On The Shelf: How To Get Your Products Into Big Box Retail! (Timothy Bush)

Our “Question Answered” for the week related to stock on-hand. Our listener wanted to know if he needed a lot of product on-hand before approaching big box retailers and if so, how much should he have? Press download to hear the answer. Thank you for the questions and please keep them coming. Have a great weekend. Happy Selling!

Growing your Ecomm product business in a saturated digital marketplace is no easy task. That's why Carolyn Lowe is here to help! Carolyn is the CEO and Founder of ROI Swift, a digital marketing team helping emerging consumer brands grow their business. She is also the author of Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups. In this episode, she joins Timothy Bush to give expert advice on expanding your profits on and off platforms such as Amazon. Carolyn offers insights on how to manage business plateaus and brand aggregators. Plus, she shares her thoughts on the supply chain issues and her predictions for Amazon's next move in marketing. Look out for your business by tuning into this interview.

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Hey Big Boxers, We are back with more Big Boxer questions answered. In this episode we cover questions pertaining to Distributors, Drop Shipping, Trade Shows, Vendor Paperwork and buyer follow up. Great questions submitted this past week, keep them coming. Happy Selling

For those who may not be familiar with the show Make48, it’s where teams of all ages, genders, backgrounds, and places develop brand new ideas in a weekend invent-a-thon where they have 48 hours to plan, prototype, and pitch an idea for prizes and licensing potential. It is a valuable resource for anyone and everyone to gain insight into the innovation community. David McCutcheon, full time teacher and inventor and avid listener of the podcast, has wanted to be on Make48, so he brought together his longtime friend, Erik Phelps, and their two daughters, Brynn and Maria, to make up Team D.a.D., Dads and Daughters, and auditioned for the show and made it. David, Erik, Brynn, and Maria recount how they worked their way through the 48-hour challenge and had an awesome time creating a product called the Wedgy with patent that’s going to be on the shelves of major retailers.

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Things will never be as they were before the start of the COVID-19 pandemic, and marketing is no exception. With a lot of people staying at home, digital marketing is making its way to the mainstream at an unprecedented and unforeseen pace. For the longest time, however, the industry has been dominated by the bigger players, and smaller businesses are having a hard time making their voices heard in digital platforms. Carolyn Lowe, the Cofounder and CEO of ROI Swift, is passionate about helping emerging businesses grow by amplifying their voices in a noisy digital market. Tune in to this On the Shelf episode as she talks to host Timothy Bush about some digital marketing strategies that small businesses can use to up their game in the new normal.

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In this episode we discuss how product choice is shaping the new customer experience. I share my thoughts on how consumers are buying, making choices and how if main stream retail does not get on board they will be left in the dust. If you are looking for some fresh perspective on how retail is changing, this is the episode for you. Enjoy! Don’t forget to send in your questions for our 100th episode now!

Have you ever heard the phrase “Fake it, till you Make it”? I am sure you have. In this episode we are not talking about being fake, however we are talking about changing your mindset. How would your confidence level change if your product was already a success? How different would you be with buyers if you already had over 2 million in sales. The answer is “MUCH DIFFERENT”! If you want to grow your sales and have more confidence give this episode a listen. Acting as if may just be the best way to start out your 2017. Happy Holidays! Don’t forget to book your End of Year Session with Tim, Link below: http://www.tlbconsulting.com/plws.html

Hey Big Boxers, Today’s episode is the answer to a ton of questions that relate to timeframes. You asked and we listened. We have taken all the questions submitted on this subject and condensed them into the following categories: What are reasonable product to market timeframes? What are the things that will affect these timeframes? How can I speed up the process? How can I manage my own expectations? This is a literal how to manual on product to market timeframes. We hope you enjoy it.

Do you ever wonder why you don’t get a ‘yes’ from the buyer in spite of what you might think is a great presentation? Do you email them and they don’t respond to you? Making a sale can be such an uphill battle. Having an effective sales pitch is a key fundamental in a sales job, therefore, you need to prepare an effective technique. Preparing an answer to their possible questions may definitely do the trick. Timothy walks us through these questions that buyers may ask you and question that buyers are thinking but will not ask you. He shares how you can effectively answer these so you can spike up your sales and go head and shoulders above the rest.

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For a lot of people who want to take their product to retail, they need to create and develop a company for retailers to partner with. However, one of the things they're probably not building is business credit. On today’s podcast, Timothy Bush is joined by Stephen Wible, a Marine Corps veteran with a deep background in real estate sales, flipping property management, print manufacturing, and building and obtaining business credit. What is business credit and how can you make your company be eligible for it? That’s what you’re going to find out in this episode!

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Understanding what buyers need and want from you and your company is the key to giving it to them. In this episode we explore some little known facts about what buyers are looking for and how you can rise to the top by providing these items. Don’t miss a single word. We spoke about the Private Label World Summit kicking off today and I wanted to provide you the link to securing your spot. https://plsummit.com/private-label-world-summit?affiliate_id=510236 We also spoke about our 3pk pricing worksheet product being on sale for 50% off. If you ever wanted to create multiple pricing strategies, this is the product for you. Don’t miss your change to save 50%. http://www.tlbconsulting.com/do-it-yourself.html

We are back after surviving Hurricane #Irma and in pretty good shape. Thank you for all your well wishes and prayers we appreciate each and every one of you. Today we are answering some questions you will not want to miss. How do I drive Sales on products already in retail without a huge budget? What should I include with a sample I am sending a buyer? What does Dead Net Costing mean? We are tackling all of these today and more. Enjoy!

We had a great time at the International Housewares show this past weekend and hope you did as well. No matter what you did at the show, your success or failure will be determined with how you manage your follow up. This weeks “Start Your Week Wisdom” provides 4 key steps you can follow to ensure your follow up is solid. Enjoy the podcast and leave us some feedback, we would love to hear from you. We look forward to seeing your products On The Shelf!

Hey Big Boxers welcome to a special episode. Not only have we reached our 70th episode, but this episode marks On The Shelf’s 1 year anniversary. We would like to say a huge thank you to all of our listeners for helping make this show possible. We have enjoyed bringing you content week after week and look forward to what this next year will bring not only for our show, but for you, the listeners, as well. Get ready to take notes Big Boxers, it is time to go to school. Bill Carmody, founder of Trepoint, walks us through the core of digital marketing and how to make it work for you. He shares little known secrets and breaks down cutting edge techniques to help grow your business. Don’t miss a single word. To learn more about Bill and his company see all his contact information below. Influencer Marketing – http://www.trepoint.com/influencer-marketing Bill’s Company – http://www.trepoint.com 225 Inc Articles – http://www.inc.com/author/bill-carmody 66 Youtube Videos – https://www.youtube.com/user/billcarmody Twitter: @billcarmody Bill’s Facebook Page – https://www.facebook.com/marketingwhisperer Bill Carmody is the CEO of Trepoint. He was a founding partner and CMO of Seismicom, a leading brand promotions agency. He is the acclaimed author of the book “Online Promotions,” and has contributed to various marketing publications. Bill has presented at dozens of industry conferences and tradeshows across the globe. Bill is passionate about integrating wireless, online, sponsorship, events, and traditional marketing disciplines.

Joe Tarnowski, Salah Khalaf, Shannon Curtin, and Tom and Tracy Hazzard are back to take us into their library as they provide a great reading list for success. Equipped with two books that they felt had a major impact on their lives and businesses, they gear us up for a journey across multiple places. Get in touch with a book for entrepreneurs who work themselves all the time. Find out how brands have goals and life of their own to tell. Learn an interesting model of how to look at your business’ profitability while also diving deep into the world of blockchain. Know the reasons why companies should look for the right people and how to build a brand and make it successful. Finally, move deeper within yourself as you realize how much in control we are with our lives more than we think.

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Based on popular demand we hit this topic again. Pricing your product for retail is so important you definitely do not want to leave these key costs out of your model. Retail returns Freight to the retailer Marketing Development Fund Markdown Fund Have a listen and let us know what you think. Is there anything you plan into your pricing that we have not mentioned? Let us know. Happy Selling!

With pre holiday sales, holiday sales and post holiday sales it can be hard to remember or even accept when prices finally go back to normal. We had a Big Boxer write in with the Question “If I discount my product over the holidays will it hurt my brand?” If you have ever had a similar question don’t wait another minute to listen and find our the answer. Enjoy your Holiday Sales!!

Your brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to chance. If you don’t want to do the latter, then you definitely have to start investing in packaging more than you’re probably doing now. As we have repeatedly stressed in this podcast, packaging is not a DIY process. You need to work with someone who really knows what they’re doing and will help you really stand out above the noise. Joining Timothy Bush for this episode is one such person, Michael Keplinger, Director of Strategy at SmashBrand, a brand consulting company that designs, tests and optimizes brands and products with real consumers in one integrated process. Listen in as Michael shares his unique perspective on the critical importance of branding versus and in relation to the brand.

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Have you ever watched television and came across As Seen on TV programs and felt it was shady or that people are trying to pull the wool over your eyes? Then you might want to hear from Carrie Jeske. Carrie is an As Seen On TV guru and has been in the industry for over twenty years. Carrie’s connections in other distribution channels is vast so she knows what she’s talking about. Her passion is in helping inventors find low cost, high return inventing strategies. Along with her inventor husband of 30 years, Carrie formed a nonprofit company that brings inventors and product developers together online to brainstorm specific inventions that are licensed. The group provides funding to a variety of start-up endeavors. Learn more about the industry and behind the scenes as Carrie shares insider secrets to get ideas on the As Seen on TV shelf space at Walmart and everywhere Direct Response industry products are sold.

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Hey Big Boxers,

Goodbye Toys R Us is a bit of a look back at my career with this retailer and what they were able to teach me. It is sad to see such a giant in retail go away forever, however sometimes change, no matter how hard or sad, is inevitable. I have some fond, crazy, chaotic memories of working at this retailer and I am looking forward to sharing them with you.

In this weeks program we offer some sound reasons why you should always have and maintain your own website. A website if for more than just selling product, take a listen and see if you are using your website for all the right reasons. Don’t forget to leave us a comment and let us know how we are doing. Let’s keep the conversation going. Keep selling.

Hey Big Boxers we are Podcasting from Las Vegas this week. As a guest of ECRM we have been given access to some of the most talented people at this event and we are excited to bring their knowledge direct to you. Get ready to take notes Big Boxers, it is time to go to school again. Bill Carmody, founder of Trepoint, is back and is walking us through Tony Robins 6 Human Needs and how they related to gaining more engagement in your everyday Social Media. Don’t miss a single word. To learn more about Bill and his company see all his contact information below. Influencer Marketing – http://www.trepoint.com/influencer-marketing Bill’s Company – Website 225 Inc Articles – http://www.inc.com/author/bill-carmody 66 Youtube Videos –

There are so many layers to entrepreneurship that needs to be explored when you want to become successful in it. Going deep into the retail side of it is Shannon Curtin. Shannon is a beauty industry expert, art curator, real estate developer, clean water activist, and the founder of TPG, The Possibility Group. She gives great insights into retail as she provides her personal experience in the industry, from talking about a trip she took down to FAO Schwartz in New York to the Hallmark Channel. Shannon also gives out her thoughts on retail buying and specialty retail as well as the things suppliers should stop doing.  

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As an entrepreneur, the temptation to keep doing things that only benefit the client or the business will always exist, no matter what situation. Because of this, personal growth for entrepreneurs is often ignored or left by the wayside. Timothy Bush talks about making room for one’s personal growth amid the chaos of running a successful business. Make sure you don’t leave your own personal growth behind! Plus, Timothy answers some questions from On The Shelf listeners.

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In this weeks main podcast we take a deep dive into the world of manufatures reps. What they are, what they do and should you use them. We hope you find the episode helpful in your quest to get your products on the shelf. Please feel free to leave us a comment, question or tell us about an experience you have had using a rep in the past.

In Ep. 15 we cover the pros and cons to selling products on Amazon as a seller and also selling product to Amazon as a vendor. Don’t miss this key information that should be part of your sales strategy at the very beginning. Happy Holidays to all of our current and future listeners. Sincerely, TLB Consulting (On The Shelf)

Hey Big Boxers,

We are going old school on this episode and covering a very important topic, buyer emails. Specifically we are covering the 4 things every initial buyer email should have.

Who you are
Why you are emailing
Why the buyer should give a crap
Call to action
If you are reaching out to buyers right now, don’t proceed without this information.

Here is to your success!

Tim

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Getting into retail and securing a spot in the retail big leagues is something many entrepreneurs dream about. Have you ever imagined seeing your products on the shelves of a big box retailer but wondered just how to get your product ready and get placement for them? You probably have all these scenarios in your mind about what could go wrong. On today’s podcast, Timothy Bush examines what scares people about getting their products into retail and busts some myths about them.

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For our 40th episode we are answering a frequent question from one of our listeners regarding private labeling his product and if it is a good idea. I am sure you have asked yourself this question before as well. Have a listen to gain some insight and hopefully answer the question. Thanks for the question, keep them coming. On Friday we will be covering the topic of Distributor Exclusivity, don’t miss it.

In sales, getting the person you’re talking to engaged in your sales conversation is crucial, especially if they’re not engaged. That means the person you’re talking to is on their phone, they’re looking around, they’re rolling their eyes, they’re yawning, they’re putting their head in their hands. It’s a struggle to get any kind of a commitment from these types of people. To get anything going, you want to get your buyer engaged. You want to get them involved. One of the ways that you can do this is by building anticipation. Learn some successful sales techniques that will help you battle in the ring of sales and become a good salesperson.

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The road to success is never an easy one. However, all the challenges you face are meant to help you become a better and learned entrepreneur. In this episode, Tim shares the top ten lessons he has learned as an entrepreneur and talks about TLB Consulting’s tenth anniversary. Get insights as he shares some essential tips on retail, product packaging, and continuously pursuing your dreams.

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Well, it’s official, 2017 is here with a bang. It is time to get started with you’re yearly game plan. What will you do this year to make it the best year ever? If you are short on ideas for kicking this year off right, not to worry we have your back. Our 1st episode of the year is jam packed with 4 strategies to help you kick this year off right. Enjoy!

Have you ever been in a position where you’re feeling stuck about the pricing you have? Have you sold to a retailer and the money that is coming back is not what you want it to be? If so, then this episode will be a treat for you. Timothy Bush sits down with two experts in the field, Steven Selikoff and Amy Wees of The Canton Fair Experience, to talk about product margins. They get deep into the discussion about creating some efficiencies that will change your product in a meaningful way and, thus, upping your margins. Sharing The Canton Fair Experience, they give us a peek into this gathering of the largest exposition of suppliers, as well as talk about sourcing in China, negotiating the cost of your product, and more.

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I bet you did’t know your retail product had a sex, did you? Well it does and in this discussion with Tracy Hazzard from Hazz Designs we talk about the different ways you can capitalize on your product’s sex in the marketplace. Don’t miss this as it is a critical part in your overall strategy to get your porduct on the shelf. Key Links: Hazz Designs Website Twitter

The world can be a scary place. We never know how many bad people are lurking out there. As fathers, we can’t help but be scared for the lives of our children who are out on their own. Departing from talks about products, Timothy Bush goes in-depth into a necessary topic that we must all learn, especially in these uncertain times: self-defense. Timothy invites over an expert, John Frederick from Frederick Tactical, to teach us how we can protect ourselves in times of trouble. Providing not only some tactical defense tricks, John also teaches how we can keep ourselves out of 90% of situations that could get into a violent encounter. Tune into this great episode to learn not only how you can defend yourself but also how you can send your loved ones out in the world safe and protected. 

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In this episode we give a real life example of how to find common ground with a buyer and begin to build a relationship. If you have buyers that are not responding to you don’t miss this episode.

In our 3rd Flash Topic panel discussion the group works out the best way for suppliers to get their products noticed by retail buyers. You will not want to miss the insight given by two experienced retails buyers on the panel, the information is priceless. Learn the following: 1. What is most important to buyers 2. What you can place in your subject line to gain an advantage 3. Key insights into the dos and don’ts of contacting buyers 4. and much more.

This weeks main podcast is all about understanding how Costco Roadshow works and is it the right place to sell you products. Getting into Costco can be a daunting task which is why Costco Roadshow can make a lot of sense to get things started. Give it a listen and decide if Costco Roadshow is for you. Leave some comments and let us know if there is anything about the program you would like to know that we did not answer. Happy Selling!

Hey Big Boxers, In today’s episode we covered two key topics; 1. Two ways to improve your sales and 2. Under the radar stores that may be easier to get your products in.

Don’t miss this opportunity to come along with us as we prep for, excecute and recap a real live meeting with a buyer from Costco Canada. We are flying to Canada folks and it’s going to be cold, I mean really cold. However, what better reason to brave the freezing cold, than a meeting at Costco. Our hope is that coming along on our meeting will help you prepare for yours. It will be fun!

Hey Big Boxers, Time for Flash Topic #4 where the panel discusses the different ways to drive retail product sales for the start up supplier. Our normal panel was joined by Bill Carmody of Trepoint, who’s expertise added tremendous value to the discussion. Should you ever have a Topic for the Flash Topic Panel please submit via tim@tlbconsulting.com. Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/

One of the challenges of taking your product to retail is getting that professional packaging which can cost you as much as $10,000 to $15,000. It can be very heavy on the pocket, but then you can’t very well do it with substandard packaging because in retail, packaging is very important. So what do you do? Learn the answer to this as well as other questions that come to mind when you’re taking your product to retail and putting it on the shelf.

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Hello Big Boxers, Welcome to our first Flash Topic of 2018! We are excited to bring our Flash Topic concept back this year and we are kicking it off by posing the following questions to our panel – – What is one thing any Entrepreneur can do this year to gain an edge? – What is one thing any Entrepreneur should stop doing this year to maintain their edge? The answers from the panel will blow your mind. This is solid advice from people who really know how to help you succeed.

In this fantastic interview with Tracy Hazzard you will learn the subtile and not so subtle differences betwen selling products online compared to putting them on the shelf of a brick and mortor store. Special Guest Tracy Hazzard who has spent more than 20 years living and designing together with her husband Tom. For clients they solve the problem of what to make and most importantly, what it takes to make it competition-proof. Collectively they have designed and developed over 250+ consumer retail products that generate more than $750 million dollars in revenue. Their experiences are taught in an entrepreneurship course at Northwestern University’s Kellogg School of Management. In the last year, Tom & Tracy have added WTFFF?! 3D Print podcast hosts to their list of joint credits.

Women who like to drink don’t like what happens to them the next day. When they drink beer, the feel bloated. Wine gives them headaches and cocktails make them fat with its sugar. Leah Caplanis created Social Sparkling Wine, the most health-conscious alcohol available today. This sparkling beverage has a low calorie count and 1 gram of sugar. What makes it a healthy drink is that nutrient-based ingredients are fused into it like organic hibiscus extract and organic ginger extract. Learn why Leah picked the wine industry to get her products into big box retails and how she was able to do it.

In today’s debut episode of “Mistakes to Magic” #M2M, we share a true story of a PO that was canceled just prior to delivery, what mistakes were made to facilitate the cancelation and how you can turn those Mistakes into Magic. Don’t miss it! If you are interested in learning more about TLB Consulting’s great retail pricing templates click here!

This week we are continuing our 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 3 we cover 4 key parts of building a great pricing model. Thank you for listening and continuing to provide your thoughts and questions. Keep it up. Happy Selling. If you are interested in learning more about TLB Consulting’s great retail pricing templates click here!

Hey Big Boxers, Nicky Jackson is back and this time she is giving us the inside scoop on her success. From College to the acquisition of RangeMe she shares the successes and obstacles of her own entrepreneurship. Don’t miss a minute of Nicky’s story as it is filled with insight you will be able to use on your own journey.

Creating thoughts, ideas and possibilities is the very essence of an inventor. However, turning those ideas into tangible reality is what separates the doers from the dreamers. Helping inventors from all over the world do just that, Tim invites 3X patented toy inventor, Women in Toys Wonder Woman Finalist and one of the 100 most influential women in Toys and Games for 2020, Azhelle Wade. Azhelle shares with us her journey and the lessons she learned along the way that can help you bring your toy idea to life. She discusses what it is like to work for somebody versus being an entrepreneur and working for yourself and why it is important to pitch a vision and not just another product and how. As the Founder and President of The Toy Coach™, Azhelle then shares some great materials that can help toy inventors out there have their products realized while giving us her insights into where she thinks the future is heading for those in the toy industry.

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When is it time to approach a buyer for an in-store display opportunity? This was the question posed to us by Big Boxer Tyler Roberts of Game Time Sidekicks. In this episode Tyler agrees to come on the show to discuss this topic and several others. We had a really great time getting to know each while discussing a little business. Don’t Miss this opportunity to hear from a Big Boxer just like you. Let’s get right into it…..

In this weeks, Start Your Week Wisdom, we cover the importance of remaining consistent with your programs. From social media to buyer contact, remaining consistent, persistent and stedfast are the keys to success. Have a great week!

This week we are continuing our 3 part series on the 3 Ps of Retail; Product, Packaging and Pricing. In Part 2 we cover the main pieces of creating packaging that will engage the consumer and ultimately help them make a buying decision. Thank you for listening and continuing to provide your thoughts and questions. Keep it up. Happy Selling.

Hello Big Boxers, at times we can be to close to our products. When this happens it is difficult for us to see them for what they really are or what customers will actually pay for them. Having a retail price that is to high and not justifiable can hurt your sales and ultimately affect your entire project. In this episode we offer 4 areas to consider when looking at your retail pricing. Is your retail price to high? Have a listen and find out. For those of you wanting to check out the Private Label World Summit please click the link below. https://plsummit.com/private-label-world-summit?affiliate_id=510236

The process of selling a consumer goods product to a buyer hasn’t changed much in the last 100 years. You do a demonstration and hopefully, people become interested. Trying to think of new and different ways to make this process either easier, better, or more enjoyable is where AR/VR come into retail. These technologies could be used to introduce buyers to products. Jacki Morie is an expert in the field of AR and VR. As Head of Education at Upload, she is educating the next generation of people on what they could do with AR and VR. She also owns All These Worlds where they do virtual reality work for health, mindfulness, and training. Jacki talks more about the difference in virtual and augmented reality, and the different ways they can be used in business retail.

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Creating a positive relationship with your buyer is key to having a productive partnership. John from San Francisco wanted to know how this could be achieved, and I thought that this is something worth discussing for all our listeners out there. You have to build a mutually beneficial relationship with your client by creating a positive dialogue built on trust and professionalism, which will increase the chances of fostering customer loyalty. Learn the 4 primary steps to building a good relationship with your buyer that will make them repeat clients despite the tough competition in your field.

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We are using this weeks “Start Your Week Wisdom” to discuss the specifics of how our Costco meeting went last Friday and what the outcome was. Don’t miss the play by play!! Note: In the Podcast I mentioned that I would place an image here of the Costco main lobby in Canada. The system woudl not take it, which is why it is not here.

Last week I read the following two articles. Both articles had great advice and information, however there were a couple key areas of each article I thought would be great to cover in the Podcast. If you have ever been stalled by Fear or Mired by Procrastination this episode will help you break free of both to attain greatness. Enjoy, and as always please let us know your thoughts via the comment section. 4 Reasons People Procrastinate and a Cure for Each One By: Doug & Polly White https://www.entrepreneur.com/article/294268 Flip the Switch on Fear-Based Thinking By: Allison Maslan https://www.entrepreneur.com/article/282970

Hello Big Boxers, get ready to go to school. Today’s episode is a recording of a live training session I did at an ECRM event in Las Vegas. The topic of this training was How To Nail Your Follow Up After a Trade Show. Enjoy the training as if you had a live front row seat. Happy Selling!

In this weeks “Start Your Week Wisdom” we discuss the dangers of putting to much pressure on sales to solve all your problems. It is true, sales can cure a lot of issues, however setting a sales budget that is a complete fabrication simply because that is what you need to stay afloat is a recipe for disaster. Have a listen and weigh in with your opinion. Thank you for your part in making this a great Podcast.

Hello Big Boxers, In todays episode we tackled 5 Big Boxer questions relating to the following topics: What to send in the box with samples What to do if you email the wrong thing to a buyer How to handle if your buyer says no How to move forward with your idea What to include in a buyer deck Great questions, please keep them coming. Enjoy!

Have you ever found yourself with too many advisors? So many people giving their opinions that you can’t make a decision or stay on course for very long? This problem can sink a business fast and the worst part is you might not even know this is happening. In this episode we will talk about the 3 ways you can determine if you are in this situation and what to do about it. We look forward to your thoughts and comments. Happy Selling.

Don’t miss this opportunity to hear from Louie La Vella first hand as he walks us through the challenges of Social Media. Louie provides such tremendous insight into how creating documental content can put your product on the tip of everyones tongue. This is a different way of looking at marketing through Social Media and you will not want to miss a word. Enjoy! More about Louie: Bio Louie La Vella’s clients are entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience. Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years. With 20+ years experience in the nightlife industry and extensive development and production experience with national television projects. Author, Speaker, Event Producer and Coach. La Vella has produced and marketed over 30 live music concerts in the past few years. Winner of the Niagara Music Awards Promoter of the Year (2012). Juno Awards (Canadian Music) dance category committee. Has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more. Social: http://facebook.com/louielavella http://twitter.com/louielavella http://instagram.com/louielavella

Having been an overachiever and a straight-A student since she was young, Amy Wees’ fire for business and finance was lit when she won a stock market competition in high school. Since then, she’s been fascinated with business and became a full-time entrepreneur after her eighteen-year stint with the government and the military as a strategist and planner. Amy is now the CEO of Amazing at Home, a consultant, and a podcast host. She joins us to show how we can get our product produced right the first time and why it is crucial to get deep into the process of building your products uniquely to be successful in your eCommerce business.

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No matter how great you are at what you do, if you don’t know how to apply a value to it for others to see, then you remain in the shadows. This is what today’s guest sees that is lacking among businesses and entrepreneurs and that ad agencies tend to miss out. Timothy Bush introduces us to Zahra Cruzan, owner of Brand Author where she works with local agencies, retailers, and product-based businesses to create custom branding and marketing systems that help them stand out as a premium brand in any market. In this episode, Zahra shares with us the process of how we can develop our own brand strategy. Looking from the inside out, she talks about the importance of being able to piece the internal processes together where you can work with authenticity before worrying about what’s on the outside. Zahra also takes us across her journey into marketing and gives out some great pieces of advice that can help us see through the challenging times, such as the one we are globally facing today.

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In this weeks “Start Your Week Wisdom” we cover the importance of recognizing and celebrating the little victories that happen everyday in your quest to get your products placed in a big box retailer. Happy 2016! It is going to be a great Year!

Every time you talk to somebody about your product when you go to a trade show, get in front of a buyer, or get on the phone, you’re selling your product. You are a salesperson. You sell people on investing in your product, you sell people on the idea, you sell people on how it works. Every time you talk about it, you’re technically selling. The bottom line is you are the epitome of a salesperson. The question is how do you sell what’s in your head and thinking about selling? Discover the five keys to solution-based selling so you can work and partner together with your clients to solve problems.

If you have ever wondered “Are bugging your retail buyer by following up to much?”, this Podcast is for you. Learn how to follow up in a professional manner that will get you the results you are seeking. Enjoy!

In this episode we take a, not to deep, dive into margin, what it is and how to get more of it. This will round out our 3 part series on pricing. Web links from the show: Sponsor: Egoiste Cafe Noir – The best coffee ever: – they are currently giving away Coffee For A Year, don’t miss out on signing up for that. Other links: Margin Calculator TLB Consulting pricing strategy

If you have ever wanted to pick the brain of an actual retail buyer, this is your episode. Salah Khalaf, former buyer for Walmart and Sam’s Club for over 20 years shares his experiences and expectations as a retail buyer. This episode is not to be missed. It contains little known insight direct from the buyers we try to connect with everyday. Also back for a second time is Joe Tarnowski from ECRM. Joe and Salah have become friends through work and together they add a dimension to the episode that makes it a must listen. We look forward to your thoughts and questions on this episode. For more information on Salah: Salah Khalaf Cell (479) 270-9676 khalafsa@outlook.com Twitter ID is @khalafsa and Linkedin is Salah Khalaf.

If you are looking for better Social Interaction, better engagement and better sales from your social strategy, then this is the episode for you. Don’t miss this unique analogy on how your social pages should be like a house party and how being a good host is the key to expanding your social reach. Enjoy!

Getting the attention and interest of retail buyers is not a “One Size Fits All” approach. As the market changes, so do the factors needed to keep buyer interest. Mike A from Australia wanted to know what new factors have come to the forefront recently that help to gain and keep the attention of buyers. If you have that same question rattling around in your head this episode is for you! Below are the 5 areas we see as focus areas for anyone wanting to gain the attention of retail buyers. Here are the 5 areas: Does your pricing make sense? Social presence and interaction Brand message Customer Experience Innovation Enjoy! **ALERT** Get your questions for Greg Farrar, CEO of ECRM and Nicky Jackson, Founder of newly acquired RangeMe. Both of these innovators will be in the hot seat this week with your truly answering all sorts of questions. There will be a spot for listener questions so please get them into me before Wed this week.

For this weeks “Start Your Week Wisdom” we answered a listeners question, “Should I answer my phone no matter what I am doing, in case it is a buyer calling”? Have a listen to hear the answer and other insights into doing business wherever you are. Happy Holidays from TLB Consulting and On The Shelf!!

No matter how much you prepare, how much you plan, how much you research sometimes things just do not go as planned. Although we have been in many successful buyer meetings we have also been in our share of meetings that did not go as planned. How do you come back from a bad buyer meeting? Listen and find out.

In our 5th Episode we begin a 3 part series on How To Price Your Product For Retail.

We hope you enjoyed the 2nd half of our discussion around Mark Cuban’s 12 Rules for Start-Ups. We had fun with this content and hope you were able to extract even a small nugget to use in your current business life. Here is the link to Mark’s article with Entrepreneur if you are interested in reading the full story.

What would happen if we took a Social Expert, Inc. Columnist and Podcast Guru and finally a Content Expert and we put them on a panel and gave them a topic they had no idea was coming? Magic, that’s what. In our second Flash Topic Episode Myself, Jamie Robinson, Tracy Hazzard and Joe Tarnoski tackle the Flash Topic on what is most important to a retailer; Your Product, Your Packaging or Your Pricing. The discussion was epic, the thoughts were provoking and the information was priceless. Don’t miss a minute of the discussion! Welcome back to FLASH TOPIC! Also: Don’t forget to join our new Facebook group On The Shelf Now – https://www.facebook.com/groups/217730312050769/ Here are the profiles our panelists: Jamie Robinson – Owner of Jamm Rob Consulting, and the “Marketer’s Marketer.” Her common-sense approach to the craft has allowed her to discover solutions and create opportunities for businesses, regardless of type, industry or size. Jamie is client lead, but customer focused. Tracey Hazzard – Tracy Hazzard, Inc. Columnist and Product Strategist for Hazz Design has co-designed and developed 250+ consumer products generating more than $1 Billion for her e-commerce and original brand-building clients. She is the co-host of WTFFF?! 3D Printing podcast and the members-only Product Launch Hazzards podcast. Joe Tarnowski: Joe Tarnowski is VP of content for ECRM, a company that helps retailers discover new products and more effectively review and plan their categories across the food, HBC, general merchandise and pharmacy segments. He heads up ECRM’s content marketing initiatives to engage current customers and drive new business, and has been in this role for just under three years. Prior to this, he had a 24-year career as an editor on various trade media brands such as Progressive Grocer, Convenience Store News, and Retail Tech.

Hey Big Boxers, In episode 117 we cover the benefits of getting up close and personal with your customers and how finding out the following can help your buyer pitch: Why are customers buying my product What type of customers are buying my product What do my customers like or dislike about my product If you need more ammunition in your pitch, don’t miss a second of this episode. Happy selling! To book your end of year consultation appointment click here

To Guarantee sales growth is like saying here is a map to the end of the rainbow. You will chase it forever. Instead of chasing something you can’t have, figure out the parts of your business that you have control over and become an expert at those parts. Once you can master the controllable, the guaranteed becomes irrelevant. Enjoy.

Hey folks, There are many mistakes companies can make when pitching their products to retailers like Costco. Believe me, I have already made most of these and learned the hard way. So that you don’t have to learn the same why I did we have narrowed it down to the top 5 mistakes we feel are most common. These will be coming to you in 5 short podcast over the next couple weeks. Listen and enjoy. Cheers and happy selling, Tim

This weeks “Start Your Week Wisdom” came from a listener wanting to know what our “One” piece of advice would be for him going into a buyer meeting. After giving it some consideration, as there are many facets that go into a meeting, we decided that, “Keeping the meeting conversational” was the most important. In all your interactions this week with people interested in your product be conversational. Leave the pitch at home and have a conversation. Have a great week!! Don’t forget to leave us some feedback….

Do you every notice that somehow packaging always seems to take a back seat to other seemingly more important items on you list. It’s what gets done with the the money that is leftover, which Emily Page will tell you is not always the best strategy. The real truth is that product packaging is major. It can be difficult, if not impossible, to land your product on the shelf of a major retailer without some really concise, professional, well thought out packaging. Emily Page of Pearl Resourcing is one of those people that really understands packaging. Not only does she understand it, but I can tell it has become part of her. After hearing her speak, I know you will have a different respect and understanding for packaging and it’s importance. Emily is on a mission to help your product stand out on the shelf and will bring out the very best in your packaging for buyers and consumers to react to.

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One of the best ways of showcasing your brand is through trade shows. But how can you outshine so many similar products and services? Today, Timothy Bush shares some trade show strategies that you can use to allow your presence to vibrate in the venue. He highlights the benefits of trade shows as well as the things that you should certainly think about before going to such event. He also offers some tips on what you can present in your booth, something that makes you unique and memorable, highlighting the power of timing or understanding the perfect moment that you can engage in retail.

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You may have a patentable idea, but if it doesn't solve any problem, then it's useless. Before you patent something, make sure it has value. Do the idea refining and marketing first. This is what Russ Krajec believes in as a recovering patent attorney. Russ is the CEO of BlueIron, where he provides patent-related financing for small businesses. Join your host, Timothy Bush, as he talks to Russ Krajec about patents and how to do them in today's market. Learn that your idea is key to everything. A weak idea to solve a non-problem will equal a very thin patent. Learn the value of the patent today.

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Sending a buyer sample is exciting! It is a critical step in getting your products on the shelf. It means you have convinced the buyer review your actual product, not just paperwork. How do you ensure this process goes smoothly? How do you prepare the products you will be sending and what needs to go with them? These questions and more will be answered in this weeks episode. Thanks to Kim for submitting the question. Listen and enjoy. Happy Selling

Hey Big Boxers! Jenny Erdmann is no ordinary financial planner, she specializes in working with Entrepreneurs just like you. In episode 105 we discuss with Jenny what to do with all the money you are earning or will earn shortly. The importance of having a financial plan for your money is crucial to your companies success. Jenny breaks down just what is required to reach financial freedom and set your business up for success. Enjoy!

Joe Tarnowski, Tracy and Tom Hazzard, Jamie Robinson from Trivium Consulting, and Salah Khalaf join together in bringing back Flash Topic no. 9 to talk about how selling in person compares to digital mediums. Is virtual selling over the phone, Zoom, Skype, or email just as good as face-to-face? They pour their insights to identify which one is better for sales as they weigh in with each other’s opinions. Tackling the digital types of selling, they discuss about content building, marketing, and using different tools and platforms to reach out to buyers. They top it off with a talk on tariffs, both the good and the bad.

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Don’t start your week without listening to this weeks “Start Your Week Wisdom”! These just might be the words you need to hear to keep you in the hunt. Leave us a comment and let us know how we are doing. We would love to hear how the podcast has impacted your strategy. We would also like to hear if you have any issues or roadblocks in your way that we can help with. Have a great week!

Hey Big Boxers, Episode 100 is finally here. Thank you all for making this milestone possible. You guys are the reason we do this each week and love that you all find it useful. For the occasion we have a treat for you! Nicky Jackson, CEO/Founder of RangeMe and Greg Farrar, CEO of ECRM agreed to sit down with me and discuss their business, their passions and how teaming up will mean great things for anyone wanting to get a product into retail. This conversation was truly an education. Grab a cup of coffee, a notepad and a blanket you will not want to miss a single word. Enjoy. Tim Nicky Jackson is Founder & CEO of RangeMe. The concept of RangeMe came to Nicky while developing a range of baby skincare products. Looking for ways to achieve fast distribution, she had the idea to create a single network to match sellers with buyers looking for products like theirs. Before launching RangeMe, Nicky worked as a Marketing Executive at Kellogg’s, Uncle Toby’s, Goodman Fielder, Pepsico and Jim Beam. Greg Farrar is CEO of ECRM. Prior to joining ECRM, Greg served as the CEO of Trade Only Design Library, an online product research library for interior designers and architects. From 2007 to 2010, Greg was President of Nielsen Business Media where he successfully re-positioned the company to focus on its trade show business.

Let’s face it. The post-COVID-19 world will not be a return to normal, but a pivot to a “new normal.” It is in times like this when the entrepreneurial spirit comes into play and distinguishes those who hunker down and wait for everything to level out from those who see opportunity in the middle of adversity and capitalize on it. In the retail business, this entails a significant pivot to new selling paradigms built on customer satisfaction. Timothy Bush encourages us to equip ourselves with the essential skills that we need for us to be able to navigate the “new normal” and succeed. Listen in as Timothy talks about pricing your product and giving your customers comfort.

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In this very crowded market, it is very hard to be seen when you don’t have a product that stands out. How then can you rise above and become something that must not be missed? It’s simple. Find the uniques of your product. Timothy educates us on how to identify what makes your product shine among the crowd, giving a great and easy exercise that will bring them to light. Answering other questions along the way, he also shares his insights on how you can keep going in the face of rejection, finding your why, making emotional deposits, and more.

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Whether you’re out and about or if you are sequestered at home still, everybody has their own way of dealing with opening back up. As stores and establishments are creating their own standards – which they have every right to do – all kinds of crazy sentiment are going on out there, especially on social media. On today’s show, Timothy Bush answers some questions from the On The Shelf Now community and takes a closer look at what retailers really need right now when the lockdown is starting to loosen up. No matter what the process is, the bottom line is we, as human beings, have to be together on this thing.

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Happy Monday Everyone and welcome back to “Start Your Week Wisdom”! This week I share a somewhat embarassing story that drives the point home about always being prepared and never letting your guard down when calling retail buyers. Enjoy!!

Getting around Amazon to scale up your business is not an easy-breezy task. From loading your catalog and getting your content together to setting up your campaigns, you can drain your energy doing all of these especially if you lack the manpower to do so. Podcast host, the author of Amazon for CMOs, and the Founder of Bobsled Marketing Kiri Masters offers her expertise in this area. Kiri launched her first eCommerce business on Amazon. She shares some tips on how you can make your way through the Amazon Marketplace and how her company can help you scale your products. She also introduces the Marketplace Institute and talks about the challenges and benefits of podcasting.

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In this our 3rd episode, we will explore the 7 crucial questions to ask youself before approaching retail buyers with your product. Learn how to incorporate these key elements into your overall strategy.

We had a listener last week who wanted to know why it is so hard to get products into Costco. What is the real deal he asked. it is a great question and one that we decided to answer on this weeks “Question Answered” show. Do you think it is hard to get products into Costco? Why? Let us know what you think.

A couple days ago we had the privilege to sit down with Kevin Rizer, host of the popular podcast “Private Label Podcast”. Kevin is a successful Amazon seller, podcaster, brand developer and overall great guy. During our conversation we were able to gain some terrific insight into who Kevin is and what makes him so successful. We also learned the following pieces of advice when looking to source great products for sale on Amazon or other platforms: Ensure you product category is thriving on Amazon, but not overly competitive that you cannot complete with the big boys. Do your research, learn as much about your products as you can. Don’t pay to much on places like Alibaba. Don’t be afraid to use a sourcing agent. And more Come and go to school with us on this episode, you will be glad you did. Kevin Rizer

Whether you’re an inventor wondering how to manufacture your product and expand into sales or an Amazon seller looking to expand into retailers, the fact is the ability to sell product right now is big. On today’s show, Timothy Bush talks to Steven Selikoff of the Product Development Academy, a company that teaches everything you need to know – from unique product concept, through factories and manufacturing, to getting your products onto retailer’s shelves. Want to know all about developing a product from the onset all the way through to getting to retail? Then this is an episode you don’t want to miss.

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In episode 84 we provide 4 filters to take your product or product idea through to see if it has real potential. This is a great episode for those of you looking to bring a product to market. Enjoy!

We know that everyone has struggled with the question: Is my product on the right track? Is my product going to make it? To help answer these questions we have put together a short 3 stage checklist to help you know if your product is heading in the right direction. Some of the inspiration for this list came from the book; The Tipping Point, by Malcolm Gladwell. If you have never read this book, put it on your reading list. Click here for the link. Let us know how you like this episode and if you have any questions. We look forward to your comments and suggestions as they help us build this podcast into a real tool for all of you. Happy selling!

Getting paid for your product is one of the main reasons you do what you do. Getting paid is what funds everything. More product, better systems, more help etc. If you are not going to get paid, what is the point? Right? This, our 50th episode, covers the “when” & “how” related to getting paid for your product. Enjoy! We look forward to your feedback and seeing your products on the shelf. Happy Selling!