Online Coaching (Stephanie Fiteni)

My guest today is Megan Huber, a Business & Leadership Mentor for established women entrepreneurs, helping them move from being overwhelmed and overworked to leading their lives and businesses from a soul first, strategy second approach.

Megan combines her experience as a high school teacher, competitive athlete and sports coach, and running multiple 7-figure coaching programs to help business owners optimize their already successful businesses with an emphasis on simplicity, sustainability and structured freedom.

We talked about...

>> Building trust

>> Facebook group marketing

>> Upselling and Renewing Clients

>> Getting to 6 Figures in your first year/s

>> Onboarding systems and exit interviews

Episode Links and Mentions:

>> https://www.facebook.com/groups/tribeoflegendswithmegan

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YOUR NEXT STEP?

Do you want to create a Marketing System in your business that generates more discovery calls and leads on automatic from organic search engine traffic?

Then let's talk...

Book your free call here

Get Booked and Interviewed on Podcasts

In this episode, we delved into the world of podcasting, discussing the steps to successfully get booked and interviewed on the right shows. We talked about the unparalleled value of podcast appearances when it comes to exposure, audience expansion, and fostering potential collaborations.

We walk through the essential steps from pinpointing the ideal podcasts for your message to crafting an irresistible pitch. I also shared tips on how to maximize the benefits of each interview.

If you've never tried podcast guesting as a marketing strategy this episode will help. It's filled with valuable insights to help you navigate the intricate landscape of podcasting. If you're ready to elevate your message and take advantage of the podcasting platform, this episode is a must-listen.

In this episode, we talk about:

- Importance and benefits of getting on the right podcasts

- Challenges of getting booked on podcasts and how to handle them

- Steps to follow for success. The 3 things you need to succeed.

Episode Links:

One Sheet Example:

https://drive.google.com/file/d/1urc6oQ9Cq_bAybDJmr4WPG1MAtFRficH/view?usp=sharing

Blog Post with pitching email example:

https://www.stephaniefiteni.com/digital-strategy/how-to-get-on-podcasts/

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Why do coaches use SEO and does SEO for Coaches work?

SEO is a great option for coaches who are already creating content. All content can be SEO-ed. Once you SEO a piece of content like a blog, a video, a transcript, podcast show notes etc. you'll get recurring ROI (Return On Investment) for the long term.

This means that the more content you SEO the more results you'll see because the results accumulate over time.

In this episode...

We talk about all the aspects of SEO that make it ideal for coaches to use as a strategy. Whether you're starting from scratch as a newly qualified coach or are an experienced coach looking to align a new form of lead generation, you're gonna find this episode and the remaining 3 episodes in this 4-part series very interesting and useful.

We talked about…

- Why coaches should use SEO

- How SEO benefits coaching businesses

- How it builds Authority and Credibility

- How SEO helps coaches get more leads , discovery calls and clients

Episode Links and Mentions:

>> Free Guide: 10 Steps to Get More Leads from Your Website and Blog

https://my.stephaniefiteni.com/10-steps-more-leadspodcst

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NEXT STEP

Are you setting up your online coaching business?

Need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?

Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit

OR

Are you already set up and want help booking more discovery calls and marketing your coaching services? Let's talk - Book a Free Call at meetme.so/stephaniefiteni

My guest in this episode is Colin Gray, he's a podcaster, international speaker, PhD and founder of The Podcast Host and Alitu: The Podcast Maker. Colin started out in Astrophysics, before realising, to his dismay, how much maths you had to do. Podcasting has less maths, but just as many puzzles, and fun ones at that.

He started ThePodcastHost.com in 2011, and it's now one of the biggest and oldest Podcasting blogs on the web, dedicated to helping you create a successful show.

He went on to found Alitu.com in 2018 to help podcasters create their shows more easily. It's a web app that takes care of the tech, by polishing, branding & publishing for you. It offers a custom set of tools for building and editing epic podcasts.

Episode Links and Mentions:

https://alitu.com

https://www.thePodcastHost.com/academy/

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Prefer to Read? Here’s the Transcript:

Stephanie:

Hello, thank you for joining me. You're listening to the profitable content marketing show. In this episode, I talk to Colin Gray about podcasting. If you've not heard of Colin before he is known as the podcast host, and he is a speaker, as well as the owner of a podcasting school. I met Colin in London around three years ago. He was speaking at the Youpreneur summit event. I believe it was actually the first event. And I got talking to Colin after his speaking gig. And I just love his down to earth approach. And the way his tips are just so doable. And this interview, we talked about, you know, how to stay consistent and how to improve your productivity as well as you know, it's not just the tips very often. It's also the tools we use. So Colin also shares this amazing tool. So if you are planning to start a podcast or you're podcasting already, but want to get faster and more productive, well, this episode is for you. So thanks for joining. Let's jump right in and hear what Colin has to say to him.

Colin:

Hi there. Thanks for having me on,

Stephanie:

Thank you very much for joining us. So Colin, I know that you actually teach podcasting, so you have a wealth of information to share with us. So I wanted to start by asking you one of the most common questions I hear, as you probably know I work with a lot of bloggers and content creators, so, and business owners. So we talk a lot about finding your voice when it comes to writing and making sure that you are authentic. Whereas with podcasts, of course, the actual voice can be heard. So we're talking also about, you know, perhaps excellence or lack of accent sometimes. Yes. What kind of advice do you give about this? Usually?

Speaker 2:

Yeah, it's, it's a tricky one and it's one of, it's definitely one of the most common things that come up. Like you say, it applies to just any content out there, but with podcasting, obviously voice, voice is so important because it's your voice that's actually been recorded. The advice I generally give is that podcasting is such a great medium because just about anyone can find fans for their voice. They can find somebody that will like the way they speak, the way they act, their ethos, their personality, all of those aspects. So the key thing really is to be yourself. And it's easy to say that I know, but the being yourself thing is so important because it's so much hater, so much harder to hight behind the mic. And it's so much easier, to be honest, transparent, open behind the making. I think the thing is with, you know, with blogging, you're kind of, you're hiding behind your typewriter.

Colin:

It's hard to get your typewriter by going back to the 1950s ranger keyboard. And...

In this episode, we talked about how to build your online reputation. I share the 2 key elements and decisions to take and the smart way to build your audience

We talked about…

>> Where to start

>> SEO

>> Repurposing

>> Automation

Episode Links and Mentions:

The Facebook Group

>> https://www.facebook.com/groups/BlogTrafficAndSEO

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In this episode, I interview Nathalie Doremieux.

Nathalie helps heart-centered women turn their expertise and influence into recurring income by helping them create and grow online programs that impact millions.

Born in France, Nathalie and her family have lived what we call "the American dream."

After finishing school with her boyfriend (and now husband Olivier), they decided to pack their bags and get on a summer trip to the US to try and find a job. They landed in San Francisco in the Silicon Valley and both found a job and decided to stay.

After 10 years of living a fun but too crazy life, they decided to sell everything, pack their bags and move back to France with their 3 kids, 2 dogs, and a cat, to stop the craziness of working the corporate and build a new life on their terms.

After lots of trials and many learning experiences, they found their purpose and are now a thriving multiple 6-figure business that helps entrepreneurs build online communities and create life-changing E-Learning experiences through membership sites.

We talked about…

>> membership site content

>> different business models

>> how to pick the right membership model for you

>> how much support should you give?

Episode Links and Mentions:

>> newsoftwaremarketing.com

>> nathaliedoremeiux.com

>> Get Inspired with these 7 Membership Models [Free Download]

>> Thinking of starting a membership site? Book a clarity call with Nathalie, and you get a special gift if you say you're a listener of the Profitable Content Show

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This week's guest, Clare Josa, is the UK's leading authority on Imposter Syndrome, having spent the past fifteen years working with business leaders to help them to overcome it, as well as leading the landmark 2019 Imposter Syndrome Research Study and publishing her new book: Ditching Imposter Syndrome.

An expert in the neuroscience and psychology of performance, her original training as an engineer, specialising in Six Sigma and Lean Manufacturing, means her inspirational approach is grounded in practical common sense, creating breakthroughs, not burnout.

She is the author of eight books and has been interviewed by the likes of The Independent, The Daily Telegraph and Radio 4, amongst others. Clare speaks internationally on how to change the world by changing yourself. We talked about...

>> Getting speaking gigs as a coach (even during lockdown)

>> Imposter Syndrome and how to identify it in yourself

>> How to overcome your imposter syndrome

>> When content comes from the heart

>> Creating a movement

Episode Links and Mentions:

Clare's Book: http://www.ditchingimpostersyndrome.com/book/

Become an imposter syndrome Mentor: https://ditchingimpostersyndrome.com/imposter-syndrome-mentor-training/

Clare's Speaking Page: http://www.clarejosa.com/book-clare-josa-to-speak/

Clare's Free Guide: http://www.clarejosa.com/profitable/

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Prefer to Read? Here’s the Transcript:

Clare Josa

Thank you for being with us. Thank you, Stephanie. It's lovely to spend time with you today. Claire, I know that you have done so much as a coach and you've come so far. You've got your book, you've got your certification program. You do amazing speaking ex now also virtually, and you also have your one-to-one and other programs. So, you know, I'm sure all the coaches and consultants listening are thinking, wow, how did she manage to do all this, but really love to hear more about your journey. Of course. Well, I started off as an engineer, as you do my training, I've got a master's degree in mechanical engineering and German, and I spent 10 years in engineering and specialised in six Sigma and lean manufacturing. After about 10 years, I realized actually I wanted to change a scene. There was a lot of me too in engineering back then being one of just two female engineers on a staff of 200 was quite challenging.

Clare Josa

And I would say realized I wanted to spend more time with people because making people smile was really what floated my boat rather than working with machines. So I went and I became, I went travelling for a year and then came back and I got the job as head of market research at Dyson. So I set up their market research functionality. I'd been running what we called guerilla market research in my engineering job. Because just being able to get engineers to talk directly to customers that gives you so much better feedback than when it's been through a marketing teams' filter because they're all speaking different languages. So at Dyson, my job was to be the interpreter between the design engineers, the marketing team and the end customers. And I loved that. That's when I qualified as an NLP trainer. So neuro-linguistic programming. After a few years, I realized I could never make a big enough difference in the world by selling somebody else's bits of plastic.

Clare Josa

So I took the leap back in 2003 and set up my own business in leadership development. The reason I got into imposter syndrome, which is what I've spent...

Amy is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create.

She is also the author of bestselling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content. She is also the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content.

She’s talked on stages all around the world about content repurposing, most recently at PodFest Multimedia Expo, Content Live, Agency Transformation Live and Podcast Movement, the inaugural Retain Live event, and Youpreneur Summit

We talk about repurposing your content and Amy's new book which you can grab at the link below.

We also talk about:

• How to allocate your content creation time
• How to prioritise and simplify

Episode Links:

Amy's Book: https://www.content10x.com/book

How do I grow my email list?

Which content is best, blogs or videos?

How often should I blog?

How can I get my blog posts on the first page of Google?

Should I use Youtube or Facebook lives?

How do I go from 1:1 coaching to online courses?

How do I get to grips with facebook ads?

In this podcast you will hear about the latest online marketing strategies, we talk about social media platforms , automation tools and search engine optimisation (SEO). We also cover the greatest marketing books around.

You will hear solo episode where we get straight to the core of the question, expert and author interviews, tool reviews and much more.

For more information visit www.stephaniefiteni.com or search The Profitable Content Show in your favourite podcast App.

In this episode, we talk about the tweaks and changes you need to make to successfully pivot from your face-to-face service-based business to selling and servicing clients online.

We talked about…

>> Pricing your services (and packages)

>> Common pitfalls to watch out for

>> Pivoting from offline business to online business

Episode Links and Mentions:

>> Mini-Course about online business tools (with discount)

>> Episode with Phil Jones

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Prefer to Read? Here’s the Transcript:

(00:23): Move your business online

The first thing you need to do, if you want to move your business completely online is definitely have a good look at the business you have offline and what is working really well for you there now? Not all the things you're doing offline are going to work online, and some things are going to need quite a few changes, but it's all in hand. And I'm going to walk you through the process of looking at your business.

So the first thing you need to do is look at your audience, your audience, being your clients, people who are already buying from you, people who are interested, perhaps people who follow you online. These are all people that can help you kickstart your online business, especially if it's closely connected to the business you have offline. Now I know that's a lot of consultants and coaches come across problems when moving their business offline to online.

(01:18): How to price your coaching program or service packages

The first problem I hear a lot about is usually pricing. Local pricing may be lower due to perceptions. So a lot of people feel like they cannot really put their prices up to international levels or, you know, sort of average online levels because the people that are already in their orbits that are already their audience that are already their clients are going to have a problem with this. And this is perfectly understandable.

This is something I went through. I think a lot of people who come from countries where perhaps the standard of living and the wages are not as high as they are in the U S or in the UK, or, you know larger countries. Then we, of course, we have a little bit of a disconnect and we may not be very sure about how to price and how to do this transition.

(02:05):

The way I did it was very simple. I started off by putting up my prices to what I thought was, you know, the bare minimum to be taken seriously. This is something we really need to keep in mind. So you need to have a look at what people are charging

In this episode, we talk about procrastination and getting things done. It's such a common problem that makes you spin your wheels instead of moving forward.

Procrastination is common, but learning how to get unstuck especially as a solopreneur coach can make or break your business.

In this episode you will learn:

1. The 3 things that make you procrastinate
2. How to plan for consistent action
3. How to write better to-do lists that help you get unstuck
4. Books that can help you with project planning and mindset

Links

Getting Thing Done by David Allen

Lucky Bitch by Denise Duffield Thomas

10 Steps to Getting More Leads from Your Website and Blog

NEXT STEP?

Are you setting up your online coaching business?

Need help getting your online coaching business set up and your marketing in ship shape?

Book your free call here

Whether you put prices on your website or not can effect the future of your business. If you pick the wrong option for your specific situation, you may be rigging your business. There are specific reasons and considerations to put your pricing on your coach website and there are reasons not to as well.

Listen to this episode to be armed with the knowledge to make this decision for yourself.

In this episode we talk about:

- Introduction: Should I put my prices on my coach website?

- Exploring the importance of price as a selling point for your ideal client

- Considering the possibility of offering lower prices for higher-quality products

- The need to clearly demonstrate the value of your program or service

- When it might be advisable to include prices on your website

- Challenges in explaining customization and individualized offerings on a website

- Difficulties in conveying the unique aspects of high-ticket programs on a sales page

- The personal interpretation of what constitutes a high ticket price

- Strategies to explain pricing and customize the experience for clients

- Not putting prices on the website to avoid potentially alienating potential clients based on price alone

- Tips for encouraging potential clients to engage in discovery calls

- Emphasizing the importance of showcasing testimonials and high-quality content to instil confidence in your abilities

Episode Links:

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Get support with your pricing: www.stephaniefiteni.com/call

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Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here



In this episode, we talk about outbound marketing strategy. This is the third of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.

Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.

In this episode you will learn:

1. What to expect from outbound marketing
2. How the conversion rates work
3. How to start

Episode links

Emailing Tool

Follow the Profitable Online Coaching Podcast by Email

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Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

My guest today is Sigrun Gudjonsdottir. She is the leading business mentor for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. Sigrun is on a mission to accelerate gender equality through female entrepreneurship.

Originally from Reykjavik, Iceland, she has spent more than half her life outside her home country; in Germany, United Kingdom, and Switzerland. Since she was a young girl she’s always been drawn to leadership roles, so despite having zero business background nor the education, she made a life-changing phone call and asked to become the CEO of a software company shortly after finishing her master’s degree in architecture – and she got the job!

Ten years, another three master’s degrees, and several CEO roles later, Sigrun found herself in Switzerland with her newfound love but sick and unemployable. Her dream was to be location independent so she could split her time between Iceland and Switzerland, travel the world, and take care of her health. So in 2014, Sigrun started her online business and quickly built a multiple 7 figure coaching business. With a membership, coaching programs and masterminds she helps women from all over the world start, build, and scale their online businesses to 6 and 7 figures. In 2020 she founded a real estate company around two properties and also started her first fund. Her next big project is an international conference in Reykjavik, Iceland; Selfmade Summit in June 2022.

We talked about…

>> How to scale your business and stop charging by the hour with course

>> How to get people to buy

>> How to launch your course with no audience

Episode Links and Mentions:

>> The Sigrun Show

>> www.sigrun.com/stephanie

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1. The 3 main types of lead gen for coaches
2. How to pick the right one for you
3. The importance of aligning more than one form of lead gen for business resilience

Subscribe using your favorite podcast platform

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Are you setting up your online coaching business? or scaling up?

Personal Branding for individuals doesn't need to be hard. In this Episode, Sage Polaris previously known as Sarah Grear shares how she transitioned into her new business persona.

She also shares her journey around pivoting from a client-based business to a mentoring/coaching business. She explains how her systems and team allow her to take 4 months off a year. (no not a typo 4 full months a year!)

Sage Polaris (AKA the artist formerly known as Sarah Grear) has written high converting copy for more than 350 clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.

Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chrisette Michele, James Wedmore, Rick Mulready, and Amber McCue. Basically, she makes money for the “internet famous” people we all look up to.

And in turn, has been an international speaker in exclusive private Masterminds. She can SHOW your audience how to go from storytelling to story-selling. This is what truly makes a brand legendary.

You can find Sage at http://www.sagepolaris.com

Episode Links

Sage's Free Gift

www.sagepolaris.com/profitable

Todd Hermann's Book - Alter Ego:

https://www.amazon.com/Alter-Ego-Effect-Identities-Transform-ebook/dp/B075WPWMSK

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Prefer to Read? Here's the Transcript:

Sage: (00:57)

Today we have Sage Polaris. Hello Sage. Thank you for joining us. Hey Steph. Thanks for having me. I'm excited to be here. We're very excited to have you. Sage is a launch strategist to the online stars and she is a workless earn more mentor and we are very excited to hear more about working less, of course, but before we jump in, say I actually have a something that I know that my audience is very curious about because a lot, a lot of the people I deal with are women. And sometimes the question of the ego and this persona that we put out there and alongside imposter syndrome becomes a big thing. So I'm really interested in the fact that you, you actually changed your name to Sage Polaris, which is a fantastic name, but I would really like to know the story behind that.

Sage: (01:57)

Sure. Yeah. So I'm Sage to the artist formerly known as Sarah Grear. And the reason I decided to change my name is I was really stepping into a new identity in my business. I'm eight years deep into my business now and around like the six-year Mark, I realized that I no longer wanted to hide behind my client's success. I was doing a lot of client-based projects. They were having wonderful success with their launches. It was so beautiful to see, but I knew I was kind of hiding behind that and not really stepping out into my own identity. And so I decided to switch my name because I felt like it would signify something from myself like, okay, I'm not hiding anymore. I'm going to go into the spotlight, and since then I have been doing more, of my own launches for myself.

Sage: (02:49)

Personal/Individual Branding:

I've also created co-created mastermind with my business partner, Tarzan Kay, which was a hundred per cent event that we ran in Niagara falls and then turn that into a mastermind. So all of these things were a way for me to kind of signal to myself and to everyone else that I was taking on a new identity for myself...

How to write a comprehensive coaching contract/agreement

A coaching agreement can help you pre-empt trouble and make sure that your clients are well-introduced to what they are about to experience with your coaching.

It's important to include information that not only protects you in case a client turns sour but especially to help the coaching clients understand the nature of the client-coach relationship.

In this episode we talk about:

• The contract protects you
• Payment terms required in contract.
• Confidentiality, Nondisclosure
• Client concerns.
• Flexible coaching policies are crucial for maximizing profits.
• Limit liability for the coach; worst-case scenarios discussed
• Contract termination, refund, cancellation fees
• 
  

Episode links:

The article mentioned with a coaching agreement template inside it

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

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Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

This week's guest, Steven Logreira, is the founder of the Sales Process Automation Systems.

He is a tech wiz, an automation expert and a seasoned sales professional.

A Computer Engineering Graduate from the University of Florida with a minor in Business Administration. He started his career working for IBM as a Technical Sales Specialist. His forte is automating systems and processes in a way that impacts productivity and boosts revenues.

He is a whiz at creating automated profitable sales processes that save you time and don't let prospects slip through the cracks.

We talked about...

>> The glue between generating leads and closing the sales call, aka your CRM system

>> How to start your CRM system from scratch

>> How to make sure none of your prospects/leads slip through the cracks of your CRM

Episode Links and Mentions:

Automate My Process

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Full Transcript:

Hello, thank you for joining me. You're listening to the profitable content marketing show. In this episode, I speak to my guest, Stephen lo Guerrera, who is the founder of sales process automation systems. He's a tech Wiz, an automation expert, and a seasoned sales professional. I invited him here on the podcast because he is a whiz at creating automated profitable sales processes that save you time.

Prospects slip through the cracks. So if you're a coach, consultant or a service provider, get ready to get, Steven's help creating your CRM system. Let's dive right in.

So hello, Stephan. Thank you very much for being with us today on the profitable content podcast. I have invited Stephen to speak. Because he specializes in helping us close our leads. And as we know for coaches, consultants and service providers, as well as many other businesses, because we all lead needs and we all have to close them, making sure that we close all our leads and not leave any money on the table.

It's very, very important. So Steven is going to help us get through this process today. So Steven, can you help us get to know a little bit better? Hey, Stephanie, how you doing so glad to be here and to be part of your tribe and get hopefully by the end of this talk though, they'll have a little bit more knowledge as to really a very important piece that is, I, I think it's so important and quite often overlooked, you know, in, in, in business.

It's by the Williams, especially I find within the coaches and consultants and service providers, and everybody's focusing on lead generation. How do I, how do I get leads? How do I get leads? How do I get leads? But then what happens with those leads? Right? And then another industry that's really big within, within this is teaching people how to close.

Right. What do you say in the conversation? You know, how do you overcome objections and all that stuff? And there's so much training on that as the same as in the marketing side of things, right? There's this piece in the mood, I call it the glue between lead and actually having that sales conversation.

That's really the sales process. When a lead comes in, how do you manage that lead? How do you keep track of that lead from when it originally comes in all the way to when you have that sales conversation and then out of that conversation, there's three outcomes. Yes, no, maybe if it's yes. Do you actually have a onboarding process?

You know, how do you charge money? How do you get your, the...

In this episode about List Building for Coaches, we talk about '3 Ways to Grow Your Email List Faster and Cheaper'.

These 3 tips will help you get better quality leads onto your list more affordably.

Topics this episode...

>> Qualifying Your Leads

>> Segmenting Your List

>> Creating a Quiz as a Lead Magnet

>> Creating a Mini-Course as a Lead Magnet

>> Boosting Results with Lead Ads from Facebook/IG

Episode Links and Mentions:

>> Interact Quiz Builder

>> Lead Ads

>> 10 Steps to Getting More Leads from Your Website and Blog

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Are you setting up your online coaching business?

Need help getting your online coaching business set up and your marketing in ship shape?

Book your free call here

Full Transcript

Hello, thank you very much for joining me today. We are going to talk about how to grow your email list. And it's not just about how to grow your email list. It is very specifically for coaches and we're going to talk about the three fastest ways you can build your email list, but not all email subscribers are built the same, not all email subscribers are.

The same. So today we're going to talk very specifically about those things that are going to help us find really high-quality people to get on our email list. One of the biggest problems a lot of people have been experiencing lately is that Facebook ads have become more expensive. And as you probably already know, Facebook ads have been one of the ways in which a lot of people are boosting their freebies.

To put their content in front of people to grow their email list. Now this has become more expensive and a lot of people have turned to lead ads or simpler ways of reaching more people, which unfortunately has been creating a place where we're getting much lower quality leads on our emails. But today's episode is going to help you resolve the problem because by creating the right freebie and putting it in front of the right people, you can resolve this problem.

You can still keep your costs low. And again, you don't necessarily have to use Facebook ads. We're going to talk about this towards the end of the episode. But most of all, if you have the right kind of content, you are going to get the right kind of leads. That's. By your coaching that will buy your programs, that's will register for your group programs, participate in your challenges when you're launching, they are going to be the right kind of.

So let's dive right in and talk about the first one. Now the first type of freebie, which I absolutely love. I have, in fact, very recently launched my very own after working with clients who are launching their own and had fantastic results. And this is the quiz.

It allows you to really ask quite a few questions to your prospects and you know, of course, you've got to make them fun because they have to enjoy it, but it really allows you to. I get quite a lot of information...

This week's guest, Phil M Jones has written 8 best-selling books, produced two original programmes for Audible and delivered over 2,500 presentations in 57 countries across five continents.

Phil entered the world of business at the tender age of 14. With nothing more than a bucket and sponge, he went from singlehandedly washing cars at weekends to hiring a fleet of friends working on his behalf, resulting in him earning more than his teachers by the time he was 15.

Since then, Phil has made it his life’s work to completely demystify the sales process and bring both simplicity and integrity to a world that is often full of big egos and even bigger lies.

Phil’s unique philosophy of using specific word choices to teach people “Exactly What To Say” in order to influence, persuade and drive outcomes, has made Phil one of the most practical and in-demand business experts in the world.

We talked about…

>> How to sell coaching online

>> Closing sales and confidence

>> Questions to ask on a discovery call

>> Selling High-ticket

>> Great pieces of content that grow your personal brand

Episode Links and Mentions:

Phil's website: https://www.philmjones.com/

Instagram & Twitter Handle: @philmjonesuk

LinkedIn: https://www.linkedin.com/in/philmjones/

Phil's Books on Amazon: https://www.amazon.co.uk/Phil-M-Jones/e/B0097DKWP4?ref=sr_ntt_srch_lnk_1&qid=1613472429&sr=8-1

Exactly what to say on Audible: https://www.audible.com/pd/Exactly-What-to-Say-Audiobook/B077Z8S58Y

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Prefer to Read? Here’s the Transcript:

Phil M Jones (0:00):

A pleasure to be here. Thanks for having me on the show.

Stephanie Fiteni (01:07):

Well, I am very intrigued and I was, I was reading information about you and your website. I've heard you talk about this before, and I just really wanted to know how you started at 14.

Phil M Jones (01:22):

How did I start at 14 years of age in business - I guess it probably started a little bit before that is it. My parents did a wonderful job getting me into a great school and the school that I got into meant the lots of the kids had different things than what I had in terms of trainers, sneakers, the bag that they would carry, you know, the sports equipment that they have on the sports field, et cetera. And I'd always go to my parents and be like, Hey, can I have, can I have, can I have one? I got the recurring answer of no. So I started to get this idea of, of how do I go about being able to make money for myself and have this sort of entrepreneurial gene that when everything from me selling the homemade sandwiches that my mum had made for me in my pack lunch through to then me starting a little car cleaning business at the age of 14, and that had me just knocking on the doors of my neighbours, asking them if they'd like their cars washed. And by the age of 15, that little carpooling business was making me more money than most of my school teachers, as what I'd done is I'd built out quite a comprehensive round of customers have kids in the year below that were helping to service those customers. And we had a legitimate business that I didn't even realize was as such until much later in life, but that's where it all started.

Stephanie Fiteni (02:37):

That's so amazing because you know, so many of us just, you know, we kind of take a while to realize the power of actually asking for the sale and, you know, making things happen. So it's just so amazing.

Phil M...

Picking the right lead magnet can make or break your online business, especially if you sell coaching or courses. The people on your email list could be the biggest asset in your business - IF - they're the right people.

Only the right lead magnet will make sure you attract the right ideal clients.

This episode speaks of all the things to consider when designing your lead magnets:

1. Add lot of Value
2. Always keep improving your landing pages
3. Pick a magnet that creates a 'gap'
4. Make sure you attract action-takers
5. Don't go overboard - recycle existing content

Love this topic? here's are a couple of links to some blog posts about downloadable freebies:

Lead Magnets: How to pick one that grows your email list

Coaching Online: A beginner’s guide to planning a website that attracts clients and grows your email list

Finding a profitable niche is not hard.

But it needs to be done right, at the right time.

In this episode, I walk you through the process with examples from my own journey and that of my clients.

Episode Links and Mentions:

The blog post where I mention niching

https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/coach-marketing/

Ryan Levesque's Ask Method

https://askmethod.com/

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Prefer to read? Here's the full transcript

Hey, welcome to today's episode. I'm going to talk about niching today and I'm going to share my journey and, you know, the tips that I support my clients with as well, because, you know, niching is not just about finding that special thing that you can do that allows you to charge more later, but also finding that thing that makes you a no brainer in your industry so that you can really grow and scale your business.

Pick the right niche

So how can you make sure that you're picking the right niche? The first thing to do, which is probably a little bit counter-intuitive, is to look inwards, you know, finding your niche is something that you should not look to the competition to the strongest niche you can find is going to be one that your competition hasn't picked. So you need to make sure that it's definitely has a strong overlap with your strengths.

Your experience is your niche

What this means is that your experience, your life experience, not just your work experience is actually your niche. And in fact, this is very common with a lot of coaches and consultants. You know, a lot of coaches especially can find it quite easy to have a look at that motivator, that thing that changed our lives, that made them become a coach and that helped them discover maybe a new part of their life or any part of themselves. And they can actually turn that into something that they offer. For example, my experience is in SEO and building websites and, you know, I used to have my own agency. So, you know, my experience in, in terms of, you know, coding and websites and also writing content is what makes me a little bit different. So a lot of content writers have either a PR or you know, or a writing background.

So they were writers before they actually specifically niche down to blogging. So I came from a little bit of a different background, which of course is going to make me send out. This does not mean that the niche though is going to fit you like a glove. In my case, I had a little bit of a problem. I really wanted to work with coaches because I was so excited about the way I started my business online from scratch. And, you know, when you work within an agency, you tend to take businesses from say point C to point D you don't actually build from scratch. So I was really proud and I was really, I really felt that this was a strength that I had the experience of building a business and international business that was completely started from scratch. So I felt that working with coaches was going to help me really make use of this experience because I had built my own online coaching business, but it didn't fit me like a glove for one particular reason.

My background was technical. And I used to use words that coaches didn't understand. And, you know, this is something that I had to kind of learn to let go of. I had been, I had spent so many years of training, spending a lot of time with programmers and people in marketing. And we don't realize how much of the industry terminology you use without even being aware of it. So this was one of the disadvantages for me, but that didn't mean that it was around the niche.

What have you done that

In this episode, we talked about how to attract clients that are willing and able to pay your prices. I share 4 tips that will help you attract well-matched clients

We talked about…

>> how to identify your best clients

>> your website and funnel

>> mapping calls and your clients' words

>> create content they want and sprinkle with what tey need to know too be ready to work with you

Episode Links and Mentions:

The Profitable Content Coaching Programme (enrolment is open)

>> https://my.stephaniefiteni.com/profitable-content-2021

The Facebook Group

>> https://www.facebook.com/groups/BlogTrafficAndSEO

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This week's guest is Helen Maffini. Helen is a Canadian/British international educational consultant. She is the author of two books and the Fly It Quiet travel and educational packs. She is also a successful online course creator and a seasoned summit organiser and host. She is the woman behind the Global Mindfulness Summit which reaches thousands of people in 23 countries every year

We talked about…

>> how Helen runs her online courses business

>> how she created her successful online summits reaching more than 23 different countries

>> the art of upselling

Episode Links and Mentions:

>> Online Summit Kit - superchargeyoursummitroadmap.com

>> https://helenmaffini.com/

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Achieving six figures in sales in your coaching business is easier than you think. Actually, it's way easier when you keep it simple.

In episode 50 of the Profitable Online Coaching Podcast, we discuss the coaches' two-step, six-figure sales funnel.

But before we get into the details…

Do you know what a funnel is?

>>A funnel is made up of the little steps a person takes towards becoming your client. These steps can be downloading a freebie or registering for a webinar - there can be many windows into your coach funnel. The goal is to keep them moving forward to the following steps till they're ready to work with you.

>> The two-step six-figure sales funnel is the simplest, and it will take you from starting a coaching business to reaching six figures with one funnel and one lead generation strategy.

The more complex your funnel is, the longer your funnel is going to take to convert.

we also talked about...

●   The sales funnel, in reality, is made up of the steps that your coaching clients take before they decide to buy from you. We call it the customer journey. It's something you need to become familiar with.

●   It's important that the first step is very well attuned to your target audience. It's got to show your expertise, help your prospect understand why they need what you're selling, and how they will make it happen.

●   Content should come easy. It should be the format that you enjoy. If you don't enjoy being on Facebook, do not stay on Facebook - it just won't work for you. You can create any other content and then reformat it for social media.

●   It is recommended to have core content because that core content is going to go somewhere where people are going to keep finding it indefinitely. This is why you need core content.

●   The second step is so simple. The important thing is just to have your call to action.

In this episode, I talk about the elements you need to have on your website so that it generated traffic and converts them into leads and clients.

We talked about…

>> Testimonials

>> Picking your core content

>> CTAs

>> SEO

Episode Links and Mentions:

The Profitable Content Group Programm

>> http://my.stephaniefiteni.com/profitable-content-2021

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Marketing your coaching business when you hate social media feels like constantly swimming upstream.

It feels hard and unnatural and although you may manage it some of the time, you can't seem to do it consistently because it doesn't come natural to you.

Fear not your business will not fail because you don't spend all your time on social media. There are other ways that can help you book clients - ways that don't require an advertising budget.

In this episode...

We talk about why social media could be taking the joy out of marketing your business, and what to do instead. (without spending a fortune on Facebook Ads)

We talked about…

>> Social Media and why it feels so hard/leads to burnout

>> Social Media Automation

>> The difference between real automation and scheduling tools

>> How to use SEO to get clients

>> How to use SEO to build your authority as a coach

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Episode Links and Mentions:

>> Free Guide: 10 Steps to Get More Leads from Your Website and Blog

https://my.stephaniefiteni.com/10-steps-more-leadspodcst

NEXT STEP

Are you setting up your online coaching business?

Need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?

Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit

This is the second episode about SEO for coaches. Today we talked about How to create an SEO Strategy for coaches. The essential 4 steps to creating an effective strategy.

Topics this episode...

>> Getting the basics right

>> Keyword research (and tools)

>> Implementing what you find

>> Creating the SEO-ed Content Plan

Episode Links and Mentions:

>> Keyword Finder: The tool I use for Keyword Research

 Did you Enjoy this Episode?

Subscribe to this Podcast Here

NEXT STEP?

Are you setting up your online coaching business?

And need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?

Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit

Full Trasncript

Hey, thank you very much for joining me today. We're going to talk about SEO for coaches. Today's episode is a continuation of the. The SEO for coaches series, which I am running on the online coaching podcast. Last week, we talked about building your audience and getting clients. And this week we're going to talk about the four steps to creating your SEO strategy, like any good and respectable marketing strategy.

It's all in the basics. So even with SEO, the first thing you need to do is take a good look at your ideal client. Now you've probably heard me say this so many times. If you follow me on Instagram or on Facebook, or maybe you're on my email list or in my Facebook group, I say this a lot. I really focus on the ideal client.

Even when I run my, my challenges or my free training. That's something I really work on with Mike. Because knowing your ideal client is key. If you don't know your ideal client, well, then you might have some problems. You also need to work through some misconceptions about your ideal client. For instance, I actually had a new client this week who said, well, I really don't know my ideal clients.

I don't know how old they are. I don't know where they're from. I don't know how many kids they have and I don't know what kind of handbag they'd like to buy. I don't know what kind of car they drive. And, you know, I kind of giggled a little bit and I'll tell you why, because this is a different kind of ideal clients to kind of ideal clients.

Somebody would create for you when you create a social media strategy. And for inbound marketing, when we create our core content lead bridge needs to be a little bit. Social media tends to be very visual and very superficial. Whereas when we're talking about SEO and analyzing our ideal client for SEO, we got to go deep on those little struggles on those micro thoughts that are going through their heads.

On those little steps that they take from feeling like they need something to really understanding what the solution is and how you might be the best person to work with. So it takes a little bit of a disciplined journey. And in fact, analyzing this ideal client really well is really important because you need to build the customer.

You need to know all the steps that they go through in their head, especially you need to know all the little motivations, all the little pain points they have that are gonna make them go to Google and punch in a question that's related to what you sell. So as a

In this episode about SEO for coaches, we talk about 'How to Write for Search Engines'. 4 tips that will help you create blog posts that rank on the first page of Google.

Topics this episode...

>> Writing foe Search Engines

>> Optimizing your articles for Search Engines

>> On-site linking

>> Meta Description

>> Alt Tags

Episode Links and Mentions:

>> Keyword Finder: The tool I use for Keyword Research

>> Yoast WordPress SEO Plugin

 Did you Enjoy this Episode?

Subscribe to this Podcast Here

NEXT STEP?

Are you setting up your online coaching business?

And need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?

Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit

Full Transcript

Hey, thank you very much for joining me today. We're going to talk about SEO for COVID. Today's episode is a continuation of the series, the SEO for coaches series, which I'm running on the online coaching podcast. Last week, we talked about the four steps you have to follow to create your SEO strategy.

And this week we're going to talk about writing for search engines. This is one thing I get so many questions about, and it's actually one of the things I really go deep with in my training programs with my clients and also in my one-to -one sessions. So my advice on writing for search engines is don't. Yeah, just don't write for search engines.

I mean, you can optimize for search engines and it's perfectly fine, but we do not write for search engines. I often come across people who say. That they are search engine, and writers or SEO writers or, and this just completely rubs me up the wrong way. And I'll tell you why. I mean, I always teach my clients.

We write for people. We do not write for search engines. Although of course we are going to do keyword research and we are going to weave those keywords into the article. We still do not write for search engines. So what we do is the first thing is to just write for people. So the first thing you need to do is, you know, your title, your title has to be based on your keyword.

And it has to be based on the right topic that allows you to then optimize the article for that particular keyword. But it does not need to be written specifically for that. So once you have your title and you know, your title is kind of going to take you in the right direction so that you cover that key.

Then you forget the keyword. So you sit down and you write an article and you think of your ideal client. If you think of what they want, you think of how you can possibly give them as much value as possible. And also how you can find ways of maybe getting them to engage or take some action after reading your blog post.

Once you're happy with that, then you can go into the optimization. When it comes to optimization. My first tip for you is to use one keyword. You've probably heard that, you know, with Google getting more complex and modern a CEO and you know, some people are using two keywords or maybe even three to optimize one blog post.

And I can understand that kind of approach, but there are two problems with it. The...

My guest today is Tiffanie Kellog, Tiffanie entered the entrepreneurial world in 2003 and since then, she has spent her time traveling across the globe helping thousands of entrepreneurs create amazing businesses and improve their networking and referral skills through keynote presentations, workshops, online programs, and more!

Whether sharing her expertise on referral marketing, networking or maximizing your time, Tiffanie will knock the socks off the audience with her fun and entertaining style.

Tiffanie shares, “My goal is to help people achieve their dreams by giving them the tools needed to make more money in less time so they can have more fun!”

She is the author of 4 books including 4 ½ Networking Mistakes.

We talked about…

>> Simple steps to improve your referrals

>> Creating a network of referrers

>> Identifying where your network is

>> Referral mistakes to avoid

Episode Links and Mentions:

>> Stephanie's Client Attraction Content Plan Training

https://my.stephaniefiteni.com/moreclients

(it's free but seats are limited - grab yours asap)

>> More Referrals: Double Your Referrals in 30 Minutes a Week - https://bit.ly/TKmoreref

>> https://tiffaniekellog.com/

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Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

Branding is key for any business even solopreneurs. A Brand is what makes you memorable, what makes you different. This is what sets you apart from others, and it is important in order to stand out and be chosen by prospective customers.

The most successful coaches have great brands - personal brands. As a coach you are chosen not just for your qualifications and track record but also for being you.

Prospective clients will get to know you to understand if they are an energetic match - coaching and coachees spend a lot of time in intimate conversation so it is important for your prospects to see you s someone they can potentially connect to. And that’s a matter of chemistry.

This is why your Brand needs to have all the elements that make up your chemistry - who you are. So that your prospects can take an informed decision. A brand should repel those you don’t want to work with and attract those you love to work with.

In this episode we talked about :

- Building your personal Brand

The 4 steps to building a strong personal brand for your coaching business.

- Your Personality and why it matters for Personal Branding

Your personality is the core of your brand when you’re building a coaching practice.

- Define your Core Values to define your Brand

What values do you live by? What values do you manage your business by?

- Find your Band Story

Look for the stories in your brand. Your own and those of your clients.

- Define your Messaging

Be clear about who you’re for and who you’re not for.

- Briefing your designer and photographer

Getting clear about your Brand will help you give clear instructions to your logo designer and photographer.

For more information go to www.stephaniefiteni.com

In this episode, I interview Zach Spuckler, the founder of Heart Soul & Hustle and creator of the podcast by the same name.

After making over 1.5 million dollars in online courses and coaching sales he pivoted to serving that same audience with marketing services and consulting. He's now the chief marketing extraordinaire at his Facebook Ads & Consulting Agency where he works with his clients to achieve multi-six-figure launches, automated funnels and consults on marketing strategies for course creators looking to scale their business.

Selling courses online: Zach walks us through how he built a half a million-dollar course and six-figure business in under a year and recently pivoted his business into an agency model.

Facebook Ads: In this episode, we also talk about Facebook Ads - Zach helps us get to grips with Facebook ads manager’s latest updates and deciding whether we're ready to outsource our ads.

Whether you’re still doing your own or you're ready to outsource this episode will have some gold nuggets for you.

FB Platform Updates: We talk about how to keep up-to-date with developments in the ad manager. We also talk about testing and how important this is to figure out what's going to work for you.

You can learn more about Zach at www.heartsoulhustle.com or follow him on Instagram @heartsoulhustle

In this episode, we talk about inbound marketing strategy. This is the fourt of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales.

Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.

In this episode you will learn:

1. What is inbound marketing
2. Why it saves you time and money
3. How to pick the right strategies for you

Episode links

https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/lead-generation-for-coaches/

Follow the Profitable Online Coaching Podcast by Email

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NEXT STEP?

Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

How to write a coach's business plan that helps your practice thrive

A business plan is crucial for a coaching business as it provides a clear vision, strategy, and financial planning. It helps in understanding the market, mitigating risks, and developing effective marketing and operational strategies. Moreover, a business plan aids in tracking progress. Overall, it serves as a roadmap for achieving success and managing the business effectively.

In this episode, we talk about:

• How to clearly define your vision and identify what you don't want in your business.
• Business and Personal Values and how these are reflected in your business
• Defining your core offering: coaching packages.
• Use the calculator to determine your ideal hourly rate.
• Competitor research
• Prioritizing
• Key marketing data: leads, sources, closing rates.
• Simplifying your schedule and considering your lifestyle

Episode links:

Hourly Rate Calculator: https://my.stephaniefiteni.com/coachingratescalculator

Niching Article to help you find a profitable niche

Discovery Call Script-Writing

How to Start a Coaching Business with the Resources You Have

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

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NEXT STEP?

Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

About the Show

In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business.

On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses.

Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more.

She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She...

Discovery calls - what are they and why have them?

A discovery call (also called a breakthrough call or sometimes a free consult) is the first call a prospect books to meet you and learn about what you do. This call is your opportunity to get to know the potential client and understand if you're a good match for each other.

Discovery calls can be hard. You jump on a call with a stranger and you've got to figure out if there's any chemistry between you, if you can help them, and if they are willing to work with you.

What to do on a discovery call

You have to explain what you do clearly, state your prices and offer a payment plan - which means discussing money! and that feels yukky.

But you don't want to sound pushy or worse desperate! you want to come across as professional and relaxed but you also want to gain a new client. Finding that balance can be hard.

Discovery calls also give you the chance to ask questions about your prospects' needs and goals, which helps you get to know your ideal client persona better - so you should do as many as possible especially early on in your coaching career.

In this episode...

In this episode, we talk about the feared 'salesy' discovery call, how that's not the right way to approach a sales call for a coach. Because hey, we also have a responsibility as coaches and therapists that other salespeople don't have to carry.

We cannot do sleasy 'ram down your throat' sales - this is why learning how to really work with the prospect to find out if you're aligned is important. In this solo episode we also discuss the steps to take and how to close the sale and run to the finish line when there are no red flags.

Enjoy the episode and have a great time closing your sleazeless discovery calls!

We talked about…

>> Sleazy discovery call interviews

>> What to do on a discovery call with a coaching prospect

>> What questions to ask on a discovery call

>> How to NOT manipulate your prospect

>> Why you need to speak your prospect's language

Episode Links and Mentions:

>> Free Guide: 10 Steps to Get More Leads from Your Website and Blog

https://my.stephaniefiteni.com/10-steps-to-more-leads-hm

>> The Online Coaching Business Bootcamp: https://my.stephaniefiteni.com/online_business_success_toolkit

Did you Enjoy this Episode?

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This week’s guest, Jeanet Bathoorn, is a bestselling author of 6 books, international speaker and trainer and a no-nonsense business coach. She is a certified NLP Master Coach and a Certified Sacred Money Archetype Coach.

She started the Freedom Entrepreneur Movement a couple of years ago after having dealt with a total lack of freedom in her business and private. In 2020 she started her own podcast show in which she recorded 100 episodes in 100 days.

She is a multiple six-figure entrepreneur since 2005 and has coached thousands of entrepreneurs finding their own unique path to freedom. She also runs several mastermind groups.

We talked about…

>> Changing plans from freedom entrepreneur running cruises to focus on the dutch market again

>> Launching a podcast with 100 episodes in 100 days

>> The importance of having fun with your content

>> Writing your first book shifting to author

>> Keeping things simple to avoid confusing your clients

Episode Links and Mentions:

English Website: http://jeanetbathoorn.com/

Assessment: https://jeanetbathoorn.com/money-archetype-assessment/

Ebook: https://jeanetbathoorn.com/ebook-7-steps-to-become-a-freedom-entrepreneur/

LinkedIn Link: Jeanet: https://www.linkedin.com/in/jeanetbathoorn/

LinkedIn Link: Stephanie: https://www.linkedin.com/in/stephaniefiteni/

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Prefer to Read? Here’s the Transcript:

Stephanie:

Hello, Jeanet, how are you? Hi, Stephanie. I'm fine. Thanks for having me. Thank you very much for joining us today. I'm really happy to have you on, would you like to start by introducing yourself and letting us know what you do? And we do it for? Okay. So my name is Janet - I work for the Dutch market, so all my content, everything is in Dutch. I call myself the freedom entrepreneur and I guide/mentor self-employed entrepreneurs to break through their own limiting beliefs, like the beliefs that they created in themselves. And I do that by running mastermind groups. And by putting out a lot of content, I know we're going to talk about content, but I put out a lot of content. Yeah, excellent. Yes, we're in the right place to talk about content. So, what does that content look like?

Jeanet:

So I am, I'm in the habit of writing books. I love to write books. And in fact, this year I will publish two books. My first book is about running a mastermind group. So what do you need to run a mastermind group? And what does it take to run a group? And the next book I wrote that my publisher asked me to write it. That will be published in November. And it's about online business models because of the whole COVID-19 situation.

Stephanie:

Oh, wow. Yes, definitely the right topic and especially the right topic for you. . Excellent. So that would be book number 10 in all, because you've already written eight books, right?

Jeanet:

Yeah. That's that if it's like books that I wrote his book number eight, but I wrote also like chapters for other books, so that, that would bring it to like books and co-writing books.

Stephanie:

Wow. was it all in dutch? For the Dutch...

In this episode, we talk about strategies, tools and platforms that promise new and known opportunities in 2021. We talk about what worked really well in 2020, what still works now and what new platforms and changes are coming up in 2021.

We talked about...

>> Google's Newest Significant Algorithm Changes scheduled for May 2021

>> Social Shopping

>> The new popular kid on the block: Clubhouse

Episode Links and Mentions:

>> www.stephaniefiteni.com/podcast

>> fiverr.com

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Prefer to Read? Here’s the Transcript:

Google releases about 3000 updates a year to its algorithm, but every now and then it has an algorithm that actually carries a name like probably the most popular was Panda and then hummingbird. And there is going to be another big update in 2021. We don't know what it's going to be called yet, but it is going to be released in May 2021.

And we already know why it is going to be important and how things are going to change. So coming back to the one thing I always talk about, and you know, the reason why Google exists is to serve the best results to people who punch in keywords and sentences and questions into Google.

So you don't really need to fear because you are in Google are on the same side. However, Google, since probably the major algorithm released in 2010 has been working on trying to, push people who create websites and businesses to create a faster experience. So they want to speed up the internet and the algorithm release in May, 2021 is going to focus specifically on this. They've called it the user experience release. So they want to really focus on improving the way users are using your website.

So Google is going to now start looking at a number of elements on your site that it believes improve the experience of people or maybe more precisely yeah. Are elements that Google thinks are showing signs of a better positive experience.

Google has created what it's calling the core web vitals, which are, you know, three elements of measurements that it's going to use to decide whether your site has a nice user experience are not the first element Google will measure is how quickly the measurements above the fold actually load above the fold means that's part of the website that you can see in your screen right away without scrolling. So Google will be measuring how quickly it loads and also how quickly people can actually click on it because sometimes sites can load, but you know, you can't quite click on them right away.

It's like they need to do a little bit of extra loading and then you can finally interact with them. The third element is how long it takes for the picture to become visually stable. So for the whole layout to become visually stable, you know, sometimes you see a website that takes a little bit of time to load and sort of you see things falling around and, you know, the layout changes. So Google is going to take into consideration how quickly it takes to stabilise and settle down all these elements. According to Google, make for a good user experience. It has picked these three things to measure how the user is going to interact with your website in a positive way. But of course, it's going to give a lot more importance to mobile this time around than it does to the desktop. There are still many sites on the internet that don't quite perform as well on mobile.

In spite of having a very pretty mobile site, some websites are not great. I say most still have some very small elements to click on when it comes to the mobile experience. And there are certain things that Google thinks need to be actually even faster than

This week’s guest is Matthew Kimberley, Matthew is the Head of Book Yourself Solid Worldwide. He's also the author of Get A F*cking Grip, creator of Delightful Emails and the School for Selling, and host of the Marketing For Coaches podcast. He lives in Malta with two boys, one wife, and one dog and pre-Covid traveled the world speaking on stages from Singapore to San Diego. He mostly likes good Scotch and better conversation.

We talked about…

>> niching

>> getting your first client as a new coach

>> how to prepare for marketing

Episode Links and Mentions:

>> singlemaltmastermind.com

>> https://www.marketingforcoaches.com

>> https://www.bookyourselfsolid.com/

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This week’s guest is Kicki Westerberg. Kicki is a business coach servicing the Swedish market. She started her online business as a traditional business coach but realized that she built the wrong business for herself. Then she started to work with other coaches and also started to incorporate spirituality together with NLP (neuro-linguistic programming). Today she teaches coaches to grow in her program unstoppable so that they can go out and do the same for their clients.

We talked about…

>> Setting goals in line with your purpose (and how to find it)

>> Balancing masculine and female energy in our business

>> How to start listening to yourself more and find out what your ideal business looks like

>> How to pivot towards your ideal business

Episode Links and Mentions:

>> Hal Elrod's Miracle Morning

>> Kicki's Instagram @kicki_westerberg

>> Kicki's Website

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This week’s guest is Bob Gentle. Bob has worked in the field of digital marketing for nearly twenty years, for most of that time running his own consultancy. Latterly he built and ran one of Scotland's largest dedicated digital agencies.

Currently, alongside working with a handful of corporate clients, he focuses on helping digital entrepreneurs, microbusiness and small businesses fine-tune their product or business model, then find and build an audience online and compete against larger businesses with deeper pockets.

He does this through his speaking, consulting and workshops as well as group-based or one-on-one programs of hybrid coaching, consulting and training.

Bob lives in the North East of Scotland with his wife, is a keen surfer and snowboarder, former search and rescue officer and army reservist.

We talked about…

>> how to find your place in the vast worldwide web

>> how to model others to get similar success

>> family support and its impact on your success

>> content creation

Episode Links and Mentions:

>> https://amplifyme.agency/traffic-conversion-idea-prompt-list/

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In this podcast episode, I speak with Glen Oliveiro, Founder & CEO of CoachVantage.

CoachVantage is an all-in-one coaching platform that helps coaches deliver exceptional results for their business and their clients.

Glen created CoachVantage after speaking with hundreds of coaches to understand the biggest pain points of running a coaching business. Coaches who were just starting out struggled with marketing and getting clients consistently. More established coaches felt overwhelmed by managing admin tasks single-handedly, including things like sharing documents with clients, scheduling appointments, and keeping track of client sessions.

To try and solve the problem, they used different tools and ‘freebies’ like Calendly, Google Docs, Evernote, Excel, and PayPal to manage various aspects of their business.

However, their data and client information was scattered in so many different places that there was no coherent view. As a result, it was counter-productive - they felt even more disorganized and unproductive.

What they desired was a solution that would help them stay organized by automating their workflows and having everything in one place.

In this episode we talk about:

How coaches can stay organized and productive and have more time to create value for their business.

How CoachVantage helps coaches to manage their practice seamlessly, deliver a professional client experience and coach more effectively. It’s like the ‘swiss army knife' for coaches, allowing you to:

- Sell coaching programs online

- Invoice clients

- Sign e-contracts

- Schedule sessions online

- CRM to manage client information

- Upload files and documents

- Secure client portal to manage the end-to-end coaching journey

- Track coaching hours automatically

Episode links:

Main website: www.coachvantage.com

Article Mentioned: https://www.coachvantage.com/blog/coaching-platform

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and the online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

Creating your course is the easy part - you know your stuff right? But creating it and selling it is another game. There are many key considerations - pricing tops them all.

In this episode, we talk about:

1. The Evergreen Value of Digital Mini Courses

2. Maximizing Your Mini Course: Duration and Content Considerations

3. Selling Your Online Course: Email Launches, FB Ads, and More

4. Breaking Down the $47 Challenge Trend

5. Creating Passive Income with Your Online Course

6. Moving Beyond $47: Offering Substantial Programs for Real Change

7. Navigating the Different Pricing Tiers for E-Courses

8. Tools and Solutions for Building Successful Online Programs

9. Understanding the Market: A Deep Dive into Online Course Pricing

Episode Links:

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Get support with your course launch and pricing: www.stephaniefiteni.com/call

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Get set-up coaching online or consulting remotely with these simple online tools

Coaching online and Remote Consulting is easy when you're well set-up.

In this episode, we talk about the tools you need. Listen in to get all the details about which ones I use and how I connect them to each other.

I also give a sneak peek of my systems and the list of tool options for each of these below:

1. A Scheduler
2. Video Conferencing Software
3. An email marketing platform
4. Social Apps
5. Blog
6. Automation software
7. Design software
8. Admin management software
9. Payment tools
10. Online Form Tools

You can also read a detailed blog post (with all the tool links) about the tools above which you can find here: Tools for coaching online

Check out this one-time offer on the Online Business Bootcamp with all the tools video tutorials https://my.stephaniefiteni.com/online_business_bootcamp

Subscribe to this Podcast Here

Building a successful coaching business is almost entirely about marketing.

And marketing is all about the quality of your core content…

In episode 49 of the Profitable Online Coaching Podcast, I'm breaking down the most efficient and proven marketing strategies for coaches to grow their business from $0 to $100k (or more) in about 12-18 months. 

But before we get into the details… Do you know what's common in every successful coach's understanding of marketing?

Two things:

>> Marketing for coaches isn't just about getting people to see what you're selling. It's also about building authority and trust.

>> Marketing for coaches is as much about planning as it is about ideating. Listen, measure, look, plan and oversee your marketing. 

If you think social media is the best way to market your coaching business, you're in for a surprise. Because the best marketing asset you can build is probably also the most underrated: your blog, for example.

In this Episode we talked about:

>> The best way to go about your marketing is to measure and listen to what's happening in your own marketing. Multiply the marketing effort that is giving the most reward.

>> Blogging is a perfect way for coaches to advertise themselves. Because it does the advertising without explicitly showing they're advertising. Blogging is a way of proving your authority and placing your content high up in Google search rankings.

>> How to start a blog if you're a non-writer? Start a podcast! Turn your audio content into pieces of writing or hire professional writers to do the writing for you.

>> Do you need 1000's of visitors to get your blog to support your business? Absolutely not. Even if you just have a few hundred people visiting your website, you will start selling if you’ve built your content plan correctly and are attracting the right people.

>> Wait until you're fully booked for a while before offering paid resources or courses. It will help you broaden your outreach instead of narrowing it down.

>> Make sure your content is designed specifically for the kind of people that need you.  And focus on the conversion rate.

Episode Links and Mentions

Book a Call: http://www.stephaniefiteni.com/call

Website: https://www.stephaniefiteni.com

Did you Enjoy this Episode?

Subscribe using your favorite podcast platform

NEXT STEP?

Are you setting up your online coaching business? or...

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here

When deciding how long your blog posts should be, it's important to have a look at your goals, your industry keywords and your search results competitors. This episode explains how to find the right length so you don't spend a lot of time writing articles that have little or no chance of ranking in search engines.

We break down these steps into more details:

1. Checking out who you're competing with and specifically what content you're competing with
2. Staying focused on your goals
3. Deciding what's best for you

You might also be interested in the following related content:

How long should my epic blog post be?

How often should I blog?

In this episode, we talked about how to get your first coaching clients. We delve into the 3 reasons why a lot of coaches find it so hard to get their business off the ground snd what they should do to succeed.

We talked about…

>> Overwhelm

>> Clarity from taking action

>> Being everywhere on social

>> A simple marketing system that revolves around one great piece of content

Episode Links and Mentions:

Free Training: Create Your Client Attraction Content Plan

>> my.stephaniefiteni.com/freetraining

The Group where the free training community gathers

>> https://www.facebook.com/groups/BlogTrafficAndSEO

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As Entrepreneurs our mindset blocks stop us in our tracks every time we go to the next level. It's a process we have to get used to and learn how to manage.

In this interview I speak to Relinde Moors is a business coach who specializes in using energy work to help entrepreneurs take their companies to the next level of financial success.

Her unique approach enables new and experienced business owners to get into alignment with their vision for their brand and eliminate self-limiting beliefs holding them back.

Relinde’s clients have been able to replace their professional salary within three months of starting their business, grow their companies to seven figures, win awards, and more. She also holds certifications as a yoga, qigong, and tai chi instructor.

Her expertise has been featured in the media on podcasts, such as From Fear to Trust and Real Goddess Revolution and on sites like Thrive Global. As a former professional dancer and award-winning choreographer, she has been featured in Dance Magazine and on Dutch national television. She lives in the Netherlands.

We talked about…

>> How to identify beliefs that block you

>> How to release them

>> How to analyse and work through what's holding you back

Episode Links and Mentions:

The One Thing Freebie

Relinde's website

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This week’s guest is Terra Bohlmann. Terra is a business strategist and breakthrough coach who helps fast-track women business owners with priceless Business Maps™. As the creator of "The Business Map Method™, she has crafted over 160 custom business models for clients who have gone on to build six and seven-figure businesses. 

We talked about…

>> how far do you niche down?

>> how to price your coaching offers

>> how many coaching offers should you have?

>> how do you raise your prices?

Episode Links and Mentions:

>> https://www.terrabohlmann.com/workbook - Terra's 5-Year Business Plan Workbook

>> https://www.terrabohlmann.com/

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How can you turn your 1:1 Coaching Programs into an eCourse that sells?

If you've spent many years doing only 1:1 caching, it can be hard to step back and take a bird's eye view of what you deliver in order to package it into a scalable online course.

However it's worth the trouble because it can really grow your business and your income without putting more time pressure on you.

Listen in to understand how...

In this episode we talk about:

• Building the right online course - one that will sell
• The benefits you provide
• Breaking things down into units and modules
• Low ticket mini-courses
• High end DIY courses
• Pricing and selling
• 
  

Episode links:

www.canva.com

www.mangools.com/keywordfinder

www.teachable.com

www.thinkific.com

Podcast Website: https://www.stephaniefiteni.com/online-coaching/

Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

Did you Enjoy this Episode?

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Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

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In this episode about creating simple onboarding systems for solopreneur coaches, we talk about the essentials and how to simplify every step of the process. Time is precious and admin is not a nice way to spend it!

These tips will help you minimize your onboarding and client admin processing.

>> Contracts - when you really need them

>> Feedback and Onboarding Forms

>> Google Drive or DropBox

>> B2B Coaches

Episode Links and Mentions:

>> DropBox

>> Google Drive

>> CoachVantage

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Subscribe to this Podcast Here



NEXT STEP?

Are you setting up your online coaching business?

Need help getting your online coaching business set up and your marketing in ship shape?

Book your free call here

Full Transcript:

Hey, welcome today we're gonna talk about administration. So basically how to do as little admin as possible in your online coaching. Now you've probably heard before that you need to do at least 50% marketing and 50% coaching. So break down your time, you know, half of it for coaching and half of it for marketing, this is something that has been going around the coaching grapevine for a while.

But of course, it makes you wonder... where do I squeeze in my admin? Now of course automation is key. Absolutely. I love to do as little admin as possible, but there are some things that you need to have in place in order to save yourself a lot of time. Now I have been in this industry for a while. I've had businesses before and I'm a big, big systems lover.

So what I'm going to share with you today is actually probably a little bit of pre. As to my love for simplicity. I love simplicity - there are many great tools out there. I still have not found one that really suits my systems to a T. So I really haven't found one that can really see my processes through from beginning to.

And I'm going to describe to you what I've done, and I'm going to give you a few tips that will really help you save time because there are some things that you think you have to do. But when you think about it, logically, maybe they are not so necessary. For example, let's start with point number one, and tip number one is actually something that I've started doing based on.

So one thing I do is I don't send out contracts to people who haven't paid me yet. So basically what I do is people pay me first. They decide what plan they want, whether they want the payment plan or the full payment. And then only those that pick the payment plan are going to be sent a contract. And the reason is this, you know, if somebody has actually paid you in for.

They, are the ones holding the risk. You're not the one holding the risk. They're the one's sort of sticking their neck out and trusting you. And of course, you know, you're, you're a great coach, you know, you're going to deliver, you know, everything's going to be fine, but of course, They are the ones holding the risk because they don't know that yet, but because they have paid you in full, you're not really running an asterisk, so you really don't have any need to send a contract.

So what this does is it actually saves you quite a lot of time, because let's say, for instance, approximately 70% of my clients pay in...

Creating a content plan can feel hard when you overanalyze your business and audience and get yourself into an overwhelmed state. Sometimes you might also experience idea blocks.

When you create a content plan the RIGHT way, both these issues are not a problem. 

I dislike the airy fairy way in which some so-called content experts will also you to think of your pillars and create your content plan based on that.

It might be enough if you’re looking to do a little bit of social, but if you want to create a content plan that actually generates leads and turns them into clients, then you need to go a little bit deeper.

You need to find topic ideas that your ideal clients are already out there looking for. You need to have proof - not just base your content plan on assumptions.

In this Episode, we talk about…

- Focusing on producing less content at higher quality

As a coach, your content needs to generate leads but also build your authority. So don’t skimp on quality.

- Create your titles from keywords

Learn how to research your ideal clients and how to use keyword research tools (ideally multiple ones) so that you know for sure what people want.

- Convey your values

Make sure that people who come across your content know your values 

- Add testimonials and case studies

Pepper your content with client success stories only people who believe you can deliver what you promise will buy.

- Create a doable repurposing strategy

Repurposing is key to amplify your visibility but the idea is to do as much as possible with the resources you have not to overwhelm yourself or dream bigger than your resources allow.

More information at www.stephaniefiteni.com

My guest today is Erin Alphonso, a very experienced VA and Pinterest Expert, as well as the first certified Profitable Content VA. Erin is a passionate online marketer who believes in working smartly. Her services focus on digital activities that produce measurable results.

Truth and value are the core of who she is as a consultant.

Available services are Pinterest Management & Marketing, Website Development & SEO/Content Optimization.

Since the certification, Erin has been running her Design, SEO, and Pinterest consulting company online. Erin is from Toronto, Canada, and over the years she has strived to create services that help clients make more confident decisions in their branding and marketing.

We talked about…

>> Pinterest strategies

>> Pinterest SEO and keyword research

>> How to start on Pinterst

>> Pinterest Ads

>> How to combine Pinterest with other marketing strategies

Episode Links and Mentions:

>> Pinterest planner for beginners

>> Erin's website erinalphonso.com

>> The Profitable Content Program - details and booking page for pre-enrollment chat

>> The Online Coaching Business Bootcamp: https://my.stephaniefiteni.com/online_business_success_toolkit

>> The Free Client Attraction Training

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In this episode, we talk about how to get more leads from your coaching website using blogging, social media, funnels and SEO.

We talked about…

>> Blogging to generate traffic

>> How to harvest leads

>> All the things your site needs

>> Call-to-Actions

Episode Links and Mentions:

>> FREE GUIDE: 10 Steps to Generate More Leads from Your Website

>> Blogging Tips on my website

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Prefer to Read?

(00:25): Drive Leads to your website

Welcome. Today. We talk about one of my favourite topics. Getting more leads from your website is one of the things I really love to focus on. It's one of the things that are really important for my clients, and I love to help them with this because it's one of those things that give you results right away. So let's dive right in and start from the first thing you need to have.

A lot of people think that blogging might be a thing of the past, but unless you have a blog on your website, it's going to be really hard for you to actually generate the traffic that you need, the volume that you need so that you get leads directly from your site, no matter what your lead looks like. So whether it's someone jumping on our email list, or somebody booking a discovery call with you, or maybe a free consultancy call, no matter where this lead looks like to you, you need to make sure that you have the tools on your site.

(01:27): How SEO and gets leads from websites

And also the marketing strategy to turn this lead into a contact and your contact into a client. So the first thing I mentioned in a blog and the main reason why you need the blogs because you need to have consistent signals. This is part of SEO search engine optimisation, and you need to have optimised content that is giving Google and other search engines, consistent signals that you have new content on your website. Now, most search engines understand text better than any other format for now.

However, you can have any format and then turn it into text, if writing blogs is not your thing. So you could start for our podcast and have show notes. You can start from a YouTube video and then transcribe it, or maybe use the script and turn that into an article. Or you can start from the blog post.

(02:22): Blogging results and well-matched leads

Now, of course, if you start from a blog post, your blog post is going to be stronger and is going to convert better. Just to give you an idea. Every time I post a blog post on social media, I get at least, my first two to three leads from that particular post and by leads. I mean, in my case, I measure that through discovery calls booked, once you actually start ranking those posts.

So once the post salts ranking on Google, you will see that certain posts on your site are generating leads regularly. There was a time when I actually had an SEO mini-course on my website and my goal at the time was different. My goal at the time was to get people to jump on my email list and about one out of every three people who visited my site used to actually...

Not everyone has money to invest when they start their coaching business.

It is possible to make it no matter how little money you have to start with. You just need to be realistic and plan accordingly.

I actually started off my coaching business with zero budget.

In this episode, we talk about how to start your coaching business now, with the resources you have:

1. Find a tool that would allow you to receive money, so people can pay you for your

delivery. You can begin by using PayPal or a similar tool.

2. Find a tool to deliver your service with. Say you're an online coach. In that case, you

can use Zoom, Skype, Google Meet, or the like to interact with your clients. To share

files, you can use Google Drive or similar tools. You don’t really need anything more.

3. Marketing.

● Choose organic forms of marketing that will help you gain the visibility you

need to sell your packages. You can start with blogging, spending time making

valuable interactions on social media, and getting to know your community.

● Offer something for free. Freebies, free coaching sessions, live training for

people in your group, etc. will help you get more traffic. Your first goal is to get

on as many discovery calls as possible.

● My favorite marketing tip is SEO. 98% of my traffic and leads still come from

search engine optimization and blogging.

For more information go to www.stephaniefiteni.com

In this episode, we talk about referral strategy. This is the second of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing and Referrals/Affiliate Sales.

Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy.

In this episode you will learn:

1. The 3 main types of referrals
2. How to turn a trickle into a consistent stream of leads
3. Uplevelling with affiliate programs

Episode links

Drop your referral questions here

Follow the Profitable Online Coaching Podcast by Email

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Subscribe using your favorite podcast platform

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In this episode about content ideas for coaches, we talk about 'How to never run out of content ideas again!'.

We also talk about how to find content ideas that people are already looking for. Because not all content is created equal. And if you're going to invest time and money into creating content you want to make sure it generates leads for your business.

Topics this episode...

>> How not to come up with content ideas

>> Keyword research for coaches

>> Other resources to give you more ideas

>> How to pick the right ideas

>> What to do next

Episode Links and Mentions:

>> Keyword Finder: The tool I use for Keyword Research

>> GET ON MY LIST HERE (to hear about my next free keyword research training)

>> www.answerthepublic.com

Did you Enjoy this Episode?

Subscribe to this Podcast Here

NEXT STEP?

Are you setting up your online coaching business?

And need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?

Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit

Full Transcript

Hello, thank you for joining me. You're listening to the profitable online coaching podcast, the place where we talk about everything, online coaching, including marketing, business models, tools, and mindset.

Hello, thank you very much for joining me today. Where are you going to talk about content ideas most specifically about how to never run out of content ideas? We want to create content that people are actually looking for. So we're going to take a little bit of a different angle today. We're not going to talk about the usual, oh, find the five pillars of your business and write down the alphabet and think of an idea for each, or, you know, take a look at your competition.

We're not going to talk about these usual run of the mill ideas. We're going to talk about keyword research and which, if you know anything about me, you will know that I am really quite keen. So why am I so keen on keyword research? I am very keen on it because it's giving me a real picture of the real world.

It's not something that I have made up. There is no guessing. There is no making up ideas. There is no copying your competition, which is a big mistake because your competition, especially for. They are never going to be exactly the same kind of people that you want to attract, even if you are offering exactly the same thing, a perfect match client for you is not going to be the same perfect match client for your competitors.

So by copying their strategy, what you're really doing is attracting potentially the wrong kind of. So the system I'm going to teach you today is actually a small part of the blueprint that I used, the profitable contact method at some small part of the blueprint that I use with my clients. And it is the most important.

And, you know, you're going to find a lot of training out there about keyword research, which is the key to finding contents that people are looking for. However, keyword research can be done in a lots of different ways for coaches. It needs to be done in a very human way,

In this episode about SEO for coaches, we talk about 'How to Optimize Your Website'. 4 tips that will help you optimize your website structure and tech so that your content flies.

Topics this episode...

>> Organizing your website in logical content groups or categories (with one top keyword)

>> Optimize the pages of your sales pages

>> Create category landing pages

>> Add blog entry points all over - homepage, footer etc.

>> Hide pages from search engines

Episode Links and Mentions:

>> 10 Steps to Getting More Leads from Your Website and Blog

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Are you setting up your online coaching business?

Need help getting your online coaching business set up and your marketing in ship shape?

Book your free call here

Full Transcript

Hey, thank you very much for joining me today. We're going to talk about SEO for coaches. Today's episode is a continuation of this. The SEO for coaches series, which I am running on the online coaching podcast. Last week, we talked about writing for search engines. And this week we're going to talk about how to optimize your web.

Now, of course, not all websites are created equal, but of course, optimizing for search engines is possible for practically every platform out there. There are some platforms that are not so great. Maybe they may not have all the features, so you're going to need them. Programming and extra plugins or extra features to do it.

But generally, if you have a website that is built-in WordPress or a website that has built, you know, in the most common platforms where you have actually access to all the features from your dashboard, or specifically has some kind of SEO features, then you can do this. We're not going to go into super technical.

SCO, we're going to go through just a few tips that I have tried over the years, and I know work for specifically coach websites. Now you might think. What makes a coach website different? Well, what makes a coach website actually a little different from other types of websites is you're probably right. I'm not selling a lot of products.

 And if you are, I recommend you don't. But that's a topic for another episode. But definitely, you know, it's not like e-commerce, you're not selling a lot of things. You are actually. Selling just a few packages. What you're explaining tends to be a little bit abstract. So, you know, search engines can have a bit more difficulty understanding you.

 We also will not have million pages because it's not that kind of site. You don't have a lot of different topics to go into. You just have a handful. So coach websites tend to be. Very similar to, you know, typical sort of service-based small businesses, like we're talking about therapists, consultants, this kind of thing.

So when I say coach websites, I'm specifically referring to the kind of site that probably has five or six, maybe seven menu items at the top, and then a blog or a podcast. And then, you know, like that serve as content. So, what do you need to do in order to make sure that it is well optimized? The first thing you want to worry about is your organization.

Now I...

This podcast episode is an adapted version of the Live Webinar I ran a few weeks ago.

You can find the full video webinar below and download all the functions from the links provided below too.

A.I. is here to stay. You only have 2 options, embrace it as an ally or study it like an enemy.

In this episode we talk about:

Various A.I. tools and what they're for

How things are likely to change

How to use A.I. to create faster / better content

How to not get penalized for using A.I. in your marketing

Episode links:

Webinar Video on Youtube: https://www.youtube.com/channel/UCZsti7zt8AcWMYseaYz6S2Q

Video Transcript: https://www.stephaniefiteni.com/content-marketing/content-marketing-for-coaches/a-i-content-for-coaches/

Commands to copy and paste: http://my.stephaniefiteni.com/ai-content_commands

NEXT STEP?

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In this episode, we talked about how to build a writing habit that suits your lifestyle, routine and personality, so you can stick to it for the long term.

We talked about…

>> Exploring a variety of writing habit schedules

>> Exploring different times of day for writing

>> Understanding your own rhythms

>> Matching your routine to your personality so that it feels easy

Episode Links and Mentions:

The Profitable Content Marketing Group Program is opening soon

>> get more info here

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Optimising you website for search engines and updating it with weekly content is probably the easiest way to create a consistent stream of income in your business.

When done right, and consistently it yields 10x the time and investment you put in - and that's just in the first year!

In this episode, I walk you through the key steps to make sure your content is featured in search engines multiplying your authority and reach.

Episode Links and Mentions:

The blog post where I mention SEO for coaches

The waiting List for the Profitable Content Group Programme (jump on if you want to get the super early bird price) Join here: https://my.stephaniefiteni.com/Profitable-Content-Programme

The Facebook Group: https://www.facebook.com/groups/BlogTrafficAndSEO

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In this episode, I talk to Tommi Murshed-Parish he is an audiovisual expert specializing in testimonial videos. He has worked in the industry for over a decade and recently moved his business online. He supports his clients by shooting and editing great video testimonials.

We talked about:

1. How to get good testimonials
2. What to avoid when shooting testimonials
3. Testimonials as a lead conversion tool

Episode Links and Mentions:

>> conversionsforcoaches.com

>> vouch4mevideos.com

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In the last couple of years, we have seen a difficult business environment. The Covid pandemic, low interest rates, high inflation, and now war in Europe compounding all of these.

We have seen many business disappear, some had been around for decades and yet they were not stable enough to withstand the knocks.

This episode helps you see your coaching business with different eyes. Anyone can create a coaching practice in booming times. But what about when times are hard? will your business withstand that? or can you even start a business in hard times?

The answer is yes, I co-founded my brick-and-mortar advertising agency in the recession of 2008. And that taught me a lot about the basics that make a strong business, not because I got it right, but precisely because I made al the mistakes and corrected course to do better.

The coaching business has been growing exponenetially. A lot of new people are jumping on the bandwagon. Partly because of the freedom it promises, partly because the demand is also increasing. It is a strong industry that is expanding.

The sad thing, however, is that only about 3% of coaches actually earn enough to leave their day job. And very fewer make 6 figures plus.

Listen to this episode if you want to understand how to create a business that not only survives the hard times but thrives.

In this episode we talked about:

> Getting your basics right.

> Build a strong brand

> Building a stream of new daily visitors to your website a.k.a traffic

> The role of your email list

> How to listen to what people want and evolve your business in that direction

Episode Links:

www.stephaniefiteni.com/reviews

www.stephaniefiteni.com/call

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Subscribe using your favorite podcast platform

NEXT STEP?

Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

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I come across a lot of coaches that have been spinning their wheels for a very long time and still haven't managed to get their businesses off the ground. This can be really frustrating and some get so demotivated that they go back to their day job.

But coaching is a vocation, for most, and if you go back to your day job you would be doing your future clients a disservice. Coaches change lives - that's what we do. But you need to stay in business in order to change lives.

In this episode we talked about:

> The pitfalls to avoid as a new coach.

> Why you should never avoid niching

> Picking the right marketing strategy for your business stag

>Don’t ignore your personality, passions and your dreams

> Don’t hire gurus that are not actively doing what they teach (even if they have 20 years' experience!)

> Don’t underestimate the power of showing up (even to crickets at first) in a way you enjoy

> Don’t overgive or coach in your content

> Don’t use marketing techniques that ruin your reputation

Episode Links:

www.stephaniefiteni.com/reviews

www.stephaniefiteni.com/call

Did you Enjoy this Episode?

Subscribe using your favorite podcast platform

NEXT STEP?

Are you setting up your online coaching business? or scaling up?

Need new ways to generate leads and get your online marketing in ship shape?

Book your free call here