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Pitched: Real Stories of Pitching Bold Ideas (Angie Trueblood)

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28 Feb 202393. How to Use Podcasting for Business00:53:51

Podcasting for business is a bit different than podcasting for entertainment or passion. Sure, you can be passionate about podcasting for business, but the role your show serves and the goals you set are likely to be very different than when you're creating an entertainment show and focused on growing your downloads.

So, how do you position your show when your podcast is an extension of your business? You're in luck, friend. I invited Megan Dougherty, co-founder of One Stone Creative podcast production company, to talk about just that. Megan and I chat through the four roles to consider when podcasting for business, both as a podcast host and as a podcast guest. Whichever role you're in, this episode is sure to shed some light on how to align your podcast goals with your business goals. 

Topics covered include:

  • The four roles podcasts can play in a business
  • How podcast guesting can support those four roles
  • When do you need to 'stand out' when podcasting for business?  
  • The biggest contributors to podfade that Megan sees in her business
  • The one platform you MUST be on for podcast growth (where Megan is a total Debbie Downer… joking - it's just a platform I don't want to use) 

Full show notes and resources: https://thepodwizegroup.com/podcasting-for-business

08 Nov 202285. Video Podcasting and Your CEO Style with Melanie Lippman00:45:01

Even the most powerful female CEOs can get blocked by the thought of dressing in a way that reflects their success and their style. Too often we wear the clothes we think we should wear, rather than clothes that reflect who we are and allow us to define our own CEO sytle. And as today's guest relates, this isn't superficial. Your clothes play an important role in building your brand as a CEO and thought leader.

Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male-dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from the Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable, and viewed as a leader.

I think that the last part - about being viewed as a leader - is super-important. One of my favorite quotes from this interview is, "Who is the person you're aspiring to be, what would they want to feel like, and how would they want to show up?"

For those of us in the visibility and entrepreneurial space, this is an important subject, not only because of the gradual reopening of face-to-face networking events. As anyone involved in podcasting knows, more and more podcasters are using videos of interviews - either as clips on social media or full interviews. And as Melanie relates, how you present yourself and define your CEO style - online, in podcast video interviews, or face-to-face - sets the tone for future business relationships.

Topics covered include:

  • My own video interview clothing-and-branding fail!
  • What Melanie does with her clients and why it matters
  • The differences between styling for showing up in IRL and on video
  • Melanie's first steps to take if you feel like you're not embodying a CEO style that feels authentic
  • The role that clothes can play in fostering deeper connections

Full show notes and resources: https://thepodwizegroup.com/ceo-style

26 Sep 2023108. The Evolution of Podcast Guesting00:27:00

Having worked in the podcasting space since late 2017, in this episode I take a quick journey through all the ways that podcast guesting has evolved since then.

Back in the day, there weren't too many people using podcast guesting as a way to grow their authority. Because of this, when I started I was pitching for a variety of things - TV appearances, online publications, as well as podcast interviews.

All the positive changes I've seen in podcast guesting have transformed it from a tactic to a long-term, intentional marketing strategy.

Listen in to hear, not only how the podcast space has grown, but how my business and the way that we work with clients has evolved to keep up with this changing landscape.

Topics covered include:

  • The things I did - and didn't do! - for clients when I began my freelance career
  • The different metrics used to measure the value of a podcast guest appearance
  • Podcasts now - more competition and the growth of 'pay-to-play' transactional relationships
  • Changes in marketing and promotion efforts - from growing an email list to Facebook to LinkedIn and beyond
  • What I call the long game of podcast guesting - growing networks and referral partners, and getting in front of new audiences
  • How the way we work with and pitch our clients has changed

 

Full show notes and resources: https://thepodwizegroup.com/evolution-podcast-guesting

10 Oct 2023109. Introducing "Pitched: Real Stories of Pitching Bold Ideas"00:12:43

In the last episode, I talked about how podcast guesting has evolved since I began working in the podcasting space. In this episode, I'm talking about another evolution - the evolution of the Go Pitch Yourself podcast.

When we launched the show in September 2019, we focused on giving you the tools to pitch yourself (the clue's in the title!) for podcast guesting opportunities. However, during the summer hiatus, I realized that Go Pitch Yourself no longer aligns with our company's direction. And as our focus at the Podwize Group has shifted, the time has come to widen the topics we cover here. 

Introducing... "Pitched: Real Stories of Pitching Bold Ideas." 

It's all about behind-the-scenes conversations, getting into the details of life and business with fascinating people. We're stepping away from generic business owner interviews and diving deep into specific, juicy topics.

All of our past episodes will remain in this feed, but starting October 10th, you'll see new artwork, and be the first to experience our fresh format and focus. We'll continue offering podcast guesting insights through segmented Spotify playlists of past episodes, as well as updates on developments in the podcast guesting space specifically.

Stay tuned wherever you're listening right now, and we'll see you next time for the first episode of Pitched! I can't wait for you to hear where we're going next.

Topics covered include:

  • How the summer hiatus led me to re-examine what I want to achieve with my business and the podcast
  • The exciting topics we'll be covering in our new show, Pitched: Real Stories of Pitching Bold Ideas
  • What is new and what is staying the same
  • My plans for organizing past and future episodes into playlists
  • How to follow and listen to Pitched

 

Full show notes and resources: https://thepodwizegroup.com/pitched-pitching-bold-ideas

05 Jan 202137. Pitching Yourself Into Entrepreneurship with Azhelle Wade00:41:21

Up until a few months ago, Azhelle Wade had worked for 10 years as a product developer with the major players in the toy industry. Since joining the Go Pitch Yourself program in April 2020, though, Azhelle’s business has exploded, both with visibility opportunities AND growth. Now, she enjoys working full-time as an entrepreneur and the sky’s her limit! 

Today Azhelle is known industry-wide as The Toy Coach, joyfully working as a consultant for popular IP’s and toy companies of all sizes. Her online course, Toy Creators Academy, helps aspiring toy people develop and launch their own toys.

Topics covered include:

  • What Azhelle did in the toy industry and what she does now as The Toy Coach in her entrepreneurship journey
  • How she was trying to grow her podcast - Making It in The Toy Industry -  organically when she discovered the Go Pitch Yourself program
  • Why it took Azhelle some time before she accepted that she is an entrepreneur
  • Racial bias in the toy industry, and the impact that the Black Lives Matter movement had on Azhelle’s brand
  • How she manages her pre-interview nerves!
  • The point at which Azhelle felt she was in the right place to quit her job and jump into entrepreneurship as her fulltime new career

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

20 Dec 202288. Behind-the-Scenes: Streamlining Operations and Offers with Melissa Morris00:43:23

Growing a business is not typically a linear path, for sure. But, as we test and experiment new offers and services, we run the risk of overcomplicating our operations which ultimately might lead to burnout. I had a bout of burnout during the middle of 2022 until I hired Melissa Morris from Agency Authority to help us organize some of our backend operations. What I didn't see coming from our work together was my recognition that I was running two completely different business models.

The Agency Authority is a project management and operations consultancy for agency owners. And as its founder, Melissa helps business leaders maximize their teams, increase their productivity, and grow their profits, all without sacrificing client satisfaction, the bottom line, or their own sanity.

Melissa's external view of the way we were doing business uncovered a foundational misstep that we'd made as we evolved, one that we're correcting as we move into 2023. As Melissa says, burnout is an operational issue. And a business that is profitable while keeping the business owner out of burnout is one that is streamlined and efficient

As you'll also hear on today's episode, marketing and pitching for podcast guest opportunities should also include processes that are streamlined and efficient. Without those in place, you'll likely never see the impact of your actions and will give up fairly quickly.

So as we approach year's end, if you're struggling with pitching, perhaps some of Melissa's wisdom and my expertise will save you from burnout too.

Topics covered include:

  • How Melissa works with businesses to make them more efficient, and what her first impressions of the Podwize Group were when she started working with us
  • Why operations work is so much more than getting a new business app
  • The ways that operations and efficiencies apply to marketing in general, and podcast hosting and guesting in particular
  • Melissa's experiences of pitching for podcast appearances, and the impact it has had on her business
  • The future of the Podwize Group and our focus from 2023 onwards!


Full show notes and resources: https://thepodwizegroup.com/streamlining-operations

02 Feb 202139. Monetization, Advertising and the Podcasting Landscape with Meagan Francis00:50:50

Have you ever considered buying podcast advertising for your business? Perhaps you have your own podcast and you want to approach sponsors for monetization opportunities. Or maybe you just want to get a better feel for the whole podcasting landscape.

If you answered ‘yes’ to any of those statements you’re going to get a lot out of today’s episode. My guest today, Meagan Francis, has an incredible amount of knowledge about the podcasting landscape and industry.

Meagan is a 15+ year media veteran whose work has appeared in nearly every medium, from books, magazines, and blogs, to social media, radio, and television. She is a respected leader in the parenting and women’s lifestyle audio space.

Meagan’s wealth of experience comes from establishing and co-hosting The Mom Hour podcast since 2015. She has also stepped into the production space, co-owning the Life, Listened network in 2012. Life, Listened specializes in creating podcasts for women and moms. The network also offers professional sound engineering, launch coaching, and individualized consulting services.

Topics covered include:

  • How Angie and Meagan met
  • How Meagan moved into podcasting after previously working in print and blogging
  • Why Meagan and Sarah Powers (her partner on The Mom Hour podcast) decided to create the Life, Listened network - also, what exactly is a podcast network?
  • The additional hurdles to navigate when you’re pitching to podcast networks - including how to find the right contact points 
  • Things to consider if you’re thinking about advertising on podcasts. And how to pitch to sponsors to start monetizing your own podcast
  • What Meagan and Sarah are looking for in the pitches they receive

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

23 Nov 202160. Podcast Audio Made Simple with Steve Woodward00:54:46

The whole purpose of the work we do here on the podcast and in the podwize co-op is to draw back the curtain on the podcasting space and demystify the processes, both for hosts and guests. But even then, there are some elements that can seem off-putting, particularly if you're just beginning to explore using podcasts to increase your visibility.

Podcast audio and microphones can feel like a roadblock when you're just starting out. It can seem so confusing that it might even put you off getting your voice out there at all.

My guest today is self-confessed audio geek Steve Woodward. Steve has been involved with home and studio recording projects since he was at school. Alongside this, he worked in arts marketing for over 20 years, specializing in creating and editing clear and persuasive copy. He now combines his audio and copy-editing skills to work on podcasts, founding the Podcasting Editor brand in 2019.

Steve has been the editor on the Go Pitch Yourself podcast from the very beginning and we share a dislike of posturing and what he calls 'flexing'. We had a lot of fun in our conversation, but I hope we also lay to rest a few podcast audio myths and persuade you that sometimes good enough can be good enough.

Topics covered include:

  • Steve's background, and what he does as a podcast editor
  • Why certain areas in the podcasting space can create barriers to engagement - and Steve's refreshing take on microphones
  • Simple ways that you can get comfortable recording podcast audio at home - and how to improve your sound
  • If you're launching your own podcast, why you should envision your best-case scenario and plan for growth
  • Podcast hosting services, how to record remote interviews, and deciding whether to hire an editor or do it yourself - with a discussion of various programs which will help you do just that!

I hope that you enjoy this episode and that the technical aspects of mic technique, audio, and editing no longer seem so off-puttingly exclusive! If there're any key moments that really resonated with you, as always please let me know. Record a message at speakpipe.com/GPY or let me know on IG @angie_trueblood.

Full show notes and resources: https://www.angietrueblood.com/podcast-audio-steve-woodward

27 Sep 202282. Referral Networking through Podcast Guesting00:25:13

Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL.

At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we'd doubled the number of attendees compared to the first event - and we'd done it with a minimal marketing push.
How did we manage this? By using the referral networking possibilities of podcast guesting.

In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts - including getting precise about the shows that you target and how you can make sure that you're the person that hosts think of when someone has a problem in their business that you can solve.

Topics covered include:

  • The reasons why I am evaluating the ROI of face-to-face, in-person networking events
  • How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network
  • The three things you should assess in order to maximize the referral networking opportunities of podcast guesting
  • How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship
  • The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting

Full show notes and resources: https://thepodwizegroup.com/referral-networking

01 Sep 202028. Q+A Roundup with Go Pitch Yourself Members00:26:45

If you’re trying to decide if the Go Pitch Yourself program is for you, today I’m giving you a little insight into what you can expect.

In this episode, I answer questions from people who are already in the program about what they should be doing AFTER they’ve sent their pitch. So listen up for an idea of how I do things.

And if it sounds like the right fit for you and your visibility goals, get a free downloadable version of my roadmap for podcast pitching success to be notified when the program reopens.

Topics covered include:

  • How (and when) to follow up on your pitches
  • The best way is to prepare for your guesting spot
  • How to amplify your podcast guesting spot and everything to do after you record
  • The best way to recover from a bad interview
  • The hardest pitches I ever sent and landed
  • How to systemize your pitching follow-up

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

15 Mar 202268. How to Pitch a Podcast Quickly (Do it Messy!)00:23:12

Anyone who has followed the development of my business might think that the idea of a podcast pitching specialist telling you to "do it messy" goes against the grain. But the whole point of this concept is for you to get some pitches out of the door, get you started, and give you some quick wins.

I'm also running a '5-in-5' Pitching Challenge (launching on Monday, March 21st, 2022) to give you motivation and support and jump-start your pitching game.

It might seem like this doesn't go with what we do in the Podwize Co-Op. But trying to send out the perfect pitch can stop you from taking action at all. And the parts of a 'messy' pitch are similar to those of a more finessed podcast pitch. The point is to inject energy into your pitching workflow.

You can pretty-up your website, opt-ins, and promotional offers later. But the important part of visibility is that you have something to say which is of value to an audience. Don't let anything stop you from getting your message out there!

Topics covered include:

  • Details of the '5-in-5' Pitching Challenge that launches on Monday, March 21st, 2022
  • How the idea of 'Pitching Messy' came about
  • What is the minimum it takes to get a targeted pitch out of the door?
  • The different parts of this method, including clarifying what you want to achieve, identifying your ideal listener, and crafting a one-topic pitch
  • How 'Pitching Messy' can help motivate you to keep going for the long haul

Full show notes and resources: https://www.thepodwizegroup.com/pitch-a-podcast-quickly

31 Dec 201910. A Tale Of Pitching Two Businesses With Brandi Mowles00:32:23

Brandi Mowles is a Facebook Ad Strategist and the host of the Serve, Scale, Soar membership community where she helps service providers scale to 10K months.

Brandi has grown from being pitched as a podcast guest expert (by me!) to hosting her own podcast - and being pitched to herself!

In this episode, we dive into why Brandi identified podcasts as a key marketing channel for both arms of her business, her experiences as both a podcast guest and host, and the kind of things she likes to see in the pitches she receives. 

Topics covered include:

  • What Brandi sees as the true value of appearing on podcasts
  • How appearing on podcasts increased Brandi’s profile and reputation, as well as gaining new clients for both sides of her business
  • An overview of the different stages of the Serve, Scale, Soar membership program
  • How her experiences of appearing as a guest expert prepared Brandi to launch her own successful podcast
  • What Brandi looks for in the pitches she receives - and what she doesn’t

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

20 Jul 202151. In-Person Networking as Courting with Carrie Sharpe00:41:07

In our last episode we talked about how, after a LONG time, real-life, in-person networking events are a thing once more. Some of you might be full of joy at the idea, but an equal number of you will be horrified that you’re going to have to get out there once again.

So how can you make the best out of these opportunities and put yourself and your business out there in a way that still reflects your true, authentic self?

To help you out, my guest today is Carrie Sharpe, a Communication Consultant, Speaker, and Co-Owner of He Says, She Says. She is also the co-host of the Speaking with Ryan & Carrie Sharpe podcast. With over twenty-five years of experience and training, Carrie coaches clients in communication and public speaking skills. 

We talk about how in-person networking (and pitching) should be like courtship. And don’t worry, introverts - we’ve got your back!

Topics covered include:

  • The work that Carrie does alongside her husband, Ryan, and how they serve their clients
  • What a networking plan is, and why you should be thinking about creating one
  • How to approach planning for events of different sizes - from smaller in-person networking events, all the way up to multi-day conferences
  • The way to build relationships at events without seeming gross - including how to create your ‘elevator pitch’, and the importance of leveraging referrals from the people you connect with
  • How to navigate large in-person networking events if you’re an introvert - even down to where to stand in a large room
  • Tactics to make the most out of the connections you make at events - making sure that we’re engaging in dialogue and conversation rather than word-vomiting
  • Why Carrie doesn’t like to be pitched and prefers to be courted - with an example of what she means!

I hope you found this episode useful and that it has given you some tactics which you can put into your next IRL events. And if you’re going to create your own networking plan, take a screenshot of this episode in your podcast player and tag me and Carrie on IG @angie_trueblood and @ryancarriesharpe.

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

05 Nov 201906. The Roadmap For Podcast Pitching Success00:24:03

Today, I’m spilling the beans on the roadmap I follow with each and every client my team and I pitch, including myself.

Listen to my six-step process to podcast-pitching success - and follow a link below to grab a downloadable copy which also includes the five mistakes you should avoid!

Topics covered include:

  • The importance of thinking about what will make your ideal client hire you
  • What talk topics are you an expert in that are relevant to your ideal client?
  • The importance of research
  • The need to be clear and concise about your expertise and what the podcast audience will gain from your appearance
  • Making your pitches unique to each targeted podcast
  • The opportunities which can follow a successful podcast appearance

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can't wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

13 Sep 202281. When Podcast Guesting Leads to Launching with Jordan Schanda King00:37:09

If you've caught the podcasting bug through podcast guesting, you've probably daydreamed about launching a show which, over time, eventually gets into the download charts. But have you ever seen someone launch a podcast that comes out of the gates HOT? As in, instantly making the Top 100 in her chosen category?

That's precisely what today's guest did, my friend and Podwize Co-Op member, Jordan Schanda King.

Jordan is a serial entrepreneur, and since first diving into entrepreneurship a decade ago, she's published a book, founded multiple businesses, and built her Easy Scaling agency from scratch in a year. Easy Scaling's team specializes in tech, design, and copywriting, in order to help female business owners to grow without burning out.

Jordan, like many of our clients and Co-Op members, caught the podcasting bug after guesting on a number of shows. And in this episode, we’re pulling back the curtain to show how she uses (and doesn’t use) the Co-Op training, how her podcast launching experience landed her in the Top 100 in Entrepreneurship, and how her team pitches their clients.

Topics covered include:

  • How Jordan and Easy Scaling help their clients, and why they wanted to add podcast pitching to their list of services
  • The reasons Jordan came to see the authority-building power of podcast guesting
  • Why she joined the Podwize Co-Op, and the features of the membership that she finds most valuable
  • How Jordan launched her Easy Scaling podcast
  • Jordan's advice for anyone pitching for visibility opportunities and/or launching their own podcast, and what she thinks about her experience of being part of the Podwize Co-Op

Full show notes and resources: https://thepodwizegroup.com/podcast-guesting-leads-to-launching

03 Dec 201908. Pitch Review: How Not to Go Pitch Yourself00:26:22

I’ve mentioned in previous episodes the general mistakes that people can make when pitching themselves for visibility opportunities. So this time, I’m going to dig a little deeper and share what a real-life bad pitch can look like!

Please note that it is NOT my intention to mock the work of other people. Each of the mistakes I cover here is incredibly common - and in some cases, I’ve made them myself. 

All I want to do is give you the confidence to get out there and start pitching yourself.

Topics covered include:

  • How your pitch and all communications should reinforce your brand values. If you’re not careful, a poorly thought out pitch can not only get denied but can actually reflect poorly on your brand. 
  • How a little last-minute tweaking could have turned these pitches from non-starters into successes
  • The importance of doing the legwork and ‘bridging the gap’ to help you avoid pitching a guest or topic that’s irrelevant to your targeted podcast audience.
  • Why tailoring your talk topics for each podcast you approach is the key to success.
  • When is the right time to follow-up?
  • Ditch the presumptuous and arrogant language. Give the host an out. 
  • If you’re using a template, make sure you personalize it carefully! 

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

28 Apr 202019. Q+A on Podcast Pitching + Guesting00:26:43

Now, more than ever, is likely the time to be prioritizing your visibility and pitching yourself for podcast appearances.

With that in mind, I answer some of your questions about podcast pitching, guesting, and the Go Pitch Yourself program. And, true to form, I’ve included some actionable takeaways that you can implement now to really up your visibility game.

Topics covered include:

  • How the Go Pitch Yourself course has evolved from its original launch to its current form (closes April 30th 2020)
  • How to market your podcast interviews
  • Interview strategies and how to be a great guest, with clear measurable calls to action
  • How a one-sheet and audio snippets can create a fuller sense of your expertise when coupled with a well-focused pitch
  • Access to the Go Pitch Yourself VIP MemberVault

Resources mentioned in this episode:

 

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

19 Nov 201907. How to Productively Pitch Yourself with Amber De La Garza00:46:09

In previous episodes of the Go Pitch Yourself podcast, I’ve mentioned the importance of making every podcast pitch unique to the person you’re trying to connect with. Now this might lead you to think that templates should be avoided at all costs.

Well, I’m here to tell you that this is not the case. At all!

My guest today is Amber De La Garza, The Productivity Specialist and host of the Productivity Straight Talk podcast.

Amber is a sought-after coach, trainer, and speaker, and in this episode you'll learn how, with a little bit of planning, templates can make your pitching process more efficient - without you sounding like a robot.

Topics covered include:

  • How pitching herself for podcast appearances was the best business decision Amber ever made
  • How using templates can make your pitches more effective by allowing you more time to connect on a personal level and build relationships with podcast hosts
  • How Amber blocks out periods of time for planning, pitching and follow-up
  • The way that Amber tracks the success of her pitches
  • Download 10 Ways You’re Screwing Your Productivity, Amber’s free tool to audit your workflow

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

13 Apr 202144. Storytelling as the Heart of All Pitches with Kim Wensel00:51:20

Writing the classic elevator pitch, similar to podcast pitching, involves telling a story that makes a connection between what you have to offer and what the other person (or their audience) wants. But when it comes to writing your own pitches, or an “about” page for your website, do you struggle to use storytelling in a relevant way that can convince and convert?

My guest today, Kim Wensel, is a messaging consultant who sees herself as a personal journalist for her clients by helping them tease out the stories that get to the heart of what makes them unique. 

I loved chatting with Kim because what she’s talking about absolutely relates to crafting killer podcast pitches. Having a nuanced shift in how you tell your story can help you position yourself as a thought leader and broaden the range of people who get value from your work!

Kim Wensel is a strategic communications consultant and writer with nearly 15 years of experience leading nonprofit and small business messaging. At her firm, Pattern Of Purpose, she uses storytelling techniques to help the leaders behind the brands develop their voice and make sense of their varied experiences. She is also the host of the Pattern Of Purpose podcast.

Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work, whether pitching yourself, changing up your topic list, or appearing on shows, tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram!

Topics covered include:

  • The identity of the first Go Pitch Yourself Action-Taker of the Month!  Follow Amy Feierman, a Client Experience Strategist at https://www.instagram.com/amyfeierman/
  • Why Kim doesn’t like to call the business leaders she works with CEOs, preferring the term “Founders” instead
  • How - as the person whose story it is - do you recognize what might be of the most interest or value to people looking in? 
  • Why thinking about your ideal client and what they really want - in a story or a pitch - will enable you to get specific and make connection points for the podcast host
  • How can people pull out the pivotal moments of their story and put them in a pitch email?
  • Kim’s experiences of podcast guesting and pitching - and why she doesn’t have a freebie giveaway!

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

13 Oct 202031. How to Increase Visibility When You Have No Time00:24:38

Setting my visibility goals for 2020 (as I did in November of 2019) seems like a lifetime ago! 

Since then the world has turned upside down - personally speaking, I am now homeschooling our kiddos and maintaining a thriving business.  

I know we’re not alone in this. 

So if you’re also juggling your business’ visibility goals, the pandemic, and a house full of other humans who really should be somewhere else, I’ve got your back.

In this episode, I offer some guidance and support if there are things you should be doing to grow your visibility but you just don’t have the time by boiling down the steps into two key categories:

  • Decisions you need to make
  • Actions you need to take

So don’t worry. We’ve got this!

Topics covered include:

  • Tips to help you to decide if you actually need more visibility - and if you do, when
  • How to identify opportunities that can be done in your current situation, without sacrificing your sanity!
  • Taking time to recognize your goals - including what type, how many have already been met, and where the holes are in your plans
  • The importance of maintaining your existing relationships, setting boundaries, and saying ‘No’ in a positive way 
  • The various ways I can support you in your pitching process

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

09 Nov 202159. SEO for Podcasts with Akilah Thompkins-Robinson00:48:36

SEO (Search Engine Optimization) is one of those parts of any online business that can make you seize up. You know it's important but how do you get started? And SEO isn't just important for websites ranking via Google - every podcast player is basically another little search engine of its own. This is why it's beneficial to understand how SEO works not only at the website-level, but how SEO for podcasts can impact your visibility.

Don't panic! My guest today is the brilliant Akilah Thompkins-Robinson whose goal in life is to help female entrepreneurs learn SEO and search marketing strategies in order to grow their businesses. Akilah has worked in IT for 17 years and she also tours the country speaking about the importance of using your voice to become visible in business, particularly in spaces where women traditionally lack representation.

A brief warning: this interview is PACKED with actionable tips. So like I say at the top of the episode, I recommend that you listen to it at least twice! But I promise you will walk away with something that you can use, either as a guest or a host.

  • Topics covered include:
  • Akilah's journey to becoming an SEO specialist. Her definition of SEO, and why SEO for podcasts is important
  • Your content is key - so make sure you're talking about the things that people are searching for
  • Podcast guests: how to use SEO to leverage the opportunity and draw people back to you. Also, how the way in which the host uses SEO could affect who you pitch to!
  • Podcast hosts: don't share links to third-party services, bring people back to your site. Also, how you can make sure that a guest is more likely to share an interview
  • How to research keyword phrases, and what to do with that information, as a host AND a guest
  • How SEO for podcasts, when done correctly, can ensure that your show keeps coming up when people search for guests and topics

Just to emphasize, there is a LOT in this episode. Nobody is expected to get all of this right straight off the bat. Pull out a couple of Akilah's suggestions, play around with the tools she recommends and see what works for you. If there's one key lightbulb moment for you, I would LOVE to hear about it. Record a message at speakpipe.com/GPY or let me know on IG @angie_trueblood.

Resources mentioned in this episode:

Full show notes and resources: https://www.angietrueblood.com/seo-podcasts-akilah-thompkins-robinson

08 Oct 201904. When is the right time to start pitching?00:25:35

Are you wondering when the right time is to start pitching yourself? Or are you waiting until you have the perfect brand and website, with an army of thousands of followers? Well, in this episode I'll tell you the things you need to have lined up before you get started. And, I share the things you shouldn't worry about at all!

Topics covered include:

  • When pitching yourself for podcast opportunities might not the best use of your time
  • Pitching for visibility CAN be a long game, so don’t bank on it being a quick fix for your business
  • The things you need to have in place before you begin - including a consistent brand and a clear way to convert people who are interested in you and your business
  • The importance of leading with your expertise and the value you can bring to audiences
  • Why perfection isn't essential!

Resources mentioned in this podcast:

Now it's time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and tell me what you are MOST looking forward to with the podcast.

Can't wait to connect again!

Feel like you need a little support in getting started pitching yourself?

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

14 Mar 202394. Paying for Podcast Interviews: Yay or Nay?00:29:04

How much would you pay for a podcast interview with your DREAM podcast host? We've been seeing more and more individuals paying for their guest interviews on a podcast. And the prices we've seen have ranged between $35 to $10,000, for a single interview.

So today's question is, paying for podcast interviews: yay or nay?

Not only that, but is it worth it? What information do you need to gather before you say yes or no? Plus we talk about what happened when we bit the bullet and paid the fee for a client to appear as a guest on a podcast.

Topics covered include:

  • How this practice is working, and the kind of prices we see
  • The Podwize Group's standard response, and the questions you should be asking
  • How to judge an opportunity to determine if paying for podcast interviews is actually worth paying for
  • Our experiences of paying for podcast advertising in comparison to paying for podcast interviews or guest appearances
  • What's coming up in the next episode of Go Pitch Yourself

 

Full show notes and resources: https://thepodwizegroup.com/paying-for-podcast-interviews

23 Sep 201903. How To Approach A Mama Bear Podcast Host With Kendra Hennessy00:48:45

If you’ve ever wondered how podcast hosts decide what type of guests to accept for their show, then this episode is for you. I sit down with Kendra Hennessy, a friend and former client, to chat through why she doesn’t accept many of the podcast pitches that land in her inbox and how she decides the topics that she’ll say yes to. As the gatekeeper for her audience, Kendra shares what she's looking for in podcast pitches - and what she hates.

Kendra Hennessy is a home management expert, a positive-motherhood enthusiast, and the founder of Mother Like A Boss.

Topics covered include:

  • Why Kendra decided to launch a podcast to support her online business and how that helped her serve her audience in a bigger way
  • The importance of knowing the nuances of a business or a podcast before making a pitch
  • Kendra's approach to selecting guests for her podcast and the need to create personalized pitches, rather than a blanket "spray and pray" approach
  • Why your social platform and marketing collateral aren't as important as making your pitch the best fit possible
  • Examples of pitches that just don't work! 

Resources mentioned in this podcast:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and tell me what you are MOST looking forward to with the podcast.

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

10 Mar 2020Bonus: Niche that Pitch00:26:00

If you're new to pitching yourself for podcast appearances, you’re probably going all out pitching to as many outlets as you can brainstorm. But as we’ve all heard, the riches are in the niches, and that’s true of podcast guesting, as well. 

Listen in today as I offer some insider info on crafting your pitches in a way that helps you stand out more to podcast hosts and listeners.

Sounds like a lot of work, right? Well, I also cover how niching your pitches not only makes them more effective and impactful, it also helps make the whole pitching process more efficient.

Topics covered include:

 

  • A super-timely offer for the Spring enrollment of the Go Pitch Yourself program!
  • Why it’s ok to be wide-open to all opportunities when you first start pitching yourself for podcast interviews.
  • How I use podcast appearances and data to find out which types of audiences resonate the most with my brand so I can niche my entire business. 
  • How to efficiently craft personalized pitches when using templates
  • The importance of pivoting the different pieces of your business offering to meet the needs of different hosts and audiences. Do this and you’ll really stand out!
  • How to  niche your pitch so that you’ll attract more of the clients that you love to work with

 

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

25 Apr 202397. How I Escaped A Podcast Sales Funnel00:26:33

We've likely heard of sales funnels, but did you know there are podcast sales funnels, too? Candidly, if you have a podcast and are using it to grow a business, it should have some elements of an effective funnel in place. Lately, though, I've seen an interesting twist on how hosts are using podcasts, which includes them hosting interviews so they can invite 'guests' on who they would love to work with. Basically, they're using the show as a way to get time with someone who would otherwise not spend 30 minutes talking to them.

I don't have any issue with using this as a strategy. In fact, I've advocated for some podcasters using it. What I DO have an issue with is using your show as a way to funnel people closer to working with you and not truly being interested in showcasing their expertise or story for your audience.

And, I have an issue with it because I was recently stuck in a podcast sales funnel. Luckily, I managed to escape and am sharing all the ins and outs of my experience with you.

In this episode, I show you how to recognize when you've stumbled into a podcast sales funnel. I also explain how to evaluate if the guest visibility opportunity is still a good use of your time.

Topics covered include:

  • My recent experiences with podcast sales funnels and how I managed to escape them
  • Why the audience is of little or no importance if a podcast host's primary goal is to convert guests into clients
  • The red flags to be on the lookout for if you think you're in a podcast sales funnel
  • How to tell if the visibility opportunity on offer is still worth your time

 

Full show notes and resources: https://www.thepodwizegroup.com/escape-podcast-sales-funnel

26 May 202021. Metrics to Track when Podcast Pitching and Guesting00:29:16

Did Episode 20 (Financial Goal Setting and ROI w/ Danielle Hayden) leave you wondering exactly which metrics you should be tracking to determine if podcast guesting is giving you a solid ROI? You’re in luck, as today I’m diving deep into all things numbers.

Together we’ll explore how the impact of podcast guesting can be used to inform your positioning, messaging, and overall business strategy. 

Listen as I give you some real-life examples of what you should be tracking, how to do it and what the benefits can be to your business’ bottom line.

 

Topics covered include:

  • The need to identify the metrics that mean something to you and your business
  • Examples of the measurable impact Angie has seen from podcast guesting 
  • The benefits of using trackable URLs, like Pretty Links, to monitor opt-in clicks
  • Why I just started creating different landing pages, with tags, in ConvertKit
  • The importance of tracking dolla, dolla bills, y’all
  • Screenshot your metric measuring system and tag @angie_trueblood on Instagram with #gopitchyourself 
  • Book a discovery call to see how Angie can support YOUR visibility needs

Resources mentioned in this episode:

 

 

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

04 Jul 2023102. Updated: Podcast Databases and Networking Sites Review00:51:05

If you listened to our previous episode, you should have an idea of the type of podcasts that you want to pitch yourself to as a guest. But how do you go about finding these shows? Luckily, there are a number of podcast databases and networks that allow you to search for shows, and pitch podcast hosts (or guests).

For the second part of Summer Lovin' series, I'm bringing you an update of a previous episode where I reviewed four podcast databases - Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative - with my friend and former colleague Kim Stewart. We describe how each service works, the different price points, what the user experience is like, and who we think will benefit from using them.

This episode was really popular when we first released it in 2022, so I'm excited to revisit this topic and note any changes that I've noticed.

Please note: I would always recommend that you prioritize building relationships with hosts and guests, as opposed to viewing a podcast appearance in purely transactional terms. But if you're just getting started guesting on podcasts, these services can give you a real jump-start.

Topics covered include:

  • An update on podcast matching services and things that I've noticed within the podcasting space
  • The importance of finding community and building meaningful relationships with hosts, rather than seeing podcast opportunities as transactional
  • Why using a Podcast Database can be good for Podcast Guests who don't have the time to research new shows - and how they can help Podcast Hosts to find guests
  • Our reviews of four Podcast Databases - with pros and cons for Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative    
  • A reminder of the benefits of appearing on so-called "small" shows

 

Full show notes and resources: https://www.thepodwizegroup.com/podcast-databases-networking-sites-update

17 Sep 2019Go Pitch Yourself Trailer00:01:32

Angie Trueblood is a self-made podcast visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work.

Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward.

If you're tired of doing #allthethings to get known in your niche, it's probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is do-able and effective, but she'll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.

Resources:

Subscribe to Go Pitch Yourself and find out how you can get your business in front of the right audiences at the right time.

 

Thanks to Steve Woodward at The Podcasting Editor

23 May 202399. Social Media Strategy for Podcasters with Andréa Jones00:41:43

Can podcasting and social media play nicely together? How does social media strategy for podcasters differ from other industries? Is there a best social media platform for podcast promotion?

Whether you are a podcast host or guest, in this episode I'm answering these questions and looking at how you can use social media in a way that feels natural and complements your podcasting strategy.

My guest, Andréa Jones, is a social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.

She guides her clients and students from being stuck to becoming strategic, passion-led powerhouses with her straightforward approach to social media: "Take one little step each day. Build social media savvy over time." As she says in our conversation, Social comes first, Media comes later - so let your audience get to know who you are initially.

Listen in as Andréa explains how to create a robust social media strategy for your podcast that works with your personality while meeting your promotional goals. 

Topics covered include:

  • Why the idea that successful social media marketers are connecting online all day every day is a misconception that can prevent business leaders and solopreneurs from developing a social media strategy
  • Why time spent connecting on other people's platforms is a better measure of social media activity than the number of posts you create
  • Recent social media  trends that Andréa and her team have identified
  • Why you don't need to be everywhere all the time - it's ok to lean into your preferred platform
  • Andréa's tips for getting people to make the jump from social media to listening to your podcast - whether you're a guest or the host
  • How to share your personal brand when you don't want to be on social all the time - and how you can set boundaries 

 

Full show notes and resources: https://www.thepodwizegroup.com/social-media-strategy-for-podcasters

01 Feb 202265. Having Fun with Private Podcast Feeds with Deanna Seymour00:47:14

Over the past year, we've seen the rise of private podcast feeds, which are podcasts whose access you pay for, typically either with money or an email address. They can be used in a variety of ways, as the 'carrot' for Patreon subscribers, as an opt-in, as an additional way to deliver content in a course or membership - so many ways. So, when Deanna Seymour shared that she was using private podcast feeds as a way to deliver a summit-like audio series, I knew I wanted to bring her on the show.

"Today you are you, that is truer than true. There is no one alive who is you-er than you." - Dr. Seuss

My guest today is my friend and collaborator Deanna Seymour. She uses humor and empathy to help her clients feel more comfortable being themselves while marketing their business and connecting with their ideal clients. And when she's not harnessing the power of creativity and playfulness in her work, she's probably calling out the sleazy marketing techniques we've all seen in the online space.

In this fun and wide-ranging conversation, we talk about Deanna's experience with private podcast feeds, being fun and authentic while still being successful in business, and her experiences of pitching herself for podcast appearances.

Topics covered include:

  • Do we need to fit in a neat and tidy box? Why Deanna chooses not to niche down
  • How bro-marketing and sleazy sales techniques made her lean into what felt right in her own business
  • Why Deanna offers her private podcasts for free as a lead magnet to grow her email list
  • The benefits and risks of being super-authentic in your messaging
  • The impact that podcast guesting has had on her business

Full show notes and resources: https://www.thepodwizegroup.com/private-podcast-feeds-deanna-seymour

18 Jan 202264. Ways to Get Podcast Production Support00:35:58

I have always said that appearing on podcasts is a gateway drug that eventually leads to launching your own podcast. In our last episode where I outlined the different ways you can get support for pitching, I figured it's only right to apply that same method of thinking to a podcast you host. Today, I share all the ways to get podcast production support.

If you're thinking about launching your own show, all the things that you don't know can be pretty overwhelming. How do I know this? Friends, I've been there.

I talk through all the steps it took to get this podcast launched, including all of the tasks you might want to consider outsourcing. I also include a behind-the-scenes peek at how we put this show together, tips on where you can find help, as well as showing how membership of The Podwize Co-Op could be all the podcast production support that you need to launch your own podcast in 2022.

Topics covered include:

  • How my 2022 goal for the Go Pitch Yourself podcast is going - and how you can still help
  • My experiences launching this podcast in 2019
  • The different areas where you might need help
  • Definitions of some of the support roles that people talk about!
  • The workflow my team and I use for solo and guest episodes
  • How the podcast production support within The Podwize Co-Op could help you to launch your podcast

Full show notes and resources: https://www.thepodwizegroup.com/podcast-production-support

06 Jul 202150. Making Connections in Real Life… Again!00:25:28

So, today we celebrate Episode 50 of the Go Pitch Yourself podcast! Thanks to those of you who've been listening for the last 2 years and welcome to those who've recently joined us.

The idea for this episode, about meeting in real life, began a year and a half ago. But then 2020 happened and it was no longer relevant. Since then, it's fair to say that my online and virtual relationships have been critical in making connections and maintaining them, both personally and professionally.

Now, though, as the world is gradually opening back up again, it seems like a good time to start looking at how we can begin making connections with people IRL again.

Topics covered include:

  • Go Pitch Yourself is 50! It's OK if you didn't get me a gift. All I ask is that you please leave a review wherever you're listening so that people will know that they're going to get value from the show. Thanks so much!
  • Why making connections and meeting people IRL is so important, even if we're doing the majority of our business in the online space
  • How you can connect with people IRL again
  • The advantages of building relationships in your local area - and why I've started working out of a coworking space
  • The benefits of attending conferences...and why I'm thinking about taking a break from them in the immediate future
  • Why you should create your own events with like-minded friends - as formal or informal as you like!

I hope you found this episode useful and that it has given you ideas about going into this reopening with intention.

I want to hear from you: Are you meeting up with other business owners IN PERSON? Snap a pic and tag me on IG @angie_trueblood so I can get uber jealous!

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

24 Nov 202034. BTS: Racheal Cook’s Interview on Smart Passive Income with Pat Flynn00:43:58

Have you ever wondered what it's like to be a guest on Smart Passive Income with Pat Flynn? If so, you’re going to want to listen to today's episode.

I chat with my friend and client, Racheal Cook, as we pull back the curtains on the pitch that we sent to Pat Flynn and what the interview was like. Racheal also talks about the impact that this one interview has had on her business in just one week after the episode went live.

Racheal Cook is an award-winning business strategist. Over the last 10 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout.

Listen to Racheal on episode 446 of Pat Flynn’s Smart Passive Income podcast, How to Start and Sustain a Successful Business with Racheal Cook

 

Topics covered include:

  • How Racheal was able to use an authentic interaction with Pat Flynn on Instagram to bring herself to his attention, which led to a successful pitch
  • Racheal’s pre-interview preparation, including how she chose her opt-in offer
  • How the interview went and how Racheal was able to drive the conversation back to her key talking points
  • The return she has seen already, and how the evergreen nature of podcasts lets this interview continue to positively impact her business
  • Sign up to get a reminder when Go Pitch Yourself opens for enrollment in November 2020

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

22 Nov 202286. Grow Your Show with Adam Adams00:53:41

Growing your podcast is every bit as important as producing it. So I love hearing about the different ways that podcast producers help their clients grow their shows. And my guest today has got some really interesting insights.

Adam Adams is the founder of Grow Your Show, where he and his team offer a complete service for podcasters who want to have a top-rated show without all the hard work. He also launched  The Podcast On Podcasting which is ranked as a top show for podcasters, so in this conversation, we dig into all the ways that you can grow your own podcast.

But it's not just a case of spending money on advertising. One of the key parts is having a really clear view of who your listener is. However, you'll need to listen if you want to find out about using "awkward" images to build engagement…!

Topics covered include:

  • How Adam got started in business and podcasting, and the services that Grow Your Show offers
  • How the Grow Your Show team measures success
  • Mine and Adam's experiences with podcast advertising
  • The "hook - story - offer" format for creating content, and how this relates to podcasts, advertising, social media… everything!
  • How dynamic advertisements can disrupt the flow of your podcast, and why this is so important

Full show notes and resources: https://thepodwizegroup.com/grow-your-show

25 May 202147. Opt-Ins That Serve and Sell with Kate Doster00:44:49

I'm so excited that my guest today is Kate Doster, a current client of ours.  She is here to share all of her wisdom in the email marketing space, which is closely connected to the world of podcast pitching.  

Kate is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.

In this episode, we go ALL IN on a conversation around freebies and opt-ins that lead people to join your email list in a way that feels authentic AND is profitable. We also talked about how much you should actually  ‘give away’ in your opt-in freebies, what format you should use, and we even nerded out on metrics a little bit!.

I hope you find this episode helpful and uber-actionable. I would love to hear from you what your favorite takeaway is. And with that in mind…

Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work, whether pitching yourself, changing up your topic list, or appearing on shows, tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram!

Topics covered include:

  • What is the purpose of an opt-in? And how much should you give away?
  • Who do you want on your email list?
  • Where in your customer journey you should offer a freebie
  • Different ways of tracking the ROI 
  • How to decide the best opt-in to offer: which format, what type of content, and which problem it should solve 
  • The things that need to happen AFTER people opt-in to your email list

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

31 Aug 202154. PITCHED: Event Sponsors with Shannon Siriano Greenwood00:48:06

Welcome to the first episode in a new series we’ll be running over the coming months: PITCHED. In these episodes, I’ll be interviewing guests who have pitched themselves and their businesses for different types of opportunities so we can see the overlap in pitches of all types that work.

My guest in this episode is Shannon Siriano Greenwood, the founder and CEO of the Rebelle brand, which supports working women in creating meaningful connections that will support them both professionally and personally.

Although Shannon hosts her own podcast and has been a member of the GPY program, the pitching she talks about here isn’t about podcasts. Rather, it's about how she approaches businesses and organizations in regards to gaining event sponsors for the Rebelle conference.

I hope that you'll see that the basics of a pitch don’t change, even when the ask does. And as we’ve mentioned many times here, the pitch and the 'get' aren’t the end of the story - the important part is creating a relationship that can be nurtured and grown over time.

Topics covered include:

  • What Shannon Siriano Greenwood does and how Rebelle and Rebelle Con have evolved
  • The importance of sponsorship to Rebelle Con, how Shannon goes about identifying potential event sponsors, and - most importantly - how she gets them
  • Why Shannon still gets 'sales anxiety' when pitching, and how having a plan helps to beat  it
  • Why sponsorship is not a 'one and done' deal but the start of a mutually beneficial relationship that starts with the pitch - so, how do you maintain it? 
  • How Shannon curates an incredible group of women for each Rebelle Con
  • What to expect from the next Rebelle Con and where to get tickets from

I hope you're beginning to see that the pitching skills you're learning with regards to podcast appearances can be applied to a range of visibility opportunities. If there are any particular ‘A-Ha!’ moments, take a screenshot of this episode in your podcast player and tag me and Shannon on IG @angie_trueblood and @ssiriano.

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

21 Jun 202275. Monetizing Podcast Interviews with Danielle Hayden00:37:19

So you're serious about using podcast guest interviews as a key part of your marketing strategy. You enjoy the interview process and you know how to capitalize on the relationships that can follow. But have you ever wondered how to go about actually monetizing podcast interviews and understand what your return on investment (ROI) is?

Danielle Hayden - our first returning guest on the podcast! - had that exact same thought, and set about finding out the answer for herself. And in 2021, her answer was that 30% of her total revenue came directly through podcast guesting.

Danielle, CEO & Co-founder of Kickstart Accounting, is a reformed corporate Chief Financial Officer who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. She also hosts the Entrepreneur Money Stories podcast, a series of real conversations about money mindset, with valuable, action-packed takeaways for the entrepreneur that's building their abundant empire.

Spoiler Alert: you'll be pleased to know that Danielle and her team don't use an all-singing, all-dancing software solution to get this data. A spreadsheet and a series of standard questions are all it takes to understand if you're monetizing your podcast interview efforts!

Topics covered include:

  • Details of the Podwize Group's Jumpstart Intensive Package
  • A brief reminder of Danielle's work at Kickstart Accounting and why she initially turned to podcast guesting as a marketing strategy
  • Why the Call To Action that she used at the end of her podcast interviews changed over time
  • How Danielle and her team track the impact that podcast guesting is having on Kickstart's bottom line
  • The effect that this knowledge is having on where and how Danielle is being pitched for podcast guest appearances

Full show notes and resources: https://thepodwizegroup.com/monetizing-podcast-interviews

22 Jun 202149. Podcast Swaps, Pitching, & Producing with Danny Ozment00:58:56

Today’s episode is a different type of interview than I normally share. After a recent podcast appearance of my own, I was approached by Danny Ozment, the host of ‘So You Want to Podcast?’, about appearing as a guest on his show.

But rather than just a straight-up interview, he suggested we do a podcast swap. So, instead of recording an interview for each of our shows separately, we recorded one conversation that we both could use for each of our shows. I thought that was a really interesting idea, so that’s what you’re hearing now.

Danny is a marketing consultant, brand strategist and podcast producer who helps entrepreneurs and businesses create podcasts that build brand loyalty and make their marketing efforts more effective. Danny is a classically trained musician who previously worked in arts and music and found he needed to work from home to support his family. He uses his skill set to help podcasters and other businesses deliver their message more effectively.

As I mention in the episode, we’re both serving the same audience but in complementary ways, which makes for a great discussion and podcast swap. I’d love to hear your thoughts and takeaways from this one, for sure.

Topics covered include:

  • Our different approaches to opt-ins
  • Danny’s work history and how he transitioned into the podcasting space
  • What makes a guest stand out for Danny
  • The kind of equipment you need, both to appear on other people’s podcasts and to start making your own
  • The benefits of guesting on other people’s podcasts 
  • When is a good time for people to start their own podcasts and not just guest on other peoples?
  • Danny’s thoughts on pitching: What makes them stand out in a good way? 

I hope you enjoyed this episode with two podcast nerds talking shop. And, I’d love to hear your thoughts as to whether or not you might consider the podcast swap approach for your podcast. Tag me on IG @angie_trueblood and let me know what you think. 

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

22 Dec 202036. The Go Pitch Yourself Annual Review for 202000:30:45

To sign off the Go Pitch Yourself podcast for 2020, I wanted to take a moment to celebrate all the things we have achieved over the year in an annual review. 

I also wanted to give a big thanks to the amazing members of the Go Pitch Yourself community. Being able to play a role in increasing your visibility in one of the strangest of years has been immensely rewarding!

Also in this episode, I go through some of the things which worked well in my business, other things that worked... not so well, and also outline some really exciting developments for 2021.

 

Topics covered include:

  • How pitching for visibility opportunities was still a priority for businesses, even as COVID shut down almost everything else
  • My growing emphasis on values-based visibility, spurred on by the Black Lives Matter movement
  • How I recognized that I still needed to work on my own visibility - and my own plans for 2021
  • Recognizing the type of clients and people that my business can best serve
  • My plans for a Go Pitch Yourself Membership Community - coming in 2021!  
  • Sign up to get on the waitlist for when Go Pitch Yourself opens for enrollment in early January 2021

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

18 Jul 2023103. Updated: How to Pitch a Podcast Quickly (Do it Messy!)00:16:08

If pitching yourself for podcast visibility opportunities makes you worry that you don't have your opt-in / landing page / social profiles etc. finalized, then pitching a podcast quickly (aka messily!) might be just what you need.

Continuing our Summer Lovin' series, where we're re-sharing the content from five of our most downloaded episodes, today I lay out the minimum steps needed to get a targeted pitch out to your ideal podcast.

I think this one has been so popular because it shows that your pitch doesn't need to be perfect to be successful, as well as containing actionable steps to take.

Don't get me wrong, the parts of a 'messy' pitch are similar to those of a more finessed one. But trying to send out the perfect pitch can stop you from taking any action at all.

So if you've ever delayed sending a pitch because you think that you need to have everything all tied up in a bow, this episode will help you to feel more energized in your marketing. 

Topics covered include:

  • What are the minimum steps needed to send a targeted pitch?
  • The different parts that go into making a 'messy' pitch, including clarifying what you want to achieve, and how to craft a one-topic pitch template
  • How to identify your ideal listener and the shows they are listening to
  • How 'Pitching Messy' can help motivate you to keep going for the long haul

 

Full show notes and resources: https://www.thepodwizegroup.com/pitch-a-podcast-quickly-update

02 Aug 202278. Content Repurposing for Podcast Hosts & Guests with Krystal Proffitt00:55:58

Content repurposing is a buzzword in business circles these days, likely because we're all running at breakneck speed and don't have the bandwidth to create MORE new content. Enter….content repurposing: using one key piece of content as the cornerstone for various other forms. But, what does content repurposing for podcast hosts and guests look like? Will you be reusing the audio in different ways? Transcribing it? Creating videos?

Deep breath. Lucky for us, we can repurpose content without being a tech whiz or a videographer or spending hours a week recording ourselves.

In today's episode, I chat with my friend and content strategist, Krystal Proffitt, to get the lowdown on how she not only repurposes content, but plans it with an eye toward repurposing.

Krystal is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content.

Not a podcast host? No sweat: your guest interviews are content, too, and can absolutely be used as the basis of your content strategy.

Topics covered include:

  • Krystal's background in marketing and blogging, why she transitioned into podcasting, and how her current business grew out of listeners asking for help
  • How, when planning out a piece of content (like a podcast episode), Krystal is already thinking about how parts of it can be repurposed for YouTube, Instagram, etc.
  • Why Krystal sees her podcast as the most important piece of content she produces
  • How to share podcast episodes you've been on, once they go live - and how, by leveraging the opportunity, you're creating a referral network and more opportunities
  • The key channels that Krystal focuses on

Full show notes and resources: https://thepodwizegroup.com/content-repurposing-krystal-proffitt

01 Aug 2023104. Updated: Generating Leads Through Podcast Interviews with Nikki Rausch00:36:21

Along with developing and nurturing business relationships, lead generation is the root of why we want to guest on podcasts. So you will have an idea of where you want the conversation to go, and the action you want listeners to take. But forcing the issue might be so far out of your comfort zone, and you really don't want to appear too salesy.

Have no fear! In one of our all-time most-downloaded episodes, Nikki Rausch shares some great ideas about how you can turn up for podcast guest appearances, connect with the host, deliver great content to the audience, AND generate sales leads - all without coming across as sleazy!

Listen again as part of our Summer Lovin' series, and notice how Nikki clearly has a plan of where she wants to lead the audience and plants seeds in a natural way throughout the interview. It's a masterclass of being intentional about how you show up as a podcast guest!

Topics covered include:

  • How Nikki is able to gauge the power of podcast appearances
  • The ways that Nikki takes podcast interviews and turns them into lead-generating opportunities without being salesy and spammy
  • Ways to reinforce your authority by offering bite-sized, actionable steps that listeners can implement to get a 'quick win'
  • How much free content should you offer up in a podcast interview?
  • The impact that being featured on podcasts has had on Nikki's business

 

Full show notes and resources: https://www.thepodwizegroup.com/generating-leads-podcast-interviews-update

03 Aug 202152. Updated: Podcast Pitching Sprints in 202100:37:55

This week, I’m revisiting an episode from the start of 2020, which might have gotten lost in everything… well, 2020! But as things begin to look a little more normal, I wanted to revisit the idea of podcast pitching sprints. Because if you’re slowly reengaging with your podcast visibility work, a good pitching sprint can really kick things into gear.

Although there are a few outdated references (iTunes, anyone?), the content is solid and the idea of pitching sprints is perfect if you’re adopting a more purposeful approach to your business’ visibility. 

If you happen to be new to me (welcome!!) and want to learn more about leveraging the power of podcast guesting, you are invited to check out my on-demand Pitch Like a Pro masterclass.

Topics covered include:

  • Changes in the way that I measure the benefits of podcast visibility activities - including how to track hard-to-measure factors
  • The logistics of pitching in sprints - and why you’re still in control of your interview schedule
  • The real way that you can measure the impact of your pitching sprints
  • An exciting announcement about this year’s She Podcasts Live event
  • What a podcast pitching sprint is and what can be achieved by working in this way
  • The long-term benefits of a sprint over just pitching yourself all the time
  • The need to set measurable goals that are in your control
  • Answers to questions from the Go Pitch Yourself community, including how to identify podcasts that complement your business, and how to set up systems to manage your sprints

I hope that revisiting the topic of podcast pitching sprints will inspire you in your visibility planning! If you are planning, scheduling or executing a podcast pitching sprint (especially if you’re executing a pitching sprint!), tag me on IG @angie_trueblood. Also, DM me if you have any questions or you need any advice or support. 

Resources mentioned in this episode:

Now it's time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>>Access the Pitch Like a Pro Masterclass

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

04 Aug 202026. How Visibility Fits into Your Marketing Plans with Racheal Cook00:49:45

Visibility, including podcast guesting, can seem like the sexiest part of business. But it’s definitely not the only part and treating it as such can have a significant impact on the long-term sustainability of your business. 

Truth is, most female entrepreneurs start their business to achieve financial and lifestyle freedom. But what happens when that business starts to feel more like a job that offers you nothing in the way of freedom? If you’re a solopreneur, that risk increases as you are initially the one responsible for #allthethings. 

If you want to fit visibility into your business in a way that supports its sustainability, this chat with award-winning business strategist Racheal Cook is for you.

Over the last 10 years Racheal has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

 

Topics covered include:

  • The difference between creating a job and a business, and how Racheal works with entrepreneurs to ensure that the foundational pieces of their business are in place
  • How Racheal defines “Entrepreneurial Poverty” - and why it is so prevalent in women-owned businesses
  • What Racheal sees as the 5 pieces of any effective marketing system: ATTRACT, ENGAGE, NURTURE, INVITE, DELIGHT
  • The value of batching and using sprints when pitching for visibility opportunities (also, listen to Go Pitch Yourself Episode 11 Podcast Pitching Sprints | Q+A)
  • How podcast guesting has impacted on Racheal’s business
  • The importance of networks, connections and recommendations, alongside the well-crafted podcast pitches
  • Racheal’s FREE 12 Month Profit Plan

Resources mentioned in this episode:

 

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

10 Nov 202033. Podcast Guesting Trends in 202000:24:47

Now that the end of the 2020 marathon is finally in our sights, I know that most of us will be looking at 2021 to plan new year goals for ourselves and our business.

So in this episode, I share some of the podcast guesting trends we’ve noticed in 2020 that can help you plan your visibility strategy for next year.

I also cover the ways in which my team and I can support you as you grow your business and build meaningful relationships through podcast guesting!

Topics covered include:

  • Please leave a review for Go Pitch Yourself on Apple Podcasts! Or wherever you listen to the show
  • The importance of pivoting your pitches to relevant current events - especially those that impact your niche
  • A lot of podcasts are not interested in offering a platform for you to share your expertise. Instead, they’re looking for people who are doing something interesting in life and business. So research the podcasts which you are pitching to - not just the topics they cover but how they cover them
  • We’re noticing longer lead-times on responses from podcast hosts, so be aware of that in your planning for podcast guesting
  • Relationships and networks will be more important than ever
  • The various ways I can support you in achieving your visibility goals for 2021
  • Find out more about the Go Pitch Yourself program

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

11 Oct 202283. Pitching for Sponsorships with Jenny Melrose00:34:37

It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching.

Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting.

Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship.

Topics covered include:

  • How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business
  • Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors
  • Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships
  • How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help
  • How podcast guesting has impacted Jenny's business, and how they manage it internally

Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

02 Mar 202141. Using Your Podcast Pitch to Pitch All the Things with Lisa Lisson00:34:19

We’ve talked in the past about pitching to your niche. My guest today has taken that to the extreme and continues to develop the areas where she can get in front of - and bring value to - new audiences. 

Lisa Lisson is a genealogy researcher and the creator of the Are You My Cousin? blog and joined the Go Pitch Yourself program in January 2020. And even though her zone of genius might initially appear quite narrow, she has used what she has learned to capitalize on a wide variety of situations where she can bring value to audiences.

As a genealogy researcher, Lisa Lisson takes the overwhelm out of genealogy research and keeps researchers moving forward finding their ancestors. Whether researching ancestors alongside clients or writing how-to articles and books, Lisa uses her 12 years of research experience to help others build a solid research plan, find the needed genealogy records, and get the most out of those resources.

Topics covered include:

  • Details of my first ever live FREE pitching masterclass, Pitch Yourself Like a Pro (March 2021)
  • What Lisa's business involves and how she works with her clients
  • Why Lisa joined the Go Pitch Yourself program and how she uses what she has learned for visibility opportunities aside from podcasts
  • The variety of opportunities that Lisa has been able to tap into and the impact that pitching has had on her business
  • How knowing what her messages and goals were helped Lisa to confidently pitch in-person - including building relationships with affiliates

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

17 Mar 202016. Taking Up Space with Sara Dean00:51:38

Are you a female entrepreneur who is ready to start pitching but you worry that you’re not EXPERT enough? Tune in as Sara Dean and I chat about taking up space, sharing our gifts, and the importance of not shrinking in both our personal and work lives. 

Sara is a transformation coach, community builder, speaker, and host of the top-rated Shameless Mom Academy Podcast (over 2 million downloads). She left her successful career in the fitness sector when she recognized that it had the potential to negatively impact women’s self image. She now dedicates her life to encouraging women to take up space and step into their gifts.

Topics covered include:

  • Sara’s experiences of living in Seattle during the Coronavirus outbreak
  • Examples of the shrinking behaviors which many women display and where they come from
  • Mental self-care through an awareness of your digital habits and online sources of information 
  • Imposter syndrome: what it is, how it manifests and how to get past it
  • What Sara does (and doesn’t) want to see in the podcast pitches she receives

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

 

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

17 Dec 201909. How to Plan Next Year's Visibility Goals00:32:01

In this episode I’m going to share my own visibility planning for the New Year - as well as my wins and failures in 2019.

After sharing a few of my own recent favorite podcast episodes, I dig into how I’ve mapped out my own visibility goals.

Topics covered include:

  • My favorite recent podcast episodes 
  • What went well in my business this year - and what didn’t 
  • How I used this knowledge to plan my business goals for the next year
  • What are the ways that the visibility part of my business is going to help me achieve my business goals?
  • My plans for the Go Pitch Yourself podcast and how they support my future business goals 
  • SUPER SECRET: My actual visibility plan for the New Year!
  • How you can get on the ‘Let me know when the Go Pitch Yourself program open again’ list

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

21 Dec 202162. An Inside Peek at our Podcast Pitching Strategies with Kim Stewart00:43:37

In this episode, I'm excited to introduce Kim Stewart to you all - another Podwize team member. We dive into the podcast pitching strategies we've been implementing behind the scenes to help increase pitch conversions.

As well as being a part of our team, Kim is a book marketing strategist who helps nonfiction authors reach new readers by guesting on podcasts. Since 2014, Kim has helped authors build their platforms and launch and market their books long before and long after their release date.

Although Kim approaches pitching in a way that supports authors, there are a lot of parallels in the work we both do, particularly in the way that she encourages her clients to build their visibility in general, not just during launches.

This is directly relevant to anyone in the online business world looking to use podcast guesting to promote a specific offer. No matter what podcast pitching strategies you choose to implement, remember: always lead with the value you're bringing to the audience!

Topics covered include:

  • Interesting stats for the Go Pitch Yourself podcast
  • How Kim uses podcast pitching strategies for her own book marketing business
  • The differences Kim has noticed between pitching for authors and for entrepreneurs
  • Why it's so important to lead with the value you can bring to a podcast's audience, rather than the product you are promoting - start your relationship from a position of respect and mutual benefit
  • Establishing boundaries when pitching yourself by deciding whether the show and the host are a good fit for you and your brand.
  • Changes that Kim has noticed in podcast pitching strategies include timely topics, podcast swaps, and the concept of creating your own podcast feed for all of your appearances


Full show notes and resources: https://www.thepodwizegroup.com/podcast-pitching-strategies

11 Apr 202396. The $3,500 Podcast Appearance Fee w/Alex Sanfilippo01:03:03

For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show.

I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes!

Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting.

Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like - from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship - does it change the value of the information being presented?

There's also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex's software that automatically matches ideal podcast hosts and guests for interviews. Get 10% off through my affiliate link.

Topics covered include:

  • Alex's background in aerospace and how he started a podcast interviewing successful entrepreneurs, in order to learn how to become one himself
  • Alex's experience of appearing on John Lee Dumas' Entrepreneurs on Fire podcast, including why he chose to pay the $3,500 podcast appearance fee, and the impact it had on his business
  • Why he talks to the people he coaches about the value of appearing on smaller, niche podcasts, over big shows
  • The various products that Alex has created under the umbrella of his PodPros brand
  • Details of the special offer I got for Go Pitch Yourself listeners to try out PodMatch, Alex's service that matches podcast guests with hosts and vice versa - get 10% off through my affiliate link

 

Full show notes and resources: https://www.thepodwizegroup.com/podcast-appearance-fee

27 Oct 202032. Establishing Brand Consistency Online and Offline with Sharvette Mitchell00:39:56

When guesting on podcasts to increase your visibility you’ll want to draw interested listeners back to your own online platform. But how do you establish brand consistency and make the most out of your online platform so that those new visitors will stick around?

My guest today is an expert on visibility and brand consistency who not only walks the walk, she talks the talk. Her personal brand is consistent across all of her online platforms, and it’s also apparent when she shows up offline as well. 

Sharvette Mitchell works with entrepreneurs to help them build their online platform so that they generate more revenue with an amazing personal brand. She does this by focusing on visibility and marketing with one-on-one consulting, group coaching programs, web design services, social media coaching, and conferences. 

For over 12 years Sharvette has hosted a weekly internet talk radio show - The Sharvette Mitchell Radio Show - and has been seen on CBS 6, The CW Network and featured in publications such as Huffington Post.

Topics covered include:

  • What Sharvette means when she talks about platforms
  • How she works with clients to establish their personal brands
  • The platforms Sharvette sees as critical to focus on when building your brand
  • The importance of consistency, both online and offline
  • Why your “About” page is crucial, along with having professional photography - not “crusty, rusty and dusty” phone photos!

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

21 Nov 2023112. How Nikki Rausch Pitched a Game-Changing Offer00:41:11

Have you hesitated to share an offer that you believe would be a definite "yes" for your ideal audience, despite its incredible value? My guest today, Nikki Rausch, faced a different scenario. In 2020, she pitched an offer that not only brought in $49,000 within the initial seven days but continues to significantly impact her business even after three years.

In this episode of Pitched, Nikki, the Founder and CEO of Sales Maven, recounts her experience pitching a new offer to her audience in 2020 and the profound effect it had on her business. Her approach to sales centers around authenticity and fostering genuine connections, making her story particularly inspiring for our listeners.

What resonates with me most from my conversation with Nikki is her ability to craft an offer that meets multiple needs of her audience, implement it swiftly, and benefit from it over the long-term. In fact, the $49,000 generated in this offer's first seven days has grown into hundreds of thousands of dollars of revenue over the past three years.

If you've been holding onto an idea or offer for an extended period, I hope Nikki's story jumpstarts you to pitch it! Sometimes, taking the leap is the hardest part, as overthinking often leads to talking ourselves out of pitching entirely.

Topics covered include:

  • The offer from Nikki's coach that made her spend $5,000 in a day
  • What was contained in the package she came up with, what she priced it at, and how she pitched it to her audience
  • The immediate response that Nikki received
  • Nikki's thoughts about discounted offers - "What you should charge is what will people pay"
  • The effect that appearing on podcasts has had on Nikki's business
    Details of the free training that Nikki is offering for Pitched listeners

Full show notes and resources: https://thepodwizegroup.com/game-changing-offer

07 Jun 202274. Review: Podcast Databases and Networking Sites00:44:45

Recently I've been getting asked a lot of questions about podcast networks and databases - are they worth your time or money?

Podcast databases are usually Software As A Service (or SAAS) products that allow you to search, network, and pitch podcast hosts (or guests). So because they keep coming up, and it's likely to be the kind of service that keeps on growing, I decided to take a closer look at them, along with Kim Stewart, our Account Exec here at The Podwize Group.

We chose to review four podcast databases - Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative. We describe how each works, the different price points, what the user experience is like, and who we think will benefit from using them.

Full disclosure: although there are some definite benefits for this kind of service, I don't think any of them is going to change the way that we go about things at the Podwize Group. However, if you're just getting started guesting on podcasts, these services can give you a real jump-start. And the fact that most of them offer a free membership or a trial period for you to experiment and check out what is offered is a no-brainer to see what they can do for you.

Topics covered include:

  • What a podcast database is and isn't
  • Why using a Podcast Database can be good for Podcast Guests who don't have the time to research new shows - and how they can help Podcast Hosts to find guests
  • Our main issue with all of these services is how do you build meaningful relationships?
  • Our reviews of four Podcast Databases - with pros and cons for Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative
  • A reminder of the benefits of appearing on so-called "small" shows - the riches are in the niches!
  • The benefits of joining the Podwize Co-Op

Full show notes and resources: https://www.thepodwizegroup.com/podcast-databases-networking-sites

29 Aug 2023106. What I Learned From Our Summer Lovin' Series00:27:07

…or How I Spent My Summer Vacation.

For the last five episodes of the podcast, we've been sharing new versions of some of our most-downloaded episodes from the past four years. As we come to the end of our Summer Lovin' series, I am reflecting on what I've learned over the past few months.

This summer, I took some time to think about the future direction of the Go Pitch Yourself podcast, so I also share my thoughts around that, alongside some of the trends I've been noticing in the podcasting space.

However, if you have a topic around podcast guesting or hosting (or both) that you would like me to cover, reach out to me on LinkedIn @angietrueblood.  

Topics covered include:

  • How I tend to overcomplicate things - can you relate?!
  • What I noticed about podcast listening and production over the summer months
  • Should it be the podcast guest's job to grow the host's show?
  • A personal example about the power and value of connections made through guesting on podcasts
  • Hints of some of our upcoming topics, and how you can get involved 

 

Full show notes and resources: https://www.thepodwizegroup.com/summer-recap

18 Aug 202027. Using a Framework to Structure Your Guest Interviews with Carol Cox00:41:56

We’ve talked in past episodes about the value of having processes and frameworks in place to help streamline your podcast pitches. So today I’m delighted to share a conversation with my friend, the inspirational Carol Cox.

Carol is the founder and CEO of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and gain more visibility, so they can grow their businesses, make a bigger impact, and become influencers in their fields.

Carol lays out the parts of the three-part framework she uses with her clients, and we discuss how it relates to pitching for visibility opportunities, including guesting on podcasts.

As the pitching techniques we cover here and in the Go Pitch Yourself program applies to any kind of visibility opportunity, we’ve already spoken about the value of public-speaking gigs as a way to build your brand and promote your expertise. 

But at the time this episode launches (August 2020), we’re in the middle of the COVID-19 pandemic. So we also cover the ways to transition your in-person stage talk to a virtual one. And - strange as it may seem - the benefits and opportunities that arise from pivoting in this way. 

 

Topics covered include:

  • The way Carol and Speaking Your Brand work to raise women’s voices and visibility
  • How Carol developed a framework to streamline her processes after noticing repeated patterns in her work - and how this relates to podcast pitching
  • Changes to public speaking opportunities during the COVID-19 pandemic, the benefits of a shift to virtual conferences and tips for reformulating in-person presentations for webinars
  • The Three-Act story structure Carol uses in her framework
  • The way that Carol embodies values-based leadership and how this plays into a 360° view of her brand, informing everything she does

Resources mentioned in this episode:

 

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

24 Oct 2023110. Pitched: A Femtech Product to a Room Full of Dudes00:44:01

For the first episode of Pitched, I'm sharing a conversation I had with my friend Kristen Carbone of the tech company Brilliantly. In it, Kristen shares a very particular experience she had of pitching her wearable femtech product to a room full of potential investors - who were all men.

Pay close attention during our conversation to learn what Kristen gained from this encounter. It's something that is relevant to many pitching scenarios - whether you're seeking funding, establishing partnerships, or securing podcast interviews. It was great to hear Kristen reaffirm my long-held belief in this essential practice!

Topics covered include:

  • What is femtech?
  • Kristen's story and why she developed the Brilliantly Warm wearable tech solution
  • Why Kristen wanted to approach external funders to develop her product
  • What she learned from the experience of pitching a femtech product to a room full of men, and why she won't be discouraged from doing it again
  • The preparatory work that Kristen now does before pitching herself

Full show notes and resources: https://thepodwizegroup.com/pitching-femtech-investors/

04 Feb 202013. How to be a Gracious Podcast Guest and Host00:28:30

I’ve talked in the past that appearing on a podcast, if done right, can be the start of an incredible business relationship between guest and host. In this episode, I talk about all the ways you can help ensure that happens long before the ‘record’ button is hit. 

Yes, the way you pitch can create a lasting first impression. By the same token, the way a podcast host accepts (or rejects) pitches can be just as impactful.

Listen as I lay out ways in which hosts and guests can make the pre-interview process as smooth as possible, so they can both turn up with their best energy. 

Topics covered include:

  • What does being a gracious guest or host mean when talking about podcast visibility opportunities? 
  • How the relationship between guest and host can impact on the quality of the content which is delivered
  • As a guest, playing by the rules of pitching is a great first step. 
  • Examples of how  guests can show that they appreciate the opportunity
  • The importance of podcast hosts having a clear system in place for potential guests to follow. And if you aren’t accepting pitches, make that clear!

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

26 Oct 202158. Do This, Not That for Podcast Hosts00:36:13

It’s no secret that guesting on podcasts is a great way to get in front of audiences. After all, pitching for these opportunities is pretty much what we’re all about here! But all too often we’re seeing that some podcast hosts seem to be viewing the pitching process as a way to weed out less than ideal guests, rather than make it an easy process for perfectly matched guests.

With that in mind, my Executive Assistant Courtney Hampton and I put together what we’re calling a “do this, not that” love letter to podcast hosts. We organized our thoughts around three areas - the pitching stage, the period where you’ve landed the opportunity, and the post-interview stage. I talk about our frustrations around pitching, and things that podcast hosts should be doing in order to create a great experience and build a solid relationship with their guests. 

Obviously, this isn’t all on the hosts. Podcast pitching is a two-way process. Yes, you have something to gain by appearing on someone else’s podcast. But if you’ve pitched yourself correctly, with a topic that is perfect for the host’s show, their audience will get a lot of value from your interview. And because of that, it’s in the host’s best interest to allow you to show up in the best way possible.

Let’s work together, people!

Topics covered include:

  • My experience with Facebook's new Podcast RSS feed integration (Note: at the time of recording, podcasts are only available to US listeners on mobile)
  • Good and bad examples of how podcast hosts handle the pitching process
  • What hosts can do to nurture the relationship with their guests once their pitch has been accepted
  • How I gather information and help guests to prepare for their appearance on Go Pitch Yourself
  • Ways that hosts and guests can cross-promote once the episode goes live - and things to have in place once the moment arrives!

So what did we miss? If you've got your own suggestion I would LOVE to hear it. Record a message at speakpipe.com/GPY so we can offer an updated version of this episode soon. Or let me know on IG @angie_trueblood.

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>>Access the Pitch Like a Pro Masterclass

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

29 Mar 202269. How to Market a Podcast (as a Guest) with Jeremy Enns00:52:40

At first glance, you might be confused as to why, as a guest, the struggles podcast hosts have in knowing how to market a podcast is relevant to you. Truth is, guests play a significant role in marketing the shows that they're on. And, bonus, we can learn a thing or two about marketing from the core tenets of podcast marketing, too.

By showing that you understand the goals of a podcast host, you'll demonstrate that you are a valuable guest and partner. What's more, you'll likely develop a new business relationship and increase opportunities for collaboration in the future.

Jeremy Enns is the CEO of podcast marketing agency Counterweight Creative. He is the creator of Podcast Marketing Academy, a 6-month, high-intensity program for brands and creators who are serious about building a sustainable marketing system for their podcast, converting casual interest into brand evangelists.

I've taken part in a number of his trainings and can attest to the value of the content he creates. So much so, I'm an affiliate for Jeremy's upcoming 3-part Podcast Traction Workshop for hosts (affiliate link) and will ALSO be attending.

Much of what we cover in today's episode comes down to research, similar to what we do when we're looking for new visibility opportunities. If you can understand what the host is trying to achieve, the struggles they have in knowing how to market a podcast, as well as what they're providing for their audience, this could be the start of a beautiful friendship!

Topics covered include:

  • Why marketing a podcast doesn't have to be slimy or gross if you find a tactic that feels authentic to you
  • The four pillars of Jeremy's Podcast Marketing Academy
  • How Jeremy uses Twitter to build community
  • Why 'Exposure' is not just about numbers - it's about getting in front of the right audience
  • How podcast guests can support hosts in growing their show and marketing their podcast
  • Details of Jeremy's upcoming 3-part Podcast Traction Workshop (affiliate link)

Full show notes and resources: https://www.thepodwizegroup.com/how-to-market-a-podcast

19 Jan 202138. Niching, Value Propositions, and Visibility with Lisa Princic00:47:03

We’ve talked in previous episodes about the need to be our true selves in all aspects of our business lives. But how bold are we when it really comes down to it?

My guest today is Lisa Princic, a business strategist who’s passionate about business and personal growth.  She has recently found her niche as a membership growth strategist, where she helps business owners leverage the power of the now popular membership model by defining and communicating their unique value proposition. 

Lisa is one of our concierge clients and host of the Scaling Deep podcast. 

Topics covered include:

  • Risk and boldness, and how they relate differently to entrepreneurs and businesses
  • The value of starting small in order to serve a specific audience
  • Lisa’s transition from working as a business coach to niching down as a Membership Strategist
  • The need to define and articulate your unique value proposition - and the benefits which follow from consistently being your authentic self
  • The kind of pitches that Lisa responds to for the Scaling Deep podcast
  • Lisa’s upcoming Profitable Membership Summit (February 23-26, 2021)

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

09 Jun 202022. The Power (and Responsibility) of Visibility00:21:56

This episode is my personal response to the unrest and upheaval which has followed the murder of George Floyd and far too many more black Americans.

I examine my own blind spots with regards to diversity including guests on this podcast, team members, clients and students of the Go Pitch Yourself program.

Through my work in the visibility space, I’m in a unique position to uplift and celebrate the voices of diverse female leaders and, moving forward, we are committed to doing that. I hope that you’ll join me in this.

Topics covered include:

  • The importance of podcast guesting as a way to bolster the visibility of diverse voices
  • The need to diversify the voices that you listen to for counsel 
  • Using your immediate circle to expand your network
  • Connect with and leverage experts for their knowledge, not just as a tokenistic attempt at diversity   

Resources mentioned in this episode:

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

19 Dec 2023114. A 250K Corporate Contract w/Laura Khalil00:35:30

When talking about podcast guesting, the initial impact is obviously from listeners hearing you. But suppose you really focus on leveraging the relationship that you create with the host. In that case, you're able to expand that interview's impact beyond what you might have originally intended. Similarly, my guest today was able to build a relationship with a corporate client, and then expand a $35k project into $250k. And she was able to do this by identifying the correct way to pitch what she could offer - and getting her client so on board that they effectively pitched her services for her! 
Laura Khalil has consulted for some of the world's largest brands, such as GE, Intel, and Twitter. Nowadays, she works with other consultants to help them find, attract, and sign bigger B2B clients. One of her trademark strategies is Land and Expand, a way to grow your consulting business by starting with a smaller contract and then expanding into larger deals. In this conversation Laura talks about how she used it to gain a corporate contract and then leveraged it to grow her business within that company.
I want you to pay special attention to when Laura talks about identifying and coaching champions at the organizations that you are pitching, and how to support them as they push for your deal to get approved and fast-tracked. 
Topics covered include:

  • How Laura got the initial opportunity through a referral from a previous client
  • The importance that Laura placed on building trust and rapport with her contact in order for them to become her champion and advocate for her proposal internally
  • How Laura recognized the opportunity to expand her proposal, and how she was able to progress it successfully
  • Why pricing is rarely the real objection when working with the right target market - focus on solving problems and providing value
  • The reason Laura decided to dedicate her career to helping other consultants Land and Expand their own proposals

 

Full show notes and resources: https://thepodwizegroup.com/250k-corporate-contract

22 Oct 201905. Generating Leads through Podcast Interviews with Nikki Rausch00:35:38

By now you should be used to the idea of pitching yourself for podcast interviews by focusing on the value of your content. But did you know that the same content, if presented correctly, can enable you to generate sales leads?

Nikki Rausch is the Founder and CEO of Sales Maven, an organization dedicated to authentic selling. Nikki has the unique ability to transform the misunderstood process of "selling' into techniques, tools, and tips that can be successfully incorporated into a process that is conversational, natural and engaging - without being too "sales-y!”

In this episode, you'll learn some tried and tested techniques that will enable you to guide listeners through the sales process one step at a time.

Topics covered include:

  • How Nikki was able to recognize and amplify the power of podcast appearances
  • How to take podcast interviews and turn them into lead-generating opportunities while still delivering incredible value
  • The importance of planting seeds to create curiosity
  • Reinforcing your authority by offering bite-sized, actionable steps that the listeners can implement to get a ‘quick win’
  • How much free content should you offer up in a podcast interview?
  • How being featuring on podcasts has impacted Nikki's business

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and share with me your biggest takeaway from this episode.

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Click here to snag my the Trello workflow board I use with my own clients AND a video training to go along with it.

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

20 Jun 2023101. Updated: Where to Pitch Yourself as a Podcast Guest00:29:59

If you are interested in knowing where to pitch yourself as a podcast guest, today I'm spilling the beans on the strategy we use to identify the types of shows we pitch our clients to.

Today's episode is the first in our Summer Lovin' series, where we're digging into and re-sharing some of the content from five of our most downloaded episodes. So, long-time listeners might remember that we covered the topic of the One-Liner for Pitchable Podcasts (or OPP) in May 2022.

An OPP is a simple one-line statement - "I pitch to podcasts that speak to *blank* about *blank*". And it's the basis of whether your interviews will have any impact on your business - because if you don't know the shows to look for, you'll be searching podcast directories without direction.

However, even if you have heard some of this material before, this is not just a repost. As you'll hear, we've refined and developed the OPP process, which is still key to the work we do at the Podwize Group. And interestingly, we've had a shift in the types of shows that we pitch our clients to, that you might want to use in your own pitching process!

Topics covered include:

  • What has changed in the way that we pitch clients to shows, and why we now sometimes pitch to podcast hosts who could be viewed as competitors
  • The ways that some podcast hosts are looking for guests who will be of interest to their audience because of their values, rather than the service they provide
  • A description of how you can come up with your own OPP
  • How using several OPP statements can help to define what you talk about on different shows
  • Examples of how I use a number of different OPPs in my own podcast pitching

 

Full show notes and resources: https://www.thepodwizegroup.com/where-to-pitch-yourself-2

15 Feb 202266. How do Spotify and Joe Rogan affect your business?00:46:18

Unless you've been hiding under a rock, you know that the big talk in the podcasting world is about the Spotify / Joe Rogan controversy. Musicians and some podcasters are removing their content from the platform because of misinformation and racially inflammatory language on his hugely successful podcast. And the debate is now filtering down to independent podcasters and guests.

With that in mind, this is less of our usual "How to…" episode and more of a "How do…" episode - as in, how do we choose guesting opportunities (and guests) that align with our values? And if we disagree, how do we do this in a respectful way that allows for a variety of opinions but isn't harmful to audiences?

Walking through these matters with me is Esther Littlefield, a marketing strategist & business coach, and the host of the award-winning Christian Woman Leadership Podcast and Christian Woman Business Podcast. Esther is passionate about helping clients cut through the confusion and find clarity, so I thought she'd be the perfect person to join me on a deep dive through all of these issues!

Topics covered include:

  • Esther's work as a marketing strategist and business coach, and how podcasting has become a big part of her life and business
  • Some background about the Joe Rogan controversy, and our feelings about his content and Spotify as a platform
  • Esther's experiences of different perspectives and opinions on her faith-based podcasts - are disagreements and differences of opinion a bad thing?
  • As guests - how to ensure that the opportunity is aligned with your goals and that you have a connection with the host
  • For podcast hosts - would you censor if you 100% did not agree with a guest? When does censorship become Producing?

Full show notes and resources: https://www.thepodwizegroup.com/spotify-joe-rogan-news-affect-business

27 Apr 202145. Show Up Boldly as YOU00:18:12

My aim is always to create a safe space where women can feel confident and supported to transform the way they approach visibility and show up boldly as their true selves. Following a coaching call with the members of the Go Pitch Yourself program, I felt something nagging at me to share a bit about our conversations with you.

Each time we welcome new students into the program, I’m humbled at the opportunity I’ve earned to support these incredible women in sharing their voices and gifts with the world.

As these women are working through how to show up boldly as their true selves, I thought it only fitting for me to do the same. So, in this episode, I also share with you some ideas and topics that I’m considering sharing in a bigger way but have been hesitant to put out there.

If you listen to this episode and recognize that you’ve had a block preventing you from showing up boldly, I’d love to hear from you. Bonus, if you’re deciding to push through that fear and do it anyway, share THAT in your IG story and tag me on Instagram, and I’ll take action myself!

Spoiler:  the doors for the Go Pitch Yourself program are opening back up very soon. So make sure to sign up for the waitlist if you want to take your visibility game to the next level.

Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work, whether pitching yourself, changing up your topic list, or appearing on shows, tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram!

Topics covered include:

  • Examples of the conversations we’ve been having in the Go Pitch Yourself program 
  • Why overthinking and overpreparing are holding some people back. What is your hesitation to show up boldly as yourself?
  • If a fear of rejection is stopping you from pitching yourself, what’s the worst that can happen?
  • The things I’m afraid to try - and how you can help!
  • Examples of things in the podcasting space that really grind my gears

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

03 Mar 202015. Real Talk with Podcast Producer Lauren Wrighton00:31:30

When you’re pitching yourself for podcast appearances, you might wonder just what the Podcast Producer is looking for. Well, if that’s you, listen up!

In this conversation with podcast strategist and producer Lauren Wrighton we show you the flip-side of the podcast pitching process and her inside perspective to help make your pitches more impactful.

Lauren helps business coaches launch and grow podcasts that make an impact on their audience and their business. She also uses her expertise in podcast production to teach freelancers how to become podcast managers and develop their own clientele.

Topics covered include:

  • The types of podcast hosts that Lauren works with
  • Why, after co-hosting a podcast, Lauren felt that her talents were behind the scenes, rather than behind the microphone
  • The need for pitches to be focused on what the audience will gain from a guest appearance
  • Why hosts can and should use their discretion in a podcast interview to focus on what their audience is interested in and how pitching well can help guests prepare for this
  • Lauren’s tips for showing up as a great guest

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

26 Apr 202271. Authenticity in Marketing: Finding YOUR Visibility Platform with Aubree Malick00:51:03

We all know that social media acts as a key visibility platform player and a core part of your marketing activity - at the very least, you need somewhere to point listeners to at the end of your podcast guest slots. But finding authenticity in marketing can feel complex when it comes to social media. Thinking through each platform you can utilize, TikTok may not be top of your list even though it was one of the top three fastest-growing brands of 2020, alongside Zoom and Peacock.

My guest today was one of the many people who experimented with TikTok that year, and she now uses it as her main marketing channel and visibility platform - alongside podcast guesting and hosting her own show.

Aubree Malick is a mom, former teacher, and host of the Freelancer to CEO podcast. Through her podcast and programs, she helps overworked and underpaid moms and (soon-to-be-former) teachers experience the freedom that comes from designing a freelancing business with the skills they already have. After taking her own leap of faith over three years ago and replacing her teaching income within two months, she became passionate about helping other women start and grow their own businesses to 5K+ months from home

As you'll hear, the key with social media and marketing isn't to simply do ALL THE THINGS (which would be a terrible idea). Rather, you need to show up where you can truly be yourself, provide value for your audience and find authenticity in marketing.

Topics covered include:

  • How Aubree was able to transition from teaching into a successful freelance career - and how her podcast helped her to see where her focus should be
  • The channels that Aubree initially used to market her coaching programs, and how she found her home on TikTok
  • Aubree's first 30 days on TikTok and her first video to go viral!
  • The ways that Aubree uses TikTok in her business
  • The podcast pitches that stand out for Aubree

Full show notes and resources: https://www.thepodwizegroup.com/authenticity-in-marketing-visibility-platform

16 Jan 2024116. My Podcast is My Pitch w/Dave Jackson00:49:59

Your podcast is more than just a show—it can be the primary pitch for your business, services and projects, and open the door to opportunities you might never otherwise have access to. My guest today is an expert in leveraging a podcast far beyond reaching listeners, and creating shows that build strong networks and create massive credibility. And he’s in a position to know.

Dave Jackson has been podcasting since before most people knew what a podcast was, and has been a huge part of shaping the industry. He's the brain behind the School of Podcasting, where he guides aspiring and established podcasters in creating impactful shows. In our conversation, Dave talks about his podcasting journey, how he has seen the industry change over the years, and shares some excellent tips for creating an effective show.

This is an episode filled with nuggets of wisdom, and you should pay special attention to how he talks about leveraging the episodes you create and appear on for professional credibility. 

Key ideas from the episode:

  • "I've watched this industry grow from its infancy," Dave Jackson reflects on his extensive experience in the podcasting world - he started in the industry in 2005.

  • Dave emphasizes that podcasting is a networking strategy: "It's not just about the listeners, it's about connecting with people who can open doors for you."

  • The strategic use of podcast episodes as personal pitches has been a game changer. Dave explains, "Each episode is an opportunity to present yourself and your ideas to the world."

  • He highlights the importance of content quality: "Your podcast is your brand. Every episode should reinforce the trust and credibility you're building with your audience." This means you can and should enforce a good recording environment and tools on your guests.

  • Dave shares a key insight into audience engagement: "Engaging listeners is important, but the real magic happens in the relationships you build through your show." He suggests you speak to a single person instead of a “hey everybody!” style, and ensure the discovery and experience of your show on websites is up to date. 

  • Reflecting on the evolution of podcasting, Dave notes, "The industry has changed, but the core principle remains: be authentic and provide value."

  • Dave's advice to aspiring podcasters: "Focus on your message and the people you're trying to reach. That's where your podcast's true power lies."

Full show notes and resources at: https://thepodwizegroup.com/my-podcast-is-my-pitch/ 

08 Jun 202148. Pitching High-Profile Guests for YOUR Podcast with Kate Kordsmeier00:46:25

A question I often get from podcast hosts is, "Do the skills you teach around pitching also help in pitching high-profile guests for my own show?" To help answer that question, I'm excited to share this interview with my friend Kate Kordsmeier. 

For nearly a decade, Kate was a full-time, freelance journalist before creating the Root + Revel wellness blog. This turned into an incredibly profitable, six-figure business - so successful, in fact, that she has grown that business into an asset that she's selling! 

Over her career, Kate has handled pitches from all angles. As a freelance journalist, she pitched stories to editors, and now, as a podcaster herself Kate is on the receiving end of so.many.pitches. Since launching the Success with Soul podcast in April 2020, Kate has already attracted high-profile guests like Pat Flynn, Amy Porterfield and Tarzan Kay. 

So how has she managed that? Tune in to find out!

Topics covered include:

  • The ways that Kate has followed her gut when pivoting in her career as a corporate copywriter to freelance journalist to blogger and podcaster, even as others had their own ideas regarding her 'dream jobs'
  • How Kate successfully pitched high-profile guests on her show
  • Why appearances on big podcasts might not necessarily convert as well as smaller, more niche shows. Bigger is not always better!
  • The methods Kate used when she was searching for experts and sources for articles
  • How Kate likes to be pitched for the Success with Soul podcast
  • Share your top takeaway from this episode with and Kate and Angie on Instagram

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I'll add your post to my story and help you spread the word! 

Can't wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I'd love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

17 Jan 202390. Turn Podcast Listeners Into Action Takers00:30:27

Ep. 90 | Turn Podcast Listeners into Action Takers

In this episode, we’re digging into how you can turn podcast listeners into action takers after they hear you as a guest on someone else’s podcast. I mean…that IS the goal right? Not just getting in front of new audiences, but also having them take action and follow you back to your digital home. I’m diving into the 3 parts of the interview - the intro, middle and the end-and sharing what you can do during each to increase the chances that listeners will take action. 

Topics covered include:

  • The type of prep work should you do before you record that increases the chances that listeners will turn podcast listeners into action takers
  • How to position your bio so that it creates curiosity and interest
  • The importance of planting seeds and sharing stories throughout the interview
  • What type of (and how many) calls-to-action should you offer at the end of an interview?
  • How to guide listeners to take action EVEN WHEN the host doesn’t ask you 

If this episode resonated with you, I would LOVE to connect with you on LinkedIn (@angietrueblood). Send me a connect request with a message letting me know which strategy to turn podcast listeners into action takers is the one that you’re most excited about trying out on your next interview. 

The Podwize Group’s resources mentioned in this episode:

Podcasts mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend!

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Simply select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Daniel Romeros at drpodcasts.com for editing this episode.  



09 May 202398. The Anti-“Hey, Girl” Guide to Being a Human on the Internet w/Colleen Nichols00:46:53

When you're pitching for a podcast guest opportunity, you might not think that you're in sales mode. But the basic building blocks of pitching are the same, no matter WHO or WHAT you are pitching. In pitches and sales, you have to know your audience, do your preparation, personalize the communication, and be authentic.

My guest today is someone who disrupts the way that Direct Sellers and MLMers (multi-level marketers) show up online. Colleen Nichols is the creator of @noshamesalesgame, one of the most popular Instagram accounts for network marketers. She is also the founder and CEO of Direct Sales Growth Community, the community and training platform for the modern-day network marketer.

Colleen has achieved her success while still being a human online - incorporating her personality into everything she does. And as you'll hear, it's the same when you're pitching for podcast guest appearances - the best way for you to stand out is by being yourself.

Topics covered include:

  • Why Colleen's success in Direct Sales came about because she showed up authentically online
  • The things Colleen saw in the Multi-level Marketing (MLM) industry that led to the launch of the @noshamesalesgame Instagram profile and the Direct Sales Growth Community
  • The vanilla copy-and-paste reach-outs that Colleen has seen in the MLM space, and how this relates to podcast pitches
  • Why being human on the internet doesn't necessarily mean that you need to have a big personality
  • Colleen's belief that when you release the need to sell, the sales come faster - so pitch yourself as the human first

 

Full show notes and resources: https://www.thepodwizegroup.com/anti-hey-girl-colleen-nichols

16 Aug 202279. Project Management for Podcast Guesting with Shanice Miller00:54:06

Yes, this episode is all about project management for podcast guesting… but wait! Come back! Project management - even though it is certainly not in my wheelhouse - is an essential part of successfully pitching yourself for podcast guest opportunities.

My guest today is Shanice Miller. As well as being a client of the Podwize Group, Shanice is a business productivity consultant, specializing in project management. From small startups to multi-million dollar businesses, she helps clients save hundreds of hours and thousands of dollars, through her passion for identifying and solving inefficiencies. 

In fact, Shanice helps break down the parts of the podcast pitching process in the same way we typically break down the parts of a pitch template. Tune in to hear how you can grow your business, and any internal processes, without having to reinvent the wheel each time by utilizing project management.

Special Bonus!

Shanice is a project management boss but is new to appearing on podcasts. She has kindly allowed us to share a little bit of our pre-interview chat, where I coach her in preparing her call-to-action. I hope you enjoy this peek behind the curtain, and if you like the way we work, book a discovery call with us.

ALSO! Do you want to learn how to pitch effectively AND quickly?

Listen out for details of the return of our 5-in-5 Podcast Pitching Challenge (September 2022).

Topics covered include:

  • A real-time workshop in preparing the call-to-action for your podcast guest appearances
  • Shanice's expertise in project management and how selling her business illustrated the importance of getting your SOPs in order
  • The ways that project management relates to podcast pitching and guesting
  • The key pieces of effective project management 
  • The difference between templates and Standard Operating Procedures, and how to turn your SOPS into a list of actions that can be moved along, automated, and delegated
  • Why you don't need a project management tool

Full show notes and resources: https://thepodwizegroup.com/project-management-for-podcast-guesting

30 Aug 202280. 5 Pitches in 5 Days with Taran Conwell00:42:22

If you're unsure whether our 5-in-5 Podcast Pitching Challenge is for you, I think you'll love this episode.

My guest today is Taran Conwell, host of the Undomestic Mom podcast. She joined our first 5-in-5 challenge back in March 202, and knocked it out of the park, getting her first "yeses" before the end of the week. 

As we're preparing to rerun the challenge in September, I wanted to bring her back on to talk about her experience. We discuss exactly what the challenge is, how she was able to fit it in around her busy family life, what her big takeaways were, and how she is still using the things she learned in her pitching today. 

If this sounds like something you need, sign up for the FREE 5-in-5 Podcast Pitching Challenge, starting on September 12th. I can't wait to see you there!

Topics covered include:

  • How Taran found the 5-in-5 experience, compared to pitching workshops she had attended in the past
  • What the energy was like inside the group, and how Taran was able to fit the challenge into her homelife
  • How Taran's business has changed since prioritizing guesting and actually landing opportunities 
  • The importance of consistency in regards to podcast pitching
  • Taran's acceptance rate since taking part in the challenge and the biggest impact outside of podcast guesting appearances

Full show notes and resources: https://thepodwizegroup.com/5-pitches-in-5-days

10 May 202272. Engagement Strategies for Podcasts with Kevin Chemidlin00:48:36

How are you engaging with the podcast hosts that you’d love to pitch? Are you a host who struggles with ‘interacting’ with listeners when you’re not on the mic? If so, this episode on engagement strategies for podcasts is for you.

Kevin Chemdilin has developed a signature approach to growing podcast audiences and… it seems to be working. After growing his first podcast, Philly Who?, to over 100,000 downloads and more than $140k in monetized revenue in 18 months, Kevin took what he learned and started sharing it with other podcasters.

Now, as the host of the Grow the Show podcast, Kevin helps independent podcasters turn their shows into profitable businesses.

And, although Kevin works primarily with podcast hosts, his approach to engagement is incredibly relevant to podcast guests who’d like to connect with hosts in their niche.

Topics covered include:

  • Why Kevin went from software development to a full-time podcaster
  • What he learned from growing the audience for his local-interest podcast and how this applies to podcasts more generally
  • Why having a really narrow idea of the potential audience demographic for a podcast can actually lead to growth
  • Details of Kevin's signature approach to growth, Targeted Daily Engagement - how it works and some incredible results
  • Coming from the other side, how Targeted Daily Engagement can help podcast guests to connect with potential hosts - with suggestions of how you can approach hosts

Full show notes and resources: https://www.thepodwizegroup.com/engagement-strategies-for-podcasts

17 Aug 202153. Following Up: Why, When and How00:31:17

While planning future episodes of the Go Pitch Yourself podcast, I realized that I’d never done an episode about following up on your pitches. Now, I know that people can struggle with feeling like they’re pestering the host or being annoying. But you have to remember that your expertise and unique perspective offer value to the host and their audience. That’s why you made the pitch in the first place, right? 

In the coming months, we’re going to be expanding out from podcasts to pitching for visibility opportunities in a variety of areas. But the idea of a well-thought-out follow-up plan and script applies to any medium.  

The important thing is getting your message out there. You’ve already identified the audience that you can help, and following up in a respectful way can be a key part of ensuring that you stand out, and increase the number of “yeses” that you get.

Topics covered include:

  • How to stop worrying about being annoying and have faith in the value of what you have to offer the audience
  • Understanding that the purpose of the pitch isn’t to pester anyone, it’s to make sure that they don’t miss out on what you have to offer 
  • Responses to some of our pitches and follow-ups - including one of our worst responses ever!
  • How, when, and how often you should be following up - and why, if you don’t have a schedule, you shouldn’t even send the pitch
  • Why having a schedule and templates will make your follow-up activities more effective and efficient 
  • Different scenarios for following up after an event, a discovery call, and even when someone has already said “yes” to you!
  • If you have a burning question about pitching, leave a message for me at speakpipe.com/GPY and I could be featuring YOU on a future episode!

So what are you following up? A podcast pitch, a discovery call, or a new contact you made? Let me know on IG @angie_trueblood and I’ll share you and your business with my audience.

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>>Access the Pitch Like a Pro Masterclass

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

25 Oct 202284. Podcast Interviews as Pillar Content00:28:26

In today's episode, I chat through how you can use your podcast interviews as pillar content. If you find yourself creating content for multiple platforms with no overarching theme, tune in to learn how to use your interviews as content you can repurpose in multiple ways.

When planning to use podcast interviews as pillar content, it's important to plan for repurposing before you ever send a podcast pitch. What are the types of pillar content that you want to be known for? Once you know that and the types of audiences that are best suited for those topics, you'll be well on your way to leveraging your podcast interviews as pillar content.

When you decide that your podcast interviews will be the key piece of content that you create, sharing interviews will feel more intentional and likely become more impactful.

 

Topics covered include:

  • Why are podcast guest interviews pillar content?
  • How to plan differently when you're going to use interviews as content
  • Different ways to repurpose your podcast interviews
  • How - and when - to involve the podcast host in your plans
  • How evaluating the topics you are asked to talk about can highlight themes you can use for future content sprints

Full show notes and resources: https://thepodwizegroup.com/podcast-pillar-content

11 May 202146. Building the Ideal Client Experience for Podcast Hosts & Guests with Amy Feierman00:48:29

My guest today is Amy Feierman, who you might remember as our first Action-Taker of the Month. Amy is a client experience strategist and a student in the Go Pitch Yourself program.

Her experience might seem like a bit of a stretch in terms of its relevance to ‘visibility’ at first glance. But, since I’ve always maintained that the key to podcast pitching is building and maximizing relationships, with both the host and audience, having Amy on as a guest was a no-brainer.  In this conversation, Amy and I chat about the ideal client experience as a two-way street, relating to both the potential guest and the podcast host.

Listen in to find out what a client experience strategist does, how Amy’s work relates to podcasting, and why losing her job when six months pregnant was one of the greatest things to ever happen to her.

Reminder:  the doors for the Go Pitch Yourself program are opening back up very soon. So make sure to sign up for the ‘Pitch like a Pro’ masterclass if you’re ready to take your visibility game to the next level.

Are you our Action-Taker of the Month? If you’re using strategies from this episode in your visibility work, whether pitching yourself, changing up your topic list, or appearing on shows, tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram!

Topics covered include:

  • NEW Pitch Like A Pro masterclass in May 2021 - reserve your spot at angietrueblood.training/pitchlikeapro
  • How Amy transitioned into client experience after 10 years in eCommerce 
  • Why Amy’s genius for systems is only there to help with maximizing relationships and create better experiences for clients
  • Why the various touchpoints in any client experience system have to be intentional, clear and action-oriented 
  • How thinking about the client experience relates to podcasts - whether you’re a host accepting pitches or a potential guest
  • Why Amy wanted to join the Go Pitch Yourself program, despite her experiences in the podcast space - and what she has learned

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

12 Apr 202270. Short-Term Hustling: A 5-in-5 Challenge Recap with Ava Jayne00:40:03

The word "hustle" has got a bad reputation, particularly in the online business world. But our recent 5-in-5 Podcast Pitching Challenge consisted of short-term hustling, a way to get some high-quality, well-targeted pitches out of the door in a short period of time.

In order to reflect on how the challenge went, I reached out to Podwize Co-Op member Ava Jayne to get her take. And she is the perfect person for the job!

As a recovering procrastinator turned Accountability Assistant, Ava understands that knowing what to do does not always translate into getting it done. Her method of Accountability Assistance provides normally high achievers with a proven system that releases them from the chains of procrastination, the heaviness of overwhelm, and the guilt of not keeping their promises (even to themselves).

Listen in to find out what Ava got out of participating in the short-term hustling challenge.

Missed out this time? Sign up to the waitlist to find out when we'll be launching the next 5-in-5 Challenge, and be the first to know when the Podwize Coop is opening for new members.

Topics covered include:

  • Why Accountability Assistance is often required by solopreneurs, and how Ava works with her clients
  • The difference between a coach and an assistant
  • Why Ava Jayne joined the Podwize Co-Op
  • How short-term hustling relates to podcast pitches, why a sprint like the 5-in-5 Challenge is not sustainable, and why even getting a "No" to a pitch can be positive
  • Ava's key takeaways from the 5-in-5 Challenge

Full show notes and resources: https://www.thepodwizegroup.com/short-term-hustling-ava-jayne

07 Dec 202161. Actionable Tips to Improve Your Pitch00:18:13

As we barrel headlong towards the holidays, it’s time for us to reflect on how the pitches we send have changed in 2021. These changes are a strategic shift, brought about by two key things we’ve noticed:

  1. There are more people out there who are pitching themselves for podcast guesting opportunities
  2. There are more people out there sending BAD pitches to podcast hosts

So what I try to do, both on this episode and in the podwize co-op, is to provide you with actionable, strategic advice to craft your podcast pitches in the best way possible. And by the same token, make it easier for podcast hosts to see that you’re going to bring value to their audience. 

In this episode, I share with you the ways in which the pitches we send have changed, the rationale behind these changes, and point you towards a valuable free resource that will immediately sharpen up your pitching game! 

Topics covered include:

  • If you’re getting value from the podcast, leaving a rating and review is so helpful to us. Visit the show’s profile on Apple Podcasts, Podchaser, Castbox, or Podcast Addict 
  • How the way we pitch our clients has changed in 2021
  • Why you’re unlikely to get an email from a host to clarify why you are the ideal guest for their show - so do your homework, be personal, and relevant!
  • Lead with value and place the listener first - what can they expect to take away from your guest spot?
  • How to show your commitment to sharing the appearance with your audience, and why that matters 
  • Why you should grab a copy of my free download, Podcast Pitches That Convert

I hope that there are some actionable takeaways that you can apply to your own pitching activities - in all of this, we’re trying to make it as easy as possible for the host to understand what you’re about and why you will bring value to their audience. If there are any key AHA! Moments for you, as always please let me know. Record a message at speakpipe.com/GPY or let me know on IG @angie_trueblood.

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Interested in connecting with other entrepreneurs who are using podcasts to grow their business?

>>> Check out the Podwize Co-Op

 

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

14 Apr 202018. Podcast Guesting when Everyone is Home w/ Melissa Corkum00:45:35

Should we give up on podcast guesting when everyone is home? Many of us are experiencing an abundance of humans being home with us, needing our attention, and using our internet. ;) In times like this, whether it’s summer break, the holidays, or yes, a global pandemic, it might seem like the best solution is to nix pitching yourself for visibility opportunities and to let your business take a seat on the backburner for a bit.

In this conversation with Melissa Corkum, we discuss why now, more than ever,  is the ideal time for you to get out there and share your expertise with podcast audiences.

Melissa is a writer, speaker, life coach and Empowered to Connect Parent Trainer. She is also a student on the Go Pitch Yourself training program, who used what she has learned to pitch herself to me! 

As someone who has, at times, home-schooled her six children, she offers some great tips which have enabled her to carry on her business alongside running a busy family home. Plus she also talks about her most important take-aways from the Go Pitch Yourself program.

Topics covered include:

  • How Melissa pivoted her business offer, using what she learned in the Go Pitch Yourself program, to pitch herself to me to serve my audience
  • Melissa’s wisdom on the mindset we should consider adopting as we look to thrive in this new ‘normal.’
  • Melissa’s experiences of home-schooling her family and tips and tricks that can help you to maintain your business when your house is suddenly full of people!
  • The reasons why you should still be pitching yourself
  • The benefits Melissa has gained through being part of the Go Pitch Yourself program

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

03 Jan 202389. The $25K Podcast Interview with Andrea Liebross00:53:54

As The Podwize Group develops, I'm always looking for ways to capture and convey the impact that podcast guesting can and often does have on business owners. So when I got a message from a Podwize Co-Op member saying that she could attribute $25,000 of revenue to a single podcast guest appearance, you know I'm going to want to talk to her!

Andrea Liebross is a life and business coach who helps female business owners find their own version of success by focusing on mindset and systems. She has her own podcast, Time to Level Up, but in 2022 she decided to focus on raising her profile through podcast guest opportunities when she noticed the success that guests on her own show were having.

In our conversation, she lays out the work that went into achieving her visibility goals. And I'm pleased to say that this work mirrors a lot of what we've talked about on the podcast recently. Andrea explains how being specific about the topics and shows she pitched, concentrating on building relationships with podcast hosts, and getting the right help when she needed it was key to her success.

Topics covered include:

  • What Andrea does and her experience of podcast guesting before she joined the Podwize Co-Op
  • The validation that comes when a podcast host selects you to appear in front of their audience
  • How Andrea and her team experimented with her pitching workflow, and what worked for them
  • The impact that Andrea attributes to her 28 visibility opportunities in 2022
  • The offers that she uses in her call-to-action and how she tracks the audience's response
  • Why podcast guesting is a human form of marketing

Full show notes and resources: https://thepodwizegroup.com/25k-podcast-interview

18 Feb 202014. Web and Email Copy That Stands Out With Erika Holmes00:37:44

Web and email copy? Why is that important to consider when you’re a podcast guest? Well, as of January 2020, Apple estimates that there are over 550,000 podcasts in existence. You can imagine, then, that there will be a lot of folks in the same niche as you, appearing as guest experts on those shows. So how do you stand out once people discover you on someone else’s podcast? 

In this conversation with my friend and founding member of the Go Pitch Yourself program Erika Holmes, we talk about how the language you use, both in your pitch and on your online platforms, can bring your personality to the forefront, make you stand out and help you land your dream clients.

Erika helps entrepreneurs and personal brands inject heart and humor into their brand messaging, website and email copy. Her specialty is writing clear, personality-filled, human-to-human words that inspire the right people to know, love and trust you to the moon and back.

Topics covered include:

  • Why, after years of being a catch-all writer-for-hire, Erika focused on what she loves - writing web and email copy
  • How she was able to identify her ideal clients and attract them by reconfiguring the language she used
  • What is the right amount of personality to share on your online platforms?
  • The similarities (and differences) between website and pitch copy
  • The importance of an “About Me” page on your website
  • What a “Welcome sequence” is and why it is of critical importance to nurturing potential clients
  • Why Erika joined the Go Pitch Yourself program
  • To GIF or not to GIF! 
  • Take Erika’s “It Factor” quiz

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

27 Feb 2024119. Farewell, Pitches00:12:33

Endings are also new beginnings; when we begin again, we do so with new insight and knowledge. In this final episode of the Pitched Podcast, we're taking a moment to reflect on the journey we've shared and the invaluable lessons learned along the way. We’ll share insights on why it's essential to recognize when it's time to pivot and repurpose content rather than just creating for the sake of it. Understanding and focusing on what truly matters can lead to growth and success, both personally and professionally.

 

At some point, you’ll feel the need to pivot and refocus, so pay special attention to how to end what you’re doing on a high note.

Farewell, Pitches

Key ideas from the episode:

  • When you create content, quality matters more than quantity. "I would rather end on a high note, having created content that I am super proud of, rather than scraping by to ‘just create content.’"

  • Pivoting and transitioning doesn’t always mean scrapping everything. Sometimes, it just means adjusting what you’re doing to be more valuable and more curated. “I will be releasing a 6-ish episode public podcast that I will point new folks who discover me to." In doing this, the customer journey is enhanced and does a better job meeting the needs of potential clients.

  • "Podcast guesting is an effective strategy whether or not you host your own podcasts." And do you know what podcast guesting includes? Pitching yourself to other podcast hosts. Know your strengths and play to them.

  • Efficiency is key in nearly everything, and relevancy is even more important than that, which means you’ve got to stay on top of things and experiment. "We are going to be testing out some new ways to leverage some of the technology that's out there in the podcasting space in that show." 

  • Ending a podcast doesn’t mean abandoning your audience. There are so many ways to stay engaged. “Please connect with me on LinkedIn… Shoot me a connection request with a little note that says, I heard you on the Pitch podcast. I want to stay connected. Secondly, join our newsletter. I send out an email every other week and it always includes some behind-the-scenes podcast guesting support.”

 

Full show notes and resources at: https://thepodwizegroup.com/farewell-pitches

21 Jul 202025. How She Did THAT: Guesting on Online Marketing Made Easy with Tasha Booth00:36:15

When Tasha Booth hired my team and I to pitch her for podcast guesting opportunities, she had one dream above all others: to get onto Amy Porterfield’s top-ranked Online Marketing Made Easy podcast.

Well, in July 2020, she did it!

Tasha went from being (in her own words) an overworked Virtual Assistant to the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing Implementation Agency. She also hosts her own podcast, How She Did That, and coaches other virtual assistants to grow their own thriving businesses. So, yeah...girl has DONE the work.

Listen in to find out how, with the perfect combination of timing and talent, Tasha achieved her goal. 

 

Topics covered include:

  • The inspiring story of the rapid success Tasha has experienced since forming The Launch Guild
  • How Tasha was able to use live events for networking and to build her authority,  including meeting Amy Porterfield
  • How being her true and honest self led Tasha to offer support to Amy and further develop their business relationship
  • The recording process for Amy’s podcast and the offers Tasha was able to put in place for her appearance 
  • The impact that podcast guesting has had on Tasha’s business
  • Tasha’s 15 minute training 5 Steps to Eliminating Team Overwhelm as an Agency Owner

Resources mentioned in this episode:

 

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

31 Mar 202017. Using HARO to Pitch Media and Podcasts with Erin Ollila00:44:58

Help A Reporter Out (HARO) is a service which connects journalists and bloggers with relevant expert sources. But, HARO can be really useful for increasing your visibility, both in the media and on podcasts.  

How? First, mentions in traditional media sources can increase your authority and credibility. And, until recently, HARO has been most relevant for traditional news sources and written media outlets. Increasingly, though, we’re seeing it being used to source expert guests for podcasts, which makes it a valuable platform to include within the scope of your podcast pitching research.

In this episode I talk to Erin Ollila, a big brand copywriter and content strategist about how she uses HARO to source relevant experts. We also cover the similarities and differences between pitching for podcasts and HARO, as well as how pitching to HARO can help you to create content which can be used on your other channels.

Topics covered include:

  • How Erin uses HARO in her work and what you should expect if you sign up to this service
  • The similarities and differences between pitching for podcast opportunities and pitching to HARO
  • Erin’s idea of what an excellent HARO pitch looks like - plus her No. 1 DO NOT DO! 
  • How you can use HARO to get ideas about the kinds of content that people are interested
  • Recent trends in HARO activity, including the increasing number of podcast guest requests 
  • How time spent creating HARO pitches isn’t wasted, even when you aren’t successful 

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

07 Jan 202011. Podcast Pitching Sprints | Q+A00:32:59

If you’re looking to add podcast guesting to your marketing plans in the New Year, you might be wondering how you can fit it into your already packed schedule. 

That’s okay, because in this episode I talk about podcast pitching sprints and how they can be a really effective way to kickstart your visibility on podcasts. 

Topics covered include:

  • What is a Podcast Pitching Sprint?
  • What can you achieve through a Podcast Pitching Sprint?
  • What is the benefit of a sprint over just pitching yourself all the time?
  • The need to set measurable goals that you can control
  • Answers to questions from the free Go Pitch Yourself Facebook community, including how to set up systems to manage your pitching sprints

 

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

24 May 202273. Where to Pitch Yourself as a Podcast Guest00:16:03

This might be one of my shortest - but most actionable - podcast episodes ever!

The big question I get asked - by podcast listeners, followers on social media, and podcast hosts - is, "How do I find shows to pitch?" More often than not, when looking for where to pitch yourself these people are coming at this question from the wrong angle - they're looking in podcast directories and searching for specific shows.

However, I find that the most useful way to think about this - and the one on which all of my work with clients and in the Podwize Co-Op is based - is, "What are the types of shows I should pitch?"

It's a subtle difference but by asking yourself that question and creating a simple one-line statement - "I pitch to podcasts that speak to *blank* about *blank*" - you can make sure that when you're looking for where to pitch yourself you're reaching out to shows that are speaking to your ideal clients. This approach can also help you to think smarter about your talk topics - because shows that you can bring complementary value to are the ones where you can really shine.

Topics covered include:

  • How my recent interview with Kevin Chemidlin inspired the idea of the One-Liner for Pitchable Podcasts or OPP
  • The way in which an OPP can help you to identify podcasts that are speaking to your ideal clients
  • How using several OPP statements can help to define what you talk about on different shows
  • Examples of how I use a number of different OPPs in my own podcast pitching

Full show notes and resources: https://www.thepodwizegroup.com/where-to-pitch-yourself

23 Sep 201901. Welcome to the Go Pitch Yourself Podcast with Angie Trueblood00:22:08

I am on a mission to help you grow your business through the power of podcasts and other visibility opportunities!

In this first episode, I talk about how I was able to turn my love of podcasts into a successful business. In future episodes, I’ll share the strategies I use to position my own clients in front of audiences of their ideal client, chat with other influencers to hear what they love (and hate) to see in a pitch, and will interview folks who can help you maximize the visibility opportunities you earn.

Topics covered include:

  • My background and why I left a career in outside sales
  • How podcasts inspired me to step more fully into entrepreneurship
  • How I grew a previous business by pitching myself for visibility opportunities
  • What does a Podcast Visibility Strategist do?
  • The impact guesting on podcasts can have on business growth
  • What to expect from the Go Pitch Yourself podcast

Resources mentioned in this podcast:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and tell me what you are MOST looking forward to with the podcast.

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

08 Dec 202035. Six Ways to Kickstart Your 2021 Visibility Work00:17:13

At this time of year, I’m usually asked if I think it’s worth pitching for visibility in December. To which I usually say, “Of course it is!”

However, because of the global burn-out caused by everything that has happened in 2020 (aka the longest year in history), I can make an exception.

So in this episode, I give you six things to do to help kickstart your 2021 visibility work which will ensure you hit the ground running in the New Year. 

Topics covered include:

  • Don’t forget goal setting in your 2021 visibility work, and remember that these goals should be more than setting revenue targets
  • Think about aligning your visibility goals with business offers
  • Do the talk topics that you are pitching for still light you up? Do they still align with what you want to be known for? 
  • Take the opportunity to refresh your promotional assets and check that your systems and processes are still on point
  • Sign up to get on the waitlist for when Go Pitch Yourself opens for enrollment in early January 2021

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

05 Jul 202276. The 5 Phases of Podcast Guesting Support00:27:51

We've chatted before about the types of podcast guesting support you can get, but you might be wondering WHEN is the best stage of business to receive the specific types of support.

Well, you're in luck. After recently investing in operations support in my own business, I realized that there were many factors that played into the type of support I needed: my stage in business, our revenue, and my personality. Yes…your personality, strengths, and weaknesses absolutely play a role in which type of help will best help fill the gaps in your business.

Tune in to this episode to hear the stages of support you can get as it pertains to your business and personality.

Topics covered include:

  • My own story of recognizing the need for support in my business
  • How to know when it's the right time to get podcast guesting support
  • What this support can look like, whatever level your business is at
  • What could getting support open you up to?

Full show notes and resources: https://thepodwizegroup.com/podcast-guesting-support

07 Jul 202024. Podcast Interviews as a Part of Content Strategy with Abby Herman00:41:33

As a listener of the Go Pitch Yourself podcast, I know you’re looking to increase your visibility and share your passion and expertise with others. But, if you create the content to support those outreach efforts without a solid strategy in place, you’ll likely spend a ton of time and energy to get less than stellar results. 

 

Abby Herman is a content strategist, business consultant and podcaster. She helps business owners increase their visibility through personalized content strategies and implementation. As she says, “Marketing in your business is something that will generate revenue but it’s not as tangible as making a sale. So I think a lot of people put it off”.

 

SPOILER ALERT: if you have begun pitching for and appearing on podcasts, you already have some marketing content. You just need to know how, where and when to use it. Find out in this episode, which is packed with great takeaways that will help you to get on top of your marketing.

 

Topics covered include:

  • Abby’s definition of what makes a content strategy and the difference between Content and Copy
  • The importance of creating content that is specifically developed for particular platforms, including how to make the best use of your own podcast appearances
  • How to find out which aspects of your “Zone of Genius” your audience is interested in
  • Why Abby chose podcast guesting as a visibility strategy and the positive impacts it has had on her business
  • Even though she doesn’t accept podcast pitches, Abby still sees value in them. Find out what she wants to see (or doesn’t).

Resources mentioned in this episode:

 

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

30 Mar 202143. Visibility for Brick-and-Mortar vs. Online Businesses with Stacy Tuschl00:48:39

If you have a brick-and-mortar business and are trying to grow your visibility, how should your strategy differ from that of an online business? 

My guest today, Stacy Tuschl, has successfully founded and grown both brick-and-mortar businesses and online businesses. Stacy started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar dance studio that she still runs today. She is a bestselling author, the host of The Foot Traffic Podcast, and the founder of the Foot Traffic Formula, which helps small businesses around the world get more customers in the door. 

On today’s show, we talk about the differences and similarities of building visibility for both of her businesses, so that you can know if podcast guesting is a good fit for your business. 

We also go behind the scenes of Stacy’s own podcast pitching strategy and the role her team plays in supporting her.  As the host of The Foot Traffic Podcast, Stacy’s team both pitches her for podcast interviews and helps manage the incoming pitches that she receives. We chat about what that looks like, and what it means for you when the pitches you send go to a “gatekeeper’ rather than the host.

Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work - whether pitching yourself, changing up your topic list, or appearing on shows - tag me on Instagram and describe what you’re doing. And if I choose you, you and your business will be featured on the podcast, in my email newsletter, and on Instagram!

Topics covered include:

  • The story of how Stacy built her brick-and-mortar business following her experiences in dance
  • How to recognize when you are “expert enough” relative to the people that you’re serving
  • How her experience of setting up a number of dance studio locations led to her advising small businesses, eventually becoming a paid consultant - and moving into the online world
  • The differences and similarities of working on visibility for brick and mortar businesses versus online services and programs - particularly with regards to social media
  • When Stacy first became aware of the value of podcast guesting
  • How Stacy likes to be pitched for The Foot Traffic Podcast, and how the fact that she has a team working for her on this changes things
  • Get a free copy of Stacy’s book, The Implementation Code

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

 

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

23 Sep 201902. Why Podcast Interviews Should Be Your First Visibility Strategy00:13:42

Are you interested in starting to pitch yourself for visibility opportunities? Not sure where to start? Should you pitch for speaking opportunities, guest posts, podcast interviews, or local media? There are soooo many options!

Spoiler: podcasts are the best place to start dipping your toe in the visibility waters.  Join me as we chat through the 5 reasons you should start with podcast pitching and why pitching the right hosts in the right way can lead to opportunities far beyond a 30-minute interview.

Topics covered include:

  • Five reasons podcasts should be the first outlet to focus on when creating a visibility strategy
  • How podcast interviews can have instant, measurable outcomes for your business
  • Why your relationship with the podcast host is key to spreading your message
  • What types of opportunities podcast interviews can lead to
  • The reason podcasts have greater longevity than other media formats 

Resources mentioned in this podcast:

Now it's time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and tell me what you are MOST looking forward to with the podcast.

Can't wait to connect again!  

Feel like you need a little support in getting started pitching yourself?

Subscribe & Review in Apple Podcasts

Are you subscribed to the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to subscribe in Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at The Podcasting Editor for handling all the behind-the-scenes tech pieces of production.

04 Jan 202263. Ways to Get Podcast Pitching Support00:32:49

As we move into the new year, you might be considering getting some podcast pitching support. But, what type of podcast pitching support options are there?

Obviously, here at the Podwize Group, we have some skin in this particular game, but we are also STRONG advocates of stair-stepping your way into outsourcing the whole kit and kaboodle. In this episode, I detail a number of ways to get podcast pitching support for the various parts of the pitching process, whether you have a VA that can help or you're hiring someone to handle research, as an example.

Topics covered include:

  • My 2022 goal for the Go Pitch Yourself podcast and how YOU can help
  • Reasons we see SOME business owners not prioritizing guesting on podcasts
  • How to decide if having your current teammates support you makes sense?
  • A discussion on getting clear on your goal for getting podcast pitching support? Spoiler: aim to 'delegate' ownership v. task management
  • The benefits of outsourcing various parts of the pitching process, with examples of how to do it

Full show notes and resources: https://www.thepodwizegroup.com/podcast-pitching-support

13 Feb 2024118. Bad Pitches: Do This Not That00:37:04

In the world of pitching, whether it's for podcast guest spots or business partnerships, the devil is in the details. It's not just about what you say, but how you say it—and more importantly, how well you understand the person you're pitching to. In today's episode, we're diving into the nitty-gritty of what makes a pitch less than stellar and how you can avoid common pitfalls. From emails that miss the mark to LinkedIn messages that leap too quickly into a sales pitch, we're dissecting real-life examples to show you how to craft pitches that resonate, connect, and ultimately, convert.

 

This episode highlights several pitches that fell flat, so pay special attention to how to personalize your messages, make them meaningful, and ensure they stand out.

 

Key ideas from the episode:

 

  • "Do we respond and apologize when we have messed up? Yeah, totally. If the response to us is respectful, we will absolutely eat crow and apologize." Angie highlights the importance of taking responsibility for mistakes in pitching and showing respect in the response to maintain professional relationships.

  • "The quality of pitches that are being sent out is not high. So you have a huge opportunity to be able to stand out against the crowd." You have the advantage of delivering high-quality pitches that stand out from the mediocre ones, increasing the chances of getting noticed and accepted.

  • The need for pitches to be relevant and aligned with the podcast's audience is emphasized to increase the chances of acceptance. Tailoring pitches to fit the specific interests and needs of the podcast's target audience will increase the likelihood of being considered for a guest spot.

  • Offering grace when warranted is crucial, as some pitches may show genuine intent and effort to connect, even if they miss the mark. This encourages understanding and empathy towards pitches that may not be perfect, but still demonstrate genuine interest and effort in establishing a connection.

  • Practical tips on pitching are shared, including the importance of personalization, clear topics, and understanding the podcast's audience. This highlights the key elements of an effective pitch, such as personalizing the message, providing clear and specific topics, and demonstrating an understanding of the podcast's target audience to increase the chances of success.

 

Full show notes and resources at: https://thepodwizegroup.com/bad-pitches-do-this-not-that

14 Sep 202155. Announcing: the podwize Co-Op00:31:49

I always love sharing solo episodes with you all, but this one is more special than usual. For years, I have noticed an unfilled need for those of us who use podcasting as an extension of our business, whether that's through guesting, hosting, or both. There have been times that I’ve actually craved a space and relevant resources for business owners who were using podcasts as their primary visibility and/or content marketing medium. And, as the result of a recent survey of the GPY audience, I know that many of you agree! 

So, I've created that space! I’m pumped to announce that the podwize co-op will be launching in October 2021. As I share in this episode, the co-op has come to fruition very organically over the last few months after paying attention to Go Pitch Yourself students and how they are using our coaching time. Funny enough, our regular Q&As have evolved into more of a come-as-you-are mastermind format, where attendees support one another by sharing their experiences and expertise, rather than attendees asking a specific question and having me answer it. And, I've been getting more frequent inquiries from folks who want to connect about starting and growing their own show (remember… podcast guesting is a gateway drug!)

So, I have created a space for small business owners who are leveraging the power of podcasts to grow their brand that offers  'choose-your-adventure' access to training, community, accountability, and coaching.  

Visit angietrueblood.training/coop for more details. The co-op will go live on October 1st and the founding members' enrollment closes on September 30th. If you are committed to using podcasts as the primary visibility or content medium for your business, this just may be the perfect space for you!

Topics covered include:

  • Listener question: what to do when the podcast interview you recorded gets pushed back… and back… and back
  • Why I've always felt that there was a community-shaped gap within the podcasting space that was waiting to be filled
  • Findings from my recent survey of Go Pitch Yourself listeners and students and the ways I've noticed the podcasting space evolving
  • What the podwize co-op is, who it's for, what will be included in the first month, and why it's a co-op, rather than a membership, guild, or group.
  • Enrollment details and where to sign up
  • If you have a burning question about pitching or the podwize co-op, leave a message for me at speakpipe.com/GPY and I could be featuring YOU on a future episode!

I hope you're as excited as I am about the launch of the podwize co-op. Let me know if you have any questions on IG @angie_trueblood or visit angietrueblood.training/coop.

Resources mentioned in this episode:

Now it's time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>>Access the Pitch Like a Pro Masterclass

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I'd love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select "Ratings and Reviews" and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

12 Oct 202157. How to Pitch Virtual Summits with Nicole Batey00:45:31

I've noticed recently, both within Go Pitch Yourself and the Podwize Co-Op, that there's a lot of interest in virtual summits. What are they? And how do you go about effectively pitching yourself to speak at a virtual summit?

Even though I've attended and guested on virtual summits in the past, I’ve noticed that the variety of online events has evolved since COVID. So, I invited Nicole Batey, an expert in virtual events, to come on the podcast and give us the lowdown. 

Nicole Batey helps female online business coaches fill their high-ticket group coaching programs through virtual events that make attendees and clients say, "When can we do this again?" 

Listen in to find out the kind of virtual visibility opportunities that are available, the kind of impact they can have on your business, and - of course - what to include in your pitches for them.

Also, you'll notice that we’re trying a few different things with the podcast from now on, including our first sponsored ad! Make sure you take up the generous offer from Nikki Rausch for membership in her Sales Maven society.

Topics covered include:

  • How Angie and Nicole met, and how Nicole got into working in this space prior to COVID
  • What are virtual events? What is the difference between a virtual summit and a virtual conference?
  • The kind of impact that this kind of visibility opportunity can have on your profile and business
  • Resources to help you identify virtual event opportunities, and ways you can show that you’re open to them, without having a complete website redesign
  • How to vet events to which you've been invited, to ensure they're a good fit - do they align with your values?
  • What you should include in your pitches for virtual events, to let the host have the clearest picture of what having you at their event would look like

If you want to hold your own virtual event, or are now inspired to seek out this kind of visibility opportunity, let me know your takeaways on IG @angie_trueblood.

Resources mentioned in this episode:

Now it's time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word! 

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>>Access the Pitch Like a Pro Masterclass

Follow & Review in Apple Podcasts

Are you following the podcast? If not, I'd love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts!

And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show.

Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. Much love, friend.

Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

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