach your local audience through geotargeting and high-intent keywords. Additionally, the hosts compare the ROI of Google search ads versus Facebook ads, providing compelling reasons to choose Google for attracting ready-to-book local patients. Tune in to boost your podiatry practice’s online presence and growth.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of consistency in both personal and professional life. Jim reveals his word of the year, 'consistency,' and shares insights on how small, incremental efforts can lead to significant achievements over time. 

The conversation covers various aspects such as health, goal-setting, and maintaining balanced personal and professional relationships. Tune in for practical advice and motivational tips to help you stay consistent in your daily life.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways:

• Timing is Key: Capitalize on patient spending habits in December, as January might present financial challenges for them.
• Proactive Patient Outreach: Follow up with patients who've delayed appointments or are due for annual check-ups, like orthotics reviews or diabetic foot checks.
• Effective Communication: Use direct and engaging questions in emails to rekindle patient interest or confirm their decisions.
• Cross-Selling: Identify additional services or products that might benefit existing patients.
• Persistence Pays Off: Overcome the reluctance to 'annoy' patients; gentle reminders can be both beneficial and appreciated.

✉️ CONTACT
jim@podiatrygrowth.com

In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin ddelve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover how focusing on these micro-pillars can unlock your clinic's full potential and lead to exponential growth.

Join Jim and Tyson as they explore each of the six pillars – Professional Referrals, Non-Professional Referrals, Internal, External, Verbal, and Online – and share practical strategies for honing micro-pillars within each. Learn from their real-world experiences and success stories, as they provide valuable tips on how to implement these micro-pillars effectively in your clinic's marketing efforts.

Tune in to this empowering episode to elevate your podiatry clinic's marketing approach by mastering the art of micro-pillars. Don't miss this opportunity to transform your practice's growth trajectory with the expert guidance of Jim and Tyson!

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing. 

In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices. 

Here are some ways a podiatrist can build trust:

1. Provide excellent care: One of the most important ways to build trust with patients is by providing excellent care. This means taking the time to listen to patients' concerns, providing a thorough examination, and developing a personalized treatment plan that addresses their specific needs.

2. Establish rapport: Building rapport with patients is essential in building trust. Podiatrists should strive to make a connection with patients by showing empathy, understanding, and genuine interest in their well-being.

3. Communication: Effective communication is vital to building trust with patients. Podiatrists should communicate clearly and in terms that patients can understand, avoiding technical jargon. Podiatrists should also encourage patients to ask questions and address any concerns they may have.

4. Maintain a professional demeanor: Podiatrists should maintain a professional demeanor at all times, demonstrating their expertise and knowledge in their field. This includes dressing appropriately, being punctual, and treating patients with respect and courtesy.

5. Provide patient education: Providing patients with education about their condition, treatment options, and preventative measures can help build trust. By helping patients understand their care, they will feel more in control and confident in the treatment process.

6. Follow-up: Following up with patients after appointments can help build trust and show patients that their care is a priority. Podiatrists should check in on patients to see how they are progressing and address any concerns they may have.

Overall, building trust takes time and effort. By providing excellent care, establishing rapport, communicating effectively, maintaining a professional demeanor, providing patient education, and following up, podiatrists can build trust with their patients and grow their practice.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, dive into the concept of choosing a 'word of the year' for 2025. Tyson reveals his word of the year, 'contentment,' and discusses its significance in setting intentions and goals for the year. 

The conversation covers how a single word can guide daily actions, help make decisions, and keep one aligned with their objectives. Tune in to learn more about the importance of having a word of the year and how it can drive personal and professional growth.

✉️ CONTACT

jim@podiatrygrowth.com

Getting a lot of cold calls or spam emails from "marketing service providers"? In this episode, we discuss how to gather the right information and ask questions that will help you find an honest, capable marketing partner. 

• What is their approach to working with new clinics? Do they offer an initial audit/strategy to get to know you? Or jump into trying to sell you right away on all the services and offerings without learning about you or your clinic.
• We discuss and provide a list of important questions to ask when assessing potential marketing partners.
• Do they provide references or the track record of the podiatry clinics they work with now and in the past?

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Local Service Ads (LSAs) by Google, tailored specifically for podiatrists. They discuss how LSAs differ from traditional Google ads, their benefits, and potential drawbacks. 

They highlight scenarios where LSAs can be particularly beneficial, such as new practices, specialized services, and satellite locations. Tune in to explore how these ads could enhance your podiatry practice, increase visibility, and bring in high-quality leads while being mindful of cons like cost and patient overlap.

✉️ CONTACT

jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, emphasizing the importance of pricing strategies for podiatry clinics.

Through personal anecdotes, including a humorous story involving a motel's dynamic pricing during a storm surge, they illustrate supply and demand principles in action. The podcast also covers how podiatrists can apply these principles to their services, stressing that unique, high-quality services justify higher prices. The hosts encourage listeners to test the market by adjusting prices and monitoring the reaction, advising against fear of raising prices adequately and strategically to reflect the value provided.

✉️ CONTACT
jim@podiatrygrowth.com

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode of 'Podiatry Marketing,' host Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why it's beneficial to provide quality items, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and be an alternative to traditional business cards. They also delve into keeping swag environmentally friendly and tailoring it to suit the clientele. An insightful discussion for those looking for creative ways to promote their practices.

✉️ CONTACT
jim@podiatrygrowth.com

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin 
delve into an unconventional yet rich reservoir of inspiration: the world of whisky. The idea? To draw insights from successful businesses outside the podiatry sphere, particularly the exceptional branding genius of Ned Australian Whisky. Their Sounds of Origin and the Sounds of Bathurst limited edition bottles are not just about the spirit inside, but a symphony of branding, storytelling, and unique selling propositions. And guess what? They fetch a premium for it.

Delving Deeper into the Episode:

1. Drawing Inspiration from the Unexpected:
   • We begin by exploring the essence of Ned Australian Whisky's success. What makes them stand out? And more importantly, what can we, as podiatrists, learn from them?
2. Repackaging the Mundane:
   • Ned took the familiar and transformed it into something unique. Can your podiatry practice do the same? Dive into strategies that can help differentiate your services, making them uniquely yours.
3. Innovate and Differentiate:
   • How can you pivot, tweak, or revolutionize standard practices or offerings to resonate better with your target audience? It's not always about reinventing the wheel but adding your signature spin to it.
4. Whisky, Ideas, and Team Synergy:
   • Pull out a bottle of Ned's finest and gather your team. It's time for a brainstorming session! As you savor the spirit, let the ideas flow. Share, ideate, and see the magic that unfolds when creativity is paired with a touch of inspiration.

The core takeaway? Even a podiatry clinic can learn a thing or two from a bottle of whisky. It's about vision, uniqueness, and the drive to offer something more than the ordinary.

If you're thirsty for more knowledge (or perhaps just a dram of good whisky) and hungry for ways to set your practice apart, this episode is just the ticket. And as always, for more episodes packed with marketing wisdom and inspiration, tune into the Podiatry Marketing podcast at https://podiatry.marketing.

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/
🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this episode, hosts Jim McDannald and Tyson Franklin discuss the danger of complacency in podiatry marketing. They delve into the importance of continuous marketing efforts, even when business is booming. The hosts emphasize the concept of maintaining a proactive approach to marketing and investing in marketing strategies, regardless of the business size. They provide valuable insights, including tips on constant engagement, testing new methods, and keeping an entrepreneurial mindset. Additionally, they share experiences and observations about how complacency can lead to the stagnation or decline of the business. Whether you are a solo practitioner or part of a multi-provider clinic, this episode provides useful advice in marketing your practice effectively and avoiding complacency.

✉️ CONTACT
jim@podiatrygrowth.com

Google and online reviews are an immediate and authentic way to build your practice. A high star rating and the number of positive reviews help separate your clinic from the others in your local area. In this episode, we discuss:

• Why are online reviews important?
• How to ask for an online review?
• Which platform is best to start on?
• When to switch platforms?
• How to create a system of gathering reviews
• Share some concrete examples of how to solicit reviews (in locations where it's allowed)

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Why Email Marketing the best ROI of any marketing channel

• Internal vs External
• You own this list, not Google or Facebook who will hold you hostage
• Less than $200 per month for the software

Learn all the Do's/Don'ts

• Do ask for permission
• Don't spam
• Do create something helpful and valuable content
• Don't shill too much or hammer "Make Appointment Now" call to actions
• Do use patient testimonials & social proof
• Don't assume patients know the all care you provide

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the power and significance of authenticity in the world of podiatry marketing. Discover the dangers of wearing a facade and the inevitable judgment that comes when you’re in the public eye.

Inside This Episode:

The Mirror Test

• What does it feel like when someone who's consumed your content meets you in person? Are you living up to your marketed persona?
• The ideal: Being the exact same person on stage, in books, podcasts, and in a one-on-one chat.

Congruency in Business:

• Emphasizing the importance of consistency across all business touchpoints.
  • Team behavior matching the vibe of your marketing.
  • Answering calls in a manner that fits the ethos of your brand.
  • Patient greetings that are true to your marketed persona.

The Dangers of Dissonance:

• The pitfalls of pretending and the temporary nature of success built on inauthenticity.
• The inevitability of a facade crumbling.

Authenticity is Key

• The value of being yourself and the dangers of trying to be someone you’re not.
• The concept of "finding your tribe" - if not everyone resonates with your genuine self, find those who do.

Genuine ≠ Perfect

• The importance of understanding that authenticity doesn't equate to flawlessness.
• Embracing and showcasing imperfections as part of the genuine package.

Own Your Style

• The value of personal preference
  • Whether you lean casual in attire and communication or prefer the polished look of a suit and the formality of a tie - there’s a place for everyone.
• The energy and effort saved when you stop pretending and start living authentically.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this week's episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the importance of Search Engine Optimization (SEO) for podiatry clinics. They explain the concept of SEO and its relevance in the digital age, highlighting how it helps businesses rank higher on Google search results. The main talking points include the importance of regular updates to the Google Business Profile, the role of engaging content in answering customer queries, and how backlinks contribute to SEO. They also recommend some free tools like GT metrics and Mobile Moxie for beginners in SEO. Tune in to learn more about improving your podiatry clinic's visibility online.

✉️ CONTACT

jim@podiatrygrowth.com

In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying to do everything at an average level.

A podiatrist becoming a jack of all trades, or someone with a broad range of skills and knowledge across different areas can have some downsides. Here are a few potential drawbacks:

1. Lack of specialization: A podiatrist who becomes a jack of all trades may have a broad range of skills, but they may not be an expert in any one area of podiatry. This can make it challenging to attract patients who are seeking a specialist in a specific area of foot or ankle care.
2. Burnout: Trying to keep up with a broad range of skills and interests can be overwhelming and lead to burnout. A podiatrist may feel pressure to stay on top of all the latest trends and developments in many fields, which can be exhausting.
3. Time management: Trying to keep up with a broad range of skills and interests can take a significant amount of time and resources. This can make it difficult to manage a busy practice and still provide high-quality care to patients.
4. Lack of differentiation: You may appear to patients as very similar to every other foot and ankle care provider. Those who set themselves apart can receive the recognition they deserve for their skills and contributions.
5. Diluted focus: Having a broad range of skills and interests can make it difficult to stay focused on long-term goals or projects. You may find yourself constantly switching between tasks and projects, which can make it hard to achieve significant progress in any one area.

Overall, being a jack of all trades can be beneficial in some ways, but it's essential to balance your broad range of skills with a deep understanding of the specific areas of podiatry. Specializing in a few areas while maintaining a broad range of knowledge and skills can help you provide the best patient care.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

In this lively episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the importance of focusing on podiatry services you enjoy and do well. Tyson shares his disdain for home visits and nursing homes, humorously recounting anecdotes that led him to stop offering these services in his practice. 

They emphasize the value of being honest with employers about your preferences and not marketing services you dislike. They also reflect on the importance of niching down in podiatry for a more fulfilling and successful career.

✉️ CONTACT

jim@podiatrygrowth.com

Examples of Non-Professional Referrers who can have your business cards, clinic info brochures and help raise awareness of your practice include:

 - Shoe stores
 - Sport stores
 - Pharmacies
 - Gyms
 - Massage Therapists
 - Health food stores
 
Don't limit yourself to the obvious - think outside the box.
 - Real Estate offices (new people moving to town)
 - Hotel & Motels (be added to their directories)
 - Legal and Financial businesses (Referrals and paid talks)
 - Coffee Shops: Big Opportunity - 1) Sponsor Coffee, 2) Voucher for patients.

Treat them as well as your professional referrers
 - Add them to your database
 - Send them your newsletter
 - Give them bottles of wine
 - Invite them to lunch, dinners, info evenings

Important to note with shoe stores
 - More than likely they already work with another podiatrist in the area, so don't immediately give them bundles of business cards, brochures etc. until you establish a bit more of a relationship.
 - Don't be afraid to ask them, "who do you currently refer to"
 - If they say no one, OFFER in-house training, etc.
 - If they decline, more than likely to do work with a podiatrist already.

Most importantly, these relationships need to be reciprocal, not just one-way traffic. Focus on creating value for them as well and make it be win-win.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify the existing dynamics of your practice, but how can you be sure that it's bringing in the desired results?

What You'll Learn:

• Testing and Measuring Everything: Uncover the importance of testing and measuring every aspect of your marketing strategy. We’ll guide you through the processes that will help you determine the efficiency of your tactics.
• Marketing as an Amplifier: Discover how marketing can intensify what’s already there. If there’s a facet of your practice you’re not fond of, it's time to change it. We discuss how marketing can highlight the best and sometimes the worst, and why it’s crucial to refine before you amplify.
• Making Informed Changes: We emphasize the importance of making one change at a time. Learn why this is critical to measuring the impact accurately without overwhelming your audience or your team.
• Refining the Elements: Get insights on tweaking the different elements of your marketing – from headlines and photos to copy and colors. Find out which changes can make a significant impact and how to test these effectively.
• Understanding Your Platforms: Are you reaching your patients where they are? We'll discuss how to identify the right platforms for your target audience and how to align your marketing strategies with where your patients are most active.

For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.

Tyson Franklin and Jim McDannald, discuss ways you can make patients aware of all the great foot and ankle care you provide.

Some of the topics discussed include:

• Patient info folders and brochures
• We’re on Facebook 
• Patient Receipts
• Newsletters
• Email database
• Reactivating patients

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the essential components of starting a private practice and the crucial things every podiatrist should know before embarking on this journey.

Here's a quick rundown of what we discuss:

1. Business and Financial Planning: 
You didn't become a podiatrist to run a business, but private practice demands it. We break down the importance of having a robust business plan, understanding basic finance principles, securing the right insurance, and planning for growth.

2. Legal and Regulatory Requirements:
Keeping up with legal and regulatory changes can be daunting. In this segment, we address crucial legal aspects like credentialing, licensing, health laws, and malpractice insurance.

3. Practice Management:
Effective practice management is critical for success. We discuss hiring the right staff, implementing efficient processes, patient scheduling, and maintaining top-notch patient care.

4. Networking and Referral Relationships:
Referrals are a lifeline for private practice. We discuss the importance of networking with other healthcare professionals, nurturing referral relationships, and establishing your practice within the medical community.

5. Marketing and Patient Acquisition:
Last but certainly not least, we delve into the art of marketing your practice and attracting new patients. From creating a website to leveraging social media, local SEO, and patient testimonials, we explore various marketing strategies that work for private practice.

This episode is packed with valuable insights, so whether you're thinking about starting your private practice or you're already running one and looking to improve, this episode is a must-listen.

If you find this episode useful, please share it with your colleagues or leave us a review on your favorite podcast app. Your feedback helps us continue to bring you the most relevant and impactful content.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.

As a podiatrist, providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is improving.

Marketing plays a key role in this process as well. By using effective follow-up sequences, you can nurture your relationships with patients and keep them engaged with your practice.

There are several ways to implement follow-up sequences:

• Letters: Sending personalized letters to your patients can be a great way to keep them informed and engaged with your practice.
• Postcards: Similar to letters, postcards are a quick and easy way to stay in touch with your patients and provide them with helpful resources.
• Emails: Email is a convenient and cost-effective way to stay in touch with your patients and provide them with updates and information about your practice.
• Links to videos: Providing patients with links to educational videos can be a great way to provide additional support and resources.
• Webinars: Hosting webinars or online workshops can be a great way to engage with your patients and provide them with valuable education and resources.

Remember, the goal of follow-up is to improve the care provided to your patients and grow your clinic. Don't underestimate the power of staying connected with your patients and providing them with the support they need.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing 

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin 
delve deep into the buzzing world of social media to uncover the potential of Threads for your clinic's digital marketing strategy.

Episode Highlights:

• Introduction to Threads: Unwrap the essentials of Threads, a platform that seemingly combines the brevity of X (Twitter) with the visual appeal of Instagram. Understand its key features and how it differentiates from the rest of the social media pack.
• Threads' Purpose: Does Threads aim to be the next Twitter? Or does it have a different goal in sight? We analyze its place in the ever-evolving digital world and its potential implications for your podiatry clinic.
• Should You Dive In?: With a plethora of platforms available, it's imperative to prioritize. Discover whether Threads should be on your radar or if your marketing efforts would be better spent elsewhere.

Whether you're a tech-savvy podiatrist or a digital novice, this episode will equip you with the knowledge to make informed decisions for your clinic's marketing journey. 

For more insights, strategies, and all things podiatry marketing, continue to tune into more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.