OUTdrive (Cliff Callis - Callis)

We say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is challenging, but at Callis, we are committed to doing so. Our clients depend upon us to be ahead of the latest innovations, and we’re proud to vet new technologies and lead our clients to the ones that make sense for them.

One of the ways we stay ahead of the curve is through continual learning. In this episode, Callis’s Digital Services Director Kyle Meek shares his takeaways from a recent summit he participated in with other agencies from around the country. You’ll hear all about the hot topic, artificial intelligence (AI) and how it’s being used, along with updates on Google’s latest ventures and changes, SEO and PPC trends, social media, web development, first-party data and more. Listen in and be prepared to take lots of notes.

CEO’s have a lot on their plate, and managing finances is a critical part of running a business. Many small to medium size companies can’t justify a full-time CFO, meaning this responsibility often falls on the owner. But, there are financial support options for businesses that just need a little help. After spending most of her career in varying CFO roles, Rebecca Mankin established her own company, Mankin Consulting, which specializes in helping non-profits and community health organizations meet their financial goals. 

Tune into this episode to learn more about the clients Rebecca serves and the common challenges they face.

What you’ll learn:

• A short background on Rebecca’s career journey and path to Sedalia, Missouri
• What prompted Rebecca to start her own business
• What Mankin Consulting does and the types of clients Rebecca serves
• How Rebecca takes Mankin Consulting to market and what strategies her team uses to attract new business
• What Rebecca loves about living and working in rural America
• Some common challenges Rebecca feels community and health organizations are facing today

Some people just know how to get the most out of life. They are constantly pursuing a new hobby or interest. They are involved in community boards and organizations. They are always in the know about the next big thing in town, most likely because they were part of the process to establish it. We often refer to them as movers and shakers, and our guest today is one of those people. In this episode, Cliff sits down with Dr. Doug Kiburz, a small-town orthopedic surgeon and true Renaissance Man. 

Tune into this episode to learn more about Dr. Kiburz’s varied interests, perspectives, and historic community projects. 

What you’ll learn: 

• Doug’s background growing up in rural Nebraska and what led him to a career in medicine 
• How advancements in technology have impacted hospitals and Doug personally during his years in practice
• Where Doug’s inspiration comes from and what he does in his free time (maintaining properties, serving on community boards, hosting foreign exchange students, writing books, traveling and so much more)
• Details behind the Trail’s End project in Sedalia, Missouri 
• Doug’s involvement in the development of “Mentor Town USA” as a pipeline into the school district program that helps prepare youth for their future career path
• The inspiration behind and the details of the Mozark Music Festival in 2024 and the Peace, Love and Halloween concert on October 29, 2022 (www.themozark.com)
• Doug’s passion for cycling, specifically high-wheeled cycling on a penny-farthing 
• What Doug loves about living in rural America and why he chose to practice in a rural community

Kyle Meek leads a successful career in digital marketing, currently serving as Digital Marketing Manager at Callis. He thrives on creatively and efficiently developing solutions using new technology and methods and remaining curious about how to improve current processes.

A man that wears many hats, Kyle began his career at Callis supporting the web development team. His diverse education and experience allowed him to take on many roles, including website development and optimization, digital ad strategy, SEO strategy and implementation and data analysis. He received his bachelor’s degree from the University of Central Missouri, majoring in Graphic Technologies with a focus in Web Media Technology and a minor in Computer Science. When he is not leading the charge in digital technology, Kyle enjoys biking and fishing with his son, reading books, and might be the only Baltimore Ravens fan in the state of Missouri.

Hear Kyle’s and Cliff’s thoughts on emerging technologies and digital marketing methods including social media, SEO, data and automation and the future of Artificial Intelligence (AI). They also discuss the importance of remaining curious, looking at data in creative ways and key insights into reaching a rural American audience through digital marketing.

Listen to this episode of OUTdrive now!

What you'll learn:

• Emerging digital marketing trends and methods that should be on your radar
• Some unique challenges of digital marketing in rural America and how to overcome them
• Fostering a professional environment that encourages curiosity and continuous learning
• Benefits of looking at data in creative ways, experimenting with new tactics and trying new strategies
• A look at some of today’s most notable social media platforms
• The importance of regularly analyzing your website for continued growth
• Why content is still king, and how high-quality content benefits your digital presence
• What’s next with data, automation and AI
• Meeting your audience where they are through effective methods
• The effectiveness of an integrated approach, no matter the location
  

There are endless opportunities in rural America for entrepreneurs to start and grow successful businesses.  However, not everyone is going to have all the skills and experience necessary to sustain it.  Most of us need support in areas where we might be weak. Many times, entrepreneurs may have a great idea and the drive and determination to see it through but they may not have the resources or expertise to do what it takes to be successful.  They have the passion but they may need help to fill in the gap in their experience, and that brings us to our guests today. 

Darline Mabins and Duan Gavel are leaders of the Multicultural Business Association (MBA) of Springfield, Missouri.  MBA’s mission is to promote economic development and business opportunities through advocacy, networking, and capacity building for women, minority-owned businesses, and entrepreneurs. Darline is the Executive Director of the organization and Duan is the Second Vice President, in line to one day be President.  Both have a real passion for helping people and MBA does just that.  Listen in and learn about MBA and how they are working with over 100 small businesses and entrepreneurs in southwest Missouri to help them succeed in business and in life, and how they’re using a variety of marketing techniques to do it.  

Clean energy sources are increasingly popular in today’s society, and the mobile power industry is an area in which many are working to improve. In this episode of OUTdrive, Cliff visits with Chuck Justus, founder of Evergreen Mobile Power and Green2Go Rental Power, about innovation in the mobile power industry and strategically filling gaps in the marketplace.

Chuck has always been interested in mechanical and electrical engineering and gained experience with Fabick Power Systems, where he played a vital role in implementing large-scale power systems. During his time with the company, he recognized a need for cleaner alternatives for mobile power supply and founded Evergreen Mobile Power. He began developing innovative, environmentally friendly portable power systems and hasn’t looked back. Today, his two companies offer mobile power and lighting solutions to meet a variety of needs.

Tune in as Cliff and Chuck discuss eco-friendly alternatives to traditional power sources and the challenge of increasing brand awareness in a unique niche. They also discuss the effects of COVID-19 on the mobile power industry, the many applications for Evergreen Mobile Power and Green2Go Rental Power products and what the future of power looks like. Check it out!

What you'll learn: 

• What inspired Chuck to start his own company and create cleaner, more efficient power sources
• The importance of conducting market research and finding solutions to meet gaps in different industries
• More about the innovative products that Evergreen Mobile Power and Green2Go Rental Power offer customers today
• Insight into the trial and error process that Chuck has gone through while developing new products
• Creative ways to increase brand awareness and challenge the status quo
• The effects of COVID-19 on the mobile power industry and the exciting things in store for 2021
• A behind-the-scenes look at the history and family values that Chuck built his businesses upon
• More about new products and continuous innovation in the mobile power industry

The work ethic of rural Americans stretches beyond fields and businesses into art galleries and museums across the country. In this episode of OUTdrive, Cliff Callis visits with professional artist Doug Freed on his impact on the art culture in the Midwest. Doug is a profound artist, the former head of the State Fair Community College art department and founding director of the Daum Museum of Contemporary Art in Sedalia, Missouri.

Doug is represented by galleries in several U.S. cities, including New York City, Boston, Miami, Houston, St. Louis and Kansas City. Doug’s artwork is currently featured in six different Missouri museum collections throughout the state. His skillset has been commissioned by many corporations, including the Federal Reserve Bank in Kansas City, Emerson Electric and Sachs Properties. Proclamations from the Missouri Senate and House of Representatives have recognized him for his profound contributions to the cultural and artistic climate of the state.

Tune in to this episode as Doug takes listeners from his humble beginnings as an elementary art student in small-town Kansas to a solo exhibitor in New York City.

What you'll learn: 

• Doug’s influence on the robust arts culture of rural America
• Community acceptance of the contemporary art scene 
• Founding roots and history of the Daum Museum of Contemporary Art
• Inner workings of artist galleries and exhibitions 
• How the beauty and landscape of rural America influenced Doug’s artistic style 
• Advice for young artists looking to gain exposure in the Midwest

There is no shortage of beef producers in Central Missouri, but Brook and Larry White of White Angus Ranch are doing things a little different: raising grass-finished beef. Unlike “grass-fed” beef, “grass-finished” means corn and grain are never part of the animal’s diet,  resulting in a leaner product. In this episode of OUTdrive, Cliff sits down with the Whites to learn more about their business, passion for customer service, and commitment to consistent quality in both their product and their brand.

In 2010, Brooke and Larry White purchased a plot of land and moved their cattle from Nebraska to Missouri, formally establishing White Angus Ranch. After selling products exclusively to neighbors, in 2013 the Whites decided to make raising beef a full-time business and get involved with local markets. White Angus Ranch specializes in raising premium quality, Black Angus Cattle, for grass-fed and finished beef sales. The Whites are active vendors in the Sedalia Area Farmers’ Market, Camdenton Farmers’ Market, and the Pulaski County Farmers’ Market. In 2016 they launched their website and online presence to sell their products online, shipping beef across the country.  

Tune into this episode to hear the story behind White Angus Ranch and what you can do to help support local farmers, producers, and farmers’ market vendors in your community. 

What you’ll learn: 

• Background on the White family and the story behind White Angus Ranch and their grass-finished operation
• How they got involved with local farmers' markets and what it takes to be a consistent vendor
• The community, relationships, and partnerships the Whites have formed by being involved in farmers’ markets
• How the farmers’ markets themselves help market their products and business, primarily through social media
• Some of the other ways the Whites market their products and business outside of local markets and their emphasis on branding
• What sets the Whites apart from other beef producers in central Missouri
• The characteristics of rural America and the importance of supporting the lifestyle
• The short story of how the Whites became Boston Red Sox fans 

They say a dog is a man’s best friend, but for some individuals, their dog is a lifeline. Right here in rural America, we are privileged to have a nationally recognized organization and facility dedicated to raising, training, and placing service dogs with people in need. In this episode of OUTdrive, Cliff sits down with Kyle Cory-Yaeggi, Operations Director, and Laura Erganian, Fund Development Coordinator, from Retrieving Freedom, Inc. 

Retrieving Freedom is a non-profit organization with a mission to change lives through the training and placement of service dogs for veterans with disabilities and children with autism.

The organization operates out of two Midwest locations, Waverly, Iowa, and Sedalia, Missouri as an accredited member of Assistance Dogs International. Retrieving Freedom is recognized nationally for its unique training methods and exceptional quality of its 117 service dog placements.

What you’ll learn: 

• Kyle and Laura’s passion for the non-profit industry and how their career paths led them to Retrieving Freedom
• An in-depth overview of Retrieving Freedom, from their mission and their training program to their locations and placement processes
• Kyle and Laura’s respective responsibilities as Operations Director and Fund Development Coordinator
• Some of the marketing strategies Retrieving Freedom uses to communicate with different audiences
• How being located in rural America helps them better serve clients across the country
• Details on the summer volunteer opportunities and the annual public events Retrieving Freedom hosts in their communities
• What Kyle and Laura love about living in rural America and how they would characterize the Midwest

Out here in the country, there are a lot of exciting things happening. Every day, entrepreneurs, both young and old, are coming up with innovative ideas and turning them into some of the new products and services we experience in our lives. Many times, those folks need a little shot in the arm financially to either help them get their idea off the ground, grow it or scale it, and that brings us to our guest today. 

Neenah Jain is the Chief Financial Officer for Armory Square Ventures. Neenah is a lifelong Midwesterner who currently resides in Indianapolis and she brings a wealth of experience to our podcast, having moved back and forth between the business worlds of Dallas and New York and more rural communities like the one she grew up in. As a partner at ASV, Neenah is a leader on a team dedicated to backing mission-driven entrepreneurs who strive to transform traditional industries and uplift their communities. 

Listen in to learn what kind of companies and entrepreneurs venture capitalists are looking to partner with, how the process works, why a VC might be a better option than a traditional bank loan and how they help companies grow and someday sell.

Everyone starts somewhere. For those who are well into their career, that statement might take you back to your humble beginnings. For some taking the first steps in their career, like the guest in this episode, they are right in the middle of that somewhere. In this episode of OUTdrive, Cliff had the chance to sit down with a young man attacking the sales world armed with a sport coat and ambition. 

Jack Kempton is a licensed insurance agent for Country Financial in Kansas City. Although he has only been in his current role for a few months, Jack grew up in a family business environment that helped set him up for success. Jack studied Business at the University of Missouri which led to his first job in the insurance industry at Bankers Life in Columbia. A Sedalia native, Jack frequently visits the area for work and can be seen at community events or out on the golf course. 

Tune into this episode for a chance at a fresh perspective. Jack and Cliff discuss the challenges young professionals are facing today, refining sales and marketing processes and, of course, how it all ties into his rural American roots. 

What you’ll learn: 

• What it was like for Jack growing up in a family business environment.
• Jack’s current role at Country Financial and the range of services they offer to clients
• The difference between sales and marketing and assessing client needs. 
• Jack’s unorthodox path to the insurance industry
• What rural America means to Jack
• The current challenges Jack is facing as a young professional starting his career 
• Industry insight and refining processes.
• Jack’s heroes and mentors from the past and present. 

Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency.  After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital.  

Andrew offers a fascinating perspective on the importance of strategy in our campaigns and the significant role of influencer marketing in today's landscape. His military background parallels the core of what we do in marketing and his experiences in Iraq and Africa, along with his current role in training the next generation of military personnel, have equipped him with a unique skill set that translates seamlessly into the digital marketing sphere.

Join us today to delve into the complex world of digital marketing strategy.  

Ever wondered what goes into creating an unforgettable fair experience? Kari Mergen, the Marketing Director of the Missouri State Fair, has been at the helm for a decade, carefully balancing between tradition and innovation. Her meticulous organization and flexibility ensure that every year is better than the last for fairgoers. From overseeing marketing to managing special events, Kari's strategic approach keeps the fair relevant and exciting. 

Tune in to learn about the upcoming plans and innovative strategies for this year's 11-day event, August 8-18 in Sedalia.

Good marketing isn't just about crafting the perfect campaign—it's about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In rural communities, real stories and user-generated content often resonate more. This approach not only builds trust but also aligns with the practical nature of the agricultural sector.

Join us today to learn how to adapt your marketing approach to meet the unique needs and challenges of your audience, especially in niche markets.

Tourism is a powerful driver for local economies, and Sedalia is no exception. The Sedalia Convention & Visitors Bureau (CVB) is committed to showcasing our city’s unique offerings. Joining us today are Carolyn Crooker, Kyle Herrick and Rick Yeager from the Sedalia CVB to share insights on how attracting visitors year-round can significantly boost our community. Whether it’s hiking the Katy Trail, exploring local museums or enjoying seasonal events like the Missouri State Fair and others, there’s always something to do.

Tune in to get a taste of what makes Sedalia so special. Whether you’re a local resident or planning your next getaway, there’s something for everyone in this charming town. Visit the Sedalia CVB website for more information and start planning your trip today!

When it comes to creating content, the sports world is blazing the trail. High-quality videos and graphics on social media are a huge part of a program’s communication and marketing strategy, and other industries should be taking note. In this episode of OUTdrive, Cliff chats with Callis account executive and OUTdrive podcast manager, Ivy Reynolds, about her time working in college athletics, content creation, and effective media channels.

In her role as an account executive at Callis & Associates, Ivy works directly with clients to manage branding projects, develop marketing strategies and create content. She also manages and produces the OUTdrive podcast each week. Ivy previously served as a sports information director at Butler University in Indianapolis. She worked directly with several programs during her time with the athletic department and served as a media relations contact for the 2016 and 2021 NCAA March Madness Tournaments. An Ozark, Missouri native, Ivy earned a degree in Mass Communications from Lindenwood University and was a member of the Lions volleyball team. She then went on to earn a Master’s in Sports Management at Missouri State University while playing beach volleyball for the Bears.

Tune into this episode of OUTdrive for insight on the college sports industry, podcast management, and content creation. Whether you’re producing a podcast, creating social media posts, or generating website content, this episode is for you.

What you’ll learn: 

• Ivy’s background and journey to Callis through college athletics, as an athlete and staff member
• Communications strategies Butler athletics and the sports industry as a whole use to market programs and teams
• Insight on the new policy that allows student-athletes to make money off their name and likeness and the future of influencer marketing
• The challenges from transitioning from sports communications to marketing
• Ivy shares what she enjoys about her role as an account executive and what her typical day looks like
• What goes into producing a weekly podcast and some of the challenges podcast managers face
• Ivy’s advice to other young professionals who are stepping into their careers or making job changes

Brad Pollitt is a long-time rural Missourian who represents his neighbors and community as a Missouri State Representative for District 52, which includes parts of Johnson and Pettis counties. A rural American himself, Brad understands the needs of the communities and individuals he represents and leads with their best interests in mind.

Growing up in a small community, Brad was very involved in sports and credits his parents and coaches for pushing him to succeed. He wanted to continue the lasting impact his coaches had on him and pursued a career in education to become a coach and educator himself. For 34 years, Brad served in various roles including teacher, coach, principal, assistant superintendent and superintendent throughout the Sedalia 200 school district. When he retired from his career in education, he pursued a career in government. He was elected to his first two-year term as Missouri State Representative in November 2018 and continues to represent his community today. In addition to his legislative duties, Brad is the owner and operator of Rocher P. Cattle Company and can be found on the farm or with his family.

Join Cliff Callis and Brad Pollitt as they discuss what it’s like to represent the people of rural America, current legislation, family values and rural economic development and education. They also share some life lessons from rural America, including a strong work ethic and effective leadership strategies. Check it out!

What you'll learn: 

• An inside look at current legislation, including agriculture, education and rural community development
• Representing the people of rural America and what it looks like day-to-day for Brad
• The power of community and how Brad strives to represent his communities’ and neighbors’ best interests
• More about Brad’s experience growing up in rural America and the impact his parents, teachers and coaches had on his career in education
• The importance of family values and a strong work ethic and the role they play in rural communities
• How the COVID-19 pandemic affected legislation and what it means going forward
• An inside look at Brad’s life as a cattle farm owner and operator and what he loves most about it
• Life lessons to help you be an effective leader, friend, community member and family member

How do you know if your marketing campaign is working? Not all channels are created equally when it comes to reporting. Fortunately, digital marketing avenues such as Search Engine Marketing (SEM), offer the value of predictive analytics and effective reach. In the first episode of a two-part podcast series, I sit down with Steve Kroll, President of Granular, to discuss his lifelong exposure to and the power of online relevancy. 

Tune in to this podcast for a deeper understanding of why getting your SEO and SEM strategy on the right track is paramount for the success of your digital marketing campaigns and online presence. 

What you’ll learn: 

• Steve’s background growing up in Milwaukee, Wisconsin and where his passion for digital and online business started
• Details behind Steve’s first job as an intern with a digital marketing agency in the early 2000s
• How Steve’s family, support system, and early job exposure provided the perfect launch pad for his career
• An overview of Granular and the digital advertising space Steve’s team specializes in 
• The predictability of search engine marketing (SEM) and how important FAQs are in developing an SEM strategy
• Other things businesses can do to make Google reward their site with better placement on the search results page
• A deep dive into the impact of paid search on organic search

Nature is part of what makes rural Missouri so special, and few people know that as well as Tabitha Schmidt, this week’s guest on OUTdrive. As Executive Director and President of Powell Gardens, Tabitha gets to help showcase the beauty of nature year-round.

With a deep appreciation and passion for art and the outdoors, Tabitha loves sharing the history and experience of Powell Gardens with others. As Powell Gardens turns 33 this year, Tabitha continues to share the Powell family’s mission of embracing the Midwest’s spirit of place and share an appreciation for the importance of plants in our lives.

Tune in to this episode of OUTdrive as Cliff and Tabitha take a look at the hard work and planning that goes into maintaining and improving every aspect of the Gardens. They also discuss the importance of marketing, navigating the challenges of COVID-19 and plans for the future.

What you'll learn: 

• How Tabitha and the Powell Gardens team are embracing the Midwest’s spirit of place and sharing an appreciation for the importance of plans in our lives
• The importance of learning, challenging yourself and working as a team
• Strategic planning for the future and how the team is making plans a reality
• The three pillars of the Gardens: beautiful display, solid education and conservation
• How community feedback and involvement play a vital role in the future of the Gardens
• The effects of COVID-19 on the Gardens and how they are transitioning into 2021
• Opportunities to get involved and volunteer at the Gardens
• More on what’s new at the Gardens and what you can look forward to as 2021 continues

If you were told to plan an event that included entertainment, food and housing options for 350,000 guests, where would you start? For Kari Mergen, marketing director of the Missouri State Fair, this event planning process happens on a yearly basis. For the second episode in OUTdrive’s “Live from the Fair” series, Cliff Callis sat down with Kari to get an inside look at the strategy behind hosting the state’s largest agricultural expo.

Kari is in her seventh year as the marketing director, but her history with the fair goes back much further. As a Green Ridge native and lifetime fair-goer, Kari’s first job was as a State Fair Farm Bureau tram hostess. She went on to earn a degree in education from University of Central Missouri, starting her career as a high school English and journalism teacher at Green Ridge. Kari joined the team at the State Fair in 2008 as a public information specialist and worked the next six years in that role before her promotion to marketing director in 2014.

From housing livestock to booking concerts to creating engaging TikTok videos, hosting an event like the Missouri State Fair is a unique planning challenge. Tune into this episode of OUTdrive as Cliff and Kari discuss all the moving parts that help make the magic of the fair come to life.  

What you’ll learn: 

• Kari’s day-to-day responsibilities during the fair and the rest of the year

• Kari’s history working for the fair and her path to marketing director
• The impact of social media on marketing tactics and live coverage of the fair
• How the marketing staff handles challenges related to concerts and large-scale entertainment
• Insight on the Missouri State Fair internship program
• The extent of planning that goes into events within the 11-day fair
• Kari’s reflection on pivoting the 2020 fair, takeaways from 2021 and thoughts for 2022

In this episode of OUTdrive, Cliff discusses effectively managing the sales funnel and strategic planning in a quick solocast. With the business environment ever changing, you never know what can happen, meaning it’s more important than ever to remain open to new ideas and plan for the future. Listen in as Cliff shares insights into recognizing and effectively managing opportunities, nurturing relationships, strategic planning and tools you can implement to help your business achieve sustainable growth.

What you'll learn:

• Insights into the changing business landscape and the importance of remaining informed and aware
• Effectively managing the sales funnel and tips for engaging your audience at every stage in their journey
• The importance of strategic planning and insights you can apply to build an effective plan
• Cliff’s thoughts on ‘you never know’ and how it applies to every area of business, including employees, prospective clients, current clients and additional opportunities
• Tools to help you effectively build and nurture relationships, including marketing automation and strategic content
• Maintaining an open mind and positive outlook and the impacts it has on business
• The importance of remaining consistent and providing value to prospective clients, even when the future is uncertain

5… 4… 3… 2… 1… Happy New Year! We hope you had a safe and fun weekend celebrating the start of the new year. Now that 2023 is officially here, we thought it was the perfect time to take a look back at our top downloaded episodes from 2022. In this edition of OUTdrive, we revisit our top five most popular podcasts of the year. 

Join us as we countdown our most-listened-to episodes and uncover the takeaways they all have in common. 

What you’ll learn: 

• Details on OUTdrive’s top five podcasts of 2022
• Key takeaways and common themes from our top downloaded episodes

At Callis, we take pride in putting together a great marketing team to develop and execute the best insights and strategies for our clients. Part of that comes from finding people with all types of business-related backgrounds, like sales, finance, or communications. Darren Grove, one of our account executives, is a prime example of that philosophy. Darren brings years of sales experience and high-level business education to our team. In this episode, Cliff and Darren cover a lot of ground on what makes a great sales, business, and marketing professional.

What you’ll learn: 

• Darren’s rural American background, growing up in both Minnesota and Alaska, and how that exposure led him to pursue a degree in aeronautics
• Darren’s enjoyment of flying drones and some recent examples of where he has been able to utilize his aviation skills and knowledge
• The strategies and paradigm shifts Darren saw throughout the course of his sales career
• Why it’s important that marketers have a knowledge of business to be successful
• Darren’s experience in the medical sales arena and learning how to deliver your pitch to highly educated medical personnel 
• How Darren’s sales and B2B experience has transferred to marketing and insights from his entrepreneurial education
• Darren’s hobbies and interests outside of work and why he prefers the rural American lifestyle

Doug Fish, CEO of BTC Bank, is a true embodiment of rural American values and a visionary in community banking. From his humble beginnings on a small dairy farm to leading BTC Bank's expansion to 23 locations across Missouri and Iowa, his story is one of hard work and innovation. Imagine setting up mobile banks in shipping containers to reach the underserved – that's BTC Bank's level of commitment! This innovative approach is a testament to their dedication to serving people where they are, quite literally. But it’s not just about being physically present, it’s about embedding oneself into the fabric of the community for the long haul.

Listen in to our 200th episode to discover how technology, community involvement, and customer preferences are shaping the future of rural banking.

Small business owners have an inherent responsibility to be active and invested in their community. That’s especially true for OUTdrive guest John Kehde, who took his passion and civic duty to the highest commitment, serving and eventually leading the local government for the city of Sedalia. In this episode, John takes listeners back in time, giving a guided history of the city of Sedalia, Kehde’s Barbeque and his career span from the military to a restaurateur to a small-town mayor. 

John is a local business owner and most recently served as the mayor of Sedalia. He has lived in Sedalia since his parents moved here in 1947. After serving in the Vietnam War and living in Denmark during his stint in the military, John, and his wife Chelsea, returned to Sedalia. John took over the family restaurant, Dog N’ Suds, and rebranded it to Kehde’s Barbeque. Along with running a family business, John served as a city councilman early in his career, and in 2018, he was elected mayor of Sedalia, and recently retired from that role.  He is a Smith-Cotton High School alum and studied at the University of Missouri before going into the military.

Tune into this episode to hear all about his amazingly diverse life story and you’ll soon discover why every day is “the best day ever” for John. 

What you’ll learn: 

• John’s background and the origin story of Dog N’ Suds
• What it was like growing up in Sedalia back in the 1960’s
• John’s story of being drafted into the military, meeting his wife, Chelsea, and their experience living in Denmark during the Vietnam War
• How John made the necessary decision to transition the family restaurant to a barbeque joint after the fast-food chains came to town
• How the now-famous railcar came to be home at Kehde’s
• What attracted John to local government and ultimately serve on city council
• How John’s passion for his community and neighborhood prompted him to run for mayor some 30 years later
• The revitalization of Sedalia neighborhoods and what the city is doing to help clean up and revitalize areas of town

Lori Wightman leads a successful career in healthcare leadership, currently serving as CEO of Bothwell Regional Health Center. With over 18 years of experience as a hospital President and CEO, Lori understands the importance of hiring great people to build a strong team and the importance of strategic planning to achieve sustainable growth.

A passionate leader, Lori began her career working as a registered nurse before receiving her master’s degree in health administration. She later served as Deputy Director of the Department of Human Services for the state of North Dakota before reentering healthcare leadership and stepping into her current position. When she is not at Bothwell, Lori can be found at many events throughout the Sedalia and Pettis County community or home with her husband and two dogs.

Hear Lori’s and Cliff’s thoughts on building a strong team and strategic decision making for sustainable growth. They visit about the importance of hiring good people, strategic planning through scenario planning and some great life-guiding principles that can be applied in any business.

Listen to this episode of OUTdrive now!

What you'll learn: 

• The unique dynamic of healthcare in rural America
• More about the technology and innovation available in rural American healthcare and what’s coming next
• How community hospitals differ from urban hospitals and how characteristics of the rural American audience contribute to providing exceptional care
• The value of hiring stars and getting out of the way
• How to be a steady hand on the wheel during uncertain times
• Scenario planning to create a strategic plan for your organization
• Learning from your company’s history and those who came before you
• Why what you do is just as important or more important than what you say
• The importance of remaining vigilant and continuously adapting to changes
• Inspiring life-guiding principles that can be applied in any business

The Missouri State Fairgrounds is known primarily for the State Fair which is held every year around the middle of August.  What you may not know though is there are events there year-round. From rodeos, quinceañeras and weddings, to picnics, concerts, camping, and livestock shows,  the Missouri State Fairgrounds has events that spark interest in individuals from all over rural America. Across the 396 acres of the fairgrounds’ property, 20 different venues are available to rent for an event.  The person to call to arrange these events is our guest today.

Steven Sims, the Missouri State Fair Off Season Events and Concessions Manager, is joining us to discuss the year-round use of fairgrounds, the process of booking concessions, and his passion for putting on events for rural Americans.

What you’ll learn: 

• Steven Sim’s background, hometown, education, and family

• Steven Sims discusses what he enjoyed most about going to Missouri Valley College

• Steven Sim’s role at the Missouri State Fairgrounds and what he appreciates most about his position

• The architecture of the historical buildings and how many buildings on the property are used for events at the Missouri State Fairgrounds 

• Steven’s insight on working with several vendors for a variety of events and his favorite history and traditions at the Missouri State Fair 

• Marketing strategies Steven is utilizing to inform people about the events that are happening at the fairgrounds.

• Steven discusses what sets the fairgrounds apart from other venues in the area.

Dr. Joanna Anderson leads a successful career in higher education, specializing in serving community colleges through her passion for students and strong leadership skills. She is currently the president of State Fair Community College, leading students and faculty to success within a 14-county service area in central Missouri.

Dr. Anderson is a passionate educator and lover of the rural American way of life. Born and raised in northern Missouri, she received a bachelor’s degree in Agricultural Journalism from the University of Missouri and began her career working in radio journalism. She later got a degree to teach English and journalism before entering higher education at Trenton Junior College, now North Central Missouri College.

Throughout her life, she has worked at several colleges while remaining true to her rural Missouri roots. When she is not on campus, she can be found on the family farm, reconnecting to her childhood roots of growing up on a dairy farm.

Hear Dr. Anderson and Cliff’s thoughts on rural American core values that shape how this audience works, acts and lives. They dive into the importance of understanding your community, partnering with other organizations for sustainable growth, meeting the needs of your audience and adapting to changes as they happen.

Listen to this episode of OUTdrive now!

Listen to this episode of OUTdrive now!

• What you’ll learn:
  Insight into rural American core values that drive how this audience works, acts and lives
• The value of developing an understanding of your organization’s community, what makes it unique and identifying opportunities for strategic partnerships
• How technology and access to affordable technology education contribute to a strong workforce.
• The value of building an efficient and effective team
  The importance of listening to your people and supporting them to grow and improve
• Unique opportunities that rural America provides to be involved and make a difference
• The importance of learning through new opportunities
• Continued education and how learning something new, at any age, can be exciting and beneficial for personal and professional development
• The value that community colleges provide to students and communities

Abby Carere is an accomplished professional with a breadth of knowledge and experience in communication technology. Currently Vice President of Sales and Marketing for Conexon, Abby leads the company’s client acquisition strategy and serves as a vital resource for Conexon’s electric cooperative clients to efficiently and effectively deploy fiber-optic broadband to rural communities.

A Kentucky native, Abby received her undergraduate degree from the University of Kentucky, where she majored in marketing. An interest in healthcare device sales led her to begin a career in direct business-to-business telecom sales, where she quickly stepped into leadership roles and continued to prove herself a powerful leader. Abby later discovered a passion for rural cooperatives and communities, partnering with them to efficiently deploy broadband in her current position at Conexon.

Hear more from Abby and Cliff on providing easily accessible resources for clients for optimal results, efficiently recognizing and meeting the needs of key audiences and building sustainable partnerships. They also discuss the importance of broadband availability to connect rural American communities, unique characteristics of the rural lifestyle and more.

Listen to this episode of OUTdrive now!

What you’ll learn:

• The unique approach of building centralized resources for clients to deliver quality content while streamlining processes and increasing efficiency
• Recognizing opportunities to meet additional customer needs and delivering an effective solution
• Insights into how Abby works with electric cooperatives to deploy fiber-optic broadband to rural communities
• How digital and telecommunication technologies continue to evolve
• More about the rural way of life and how Abby discovered her passion for connecting families and communities through telecommunications
• Establishing yourself as a trusted resource and advisor for clients
• The importance of a team mentality and working together to serve clients in all industries
• Guiding clients through opportunities in unknown territories
• Delivering quality services and strategic communications for individuals of all geographic locations to provide equal opportunities

Over the past few years, it has become faster, better and easier to collect data on practically anything.  Technology tools like artificial intelligence and predictive analytics are driving this capability and we don’t see it slowing down anytime soon. But as more and more data is collected, the question becomes, what do you do with it and how do you use it. Many companies just don’t have the resources or expertise to collect it, manage it, analyze it or visualize it. However, there are companies and people out there who are doing amazing things with data and you’re going to hear about that in our episode today. 

Jim Barker is the Chief Revenue Officer for Live Earth, a real-time data visualization and data streaming platform.  Listen in as we discuss the evolution of technology and the internet, some of the really cool things Live Earth is doing with technology, data and visualization that affect real lives, how the discovery process can unearth amazing ideas, how artificial intelligence (AI) is being utilized, and more. 

There is no denying that healthcare is complex. Terminology, technology, and insurance just scratch the surface of understanding the system. This impacts the way hospitals and healthcare systems communicate with stakeholders, from the messaging they use to the media platform they use to get it out there. In this episode, Missouri Hospital Association CEO Jon Doolittle and I discuss successful communications strategies, approaches to recruitment challenges, and the intangible benefits rural healthcare systems provide in their communities.

Despite the complexity of the industry, marketers are tasked with sharing their stories in a clear, simple, and compelling way. Tune into this episode to learn how MHA is helping hospitals approach communication plans for their communities, patients, and employees. 

What you’ll learn: 

• Jon’s rural American background and career journey to his current role with the Missouri Hospital Association (MHA)
• Details on some of the major initiatives happening at the Missouri Hospital Association
• The similar challenges that urban and rural hospitals are currently facing
• The “intangibles” that hospitals provide to the communities they serve
• Impactful communication strategies Jon is seeing in healthcare and what MHA is doing from a marketing standpoint to communicate with members
• Jon’s perspective on the use of social media for healthcare organizations
• Strategies hospitals are using to attract healthcare workers into the industry
• What Jon values in rural American communities

Nip Neidert has built a lifelong career in the agriculture communications and advertising industry. A Jefferson City, Missouri native, Nip earned his degree in Fine Arts with an emphasis on Commercial Art from Lincoln University. He started his career as a Sales Representative for Data Comm before finding his way into the radio advertising industry. He is a military veteran, having served in the Missouri Army National Guard, and he has been involved in numerous state and national farm and agriculture boards.

Early in his career, Nip served as the Director of Ag Sales and Partner at Learfield Communications, a fast-growing radio network that has since grown into a giant in sports and agriculture programming. Nip was a part of the team when the business was first taking off and helped set the stage for where it is today.

He eventually started his own advertising company, Neidert Associates. His son Andy joined the team and together they built a very successful company, representing a variety of ag magazines to brands all over the country. Nip has always valued a positive attitude and strong work ethic and has exemplified that throughout his career. He views work as an opportunity to grow personally and professionally and loves the unique challenges each day provides.

Hear more from Cliff and Nip about the importance of creating a personal brand, marketing to rural America and the value of a positive attitude and strong work ethic. Listen to the latest episode of OUTdrive now!

What you’ll learn:

• The power of a positive attitude
• How Nip built a successful, yet unexpected, career in agriculture communications
• Tips for why and how to become regarded as an expert in your field
• The importance of selling yourself and creating a personal brand
• The value of a strong work ethic and taking pride in your work
• The power and importance of social media to create a personal relationship with your audience
• What rural America means to Nip and how it is changing in his eyes

Dan Cassidy leads a successful career in agricultural policy, currently serving as Chief Administrative Officer of the Missouri Farm Bureau Federation and Affiliated Companies. A passionate advocate for Missouri farmers, Dan also coordinates Farm Bureau’s legislative and political action programs and serves as a lobbyist for the farm organization at the state and national levels. He truly lives and loves the rural American way of life and works to improve the agricultural industry for everyone.

A New Mexico native that grew up in the rodeo world, Dan has had a lifelong interest in agriculture. He has held several positions in the agricultural and legislative arenas, with previous positions including; Director of National Legislative Programs for the Missouri Farm Bureau Federation; Deputy Director of the Missouri Department of Agriculture; and Legislative Assistant for Agriculture with U.S. Senator Christopher “Kit” Bond. He holds a Bachelor of Science degree in Agricultural Economics from New Mexico State University as well as a Masters degree in Agricultural Economics and a Ph.D in Natural Resource Policy from the University of Missouri-Columbia.

When he is not working to improve agriculture in the U.S. and on behalf of Missouri farmers, Dan enjoys the rural lifestyle. He and his wife Linda live on a farm in Callaway County and have three daughters and are proud grandparents.

Hear Dan’s and Cliff’s thoughts on the importance of building a strong marketing mix, meeting your audience where they are through integrated marketing and having a little fun along the way.

Listen to this episode of OUTdrive now!

What you'll learn:

• Why a strong marketing mix is important in communications to a diverse rural American audience
• How to reach your audience through a variety of channels and integrated marketing to meet them where they are
• The unique dynamic of advocating for rural Missouri and rural America at a national level
• The value of experimenting with new strategies and tactics to make an impact
• How doing what it takes for however long it takes can lead to measurable success
• More about the role communications play in agriculture and rural America
• Insights into the rural American lifestyle and rural American core values
• The importance of listening to your audience for continuous improvement
• Balancing a strong work ethic to drive results and having some fun along the way
• Little known facts about the Farm Bureau Federation and its history
  

The Katy Trail State Park is the longest developed rail-trail in the country, spanning 240 miles between Clinton and Machens with 26 trailheads and four fully restored railroad depots along the way. Whether you are a bicyclist, walker, equestrian, nature lover or history buff, the trail offers opportunities for recreation, a place to enjoy nature and an avenue to discover the past.

After spending nearly her whole adult life around the Katy Trail, Kim Henderson saw an opportunity to bring more tourism to the small trail town of Windsor by building a cabin rental business. 

Kim is the owner and operator of Kim’s Cabins. Located right on the Katy Trail, her business offers a tranquil escape with several recreational options for visitors. Before owning her own business, Kim spent several years at First Community Bank, now Equity Bank. She also served as the City Administrator of the City of Windsor until 2018 when she took her rental business full time. Kim gets to experience farm life on a daily basis and has gained quite the social media following by sharing photos of the nature and wildlife on her land. 

Katy Trail State Park attracts people of all ages and interests. Tune in to hear how Kim’s Cabins put Windsor on the map as a must-stay destination for those making the state-wide trek on the trail or those just looking for a weekend getaway. 

What you’ll learn: 

• Kim’s background growing up in St. Charles, Missouri, moving to Wyoming to work in hospitality and then eventually settling in Windsor, Missouri
• The inspiration behind Kim’s Cabins and the need it fills for those traveling through Missouri, especially by trail
• How people can get ahold of Kim, book her cabin and follow her on social media
• What it takes to run a rental business and how important it is for small business owners to make personal connections
• The ways people find and review Kim’s business online through Google, community sites and social media
• Why more and more people are leaving cities for smaller communities and what trail towns have to offer those who are wanting to “getaway”
• What rural America means to Kim and the impact of Midwest hospitality she sees amongst trail people

While it may seem like the world of advertising is all headed toward the Metaverse, there is still value in traditional marketing. Radio, television, and newspaper, combined with digital components, can make an impact. In this episode of OUTdrive, Cliff sits down with Aric Bremer to discuss how businesses can use a multichannel approach to reach their goals and objectives. 

Aric is a sales manager at Zimmer Radio and Marketing Group, where he works with numerous local businesses to put together comprehensive marketing plans that bring a positive return on their investments. Aric has been a radio personality with Clear 99 in Columbia, Missouri for over 20 years and still hosts the weekly Afternoon Drive show spot. Aric is also the voice of Mizzou Arena as the public address announcer for the Missouri Tigers men's basketball and Mizzou volleyball teams. Aric got his start in radio at KDRO in Sedalia when he was just 15 years old. He went on to earn a degree in communication from the University of Missouri.

Tune into this episode of OUTdrive to hear Aric’s tactical team approach to client marketing plans, how he became the voice of Mizzou Arena, and details behind starting “Blended, Blessed, & Always a Mess,” a podcast hosted by him and his wife, Angie. 

What you’ll learn: 

• Aric’s background growing up in Sedalia, Missouri, and his journey to working in radio
• Aric’s experience as the voice of Mizzou men’s basketball and volleyball
• What goes into Aric’s role as sales manager at Zimmer Radio Marketing Group, which includes digital marketing and on-air work
• The story of Aric’s blended family and how he and his wife decided to start the “Blended, Blessed, & Always a Mess” Podcast 
• Marketing strategies Aric is seeing that are working well for his clients
• How Aric entered into the voice-over industry, working for regional, national, and even international companies
• Updates on the Mizzou basketball program and the 2022 Cardinal baseball season
• What Aric enjoys about living in rural America and why he loves the opportunity to come home to Sedalia

Today is the second part of our two part series about economic development in Missouri, with our guest, Subash Alias, CEO of the Missouri Partnership.  As you recall from last week’s podcast, the Missouri Partnership is a public-private economic development organization that helps attract new business to Missouri. 

Many people are really unaware about what economic development is and how important it is in attracting new jobs and capital investments and I’m pleased we were able to share the Missouri Partnership’s role in this endeavor. One of the things we discussed in this week’s conversation with Subash is how surprised people are with the diversity of our state’s economy, how many high profile businesses there are here, how low our taxes and cost of living are and what a high quality of life we enjoy. They are also impressed with the technology we are utilizing across the state in every industry and particularly in animal science, plant science and agriculture in general.  We also have a great discussion on the approach the Missouri Partnership is taking with marketing the state’s abundant assets and amenities to prospective businesses and site selection consultants.  Listen in to truly one of our best episodes to date. 

The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director of Marketing at Next Net Media, discusses the integration of AI in marketing strategies. While some are apprehensive about these changes, Rachel views them as opportunities for growth and innovation. She highlights that AI can enhance data analysis and customer insights, allowing marketers to focus more on storytelling and build genuine connections with their audience. 

Tune in to learn more about current digital media trends and how to help your brand stand out in a crowded marketplace.

Today’s market is lacking in what consumers crave most: authenticity. However, a recent surge in agritourism has many Missouri farmers opening their gates for visitors to buy locally sourced products, support small businesses, learn about agriculture firsthand and enjoy a family-friendly outing. It really doesn’t get more authentic than that. In this episode, Missouri State Fair Foundation executive director, Lorin Fahrmeier, discusses personal connections and how brands can reach rural American audiences. Tune in for a deep dive into Missouri farming and agriculture - as a business and lifestyle. 

What you’ll learn: 

• Lorin’s background growing up as an in-town farm kid in Marshall, Missouri and her career path to executive director of the Missouri State Fair Foundation
• Details on the Missouri State Fair Foundation and the support it provides to the fair
• Lorin’s takeaways from her first Fair as the executive director of the Foundation
• Lorin’s description of farm life and why she thinks farmers have to be “serial entrepreneurs” 
• Details on Fahrmeier Farms U-Pick, produce market and winery
• The need for marketing strategy to address consumer assumptions and emotions
• Marketing trends in agriculture and the heightened interest in agriculture-related activities

Nicholas Harrison, a Canadian-born author, actor, and self-proclaimed Jedi, has led an extraordinary life that intertwines with the world of entertainment and creativity. With a Ph.D. in film and theater history, Nick's career spans 35 years, covering various roles from a fight director and stunt performer to a morning radio personality and corporate entertainer. His small-town, blue-collar upbringing, where entertainment served as a vital escape and joy, has deeply influenced his passion for the industry. His stories and wisdom, accumulated from a lifetime of diverse experiences, reflect his dedication to his craft and the entertainment world.

Nick's approach to marketing and content creation is rooted in authenticity and the power of human connections. His ability to create enchanting characters and experiences, honed through delighting guests at Disneyland and corporate events, offers valuable lessons for marketing beyond the entertainment sector. Tune in to learn more about the art of crafting stories that resonate. 

Out here in rural America, as well as in cities, many churches are struggling to stay relevant and meet the needs of its members and society. For most churches, bouncing back from the effects of the pandemic has been challenging, as people have gotten out of the habit, lost interest or simply found other things to do. However, some churches have not only survived but thrived thanks to good leadership, a vision, strong communications and the grace of God. 

Listen in to our interview with Chris Guffey, the pastor at Cornerstone Baptist Church in Pettis County, Missouri, as he shares his perspective on serving the Lord, his congregation and his community. Chris is a mentor to many, with a focus on youth, and he has built a dynamic church by leading by example and using innovative marketing tools to help tell their story. There are takeaways galore for anyone working in the marketing space or for those of us dealing with the challenges of life today.

OUTdrive has been airing each week for over a year now with this being the 61st episode. In every episode, I ask guests to share something they think others would find interesting or beneficial, and their responses are always insightful. In this episode, I chose to revisit each episode and share the quotes through a solocast.

One of my favorite parts of OUTdrive is meeting with different individuals and hearing their unique stories. Every episode is different, and every featured quote is as well. Whether it is personal or professional advice or a guiding principle they live by, I enjoy learning from others’ points of view and I hope you do as well.

Join me as I share the featured quotes from the first year of OUTdrive episodes and revisit each guest’s story along the way.

It's not every day you meet someone who has built their career from the ground up. Jason Moore's rise from a homebuilder to carpenter at the Missouri State Fairgrounds to Missouri State Fair director is a testament to his dedication, hard work, and passion. His journey began with hands-on work, which laid the foundation for his deep understanding of the fair's operations. From there, he was promoted to facilities manager where he further honed his skills. Now serving as director, he’s ambitiously leading the fair into new territory. Jason is a real people person and has a vision for where he sees the fair going, and he’s dreaming big.

Tune in to hear about the intricate planning required to create lasting memories for thousands of fairgoers, the projects going on right now on the fairgrounds, and the vision for the Missouri State Fair of the future. And make plans to attend the fair happening August 8-18 for 11 days of Summer’s Best Story.

Sometimes, you really never know what you’re getting into when you jump into a business opportunity, or where it might take you. For our guest today, opportunities have taken him all over the world, and then some.

Paul Ruppert is an international strategy consultant with a specialty in mobile telecommunications, working primarily with private equity firms and enterprise level organizations. With a background in product development, strategic partnerships, and global operations, Paul has been on the leading edge of marketing and technology throughout his career. He also has a unique connection to rural America and advises our audience to be bold as they move through life and work. Listen in for a really interesting conversation about business, technology, politics and life in the first of a two-part series.

Busy people know how to get things done and our guest today is one busy woman working in agriculture. As a wife, mother, farmer and director of the Missouri Department of Agriculture, Chris Chinn is leading the way in the state’s largest industry. Most people would be amazed at the number of initiatives the department has going at any one time and this time of year, it gets even busier as the Missouri State Fair expands from about 25 people to over 900 to greet and serve fairgoers. Chris and her family have been involved in agriculture her entire life and she sets a shining example as an advocate for farmers and ranchers around the state, not to mention all the other things she has on her plate. 

Listen in to get familiar with the Department of Agriculture and its programs, some of the challenges faced by farmers today, how Chris appreciates the family feel of the ag industry and some of the innovative ways the state is telling the story.

When it comes to firearms, accuracy is everything, and to hit your target many times, you’ll want a good set of optics. The same can be said about business. To reach a consumer, you need a marketing team with sights accurately set on your target audience. In this episode of OUTdrive, Cliff sits down with global marketing executive Chuck Wahr to find out what strategies companies, big and small, can use to hit their mark.. 

Chuck is formerly the Global Vice President of Sales and Marketing at Trijicon, a manufacturer of optics for firearms. Chuck’s successful career also includes past leadership roles in several well known consumer brand companies including Black & Decker/Dewalt, Newell-Rubbermaid & Overhead Door. Wahr earned his MBA from Rensselaer Polytechnic Institute and graduated with a Bachelor of Science degree from the University of Oregon. Additionally, Chuck proudly served in the US Army Infantry Division from 1987 to 1991 and completed his career as a Staff Sergeant following Operation Desert Storm. We thank him for his service. As a native American growing up in Western Michigan, Chuck became an avid hunter, trapper and fisherman, and is still a passionate outdoorsman today.

Tune in to this episode of OUTdrive to get powerful perspective from an expert in the marketing field. Chuck talks Cliff through some of his past initiatives and his insight on trends he is noticing in the industry today.

What you’ll learn: 

• The difference in marketing management, tactics, and resources between large organizations and smaller companies.

• What businesses are looking for in a marketing partner and how to fulfill that role.
• Chuck’s business and life lessons from a career in marketing, including the importance of branding yourself. 
• Trends Chuck is seeing in the marketing world in the midst of his current job search.
• Perspective on how marketers should be “change agents” for their business partners.
• Effective marketing tools in the industry and insight on the use of content marketing. 
• An overview of Chuck’s current lifestyle in Muskegon, Michigan and his views of rural America through a marketing lens.

The long-term success of a business hinges on loyalty. Every day, companies are competing for brand loyalty, customer loyalty, and employee loyalty. This might be most evident in the car industry. Purchases are few and far between and a customer usually has their mind made up before they walk in the door. Building loyalty grows from the inside out, and today’s guests, Kyle and Kelsey Weymuth, experienced this firsthand growing up in a family-owned business that now boasts over 100 years of service to Central Missouri. 

Through a family work culture, community involvement, and strategic marketing, W-K has hit the loyalty trifecta. Tune into this episode to hear how the Weymuth family has stayed up with trends, technology, and the ever-evolving world of consumer buying habits. 

What you’ll learn: 

• Kyle and Kelsey’s background growing up in the family business and the different paths they took that led to running W-K
• An overview of the car business and the different types of departments within W-K
• How Kyle and Kelsey divide up their daily responsibilities and how their long-time employees keep things running smoothly
• Details on the organic growth of W-K, the benefits of owning dealerships with different brands, and how the industry is moving toward the direction of consolidation
• The current challenges and trends in the automotive industry
• How W-K positions themselves in front of a rural audience, including details behind W-K’s new video podcast series, wkburnouts.com
• What Kyle and Kelsey love about living in rural America

Missouri’s pig farmers really know how to bring home the bacon - literally. According to the Missouri Department of Agriculture, in 2016, agriculture, forestry and related industries contributed $88.4 billion of the state’s economy. Pork production alone had about a $1 billion impact on Missouri’s bottom line. For this episode of OUTdrive, Cliff sat down with Don Nikodim, Executive Director of the Missouri Pork Producers Association, to dive into the meat of this industry. 

In his nearly 40 years at MPPA, Don has helped expand pork promotion, education and public policy efforts in Missouri. Earlier this year, Don won the Paulson-Whitmore State Executive Award, which recognizes the outstanding leadership and commitment of state pork organization executives. Don has been connected to the pork industry his whole life. Originally from El Dorado Springs, Missouri, he grew up on a diversified farm that included a 30-head sow herd. He went on to earn a degree from the University of Missouri in Agriculture, specializing in Animal Science, Ag Economics and Education. Don had a short stint with the Poland China Swine Record Association and spent a few years teaching high school agriculture classes before starting his role at Missouri Pork in 1983.

Tune into this episode to find out what goes into making Missouri the 7th highest-pork producing state in the nation. 

What you’ll learn: 

• Don’s background growing up on a diversified farm in El Dorado Springs and how it led to pursuing a career in the pork industry
• How the pork industry plays into Missouri’s main economic driver, agriculture
• The role that Missouri Pork plays in the Missouri State Fair
• The types of research Missouri Pork does to better understand the pork consumer
• The initiatives Don has been involved with over the years that had the most impact
• Don’s day-to-day responsibilities as Executive Director and how it varies
• What it’s like working with the people of rural America on a daily basis
• The innovation, trends, and refined production processes in the agriculture industry

Karri Wilson's story is deeply rooted in the agricultural lifestyle of rural America. Growing up on a farm near the Missouri State Fairgrounds in Sedalia, Karri developed a love for horses and a strong work ethic that has shaped her personal and professional life. Her background in social work and her transition to the role of Executive Director of the Missouri State Fair Foundation highlight her commitment to community involvement and agricultural education.

Listen in to hear about Karri’s passion for the Missouri State Fair and her dedication to the Foundation's mission of promoting agricultural education, community engagement, and youth development in rural America.

Growing up on a farm teaches the value of community and caring—not just for the land and animals, but for the people around us. Dr. Misty Todd grew up on a farm in northeast Missouri, where she learned the values of diligence, community service, and caring for others, which later propelled her toward a career in family medicine. Her journey led her to the Bothwell Cole Camp Clinic and the Bothwell University of Missouri Rural Family Residency program, which she leads for Bothwell.

Dr. Todd plays a pivotal role in training new physicians through this innovative program, a partnership with the University of Missouri aimed at combating the shortage of rural physicians. Bothwell's teaching hospital environment provides residents with a rich learning experience, while Dr. Todd and her colleagues strive to create a supportive community that encourages young doctors to establish their practices locally.

Listen in to learn more about the crucial impact of rural medicine on national health care and Bothwell's commitment to nurturing a new generation of family physicians in the heart of rural America.

James Greer is committed to providing quality products and services in the oil and gas industry. As Senior Vice President of Supply and Transportation for MFA Oil Company, James helps to fuels rural America by leading the company’s supply department, including refinery output and propane procurement, as well as mergers and acquisitions.

James became familiar with the oil and gas industry at an early age, learning from his father and grandfather who worked in the industry. Interested in both business and agriculture, he attended Oklahoma State University where he studied agricultural economics. Introduced to MFA Oil through his grandfather, James joined the company as a training agent shortly after graduation. Throughout his career, he’s held several leadership positions within the company, including Western Region Vice President and Vice President of Supply and Government affairs. In addition to his role with MFA Oil, James serves on industry boards including Missouri Propane Research and Education Council (MOPERC) and Missouri Petroleum Marketers and Convenience Store Association (MPCA).

Hear more from James and Cliff on career longevity, what it takes to keep rural America running smoothly and how life has changed in rural communities. They also discuss what’s ahead for energy infrastructure and how rural businesses and communities must blend old school values and new technology together to keep moving forward. Check it out!

What you'll learn:

• An inside look at what it takes to keep rural America running smoothly
• How to navigate challenges throughout your career and tips for career longevity
• Insight into legislation that James and MFA Oil have a vested interest in and what’s ahead for energy infrastructure
• The importance of quality products and services and the power of a personal recommendation
• Insight into how rural American communities and businesses can find success by combining old school values with new technology
• More about how rural America is changing and some creative incentives to continue to grow and develop communities
• The importance of always wanting to learn and gain additional knowledge
• Perseverance, integrity and other rural American core values that James lives by
  

Jessica Craig has led a successful career in economic development and business growth across the state of Missouri. Currently serving as Executive Director of Economic Development Sedalia-Pettis County, Jessica builds relationships with businesses in all industries to actualize development and expansion in the community. During her time with Sedalia-Pettis County, Jessica has worked to recruit new manufacturers, as well as retain existing ones.

Jessica received her bachelor's degree in accounting and finance from Missouri Valley College before beginning her career as a mutual fund accountant in the Kansas City market. She later transitioned into the role of Business and Industry Development Manager for the Missouri Department of Economic Development and later returned to her hometown of Sedalia, where she serves in her current position. A lover of the rural American way of life, Jessica is a mother of three, cattle farmer and is a member of her local school board.

Hear Jessica’s and Cliff’s thoughts on communicating your value proposition, building relationships by understanding others’ point of view, reducing risks for potential partners and being a trusted resource for information.

Listen to this episode of OUTdrive now!

What you'll learn: 

• The importance of understanding and communicating your value proposition
• Building relationships with others through understanding their point of view
• Applying the concept of ‘prepared teams win’ in every industry
• Achieving community and business growth by strategic planning and determination
• Capitalizing on unexpected opportunities no matter the season
• Establishing your organization as a trusted source of information
• How Jessica works to improve her community in a variety of ways
• Benefits that rural America provides to those who live and work here
  

Matt Boatright leads a successful career as Sedalia/Pettis County Market President for Wood & Huston Bank. With a unique set of qualifications and a vast and diverse career in government, farming and now as a trusted financial advisor, Matt has an appreciation for the rural American lifestyle and the people who make it so desirable. Matt knows how to create an ideal customer experience, and he does so daily, through his leadership and passion for helping others.

Born and raised in rural Missouri, Matt understands the lifestyle and values of his customers, as he is their neighbor and trusted friend. In addition to his current position with Wood & Huston, Matt has lifelong passion for agriculture, growing up on his family farm which he now operates with his wife. He received his bachelor’s degree in agriculture from the University of Missouri - Columbia before attending the University of Wisconsin - Madison Graduate School of Banking. Before stepping into his current position, Matt served in several positions within the Missouri state government. When he isn’t delivering an excellent customer experience at Wood & Huston Bank, Matt spends his time on the family farm

Matt is passionate about providing an exceptional customer experience and focusing on personal connections in everything he does. From start to finish, everything Matt does is with a smile.

Hear more from Matt and Cliff on these topics and more, including special considerations for navigating COVID-19 in the financial industry and the value and benefits of treating your customers as friends and neighbors.

Listen to this episode of OUTdrive now!

What you’ll learn:

• The importance of providing an exceptional customer experience from start to finish
• Understanding your audience’s preferred methods of communication and interaction
• Establishing yourself as a trusted advisor to your audience
• Insight into COVID implications and what it means for the financial and customer service industries
• Adapting methods of communication to meet your audience where they are
• Recognizing new opportunities and stepping out of your comfort zone to take advantage of them
• The art of learning how to lose gracefully and the lessons that evolve from it
• Investing in your community to actualize sustainable growth
• Rural American core values including faith, family and farming that drive Matt’s life
• Conducting business with a smile each and every day

Sometimes, the best investment is in the next generation. Seasoned entrepreneur Wayne Swisher collaborated with his wife Kelly to create Waymaker, a platform to connect retiring business owners with young, aspiring entrepreneurs. Together, they encourage every individual to stay active in business and community life, regardless of age, and help young people transition into new careers as business owners. For them, it’s all about ensuring a legacy of reliability, work ethic and invaluable life lessons.

Tune in to hear Wayne’s full story and learn about the power of mentorship, adapting to market changes and staying true to your roots.

Attorney Chris Spangler could have built a law practice anywhere, but he chose to establish his career in the heart of rural America. A Missouri native and graduate of the University of Missouri, Chris returned to central Missouri after attending law school in Kansas City. Today, he co-leads the law firm, Spangler Ward, with his partner, Laurie Ward.

Chris has also brought his son, Cale, into the firm, reflecting his commitment to a family-first lifestyle—with friends as a close second. Beyond the firm, he owns a row crop farm, staying deeply connected to his agricultural roots. Join us as Chris reflects on his journey from radio to law, his passion for serving the community and the values that guide his life and career.

The idea of fundraising has often been reduced to door-to-door sales of cookies and coupon books. But for non-profit organizations, raising funds is crucial to providing community services and requires gifts larger than the cost of a popcorn tin. In this episode of OUTdrive, Cliff sits down with Karin Cox, an expert in the field of fundraising. Karin outlines what it takes to run a successful gift campaign and explains how her job is less about asking for money and more about expressing a need. 

Karin is the president and co-founder of Hartsook, a fundraising organization that helps nonprofits “unleash the power of philanthropy” through creative counsel. She specializes in drawing out the fundraising potential of companies and has helped Hartsook clients raise hundreds of millions of dollars through customized, research-based guidance. As an established author and entrepreneur with a background in non-profit work, Karin’s professional portfolio includes notable organizations, such as, Ohio State University, American Red Cross, and Boy Scouts of America. Originally from Texas, Karin attended Wichita State University in Kansas, earning an MFA in Creative Writing. 

Though Hartsook’s reach extends to international borders, the integrity of the company was built around Karin’s rural American values. Tune in to this episode to gain insight and perspective from a passionate industry leader. 

What you’ll learn: 

• How Karin starting working in fundraising and a look into her background in non-profits
• The details behind how Karin co-founded her company, Hartsook, and insight into the organization’s core values and successful business growth
• What makes a good fundraising campaign, with an emphasis on harnessing the power of new virtual trends and remaining authentic.
• How relationships with a client work and the trust required for a business or organization to run a major gift campaign
• The importance, and freedom, of recognizing that your business may not be for everyone and turning your focus to those who see the value in your work.
• Karin’s experience of writing her book and advice for someone wanting to write a book
• Hartsook’s philosophy on the power of philanthropy and having the appropriate approach to fundraising

“Business is not about business, it’s about people.” Those who have stayed loyal to a company based on their customer service know this to be true. In this episode of OUTdrive, Cliff reconnects with an old friend and former business partner Bob Wolf to discuss building trusting relationships. Raised in an entrepreneurial environment, Bob developed a strong worth ethic, a respect for independence, and a passion for serving people that shaped the way he did business. 

Bob is a successful business owner, salesman, and manager in the construction and development business. Born and raised in Cleveland, Ohio, he attended Iowa State’s College of Business. He made his way to Missouri after accepting a job with Butler Manufacturing in Kansas City. Bob then ventured out in business with his partner Tom Davis, putting together several construction companies over the years to create Septagon Construction Company in Sedalia. After 30 years with Septagon, Bob moved back to the Kansas City area to help create another construction conglomerate and, nearly 20 years later, he is still involved in the business today. 

Tune in to this episode to hear words of wisdom from someone with almost 50 years of business experience. You’ll learn all about building successful relationships and hear several of Bob’s “Wolfisms,” phrases that he often used with associates, friends and family. 

What you’ll learn: 

• Bob reflects on his childhood and growing up in a time where children were to be seen and not heard. 
• What led Bob to the construction business, and details from his first big step to join Butler Manufacturing in Kansas City to pursuing industry entrepreneurship in Sedalia.
• Developing the entrepreneurial mindset, which includes taking responsibility for failures and successes.
• Bob describes his style of interacting with customers and defines what business is really about.
• The pros and cons of using technology to connect with customers versus face-to-face interactions.
• Bob’s perspective on rural America and the overriding characteristic of loyalty
• The advice Bob instills on his grandchildren and his response to excuses 

Every year, Thanksgiving is a time to express your gratitude and count your blessings. This year, it has been extra special as people gather once again and families reunite after spending previous holidays apart. In this episode of OUTdrive, Cliff takes a break from the typical podcast conversations to give thanks - for his family, for his clients, for the lifestyle he enjoys in rural America, and so much more. 

Tune in to this episode to join Cliff in gratitude, and check back in next week as he sits down with the next guest to talk marketing in rural America. 

What you’ll learn: 

• What Cliff is thankful for this year

It’s almost a perfect scenario in marketing when you’re at a place where the story practically tells itself.  Great brand with history and reputation.  Great people with a real passion for what they do.  Great products that you just can’t get enough of.  Our guest today is proud to be in that place.  Listen in on my conversation with Aaron Oelger, Vice President of Sales and Marketing at Hodgdon Powder, a major manufacturer of smokeless powder for the ammunition industry.  Aaron shares his thoughts on what’s working in strategic marketing, the importance of knowing your customer, the value of authenticity, what it takes to be a good marketer, and more.  

Thomas MacAulay is an experienced marketing professional who is passionate about continuous growth to deliver optimal results for his organization and his industry. As Executive Director and CEO of the Professional Outdoor Media Association (POMA), Thomas is committed to fostering and excelling the outdoor media space through a variety of creative and effective strategies.

Thomas grew up in Sacramento, California and enjoyed spending his time in the field, mountains, river, ocean and anywhere in between. His family moved to Atlanta, Georgia when Thomas was a teenager and his love of the outdoors stayed with him. He attended American River College and began his career at The Home Depot. He stayed with the company for over 10 years, taking advantage of countless opportunities to learn new skills and grow as an individual and professional.

Thomas later accepted a position with BPI Outdoors as a customer service representative and advanced to several positions before ending his time with the company as Marketing Manager. Continuously striving for growth, Thomas accepted his current position with POMA and now oversees many aspects of the organization, including membership recruitment and retention, community and public relations, financial, tax and risk management and more.

Hear Cliff and Thomas’ thoughts on engaging audiences through experiences and the importance of strategic communications to promote meaningful dialogue. They also discuss planning for long-term growth, the effectiveness of print media and integrated marketing and communicating with rural audiences in urban areas. Check it out!

What you'll learn: 

• Effective and strategic communication and the importance of two-way dialogue for engagement
• The importance of doing whatever it takes and continuously challenging yourself to learn something new
• Adapting and pivoting to provide value for your audience, even during challenging times
• Thomas’ thoughts on always being eager to step up to the plate and take on new things
• The importance of planning for long-term business success, especially when business is good
• Insight into the outdoor space and how businesses and marketers are adapting to the changing environment
• Effective communication strategies to reach rural Americans and the value of incorporating traditional mediums with new technologies
• More on the rural American lifestyle and those who live it, no matter their geographic location

Dana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency.

An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public relations and gained experience writing for the university newspaper. Before joining the Callis team, she served as Executive Director of Marketing and Communications at State Fair Community College, where she started and grew the marketing department and played an integral role in building and promoting the brand for nearly 18 years. Dana fills her spare time enjoying the rural way of life with her husband and her Golden Retriever Finn.

Hear Cliff and Dana’s thoughts on the art of storytelling, effective storytelling frameworks and utilizing storytelling across a variety of platforms. They also discuss how well-crafted stories tie into the customer journey, how they resonate with human nature, as well as the importance of remaining curious in marketing. Check it out!

What you'll learn:

• The art of storytelling and how it ties into the customer journey
• Why stories appeal to human nature and how to leverage strategic storytelling in communications
• Tips for cultivating stories from daily opportunities, no matter how small they seem
• Effective frameworks of storytelling, including the hero’s journey, the Pixar formula and the buyer’s journey and how they can be integrated into your communications
• Tips on effectively telling stories across a variety of platforms to effectively reach your audiences
• The importance of remaining curious in marketing and the role it plays in storytelling, especially during the interview process
• Insight into Dana’s career in marketing and public relations and the experiences she has gained along the way
• More about life in rural America and the stories to be uncovered by those who live, work and play here
  

Today’s short solocast is about labor, and I’m proud to say I work with some of the best labor talent you’ll find anywhere. Over the years, I’ve been fortunate to work with a lot of great people – great associates, great clients, and great partners, many of whom have become great friends. I tell people often, you can’t have too many friends, and I really believe that.  So to our associates at Callis, thank you for everything you do for our clients and our business. We truly value your talent and your hard work. To our clients, I want to say thank you from all our team members for the honor to work with you and for you. You are the reason for any success we have enjoyed. And to all our friends who are listening in on our podcast today, thank you for spending your valuable time to be with me. That means a lot and I personally invite you to listen in to a short message thanking you and recognizing America’s labor.

Did you know that the produce in grocery stores travels an average of 1,500 miles before it ends up on your plate? Furthermore, the USDA estimates that on average, a farmer only earns 17.4 cents for every dollar spent on a food item. Compare these numbers to your local farmers’ market, where the produce is grown within a 50-mile radius and the farmer or producer earns an average of 85 cents on every dollar. Farmers’ markets around the U.S. offer consumers an opportunity to support local growers and businesses, eat healthier, and connect with community members, all in one place. 

The Sedalia Area Farmers’ Market was established in 2009 by co-founders Bev Rollings and Brenda Raetz. Brenda oversees the day-to-day operations as the market manager and Bev currently serves as the treasurer. Matt Tennill and his wife, Kim, own Triple H Family Farms in Marshall, Missouri, specializing in fresh produce including greens, heirloom tomatoes, root vegetables, and honey. Matt was recently named president of the Sedalia Area Farmers’ Market board of directors. 

If you need more incentive on why you should shop at your local farmers’ market, tune into this special panel episode to learn more. 

What you’ll learn: 

• A simplified overview of how farmers’ markets work and the benefits of buying produce from local markets
• The criteria for becoming a vendor at the Sedalia Area Farmer’s Market and how to get the process started
• How the Sedalia Area Farmers’ Market helps market their vendors and share the story of local farmers, growers and producers 
• The logistics behind the set up of the market from week to week and the family-oriented, kid-friendly activities available on a monthly basis
• The individual and community health benefits of shopping at farmers’ markets
• How the Missouri Grown program and Community Supported Agriculture program support vendors across the state
• Details about the 2022 season of the Sedalia Farmers’ Market and the resources consumers can use to connect with the market online

Organizations, businesses and people change. Consequently, brands need to change to reflect a renewed mission, vision or purpose. Recently, Callis helped Center for Human Services rebrand with a new visual identity, new messaging and imagery, a new website and a comprehensive marketing communications program. Center for Human Services is a world class organization in the heart of Missouri that serves thousands of individuals across the state with developmental and behavioral challenges. Marissa Ivie is CHS’s Director of Outreach and Communications, and she recognized the need for a new brand and advocated to make it happen. The result is a refreshed look and feel that has reinvigorated the organization and positioned it to capitalize on the substantial growth CHS is experiencing. 

Listen in for Marissa’s take on when to rebrand, the process and the results.  

In today's competitive industry, marketing strategies like trade shows and fostering long-term client relationships are crucial for sustainable business growth. Mike Hill, general manager of Big Rocks Engineering, a company making significant strides in the manufacturing and engineering sector, shares the importance of trade shows in their marketing strategy. Big Rocks Engineering skillfully utilizes trade shows to maintain a strong presence, connecting with existing customers and reaching potential new ones. This approach has become a fundamental element in their search for new business opportunities and in demonstrating the value they offer.

Mike's impressive background spans over two decades in engineering and manufacturing, beginning with a physics degree and evolving through various roles, including aerospace defense and running his own manufacturing plant, before founding Big Rocks Engineering in 2015. Listen in to learn the importance of strong business relationships and adapting to industry changes.

Often referred to as The Automotive Capital of the World and Motor City (Motown), Detroit, Michigan is home to General Motors (GM) headquarters. GM led global annual vehicle sales for 77 consecutive years from 1931 through 2007, and is still among the world's largest automakers by vehicle unit sales. It was at this multi-billion dollar company that our guest spent the first 20 years of his career immersed in the world of cars and marketing.  In this episode of OUTdrive, Cliff sits down with automotive marketer Karl Kramer to discuss industry trends, dealership positioning, and consumer buying habits.

Karl is the Chief Marketing Officer at McCarthy Auto Group and has a demonstrated history of providing effective business results in the automotive industry. He spent the first half of his career at GM in various roles and locations, primarily as a district service manager. In his current position at McCarthy, Karl coordinates and manages marketing efforts, as well as sponsorships, promotions, and community relations, while helping manage OEM working relationships. Karl has a Bachelor's Degree in Automotive Technology, Advanced Technical Studies from Southern Illinois University. In his career and personal life, Karl is passionate about building strong personal, business, and community relationships.

Karl takes the wheel and hits the gas in this episode of OUTdrive. Tune in to hear him share marketing insight that can help businesses from Motown to Rural America. 

What you’ll learn: 

• Karl’s upbringing in Flora, Illinois and how he first got started working with cars
• Karl’s career path, from his first job working as a technician, to earning his degree at Southern Illinois University, to working for General Motors (GM)
• Reflection from Karl’s time at GM, one of the largest companies in the world
• How Karl ended up in Kansas City and his transition to McCarthy Auto Group after 20 years with GM
• The role of a Chief Marketing Officer and effective marketing mix strategies in the automotive industry
• Changes in consumer buying behavior in the last couple of years due to COVID-19
• The types of marketing campaigns, sponsorships, and community events that Karl finds most successful 

Community colleges offer accessible and affordable training and education to a diverse demographic of students. This brings value and economy to the rural communities in which they serve. In this episode, Cliff chats with Dr. Brent Bates, the president of State Fair Community College, to discuss how community colleges should be considered a solution and asset to community challenges and opportunities. 

What you’ll learn: 

• Brent’s journey to education and the value of exploring career opportunities 
• Why being president of State Fair Community College (SFCC) is Brent’s dream job and the vision he has for SFCC 
• The community benefits of partnering with a community college in rural areas
• Details behind the development of the Olen Howard Workforce Innovation Center and other advanced technology education programs at the college
• The career paths available to SFCC students and the advantages that community colleges have over a four-year university 
• How the demographics of community colleges tend to fluctuate with the state of the economy
• How the evolution of digital marketing has impacted SFCC’s marketing strategy in recent years
• Some of the lessons SFCC learned through the pandemic and the improvements they made to their virtual learning environment

To truly thrive, startups must prioritize validation over assumptions—driving their success with real data instead of guesswork. Lilly Garrett, a marketing strategist based in London and co-founder of MAXIA Marketing, understands the importance of validating product ideas and establishing strong marketing foundations. Lilly began her entrepreneurial path at 19, working with early-stage companies across various industries from tech to fashion. She offers practical advice for other entrepreneurs, stressing the need for focus and prioritization in marketing efforts. 

Whether you're a budding entrepreneur or an established marketer, tune in to this episode to hear actionable strategies and gain a global perspective on current marketing trends.

Marketing pro Danny Vowell, the marketing manager at Best Way AG, brings a rich blend of experience in journalism, photojournalism and business communications to his role. Raised in a rural setting with deep family roots in farming, Danny has a personal understanding of the agricultural community’s values and challenges. His background in mass communications and a career spanning local journalism to in-house marketing for industry leaders gives him a unique perspective on reaching rural audiences.

In this episode, Danny discusses how storytelling and relationship-building play pivotal roles in connecting with the agriculture community. From navigating rapid technology changes to the authentic appeal of rural life, Danny provides a wealth of advice for marketers targeting rural audiences.

In today’s marketplace, it pays to specialize. Customers aren’t as much looking for generalists; they want specialists to fit their needs, especially when it comes to insurance, retirement and benefits packages. In this episode of OUTdrive, Cliff sits down with Brendan Hurley, who has found his stride in the insurance industry by asking the right questions and immersing himself in the community. But, according to Brendan, the real key to landing prospective clients comes down to perseverance and grit. 

Brendan is in his sixth year as a consultant at Assured Partners, specializing in employee benefits and retirement for commercial businesses. While working toward a specialization, he has also found a niche working with architectural and engineering clients. Along with several years of sales experience, Brendan has a genuine passion to help people find the best solutions for their business and employees. Originally from Sedalia, Brendan graduated from the University of Missouri with a bachelor’s in Mass Communications. After weighing his post-graduate options, Brendan saw a window of opportunity during a national insurance company acquisition and never looked back. 

Tune into this episode of OUTdrive to hear Brendan and Cliff discuss client relations, industry specialization, and business success. 

What you’ll learn: 

• What it takes to be successful in the insurance business
• The trend of specialization across all industries and details behind Brendan’s niche in the insurance market
• Brendan and Cliff’s shared approach to connecting with prospects; recognizing when your business is a good fit for a client, and when it’s not
• New legislation that Brendan feels has a positive impact on retirement benefits and the potential it has to help serve clients
• How Brendan ended up in insurance and why he decided to stay in Central Missouri after college
• How AssuredPartners markets their services and the process of getting in front of potential clients
• The history of Assured Partners in Sedalia and how multiple firms came together to create what exists today

Effective marketing isn't just about the message, it's about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content creation—from drones to testimonials. It's about crafting stories that resonate and visuals that captivate.

Zimmerman Manufacturing is dedicated to crafting cutting-edge farm equipment and while the Midwest is their core market, they've expanded their horizons to serve farmers as far away as Australia. Gunther discusses their marketing playbook, which includes leveraging social media, sprucing up their website, and making a splash at trade shows—all with a laser focus on creating top-notch content and ensuring customers have a great experience.

Tune into this episode to hear all the smart ways they promote their products and how sales and marketing join forces to really connect with the heartland of America.

Trade shows and events are coming back, but they look a little different than they have in the past. In this episode of OUTdrive, I visit with Scott Hanna about trade shows after COVID-19 and industry trends in 2021. Scott is the Vice President of Sales for Skyline E3 and E3 interactive. Together, these companies provide unforgettable experiences through exhibits, events and environments.

Scott joined the Skyline E3 team over 16 years ago and has demonstrated his expertise as VP of sales. The trade show industry is a natural fit for him, and he works with his team to deliver exceptional results for every client. Scott received his MBA in finance and bachelor of science degree in journalism from the University of Kansas. He went on to gain experience in publishing and insurance before joining Skyline. The company founded E3 interactive in 2020, and Scott is VP of sales for both companies. Whether it is a large exhibit or a small company event, Scott and his team exceed expectations every time.

Tune in as Cliff and Scott discuss the impacts of COVID-19 on trade shows and how Skyline E3 and E3 interactive adapted to COVID-19. They also discuss trade show trends in 2021 and take a behind-the-scenes look at what it takes to create a great experience. Check it out!

What you'll learn: 

• How COVID-19 impacted trade shows and events in 2020
• Trends for trade shows and events in 2021 and how you can leverage them for success
• The strategic process required to create an unforgettable exhibit experience
• The use of technology and interactive experiences to connect with customers
• More on how Scott’s team gathers design inspiration to create captivating exhibits
• What to expect as trade shows return to their normal schedules going into 2022
• Marketing trends in 2021 that Scott sees complimenting the trade show industry
• More about what Scott enjoys about life and work in rural America

There are a lot of cool things going on in our schools today that many people might be surprised to hear about, like robotics. Innovation is driving technology and our local high school is leading the way with a nationally recognized robotics program that gives students the opportunity to create and compete on a global level.  Through other new programs, like Queen City CAPS, students will be able to work hand in hand with regional manufacturers, health care organizations and businesses to do real world projects and find a career that best fits their skills and interests.   Much of this has been led by teacher, coach and mentor Michael Wright.  Listen in as he shares the story of how Team Scream came to be, some of the experiences they’ve had in just a few short years, how students work together in a team approach, and more!

At some point, every organization will need public relations support. This can come in several different forms, like reputation management, public affairs, or crisis communications, which is why it’s important to take an integrated marketing approach, combining advertising and strategic communications efforts. For nearly 25 years, Dr. Tricia Hansen-Horn has taught this idea to students at the University of Central Missouri as a program coordinator and professor of Public Relations. 

Tune into this episode to hear Tricia’s approach to strategy, social media, and crisis communications and learn more about the innovative Public Relations and Strategic Communications program at UCM. 

What you’ll learn: 

• Tricia’s background and passion for teaching in the Midwest at the University of Central Missouri (UCM)

• Details on the student-led public relations firm at UCM and the curriculum of the PR and Strategic Communications program

• The digitalization of education and the changes she has seen in her nearly 25 years in the university setting

• The idea of “integrated marketing” and what it really means in a technology-driven world

• Tricia’s approach of teaching PR strategy to college students and those new to the marketing industry

• The ways Tricia keeps up with emerging technologies, such as integrating AI in the classroom, and some of the trends Tricia is seeing in the industry

• Tricia’s strategy behind crisis management and handling communications in high-pressure situations

• Tricia’s involvement and details behind the 2016 Greater Kansas City Public Relations Team of the Year Award

John Simmons is passionate about his community and he shares this passion through his work every day. As Community Development Director for the city of Sedalia, Missouri, John is integral to creating a business-friendly environment to drive development and redevelopment efforts throughout the community.

John’s passion for his community began early in life and continues to grow. Throughout his youth, he was interested in the downtown Sedalia area, noticing how businesses operated and changed over the years, as well as the details that made them unique. After earning a degree in marketing and advertising from Arizona State University, John became the Director of Main Street Sedalia. He went on to gain experience in other communities, including Glenwood Springs, Colorado and Springfield, Missouri before returning to Sedalia and accepting his current position. In his free time, John enjoys being involved in the community and enjoying life with his friends, family and four-legged friends.

Hear more from John and Cliff on business and community development, the value of the rural American workforce and effective messaging strategies to reach rural audiences. They also discuss growth and collaboration with a common-sense approach and take a look ahead toward what’s happening in rural communities. Check it out!

What you'll learn:

• Why rural America is a great place for businesses to plant roots and position themselves for growth
• An inside look at what’s happening in the city of Sedalia and other rural communities
• Values and traits of the rural workforce and the vital role they play in business development
• How John and his team create a pro-business environment to recruit new companies and support existing ones
• The importance of collaboration for sustainable community growth
• Insights into how John’s team navigated the COVID-19 pandemic and what they anticipate as we transition to a post-COVID environment
• Effective messaging strategies to reach rural audiences
• More tips for balancing work and life and the importance of having fun along the way

Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats. Josie highlights the importance of listening to clients and delivering creative solutions tailored to their needs. 

Tune in for a fascinating look at the day-to-day responsibilities that drive successful marketing campaigns and the career path that led her here. 

When a consumer comes across your online presence, can they tell who you are? Or, maybe more importantly, can they tell what you are not? In our second episode with Steve Kroll, we discuss why businesses located in the Midwest should be leaning into what they know and asking for support in delivering the message. As Steve puts it, we want our client’s consumers to feel like they are “running their fingers through the wheat.” To achieve that, you need authentic representation and a digital-savvy team that can get you found. 

Check out Part 2 of this mini-series to learn what Midwest businesses can do to reach rural American consumers and the best ways to approach a digital marketing strategy. 

What you’ll learn: 

• Industry insights Steve and the Granular team are seeing happening right now that they are incorporating into client programs
• Details on the latest tool in Google’s tool belt - performance max campaigns
• The skills marketers should invest in learning outside of high-level digital expertise
• Insights on Midwest-based business marketing tactics and how they can improve 
• How to approach building a foundation for a digital marketing program
• Why Granular puts an emphasis on philanthropy in their business
• Where marketers can go to find more relevant content on digital strategy and tactics

We’re all looking to the future and anxious for life to get back to normal. In this OUTdrive episode, Cliff discusses the unique phases of the pandemic from a marketing perspective in an intriguing solocast. He shares strategies that your brand can implement to drive your business growth as the market recovers and we transition to new normal. Cliff shares insight into how companies have been affected in the midwest and specific marketing strategies brands can implement to connect with audiences and provide valuable content during these transitional times. 

What you’ll learn: 

• The three unique phases of the COVID-19 pandemic from a marketing perspective
• Ways successful brands pivoted and adapted throughout the COVID-19 journey to be positioned for growth
• Ways to leverage new creative assets and valuable content for your customers
• The importance of utilizing digital marketing tactics as digital is being used more now than ever
• How to introduce new ideas and concepts to connect with customers through new interests
• The unique ways that the Midwest and rural America have been impacted by the COVID-19 pandemic and what that means for marketers going forward
• The importance of thinking outside the box as the world transitions to a new normal

Can you imagine mastering a skill set that's 852 hours in the making? That's the reality for students in the graphic design program at the Career Technology Center (CTC) at State Fair Community College, where instructor Linda Harris molds the creative minds of tomorrow. With an emphasis on industry-standard software, and the chance to earn college credits, these students are set on a path to success.

Join us to hear how Linda's roots influenced her creative journey and the values she's passing on to the next generation. Her story is one of dedication and love for the simplicity and authenticity of rural America.

Aaron Warbritton's journey from a small-town upbringing to a trailblazer in the hunting video industry is a tale of passion and perseverance. Raised in a close-knit farming community in Missouri, Aaron's childhood was steeped in the traditions of hunting and fishing. These early experiences fostered a profound respect for nature and a dream to one day create hunting videos.

Aaron's unwavering dedication to his dream led him to pursue a digital media and video production education and eventually create his YouTube channel, The Hunting Public. Despite financial challenges and a modest start, Aaron and his partner's YouTube channel grew organically into a platform that now includes merchandise and consulting services.

Tune in to learn more about how Aaron is shaping a positive hunting culture for generations to come.

Rural health care faces unique challenges, from smaller populations to overcoming misconceptions about care quality. Learn how creative strategies, innovative programs and grassroots community engagement are helping rural hospitals deliver quality care and build strong connections.

 Abbe Ream, Director of Marketing at Harrison County Community Hospital in northwest Missouri, exemplifies this proactive approach. When the hospital identifies a need—such as autism diagnosis services—it take action, establishing clinics to reduce wait times for diagnoses. Tune in to hear more innovative initiatives, discover actionable strategies for marketing in rural areas and learn how to make a meaningful impact in your community.

Ever wonder how the Missouri and Iowa State Fairs became such beloved events? According to Gary Slater, formerly the director of both fairs, "It's all about vision and teamwork.” Gary's insights into the art of drawing crowds to these agricultural, entertainment and community celebrations reveal a shared belief in the importance of engaging the audiences and creating memorable experiences. This episode is a masterclass in event marketing and engagement that you don't want to miss.

Michael Sweeney is passionate about state and local history and the power it has to establish common bonds and bring folks together. He shares this passion as the Missouri State Bicentennial Coordinator for The State Historical Society of Missouri (SHSMO). The Missouri Bicentennial provides an occasion for celebrating and exploring the rich history and culture of Missouri while enjoying it in the present and looking forward to the future.

A lifelong history buff with a breadth of experience and knowledge, Michael is perfectly positioned to spearhead Missouri Bicentennial efforts. He grew up in Kansas City, Missouri and was interested in a career in academia from an early age. He earned a master’s degree in library and information science from the University of Missouri before earning a doctorate in American studies from the University of Kansas. His education and interests led him to positions including staff historian and senior research specialist at the Kansas City Research Center and director of collections at the American Jazz Museum in Kansas City before rejoining SHSMO to lead Missouri Bicentennial efforts. In addition to planning this year’s celebration, Michael remains interested in academia and identifying common bonds between individuals and communities alike.

Hear Michael and Cliff’s thoughts on the power of market research and the role it has played in the Missouri Bicentennial, as well as the extensive planning that set the foundation for Missouri Bicentennial events and activities. They’ll also discuss diversity in Missouri and across rural America and the importance of common bonds to build connections.

What you'll learn:

• How the Missouri Bicentennial team leveraged the power of market research to strategically develop and position Missouri’s Bicentennial celebration
• An inside look at the extensive planning required to make the Missouri Bicentennial celebration a success and tips you can implement for your next event
• The importance of understanding your audience and how Michael and his team are working to engage individuals across the state
• Insight into the activities and events planned for the Missouri Bicentennial and how you can be a part of the celebration
• Unique stories and examples from Michael from the process of planning this year’s celebration
• Michael’s thoughts on the importance of giving people the option to participate in a way that is easy and exciting for them
• The importance of building bridges every step of the way and how to leverage those connections for mutual benefit
• More on diversity in Missouri and across rural America and the common bonds found throughout

Davin Althoff is a lifelong farmer and experienced marketer and manager, working to educate audiences and provide opportunities for Missouri farmers and agribusinesses. Currently Division Director of Agriculture Business Development at the Missouri Department of Agriculture, Davin combines his passion and experience to strategically facilitate growth for Missouri agriculture-based businesses.

Davin learned the value of hard work growing up on his family’s diversified row crop and livestock operation in rural Missouri. Passionate about agriculture, Davin simultaneously farmed and attended Lincoln University, where he earned his undergraduate degree in agribusiness. He earned his MBA from William Woods University and has a proven track record with the Missouri Senate, Missouri Department of Economic Development and the Missouri Beef Industry Council. In addition to his work with the Missouri Department of Agriculture, Davin and his family continue to farm and enjoy the rural Missouri lifestyle.

Hear more from Davin and Cliff on bridging the gap between rural and urban America and the public perception of agriculture, closing the digital divide and the value of strategic digital marketing efforts. You’ll also hear about creative ways to increase brand awareness and more about the American spirit prevalent in rural America today. Check it out!

What you'll learn:

• Insight into the importance of educating the public about the agriculture industry
• Closing the digital divide in rural America to efficiently and effectively communicate with audiences and provide new opportunities
• The importance of the agriculture industry to the Missouri economy, as well as the role it plays in national and international business
• How Davin combines his passion and experience in agriculture to provide opportunities for Missouri farmers and businesses
• The Missouri Department of Agriculture’s MORE initiative and how it is connecting individuals and businesses across the state
• Creative strategies to increase awareness and educate consumers while delivering results for local businesses
• More about digital marketing technologies and how they can be used to strategically reach audiences and increase ROI
• Lifelong lessons and guiding principles that Davin learned growing up on the farm and how he continues to live them out every day
• More about the American spirit prevalent in rural America and the pride of rural communities
  

Discover how AgriPulse grew to become agriculture's leading voice for legislative and regulatory news. In this episode of OUTdrive, founder Sara Wyant shares her journey from growing up on a farm in Iowa to building a trusted media brand covering food, agriculture and rural issues.

Sara reflects on how her upbringing shaped her passion for journalism, leading her to create AgriPulse, a company dedicated to informing advocates and connecting communities. She dives into the challenges of entrepreneurship, the importance of rural advocacy and the evolving role of technology in delivering impactful stories.

Tune in to hear Sara’s insights on the future of agriculture, her commitment to empowering rural America, and what it takes to build a successful business from the ground up.

The propane industry is changing and innovation and new technologies are driving this misunderstood clean energy to the top of the energy charts. In this fascinating episode, Cliff visits with Tucker Perkins, the President and CEO of PERC, the Propane Education and Research Council. Learn how the industry has evolved and how PERC is helping to educate the people of rural America through a podcast, social media and digital marketing. 

Tune in to hear Tucker Perkins discuss how the propane industry has changed over the years and the exciting opportunities ahead for a cleaner future. 

What you’ll learn: 

• Tucker Perkins’ knowledge of the propane industry and passion for educating rural America about propane

• The importance of helping people understand why propane is a clean energy

• How the propane industry has changed over the years and the science behind it

• The perception of propane among the masses versus people who actively use propane in their daily lives

• The future of autogas and the opportunity it can provide for the transportation market

• Learn how PERC is engaging digitally with their audience to share educational messages about propane

• How propane is used today and how it can play a big role in a cleaner, environmental future 

In rural America, we do business with people we know, like and trust, especially with major purchases or services. Buying a home is typically one of the largest investments a person will make in their lifetime and it helps to know someone to be by your side throughout the process.  That’s where the family team of Dave and Ryan Wiedeman have come to find success in the real estate market for over four decades.

What you’ll learn: 

• How the real estate business became a Wiedeman family affair 
• What separates Ryan and Dave from other real estate agents in the area
• How the buying process and consumer buying habits have changed due to home buyers’ access to data
• The benefits of being associated with REMAX and being under the umbrella of a larger organization
• Dave and Ryan’s perspective of the people of rural America
• The difference between marketing real estate in a small town versus a big city
• The new emergence of people moving across the country to rural areas and the recent interest in older homes around Sedalia

Sports columnist Ben Frederickson returns to OUTdrive to chat about all things sports and writing. Ben shares his hot takes on Mizzou Basketball, the possible outcomes of the MLB lockout, and the Blue’s chances at another playoff run. Cliff and Ben also dive a little deeper into storytelling, such as creating content for several multimedia platforms, using personas to reach consumers, and developing an ongoing dialog with your audience. 

Ben, better known as the columnist behind “BenFred,” is a sportswriter for the St. Louis Post Dispatch. He graduated from Mizzou’s school of journalism and had reporting stints at news outlets across the country, including Wyoming and Tennessee before landing back in the Show Me State in 2015. Originally from Sedalia, Missouri, Ben got his start in journalism writing an “inside the huddle” column for the Sedalia Democrat on Sunday after Smith Cotton football games. 

Tune in to this episode of OUTdrive for an update on your favorite teams and perspective from a writing professional when it comes to messaging that resonates with your audience. 

What you’ll learn: 

• Details behind the multimedia outlets Ben creates content for, including newspaper articles, online columns, radio shows, podcasts, videos, and how they are organized.
• The ongoing dialog Ben has with his readers and how good discussion can change opinions
• Ben’s hot takes on Mizzou basketball: the coaching staff and players
• An update on the MLB lockout situation and a look at spring training 2022
• The challenges of keeping tabs on several sports and trying to be in two places at once 
• What Ben’s writing schedule looks like and how it’s split between online content and newspaper columns
• How to write for certain audiences and use personas in storytelling
• An overview of Ben’s background and journey from Sedalia to the St. Louis Post Dispatch

Arrow Rock is a village in central Missouri with a total population of 37. And, each year, more than 33,000 patrons travel to this community to enjoy Broadway-caliber productions at the Lyceum Theatre. Celebrating its 61st season in 2022, the Lyceum is one of Missouri’s oldest professional regional theatres. In this episode of OUTdrive, Cliff sits down with Quin Gresham of the theatre’s leadership team to hear all the ways the Lyceum has been drawing crowds for over half a century. 

Quin is the Producing Artistic Director at the historic Arrow Rock Lyceum Theatre. 2022 marks his 18th season in this role. During his career, he has directed over two-dozen productions at the Lyceum. On the other side of the curtain, Quin has been a frequent Company member at the Lyceum since 1999. With more than 20 years of acting experience, he has appeared in over 50 productions. Quin is a graduate of the Conservatory of Theatre Arts at Webster University in St. Louis, where he earned a Bachelor of Fine Arts in Acting. 

The Lyceum’s 61st season opens on June 2. Tune into this episode for a full show run-down on 2022, and learn more about how the Lyceum went from a dilapidated church to the first theatre in the state to receive the “Missouri Historical Theatre” designation.

What you’ll learn: 

• The background story of how Quin decided to pursue acting and his journey to directing at the Arrow Rock Lyceum Theatre 
• A description of Quin’s role as Producing Artistic Director and his day-to-day responsibilities 
• The difference between a producing theater, like the Lyceum, and a presenting theater
• A short history of the Arrow Rock Lyceum Theatre
• Details on the shows of the 2022 season and how Quin selects which shows to bring in
• How to find more information and the best ways to share the Lyceum experience
• Quin’s connection to the LEAD Institute and service on their Board of Directors
• What Quin loves about living in mid-Missouri

Adam Braverman is an accomplished sales and marketing professional, leveraging his experience in a variety of fields to deliver proven results in the precision ammunition business. He is currently the Director of Sales and Marketing for Capstone Precision Group, a manufacturer, importer and distributor of premium ammunition products. Committed to achieving results, Adam demonstrates sales and marketing expertise to create sustainable growth.

Adam, a rural Missouri native, received his bachelor’s degree in economics from the University of Missouri - Columbia. Combining education, interest and expertise, his career in the firearms and ammunition industry has included sales and marketing leadership positions with Sierra Bullets and Nammo, a parent company of Capstone Precision Group. He began his current role when Capstone Precision Group was formed as a result of Nammo acquiring Berger Bullets to become the USA's Sole Distributor for Berger, Lapua, SK, and VihtaVuori. Although his work includes brands across the world, Adam’s roots remain in rural America, where he enjoys playing golf and the rural lifestyle in his free time.

Hear more from Adam and Cliff on strategic planning for sustainable growth, taking advantage of new opportunities and building personal relationships at every level. We also discuss the value of integrating sales and marketing efforts (‘smarketing’) to deliver optimal results and more about what rural America has to offer.

Listen to this episode of OUTdrive now!

What you’ll learn:

• How Capstone Precision Group creates sustainable success through strategic business planning in all areas
• Adam’s thoughts on creating brand apostles to advocate for and build your brand from the ground up
• Integrating sales and marketing efforts (‘smarketing’) to attract and retain customers and partners
• The value of grassroots marketing to build brand awareness
• More about the creativity and adaptability of rural America that appeals to growing and developing businesses
• Incorporating new marketing strategies while remaining focused on the relationships and tried and true methods such as a simple phone call
• The importance of taking advantage of new opportunities when they are presented
• Remaining aware of the competitive landscape to continuously improve instead of operating in isolation

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” There are very few things you can do throughout your whole life, but fishing is one of them. And, there is hardly a better place to do it than here in Missouri. In this episode of OUTdrive, I had the chance to visit with Brian Sowers to talk about all the things Crappie Masters is doing to reach youth, amateur, and professional anglers, alike.

This is one honey hole of an episode you don’t want to miss. Tune in to hear Brian share his best fishing stories, details on Crappie Masters and fishing tournament trails, and ways to get involved in the sport’s educational pieces. 

What you’ll learn: 

• How Brian got to where he is today in his role with Crappie Masters, including his background in radio and how he got started
• An overview of the Crappie Masters organization and tournament trail, with details on membership and other information available on crappiemasters.net
• The difference between recreational fishing and tournament fishing 
• The strong educational components and the investment of ag commodity groups into the Crappie Masters organization
• Multimedia marketing strategies Crappie Masters uses to get their message out to anglers, potential members, and sponsors
• Details on Brian’s role as emcee for the Missouri State Fair parade and flag retreat
• What Brian loves about Missouri, plus his top fishing stories

Missouri’s child care crisis affects more than just parents—it impacts businesses, workforce retention and local economies. In this episode, Robin Phillips, CEO of Child Care Aware of Missouri, talks about the challenges of child care accessibility and affordability in rural communities. She shares how her organization is helping families find care, supporting child care providers and working with businesses to address workforce needs through child care solutions.

There are no less than a million things you can be doing digitally to reach your audience, and it’s easy to fall into the idea that you need to have a presence on every new media channel out there. Sometimes, you just need to get back to grassroots marketing. Politicians refer to it as “shaking hands and kissing babies,” but we like to think of it as staying connected to your fan base. In this episode, I visit with Mizzou Associate Athletic Director Brad Loos on the ways the Tiger Scholarship Fund is speaking to its stakeholders. 

Our podcast typically highlights industry trends, new technologies, and improved communication tools. Join us as we dive back into the basics of face-to-face and personalized marketing.

What you’ll learn: 

• Brad’s background and career journey through coaching college basketball and his life lessons from growing up as a “gym rat”
• Brad’s perspective on winning the 2014 National Championship at the University of Central Missouri 
• What the transition from athletics to administration was like and some of the things Brad learned within the process
• Marketing strategies that Brad and the Tiger Scholarship Fund and the University are using to reach local donors and supporters
• How the NIL impacts the fundraising efforts of the college athletics programs
• The importance of social media in athletics and how it fits into a bigger communications plan
• An update on Brad’s daughter Rhyan, how the annual #RallyforRhyan game came to fruition, and information on this year’s fundraising game

Mark Thomas is an accomplished communications professional, with a proven track record of delivering results through strategic efforts for brands in a variety of industries. Currently Director of Marketing and Communications for Area Cooperative Educational Services (ACES) in North Haven, Connecticut, Mark utilizes his expertise in strategy, public relations, crisis communications and audience segmentation to effectively reach the diverse audience that education provides.

A Missouri native, Mark received his bachelor’s degree from Missouri State University, where he majored in marketing and journalism. He combined his education, his strong work ethic and passion for learning and set out for an exciting and successful career in marketing. He has since led communication efforts for a variety of brands, including Du Pont Sporting Goods, Continental Airlines and Invisible Fence before transitioning into his current position. When he is not navigating the uncertainties of COVID in education, Mark can be found gardening and spending time with his wife, children and grandchildren.

Hear more from Mark and Cliff on the importance of a well-structured crisis communications plan, utilizing audience segmentation to effectively communicate with a diverse audience and how marketing tools and platforms continue to evolve while strategic marketing principles remain the same. They also discuss the importance of continuing to learn, remaining curious and how rural American roots run deep, regardless of where you’re at.

Listen to this episode of OUTdrive now!

What you'll learn:

• The importance of being prepared to navigate the unexpected
• Insight into how to effectively develop and implement a crisis communications plan
• More on how the COVID pandemic has affected educational institutions and businesses across the country
• Identifying audience segments and preferred communication channels, generational differences and more
• Adapting messaging strategies to best communicate with unique audience segments
• Mark’s experiences driving creative solutions for clients in a variety of industries
• The importance of being actively involved in conversations surrounding your brand
• How digital technologies and marketing tools have changed the ways that brands communicate with customers
• Achieving results through effective strategy, information and direction
• The rural American and midwestern work ethic and core values that are recognized across the country
  

Missouri has a rich history of winemaking and in fact has been credited with helping to save the French wine industry. Today, there are nearly 130 wineries, hundreds of grape growers and thousands of jobs in this growing industry, right here in our state. To help make it grow, the Missouri Wine and Grape Board works with wineries and growers to promote Missouri wines. The person in charge of marketing for the board is our guest, Annette Alden. Annette’s background in agriculture started at an early age, growing up on her family farm. She discovered marketing in high school and has never looked back, landing her “perfect job” with Missouri Wines in 2016.

Listen in for insight into Missouri wines and how they are marketed, including their recent competition and their presence at the Missouri State Fair. We also discuss her role as a woman in agriculture and how important it is to her, and we close with information about a new Missouri Wines program that is just rolling out.

Tim Barnes is a great example of a hardworking rural American who proves that combining passion, hard work and dedication pays off. Tim lived out the childhood dreams of many, playing football at the collegiate and professional levels before returning home to his rural roots.

Tim began playing football in the third grade and his love for the sport only grew throughout the years. Growing up, he listened to the Mizzou Tigers while working on the farm with his dad and brothers. He applied himself in school and practice, earning a full ride scholarship to the University of Missouri to play on the team he grew up dreaming of playing for. While at MU, he earned a degree in American history with a minor in communications. After graduating, he entered the NFL, playing for the St. Louis Rams before moving with the team to Los Angeles and ending his career with the San Francisco 49ers.

After his time with the NFL, Tim returned home to raise his family near his hometown and run the family farm. Days that were once full of practices and game film are now full of row crops and raising cattle. Today, Tim continues to share his passion for football as the offensive line coach for a local high school.

Hear more from Cliff and Tim as they discuss strategies for brands to effectively reach a rural American audience. They also discuss the importance of accountability, the value of preparation, the rewards of dedication and how rural roots run deep, no matter the location.

Listen to this episode of OUTdrive now!

What you'll learn:

• Effective strategies for understanding your audience, knowing where they are spending their time and crafting messages to connect with your audience in meaningful ways
• How Tim lived out the childhood dreams of many young athletes, growing up in a small town and working his way up to play football professionally
• An inside look into the daily lives of rural Americans and opportunities for brands marketing to rural America
• Understanding the rural American mindset and core values that can be attributed to success, no matter the industry
• Tim’s thoughts on team sports and the importance of accountability and responsibility
• The importance of holding yourself accountable, knowing your role and always striving to do the right thing to the best of your ability
• The importance of doing your homework, being prepared and asking questions
• More about the science, timing and methodology that impacts rural Americans involved in production agriculture
• Life lessons and guiding principles that Tim has learned throughout life and continues to live by
• More on what Tim loves about the rural American lifestyle and why he decided to return to his roots to raise his family here

Now more than ever, people are invested in where their food comes from. Those who frequent local farmers’ markets have the luxury of knowing exactly where their food is grown and how it’s raised, and they have a chance to connect with the people who produce it. In this episode, Cliff had the chance to sit down with Bonita Riley and her daughter Taylor, members of the family behind Back Yonder Farms, to dive into the day-to-day of running a family farm and small business.

Back Yonder Farms is a diversified farming operation in Cole Camp, Missouri. Bonita and Rich Riley and their children and grandchildren make up the fourth, fifth and sixth generations of the family farming operation. The farm was homesteaded in the mid-1800s and has been operated by the family ever since. Back Yonder Farms specializes in pasture-raised meats, including pork and poultry, eggs, homegrown produce and baked goods.

Tune in to this episode to hear from Bonita and Taylor about what it takes to keep this family farm business running generation after generation. 

What you’ll learn: 

• Background on the Riley family, the longevity and history of their family farm, and details on the current diversified operation at Back Yonder Farms
• How the Riley family initially got involved with area farmers’ markets and how important the markets are to their business
• The story behind Back Yonder Farms’ famous giant cookies
• Where customers can find Back Yonder Farms, both at farmers’ markets and online
• How their social media has played a role in sharing their story and brand
• How they differentiate from other producers in the area, especially when it comes to the genetics of their pigs
• How the Riley’s have grown their business through experience and by continually seeking out new tools and ideas 
• The characteristics of rural America and the importance of agriculture education in today’s youth

It’s always interesting when business models change to meet our changing world.  A great example is real estate where the online auction platform has transformed the industry.  Listen in to my conversation with Justin Hubbs, a Real Estate District Manager with BigIron Realty.  BigIron burst on the scene in our region over the past few years and Justin shares his insight on what it takes to grow a successful business, how storytelling has played an important role in their marketing mix and how from his perspective, land is more than an asset, it’s a legacy.   

Did you know St. Louis claims the fourth largest sewer district in the country, only behind New York, Los Angeles, and Chicago? The Metropolitan St. Louis Sewer District (MSD) is responsible for servicing nearly 10,000 miles of pipeline and over a million customers. So, you may be wondering what all this has to do with rural America.  Geographically speaking, St. Louis sits in the middle of the heartland and is known as the gateway to the west.  There are also a number of world-class agriculture companies located there, like Monsanto, Purina and Anheuser Busch (yes, beer is made using grains grown in rural America).  And, if you think about rural America as a mindset and a lifestyle, there are thousands of rural Americans who live there.  So, in this episode,  Sean Hadley from St. Louis joins the podcast to talk about their approach to mass communications for a major city utility system.

Tune in to hear from Sean as he shares valuable insight on crisis communications, the importance of telling your own story, and some interesting facts about the fourth-largest sewer system in the country. 

What you’ll learn: 

• Details on the Metropolitan St. Louis Sewer District (MSD), the public affairs team, and Sean’s role with MSD
• How Sean’s initial career path in news media and broadcast communications led him to the role that he serves today
• A recent crisis management situation regarding storms and flooding that impacted MSD
• Insight into the construction of the wastewater tunnels and details on the consent decree St. Louis is under due to the Clean Water Act
• What Sean thinks it takes to be successful in a media career 
• How organizations can tell their own stories without relying on media outlets
• Sean’s thoughts on the diversity of rural America, from St. Louis and Warrensburg, Missouri

Video marketing is one of the most effective ways to connect with audiences in today’s digital world. It enables companies to connect with viewers through powerful storytelling. In this episode of OUTdrive, Cliff visits with T.J. Kilian about effective video marketing.

T.J. is the founder, president and executive producer of KJO Media, a full service video production company. T.J. discovered his passion for visual storytelling in high school, when he was moved by the journalism coverage of the Gulf War. He earned a bachelor of science degree in broadcast journalism from the University of Kansas and gained experience in several industries before pursuing his passion and starting his own company. Today, he leads the KJO Media team to help clients tell their best stories through video.

Tune in as Cliff and T.J. discuss components of effective video marketing and how you can connect with audiences through visual storytelling. They also discuss industry trends, the prominence of video in marketing and everyday life and share some tips for running a successful business along the way. Check it out!

What you'll learn:

• Effective video marketing strategies and how you can reach audiences through visual storytelling
• The role video plays in everyday life and how it has become an integral component of marketing
• Trends in video marketing, including new ways to leverage it, changes in equipment and motion graphics
• Components of a great video and how your team can strategically incorporate the elements to create engaging videos
• How T.J. discovered his passion for visual storytelling and pursued a career in the industry
• More about reaching audiences in rural America through captivating visuals
• Tips from T.J. on founding and successfully operating your own business
• Life lessons and rewarding experiences that T.J. learned from growing up in rural America

Innovation is everywhere and in rural America, it shows up in everyday places. In small towns, from coast to coast, entrepreneurs are using new ideas, new technologies, and out of the box ingenuity to start and grow successful businesses and energize communities. Sometimes, it takes an outside perspective to see all the possibilities. Other times, folks back home know what they want to accomplish. They just don’t know how to make it happen. They need guidance or coaching and our guest in this week’s podcast does just that.

Deb Brown is one of the co-founders of saveyour.town, a business that helps make small communities more relevant and vibrant. Along with her business partner, Becky McCray, Deb coaches small towns to make them better, promotes collaboration over committees, and provides ideas and expertise that make rural communities join together for the common good.

Listen in to hear about some of the strategies and exercises they use to accomplish their goals, many of which can be done by everyone in the community without hefty budgets or corporate involvement. With a background in social media and Chamber of Commerce management, and with a love for the people of rural America, Deb is helping communities’ own citizens save their town with their own resources.