OFFBounds (Paula Macaggi)

VTEX: https://vtex.com
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In this episode of OFFBounds, Paula Macaggi dives into the growing trend of premiumization with retail expert Jack Stratten. Together, they explore how brands like Zara, H&M, and Wegmans are elevating their offerings through immersive store designs, curated products, and enhanced customer experiences to compete with ultra-fast fashion giants like Shein and Temu. Discover why premiumization is redefining the retail landscape across industries and what it means for the future of shopping.

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This week I’m joined by Greg Merrill, the former Head of Digital Transformation at Nike, for a deep dive into what it really takes to lead change in today’s fast-moving world. From his unconventional career journey to his insights on balancing innovation and operational excellence, Greg shares how transformation isn’t just about technology—it’s about people, strategy, and building a culture that thrives on adaptation. This episode is packed with actionable insights you won’t want to miss.

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In this episode, Paula interviews Brahim Lemseffer, CEO of LabelVie Europe, to discuss the groundbreaking Atacadão business model. Originally a Brazilian innovation, Atacadão combines retail and wholesale into a hybrid format that’s now making waves in Europe.

Brahim shares LabelVie’s journey—from its roots in Morocco to its latest bold venture: opening the first Atacadão store in Paris, France. This hybrid model is shaking up the European market by offering everyday low prices, a streamlined SKU selection, and opportunities for both professionals and consumers to save.

Topics covered include:

• The history and evolution of Atacadão, from Brazil to Morocco and now France.
• How this model transforms shopping for both professionals and final consumers.
• The challenges and strategies of introducing this concept in Europe.
• The impact of price-conscious shopping trends post-inflation.
• Why Atacadão could represent the future of retail on a global scale.

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In this episode of OFFBounds, I chat with Stuart Frelick, Dyson’s Global Head of Product, about the ambitious retail transformation that’s redefining the stores of the brand. Stuart takes us behind the scenes of how Dyson modernized its systems, tackled the challenges of scaling innovation globally, and delivered a seamless customer experience. We explore the importance of bold leadership, the surprising ways Dyson’s passionate community influences product development, and what’s next for the brand—from Stuart's wishes for loyalty programs to future-focused technology. This conversation is full of real-world insights for anyone interested in retail, innovation, and driving change.

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In this episode of OFFBounds, host Paula Macaggi sits down with Celso Borges Shimabukuro, VP of E-commerce at PepsiCo Europe, during Shop Talk Europe in Barcelona. Celso delves into PepsiCo's mission to drive outrageous growth and develop differentiating capabilities in the e-commerce space. He explains how the company navigates the complexities of partnering with both traditional retail giants and digital natives while experimenting with direct-to-consumer strategies. 

Celso highlights the challenges and innovations in creating impulsive buying experiences online, leveraging retail media networks, and the importance of digital transformation. He also shares insights on the role of technology, data analytics, and AI in shaping the future of digital commerce for PepsiCo, emphasizing the need for continuous learning and adaptability in this rapidly evolving landscape.

Follow us on 👇🏻

 ➡️ Instagram: https://instagram.com/off_bounds

 ➡️  LinkedIn: https://www.linkedin.com/company/offbounds 

 ➡️ TikTok: https://www.tiktok.com/@off-bounds  

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Welcome to Episode 23 of OFFBounds! In this episode, Paula Macaggi sits down with Matthieu Houle, the CIO of Aldo, one of the world's most popular shoe brands. Matthieu shares his fascinating journey from running a surf magazine in Costa Rica to leading digital transformation at Aldo. Learn about his unique insights on the importance of embracing change, leveraging AI, and maintaining agility in the retail industry. Whether you're a tech enthusiast, a retail professional, or an Aldo fan, this episode is packed with valuable insights and inspiring stories. Don't miss it!

Follow us on 👇🏻

 ➡️ Instagram: https://instagram.com/off_bounds

 ➡️  LinkedIn: https://www.linkedin.com/company/offbounds 

 ➡️ TikTok: https://www.tiktok.com/@off-bounds

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Paula Macaggi sits down with Danielle Diliberti, CEO of Sommsation, a wine marketplace born during the pandemic that connects independent wineries and world-class sommeliers with consumers. Danielle shares how her background in technology helped build Sommsation with a legacy-free architecture to support decades of growth. We explore Som sation's innovative approaches, such as the Rebel Wine Club and digital tasting experiences, and discuss the blend of traditional winemaking with modern technology. Danielle also talks about the importance of community, sensory experiences, and the role of MACH Alliance in supporting the industry's ecosystem. 

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OFFBounds Summer Series - Episode 01/04 

Today we dive into one of retail's hottest trends: Recommerce. 

As the urgency for sustainable business practices grows, recommerce—repairing, recycling, and reselling—is becoming a vital strategy for many retailers and brands. 

Driven by consumer preferences and regulations, the market is projected to grow five times faster than overall retail by 2025, reaching 120 billion euros in Europe. 

In this episode, we explore the pressures behind this shift and showcase innovative practices from around the globe. Experts Sharon Yourell Lawlor, Steve Lister, and Andrew Smith join us to discuss regional adaptations, successful examples like Nudie Jeans, Veja, and Selfridges, and practical steps for businesses to embark on their sustainability journey. 

Recommerce is more than a trend; it's the new normal. Are you prepared to lead this revolution? Tune in and get inspired!

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In this episode, I sit down with Lindsay Haselhurst, Chief Operating Officer at Currys, to unpack what it really takes to lead transformation at scale in one of the UK’s largest retailers. From navigating Brexit and pandemic-era supply chain chaos to pioneering innovation in re-commerce, 3D printing, and customer-centric operations, Lindsay shares a masterclass in operational excellence and people-first leadership. We dive into how Currys is building a culture of high performance and continuous improvement, why Right First Time is more than just a KPI, and how profit and purpose can (and must) go hand in hand. If you love a good leadership lesson, this episode is unmissable.

Lindsay will be speaking at Shoptalk Europe, our partner for this Europe's Retail Evolution series, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20
🎟️ General Attendees, code GAOFFBO20

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In episode 35 of OFFBounds, host Paula Macaggi dives deep into the future of Starbucks under the leadership of its new CEO, Brian Niccol. Joined by top retail experts DeAnn Campbell and Brandon Rael, the episode explores whether Niccol, known for his successful turnaround of Chipotle, is the right person to steer Starbucks back to its growth trajectory. The discussion touches on the challenges Niccol faces, from revitalizing the iconic third-place experience to balancing operational efficiencies with maintaining Starbucks' brand identity. The episode also examines the implications for Starbucks' global market, particularly in China, and what it will take for the company to regain its former glory.

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Have you noticed more people hitting the pavement? You’re not imagining it. Running has surged into a global phenomenon post-pandemic, transforming marathons and run clubs into cultural moments and vibrant communities. From record-breaking numbers at the NYC Marathon to cosmetics giant Maybelline becoming the event’s first cosmetic partner, running is more than a sport—it’s a lifestyle that is reshaping the world as we know it.

In this episode, Paula Macaggi explores how the running trend reshapes industries beyond sportswear. With insights from experts Renee Hartmann and Marcel Melzig, discover how brands like On, Hoka, and Bandit capture consumer attention with community-focused strategies, innovative partnerships, and a unique blend of fashion and function.

Learn why running is becoming the new "place to be," how brands leverage this movement to engage with health-conscious and community-seeking consumers, and how this trend influences B2B networking events. Whether you’re a runner, a brand strategist, or just curious about the next big cultural wave, this episode is packed with insights you can’t miss.

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In this exclusive episode of the OFFBounds podcast, host Paula Macaggi interviews Joe Megibow, the new CEO of Casper, to discuss the major turnaround strategy for the iconic direct-to-consumer (DTC) mattress brand.

Casper, once a shining star highly backed by VC investors looking into profit in the DTC space, faced challenges after going public and went back to being private. Now, with Joe at the helm for 10 months already, the company is refocusing on positive cash flow and profitability and setting the foundation to bring back the company to the stage of having an ambitious vision.

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Studio: Lobi Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer

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In this first episode of OFFBounds' second season, Paula Macaggi sits down with Ricardo Larroudé, co-founder and CEO of the innovative footwear brand Larroudé. Launching in the midst of the 2020 pandemic, Larroudé has quickly risen to prominence, earning the prestigious "Brand of the Year" award in 2024. Ricardo shares the bold vision and strategies behind the brand's disruptive approach to fashion distribution, its commitment to filling the mid-market gap with high-quality, accessible footwear, and the entrepreneurial lessons he's learned along the way. Recorded in São Paulo, the conversation is both inspiring and insightful, offering a glimpse into how a young brand has reshaped the industry with their Direct-to-Demand strategy.

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In this episode of OFFBounds Market, we travel to the largest country in the South Hemisphere: Brazil.

Paula Macaggi shares insights from her recent visits to VTEX Day and WebSummit and explores the complexities and opportunities within the Brazilian retail market. She discusses Brazil's advanced financial system, highlighting its innovative payment methods and high banking penetration. Macaggi delves into the unique retail landscape, noting the lack of market share dominance by any single player and the popularity of the Atacarejo (cash and carry) format. 

She emphasizes the significant role of digitalization, especially accelerated by COVID-19, and the growing influence of social media and content marketing in Brazilian consumer behavior. Additionally, she touches on the potential of AI and retail media to enhance operational efficiencies and drive revenue growth in the sector. 

The episode underscores Brazil's dynamic and competitive retail environment, shaped by its connected population.

Mentioned in the episode: Nubank 

Want to know more about Brazil? Here are some names to follow: Alberto Serrentino, Thiago Furbino, Fabio de Souza Lima, Caio Camargo, Fred Alecrim, Beatriz Guarezi, Anelise Campoi, Vanderlei Reis, Michel Jasper

This is the first episode of our Europe's Retail Evolution series with Shoptalk Europe, and I sat down with Arianne Parisi, Chief Digital Officer at JD Sports, to discuss the massive digital transformation behind one of the world’s largest sports retailers. With over 4,500 stores across 30+ countries, JD is redefining omnichannel retail, from AI-driven customer care to global-local market strategies. Arianne shares how JD is breaking down silos, rethinking KPIs beyond revenue, and leveraging data to stay ahead of trends—like the Adidas Samba comeback. 

Arianne will be on stage at Shoptalk Europe, which will happen in Barcelona from June 2nd to 4th. If you haven't booked your tickets yet, we have discount links:

• Retailers and Brands
• General Attendees

This episode is sponsored by New Black.

New Black is redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, pos, in-store apps, promotions, loyalty, and clienteling into one seamless system.
 

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In this special episode of OFFBounds, inspired by the recent 2024 Olympic Games, we explore the remarkable connection between athletic grit and business success. Host Paula Macaggi is joined by two former athletes who have transitioned into successful business leaders—Jenna Posner and Brian Librach. Together, they dive into how the qualities that drive Olympians to excel—resilience, discipline, and determination—are the same traits that can lead to success in the corporate world.

Listen in as Jenna, a former U.S. national rugby player, and Brian, who honed his skills on the baseball field, share their personal journeys from sports to the boardroom. They discuss how their athletic experiences shaped their leadership styles, decision-making, and ability to overcome challenges in the fast-paced retail industry.

Whether you're a business leader, an aspiring entrepreneur, or simply inspired by the Olympic spirit, this episode offers valuable insights and practical advice on how to apply the principles of teamwork, mental toughness, and perseverance to your professional life.

Tune in to discover why so many Fortune 500 CEOs have a background in sports and how you can harness athletic principles to elevate your career and achieve your business goals.

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Welcome to Episode 22 of OFFBounds! Today, we take you to Montreal, Canada. The city is famous for its bagels, poutines, Anthony Bourdain, and incredible education. I had two distinguished guests from the Bensadoun School of Retail Management at McGill University. Join me as I sit down with Charles de Brabant, the Executive Director, and Carl Boutet, a Senior Advisor and Lecturer, to delve into the evolving landscape of retail leadership. We'll explore why dedicated retail management education is crucial in today's fast-paced retail environment, the unique value proposition of the Bensadoun School, and how their innovative programs are shaping the future leaders of the retail industry. Key Topics Discussed: 👉🏼 The necessity of specialized retail management education. 👉🏼 The impact of technological advancements on retail. 👉🏼 The importance of balancing data and human touch in retail. 👉🏼 Insights into the school’s curriculum and experiential learning approach. 👉🏼 Real-world projects and partnerships with leading retail companies. 👉🏼 The role of sustainability and societal responsibility in modern retail.

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In this episode, Paula welcomes to OFFBounds a reference in the digital commerce: Rick Watson. He's a consultant and host of both Watson Weekly and Watson Weekend. Probably one of the best experts to follow if you want to be up to date with the industry. 

We asked Rick to join us to help us understand a few things about the market:

- What happened to DTC?

- What happened to Allbirds?

- Are companies re-platforming? Should they?

- What is the incredible Walmart results about?

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In the latest episode of OFFBounds, host Paula Macaggi sits down with retail veteran and best-selling author Steve Dennis to discuss his new book, Leaders Leap. With an extensive background that includes strategic roles at Sears and Neiman Marcus, Steve brings a wealth of knowledge to the conversation about why many transformations fail and how leaders can effectively navigate change. The discussion delves into Steve's experiences and insights on innovation, transformation, and leadership in a rapidly evolving retail landscape. He emphasizes the need for profound and swift business model evolution to keep pace with dynamic market conditions and technological advancements.

Steve shares his perspective on the common pitfalls leaders face, such as being overly protective of successful past strategies and failing to adapt quickly enough to disruptive forces. He also discusses the importance of vulnerability, curiosity, and openness to new ideas in driving successful transformations. Through anecdotes from his career and lessons from his book, Steve offers practical advice on how leaders can cultivate a mindset geared towards remarkable, sustained success. Tune in to gain valuable insights from a seasoned expert on the crucial steps leaders must take to thrive in today's fast-paced business world.

#retail #retailtransformation #bookauthor

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Paula Macaggi sat down with Simon Clarke, the Chief Information Officer of Clarks, a legendary British shoe brand with nearly 200 years of heritage. In this episode, Simon shares insights into the digital transformation that Clarks undertook in record time—just 18 months. Discover how Simon led Clarks’ shift from legacy systems to a modern, composable digital platform, all while keeping the project on budget and on time. Learn about the challenges, strategies, and team culture that drove this inspiring change, positioning Clarks as a digitally empowered brand ready for the next century. Perfect for anyone interested in retail tech, customer-centric transformation, or leading successful change within an established brand.

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In this eye-opening episode, host Paula Macaggi, founder of OFFBounds, sits down with renowned retail expert, author, and former Alibaba executive, Sharon Gai, to uncover the unique dynamics shaping commerce in China. As Paula prepares for her first trip to Shanghai, they talk about what Western consumers can expect from China’s advanced e-commerce landscape, from AI-powered shopping to experiential dining and the game-changing super app, WeChat. Sharon, author of E-Commerce Reimagined, shares insights from her time at Alibaba and explores emerging trends like live commerce, drone delivery, and the cultural nuances that drive rapid innovation in Chinese retail.

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Studio: Lobi Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer

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 In this episode, Paula Macaggi sits down with Ngai Yuen Low, the Chief Merchandising and Marketing Officer at AEON Group Malaysia and an advisory board member of NRF APAC. 

AEON Group, originally founded as Jusco in Japan in 1969, has grown significantly and played a pivotal role in modernizing Malaysia's retail industry. Yuen shares her insights on the unique challenges and opportunities in the retail sector, drawing from her extensive background in media. She discusses how her ability to understand and engage audiences has been a crucial asset in her retail career, helping her navigate the fast-paced and ever-evolving landscape. Tune in to hear about Yuen’s journey, the dynamic retail environment in Asia, and how AEON Group continues to innovate and meet the needs of modern consumers.

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Mirko Saul, Senior Vice President of Innovation at Schwarz Digital, joins Paula Macaggi to share how Schwarz Group — the parent company of Lidl and Kaufland — drives innovation at a massive scale. From testing the cutting-edge tech in lab stores to building their own cloud and AI infrastructure, Mirko reveals how the group balances speed, sovereignty, and scalability across 14,000 stores in 30 countries. They dive into the realities of AI, robotics, digital twins, and why startups often underestimate what it takes to work with a global retailer. This is a masterclass in practical, no-fluff innovation.

✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com

Although Co-op entered the ecommerce space later than most, launching its online presence only in 2019, the company rapidly distinguished itself through quick commerce. Today, Co-op delivers an impressive 500,000 online grocery orders weekly, and its loyalty membership has surged by 50%. In this episode, Chris Conway, Managing Director of Ecommerce at Co-op, shares how leveraging existing convenience stores, strategic partnerships with Deliveroo and Uber Eats, and experimenting with autonomous robot deliveries have enabled Co-op to scale quickly and efficiently. He also discusses the future of grocery ecommerce, sustainability in retail operations, and why rethinking traditional models was crucial to their success.

Chris will be speaking at Shoptalk Europe, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20 or https://lnkd.in/gC_uXBND
🎟️ General Attendees, code GAOFFBO20 or https://lnkd.in/gn8KK8g5

👉🏻 This episode is sponsored by New Black; they are redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.

VTEX: https://vtex.com
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In this episode of OFFBounds, host Paula Macaggi brings you a curated list of 8 essential books that every commerce leader should read this summer. Whether you're leading a team, running a business, or simply looking to enhance your leadership skills, these books will inspire and equip you with the insights needed to thrive in today’s competitive landscape.

What You'll Learn:

📖 Why reading is a critical skill for leaders, enhancing abilities like critical thinking, communication, and storytelling. 📖 How Netflix’s culture of creativity and autonomy, as described in No Rules Rules, can transform your organization. 📖 The timeless principles from Good to Great that separate exceptional companies from the rest. 📖 The inspiring journeys behind Nike’s success, told through Shoe Dog and Emotion by Design. 📖 Leadership lessons from Panera Bread’s founder, Ron Shaich, in Know What Matters. 📖 Insights from Disney CEO Robert Iger on navigating corporate challenges and leading with vision in The Ride of a Lifetime. 📖 The rise of Glossier, a beauty brand that redefined digital commerce, from Glossy by Marisa Meltzer. 📖 The power of creating unforgettable customer experiences, as explored in The Experience Economy.

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In this episode of OFFBounds, I’m sharing my personal guide to the top retail conferences you should attend in 2025. From the bustling halls of NRF’s Big Show in New York to the vibrant Shoptalk events and hidden gems like EuroCIS in Germany, I’ll walk you through the must-attend events and why they’re worth your time. Whether you’re looking to discover cutting-edge tech, connect with industry leaders, or explore global markets, I’ve got you covered. Tune in for my honest insights, practical tips, and a little behind-the-scenes scoop on what makes these events stand out.

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Our take on NRF APAC 2024 and VTEX Day.

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In this episode of OFFBounds, Paula Macaggi chats with Kristen D’Arcy, the first-ever CMO of True Religion, about the brand's remarkable turnaround. After two bankruptcies, True Religion is making a big comeback, and Kristen shares how she’s helping lead the charge. From tapping into the brand's rich history in music and culture to launching the Team True influencer program, Kristen talks about what it takes to stay relevant in today’s market. She also gives us a sneak peek into how athletes, rappers like Drake, and even influencers like Ice Spice are organically embracing the brand. Kristen’s got big plans, and her vision is all about balancing tradition with modern marketing to help True Religion hit that billion-dollar goal.

Connect with us on LinkedIn

00:00 Reviving True Religion: A Brand's Comeback Story

03:02 Understanding the Consumer: Insights and Strategies

05:47 Influencer Marketing: Building a Team True Religion

08:53 Digital-First Approach: E-commerce and Social Commerce

12:06 Loyalty Programs: Engaging Customers Beyond Transactions

14:50 Leadership and Team Building: The Role of a CMO

18:04 Women in Leadership: The Importance of Support

20:58 Advice for Aspiring CMOs: Building a Career Path

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Studio: Operation Podcast Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

In this episode of our Europe's Retail Evolution Series in partnership with Shoptalk Europe, I sat down with Katya Denike, Chief Product Officer at Holland & Barrett. She shares many insights on leading digital transformation within a 150-year-old legacy brand. We explore the true challenge of aligning teams, breaking old habits, and shifting mindsets to build a product-driven culture. Katya highlights the importance of authenticity in leadership, embracing informality, and the continuous need for unlearning outdated practices to foster real innovation.

Katya will be on the stage at Shoptalk Europe, which will happen in Barcelona from June 2nd to 4th.

OFFBounds listeners get discounted tickets on the links below:
🎟️ Retailers and Brands, code RBOFFBO20
🎟️ General Attendees, code GAOFFBO20

👉🏻 This episode is sponsored by New Black, which is redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.

VTEX: https://vtex.com
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In this episode, Paula Macaggi takes you on an exhilarating journey to Singapore, where she attended the much-anticipated NRF APAC event. Tune in as Paula shares her firsthand experiences and key insights from the event, held from June 11-13, 2024. Discover why Singapore, known as the City of Lights, was the perfect host for this international retail event.

Explore the stunning Changi Airport, marvel at the iconic Marina Bay Sands, and dive deep into the world of APAC retail. Paula's discussions with industry experts like Ian Scott and Ryf Quail provide a unique perspective on the region's growth and potential. Learn about innovative retail strategies from leading brands like Fairprice, Don Don Donki, Uniqlo, and more.

Whether you're curious about the latest retail technologies, fascinated by consumer behavior in the APAC region, or simply love hearing about Paula's travel adventures, this episode has something for everyone. Join us for episode 27 of OFFBounds, and don't forget to subscribe for more global content coming your way!

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In this compelling episode of OFFBounds, host Paula Macaggi is joined in London by Oliver Banks, retail expert and author of "Driving Retail Transformation." Together, they delve into the intricacies of retail change, discussing the balance between strategic decisions and ongoing adjustments needed to stay competitive. Oliver shares insights from his career, including his time at Tesco and as a consultant, exploring themes like the importance of intentional transformation, the role of data in decision-making, and the impact of company culture on innovation. Tune in for a deep dive into how businesses can navigate the challenges of transformation in the dynamic retail landscape.

Here's the link to Oliver's book: Driving Retail Transformation

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At the beginning of spring 2024, I interviewed Tiago Quaresma, who runs the Group that owns some of the coolest stores selling Portuguese culture's traditions. 

For me, O Grupo o Valor do Tempo is a masterclass of value creation through storytelling and customer experience and it was one of the most shared interviews we had in our first season. 

By offering a dreamy environment with stellar service, their tinned fish business can sell a can of sardine for 10x the price of those that are sold in the supermarket. 

As our episode 50 falls on Christmas Eve, I am happy to offer again the opportunity to listen/watch this episode again. 

We, from OFFBounds, wish you Happy Holidays!

VTEX: https://vtex.com
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In this episode of our new Retail Innovation Series with OFFBounds and Shoptalk Fall, I sit down with Alison Hiatt, the Chief Merchandising and Growth Officer at Vera Bradley, who stepped into her role in 2023 with the mission of leading a rebranding and turnaround for the beloved American brand.

Known for its vibrant, patterned bags, Vera Bradley had touched the hearts of many since the 80s but struggled to stay relevant with newer generations. Alison shares her journey of taking on this challenge, discussing the brand's rich heritage, the strategic decisions behind the rebranding efforts, and the innovative approaches being implemented to reconnect with both loyal fans and new customers.

We delve into the importance of authenticity, the cultural shifts within the company, and what this transformation means for the future of Vera Bradley. If you're interested in the intricacies of brand revival and what it takes to refresh an iconic name in today's competitive market, this episode is a must-listen.

Don't forget to join us at Shoptalk Fall in Chicago, where Alison will share more insights on stage.

20% Discount for Brand & Retailers
20% Discount for General Attendees

Timestamps:
0:00 Introduction
1:02 Why Alison Accepted the Challenge for This Rebranding
3:34 The Process of Rediscovering the Brand
6:40 Understanding the New Customer
8:20 Changing Everything at Once
10:50 What People Should Feel When They See The Brand
13:10 How to Change the Culture
15:36 The Metrics and User-Generated Content
19:51 Shoptalk Fall and Gender Parity
21:34 Passionate About Marketing
24:00 What Makes a Good CMO
26:02 A CEO Alison Admires
28:12 Advice To Someone Who Is Starting
29:25 Final Remarks

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

VTEX: https://vtex.com
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Olivier Gibert has an impressive career in technology. He started in consulting and went to retail because he enjoys the challenge. Almost 10 years later, he became the Global CTO of Carrefour a huge retailer present in 40 countries with direct operations in 8 around Europe and Latin America.

With over 10 billion transactions per year and 80 million customers served, Carrefour announced its Digital Retail 2026 strategy to transform its business into data-driven and digital-first by accelerating its ecommerce, creating the data supermarket, and powering its retail media business all that with Cloud technology serving as a foundation.

SPONSORED BY VTEX 

VTEX is the backbone of composable commerce serving clients in 38 countries and considered by Gartner the number one Unified Commerce Platform in the world.

Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.

Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.

Paula Macaggi unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.

OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

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Jenna Posner had the chance to see all sides of our industry, she has navigated from the technology side to lead the digital strategies at the footwear retailer Snipes and now she's doing the same on the brand side with Solo Brands.

In this interview, she will dive into the role of technology and the importance of a true partnership between retailers and solution providers. Sharing her retail insights from the technology perspective.

This episode is sponsored by YOTTAA.

Yottaa just released its annual eCommerce Technology Buyer's Guide, go get your copy and find out which technologies you should be adding to your eCommerce site this year.

Learn more about Solo Brands
Read Jenna's Retail Experiment Article
Watch Snoop Dogg's Solo Stove Ad

Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

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Tim Engler is part of the team of young leaders driving digital transformation in Germany's retail industry. He leads all things technology at OBI, a home improvement retailer with more than 600 stores in 10 different countries (I mentioned 11 in the interview but I was wrong).

In this interview, he shares his perspective on the importance of technology for enabling the business by optimizing processes, supply chain, and customer journey. Especially on how digital helps customers prepare before going to an OBI store.

This episode is sponsored by Mindcurv.

Mindcurv empowers digital businesses from vision to realization. Mindcurv is OBI's strategic partner for revolutionizing their digital experience, commerce & data landscape.

Learn more about OBI

Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

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Enrique Martinez is a passionate leader who's really committed to his team and FNAC's mission to transform its customers' lives by providing access to culture and technologies.

In this episode, we learn more about Enrique's leadership and how he manages more than 25K employees and FNAC's Everyday Project which is focused on sustainability, omnichannel, and service.

This episode is sponsored by AWS

Amazon Web Services provides a highly reliable, scalable, infrastructure platform in the cloud. Empowering hundreds of thousands of businesses in 190 countries around the world.

Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

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Silvia Mazzucchelli has had leadership roles in fashion brands throughout her career being responsible for transformation and turnarounds in companies like Guess, Toms, and American Apparel.

In this conversation, Silvia shares her experiences and insights from her career in the retail and fashion industry. She discusses the impact of her dual cultural experience on her professional growth and the value of working with strong personalities.

Silvia also talks about her time as CMO at American Apparel and the challenges and rewards of leading a brand restructuring she also shares the value of making sure the leadership and teams are on board with what turnaround takes.

We discussed her proud transformation at Tom's Shoes and the importance of building organizational capabilities. Silvia emphasizes the need for leaders to be agile and adaptable in the face of disruption and shares her perspective on the future of retail and the impact of a cookiless society.

SPONSORED BY VTEX 

VTEX is the backbone of composable commerce serving clients in 38 countries and considered by Gartner the number one Unified Commerce Platform in the world.

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From a career in agencies to leading marketing at the largest retailer in Finland, Lauri Toivonen has a phenomenal perspective on serving grocery customers with creativity. He is now the CMO of SOK, a Finish co-op with 47% of the grocery market share and 78% of the country's households as loyalty members.

In this episode, Lauri shares how successful marketing campaigns often involve thinking outside the box and embracing unconventional ideas as well as how companies should foster a culture that encourages creativity and the exploration of new ideas.

So don't miss out on all the knowledge shared by other commerce leaders, subscribe!

Campaigns discussed in the episode:
Your Data is Your Data
Alepa Block Wish - Case Study
The Belt 24/7

Another impressive campaign led by Lauri:
Adidas Window Shopping

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VTEX: https://vtex.com
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Join us for an insightful conversation with Giorgio Pradi, Sunglass Hut's North America President, as he unveils the brand's innovative strategies and global vision for the future of retail. Discover how Sunglass Hut ensures a consistent customer experience across continents, from New York to Barcelona, Milan, and Brazil. 

Pradi shares how meticulous training and adaptation empower associates to embody a standardized approach while respecting diverse cultures. Explore Sunglass Hut's cutting-edge technologies, including Smart Shopper and Meta smart glasses, revolutionizing in-store experiences and setting new standards in the eyewear industry. 

Gain insights into how Sunglass Hut navigated pandemic challenges, adapted strategies, and continues to thrive with a customer-centric approach and a commitment to empowering its global team. Don't miss this enlightening conversation that redefines the boundaries of retail excellence with Sunglass Hut's leadership, technology integration, and dedication to personalized experiences.

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In episode 8 of OFFBounds, Paula Macaggi talks with Jonas Karlén, CEO of Adlibris, a pioneering force in Nordic e-commerce. With Adlibris boasting an extensive catalog of over 13 million titles, Jonas shares his insights into the beauty of managing such a vast assortment while navigating operational challenges. From crisis management to the fusion of offline and online retail experiences, Jonas provides invaluable perspectives on leadership and strategic adaptation in the digital age.

This episode is about entrepreneurial wisdom and strategic vision with a balanced blend of pragmatism and inspiration, it serves as a testament to the resilience and innovation driving Adlibris forward, inspiring listeners to embrace change and purpose-driven leadership in their endeavors.

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Kicks is the largest beauty retailer in the Nordics. They achieved this title by investing in community-building and expertise as their competitive advantage and today, Kicks Beauty Talks has 140K members which is more than their Instagram following.

In this interview, Carola Lundell, the EVP of Kicks Group sits with Paula Macaggi and talks about loyalty and their membership program Kicks Club as well as live shopping, fostering innovation, and incorporating AI in their business.

Visit Kicks Website

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From Gotheburg, Sweden. Florian Westerdahl, the leader of the tech team at Lindex, discusses how technology has empowered their stores and the importance of designing the organization for innovation. He shares insights into Lindex's digital store program and their use of generative AI through their project called Co-Pilot. Florian emphasizes the need to engage with new technologies, such as generative AI, and the importance of building a strong team with shared goals in the retail industry.

Check Lindex's website
Connect with Florian on LinkedIn

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The episode today is about a super-loved fashion brand called AllSaints.

The British brand was founded in 1994 and it sells menswear, womenswear, footwear, accessories and is mostly famous for its leather jackets. Today, they have almost 300 stores in 27 countries in Europe, North America, and Asia.

For this interview, I went to London and met with James Reid, he’s the Chief Innovation Officer of the brand and brought to the studio in Shoreditch his wonderful British sarcasm and knowledge. I can say this interview was super fun and we talked about replatforming, omnichannel strategy, team building, and the challenges and opportunities for their B2B approach.

This episode is sponsored by Newstore, the only unified commerce platform for global retail brands anchored in an Omnichannel POS and Shopping App, with built-in OMS, Inventory, and Clienteling solutions.

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Join Paula Macaggi in this exciting episode of OFFBOUNDS as we dive into the transformative power of Apple Vision Pro in the retail industry. Featuring insights from experts DeAnn Campbell, Neil Redding, Carl Boutet, and Jeffrey Roberts, we explore how this VR/AR technology could revolutionize consumer engagement and profitability in retail. From virtual try-ons to immersive in-store experiences, discover the potential challenges and opportunities that lie ahead. 

As we speculate on the future of retail and spatial computing, we invite you to share your thoughts on whether Apple Vision Pro will lead to a technological revolution or become another passing trend. Tune in to uncover the future of retail in this insightful episode of OFFBOUNDS.

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Worten is a leading brand that has been democratizing access to technology in Portugal and Spain. With more than 230 physical stores and a presence strong online, Worten offers a wide range of products, from consumer electronics to entertainment and telecommunications, ensuring innovation, and the best prices for its customers.

In today's episode, Paula sits with Rui Cohen,  the CTO who's leading several initiatives to change the IT Architecture landscape and drive business agility to better address Worten's strategy to become a 'digital company, with physical stores and a human touch'. Rui talks about the ongoing digital transformation and the technology initiatives to better serve their customers.

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Tiago shares the unique approach of O Grupo Valor do Tempo towards innovation in retail, emphasizing experience and storytelling over technological advancements. By meticulously crafting store environments that captivate the senses, from the layout and lighting to the curated music, Tiago's ventures invite customers into a world where every product tells a story of tradition and craftsmanship. This focus on creating an immersive shopping experience has not only differentiated their brands in the competitive retail market but has also fostered a deeper connection between consumers and the rich heritage of Portuguese culture.

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The Asia Pacific retail market is undergoing a significant transformation due to technological innovation, evolving consumer preferences, and rising disposable income.

The National Retail Federation (NRF) is hosting its first show in Asia in Singapore in 2024, highlighting the region's importance. The APAC region is a trendsetter and a growth engine for the world, with a young, tech-savvy population. Retail designers in APAC have the opportunity to create unique experiences that reflect regional identities using diverse cultures, traditions, and locally available materials. The region's robust economic growth attracts investments in innovative retail environments.

Let's Discover Retail in APAC with me?  Buy ticket here!

Get a 20% discount with the code: OFFBOUNDS20

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Throughout the years that I’ve been working in retail I met with many tech companies from different levels of development and often when they explain what they do they struggle to tell the problem they are solving. In many cases, it’s easy to notice that they are so amazed by the solution that they aren’t really solving any real problem and according to my guest today the key to value creation is to fall in love with the problem, not the solution.

While I was in São Paulo, the city I called home for 8 years of my life, I had the opportunity to talk with Uri Levine who was also there. He’s the founder of Waze, the world’s largest driving traffic and navigation app which he founded in 2007 and sold for 1.1billion dollars to Google in 2013.

Uri is a serial entrepreneur and has dedicated his life to building businesses and wrote a book that is considered the bible of entrepreneurship, It’s called: “Fall in love with the problem, not the solution”

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Paula Macaggi engages in a captivating discussion with Renee Hartman, co-author of "Next Generation Retail," exploring the revolutionary trends in China's retail sector. Broadcasting from Lisbon, this episode delves into Renee's decade-long experience in China, her insights into social commerce, and the significant impact of technological advancements on Chinese and global retail landscapes. Join them as they uncover the dynamics of consumer behavior and the future of retail in one of the world's most rapidly evolving markets.

Check Renee's Book: Next Generation Retail

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VTEX: https://vtex.com
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With over 30 years in the industry, Paul Sims - the company's Chief Architect - shares his journey from learning Mandarin in Shanghai to leading Primark's tech strategy as they aim to expand to over 500 stores by 2026. This episode explores the challenges of global retail expansion, balancing legacy technologies with innovative solutions, and the role of AI in enhancing customer experiences without losing the human touch. Tune in for a compelling discussion on the future of retail and subscribe to stay updated with more insights from technology leaders.

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VTEX: https://vtex.com
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How does a 200-year-old luxury brand stay ahead in the digital era? In this episode of OFFBounds, I sit down with Carla Graça, CDO of Vista Alegre, to explore how AI, automation, and personalization are transforming retail. From running six global e-commerce platforms to leveraging AI for customer experience, Carla shares how Vista Alegre is blending heritage with innovation—and why Cristiano Ronaldo just became a major investor. Retail leaders, is your brand ready for the future? Tune in now! 🚀

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VTEX: https://vtex.com
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Today, you'll meet the CIO and CDO of the H2O Retailing Group, a Japanese group that owns department stores, shopping malls, and supermarkets in West Japan. 

Toru Koyama joined the group about three years ago to lead the midterm and long-term digital strategies to become a communication retailer and develop direct communication with customers and deepen relationships. For that, it's necessary to create an IT infrastructure with integrated data.

This episode was recorded in Singapore during NRF APAC which Toru is an advisor. 

VTEX: https://vtex.com
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In this episode of OFFBounds, Paula Macaggi sits down with Luciano Rodembusch, President of Pandora North America, to explore how Pandora is redefining the jewelry industry. Discover how Pandora is making diamonds accessible to all with their innovative lab-grown diamonds while staying committed to sustainability. Luciano shares insights into Pandora's Phoenix Strategy, their journey from being known for charms to being known as a full jewelry house, and the power of storytelling in creating lasting customer connections. Whether you're a fan of Pandora, interested in retail innovation, or curious about sustainable luxury, this episode offers valuable takeaways you won’t want to miss.

Luciano will be on stage at Shoptalk Fall in Chicago from October 16th to 18th and if you haven't booked your tickets yet, you can get a 20% discount with the links below:

• 20% Discount for Brands and Retailers
• 20% Discount for General Attendees

Time Stamps:
00:00 Introduction to Pandora's Legacy
03:06 The Emotional Connection of Jewelry
05:50 Pandora's Evolution Beyond Charms
09:04 The Phoenix Strategy: Rebuilding and Expanding
11:54 Creating Unique Customer Experiences
15:03 The Journey of Continuous Improvement
17:50 Sustainability and Lab-Grown Diamonds
21:04 Democratizing Diamonds for Everyone
24:00 Leadership and Transformation
26:49 Empowering Women in Leadership
30:07 Closing Thoughts and Future Aspirations

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall 

VTEX: https://vtex.com
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In this episode of OFFBounds, host Paula Macaggi sits down with Alicia Waters, the President of Crate & Barrel and Crate & Kids, to explore how the brand has perfected the art of "Design with Purpose." Alicia shares insights into Crate & Barrel's seamless omnichannel experience, innovative store transformations, and the brand's commitment to sustainability and thoughtful design. They also discuss Crate & Barrel's flagship store in New York, the growing baby registry, and the evolving role of leadership in the modern retail landscape. Plus, Alicia offers a sneak peek into her upcoming appearance at Shoptalk Fall in Chicago. Don't miss this engaging conversation filled with inspiration for both home and business.

00:00 Introduction to Crate and Barrel and Alicia Waters

01:04 Design With Purpose: The Brand Philosophy

04:21 Omni-Channel Experience and Store Innovations

10:24 Registry Services: Weddings and Babies

15:24 Virtual Store Experience and Technology Integration

20:16 Women in Leadership and Retail Innovation

23:34 Leadership Philosophy and Personal Inspirations

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Studio: Chicago Podcast Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

VTEX: https://vtex.com
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Welcome to Episode 28 of OFFBounds! Join Paula Macaggi as she sits down with Nicole Sheffield, Managing Director of Wesfarmers OneDigital and President of the Australian Retailers Association in Singapore while we were visiting the NRF APAC event last month. 

In this insightful episode, we delve into Australia's retail landscape, Wesfarmers' diverse operations, including OneDigital which was founded in 2022 and brings together the Group's digital ventures like the OnePass membership program, the Catch marketplace, and the Group's data assets. 

OneDigital fuels the Group's digital and data-driven growth, aiming to make shopping across the Group's retail businesses smoother, more rewarding, and valuable for customers. The team is about 600 strong, all working to enhance your shopping experience.

Connect with Us:

🔗 Follow OFFBounds on LinkedIn

🔗 Learn more about Wesfarmers OneDigital

🔗 Explore the Australian Retailers Association

VTEX: https://vtex.com
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In this episode of OFFBounds, Emmanuel Malkor, Managing Director of Carrefour Links, shares how this innovative division is transforming retail through advanced data collaboration. Discover how Carrefour centralized its data from eight countries into a unified platform, enabling smarter decision-making and empowering suppliers with actionable insights. Malkor explains Carrefour Links’ shift to focus exclusively on data collaboration while retail media operations are now managed by Unlimitail, a joint venture with Publicis. From optimizing operations to real-world examples like Procter & Gamble’s success in Romania, this episode dives deep into the future of retail innovation and collaboration.

VTEX: https://vtex.com
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Retail is evolving fast, and we’re diving into what’s next! In this episode of OFFBounds, I sit down with Joe Lazslo, Head of Content US at Shoptalk, to explore the biggest shifts in retail—Unified Commerce, Loyalty, Customer Experience, and more. We break down why loyalty is harder than ever, how retailers are redefining customer experiences, and why Shoptalk’s new event, Shoptalk Luxe, is a game-changer for the industry. Plus, in the end, we tease something BIG that OFFBounds and Shoptalk have been working on. 👀

Tune in now to get ahead of the trends shaping retail in 2025! 

VTEX: https://vtex.com
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In this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the Managing Director of DLG (Digital Luxury Group), Paula and Jacques dive into the unique challenges and opportunities within China's digital ecosystem for luxury brands.

Together, they explore why China’s appetite for luxury remains strong, even amid a slowdown, and how an unprecedented consumer appetite for "newness" impacts brand lifecycles in China. Jacques shares why he believes the current “luxury slowdown” narrative is misleading, breaking down how travel restrictions and economic shifts influence Chinese spending behavior at home and abroad. They also tackle the role of platforms like Tmall and JD in shaping brand perception and sales, and how some brands navigate this distinct ecosystem without sacrificing prestige.

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Want to learn how RFID technology transforms retail, helping businesses shift from chaos to control?
Join me and Nedap on December 4th -> Register Here

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Timestamps
00:00 Let's learn about RFID technology with Nedap

00:29 Understanding the Luxury Market in China

01:28 Exploring Consumer Behavior in China

03:10 The Appetite for Newness in Chinese Consumers

05:06 Navigating the Unique Chinese Digital Ecosystem

08:11 Luxury Market Dynamics and Consumer Spending Trends

11:29 Analyzing Luxury Expenditure and Market Growth

12:57 The Impact of Economic Pressures on Luxury Consumption

13:51 The Rise of the Gray Market in Luxury Goods

14:50 Challenges of Discounting in Luxury Brands

17:07 Brand Strategy and Consumer Perception

19:08 The Future of Luxury Brands in China

In this episode of the OFFBounds, you will meet Javier Figar de Lacalle, Chief Retail Officer of Tendam, one of Spain’s largest fashion groups. Javier discusses how technology is empowering frontline employees to provide exceptional customer experiences while driving operational efficiency across Tendam’s global retail network. From the implementation of RFID and clienteling platforms to the evolution of stores into omnichannel hubs, Javier shares how these innovations are transforming the retail landscape. Tune in to hear about the challenges and strategies behind driving digital transformation, empowering teams, and shaping the future of physical stores.

Javier will be speaking at Shoptalk Europe, our partner for this Europe's Retail Evolution series, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20 or https://lnkd.in/gC_uXBND
🎟️ General Attendees, code GAOFFBO20 or https://lnkd.in/gn8KK8g5

👉🏻 This episode is sponsored by New Black, they are redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.

VTEX: https://vtex.com
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What does it take to digitally transform a £13B retail giant across eight countries and nearly 2,000 stores? In this episode, I sit down with Christopher Blatchford, Global CTO of Kingfisher PLC — the company behind B&Q, Screwfix, Castorama, and more — to unpack the tech strategy powering one of Europe’s biggest home improvement groups. We dive into why modularity (not just microservices) is the real key to agility, how to scale innovation across diverse banners, and what “do it for me” means for the future of DIY. Chris also shares a powerful take on the business case for DEI, and why backing down on it is simply weak.

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✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com

VTEX: https://vtex.com
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In this special year-end episode of OFFBounds, we reflect on 2024—a defining year for retail and the year our podcast journey began. From the meteoric rise of Walmart online to leadership shakeups at Nike and Starbucks, this episode recaps the trends, challenges, and transformations that shaped the industry. We revisit key insights on data-driven decision-making, loyalty programs, AI's role in commerce, and leadership lessons from global executives. Join Paula Macaggi as she looks back on OFFBounds' incredible first year, with highlights from interviews across six continents, and shares what’s next for the #1 Podcast for Commerce Leaders in 2025!

In this episode 4th episode of our Europe's Retail Evolution series in partnership with Shoptalk Europe, Paula Macaggi sits down with Christian Raveaux, Head of Retail Media Connect at Rewe Group, to unpack the rapidly evolving world of retail media. Christian reveals how Rewe is blending digital and in-store advertising, harnessing first-party data, and executing innovative campaigns—like weather-responsive ads—to drive real sales growth. He also shares insights into overcoming internal challenges, building strong industry partnerships, and where he sees retail media heading in the next few years.

Christian will be speaking at Shoptalk Europe, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20 or https://lnkd.in/gC_uXBND
🎟️ General Attendees, code GAOFFBO20 or https://lnkd.in/gn8KK8g5

👉🏻 This episode is sponsored by New Black, they are redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.

VTEX: https://vtex.com
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NRF 2025 wrapped up a few weeks ago, this year’s key theme was Game Changer. In this episode, Paula Macaggi breaks down the biggest trends shaping the future of shopping, from the shift toward Generative AI-powered product discovery to the long-overdue RFID breakthrough. We also explore the rise of Social Commerce, the need for brands to foster real-world communities, and the growing demand for ultra-fast delivery. With so much change happening in retail, the question is: Are brands ready? Tune in for the biggest takeaways from retail’s most important event.

Learn more about RFID with Nedap
Best Unified Commerce Platform? New Black :)

All the data and sources are in our newsletter. Don't forget to subscribe: https://offbounds.substack.com

VTEX: https://vtex.com
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In this episode of OFFBounds, host Paula Macaggi sits down with Dara Meath, Chief Technology Officer at Build-A-Bear Workshop, to explore how the iconic brand is embracing digital transformation while staying true to its heartwarming, in-store experience. Dara shares insights on Build-A-Bear’s seamless integration of technology across channels, their innovative venture into the virtual world of Roblox, and her leadership approach with the T90 philosophy. Tune in to discover how Build-A-Bear is shaping the future of experiential retail and engaging the next generation of consumers.

Dara Meath will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link.

Timestamps:
00:00 - Welcome to OFFBounds with Paula Macaggi
01:12 - Introducing Dara Meath, CTO of Build-A-Bear Workshop
03:30 - Build-A-Bear’s experiential retail and customer journey
07:40 - The role of digital and tech in enhancing the customer experience
16:10 - Build-A-Bear’s presence in Roblox and gamification strategy
22:00 - Empowering women in tech and Dara’s leadership journey
27:20 - Dara’s T90 Leadership model and its impact on retail innovation
38:35 - Closing and what's next at Shoptalk Fall 2024

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall

VTEX: https://vtex.com
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What does it really take to build innovation that scales inside a legacy business? In this episode, Benjamin Thompson, Head of Global Insights & Strategic Partnerships at Endeavour Group, shares how one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation. From global tech scouting to the real reasons digital transformation fails, Benjamin unpacks the mindset shifts, leadership dynamics, and operational models that separate innovation theater from meaningful impact. If you're leading change in a complex organization, this conversation is your blueprint.

Subscribe to our newsletter!

✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com

00:00 Introduction to VTEX 

01:30 Understanding Endeavour Group's Unique Market Position

04:10 The Role of Global Insights and Strategic Partnerships

08:30 Innovative Problem Solving in Retail

12:13 The Journey of Digital Transformation

16:30 Navigating the Future of Technology in Retail

19:57 The Reality of AI and Emerging Technologies

23:30 Leadership in Digital Transformation

26:03 Choosing the Right Technology Partners

29:53 Advice for Fostering Continuous Innovation

VTEX: https://vtex.com
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In this episode of OFFBounds, Paula Macaggi interviews James Reinhart, co-founder and CEO of ThredUp, to discuss how the company is revolutionizing the secondhand fashion industry through the power of AI. Learn how ThredUp uses technology to streamline the resale process, from item inspection to online merchandising, making sustainable shopping more accessible and efficient. James also shares insights on the growing trend of circular fashion, ThredUp’s brand partnerships, and what the future holds for the resale market. Tune in for a fascinating look at how innovation is transforming the retail industry.

James will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link.

Timestamps:
00:00 The Rise of Re-commerce

01:15 Building ThredUP: A Journey Through Time

04:00 The Seller and Buyer Experience

08:01 Technology and Operations in Re-commerce

12:28 Partnerships with Brands

16:10 Leadership and Innovation in Fashion

20:33 Advice for Aspiring Entrepreneurs

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Studio: Podstream Studios
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer
Partnership: Shoptalk Fall