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13 Oct 2024IA for DUMMIES00:03:52

I recently wrote an article titled "AI for Dummies: Understanding Artificial Intelligence" to demystify the world of AI for those new to the subject. In this piece, I break down what AI is, the different types, and how it's impacting our daily lives in simple, easy-to-understand terms.

Key Points:

* What is AI?

* AI, or Artificial Intelligence, refers to technology that enables machines to perform tasks that typically require human intelligence, such as learning, reasoning, and problem-solving.

* Types of AI:

* Narrow or Weak AI: Designed to perform specific tasks, like voice assistants (Siri, Alexa) or programs that play chess.

* General AI (AGI): A theoretical form of AI that possesses the ability to understand, learn, and apply intelligence broadly, much like a human being.

* Machine Learning: A subset of AI where systems learn from data to make predictions or decisions without being explicitly programmed.

* Deep Learning: A further subset of machine learning using neural networks to mimic the human brain, enabling recognition of patterns in data like images and speech.

* Everyday Applications of AI:

* Virtual assistants responding to voice commands.

* Social media algorithms showing content based on your interests.

* Online shopping recommendations.

* Navigation apps optimizing routes in real-time.

* Email filters sorting out spam.

* Why is AI Important?

* Simplifies Daily Tasks: Automates repetitive actions, saving time and effort.

* Enhances Services: Improves efficiency in sectors like healthcare, education, and transportation.

* Personalization: Offers experiences tailored to individual preferences and needs.

🎙️ Check Out the Podcast!

Feel free to share your thoughts or ask any questions in the comments!

#AIForBeginners #ArtificialIntelligence #MachineLearning #TechExplained #Podcast 🎧🤖



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024Breaking Free from Uniformity—Embracing Creativity and Differentiation*00:06:27

In this episode, we delve into the pervasive trend of uniformity that's sweeping across various aspects of our lives—from car designs and beauty standards to social media aesthetics and brand identities. We'll discuss how SUVs from the same era often appear nearly identical, making it hard to distinguish one from another.

We explore Jia Tolentino's observation of the "cyborgian" face phenomenon in beauty standards, where physical enhancements, digital editing apps like FaceTune, and makeup techniques like strobing and contouring have led to a homogenized appearance on social media.

The concept of **"Blanding"** in marketing takes center stage as we examine how brands are increasingly adopting minimalist and generic designs, losing their unique essence and becoming indistinguishable.

Despite living in a world that promotes creativity and freedom of expression, we find ourselves constrained by generalist norms, leading to a saturation of mediocrity—where "mediocrity" refers to the average or what appeals to the majority.

But it's time to break the mold. We highlight Renault's bold move in 2001 with the launch of the **AVANTIME**, a revolutionary blend of a coupe and a minivan, which was innovative yet perhaps ahead of its time.

Join us as we encourage you to open your mind, challenge the status quo, and embrace originality. In a world overflowing with the average, being different isn't just a competitive advantage—it's a necessity to survive and stand out.

**Tune in to discover why now is the time to create more "AVANTIMEs" and how you can be a part of this movement toward true innovation and differentiation.**

#Creativity #Innovation #Marketing #Differentiation #UserExperience #CompaniesThatInspire 🎙️🚀



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024WHERE ARE THE LIMITS?00:04:48

The Illusion of Defined Boundaries in Modern Society

In our contemporary society, there is a pervasive obsession with classifying and defining everything around us. We believe that by establishing clear and precise limits, we can better understand the world. However, this pursuit often confronts us with the impossibility of setting exact boundaries.

Blurred Lines in Classification:

* The Dune Paradox: Illustrates how ambiguous definitions can be. One grain of sand is not a dune, nor is adding one more. Yet, at some point, we consider the collection a dune. If we remove that last grain, does it cease to be a dune? This example shows that categories are often subjective and context-dependent.

* Human Development Stages: Similar ambiguity exists in defining when a baby becomes a child or a child becomes an adolescent. These transitions are gradual with no precise moment, and definitions can vary based on culture and other factors.

Challenges of Over-Categorization:

* Our fixation on labeling everything leads to difficulties in establishing limits that are often impossible to define accurately.

* This obsession can oversimplify the complexity of the world, causing us to overlook the fluid and ever-changing nature of reality.

Embracing Complexity and Ambiguity:

* Recognizing the inherent complexity and ambiguity in defining limits allows for a more open and comprehensive understanding of the world.

* Accepting the lack of precision in our classifications invites us to explore the intersections and nuances beyond the boundaries we attempt to set.

Conclusion:

It's time to acknowledge the complexity and fluidity inherent in the world around us. By moving away from rigid classifications, we can adopt a broader perspective that appreciates the interconnectedness and subtle nuances of reality.

Keywords: Limits, Modern Society, Reflection, Perspective, Complexity, Intersections



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024Exploring Lateral Thinking—Unlocking Creative Solutions00:09:46

Exploring Lateral Thinking—Unlocking Creative Solutions

In this episode, we delve into the fascinating world of lateral thinking, a creative strategy that allows us to approach problems from unconventional angles. Unlike logical thinking, which follows a linear sequence of steps, lateral thinking encourages us to think innovatively and question established assumptions.

Instead of following the most obvious path, lateral thinking invites us to explore new perspectives, make unexpected connections, and seek original solutions. It's like opening a door to a world of possibilities where there are no limits to imagination.

We'll discuss key techniques used in lateral thinking:

* Problem Reframing: Tackling a problem from different perspectives or changing the way the question is posed to find solutions outside the conventional approach.

* Analogies: Finding similarities between seemingly unrelated situations to generate new ideas. By identifying analogies between known problems and the current one, innovative solutions can be applied.

* Creative Provocation: Questioning established premises and challenging conventional rules. By breaking pre-set restrictions, new possibilities emerge, fostering the generation of original ideas.

To put our minds to work, we'll explore some intriguing examples that are solved using lateral thinking:

* The Four Men in Hats Enigma: Four men stand in front of a wall, each wearing a hat they cannot see. They know there are two red hats and two blue hats among them. They can talk but cannot turn to see others' hats. How can they figure out the color of their own hats?

* The Iced Tea Mystery: A man orders iced tea at a restaurant, but upon tasting it, he finds it's hot. There's no error in the order. How is this possible?

* The Mirror Paradox: A man looks into a mirror and sees someone who is not himself. There's no one else in the room, and he's not looking at another person. How can this be?

* The River Crossing Puzzle: You have a wolf, a sheep, and a cabbage, and need to cross a river with a boat that holds only you and one other item. You can't leave the wolf alone with the sheep, nor the sheep alone with the cabbage. How do you get all safely across?

* Crime in the Room: You enter a room and see Carlos and Eva lying on the floor, soaked with water and surrounded by pieces of glass. What happened? How did they die?

By the end of this episode, you'll understand how lateral thinking enables us to explore new ideas, challenge the established norms, and find innovative solutions. It's a skill that can be cultivated and developed, making a significant difference in how we approach challenges in both our personal and professional lives.

Join us as we unlock the power of thinking outside the box!

#LateralThinking #Creativity #ProblemSolving #Innovation #ThinkOutsideTheBox 🎙️🧠



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024Unveiling the Essence of Creativity00:07:11

In today's episode, we delve into the elusive and highly sought-after concept of creativity. While the dictionary might define it simply as "the faculty of creating" or "the capacity to create," we believe that creativity encompasses so much more than these brief definitions suggest.

We explore more expansive interpretations, seeing creativity as a driving force behind innovation, problem-solving, and human progress. It's the ability to generate original and meaningful ideas that solve problems or produce something new and valuable. Creativity goes beyond imagination; it involves transforming ideas into reality.

By synthesizing various concepts, we propose a comprehensive definition:

"Creativity is the human capacity to generate original and useful ideas, concepts, or solutions in any field—be it art, science, business, or elsewhere. It involves thinking innovatively, connecting ideas uniquely, and finding new ways to tackle problems or challenges. Creativity is not limited to art; it manifests in problem-solving, product design, business strategy, and many other areas of life. It's a valuable skill that drives progress and innovation across all spheres of society."

Who Is Creative?

Throughout history, numerous individuals have been celebrated for their revolutionary contributions:

* Leonardo da Vinci: Innovator in art, science, and engineering.

* Steve Jobs: Transformed modern technology with his visionary approach.

* Apple: Revolutionized technology and product design, changing how we interact with devices.

* Walt Disney: Built an enduring entertainment empire through storytelling.

* Elon Musk: Demonstrated exceptional creativity in space exploration, renewable energy, and transportation.

* Netflix: Transformed the entertainment industry with innovative content distribution and user experience personalization.

* Pablo Picasso: Challenged artistic conventions, creating a unique style that transcended traditional art boundaries.

* Dyson: Reinvented household products with innovative design and engineering.

* Lady Gaga: Defied expectations in music and fashion with her extravagant style.

* Google: Changed how we access information and developed innovative products like Google Maps and Gmail.

However, when we view creativity as reimagining solutions, countless engineers, mathematicians, physicists, and professionals in various fields exemplify creativity, even if they don't fit the traditional image of a "creative" person.

Is Creativity Innate or Developed?

While many might say that creativity is something you're born with, we argue that creativity is not just an innate talent but a way of operating. In other words, creatives are made, not born.

Creativity as a Way of Working

It's about adopting a mindset and a specific approach to work. We discuss five common characteristics of creative people and their methods:

* Iterative Process: Engaging in continuous generation, exploration, and refinement of ideas over time.

* Mental Flexibility: Being open to new perspectives and willing to explore different approaches, adapting quickly to changes.

* Collaboration: Leveraging the diversity of experiences and viewpoints by working with others to generate more original and effective ideas.

* Experimentation: Trying new things, taking risks, and stepping out of the comfort zone, willing to make mistakes and learn from them.

* Persistence: Demonstrating discipline and perseverance to keep moving forward, even when facing difficulties or setbacks.

In Summary

Creativity isn't just a gift that some possess—it's an invaluable asset and a way of working where innovation drives change and competitiveness. This approach can be cultivated and developed over time through specific practices and habits.

By adopting a creative mindset and being willing to work collaboratively, flexibly, and persistently, you equip yourself with tools for personal and professional growth and future success.

Join us in this enlightening discussion as we explore how embracing creativity can transform your approach to challenges and lead to greater innovation in all areas of life.

#Creativity #Innovation #PersonalDevelopment #ProfessionalSuccess #LetsTalkAbout 🎙️✨



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024Mastering Habits with Atomic Precision00:10:37

In this episode, we dive deep into the transformative insights from James Clear's bestselling book, "Atomic Habits." We'll explore what habits truly are, their fundamental stages, and delve into the Four Laws of Behavior Change that can help you build good habits and break bad ones.

Key Topics Covered:

* Understanding Habits:

* Habits are behaviors or actions we perform regularly and almost automatically in response to specific stimuli or situations. Over time, through repetition and familiarity, these actions become ingrained in our daily routines.

* The Four Stages of Habits:

* Cue: The signal that initiates the behavior.

* Craving: The desire or motivation behind the behavior.

* Response: The actual behavior or action performed.

* Reward: The benefit or satisfaction gained from the behavior.

If any of these stages are lacking, the habit won't form or persist.

* The Four Laws of Behavior Change:

To Create a Good Habit:

* Make It Obvious (Cue): Design your environment to make the cues of good habits visible and prominent.

* Make It Attractive (Craving): Use strategies to make your habits more appealing.

* Make It Easy (Response): Reduce friction; simplify your habits to make them easier to start.

* Make It Satisfying (Reward): Reinforce your habits by making the rewards immediate and gratifying.

To Break a Bad Habit:

* Make It Invisible (Cue): Remove cues of bad habits from your environment.

* Make It Unattractive (Craving): Reframe your mindset to see the downsides of bad habits.

* Make It Difficult (Response): Increase friction; make it harder to perform bad habits.

* Make It Unsatisfying (Reward): Use accountability measures to add immediate consequences.

* The 1% Improvement Goal:

* Small, consistent improvements lead to significant results over time. We'll discuss how aiming for just a 1% improvement each day can compound into remarkable progress.

Practical Steps to Build New Habits:

* Start Small: Begin with minor changes you can consistently stick to. For example, if you want to exercise more, start with 5 minutes a day.

* Set Reminders: Utilize alarms, sticky notes, or visual cues to prompt your new habit.

* Find an Anchor: Attach your new habit to an existing routine, like reading while having your morning coffee.

* Celebrate Successes: Acknowledge and reward your small victories to reinforce the behavior.

* Adjust as Needed: Stay flexible and adapt your strategies to overcome obstacles.

Inspirational Takeaways:

We wrap up with some thought-provoking insights from the book to inspire you on your habit-forming journey:

* "We do not rise to the level of our goals; we fall to the level of our habits."

* "Behind every system of actions is a system of beliefs."

* "Our quality of life often depends on the quality of our habits."

* "The seed of every habit is a small decision."

* "Lack of self-awareness is poison. Reflection and review are the antidote."

* "You do not rise to the level of your goals. You fall to the level of your systems."

* "Incentives can start a habit. Identity sustains it."

Join us as we uncover how to harness the power of atomic habits to transform your life, achieve your goals, and become the person you aspire to be.

Tune in and start your journey towards lasting change today!

#AtomicHabits #JamesClear #HabitFormation #PersonalDevelopment #SelfImprovement #BehaviorChange 🎧🚀



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024Mastering Effective Feedback for Leadership Success00:08:58

In today's episode, we delve into the crucial role of feedback in leadership and team development. Feedback is not just a tool but an essential form of communication that empowers leaders and team members to share insights about performance, behavior, and results. Its primary goal is continuous improvement on both individual and collective levels, fostering an environment of learning and growth.

We explore seven key principles for providing effective feedback:

* Be Specific and Clear: Avoid general comments like "good job." Instead, detail what was done well. For example, "The presentation you gave today was clear and well-structured, which helped everyone understand the project better."

* Focus on Behaviors, Not the Person: Center your feedback on specific actions or behaviors rather than personal attributes. Rather than saying, "You're disorganized," say, "I noticed this week's reports weren't well-organized, which made them harder to review."

* Provide Timely Feedback: Offer feedback as soon as possible after the relevant event. Timely feedback ensures the information is fresh and more actionable.

* Balance Positive and Constructive Feedback: A good leader knows how to balance recognizing achievements with highlighting areas for improvement. For example, "You did an excellent job with the client proposal. Next time, make sure to double-check the financial data in detail."

* Encourage Dialogue: Feedback should be a two-way conversation. Invite your team members to share their thoughts and perspectives. Ask questions like, "How do you feel about this project? What do you think we could do differently?"

* Offer Solutions and Support: When providing constructive feedback, don't just point out problems—help find solutions. For example, "I think we could improve meeting punctuality. Would it help if we adjusted the start time a bit later?"

* Be Consistent and Fair: Ensure all team members receive regular and equitable feedback without favoritism. Consistency builds trust and respect within the team.

Exercise:

We wrap up with a practical exercise to apply these principles. Imagine you have a team member who suffers from hyperhidrosis (excessive sweating). Some clients or colleagues have commented on the odor or the impression it might give, especially in the summer. How would you approach this conversation with your team member?

Join us as we navigate the delicate art of giving effective feedback, sharing techniques and insights to enhance your leadership skills.

What strategies do you use to provide effective feedback? Feel free to write in and share your experiences!

#Leadership #EffectiveFeedback #TeamDevelopment #Communication #PersonalGrowth #TeamManagement #Productivity #LetsTalkAbout 🎙️✨



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024Validating Your Startup Idea—10 Essential Questions to Ask Yourself 00:08:01

In this episode, we dive into the exhilarating journey of entrepreneurship and the excitement of launching your own startup. While starting a business isn't a new concept, branding it as a "startup" has become the cool and trendy way to embark on this adventure.

Great ideas are abundant, but the best ones often stem from personal needs that aren't (apparently) addressed by any existing company or product. This unmet need is usually the seed that germinates into a successful startup.

Often, this seed, nurtured over a few coffees with friends, culminates in THE IDEA. If you can sketch it out on a napkin, you might feel that your product is perfect, necessary, simple, and that you're on your way to becoming the next Steve Jobs.

Whether you're at the initial stage or have already had those inspiring coffees, today we bring you a 10-point checklist of self-questions to help you validate your idea and perhaps consider new questions you hadn't thought of.

The 10 Essential Questions to Validate Your Startup Idea:

* Do You Have a Reason to Exist or a Problem You Solve?

* What unique need does your product or service address?

* Do You Have a Story to Tell? The WHY!

* Can you articulate the purpose and vision behind your idea?

* Do You Offer a Sense of Community or Belonging?

* Will your product foster a community or a sense of belonging among its users?

* Do You Have a SPECTACULAR Product?

* It's not enough to be good or slightly different—is your product truly spectacular?

* Do You Have a Content Engine?

* Think about the three levers: Earned, Owned, and Paid Media. Have you defined the tools and methods for generating content?

* How Well Do You Know Your Customer?

* Whether you call them buyer personas, potential clients, or users, do you truly understand who they are?

* Unique Message and Visual Identity

* Have you established a unique brand message and a compelling visual identity?

* Consistency Across All Consumer Touchpoints—Omnichannel

* Are you providing a consistent experience across all platforms and interactions?

* Desire to Do Things Right for the Customer

* Is your proposal focused on generating cash or on delivering value to the customer?

* Are You Doing It with an EXIT in Mind?

* Hint: The answer should be NO.

There are no right answers, but if you didn't hesitate for a second on any of these questions, it's the best sign that you're ON FIRE and IN LOVE with your idea. All that's left to say is: GO GO GO!!!

Join us as we explore each of these critical questions in depth, offering insights and perspectives to help you validate and refine your startup idea. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable advice to propel you forward on your entrepreneurial journey.

#Entrepreneurship #Startup #BusinessIdeas #Innovation #GoForIt 🎙️🚀



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024AI Therapists—Navigating the New Frontier of Digital Mental Health00:05:14

In today's episode, we explore the transformative landscape of mental health support in the digital age, where screens dominate our interactions and virtual spaces become our sanctuaries. For a generation raised in the digital realm, seeking comfort and guidance from an AI-powered therapist might not seem far-fetched. This emerging trend raises intriguing questions about the effectiveness, ethics, and implications of integrating artificial intelligence into the realm of psychotherapy.

**Embracing Digital Dilemmas**

We delve into how digital natives instinctively turn to bots for emotional support. Growing up in a world where smartphones are extensions of the self and social media serves as both a lifeline and a stressor, this generation has a unique relationship with technology. Traditional therapy models, with scheduling constraints and face-to-face interactions, may seem outdated compared to the immediacy and accessibility promised by AI therapists.

**Advantages of AI Therapy**

One of the most compelling arguments in favor of AI therapy is its accessibility. In a world where mental health resources are often scarce or stigmatized, an AI therapist offers 24/7 support without judgment or bias. AI algorithms can analyze vast amounts of data to personalize therapy sessions, tailoring interventions to individual needs and preferences. This personalized approach, coupled with the anonymity of digital interactions, can encourage people to seek help earlier and more frequently, ultimately reducing the stigma surrounding mental health issues.

**Unveiling the Drawbacks**

Despite its promises, AI therapy is not without its downsides. Critics argue that the impersonal nature of digital interactions can never fully replicate the depth and nuance of human-to-human connection. Empathy, intuition, and emotional intelligence—qualities that define effective therapy—are challenging to quantify and program into algorithms. Additionally, concerns about privacy and data security are significant, as users may hesitate to disclose sensitive information to a digital entity, regardless of confidentiality assurances.

**Navigating Ethical Dilemmas**

As AI therapists become increasingly sophisticated, ethical considerations come to the forefront. Who is responsible if an AI therapist provides harmful advice? Can algorithms truly be unbiased, or do they merely reflect the inherent biases of their programming? Moreover, the commercialization of AI therapy raises concerns about equity and access: Are these services available only to those who can afford them, thereby widening existing disparities in mental health care?

**The Future of Digital Well-being**

Despite these challenges, integrating AI into mental health care seems inevitable. As technology continues to advance and digital natives become the predominant demographic, the demand for accessible, stigma-free mental health support will only grow. However, it's essential to proceed cautiously, recognizing the limitations of AI while harnessing its potential to complement—rather than replace—human therapists.

**A Real-World Example**

We discuss **Character.AI**, a platform of conversational bots trained to respond like certain characters or professionals. Whether you want to chat with Einstein, Elon Musk, or Harry Potter, over 3.5 million people visit daily, and the #Psychologist bot has received more than 95 million messages since its creation. While not intended as a psychological support platform, it is effectively serving that function for a segment of society. Users report that it "works" and "helps," highlighting the need for careful attention, development, and ethical considerations in these channels.

**Conclusion**

The rise of AI therapists heralds a new era in mental health care—exciting yet filled with complexities. While AI can undoubtedly enhance accessibility and efficiency, it must be implemented ethically and responsibly, paying close attention to the nuances of human psychology. Ultimately, the goal remains the same: to alleviate suffering, foster resilience, and promote holistic well-being in an increasingly digital world. As we navigate this brave new frontier, let's stay vigilant, compassionate, and ever mindful of the human beings behind the screens.

**Join us** as we explore the promises and pitfalls of AI in psychotherapy, discuss real-world applications, and consider what this means for the future of mental health support.

#MentalHealth #AI #DigitalWellbeing #Therapy #Innovation #Ethics #Podcast 🎙️🧠



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
04 Nov 2024Mastering Conflict Resolution with the Harvard Technique00:06:55

In today's episode, we delve into one of the most widely used approaches in complex negotiations: the Harvard Technique. Developed by the Harvard Negotiation Project, this method's key focus is to separate the people from the problem and concentrate on interests rather than positions.

Understanding Positions vs. Interests:

* Positions are the explicit demands that a party makes.

* Example Position: "I want a $5,000 salary increase."

* Interests are the underlying reasons behind those demands.

* Example Interest: "I need more income to cover my family's expenses."

By exploring interests, negotiators can uncover more creative and mutually beneficial solutions. In the salary example, addressing the interest might involve offering a bonus, flexible working hours, or additional benefits, rather than focusing solely on a direct pay raise.

Key Principles of the Harvard Technique:

* Focus on Interests, Not Positions: Understand the underlying needs and motivations.

* Generate Options for Mutual Gain: Brainstorm solutions that benefit all parties involved.

* Use Objective Criteria: Base the agreement on fair standards and data.

💡 "Negotiation isn't about competing; it's about collaborating to find the best solution." 🌟

Join us as we explore how this powerful approach can enhance your negotiation skills, leadership, and ability to resolve conflicts effectively.

#Negotiation #ConflictResolution #Leadership #Collaboration #HarvardTechnique #LetsTalkAbout 🎙️🤝



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024The Emotional Bank Account—Every Gesture Counts00:08:39

In this episode, we delve into the insightful concept of the **Emotional Bank Account**, introduced to me recently by Gonzalo Martínez de Miguel, PhD from Infonova. This metaphor perfectly captures how we manage our relationships and navigate different perspectives in our daily interactions.

The Emotional Bank Account likens our interactions with others to deposits and withdrawals in a bank account. With every gesture, word, or action, we can either **add to** or **subtract from** the emotional balance we share with someone. We have as many emotional accounts as people we interact with, and each one has a unique balance.

**Actions that Add to the Emotional Bank Account:**

- Offering support

- Active listening

- Keeping promises

**Actions that Subtract from the Emotional Bank Account:**

- Failing to meet expectations

- Interrupting others

- Unwarranted criticism

A key takeaway is that what may be a "deposit" for you might not be perceived the same way by someone else. Everyone values actions differently, so it's crucial to communicate and validate with others to ensure that your intentions are understood as you mean them.

💡 *"Cultivating relationships is like saving in an account: every gesture counts."* 🌟

Join us as we explore how being mindful of our emotional transactions can strengthen our relationships, enhance empathy, and improve our emotional intelligence.

#PersonalGrowth #Relationships #EffectiveCommunication #EmotionalIntelligence #Empathy #LetsTalkAbout 🎙️❤️



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024The Rise of Finfluencers and Their Impact on Financial Education00:07:33

The Rise of Finfluencers and Their Impact on Financial Education

In today's episode, we explore the emergence of finfluencers and how they're revolutionizing the way people—especially younger generations—obtain and apply financial advice in our increasingly digital world.

According to the World Economic Forum, finfluencers are social media influencers who provide financial advice, contributing to a market valued at approximately $104 billion.

Why Are Finfluencers So Popular?

* Generation Z's Preferences: Gen Z is five times more likely to seek financial advice on social media than older generations. Having witnessed the 2008 financial crisis and learned from previous generations' mistakes, they prefer accessible and understandable sources like finfluencers over traditional financial institutions.

Benefits and Risks

Benefits:

* Accessibility and Personalization: Finfluencers make financial advice accessible and relevant to their followers' life experiences, covering topics from cryptocurrency investments to debt management in a way that resonates with their audience.

* Real-Time Interaction: Social media platforms allow immediate interaction, where followers can ask questions and receive instant responses, creating an active learning community.

* Financial Education: Many finfluencers focus on educating their audience, promoting greater financial literacy among young people.

Risks:

* Misinformation and Fraud: Not all finfluencers have the necessary expertise, and some may spread incorrect or misleading information. Additionally, platforms can become fertile ground for financial scams.

* Lack of Regulation: Unlike certified financial advisors, finfluencers are not subject to the same regulation and oversight, which can lead to the spread of harmful advice.

The Future of Financial Advice

To mitigate these risks, it's crucial for social media platforms to implement accountability and verification mechanisms. Some platforms are already developing tools to track and evaluate advisors' performance, ensuring users receive quality advice.

Conclusion

Finfluencers are transforming the landscape of financial education. While they offer numerous advantages, they also present significant challenges that must be addressed to protect consumers.

Join us as we delve into this fascinating topic, discussing the impact of finfluencers on financial literacy, the benefits and risks they bring, and what the future holds for financial advice in the digital age.

#Finfluencers #FinancialEducation #Investment #SocialMedia #DigitalEconomy #FinancialAdvice #GenerationZ #FinancialInnovation #LetsTalkAbout 🎙️💰



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
13 Oct 2024Reflections at 48—Life Lessons I'd Share with My 18-Year-Old Self00:08:10

In today's special episode, we celebrate another trip around the sun as I turn 48. It's the perfect moment to reflect on the experiences and lessons learned—wisdom I'd share with my 18-year-old self.

Here are some key reflections:

📌 Studying Isn't Always Directly Linked to Your Career

I studied computer science but ended up in a field unrelated to my degree. I used to believe that what you study doesn't determine your career (except in specific or vocational fields). However, now that I have teenagers deciding on their own paths, I realize how much my education has helped shape my professional journey.

📌 Friends Define You

You can't choose your family, but you can choose your friends. They profoundly influence your past, present, and future, often in ways you don't recognize until you gain some perspective.

📌 Choose a Job That Motivates You

Skills can be learned, trained, or improved, but motivation is innate and acts as a multiplier of success in your work and life.

📌 An International Experience Should Be Mandatory

Not for the money, the résumé, or to boast, but to grow as a person and expand your mind. In my case, it happened when I was very young, and without a doubt, it marked my career.

📌 **If You Develop One Skill, Let It Be Communication

Learn to speak, present, tell stories, persuade, and teach. There are millions of brilliant minds, but few can convince and involve others. Over time, you'll become more aware that you can go far alone, but accompanied, you can go anywhere. Of course, to be accompanied, you need a team, people, and friends.

📌 Find Time for Everything (Personal and Professional)

It's easy to give advice in hindsight, and from experience, I can say that not everything is about work. I've missed many family moments. I'm not proud of it, but if there's one point to take away, let it be this one.

📌 Give Your All in Whatever You're Doing

Don't do things halfway. That's why it's important to choose what motivates you. That way, you'll enjoy it and return each day wanting more. But when you do, make mistakes, learn, and be willing to make mistakes again.

📌 Do Everything with a Smile on Your Face

There's no better way to achieve things than with a gesture of kindness and a smile. You can't imagine the power of non-verbal language and the emotional connection you generate.

And now, here's to another year that promises to be "entertaining," just like all the previous ones!

Join me as I delve deeper into these reflections and share stories that have shaped who I am today.

#Celebration #Experiences #LifeLessons #Study #Friends #Motivation #Success #InternationalExperience #Communication #FindTime #Smile #LetsTalkAbout #Reflections 🎙️✨



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13 Oct 2024Entertainment Evolution—Generation X vs. the Current Generation00:12:18

Entertainment Evolution—Generation X vs. the Current Generation

In today's episode, we explore how entertainment has drastically evolved over time and how each generation often views the entertainment preferences of the next with skepticism. This cyclical pattern highlights that change is the only constant in our lives.

Generation X: The Era of Analog Entertainment

Born between 1965 and 1980, Generation X experienced entertainment that was more tangible and often communal.

* Television and Cinema: Prime-time TV and regular trips to the movie theater were staples of entertainment.

* Radio and Physical Music: Listening to the radio and purchasing vinyl records, cassettes, or CDs were the primary ways to enjoy music.

* Board Games and Classic Video Games: Board games like Monopoly and early video games on consoles like Atari and NES were incredibly popular.

Remember how our parents thought these formats were superior and often looked skeptically at any changes or evolutions in entertainment?

Current Generation: The Era of Digital Entertainment

Millennials and Generation Z have adapted to a highly interactive and digital environment.

* Streaming and Video on Demand: Platforms like Twitch, Netflix, Disney+, and YouTube dominate visual content consumption.

* Social Media and Short-Form Content: TikTok, Instagram, and other social networks are primary sources of quick and accessible entertainment.

* Video Games and eSports: Video games have evolved into immersive online experiences, and eSports have become a multi-billion-dollar industry.

* Podcasts and Streaming Music: Spotify, Apple Music, and podcasts offer instant access to vast libraries of audio content.

Just like our parents, many of us may view these changes with skepticism, questioning whether they offer the same value as traditional formats.

The Cycle of Change

What's interesting is that this skepticism is cyclical. Our parents believed that television and cassettes were better than the entertainment forms that followed, and now many of us think the same about TikTok videos and online gaming.

"The only constant is change; adapting and evolving is the key to thriving."

Conclusion

The evolution of entertainment formats reflects technological and cultural shifts. Both Generation X and the current generation have their own preferred means of entertainment, and it's natural for each to view new formats with a mix of skepticism and curiosity. The key is to recognize that change is inevitable and that adapting to it is essential for moving forward.

Join us as we delve into this fascinating exploration of how entertainment has transformed across generations, the recurring skepticism toward new media, and what this means for the future of how we engage with content.

#Entertainment #GenerationX #GenerationZ #Change #Innovation #Adaptation #Business #LetsTalkAbout 🎙️📺🎮



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13 Oct 20243 Things Great Communicators Never Do (and What to Do Instead)00:05:35

3 Things Great Communicators Never Do (and What to Do Instead)

In today's episode, we delve into the art of effective communication and uncover the three key mistakes that the best communicators avoid. No matter the environment, day, or situation, mastering communication is essential. Those who excel in this skill steer clear of these common pitfalls that can distort their message:

* They Don't Generalize 🌍

* Using words like "always," "never," "every time," or "forever" doesn't aid effective communication.

* Solution: Be specific. Direct your message with concrete data to avoid misunderstandings. Provide examples, be precise, and detail your points to accurately convey the issue you want to address.

* They Don't Omit Important Information 🚫

* Leaving out key details can make your message seem incomplete. If you only share the good and never acknowledge any negatives, people may feel that "something's missing."

* Solution: Be transparent. Ensure you share all relevant information and provide real context.

* They Don't Distort Reality 🌐

* Overusing adjectives to exaggerate or downplay things distorts the concept or message, reducing communication effectiveness.

* Solution: Be honest. Communicate facts as they are, without exaggeration or minimization.

💡 Communicating well means communicating with clarity, honesty, and precision. The power is in your words! 🌟

Join us as we explore how embracing these principles can enhance your leadership skills, foster professional growth, and build stronger connections through empathy and clarity.

#EffectiveCommunication #Leadership #ProfessionalGrowth #Empathy #Clarity #LetsTalkAbout 🎙️🗣️



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13 Oct 2024Transforming Our Relationships with Nonviolent Communication00:09:23

In today's episode, we explore the transformative power of Nonviolent Communication (NVC), a method developed by psychologist Marshall Rosenberg in the 1960s. NVC is a communication approach that encourages people to express their needs and feelings clearly, without judgment or attack. It aims to foster empathy and understanding in our interactions, ultimately resolving conflicts peacefully.

Key Principles of Nonviolent Communication:

* Observe Without Judging 🧐

* Learn to see situations objectively without adding personal interpretations or evaluations.

* Identify Feelings ❤️

* Recognize and acknowledge your own emotions and those of others.

* Recognize Needs 🎯

* Understand the underlying needs that drive feelings and actions.

* Make Requests Assertively 🗣️

* Express what you need clearly and respectfully, without making demands.

Rosenberg teaches that behind every conflict lies an unexpressed need. By communicating more empathetically, we can address these needs and resolve conflicts without resorting to aggression.

Additionally, empathy and active listening are fundamental tools for better understanding the emotions and needs of those around us.

💡 "Communicating with empathy transforms relationships and creates deeper connections." 🌟

Join us as we delve into how practicing Nonviolent Communication can enhance your leadership skills, personal growth, and relationships.

#NonviolentCommunication #Leadership #Empathy #PersonalGrowth #Relationships #LetsTalkAbout 🎙️🤝



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13 Oct 2024Inclusion—More Than Just Being There, It's Participating00:05:57

In today's episode, we explore the profound message: "Inclusion is not just being invited to the party; it's being asked to dance."

This powerful statement reminds us that true inclusion goes beyond simply being present. It's about active participation, making people feel valued and heard. In a team, it's not enough to just have diversity; it's vital to create an environment where every voice is part of the dialogue, and every person fully engages in the process.

We discuss how inclusion isn't an add-on but the very foundation upon which we build together.

💡 "Inclusion isn't extra; it's the basis for building together." 💪

Join us as we delve into the importance of fostering inclusivity, embracing diversity, and promoting equality in leadership and teamwork.

#Inclusion #Diversity #Leadership #Teamwork #Equality #LetsTalkAbout 🎙️🌍



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13 Oct 2024The Four Toltec Agreements—Wisdom for Personal and Professional Life 00:11:01

In today's episode, we delve into the profound teachings of the Four Toltec Agreements, principles originating from the ancient Toltec civilization of Mesoamerica and popularized by Don Miguel Ruiz in his book "The Four Agreements".

These agreements are foundational guidelines that, when applied daily, can transform our relationships and enhance our well-being.

1️⃣ Be Impeccable with Your Word 🗣️

* Use language with integrity. Speak with honesty and say only what you mean. Your words have power; use them to uplift and inspire.

2️⃣ Don't Take Anything Personally 🙅‍♂️

* What others do is a reflection of them, not you. By not internalizing others' actions or words, you free yourself from unnecessary suffering.

3️⃣ Don't Make Assumptions 🤔

* Communicate clearly and avoid misunderstandings. Ask questions and express what you really want. Clear communication prevents conflicts and fosters understanding.

4️⃣ Always Do Your Best 💪

* Give your maximum in every situation, without pressure or guilt. Your best will vary from moment to moment, but by consistently doing your best, you avoid self-judgment and regret.

When to Apply Them?

Use these agreements during moments of conflict, personal growth, or when seeking clarity. They serve as a guide for leading a more authentic and fulfilling life, both personally and professionally.

💡 Remember: The simplicity of these agreements can transform your life if you apply them consistently.

Join us as we explore each agreement in depth, discussing practical ways to incorporate them into your daily routine and the profound impact they can have on your journey toward personal and professional excellence.

#PersonalDevelopment #Leadership #Growth #Authenticity #EffectiveCommunication #LetsTalkAbout 🎙️🌟



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13 Oct 2024The Importance of Knowing When Enough Is Enough—Finding Balance Between Personal and Professional Life00:07:19

In today's episode, we explore the concept of recognizing when "enough is enough" to achieve a harmonious balance between our personal and professional lives. In our relentless pursuit of (so-called) success, we often impose endless challenges and goals upon ourselves. Many factors contribute to this—society, comparisons, our own expectations, family pressures, fear of failure, or simply not taking the time to pause and reflect.

However, understanding when it's sufficient is key to finding equilibrium between work and life. Sometimes, less is more, and setting clear boundaries can be the real challenge.

We share a poignant fable that perfectly illustrates our modern predicament:

The Fisherman and the Consultant

A consultant was standing at the pier of a small coastal village when a humble fisherman docked his boat filled with several large tuna. The consultant complimented the fisherman on his catch and asked how long it took to catch them.

"Not long," the fisherman replied.

"Why don't you stay out longer and catch more?" the consultant asked.

The fisherman explained that he had enough to support his family's needs. The consultant then inquired what he did with the rest of his time.

"I get up early, fish a little, play with my children, take siestas with my wife, and stroll into the village each evening where I sip wine and play dominoes with my friends," the fisherman said.

The consultant advised, "You should spend more time fishing. With the extra money, you could buy a bigger boat, catch even more fish, purchase several boats, cut out the middleman, and sell directly to a distributor or open your own store in the village. Eventually, you could expand to nearby towns and even cities."

"How long will this take?" the fisherman asked.

"About ten years," the consultant replied. "Then you could enjoy the things you love—playing with your kids, taking siestas with your wife, and spending evenings with friends."

The fisherman looked at him and said, "But isn't that what I'm doing already?"

This story highlights how we often chase after what we already have, not realizing the value of the present moment.

Here are three tips to help you work towards this balance:

* Prioritize What's Essential and Define Achievable Goals

Focus on what truly matters and set realistic objectives.

* Establish Schedules and Respect Them

Set clear boundaries between your professional and personal life.

* Don't Be Afraid to Say "No" When Necessary

Protect your time and energy by declining commitments that don't align with your priorities.

Remember, success isn't just about reaching the destination; it's about enjoying the journey. 💡

Join us as we discuss how recognizing when enough is enough can lead to greater fulfillment and well-being in both your personal and professional life.

#LetsTalkAbout #Productivity #WorkLifeBalance #PersonalGrowth #Leadership #Wellbeing 🎙️🌿



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16 Oct 2024I'm Not Selling to You—I'm Helping You Buy!00:04:52

In today's episode, we explore a transformative approach to sales that shifts the focus from selling to helping customers buy. Instead of pushing a product or service, it's about putting yourself in the customer's shoes, understanding their needs, and guiding them toward the best solution. It's less about convincing and more about listening and providing genuine value.

We often find selling daunting due to negative perceptions associated with it—we worry about influencing others, think people don't want what we're offering, or fear being too pushy. But what if we reframe the situation from the buyer's perspective? When we go out with €1,000 to purchase something, do we feel obligated, forced, or unhappy? The act is the same; it's the attitude and approach toward selling versus buying that makes the difference.

By helping customers buy, we instill confidence and security in their decisions. In the end, it's not just a transaction; it's about building a long-term relationship.

If you want to learn how to sell or improve your sales techniques, the first step is to change your attitude. Focus on helping the buyer to buy. This simple shift can change your life.

💡 "Don't just close a sale—open an opportunity!" 💪

Join us as we delve into this mindset change that can revolutionize your approach to sales, foster growth, enhance empathy, and strengthen leadership.

#Sales #Growth #Empathy #Leadership #LetsTalkAbout 🎙️🤝



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26 Oct 2024The Illusion of Forecasts—Embracing the Uncertainty of the Future00:09:55

In today's episode, we dive into the fascinating yet often misleading world of forecasts. Surrounded by data, gurus, and endless predictions, we find ourselves enamored with the idea of knowing what the future holds. But how reliable are these forecasts, and what can history teach us about our ability to predict what's coming?

Key Points Discussed:

* An Abundance of Predictions:

* Over 15,000 forecasts are available on the websites of major consulting firms like Deloitte (6,900+), McKinsey & Company (4,300+), and Boston Consulting Group (3,700+).

* Despite the sheer volume of predictions, accuracy remains questionable.

* Historical Inaccuracy of Economic Forecasts:

* Economists failed to predict 148 out of the last 150 recessions, accurately forecasting only 1.33% of them.

* The International Monetary Fund (IMF), over 30 years and 194 countries, predicted just 4 out of 469 recessions a year in advance—a success rate of 0.85%.

* The Expert Prediction Project (1984-2004):

* 284 experts made over 82,000 probability estimates about future events over 20 years.

* Results showed that expert predictions were barely better than chance:

* 15% of events deemed impossible by experts did occur.

* Around 25% of events considered absolutely certain did not happen.

* The accuracy was consistently poor across economics, domestic politics, and international affairs.

* The Illusion of Forecasting:

* Forecasts are often "illusions" of a desired future but frequently surprise us with unforeseen twists.

* The credibility of forecasts can sometimes be likened to that of tarot readings or horoscopes.

* Preparing for the Unknown:

* In a world characterized by VUCA/BANI (Volatility, Uncertainty, Complexity, Ambiguity/Brittle, Anxious, Nonlinear, Incomprehensible), the only certainty is uncertainty.

* Our best tools are our work ethic, flexibility, and capacity to adapt.

Conclusion:

As we approach times filled with new predictions and trends touted by self-proclaimed gurus, it's crucial to take forecasts with a grain of salt. Rather than relying heavily on uncertain predictions, we should focus on enhancing our adaptability and resilience to navigate whatever the future holds.

Join us as we explore the allure and pitfalls of forecasting and discuss how to better prepare for "what we don't know is yet to come."

#LetsTalkAbout #Future #Forecast 🎙️🔮



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30 Oct 2024Introducing the Tesla Cybercab—Revolutionizing Mobility for All00:11:53

In today's episode, we explore the exciting announcement from Elon Musk and Tesla: the unveiling of the Tesla Cybercab, a fully electric, autonomous two-seater ROBOTAXI without a driver or steering wheel. While the primary focus is on urban transportation and creating new economic models, I can't help but think about the profound impact this innovation could have on individuals like my parents and others who face challenges with driving due to age or mobility issues.

I consider myself fortunate to still enjoy the company of my parents. However, as time passes, I've noticed that age is beginning to affect certain aspects of their lives, particularly their reflexes and driving abilities. In many places, especially outside major cities, having a car is almost a necessity. But for older adults, this can be a risky combination.

Imagining the Future with My Parents:

I shared with my parents how the Tesla Cybercab could be their next car:

👉 Always Available: It will be at their doorstep whenever they need it, just like their current car.

👉 Effortless Travel: It will take them anywhere without the need to focus on driving—no more worrying about reflexes or road fatigue.

👉 Enjoy the Ride: They can spend travel time reading, listening to the radio, or even chatting with me.

👉 City Access without Hassle: They can enter central Madrid without concerns about traffic cameras or fines.

👉 No Parking Woes: The Cybercab drops them off at their destination and picks them up when they're ready, eliminating the need to find parking.

👉 On-Demand Pickup: Like calling a trusty steed, they can summon the car via their phone, and it will arrive at their location.

👉 Safety First: If they decide to enjoy a glass of wine during dinner, there's no need to worry about driving home safely.

👉 Cost Efficiency: While we can delve into costs another day, they can almost forget about expenses like fuel, parking fees, and maintenance.

Looking Ahead:

Although the Tesla Cybercab won't be manufactured until 2026, and European regulations may take time to approve autonomous vehicles, it's thrilling to imagine the possibilities this technology holds for enhancing independence and safety for many, including our loved ones.

Join us as we discuss:

* The potential benefits of autonomous vehicles for the elderly and those with mobility challenges.

* How innovations like the Cybercab can transform personal freedom and redefine car ownership.

* The future of urban transportation and what it means for our society.

While I still enjoy the sensation of driving, there's no doubt that this could be the future—for me, and for my parents if I can convince them to embrace a car without a steering wheel!

Tune in to explore this exciting glimpse into the future of transportation.

#LetsTalkAbout #Robotaxi #TeslaCab #Tesla #AutonomousDriving 🎙️🚗



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01 Nov 2024Are All Opinions Respectable? A Philosophical Exploration00:11:39

In today's thought-provoking episode, we dive into a philosophical debate that often sparks intense discussions: "Are all opinions respectable?"

At first glance, one might assert that all opinions are respectable. However, upon closer examination, it's necessary to add nuance to this assertion, especially when considering opinions that may promote harm or violate fundamental rights.

Key Points Discussed:

* Respecting the Right to Have an Opinion:

* Every individual has the right to hold and express their own opinions. This right is a cornerstone of democratic societies and is protected by laws and international human rights conventions.

* Respecting the Content of the Opinion:

* Respecting someone's right to have an opinion doesn't necessarily mean that the content of that opinion is respectable. If an opinion promotes actions that can cause harm to others or violate their fundamental rights, it's ethically problematic to consider it respectable.

* Distinguishing Between the Person and the Opinion:

* We can respect the person as an individual and their right to express themselves while not accepting or respecting the opinion itself. This distinction is crucial for maintaining ethical dialogue and addressing disagreements constructively.

* Ethical and Social Norms:

* Societies establish ethical norms and values to protect the well-being of their members. When an opinion contravenes these fundamental values—regardless of its nature—it's natural and necessary to question and debate it.

* The Concept of Respect:

* Respect involves recognizing the dignity and rights of individuals but doesn't obligate us to accept all ideas as valid or morally correct. Respecting someone doesn't mean we have to agree with or endorse their opinions.

Illustrative Example:

We discuss the example of someone who believes that a parent has the right to physically discipline their child. This opinion directly clashes with children's rights and ethical norms that protect minors from violence and abuse. While a person may hold and express this opinion within legal limits, the content of that opinion is not respectable because it promotes actions contrary to human rights.

Conclusion:

It's essential to defend the right to freedom of expression and to consider different perspectives. However, not all opinions are respectable in terms of their ethical and moral content. Recognizing this distinction allows us to engage in meaningful dialogue while upholding fundamental ethical standards.

Join us as we explore this complex topic, delving into the balance between respecting individual rights and maintaining ethical integrity in our conversations.

#LetsTalkAbout #Opinions #Respect #Ethics 🎙️🧠



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06 Nov 2024How AI is Sneaking into Our Daily Lives—A Simple iPhone Story00:03:59

In today's episode, we explore a practical and relatable example of how artificial intelligence (AI) is gradually integrating into our everyday routines, often without us even realizing it.

The Story:

1️⃣ An Unexpected Mess: The other day, a lovely pigeon 🕊️ decided to leave an unwelcome surprise on the shoulder of my jacket—just missing my head!

2️⃣ The Cleaning Dilemma: Once home, I faced the common question: How should I properly wash this garment? 🧼

3️⃣ The Hidden Clues: I remembered that all clothing items have those little tags 🏷️ that often annoy us but might actually be useful. So, I decided to take a closer look. 👁️

4️⃣ Deciphering the Symbols: Upon finding the label, I was puzzled by the various care symbols. What did they all mean? ❓

5️⃣ Turning to Technology: I grabbed my iPhone 📱, took a photo 📸 of the label, opened the Photos app, and swiped up. To my surprise, the iPhone recognized that the image contained washing instructions. 👏🏻

6️⃣ Instant Answers: By tapping on the detected information, the iPhone broke down all the care instructions step by step—exactly what I needed!

Reflections:

* The Future of Information Access: Will the same happen with medication leaflets? Perhaps in the future, we won't need to keep half-empty boxes of pills with tiny booklets inside.

* AI in Everyday Devices: This simple and perhaps trivial example shows how AI, in the form of image recognition, is quietly embedding itself into our daily devices and routines.

Join us as we discuss how such small integrations of AI technology can make our lives easier, often without us even noticing. From recognizing care labels to potentially simplifying how we access important information, AI is steadily becoming a helpful companion in our everyday tasks.

Tune in to explore the subtle ways AI is enhancing our daily experiences!

#LetsTalkAbout #AI 🎙️🤖



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08 Nov 2024You, Me, and My Avatar—Exploring How AI Avatars Enhance Human Interaction00:05:58

In today's episode, we delve into the fascinating world of artificial intelligence (AI), robotics, and the growing presence of avatars in our daily lives. Despite rapid advancements, there's often a gap in how we conceptualize and understand AI. As humans, we sometimes need tangible representations to fully grasp and relate to complex technologies.

This is where avatars come into play—digital characters that can interact with humans and learn from them (though we must consider how this learning is interpreted). Avatars are becoming prevalent across various fields, including healthcare, education, marketing, and entertainment.

Key Topics Covered:

* Avatars in Social and Emotional Simulation:

* How avatars can simulate social and emotional situations, allowing researchers to study human interactions.

* Programming avatars to exhibit behaviors like anger or sadness to observe human reactions to different emotions and social scenarios.

* Enhancing Education and Healthcare:

* Utilizing avatars to teach social skills to children with autism.

* Providing psychological therapy to patients suffering from depression or anxiety.

* Helping patients feel more comfortable sharing their emotions and problems, enabling healthcare professionals to better understand their needs and offer improved treatment.

* Improving Cross-Cultural Communication:

* Programming avatars to translate different languages and dialects in real-time.

* Assisting people in communicating more effectively in intercultural situations.

* Avatars and the LGBTQ+ Community:

* The importance of avatar personalization as a pillar of inclusion.

* How customizable avatars can help destigmatize prejudices and promote acceptance and understanding.

Conclusion:

When used effectively, avatars and AI can help us better comprehend human nature and enhance the way we interact and communicate with one another. By providing a tangible form to AI, avatars bridge the gap between technology and humanity, fostering empathy, understanding, and inclusion.

Join us as we explore how avatars are transforming our world, impacting various sectors, and what this means for the future of human interaction.

#LetsTalkAbout 🎙️🤖



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11 Nov 2024My Top 9 Must-See TED Talks—Inspiring Ideas Worth Sharing00:15:31

In today's episode, we're diving into the transformative world of TED Talks—those powerful presentations that capture the essence of human storytelling and idea-sharing. If you haven't seen them yet, I'm excited to share my top 9 indispensable TED (and TEDx) talks that you simply must watch!

But First, What Are TED Talks?

TED Talks are rooted in the fundamental human tradition of gathering to share stories and ideas. In prehistoric times, people gathered around campfires; in ancient Greece, they met in the "agora," an open space where free citizens could listen to civic announcements, military campaigns, or discuss politics.

In 1984, this concept was revitalized when architect and graphic designer Richard Saul Wurman, along with typography and television expert Harry Marks, organized a conference to bring together specialists in Technology, Entertainment, and Design—hence the acronym TED. Their goal was to share new and interesting ideas across these fields.

The first TED event featured revolutionary presentations like Sony's compact disc and a demonstration of Apple's first Macintosh—icons of the era just before the internet boom. Despite its innovation, the initial conference wasn't financially successful, and it took six years before the next one was held.

A major turning point came in 2001 when the Sapling Foundation, led by British entrepreneur Chris Anderson, acquired TED. In 2006, they made all TED Talks freely available online, leading to a significant surge in global popularity.

What About TEDx?

TEDx events are independently organized local conferences held under the TED license to maintain the spirit of TED's mission—ideas worth spreading. These events occur worldwide throughout the year, offering communities a chance to share in the TED experience.

Here Are My Top 9 Must-See TED Talks:

* "Do Schools Kill Creativity?" by Sir Ken Robinson (2006)

* An insightful exploration of how our education system affects creativity.

* Watch here

* "How Great Leaders Inspire Action" by Simon Sinek (2009)

* Unveils the power of the "Why" in leadership and innovation.

* Watch here

* "Inside the Mind of a Master Procrastinator" by Tim Urban (2016)

* A humorous and relatable look at procrastination and how our minds work.

* Watch here

* "How to Speak So That People Want to Listen" by Julian Treasure (2013)

* Offers practical tips on how to communicate more effectively.

* Watch here

* "My Philosophy for a Happy Life" by Sam Berns (2013)

* Inspiring life lessons from a young man living with progeria.

* Watch here

* "The Art of Misdirection" by Apollo Robbins (2013)

* A fascinating demonstration of attention and perception.

* Watch here

* "Your Body Language May Shape Who You Are" by Amy Cuddy (2012)

* Explores how posture and body language affect our confidence and success.

* Watch here

* "Brain Hack: 6 Secrets to Learning Faster, Backed by Neuroscience" by Lila Landowski (2023)

* Unlocks techniques to accelerate learning based on brain science.

* Watch here

* "Benjamin Zander on Music and Passion" by Benjamin Zander (2008)

* A moving talk about the power of classical music and embracing new possibilities.

* Watch here

Join Us as We Explore These Incredible Talks

We'll delve into each of these talks, highlighting the key insights and why they resonated with me. From creativity in education and leadership inspiration to effective communication and understanding human behavior, these talks offer valuable lessons and thought-provoking ideas.

Tune in to discover new perspectives and ignite your curiosity!

#LetsTalkAbout #TEDTalks #TED #Inspiration #IdeasWorthSharing 🎙️✨



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13 Nov 2024The Best Metric in the World—Connecting People00:04:42

In today's episode, we delve into the profound importance of connection as the ultimate metric in our lives. This past week wasn't marked by a 90% increase in sales, improved conversion rates, higher average tickets, or achieving our annual budget. Instead, it was special because I added a new metric to my personal dashboard: the number of genuine connections I've made.

Reflecting on the iconic slogan from a great company I once worked for—"Connecting People" by Nokia—we revisit how this tech pioneer emphasized bringing people closer together. What once seemed trivial or even ridiculous ("Why do we need a device to talk when we can meet at the bar?") has become indispensable in our lives.

A recent enlightening conversation with Jesús Mazo at EADA Business School reminded me that beyond all data and possible metrics, it's the people with eyes, faces, names, and stories who truly matter. Discussing LinkedIn, Jesús shared his personal and professional growth over the past year. He introduced a metric he's looking to patent and perhaps sell to LinkedIn: the number of real contacts—those involving conversations longer than five minutes or meetings to chat—that you've had within your network.

As Jesús aptly puts it, this is about people, relationships, building together, and helping one another. This powerful idea has been simmering in my mind, and I'm eager to give it momentum.

It's no surprise to say that Jesús is a true Nokia—a connector of people, a source of good vibes, and above all, energy! Embracing my role as an eternal learner, I join him in prioritizing the personal and human aspects of our network.

Naturally, there are collateral effects (inevitable), and this week has been about discovering more wonderful and enriching people who will now fill more hours reading posts, articles, or content. But these are the best kinds of collateral effects! Let's mention names because, after all, this is about people: Isabel Zapata Llena and Isabel Abelleira, it was a pleasure meeting you and crossing paths. Victor Camon, congratulations on the idea of #DUOPOST (which also needs to be patented).

Join us as we explore the true value of genuine connections in both our personal and professional lives, and why making connecting our top metric can lead to more meaningful and fulfilling experiences.

#ConnectingPeople #Networking #Relationships #PersonalGrowth #LinkedIn #LetsTalkAbout 🎙️✨



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
15 Nov 2024The Power of Focus—Could Selling Just One Product Be the Key to Success?00:05:33

In today's episode, we explore an intriguing concept: Imagine owning a makeup store 💄 that sells only ONE product each week—many units, but all of the same model. Just one! Do you think it would work? 🧐

Believe it or not, this idea exists in another sector. On May 5th, 2015, Yoshiyuki Morioka opened a bookstore 📚 in the Ginza district of Tokyo 🇯🇵 where each week he sells ONLY one book 📖—many copies, but just one title.

His idea is simple: Focus, minimalism, simplicity. The bookstore, known as Morioka Shoten, has been successfully operating for over six years.

Now, let's think about the online world. Can you imagine an e-commerce site offering only one product? In certain niches, this already exists because it's intrinsic to their business model. But what about sectors like makeup or beauty? Imagine an online store that, despite the vast variety available, offers only one product per week. Would it work?

At first glance, you might say no. But then again, we might have said the same about a bookstore selling only one book, and yet it's thriving.

This highlights that there's room for all niches and opportunities if they're properly focused.

Join us as we delve into the power of focus in business, exploring how minimalism and simplicity can carve out unique spaces in crowded markets. We'll discuss the potential benefits and challenges of such a model and consider whether this approach could be applied to other industries.

Tune in to discover how less can truly be more in the world of business innovation.

#LetsTalkAbout 🎙️✨



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
18 Nov 2024Can an AI Be Your Next CEO? Exploring the Future of Leadership00:04:40

In today's episode, we delve into a fascinating and controversial topic: the appointment of an Artificial Intelligence (AI) as a company's CEO. Recently, the Chinese company NetDragon Websoft Holdings Limited 網龍網絡控股有限公司 made headlines by naming an AI as the CEO of one of its subsidiaries. Interestingly, since this unconventional decision, the company's stock value has increased by 10%.

But what does this mean for the future of leadership and decision-making in businesses? Is it coincidence, luck, or smart practice?

We take a deeper look by asking an AI about this very decision, and here's what it had to say:

"In my opinion, appointing an AI as a company's CEO is generally not practical or effective in most cases. While AIs can be sophisticated and effective in data-driven decision-making, they lack important skills and characteristics necessary for an effective business leader—such as communication skills, leadership abilities, empathy, and subjective judgment. Moreover, appointing an AI as CEO could raise concerns about responsibility, ethics, and decision-making in unexpected and complex situations. Ultimately, business decision-making is a complex process involving multiple factors, including financial, social, and human aspects, which might be difficult for an AI to quantify or predict. In summary, although AIs can be valuable tools to assist in company decisions, it's unlikely that an AI could effectively perform the role of a human CEO and successfully lead a company."

It's intriguing that even the AI doesn't recommend itself for the role of CEO. Are they being modest, or is there more to it? How did NetDragon's AI "cousin" achieve this milestone?

We also discuss how we live in the era of DATA. Not long ago, data was hailed as the new oil, and companies were eager to harness and utilize it. Now that we've found ways to process this data effectively with AI, why are we hesitant to embrace AI leadership?

We draw parallels with modern Formula 1 racing, where strategy and data from the car, weather, track conditions, and observations are crucial for winning races—alongside the driver and the car.

The real challenge lies in how we'll interact with this new AI BOSS and how we'll communicate to convince it. Is a new profession on the horizon? Introducing the Chief LINK Officer (CLO).

Join us as we explore:

* The implications of having an AI as a CEO.

* The role of data and AI in modern decision-making.

* The challenges and ethical considerations of AI leadership.

* How businesses might adapt to an AI-led future.

Tune in to discover whether an AI could be your next CEO and what that means for the future of work.

#LetsTalkAbout #AI #CEO 🎙️🤖



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
22 Nov 2024The Two-Pizza Team—Optimizing Team Size for Maximum Efficiency00:06:10

The Two-Pizza Team—Optimizing Team Size for Maximum Efficiency

In today's episode, we explore the intriguing concept of Jeff Bezos's Two-Pizza Rule for determining the ideal team size. Whenever we convene a meeting or assemble a workgroup, the perennial question arises: Who should be included? What's the magic number of people to make the team functional?

Jeff Bezos, the founder of Amazon, provided a simple yet effective answer that has shaped the company's way of working:

"The ideal size of a team or meeting is limited to the number of people who can be fed with two pizzas." 🍕

Why Two Pizzas?

The reasoning is straightforward:

* Agility: Smaller teams can move faster and adapt more quickly.

* Improved Communication: Fewer people mean clearer, more direct communication channels.

* Cohesion: A tight-knit group fosters better collaboration and understanding.

* Faster Decision-Making: With fewer voices, decisions can be made swiftly.

* Autonomy: Small teams often have more freedom to innovate and take ownership.

This concept mirrors the human aspect of creating a Minimum Viable Product (MVP)—building highly effective teams that don't inflate organizational costs.

Amazon highlighted the significant communication costs associated with large teams—not just in terms of reduced operability but also in the resources and time required to disseminate information.

Key Takeaway:

When forming your next team, consider the Two-Pizza Rule. If the team can't be fed with two pizzas, it might be too large to function optimally.

Did You Enjoy This Episode?

If you found this insight helpful, follow us for more tips and industry news. Subscribe to our bi-weekly newsletter here to receive a summary of all our published content.

Let's continue the conversation!

#LetsTalkAbout #FriendlyBrand 🎙️🍕



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
20 Nov 2024Psychological Pricing—Does €9.99 Sell Better Than €10?00:13:40

In today's episode, we dive into the intriguing world of psychological pricing and explore how subtle differences in pricing strategies can significantly impact consumer behavior and sales in e-commerce.

The Universe of Pricing

Pricing isn't just about numbers; it's a vast universe that influences how we sell products. Factors like margins, average ticket size, turnover, and numerous other elements play crucial roles in determining the optimal price point.

Common Pricing Recommendations

* Visual Cues: Utilize visual signals to grab attention, such as highlighting discounts or limited-time offers.

* Price Breakdown: Present the price divided over days or per person to minimize the perceived cost, making it more digestible for customers.

Psychological Pricing Tactics

* Higher Prices on the Left: Place a higher-priced item to the left of the product you want to sell (since we read from left to right), making the target product seem more affordable.

* Fewer Syllables in Prices: Prices like €27.98 may seem more expensive than €28.10 because they take longer to pronounce, affecting perception.

Focusing on the Final Digit

* To Round or Not to Round? Would you price an item at €20 or €19.99? Studies suggest that prices ending with odd numbers can boost sales by up to 24%.

* Avoid Rounding: The first takeaway is clear—avoid round numbers to leverage psychological pricing benefits.

Internal Pricing Strategies in Retail/Online

* Differentiating with the Last Digit: Retailers often use the last digit to signify special offers or standard pricing.

* Case Study—Hawkers Modular:

* Regular prices end with a 9 (e.g., €39.99, €49.99).

* Summer campaign prices end with a 5 (e.g., €19.95, €24.95).

* This subtle change not only catches the customer's eye but may also help internally differentiate orders.

The Common Goal

* Sell More! The ultimate aim is to increase sales and facilitate the purchasing decision for customers.

The Million-Euro Question

* Do You Round Your Prices?

* We'd love to hear your thoughts on whether you use rounded prices or psychological pricing tactics in your business.

Join Us

Tune in as we delve deeper into how psychological pricing influences buying decisions. We'll discuss practical strategies to optimize your pricing for better sales performance and share insights that could transform your approach to pricing.

#LetsTalkAbout #Pricing #Revenue #RevenueManagement #Hawkers 🎙️💰

Don't miss this enlightening discussion on the art and science of pricing!



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
25 Nov 2024Unveiling Survivor Bias—Learning from the Unseen in E-commerce00:07:05

Unveiling Survivor Bias—Learning from the Unseen in E-commerce

In today's episode, we dive into the fascinating concept of Survivor Bias and explore how it influences our decision-making processes, particularly in the realm of e-commerce.

The WWII Airplane Story and Abraham Wald's Insight

During World War II, a special team was formed to reinforce the fuselages of airplanes to keep them airborne longer. 🛩️ They analyzed returning aircraft riddled with bullet holes and plotted the impact points on a diagram, revealing the areas that were hit most frequently. The obvious solution seemed clear: reinforce those heavily damaged areas. ☝️

But when mathematician Abraham Wald was consulted, he offered a counterintuitive perspective that shifted their approach entirely. He pointed out that the areas without bullet holes on the returning planes were actually the most critical. Why? Because planes hit in those areas—like the engines or cockpit—didn't make it back at all. "Reinforce the areas where there are no bullet holes," he advised, "because those are the planes that didn't survive." This revelation led to more effective reinforcement strategies that saved countless lives.

Applying Survivor Bias to E-commerce

Just as military strategists initially focused on the visible damage, businesses often concentrate on the obvious issues—the "red bullet holes"—in their operations. In e-commerce, this might mean fixing glitches or optimizing features based on existing user data. But what about the customers who never make it to your site or those who leave without a trace?

* Invisible Data Gaps: We may overlook significant problems simply because we lack data on them. The absence of evidence is not evidence of absence.

* Understanding Non-Customers: Consider the users who don't convert or don't engage. What barriers are preventing them from becoming customers?

* Asking the Right Questions: Sometimes, the best way to gather missing information is to reach out directly. Surveys, feedback forms, or even brief questionnaires can provide valuable insights into why potential customers are slipping away.

Think Differently for Different Results

By shifting our focus to include what's not immediately visible, we open the door to innovative solutions. Einstein once said, "We cannot solve our problems with the same thinking we used when we created them." 🚀 Embracing this mindset encourages us to look beyond the obvious and address underlying issues that could be critical to our success.

Key Takeaways:

* Don't just fix what's visibly broken; seek out the unseen obstacles.

* Gather data proactively to understand the full picture.

* Challenge assumptions that "no data" means "no problem."

Join us as we explore how recognizing and overcoming survivor bias can lead to more effective strategies in e-commerce and beyond.

#Letstalkabout #Metrics #Ecommerce #Analysis #OutOfTheBox 🎙️🛍️



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
27 Nov 2024The Paradox of Choice—Why Less Is More in Personal Life and E-commerce00:06:23

In today's episode, we delve into the intriguing concept of the Paradox of Choice and how it impacts both our personal lives and the world of e-commerce. Have you ever wondered whether it's better to have fewer options to choose from or an abundance of alternatives and configurations?

Spoiler Alert: Fewer options often lead to faster purchases, greater satisfaction, less regret, and overall happiness. Let's explore why.

Key Topics Discussed:

* Paralysis by Analysis:

* With fewer options, we make decisions quickly.

* An overload of choices can lead to overthinking and indecision.

* Studies show that conversion rates drop when consumers are presented with too many options.

* Increased Regret:

* More choices can make us feel there's a better product out there.

* Higher chances of regretting our decision compared to when we have only a couple of options.

* Elevated Expectations:

* A vast array of options raises our expectations of finding the "perfect" product.

* With fewer choices, our expectations are lower, making us more easily satisfied.

* Feelings of Guilt:

* If a product doesn't meet expectations and there were few options, we might blame external factors ("There were only two choices").

* With many options, we tend to blame ourselves for not choosing better.

* Perspective Matters:

* Our decisions depend on what we can imagine; the market sets the limits of what we can desire.

* Without setting boundaries, comparing options becomes overwhelming.

* It's beneficial to have a reference framework or context to guide our choices.

Conclusions:

* More options are better than none, but more isn't always better than fewer.

* These insights may not apply to every market or product.

* In a world of constant technological change, our expectations have become very high, making it harder to be satisfied.

* It's time to review our catalogs and assess whether the range we offer helps customers or hinders their decision-making process.

Join us as we unpack the implications of the Paradox of Choice and discuss how simplifying options can lead to happier customers and more effective sales strategies.

Source: Inspired by Barry Schwartz's TED Talk.

#LetsTalkAbout #Choice #Ecommerce #DecisionMaking



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
29 Nov 2024The Psychology Behind Marketing—How It Influences Your Decisions00:09:46

In today's episode, we delve into the fascinating world of marketing psychology and explore how psychological principles continue to play a pivotal role in influencing consumer behavior, even 70 years after marketing was defined as a hybrid management field combining microeconomics, statistical mathematics, and psychology.

Key Topics Covered:

* The Decoy Effect:

* Discover how offering three asymmetrical options, like popcorn sizes at the cinema, nudges you toward purchasing the more expensive option.

* DIY as Added Value (The IKEA Effect):

* Learn how companies like IKEA and LEROY MERLIN make you value products more by involving you in their creation, enhancing your sense of ownership and satisfaction.

* The Bandwagon Effect:

* Understand how the perception that "everyone is doing it" influences you to join in, often leading to increased consumption or adoption of trends.

We also discuss other psychological tactics used in marketing to subtly guide your decisions without you even realizing it.

Additional Resources:

* For a detailed exploration of six psychological principles in marketing, check out this article: [Link to the article]

Closing Thoughts:

Next time you see a long queue outside a store or are enticed to buy popcorn at the movies, remember—you might be happily falling into a well-planned marketing strategy.

Join us as we uncover the psychological tricks marketers use to influence our choices and how being aware of them can empower you as a consumer.

#SomosMomentum #LetsTalkAbout 🎙️🧠



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
31 Oct 2021PODCAST - Promociones y tácticas para Black Fraiday00:08:54

🧐 Cuanto descuento hago en Black Friday? lo hago el primer día o todo el finde? que puedo hacer distinto el Cyber monday? y como consigo notificar el inicio de la promo a todos mis cliente? 🤯Son algunas preguntas que nos asaltan cuanto nos enfrentamos al plan digital de nuestra campaña de BF y que por lo general no es fácil dar respuesta.Hoy repasamos algunas ideas par resolver estos puntos con todo lujo de detalle.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
02 Nov 2021PODCAST - Apple triplica su participación en el mercado publicitario gracias a la nueva política de privacidad instaurada00:08:34

#APPLE pasa a triplicar su su participación en el mercado de la publicidad tras el nuevo cambio De política de privacidad que impuso.

En Abril de este año entraba la nueva política de privacidad de apple y con ella toda un #revolucion en cuanto a la gestion del dato y de las campañas de publicidad. Empecemos por dar una #explicación de qué es todo eso. Por definición un Iphone no deja que ningun app se conecte a su sistema operativo para extraer datos de otras apps o del usuario. Lo más cercano es un identificador de anuncios que ofrece a las plataformas de publicidad y que es lo que se utilizaba para mapear hábitos y geoposiciones. Ese identificador se podía activar o desactivar de forma conjunta, pero con dos salvedades, se realizaba el cambio para TODAS las apps y por defecto venía activadoJunio 2020 Apple anuncia un #cambio en la privacidad para que el usuario sea el que decida, app a app si da permiso o no, y por defecto esta desactivado. Además, los datos de las campañas, los ofrecerá de forma diferida y agregados en vez de segmentados. #Abril 2021 llega IOS 14.5 y se implementa. La #consecuencia inmediata es que solo entre el 4% y el 25% de los usuarios activa dicha opción y el dato pasa a ser muy inexacto y con poca calidad. El segundo hecho es que multitud de agencias de medios no pueden #segmentar y al perder esa efectividad en las campañas migran su inversión a Android. Pasan de invertir un 50/50 entre Apple/Android a un 30/70.Pero las marcas #quieren seguir invirtiendo en usuarios de IOS y se abre la venta para que lo hagan a través de Apple y su plataforma directa que sí que ofrece más información detallada. Hoy, el #negocio de publicidad de Apple ha #triplicado su participación de mercado en los seis meses posteriores a la introducción de la nueva política de privacidad. Ahora es responsable del 58% por ciento de todas las descargas de aplicaciones de iPhone que resultan de hacer clic en un anuncio ( Hace un año, su participación tan solo era del 17%)#Resumiendo.Sin duda el cambio de política es un avance en cuanto a la gestión de la información o en cuanto a no comercializar con el DATO del usuario. Ahora podemos #decidir cuando "somos el producto" y Google ya ha anunciado que esta trabajando en algo similarPor otra parte, ese claro aumento de la plataforma de publicidad de apple al ofrecer mejores datos y en tiempo real no deja de mostrar una jugada maestra de la compañía para hacerse con una parte de las inversiones de publicidad.Y llegados a este punto nos preguntamos ¿qué fue antes “el huevo o la gallina”? ¿la preocupación por la privacidad o por eliminar a la competencia y facturar más?

Si quieres leer el artículo detallado de este podcast pulsa aquí

Si te ha gustado ayudame compartiendo el contenido en tus redes sociales o como creo que es mejor: con tus amigos 

Por último si quieres recibir la Newsletter ON AIR de forma Quincenal con el resumen de los post publicados suscríbete aquí : 📣 

🎙Let’s talk ON THE AIR.See my profile in LinlkedIn: Carlos Garijo



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
04 Nov 2021PODCAST - 6 aspectos psicológicos para que tu próximo lanzamiento sea un ÉXITO 00:06:02

En el roadmap del lanzamiento de un nuevo producto o servicio hay multitud de aspectos que debemos tener en cuenta para asegurarnos un correcto desembarco: El market research, el testing, el copywriting, la estructura de precios, el content marketing, la captación, el growth…Pero hoy nos centraremos en 6 aspectos psicológicos que debemos trabajar y que nos ayudarán a que nuestro lanzamiento sea un ÉXITO.1⃣ #Social_Proof. Trabaja las valoraciones positiva y que se generen muy rápidamente tras el lanzamiento.Cuando surge un nuevo producto tendemos a guiarnos por las valoraciones de otros y si ya hay valoraciones tendemos a pensar que tienen más conocimiento que nosotros, nos influencian sus acciones y tomamos acciones similares.2⃣ #Efecto_reciente. No lances todas las funciones en tu primera versión y ve lanzando constantemente mejoras y de forma rápida.No hay mayor entusiasmo que ver como algo crece y mejora de forma rápida. Ese efecto woww y de sorpresa con algo nuevo cada poco tiempo aumenta el interés y las suscripciones a la aplicación/servicio/producto.3⃣ #Efecto_HALO. Hay que trabajar en las dos primeras fases para que este efecto HALO arrastre a la masa que quiere probar lo que todos cuenta o hablan eliminando cualquier barrera de entrada.4⃣ #Principio_Autoridad. Se nos enseña a obedecer y seguir a las normas, por tanto es importante que consigamos una “prueba social” de una “autoridad” en la materia o en el sector. Busquemos rápidamente que se nos asocie con algo/alguien cuya opinion es irrefutable ( persona, entorno, evento, …) Trabaja previamente como o con quien puedes buscar ese principio de autoridad.5⃣ #IMAGEN. Nuestro cerebro retiene mejor la información si se presenta en forma de imágenes. Las fuentes visuales tienen un impacto mucho más duradero en nosotros.Es importante trabajar la parte visual del producto o de la marca para atraer a los usuarios. Y de igual forma la web y su usabilidad UX6⃣ #ENTORNO. Las acciones y los elementos se perciben de manera diferente, según el marco que nos rodea.A la hora de lanzar nuestro producto, cuidemos el momento y prepararlo para nuestra “versión preliminar” ( Nunca llamarla BETA que sena a incompleta). Nos gusta ser los primeros en testear algo, pero no queremos que no funcione.

Si quieres leer el artículo detallado de este podcast pulsa aquí

Si te ha gustado ayudame compartiendo el contenido en tus redes sociales o como creo que es mejor: con tus amigos 

Por último si quieres recibir la Newsletter ON AIR de forma Quincenal con el resumen de los post publicados suscríbete aquí : 📣 

🎙Let’s talk ON THE AIR.See my profile in LinlkedIn: Carlos Garijo



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com

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