On Branding Podcast (Arek Dvornechuck)

In the 89th episode of the On Branding Podcast, Arek Dvornechuck interviews Matthew Hughes, and they talk about how to launch a YouTube channel.

Podcast page: https://www.ebaqdesign.com/podcast

In the 85th episode of the On Branding Podcast, Arek Dvornechuck interviews Eddie Yoon, and they talk about how to name and claim your niche. Podcast page: https://www.ebaqdesign.com/podcast

In this episode, Arek engages in a captivating conversation with Clint Runge, the acclaimed youth culture expert and founder of Archrival. They delve into the crucial elements of brand strategy and positioning, and how to master them. Runge unveils his innovative ‘gatekeeperless’ approach and imparts best practices for articulating your brand’s purpose and conveying it effectively. Don’t miss this enlightening discussion about navigating the dynamics of contemporary marketing and brand positioning!

Learn graphic design. In the 31st episode of On Branding Podcast, Arek Dvornechuck interviews Sean Adams and we talk about how design makes us think.

Check out Sean's book! 👉"How Design Makes Us Think" (https://amzn.to/3xBhQyP)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/31

In the 70th episode of the On Branding Podcast, Arek Dvornechuck interviews Chris Pistorius and we talk about how to market a dental practice.

Podcast page: https://www.ebaqdesign.com/podcast/

Learn how to build cognitive brands. In the 43rd episode of the On Branding Podcast, Arek Dvornechuck interviews Sandeep Dayal, and we talk about branding.

Check out Sandeep's book! 👉 "Branding Between The Ears" (https://amzn.to/3KiLgXO)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/43

Learn how to become a strategic designer.

In the 23rd episode of On Branding Podcast, Arek Dvornechuck interviews Marty Neumeier and we talk about becoming a brand master.

Check out Marty's book! 👉 http://ebaqdesign.com/go/brand-gap

In this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don’t miss out on this insightful conversation about enhancing your brand’s communication!

Learn and improve your copywriting. In the 45th episode of the On Branding Podcast, Arek Dvornechuck interviews Robert W. Bly, and we talk about copywriting.

Check out Robert’s book! 👉 "The Copywriter's Handbook" (https://amzn.to/3yyGZfT)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/45

Learn about how you can create a memorable brand voice.

In the 60th episode of the On Branding Podcast, Arek Dvornechuck interviews Lucy Bedewi and talks about creating a memorable brand voice.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/creating-a-memorable-brand-voice

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Support this podcast: https://anchor.fm/ebaqdesign/support

Learn how to use layout in graphic design.

In the 24th episode of On Branding Podcast, Arek Dvornechuck interviews Timothy Samara and we talk about making and breaking the grid.

Check out Timothy's book! 👉 https://ebaqdesign.com/go/graphic-design-layout

Learn how to name brands effectively.

In the 21st episode of On Branding Podcast, Arek Dvornechuck interviews Brad Flowers and we talk about effective brand naming.

Check out Brad's book! 👉 https://www.ebaqdesign.com/go/naming-book

Learn about Laws of Creativity.

In the 57th episode of the On Branding Podcast, Arek Dvornechuck interviews Joey Cofone and talks about Laws of Creativity.

Learn more:

➡️ https://www.ebaqdesign.com/podcast/the-laws-of-creativity

In the 82nd episode of the On Branding Podcast, Moon interviews Ryane LeCesne, and they talk about personal branding and living your brilliance. Podcast page: https://www.ebaqdesign.com/podcast

In this episode, Arek interviews Amin Shaykho, the young entrepreneur and founder of Kadama, a $50 million tutoring app. They discuss the key aspects of social media marketing and how to excel at them. Shaykho shares his ingenious ‘social media first’ approach and tips for creating viral content that attracts and retains users. Don’t miss this insightful conversation about mastering the challenges of modern marketing and social media marketing!

Learn how to elevate your brand. In the 37th episode of the On Branding Podcast, Arek Dvornechuck interviews Wolfgang Schaefer and JP Kuehlwein and we talk about brand elevation.

Check out Wolfgang and JP's book!  👉 "Brand Elevation: Lessons in Ueber-Branding" (https://amzn.to/3Inf5WF)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/37

Learn how to define and design brands. In the 28th episode of On Branding Podcast, Arek Dvornechuck interviews Karen Leland and we talk about brand mapping process.

Check out Karen's book! 👉https://amzn.to/2NdHDtZ

Learn more: ➡️ https://www.ebaqdesign.com/podcast/28

In this episode, Arek engages in a conversation with Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who is transforming the landscape of SMS marketing. They delve into the crucial role of customer interaction in enhancing a company’s rapport with its consumer base and aligning its communication with market trends. Cervellon provides a glimpse into her journey and the insights she gained from her transition to establishing a two-way dialogue with customers. This intriguing discussion about navigating the complexities of modern customer experience and its overlap with marketing is not to be missed!

Learn how to define and design brands. In the 27th episode of On Branding Podcast, Arek Dvornechuck interviews Michael Johnson and we talk about brand building and design. Check out Michael's book! 👉 https://amzn.to/3747zyS Learn more: ➡️ https://www.ebaqdesign.com/podcast/27

In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of effective press releases, to launching e-releases, a company that has been helping clients get featured in prestigious publications for over two decades. Don’t miss this informative conversation about leveraging the power of press releases to boost your brand awareness and authority.

Learn how to use SEO for bringing awareness to your brand.

In the 49th episode of the On Branding Podcast, Arek Dvornechuck interviews Farzad Rashidi, and we talk about marketing and specifically SEO.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/49

Learn about using de-positioning as brand strategy.

In the 65th episode of the On Branding Podcast, Arek Dvornechuck interviews Todd Irwin and talks about de-positioning as brand strategy.

Learn more: ➡️ https://www.ebaqdesign.com/podcast

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Support this podcast: https://anchor.fm/ebaqdesign/support

In this episode Arek Dvornechuck interviews Alexandra Watkins and we talk about how to create brand names that stick.

Learn how to build a brand culture. In the 35th episode of the On Branding Podcast, Arek Dvornechuck interviews Mark Miller and Ted Vaughn, and we talk about brand culture.

Check out Mark & Ted's book! 👉"Culture Built My Brand" (https://amzn.to/3K47oWz)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/35

Learn about how storytelling can help startups attract their dream clients.

In the 51st episode of the On Branding Podcast, Arek Dvornechuck interviews Seth Erickson, and talk about storytelling for startups.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/51

Learn how to optimize your brand SERP. In the 46th episode of the On Branding Podcast, Arek Dvornechuck interviews Jason Barnard, and we talk about SEO and specifically Knowledge Panels.

Check out Jason’s book! 👉 "Brand SERPs for Business" (https://amzn.to/3Oiyv1b)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/46

In the 78th episode of the On Branding Podcast, Arek Dvornechuck interviews Tomer Hen, and they talk about how to market your brand using micro-influencers. Podcast page: https://www.ebaqdesign.com/podcast

In the 91st episode of the On Branding Podcast, Arek Dvornechuck interviews Marin Davis, and they talk about marketing and branding for small businesses.

Podcast page: https://www.ebaqdesign.com/podcast

In this episode, Arek talks with Marin Richardson, a former national TV reporter and founder of DisruptPR, a leading PR agency for social impact. They examine the vital role of public relations in improving a company’s relationships within its communities and aligning its messages with societal trends. Richardson shares her journey and insights from her switch from journalism to establishing her PR agency and tips for building and maintaining relationships with journalists. Don’t miss this fascinating conversation about tackling the challenges of modern PR and its intersection with marketing!

In the 71st episode of the On Branding Podcast, Arek Dvornechuck interviews Steve Multer and we talk about corporate storytelling for value-driven marketing.

Podcast page: https://www.ebaqdesign.com/podcast/

Learn about how you can use archetypes to shape brands with Chris Konya.

In the 53rd episode of the On Branding Podcast, Arek Dvornechuck interviews Chris Konya, and talks about how you can use archetypes to shape brands

Learn more: ➡️ https://www.ebaqdesign.com/podcast/using-archetypes-to-shape-brands

In the 67th episode of the On Branding Podcast, Arek Dvornechuck interviews Daniel Adoff and we talk about the art of illustration in branding. Podcast page: https://www.ebaqdesign.com/podcast/illustration-branding

Learn how to build brand communities. In the 39th episode of the On Branding Podcast, Arek Dvornechuck interviews Carrie Melissa Jones and we talk about branding.

Check out Carrie’s book! 👉 "Building Brand Communities" (https://amzn.to/3dpfVE5)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/39

In this episode Arek Dvornechuck interviews Jody Haneke and we talk about how to develop a social media marketing strategy.

In the 69th episode of the On Branding Podcast, Arek Dvornechuck interviews Faisal Siddiqui and we talk about how to build a big brand on a small budget. Podcast page: https://www.ebaqdesign.com/podcast/building-a-brand

Learn about how branding enabled a $100M exit.

In the 62nd episode of the On Branding Podcast, Arek Dvornechuck interviews Jordan Richards and talks about branding that enables $100M exit.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/branding-that-leads-to-$100m-exit

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Support this podcast: https://anchor.fm/ebaqdesign/support

Learn how to brand with purpose. In the 32nd episode of On Branding Podcast, Arek Dvornechuck interviews Ivan Estrada and we talk about branding with purpose.

Check out Ivan's book! 👉"Brand With Purpose" (https://amzn.to/3la5Wqs)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/32

Learn how brands achieve forgiveness. In the 33rd episode of the On Branding Podcast, Arek Dvornechuck interviews Shelly Rathee, and we talk about brands forgiveness.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/33

Do you want to get expert tips for effective logo design? 🤓⁠

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In this episode, we'll be talking with Mark Pollard about an action-packed discussion of brand strategy framework.

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Topics: ⁠

✔️ Warning about frameworks

✔️ The Four Points Framework

✔️ Brand Problem

✔️ Brand Insights

✔️ Brand Advantage

✔️ Brand Strategy

Here's a little bit of an introduction to our guest in this episode.

Mark is a strategist, speaker, and writer born in Sydney and living in New York. And he has spoken at Cannes Lions International Festival of Creativity, and he’s focused on helping people, who think for a living, live, which means he trains strategist. So he has trained strategists all over the world, and he runs the community and podcast Sweathead.

He has also contributed to 10s of publications, including Vice, Quartz, Wharton’s Future of Advertising, and the Society of Digital Agencies (SoDA) report. And he runs his strategic firm Mighty Jungle, under which he has worked with clients like The Economist, Facebook, Twitter, The Wall Street Journal, Mozilla, Euro News, just to name a few. 

Mark recently published his book “Strategy Is Your Words: A Strategist’s Fight for Meaning”, and this is the book we are going to talk about today!

Check out his brand strategy course called, "Brand Strategy: Build a Business that Lasts"?

Here's the link: https://www.ebaqdesign.com/go/mark-pollard-course

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Armin Vit and we talk about Tips for Effective Logo Design—Stay tuned! 🔔⁠

In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can navigate and stay ahead in an ever-evolving landscape. He shares his experiences from his extensive career working with industry giants like ExxonMobil and Hyatt Hotels, and discusses his interviews. Tune in to this enlightening conversation to learn how your brand can harness the power of innovation and maintain relevance in the dynamic market of today and tomorrow.

Learn how to win the brand game. In the 34th episode of the On Branding Podcast, Arek Dvornechuck interviews Stan Bernard, and we talk about branding.

Check out Stan's book! 👉"Brands Don't Win" (https://amzn.to/3FQ12aJ)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/34

In this episode, I talk to Benoit Beaufils and Subodh Deshpande, the co-founders of Innate Motion, a purpose agency that humanizes businesses and helps them make a positive impact. They share their secrets and stories from working with brands like Jaguar, Lacoste, and Hellman’s, and introduce their new book ‘Utopia Brands,’ which shows the future of marketing and branding. Listen and learn how to make your brand more meaningful and impactful.

Learn about how you can write a creative brief.

In the 64th episode of the On Branding Podcast, Arek Dvornechuck interviews Howard Ibach and talks about writing a creative brief.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/creative-brief

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Support this podcast: https://anchor.fm/ebaqdesign/support

Learn about how you can amplify your brand.

In the 54th episode of the On Branding Podcast, Arek Dvornechuck interviews Mark Drager, and talks about how you can amplify your brand

Learn more: ➡️ https://www.ebaqdesign.com/podcast/how-to-amplify-your-brand

Do you want to know the crucial role of marketing strategy for your business? 🤓⁠

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In this episode, we sit down with Allan Dib for a really substantial topic which is using marketing strategy framework.

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Topics: ⁠

✔️ Small Business Marketing

✔️ The 1-Page Marketing Plan

✔️ The “Before” Phase

✔️ The “During” Phase

✔️ The “After” Phase

Here's a little bit of an introduction to our guest in this episode.

Allan is a serial entrepreneur, rebellious marketer, technology expert, and bestselling author. And he has started and grown multiple businesses in various industries, thanks to his marketing expertise. So, his business was named by Business Review Weekly, as one of Australia's fastest-growing companies, so on is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth.

Allan is the author of the bestselling book, "1-Page Marketing Plan". And this is the book we are going to talk about today. So as a business coach, consultant, and public speaker he frequently shares his proven strategies and cutting-edge tactics.

If you want to check out his book called, "The 1-Page Marketing Plan"?

Here's the link: ebaqdesign.com/go/marketing-plan-book

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Radim Malinic and we talk about Brand Identity for Startups—Stay tuned! 🔔⁠

Learn about Bad Friction vs Good Friction.  

In the 58th episode of the On Branding Podcast, Arek Dvornechuck interviews Soon Yu and talks about the use of Bad Friction vs Good Friction in branding.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/bad-friction-vs-good-friction

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Support this podcast: https://anchor.fm/ebaqdesign/support

In the 20th episode of On Branding Podcast, Arek Dvornechuck interviews Radim Malinic and we talk about brand identity for startups.

In the 77th episode of the On Branding Podcast, Arek Dvornechuck interviews Abbey McGrew, and they talk about how to make an effective e-commerce website. Podcast page: https://www.ebaqdesign.com/podcast

In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events. 

They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on investment. 

Brandie shares insights on organizing impactful, intimate events and how startups can leverage their networks and resources for successful execution.

Tune in for actionable advice on event strategy and brand engagement.

Podcast Page: https://www.ebaqdesign.com/podcast/live-events

In this episode, Arek talks with the award-winning positioning expert and author Jackie Bebenroth. They explore the key aspects of brand strategy and positioning and how to achieve them. Bebenroth reveals her unique approach called ‘productive distancing’ and shares best practices for defining your brand’s purpose and communicating it effectively. Don’t miss out on this fascinating conversation about discovering your brand’s strategy and positioning!

Learn about how you can use podcast to build your brand.

In the 56th episode of the On Branding Podcast, Arek Dvornechuck interviews Todd Cochrane and talks about how you use podcast to build your brand.

Learn more:

➡️ https://www.ebaqdesign.com/podcast/using-podcast-for-brand-building

Learn about how you can become a brand visionary.  

In the 55th episode of the On Branding Podcast, Arek Dvornechuck interviews Jim Everhart and talks about how you can become a brand visionary.  

Learn more: ➡️ https://www.ebaqdesign.com/podcast/becoming-a-brand-visionary

In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of showcasing a brand’s unique story and engaging audiences with sincerity. Patrick also sheds light on the common traps in video marketing, highlights the essence of raw, authentic content, and offers actionable tips for mastering the art of video storytelling. Tune in to absorb Patrick’s profound insights on enhancing your brand’s narrative and cultivating lasting relationships with your audience in today’s fast-paced digital world.

Learn how to position a brand. In the 44th episode of the On Branding Podcast, Arek Dvornechuck interviews Ulli Appelbaum, and we talk about positioning.

Check out Ulli’s book! 👉 "The Brand Positioning Workbook" (https://amzn.to/3yabite)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/44

Learn digital marketing strategy. In the 30th episode of On Branding Podcast, Arek Dvornechuck interviews Simon Kingsnorth and we talk about online marketing.

Check out Simon's book! 👉"Digital Marketing Strategy" on Amazon

Learn more: ➡️ https://www.ebaqdesign.com/podcast/30

What does it take to come up with better brand names? 

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In this episode, we'll be talking with Rob Meyerson about a fascinating topic which is brand naming process.

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Topics: ⁠

✔️ Naming Brief

✔️ Generating Name Ideas

✔️ Shortlisting Name Candidates

✔️ Preliminary Trademark Screening

✔️ Naming Presentation

✔️ Full Legal Screening

✔️ Final Name Selection

Here's a little bit of an introduction to our guest in this episode.

Rob is a brand strategist and Founder of Heirloom, which is an independent brand strategy and identity firm. And prior to launching his own firm, he was a Global Head of Brand Architecture and naming at HP (Hewlett-Packard), and also held Strategy Director Roles at several leading international brand consulting firms.

He has written about brand strategy and brand naming for leading publications: such as TechCrunch, Business Insider, The Guardian, Venture Beat, and Branding Strategy Insider. And Rob also hosts How Brands are Built which is a popular branding podcast and blog. So, basically, Rob is a strategist with a strong focus on brand naming.

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Mark Pollard and we talk about Brand Strategy Framework—Stay tuned! 🔔⁠

Learn about how you can build your brand on Amazon with Tomer Rabinovich.

In the 52nd episode of the On Branding Podcast, Arek Dvornechuck interviews Tomer Rabinovich, and talks about building your brand on Amazon

Learn more: ➡️ https://www.ebaqdesign.com/podcast/building-your-brand-on-amazon

In the 83rd episode of the On Branding Podcast, Arek Dvornechuck interviews Lillian Marsh, and they talk about when to update your branding and messaging. Podcast page: https://www.ebaqdesign.com/podcast

In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert. 

They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the impact of AI in branding.

Lauren also shares her branding journey and current trends in the industry.

Tune in for valuable tips on using AI tools, understanding market trends, and improving brand engagement.

Podcast Page: https://www.ebaqdesign.com/podcast/rebrand-refresh-redesign

In the 79th episode of the On Branding Podcast, Arek Dvornechuck interviews John Nunziato, and they talk about how to elevate consumer brands. Podcast page: https://www.ebaqdesign.com/podcast

In this episode Arek Dvornechuck interviews Kevin Budelmann and we talk about the process of brand building.

Learn why good branding is important when raising money for a startup.

In the 47th episode of the On Branding Podcast, Arek Dvornechuck interviews Amy Hanlon, and we talk about branding a startup to get funded, pitch decks and more.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/47

In the 75th episode of the On Branding Podcast, Arek Dvornechuck interviews Yamilca Rodriguez and they talk about how to create your own personal brand. Podcast page: https://www.ebaqdesign.com/podcast

In this episode Arek Dvornechuck interviews Gregory V. Diehl and we talk about branding for small businesses.

Learn how to use storytelling in your graphic design work.

In the 25th episode of On Branding Podcast, Arek Dvornechuck interviews Ellen Lupton and we talk about amplifying the narrative power of design.

Check out Ellen's book! 👉 https://ebaqdesign.com/go/storytelling-graphic-design

In this episode Arek Dvornechuck interviews Denise Lee Yohn and we talk about the importance of integrating brand and culture in the process of branding.

In this episode Arek Dvornechuck interviews Rob Brailsford to  talk about style guides and identity systems.

Learn how to build global brands. In the 40th episode of the On Branding Podcast, Arek Dvornechuck interviews Jan-Benedict Steenkamp and we talk about branding.

Check out Jan's book! 👉 "Global Brand Strategy" (https://amzn.to/3EtzRRf)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/40

Learn about how you can build a healthcare brand. 

In the 61st episode of the On Branding Podcast, Arek Dvornechuck interviews Natasha E. Davis and talks about how you can build a healthcare brand. 

Learn more: ➡️ https://www.ebaqdesign.com/podcast/building-a-healthcare-brand

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Learn how to craft magnetic brand stories. In the 41st episode of the On Branding Podcast, Arek Dvornechuck interviews Gabrielle Dolan, and we talk about brand storytelling.

Check out Gabrielle's book! 👉 "Global Brand Strategy" (https://amzn.to/3Do1DhD)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/41

Learn how to go from mess to brand success. In the 38th episode of the On Branding Podcast, Arek Dvornechuck interviews Scott Jeffrey Miller, and we talk about marketing.

Check out Scott’s book! 👉 "Marketing Mess to Brand Success" (https://amzn.to/3ptLLFy)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/38

Learn how to trademark your brand. In the 66th episode of the On Branding Podcast, I interview Andrei Mincov and we talk about the process of trademarking a brand.

In this episode Arek Dvornechuck interviews Renee Miller to discuss working on packaging design for Pet Food industry.

Do you want to get expert tips for effective logo design? 🤓⁠

⁠

In this episode, we'll be talking with Armin Vit for a really interesting topic which is effective logo design tips.

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Topics: ⁠

✔️ How to critique logos?

✔️ Identity system elements

✔️ Good logo design examples

✔️ Bad logo design examples

✔️ Trends in logo design

✔️ Summary

Here's a little bit of an introduction to our guest in this episode.

Armin has established himself as an influential figure in the logo design space through his blog called "Brand New" which is a very popular blog and design community where you can basically find a lot of blogger and brand identity reviews, including redesigns on some of the top brands.

He also works at the iconic design firm, the Pentagram in its New York office. And now he also works with clients under his own design firm UnderConsideration.

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Need help with branding?

➡️ Schedule your free 15-min call & get a quote

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Love ❤️ the show? Leave us a review!

Comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Kaye Putnam and we talk about Using Archetypes in Branding—Stay tuned! 🔔⁠

Learn about how you can build a strong brand image.

In the 63rd episode of the On Branding Podcast, Arek Dvornechuck interviews Fredrik Öst and Erik Kockum and talks about how you can build a strong brand image.

Learn more: ➡️ https://www.ebaqdesign.com/podcast

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Support this podcast: https://anchor.fm/ebaqdesign/support

Learn how to use TikTok as your marketing strategy.

In the 48th episode of the On Branding Podcast, Arek Dvornechuck interviews Austin Armstrong, and we talk about marketing and specifically using TikTok.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/48

In the 72nd episode of the On Branding Podcast, Arek Dvornechuck interviews Natalia Talkowska and we talk about the power of visual storytelling. Podcast page: https://www.ebaqdesign.com/podcast

In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of creating memorable customer experiences and the role of empathy in sustaining client relationships. Drawing from his extensive background working with diverse industries, Richard provides actionable strategies for businesses aiming to thrive through customer re-engagement. Tune in to gain valuable knowledge on how to elevate your brand’s client acquisition and retention in today’s competitive market.

In this episode, Arek welcomes Maggie Walsh, a respected branding strategist known for her expertise in brand development and cultural engagement. Maggie shares insights into crafting compelling brand identities and leveraging cultural moments to build loyal fan bases. With over 12 years of industry experience, she emphasizes the importance of understanding brand values and effectively engaging with cultural trends. Maggie also discusses common branding pitfalls, underscores the significance of authenticity, and provides practical guidance for navigating the dynamic social media landscape. Tune in to glean valuable insights from Maggie on elevating your brand’s identity and nurturing enduring connections with your audience amidst the ever-evolving business landscape.

In this episode Arek Dvornechuck interviews James Heaton to learn about the process of positioning a nonprofit startup.

Learn how to create strategic positioning. In the 42nd episode of the On Branding Podcast, Arek Dvornechuck interviews Kimberly A. Whitler, and we talk about brand positioning.

Check out Kimberly's book! 👉 "Positioning for Advantage" (https://amzn.to/3eBB8eE)

Learn more: ➡️ https://www.ebaqdesign.com/podcast/42

In this episode Arek Dvornechuck interviews Debbie Millman and we talk about brand thinking and design.

Learn about how to become a successful speaker.

In the 59th episode of the On Branding Podcast, Arek Dvornechuck interviews Grant Baldwin and talks about the steps on Becoming A Successful Speaker for your brand.

Learn more: ➡️ https://www.ebaqdesign.com/podcast/becoming-a-successful-speaker

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I had the pleasure of interviewing Kaine Levy, founder of Venture Agency, on my latest podcast episode. We discussed brand strategy for B2B businesses and how to find gaps in the market. Don't miss this insightful conversation! Listen now!

In this episode, Arek chats with Carlos Williams, the founder of DBC, a New York-based creative agency that works with clients such as Spotify, Bank of America, Meta, and more. Carlos reveals his distinctive approach to branding and the significance of using and understanding data to guide design. He also stresses on the importance of incorporating equity as an element of branding strategies to reach a wider and more diverse audience. Don’t miss this captivating conversation about mastering the challenges of modern branding and design and its intersection with data.

In the 87th episode of the On Branding Podcast, Arek Dvornechuck interviews Tim Leon, and they talk about dynamic branding as the key to brand success.

Podcast page: https://www.ebaqdesign.com/podcast

In this episode, Arek Dvornechuck interviews Douglas Davis and we talk about the creative strategy framework.

In the 90th episode of the On Branding Podcast, Arek Dvornechuck interviews Chris Kocek, and they talk about the insight building process. Podcast page: https://www.ebaqdesign.com/podcast

Learn how to make brands future-ready. In the 36th episode of the On Branding Podcast, Arek Dvornechuck interviews Paul McDowall and Catherine Clark, and we talk about branding.   

Learn more: ➡️ https://www.ebaqdesign.com/podcast/36

In the 73rd episode of the On Branding Podcast, Arek Dvornechuck interviews Emmanuel Probst and we talk about the art and science of brand transformation. Podcast page: https://www.ebaqdesign.com/podcast

In this episode, I chat with Tom Schwab, the founder of Interview Valet and a podcast interview marketing expert. We dive into the power of leveraging other platforms, the effectiveness of podcast interviews in marketing, and the practical insights from his bestselling books. Schwab also warns about digital marketing pitfalls that could harm businesses. Don't miss out on valuable advice for using podcast interviews in your growth strategy!

In this episode Arek Dvornechuck interviews Bill Gardner and we talk about how to generate logo design ideas.

Learn how to build brands like a pro!

In the 21st episode of On Branding Podcast, Arek Dvornechuck interviews Peter Wilken and we talk about brand building process.

Check out Peter's book! 👉 https://www.ebaqdesign.com/go/strategy-book

In the 93rd episode of the On Branding Podcast, Arek Dvornechuck interviews Jessica Embree, and they talk about how to increase your brand visibility.

Podcast page: https://www.ebaqdesign.com/podcast

Do you want to learn how to build psychology-driven brands? 🤓⁠

In this episode, we sit down with the amazing, Kaye Putnam for a really interesting topic which is using archetypes in branding.

Topics: ⁠

✔️ What Are Archetypes?⁠

✔️ Brand Character⁠

✔️ Offer Doctor⁠

✔️ Demand⁠

✔️ Energetic Influence

Here's a little bit of an introduction to our guest in this episode.

So, Kaye Putnam is a psychology-driven brand strategist and her formal degree is in marketing with a psychology minor. She has worked with hundreds of clients from international corporations to solopreneurs.

And as she went about her journey in branding, she developed her own method of branding by using the power of archetypes. Kaye works with students in her brand incubation program and also with clients one-on-one to help them with branding their business.⁠

She has a brand archetypes course called "BrandFluency" that helps you incorporate your archetype into your brand.

If you want to check out her brand archetypes course.

Here's the link: https://www.ebaqdesign.com/go/brand-fluency

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And don't forget to comment down below your takeaways in this episode. 👇⁠

PS. In the next episode, I interview Kevin Duncan and we talk about Creative Brainstorming Techniques—Stay tuned! 🔔⁠

In this episode Arek Dvornechuck interviews Dave Fletcher to talk about branding & design for Pharmaceutical Industry.

In the 84th episode of the On Branding Podcast, Arek Dvornechuck interviews Bryan Adams, and they talk about how to create a compelling employer brand. Podcast page: https://www.ebaqdesign.com/podcast

In the 88th episode of the On Branding Podcast, Arek Dvornechuck interviews Mickie Kennedy, and they talk about how to get local media coverage.

Podcast page: https://www.ebaqdesign.com/podcast

In the 76th episode of the On Branding Podcast, Arek Dvornechuck interviews Scott Keyser and they talk about the power of words and the 21 writing techniques. Podcast page: https://www.ebaqdesign.com/podcast