Explorez tous les épisodes de Podcasting Made Simple
Plongez dans la liste complète des épisodes de Podcasting Made Simple. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
Rows per page:
50
1–50 of 328
Date
Titre
Durée
03 May 2022
What's Happening in The Podcasting Industry | Travis Albritton
In this State of Podcasting address, podcasting industry expert and legend, Travis Albritton (From Buzzsprout), shares his insights into where the industry has come from, what's happening today, and where it's heading in the future. In addition, Travis shares some great upcoming resources and tools to simplify the entire podcasting process!
There are 2.5 million podcasts. However, only 426k are active. That means only 17% of podcasts are active, and here's the scary part, out of that 17%, only 10% will still be podcasting in 365 days from now. In this talk, Alex Sanfilippo shares the 5 main reasons that podcasts fail and how you can position yourself to be part of the 10% year over year that not only survive but also thrive in the podcasting world!
In this episode, you'll learn Jesse Cole's 5 part framework that explains how to be a "Relatable Authority," along with the significance of being bold and authentic in your messaging and creating a memorable conversation. Ultimately, you'll discover how to cultivate an engaging podcasting environment for you and your guests that your audience will love! MORE FROM THIS EPISODE:HTTPS://PODMATCH.COM/EP/174
17 May 2022
Selling High Ticket Offers Via Podcast Guesting | Claudia Garbutt
In this episode, Claudia Garbutt explains how to use your podcast as a strategic tool for growing your business by going from the best-kept secret to the go-to expert in your industry. You'll learn how to use your podcast to create instant authority, increased visibility, and a continuous supply of qualified leads!
Most podcasters would like to see a financial return for the countless hours of effort they pour into their shows. And yet few ever manage to do so. Sometimes, the problem is that their shows aren't that good. And yet, more often than not, even fantastic shows struggle to grow and monetize effectively. So what gives? The problem is that most podcasters don't understand the role their podcast is best suited to play in their marketing system and, as a result, are stuck trying to jam a square peg into a round hole. In this episode, Jeremy Enns will help you understand how to set yourself up for more growth, sales, and impact by using your show in the role where it can truly shine!
When you use soundbites and they are executed correctly, they differentiate you as a podcast guest and powerfully improve the interview so listeners are engaged, the host is impressed and your content can easily be repurposed and referred to. Soundbites make you sound professional and help you clearly define your message so that you speak to your target audience, gain popularity in podcasting, and have growth in your business. Listen to Michelle Prince as she discusses the importance of soundbites and how to be a successful podcast guest by using them.
No one likes rejection. Yet, many podcast guests are being rejected every day. In this episode, Tonya and Michael from BrandFace reveal 6 common reasons you may be getting rejected, and exactly what it will take to fix those issues and get to the top of the guestlist for your most sought-after podcast appearances.
Getting on the top charts affects your influence and your bottom line. Adam will share how he's seen dozens of shows literally get ranked in the top charts by following these 5 simple steps, and give you the formula you need to use to grow your audience today. Algorithms either work against you or, if you're smart, they can work FOR you. Triggering the podcast algorithms can actually give you the listenership and visibility you need to leave your legacy and monetize your show. Adam will share the 5 simple steps he has used to get dozens of podcasts to rank on the top charts. It's easier than you think and the benefits pay tremendous dividends. Since podcast platforms know nearly 90% of podcasts quit before 10 episodes, it's become very challenging to get their attention and let them know you're here to stay and you've got a lot of value to give. Adam has found that there are 5 things any podcaster can do to increase their visibility and even trigger the podcast algorithms. By using them, in the right order, Adam's seen dozens of podcasts go from zero to hero. The added exposure could increase your impact and your income.
Most authors have no idea how to successfully launch their book using podcast appearances. In this session, Christine McAlister will cover crucial components like: How much time do you need to do a podcast tour? How do you cover your key topics without sounding like you’re reading a script? What do you offer at the end of an interview? How do you identify the shows that will actually sell books? Get ready to learn 5 simple steps to make the most of your podcast book tour!
Join in as Andy Wang explains different ways that he's landed big-name guests since launching his podcast. In this episode, you'll learn strategies and tactics for booking more prominent and more experienced guests for your podcast. Andy shares his outreach methods, who to contact, and helpful resources.
You are guesting on podcasts but your authority, leads, and conversions aren’t growing as quickly as you’d like. Discover the podcast guest tracking system that will help you leverage your interviews and optimize results. Join as Lyndsay Phillips shares the system she uses for her clients that tracks what shows they’ve pitched, recorded, and gone live. No more wasted time, or opportunities that disappear into a black hole! Plus learn an easy way to test what types of shows are bringing in leads and ideal clients. These statistics are gold!
Most podcasters don't have a huge audience. But they still want to make an impact and sell their services using this platform. Listen as Ina Coveney shares how she was able to monetize her business to 6 figures without ever cracking the 1K follower mark on any social media platform. In this talk, Ina explains how to position yourself for success with only a tiny audience.
In this keynote interview, Alex Sanfilippo interviews Jordan Harbinger about his podcasting journey. Jordan shares about how he got started, the struggles he faced along the way, and ultimately what has led him to the success he has seen today with more than 15 million downloads on The Jordan Harbinger Show every month! Get ready to be challenged and inspired by podcasting industry celebrity, Jordan Harbinger!
In this episode, Alex Sanfilippo shares something that has been bothering him about the podcasting experience; on both sides of the mic. And it's that there's a lot of friction involved with podcasting and life when it comes to balance. Alex shares an alternative way to view, produce, and share your podcast. He calls it, "frictionless podcasting" and shares ways to make podcasting a natural, long-term part of your life that will lead to less stress but more fulfillment.
In this keynote episode, Todd Cochrane (Founder of Blubrry Podcasting and one of the first 40 podcasters ever) delivers The State of Podcasting Address for PodPros Q3, which contains details of the past, present, and insights into the future of the podcasting industry. Additionally, Alex brings up the topic of podcast listenership, which leads Todd to share an inspiring story about how we never know who's listening. This is a notetaking-worthy conversation that you won't want to miss!
In this episode, Steph Taylor shares three main things, 1) Why a digital product is the perfect low-risk monetization strategy, whether you're a seasoned podcaster or just starting out. 2) What makes a good digital product in 2022 and how to develop a profitable digital product idea, even if you're not an "expert" in anything. 3) Why you don't need to build a library of products—it only takes one digital product to totally change the trajectory of your business, for real. This strategy is how Steph turned a $197 product into $750,000 of sales in under 12 months.
In this episode, Kay Suthar will share with you the top 3 proven and tested methods that have benefitted several other Podcast Guests. You will learn how to become confident as a Guest, the do's and don'ts of appearing as a Guest on Podcasts, and how to get the host to invite you back on their Podcast, again and again! And ultimately become a Sought-After podcast guest with hosts chasing you down!
Your podcast is your platform. But it shouldn't be your only platform. In this episode, Michael DeLon explains how podcasters can amplify their leadership position by creating a book without writing a word. You speak on your podcast and you should use the same process to create your book. As a thought leader, you need to stand out in the crowded podcasting space. Being an Amazon best-selling author of your own book is the fastest way to accomplish that. But doing it on your own takes a lot of time, effort, and know-how. Make the process as simple as possible by speaking your book, instead of writing it. It's the fastest, easiest, and most enjoyable way to become an author!
Deconstruct and reimagine the podcast marketing processes you think you understand. Podcasting profitably today is the opposite of everything you’ve ever learned. In this episode, Chris Williams challenges us to take a step back and see what’s really going on behind the microphones of the best high-ticket sales and lead gen hosts and guests in podcasting.
What's your favorite coffee shop or your favorite restaurant? Where do you get your haircut? What nonprofit in your town do you support? Everyone has those places in their community but the stories of those people tend to get overlooked. In this episode, Mike Ham explains that as podcasters, we tend to chase the big-name guest or the national audience, but there is real power in being THE person in your community giving a voice to places in your backyard. Are there challenges? Of course, but the rewards are endless.
One of the most useful and important books ever written on connecting and influencing people was Dale Carnegie's How to Win Friends and Influence People but it's old, the examples are old and even the modernized version is old. In this episode, Johnny Ball goes through key principles from How to Win Friends and Influence People that apply to us in the world of podcasting that we could be using to land more appearances and deeper networking connections and how we can use them in 2022 and beyond.
In this episode, Wade Galt shares what he’s learned about inspiring his podcast guests to share their interview episodes with Wade on their social media while he builds relationships with them. It can be very frustrating to invest hours of time and hundreds of dollars or more into an episode, only to have it receive little or no support from the person you interviewed. Wade shares how to create a promotional experience for your guests that goes above and beyond their expectations, so they are excited to share your episode and promote it as best as they can while you receive maximum exposure and downloads.
Feel like you’re giving away your best content inside every interview, but still not getting the ROI you want for your time invested? In this episode, Courtney Elmer helps us discover how to tap into the power of listener psychology and structure your content in a way that compels someone listening to take action, so you can convert more listeners into leads and get the most out of every interview. If you're ready to skyrocket listener engagement, welcome a steady flow of new leads, and FINALLY, experience what it’s like to be one of those guests people can’t stop raving about — this is for you!
In this episode, Ash Borland dives deep into how podcasts can use live streaming to their advantage. Not only as a time-saving production tool but also as a way to engage with and build a community around their podcast!
In this episode, Jem Fuller dives deep into the idea that being a podcast guest is not about you. Although this sounds counter-intuitive, it's about getting out of your own way, to serve the greater good of the conversation. This understanding frees you up from any self-consciousness, to create a more free-flowing and engaging conversation.
Jasmine Star is one of the most successful podcasters in the world. But, she started with no listeners, just like the rest of us. In this episode, Jasmine shares her podcasting experience and how she's achieved so much success; both as a podcast guest and a podcast host.
As the landscape for podcast hosts continues to evolve in change, are we keeping humans in mind? With all the tools and automations being used in the podcast industry, in many ways, we’re creating episodes for robots instead of for humans. When is the last time you asked yourself, “Would a human enjoy what I’ve created?” For many of us, we’ve forgotten the importance of the human touch. In this episode, Alex Sanfilippo shares the future of podcast listeners and how they’re changing as quickly as the way we’re changing how we create content. Get ready to learn how to podcast for human listeners in this evolving form of content!
In this episode, Alex Sanfilippo and Tom Rossi talk through the current state of the podcasting industry. Get ready to learn some encouraging stats and facts about the podcasting industry that most podcast hosts (and guests) aren’t aware of. Get ready to learn more about where podcasting is heading and why it’s the best time ever to be involved in the space!
In this episode, Melanie Benson shares 5 strategic steps for how her podcast has been able to reach the top 1% of all podcasts on Apple. Melanie explains why getting your show into the top 1% matters as an authority builder and how it helps you break “the best-kept secret” syndrome that so many of us get trapped in. By following Melanie’s system, you’ll immediately begin seeing your show grow and reach the top 1% before you know it!
Thousands of people do podcast interviews, but how do you stand out on a show from anyone else in your industry? How do you prioritize your ideas in a way that makes people feel like they have much to learn from you? In this episode, Brenden Kumarasamy covers how you can share unique ideas on a podcast to stand out from all a host's previous guests on their show.
Influence and social authority are most visible with connective placement. Sharing the mic or stage (aka podcast platform) with people of name recognition can enhance your listenership, viewership, and personal branding recognition. But do you ever consider the connection between you and the guest themselves rather than just numbers, listens, and podcast growth? What if your show was one to be remembered? What if your show became an asset to them? In this episode, you’ll learn how Tamra Andress and her team make an impact with the top .3%, 4-year running show, The F.I.T. in Faith Podcast, by bringing on celebrity and influencer guests.
Want to learn how to grow your podcast and share your message with more people? You could be getting paid to speak — all while building your existing business and growing your podcast audience. In this episode, Grant Baldwin is here to share why you should consider becoming a paid speaker, how to get started, and plenty of tips and tricks he learned while earning over $2 million from 500+ paid speaking gigs worldwide.
Do you ever feel like your podcast content suffers because you don't have the time to keep up with your production schedule? We've all been there: up until 2am working on an episode that is supposed to go live in just a few hours. What if it didn't have to be that way? In this episode, Kate Erickson explains how she breaks down the exact system you need to create consistent content for your podcast.
In this episode, Kendra Swalls explains why you need to have great media-approved headshots and other marketing photos of yourself and how they will help set your brand apart. Whether you’re a podcast host or a podcast guest, having high-quality photos of yourself will immediately boost your legitimacy and set you apart from others in your space. Additionally, Kendra is going to share some simple ways to get great photos, so you won’t have to hire a professional photographer every time you need updated photos!
Based on a survey of 1,076 podcasters, there are 3 distinct marketing tactics higher-income podcasters are doing that lower-income podcasters are not. If you’re struggling to grow and monetize your show, these three marketing tactics are just what you’ll need! In this episode, Deirdre Tshien will share the 3 tactics you need to start implementing now (and they’re easier than you think) so you can begin exponentially growing your podcast!
Guesting on podcasts is an art and one that can boost your business if done well. In this episode, podcast executive producer Sara Lohse shares her best practices for selling yourself on podcasts without sounding like you're selling anything at all. You'll learn to become a better guest who shares valuable information instead of selling yourself. Get ready to learn to lead with value instead of a sales pitch!
There are people who already love your podcast; they just don't know it exists yet. Growing your podcast audience is hard if you just wait for them to find you. But when you control who learns about your podcast and are able to find the people who really want to share it, you change the narrative. In this episode, Dan R Morris shares his effective strategy for growing your audience by finding your future fans instead of waiting for them to come to you. There are thousands/millions of people with a vested interest in sharing your episodes; let's get your show in front of them!
We all intuitively understand the value of being a podcast guest, but without a strategic plan in place that intentionally transforms cold audiences into raving fans, and raving fans into premium buyers, this haphazard podcast guesting thing you're doing is a TOTAL waste of your time and energy! In this episode, Kelly Mosser will teach you exactly how to launch your strategic Podcast Tour that doesn't just get you booked onto great shows, but also drives meaningful brand awareness and revenue into your business.
In this keynote episode, Pat Flynn shares how he’s been able to build the Smart Passive Income empire and beyond through one simple focus: Turn your podcast listeners into superfans. Join as Pat explains how to take listeners through the 4 phases of the Pyramid of Fandom. Take listeners (Whether they’re listening to your podcast or if you’re a podcast guest) from casual interactions all the way to superfans! Spoiler: Everything Pat Flynn shares in this episode starts from a place of serving others!
Discoverability is essential for any podcast to become successful, but many hosts struggle to get it right. There are three basic things that every podcast host needs to be doing if they want their show to grow organically. These three points also matter for podcast guests because guests should only be on podcasts that are discoverable by listeners. In this episode, Alex Sanfilippo shares the three key actions every podcast host should take to ensure their show's long-term growth and success!
Listen in as Alex Sanfilippo and Tracy Hazzard, Founder of Podetize, as they discuss how Tracy turned her podcast into a major success and how she was able to generate millions of dollars through podcast guesting appearances. Tracy shares her insights on the evolving landscape of podcasting and the strategies that are essential for hosts and guests to thrive in this rapidly evolving industry. Get ready to learn more about the future of podcasting and why now is the best time to get involved!
In this episode, Michael Whitehouse explains how he generated $37,000.00 in sales through his podcast, that only had 28 listeners! Join us as Michael shares the framework for how podcasters can turn a show with a small audience into a lucrative revenue source without spending any money beyond the cost of hosting the podcast. Get ready to learn how to attract high-quality leads and convert them into paying clients using only your podcast!
Podcast guesting can be a frustrating experience when you're not generating consistent sales for your online business or building meaningful relationships. The good news is the right strategy can make podcast guest appearances highly profitable, personally rewarding, and fun! Dustin Riechmann details a proven 5-step framework and real-world case studies that you can use to generate 6-7 figures in sales in 12 months, leveraging podcast guesting the smart way.
Are you tired of feeling burnt out, struggling with podfade, and embarrassing yourself by forgetting to include the audio player on your podcast blog posts? Having a system in place is crucial for staying organized, motivated, and on top of all the various tasks involved in podcasting. In this episode, Angela Kelly Smith explains how implementing systems and a standard operating procedure (SOP) for your podcast can help you stay on track while increasing your creativity!
MORE FROM THIS EPISODE:HTTPS://PODMATCH.COM/EP/216 You have a unique speaking energy. It's time to stop copying other speakers and develop your own style of presenting. Natasha Bazilevych discovered four types of different energies people speak with. In this episode, she shares how to define, develop and demonstrate your unique speaking energy so you can speak with power!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/217 Are you looking to take your podcast to the next level? One key factor can make all the difference: creating compelling, engaging content. With a focus on this aspect of your show, you can attract new listeners and keep them coming back for more. And the best part? It's completely free to implement! In this episode, Jason Cercone shares tips and strategies for maximizing the impact of your podcast content!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/218 In this episode, Mark Firth explains how he transformed his business when he began leveraging each podcast interview properly. Mark describes how he utilizes PodMatch to get booked as a guest on podcasts regularly, then how he turns each interview into one month of content for his social media. Mark explains that podcast guests miss a massive opportunity if they don't take this simple, affordable action to create this additional content. Because of the nature of podcasting, this content will become the most valuable assets you share online!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/219 Press releases are an underutilized marketing tactic in the podcast industry. They can help launch your podcast into the media spotlight without spending a dime! In this episode, Tori Shirah shares how to write a press release, but more importantly, WHO to send a press release to, and how to get your podcast featured on media channels!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/220 In this episode, successful entrepreneur and podcaster Jason Sherman shares tips and tricks to make podcast episodes with you as the guest stand out among the thousands. He explains how to leverage social media platforms and useful video techniques, make your description stand out by using keywords, incentivize your audience with promotions, giveaways, and more. Recording with the host is only half the battle when being a guest on a podcast. Hosts put a lot of time, energy, and money into production. Get ready to learn how to help podcast hosts help you get maximum exposure for your episode so that you can both benefit from the results!
Are you feeling stressed or burnt out on your podcast? It's easy to fall into that trap when you're putting in long hours and constantly striving for perfection. But there's a way to avoid burnout and keep your show fresh and exciting! In this episode, Mike Montague explains that by incorporating playfulness, humor, creativity, and spontaneity into your podcast, you can have more fun and keep things interesting for both you and your audience. Get ready to have more fun and bring new life to your podcast!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/222 In this episode, Paul Henczel shares his journey and tips for how he went from an injured millworker to an international speaker. Paul shares his 3-step framework for infusing compelling stories into podcast episodes and interviews. Create connection magic with the audience through memorable content. Get ready to learn the steps Paul took to go from invisible to impactful!
In this keynote episode, John Lee Dumas, host of the wildly popular podcast Entrepreneurs on Fire, shares the secrets of his success and reveals how he turned a daily podcast into an empire. In this conversation, John shares his journey as a podcaster and offers valuable insights and recommendations for anyone looking to follow in his footsteps. Don't miss this opportunity to learn from one of the most successful entrepreneurship podcasters in the industry!
We all have dreams that we’d like to see come to pass in our lives. However, dreams without goals are simply dreams. Dreams don’t come to pass without self-discipline and taking action.
Action is what it takes to begin going from dreamer to a high achiever.
In this episode of the Creating a Brand Podcast, co-host Amy West interviews the founder of CreatingaBrand.com, Alex Sanfilippo. Alex is also the primary host of the Creating a Brand podcast to talk about what role being a high achiever has played in his life, leading him to where he is today.
In this episode, Alex Sanfilippo shares about setting and achieving goals, time management, creating routines in your life, and how to live a more successful life. It’s a packed episode where Alex Sanfilippo shares his heart!
Ultimately, this episode is going to help you go from dreamer to high achiever which in turn will allow you to live a more fulfilled life.
In today's world, everyone is their own brand. From CEO's to students fresh out of school, if you know what your brand is, you can give yourself an advantage in the workplace and life.
Defining the Meaning of “You are the Brand”
In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Amy West about the meaning behind "you are the brand." In this episode, they dive deep into why it's no longer enough to have a great product or service; it has to go past that in today's world.
Amy West shares her practical success and steps for defining yourself as the brand for your business and life. Amy also shares tips for how we can identify what our brand is and hone in on our craft. We're very thankful for Amy West being so transparent with us about her life and her journey. It's very encouraging and she's full of wisdom!
This episode contains a very insightful interview full of practical steps for defining the meaning of "you are the brand." You're going to walk away from listening to this episode with great ideas for how you can further grow and develop your brand, product, and life!
We all want to be successful entrepreneurs. You can learn about entrepreneurship almost anywhere these days. However, one place that many of us do not think to look is within ourselves. In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Jared Graybeal on the topic of leveraging your natural ability to becoming a successful entrepreneur.
Leveraging Your Natural Abilities to Become a Successful Entrepreneur
Jared Graybeal has achieved high levels of success in his industry. But it hasn’t always been that way for him.
Jared started as an entrepreneur at a young age. In the 4th grade Jared and a couple of his friends would take the city bus to school, but on the way would stop and buy candy which they would sell to their classmates.
Even though Jared didn’t have much as a child, he had a proactive mindset instead of a scarcity mindset. Initial this came from a place of comparison, but that changed as he grew.
Jared learned to leverage his natural abilities into skills that caused him to become a successful entrepreneur. In this episode, Jared shares his natural abilities with us. But more importantly, he shares how we can all discover our own natural abilities, which will lead us toward success.
We live in a busy world; life's more hectic than ever. Most of our listeners currently have a side hustle or plan to start one soon. But the struggle is monetization and fitting building their business while also working a full-time job to pay the bills.
How to Grow and Monetize Your Brand When You’re Already Busy
How can we find time to grow and monetize when we're already pressed for time? Today's guest is Winnie Sun, and she explains how you can organically grow and monetize your brand while you're already busy.
Winnie Sun has been called "the female of finance" and is currently ranked as the #1 woman in finance by Rise Global.
But what Winnie Sun does goes beyond just the finance industry. She's also a regular contributor to Forbes, Good Day LA, and Fox News. She has her own podcast called Renegade Millionaire Show. And she's a keynote public speaker.
Winnie Sun is without a debut, a Rockstar. How does she manage it all??? She shares her strategies and secrets with us in this episode of the Creating a Brand Podcast.
Doing less so you can accomplish more doesn’t sound right does it? Don’t you have to do more to accomplish more? Despite popular belief, the less you do the more you can actually accomplish. In this episode of the Creating a Brand Podcast Alex Sanfilippo interviews Apple Crider.
Doing Less so You Can Accomplish More
Apple is a 20-year-old entrepreneur with a top 100 podcast called Young Smart Money. (Fitting name, right?) On his podcast he interviews guests about stories & Struggles of Successful 6, 7, & 8 Figure Online Entrepreneurs.
In less than one-year he achieved the top 100 podcast status. How did he do it? By doing less instead of more.
In this episode Apple Crider shares the keys to his business success. He talks about how he narrowed his focus down from 26 things to just three. By doing this, he was able to accomplish more than he ever imagined.
Today’s guest is Angie Orth. Angie has been featured as a world travel expert on National Geographic, Southern Living, Glamour Magazine, the New York Post, and many other publications. She credits a lot of her success the principle "knowing your worth."
She tackles the topic of knowing your worth (or value) It’s a topic that many of us don’t consider much, and because of that, we undervalue ourselves.
In this episode of the Creating a Brand Podcast Angie Orth talks about what makes you stand out. It means knowing who you are, standing up for what you believe in, and having all the details/facts about your niche.
Angie also talked about the importance of playing the world’s game. Right now, SEO and blogging are huge, so you need to adapt and become an expert in these fields.
Don’t be afraid of your worth. Own it. Stand up and be vocal about it.
In this episode Angie Orth also shares her wisdom and helpful tips for people who are just starting or wanting to gain more traction. This episode is for you if you’re ready to take your business to the next level.
Two young entrepreneurs, Max Abreu, and Garland Sullivan started an Amazon 3rd party seller business while they were still attending college on a swimming scholarship. They immediately began succeeding. Within three years, they went from broke college students to 8 figure business owners through Amazon.
From Broke College Students to 8 Figure Business Owners Through Amazon
When I asked them if they thought their business would grow that fast, they said yes. Both of these guys saw the potential.
I wanted to interview Max Abreu and Garland Sullivan on the Creating a Brand Podcast because they know what it takes to scale a business and quickly create a brand/new product.
This episode is very inspiring. It's full of wisdom and ideas on how to quickly grow your brand/product or company.
If you're interested in becoming a 3rd party Amazon seller, or if you're interested in learning about what to do when your business starts growing exponentially this episode is for you!
In this episode of the Creating a Brand Podcast, Alex Sanfilippo interviews Wes Gay on the topic of gaining more paying clients. Wes shares the framework for earning more paying clients that WORKS.
The Framework for Earning More Paying Clients
Wes shares his vast knowledge of customer acquisition. He has a background in marketing and his StoryBrand Certified Guide status.
We cover using storytelling in your business (and how that works) along with always seeking to provide value. The goal for every business owner needs to be to add value. When you add value, you earn customers.
Are you clear with what you want for your potential customers? Is it easy to understand and follow so they can become a paying customer? Or is it confusing and complicated? Clarity is key!
Wes drops some wisdom bombs on us in this interview! These are points that will lead to you earning more paying clients. If you’re looking to gain more clients and grow your business, this interview is for you.
This episode of the Creating a Brand Podcast is packed full of wisdom from celebrity chef Kenny Gilbert. Chef Kenny has a lot of experience in the kitchen and life. He shares practical advice for life and business success with Amy West.
Practical Advice for Life and Business Success
Chef Kenny Gilbert beat Bobby Flay; he cooks for Oprah Winfrey, and he was on Top Chef season 7 and cutthroat kitchen. He’s often referred to as the beast in the kitchen.
Chef Kenny asked himself a great question “What do I want to be? What do I want the world to see me as?” He realized he needed to make an impact on people’s lives. In order to do this, Kenny needed to have a strategy.
He learned that he needed to keep the main thing the main thing. For Chef Kenny, it was all about the food. Not the TV deals, not the diamond awards.
As a chef, Kenny Gilbert naturally has to be good at time-management. He has allowed his discipline in the kitchen to flow throughout his entire life. If you want to go places in life, you too must learn to control your time.
Without other people, it's tough to get things done in life. In this episode of the Creating a Brand Podcast, Maxwell Ivey talks about the vital role that interdependence plays in your business and your life. If you want to succeed more, you need more people (a team) around you.
The Vital Role That Interdependence Plays in Your Business
Maxwell talks about how we should not be afraid to ask people for help or to ask questions on topics we don't understand. If you do not ask, you do not have.
In this episode, Alex Sanfilippo and Maxwell Ivey share their story and how interdependence has led to significant advantages in their lives and business.
If you're creating a brand and you're doing it entirely on your own, this episode is for you. It's going to help you understand how to ask for help and build a team around what you're creating.
You will always go further with help from others, then you will on your own. When you're fighting to overcome difficulty, when someone is helping you up, it's still going to be much easier. Help from others is the vital role that interdependence plays in your business!
Turning your passions and journey into skills that grow your brand is something that Jess Catorc has genuinely lived. Her passions have all led her closer to where she is today.
Turning Your Passions and Journey into Skills That Grow Your Brand
In this episode of the Creating a Brand Podcast, Jess Catorc shares how her life’s journey and passions have helped her achieve all that she has.
Jess explains how many people put themselves into a box and begin to believe that they have to stay in just that one thing. She explains that remaining flexible will lead to a more significant opportunity in your life.
There’s no way around it, Jess Catorc is extraordinarily unique and has lived an incredibly inspirational life. She’s very transparent in this episode, and it’s going to help you learn to turn your passions into skills that will cause your brand to grow.
Along the way in your business journey, you’ll begin to discover more the person that you were made to be. When this happens, your passions will expand – Explore them all and don’t be afraid of where they will lead you.
Don’t suppress or hide your passions, show people who you are!!!
We all have habits. It’s one thing each of us has in common. Some people have bad habits, but they still have habits. If you want to lead well, you need to develop healthy habits that lead to success.
Why Developing Habits Matters for Every Leader
In this episode of the Creating a Brand Podcast, Andy Uprichard discusses why developing habits matters for every leader.
Andy Uprichard was born and raised in Northern Ireland. He played soccer at a professional level and went to school for teaching/education. He ended college 13th most qualified teacher in Northern Ireland.
After getting married, he and his wife moved to Florida, and he got a job as a pastor. Then moved on to become a principle of a private Christian school. Andy succeeded as a principle and was promoted to vice president of the entire organization. Since Andy became the VP, they have become a higher ranked school in Florida.
Andy’s ability to lead well is due to his habits that he has developed; they’ve helped keep him on track and growing.
In this episode of the Creating a Brand Podcast, we get the opportunity to hear from Air Force veteran, Sean Douglas. Sean is an extremely successful entrepreneur! He travels the country speaking; he hosts a live podcast, and he's an author. How did he accomplish all of this?
How Air Force Veteran Sean Douglas Became a Speaker, Podcast Host, and Author
Sean Douglas explains how he's able to get as much done as he does daily. In this episode, we get into how to run your day to get the most out of it.
If you want to grow your business as Sean Douglas has, it's going to take a lot. In this episode, we talk through some of the most critical parts of getting your business up and running.
Sean Douglas gives practical advice and wisdom; it's the perfect episode to close out the first season of the Creating a Brand Podcast as it serves as an overview for the idea of "Creating a Brand."
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/224 With over an 85% failure rate in podcasting on either side of the microphone, the question rings in our minds: “What does it really take to make it in podcasting?” In this episode, podcasting industry expert Alex Sanfilippo dives into 3 key insights that he learned while speaking to over 2,100 podcasters about what it takes to succeed as a guest or a host. Whether you're a host or guest, these insights will provide valuable guidance as you navigate the ever-changing landscape of podcasting!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/225 Discover the future of podcasting with industry icon Dave Jackson. In this episode, we explore the latest trends, challenges, and opportunities shaping the podcasting landscape. Drawing on his vast experience and deep knowledge of the industry, Dave shares valuable insights on what he’s learned since getting into podcasting and where he sees this industry heading. Join us as we explore the future of podcasting with one of its true pioneers!
In the pursuit of success, it's easy to lose sight of our original intentions. Sometimes, embracing the possibility of being 'unsuccessful' can lead to a deeper level of success through maintaining our integrity and staying true to ourselves. In this episode, Paul Granger explains how being unsuccessful as a podcaster could be the very thing that leads to the most impact on your life, and the lives of your audience!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/227 In this episode, Daniel Alfon shares a 3-step formula for making a lasting impression on podcast hosts and enticing listeners to keep tuning in. By identifying resonant quotes and questions from past episodes and weaving them into the conversation, guests can stand out and increase engagement. Whether you’re a new or experienced podcast guest, this formula will help elevate your podcasting game and leave a lasting impact on both the host and the audience!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/228 In this episode, Brent Dowlen emphasizes the importance of reassessing your "why" when podcasting, regardless of your initial motivation. Your show must align with your beliefs, goals, or dreams to connect with your audience authentically. Without a clear purpose, you risk attracting the wrong audience or failing to engage with your intended audience. When your "why" aligns with your audience's interests, your podcast will resonate with them, and your audience will grow organically!
In this episode, Katie Brinkley shares the benefits of podcast guests maintaining relationships with podcast hosts after the initial interview is over. From building professional connections and gaining new insights to fostering a sense of community and personal growth, continuing relationships with podcast hosts can have a positive impact on both personal and professional endeavors. Get ready to learn tips and strategies for building and maintaining stronger relationships from podcasting!
How can you set measurable goals that align with your podcasting objectives? In this episode, Megan Dougherty explains how to define success beyond downloads and explores the different types of goals that podcasts can help achieve, such as thought leadership, relationship building, and audience engagement. Megan also shares specific, measurable metrics associated with each goal type to help you track your progress. Get ready to learn how to accurately evaluate your podcast’s success!
Every podcast host knows you have a reason to be on their show, but do you know theirs? By tapping into the motivations and business models behind a show, you're able to take the host and audience to new places that they all secretly want to go. In this episode, Dan Cumberland shares his strategy for flipping the script on guesting to allow you to bring more value, build better connections with hosts and audiences, and get more out of each appearance!
As a podcast host, you are the expert in your industry and serve as both a tastemaker and agent for change. In this episode, Chrissy Das explains how to harness your thought leadership by leveraging your podcast episodes to write a book that will help you take your visibility and authority to the next level!
Are you tired of wasting your time on podcast guest appearances that don't result in meaningful impact? Many guests make the mistake of chasing after shows with large audiences or accepting invitations from any podcast that will have them. But what really matters is connecting with your ideal listeners; the people you're most equipped to serve. In this episode Dr. Vic Manzo shares the importance of a strategic approach to podcast guesting. By identifying your perfect listener, you can focus on appearing only on shows where you can add the most value and make a lasting impact!
When it comes to podcast monetization, many of us look in the wrong places to drive revenue with our podcasts. In this episode, Doug Sandler explains 4 often-overlooked opportunities for podcast monetization and how to create a successful strategy that aligns with your values. Don't miss out on the hidden potential of podcasting revenue - it may not be where you expect it, but it's waiting for those who know where to look!
Are you guesting on podcasts but not seeing a return on investment? It could be due to a lack of a powerful call to action in the last 30-60 seconds of your interview. In this episode, Kelly Mosser explains how to optimize your call to action for the podcast listening experience, meet your audience where they are, and boost your inquiries, messages, follows, and subscribers. Discover the three ingredients to a successful call to action and avoid the biggest mistake that leaves you hearing crickets from your audience!
With so many podcasts struggling for listeners' attention, it can be challenging to stand out in the crowded market. In this episode, Mike Michalowicz shares his insights into the art of attention-grabbing marketing for podcasters on either side of the microphone. He shares his tips and tricks for creating a marketing plan that engages your audience and makes your podcast stand out from the rest. Whether you're just starting or an experienced podcaster looking to grow your audience, this session offers valuable insights into creating marketing that doesn't get ignored!
The digital landscape is evolving more rapidly than ever before. As a result, the way people create and consume content online is changing. According to many experts, the role of human involvement in content creation is uncertain at best. As podcast guests and podcast hosts, adapting to these changes is critical to remain relevant for our listeners. In this episode, Alex Sanfilippo explains how you can survive and thrive in the new era of content creation as a podcaster on either side of the microphone!
00:00:15 - Thriving in the New Era of Content 00:01:51 - Changes in Podcasting 00:03:19 - Hone in on Your Message 00:05:43 - Transformation 00:07:43 - Practical Tips for Positioning Your Content 00:11:16 - Consistency and Commitment 00:12:25 - Essential Elements for Success 00:13:31 - Embracing Continuous Improvement 00:14:27 - Tracking Progress
Timestamped Summary:
00:00:15 - Thriving in the New Era of Content Alex discusses the rapid transformation happening in the digital space, specifically in podcasting. He acknowledges the concerns of creators about becoming obsolete and addresses questions about staying relevant. He emphasizes the importance of honing in on our message and finding our unique value in the new era of content.
00:01:51 - Changes in Podcasting Alex explains that podcasting is experiencing changes due to the increasing listenership and the influx of money into the industry. He mentions the rise of big production houses and the fear of being replaced by shows with more resources. However, he reassures that there is still plenty of opportunity for independent creators.
00:03:19 - Hone in on Your Message Alex advises podcasters to hone in on their message and find a specific topic that is not being covered by others. He suggests rebranding the show or getting more practical with the content to stand out in the crowded podcasting landscape.
00:05:43 - Transformation Alex asserts that we are now in the transformation age of content, where people seek transformation rather than just information. He encourages podcasters to identify the transformation they can offer listeners and position their content accordingly.
00:07:43 - Practical Tips for Positioning Your Content Alex recommends changing the show title and episode descriptions to align with the transformation being offered. He emphasizes the importance of delivering on the promise made in the title and description. For podcast guests, he suggests checking
00:11:16 - Consistency and Commitment Consistency is key in podcasting, as it helps build audience trust and familiarity. Even if you don't make any changes to your show over time, staying consistent can lead to significant growth. Don't give up too soon; stay with it for 100 episodes!
00:12:25 - Essential Elements for Success To thrive in the new age of content, focus on consistency, delivering transformation, sticking to your expertise, being part of a supportive podcasting community, and taking care of yourself to avoid burnout.
00:13:31 - Embracing Continuous Improvement Don't feel pressured to constantly try new things. Instead, let others test new tools and strategies, and once they've been proven effective, implement them in a simplified way. Continuous improvement is more important than striving for perfection.
00:14:27 - Tracking Progress Monitor your completion rate and listenership within the first seven days to gauge your podcast's success. As long as these metrics are improving or remaini
01 Aug 2023
The Future of the Podcasting Industry | James Cridland
In this episode, James Cridland takes us on a journey into the past, present, and future of podcasting. Learn valuable insights and perspectives on the evolving podcasting landscape while gaining a deeper understanding of the trends, innovations, and potential opportunities. From emerging technologies to evolving listener behaviors, explore the exciting predictions to watch for in the future of podcasting and a few warnings of things to watch for. Get ready to better understand the ever-changing podcasting landscape and stay ahead of the curve!
00:00:15 - Introduction, 00:01:16 - The Birth of Podnews 00:05:22 - James' First Speaking Experience 00:07:52 - Milestones in Podcasting 00:10:59 - The Essence of Podcasting 00:13:53 - The Strength of Podcasting 00:18:10 - Total Time Spent Listening 00:20:41 - The Importance of Transcripts 00:23:50 - Tight Editing and Audience Respect
Timestamped Summary:
00:00:15 - Introduction Alex welcomes James Cridland to discuss the state of podcasting and expresses gratitude for James' contribution through Podnews.
00:01:16 - The Birth of Podnews James shares the story of how he got the idea for Podnews during a conversation at a pub, realizing the lack of news resources for the podcasting industry. He explains the initial challenges and how Pod News has grown since its launch in May 2017.
00:05:22 - James' First Speaking Experience James recounts his first time speaking at a podcast conference in 2005, representing Virgin Radio's involvement in podcasting. He reflects on the backlash he received from podcasters who resented radio stations entering the podcasting space.
00:07:52 - Milestones in Podcasting James highlights the impact of Spotify's entry into podcasting, both in terms of increased listenership and the industry's overall growth. He also mentions Adam Curry's involvement in advancing podcasting through the podcast index and new podcast namespace.
00:10:59 - The Essence of Podcasting James emphasizes the open nature of podcasting, allowing anyone to publish shows without gatekeepers. He expresses concern about potential threats to this open ecosystem, particularly from platforms like Spotify and YouTube not fully understanding the core values of podcasting.
00:13:53 - The Strength of Podcasting Despite media companies facing economic difficulties, podcasting is thriving and outpacing other forms of online ad revenue. While legacy companies may be struggling, podcasting itself remains strong and poised for growth.
00:18:10 - Total Time Spent Listening While the number of podcast listeners continues to grow, the focus should shift to increasing total consumption and time spent listening to shows. This metric is directly linked to revenue and the impact of advertising. Quality content that keeps listeners engaged and increases consumption is key.
00:20:41 - The Importance of Transcripts Transcripts are crucial for accessibility, discoverability, and advertising. They benefit not only those with hearing impairments but also aid in content discovery and targeting relevant ads. More podcast hosting companies are making transcripts easily accessible, ensuring the medium becomes more inclusive and effective.
00:23:50 - Tight Editing and Audience Respect Podcasters are realizing the value of tight editing to respect their audience's time. Good editing ensures every minute of the show is relevant and engaging. Consistency in delivering on the promise made to listeners is vital for maintaining subscribers.
MORE FROM THIS EPISODE:
15 Aug 2023
Growing Your Influence by Being a Guest on Podcasts | Cristina Marcello
Podcast guesting is powerful for many reasons, but one of the most overlooked benefits is audience development from podcast guesting. In this episode, Cristina Marcello explains how to create a podcast guest booking strategy, identify the best-fit shows, and what to do after the interview to engage and develop your audience. Get ready to learn to harness the power of podcast guest bookings to cultivate and expand your audience!
00:00:15 - The Power of Podcast Guest Booking 00:01:50 - Defining Your Point of View 00:03:24 - Determining Best Fit Podcasts 00:07:29 - Crafting an Effective Pitch 00:11:07 - Conclusion: Repurposing Content for Audience Development
Timestamped Summary:
00:00:15 - The Power of Podcast Guest Booking Cristina Marcello discusses the importance of leveraging podcast guest booking as a means of audience development. Cristina highlights the common practice of simply sharing the podcast link on social media and explains how much more can be done to maximize audience engagement.
00:01:50 - Defining Your Point of View Marcello advises individuals to define their point of view before seeking to be a guest on a podcast. Cristina suggests identifying recurring themes or challenges in their life and considering if they would make compelling podcast topics.
00:03:24 - Determining Best Fit Podcasts Marcello outlines four key factors to consider when determining whether a podcast is the best fit. These factors include the content of the podcast, how the topics are discussed, the audience it attracts, and the reach of the podcast.
00:07:29 - Crafting an Effective Pitch Marcello emphasizes the importance of leading with value when pitching to podcast hosts. Cristina advises that the pitch should demonstrate how the guest's unique perspective or experience aligns with the show's content and benefits the audience.
00:11:07 - Conclusion: Repurposing Content for Audience Development Marcello highlights the abundance of content that can be repurposed from a podcast episode. Cristina suggests creating videos, animations, graphics, and blog posts to engage with and expand the audience beyond the initial podcast episode.
Discover the secrets to becoming omnipresent in the digital landscape and creating a global presence that attracts your ideal clients, even while you sleep or travel the world. In this episode, Dr. Barrett Matthews reveals the power of leveraging various media platforms to convey your message directly to those actively seeking your expertise. Say goodbye to chasing leads and hello to the strategies that will revolutionize your approach to marketing your business. Get ready to unleash the power of global influence and elevate your business to new heights!
00:00:15 - Challenging the notion of being in two places at once 00:02:15 - Kevin Hart's omnipresence in media 00:05:35 - Getting out of ego-based marketing 00:08:54 - Breaking free from wrong teachings 00:12:29 - Conclusion: Leveraging media for global success
Timestamped Summary:
00:00:15 - Challenging the notion of being in two places at once Dr. Barrett Matthews challenges the idea that you can't be in two places at once. He believes that by using media, it is possible to be in multiple places simultaneously and reach a wider audience, leading to more leads, clients, and revenue. 00:02:15 - Kevin Hart's omnipresence in media Dr. Matthews uses comedian Kevin Hart as an example of someone who has made himself omnipresent in media. Hart has books, audiobooks, a podcast, streaming TV shows, documentary films, and commercials, ensuring that he is everywhere and reaching his target audience effectively.
00:05:35 - Getting out of ego-based marketing Dr. Matthews emphasizes the need for business owners to get out of their comfort zones and engage with different forms of media. He advises against focusing solely on one platform, such as social media, and instead encourages business owners to make themselves findable on various media platforms to reach a wider range of potential clients.
00:08:54 - Breaking free from wrong teachings Dr. Matthews highlights two common misconceptions in marketing: focusing on one area of media and finding a specific client avatar. He explains that by expanding their presence across different media platforms and making themselves findable to potential clients, businesses can achieve global reach and generate revenue from all over the world.
00:12:29 - Conclusion: Leveraging media for global success Dr. Matthews encourages business owners to use media to go global!
Does podcast guesting ever make you feel nervous, anxious, or uneasy? It doesn't have to be that way! In this episode, Rhysa Sisco explains how to identify the state of your nervous system so you can build a toolbox to feel more confident, communicate more effectively, and deliver a powerhouse talk when you are guesting on a podcast! Get ready to learn how 30 seconds can lead to a calmer podcast guesting experience!
00:00:15 - The Fear of Being a Podcast Guest 00:02:05 - Regulating the Nervous System 00:05:37 - Creating a Toolbox for Confidence 00:10:57 - Conclusion: Using Tools Throughout the Day
Timestamped Summary:
00:00:15 - The Fear of Being a Podcast Guest The hardest part of wanting to be a podcast guest is feeling confident. Fear of rejection, anxiety about what to say, and the fear of freezing up can hold you back. It's important to overcome these fears and feel safe with yourself and communicating.
00:02:05 - Regulating the Nervous System Regulating the nervous system is key to feeling confident as a podcast guest. By creating a sense of safety, you can overcome imposter syndrome and anxiety. Understanding the different states of the nervous system and using sensory tools can help you regulate and show up as your best self.
00:05:37 - Creating a Toolbox for Confidence Building a toolbox of sensory tools can help you regulate your nervous system in different states. By identifying tools that make you feel calmer or more present, you can use them before and after triggers to feel more confident. This toolbox can be tailored to your specific needs as a podcast guest.
00:10:57 - Conclusion: Using Tools Throughout the Day Incorporating daily tools into your routine can help you stay calm and confident. Additionally, using tools before and after triggers can help you manage anxiety or anger. By knowing when and how to use these tools, you can show up as your best self and create a strong connection with your audience.
Establishing a connection with listeners requires that podcast guests show up to record with hosts from a state of empathy. In this episode, Ron Macklin shares that empathy is the key to creating a dialogue that the audience can't stop listening to. By being an empathic guest, you position yourself to impact listeners' lives, ultimately leading to more collaborations and connections. Get ready to raise your impact as a podcast guest!
00:00:15 - The Power of Empathy 00:01:30 - Starting with Ourselves 00:04:26 - Empathy for Others 00:08:10 - Foundation of Podcasting 00:11:47 - Conclusion: Fun and Creativity
Timestamped Summary:
00:00:15 - The Power of Empathy Ron Macklin introduces the podcast episode and defines empathy as understanding the situation and feelings of others. He emphasizes the importance of being empathetic in podcasting and shares how building trust and vulnerability can create a meaningful connection with guests and listeners.
00:01:30 - Starting with Ourselves Ron discusses the need to look at ourselves first before going on a podcast. He encourages self-compassion and acceptance of fears and insecurities, highlighting that being human means feeling scared and insufficient. By practicing empathy towards ourselves, we can create a positive mindset before engaging with others.
00:04:26 - Empathy for Others Ron explains that everyone, regardless of their status or background, experiences fears and insecurities. By holding the belief that others are just like us, it becomes easier to see their vulnerability and appreciate their unique gifts. Being empathetic towards others opens up a space for genuine connection and collaboration.
00:08:10 - Foundation of Podcasting Ron asserts that empathy and vulnerability form the foundation of impactful podcasting. By sharing vulnerable stories, both hosts and guests can create a safe space for listeners to drop their defenses and embrace their true selves. This openness allows for deeper conversations and the potential for new collaborations.
00:11:47 - Conclusion: Fun and Creativity Ron encourages embracing empathy, vulnerability, and connection with a sense of fun. He emphasizes that the process of being open and honest can lead to greater creativity and surpassing perceived limitations.
Getting interviewed on podcasts as a guest is about more than just providing inspiration to listeners. Podcast guesting is also about helping the audience understand they're not where they want to be and how to take action to get there. In this episode, Alexandria Agresta shares the secret sauce to helping listeners begin to experience transformation. Get ready to have your ideal clients captivated and primed to do business with you!
00:00:15 - Introduction 00:03:46 - Step 1: Speak from the Sweet Spot 00:09:07 - Step 2: Strategic Questions 00:11:40 - Step 3: Intentional Call to Action 00:15:14 - The Power of Simple Changes 00:15:41 - Manifesting Abundance 00:16:03 - Connect and Elevate 00:16:21 - Conclusion: Taking Action
Timestamped Summary:
00:00:11 - Introduction, Alexandria introduces herself and shares her belief in the power of sharing a deeper message. She explains how she helps industry leaders become thought leaders and why she believes podcasts are a valuable stage for selling and making an impact.
00:03:46 - Step 1: Speak from the Sweet Spot, Alexandria discusses the importance of speaking from the sweet spot of inspiration and transformation. She advises against relying solely on inspiration, as it has become commoditized, and encourages speakers to focus on providing practical solutions and actionable steps to create lasting change.
00:09:07 - Step 2: Strategic Questions, Alexandria emphasizes the need for speakers to be strategic with the questions they are asked during podcast interviews. She suggests sharing specific questions that position the speaker as an authority and expert in their field, rather than relying on generic questions like "What do you do?"
00:11:40 - Step 3: Intentional Call to Action, Alexandria advises speakers to be intentional with their call to action at the end of a podcast interview. Instead of simply asking listeners to connect with them on various platforms, she recommends using an inbound strategy and creating a specific call to action that prompts listeners to take action and reach out with a specific phrase or message.
00:15:14 - The Power of Simple Changes Implementing simple, subtle changes in podcast interviews can lead to magical results. The guest shares how these changes have resulted in increased engagement, testimonials, and partnerships, leading to abundance in various aspects of her podcasting journey.
00:15:41 - Manifesting Abundance The guest emphasizes that regardless of the desired outcome, implementing the suggested strategy can bring abundance. Whether it's attracting listeners, gaining paying clients, or expanding opportunities, the guest's experience showcases the power of this approach.
00:16:03 - Connect and Elevate The guest extends an invitation to connect and support others in their podcasting journey. She offers to be a resource, cheering them on and helping them reach their desired goals, emphasizing the importance of collaboration and community.
00:16:21 - Conclusion: Taking Action The guest encourages listeners to apply the discussed strategies in their next podcast interviews. By witnessing her live demonstration and experiencing the potential firsthand, listeners are inspired to take their podcasting episodes and messages to the next level.
Discover the untapped potential of YouTube as a platform for podcast distribution and audience discovery. In this episode, Travis Albritton reveals game-changing strategies to transform your audio podcast into captivating video content. Learn how to seamlessly integrate video into your existing workflow, utilizing affordable equipment and free editing software. Get ready to elevate your podcast to new heights and engage a broader audience by harnessing the power of high-quality video on YouTube!
00:00:15 - The Popularity of YouTube as a Podcast Consumption App 00:01:45 - Why Audiograms Don't Work on YouTube 00:02:52 - Minimal Equipment Needed for Video Podcasting 00:03:47 - Recording Solo Episodes 00:06:47 - Recording Interviews 00:13:01 - Turning Your Audio Podcast into a Video Podcast 00:13:30 - Creating Thumbnails with Canva 00:14:00 - Conclusion: Easy and Affordable Video Podcasting
Timestamped Summary:
00:00:15 - The Popularity of YouTube as a Podcast Consumption App YouTube is the most popular podcast consumption app in the world, surpassing Apple Podcasts and Spotify. As the second-largest search engine globally, YouTube has become a vital platform for podcasters to reach a wider audience and share their shows.
00:01:45 - Why Audiograms Don't Work on YouTube Audiograms, which use audio waveforms and images, are not effective on YouTube. Viewers expect to see people in videos, making it crucial to have video footage of the podcast host or guests. YouTube requires a visual element to enhance the viewing experience and engagement.
00:02:52 - Minimal Equipment Needed for Video Podcasting Starting a video podcast doesn't require expensive gear. Utilize the camera on your phone or a webcam, along with your existing audio podcast setup. The quality of smartphone cameras is excellent, making them a viable option for recording video podcasts without investing in additional equipment.
00:03:47 - Recording Solo Episodes For solo episodes, platforms like Zoom, Riversides, or Squadcast are suitable for recording. You can also record yourself using video conferencing software like Zoom, even if you're the only participant. The goal is to capture both video and audio seamlessly in your chosen platform.
00:06:47 - Recording Interviews When recording interviews, whether in person or online, the process remains the same. Platforms like Zoom or Riverside allow for remote interviews, ensuring both video and audio are recorded
00:13:01 - Turning Your Audio Podcast into a Video Podcast Learn how to easily convert your audio podcast into a video podcast using the camera you already have and Adobe Premiere Rush for editing. This opens up the opportunity to reach a wider audience on YouTube without needing to invest in additional equipment.
00:13:30 - Creating Thumbnails with Canva Use Canva to create eye-catching thumbnails for each episode of your video podcast. This will help attract viewers on YouTube and make your episodes more visually appealing.
00:14:00 - Conclusion: Easy and Affordable Video Podcasting With the information provided, you now have everything you need to venture into video podcasting. Good luck with your show, and enjoy the benefits of reaching a wider audience through YouTube.
Did you know that you can get a stamp of approval from Google? It's better known as the Google Knowledge Panel. (It's the information box on the right-hand side of Google Search Results.) You've seen it when you Google the name of somebody famous. In this episode, Jason Barnard explains that the Google Knowledge Panel isn't reserved for the world's top influencers. In fact, Google's implicit stamp of approval is available to anyone! Jason will explain how to get a Google Knowledge Panel for your podcast. Get ready to learn how to leverage the power of Google's stamp of approval!
00:00:15 - Introduction and Building Authority in Search 00:03:28 - Jason's Personal Experience with Google Search Results 00:07:27 - Importance of Google for Podcasters 00:10:00 - Improving Your Brand SERP 00:12:39 - Knowledge Panel and Building Authority 00:17:05 - Assessing Online Presence 00:19:00 - Becoming the Authority 00:20:19 - Conclusion: Key to Target Audience
Timestamped Summary: 00:00:15 - Introduction and Building Authority in Search Jason Barnard introduces himself as the Brand SERP guy and explains how branded search can help build authority within an industry. He highlights the importance of becoming the authoritative reference in your niche and shares a simple strategy to achieve that.
00:03:28 - Jason's Personal Experience with Google Search Results Jason shares his personal experience of repositioning his online personal brand from a cartoon Blue Dog to a world-leading expert digital marketer. He emphasizes the role of Google search results in building credibility and becoming an authoritative expert.
00:07:27 - Importance of Google for Podcasters Jason explains that while Google may not be a huge driver of an audience for podcasters, it provides valuable insights and free visibility. He introduces the concept of Brand SERP and Knowledge Panel and how they indicate Google's understanding of your podcast.
00:10:00 - Improving Your Brand SERP Jason advises podcasters to focus on improving the content that appears on their brand SERP. This includes reviews, engagement, and views on podcasting platforms, as well as social media accounts. He suggests analyzing the brand SERPs of other podcasts in the same niche for strategic choices.
00:12:39 - Knowledge Panel and Building Authority Jason explains the significance of the Knowledge Panel on Google and how it represents Google's level of understanding of your podcast. He emphasizes the importance of providing accurate and relevant information to build authority within your niche.
00:17:05 - Assessing Online Presence Learn how to assess your online presence by researching your brand SERP and evaluating the relevance and helpfulness of the information presented. Google, Chat GPT, and Microsoft Bing are valuable tools for gaining insight into your authority and credibility.
00:19:00 - Becoming the Authority Consistency in content, niche focus, content quality, and building relationships with leading authorities in your niche will establish you as the go-to authority on various platforms. Google, Microsoft, Bing, Apple, Amazon, Spotify, and Podcast Addict will prioritize your podcast over others.
00:20:19 - Conclusion: Key to Target Audience Google's understanding of your podcast and audience interaction provides valuable insights. Aim to become the authority in your niche on search and recommendation engines, gaining visibility and credibility with your ideal target audience.
MORE FROM THIS EPISO
05 Sep 2023
Building the Habit of Consistent Podcasting | Pete A Turner
Do you struggle to stay consistent with your podcasting efforts? Would you like to develop the habit of creating content on a regular basis in a way that builds the loyalty of your audience? In this episode, Pete A Turner shares how you can develop your podcasting repetition muscle, ultimately leading to your success in podcasting. Get ready to learn how to consistently produce your podcast for years to come while growing your audience!
00:00:15 - Introduction and the Challenges of Podcasting 00:02:34 - Overcoming Challenges and Getting Above Average 00:04:07 - Managing Time and Tasks 00:06:36 - Podcasting as a Skill to Be Developed 00:08:27 - Importance of Repetition and Efficiency 00:11:11 - Time Management 00:11:25 - Balancing Show Time, Money, and Attention 00:11:36 - Conclusion: Quick Wrap-Up About Repetition and Consistency
Timestamped Summary:
00:00:15 - Introduction and the Challenges of Podcasting Pete A. Turner shares his experience and discusses the challenges of running a podcast, emphasizing the need for dedication and hard work. He warns aspiring podcasters about the competition and the importance of treating the podcast like a small business.
00:02:34 - Overcoming Challenges and Getting Above Average Pete explains that most podcast ideas fail before reaching ten episodes. He encourages podcasters to focus on the small tasks required for their show's success and to allocate their time, money, and attention accordingly.
00:04:07 - Managing Time and Tasks Pete advises podcasters to schedule dedicated time each day for podcast-related tasks. He suggests making a list of contacts, improving the website, and learning about podcasting platforms to efficiently manage the workload.
00:06:36 - Podcasting as a Skill to Be Developed Pete compares podcasting to learning a martial art or swimming, highlighting the importance of starting small and building skills over time. He encourages podcasters to embrace the tedious tasks and commit to constant improvement.
00:08:27 - Importance of Repetition and Efficiency Pete emphasizes the need for consistency and efficiency in podcasting. He encourages podcasters to book guests, improve sound quality, and master the technical aspects of publishing. Repetition and practice are key to success.
00:11:11 - Time Management Learn how to prioritize your time and allocate it wisely, even when facing holidays or other distractions. Building in extra time earlier in the week can help you stay on track without overwhelming yourself.
00:11:25 - Balancing Show Time, Money, and Attention Allocate your resources effectively to support your show. Give it the time, financial investment, and attention it needs to thrive.
00:11:36 - Conclusion: Quick Wrap-Up About Repetition and Consistency Wrap up the conversation by encouraging listeners to take action and move on to their next tasks. The host also suggests listening to the podcast episode at a faster speed. The host expresses well wishes and invites listeners to reach out via email. He looks forward to seeing what they build and is excited to hear from them.
In podcasting, being a master interviewer requires going beyond casual chit-chat with guests. You must hone your skills to create meaningful emotional connections with your guests. In this episode, Nicole Christina shares techniques to transcend surface-level conversations and build genuine emotional rapport with your guests. By mastering these skills, you'll invite your guests to open up and share their authentic stories, captivating your listeners and leaving them longing to be part of the conversation. Get ready to elevate your skills as an interviewer and create more engaging share-worthy episodes!
00:00:15 - Introduction: Becoming a Master Interviewer 00:02:20 - The Power of Emotional Connection 00:06:34 - Emotional Connection in Extreme Interviews 00:09:20 - The Secrets of Memorable Interviews 00:13:23 - Conclusion: Techniques for Effective Interviewing
Timestamped Summary:
00:00:15 - Introduction: Becoming a Master Interviewer Nicole introduces herself as a podcaster and psychotherapist. She explains the importance of creating unique and memorable interviews in a saturated podcast market.
00:02:20 - The Power of Emotional Connection Nicole emphasizes the need for emotional connection in interviews, as humans have a deep need to feel heard and understood. By cultivating this connection, podcast hosts can impact and improve their audience's lives.
00:06:34 - Emotional Connection in Extreme Interviews Nicole shares a powerful example of an interview with two women scientists living in the Arctic. Despite technical difficulties, the emotional content of the interview created a special experience for both the guests and the audience.
00:09:20 - The Secrets of Memorable Interviews Nicole shares her secrets for creating memorable interviews. These include choosing guests who fascinate you, thorough preparation, bringing your unique self to the conversation, and listening deeply to your guests.
00:13:23 - Conclusion: Techniques for Effective Interviewing Nicole offers practical techniques for effective interviewing, such as inviting guests to elaborate, avoiding talking too much, and knowing when to wrap up the interview. These techniques help create a genuine and emotional connection with guests and the audience.
Did you know that, as a podcast host, you possess valuable knowledge and expertise that can easily be monetized in a high-value way for your listeners? In this episode, Chris Williams explains why and how high-ticket masterminds are one of the best ways to monetize a podcast. Get ready to leverage your expertise in a that serves your listeners on a whole new level through a mastermind!
00:00:15 - Introduction and Challenges of Podcasting for Revenue 00:03:24 - Building a High Ticket Mastermind 00:06:13 - Pitfalls of Hourly Consultations 00:07:59 - Pricing and Value
Timestamped Summary:
00:00:15 - Introduction and Challenges of Podcasting for Revenue Chris Williams discusses the two main reasons people get into podcasting: to monetize their knowledge or to share their passion. However, he highlights the sad truth that around 98% of podcasters don't make any money, and many fail due to the costs involved. He emphasizes the importance of finding a way to generate revenue to sustain podcasting efforts.
00:03:24 - Building a High Ticket Mastermind Williams introduces the concept of building a high-ticket mastermind as a way to monetize expertise and passion. He highlights that podcasters are well-suited to lead high-ticket masterminds due to their love for the microphone, camera presence, expertise in their field, and natural inclination to give.
00:06:13 - Pitfalls of Hourly Consultations Williams cautions against relying solely on hourly consultations to generate revenue, as it can lead to a time-consuming, unsustainable business model. He recommends transitioning to a mastermind model instead, where knowledge can be shared with multiple participants simultaneously, allowing for more efficient growth and transformation.
00:07:59 - Pricing and Value Williams advises podcasters to charge a high ticket price for their mastermind programs based on the value and impact they offer. The price should reflect the potential positive changes participants can experience over time by implementing the knowledge shared in the mastermind. He emphasizes that people are willing to invest in shortcuts to success.
The podcasting industry's culture is riddled with hustle, craziness, and busyness on either side of the microphone. But it doesn't have to be this way. In fact, the opposite can be true and ultimately lead to more traction and success! In this episode, David Heinemeier Hansson, renowned entrepreneur and co-author of the influential book "It Doesn't Have To Be Crazy At Work," explores how the insights from his book can be applied to the world of podcasting. David shares empowering strategies for avoiding overwhelm, prioritizing meaningful content creation, and fostering a healthier approach to podcasting. Get ready to walk away with practical advice for maintaining a sustainable and enjoyable podcasting experience!
00:03:44 - The Evolution of Content Creation 00:09:08 - The Power of Consistent Sharing 00:12:00 - Balancing Shiny Object Syndrome 00:14:25 - The Uncertainty of AI's Impact 00:23:19 - Chasing Goals vs. Cultivating Habits 00:29:31 - Being Effective vs Productive 00:40:59 - Building a Change of Perspective 00:43:23 - Conclusion: Getting Comfortable with Enough
Timestamped Summary:
00:03:44 - The Evolution of Content Creation David shares his perspective on content creation, emphasizing the importance of authenticity and sharing valuable insights. He also discusses the growth of podcasting as a medium and its accessibility for anyone to share their voice.
00:09:08 - The Power of Consistent Sharing David talks about the value of consistently sharing content and the process of refining ideas over time. He compares it to a stand-up comedian trying out material and finding the golden nuggets.
00:12:00 - Balancing Shiny Object Syndrome Alex brings up the challenge of shiny object syndrome and the constant emergence of new tools. David advises finding balance and being mindful of the latest trends, particularly in the realm of AI and its rapid expansion.
00:14:25 - The Uncertainty of AI's Impact David discusses the speculation and fear surrounding the impact of AI on various industries. He emphasizes that while there may be some upheaval, it's too early to declare the final outcome. He also encourages individuals to focus on improving their own skills rather than relying solely on AI tools.
00:23:19 - Chasing Goals vs. Cultivating Habits David discusses the drawbacks of setting goals and the fleeting satisfaction they bring. He encourages focusing on cultivating habits and being dedicated to personal growth and persistence. He highlights the significance of sticking with podcasting and other endeavors, even in the face of low metrics or external validation.
00:29:31 - Being Effective vs Productive The conversation shifts to discussing the difference between being effective and being productive. The guest challenges the idea that success is solely determined by how hard one works. They encourage prioritizing endurance and consistency over working excessively long hours. Taking care of oneself and maintaining a fresh mind leads to better work.
00:40:59 - Building a Change of Perspective David Heinemeier Hansson shares the difficulty of building a habit of thinking differently and the impact of Stoicism in anchoring the notion of spending time well.
00:43:23 - Conclusion: Getting Comfortable with Enough Hansson shares the idea that calmness comes from being content with enough, highlighting the importance of finding satisfaction in the present moment.
MORE FROM THIS EPISODE:
25 Jun 2019
Trailer: A Podcast About Podcasting For Guests & Hosts (Listen To This First)
Welcome to Podcasting Made Simple, hosted by Alex Sanfilippo!
As podcast guests and hosts, we are each focused on improving our skills, expanding our influence, and ultimately reaching our podcasting goals faster!
On this podcast, we respect your focus, mission, and time.
The format of Podcasting Made Simple is to provide concise weekly masterclass episodes from industry experts (on either side of the mic). Every episode tactfully cuts through the noise and only provides the exact transformational steps you need.
As a result of listening, you’ll receive practical and actionable wisdom that will help you to level up as a podcast guest or host, ultimately leading you to accelerated and elevated success in podcasting!
Before jumping into the show, I encourage you to visit https://podmatch.com/episodes to find the specific episode you need today. Thank you in advance for checking out Podcasting Made Simple!
07 Nov 2023
Leveling Up Your Podcast By Defining Your Ideal Listener | Jerry Dugan
In podcasting, understanding your audience deeply and personally can be a game-changer. In this episode, Jerry Dugan explains why you must create a listener persona (avatar) for your target audience. By defining your ideal listener, you will unleash accelerated show growth, success, and impact. Get ready to connect more authentically with your audience, make informed content decisions, and select guests who resonate seamlessly with your show's mission!
00:00:15 - Introduction, 00:01:22 - What is an Avatar 00:05:41 - Importance of Having an Avatar 00:07:40 - How to Create an Avatar 00:10:41 - Refining Your Avatar
Timestamped Summary:
00:00:15 - Introduction Jerry introduces the topic of defining your audience and the importance of creating an avatar for your podcast. He stresses the need to be specific and target a niche group of people to make the most impact.
00:01:22 - What is an Avatar Jerry explains that an avatar is a manifestation of your ideal listener or customer in the form of a person or biography. He shares his own target audience of Christian men in their 30s and 40s who feel stuck in a rut and want to pursue their dreams without losing their faith, family, or health.
00:05:41 - Importance of Having an Avatar Jerry outlines two main reasons for having an avatar. Firstly, it protects you from getting distracted by various marketing strategies and tools. Secondly, it helps you focus on the platforms and avenues that will truly make an impact on your target audience.
00:07:40 - How to Create an Avatar Jerry advises starting with a high-level description of your target audience, such as their age, interests, and profession. Then, dive deeper into their demographics and psychographics, including their dreams, aspirations, barriers, and the help they are seeking. He encourages creating a detailed story for your avatar.
00:10:41 - Refining Your Avatar Jerry emphasizes that your avatar can evolve and change as your show and audience grow. It's important to regularly reassess and refine your avatar to ensure you are effectively reaching and serving your target audience. MORE FROM THIS EPISODE:HTTPS://PODMATCH.COM/EP/252
21 Nov 2023
Why You Should Consider Rebranding Your Podcast | Angie Griffith
Have you ever wondered how to breathe new life into your podcast without losing your loyal audience or missing out on potential new listeners? In this episode, Angie Griffith shares her journey of rebranding her podcast after nearly 100 episodes. She explains pivotal moments that led to her rebrand decision and the steps she took for a seamless transition. You'll learn valuable insights, including the unexpected marketing tactic that yielded remarkable results. Get ready to learn how a well-executed rebrand can reignite your podcasting passion and momentum!
00:00:15 - Introduction 00:00:59 - The Power of Podcast Rebranding 00:01:34 - The Story of Two Fishermen 00:04:05 - Personal Experience of Rebranding 00:10:02 - Finding the Right Audience 00:14:35 - The Power of a Press Release 00:16:03 - Stepping Out of the Comfort Zone 00:15:50 - The Impact of a Billboard 00:18:07 - Lessons Learned from Apple Podcasts 00:20:10 - Staying Organized Through a Rebrand
Timestamped Summary:
00:00:15 - Introduction The host welcomes the listeners and expresses gratitude for their presence. They explain that the episode will focus on rebranding a podcast and the benefits it can bring.
00:00:59 - The Power of Podcast Rebranding The host dispels the misconception that rebranding a podcast leads to losing followers. They share their experience that a well-executed rebranding can breathe new life into a podcast and attract fresh momentum.
00:01:34 - The Story of Two Fishermen The host shares a story about two fishermen. While the first fisherman sticks to his usual routine and catches five fish daily, the second fisherman takes a step back to evaluate and improve his fishing method. Eventually, the second fisherman surpasses the first in success.
00:04:05 - Personal Experience of Rebranding The guest, Angie Griffith, shares her personal experience of rebranding her podcast. She initially started with a podcast focused on providing short, four-minute episodes on podcasting tips but later realized it wasn't aligned with her goals. She then rebranded to a more impactful and fulfilling podcast titled "Podfluencer Society."
00:10:02 - Finding the Right Audience Angie reflects on her journey and how she discovered her true passion for serving podcasters who are already making an impact and building a business. She explains how this realization led to the idea of
00:14:35 - The Power of a Press Release Angie shares how writing a press release for her podcast rebrand helped her secure future partnerships by showcasing her professionalism and commitment to her brand.
00:15:03 - Stepping Out of the Comfort Zone Angie discusses the importance of asking for help and reaching out to peers in the podcasting industry for support. Despite her initial hesitations, this step proved to be essential in making a successful rebrand.
00:15:50 - The Impact of a Billboard Angie explains how she purchased a billboard in Nashville as a marketing strategy for her podcast rebrand.
00:18:07 - Lessons Learned from Apple Podcasts Angie shares her experience seeking promotional support from Apple Podcasts for her rebrand. She reflects on the need to present it as a co-promotion opportunity rather than a favor and the importance of taking the time to plan and strategize before approaching platforms for support.
00:20:10 - Staying Organized Through a Rebrand Angie advises using a timeline and creating a checklist to stay organized during a podcast rebrand. Drawing from her experience i
05 Dec 2023
5 Tips to Elevate Your Podcast Interviews | Jennifer Furlong
Crafting a quality podcast interview is no simple task. A good podcast interview requires more than a list of questions. In this episode, Jennifer Furlong shares 5 critical interviewing tips that will take your conversations with guests from good to great. This is the art of recording confident, naturally flowing interviews that become captivating and engaging conversations that your audience will love and remember for years to come. Get ready to elevate your interviewing skills and take your podcast to the next level!
00:00:15 - Introduction 00:01:28 - The Skill Set of Successful Interviewers 00:02:40 - Bringing Value to Listeners 00:05:53 - Prepare Your Own Questions 00:10:55 - Going with the Flow 00:16:03 - The Importance of Nonverbals and Vocal Variety 00:16:41 - Listening for Keywords and Asking Follow-up Questions 00:17:40 - The Power of the Pause 00:19:53 - The Impact of Mindful Listening and Pauses 00:21:16 - Five Tips for Effective Interviews
Timestamped Summary:
00:00:15 - Introduction Jennifer Furlong emphasizes the need for good conversation skills and highlights that the majority of popular podcasts are conversational in nature.
00:01:28 - The Skill Set of Successful Interviewers Successful interviewers are described as good listeners, relatable, and willing to ask tough questions while remaining respectful. They create a synergy with their guests, allowing for a deeper exploration of topics and the possibility of revealing new ideas or perspectives.
00:02:40 - Bringing Value to Listeners To elevate conversations and make interviews great, Jen suggests five tips. The first tip is to begin with the end in mind, considering the goals of the episode, audience expectations, and the suitability of the guest. Building rapport through a pre-interview and vetting the guest's intentions are also important.
00:05:53 - Prepare Your Own Questions Jen advises interviewers to prepare their own questions rather than relying solely on guest-provided questions. Doing thorough research on the guest's website, social media platforms, and conducting a Google search allows for unique and meaningful questions.
00:10:55 - Going with the Flow While having a list of prepared questions is important, flexibility is key to having a robust conversation. As guests answer questions, new doors may open, and interview
00:16:03 - The Importance of Nonverbals and Vocal Variety Pay attention to the nonverbals and vocal variety of the guest's answers to understand their thoughts and feelings about the topic. Listening to volume, pitch, and speed will give you clues to their mindset.
00:16:41 - Listening for Keywords and Asking Follow-up Questions Practice mindful listening and listen for keywords that pique your interest. Don't miss the opportunity to ask good follow-up questions that will enhance the conversation.
00:17:40 - The Power of the Pause Embrace pauses in the conversation. They give the guest time to reflect and provide meaningful answers. Pauses also prevent information overload for the audience and make the message more impactful.
00:19:53 - The Impact of Mindful Listening and Pauses Mindful listening combined with pauses creates a powerful tool. It builds trust and allows guests to share deeply personal stories.
00:21:16 - Five Tips for Effective Interviews Begin with clear goals and understand audience expectations. Develop unique questions and go with the flow of the conversation. Practice mindful listening, pick up on keywords, and ask
19 Dec 2023
The Science Behind Episode Titles That Attract Listeners | Courtney Elmer
If you've never explored the psychology behind podcast listener behavior, you're missing out on a wealth of insights that can help you attract new listeners. In this episode, Courtney Elmer shares the subconscious triggers that influence why someone clicks play on your podcast and how to use persuasive language that compels them to keep coming back for more. Get ready to discover the psychological "secrets" that will help you title your episodes to increase listeners and create an addictive podcast experience people can't stop raving about!
00:00:15 - Introduction 00:01:41 - Increasing Listens 00:05:16 - The Four Solicitations 00:07:52 - Subconscious Triggers 00:09:47 - Understanding the Ideal Listener 00:10:58 - Persuasive Language 00:15:22 - Understanding the Value of Your Content 00:16:17 - The Importance of Listener Psychology 00:16:47 - Overcoming Struggles as a Host 00:17:20 - The Power of Language in Podcasting
Timestamped Summary:
00:00:15 - Introduction Courtney Elmer discusses the challenges podcast hosts face when their episodes don't receive many downloads. She highlights the importance of understanding listener behavior and shares that increasing listens is key to growing a podcast.
00:01:41 - Increasing Listens Courtney explains that increasing listens from current listeners is crucial for attracting new ones. She emphasizes the need to step into the mind of the ideal listener and address their pain points to capture their attention.
00:05:16 - The Four Solicitations Courtney introduces the four elements that act as gatekeepers to capturing a listener's attention: cover image, title, description, and episode titles. She emphasizes the importance of making a strong first impression within milliseconds.
00:07:52 - Subconscious Triggers Courtney dives into the subconscious triggers that cause someone to hit play or scroll past a podcast. She explains the need for hosts to communicate on a subconscious level and understand what motivates their ideal listener.
00:09:47 - Understanding the Ideal Listener Courtney emphasizes the importance of understanding the specific problem, underlying cause, failed attempts to fix the problem, and the meaning the listener associates with it. This understanding forms the foundation of a successful podcast.
00:10:58 - Persuasive Language Courtney introduces the concept of persuasive language and its application in podcast titles, descriptions, and episode titles. She encourages hosts to focus on addressing the listener's pain points rather than simply highlighting the benefits.
00:15:22 - Understanding the Value of Your Content Learn how to effectively communicate the value of your podcast content to your ideal listener by addressing their pain points and solving their problems.
00:16:17 - The Importance of Listener Psychology Gain a competitive advantage by understanding the subconscious triggers influencing listeners' decision to listen to your podcast. Adjust your language to effectively communicate the value of your show and keep listeners coming back.
00:16:47 - Overcoming Struggles as a Host Many hosts struggle with understanding listener psychology, but by implementing these strategies, you can overcome these challenges and experience the satisfaction of making a positive impact on your listeners' lives.
00:17:20 - The Power of Language in Podcasting Discover how adjusting your language can create an addictive podcast experience. By speaking directly to your listeners'
02 Jan 2024
How to Build a Successful Podcast On YouTube | Jesús Ramirez
The podcast listenership data on YouTube is staggering! But is your podcast getting the traction that YouTube claims is possible? In this episode, Jesús Ramirez, the creator behind a YouTube channel with over 2 million followers, explains the top 2 contributing factors for gaining traction as a podcaster on YouTube. From uncovering the pivotal metrics that impact your visibility to mastering the art of crafting compelling titles and thumbnails, Jesús will provide insights to skyrocket and elevate your podcast's YouTube presence!
00:00:15 - Introduction and YouTube Channel Success 00:02:14 - Importance of Click-Through Rate and Retention Rate 00:03:22 - Click-Through Rate (CTR) 00:09:39 - Retention Rate
Timestamped Summary:
00:00:15 - Introduction and YouTube Channel Success Jesus Ramirez introduces himself as a YouTube channel owner with over 2 million subscribers. He discusses the importance of high click-through rates and retention rates for success on YouTube.
00:02:14 - Importance of Click-Through Rate and Retention Rate Ramirez explains that YouTube rewards videos with high click-through rates and retention rates because they keep viewers on the platform longer. He emphasizes that good content is key to achieving these metrics.
00:03:22 - Click-Through Rate (CTR) Ramirez explains that click-through rate measures how many people click on your video when it appears in their YouTube feed. He provides tips for improving CTR, such as creating compelling and unique thumbnails and using engaging titles.
00:09:39 - Retention Rate Ramirez discusses the importance of retention rate, which measures how long viewers watch your video. He emphasizes the need for engaging content and a strong opening to hook viewers and keep them watching.
Podcast guesting is becoming increasingly popular. As a result, it's getting harder to stand out among podcast hosts and listeners. In this episode, Claire Campos-O'Neal shares how embracing the art of presence can transform your podcast guesting experience. Claire shares the profound impact of getting out of your own way and immersing yourself in the moment in a way that serves the host and their listeners. Get ready to learn how to shed self-consciousness and connect deeply with those who hear your voice, making your interviews genuine and memorable!
Key Moments: 00:00:15 - The Importance of Getting Over Yourself 00:01:38 - Applying Meisner Techniques to Podcast Interviews 00:03:52 - Trusting Yourself as a Podcast Guest 00:05:52 - The Art of Listening in Podcast Interviews 00:09:11 - Having Fun and Being Present in Podcast Interviews
Timestamped Summary: 00:00:15 - The Importance of Getting Over Yourself Claire Campos-O'Neal shares her experience of receiving feedback in an acting class and emphasizes the importance of getting over oneself as a podcast guest. Being present in the moment, noticing the other person, and letting go of self-consciousness are crucial for authentic connections and a successful podcast interview.
00:01:38 - Applying Meisner Techniques to Podcast Interviews Claire discusses the Meisner acting technique and how it can be applied to podcast interviews. By noticing the other person, being aware of their expressions and emotions, and focusing on their needs, podcast guests can create genuine connections and engaging conversations.
00:03:52 - Trusting Yourself as a Podcast Guest Claire encourages podcast guests to trust themselves. Recognizing that they were invited because of their expertise, guests should have confidence in their knowledge and authority. It's okay to admit not knowing everything and engage in conversations to learn and share insights.
00:05:52 - The Art of Listening in Podcast Interviews Claire emphasizes the importance of active listening in podcast interviews. By truly listening to the podcast host's questions and reframing them, guests can create a more dynamic and natural conversation. Good listening skills help build connections and avoid scripted or rehearsed responses.
00:09:11 - Having Fun and Being Present in Podcast Interviews Claire highlights the importance of having fun and being present during podcast interviews. Guests should fully embrace the opportunity to engage in meaningful conversations.
There's a specific method to becoming every podcast host's favorite guest! In this episode, Juliet Hahn dives deep into the art of storytelling from the perspective of articulating your personal narrative effectively to fit the expectations of podcast hosts and their guests. Whether a 30-minute interview or an hour-long conversation, Juliet will explain how to tailor your story for different podcast formats and timeframes. Get ready to gain valuable insights and practical tips to become every host's favorite guest who connects deeply with the audience!
00:00:15 - The Power of Storytelling 00:01:26 - Childhood Memories and Life's Path 00:03:25 - Uncovering Hidden Connections 00:06:12 - Finding Your Authentic Voice 00:08:34 - Connecting Through Stories 00:12:35 - Finding Space and Connecting with Audiences
Timestamped Summary:
00:00:15 - The Power of Storytelling Juliet Hahn discusses the importance of storytelling in podcasting and how it can create a deeper connection with listeners. She explains that sharing significant moments and experiences from our lives can evoke emotions and engage the audience.
00:01:26 - Childhood Memories and Life's Path Hahn encourages listeners to reflect on their childhood and past experiences that may have shaped their current path. Even seemingly insignificant moments can have a profound impact on our lives and can be powerful storytelling material.
00:03:25 - Uncovering Hidden Connections Hahn shares an example of a podcast guest who discovered a hidden memory from her childhood that revealed her true passion for entrepreneurship. By exploring and articulating these memories, we can connect with our audience on a deeper level.
00:06:12 - Finding Your Authentic Voice Hahn emphasizes the importance of being authentic when sharing our stories. She suggests that we consider how our brains work and whether we prefer a linear or non-linear storytelling approach. Being genuine and passionate in our delivery helps build a stronger connection with listeners.
00:08:34 - Connecting Through Stories Hahn reminds us that while it is important to share information about our products or services, the real connection with our audience comes from sharing personal stories. Passionate storytelling captures the listeners' attention and makes them want to learn more about us and our journey.
00:12:35 - Finding Space and Connecting with Audiences Juliet Hahn emphasizes the importance of finding space and articulating effectively on a podcast. She highlights the significance of connecting with audiences on a deeper level through storytelling, regardless of the topic being discussed.
Every podcast host's worst nightmare is having a guest on their podcast who provides long-winded answers, shares lengthy monologues, and goes down every rabbit trail possible. In this episode, Paul Granger explains the art of concise communication for podcast guests and how mastering this art can lead to more podcasting-related opportunities. Get ready to learn the benefit of brevity and simple ways to hone your stories to impact your podcast guesting and even your everyday conversations!
00:00:15 - Introduction to Roblox obsession 00:02:09 - Goldilocks and the Three Types of Guests 00:03:29 - Understanding Your Why for Sharing 00:06:09 - Honoring the Host and Context 00:07:19 - Achieving Brevity in Storytelling
Timestamped Summary:
00:00:15 - Introduction to Roblox obsession The host's son became obsessed with the game Roblox, a global gaming platform where players can build landscapes and adventures together. The son's love for connection and external processing led to endless soliloquies about his Roblox experiences.
00:02:09 - Goldilocks and the Three Types of Guests The host discusses three types of guests: those who say too little, those who say too much, and those whose content is just right, like Baby Bear. He emphasizes the importance of finding the right balance in sharing as a guest on a podcast.
00:03:29 - Understanding Your Why for Sharing Before sharing your story, it's crucial to understand why you want to share it. Knowing your why will impact how and what you share. The host provides examples of different motivations for sharing and highlights the importance of considering the value for the host and listeners.
00:06:09 - Honoring the Host and Context As a guest on a podcast, it's essential to respect the host's space and understand the context of the show. Guests should consider whether their content brings value to the host and listeners and be willing to adapt their sharing style to honor the context of the space.
00:07:19 - Achieving Brevity in Storytelling Many stories can be too long for a podcast context, but the host assures that brevity is achievable in four steps.
Améliorez votre compréhension de Podcasting Made Simple avec My Podcast Data
Chez My Podcast Data, nous nous efforçons de fournir des analyses approfondies et basées sur des données tangibles. Que vous soyez auditeur passionné, créateur de podcast ou un annonceur, les statistiques et analyses détaillées que nous proposons peuvent vous aider à mieux comprendre les performances et les tendances de Podcasting Made Simple. De la fréquence des épisodes aux liens partagés en passant par la santé des flux RSS, notre objectif est de vous fournir les connaissances dont vous avez besoin pour vous tenir à jour. Explorez plus d'émissions et découvrez les données qui font avancer l'industrie du podcast.
