Podcasting Business School (This show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full time podcaster this show will help you get there!)

Do you ever have a hard time trying to figure out what to charge for your programs, products, and services?

As podcasters we are usually GREAT at creating offers but we tend to not be so great at pricing them.....and that changes with this episode!

Check out EP 206 of Podcasting Business School as I chat with Deb Boulanger.

Top Takeaways:

*The first crucial step in pricing your offer correctly.

*Deb's pricing tips for different types of offers.

*One GIANT pricing mistake that we must avoid.

*A free tool to help us correctly price all of our offers.

Connect with Deb:

Https://lifeaftercorporatepodcast.com

http://expertpricingcalculator.com

https://debraboulanger.lpages.co/corporatemasterclass/

******

One of my big goals with the Podcasting Business School brand is to help my fellow podcasters gain clarity with their podcasting journey so that they can be more efficient and effective with their podcasting and business building efforts. 

In this episode I'm breaking down my Podcasting Success Timeline. Your goal should be to identify which phase you are in, understand why you are there, and start working on the action steps I provide to help you move to the next phase.

In this episode of Casting The Pod I will show you how to pull off a Workshop Week Episode Blitz.

This is a new technique I'm using myself and with my mentorship clients to create a very simple monetization funnel......and it's working really well so far! 

Check out episode 094 of Casting The Pod as I break down how to pull off a workshop week with your show and how this fits into a simple and low tech three phase monetization process.

Mark your calendars for the week of 7/27/20 as I will be doing a Podcast Monetization Workshop Week with my Casting The Pod listeners!

I've been on a long seven year journey with my podcast and my online business and the goal of my brand is to help you make fewer mistakes and move through your journey a lot faster than I did. 

With this episode I map out a four zone journey that I have traveled through personally with my podcasting business. If you are a coach, consultant, or service provider that wants to get more clients and use your podcast to grow your business this episode is for YOU!

By the end of the episode you should be able to identify exactly which of the four zones your business is currently in and based off of that I will have specific action steps for you to take to move forward into the next zone of business growth. 

The Podcast Monetization Pyramid is a concept that I've developed over the last seven years of trying to build my podcasting business and I truly believe that it will serve as a cheat code for you to accelerate your business and shorten the traditional learning curve in this space!

Many podcasters get lost in the Offer Trial and Error Trap where we just develop different offers that seem to be the right choice and we see if our audience responds to them or not. 

There is a better way to go about building your business Pod Pals and in this episode I will give you the system to use to build a robust podcasting business like mine! 

Here's what we're unpacking:

• The surprising platform that's delivering incredible guest opportunities 📈
• How one podcaster's weekly commitment led to a download explosion 🚀
• The power of networking and its unexpected benefits 🤝
• A game-changing strategy for promoting special events on your show 🎙️
• The truth about podcast names and why yours might be holding you back 🏷️
• My candid thoughts on the "video podcast" trend (and why you might want to resist it) 📹

But that's not all...

• I'm sharing my biggest "aha" moment of 2024 (hint: it involves a single email that generated over $24,000) 💰
• The simple newsletter strategy that's revolutionizing my email list growth 📧
• Why 2025 might be the year of podcast simplification (and how to stay ahead of the curve) 🔮

In this episode you get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties.

I kick off the session teaching about how I've been using a 3 hour VIP Day coaching offer to monetize my show where I cover:

• The basic format of the session.
• Why you should have a process to go through if you want to use this form of monetization.
• Ideas for how to apply this concept to your brand.

Next we dive into some Podcasting Speed Dating where you will be introduced to several of my Pod Pals as they tell us:

• What their show is all about.
• Who they are looking for as a guest on their show.
• Who they are a great guest for.
• How you can contact them if you want to book them on your show or if you would be a great guest for them.

Finally we dive into some open podcasting Q&A to wrap things up!

Check out episode 167 of Podcasting Business School and then get signed up for our next Pod Pals Zoom Party!

www.PodcastingBusiness.School

Podcast promotion is a very necessary skill set that all podcasters must acquire along their podcasting journey and today I'm bringing in an expert to teach us his best podcasting tips around promotion and podcast growth!

Bruce Wawrzyniak is the host of the weekly "Now Hear This Entertainment" podcast, where he interviews guests who are having success in entertainment -- primarily music. He is also a national speaker at podcasting events around the country.

Check out episode 120 of Podcasting Business School as Bruce and I discuss:

• His top tips for podcasters that are just getting started.
• How to be a better podcast interviewer.
• Playing April Fools tricks on your podcast audience.
• Top tips for how we should be promoting our podcast.

Connect with Bruce: www.NHTE.net

Ready to dive into over 7 HOURS of free content around Podcast Monetization?

Check out my FREE Podcast Monetization Workshop: www.PodcastingBusiness.School

It's TAX TIME Pod Pals! Each year I dedicate one episode of my show so that I can nerd out on all of my favorite tax planning strategies. 

I'm an accounting NERD and I've got some new strategies that I'm implementing to legally reduce my taxable income as much as possible as a small business owner.

If you are looking for some podcasting tips around podcast growth, audience engagement, and podcast monetization you are in the right place Pod Pals!

Check out episode 186 of Podcasting Business School as Adam does three podcast audits with podcasters that are looking to level up their show.

First up we have Rita Perez from The Cruise Retreat Podcast. Adam delivers some podcasting tips about doing niched down episode series to highlight segments of interest of your ideal listeners.

Next up we have Quentin Farris from The Chain Clankers Disc Golf podcast. Adam shares his podcasting advice around using livestreams to grow your podcast.

In our third Podcast Audit we have Dr Tianna Conte from the Awaken Your Soul's Guidance podcast. They discuss how to create podcast super fans by doing a monthly virtual meet up with your audience.

Ready to level up your podcast? Get signed up for a FREE Podcast Audit Interview just like you have heard in this episode:

https://www.podcastingbusiness.school/podcast-audit

I know a lot of podcasters that have BIG business goals but they aren't achieving them because their effort is still at the HOBBY level. 

In this episode I'm going to give you a checklist to make sure you are moving from having a podcasting hobby to having a podcasting BUSINESS!

One of the things that many podcasters crave (myself included) is having a connected relationship with our podcasting audience. It's always SO NICE to get that email or DM that says "You are making a difference for me!"......but many of us are hearing crickets from our podcast audience.

With this episode I'm bringing in Jessica Kupferman from She Podcasts to help us build a legion of raving podcast audience members. She is also going to deliver some amazing podcasting tips!

Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 18,000 female podcasters and has a digital marketing reach of over 55,000 content creators.

Check out episode 130 of Podcasting Business School as Jessica and I discuss: 

• Tips for creating and nurturing a massive Facebook community.
• How she developed a paid membership option that she could market to her free community.
• The ONE huge mistake she wishes podcasters would quit making.
• Her biggest podcasting business epic fail moment.
• How she would make her first $1,000 if she had to start all over again from scratch with her show.

Connect with Jessica: https://www.shepodcasts.com/

Ready for some Podcasting Business Coaching?

My Podcasting Business Coaching Starter Pack is on sale this week. Use the promo code PODPAL at checkout to save $50

www.PodcastingBusiness.School

Podcasters, in general, are not putting enough effort into building a robust email list......and many podcasters have no email list at all! 

In this episode I'm going to show you how to build a simple, fun, and effective scorecard lead magnet that your audience is going to love!

Let's start building your email list Pod Pals!

The Download Growth Club is the program where I help podcasters SIMPLIFY their podcast growth strategy and get to 1,000 downloads per episode.

Check out our NEW Lifetime Membership option:

The topic of content planning isn't as interesting as the topics of podcast monetization, download growth, or audience engagement.......but it may very well be the key thing that leads to improving all three of those hot button podcasting topics!

Having a specific content game plan has helped me to harness my creative powers so that I can consistently deliver the exact right content at the exact right time for my ideal podcast listeners. 

When this is done consistently over time you will see a ramp up on monetization, download numbers, and audience interaction and engagement. 

Today we are Casting The Pod with my friend Mark Crandall from the Purpose Chasers Podcast!

Mark’s success as an entrepreneur has made him a highly sought-after Transformational Life and Business Coach, Clinical Interventionist, as well as a Motivational Speaker.

He and his carefully curated circle of Transformational Life and Business Coaches do not believe that anyone lacks motivation; what they may lack, instead, is vision. 

Mark has proven this principle in his own life by building a six-figure company within five months of its start; by publishing his renowned first memoir Eulogy of Childhood Memories; by leading fruitful corporate workshops;  and by inspiring a following through paid motivational speaking events.

Listen into this episode as Mark and I discuss:

• Why he started his first podcast....and then his second one.
• Who is is trying to serve with his shows and how he's trying to serve them.
• He answers the question "Should we be paying to be on podcasts?"
• He gives us a tip to avoid a big newbie podcaster mistake.

Connect with Mark:

• Website: https://markcrandall.net/
• Instagram: https://www.instagram.com/mark_crandall_lmsw_lcdc/
• Podcast: https://markcrandall.net/purpose-chasers-podcast/

Need some voice work for your podcast? Send me an email and let me know what you need: help@TransformationCoach.Me

Today I'm Casting The Pod with Matt Wolfe from the Hustle & Flowchart podcast.

Matt is one half of the dynamic duo behind the Hustle & Flowchart podcast where he is known as the systems and tech optimization guy who is a fanatic about content repurposing strategies. He’s famous for SEO, data analysis, split-testing and conversion optimization.

Check out episode 081 of Casting The Pod as Matt and I discuss:

• How Matt got started in podcasting.
• Who his podcast audience is and how he is serving them.
• We dive DEEP on monetization strategies involving affiliate marketing. 
• Top tips for someone looking to monetize their show.

Connect with Matt:

Website: https://evergreenprofits.com/

Podcast: https://evergreenprofits.com/podcast/

Check out my new FREE mini course The Build A Challenge CHALLENGE: www.CastingThePod.com

If you are leveraging a podcast to build an online business it is important to periodically audit your offers and look for areas that you can improve.

In this episode I will show you the five step offer audit process that I'm currently using in my online business.

******

Get more info and apply to join my next Podcast Growth Coach Certification cohort:

https://www.podcastingbusiness.school/podcast-growth-coach-certification

The name you choose for your podcast can potentially lead you down one of two paths.

The first path will lead to a ton of frustration with very little organic growth of your podcast audience.

The second path will lead you down the road to success where your ideal listeners are easily able to discover your show and start binge listening to your content. 

In this episode I'm going to give you some easy to apply strategies to ensure that your show name is the number one reason why your podcast audience is able to discover your brand.

Check out episode 182 of Podcasting Business School where you will get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties.

We kick off the session discussing how to develop relationships with potential podcast sponsors and build a podcast sponsorship pipeline.

Next we dive into some Podcaster Speed Dating where you will be introduced to several of my Pod Pals as they tell us:

• What their show is all about.
• Who they are looking for as a guest on their show.
• Who they are a great guest for.
• How you can contact them if you want to book them on your show or if you would be a great guest for them.

We wrap up this session with some open podcasting Q&A that you won't want to miss!

The main purpose of this podcast is to help my listeners avoid all of the major mistakes that I made as I figured out how to be a podcaster and online entreprenuer. 

In this episode I'm going to help you press the fast forward button past SEVEN major mistakes that I made in my first five years in online entreprenurship that really held back the growth of my brand and my business. 

At the end of each quarter I recommend that podcasters invest a little bit of time thinking through their show and their business with questions like:

What is working?

What isn't working?

What needs more time to see if it will start working?

In this episode I'm going to show you how I evaluate EIGHT specific areas of my podcasting business each quarter to make sure my brand and business continue to grow.

Today I'm Casting The Pod with my friend Eric Malzone from the Future of Fitness podcast.

Eric is the co-founder of Fitness Marketing Alliance and he interviews the brightest movers and shakers in the fitness industry. Topics will vary covering best business practices, marketing secrets, technological advances and much more. If you're a fitness professional, this is how you keep your edge sharp.

Check out this episode as Eric and I discuss:

• Why he decided to launch his show.
• The most surprising part of his podcasting journey so far.
• Who his dream podcast interview is.
• Best advice for launching a show.

Connect with Eric:

• Website: www.certifiedcoursecreation.com
• Podcast: https://podcasts.apple.com/us/podcast/future-of-fitness/id1298732635
• Instagram:https://www.instagram.com/emalzone/

Need some voice work for your podcast? Send me an email and let me know what you need: help@TransformationCoach.Me

I was able to 6X my monthly downloads from January 2020 to December 2020 and in this episode I'm going to give you FOUR simple steps that will help you massively grow your show in 2021.

Check out episode 145 of Podcasting Business School as I discuss:

• How I can be a Podcast interview match maker for you for FREE.
• The exact number of shows I want you to be a guest on in 2021 and how to pull it off.
• The single most effective social media strategy for download growth.
• The paid advertising platform I want you to start off with.

Podcast episode links mentioned in this episode:

EP 137: Paid Advertising Review of Overcast https://podcasts.apple.com/us/podcast/137-paid-advertising-review-overcast/id1439327697?i=1000501695547

EP 132: Using FB and IG ads to grow your podcast w/ Salome Schillack https://podcasts.apple.com/us/podcast/132-using-fb-and-ig-ads-to-grow-your-podcast/id1439327697?i=1000499333326

Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers?

Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline!

www.DownloadGrowthClub.com

I know a lot of podcasters that are super fired up about building a business around their show...BUT....when the word "sales" comes up they want to run and hide under the covers!

Today I'm bringing in my Pod Pal Anthony Garcia from Catapulting Commissions to help cure any sales-phobic podcasters out there!

Check out episode 166 of Podcasting Business School as Anthony and I discuss:

• How a podcast can fit into a successful customer journey.
• How podcasters are screwing up their sales process.
• How to cure a sales-phobic podcaster.
• How to shift your mindset around sales.

Connect with Anthony: www.anthonypgarcia.com

Sign up for a Podcast Audit Interview:

www.PodcastingBusiness.School

Are you feeling frustrated because you are getting in front of potential clients and customers but aren't closing any deals?

Check out episode 216 of Podcasting Business School as I teach you how to use quick consultations for podcast monetization.

Topics covered in this episode:

1. Discover the main issue behind why you aren't closing deals.

2. The simple process behind the quick consult technique.

3. The specific questions that you must ask before the consult happens.

4. Examples of when to apply this technique. 

The word "mastermind" is thrown around a lot by entrepreneurs, online marketers, and podcasters and today I wanted to do a mastermind building deep dive with someone that has mastered the mastermind!

Check out episode 170 of Podcasting Business School as Coach Melanie Benson joins us to discuss:

• Her definition of a mastermind.
• Why a podcaster might want to consider starting a mastermind.
• Best practices for a successful mastermind experience.
• How she pivoted her mastermind during the pandemic.

Connect with Coach Melanie: https://melaniebenson.com/

Join me for our next FREE Pod Pals Zoom Party: www.PodcastingBusiness.School

Here's what you'll discover:

• The three crucial zones in the conversion pathway (and how to navigate them).
• Why selling directly from your podcast might be holding you back.
• The power of "stepping stones" in deepening your relationship with your audience.
• How to use discovery calls as a bridge to your perfect-fit offer.

But that's not all!

• The two danger zones that could be sabotaging your efforts 🚫.
• My secret sauce for conducting effective discovery calls.
• How to tailor your approach based on your personality and business style.
• The #1 KPI you should be tracking (hint: it's not what you think!).

Are you a podcaster that is struggling to get your community to engage with you?

Doing an online challenge and integrating it into your show may be the ticket to a podcast audience engagement explosion!

Check out EP 208 of Podcasting Business School where I talk about how to use an online challenge to grow and monetize your podcast.

Key Takeaways:

*How to integrate an online challenge into your podcast episodes.

*The THREE purposes of doing a challenge with your podcast audience.

*How to use an implementation week to monetize your challenge.

*7 key questions to answer to set you up for a successful online challenge.

Have you ever wondered how a podcast ends up on the Apple Podcasts Top 200 list?

In this episode I'm breaking down how we can get our show ranked and what exactly the advantages are of having a top 200 ranked podcast on the Apple Podcasts platform. 

Many podcasters aren't effectively and consistently building their email list and that is a huge mistake!

One of the goals of every podcaster should be to turn passive listeners into active superfans and one of the key steps in that process is getting them onto our email list with a high value add lead magnet. 

Check out episode 264 of Podcasting Business School as we cover how to build an effective lead magnet for your podcast.

Topics covered:

One important question to ask yourself before you build your lead magnet.

Ideas for creating a Quick Win lead magnet.

My top tips for using a group challenge as a lead magnet.

Three tech issues to figure out as you build out your lead magnet.

I really hate it when I see hard working independent podcasters being taken advantage of! 

This episode is important Pod Pals! If we all make a stand together it will create a very positive change for all of the independent podcasters out there.

One of the biggest mistakes I made early (and often) in my online business career was creating offers that noboday actually wanted to buy.

I spent WEEKS of my life suffering from Shiny Offer Syndrome.

I would create an offer, "launch it" with very little effort, and then move right into creating the next offer.........and nobody bought anything from me!

Now I've got a very specific process that I use if I move forward with creating a new offer. Enjoy this episode and let me know if it helps you create your next offer!

I know that many of us have felt some serious business strain and stress from the COVID 19 pandemic so I wanted to bring in someone that can share some ideas about how we can shift our mindset and our business during this challenging time in our lives.

Brian Bogert is a human behavior and performance coach, speaker, business strategist and philanthropic leader who helps people make their best even better.

Check out episode 136 of Podcasting Business School as Brian and I discuss:

• The tragic injury he had when he was a child and how that shaped his mindset moving forward.
• The reason we should all shift out mental conversation to asking ourselves "WHAT" based questions instead of "WHY" based questions right now.
• How he has pivoted his online brand and marketing strategies during the pandemic.
• His advice for someone that is wanting to continue to grow their brand right now and make their business "pandemic proof". 

Here is how you can connect with Brian: https://brianbogert.com/

Today I'm Casting The Pod with my friend Jen Du Plessis from the Mortgage Lending Mastery podcast.

Jen is the founder of Kenetic Spark Consulting, Black Fox Investments, and Valor Home Solutions. She's the author of "Launch! How to take your business to new heights" and the host of the first top rated podcast that is mortgage specific.

Check out episode 083 of Casting The Pod as Jen and I discuss:

• Why she decided to launch her first show?
• The biggest lessons she's learned so far in podcasting.
• Take action tips for new podcasters.

Connect with Jen:

Website: https://www.jenduplessis.com/

Podcast: https://www.jenduplessis.com/podcast/

Ready to light UP your community? Check out my new FREE mini course The Build a Challenge CHALLENGE: www.CastingThePod.com

If you are getting ready to launch a new show or are in your first year of podcasting this episode will serve as a cheat sheet to help you achieve your podcasting goals more effectively. 

With each of the seven strategies I've included a bonus episode reference where I've done a deep dive on the show about that specific topic. 

*****

Join my FREE 3 Day Podcast Launch Optimization Workshop:

https://www.podcastingbusiness.school/

If you are looking for some podcasting tips on podcast launch, podcast growth, podcast monetization, and podcast audience engagement then you are in the right place!

Check out EP 191 of Podcasting Business School as Adam chats with Craig Clickner and Carrie Bohlig from the Tandem Talks podcast where they discuss:

*What got Craig and Carrie interested in side hustles.

*Common mistakes people make when starting a side hustle.

*How to successfully transition from side hustle to full time entrepreneur.

*Key questions to ask yourself before starting a side hustle.

Connect with Craig and Carrie: https://tandemconsulting.co

Today I'm doing three Podcast Audit sessions with some of my favorite new Pod Pals: 

• Connie Whitman from The Heart Centered Sales Leader
• Alexa Schirm from The Weekly Fill
• Jay Chinn from The Grill Coach

Check out episode 141 of Podcasting Business School as I deliver tips on:

• How to grow your show by getting booked to be on more shows.
• A quarterly launch sales strategy to help you sell your programs and services.
• How to create relationships that will eventually lead to sponsorships for your show. 

Today I'm Casting The Pod with Lee Baucom from the Thriveology Podcast.

Lee Baucom is an expert in thriving. He helps people discover how to thrive no matter what life throws at them. He is the host of 3 podcasts: the Save The Marriage Podcast, the Thriveology Podcast, and the Man of Significance Podcast.

Check out episode 073 of Casting The Pod as Lee and I discuss:

• How he got started in podcasting.
• The systems and processes he is using to handle doing three podcasts.
• The monetization method that is working best for him.
• A quick action step for a rookie podcaster that wants to monetize.

Here is how you can connect with Lee:

Website: https://thriveology.com/

Podcast: https://thriveology.com/podcasts/

Instagram: https://www.instagram.com/thriveology/

Check out www.CastingThePod.com for tons of podcasting tips, tools, and support.

In this episode I'm going to show you how to avoid the mistake of randomly putting out content and adding a sales CTA to it when we are in sales mode. 

I will teach you a simple three phase system that you can use to curate targeted content that your audience will love AND it will lead to more conversions into your offer or CTA. 

Today I'm Casting The Pod with my friend Benjamin Shapiro from the MarTech Podcast.

Benjamin is an omnichannel marketer that specializes Brand Development and Growth Strategy for technology companies. He is also the managing director of a network of boutique consultants that specialize in helping companies identify, reach and monetize their customers.

Check out this episode as Benjamin and I discuss: 

• The unique podcast marketing strategies he's seeing results from with his own podcast.
• The specific stats he tracks to monitor the growth of his podcast.
• How he is monetizing his show.
• Quick tip for a new podcaster that is ready to grow.

Here is how you can connect with Benjamin: 

https://benjshap.com/martech-podcast/

Check out our website: www.CastingThePod.com for tons of podcasting tips, tools, and support.

I know a LOT of podcasters that have tried and FAILED to successfully create and sell an online course to their podcast audience. 

In this episode I brought in my Pod Pal Jono Petrohilos to set us straight on how to best create and sell our online courses. 

Jono is the host of the Course Creator Podcast:  https://www.jonopetrohilos.com/

I know that many podcasters want to figure out how to use their show to grow an existing business.....but they run into road blocks along the way like: WHO is doing WHAT to get this done!??

Check out episode 160 of Podcasting Business School as I chat with Shannon Waller and Gord Vickman from Strategic Coach

www.StrategicCoach.com

In this episode we discuss:

• The value that podcasting has brought to Strategic Coach as a company.
• How they set up systems so that each team member works within their unique ability during the podcasting process.
• What their customer journey looks like and why they never plan to run ads for anything but their own programs and services.
• How podcasters can stay out of "The Gap" mindset when it comes to our download numbers. 
• Tips for how companies can take their client's most frequent questions and turn them into podcast episodes.

When it comes to converting more of our podcast listeners into being our best clients sometimes we have to get out of our own way! 

I want you to use this episode as a seven step checklist to make sure that you clear the path for your ideal clients to effectively learn about your offer and decide to purchase it. 

Check out episode 341 of Podcasting Business School where I'm teaching you about 7 reasons why your podcast listeners aren't becoming your clients. 

This week's episode of Casting The Pod is for all of those podcasters that wish it was easier to figure out a way to monetize their show!

Listen in on episode 088 of Casting The Pod as I do a 15 minute mini-mentorship session with my friend Tamar.

In this episode I help Tamar build what I refer to as a "Challenge Funnel" to help boost her community engagement and monetize her audience.

Sign up for your own one on one podcasting mentorship strategy session at www.CastingThePod.com

If you are looking for some great podcast monetization tips this episode is for you!

I know that many podcasters consider monetizing their podcast by creating a coaching program to serve their listeners.

This week I'm bringing in Bruce Langford from the Mindfulness Mode podcast to talk about how he's created a very successful coaching program that serves his audience.

Check out EP 194 as Bruce and Adam discuss:

*The first things that podcasters need to do if they want to create a coaching offer.

*How to price your offer.

*How to market your coaching offer on your podcast.

*The sales method Bruce is using with an 80% success rate!

Connect with Bruce: www.mindfulnessmode.com

If you are asking yourself the question: How do I monetize my podcast?....This episode has you covered!

In this episode of Casting The Pod I discuss how we should be using what I call "unique naming" to stand out in the crowd.

If you have processes or strategies that you speak about when you coach, present on stage, or when you get interviewed.....you need to use this strategy to make the most of that exposure!

Are you looking for some support/mentorship along your podcasting journey?

Check out my Cult For Podcasters: www.CultForPodcasters.com

One easy way to make your brand stand out in a crowded space is to blow people away with the client experience and the amount of value you always add.

Check out EP 234 of Podcasting Business School where I bring on Jerome Myers to teach us about how to create a next level client experience.

Top Takeaways:

How to take your virtual event to a whole new level.

What it means to "take the red pill".

One thing that will make you stand out as a coach.

How to develop a unique customer journey for your clients.

Connect with Jerome: www.jeromemyers.co

*****

Where should most of your podcasting efforts be right now??? Monetization or Download Growth???

Check out episode 284 of Podcasting Business School to learn about the Three Podcast Focus Phases and my suggestion for where your effort needs to be right now!

Have you ever thought about joining a podcast network? Maybe you've even thought about starting your own!

Check out EP 202 of Podcasting Business School as I chat with Tonya Dawn Recla about all things dealing with podcast networks.

Topics discussed:

1. Tonya's definition of what a podcast network is.

2. Why podcasters should think about joining a podcast network.

3. How to correctly start your own podcast network.

4. Tonya's top advice for creating a successful podcast that lasts.

Connect with Tonya: ScienceofSuperpowers.com

Many podcasters know that the best way to grow your audience is to be a guest on other podcasts that are in a similar genre. What most podcasters don't realize is that there is a really hard and annoying way to go about this and there is a much more friendly way (that still requires hard work....but it is WAY more fun).

Check out episode 092 of Casting The Pod as I show you the exact technique I used to be booked as a guest on over 100 top ranked podcasts in 2019. 

Most podcasters know that one of the best ways to grow your podcast is to be a guest on other podcasts. In this episode I'm unpacking the ONE simple strategy that I've used over and over again to be a guest on over 100 podcasts.... without ever pitching them to be a guest.

If you are on a quest to grow your podcast by being a guest on podcasts in your niche or podcasting category this strategy will WORK!

Do you have a podcasting hobby or a podcasting business!

Check out episode 280 of Podcasting Business School to learn about what steps you need to start taking to be able to LOVE your show like a hobby AND build it like a business.

This is day one of our Podcasting Business Workshop Week. Stay tuned for four more episodes all about building your podcasting business!

*****

Today I'm Casting The Pod with my friend Doug Sandler from the Nice Guys on Business podcast!

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Doug is a veteran podcaster, author, and public speaker that has interviewed some of the biggest names in the entrepreneurial world!

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Listen in as Doug and I discuss:

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His unique monetization model of "The guest is your potential client"

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How he sets up his interviews with an application system that delivers ideal clients to him every day.

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The newbie podcaster mistake that he wants us all to avoid.

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Here is how you can connect with Doug:

Website: http://bit.ly/2NbG3Iz

Podcast: https://podcasts.apple.com/us/podcast/the-nice-guys-on-business/id966086057?mt=2

Instagram: https://www.instagram.com/djdoug/

Clubhouse is a social audio platform that I used with great success in 2021. I was slow to get on the platform and I may have missed the initial wave of excitement, but there is still tremendous opportunity on this platform to find ideal podcast listeners and ideal clients.

Check out EP 232 of Podcasting Business School where I will teach you:

How to optimize your Clubhouse profile.

Which Clubhouse rooms you should be showing up in.

The type of call to action that is getting me clients on Clubhouse.

When you should start your own Club and host your own rooms.

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This week on Casting The Pod I'm chatting with Jonathan Mendonsa from the Choose FI podcast.

Jonathan and his co-host Brad have built a GIANT podcast with millions of downloads and rock solid monetization and growth strategies.

If you are looking for some podcast growth then this is your episode!

Listen in on episode 091 of Casting The Pod as Jonathan brings the heat with some podcasting tips on the topics of:

• Their strategy around their podcast launch that helped them get immediate traction and grow quickly.
• How they found their podcasting voice and their strategy around effectively communicating with their audience.
• How to create an super active and engaged fan base.
• Strategies for adding massive value to your audience.
• Quick actionable tips for newer podcasters.

Here is how you can connect with Jonathan:

Website: https://www.choosefi.com/

Podcast: https://www.choosefi.com/all-podcast-episodes/

Instagram: https://www.instagram.com/choosefiradio/

Are you feeling stuck when it comes to your Podcast growth?

Check out my Podcasting Mentorship coaching options on www.CastingThePod.com

In my opinion, one of the fastest ways to monetize your podcasting efforts is to use your show as a funnel into your coaching business.

Dr Terri Levine is joining the show this week to talk about how to take your coaching biz to a six figure level!

Check out EP 250 of Podcasting Business School where Dr Terri and I discuss:

The key differences between struggling coaches and six figure earners.

Terri's tips for developing a high ticket coaching program.

How to maximize retention with a solid client onboarding system. 

Best practices for ramping up connection and engagement with your clients.

Connect with Dr Terri Levine:

www.heartrepreneur.com

If you can avoid a few big mistakes early on in your podcasting journey your road to growth, audience engagement, and monetization can be much more efficient! 

In this episode I unpack TEN giant mistakes that I see newer podcasters making right now. Use this episode as a checklist to make sure your podcasting efforts are as efficient and effective as possible.

The most frequently asked question I get from my Pod Pals is "How do I ramp up my podcast audience engagement?".

In this episode I discuss:

Understanding the three podcast brand levels.

Why most people don't take action when they hear your podcast CTA.

How to take advantage of having a smaller podcast audience. 

How to stand out as a community builder.

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SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator.

https://www.podcastingbusiness.school/