Welcome to another episode of the Player Engage Podcast, where we dive deep into the gaming industry's most intriguing topics. Today, we're thrilled to have Gemma Doyle, co-founder and CCO of SurgeROI, join us to share her insights on VIP programs and their impact on player loyalty and engagement.

Episode Highlights:

• Gemma's Journey: Discover Gemma's transition from real money gaming to social gaming and her pivotal role in introducing VIP programs to Zynga.
• Understanding VIP Programs: Learn what VIP programs are, their importance beyond gaming, and how they can enhance customer relationships across various industries.
• Building Relationships: Gemma discusses the significance of human interaction in VIP programs and how it can lead to increased retention and monetization.
• Data-Driven Decisions: Find out how data science plays a crucial role in tailoring VIP experiences and promotions to player preferences.
• Starting Small: Gemma shares valuable advice for indie studios on initiating VIP programs and the importance of direct player communication.
• Collaboration with Product Teams: Gain insights into how VIP feedback can influence game development and improve player satisfaction.
• ROI and Business Case: Gemma explains how to justify investment in VIP programs and measure their success.
• Social Power Players: The conversation touches on the emerging trend of treating influencers as VIPs due to their ability to attract and retain players.
• Personal Touch: Gemma shares heartwarming stories of how games and VIP programs have touched players' lives, emphasizing the human element in gaming.

Notable Quotes:

• "VIP is about layering data science and human interaction to develop a program that is really authentic and true to the players." - Gemma Doyle
• "Keeping and retaining those high-value players is really key to keeping a really healthy game." - Gemma Doyle
• "People are so happy to talk. I get a lot of feedback from gaming studios that our players don't want to talk on the phone, you know, but the submission rate for phone numbers is between the 70 and 85 percentile." - Gemma Doyle

Subscribe and Share:

Don't forget to subscribe to our podcast on Spotify and Apple Podcasts to stay updated on the latest episodes. If you enjoyed this discussion on VIP programs and their transformative role in gaming, please share it with your friends and colleagues in the industry.

We'd love to hear your thoughts on today's episode, so feel free to leave us a review or reach out on social media with your feedback and questions. Join us next time for more engaging conversations on the Player Engage Podcast!

Episode Description: In this episode of Player: Engage, Greg interviews James Gallagher, the Head of Community Management at Keywords Studios. James shares his journey through various roles in the gaming industry, the evolution of community management, and strategies for building and maintaining strong player communities. They discuss the importance of community managers, the distinction between audiences and communities, and the role of different social media platforms in community building.

Listen Here: James Gallagher - Keywords Studios

Timestamps & Key Takeaways:

• 00:01.42 - 01:34.09: Introduction and Career Journey
  James introduces himself and his extensive background in community management, including roles at Techland, eBay, Rockstar, and Sony.
• 02:25.18 - 04:31.60: Evolution of Community Management
  James discusses the shift from early community management on forums to the rise of social media platforms like Facebook and Discord, and the importance of adapting to new tools and trends.
• 11:20.93 - 13:33.59: Building and Engaging Communities
  Insights into the differences between building audiences on social media and fostering interactive communities on platforms like Discord and Reddit.
• 19:09.26 - 21:45.49: Strategic Community Building
  Strategies for indie game developers to start building their communities, focusing on underserved niches and engaging players from the development phase.
• 38:40.44 - 41:02.42: Managing a Global Team
  James talks about managing a team of over 100 community managers across 31 countries, emphasizing the importance of structure, internal community, and promoting from within.

Key Concepts:

• Evolution of Community Management: Transition from traditional forums to modern social media platforms and the need to adapt to new trends.
• Audience vs. Community: The distinction between building audiences and fostering interactive, engaging communities.
• Community Building Strategies: Practical advice for indie developers on identifying and engaging niche audiences.
• Managing Global Teams: Effective management of a large, geographically diverse team and the importance of internal community building.
• Adaptability and Curiosity: The importance of staying curious and adaptable in the ever-evolving field of community management.

Show Notes: https://playerengage.com/aislinn-mcdivitt-the-world-of-player-engagement/

In this episode of the Player Engage podcast, host Greg is joined by Aislinn McDivitt, the Global Engagement Specialist at HyperHippo.  They discuss Aislinn's background in media and cultural studies and how she transitioned into the gaming industry. Aislinn explains her role as a  Global Engagement Specialist, which involves player support, community management, and expanding into new markets. Tune in to learn more about creating unforgettable player experiences in the gaming industry.

In this insightful episode of the Player: Engage Podcast, host Greg delves into the intricate world of backend game services with tech visionary Patrick Twohig. As the fractional CTO of Wheelhouse and founder of Elements, Patrick shares his extensive experience in streamlining the delivery of high-quality streaming content and developing interactive applications for both Web 2 and Web 3 spaces. The conversation takes a deep dive into the complexities of backend services, the importance of DevOps, and the potential of Web3 in gaming, all while touching upon Patrick's unique lifestyle of living on a sailboat and his passion for gaming.

Key takeaways from this episode:

• The role of backend services in gaming and how they impact player experience.
• Insights into the future of Web3 gaming and digital ownership.
• The significance of DevOps in ensuring game stability and success post-launch.

To get a comprehensive understanding of how backend services can make or break a game, and to hear Patrick's expert take on the evolution of Web3 in the gaming industry, tune in to this episode of Player: Engage Podcast. Discover the tools and strategies that could shape the next generation of gaming by listening to the full conversation.

Don't miss out on the valuable lessons shared by Patrick Twohig – listen to the episode now for a deeper exploration of these topics.

Episode Description:

In this episode of Player: Engage, Greg hosts a panel with three distinguished guests from GDC's Community Clubhouse: Mike Pappas, CEO of Modulate; Kieran Donovan, CEO of KID; and Tess Lynch, a privacy and IP attorney at Premac Rogers. They discuss the delicate balance of trust and safety in gaming, addressing technical solutions, legal challenges, and best practices for creating safer gaming environments while respecting player privacy.

Timestamps & Key Takeaways:

• 06:08.65 - 07:50.70: Key Takeaways from Community Clubhouse at GDC: Kieran, Mike, and Tess share their reflections on the event, discussing player happiness, the importance of communication, and the need for more in-depth implementation discussions.
• 11:40.02 - 14:07.47: Balancing Player Safety and Privacy: Mike uses an analogy to explain the compromise between privacy and safety, stressing the need for clear communication of expectations to players.
• 20:04.53 - 22:59.70: Technology Solutions for Trust and Safety: Mike explains Modulate's ToxMod and its privacy-preserving approach to voice moderation, emphasizing the importance of proactive moderation.
• 30:32.37 - 32:28.44: Challenges and Strategies for Indie Developers: Tess advises indie developers to start by understanding their exposure points and implementing appropriate privacy and safety measures based on their game's features and target audience.

Key Concepts:

• Player Happiness Index: Kieran discusses the concept of a player happiness index, which focuses on understanding where players are happiest and aligning safety and empowerment with player engagement.
• Communication and Expectations: Mike highlights the importance of platforms clearly communicating their expectations and rules to players to prevent misunderstandings about acceptable behavior.
• Privacy and Safety Balance: The panelists discuss the need to find a balance between player safety and privacy, using analogies to illustrate how minimal data collection can still ensure a safe environment without being overly intrusive.
• Proactive Moderation: Mike explains how proactive moderation tools like ToxMod help identify and address harmful behavior in real-time, reducing the burden on players to report issues.
• Advice for Indie Developers: Tess and Mike emphasize the importance of hiring experts, collaborating with trust and safety professionals, and leveraging existing resources and tools to build a safe and compliant game environment.

Tim Cook, the Head of Solutions at Spectrum Labs, discusses the role of analytics in the gaming industry and the importance of trust and safety in creating a positive gaming environment. Spectrum Labs offers AI  technology to detect toxic and positive behaviors in user-generated text across various platforms, including gaming, social media, and dating sites.

In this episode, we had the pleasure of sitting down with the incredible Jon Wolheim, a true powerhouse in the gaming industry. With an impressive background working for renowned companies like Apple and Amazon, Jon is now an advisor for Games for Love and a top voice in AI and gaming on LinkedIn. 🚀

Here are three major takeaways from our conversation with Jon:

1️⃣ LinkedIn: The Ballast Amongst the Socials
Jon emphasized his love for LinkedIn as a platform that provides a sense of stability and reliability. Unlike the chaotic and unpredictable nature of Twitter, LinkedIn offers a more trustworthy environment for professionals and gamers alike. So, if you're looking for a platform to connect with like-minded individuals, LinkedIn should be your go-to!

2️⃣ Valuable Resources and Tactical Information
During our discussion, Jon highlighted some incredible individuals to follow on LinkedIn. Amir Sattva, Justin Williams, Matt Herndon, Aida Figueroa, and Aaron Goldsmith were mentioned for their valuable resources, daily knowledge shares, tactical information, strategic thought, and inspirational stories. These industry experts are sure to provide you with the insights and guidance you need to level up your game!

3️⃣ Community and Collaboration
One of the standout aspects of the gaming industry, according to Jon, is the sense of community and collaboration found on LinkedIn. He praised the dedicated individuals who selflessly share resources and support aspiring gamers, purely out of their passion and care for the industry. Aida Figueroa, in particular, was highlighted for her efforts in hosting an engaging audio event on the neuroscience of games, which sparked an incredible conversation within the community.

Tune in now to the Player Engage Podcast on your favorite podcast platform, and join us as we explore the fascinating world of gaming with industry experts like Jon Wolheim. Get ready for some mind-blowing insights and inspiration that will level up your gaming journey! 🎧✨

Beau Button from Atlas Reality merges digital and physical worlds, creating a metaverse for gamers. Their platform combines virtual goods and real-world retail through a card-linked rewards system, motivating players to shop at physical stores and revolutionizing experiential marketing.

In this special episode of the Player Engage podcast, Greg is joined by Josh Loveridge from Stratton Studios to discuss the recent news and controversy surrounding Unity, a popular gaming engine. They provide an overview of the situation, highlighting the importance of understanding both the community and business perspectives. The episode also touches on the recent pricing revisions by Unity. Tune in to gain a comprehensive understanding of the Unity community and its current challenges.

Description: In this exciting episode of the Player: Engage, Greg is joined by Mike O'Connor, CEO of Mr. Kite and the visionary behind Today The Game. Mike shares his insights on integrating AI and Web3 technologies to create an innovative social sandbox game. With a rich background in filmmaking and game development, Mike offers a unique perspective on the future of immersive gaming experiences.

Key Topics Discussed:

1. Introduction to Mike O'Connor and Mr. Kite (00:00 - 01:14): Greg introduces Mike O'Connor and discusses his background in filmmaking and game development.
   Overview of Today The Game and its unique approach to blending AI and Web3 technologies.
   
2. Integrating AI for Dynamic NPCs (01:14 - 01:37): Mike explains how AI is used to create dynamic, interactive NPCs that build genuine relationships with players.
   The importance of creating immersive and engaging character interactions.
   
3. The Power of Storytelling in Gaming (06:46 - 07:34): Discussion on the significance of storytelling in Today The Game.
   How Mike’s filmmaking background enhances the game's narrative experience.
   
4. Leveraging Web3 for Player Empowerment (21:21 - 22:46): Mike talks about the integration of Web3 technology to provide true ownership of in-game assets.
   The benefits of a player-driven economy and fostering a sense of community.
   
5. Simplifying Onboarding and Player Experience (34:58 - 36:50): Addressing the challenges of onboarding players in Web3 games.
   Today The Game’s approach to making the onboarding process seamless and enjoyable.
   
6. Future Innovations and Democratization of Game Development (40:46 - 42:55): How AI and generative technologies are democratizing game development.
   Enabling smaller studios to compete with industry giants and innovate creatively.
   
7. Mike’s Journey and Career Insights (26:58 - 29:13): Mike shares his journey from a producer at Nintendo and Sega to becoming the CEO of Mr. Kite.
   The importance of collaboration and having good processes in place in game development.
   
8. Upcoming Play Test and Community Engagement (37:29 - 40:08): Information about the upcoming closed play test for Today The Game.
   How to get involved and provide feedback.
   

Call to Action: Don’t miss out on this insightful conversation! Listen to the full episode to learn more about the future of gaming with AI and Web3, and how Today The Game is setting new standards in the industry.

Follow Us:

• LinkedIn: Greg Posner
• Website: Player Engage

Connect with Today The Game:

• Twitter: @TodayTheGame
• Website: Today The Game

Join us for a comprehensive dialogue with Erik Ashby, the innovative Head of Product at Helpshift. We'll be discussing the captivating landscape of generative AI, examining its current standing and future growth potential. We'll dissect how progressive businesses are effectively utilizing these revolutionary tools to make substantial impacts within their respective fields. Moreover, we'll explore Helpshift's strategic approach towards AI and their aspiration to utilize its potential to create unparalleled user experiences. It's a thought-provoking conversation that provides a unique insight into the promising realm of AI.

In this episode, host Greg Posner talks with Tim Bennison of Hothead Games about the foundational elements that fuel innovation within the gaming industry. Tim sheds light on the concept of cross-pollination, co-development, and work-for-hire arrangements. He explains how integrating diverse ideas and technologies can lead to groundbreaking advancements in game development. Tim also discusses Hothead Games' commitment to work-for-hire projects, underscoring how it allows the company to broaden its range and expertise while aligning with its focus on employee well-being. From the benefits of diverse talent pools to the importance of employee satisfaction, this episode provides a comprehensive look at the mechanisms driving innovation at Hothead Games. It's a must-listen for anyone interested in the interplay between corporate culture, co-development, and technological evolution.

Episode Description: In this episode of Player: Engage, Greg chats with Dang-Stefan La Hong from Playa Games and Conor McGinley from Bytro. They dive into the transformation of customer support in the gaming industry, exploring the shift from external to in-app support systems, the integration of community platforms like Discord, and the balance between automation and human interaction. Learn how these leaders are enhancing player experiences and managing the challenges of implementing new technologies.

Timestamps & Key Takeaways:

• 02:46.01 - 03:48.53: Transition to In-App Support Dang and Conor discuss the motivations behind transitioning support systems from external methods like email to integrated in-app solutions, emphasizing the benefits for efficiency and player satisfaction.
• 07:35.62 - 08:53.39: Player Reactions to New Support Systems Dang shares insights on player reactions to the new support system, noting the mix of appreciation and initial overwhelm with automated responses.
• 09:52.28 - 10:58.61: Integrating Discord for Community Interaction Conor explains how integrating Discord has helped manage community support by enabling players to interact and assist each other through dedicated channels.
• 12:22.85 - 13:33.84: Managing Team Expectations and Automation Fears Both guests discuss the importance of managing their teams' concerns about automation and ensuring that human oversight remains a crucial part of customer support.

Key Concepts:

• Transition to In-App Support: Moving support systems in-app improves consistency, provides better context for issues, and enhances the player experience by allowing them to stay within the game environment.
• Player Reactions: Players' reactions to new support systems can be mixed. While automation can streamline processes, some players may prefer traditional methods and need time to adjust.
• Community Interaction: Utilizing platforms like Discord can help manage lower-level support queries through community interaction, allowing support agents to focus on more complex issues.
• Automation vs. Human Touch: Balancing automation with human oversight is crucial. Automation can handle repetitive tasks, but human agents are necessary for complex and nuanced issues.
• Managing Change: Implementing new systems requires clear communication and expectation management to address fears and ensure smooth transitions for both teams and players.

In this episode of the Player: Engage podcast, we had the pleasure of hosting Arseny Lebedev, a gaming industry veteran and co-founder of Original Games. Arseny shared his extensive journey from his early days as an intern at Large Animal Games to founding Signus Labs and eventually leading a studio at MZ. His entrepreneurial spirit has been a driving force throughout his career, and his unique, opinionated perspective on the gaming industry is both refreshing and thought-provoking.

Arseny's experience is not just limited to gaming; he also worked in his family's renewable energy components business, which gave him a solid foundation in sales and contract negotiation. This experience proved invaluable when he later ventured into the gaming industry, where he successfully managed large deals and partnerships.

During our conversation, Arseny emphasized the importance of throwing oneself into challenging situations and the value of travel in gaining diverse perspectives. He shared anecdotes from his time in Southeast Asia and how those experiences shaped his approach to business and life.

We also delved into the challenges and opportunities of remote work and office dynamics in the current landscape. Arseny provided insights into how Original Games manages a remote team, the tools they use for communication and project management, and the considerations they've had to make when setting up their office space in Lisbon.

Unleashing Creativity and Accessibility in Game Design with Dan

Greg, sits down with Daniel McCreadie, a senior game designer at Outright Games, to discuss the intricacies of creating games that resonate with children and families. With a career spanning nearly two decades, Dan shares his journey from a child gamer to a leading figure in the gaming industry, emphasizing the importance of accessibility and user experience in game design.

Episode Highlights:

• Dan's Early Gaming Memories: Dan reminisces about his childhood experiences with the Nintendo Entertainment System and how games like Super Mario Bros 3 sparked his curiosity and passion for gaming.
• Path to Game Design: Learn how a conversation in college led Dan to become a game tester, which eventually paved the way for his career in game design.
• Role of a Game Designer at Outright Games: Dan explains his role in developing games from concept to release, focusing on creating engaging experiences for preschool-aged children.
• Skill Sets for Game Design: Discover the importance of being a generalist designer with a lens on user experience and accessibility, and why empathy for the player is crucial.
• Transitioning to Children's Games: Dan discusses the shift from wanting to create the next big hit to designing games that bring joy to children, and how his own experiences as a father influence his work.
• The Importance of Playtesting: Insights into how observing children play games can lead to valuable design decisions that enhance the gaming experience.
• Staying Current with Gaming Trends: Dan shares his approach to keeping up with the latest technologies and trends in the gaming industry.
• Advice for Aspiring Game Designers: Tips on how to break into the industry, the importance of staying positive, and why it's never too late to pursue a career in game design.

Today we host Bryan Mehr, the Chief Communications Officer at Sirenix, discussing the role of Odin Inspector, a game-changing tool for Unity developers, and the transformative power of game modding. We delve into how such tools not only simplify the development process for both indie and AAA studios but also enable game modding, a key driver of community engagement and game longevity. Join us as we uncover the symbiotic relationship between innovative tooling and the vibrant world of modding in the gaming ecosystem.

In this engaging episode of the Player Engage podcast, host Greg Posner sits down with Mike Gallagher, founder of Untitled Ad Lab. Mike's career, spanning from film and television to pivotal roles at EA, HyperHippo, and Hothead Games, has centered around community engagement, marketing, and user acquisition in the gaming industry.

• Journey into Gaming: Mike shares his transition into the gaming world, underscoring the significance of networking and maintaining connections. He reflects on his time working with popular franchises like NHL and UFC, and how these experiences fueled his passion for gaming.
• Founding of Untitled Ad Lab: Mike discusses the inception of Untitled Ad Lab, aimed at providing scalable, cost-effective community and marketing services for game studios. He delves into the challenges of demonstrating the value of community work and maintaining a sustained presence.
• Services and Strategies: Untitled Ad Lab's array of services includes community management, graphic design, video production, and social media management. Mike highlights the importance of understanding the target audience, engaging them with tailored content, and fostering a symbiotic relationship between the game and its community.
• Goals and Aspirations: With a clear vision for the future, Mike expresses his enthusiasm for helping studios expand their communities and connect with players. He outlines ambitious goals for Untitled Ad Lab, including global expansion and building communities that captivate a billion gamers.

Join us for this insightful conversation, where Mike Gallagher shares his expert insights into community engagement, marketing, and user acquisition, illuminating the ever-evolving landscape of the gaming industry.

In this episode of the Player Engage podcast, host Greg Posner interviews Ivan Zaguirre from SocialPoint. Ivan shares his nine-year journey at SocialPoint, discussing his various roles and the recent release of their new game, Top Troops. Ivan emphasizes the importance of understanding the gaming audience and tailoring the product to their tastes and preferences. He also highlights the significance of metrics in measuring success and making data-driven decisions. Ivan touches on the challenges of product management in the gaming industry and the need for effective communication and alignment within teams. He concludes by encouraging aspiring product managers to embrace the role and prioritize early product-market fit and audience feedback.

Overall, this episode provides valuable insights into the product management process in the gaming industry, highlighting the importance of metrics, audience understanding, and effective communication. Listeners gain a deeper understanding of the challenges and strategies involved in creating successful player experiences.

In this episode, we dive into the transformative power of data analysis and monetization strategies in the world of gaming and digital platforms. We'll explore how a deep understanding of your players and users can be a game-changer for your business.

In this episode of the Player Engage podcast, host Greg Posner is joined by Thomas Kolbabek from Golden Whale Productions. As the CTO of Golden Whale, Thomas brings his expertise in player engagement and retention to the conversation. They discuss the importance of collecting data from the beginning of game development, the role of player insights in creating a successful game, and how to effectively retain players.  Thomas shares his experience in the gaming industry and offers valuable insights on using data to make smarter decisions in game creation. Tune in to learn more about the fascinating world of player engagement and retention.

In  this special episode of the Player: Engage podcast, host Greg delves  into the world of gaming accessibility with guests Olivier Nourry and Tim  Lansiaux, founders of Games Accessibility Hub. The episode is timely, coinciding with Global Accessibility Awareness Day, and focuses on the importance of digital access and inclusion in gaming. Olivier and Tim  share their journey and mission to make gaming inclusive for people with  disabilities, discussing the innovative solutions and the impact of  accessible gaming features on the community.

Key takeaways from the episode include:

• Insights from Games Accessibility Hub:  Learn how the organization assists game studios in creating accessible  games through knowledge sharing, assessments, and user testing with  disabled gamers.
• Examples of Accessibility in Action:  Discover how major games like "The Last of Us Part II" and "Forza  Motorsport" have set new standards in accessibility, allowing even  visually impaired players to fully enjoy gaming.
• The Business Case for Accessibility:  Understand the return on investment (ROI) for incorporating  accessibility in games, including increased loyalty and broader market  reach.

For anyone interested in the intersection of  gaming and accessibility, this episode provides a deep dive into how  inclusivity can be embedded into game design from the outset. To hear  more about the challenges and triumphs in making games accessible, and  to learn how you can contribute to this important cause, listen to the  full episode on the Player: Engage podcast.

Episode Description: In this episode, we sit down with Jack Burrows, a talented level designer at NetEase Games, who has worked on some of the most iconic titles in the gaming industry, including Call of Duty and Marvel Rivals. Jack shares his journey from a QA Specialist to a lead level designer, offering insights into the complexities of creating immersive game environments. He also discusses the importance of feedback in the creative process and how he navigates the challenges of designing for a diverse range of characters in Marvel Rivals.

Key Takeaways:

1. The Journey from QA to Level Designer: Jack discusses his early career challenges and how his determination and passion for game design led him from QA roles to becoming a level designer at Treyarch and eventually at NetEase Games.
   
2. Flow and Immersion in Level Design: The importance of creating levels that maintain a seamless flow, keeping players fully immersed in the game. Jack explains the process of planning and playtesting to ensure that each element contributes to the overall gameplay experience.
   
3. Designing for Diverse Characters: Jack shares the unique challenges of designing levels for Marvel Rivals, where he must accommodate a wide range of characters with different movement abilities, ensuring that each level offers something engaging for all players.
   
4. The Role of Feedback in Game Development: The significance of constructive criticism in the creative process. Jack emphasizes the need for open and honest feedback to foster growth and improvement in game design.
   
5. Advice for Aspiring Game Designers: Jack offers practical advice for those looking to break into the gaming industry, highlighting the importance of persistence, networking, and continuously honing one’s craft.
   

Welcome to another exciting episode of Player: Engage Podcast! In this episode, we dive deep into the gaming industry with our special guest, Pasqual Batalla, COO of Sandsoft. Pasqual shares his journey from engineering to leading a gaming company, the growth of gaming in Barcelona, and the future of Sandsoft.

Episode Highlights:

• Pasqual's unexpected path to becoming the COO of a gaming company.
• The rise of the gaming industry in the MENA region and Barcelona's role as a tech hub.
• Sandsoft's mission, vision, and strategy for the future.
• The importance of fostering a people-first culture in the gaming industry.
• Pasqual's insights on the evolution of gaming and the challenges and opportunities ahead.

Featured Guest:

Pasqual Batalla, COO of Sandsoft

• Formerly at Socialpoint and Ad Science
• Passionate about supporting the economic, social, and cultural life of Barcelona.
• Enjoys playing casual games and social games with his kids.

Don't forget to subscribe and leave a review if you enjoyed this episode. Stay tuned for more insights into the gaming world on Player: Engage Podcast!

In this episode of the Player Engage podcast, host Greg Posner and guest Erik Ashby, Senior Director and Head of Product Research at Helpshift, delve into the evolving landscape of gaming technology and player experiences. They kick off the discussion with the buzz around GDC, sharing their excitement for the event and the latest trends in the gaming industry. Erik, with his extensive background at Microsoft and Helpshift, brings a wealth of knowledge to the table, particularly in the realm of AI and its integration into customer service, as highlighted by the recent developments at Klarna.

The conversation then shifts to the future of gaming, exploring the dynamics of games as a service, the impact of subscription models, and the potential shift in gaming experiences with the rise of personal screens within homes. They also tackle the contentious issue of walled gardens in the tech industry, focusing on the Epic vs. Apple lawsuit and its implications for app marketplaces and consumer choice.

Key takeaways from this episode include:

• The transformative role of AI in customer service and its potential to redefine the industry.
• The shifting trends in gaming consumption, from big screens to personal devices.
• The ongoing battle between open ecosystems and walled gardens, with a spotlight on the Epic vs. Apple case.

zIUbf1MpWT7MtXoGoOjf

Greg is joined by the game development team of " Midnight Dreams." They discuss the game's lore and the main character, Felipe, who has autism. Felipe's hyper focus and ability to enter different dreams are explored, as well as his astronaut helmet, which he uses to hide from the real world. The game aims to be inclusive and relatable to players with autism.

In this episode of the Player: Engage Podcast, Greg sits down with Emily Pierron from Nightmarket Games to delve into the intricacies of her role as a producer and the importance of psychological safety within gaming studios. Emily shares her journey from Eventbase to Nightmarket Games, providing insights into the unique responsibilities of a producer in different studio environments. She emphasizes the significance of organization and supporting team members to ensure they have what they need to succeed.

Listeners will gain a deeper understanding of:

• The transition from project management to overseeing studio operations and the challenges of remote work.
• The concept of psychological safety in the workplace and its impact on team innovation and productivity.
• Practical strategies for improving communication and fostering a positive studio culture, including the implementation of a "single source of truth" for project information.

For a closer look at how Emily Pierron is shaping the culture at Nightmarket Games and her approach to enhancing team dynamics, tune in to this episode of the Player Engage Podcast. Discover the actionable steps you can take to create a psychologically safe environment and why happiness is key to driving productivity in game development.

To learn more about Emily's perspective on psychological safety and her vision for the future of Nightmarket Games, listen to the full podcast episode.

This episode of Player Engage explores the necessity of localizing games to provide an enjoyable player experience. Dominic Kelly stresses that players seek games in their own language and are more likely to choose localized games over non-localized ones. He advises companies to prioritize localization based on market potential, player preferences, and overall experience. The discussion highlights the significance of language translation in retaining and engaging players.

Greg sits down with Catherine Litvaitis, a seasoned community manager with experience at Mouldbreaker Interactive, Armor Games Studios, and Paradox Interactive. Catherine shares her journey from being a player on Neopets to managing communities for various gaming companies. She delves into the importance of community guidelines, the role of a community manager, and best practices for building and nurturing gaming communities.

Listen Here: Community Management and Guidelines with Catherine Litvaitis

Timestamps & Key Takeaways:

• 01:49.48 - 02:33.94: The Role of a Community Manager Catherine explains the role of a community manager as a liaison between players and developers, emphasizing the importance of translating feedback and fostering player engagement.
  
• 04:01.80 - 05:18.35: Neopets Influence Catherine discusses how her experience with Neopets shaped her interest in community management and her understanding of player-driven content and engagement.
  
• 11:05.35 - 12:37.01: Building a Community from Scratch Catherine shares strategies for starting a community from scratch, including understanding your audience and creating spaces for creativity and engagement.
  
• 24:52.62 - 26:21.20: Tools for Community Management Catherine talks about the tools she uses for community management, including Slack, Discord, ClickUp, and Notion, and how they help streamline communication and task management.
  

Key Concepts:

• The Role of a Community Manager: Community managers serve as the bridge between players and developers, translating feedback into actionable insights and ensuring that player voices are heard.
  
• Influence of Early Online Communities: Early experiences on platforms like Neopets and Club Penguin can inspire and shape one's career in community management by highlighting the importance of player-driven content and engagement.
  
• Starting a Community: Understanding your audience, creating spaces for fan art and discussions, and engaging with players are crucial steps in building a successful community from scratch.
  
• Community Guidelines: Customized community guidelines are essential for each game and company, focusing on inclusivity and protection against scams and harmful behavior.
  
• Tools for Effective Management: Utilizing tools like Slack, Discord, ClickUp, and Notion can help community managers streamline their tasks, communicate effectively, and maintain organized documentation.
  

Dive into the latest Player Engage podcast with host Greg Posner and guest Peter Gerson from Keywords. Peter's journey from a potential pyrotechnical engineer to a gaming industry leader at EA and Keywords is as explosive as it is inspiring. He dives into the essence of player engagement: understanding and prioritizing player needs for a remarkable gaming experience.

Peter highlights the crucial role of AI and automation in enhancing customer support and teases the exciting potential of Web 3.0, AR, and VR in gaming's future. He champions user-generated content and the power of community in retaining player loyalty.

End your listen with an invite to the Community Clubhouse, a haven for gaming and customer experience professionals to share insights. This episode is a compact yet comprehensive look into the heart of gaming customer support and player engagement. Tune in for a journey full of industry insights!

Episode Description: In this episode of Player: Engage, Greg interviews Sharon Fisher, the Head of Trust and Safety at Keywords Studios. Sharon shares her extensive experience in building and managing trust and safety teams, the challenges of moderating online communities, and the role of technology and AI in preventing harmful behavior. The conversation also covers strategies for creating safer gaming environments and the importance of well-being for trust and safety moderators.

Timestamps & Key Takeaways:

• 02:12.22 - 04:11.27: Moderation and PreventionSharon discusses the importance of preventive moderation and the tools needed to support moderators in identifying and addressing real-time threats.
  
• 07:02.04 - 09:54.65: Collaboration and Community SafetyEmphasizes the need for developers to collaborate with community teams early in the game development process to anticipate and mitigate potential risks.
  Highlights the importance of preventive measures to create a safer gaming environment from the start.
  
• 11:33.78 - 14:37.91: AI and Human Interaction in Trust and SafetySharon talks about the integration of AI in trust and safety, stressing the necessity of human oversight to ensure accuracy and context in moderation.
  Discusses the challenges of training AI models and the importance of balancing AI and human intervention.
  
• 18:37.93 - 20:33.75: Incentivizing Positive EngagementSharon proposes focusing on rewarding positive behaviors in communities rather than just punishing negative actions.
  Suggests creating systems that encourage constructive interactions and reduce the appeal of trolling.
  

Key Concepts:

• Preventive Moderation:Sharon emphasizes the importance of having preventive measures in place to quickly identify and address harmful behavior in real-time. This involves using advanced tools and technologies to support moderators in their roles.
  
• Collaboration Between Developers and Community Teams:Highlighting the necessity for developers to work closely with community teams from the early stages of game development. This collaboration helps in identifying potential risks and implementing safety features proactively.
  
• Balancing AI and Human Oversight:The integration of AI in trust and safety is crucial, but it must be balanced with human oversight. Sharon discusses the challenges in training AI models and the importance of human moderators to ensure accurate and contextually appropriate decisions.
  
• Incentivizing Positive Behavior:Instead of focusing solely on punitive measures, Sharon advocates for systems that reward positive community engagement. This approach can help in shaping a healthier community culture and reducing the impact of negative behavior.
  
• Moderator Well-being:The well-being of trust and safety moderators is essential. Sharon shares how Keywords Studios has implemented programs to support the mental and emotional health of their moderators, leading to improved retention and overall job satisfaction.
  
• Brand Protection and Community Safety:Sharon discusses how proactive trust and safety measures can protect a brand’s reputation and create a safer environment for all players. She emphasizes that companies should invest in these measures not only for legal and ethical reasons but also for long-term community and business benefits.

Strap in, gamers and futurists! 🎮🚀 This episode of Player Engage Podcast, titled "Beyond Pixels: Navigating the Future with Renz Chong," dives into the riveting world of gaming innovation with the CEO of BreederDAO. Host Greg explores how Renz's strategies are setting new standards in the gaming metaverse, sustainability, and community engagement. Tune in for a visionary journey beyond the game screen!

Episode Description: In this episode of Player: Engage, Greg talks with Dan Fox, a seasoned expert in cybersecurity and the leader of the cybersecurity team at ScalePad. Dan shares his career journey, insights into building successful startups, and the importance of staying curious and adaptable in the ever-evolving tech industry. They discuss the role of AI in cybersecurity, the importance of customer experience, and practical advice for aspiring entrepreneurs.

Listen Here: Dan Fox - ScalePad

Timestamps & Key Takeaways:

• 00:01.25 - 01:25.08: Greg introduces Dan Fox, highlighting his impressive background in cybersecurity and his role in various successful companies, including Smarsh, Securecast, Carbonite, and Webroot.
  
• 09:15.91 - 09:45.14: Startup Challenges and Strategies - Dan shares his experiences in startup environments, discussing the importance of wearing multiple hats, staying adaptable, and learning from both successes and failures.
  
• 25:26.28 - 25:58.21: Delivering Value to Customers - Emphasizes the importance of listening to customers, solving their problems effectively, and being an advisory partner rather than just a salesperson.
  
• 30:48.71 - 31:37.05: Staying Curious and Lifelong Learning - Dan highlights the significance of continuous learning and curiosity, sharing examples of how he expanded his knowledge through formal courses and self-education.
  
• 38:02.03 - 39:37.54: Leveraging AI in Cybersecurity - Discusses the integration of AI in cybersecurity for automating tasks, improving threat detection, and enhancing customer support processes.
  

Key Concepts:

• Startup Environment: Dan emphasizes adaptability and versatility in startups, highlighting the need to wear multiple hats and learn from both successes and failures.
  
• Customer Experience: Dan underscores the importance of understanding and solving customer problems effectively. He believes in being an advisory partner to build strong, lasting relationships and trust.
  
• Continuous Learning: Staying curious and committed to lifelong learning is crucial. Dan shares his journey of continuous education, using formal courses and online resources to stay ahead in the tech industry.
  
• AI Integration: The integration of AI in cybersecurity is transforming the industry. Dan explains how AI automates tasks, enhances threat detection, and improves customer support processes, leading to greater efficiency and accuracy.
  
• Career Evolution: Dan’s career demonstrates the importance of being open to new opportunities and adapting to different roles. His journey from customer support to founding successful startups and leading cybersecurity teams showcases the diverse paths to success in tech.
  

This episode of Player: Engage explores the mission and initiatives of Women in Games, an organization dedicated to empowering women in the gaming industry. Guests Gemma, Mafalda, and Athena share insights on their roles within Women in Games and discuss the importance of promoting diversity and inclusion. They emphasize the need to support women who may feel alienated by traditional gamer culture. The episode also highlights the organization's collaboration with Keywords and introduces their unique ambassador program.

In this engaging episode of the Player Engage podcast, Greg sits down with Aislinn McDivitt, the Global Engagement Specialist at Hyper Hippo. Aislinn shares her intriguing journey from aspiring to be a teacher to diving into the gaming industry, highlighting her transition through various roles and how her background in media and cultural studies influenced her career path. The discussion delves into the nuances of global player engagement, exploring how Hyper Hippo tailors experiences for diverse player bases, especially focusing on non-English speaking markets.

Key takeaways from the episode include:

• Insights into the role and challenges of a Global Engagement Specialist in the gaming industry.
• The impact of cultural and linguistic considerations in game development and player support.
• Aislinn's personal journey and the unexpected paths that led her to her current role in the gaming sector.

For  a deeper understanding of how cultural nuances influence game  development and to hear more about Aislinn's unique career journey, tune  into this episode of Player Engage. Discover the behind-the-scenes efforts that go into creating inclusive and engaging player experiences across global markets. Listen now to gain more insights!

In this engaging episode of the Player: Engage podcast, we delve deep into the world of community in gaming from multiple perspectives. Our host, Greg, is joined by three distinguished guests from the gaming industry:  Ben Kvalo from Midwest Games, Anna Wright from Niantic, and Carlos Figueiredo from Minecraft. Each guest shares their unique insights on building and nurturing gaming communities, emphasizing player safety, community engagement, and the integration of community feedback into game development.

Key takeaways from this episode include:

• Ben Kvalo's insights on the business end of gaming and the importance of market strategies for game launches.
• Anna Wright's experiences at Niantic, discussing the impact of real-world interactions in games like Pokémon Go and how these shape community dynamics.
• Carlos Figueiredo's perspective on player safety as a design discipline, highlighting the evolution of community safety features in games like Minecraft.

For a deeper understanding of how these industry leaders are shaping the future of gaming communities and ensuring safe, engaging environments for players, tune into this episode of Player: Engage. Their stories and strategies are not just informative but also a testament to the dynamic and ever-evolving world of gaming. Listen now to explore the intricate balance between player engagement and safety and discover how top companies are leveraging community feedback to enhance gaming experiences.

Key Takeaways

1. Evolution of In-Game Economies:
   The gaming industry has shifted from paid games to free-to-play and subscription models, significantly impacting game economies.
   Smartphone gaming has popularized business models that perform well on mobile platforms.
2. Role of Economists in Game Development:
   Economists play a crucial role in balancing in-game economies to ensure fair and engaging player experiences.
   Sophisticated economic systems in games like Fortnite and Roblox highlight the importance of economic expertise in game design.
3. Single Player vs Multiplayer Games:
   Narrative-driven single-player games continue to have a strong market presence despite the rise of multiplayer and live service games.
   Companies like Sony are investing in narrative games, indicating ongoing demand for story-rich gaming experiences.
4. Virtual Events and Cloud Gaming:
   Virtual events, such as concerts in Fortnite, offer new ways to engage players and attract non-gamers.
   Cloud gaming services are growing, providing more accessibility to high-quality gaming experiences across different devices.
5. Importance of Customer Support:
   Effective customer support, especially through in-app services, is crucial for player satisfaction.
   AI tools are increasingly used to manage trust and safety, ensuring a positive gaming environment.

Guests:
Sharon Fisher, Keywords Studios
Chris James, Modulate

Episode Summary: This episode of Player: Engage Podcast with Greg Posner, featuring Sharon Fisher from Keywords Studios and Chris James from Modulate, delves into the mental health challenges faced by content moderators. It highlights the importance of self-awareness, emotional management, and the need for adequate support systems to mitigate the effects of moderating disturbing content. The guests share valuable insights and strategies, drawing from their professional experiences and collaborations with mental health experts, to help moderators navigate these challenges effectively.

Key Topics & Highlights:

• Understanding the Moderator's Mindset: Exploring the comprehensive framework developed by the speaker, in collaboration with their mental health care team, to address the challenges faced in the role of a moderator. This includes regular self-check-ins and emotional management strategies.
• The Initial Reaction - Dissociation: Discussion on the common response of dissociation when moderators are exposed to disturbing content, highlighting the temporary benefits and the risks of prolonged detachment.
• Maintaining Self-Connection: Insights into the speaker's personal framework for managing emotional states and staying connected with oneself while dealing with disturbing content.
• Therapeutic Techniques for Moderators: The use of cognitive-behavioral therapy (CBT) and dialectical behavior therapy (DBT), as well as trauma-focused therapy techniques, to manage emotions and maintain self-awareness.
• The Cumulative Impact of Toxic Content: Delving into the psychological and neurological effects of regularly moderating disturbing content, and the importance of recognizing and managing these cumulative impacts to prevent burnout.
• Supporting Moderators: Discussion on the necessity for adequate support, tools, and resources for moderators, including technology's role in content filtering and the importance of escalation pathways.

In this episode of the Player Engage podcast, Greg welcomes Lesley Nagy, the founder of Mind Body Trivia, a unique mobile game that combines health, fitness, and wellness with engaging trivia gameplay. Lesley shares her journey from being a TV host to creating a women-led startup that is making waves in the gaming industry. She discusses the inspiration behind Mind Body Trivia, the challenges of developing a game without prior experience, and the importance of inclusive and diverse content. Lesley also highlights the role of community feedback in improving the game and her commitment to supporting other women in the gaming industry.

Key Takeaways:

• Innovative Trivia Gameplay: Learn how Mind Body Trivia uses image-based answers and modern pop culture references to make trivia fun and educational.
• Women in Gaming: Discover Lesley's experiences and insights on the importance of women supporting women in the gaming industry.
• Building a Game from Scratch: Hear about the challenges and solutions Lesley encountered while developing her game without a background in coding.
• Community Engagement: Understand the role of community feedback in shaping and improving Mind Body Trivia.

To dive deeper into Lesley's inspiring journey and the unique features of Mind Body Trivia, listen to the full episode. You'll gain valuable insights into the intersection of gaming, health, and community building. Don't miss out on this engaging conversation!

Join us as we dive into the career journey of Andres Tallos, co-founder and CEO of Everguild. From his early days at McKinsey & Company to co-founding Mintsprint and eventually Everguild, Andres shares valuable insights and experiences gained along the way. Discover how he navigated the development and publishing of acclaimed titles like Drakenlords and The Horus Heresy: Legions, and how his strategic vision and passion for customer experience have driven Everguild's success. Explore the unique challenges and opportunities of creating immersive experiences within the Warhammer universe.

In this episode, we are joined by Nigel Franks and Kristie Dale from Snowed In Studios, a distinguished studio within the Keywords family. They dive into the nuances of crafting unforgettable player experiences, discussing the key challenges, cutting-edge technologies, trends, and best practices in the gaming industry.

Nigel Franks, serving as the studio production director at Snowed In Studios, offers his valuable expertise in game development project management. Kristie Dale, on the other hand, as a producer provides insights into the varied job opportunities in the gaming sector, covering roles from artists to customer support to digital media.

Additionally, we explore the impressive talent and brainpower within the Keywords Network. As we collectively work on some of the world's most prominent games, the passion and talent within our network of game creators and entrepreneurs are truly remarkable.

This episode is essential for anyone interested in gaining a deeper understanding of the gaming industry, acquiring insights from industry veterans, and discovering the exciting career opportunities available.

Be sure to listen to this episode on our podcast platform or visit our website for more information. And don't forget to subscribe to the Player Engage podcast for future episodes, including an intriguing conversation with Mike Gallagher from Untitled Ad Lab about the marketing dynamics in gaming.

The Evolution of Gaming and the Power of Networking

Welcome to the Player Engage Podcast, where we explore the biggest challenges, technologies, trends, and best practices for creating unforgettable player experiences. In this episode, our host Greg chats with Terry Haynes, a seasoned veteran from Tanglewood Games, about his journey through the gaming industry, the evolution of game development, and the critical role of networking.

Episode Highlights:

• Terry's Start in the Industry: Terry shares his beginnings in QA at Virgin Mastertronic and his progression through iconic companies like Sega and Probe Entertainment.
• The Shift from Production to Business Development: Learn how Terry transitioned from production roles to business development and the opportunities that arose from networking.
• The Importance of Networking: Terry and Greg discuss the "networking effect" and how it can break the ice in the industry, leading to potential collaborations and opportunities.
• Evolution of Game Development Teams: A look back at how small teams used to manage entire game projects and how the industry has grown to require much larger, more specialized teams.
• Co-Development Studios: Insights into the benefits of co-development studios and how they can provide flexibility and specialized skills to larger projects without the long-term commitment.
• Trends in the Gaming Industry: Terry shares his thoughts on where the gaming industry is heading, including the potential for studios to rely more on co-development partnerships.

Memorable Quotes:

• "You have to network, you have to keep in contact with people and you have to talk about your own business because no one else is going to talk about your business if you're not going to talk about it." - Terry Haynes
• "Connect with people because they're people... those people, more than likely in their career, will move on to a new venture or move on to a new company, may go and start their own business." - Terry Haynes
• "Having co-development studios out there is a huge benefit to the games industry and it's a huge benefit to studios that are out in that field of kind of going, you can have the resources to make your game to the quality your game needs to be." - Terry Haynes

Today, we spotlight Josh Loveridge, acclaimed "Young Entrepreneur of the Year" and leader in the tech and gaming realms. As the driving force behind Stratton Studios and Loveridge Digital, Josh merges his passion for game development with entrepreneurial prowess. His significant collaborations with industry giants highlight his unique approach to entrepreneurship.

In this insightful episode of the Player Engage podcast, host Greg delves into the fascinating world of gaming AI with industry veteran Stephen Peacock. With over two decades of experience, Stephen has been at the forefront of technological advancements in gaming, from his early days at AudioBrain to his transformative roles at Amazon Web Services and now as the head of games AI at Keyword Studios. The conversation covers a range of topics, including the rapid emergence of AI tools, the impact of generative AI on game development, and the ethical considerations surrounding AI in gaming.

Key takeaways from the episode:

• Stephen's unique approach to testing AI tools using his own headshots.
• The evolution of AI in gaming and its application in areas like LiveOps and community health.
• The future of AI in gaming and how it's lowering the barrier to entry for game development.

To get a deeper understanding of:

• How Stephen's personal experiments with AI tools provide insights into their capabilities.
• The role of AI in enhancing player experiences and maintaining healthy gaming communities.
• Stephen's perspective on the ethical sourcing of AI and its parallels with other industries.

For a full exploration of these topics and to gain valuable knowledge from a leading expert in the field, tune into the Player Engage podcast episode featuring Stephen Peacock. Discover the intricacies of AI in gaming and how it's shaping the future of player engagement. Listen now to learn more.

Player: Engage Podcast: Live from GDC with Bertrand Bodson, CEO of Keywords Studios!

Welcome to a special live episode of the Player: Engage Podcast, where host Greg sits down with Bertrand Bodson, the CEO of Keywords, at the Game Developers Conference (GDC). Bertrand shares his journey from aspiring tennis player to leading a major player in the gaming industry, his insights on AI, and the entrepreneurial spirit that drives Keywords.

Episode Highlights:

• Bertrand's diverse background from Boston Consulting Group to Amazon, and his role in bringing technology to healthcare at Novartis.
• The energy and excitement of GDC and the gaming industry's potential for innovation.
• Bertrand's aspirations as a young man and his path to becoming a key figure in the gaming world.
• The parallels between developing AAA games and bringing new drugs to market.
• Keywords' approach to AI and ethical considerations in its deployment.
• The importance of human expertise in an increasingly tech-driven industry.
• Keywords' balance of autonomy and cohesion among its studios.
• The gaming industry's resilience and the opportunities ahead in 2024.
• Keywords' role in supporting the industry's growth and the concept of "Imagine More."

Quickfire Round with Bertrand:

• Breakfast routine: Cereal and fruit.
• Go-to drink: Martini or Diet Coke.
• Last game played: Eleven on VR.
• Recent book: Fiction by Alan Cumming.
• Favorite Tennis Open: Wimbledon.

Connect with Keywords and Bertrand:

• Keywords Studios Website
• Keywords on LinkedIn
• Bertrand on LinkedIn

In the latest episode of the Player Engage podcast, Greg is joined by Josh Wetzel from OneSignal. Josh, a seasoned executive, shared invaluable insights on career development, the importance of continuous learning, and leveraging tools like OneSignal for user engagement. He emphasized aligning your career aspirations with your skills, staying updated with industry trends, and how OneSignal can help re-engage your user base. Don't miss this episode if you're interested in upping your game in creating memorable player experiences.

Greg chats with Tomer Pascal, the co-founder and CEO of Own Play, about their innovative project, CityVerse Tycoon. This episode dives into the integration of Web3 technology in gaming, the challenges of using blockchain and NFTs, and how CityVerse Tycoon offers a seamless gaming experience for both Web3 enthusiasts and casual players alike. Tomer also shares insights into the use of Progressive Web Apps (PWA), real-world assets in gaming, and the importance of community engagement in game development.

Listen Here: Exploring Web3 Gaming with Tomer Pascal

Timestamps & Key Takeaways:

• 03:18.22 - 05:27.34: Simplifying Web3 for Players Tomer discusses how CityVerse Tycoon integrates blockchain and NFTs seamlessly into the gameplay, making it accessible even for players unfamiliar with Web3 technology.
• 08:34.56 - 10:15.29: The Power of Progressive Web Apps (PWA)A deep dive into why the team chose a PWA over a traditional mobile app, focusing on accessibility and avoiding app store limitations.
• 12:41.68 - 14:09.52: Real-World Assets in CityVerse Tycoon Tomer explains how players can buy, trade, and improve real-world assets like buildings in Manhattan, adding a financial strategy element to the game.
• 16:30.44 - 18:07.91: Community Engagement and Feedback Tomer highlights the importance of engaging with the player community through platforms like Discord and the role of player feedback in shaping the game’s development.
• 21:22.31 - 22:58.44: Balancing Web2 and Web3 Challenges A discussion on the complexities of integrating Web2 and Web3 elements, and the challenges of running two startups simultaneously.

In this engaging episode of the Player Engage Podcast, host Greg welcomes Veronica Rose, a seasoned customer support expert with an impressive background at companies like Bose, WB Games, and Vecna Robotics. Veronica shares insightful experiences from her journey in customer support, starting with her time at Bose. She discusses the unique challenges of supporting high-end audio products and the nuances of catering to a discerning customer base.

Shifting gears to her role at WB Games, Veronica delves into managing support teams for beloved video games such as Lord of the Rings Online and Dungeons and Dragons Online. Her stories from this period highlight the intricate balance of maintaining player satisfaction and managing game-related support complexities.

Veronica's career path then leads her to Vecna Robotics, a pioneering warehouse robotics company. Here, she confronts a whole new set of challenges in supporting robotic forklifts. She details the criticality of advocating for the user in such a high-tech environment and discusses her strategic decision to outsource support, partnering with Keywords Studios to assemble a team adept at handling the company’s sophisticated support requirements.

A key theme throughout the episode is the significance of proactive customer support and establishing strong connections with customers. Veronica recounts a particularly moving story about transforming a player's negative behavior into a positive gaming experience, illustrating the profound impact of empathetic and effective support.

This episode is a treasure trove of knowledge for anyone in the realm of customer support, offering a deep dive into the dynamic nature of support across various industries and reinforcing the timeless principle of prioritizing the customer's needs. Veronica's wealth of experience and wisdom makes this a must-listen for professionals in the support sector and those aspiring to join this vital field.

In the latest episode of the Player Engage podcast, we had the pleasure of hosting Rustam Kuramshin from AppQuantum, a seasoned expert in player support. Rustam shared a wealth of knowledge from his eight years in the industry, discussing the intricacies of player support and the importance of creating a seamless player experience. From the evolution of customer support in gaming to the role of AI and automation, Rustam provided valuable insights into the current landscape and future of player engagement.

Listeners will find Rustam's discussion on the day-to-day operations of a player support lead particularly enlightening, as he delves into the challenges of scaling support teams and the significance of understanding player needs. His personal anecdotes and experiences offer a unique perspective on the growth and development within the field.

• Discover Rustam's journey from a support agent to a player support lead and the lessons learned along the way.
• Learn about the shift from email to in-app player support and the impact of AI and automation on the industry.
• Gain insights into the importance of communication skills and product knowledge in delivering exceptional player support.

For those eager to dive deeper into the world of player support and experience, this episode is a treasure trove of information. To uncover the full scope of Rustam's expertise and the strategies employed at AppQuantum, tune in to the Player Engage podcast. Your next level of understanding in creating unforgettable player experiences awaits.

Steven Zachary from Uplift Games discusses player support for Adopt Me!  Drawing on his experience at 5CA, he speaks about the importance of supporting and enhancing the player experience and listening to your community. Uplift Games is dedicated to providing excellent player support and leveraging its expertise to create a positive gaming environment.

In this episode of the Player Engaged podcast, Greg interviews Lauren Wade, Head of Player Communications at Kolibri Games. They delve into her role encompassing customer support, community management, and localization within the mobile game studio. Lauren shares insights from her extensive experience across various gaming disciplines and how they converge in her current role. The discussion illuminates the distinctive challenges and prospects within player communications, offering valuable perspectives for gaming enthusiasts and professionals alike. Tune in to discover the day-to-day intricacies of leading player communications.

In this enlightening episode of the Player: Engage podcast, host Greg is joined by Olli Mäntylä, a pivotal figure in the gaming industry. Olli, who serves as the director of the Game Development World Championship (GDWC) and the founder and CEO of Ace Lagoon, shares an in-depth look into the workings of the GDWC. He explains how the championship is not just a competition but a platform that allows developers from around the globe to showcase their games. Olli emphasizes that the GDWC is designed to be accessible to game developers of all levels, from indie to more established studios, and discusses the variety of prizes that range from industry recognition to substantial funding and publishing deals.

The conversation also delves into the challenges and intricacies of organizing such a massive event, including the process of game submission, judging, and feedback. Olli reveals that he personally plays over 2,000 games a year to ensure a fair and comprehensive evaluation process. He also discusses the new initiatives by Ace Lagoon, like the Pipelines project, which aims to connect developers with publishers and funding opportunities.

Key Takeaways:

• Global Participation: Learn how developers worldwide can enter their games, regardless of the development stage.
• Judging Insights: Discover the unique challenges of judging thousands of games and how biases are managed.
• Pipelines Initiative: A new opportunity for developers to secure funding and support.

For a deeper understanding of these topics and to get a firsthand account of the behind-the-scenes efforts that go into organizing a global game development competition, tune into this episode of Player: Engage.

The Future of Gaming Through the Lens of Accessibility

Episode Summary:

Join us on a journey through the pivotal realm of gaming and media accessibility with our special guests, Améliane Chiasson and Jenna. Améliane, an advocate for accessible gaming at Player Research, and Jenna, a live and interactive producer at Descriptive Video Works, share their insights on the challenges and triumphs of creating universally approachable digital content. Discover the innovative strides being made to cultivate a truly inclusive gaming environment.

Episode Highlights:

• Understanding Accessibility: Améliane unfolds the essence of accessibility in the digital world and its significance for diverse gamers.
• Championing Inclusivity: Learn about the intricate mechanisms that make games universally approachable and the dedication required to achieve this.
• Behind the Scenes: Jenna shares her transition from pharmaceuticals and the US Army to ensuring gaming is accessible for all.
• Advancing Accessibility: Amélianediscusses the launch of Player Research's new line of services aimed at helping developers deliver accessible experiences.
• Audio Description in Gaming: Jenna delves into the specialized niche of audio description for gaming, making visual media enjoyable for blind and low vision audiences.
• The Business Case for Accessibility: Améliane highlights the importance of considering accessibility early in game design to avoid unforeseen costs and backlash.
• Personal Journeys: Our guests share their unique paths to becoming accessibility specialists in the gaming industry.
• Accessible Games: Jenna lists games that are playable without vision and discusses the impact of audio description on the gaming experience.

What's New in Accessibility:

• Subtitles and Closed Captioning: Améliane emphasizes the importance of audio settings and equalizer options for a variety of accessibility needs.
• In-Game Audio Description: Jenna explains how audio description works in games and its benefits for a wider audience, including those with cognitive disabilities.

Listener's Corner:

• Breakfast Choices: Discover what fuels our guests for a day of advocating for accessibility.
• Travel Dreams: Améliane and Jenna share their dream vacation spots, from European cities to sailing on cruise lines.
• Gaming Confessions: Améliane admits to never having seen 'The Lord of the Rings', while Jenna and Greg share their current gaming obsessions.

Final Thoughts:

Accessibility in gaming is not just about doing the right thing; it's about opening up the world of gaming to everyone. Whether you're a developer, a gamer, or just someone interested in the field, there's always something new to learn and ways to contribute to a more inclusive gaming community.

In this episode of the Player Engage podcast, host Greg Posner interviews Ivan Zaguirre from SocialPoint. Ivan shares his nine-year journey at SocialPoint, discussing his various roles and the recent release of their new game, Top Troops. Ivan emphasizes the importance of understanding the gaming audience and tailoring the product to their tastes and preferences. He also highlights the significance of metrics in measuring success and making data-driven decisions. Ivan touches on the challenges of product management in the gaming industry and the need for effective communication and alignment within teams. He concludes by encouraging aspiring product managers to embrace the role and prioritize early product-market fit and audience feedback. 

Overall, this episode provides valuable insights into the product management process in the gaming industry, highlighting the importance of metrics, audience understanding, and effective communication. Listeners gain a deeper understanding of the challenges and strategies involved in creating successful player experiences.

Welcome to another episode of the Player Engage Podcast, where we  dive deep into the gaming industry's most intriguing topics. Today,  we're thrilled to have Gemma Doyle, co-founder and CCO of SurgeROI, join  us to share her insights on VIP programs and their impact on player  loyalty and engagement.

Episode Highlights:

• Gemma's Journey: Discover Gemma's transition from real money gaming to social gaming and her pivotal role in introducing VIP programs to Zynga.
• Understanding VIP Programs:  Learn what VIP programs are, their importance beyond gaming, and how  they can enhance customer relationships across various industries.
• Building Relationships:  Gemma discusses the significance of human interaction in VIP programs  and how it can lead to increased retention and monetization.
• Data-Driven Decisions: Find out how data science plays a crucial role in tailoring VIP experiences and promotions to player preferences.
• Starting Small: Gemma shares valuable advice for indie studios on initiating VIP programs and the importance of direct player communication.
• Collaboration with Product Teams: Gain insights into how VIP feedback can influence game development and improve player satisfaction.
• ROI and Business Case: Gemma explains how to justify investment in VIP programs and measure their success.
• Social Power Players:  The conversation touches on the emerging trend of treating influencers  as VIPs due to their ability to attract and retain players.
• Personal Touch:  Gemma shares heartwarming stories of how games and VIP programs have  touched players' lives, emphasizing the human element in gaming.

Notable Quotes:

• "VIP  is about layering data science and human interaction to develop a  program that is really authentic and true to the players." - Gemma Doyle
• "Keeping and retaining those high-value players is really key to keeping a really healthy game." - Gemma Doyle
• "People  are so happy to talk. I get a lot of feedback from gaming studios that  our players don't want to talk on the phone, you know, but the  submission rate for phone numbers is between the 70 and 85 percentile." -  Gemma Doyle

In this episode of the Player: Engage Podcast, host Greg is joined by Christine Dart, the Global Head of Marketing at Helpshift and a Marketing Leader at Keywords Player Engagement. Christine shares her extensive experience in B2B marketing within the video game industry, discussing her dynamic strategies that have led to significant growth in revenues and leads. She also delves into her personal journey from mechanical designer to marketing maven, highlighting her transition through various roles and the importance of adaptability and continuous learning in marketing.

Key takeaways from this episode include:

• The nuances between B2B and B2C marketing and how foundational marketing principles apply across both.
• Insights into the evolving roles within marketing departments, such as the integration of customer marketing and the shift of business development roles under marketing umbrellas.
• Christine's approach to leadership in marketing, emphasizing the importance of alignment with company goals, understanding team dynamics, and the power of effective delegation.

For a deeper dive into how marketing strategies can drive business success and the importance of aligning marketing efforts with broader business objectives, tune into this episode of the Player: Engage Podcast. Discover Christine Dart's expert strategies and learn how to apply them to your own marketing efforts for measurable success.

Description: In this episode, Greg Posner chats with Patrick Jesseman, founder of Alkemi Labz. They discuss the intricacies of indie game development, the importance of a small, dedicated team, and the innovative techniques used to create high-quality games. Patrick shares his journey from film to game development and highlights the tools and strategies that make Alkemi Labz' projects stand out.

Main Topics and Timestamps:

• 01:00: Transition from film to game development
• 02:30: Innovative techniques in indie game development
• 11:00: Importance of a small, agile team
• 20:00: The impact of new tools and technologies
• 30:00: Overcoming industry challenges

Key Topics:

1. Efficient Use of Small Teams: Leveraging a small, focused team for maximum impact
   Balancing roles and responsibilities among team members
   
2. Utilizing Advanced Tools: Implementing tools like Unreal Engine, Nanite, and Lumen
   Benefits of using high-quality assets and AI-driven tools
   
3. Story-Driven Game Development: Combining cinematic storytelling with interactive gameplay
   Creating immersive narratives and engaging player experiences
   
4. Overcoming Industry Challenges: Navigating the complexities of indie game production
   Strategies for maintaining creativity and innovation under constraints
   
5. Community and Collaboration: Building a supportive indie game development community
   Collaborating with other developers and tech innovators
   

Guest Bio: Patrick Jesseman is the founder of Alkemi Labz, a cutting-edge indie game studio known for its innovative use of technology and cinematic storytelling. With a background in film and extensive experience in game development, Patrick brings a unique perspective to the industry.

Resources and Links:

• Alkemi Labz
• Visit our Player Engage website for more information.
• Follow Patrick Jesseman on LinkedIn.
• Subscribe to the Player Engage Podcast on Spotify, Apple Podcasts, and YouTube.

Join Greg as he sits down with James Batchelor from gamesindustry.biz to discuss the profound impacts of the COVID-19 pandemic on the gaming world. Amidst the initial boom in sales and investments during lockdowns, the industry now grapples with a market correction leading to significant layoffs. As companies big and small navigate these challenges, there's a talent reshuffle that might be a silver lining for indie studios. Transitioning to mobile gaming, despite the tech leaps allowing AAA titles on devices like iPhone 15 Pro, there's an uphill battle in monetization. With the ubiquity of free-to-play games and the unique nature of mobile gaming, creating immersive experiences becomes a complex task. Tune in for an insightful conversation as Greg and James unpack the nuances of the gaming industry's evolution in this post-pandemic era.

Join us on this compelling episode of the Player Engage podcast, where host Greg Posner welcomes special guest Artem Dogtiev from Business of Apps. Business of Apps is an essential B2B platform that provides the latest scoop on the ever-changing world of apps.

What You'll Learn:

• Stay Informed: Greg and Artem discuss the importance of keeping up-to-date in the fast-paced app industry.
• Your One-Stop Source: Learn how Business of Apps serves as an invaluable resource for app marketers, developers, and advertisers.
• Beyond Articles: The duo also explores the Business of Apps' comprehensive collection of app news and its informative podcast series.

In this episode of the Player Engage podcast, Greg interviews Jamie Smith, the principal game designer at People Can Fly. Jamie shares his extensive experience in the gaming industry, having worked on popular games such as The Division, Far Cry, and Call of Duty: Vanguard. He explains the role of a principal game designer, which involves overseeing the core player experience and collaborating with directors to bring their vision to life.

Jamie discusses the importance of communication and collaboration within game development teams, emphasizing the need for regular discussions and feedback. He also delves into the concept of the "3Cs" (character, control, camera) and how they shape the player experience in every game. Jamie highlights the significance of game feel and marginal innovation, where small design choices can greatly enhance the overall gameplay.

He emphasizes the importance of loving the player and creating a satisfying and immersive experience. Overall, this episode provides valuable insights into the world of game design and the factors that contribute to creating unforgettable player experiences.

Greg and Mat Ombler discuss the transformative impact of AI on the music landscape, especially within the gaming industry. Recognizing the intimidation many face when approaching traditional musical instruments, they spotlight how AI tools are democratizing the creative process, allowing even those without formal training to craft dynamic video game compositions. While underscoring the ethical considerations—like avoiding plagiarism—the duo champions AI's potential for enhancing productivity and innovation. The broader implications of AI in the job market are also tackled, with a positive spin: rather than replacing human roles, AI can amplify and streamline tasks, as exemplified in the gaming music realm. Listeners are urged to embrace AI's advancements, master its tools, and engage in meaningful discourse about its multifaceted influence on our industries and lives.

In this episode of Player: Engage, Greg is joined by Dr. Ruth Diaz, a psychologist and conflict resilience expert. Ruth leads The Troll Project, a VR initiative designed to combat alienation and foster human connection. She shares insights from her Deepen Orient Transform model, explores the psychological aspects of trolling, and discusses how to build inclusive communities online.

Listen Here: Ruth Diaz - The Troll Project

Timestamps & Key Takeaways:

• 00:01 - 01:11: Introduction and Ruth’s Background
  Ruth introduces herself and her work, highlighting her transition from veterinary medicine to psychology and her current focus on The Troll Project.
• 10:27 - 13:30: Understanding Trolling Behavior
  Ruth explains the dynamics of trolling, how it often stems from social anxiety and a need for connection, and the importance of approaching trolls with curiosity.
• 20:11 - 22:45: The Evolution of Trolls
  Discussion on how trolls evolve, the role of social anxiety, and how structured environments can mitigate harmful behavior.
• 32:21 - 34:50: Differentiating Trolling from Bullying
  Ruth explores the differences between trolling and bullying, highlighting the impact of anonymity and the importance of setting boundaries and recognizing harmful behavior.
• 41:30 - 44:16: Addressing Crisis Situations in VR
  Ruth shares a poignant example of a crisis situation in VR involving a suicide threat, discussing the importance of group intervention and support.

Key Concepts:

• Trolling Behavior: Understanding the psychological roots of trolling and the need for curiosity in addressing it.
• Community Building: Strategies for creating inclusive and supportive online communities that address and mitigate harmful behavior.
• Conflict Resilience: The importance of teaching conflict resilience and building systems that support healthy community dynamics.
• Crisis Intervention: Effective ways to handle crisis situations in virtual environments through group support and intervention.
• Differentiating Trolling and Bullying: Recognizing the distinctions between trolling and bullying, and understanding when trolling crosses the line into harmful behavior.

Ready to level up your gaming experience? In our newest episode, we sit down with Brandon De Silva, the trailblazing CEO of ArenaX Labs. Forget the usual NPC sidekicks; ArenaX Labs is revolutionizing the game—literally—with AI Arena. Imagine an AI companion that learns from your gameplay, adapting and evolving to offer a gaming experience like you've never had before.

But it's not just about the game. With a background in quantitative analytics, Brandon is on a mission to democratize AI within the gaming world, crafting unique machine-learning frameworks that defy norms and up the ante.

Dive in as we explore the future of AI in gaming, discuss the intricacies of machine learning, and get a sneak peek into the groundbreaking work at ArenaX Labs. Don't miss this game-changing conversation!

In this episode of the Player Engage podcast, we had the pleasure of speaking with Irena Pereira, the CEO and founder of Unleashed Games. Irina is a trailblazer in game design and user experience, with a career dedicated to enhancing player interactions and experiences within games. She has worked on projects for SciPlay and Mythical Games and has a unique approach to game development that combines creativity with a deep understanding of player dynamics.

Key Points Discussed:

• Irena's Background: Irena shared her journey from being a typography nerd to becoming a pioneer in UX/UI design. She discussed her early days of web design, her time at USC, and how she transitioned into the gaming industry, eventually working on major titles like EverQuest and World of Warcraft.
• UX/UI Design Philosophy: Irena believes that trends are irrelevant in UX/UI design, emphasizing the importance of usability and the player's ease of interaction with the game. She also touched on the significance of typography and layout in design.
• Career Highlights: Irena recounted her experiences working at Blizzard, where she contributed to World of Warcraft, and at 38 Studios, where she worked on Kingdoms of Amalur. She also discussed her time with the Air Force, where she learned agile development methodologies that she later applied to game development.
• Challenges in the Industry: Irena opened up about the difficulties she faced as a woman in the gaming industry and her commitment to bringing the player's voice into the development process.
• Unleashed Games and Haven: The focus of the conversation shifted to Irena's current project, Unleashed Games, and their upcoming title, Haven. Haven is envisioned as a family friendly MMO that promotes meaningful connections and mental health through gameplay. Irena is passionate about creating a game that allows families to play together and form lasting relationships.
• Community Engagement: Irena highlighted the importance of community feedback and shared how Unleashed Games is playtesting their game live on Twitch every Friday. This allows the team to gather real-time feedback and build a community around the game even before its release.