On this episode, we discuss some of the most successful characters in the history of advertising. Plus Sean will share a dollar bill letter he received this week that is a swipe of Gary Halbert's famous letter. 

On this episode, we'll discuss the 7 hidden persuaders that made Adolf Hitler and other cult leaders so influential. 

On this episode, we interview Nicki Krawczyk - a 20-year copywriting and marketing veteran who has written for multi-billion-dollar companies (including Hasbro, Adidas, TripAdvisor, T.J.Maxx, Keurig, and more), solopreneurs, and every size business in between.

Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say "yes" to a meeting with a simple but targeted FedEx letter. 

On this episode we discuss a flight of topics including the resurgence of direct mail. We'll be referencing this article- https://www.forbes.com/sites/forbesagencycouncil/2024/03/08/the-direct-mail-revival-and-how-marketers-can-respond/?sh=45c4d734557c

And since baseball is officially back in season, we'll also discuss how to win in copywriting with solid base hits. 

This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.

On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. 

His new book not only explains exactly how persuasion works in all forms of human communication, but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you.

Using insights from art, history & literature to hip-hop, Carlos expands ideas first presented in Aristotle’s Rhetoric, to illuminate the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.

On this episode, we’ll be discussing controversy, and the reason Jason Aldean’s new country music hit is so popular. Plus we’ll share the marketing campaign behind pickleball and why it’s now the fastest-growing sport in the US. 

On this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he's become the hottest coach in college football.

This week, I welcome Jim Gast founder of SpliceNet, to discuss how to create uncontested market space By targeting a niche industry.

SpliceNet is an IT consulting company with a legal vertical niche.

One of their primary focuses is on serving law firms.

As Jim discusses on the show, he and his team learned over time that it wasn’t good enough to be the best, they needed to be the ONLY.

In order to corner the legal niche, they made strong relationships with local lawyer bar, paralegal and legal administrator associations and engaged the community not by selling but through education.

This has been the key to their success.

You can find more marketing interviews and case studies like this by visiting www.LetsTalkMarketingPodcast.

On this episode, we welcome Phil Masiello to the show. Phil is the co-founder of CrunchGrowth and a serial entrepreneur.

He has a long history of success in the business world and his previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. 

He's the author of Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age, and has a new book called Empires and Entrepreneurs: How Business Shaped the World: Stories of Entrepreneurs and Entrepreneurship Throughout History.

This week I welcome Kaleigh Wiese on the show to discuss marketing with SnapChat. Kaleigh is the founder and CEO of Garment Exchange, a fresh startup in the fashion industry.

They are the first community driven peer-to peer marketplace that allows women nationwide to rent their clothing.

Their target audience is 2-sided and ages span between 20-30 primarily. They launched in May of 2015, and have chosen to bootstrap completely. Approaching marketing was initially quite overwhelming with no budget.

However, they've gotten crafty and seen some great results using SnapChat.

For example they've used fun GeoFilters with a “sponsored by Garment-Exhange” graphic over locations where our potential users are located (localized fashion weeks, college sorority houses, women based events across the US, etc.)

We'll be discussing this strategy and more with Kaleigh this week as we talk about how SnapChat can benefit your business.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

This week, I welcome Dr. Judy Morgan on the show to discuss how self publishing has positioned her as a sought after expert as a holistic veterinarian. 

She is an author, speaker, and holistic veterinarian, who has written and self published 3 books in the last two years.

Writing these books has given her national notoriety and led to dozens of paid speaking engagements at local, regional, and national events.

She is now a sought after blogger, speaker, and consultant on difficult cases.

In addition, veterinary practices have shown enormous growth due since writing these books.  

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

This week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections. 

We'll be discussing how small interactions can spark huge outcomes. 

On this episode we cover another random flight of persuasion topics. 

On this episode, we'll be covering some tips on positioning and persuasion; plus we'll share a cool tool that can help any podcaster cut their editing/ publishing time in half. 

On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”. 

It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”. 

On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.

On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?  

On this episode, we welcome Mark Stern of Custom Box Agency.

How Can a BOX Transform Your Business? We’ll be answering that question in our interview with Mark. His company creates a strategically designed experience for their clients, turning a vision into an event that customers will never forget.

You can find them at https://customboxagency.com.

This week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions. Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.

On this episode we'll be sharing some ways we are using A.I for writing sales scripts and podcast ads. We'll also discuss why you should never trust ChatGPT's research. 

Interview with Matt Rouse - Author of "Will AI Take My Job"

On this episode, we welcome copywriter Donnie Bryant to the show. Donnie has written an incredible book called "Subject Line Science - 11 "Made You Look" Secrets to Get Emails Opened and Read".

On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.

Welcome to "Let's Talk Marketing" my latest podcast show dedicated to entrepreneurs who want to grow their business. 

You can find out more by visiting http://www.LetsTalkMarketing.Tv. 

Interview with Aleasha Bahr.

On this episode, we'll be covering a flight of topics. Sean will share some takeaway's from Jeremy's Razors - a company that is positioning itself as the new anti-woke razor company. Sean has termed this "grudge branding" and we think it will be a continued trend in advertising. 

We also share 17 trigger words that you need to have in your email & copywriting toolbag. 

On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show.

On this episode, we talk about takeaway selling and controversial marketing. 

On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.

On this episode, we cover a random flight of topics including what's feeding all of the A.I. fear and panic in the news. Also, we'll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you. 

Lastly, we'll cover some more mind-blowing A.I tools and prompts. 

We'll be discussing a chapter of Simon Carmen's new book "Made Your Look"

This week, I welcome Adam Silver on the show to discuss podcasting. Adam is a WordPress Web Developer & Podcaster based in Southern California.

He recently celebrated 100 episodes and 2 years of producing a weekly podcast about WordPress.

Building this show has helped Adam gain new clients and opened up other opportunities for him to speak at conferences as well as provide training.

On this episode, Adam and I will be discussing how to use podcasting as a way to grow your business while educating your target audience.

The key as Adam shares, is to offer serious value and be consistent with it.

Adam's podcast can be found at kitchensinkwp.com/itunes.

You can find more weekly episodes like this by visiting LetsTalkMarketing.TV.

On this episode, we'll be covering another random flight of topics including:

• A Simple Letter that Launched a Nine-Figure Business
• Why font size makes your writing more persuasive
• Examples of a bad ad campaign by the US Army. 

This week we welcome Leo Welder on the show to talk marketing. Leo Welder is the founder of an Austin, TX based company called ChooseWhat.com.

Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business. Leo regularly publishes articles on the startup process on the ChooseWhat blog (STARTicles) as well as the Huffington Post.

On this episode Leo will be sharing some importantly lessons regarding search engine marketing. Back in 2012, Leo's company suffered an enormous setback when Google first algorithm update, Penguin hit. They were forced to make some tough decisions. One of the biggest was having to let all of their full time employees go.

Through this setback, Leo learned some valuable lessons that have helped his company survive the changes and become better today.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. 

He's been marketing online since 1994, when I sold one of the first ebook, "How to Find a Job on the Internet".

Kevin was featured in Dan Kennedy's book, No BS Branding, with 2 of his sales letters and success stories. 

You can learn more about Kevin by visiting him at clientcloningsystems.com. 

This week, I welcome Afton Negrea to the show. Afton is a Social Media Strategist who has used Periscope as a marketing tool to promote and grow her business.

On this episode, she'll be sharing some tips for anyone wanting to use Periscope to market and promote their business.

You can find more weekly podcast episode like this by visiting http://www.LetsTalkMarketing.TV

On this episode, we'll be discussing ideas for building personality into your sales copy. We'll also be sharing a takeaway lesson on using scarcity in your marketing. 

On this episode, we'll be discussing the one sentence that summarizes all persuasion.

If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding. 

On this episode, we'll be discussing one of our Favorite books, Outrageous Advertising That's Outrageously Successful by Bill Glazer. This book is a must-have if you're an entrepreneur.

Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.

David Dutton joins us again this week to talk about how to keep customers in your pinball machine.

On this episode, we'll be discussing Joshua Lisec's new book So Good They Call You a Fake. Plus we'll be covering some other random flights like A.I software for your content marketing and podcasting. 

We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".

On this episode, Tom Camp of www.funnyadsandfunnels.com joins us to talk about the secret of making funny engaging, and converting video ads.

This week, I welcome Steve Silberberg on the show to talk about how he's built a successful business by turning his passion for backpacking into FitPacking.

Steve takes clients out for one and two week hiking trips to help them get fit and lose weight in the process.

You can find more weekly podcast episodes like this by visiting http://www.LetsTalkMarketing.TV.

Interview with special guest Seth Czerepak.

This is part 2 of our episode discussing the power of ChatGPT. 

On this Pre-Thanksgiving episode we cover a flight of marketing topics.

On this episode, William Hamilton of Church Posting joins us to share how he's using A.I. for marketing and helping churches across the US grow their engagement. You can learn more at https://churchposting.com. 

On this episode, we'll be sharing some marketing lessons from this summer's blockbuster, TopGun Maverick. We'll also dig into a book called the Alter Ego Effect. 

We continue our discussion of authority, persuasion, and the balance of power from some of Dan Kennedy's sales and persuasion secrets. 

Interview with Joel Dimsdale author of Dark Persuasion. 

This week, I welcome Glenn Rubenstein on the show to talk about the benefits of podcast adverting. Glenn is the founder of Adopter Media, a dedicated podcast advertising agency. Glenn's agency was born out of the increasing need for educating the public on this emerging medium.

Their goal is to help build and manage successful relationships between sponsors and podcasters.

Glenn first started out started selling podcast ads for TWiT.tv (the world's largest tech podcast network). Since then, he's worked with dozens of companies to plan and execute successful podcast advertising campaigns and sponsorships.

On this episode, we'll be discussing what companies should look for when it comes to advertising on podcast shows.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

On this episode, we'll discuss how Elon Musk used the anchoring effect to sell Twitter's (X)  subscription model, and how anchoring is used in pricing every day to create perceived value. 

On this episode, we welcome Kevin Donlin back to the show. He's the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. You can learn more about him by visiting https://clientcloningsystems.com.

We discuss the best ads from this year's Super Bowl.

This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them. 

Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising. 

Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.

You can learn more about her by visiting
https://www.veronicalthomas.com/

On this episode, Tom Meitner joins us to share how he helps copywriters get more business. 

This week, Paul Burke joins me on the show to talk about his business startup RentHoop. RentHoop is a mobile app that NBCNews, MTV and USA Today have described as the "Tinder for finding roommates."

On this episode Paul will be sharing his background as a serial entrepreneur, and how he launched this new app that is revolutionizing the way people find roommates today.

We'll be discussing some great business startup lessons like how to effectively pitch your startup idea to others.

On this episode, we'll be discussing a book that is being hailed as the modern-day "How to Win Friends and Influence People". It's called "The Science of Likability".

On this episode, we celebrate 300 podcast episodes with some friends and guests of the show. Bill Mueller and David Dutton stop by to discuss all kinds of topics including copywriting, book publishing, marketing, and beer. 

This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business. 

Interview with David Dutton.

On this episode, we'll be discussing some writing and advertising lessons from James Patterson's new autobiography, and a really old book by PT Barnum. You don't want to miss some of the lessons we'll be sharing on this episode - they're gold! 

We discuss Liver King, John Brinkley, and ''The Goat Testicles Solution"

On this episode, we'll be discussing how to Increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. Our guest is Nancy Harhut, author of the book Using Behavioral Science in Marketing. 

This week, I welcome Kelley Buttrick of Voiceovers on the show to share her story of using contact marketing to reach out and connect with Jeep.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. 

On this episode, we'll be discussing A.I. and Sales Training with guest Gulliver Giles, aka Sales Warlord. You can learn more about his company's work at https://ww2.strategicanarchy.com. 

On this episode, we'll be discussing a direct mail campaign swiped straight out of Chet Holmes's classic book The Ultimate Sales Machine. 

On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022. 

There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we'll be diving into some of the persuasion tricks they use to influence us everyday. 

On this episode, we discuss 5 classic sales letters every marketer should know and study.

On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com. 

On this episode, we'll be discussing NetFlix's series "How to Become a Cult Leader". We'll also share the most popular book/ course requested by prison inmates. 

We'll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult. 

We'll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing.

You can test it out at https://audiopen.ai. 

On this episode, we welcome Drew Camp on the show to share his story of building an e-commerce business. 

On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics.

We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value. 

On this episode, we'll be discussing how to use podcast or phone interviews as a B2B marketing strategy. If you're trying to reach a C-Suite-level executive, this is a great way to do it. 

On this episode, we interview Horror Fiction writer Mark Leslie. Mark would be the first person to admit he's still afraid of the monster under his bed. That might be why most of his books explore the darker side.

In addition to penning a series of true ghostly tales (that include SPOOKY SUDBURY, HAUNTED HOSPITALS and CREEPY CAPITAL), he has written a few horror titles (I, DEATH, ONE HAND SCREAMING, and NOCTURNAL SCREAMS), is the editor of the horror anthologies CAMPUS CHILLS, FEEL THE FEAR, and SUPERNATURAL, and is the author of the humorous urban fantasy action/adventure 'Canadian Werewolf" series.

On this episode, we'll be sharing specific words you should be using in sales negotiations to close more deals;  plus questions you should be using in your emails to increase your response rate. 

On this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more. 

This week, we welcome Mark Tyrol on the show to talk about his business and how they used the strategy of "influencer marketing" to grow their business over the last 13 years.

Mark is the owner of an ecommerce start-up, called Battic Door Energy Conservation Products. They manufacture and sell home energy conservation products that block drafts and improve the comfort and efficiency of your home by preventing drafts and energy loss.

You can find more episodes like this by visiting www.LetsTalkMarketing.TV.

On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.

This week, we welcome AJ Fountain, co-owner of a Dr. Squatch Soap Co. AJ will be sharing the success story of their startup company 4 years ago and how they've been able to grow it at least 200% every year without receiving a dollar of outside capital.

These guys have worked hard to create an amazing product and a scalable business from day one.

AJ will be discussing how they used guerrilla marketing and PR to bootstrap this business without investors.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who’ve been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients’ businesses “more marketable”. They spent years bouncing around cheap Mexican hostels while studying cults, cult brands, social movements, and human psychology to understand why people buy.

That’s how they created The Tribe Method for building 6 - 7 figure communities that people actually want to buy from and belong to so you can get paid daily to hang out with your kind of people.

You can get their book 27 TRIBAL PSYCHOLOGY SECRETS for only $8 at https://www.tribemethod.com/secrets62....

On this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs. 

On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read! In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. 

You can grab your copy here, and be sure to check out David's own podcast, Copywriters Podcast at https://copywriterspodcast.com. 

On this episode, we revisit one of our favorite books when it comes to the topic of persuasion - The Forbidden Keys to Persuasion by Blair Warren. We'll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising. 

On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker. 

He is the author of the "Rob Versus" series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools and lousy customer service with his sarcastic take on how the world should really work.

Each of his books is jam-packed, full of humorous, laugh out loud stories that ultimately teach a valuable lesson. Unfortunately, those in the stories usually find they miscalculated who Rob is and don't know what to do with his sarcasm, which makes the stories even funnier.

Rob has authored, co-authored or produced over 40 books. He now helps business professionals all over the globe tell better stories, share their experiences and grow their audiences.

On this episode, Stephanie Scheller joins the podcast to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for the first time - a feat she has since repeated consistently.

Stephanie is the author of a few books including her latest Marketing That Works for Small Business Budgets [Beyond Social Media]. 

On this epsode we welcome Mary Kathryn Johnson, aka ChatBotMom back to the show to discuss how to use the power of AI to build No-Code SAAS Products. 

This week we talk about how to use LinkedIn to grow your business. Cheryl Spangler joins me to share her success story as Realtor.

Cheryl made a conscious decision a year ago that she was going to get 25% of her Real Estate business from LinkedIn.
She's been a member since 2007 but never was an active member. That changed this past year when she began submitting posts and connected with others through LinkedIn groups.

She now meets with people weekly from LinkedIn, and is getting about 12 % of her business from LinkedIn. She recently closed on a $40 million dollar contract as a result of LinkedIn.

You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.

On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days. 

On this episode, we welcome serial entrepreneur and investor David Dutton back to the show. Dave will share some real-world, no-BS strategies on how he recently helped grow a local client's businesses by $170K in just 6 months using education marketing.