Personal Branding Podcast (Bernard Kelvin Clive)

Are you Skilled? A skill is basically the ability to do something well, to be great at doing something. My question is what are you great at or what are the things that you want to be great at doing? A research conducted and published by LinkedIn in October this year, outlined the top 10 in-demand Skills for the coming year and beyond. Catherine Fisher, the researcher, stated that “While some skills expire every couple of years, our data strongly suggests that tech skills will still be needed for years to come, in every industry. Now is a great time for professionals to acquire the skills they need to be more marketable.” I believe this is the more reason for young executives to get more skills while they can to always stay on top so as not to be drowned by the noise and competition. Find the hottest, most in-demand skills around the globe: Note that these are technical and computer related skills. Cloud and Distributed Computing Cloud computing, also known as on-demand computing, is a kind of Internet-based computing, where shared resources, data, and information are provided to computers and other devices on-demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources. The point is that, because of the massive amount of data being stored and used globally by companies over the internet, cloud computing provides a better alternative to storage – scalable storage, cheaper, remote access to data, etc. Statistical Analysis and Data Mining Data mining is a process used by companies to turn raw data into useful information. What will be the use of all these data collected by organizations if they cannot be analyzed and put to proper use? Experts in this field would be required to make meaning with data. Web Architecture and Development Framework Website architecture is an approach to the design and planning of websites that involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is on the user and user requirements. This requires particular attention to web content, the business plan, usability, interaction design, information architecture and web design. It also includes deciding technology stack, site map, and navigation system of website. Middleware and Integration Software Middleware is a general term for software that serves to “glue together” separate, often complex and already existing, programs. Some software components that are frequently connected with middleware include enterprise applications and Web services User Interface Design User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. Network and Information Security Information security, sometimes shortened to InfoSec, is the practice of preventing unauthorized access, use, disclosure, disruption, modification, inspection, recording or destruction of information. Security is one of the top needs in organizations today, services and skills in this area is in high demand. Mobile Development Mobile application development is a term used to denote the act or process by which application software is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. Take a course to learn how to develop a mobile and web app. Data Presentation In the field of math, data presentation is the method by which people summarize, organize and communicate information using a variety of tools, such as diagrams, distribution charts, histograms, and graphs. The methods used to present mathematical data vary widely. SEO/SEM Marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. In an age where if Google can’t find you, you virtually don’t exist, it’s imperative to have experts in these areas to help companies be visible and accessible via the internet with ease. Storage Systems and Management Storage management systems consist of data storage devices and storage management software that provide online and near-line access to data, as well as archival storage of data. A typical system consists of online hard disk storage, writable optical disks, and tape backup systems. Sources: https://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/the-top-10-skills-you-will-be-hiring-for-in-2017 https://en.wikipedia.org/wiki/   Recommended Book: Skills Every young Executive Must Have by Bernard Kelvin Clive Download https://www.amazon.com/dp/B01N3XYOLW/  

“You may start small but don’t stay small” – Bernard Kelvin Clive 21 Social Media and Digital Marketing Tips Don’t just be everywhere, be everywhere that your clients are, where you matter most. Always and always have a gift to give. Eg, Whitepapers, ebooks, audio, infographics etc. You can’t just ignore Social media – Facebook, Twitter, Instagram, etc Blogs and Websites are still relevant for business growth. Traffic is the golden key that gets you the cash. Get yourself a mailing list. The Free lunch is over. You must pay to get the desired traction. Crowd-funding works effectively when you already have a mailing list, a tribe. Invest in paid advertisement. Don’t just be selling be connecting. You can’t’ Spam your way to success. Content is not king – relevant, timely and authentic content is king Invest in your personal brand – people buy into people first before business. Without value, the hype will be in vain. There are no shortcuts. Remember that what worked today may not work tomorrow, be adaptable! A platform is a must-have for all online marketers and entrepreneurs. Build a loyal fan base because repeat business is the best business for you. Focus: Niche marketing is vital. Remember that your competitors are just a click away. Consistency is the essential ingredient that sells your brand. Invest in your fans, tribe and brand ambassadors, they will bring in more business. Study trends! Stay Relevant! Recommended Book: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Know your limit and circle of influence; you are not called to meet the needs of everyone” – Bernard Kelvin Clive In this episode I share with you reasons why most personal brands have poor digital presence and what must be done to fix it. 7 Reasons Why Your Digital Presence Sucks   You are trying so hard to impress people. (BE YOURSELF) You are on too many social media platforms, yet not active. (FOCUS) You don’t provide any value; less valuable content. ( CONTENT) You wear too many hats; obsessed with titles without substance. (INTEGRITY) Your bio(about you) is not well written, full of errors and no call to action. (CLARITY) You keep spamming and stalking. (PERMISSION MARKETING) You don’t have a website or a well branded social media page. (WEBSITES) Recommended Book: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

“Successful personal brands are agile” – Bernard Kelvin Clive 4 TRAITS of Powerful Personal Brands CLEAR PURPOSE Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without purpose and a clear direction of your life, brand and business, you will be building a fake brand. The purpose should speak clearly to your promise of value. Your USP — Unique Selling Proposition.   INNOVATIVE Successful personal brands are agile, they are innovative and they are adaptable to change. They understand that brands and consumers do evolve so they adjust to the changing trends and times while staying relevant. “Innovation and technology drives my business” – Selorm A. Betepe  AUTHENTIC Influential personal brands understand that the best way to succeed is just being themselves. The world is tired of celebrities who ain’t themselves, they soon fade. Be your best self. “Remember it’s OK to be yourself.” – Richard Branson MAVERICKS You must be different to stand out! The most powerful personal brands are the difference makers, they just don’t fit in, they break rules and set new standards. They have the philosophy of trail-blazers – either they are the first or among the best. Simply Creative! “…purge mediocrity” – Nana K. Duah Recommended Book: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“He who has no goal goes no where” Your goals serves as your guiding light to your destination. In this episode we look at the Top 7 Resolutions you can consider for the coming year. Top 7 Resolutions to Consider  Learn a new SKILL Start a side business – moonlighting Travel to a village/a foreign land Volunteer to serve – community Keep a Journal/ Write a book Stay healthy – exercise, eat well, have regular medical check-ups Make a 360-day Challenge – Do something daily for the whole year. Eg. As an author, a challenge to write 300 words article every day. Download the infographic Recommended Books: Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“The size of your audience is more important than the size of your book” ― Bernard Kelvin Clive 17 Nuggets for Aspiring Authors Write from your heart Develop your own writing style, find your voice. Write daily, no matter the length, just write. Read books by other authors & experts. Read wide, read beyond your scope. Attend writing & publishing workshops! Learn more from your chosen field and from other authors Get feedback for your writings Review your writings. Don’t be afraid to repeat, repeat that which works. Hire a professional editor, a poorly written book doesn’t sell. Don’t compare yourself with other authors Be prepared for rejection, certainly, some wouldn’t like your works. Market your books from day one. Art is not CHEAP! Sell it! Invest in your book promotion. Paid ads work. Find your audience, build a tribe and write for them. Publish your book! It’s not about the size of your book, It’s about the substance in it! Your book may or may not make you a fortune but write & Publish it anyway! “It’s not about the size of your book, It’s about the substance in it!” – Bernard Kelvin Clive Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

How she is making it in Africa with her online Fashion Shop. In this episode I interviewed Olatorera Oniru, Founder & CEO of Dressmeoutlet.com Dressmeoutlet.com is one of Africa’s fastest growing, fashion-focused, quality-focused and customer-centric online retailers. Dressmeoutlet.com retails designer apparel and accessories with over 60% of products on Dressmeoutlet.com Made-in-Africa. Dressmeoutlet.com ships globally with customers in the United States, Ghana, Uganda, Nigeria and other countries. Listen and learn and get a discount code for 40% OFF shopping on Dressmeoutlet.com Olatorera Oniru is an assiduous entrepreneur passionate about all things Africa. As CEO of Dressmeoutlet.com, she is currently leading initiatives to realize a pinnacle in Africa’s history whereby we would rely less on importation and innovate more with natural resources and citizenry capabilities. A member of The National Scholars Honor Society USA, Olatorera flourished her career working for two Fortune Top 5 companies namely Bank of America Merrill Lynch and General Electric. She also worked for one of the world’s largest telecommunications companies, Lars Magnus Ericsson, as a global consultant and later as Head of Sales Governance. During the course of her employed years, she traveled to over 50 cities in over 10 countries in 4 continents. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

  5 Reasons Why You Must build an Author Brand Author Branding: It is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre. An author brand focuses more on the author than the books; it ensures that the author’s personality (style of writing, themes, genres) encourages readers to pick his/her books over any other author. Author Branding is a powerful phenomenon that famous and well established authors used to keep their brands top-of-mind and gain added advantage in many ways. In an age where brands (personal brands) have become very powerful in every sphere of business, I strongly believe that upcoming authors and writers who desire to make great impact in their writing careers should consider author branding as the preferred way to go. Here are 5 Main Reasons Why You Must build an Author Brand: 1.    Authority: The number one benefit of creating an author brand is that it establishes you as an expert, an authority in your chosen field; you become the go-to person. Try this, go to Amazon.com, or your local library, you will notice that every expert has a tag of a genre, category or theme. John C. Maxell will appear in the leadership expert, Nora Roberts – romance fiction. They are noted as an authority in those areas and they command great respect and influence. This makes their books the preferred one by people who might have not heard about them; this is referred to as Authority Marketing.   2.    Competition: There is a huge competition among authors and books at the marketplace, with thousands’ of books released yearly. Many authors and books get wiped away by the competition and never get a fair taste of neither prominence nor money invested. With an author brand, you can easily stand out from the crowd to achieve the attention needed. In this case, your brand does the marketing.   3.    Credibility: In an age where people can easily publish contents and become authors, it is quite difficult to filter through to get great books and authors to follow. Your author brand will position you as a credible author which will attract to your business credible publishers to work with. Your readers and followers also get to trust you and you become a trusted icon in your field leading to media trust appearances.   4.    Loyalty: Have you noticed how readers rushed in for every release of the ‘Harry Potter’ series? Yea, that is it! J.K. Rowling’s author brand is so powerful that it has built a tribe; raving fans and followers of her books. This can only happen with the influence of an author brand; it builds its own fan base and loyal readers. People who will just be waiting for your next book release, they will go to every extent just to get your books.   5.    Auto-Marketing: Book publishing does not come cheap; either electronic or print books, they all demand a huge investment of time and money. So, will it not be rewarding to have your hard work paid off with some profits? Sure! Even though authors publish books for many reasons, getting returns in terms of cash is rewarding.  At the peak of your author career and brand, it will require less effort to get your book selling. You would have had a loyal following, your authority and influence held in high-esteem, your books begin to drive sales automatically bringing in more royalties.   I hope this will inspire you to begin your journey of building your author brand which will open many doors beyond your books. For coaching and consulting contact Bernard Kelvin Clive   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

Brand ambassadors humanize your brand Why you Need a Brand Ambassador A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI). Branding and marketing have evolved over the years with technology and speed of change and innovation, which has influenced the way brands do interact with consumers and other businesses to properly position their brands. The reason why brand ambassadors are very much needed to help promote, educate and share in the brand’s success. Here are some reasons why you need brand ambassadors: Lead Generation: Brand ambassadors serve as leads for your brand, they help bring in more customers. An effective brand ambassador stands the chance of bringing in more business than adverts.   Human Connection: The truth is that people buy into people. People tend to believe more, what their friends tell them about a product/service than the media/ads. Brand ambassadors help to bring the human touch to your brand; they help build a more personal relationship with consumers thereby making the brand more lovable.   Loyal Customers: An effective brand ambassador becomes more loyal to your brand because they believe and like your products, they become your first consumers (paid or free). In effect, they also use their influence to lead others to become loyal to the brand. Reputation: Your brand reputation is critical to the survival and success of your brand. Your brand ambassadors go out there to protect your brand and ensure that your brand is seen in a more positive light. They can quickly and easily correct misconceptions about your brand.   Wider Reach: You can’t be everywhere at the same time. This is what your brand ambassadors do; they represent you at places that you can’t be. They become your mouthpiece; they help spread your brand wider to their circles of influence.   Go Viral: Viral reach here implies getting loads of word-of-mouth for your products by your brand ambassadors either online or offline. Imagine a social media influencer as your brand ambassador tweets or shares about your brand, its effect is huge. Having an influential brand ambassador mentioning or wearing your product on a popular TV show stands the chance of reaching far more people than advertisements.   Feedbacks: As I say, ‘feedbacks are a brand’s way of looking back’; your brand ambassadors will largely have their ears on the ground to provide you with feedbacks to help enhance your brand. Though all feedbacks may not be positive, they will help you shape your brand, innovate where necessary to produce better tailor-made services to clients.   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

  “Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI).   begin with, a brand ambassador should have some level of influence – Either paid or volunteer brand ambassadors. They Must be loyal, they must be genuinely interested in your brand and they must be willing to live by the brand’s values and code of conduct. Here are the 5 Main Roles of a Brand Ambassador in the acronym B.R.A.N.D. Believe in the Brand: Brand ambassadors’ first point of calling, connection and communication are to believe in your brand. They are to buy into the brand. If they don’t believe in the brand, there is very little they can do at the core and cry of being authentic in this age.   Represent the Brand: The role of a brand ambassador is to represent the brand whenever they can and wherever they find themselves. An ambassador becomes the mouthpiece of the brand, in words and in deeds; to positively project the image of the brand in every way possible.   Authenticate the Brand: A brand ambassador’s role of authenticating the brand implies making the brand more likable, real to consumers to enable them to trust the brand and attract more clients. In essence, they humanize the brand by articulating it genuinely.   Nurture the Brand: To nurture the brand is to help the brand grow to reach more people, to create more loyal consumers. Brand ambassadors are to bring in more leads and to replicate themselves creating more ambassadors in their circles of influence.   Defend the Brand: This means to protect the reputation of the brand. Stand in the gap of constantly proclaiming the goodwill of the brand, where others want to defame the brand, an ambassador quickly steps in with the truth. Where there has been a misconception about the brand, miscommunication of the brand and even instances where the brand has erred, the ambassador sets in to resolve issues effectively to elevate the brand’s image.   In all, a brand ambassador is to help the brand dominate in various areas and ways they can use their influence.   In conclusion, Brand ambassadors can either be volunteers or paid individuals to represent the company in various ways. A staff of a company can become a brand ambassador, and I personally advise firms to invest in their staff to make them brand ambassadors, it pays huge dividends. The scary thing is having a staff who doesn’t believe in your product and services but only exchange his/her time for salaries. It’s a sure sign of losing your credibility and sinking your business. I strongly believe that companies should focus on having both internal(staff) and external brand ambassadors. Consider a staff brand advocacy training program (BKC Consulting). Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

In this episode I interviewed John Vespasian as he shared more light from his book on thriving in difficult times; Twelve lessons from Ancient Greece to improve your life today . JOHN VESPASIAN is the author of eight books about rational living, including “When Everything Fails, Try This” (2009), “Rationality is the Way to Happiness” (2009), “The Philosophy of Builders” (2010), “The 10 Principles of Rational Living” (2012), “Rational Living, Rational Working” (2013), “Consistency: The Key to Permanent Stress Relief” (2014), “On Becoming Unbreakable” (2015), and “Thriving in Difficult Times” (2016). Listen and learn. Recommended Books: Thriving In Difficult Times GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

 “It’s not so much about what the morning brings; it’s what you bring to the morning” ― Bernard Kelvin Clive 3 Morning Rituals to Change Your Life The power to shape your personal brand is defined by your daily activities. Early Rise: “Early to bed and early to rise makes a man healthy, wealthy and wise” – Ancient Proverb It is said that the early bird catches a worm, how true is that? Wake up early before the sun rises, before the world gets busy. It’s believed that the morning hours have mystical powers. The quietness of the morning atmosphere inspires many great ideas and calms the heart. Consider from 12 midnight to 6 AM. Jesus had the habit of waking up early before day, read Mark 1:35. “Very early in the morning, while it was still dark, Jesus got up, left the house and went off to a solitary place, where he prayed.” Meditation: From Scriptures to ancient eastern practice have confirmed the power of meditation in the mornings. A time set apart to reach your inner spirit and communion with God. A time to turn your thoughts in your mind and imagine the bright future desired. Meditation also sets as a blueprint for your life. Most successful people resort to meditation in the early hours of the day, a regular practice that empowers them. Exercise: Aside from the health benefits of exercising, early morning exercise release endorphins that energize the mind, stimulating a positive feeling and upbeat spirit towards work. So try exercising from simple push-ups to complex aerobics at least 10 minutes daily. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

How better people engagement can drive profits, growth and performance. In this episode I had Colin James Browne share on the importance of people engagement for companies. Listen and learn: • The five pillars of engagement that every company must focus on, in order to create an effective organisational culture, with case studies in how to apply them in your organisation. Grab a discount ticket with the code BKCCOLIN1 when you email angie[at]liquorishinc.com  Recommended Books: How to Build a Happy Sandpit GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Don’t do that which is popular, do that which is purposeful” – Bernard Kelvin Clive In this episode I share some tips on how you can create a sticky social media personal brand. Listen, learn and share “Brands are like shoes, they come in sizes and styles; one size & style doesn’t fit everyone.” ― Bernard Kelvin Clive Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Any brand that refuses to innovate, dies!” – Bernard Kelvin Clive In this episode I share with you the urgency of staying updated to enhance your personal brand’s value and visibility. If Softwares are frequently upgraded, how much more you? If you don’t consistently stay updated and upgrade yourself, you will soon fade out into oblivion. Remember that anything that refuses to grow, automatically gravitate towards the grave. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“To stay relevant, learn also to be visible” In the the digital age brand visibility is one of the most sort after positions online. In this episode I interviewed the coolest guy in SEO – Kris Reid  CEO ,CEO of Ardor Media  to discuss some strategies in SEO and Back-linking. Listen, learn and share.   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

In a world of varied brands and businesses, how do you ensure that your brand thrives and survives in the wild? In this episode my guest Jonathan David Lewis  shared insights on how your brand can thrive in the wild – Jonathan is a branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes , Digiday , and Advertising Age , where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.  Listen, learn and share Recommended Books: Brand Vs Wild GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

Social media is the new town hall, how do small and medium enterprises(SMEs) with a lean budget make the most out of it? In this episode my guest Paul Kortman, share some strategies to help SMEs to position their brands on the digital front. Paul is a certified nerd, a nomad and a marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in Information Technology, and digital marketing into his agency, Connex Digital Marketing. Since then Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales. Listen, learn and share. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

“Trust is the new currency for riches” – Bernard Kelvin Clive In this episode I share with you little ways you can build trust. 21 Reasons to Make People Trust You Build your expertise Always give of your best Talk less do more Payback borrowed money quickly Return borrowed items in better shape Be confident in your expertise Don’t exaggerate, say it as it is Be time conscious – remember ‘time is money’ Respect the time of others – if you asked for 5 minutes, make it 5 minutes Don’t be late to meetings and appointments Learn to meet deadlines Share your successes and failures as well Learn to empathize and sympathize with others Listen and be tolerant Don’t judge what you don’t understand Don’t cheat others Learn to see the best in others Be patient with people, they have their own struggles When you realize you can’t deliver as promised, quickly let it be known If you can’t make it to a scheduled meeting/event, make it known as soon as possible Stick to your values – stay principled.   Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Don’t just be selling. be connecting” – Bernard Kelvin Clive In this podcast episode my guest Kristin Zhivago share on how brand can sell the way that customers will buy. Kristin Zhivago has become one of the leading experts on the customer’s buying process, and was one of the first to see selling from the buyer’s perspective. She speaks and teaches worldwide for companies and organizations. She spent decades as a “revenue coach” helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive

“Your digital footprints speaks more volumes than your CV” – Bernard Kelvin Clive Learn how to build a powerful brand online using instafame. In this episode Austin Godsey shares insight on how you can make the most of social media to build a powerful brand online. Austin Godsey is a serial Entrepreneur, International Speaker, and Top Marketing Earner. The CEO of Global Visionariez, who built GV to 2.3 million in revenue per month and active team of 15,000 customers The CMO and co owner of  InstaFame which has 700 current active paying clients. Recommended Books: www.instafame.social GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive

“Don’t beg for platforms, build your platform” ~ Bernard Kelvin Clive In this episode I  decided to answer a question by Ibrahim on public speaking by sharing with you 10 quick tips on public speaking, from my book Rebrand Mega Pack. Listen and share. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

7 Smart Strategies to Write a Book  “Your book goes places you may never go and helps people you may never meet” – Bernard Kelvin Clive If you’ve ever wanted to write a book, now is the time. In this episode I share with you simple ways you can become an author. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

Find out the how you are sabotaging your success. Words are very important in every aspect of our lives – they become a ‘self-fulfilling prophecy’. What words/statements do you constantly say to yourself? Listen and replace those  negative statements with empowering ones. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

Skills to Give you a Competitive Edge in Your Career Branding In our ever-changing fast-evolving world, it has become increasingly critical for executives to adapt to these changing trends and demands to meet the needs of the market. The question then is, how does one stay relevant and competitive? I believe that in this globally competitive world you will need these two keys to unlock opportunities, set standards and stay relevant: 1. Mindset: How you think and what you think impacts your entire life. What do you think about most of the time? “Your mind is either your prison or palace what you make of it is yours to decide” – Bernard Kelvin Clive Developing a positive attitude towards life prepares you for greater gains in the journey of life. Simply Imagine the best, visual the best, Believe, and begin it today! it’s possible! 2. Skillset: it’s not just about what you have but what you can add to what you have to produce the needed value “It’s noble to be skilled but ultimately people pay for the solutions your skills can provide not the skills you possess” – Bernard Kelvin Clive Getting the needed skills for the current and future demands of the market is that which will keep you relevant. Listen, learn and share! Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“The depth of your network is more important than its length” – Bernard Kelvin Clive   A medical practitioner: Doctor, Nurse, pharmacist etc Legal practitioner: Judge, Lawyer, etc Media practitioner: TV, Radio producer or presenter, etc Branding expert: personal brand coach, graphic designer, photographer, etc Financial advisor: accountant, investor, etc Priest: Pastor, prophet, etc Communication expert, writer, author, Agriculturist: farmer, food vendors: eg Waakye & Koko seller Politician (one in every political party) Real estate agent/ building contractor Security expert: Police, Military officer, etc Educationists: professor, teacher etc Driver: taxi driver, transport officer, mechanic Counselor, psychologist, coach IT Expert Engineer Electrician Travel agent Freelancer: Barber, Hair stylist, “Any job boy” Business advisor/ Social media/ PR expert   Now it is your turn, what other people would you need in your network? Share with us…   Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“Your addiction to daily distraction denies you of effectiveness” – Bernard Kelvin Clive In this episode you will find the 17 Things to drop Laziness, idleness, less or no action towards goals Procrastination Gossips & lies Lateness to appointments and events Excessive Alcohol Poor eating habits Prayerlessness Ingratitude People pleasers, pretenders Greed & jealousy Promiscuity No budgeting & overspending Scared-freaks, Non-risk takers Negative people, fault finders Dream killers & idea thieves Troublemakers, drama people Indecisive & indiscipline people Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

18 Tips for New Authors 1. Write and write a great book or hire a ghostwriter 2. Invest in a professional editor 3. Start promoting your book Now 4. Read other related books on your theme 5. Join a network of writers and authors 6. Get a professional cover designer to do your cover 7. Have your book layout professionally made 8. Never try to do everything on your own. 9. Don’t stress yourself over who should write the foreword for your book 10. Consider writing multiple books(series) than trying to make a killing form just one 11. Your current book title may need to change before publishing 12. Publish on Amazon and other platforms 13. Befriend bloggers and book reviewers 14. If you can, consider guest blogging 15. Get reviewers for your book 16. Prepare to be a guest on TV/Radio 17. Get interviewed on podcasts in your niche 18. Book Publishing is a big business, do all you can to stand out by branding. And Always offer a free giveaway. Bernard Kelvin Clive Amazon bestselling author of over 35 published books. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

If you desire to up your game and be recognized as an expert in anything, then this episode s for you. My guest, Josh Haynam is the co-founder of  interact and he will walk you through simple and practical strategies on how to become an expert in any area with zero previous experience. Listen, learn and share. For lead generation Quizzes check Interact Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

If you have ever thought of starting a freelancing business or hiring a freelancer, now is the time. Listen and learn how to do it successfully. My guest is Nathan Hirsch Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009 drop shipping products on Amazon.com and built it to sell over $25 million worth of product over 5 years. While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers. In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication. FreeeUp interviews hundreds of freelancers each week and only allows the top 1% of applicants into the network. The company has been growing at rapid paces (500%+ YoY) and has quickly become a top destination to hire online for over 3,000 businesses around the world. Nathan has built his personal brand to be synonymous with online hiring and entrepreneurship through 75+ guest appearances on top podcasts: Entrepreneur on Fire with John Lee Dumas, Eventual Millionaire, and handfuls more. Nathan has also become a regular speaker at industry conferences where he teaches other business owners how to hire freelancers and gain back more time in their growing businesses. Resources: FreeeUp.com Skill Sets Rates for FreeeUp Video testimonial on FreeeUp from Ben Cummings How FreeeUp Works Infographic Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive

“For as he thinketh in his heart, so is he…” – Proverbs 23:7 In this episode I share my audiobook on positive affirmations for your personal brand building. Download, listen and share. Recommended Books: Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Books by Bernard Kelvin Clive  

From the Book “Business Networking Made Easy“ In this episode I share with you: 7 Ways to have a Thriving Networking Relationship Keep your promises Live with integrity: Never breech Trust Never stop feeding your relationship Don’t backbite: Never talk behind anyone Forgive frequently: Resolve any difference quickly in love Respect and honour the gift of others; Never disrespect any relationship Celebrate people openly Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

Your brand is yours to build. In this episode I share with you 6 Tips for Personal Branding with LinkedIn Download, Listen, Learn and Share! Complete your Profile Details Use keyword rich and apt description for your tittles Use LinkedIn Article feature for blogging Use Native videos Take to interact with others Recommend and refer others (Ask for Recommendations) Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

“Excuse your Excuses” ― Bernard Kelvin Clive Are you Busy? I’m Busy! …waiting for the perfect time? Well, now could be that time… Quite often, we postpone doing what needs to be done now to our ideal time, hoping things get better with time… We go like…”I will do this when… -I start the job, – I get a new job – I get a raise – I start dating – I get a new car – I marry – I give birth – the kids grow – I’m on leave – I’m less busy – I recover from this illness – I travel – I finish exams – I graduate – I start my ministry – I start my company – I become rich …when when when… the reasons and excuses keep lingering… Do we really want to do the things we should be doing? Yes, there’s the need for proper timing, but what do we do with what we have now? Time is of the essence! Choose what you need to do now and begin. Take time to do the things that matter to you. Make time to care for those you love. Excuse your excuses! #DriveyourAmbition Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

“The future will be taken by those who are building their brands today” – Bernard Kelvin Clive In this episode I share with you… 17 Side effects of ignoring your Personal Brand Your brand fades You lose credibility You become less visible You become easily replaceable Your influence decreases You lose your market share Your audience wanes Your competitors win You will be treated with less respect You lose money Your place will be forgotten You will struggle to stay relevant You will be treated as a commodity You will have less impact Your expertise may be despised You can’t dominate You will be branded by others Recommended Books: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

“You have no business until you have customers.” Bernard Kelvin Clive In this episode, my guest Jonathan shares his secret of growing customers for your brand using an unscalable sales process. Johnathan is the Co-founder of Penji, an on-demand graphic design membership or agencies, internal marketing teams, and the print on demand community. With over 250 members and growing, Penji had multiple opportunities to receive outside investment capital, all in which they declined. Listen, learn and share Recommended Resources: Penji.co Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

8 Clever Ways to Market Your New E-commerce Website  Marketing an ecommerce website is not an easy task. You need to get your approach right if you want to reach more customers and generate a lot of revenue. Here are 8 clever ecommerce marketing strategies that you need to put into action today. 1- Take The Help of Inbound Marketing Marketing can be of two types – “push marketing” and “pull marketing”. Under push marketing, you push the customers towards your store even if they aren’t interested. For example, an ad in a newspaper is an example of push marketing. Under pull marketing, you pull the customers towards your store when they are highly interested. For example, a visitor visiting your site using organic search is an example of pull marketing. Inbound marketing consists of all such strategies that come under pull marketing. These strategies help to generate visits that are highly relevant and have greater chances of converting into a sale. Here are some highly useful techniques of inbound marketing: Search Engine Optimization: SEO helps to generate quality inbound leads by getting your website ranked at the top of the organic search results. Content Marketing: Content is the lifeline of internet. Content marketing helps to increase the visibility of your brand and help to build lasting relationships with your audience.  Social Media Marketing: Nowadays, you are marketing to millennials and social media is the perfect place to reach them. An effective social media marketing strategy improves brand awareness and lets you engage with a broad array of audience. Email Marketing: Emails remain one of the most cost effective inbound marketing strategies that’s easy to get started, delivers the right message at the right time and helps to generate a regular flow of leads. SMS Marketing: You can reach a large number of people at the same time with the help of SMS marketing. SMS lets you to reach customers instantly as and when you need it. Webinar Marketing: Webinar is a cost effective marketing strategy that helps to build lucrative relationship with your customers. Webinars adds to brand loyalty and helps to convert a new visitor to a lead. 2- Create and Promote Your Blog Blogging is an inexpensive way for ecommerce business owners to drive traffic to their website. Here are the top benefits of blog promotion: It provides to boost your existing search engine optimization strategies. Blogging is an efficient way to connect with your existing and potential customers. People are able to easily recognize your brand and it educates them about your business vision and personality. Preparing blog posts on long tail keywords lets you get rank for new keywords which means you have greater chances of raising your leads and conversion. The below chart from Hubspot shows that businesses who blog generate 55% more visitors as compared to the ones who don’t.  Blogging is an opportunity for social sharing. People can share blog posts that they like and this indirectly helps to raise publicity of your brand on social channels.   3- Advertise Your Store Offline Offline promotion is equally important to give wings to your online business. Here are a few effective ways to market your ecommerce business offline: Take part in local business meetings to network with other businesses and to generate a lot of local brand publicity. Participate in trade shows to directly promote your products. Make use of tools like Shopify POS to accept payments from customers with their methods of choice. POS is a convenient medium to accept payments when you are in trade shows, meetings, kitty parties or workshops.  Take the help of billboard advertisement to educate people about your brand and offers. Offer free products to people as this will encourage more prospects to start buying from your e-store. 4- Leverage The Power of Influencers Influencer marketing is an highly effective strategy when it comes to reaching new prospects in a short span of time. Nowadays, there are so many online stores so why would anyone buy from your store? People always prefer stores who offer quality products and a trustworthy service. Trust is the biggest factor that differentiates a business from a brand. Influencers help businesses gain trust and build goodwill. 5- Target Your Audience With Virtual Reality   VR is the next phase in the evolution of ecommerce marketing. Customers like to have a personalized experience and VR can create magical experiences for the customers. Here is how ecommerce retailers can leverage the power of virtual reality to generate brand buzz and new leads: Retailers can create virtual showrooms or virtual stores to offer customers a virtual experience that lets the customers assume like they are viewing the products in a physical store. Customers can visualize how a product actually looks and feels as a “try before you buy” feature. You can use the Google Cardboard SDKs to start building an immersive experience of your own. As per a survey by Walker and Retail, people prefer shopping via physical stores as compared to online. With the help of Leap Motion’s advanced hand tracking technology, you can allow your customers to make selections and interact using their hand movements, all happening in the virtual world. This means, your customers can choose products, place them into their cart and order them easily all using a simple wave of the hand! Isn’t this magical?  Moreover, VR combined with the power of AR (Augmented Reality) can do wonders. For example, a store selling furniture online can allow shoppers to visualize how a bed would actually look like when placed in the bedroom. All this happens with the help of an AR app where the customer would use the mobile camera and point it to the place in the bedroom where the bed needs to be placed. The moment this is done, the app places a 3D model of the bed as a live image on the bedroom. Hence, it becomes extremely easy for the shopper to visualize how the […]

Starting a business can be made easier when you know and have the right resources. In this episode we discuss the tools that can make your brand and business building easier. Using ecommerce cooperative by empowery, my guest Barth Getho shares the advantages available for you. Listen, learn and share! Recommended Resources: Empowery.com Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

In this episode we looked at Branding, Politics, Law and Money with Frazer Rice. Frazer Rice is a leading private wealth manager, with fifteen years’ experience advising millionaire and billionaire families on finances, including fiduciary and estate matters. His clients include business owners, hedge fund managers, real estate developers, corporate executives, foundations, and established families. Frazer has been featured in the New York Times, the Daily Telegraph, and the Journal News, and he has appeared on cable television news networks. In addition to his financial expertise, Frazer is a member of the New York State Bar and a graduate of Duke University and Emory University Law School. He hosts a podcast and blog on politics, business trends, and entrepreneurship at FrazerRice.com. Listen, Lean and Share Recommended Resources: FrazerRice.com Wealth Actually by Frazer Rice on Amazon Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

Brand building takes time. In this episode my guest Tim Brown, Web Designer,  SEO Specialist at Hook Agency shares with us strategies for building your personal brand with content marketing and transitioning from a personal brand to a corporate brand. Download, Listen, Learn and Share! Recommended Resources: HookAgency.com Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

Thinking of how to build a personal brand and transition it into a business brand? Then. this episode is a must listen, my guest Johno Ormond, CEO of Dalia Media shares strategies on how to build a personal and corporate brand. Download, Listen, Learn and Share Recommended Resources: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

In this episode we look at Personal Branding: Finding Fulfillment in Life with Vince Kramer Vince is an airline pilot and military veteran, Vince Kramer brings a unique experience to the world of self- improvement and purpose-driven growth. His past experience in a stereotypically “macho” field brings a more integrated perspective to the softer field of personal growth not often seen.As a speaker, trainer, best-selling author of “Mastering the Art of Success” with Jack Canfield, and coach, Vince’s distinct combination of experience, education and research helps him develop powerful talks, workshops and online training in finding happiness and success by living life by their design. Vince passionately believes everyone is unique and the creator of their own life. It is his desire to inspire and empower men, women, organizations and families to find success and happiness by designing and creating a life fueled by their desires. Download, listen and learn. Resources: Download FREE resources here Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

Thinking of establishing yourself as an expert in your field and to boost your business? Then  publishing a book can be of help. In this episode Julie Broad shares are story and strategy for using a book to achieve this. Julie Broad is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. As an entrepreneur and successful real estate investor she was also awarded the Top 20 under 40 Award. Founder of Book Launchers, she started the company to help busy entrepreneurs and professionals build their brand and boost their business by writing, publishing, and selling a top quality book. Download, listen and learn. Resources: Book Launches Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive

“True artists don’t create for their audience; the audience discover them” – Bernard Kelvin Clive To all writers, poets, authors cheers!!!! True artists don’t create for their audience; the audience discover them. Once an artist starts creating by the dictates of its audience, he seizes to be an artist, he becomes a business man. Artists do art out of love. You paint the world with your words and make it such a beautiful place. Falling in love or out of love.? Let’s fall in love, not a love story but there is love in it. For writers, poets and authors, the point is this; you must come to a point where you totally fall in love with your writing style, right from the beginning or journey along and totally settle this is your heart that not everyone will love your piece. Your work may or may not be the best in your eyes, but it’s your babe, you’ve got to love it and make it the best at all times. If you seek perfection it will elude you, seek progress, the desire to communicate something of real value to your reader; to inform, entertain, educate. Communicate your expertise in little ways, not seeking to please the masses. Someone may pick your piece and be inspired others will not, that’s life. If they find your work meaningful, great If not, it may not be for them or not the right time. Don’t give up, let love lead. keep giving your best, the universe will reward you greatly. #EnjoyLife Resources: Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive  

How to Transform your Brand In this episode David Brier answers the following questions on branding. Download, listen and share. What is Branding? How do one differentiate their commodity form others selling same product? What are other ways one can differentiate? Can quality packaging be more important than the quality of product in branding? Qualities of a sustainable Brand How’s banding relevant to start ups. The importance of Branding Startups When should you rebrand? How to separate your personal brand from the company’s brand? How to resurrect a dying brand? Branding beyond visuals, what to know and do? About Branding Intervention Resources: Brand Intervention Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive  

How to Start a Business as a Marketing Consultant Marketing consultants are in high demand, and businesses of all sizes are interested in hiring them. As more people search for new tactics to attract customers, they turn to marketing experts for help. If you choose to become a marketing consultant, you can start your own business and work with top companies around the world. High Demand for Marketing Consultants Businesses need marketing consultants to help them generate leads, which leads to higher revenue and sales. Maryville University explains that a hiring survey from McKinley Marketing Partners found that 39 percent of companies were hiring new digital marketers, and the U.S. Bureau of Labor Statistics expects higher than average growth in this field. Many companies need marketing help, but they may not be able to hire a full-time employee. This is the perfect opportunity to start your own business and work as a consultant. Businesses are desperately looking for marketing consultants who can help them. Degree Requirements A bachelor’s degree in marketing is a minimum requirement for this position. Although you can also pursue a master’s degree, you should at least get a bachelor’s to show prospective companies that you are serious and qualified. Having a degree will also help you stay competitive in a growing field. In addition, while you are getting a degree, you may have the chance to do internships with companies. Not only will this help you network for future consultation work, you may graduate with an offer to continue working with the company. Portfolio Requirements When you are working as a consultant, companies are more interested in your portfolio than a resume. They want to see examples of previous work that was successful. For instance, they may want to see how you implemented a marketing strategy for social media or created a plan to increase organic traffic on a website. If you have a college degree, you may be able to use some of the work from school to start building the portfolio. Research projects and internships often provide strong examples of your abilities. You will need to create a portfolio online and offline, so more companies can have easier access to it. You want to showcase your best marketing work in the portfolio and fill it with relevant samples. Work Strategies Many marketing consultants start their careers as employees for companies to get experience. Then, after a few years or longer, they open their own businesses and offer consulting. Some people skip the step of working as employees and start consulting right away. There is more than one path to success as a marketer. If you are confident you can succeed without working for someone else first, then you can do it, but it may be more difficult. Branding Ideas Even if you are a solopreneur, branding still matters. You need a business name, logo, tagline and other branding elements. You will have to create consistent branding across social media and your own websites or blogs. Some marketing consultants start as independent contractors and later bring on a team to open an agency. If you plan to do this, then think about how to brand long-term and make sure it grows with your company. Personal branding can help you attract more customers. As a marketing specialist, you probably do not want to turn this over to another business to handle, especially when you are just starting out, so it is important to take the time to do this well. For example, you might want to become familiar with sites like Canva or Snapseed to make sure everything you produce is on brand. Starting Small Most marketing consultants start small and work alone at first when they launch their businesses. It may be tempting to start hiring staff right away, but you need to build the business first. You need many leads coming in to make sure you can afford to pay the people you hire and yourself. Consider working alone at first until the company grows to a safe size. Then, you can start to bring in more people such as assistants. Networking and Clients A marketing consultant needs a steady stream of clients to stay in business. You will have to network and stay visible to make this happen. Consider joining local networking groups, but do not ignore online opportunities. You can join the Association of Network Marketing Professionals (ANMP) and travel to meetings or conferences. You can also get involved in the community by volunteering or joining charities. You can start a successful marketing consultant business. A college degree and experience will make it easier to find success in this field. You also want to have a strong portfolio and personal branding, so clients come to you. Start small and keep networking in the community and beyond, and your business will expand over time. Resources: Latest book Digital Disruption Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

“Without proper management great projects fail” – Bernard Kelvin Clive Common Challenges in Project Management and Their Solutions Project management is a complex task, and the successful completion of a project by an organization is no easy feat. According to a study by Gallup, only a measly 2.5% of companies manage to successfully complete their projects, a good indicator of how companies fail in proper project management. The exercise of managing projects involves ensuring proper utilization of resources, meeting deadlines, sticking to the allocated budget, having clear communication, foreseeing possible risks, and taking preventive measures. Project managers may be unable to deliver their project as expected for not seeing in advance the possible risks and thus failing to put mechanisms in place to avert them. The following are some common challenges that a project management team may face in project management, as well as possible solutions: Vague goals Some project teams do not exactly know what to expect from the project. Lack of clearly defined goals and objectives means the project is doomed to fail. This lack of awareness of the what’s, when’s, and why’s of the project results in confusion, thereby causing the poor delivery of the project. For a project to succeed, goals must be clearly thought out and communicated before the project’s inception. Solution – The project team should hold a kickoff meeting to clarify the goals of the project. Also, the team should use project management software to define the goals clearly. For example, they can use GRS project management software, which is one of the best in the market. Poor communication Improper communication hinders the successful delivery of the project. A good project manager should be a great communicator. Good communication comes in handy, whether you are seeking information from team members and other parties, asking questions, or passing information along. A breakdown in communication results in project failure. Solution – There should be clearly defined channels of communication for project team members, as well as a clear understanding of what information should be communicated to whom and how to do it most effectively. Insufficient team member skills The members are the building blocks of the team, and their expertise and experience determine the team’s competence. Some project tasks require specialized skills or expertise. It is thus vital to ensure the persons handling such tasks are well equipped; otherwise, you should have them trained or bring someone in with the necessary skills to avoid poor implementation, which will lead to the failure of the project. Solution – The team leader should document the main skills needed to execute the various project tasks and analyze the team members’ strengths and weaknesses. Where necessary, the members should be trained to bridge the gaps, or people with the required skills should be brought onboard. Unrealistic deadlines Most project managers struggle with unrealistic expectations on timelines from the client and other stakeholders. The cause of unrealistic deadlines is setting the targets based on factors like aggressive competition, rather than basing them on calculations and data or proper planning. From the onset, the team is put in a position of trying to fit things within determined boundaries that are not realistic, thus resulting in failure to meet the deadline. Solution – Project managers can overcome issues of project deadlines with proper planning, alternative analysis, and clear communication of the project progress to the client and other interested parties. Having a project calendar to plan events and to monitor important dates can also help. Resources: Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

5 Ways to Stay Relevant in your Field as you Age Traps that Cause People to Lose their Relevance as they Age Everyone desires to feel important in one area or the other in life. People tend to measure their worth by so many metrics that make them feel good, loved and appreciated. However, as one age in life, things also take on a new turn.  Sometimes even the prepared are taken aback. The question is how does one stay relevant when aging in one’s career and life? Here are simple things to do and traps to avoid. Keep learning; make it a habit to learn something at every stage of your life. Your learning helps your earning. You can learn new skills at any stage and age of your life. Your skills will enable you to stay relevant in many ways. You will still be in demand by people who need your expertise. Lower your expectations: the trap of feeling entitled to things based on any metric you may want to use should be lowered as you age. Remember no one really owes you anything – love, respect, honor, etc. People are not obliged to honor you, they decide. To avoid lots of embarrassments and disappointments as you age, simply lower your expectations from others. Once you learn not to expect too much from others, you will appreciate the beauty of the simple pleasures in life. Raise the next generation: by pouring out your expertise into others, you learn to keep the cycle of knowledge transfer going and growing. Leaving a legacy by virtue of mentoring others will cause you to be revered as you age. So, reach out and teach others. If you are retiring from your job, don’t retire with all your expertise, share it with others. Write a book: it’s unfortunate that many great minds die and die with their ideas and expertise because they couldn’t preserve them for future use. I believe that taking time to read this information now, suggests to me that you are one of the exceptional people who want to have their wisdom preserved to help the next generation. The truth is that one of the best ways to document your expertise is to write a book. If you can’t write a book, hire a ghostwriter to help you. It’s about time to have a good book in your name. A book establishes your expert status and causes you to stay relevant in your chosen field. Guard your reputation: desist from engaging in activities that will mar your hard earned reputation. In this age two major traps that cause great men to fall are: Promiscuity: love for women/sex. Hardly a day goes by without hearing about reputable men falling victims to sex scandals. If married enjoy your wife. Greed: the excessive hunger for money by every means fair or foul has led great men to fall to the dungeons. If you desire an abundance of wealth, keep your deeds clean. Once your reputation is lost, it becomes almost irreparable. Build trust and be trustworthy. Whatever happens, don’t lose your relevance. Keep your brand Resources: Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Before we  get started let me share with you this good news. My podcast/website was listed by Feedspot as one of the Top 15 Branding Podcasts on the web.  In this episode I share on bad habits that needs to be replaced before entering the new year.1. Living without purpose and passion2. Procrastination 3. Gossips & lies4. Lateness to appointments and events 5. Excessive Alcohol 6. Poor eating habits 7. Prayerlessness 8. Ingratitude 9. People pleasers, pretenders 10. Greed & jealousy 11. Promiscuity 12. No budgeting & overspending13. Scared-freaks, Non-risk takers 14. Negative people, fault finders15. Dream killers & idea thieves16. Troublemakers, drama people17. Indecisive & indiscipline people18. Unproductive lifestyle: Laziness, idleness, less or no action towards goals Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life“ Resources: Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

It’s possible! Let me share a story I read some time ago with you. It might strengthen your faith!  A story was told of a mountain-climber, desperate to conquer the Aconcagua, initiated his climb after years of preparation. But he wanted the glory to himself; therefore, he went up alone. He started climbing and it was becoming later and later. He did not prepare for camping but decided to keep on going. Soon it got dark Night fell with heaviness at such high altitude and there was zero visibility. Everything was black, no moon, and the stars covered by clouds. As he was climbing a ridge at about 100 meters from the top, he slipped and fell. Falling rapidly, he could only see blotches of darkness that passed in the same darkness and a terrible sensation of being suctioned by gravity. He kept falling and in those anguishing moments good and bad memories passed through his mind. He thought he would die. Nevertheless, he felt a jolt that almost tore him in half. Like any good mountain climber, he had staked himself with a long rope tied to his waist. In those moments of stillness, suspended in the air he had no other choice but to shout, “HELP ME GOD”, “HELP ME!” All of a sudden he heard a deep voice from heaven. “What do you want me to do?””SAVE ME” “Do you REALLY think that I can save you?” “OF COURSE, MY GOD” “Then cut the rope that is holding you up.” There was another moment of silence and stillness. The man held tighter to the rope. The rescue team says that the next day they found, frozen mountain climber hanging strongly to a rope TWO FEET off the ground . .. What about you? Sometimes on our journey to achieving our goals, there comes a time that proven strategies and our expertise simple fall without any justifiable reason. It’s in those moments that we count on our reserve fuel – our faith. Some things can only be accessed via faith. How trusting are you in that rope? (your skills, accolades, and expertise)  Why don’t you let it go? I tell you, God has great and marvelous things for you. Keep believing and act on your faith. God bless you! Lessons 1. The Danger of Climbing alone. In pursuing your goals, you may need partners, helpers to aid you. Don’t try to do it all by yourself. Share the glory where necessary. 2. He never prepared for campaigning. Having an alternative plan and route is always necessary. A backup plan. Additionally, be open to new ideas and innovations to help you. 3. He had faith in his ropes (strings, expertise). Sometimes the most rewarding breakthroughs may come from amateurs, unexpected places, and people. Be open-minded. 4. Self-gratification. Want all the glory for himself. It’s what we do for others that will outlive us than what we do for ourselves. We are here on earth to serve. Your goals should eventually help a lot more people. Get the book: GOALS Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life  Bernard Kelvin Clive  Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author of 40 published books. 

18 Items to Discard before the New Year (Ladies/Gents) 1. Old makeups  2. Worn-out footwear 3. Old & worn-out undies  4. Old invitation cards, coupons, Etc 5. Old hair clips, wigs & accessories  6. Old &Unused cloths & jewelry  7. Old & spoilt utensils  8. Unused apps on your phone  9. Stacked unused freebies  10. Unfitting & oversized clothes  11. Old calendars, brochures, flyers, gift wrappers, etc 12. Junks in the fridge  13. Empty containers, deodorants, paper bags. etc  14. Old, broken & unused toys  15. Unused & unprofitable subscriptions & memberships  16. Return borrowed items 😂 17. De-clutter purse, wallet & bags 18. Service your car: change the tyre, oils, wipers, etc. The Personal Branding Podcast was listed among the “Top 50 Branding Podcasts You Should be Listening To” by MerLine One Inc. Get the book “GOALS Are Dead! Simple Strategies to Achieving your Goals while Enjoying Life“ Resources: Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Are you a doer? The year just began, have you?  “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates Let me share this with you to encourage you. Every year Forbes publishes its list of the top 100 richest people. And in this year’s Forbes list of the ‘Highest Paid Celebrities in 2018’, includes a lot of personalities in the Creative Art industry, not forgetting authors – James Patterson[$86M], J.K. Rowling[$54M]. This is the point, gone are the days’ parents hardly encourage their children to go into the creative industry because they believed one will never make it in such a field. Now every dream and career stands the chance of making one wealthy. So, parents and guardians, encourage your wards to read & write books. There’s hope for the future. Help them develop their creative abilities. The youngest millionaire on list #3 is a 21year old Kylie Jenner[$900M], founder of Kylie Cosmetics. The oldest millionaire on the list, #4 is 76years, Judy Sheindlin[$400M], a TV Personality. Remember, You are never TOO OLD to DREAM nor TOO Young to Achieve your Dreams Go, make your dreams happen! “Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way. I have learned a deep respect for one of Goethe’s couplets: Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it!” ― William Hutchison Murray Begin now! DOERS 12:52   (Available on Amazon) Resources: Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

“Don’t waste the mornings of your life on idleness and laziness, by every means possible wrestle with your passions, your ideas and your dreams. Give it a shot!” ― Bernard Kelvin Clive Get the audiobook DOERS 12:52 DOERS 12:52   (Available on Amazon) Goals Are Dead! DOERS 12:52 (Audio book)

The Art of Being a like-able Brand 1. Know yourself: Yes, it all begins with you. Personal branding is about knowing who you are and presenting your best self to meet the needs of others. You need to really know who you are – your strengths and weaknesses. What makes your brand unique. What makes you tick, your likes and dislikes, strengths and weaknesses. If you take the time to understudy yourself, it better prepares you to handle your relationships, clients, fans, and followers.You will not be taken aback by many things that your audience will reveal about you. It helps you to put your best self forward – your strengths over weakness. That’s the best way you can stand out from the pile! “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ― Ralph Waldo Emerson 2. Stand for something: Share your values! Be truthful! Be open and upfront with your values right from the beginning. Let your audience, fans, followers, clients know what your values are as a brand – what’s important to you. Your standards that you wouldn’t compromise on. This prevents people from violating your values – your prized possessions. To one person the top values could be integrity, faith, etc. to another honesty, gratitude. What will yours be?As part of sharing your values be honest with your audience, let them know when you go contrary to set values – apologize and do that which is right. You should learn to gracefully correct your audience when they also go wrong. “You must stand for something! It does not have to be grand, but it must be a positive that brings light to someone else’s darkness.” ― Anthony Carmona 3. Give value: Offer a helping hand. Be the first to look out for a need of your clients, fans, and followers and find ways to help them with it, in ways that you can. The caveat is: don’t become God in their lives, just be a channel to be used. You are not a superhero – work in the confines of your expertise. Note that you cannot meet every need of client’s, fans and followers. So choose your niche carefully and to offer the best for them. The more value you give the more your clients get hooked to your brand. Your gift will make room for you! Give them more than they pay for and more than what they deserve. “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson 4. Keep in touch: make it a point to regularly check up on your clients – call, text, social media, etc. any act that shows your clients, fans and followers are important to you. Keep in touch not because you will need something from them someday but because you care. It’s nice to be nice. This is something @Sarkodie – the celebrated rap musician from Ghana does so well with his followers on Twitter – he constantly engages with them.When was the last time you reconnected with a fan? “There are “friends” who destroy each other, but a real friend sticks closer than a brother. “- Proverbs 18:24 5. Respect privacy: Some things are private and should be kept as such. You may be privy to some private stuff about your clients, just keep it as such. Being a coach, mentor, professional requires that you also give people room to be whom they want to be. You don’t need to always be in their space. Always remember the ethics of your calling – your job. Don’t spam people!Learn to set your own boundaries and also respect that of your clients, fans, and followers. Be wary of gossips. “A troublemaker plants seeds of strife; gossip separates the best of friends.” ― Proverbs 16:28 6. Forgive yourself: Hey, don’t be too hard on yourself when you mess up. Rather hold yourself up to a high standard and don’t settle for less. But when you mess up, apologize sincerely and make amends. You may fall short of your promises every now and then but quickly get it resolved. Make your clients happy. Be open to feedback and criticism son you can better yourself, products and service. In so doing you are humanizing your brand. You make your clients, fans and followers know that you are also like one of them.  “When you do something noble and beautiful and nobody notices, do not be sad. For the sun every morning is a beautiful spectacle and yet most of the audience still sleeps.” ― John Lennon 7. Celebrate them: It shouldn’t be always about you, in fact, it’s about them. Focus on your clients, fans, and followers. Celebrate them in various ways you can. Do the unusual if you can, occasionally send a card, a message, a call, randomly to your clients, followers and fans. Additionally, be there for them in their trying times and grieving moments. When the storms of life hit them don’t abandon them. Those are the times they need you most. Be a compassionate brand.“Celebrate the success of others as you would want others to celebrate yours” ― Unknown Decide to be a brand that will impact the lives of others –be you! ― Bernard Kelvin Clive Author | Speaker Resources: Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Every pain teaches as lesson that can potentially profit us and others if only we pay attention to it. In this episode my guest Tiffany Toombs walks us through here journey from pain to profit. Teaching you how to stop self-limiting beliefs to live your best life now. Tiffany is the Founder of Blue Lotus Mind and a Mindset Coach who specializes in helping people overcome self-sabotage and limiting beliefs; allowing them to experience success in every area of life.   Tiffany is a Master Practitioner and Trainer in NLP (Neurolinguistic Programming) and Matrix Therapies. She has overcome physical abuse, infidelity, eating disorders, and miscarriage.  Tiffany has worked in the health and fitness industry for 18 years and exclusively as a coach for the last five. She combines her science background and knowledge of the body & mind with her spiritual interests and training to achieve the client’s goals.  Download, listen and learn Resources: Stop Being a Selfish B*tch Goals Are Dead! DOERS 12:52 (Audio book) Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Personal Branding and Marketing with Seth God. This is Marketing!

When couples work as a team to grow their business and marriage they flourish in all their endeavors. In this episode Kimanzi and Cindy Constable share their expertise on building global thriving business as couples. Kimanzi Constable  is a coach, speaker and consultant. An author of four books that have sold over 150,000 copies. Writes for the following publications; The Huffington Post, Entrepreneur, SUCCESS Magazine, AskMen, Mind Body Green, Fox News, The Good Men Project, Yahoo, NBC News, Time Magazine, Business Insider, Addicted 2 Success, CBS News, and over 60 blogs. Download, listen , learn and share. Resources: CEO Branding Kimanzi Constable (Consulting) Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

7 TIPS TO BOOST YOUR BRAND

Love can not be confined!

Growing your business through speaking Most people would not consider speaking as a channel to grow their business. But it can be one of the most powerful channels out there if you know how to do it. Chris was named the fastest growing speaker in 2018 and the #1 on the top 10 speakers list in the Netherlands so he knows a thing or two about being a speaker. Chris shares the mindset you need to be a great keynote speaker and what it can mean for your business. How to create powerful attraction through the stage effect that leads to others seeing you as a thought leader in your space leading to abundant new business and opportunities.  In this podcast episode my guest Chris Baldwin share with us the 7 Mindset to Develop as a Speaker. Listen, learn and share! Make the event organizer and planners life easier Make your speaker agent successful as possible Always have a “No Problem” attitude Go for the emotional connection Live an interesting lie (Storyteller) Always always finish on time Be so good they can’t ignore you NB Know your stuff Take training Know your client: Your client is the event manager, the organizer Resources: 10Xspeaker.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

In this episode I interviewed the Growth Hack expert and Marketing Manager of Uber Latin America, Vaibhav Sisinty. Sharing secret strategies in digital marketing. Download, Listen, Learn and Share! Resources: Linkedin automation tool (safe to use): growthlead.io Instagram automation tool: instabotfy.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

10 Sins Brands Commit in Digital Marketing 1.    Not establishing a strong brand presence online and offline. No clear brand identity) 2.    Buying generic data (email addresses, contact numbers) for broadcasting 3.    Not having a specific goal of being online, no action plan. 4.    Using the same social media strategy for every platform 5.    Not engaging with the audience online 6.    Failing to optimize pages and websites (outdated website information) 7.    Failing to use digital automation properly. 8.    Depending too much on manual approach and not relying on data, analytics 9.    Failing to get feedback and implementing feedbacks 10.    No being accessible via local search. Location search, Google Maps, etc. Resources: CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

“You’ve got to be wildly different“ In this episode my guest Joshua Lisec shares secrets for writing books and great contents. Every day Joshua Lisec help authors manifest the mission behind their voice. He is founder of The Entrepreneur’s Wordsmith LLC, Ohio’s first Certified Professional Ghostwriter, a multiple-time #1 International Bestselling Ghostwriter, a Forbes Contributor ghostwriter, a TEDx speaker, and a two-time published novelist. Since 2011, Joshua has ghostwritten forty books and has been featured in TED, TEDx, BBC Radio London, Foundr Magazine, American Express, Yahoo!, Fatherly, The Huffington Post, and numerous other outlets. During a recent podcast, Dilbert comic creator and New York Times bestselling author of Win Bigly Scott Adams recommended Joshua to aspiring authors who need help writing and publishing a book. Here are the Pillars Credibility Connection Compelling Counter-industry – why are you different, Call to action. Make it clear Circulation – broaden, open up your book idea Resources: Joshua’s YouTube Channel https://www.youtube.com/user/joshualisec   CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

“Until you dare to take on new challenges you wouldn’t discover your full potential.” ― Bernard Kelvin Clive 1. Dedication: Have you ever watched ants lining up in a long trail to pick food particles from a spot? You may ask what happens when those food particles are exhausted. Do the lines of the ants gets vanish? Ants display single-eyed focus on the task at hand. Once they get started on a project, they are glued to it till completion. So, Great Brands are dedicated! Dedicated to their course.  2. Discipline: Sometimes we all wonder why ants keep packing foods. They prepare for the future. They don’t live in the here and now. They go through a rigorous routine to prepare for seasons ahead. The Bible says though they have no ruler – they get things done. Great Brands like ants prepare for the future. They learn from the present to leverage the future. To be a great brand requires self-discipline! 3. Design: Planning. It’s amazing to know the quantum of planning that is undertaken by ants in every project they embark on. They plan and communicate the plan effectively to get it achieved. When an ant finds food, it leaves clues to help the others trace it so they don’t lose track of it. Planning leads to the effective execution of projects. Great Brands like ants plan. The plan becomes their road map to success. What is your plan for your brand and business growth? 4. Development: They build their homes and their colonies. Development is about patiently preparing for the task at hand and ahead. Learn to develop your personal brand, business growth strategy, to properly harness its powers for profit and impact. Great brands don’t just happen overnight; they go through a process – stages of development.  5. Dominance: Ants can be found in almost any part of the world – that’s total dominance! It’s easy for ants to dominate any environment with their numbers and team spirit. They easily take charge of an environment and fight for their colonies – territories. Great brands, dominate, they do all they can to be top of mind in their fields. They fight for their territories. They make their presence known and wage attacks from every angle. Learn to make your brand dominate. 6. Die-hards: Tell me, have you tried to derail ants from getting to their destinations? You would realize that when you place an obstacle in front of them, they always find a way around it. They are unstoppable. Great brands like ants don’t just give up when faced with challenges. They fight and fight harder. Ants and great brands possess the spirit of determination. No quitting, be determined to succeed. 7. Daring: Ants do mighty things. They lift weights about 50 times their body size, just with their jaws. That’s herculean! For one to succeed and rise in any field of endeavor, one must have the ability to build one’s inner muscles of agility to rise above the status quo. The giant in ants propels them to do far more than they seem capable of. Until you dare to take on new challenges you wouldn’t discover your full potential. Brands that hit the iconic status dare new things; they innovate. Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

The 7 Lies We Tell Ourselves about Personal Branding

6 Costly Social Media Marketing Mistakes To Avoid.

"The future is not just about the use of TECHNOLOGY it’s about the use of the MIND more creatively - THINKNOLOGY" - Bernard Kelvin Clive The Future of Brands demands harnessing two important assets

Branding: How to Use Data to Drive Business Growth. The power of data.

Have you ever had your social media post stolen before? Someone claiming ownership of your creative work? What do you so? In this episode my guest Audrey Dauvet, an International Intellectual property expert throws more light on that. Download, Listen, Learn and Share. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Personal Branding Predictions for 2020+ “We’re the generation. We can’t afford to wait. The future started yesterday and we’re already late”- John Legend The question is, what do brands have for the future and not what does the future hold for brands. For brands that are determined to stay top of mind in business today, will require more than what worked yesterday. They must be willing to go the extra mile and pay attention to the following pillars/predictions. Have a prepared mind to harness future possibilities. The truth is that the digital landscape is predictably unpredictable. However, with the right data, one can prepare ahead, stay abreast and take advantage of the ever-changing tides of technology. Here are what to do and expect in the coming year(s). 1. Brand reinvestment: To reap a bounty harvest in any field of endeavour requires sowing good, seeds in a good soils and nurturing it to grow. Right environment and timing are critical success factors. In the same way, any brand that desires to make the most of the coming times must begin planting (preparing) and pruning (strategizing). Great brands don’t just show up overnight, they are deliberately built. In effect corporations must educate their staff and equip them appropriately by investing in them (seed sowing and nurturing) if they desire to thrive. In the coming years, Companies will begin empowering their employees to build strong and influential personal brand, so they can leverage it. Corporate employee brand advocacy programs will be on the rise. That will be the game-changer. Personal branding for corporate gains. It’s going to be a win-win for the employer and the employee. Additionally, brands must always reinvest in plans and strategies that are working and never to settle. Invest in research and development and invest in employers as brand advocates/ambassadors. 2. Jobs and Hiring: Companies will be hiring candidates with established personal brands/ influencers aside from their expertise and qualifications. Candidates with strong Personal brand, social media presence will be the preferred ones. It’s time to pay attention to your ‘Personal Brand. If you are a job seeker, begin building your online brand today. Note that every piece of content you churn will either help you or hurt you. You’ve got the power to build that strong brand now. 3. Content Building: It’s not about ‘content being king’. The truth is that, there is and will always be lots of content on this age. What’s needed most is, relevant, timely and accurate content. Providing relevant and usable data that can scale brands and businesses. In the coming years, Brands will start creating and curating original content for promotion. Creating their data banks. Media and data will be the tool to be used as a driver for growth and dominance. Video content demands will still be on top. What are you to do? Pay attention to every video publishing platform and invest in quality content production, not the hype. So, it’s your time and turn to act now. “The Future belongs to those who are building Brands now, for they will be sought-after” – Bernard Kelvin Clive The future of branding is personal. [Ponder] NB: My Podcast (Personal Branding Podcast) was listed as one of the Top 10 Personal Branding Podcasts on the Web by Feedspot. Download, Listen, Learn and Share. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

20 Twenty20 Tips for a Great Year How to Make It Your Best Year Ever Bernard Kelvin Clive  How different would you live your life if there was no calendar? At the end and beginning of every year, there is an increase in goal setting activities, people set goals and resolutions with the hope of achieving them. The question is, what if these activities were a lifestyle, done throughout the year and not tied to a particular ending or beginning? What if, we simply decide to enjoy our daily lives while pursuing or set goals and dreams? Well, today I present to you tips to make the best of your daily life, hence your year. Let’s get started! Tip #1 Define your Success Success means different things to different people. To begin with, define what success (a great year), means to you. In your terms, don’t let society determine that for you. Once you’ve done that, you set yourself free from the pressures of society by not leaving to impress others and ready to succeed. Tip #2 Be Decisive Decide to make it great. Once you define what success and a great year or life mean to you, the next thing to do is decide to make it so. You are a decision away from your life’s breakthrough. You hold the keys to your life’s happiness. Decide this day, to make the rest of your life the best you can ever have. Tip #3 Your big idea! You must have an intriguing idea, a dream; something you are so passionate about, a problem to solve, a need to meet, a mark to make. That is your Dream, Your Vision, Your Goal: Be specific! See the big picture. How will it be like, when you finally get it? What will success mean to you? Set crystal clear goals; goals that will set your heart on fire. Make it important to you. Tip #4 Focus (Follow One Course Until Successful). Master One thing. Don’t dissipate your energy. Ask yourself, what one thing do I want to be noted for this year? Then channel all your energy and resources to make it happen. Become so good at what you do that you can’t be ignored. So, become the best in your chosen field.  Tip #5 Raise the bar on yourself! Think Big! Expand your vision and expect more from yourself than anyone, then, go make it happen. Compete against yourself and challenge yourself daily. Use your creative imagination. Think win, win, in all the time. Ask: How can I help someone win today? How can I be a miracle to someone?  Tip #6 Build a team Carefully select your dream team. Remember: you are the average of your 5 closest friends you spend the most time with. Evaluate your circles in the previous year, did they help or hamper your progress? Then revise where necessary, it matters! TEAM: Together Everyone Achieves More  Tip #7 A better approach Ask yourself, how can I do this better? Innovate! Permit yourself to succeed in those areas. By working in the area of your strengths, your talents, and gifts you can master your craft with ease.  Tip #8 Fail fast! Hey! Don’t be afraid to fail. Feel the fear and do it! Face your fears. Things may not turn out as you planned but don’t give up, learn from them. Get up anytime you fall and fight on! It’s all part of the growth process.  Tip #9 Stretch yourself! Don’t just do the easy and fun things to just get by, leave your comfort zone, exceed your limits, and break that barrier. Do the difficult task. Discipline yourself to succeed.  Tip #10 Write things down! Write your goals down and read them often. Revise them as when necessary. You must stay current; be updated on current trends around the world especially in your field. Read great materials, books, articles, etc.  Tip #11 ACT! Action that Creates Transformation. There are lots of talkers around, but don’t be one of them, be a doer, a goal chaser, a dream maker. Act Now!!! Just, make it happen!  Tip #12 Results Be productivity minded not activity-filled. So many things will call for your time and attention but follow your heart. Stick to plans. FOCUS!  Tip #13 Take a Step at a Time Do the work that matters. Decide to do something daily that pushes you towards the realization of your ultimate goal, dream.  Tip #14 Be purposeful! Listen to your heart, your guts, your internal voice. Let whatever you do be a product of your own decision and conviction because it’s your dream and your life. Be responsible!  Tip #15 Assessment! Review your goals frequently to ensure that you are on the right track. Cut down every unproductive activity, prune and manure those that need nurturing and forge ahead with confidence.  Tip #16 Enjoy the journey In the process of pursuing your various endeavors in life, never forget to enjoy the seemingly small achievements. Enjoy the journey, don’t be fixated on the results. Smell the roses along the way, savor the little pleasures of life. Tip #17 Be thankful Life will through you many surprises, both good and bad, however, never overlook the good things and people that come your way. Genuinely appreciate the kindness you receive and the goodies. Things may all not turn out good as desired but just learn to develop a grateful attitude. It makes a big difference. Tip #18 Take Chances Life will not offer you what you desire on a silver platter. You must be willing to take the plunge and dive in. Try out new things. Experiment and explore. The more chances you take the luckier you become. To make the best out of any given situation demands your full preparation and commitment. Go for it! Tip #19 Keep investing in yourself. You should endeavor to stay on top of your game. Constantly learning, unlearning and relearning. Invest in buildings your brand, grow […]

Make a difference with your brand this year. Dare for more!

Myths about Goal Settings 1. A goal must be in writing. Not entirely, you can have unwritten goals. 2. A goal must be time-bound. Setting timelines for your goals helps but not all goals need deadlines. 3. A goal must be specific. The truth is that sometimes a goal only gets more apparent when you start working towards it. 4. A goal must be attainable. Sometimes you just don’t have proof that a goal would be achieved. You can only hope and act on your faith. 5. A goal would make you happy. Happiness is a decision. If you tie your happiness on the realization of a goal, you will live life unhappy. You can reach your goals and still feel empty and unfulfilled. Regardless of these myths, research has proven that people who set goals are largely happier, and are more successful than those who don’t. So, now let’s get started with our goals. Recommended book: Goals Are Dead! Simple Strategies for Achieving your Goals while Enjoying Life

Benefits of Personal branding Are you known, unknown or too-known? Growing up in Sub-Sahara Africa, it was quite uncommon for successful people (experts) to toot their horns, it was seen as bragging, being boastful and proud. Rarely did I hear or see someone beat their chest and raise the head up high to declare their expert status. They would rather do their great deeds quietly and let others praise them for it. A culture which I think had hampered many great talents who would have shot up to the limelight if they were a little ‘loud’ about what they could do best and had packed themselves to that effect.  However, times and seasons have changed, if one is that good at what they do now and doesn’t make frantic effort to be known, he may die in oblivion. You know what, without the right understanding of a thing, it’s abuse is inevitable. It’s about time to delve deeper and uncover the greatness embedded in you and put your best foot forward, letting go off the old beliefs holding you back. To shine brighter and let the world know what you’ve got to offer – making the world a better place. As the good old book puts it “you can’t light a candle and put it under a table”. It’s meant to glow and offer light.  That’s you! Hello there, welcome to the personal branding age, the ‘me- era. In the “me’ era, the value people place on individuals as brands is premium. This is to say that people are giving more attention to personal brands now than ever before. From celebrity brands to business mogul brands. The power of ‘me. is on the rise. So, then how do you take advantage of the rising tides and times? Come along with me… To begin with, let’s define personal banding.  Personal branding is how you distinctively market your uniqueness. How you position yourself to offer value to the market. If you’ve been battling with yourself whether to start building your brand or not, may these benefits spark a new positive desire to begin. Here are some benefits of branding yourself – personal branding. 1. Credibility: Personal branding positions you as an expert in your field or niche. It establishes your expert status, and guess what? We largely trust experts. If you can be trusted in this age, you have a business, but if you cannot be trusted you’ve lost business. Personal branding helps you build trust. By constantly delivering on your brand promise establishes trust. It tells people, you are authentic and credible, you promised X and delivered X. A successful personal brand is consistent in all it does. 2. Connection: One of the greatest assets in life is to have a network of people who know your worth belief in you and willing to engage your services. That’s the value personal branding offers you. Building your brand sets you apart from the huge competition out there, getting you closer and closer to your audience and the right market for business. It helps you build meaningful relationships with other businesses and brands. Your connection grows not just wider and better, because you know exactly the kind of people you want to impact, influence and do business with. Your brand reveals who you know and who knows you! Are you known in your field? 3. Contracts: Imagine having built a large following on social media and having firms hiring you just to endorse or mention their brand in your post. Boom! That’s influencer marketing using your brand as a tool to market other brands. It’s easier dealing with a well-known brand than an obscure one, yes, that’s the power of your brand. It makes you more visible to a whole lot more people that you can leverage for business. Your brand contacts lead to contracts. 4. Cash: Regardless of what we do, we would need money in one way or the other, and this where your personal brand kicks in, to work on your behalf. It markets you to others who will be willing to exchange money for your products and services. A well-built personal brand will bring in revenue. You become a magnet of cash when your brand becomes attractive. Promoting your products and services becomes easier because you will attract them with your brand visibility. 5. Confidence: Building your personal brand increases your confidence level. You believe in yourself first to get started. Believing you have something of value to offer the world set you up to succeed in your endeavor. Without confidence in yourself and what you have to offer you become less attractive and subsequently ignored and forgotten. Confidence is a cherished asset in brand building. It takes a confident person to tell others what they have. Sell yourself big! 6. Collaboration: Personal branding leads to better association and partnership. When you become a thought-leader in your niche or industry you attract like-minded folks to your business. People like to associate with already successful people in their fields, and your personal brand will offer you that magical connection. Partnership for growth and impact! 7. Commendation: The go-to-guy! Building your personal-brand places you on the radar of great referrals and recommendations. You become top of mind. When people are talking of a specific product or service, your brand comes to mind first. You become the first point of call and contact. When you become a person of excellence. A preferred brand you will be a referred brand. This generating massive traffic.  8. Clarity:   Your brand makes you an authority. Your voice will begin to count and command attention. Clarity gives power to what you do. Once you are clear on your calling the world of unlimited opportunities opens up unto you from all sort of places. Your life’s purpose, mission, vision, and goals become clear when you build your brand. You set yourself apart from the masses, noise, and distractions of not knowing what to do with your life. I […]

The best time to write and publish a book is now. Yes! No matter how busy you may be, there is a way you can have a book in your name to share your ideas, establish your expertise or grow your business. In this episode my gust Michelle Vandepas, The CEO of Grace Point Publishing walks us through the process of getting your books published. Listen, learn and share. Download, listen, learn and share Resources: GracePointPublishing.com CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

Here are key Mindsets to develop for your Brand The truth is that every brand will be tested at a point in time, if not most of the time. Ground Mindset: This is having the fundamentals of your brand right. Don’t jump the initial stages of defining and reasons for your brand. The ground rule is to know ‘your ‘why’ for your brand. Develop your brand and business purpose into one simple statement that you can share with others easily – let’s call it, your elevator pitch. Answer these questions… Why are you branding? Why are you in business? What unique value are you bringing to the market place? Who needs and wants are you meeting? Once you have clear answers to these questions the others follow. You can then look at your brand name, logo, tagline, attributes, identity, etc. Firstly, get grounded, get your brand basics right then you can build successfully on it. Don’t start of social media, branding is not just about social media. It’s a great tool for building your brand but it’s not all about branding. Growth Mindset: Brands are like living organisms; they grow and evolve. Successful established brands understand the growth mindset and hereby use it to their advantage. The growth mindset has to do with the understanding that to become a better brand requires a process. Going from one stage to the other and it doesn’t happen just by a sudden push of a bottom to propel one to the top. When you have that understanding you will prepare your grounds/foundation and build on it gradually. You are determined to find ways to better your best. Growth has to do with consistently improving, fine-tuning and tweaking to ensure your brand stays fresh and strong in the mind of your audiences. A growth mindset asks; what can I do to become a better brand? What can I do to give more value to my clients? A growth mindset listens to feedback and makes things better, they refuse to stay the same. They constantly add new things to make the brand better. In connection with your personal brand, you may need to take some extra courses, go back to school, get some coaching, learn a new skill, read wider and try new things. When you become better your brand becomes better. Just like living organisms, any brand that does not grow dies! Grow your brand consistently, become like the proverbial wine – age with grace. Glow Mindset:  It’s good to grow in every aspect of life and consequently to glow (polish, perfect) your brand and business. Growing is not just good enough you need to move the nudge up a little. You must glow! Glow mindset in brand building is the quest and strive for excellence. To reach the iconic stage of branding. To be known to represent nothing short of remarkable, excellence and value creation. Glowing is the icing on your cake, it is the light on the candle. When you glow you make your brand more visible and impactful. Glow mindset refuses to stay the same, they polish their pearls till it glows. They do all they can to stay top of mind – to be the only preferred choice. Glowing kills ambiguity and uncertainty in the minds of consumers. It shortens their decision making cycle. Once your brand comes to mind, you shine through. Be consistently remarkable – glow! Key take-home: Average brands settle at just growing and exceptional iconic brands glow. They don’t just shine, they outshine the competition, the become team-leaders, thought-leaders, pace-setters, trailblazers. They keep setting new standards and records. Can you name some glowing brands? List them and learn from them. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Bernard Kelvin Clive is an Author, Speaker and Corporate Trainer. Ghana’s foremost authority on Personal Branding and Digital Book Publishing. An Amazon bestselling author of over 40 published books. As a speaker & trainer he has been known to simplify complex ideas about branding and life and present them to audiences in clear, actionable steps. He has over a decade experience in digital publishing and has globally consulted for entrepreneurs, pastors, and people like you to write books and build brands. He hosts the number one ranked Career & Business Podcast in Ghana. Bernard is a brand strategist at BKC consulting and runs the monthly Branding & Publishing Masterclass.

How Brands Can Stay Woke in Epidemics  “To have your brand deep-rooted in the hearts of clients & customers requires empathy – humanize your brand” – Bernard Kelvin Clive Life happens! Life is filled with the unaccepted, regardless of how carefully and practically you plan, sometimes things may just go off unannounced and unexpected. What you do in times like that is as relevant as your plan. In the wake of the current alarming epidemic, a number of brands have suffered losses and others are making gains, however, it’s not about win or lose. Yes, whatever the case some may win others may lose but exceptional brands that care for its people will be looking at staying relevant but not just cashing in for profit. Today, let’s consider ways brands can stay relevant and make impact and continuously stay top of mind. I have identified 3 main ways brands can drive change regardless of ongoing cultural or global crisis.  The very first thing brands can do is to prepare for the unexpected; have precautionary plans, anticipate likely mishaps and develop strategies to handle that. If these steps are taken care of, it reduces the shock and likely negative impact of the unforeseen and unexpected  Here are the three main things you can do to salvage the situation: Evaluate: The good old book has these wise words to govern us, it reads “…Everyone should be quick to listen, slow to speak…” – James 1:17. In times of pandemics, brands must put on their best listening ears, to gather all they can before they take any other steps.  The first most important step to take towards resolving crisis is to get all the needed information at hand. Ask all the necessary questions regarding the current happenings to understand the situation. Now, with enough data, you would be in the best position to handle it and address it right.  The caveat is that in a digital era, it’s easy to sample data on social media, which may not be accurate, so always verify source, get to root for authentic messages. Once you have the needed information, you are in a good position to align that with your strategic plan to help curb the situation. You prepare and plan on how to use the information gathered effectively.  Empathize: People love to identify with those they love and those who show them love. Great brands are people-centered, they show care and support. To move men to take action in areas you desire requires you to touch their hearts.  In times of crisis and pandemics, people get affected in many ways; which in one way or the other may impact your brand. Yes, you may not have anything directly to do with them. The truth is that we are in a connected world, what affects one, may eventual affect the other. If not directly, its consequences may be damaging. The best way to get your brand out there is to identify with those affected, show care, love and support. Let them know they matter. You don’t just stop at sympathizing with them you go out to help. You offer support in many ways that you can. At the heart of crisis, people need support not brands making loud noises about their products and services or trying to cash in by selling their brands. Great brands give, you may decide to offer massive discount, free gifts and offers etc. You should consider these acts as an investment of your brand in the lives of people. It may cost you a lot but its potential returns are huge. Your brand will be engrained in their hearts as a caring brand and if they want to do business or recommended a product or service, surely yours would come highly recommended.  I recall one act that Nestle (GH)Ltd, did for its distributors/retailors during the erratic power outages (Dumsor) in Ghana(Accra); they gave out high quality solar powered lamps out for free. These little acts meant a lot to their distributors and retailers; which is still been talked about by some of them. One little act of empathy and support can greatly affect a brand.  What is your brand doing for others now in the midst of global economic crisis and pandemics? You may be at the losing end but you can still offer some support, it could be in kind. A kind word, well spoken; a press release; social media posts of encouragement, care and concern. You have no idea how these little deeds can mean a lot to clients and customers. “No one cares how much you know, until they know how much you care” —Theodore Roosevelt  Educate: Never stop learning; information empowers! In times of crisis, to stay on top of your game and remain relevant demands some education. Education here is in two ways, firstly educate yourself, your brand and firm about the current situation. An uninformed staff can cause more damage to your brand. No staff should be left out, even if it’s totally unrelated to what they do. Secondly, educate the general public, clients and customers. It will interest you to know that a number of them are totally ignorant and at risk of deception by the masses. Make it a point to share useful resources to help clients and customers understand the current situation and what they can do about it. If you have an online presence, post relevant information about the situation; you could use infographics, videos, podcasts, images etc. You share these content in addition to your brands digital strategies. One shouldn’t override the other. A balanced approach is needed during the educational process. You are giving something to the public and you are subtly promoting your brand.  Key take home for brands is this: in times of crisis, evaluate the situation, empathize with clients and educate them. If you blend these things effectively your brand would stay top of mind. RECOMMENDED Resources: Awaken the Giant in You CEO Branding Goals […]

“Branding is more of a perception than a product(service).” – Bernard Kelvin Clive Beyond colors, logos and all the visually appealing attributes of brands, there are other intangibles that trigger their success. Today, I will share with you what I call the invisible forces of brands. In countless instances, I have seen a number of individuals and businesses placing so much emphasis on their brand tangibles at the expense of the intangibles? Visuals play a very critical role in branding. However, beyond visuals come the values, services offered, products and customer satisfaction, customer care, consistency of delivery of brands promise, etc. The above mentioned attributes do more good to a brand than just overly focusing on the visually appealing stuff. A couple of months ago I recommended a friend’s business, let’s call it ‘Kim Catering Services’ (KCS) to a client(Vernon) who badly needed their services. I had informed the client and told him the company does a pretty good job. As my recommendations came highly valued, the client took my word for it and engaged the services of KCS. KCS had sent one of her staff to inquire about the specific needs of Vernon. After the first meet up, KCS never sent any message nor invoice, just nothing. Vernon kept asking what the issue was and all KCS did was to keep promising to deliver to no avail. Long and short of it is that, the business between the two parties never happened. Another request came in from the same client for another recommendation despite the first incidence. I recommended another friend’s business to the client. Much to our chagrin, the same back and forth and bad customer-client relationship was exhibited and transactions never happened. In mind-blowing fashion, it happened a third time! Then, I thought to myself, there must be something really bad happening here. Although these recommended companies are great, well-known brands in their niches, they failed the test of brand delivery. They have all the niceties of branding but their invisible forces are killing their brands silently and slowly. This is not only unique nor limited to these three brands but so many other local brands around. They invest in their brand tangibles – logos, colours, signage, social media and make loud noises yet they fail in delivering their intangible assets. Yes, these brands are damn good at what they do – no doubt, yet they haven’t come to the realization that the overlooked aspect of their branding would be undermining their brands. Key areas brands must reinforce in their branding process include but are not limited to: Brand Values: What the brand stands for and the willingness to sacrifice to ensure they stay top of their game. Right from the initial brand building process, every company should sate what their values are such as: integrity, respect, leadership, professionalism, excellence, etc. These become the underlining forces that drive the brand. When customers experience these attributes, they tend to leave a great impression on their minds about the brand. Some time back, I observed something awesome at one of the branches of GCB Bank where an elderly man had entered to withdraw money. Despite the long queue, one of the tellers immediately instructed the security man to offer him a seat and the staff quickly attended to him. An act like this will send string signals to many of their clients about the bank caring for them (elderly). Brands that live up to their values are highly recommended. What are your personal values and those of your brand? In choosing your brand values, ensure that they are meaningful, different, memorable, actionable, clear, and timelines. Take cues from the following global brand values: BMW has ·         Integrity: Asking customers for frequent feedback. ·         Respect: Treating each customer with dignity and courtesy. ·         Responsibility: Holding themselves accountable for their performance. ·         Growth: Focusing on constant innovations and creativity APPLE has been known for innovation, quality and creativity with their tagline “Think Different”. Here are their Core Values according to Tim Cook: ·         We believe that we’re on the face of the Earth to make great products. ·         We believe in the simple, not the complex. ·         We believe that we need to own and control the primary technologies behind the products we make. ·         We participate only in markets where we can make a significant contribution. ·         We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. ·         We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. ·         We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. Coca-Cola, a leading beverage brand in the world has the following values: ·         Leadership: The courage to shape a better future ·         Collaboration: Leverage collective genius ·         Integrity: Be real ·         Accountability: If it is to be, it’s up to me ·         Passion: Committed in heart and mind ·         Diversity: As inclusive as our brands ·         Quality: What we do, we do well With these examples, you can see how powerful brand values are and what they do for the brand and its customers. Brand culture is basically how a brand lives it values. How they drive home the message they stand for. It’s the governing principles of an organization. It’s the ‘this is how we do it here and why we do it’. It’s the invisible force of a brand’s success. A number of local brands have no culture or […]

How to maximize your ‘Stay-at-Home’ Season “It is reminding us of how important our family and home life is and how much we have neglected this. It is forcing us back into our houses so we can rebuild them into our home and to strengthen our family unit.” – Bill Gates Here are a number of ideas and activities you can consider to maximize the moment. 1. Introspection: sit back and review your life, take stock of where you’ve been, what you’ve done and where you are going. It’s a good time to reassess your life. Ask yourself questions, be hard on yourself and gradually get answers to them. 2. Relax: take time to slow down, have a good rest as much as you can, your body and your mind needs it. Don’t get too busy, take it easy on yourself. 3. Read books (materials): use this period as an opportunity to read some books. Read it at your own pace and add to your knowledge. Subscribe to useful online newsletters, magazines and blogs.  4. Listen to audiobooks: one of the quickest ways to consume contents is by listening to the audios. Get as many audio books as you can, listen intentional, listen while doing chores, let it just play at the background. For your kids, Amazon has made available it’s audible platform for kids all over the world to listen to a huge collection of stories for free as along as schools are closed. Visit https://stories.audible.com/start-listen 5. Enjoy music: create your own playlist of your favorite tracks and enjoy. [I’m currently enjoying my classical playlist] 6. Write a book: your story is unique; someone need to read that. Your wisdom is great, share it with the world. Begin today, just write! [Send me a mail if you desire to write a book] 7. Kid’s Time: if you are blessed with children use this period as an opportunity to bond better, get to know them well. Play fun games with them. I bet, this would be one of the best investments and memories you’d never regret. 8. Learn a skill: pick any area you’d like to learn and delve deeper. Take an online course or coaching. Add to what you already know. Enrich yourself. 9. Practice your craft: if you had always wanted to paint, do it. Try some new recipes. Dare something and do it!  10. Drive-Through: not a time through a fast food joint but a time through the woods or hood. Drive slowly through town, observing nature and savoring the moments. Observe all those things you’ve been missing in your daily commute. [This will not be appropriate of your City is Lockdown] 11. Teach a course online: Share your expertise, either as a side gig or voluntary activity. Many online platforms offers such opportunities e.g. teachable.com, skillshare.com, udemy.com you may want to start a YouTube channel. All these could help with some extra income as well. 12. Spark up the love: if you are blessed to be married, make the most of the moment. Revive the love and romance in your marriage. If in a relationship, get creative with SMS to keep the love going. 13. Seek God: get to know your creator the more, spend time praying and listening to God’s voice. It’s good time to invest in prayers. Praying for the affected, pray for family & friends and pray for the world. 14. Plan Properly: a good time to look at your schedules in life. If you have not had any, then do so, set goals and targets to pursue. Plan your career. The aftermath of the crisis will have an impact on many careers, think ahead, plan and prepare. 15. Healthy lifestyle: check your diet to ensure you are having a well-balanced diet. Exercise daily to stay in shape and healthy. 16. Reconsider your Relationships: it’s a good time to prune, know those who really matter and those who matter to you as well. There are levels of relationships and not everyone should have a front roll seat in your life; cut of those you need to and nurture the ones that needs to. Nurture the good ones and disconnect from the ill ones. 17. Create your gratitude list: one of the most fruitful habits to develop in a season like this is gratitude. Be thankful for all the things you have and around you. Daily reach out and thank people who are being supportive. Thank God for life. Stay thankful and don’t nurse any ungrateful spirit to rub you of your joy and blessings. 18. Don’t fret: breaking news here and there may cause some level of anxiety, but don’t entertain fear; activate your faith in times like these. When you harbor fear it weakens even your immune system. You may have a cause to be afraid but focus on possibilities, the best that could ever happen. Stay hopeful, it’s helpful in time like these.  Believe and expect the best. 19. Live simply: don’t complicate things for yourself. This season reminds us of the little pleasures of life. Enjoy it! Bernard Kelvin Clive is an Author, Speaker and Corporate Trainer. Africa’s foremost author(ity) on Personal Branding. An Amazon bestselling author of over 40 published books. As a speaker & trainer he has been known to simplify complex ideas about branding and life and present them to audiences in clear, actionable steps. He has over a decade experience in digital publishing and has globally consulted for entrepreneurs, pastors, and people like you to write books and build brands. He hosts the number one ranked Career & Business Podcast in Ghana. Bernard is a brand strategist at BKC consulting and runs the monthly Branding & Publishing Masterclass.

Video is a huge lever to bring the human element back to business. My guest today is Matt Barnett the CEO of Bonjoro who walks us through how to effectively use personalized videos in your business communications. Listen learn and share. Resources: 30 ways to use video for leads, conversions and creating referrals Awaken the Giant in You CEO Branding Goals Are Dead! Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding

“This is a good time to ask yourself, what skills are you lacking?” – John Armah The impact of this pandemic has been frightening. ‘…these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk What do you do as an entrepreneur or business owner? In this episode my guest John Armah shares strategies to help you overcome the challenging times and bounce back better. John Armah is a Business Development Practitioner and Trainer in business start-ups development, with experience in the development of new markets, start-ups, MSMEs and business strategy, business financing and business development. He is the Board Chairman of Junior Achievement Ghana, and the Chairman of the JA Africa Board Chairs Council, a global non-profit organization committed to promoting entrepreneurship development around the world. He serves on other Boards advising Startups and SME’s on Restructuring, Capital Raising, Growth, and Business Development. John Armah consults for Governments, Major Corporate, Donor Partners, Institutions on Business Development, Business Financing, Startup Ecosystem, and Entrepreneurship Development, He has worked in key markets across the world and named as part of the Forbes 30 under 30 Most Promising Entrepreneurs in 2016 and 20 under 40 Most Influential Business Leaders in Ghana among others. ‘..these are not ordinary times for Business Owners, Employees and Households, these are indeed not ordinary times.. the bigger question has been, what is the impact and risk of COVID-19 on Business and what factors can help mitigate this risk A gift for you! DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

Building your personal brand in a digital age… what to do and what not. In this episode, my guest Kami, through more light on how to build an authentic brand. Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A success coach for women. Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most important messages and create a ripple effect of worldly impact.  Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset. Kami’s soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage. RESOURCES: Join the Facebook Group  https://www.facebook.com/groups/1386664118079263 DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

In this episode you would learn about branding, cultural and businesses barriers and benefits in doing business in Africa. You will discover: Culture of Business Lessons from the Chinese How to survive in an unknown market My guest, Marek Zmysłowski is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. He co-founded Jumia Travel – Africa’s Biggest Hotel Booking Portal listed on NYSE as part of Jumia Group and HotelOnline.co – a Travel Technology Company. In 2014, he was chosen as one of the Ten Most Important People in Tech by IT News Africa Magazine. He is a Lead Mentor at Google’s Launchpad and World Bank’s XL Africa Program. Download, Listen and Learn. Resources: BOOK: Chasing Black Unicorns DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

“The 21st Century Christian/Church must rethink ministry via the lens of technology. A powerful tool in the hands of the believer.” ― Bernard Kelvin Clive Here are Eight(8) Strategies to implement! 1. Give them something worth their attention. What would they see and read? Ensure that your intention for their attention is clear. you know exactly what you want to offer, Jesus was offering salvation ― life (John 10:10). ‘When they saw the miracles Jesus had performed…they followed!’ Your brand visuals must be appealing and attention-grabbing to drive home your message. 2. Wow them! ‘When they saw the many miracles he performed… Jesus always did something spectacular. eg. Turning water into wine. Wowing your audience leads to organic following and engagements and sales. Offer value! People would come to your portal/ page to experience it. 3. Meet their needs all-round! Jesus taught them spiritually he also met their physical needs – hunger. He had compassion for others, driven to meet the needs of others. He fed the 5000 after his live conference/ webinar. Be sensitive to the needs of your fans and followers. Focus on your market needs, and offer solutions. 4. He established his authority and clarity. Firstly, you need to know your assignment as a person and that of your business. That helps you weld your authority and grow your influence to impact and for profit. Know your worth and the value you are offering. Set the records straight, distill popular opinions from facts like Jesus did. The woman at the well got to know Jesus was the true Saviour ― living water. Jesus killed ambiguity surrounding the worshiping of God. His authority was at work. Jesus came to fulfill the prophecy of redemption.  Your authority gives you influence. Clarity breeds confidence! Then Jesus declared, “I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty” ―  6:35 Authored many books, I declare “I am an author[ity]” 5. Raise brand ambassadors. The woman at the well, after engaging with Jesus, knowing the depth of his knowledge went out freely to evangelize. Your expertise will help create brand evangelists to spread your brand. 6. Use stories and anecdotes. Jesus was a great storyteller, He weaves stories and anecdotes to drive home his messages. Engage your audience with stories they can relate with while teaching them. Stories sell your brand well, creating lasting memories. Great brands use stories in marketing their products and services. What’s your brand story like? 7. Have private and public engagements. Jesus had some private meetings at some level and public ones. He engaged Mary & Martha privately and did so with His disciples (key ambassadors), regularly. Segment your audience to know what’s for the masses and what’s for a select group. Provide products and services for the different categories of your market. There are times you need to engage with some of your fans via inbox(private groups, membership, and premium access)  and other times publicly. Be sensitive and selective with private and public data sharing. So don’t you don’t ‘throw your pearls before swine’? ― Matthew 7:6 8. Understand your audience: Use their language! Jesus used terms based on the cultural background and settings of his market so he could communicate clearly and precisely. Where he had told his disciples he will make them ‘fishers of men’ ― He was speaking to a predominately fishing community. (Matthew 4:19) The ‘parable of the sower’, he used the analogy of farming, with that his audience can grasp the depth of his message. Use industrial jargon in communication sparingly; performing audience analysis would better inform you on the choice of your language, tone, and strategy. Download, Listen and Learn. Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic

Building your Digital Presence on a Shoestring Budget Tools, Tips, and Strategies Seasons and times will compel many to chart unknown waters, others out of curiosity and necessity.  Regardless of the trigger, having an online presence and brand has become a must-have in this age. More so, the pandemic has propelled and created a sense of urgency to digitize.  Over the years I have noticed that several people struggle with getting started with their digital presence, where to begin and the basic tools and strategies to utilize. Today, I will be sharing with you tools and tips on how to kick start your digital footprints. 1. Get a domain.  A domain is your website address, where users can find your website on the internet.  I recommend you use your name or your brand/business name. An example bkc.name, bernardkelvinclive.com, cynthiaclive.org, eugeneayim.com, samueladjei.com, ebenezerasumang.com, dailyaccra.com, ghanaweb.com. There are many top-level domain extensions, the common ones being .com, .org, you can have. blog, .info, .me, .name The average costs of a .com domain extension are $12.99 You can purchase a domain from godaddy.com, namecheap.com, domains.google.com, bluehost.com, etc. Once you get a domain, quickly create an official email address with your domain name. That becomes your official email address.eg. info@yournamedomain.com, firstname@yournamedomain.com It positions you a serious professionally 2. Get a blog/website designed and hosted.  That would be your official internet home. Your website becomes your 24/7 online storefront. To market and promote your brand and business. It increases your brand visibility, authority, and breeds trust. I recommend you using WordPress.org, Medium.com, squarespace.com, wix.com because they make a blog and web design quite easy without much technical know-how.   You can hire a professional web developer to set up your website/blog for you. With a budget if $100 minimum, you can have a simple blog/website set up for you. Search in your locality and you are sure to find a web designer to help you with a website and blog. You can contact www.bkc.name/consulting  A basic blog site should have a home page, about page, blog page, and contact page.  Once your website is done you need to be populating it with content- quality, timely and relevant content! 3. Get a mailing list. A list of subscribers (emails of people) you can regularly communicate via emails. You can use your website to capture email addresses of people by creating a landing page/ squeeze page. A dedicated page where you offer something in exchange for users’ email addresses. You can offer whitepapers, eBooks, checklists, audiobooks, infographics, webinars, etc. Just ensure that you are giving out something they would love. You can use the following services/ mail providers to help you set up, capture, and manage your e-mail lists: mailchimp.com (highly recommend as the free version can help you achieve a whole lot), leadpages.com, constantcontact.com, sendinblue.com, convertkit.com, mailerlite.com, aweber.com, etc. If you are using WordPress there are lots of plugins that can aid in setting up a landing page and collect email addresses easily, Sumo comes highly recommended. Use the one which meets your budget and can still provide the basic needs such as a signup form, landing page, autoresponder. Your mailing list is your goldmine for your online brand and business. 4. Get your social media handles Your social media handles are the names you choose for your brand. Either you get a handle or edit the URL(link) of your social media channel. Example Facebook provide an automatic URL(link) when you sign up using your name unless you change that deliberately it may be showing a link like facebook.com/kwame-amoah235, I changed mine to facebook.com/bernardkelvin  You would certainly need social media, so right from the beginning check and secure your names/ handles on the major social media platforms i.e. Facebook, Instagram, Twitter, LinkedIn, YouTube For branding purposes, ensure that the handles are unique and the same across the various channels. For example, I have @bernardkelvin for all the channels listed above. The idea is that even if you don’t have plans of using those channels immediately, it still saves you a lot from losing them. 5. Get your brand creatives(designs) done. Designs for your brand; from your brand identity to social media cover images.  You may decide to hire a graphic designer to design your stuff for you. And I highly recommended that especially for your logo.  Apart from that, you can create some graphics yourself, using any of the Do-It-Yourself design apps and services. I recommend the following canva.com, easel.ly, visme.co, infogram.com, stockphotosecrets.com/stencil You can use it to create your quotes, memes, infographics, etc. with ease. 6. Create a Content Strategy: Develop a calendar of how you would be sharing content on your website and across the various social media channels. Check Postcron’s free content calendar https://docs.google.com/spreadsheet/ccc?key=0AsKxtai-b7NqdGdqODJyd0xwc0xTQ3h4M2I3aUlPSWc&usp=sharing#gid=0 Another content calendar by Bobangus http://bobangus.com/free-editorial-calendar-template/ You can use services like Hootsuite to help you schedule posts and share them on social media. This saves you lots of time. Check the following for social media software for posting; buffer.com, coschedule.com, mavsocial.com, hubspot.com In conclusion, here are three critical principles to keep in mind: Be Consistent.  Constantly deliver value with your content and creatives. Consistency instills believability.  Be Credible.  Don’t try to cut corners to win favors. Say what you mean and mean what you say. Stick to your brand values. Be trustworthy, deliver on your room promises. If people can trust you, your brand and business will grow. Trust is the currency for growing your brand and building your business. Be creative. Branding is about differentiation, so be creative about your brand presence. Don’t become a ‘me-too’ brand.  Find your differentiation factor and nail it! Recommended Resources: Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses

Emailing Branding Strategies Making the most of your emails. “In the world of digital communication tools, email has become the king”.  According to Statistica, there were about 293 billion emails sent daily in 2019 and the number is expected to hit about 347 billion by 2023. (Statisica.com) Electronic mails referred to as emails, one of the earliest digital marketing tools, (and)have become so powerful over the years. Emails have become a primary communication tool on the internet. One cannot afford not to have an email address. Importance of Having Email Address Emails have become part of one’s daily virtual life. It’s therefore imperative to make the most of it. Here are a couple of reasons why you need to have an email address. Your email serves as a form of digital identification tool. It is one of the primary ways to register for almost any digital service. Social media sites require an email address for registration. It’s your address to receive Digital goods. For eCommerce purposes, emails are required for translations. Even if you’re purchasing products that would be delivered physically. The address is used to receive product details, receipts, and tracking information in some instances. In purchasing digital goods, most often the products are delivered via emails. Without an email address, you virtually become handicapped. You can do very little online without an address. Emails addresses reveal your identity to an extent and also speaks volumes about the personality behind it. Email addresses are used to confirm your virtual identity. Most often activating subscription services, are sent via emails. Businesses are transacted via emails; it eases transactions and makes it easier tracking with emails.  Families, friends, and loved ones keep in touch via email communications; one of the most used means of sending and receiving information among friends The Role of a Branded Email address Majority of internet users do create email addresses using mail services by yahoo or Gmail, the latter being more popular and widely used. These providers help with free email address creation, a good way to begin with.  However, to step up the game for your brand, requires that you get an email in your personal or company’s domain name, an example would be: cynthia@cynthiaclive.org,  john@javenturecapital.com  The branded Email address has numerous benefits including: Trust Building: emails would be more trusted than that from a generic email service provider Establishes authenticity: Many digital service providers would prefer emails activated from branded domains than that of the generic provider. Brand promotion: since mails are used more often, the more people see the address the more brand visibility gained and chances for them visiting your website would be very high. Mark of professionalism: not only is it nice to have a branded email address, but it also speaks to your profession. Your firm would be seen as more professional having its domain email address. Privacy control: having a self-hosted email addresses limits the fear of compromised emails, as it offers you full control over the privacy of your mails Using Email Signature for Branding & Marketing One of the underutilized features of emails has been the footer section. The Footer is the bottom part of an email that allows you to input content that will automatically accompany every mail sent. You may enter details such as; company brief, contact numbers, social media handles, official website, etc. The goal is to enter relevant information that stands the chance of promoting your brand. Don’t ever leave your email footer blank, especially for your brand/company.  You can use it to advertise an upcoming product, service, a newly released product, events, etc.  Quick tips: Stick to a particular font style Font and style should be legible Use company brand colors Don’t make it clumsy by overloading it with content If you need to use HTML codes, get it done professionally Have a standard one for all your company emails for every staff. Showcase your expertise Be brief, fewer lines the better Have a Call-to-action message/button How to create your email signature/footer Mostly the button can be found in the “settings” menu in the mail, either using self-hosted, webmail, or a third-party mail provider. For example, if you use Gmail or Yahoo mail.  Log in to your mail.  Locate the settings icon at the top right of your mail Click the settings, scroll down to the Signature Section, a text box displayed below it. Type your signature message or copy and paste your content. Clive Save. You are done! Go back to Compose mail then look at the bottom of your mail to see your signature You can save yourself some stress by using a third-party app to have the footer created for you with ease. The following are good ones to try:  Wisestamp Free signature generator https://wisestamp.com Free basic HTML signature https://htmlsig.com Hubspot email signatures https://www.hubspot.com/email-signature-generator mysignature.io Design Hall signatures https://www.designhill.com/email-signature-generator Free HTML Signatures https://si.gnatu.re/ Now, it’s your turn, let your emails do the speaking for you! Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by BKC Branding Courses

Making Your Brand Stand Out from Your Competition When you are running your business, you will find that there will be a lot of other businesses providing the same services as you. This leads to a fierce competition as you’ll all be fighting to secure customers. The good news is that there some great ways that you can make your brand stand out from your competition from providing new products and services to trying new marketing strategies and more. Find out some of our tips in the article below. Study your Competitors One of the first ways that you can make your brand stand out from your competition is by making sure you have a look at your competitors and find out exactly what they are up to. When you do this, you can see what is working for them and what isn’t. Found something that they don’t offer? Use this information to make your brand shine. Promote Your USP If you have a look at your business competitors and notice that they all focus more on certain products and services then, you should have a look and see if there is anything that could be seen as your USP. You’ll want to promote this as best as you can to make your brand stand out. When it comes to promoting your services you will need to make sure you utilise Social media so you can create ads and use social media to push and promote your services. Make Your Prices Reasonable The next thing that you should do if you want your brand to stand out from the competition is to make sure you make your prices reasonable. If you make your prices affordable and reasonable then, you will find that more people will be inclined to use your services over others. Make sure not to drop your prices too low, of course, as this can affect your profit. Introduce Employee Benefits Raise Brand Ambassadors If you are wanting your business to be successful and stand out from others then, you will need your employees to do as much work as possible to take on new tasks and clients. To get your employees motivated to do more, you should consider introducing employee benefits to your team. Consider using an employee benefits platform in order to provide tailored benefits to your employees. You can also motivate them by hosting team days and setting goals in order to make your brand one that matters. See the benefits and roles of brand ambassadors. Follow Your Own Ideas To make your brand stand out and not look the same as your competition, it is important that you try and stick to your own ideas instead of copying others. This is because it will make your brand look different from the others in your industry. It will also be a lot more personal to you as it will be all your own creative ideas and not from others. Put a face on your company and use this to get some customers on board. Be different at all Cost Overall, there are a lot of different brands out there that you will need to compete with and you need to make sure that you stand out. Brand awareness is one of the key things you’ll need to focus on so don’t forget to put some strategies in place from the get-go. Do some competitor research and motivate your staff if you want to beat the competition and make your brand stand out.  Hopefully, all of our tips will help you to achieve that. Resources: DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by BKC Branding Courses

Ingredients to Spice Your Brand I wish I could cook scrumptious meals effortlessly like my grand-mum. Well, if wishes were horses… However, I learned some things about cooking from my grand-mum which can be translated into the branding and business fields. You may be in the kitchen of your brand, cooking what you hope to be one of the best meals – delicious, mouth-watering, yummy and nutritious. What would be a good spice for this meal? Today, we are using the kitchen and cooking as analogies for building our brand, drawing from everyday life. Here are the 3 ingredients to spice up your brand.  1. Creativity Branding is about differentiation, and without differentiation you have no brand. You will just be like any other without a brand, a commodity among the lot. However, if you creatively find ways to set yourself apart from the masses, your brand will gain the needed attention. Creativity is a key differentiator factor of brands. Building your creativity comes in at various stages and forms – from visual representation, to your brand, to the intangibles – storytelling strategies, et al. The first thing to do is to identify which area that you can easily stand out. Then you capitalize on that as a differentiation factor. Once that is done, you don’t settle, you work on other areas creatively. To stay top of mind and top of your game, you need to have at least 3 key areas of differentiation.  Ask yourself, what three main areas or things would people find different and attractive? Granny’s tip and lesson: I wonder how granny can make sumptuous Jollof from leftover stew. Sometimes, she just combines herbs here and there, adds some vegetables to make a great meal.  Her secret: “Keep experimenting, never be afraid to try uncharted paths” Tips to help you creatively: – Sometimes, just go against the tides; do the opposite.  – Listen to the pains and problems of your audience (there lies a solution in there).  – Ask your audience of best ways you can help them (sometimes they have all the answers).  – Simplify, less is more.  – Have fun; play along with your thoughts.  – Sample the best in your field and pick cues from them.  – Read books and blogs.  – Try ideas from totally unrelated fields (e.g. Applying Snail farming ideas to Fashion Bags).  – Crowdsource for ideas, ask Facebook, Quora, etc.  – Ask weird questions.  2. Credibility Trust is a very relevant ingredient that has stood the test of time. There may be new ingredients to add in the future but this has become the salt of brands. Without trust, you have no brand and no business. You can afford to fake everything, do all the nice things to get traction, grow followers, and make a name but, if your trust quotient is broken, your brand will come crashing down. In an age where people are quick to use things about them for fame and name, brands that desire to stay relevant and make more impact must be trustworthy. Let your products and services be of premium value and not to embellish them with ads, social media posts, and sleazy sales tactics. If you win the trust factor, your brand will thrive. Trust triggers word of mouth marketing for your brand. Granny’s tip and lesson: Even when we didn’t know what granny was up to at the kitchen mixing various ingredients, we were assured that something spectacular and tasty was being prepared. She had earned our trust.  She said: “I may not always cook the best meals but I will offer you the best I can.” She admits when her meals occasionally don’t turn out as expected. We grew to trust her beyond the kitchen. Tips to help and prove credibly online: – Deliver what your brand promises (over-deliver).  – Don’t project and promote what you don’t have. – Say what you mean and mean what you say. – Take feedbacks gladly.  – Get testimonials and reviews for your products and services(brand).  – Have a contact number you can be reached on.  – Respond to requests/questions and orders promptly.  – Avoid ambiguity, be clear on what you offer. – Share success stories of your clients.  – Engage your audience.  – Stating/showing a physical address(location) increases trust.   3. Consistency It is one thing starting something and another sustaining it. Several people start with great ideas, strategies, and designs for their brands then soon after, fading into oblivion. One of the many factors that leads to a brand’s failure is a lack of consistency. The ability to take one thing, hold onto it for a long time till it thrives. Let me make this clear, consistency doesn’t mean holding unto one idea foolishly for a long time without improving, and no results. Consistency demands bettering your best, updating, oiling your wheels, growing steadily, implementing proper feedback. The currency of consistency fuels your brand’s success. Brands that become top of mind are relentlessly consistent. They consistently deliver on their brand promises; they are consistently improving. Consistently marketing, consistently listening for feedbacks and consistently adapting to relevant trends and charges that will help the brand and its audience. Remember to consistently stay relevant if not you will be relegated. Granny’s tip and lesson: Sometimes I wonder how she picks all the different ingredients into her soups & stews without any sort of measurement but still ends up having the same delicious taste.  She said – “consistency”. To perfect your brand be consistent, keeping track of that which works. Tips to help you stay consistent – Monitor your progress and document that which works.  – Consistently repeat what works.  – Keep your communication channels open 24/7.  – Keep improving gradually.  – Don’t implement a sudden total change.  – Be accountable to your clients.  – Focus on your niche.  – Stick to your delivery timings (online or offline).  Lastly, grandma told me that to perfect that art of cooking takes time. It’s a process that […]

Apps, Tools, and Services I have compiled a couple of tools and services for promoting your brand and making some money on the internet.  3 Keys to Carry Along I have identified three key things/ tools to help you in promoting your brand and doing business online. The first is to invest in paid adverts, yes, the free lunch is over, it is going to cost you some dollars to rake in more dollars. You must be willing to invest in paid ads to get desired and targeted reach in most cases. I highly recommend using Facebook ads and Google ads. There are other ad services available depending on your niche, if you find such do give it a shot. The second most important thing you will need is to have subscribers/lists  – people to constantly engage with and to do that require you to have a mailing list. That’s a list of emails of people who have subscribed to your services. To constantly communicate with them. I recommend using a service called systeme.io to help you get started with your list creation. The third valuable skill to have is copywriting skills, the ability to craft compelling sales contents – ads, emails, website content, product description, blurbs, etc. This skill will help you leverage your brand and business success. Copywriting is one of the most powerful skills to learn in digital marketing. Take time to learn this and the rest would be easy. Now let’s get started! AMAZON (Dropshipping) Sell digital and brick and mortar goods and services. Dropshipping is an e-commerce technique in which the seller acts as a middle man in that he, takes orders on behalf of a producer, manufacturer, distributor, or supplier. When an order is placed he used the producer to deliver the items. Amazon, the world’s largest ecommerce platform, makes it easier to make money by dropshipping or selling your own products. https://www.amazon.com/ Benefits of Amazon Includes; • Positive Customer Trust. Builds trust with your audience. • Product Content: Offer Information Customers Actively Seek, Want, And Need. Advertisers can place their ads on product pages where shoppers actively seek product information. BLOGS The purpose of a blog is to attract visitors to your site. The more visitors you have read your content, the more likely you are to convert these interested users into qualified leads and boost sales. Benefits of blogs include; • Boosts Search Engine Optimization. • Develop Relationships with Potential and Existing Customers. • Establish Your Business as an Industry Leader. • Connect People to Your Brand. • Provide Value for Your Readers. BOOKS Print and electronic books. You can make money from books by either selling white-label books or writing and selling your own books. Books are of the avenues to promote your expertise – your brand. COPYWRITING Copywriting is re-arranging words to make things sell better. It is a written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Writing better copy enables you to convert more readers into customers.  Benefits of copywriting  • Presents quality content to your audience. • Connects you with potential customers on a variety of platforms. DOMAIN REGISTRATION / Domain names Did you know that great domain names are the easiest way for customers to find you online? You can help your visitors find you by using a domain name that is short and memorable. Domain registration is the process of acquiring a domain name from a domain name registrar. You will have the choice to register the domain on several different top-level domains if available, such as .com, .org, among others.  Benefits of a domain registration include; • Domain names can be used to establish a unique identity in cyberspace. • It builds credibility on the Web. • Registering your domain name improves your promotion chances and therefore your site’s “visibility” on the Web. • It also produces a feeling of professionalism.  eBay (eCommerce)/ Shopify Selling products online via eBay. eBay Inc. is a multinational e-commerce corporation that facilitates consumer-to-consumer and business-to-consumer sales through its website.  https://www.ebay.com/ Benefits of eBay and Shopify include; • Worldwide Marketplace: eBay serves customers globally. • Earning instant trust from customers. EMAIL MARKETING  Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Benefits of Email marketing include; • Targeted and personalized content. • Builds credibility. • Better brand recognition. • Boost sales. • Stronger customer relationships. • Optimize your time and budget. • Metrics to learn what works and know what doesn’t.  • Increased traffic to your website. FACEBOOK MARKETING  Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or “boosted” posts. Facebook marketing helps you to; • Reach BILLIONS of potential customers. • Build a HUGE email list. • Lower your marketing expenses. • Target audiences by location, demographics, interests. • Gain insights into your audience. • Build brand loyalty.  • Increase your website traffic. • Boost SEO. GHOSTWRITER  A ghostwriter is hired to write literary or journalistic works, speeches, or other texts that are officially credited to another person as the author.  Some benefits of employing ghostwriters are;  • Ghostwriters Save You Time. • Ghostwriters Help Build Brand Awareness Quicker. • Ghostwriters Are Professional Writers. • Ghostwriters Know SEO. • Ghostwritten Content Is Authentic Content. HOMEMADE ACCESSORIES Are you creative with your hands? Art products have huge demands online. Consider packaging your homemade and hand made products to sell globally. There are options for businesses to make handmade accessories that can boost your business to the next level in diverse ways. INSTAGRAM MARKETING (innovation) Instagram marketing is a type of social media marketing in which marketers use the Instagram platform to promote their business. Instagram provides a great marketing platform to reach potential customers from every corner of the world. Instagram […]

How Brands can become a market leader in times of crisis “Tell a story that makes the customer the hero or potential hero of the story – Edwin Dearbon Key tips Market Research Tell Stories Empathize Value Creation Be Agile Move fast My Guest:  Edwin Dearborn The Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990’s. Recommended Resources: Three Degrees of Separation by Edwin Dearorn Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses

Selling is Service The Current pandemic has totally impacted every aspect of life and business, in this episode my guest Mike Zeller, shares strategies to help brands and individuals to survive and blossom in-spite of the challenges. Mike Zeller is a mentor and speaker who, at his core, is most passionate about helping entrepreneurs and thought leaders gain clarity on their zone of genius while unleashing their potential to make money and impact. Through that process, they also learn how to design their business around their strengths and a life of fulfillment. You will learn about: Creating ideal Client Avator Getting Clients Repeat Business Recommended Resources: Digital Disruption ebook visit www.bkc.name/ebook Brand Mastery visit www.bkc.name/courses

What is your name? “It’s what you invest in the name that makes the brand relevant” Names trigger emotions, they evoke memories and they inspire actions. Out of the billions of people on earth, everyone has a name.  In West Africa, names are so important to the extent that names they give to children always have a meaning associated with it. It’s the meanings that define the names and consequently impact the lives of the bearers.   Examples from Ghana; a third-born male child of the Akan Tribe has the name ‘Mensah’. ‘Enyonam, from the Ewes means ‘God has been good to me’. Names make people feel special. Names help in easy identification and differentiation purposes. It’s in the same way brand names impact the market and its users. The significance of names cannot be overemphasized; names have played vital roles since the first being occupied the surface of the earth. History books have been filled with a significant number of names that cannot be forgotten by virtue of the various roles they played. It is by those names that we can refer to their deeds; good or bad. How then do you choose a name that can resonate with your personality, product, service, and market? I have identified three ways brand names can be crafted to help make it memorable, impactful, and identifiable.  “A good name is to be chosen rather…” – Proverbs 22:1 Before we delve into that, here are some ideas to guide you to pick a brand name, then you can decide to fit it into any of these three ways. Pick a name that describes what you do. An example would be Salad Masters (Into Salads).  Pick a name that doesn’t relate to what you do; it could be something you create. An example is Google (Has nothing to do with their products and services, the name was made up) Pick any of your names or all of your names. An example Tyler Perry Studios Pick a name that triggers emotion and connections. An example Cravings Cafe. (This may want you to crave for food) Pick a name that defines your niche. An example is ToddlerCare Pick a name and play with the spellings and enunciation. An example is SQIN Care, that’s Skin Care.  Pick a name in another language or a translation in another language. An example is Tonaton(In Ghana it’s a Twi phrase that means, buy and sell. The ideas are endless, don’t be stack, permit yourself to daydream and craft your unique brand name. Now, how to choose your Brand names, using my rule of three (3) Firstly, go for one name: Going for one name will imply either you have a unique name or you are willing to sacrifice to put in more work to make the brand name stand out and relevant. ‘One name brand name’ doesn’t come cheap. Here are some global examples of ‘one name brand name’ starring from musicians, authors, thought leaders, religious leaders, products, and services. Example: Oprah, Ronaldo, Otabil, Messi, Sarkodie, Shattawale, Obrafour, Stonebwoy, Manifest, Sinach, Oyadepo, Beethoven, Shakespeare, Jesus, Mohammed, Pele, Google, Yahoo, Facebook, Apple, Microsoft, Toyota, Honda. Hyundai, Mitsubishi, Quartz, Zoom, etc Secondly, you go for two names. A two-name brand name also demands a level of commitment and hard work to make the name count. In using two-names, the names can be rhymed easily, they can complement each other or they can be simply unrelated. Any option you choose will be fine. The caveat is not to make its pronunciation a mouth full. 🙂 Let’s look at some global examples from all sorts of products, services, and individuals. Example: Michael Jackson, Jesse Jackson, Seth Godin, Peter Drucker, Harry Porter, Barack Obama, Donald Trump, Tom Cruise, Tony Robbins, Fred Hammond, Joe Mettle, Cece Twum, Billy Graham, Bob Marley, Amakye Dede, Cindy Thompson, Kwame Eugene, Black Secret, Victoria Secret, Eastwood Anaba, Counselor Lutherodt, etc Thirdly, you go for three names or initials or mixed. Anything more than three(3) should be kept as initials at best. The truth is that people wouldn’t want to mention long brand names, it’s either they create a short version of it, which may affect the brand or they resort to initials or acronyms. It’s best to keep your brand name as simple as possible.  Sometimes the middle or first names can be made initials, then the other name or names follows. Here are some examples of three names and initial-brand names that you can pick cues from. Three names or initials: T.D. Jakes, J.J. Rawlings, BMW, John C. Maxwell, KOD, KKD, KSM, BKC, MOG, IPMC, ICGC, KICC, PIWC, World Trade Center, Dag Heard Mills, Bernard Kelvin Clive, etc Lastly, remember that the internet and social media also plays a critical role in creating your brand names. Ensure that your selected name would be available across the major social media platforms and that a domain name can be acquired without conflicts. Check all that out and additionally, register the name as a company or trademark your brand where necessary. In the end, it’s what you invest in the name that makes the brand relevant. So choose your brand name carefully and work on the things that will make the name stick and tick. Recommended Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

What Do you say: King Already? Traits of Outstanding Personal Brands In our personal branding session today, let me share with you one of the traits of successful Brands using a Ghanaian artist. If you’ve been a follower of my branding lessons, from any of the platforms, be it radio, TV, blogs, or social media you would have noticed one name stands out in most of my examples. That name is Shatta Wale. Google just ‘Shatta’ and his name and works surfaces. His songs and Brand has become a household name. There are several strategies one can learn from the Shatta brand, even if you don’t like his personality nor music. He has a lot to teach with his brand. I’m expounding on just one of the many lessons from his brand journey. The law of the Word – Declare it and Be it! In 2013 he released a song titled ‘Dancehall King” and declared himself the king of dancehall music in Ghana. The album art of the track had him seated on a throne wearing a crown – can you imagine that? The same pictorial scene was seen in the video of the track. A portion of the lyrics read “Dancehall king, In a di whole Ghana”. He was proclaiming his stands, what I will say is the Mohammed Ali strategy, He says it and does it! In the year 2014, with the Dancehall King track, he won the artist of the year in Ghana’s Vodafone Music Icon. Shatta didn’t just claim the title against his rivals, he has been working hard to prove it. Lesson one, People are more likely to call you the name/title you use for yourself. They will treat you the way you present yourself and treat yourself. Learn to put a premium price on yourself. Lesson two, once you make it – your goal, live to its expectation. Just like the ‘fake it till you make it’ approach. Perhaps that was his goal, and today arguably has become the king of dance hall music. Fast forward to 2020, the renowned musician Beyonce featured him on her album ‘Black is King’, with the track titled ‘Already’, check Beyonce feat Shatta Wale – Already. The video clip hit a million views in less than 24 hours of its release. Instant hit huh! Interestingly, part of the lyrics of the song reads ‘king already’. Here we go… “Long live the king, you a king, you no wait King already, already, you no wait Top everything, everything, you no wait King already, already, you no wait” The word king can be heard repeatedly in the song and he has become king already. What words do you say about and believe about yourself? Words carry power. Words play a major role in branding. What do they say about you? This is what you need to do: “Create your brand with your words and establish it with your deeds.” – Bernard Kelvin Clive Recommended Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses https://bkc.name

“Think of How you can Build and Brand a Movement as a strategy for your Brand” – Eric Ressler In this episode, my guest Eric Ressler shares strategies to help your Social Impact organization to Standout with Branding Eric Ressler is the Founder and Creative Director at Cosmic, a Social Impact Creative Agency. Cosmicempowers social impact organizations to catalyze real-world change by helping them nail their impact story,build brand awareness, and inspire action.Download, Listen and Share Recommended Resources Design By Cosmic DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

Cutting through the Noise with the power of your voice. In this episode my guest David Wolf throws more light on audio branding – podcasting and audio books. You will discover Benefits of Podcasting Why Now is the Time to Produce an Audio Book Advantages of audio content Davis Wolf is the Founder and CEO of Audivita Studios, Audiobook and Podcast Producer, Nationally Syndicated Radio Host, Media Entrepreneur. Resources Audio Production (Audivita) DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

If Google can’t find you, you virtually don’t exist. The battle for digital presence and relevance have surged in the past few months. Before the pandemic, a significant number of organizations and individuals locally frowned on the benefits and impact of the internet. However, COVID-19 suddenly shifted things, the internet and internet business has become the de-facto place to thrive, without which one must fear extinction or lose of business and relevance. Things cannot be done in the same old way – a shift has happened! The pandemic has compelled a lot of traditional businesses and brands to go digital, increasing the noise level in the digital landscape. It has now become more important to build your personal brand digitally than ever before. From dating to finding jobs, clients, and customers online, the average internet user will perform a search to gather some information before taking action. What does this mean to you? This is to say that if you are not discoverable digitally you are losing some digital goods. I believe that regardless of what enterprise you find yourself in, the internet – social media is a must-have tool to aid the brand growth. If you are already using the internet/digital as a tool, then great. It’s time to amplify its usage and make the most of it. If you haven’t begun, then begin now, the internet – social media has come to stay and the earlier you embrace its potentials the better.  Before you dive into the digital space to grab a portion of the land, here are a couple of tools and tips to help you started with ease. So, here are some tips and tools to help. Make the most of it! Get Education Yeah! Don’t ever start and endeavor without getting some level of information in that field. Advisable, always learn from the best, read books, get mentorship, coaching, take courses. Learn all that you can in that area before you delve into it. This will safeguard you from damaging consequences and prepare you for success. Website To rent a piece of the internet space demands you build a website, that’s your digital real estate. Firstly, you must have a website for your brand and business, either a personal blog site or corporate business/organizational site. It’s one of the best ways to build trust in the digital landscape and it becomes your 24-hour shop. Secondly, whether your site is an eCommerce one or not, you will need to have it secured. Purchase an SSL certificate to be installed on your site. It increases google ratings and rankings, builds credibility.   Digital Promotions One of the easiest ways to get off the ground faster than ever online is by investing in promoting your brand – product and services. Do not just rely on organic traffic and leads. As the noise increase online, it becomes quite difficult to be heard if you are not positioned properly and you don’t utilize paid advertisement for your brand. Building organic reach is great, however, you need paying ads in addition to reach a wider and more targeted audience. Don’t overlook paid ads, invest and reinvest in the ones that work for you. Be you! Be Human A posture that doesn’t properly represent you nor your brand will hurt you! Yeah! Your brand’s voice should touch a heart. In your online and offline interactions ensure that you have the customer at heart. Relate with them as humans; be fun, be likable, and be real. Build a good rapport with people and it will increase your word-of-mouth promotion for your brand. Humor plays a good role in sales, so learn how to use it effectively. Be Consistent If you want to stay in business and grow your brand for a long period and not to for a quick name, fame, and money, then consistency should be your guiding light. Don’t start one thing then quickly move to another, don’t promise one thing and deliver the vice. Brands that stick do repeatedly that which works. Repetition of providing value sends your brands flying high in the minds of consumers. Constantly deliver on your brand promise.  Automate task It’s time to work smarter and effectively using automated processes and tools. With the ever-increasing technological tools, one cannot do it all manually or how it used to be done in times past. There are newer and better ways of doing things. for brands to stay on top of the game and to do what they know best to do requires automating some of the mundane tasks. Many of the everyday digital marketing tasks can be automated with the right tools. There are many tools out there to help, just search for them. Take a look at Hubspot, Customer.io, etc Use Stunning Visuals Brand visuals play a very important role in branding and businesses. Men are impacted by what they see. Be it photographs for your brand creatives, graphic designs, animations, etc. it must be done professionally. Make it a point to let your visuals speak positively about your brand. If you don’t have an in-house creative person, hire an agency, or outsource it. Ensure you have the best. If you prefer to DIY, there are some tools online to help with that, from Canva to Visme, give it a shot. Use Messaging Apps/ WhatsApp People love quick interactions and responses to their queries, and messaging apps help to make that happen easily, don’t overlook that. In this connection economy, the quality of the people in your network becomes leverage for success. People buy into people before their products and services. As an organization let customer care and relationship be paramount to you. Invest in building quality relationships with your audience. Whatsapp has become an effective tool to connect if clients and potentials customers, use it profitable. Remember, always be connecting. Get Found: Location Many brands lose businesses daily to their competitors, simply because they cannot be reached nor located. Never forget to have your contact […]

What leaders and brands can do in times of crisis to rebrand and reposition. The Pandemic has significantly impacted us; every aspect of life can feel it’s the bite, brands, individuals, and businesses alike. It is up to leaders, brands, and personal brands to reposition and rebrand to take advantage of the ongoing tides. “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” – Dale Carnegie, The truth is that things are just not going to revert to normal not anytime soon. Things have taken a whole new shift and form and until brands and individuals begin to realize and seek advantage of the situation regardless of its negative impact, brands will either fade away and be forgotten or be outwitted by brands who have taken advantage of the situation.       So there are few things I am going to share which will help leaders, brands, and organizations, take the “bull by the horn” and make the best out of the situation, we have found ourselves, as the adage goes… “make lemonades out of lemons”. I am going to share with you, what you must do as a market leader, as an industry leader, as a brand, and as a global industry in times of crises like this. What do you do? Are you changing your strategy or style? Here are THREE simple things you can do to reposition your brand in times of crisis. Now the very first thing brands need to do is: Simplify: Look at ways to SIMPLIFY the things you do already. In challenging times like this, you can’t afford to make things cumbersome, people will tune off. Find ways to make things simple for your audience to absorb. If it is tutorial lessons. Give your clients and customers simple steps that they can follow and get results. Provide them actionable tips, strategies, blog posts, articles, or if it’s a product you’ve been selling, make your marketing strategy sound simple as well as your messages. A minimalist approach to work; helps in your product processing and products so you can cut down the cost of unnecessary hype and excess. Simplify the process and simplify the strategy. Digital marketing to online business, simplify the process don’t compound or make it complicated. Aim at cost-cutting, efficiency, and effectiveness to be productive and profitable. So firstly think of what ways can I simplify my brand or my business. How can I simplify? Can I do virtually now so I can cut down double transportation because we are in lockdown periods or restricted movements? So I simplify the process; we are going to do it virtually, the conference is going to be virtual so that people will purchase so there will be a very limited process. if it needs to be delivered then the dispatch or delivery company does that. If not, every meeting can be done virtually which is good. You cut down transportation cost, other unnecessary overhead costs then you make a profit or you sell digital products. As an author, people are now very close to buying print books. So what other avenues are available. I will look at audiobooks, digital books, eBooks so that people can download and purchase than investing so much in print paperback editions. Having, ebooks and audiobooks will cut down your production cost easily and maximize your profit. A couple of months ago Antony Robbins put together a remarkable record-breaking evens. He took his regular ‘Unleash the power within’ event virtually – broadcasting it live. Over 20,000 participants globally connected from over 100 countries right from their homes. In the 4 days’ virtual event, he invested heavily in technology so that all these participants from over 100 countries could watch him live for 4 days being on screens performing and demonstrating these personal development skills to them. Look at what can be done via technology. He didn’t let the pandemic or the situation stop him, but he came out of the box to do something which is simplifying the process by being innovative and creative. In terms of simplicity think of innovation, how can technology enhance or help you to innovate your process? Tony Robbin’s work was amazing due to the fact that public speakers, industrial leaders can learn from that because of over 20,000 participants globally. His on-stage teaching, performing, and coaching virtually was awesome. He simplified the process with no transportation, no airline cost but he invested heavily in technology so that he could have this event. As a brand, think of ways you can simplify the process using technology so that it can’t be cut off. As the writer used the process to reposition in global space, know that the first process was Simplicity. Style: The second thing is STYLE. Style is critical as in your brand style. How are you positioning yourself in terms of visuals, creating videos? How can your audience adopt to your new style, what form will you present your product, your service, your brand think of creativity in all that simplicity needs to take place? So what is your style? Look at the icons you’re creating, fonts, typography the colors, simplify all these processes making more visually appealing. Your style needs to communicate your brand value, your brand image to make sure that people see that this is brand “A” and this is brand “B” and remember that now without differentiation, there is no brand. So your style is very relevant, how are you going to present the message now? Now Tony Robbins says I can’t do live I am going to do virtual live so he shifted the style a little bit. Is he going to interview people or going to engage his audience? what style is going to work for you, per your industry, it could be the same thing but you’re changing your style, you’re repositioning now for the audience adopt and get more gains from your product. And also part away monies […]

“When you don’t change when the time is ripe, change will change you” – Bernard Kelvin Clive When things Suddenly Change – SHIFT Adapt to new trends but don’t follow the Masses Change strategy and test it speedily Amplify that which works and keep tweaking Stay relevant Don’t let your brand die!

Personal Branding Today’s Take Away Staying Sweet in Spirit & Style 1. Know your roots (your roots here represents your gifts and talents. It’s not necessarily being born into a Royal or wealthy family. Your talents and gifts will be your strongest roots to grow. Find them and feed them. 2. Learn the ropes (Study your roots, history, and mysteries, every trade has it’s secrets, know the tongue of your trade) The unique things that will set you apart for generations. It may be minute, but polish it, make that gem shine. Master your gifts and Polish your crafts. 3. Ride with confidence. You are the first version(First Lady/Gentleman) of your Life – act accordingly). Step out with your best foot forward always. Your giftedness is your Royal gold, hold it up high, be proud of it, and harness its potentials. Knowing who you are and what you carry boosts your confidence. Stride with boldness. 4. Stay in style. Dress your best. Daze and dazzle daily. You are a Royal, dress like one. Let your appearances speak volumes about you – sell yourself with your brand visuals. Slay and stun your world. Remember to dress for the occasion – never go unprepared, under-dressed, or over-dressed. No one size fits all, each occasion and platform demands a certain outlook. 5. Be tactful and stay relevant. Don’t lose your luster and relevance as you grow(age). Mentor others, impact, and offer more value.Employ strategies to stay top of mind consistently.  Let the Queen & King in you Reign.Stay Sweet in Spirit and in Style. “The most important thing to remember is that you can wear all the greatest clothes and all the greatest shoes, but you’ve got to have a good spirit on the inside. That’s what’s really going to make you look like you’re ready to rock the world.” —Alicia Keys Inspirational Image attached: First Lady Melania Trump and Duchess Camilla – A member of the British Royal Family Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses

Three Stages of Thyself – Personal Brand Man is a complex being.If care is not taken, the pressures of life and demands of society would worsen the woes and complexity of men. In a world where many play the ‘like game’ to be accepted and loved by others, many have succumbed and submitted, living lives less than they should, just for the praise of men. Accepting crumbs, less of their worth. It takes a determined heart, courage, and commitment to stay true to oneself and calling. It has become very necessary for men to wake up from their slumber – bootlicking and blind loyalty to live their dreams – be who they were called to be – and live life to the fullest unapologetically. Permit your true self to stand out from the crowd to shine – building an authentic personal brand. Let’s quickly look at the three stages of knowing thyself. The process of getting to know one’s self takes time, it’s not a one-off event achieved by a swoosh of a magic wand. It’s almost a lifelong process of discovery. Truth is that you will never be able to fully discover who you are. Man is endowed with many abilities, most often people only scratch a percentage of it. Know thyself: Introspection, access and accepting yourself However, the fulfilling part is that, when you begin to identify the traces of who you are, setting the pace for your life’s success, it is important to consider Socrates’ statement, ” Man Know thyself”. These simple words, timeless and encapsulated with great wisdom have served as a wake-up call and guiding light to many. Sometimes in the haste to be known- fame, name, and money, many sell themselves cheap. “Follow your heart, listen to your inner voice, stop caring about what others think.” ― Roy T. Bennett Date Thyself; dating yourself implies making time for you – having a ‘me time’. Take time to understudy and understand yourself, your actions, and inactions. What’s your personality? Do you understand yourself? These are questions you should be asking yourself. At this stage, you must know and understand how your temperament affects your life and how to maximize it. A brief look at the Four main temperaments. Truth is that all of us have all these temperaments in us, however, one or two become dominant, thereby defining you. However, these temperaments can be worked on to make the best of it. One need not say ‘that’s who I am and I live my life that way’, dating yourself will enable you to navigate through the many phases of your temperament in understanding yourself and charting a path that will best help you and others. I encourage you to take the temperament test if you have not done that already. You can easily Google-find a trusted website to do that. Pay attention to things that inspire you and that which drains you. How you react to the situation around you. By doing that you will develop a deeper understanding of yourself – strengths and weaknesses. Aiding you to make better-informed decisions about your life. NB: Knowing and understanding your personality type helps you define your brand to build it successfully. Let these words by Eleanor Roosevelt sink deep into your thoughts, “Do the things that interest you and do them with all your heart. Don’t be concerned about whether people are watching you or criticizing you. The chances are that they aren’t paying any attention to you. It’s your attention to yourself that is so stultifying. But you have to disregard yourself as completely as possible. If you fail the first time then you’ll just have to try harder the second time. After all, there’s no real reason why you should fail. Just stop thinking about yourself.” Be thyself: Putting forth your ‘persona’ by properly representing yourself – this third phase is quite challenging because it’s that phase that truly represents you. The thing is that you can know thyself and date thyself but not properly be thyself because of many external compelling forces – society, fame, money, etc. Be limited by nothing, knowing your personality type doesn’t confine you, it only serves to guide you. So, don’t just settle with what you know about yourself – work on yourself to be the best person you could ever be. A better person for a better world. “Be yourself; everyone else is already taken.” ― Oscar Wilde If you can be yourself in the midst of it all, creating your brand and sticking to it would be refreshing, rewarding, and fulfilling. Pay attention to your thoughts and feelings, don’t be controlled by them, master, and direct them. Don’t tag along or tiptoe through life, step boldly into your destiny, live an inedible mark of greatness, and hope in the hearts of men. Let the real you rise! Resources DOWNLOAD the eBook Digital Disruption: Personal Brands that will Crush it after the Pandemic Branding Books by Bernard Kelvin Clive Branding Courses