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23 May 2024
Lessons on Building an MLS Club from Scratch: Dan McNally | Ep. 1
00:55:06
What an episode to kick off this podcast with.
If being the VP of Soccer Operations at an MLS Supporters’ Shield winning club wasn’t a cool enough job already, try being employee #1 for said club. That’s the story of FC Cincinnati’s Dan McNally, who has gone from being the person tasked with purchasing the first bag of cones and balls for a non-existent squad, to the proven-leader given the honor to spearhead the construction and operations of a $250M stadium that consistently sells out its 25,000+ seats.
Starting with leaving his home country of England as a teen for college soccer across the pond, Dan’s story is one for the history books of U.S. soccer. This conversation was a privilege for us to have, and we’re confident that you’ll enjoy listening to it.
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To reach out to us please email: contact@offthepitchpod.com
29 May 2024
Major League Marketing with D.C. United's CMO: Lisa Franklin | Ep. 2
00:52:02
What’s your favorite game day memory? Was it the stadium filled with crowds chanting? Was it the adrenaline rush while you were on the edge of your seat? Everything you experience on a game day is engineered by experts - from the build boards you see on your drive, to the music playing after a goal, and the food you eat in the stadium. These experts create an atmosphere that leaves you wanting more.
One such expert is Lisa Franklin. The current Chief Marketing Officer at MLS' D.C. United. Franklin shares with us her journey through the tech world and how those experiences help her shape the stories they tell at the club. She shares with us that no detail is too minute and gets into the nitty gritty of how to successfully share the sports market in a city with all the other Major Sports Leagues.
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To reach out to us please email: contact@offthepitchpod.com
05 Jun 2024
Behind the Scenes of 20 years at an MLS Club: Jed Mettee | Ep. 3
00:58:39
For the San Jose Earthquakes, a lot has changed over the years: different stadiums, a new city, and Hall of Fame players coming and going. Although there has been lots of change, Jed Mettee has been there since the beginning.
Listen to our conversation with the Jed - the Chief Operating Officer at the San Jose Earthquakes. We talk about what it was like to work in the early days of the MLS and how different it is today. We dive deep into the history of the club and how it has impacted them…especially in regard to something they wear.
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To reach out to us please email: contact@offthepitchpod.com
12 Jun 2024
The Business Playbook of LA Galaxy's Chief Revenue Officer: Urel Martinez | Ep. 4
00:53:55
When you think of which MLS club has had the most star power and one of the most financially successful histories, the LA Galaxy is likely the first club that comes to mind. And at that club, someone has to be in charge of generating said money and success. Well, meet Urel Martinez - LA Galaxy's Chief Revenue Officer.
With a career spanning across the MLB, NBA, and now MLS, Urel Martinez is one of the U.S. Sports Industry's top executives., going from being a Guest Relations Rep at the LA Dodgers to the helm of revenue generation at the MLS' most decorated club.
In this golden-nugget packed episode, Urel shares invaluable lessons on building a top-tier sales department, strategies for capitalizing on the appeal of star players like Zlatan Ibrahimovic, and gives us a behind-the-scenes look at setting the MLS single-game attendance record. Packed with insightful discussions and expert advice, this is an episode you won't want to miss.
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To reach out to us please email: contact@offthepitchpod.com
19 Jun 2024
The Financial Tactics of LAFC's CFO & COO: Stacy Johns | Ep. 5
01:01:10
Imagine starting your finance career at a top firm like Ernst & Young and then 20 years later having worked all the way up to being at the financial helm of MLS' most valuable club. Well meet Stacy Johns, LAFC's CFO & COO, who has a tale of ascension that's as instructive as it is inspiring. Starting her sports journey with the Indianapolis Colts in 2004 and now playing a pivotal dual-role at LAFC, Stacy's journey is one of strategic mastery and groundbreaking deals.
In this episode, Stacy covers her approach to high-value deals, details her perspectives on leadership and financial stewardship in sports, chats to us about her new additional role as President of Swiss side Grasshopper Club Zürich, and much more.
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To reach out to us please email: contact@offthepitchpod.com
26 Jun 2024
From Premier League Play to Prime Time Broadcasting: Stuart Holden | Ep. 6
01:03:06
Have you ever thought about what it takes to pivot from being a Premier League player to a leading voice in sports broadcasting? Join us as we catch up with Stu Holden, who's done just that. From thrilling fans on the field for clubs like Bolton Wanderers and the U.S.National Team to now sharing his sharp insights on Fox Sports, Stu's had quite the journey.
In this epidoe, Stu shares how he made the leap from the field to the analyst desk and has even venture into club ownership with RCD Mallorca. He shares the coop on making smart investments and what keep him fired up about soccer even when he's not on the pitch.
It's a candid chat filled with stories, strategies and a behind-the-scenes look at the soccer world from someone who has seen almost ever aspect of it.
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To reach out to us please email: contact@offthepitchpod.com
04 Jul 2024
From Idea to Impact with Oakland Roots' Chairman: Steven Aldrich | Ep. 7
01:08:35
In this episode, join us for an enlightening conversation with Steven Aldrich, Chair and Investor of the Oakland Roots; a club that's quickly become a beloved part of the of the U.S. sports landscape.
Steven takes us back to the inception of the club, revealing the challenges and triumphs of transforming a bold idea into a reality with a sold-out home opener. He discussed the Roots' strategic climb from NISA to the USL Championship, shedding light on what it really takes to move up in the competitive tiers of U.S. soccer beyond just financial investment. We also dive into the impact of high-profile minority investors like Jason Kidd and Marshawn Lynch, and explore how their involvement has propelled the club forward.
Moreover, Steven talks about the groundbreaking community investment round that turned thousands of fans into co-owners, raising over $3 million, and he reflects on the creation of the Oakland Roots Justice Fund and the addition of the women's team, Oakland Soul, underscoring the club's commitment inclusivity and community values.
Tune in to discover how the Oakland Roots are not just playing soccer, but fostering a powerful movement for social and sporting change in Oakland and far beyond.
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To reach out to us please email: contact@offthepitchpod.com
11 Jul 2024
The Game Plan of USL Championship's President: Jeremy Alumbaugh | Ep. 8
00:57:40
Join us as we sit down with Jeremy Alumvaugh, the influential President of the USL Championship. From coaching at the youth level to calling the shits for U.S. Soccer's second division, Jeremy's journey through soccer is nothing short of inspiring.
In this episode, Jeremy takes us behind the scenes of how he keeps the league running smoothy, from fan engagement to negotiating major broadcast deals. He shared stories about the early days and what it takes to manage the complexities of a national league. We also dove into how the USL is expanding its reach and impact with partnerships like the recent one with CBS, aiming to bring more fans to games across the country.
Plus, don't miss Jeremy's take on the Open Cup's magic, his opinion on Promotion/Relegation for U.S. Soccer, and his vision for the future of the sport as it continues to grow in America.
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To reach out to us please email: contact@offthepitchpod.com
17 Jul 2024
Shaping the Future of Soccer Gaming as EA FC's Creative Director: Eric Beard | Ep. 9
01:06:08
Ever wondered what goes into rebranding a legendary game like FIFA? Well, in this episode, we re joined by Eric Beard, the former Creative Director of EA Sports FC.
Eric took us through the major transition from FIFA to EA FC, revealing the strategic shifts and creative innovations that define the new era of his iconic game. We explored the challenges and triumphs of developing EA FC's new identity, including choosing the right voice for the game's announcement film and selecting tracks that resonate with a global audience.
As well as sharing insights from his career so far, having worked on several global campaigns for companies like Nike (including THAT 2014 World Cup campaign, 'Risk Everything'), Eric also discussed the nuances of game development seen by millions, the thought process behind selecting cover stars like Haaland, and his vision for the future of soccer both in the virtual and real world.
Whether you're a gamer, a soccer fan, or simply love a good story about innovation and creativity, you won't want to miss this episode.
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To reach out to us please email: contact@offthepitchpod.com
25 Jul 2024
Investing in Soccer's Future from USL to Premier League: Brett Johnson | Ep. 10
00:57:08
Join us as we dive into the fascinating world of Brett Johnson, who's not just shaping soccer clubs, but entire communities. As the Chairman & Co-Founder of USL Championship side Rhode Island FC and a key stakeholder in Premier League Club Ipswich Town FC, Brett has a story you'll want to hear.
In this episode, Brett reveals how his investment firm, Benevolent Capital, ventured in to the world of sports , and why soccer was their chosen field. He elaborates on the economic strategies behind integrating stadium projects within larger real estate developments, particularly in Pawtucket, shedding light on the future of sports infrastructure.
From his initial foray into the soccer business in Denmark to acquiring a part of Ipswich Town FC, he highlighted the stark contrasts between soccer business operations in the US and the UK, providing an insider's look at how these distinctions shape everything from fan interactions to season planning.
This episode is for all of you true sports business fans, as Brett's insights are second to none when it comes to utilizing sports club ownership as a vehicle for financial gains and building communities. You won't want to miss the golden nuggets in this one.
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To reach out to us please email: contact@offthepitchpod.com
01 Aug 2024
From Leading the Houston Dynamo to Securing a World Cup Bid: Chris Canetti | Ep. 11
00:56:29
Join us for a conversation with Chris Canetti, the visionary behind Houston's 2026 World Cup bid and former President of Houston Dynamo and Dash. In this episode, Chris shares his journey from the baseball fields of New Haven to leading one of MLS' most successful franchises, and now spearheading Houston's effots to host the world's most prestigious soccer event.
Chris delves into his early days juggling numerous roles within soccer, his strategic vision that brought a women's team to Houston, and a never-before-told story of how he got Manchester United to come for the 2010 MLS All-Star Game. He explains the complexities and the exhilaration of transforming the Dynamo and Dash, enhancing their impact both on the field and within the community, culminating in several trophy wins under his leadership.
Transitioning to his current role, Chris outlines what it takes to secure a World Cup bid, from the initial pitch to FIFA, to highlighting Houston's diverse cultural and infrastructural strengths. He discusses unseen aspects of city bids and how previous international events in Houston have laid the groundwork for their World Cup aspirations.
Beyond the pitch, Chris reflects on the profound impact sports organizations can have on local communities and why this remains a priority in his expansive career.
Don't miss this deep dive into the behind-the-scenes action of soccer management and World Cup planning with one of the sport's most influential figures.
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To reach out to us please email: contact@offthepitchpod.com
07 Aug 2024
Ownership Playbook for Purchasing and Rebranding a Club: James Keston | Ep. 12
01:01:34
Join us as we explore the journey of James Keston, Owner & CEO of USL Championship side Orange County SC, and his transformative impact on the club.
James shared the backstory of how he almost became the owner of teams in Portland and Seattle almost ten years prior to acquiring Orange County SC, and he discussed the detailed process of purchasing an existing club and the strategic decisions behind the transformative rebranding from Orange County Blues FC to OCSC.
James gave us a deep dive on their unique model focusing on developing young players and transferring them to higher leagues, particularly in Europe, which has reshaped the club's financial and competitive landscape. He also shed light on the international partnerships with Feyenoord and Rangers, explaining the strategic benefits and the reasons behind choosing these specific clubs.
This was a true behind the scenes episode with someone who has taken a club from scratch and built it into an internationally known team, and one you certainly won't want to miss.
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To reach out to us please email: contact@offthepitchpod.com
15 Aug 2024
Steering New Mexico United as Club President: Ron Patel | Ep. 13
01:11:08
In this episode, we're joined by Ron Patel, President of USL Championship side New Mexico United. Ron shared his unique journey from being born in Liverpool and quickly getting exposed to the passion for the game, to now leading one of the most community-focused soccer clubs in the US.
Ron reflected on the early challenges of starting a soccer club (Albuquerque Sol), the lessons learned from his first business ventures, and how this shaped his skillset when he was tapped on the shoulder to come in as employee number one of New Mexico United.
Under Ron's leadership, New Mexico United isn't just a soccer club; it's truly a movement that champions community impact over profit. He discussed the club's ethos, the importance of hiring staff who align with their purpose-driven mission, and his personal view of his role not just as a job, but as a calling.
He also revealed the moment he's proudest of so far with New Mexico United--a story you won't want to miss--and what he's most looking forward to in the future of New Mexico United and soccer in the United States.
If you're a soccer fan, business person, or simply a lover of feel-good stories, this one's for you.
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To reach out to us please email: contact@offthepitchpod.com
22 Aug 2024
The Visionary Leader Behind Charleston Battery's Rise: Lee Cohen | Ep. 14
01:12:13
In this episode, we're joined by Lee Cohen, the President of USL Championship side Charleston Battery and former President of the Tampa Bay Rowdies. Lee shared with us his extensive journey through the soccer landscape, revealing the insights and strategies that have shaped his successful career so far.
Lee took us back to his early experiences as an intern at the PDL that quickly found himself as the league's Director less than 18 months later, which is a theme in Lee' career of facing challenges head on and never shying away from absorbing more responsibility and pressure. He discussed the unique challenges and triumphs of leading a club during the unpredictable 2020 season - a year that saw his team win the Eastern Conference despite the disruptions caused by COVID-19. He also opened up about his move to Charleston, detailing his initial conversations with the ownership group and what made him get back into the President's chair after a brief break from the game.
Under Lee's leadership, Charleston Battery has seen a remarkable turnaround, clinching the Eastern Conference title in 2023 having finished third from bottom just one year earlier. Lee attributes this success to more than just tactics on the pitch; preferring the idea of instilling a set of strong values within the club's staff over the abstract concept of "culture".
It is clear from this conversation as to why Lee has had the success and rapid upward growth in his career so far in the game, with a big reason being his authentic day-to-day mindset of taking each day as it comes and only focussing on what you can control in the here and now.
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To reach out to us please email: contact@offthepitchpod.com
29 Aug 2024
A President's Guide to Running a MLS Club: Tim McDermott | Ep. 15
00:59:45
Join us as we sit down with Tim McDermott, the President of MLS Club Philadelphia Union, to uncover his multifaceted journey through the world of professional sports management. In this episode, Tim dove into his personal and professional background, sharing insights from his expansive career that spans across the NFL, NHL, NBA, and now the MLS.
Tim opened up about the influential figures from his youth and early career, discussing how mentors and role models have shaped his professional ethos and strategic approach. He reflected on the transitions and challenges of adapting marketing strategies to suit the unique cultures and fanbases of each team he's managed, and other areas of the business that he had to learn when transitioning from CMO to President.
With Philadelphia Union experiencing a sold-out season last year, Tim reveals some of the key strategies behind their success. He emphasizes the role of community engagement, innovative fan-building initiatives, and the cohesive efforts of the entire organization, from ticketing to top-tier marketing campaigns, in creating a thriving club atmosphere.
Tim truly has one of the sharpest minds in the sports industry, and this episode is full of golden nuggets of wisdom, insights, and stories that you won't want to miss out on hearing.
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To reach out to us please email: contact@offthepitchpod.com
06 Sep 2024
The Journey From MLS Player to Apple TV Analyst: Calen Carr | Ep. 16
01:11:10
Join us as we dive into the intriguing career of Calen Carr, former MLS star turned top TV analyst for Apple TV's MLS Season Pass. In this episode, Calen opens up about his transition from playing professional soccer to shaping its narrative behind the scenes.
Calen shared how his passion for storytelling emerged during his playing days and the catalysts that pushed him into the media realm. He's been committed to shining a light on the underrepresented aspects of the game, tackling tough topics with both sensitivity and a keen eye for the untold story, and he talked us through his creation "The Movement," revealing how this project became a personal mission to highlight crucial social issues within the sport.
Remember that one-on-one interview with Zlatan Ibrahimović? Calen broke down what it was like to be given the responsibility of introducing Zlatan to the league’s fans, and how “the lion”'s on-screen persona is not a mask, but his true self. Calen reflected on his transition to full-time studio analysis, comparing his previous roles to the bustling and dynamic environment of live broadcasting. Calen also outlined how his preparations for covering multiple teams over consecutive weekends require meticulous planning and a deep understanding of the teams performing in the games he’s involved in.
If you’re a fan of the MLS, sports media, or interested in the behind the scenes of studio broadcasting, this episode is one you won’t want to miss.
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The MASL Commissioner's Plan to Revitalize Indoor Soccer: Keith Tozer | Ep. 17
01:00:21
In this episode, we're joined by the visionary Commissioner of the Major Arena Soccer League (MASL), Keith Tozer. Keith shared his extensive journey and deep passion for the sport, offering insights into his career and what draws him to the fast-paced nature of indoor soccer.
Keith explained the unique appeal of indoor soccer, addressing common misconceptions about the MASL and highlighting to excitement and strategic depth that the game offers. He dove into the league's approach to corporate partnerships, articulating the strengths and value points that make MASL an attractive platform for businesses looking to engage with vibrant, sports-loving audiences.
With a recent merger set to reshape the landscape of indoor soccer, Keith outlined his visionary plans for the future of the MASL and discussed the necessary steps to enhance the league's popularity and ensure it captures a broader fan base, emphasizing the importance of strategic marketing and attracting influential new owners o the league.
Keith also gave us a behind-the scenes look at the league's annual combine (which is taking place in October!), explaining how this key event fits in to the MASL's broader operations and its role in nurturing new talent and maintaining high competition standards.
If you're a fan of the indoor soccer scene, Keith's name is one you will recognize and know that this is an episode you are not going to want to miss. And, if you aren't a fan or don't know much about this side of the sport, we are confident you'll want to tune in and learn about why this is something you should be paying more attention to as the game continues to grow here int he United States.
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Recipe for Sports Marketing Success with Minnesota United's CMO: John Guagliano | Ep. 18
01:00:11
In this episode, we're joined by John Guagliano, the Chief Marketing Officer of MLS club Minnesota United FC. John shared his fascinating journey through professional sports, which spans across major sports leagues including the MLS, NBA, MLB, and NHL, detailing the path from his humble beginnings to now being at the helm of the marketing department for Minnesota United FC.
John dove into his early love for sports, particularly soccer, and how it shaped his career aspirations. He reminisced about his unique start in sports in the NBA with the Charlotte Hornets, starting as a Mascot Coordinator (yes, that's a job!) later returning to spearhead the game-day energy and fan engagement, crafting memorable experiences that went beyond just watching a game.
Transitioning to soccer, John discussed his move to Minnesota United prior to their MLS debut in 2017, highlighting the challenges and triumphs of joining a new club transitioning to America's premier soccer league. He reflected on the strategic marketing shifts necessitated by the move from a large college stadium to the more intimate, soccer-specific environment of their new home in 2019, and how he drew inspiration from other clubs globally to create a unique fan culture.
John opened up about his most recent rewarding project - recently working with the Make a Wish Foundation to fulfill a child's dream of scoring a goal in front of his great grandparents at Allianz Field. He shared the profound impact of integrating community service into the club's identity and how these efforts resonate deeply with fans and staff alike.
Finally, John touched on the broader trends in sports marketing and soccer's growing place in American culture, offering insights into how MLS clubs like Minnesota United are not just competing on the pitch but in the hearts of their communities.
Whether you're a sports fanatic looking to get a peek into the brain of one of the soccer industry's sharpest marketing minds, or simply enjoy stories showcasing how hard work and determination is always the recipe for success, you're going to want to listen to this one.
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In this episode, we delved deep with Michelle Hyncik, President of Utah Royals, exploring her remarkable transition from a law career to spearheading a major NWSL club. Michelle began with an overview of her legal background and her initial foray into the sports industry, highlighting the skills and experiences that prepared her for leadership in soccer.
Michelle discussed the strategic decisions involved in her move from New York to Utah, the complexities of legal transitions within MLS, and how these experiences equipped her for future challenges. She outlined the process of taking the legal helm during Real Salt Lake's ownership transition, detailing the meticulous approach required to secure the club's future.
As we talked about the revival of the Utah Royals, Michelle revealed how past experiences shaped her approach to relaunching the team. She discussed the early strategy sessions, the drive to build something great from scratch, and the ongoing mission to elevate women's soccer not only in Utah but across the United States.
Michelle also touched on the personal attributes that have supported her career progression and the lessons learned from overseeing both legal and operational aspects of a soccer club. She concluded by sharing her proudest moment in her journey, which encapsulates her achievements and her vision for the future of the Utah Royals.
Don't miss this behind-the-scenes look at Michelle's unique path from the courtroom to the soccer field, filled with lessons on leadership, resilience, and the power of following your passion with one of the soccer industry's most impressive executives.
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Lessons From a Decade of Building a Pro Soccer Club From Scratch: Nick Ragain | Ep. 20
01:11:40
In this compelling episode, we explored the journey of Nick Ragain, President of USL Championship side Colorado Springs Switchbacks FC. Nick opened up about his unconventional path into the world of soccer, a sport that was not a part of his life until he spearheaded the Swtichbacks. He shared insights into his personal background and the unlikely story of how he transitioned from a newcomer to the game to leading a successful soccer franchise.
Nick recounted the intriguing beginnings of the Switchbacks in 2013, including how the team's name was chosen through a fan contest–revealing some of he alternative names that were considered. He described the early days of setting up the franchise, the whirlwind of activities required to transform an idea into a professional team, and the community's role in shaping the club's direction.
Delving into the complexities of launching a running a soccer club, Nick explained his approach to gathering knowledge and guidance, from consulting with seasoned professionals to studying examples of other successful franchises. He candidly discussed the challenges he faced, from unforeseen operational hurdles to the strategic decision that guided the development of the team's own stadium, Weiner Field, which opened in 2021.
The opening of Weidner Field marked a significant milestone for the Switchbacks, fundamentally changing the club's dynamics both on and off the field. Nick reflected on the impact of having a dedicated space that they can call home and how it has fostered a deeper connection with fans and bolstered the team's performance.
As he looked back on his journey with the Switchbacks so far, Nick identified a specific moment of personal pride that stood out–a testament to his dedication and collective efforts of everyone involved with the club. Tune in to hear how Nick navigated the challenges of founding and growing a soccer club, his vision for its future, and the lessons learned along the way.
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A Masterclass in Sports Marketing from MLS's CMO: Radhika Duggal | Ep. 21
00:54:25
In this standout episode, we sit down with Radhika Duggal, the Chief Marketing Officer of Major League Soccer, who brings a wealth of experience and a unique perspective to one of the fastest-growing sports leagues in the world.
Radhika shared her journey, reflecting on her upbringing detailing how her childhood interests and earl exposure to sports helped shape her path towards a career in marketing. Radhika recounted the strategic decisions that have defined her career so far, from her initial professional aspirations to her roles across various industries before stepping into the world of MLS.
As CMO of MLS, Radhika detailed her initial impressions and strategic priorities upon joining the league. She discussed her approach to enhancing fan engagement through understanding consumer behavior, revealing some trends among MLS fans. The conversation naturally turned to the seismic impact of Lionel Messi's presences in the league, and Radhika unpacked both the immediate excitement and the long-term strategies involved in leveraging such a high-profile figure to elevate the league's global presence.
Looking ahead, Radhika shared her predictions for the future of the sport here in the United States especially in light of the upcoming major soccer tournaments coming to the country, articulating her vision for how MLS could play a pivotal role in the global sports narrative.
Radhika's story is not just one of professional success but also of personal growth and the relentless pursuit of excellence in the competitive world of marketing. If you're looking for a sports marketing masterclass or simply want to hear an inspirational journey, this episode is not one you'll want to skip.
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Unpacking USL's Club Strategy Playbook: Kevin Couture | Ep. 22
01:07:12
In this insightful episode, we dit down with Kevin Couture, the Senior Vice President of the USL's Club Performance Group, who brings a wealth of experience from his diverse career in sports marketing and management. Starting as a college soccer player at Merrimack College in Massachusetts, Kevin transitioned into a significant role with USA Hockey, where he climbed the ranks over 19 years to become the Director of Corporate Marketing.
Kevin delved into his recent move to the USL at the end of 2023, explaining what drew him back to soccer and the unique opportunities he saw within the league. He outlined the scope of his role, highlighting the strategic initiatives he's implemented to enhance club performance across the league. We also explored the recent success in attracting new partners to the USL, discussing the strategies that have fueled revenue growth at both the league and club levels.
Kevin's insights into ground-level tactics and strategies for smaller clubs and particularly enlightening, offering actionable advice for other sports organizations. reflecting on his own achievements, Kevin shared a heartwarming personal moment of pride that stands out in his career, giving us a glimpse into the dedication and passion that drive his professional life.
If you're a fan of sports business, partnership marketing, or sponsorships, this masterclass from Kevin is an episode you will not want to skip.
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Building TST's $1 Million Tournament From Scratch: Matt Bilodeau | Ep. 23
01:01:54
Join us for a conversation with Matt Bilodeau, the Chief Strategy Officer of The Tournament, renowned for orchestrating the exhilarating TST (The Soccer Tournament) and TBT (The Basketball Tournament), each featuring a $1 Million prize for the winning team.
Since leaving his 10+ career at Reebok and joining The Tournament in late 2023, Matt has been instrumental in driving forward the ambitious vision for TST, drawing on his extensive background in sports marketing. He revealed the strategic thinking behind launching TST, including how they navigated the challenges of attracting the first teams to managing unexpected hurdles with composure.
Matt passionately discusses the importance of gender equality in sports, highlighting The Tournament's commitment to equal prize money for the women's competitions—a pioneering move that not only bolstered the brand but also set a new standard in the industry. With the women's devision set to double in size this summer, Matt shared his excitement and future aspirations for TST, envisioning its significant role in the expanding landscape of U.S. Soccer and beyond.
If you're a fan of TST, sports business in general or simply enjoy listening to a true behind the scenes of launching a successful sports event, this conversation with Matt is one you will not want to miss.
Now Live on Youtube, Spotify, Apple and everywhere else.
Inside the Modern MLS Stadium with VP of Operations at S.I. Stadium: Shaun Oliver | Ep. 24
01:02:18
In this insightful episode, we spoke with Shaun Oliver, the current Vice President of Operations at Sports Illustrated Stadium (formerly Red Bull Arena). Shaun detailed how he began working part-time for the New England Revolution just as MLS was getting off the ground, which quickly led to him becoming the Director of Operations at the newly rebranded New York Red Bulls.
We spoke with Shaun about his unique journey to where he is today, sharing funny stories from the early days of MLS, highlighting the professionalism Red Bull brought to the league, and diving into the specifics of keeping an aging stadium modern for the best fan experience.
The insights we gained—from the evolution of MLS to the nitty-gritty operational changes between international and league matches—were eye-opening, to say the least.
If you’re a fan of MLS or simply curious about how a premier soccer stadium operates in the United States, this is an episode you won’t want to miss.
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From Courtrooms to Soccer Pitches with Atlanta United's SVP of Strategy: Dimitrios Efstathiou | Ep. 25
01:00:14
Grab a pair of headphones and join us for a chat with Dimitrios Efstathiou, Senior Vice President of Strategy at Atlanta United FC. Dimitrios, a seasoned strategist in the world of Major League Soccer, took us through his unique journey from legal courtrooms to the soccer pitches of the US and beyond, shedding light on the intersections of law and sport through his own experiences.
Dimitrios recounted his transition from working as an Investigative Analyst at the Manhattan District Attorney’s Office to diving into the sports industry, revealing what it was like to switch from a strictly legal career to one deeply embedded in the dynamic world of soccer. He shared the challenges and surprises that came with moving into his role at Atlanta United FC, especially as he shifted from focusing on soccer operations to a broader strategic outlook.
Ever wondered how a legal mind tackles sports strategy? Dimitrios broke it down for us, offering stories from the frontline that illustrate how legal thinking can significantly enhance sports management and operations. He highlighted some groundbreaking projects he's championed that have not only spurred Atlanta United's growth but also pioneered new ways to engage fans and succeed as a club on and off the pitch.
Dimitrios also gave us a glimpse into his vision for the future, discussing the trends that excite him most and his predictions for the evolution of soccer in America over the coming years.
This episode is full of personal anecdotes, professional insights, and forward-looking thoughts that make Dimitrios' story a compelling narrative of strategic mastery in the world of professional soccer.
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